Determined Society with Shawn French | Adversity & Mindset - The Sales Queen with Jillian Murphy

Episode Date: January 30, 2023

Jillian Murphy was laid off from her long-term corporate position where she felt like she’d be until she rested. She bled for that company until the day they told her it was all over. Jillian had to figure it all out immediately as she had a daughter and a household to support. Without hesititation she went into the online sales business and hasn’t turned back.    Jillian is The Sales Queen and she teaches others to create massive results in their own businesses as she quickly did for herself. She believes in coaching her students to get actual results by showing them how to implement the strategies she has for herself.    In a world full of fake ass online coaches, Jillian Murphy is a breathe of FRESH AIR!   Key Points:   Being laid off from her corporate position capulted her into true success What separates her from other coaches How to connect and work with Jillian Strategies that work How to build an online community Leading with true value that her audience thirsts for Being her real authentic self through her content   Connect with Jillian Murphy:   Instagram- https://www.instagram.com/thejillianmurphy/?hl=en   Connect with Shawn French:   Instagram- https://www.instagram.com/theshawnfrench/?hl=en Website- https://theshawnfrench.com/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

I believe that sales is literally interrupting someone's shitty behavior and shit someone's shitty patterns, right? So if I see someone who's like making shitty patterns or making shitty decisions or like not building a business the way that they could or I can help them or I can help them grow it or all those things, like I'm literally here to help me like interrupt your shitty patterns. So if I see someone, I'm absolutely going to help them and offer them my solution. So that is definitely one. And I'm like massively focused on helping me.

What's up guys? back again with another episode of the podcast to Determine Society. Once again, I have an amazing guest schedule for you guys today. You're going to get a ton of value out of this badass boss, babe, CEO and founder of real results coaching. I have with me, the sales queen, the one and only, the Jillian Murphy. What's up, buddy? What's up?

I'm so excited to be here. One, I'm like a huge fan of you. I love your show. And it's such an honor to come on and just speak with you. your community and just literally rip on so many amazing topics. So I'm so excited to be here with you today, my friend. Dude, I'm excited too because you know what I learned. I didn't know you were a fan of me. So I'm really excited about that. I love fans. How can you not be? I don't know. Hey, I piss plenty of people off, right? So I mean, Jesus, you know, that's what happens. You know, greatness really pisses people off,

doesn't it? I always say this. So I'm like a huge fan of Grant Cardone. He's like my role model in life. And one of his favorite saying is like, you're either going to love me or you're going to hate me, but you're absolutely going to like know me, right? So yeah, that's my jam. No, absolutely. Absolutely. I love that. And dude, like, that's the thing about, you know, when you're in this online space,

when you're in sales and just podcasting, whatever it is, right? We are not going to be everybody's flavor of ice cream. Like, I am not going to appeal to everybody. You know, I'm sure I could come off as very brash. And if people don't know me, know me, like really know me, I could come off as probably arrogant. It's not who I am. But I really love your raw authenticity. And it's one of the things that really drew me to you just as a friend. And then really, you know, I, I loved it when I was on your show. And I'm like, wow, I've really got to bring your authenticity and just the real shit that

you bring to my audience. So, you know, feel free to let it fly today. We're a freak flag fly, right? Yeah, dude, absolutely 24-7, right? It's like a fucking indication. And I have it on my mailbox out front. She's like, hey, shit's going down in here. I'm here for it. Dude, totally. So I'm really fascinated by your story. You know, you, you, you were, you have been in sales for over 20 years.

And most, I don't know how recently it was, but you were, you lost your job in corporate America. I think you were laid off. And then from that point on, you know, you really had to dive in, dig your heels in, and create something. I mean, you're a mother. You know, you have, you have bills, right? So walk my audience through something that that may have at the time seemed like your

earth was being, your whole world was being blown up, but actually turned into your biggest blessing. Yeah, absolutely. So, so I spent 22 years in the corporate sales space. I was in corporate. I was a ride or die in corporate. I always say, like, if I could have tattooed the name of my corporation on my forehead, I literally would have.

I never ever, ever with what I thought I would have left corporate America. And about two and a half years ago, I walked into my corporate job and they literally cut from the top down. And when you're doing very well in corporate, you know, and things change, the conditions change, the world changes. That's where they cut down from. And I had no idea what I was going to do. And I literally was walked out of my corporate office and literally not knowing what I was going to do. But I always say, like, I had a God given talent, universe given talent, Buddha given talent, whatever it is that you believe in. I knew that I had a talent for sales.

So I literally quickly shifted to the online space because I knew that sales is a talent that everybody needs. I don't care if you're a realtor, you're a chocolate here, you sell fucking candles, you are an online coach, you need sales in your business. So that was right when the pandemic started. Everybody was coming online. They were trying to sell courses. They were trying to sell network marketing products.

They were trying to be realtors. They were taking their brick and mortars online because they couldn't serve. They were hairdressers. and I had so many friends and family that were just like, can you help me sell X, Y, and Z products? And I was like, sure. So I literally came online and just started with my own friends and family. And then from there, it quickly compounded, compounded, compounded.

We're 23 months into my business. I've helped over 500 entrepreneurs grow and scale their business. And like I always say, like, we're just fucking getting started. Dude, I love it. I love that shit because, like, dude, the one thing that I absolutely love about you, well, there's two things, right? I mean, that's probably like a million. I'm pretty cool.

For the sake of the conversation, we're going to talk about too right now. As we go on in the show, I'll probably say it 15 more times. Dude, like, you give so much information in your socialists. And I'm not talking about just like information. I'm talking like you show exactly how you do shit. You tell your fucking story every day. And like, I'll read some of the stuff that you do and be like, bro, I wish I had her brain. because like I'm not documenting enough about my podcast journey and now I will right like it's

because we switched and we're going a different route in my business but like I just I admire just like even the simple carousel posts like you've talked about how you you know how you built your business you left a you left a community or even most importantly just being you like the struggles that you have had right I love that about you. The other thing I really love and the reason why I wanted to have you on my show is not because we're friends. It's because, man, you are like, you're like a freaking dog on a bone. And I mean that the most respectful and loving way. You know what I'm like?

You're a salesperson. You get what I'm saying. It's like if you were on something, you believe in something, you ain't coming off of it. Have you always had those qualities? Yeah. Absolutely. because, well, one, I believe that sales is literally interrupting someone's shitty behavior and someone's shitty patterns, right? So if I see someone who's like making shitty patterns or making shitty decisions or like not building a business the way that they could or I can help them or I can help them grow it or all those things, like I'm literally here to help you like interrupt your shitty patterns.

So if I see someone, I'm absolutely going to help them and offer them my solution. So that is definitely one. And I'm like massively focused on helping people. Like that is a thing. Because I also believe in sales, there's two winners. The winner who's going to get my services and going to help them grow, whether that's sales, marketing, messaging, branding, whatever it is. And then also the winner of the person that's going to be compensated, right?

So that's how I look at sales. It's like there's two winners. It's not like the winner who's just selling and making compensation. It's two winners in it. So I love that. And then going back to like the content piece, when I first came onto social media, I remember I wanted to make my content so good that either. in my free content, if somebody binged it, they couldn't move a needle in their business.

And this is what I say. If you just came to my free content and listened to my podcast or binged my content or saved a post and integrated it, this is the difference. And you actually integrated it and actually implemented it. You could move the needle in your business. I teach you how to hit your first 10K, how to hit your first six figures, how to get on 300 podcast in a year, how to grow your community, right? But the thing is most people don't actually integrate it.

So I wanted the people who literally didn't even have a dollar or even could afford a mentor to be able to literally move their business off of my free content. And the magic, of course, happens when you're actually in the proximity of working with me. When it comes to what your family eats and drinks, you know your choices matter. You're the expert because you know what fits your life. And getting it right starts with good information. That's why America's beverage companies are sharing more information about our ingredients at good to know facts.org. No spin, no judgments, just the facts straight from the experts for more than 140 beverage ingredients.

Visit good to know facts.org. Man, that's amazing because there's a lot of individuals out there, right, that use that, well, I can't afford a mentor or I don't know how to do this as kind of the strategy not to move forward. And then there's the other, there's the other people, like, they don't want to give out too much, right? I think that the latter is a terrible approach. I'd rather be the person saying, I don't have money than the person saying, like, I don't want to give away too much free stuff. Like, David Meltzer's been giving free trainings away for 30 freaking years. Like, he does it every freaking Friday. Like, I mean, like clockwork, like so much free information.

So even to a point when I had him on my show, he said, the only difference between my free training and my actual one-on-one coaching is the proximity in the relationship capital. That's it, right? And so now, now this is an interesting question, okay? And this is something that I've pondered just about myself as well, because I'm a human being. I can have a million amazing ideas in the moment, you know, my kid gets sick or my dog pukes on the fucking area rug.

I'm kind of like, okay, that idea is gone. The ADHD kicks in and I'm just toast. Why do you think people can be? binge content and binge all these amazing podcasts, which are actual one-on-one coaching sessions if you really think about it, right? And they stall or there's that disconnect between creating that action to implement the skills. What do you think goes on there?

Because the transformation is actually in the transaction. You make the, when you put skin in the game, you actually make a, I believe a monetary monetary, piece in it, that's when the, that's when the transformation happened. I'll tell you a true story in this, okay? I was a fitness competitor for seven years, okay?

I've been on stages. I've been in shape magazine. I've been in oxygen magazine. Like, I know how to eat. I know how to work out. I know how to get abs. All the things, right? Right now, I'm trying to lose 10 pounds.

I know how to lose 10 pounds. I know how to lose 70 pounds. I know how to lose weight. I can binge YouTube videos. I can read books, all the things. Sure. It wasn't until I literally. hired this girl online for $19 a month that I literally got back into action. Now, I know how to eat.

I know how to count macros. I know how to literally do all the things, but it was that I needed to literally make the investment because the transformation happens in the transaction. There is power in investing. There is power in that commitment. Why are there so many free workout videos? But 99% of America is overweight. Because there's no fucking value in the free video. There's no value in it. It's literally that is where the transformation actually happens. And I love that Dave Meltzer says that because it's the exact same thing that I say.

I'm not teaching anything different in my one-on-one containers. I'm not teaching anything different that is not on my podcast or on my free content. The reason why my clients get such different results is because they're in proximity and accountability and removing the needle because there's actually transfer. that's being happened because we're expanding in that container together. I think the other big thing is too, like when you have that win, if you're working on a one-on-one basis, right, and you have that win,

there's someone truly to share it with. And like, if you have grown up playing sports or been a part of any type of team, right, or even if you were just in the chess club when you were growing up in high school or in, it's okay. Yeah, we'll love you.

You can hang out. You know, you have this. adult figure that you want to make so proud, right? And I think as though when you, when you are a mentee and a mentorship program, you want to make your coach proud, right? And so there's a,

there's an extra special, like you said, the proximity in the sharing of information to where that once that wind is created, it's like amplified, that feeling is amplified tenfold, which now, right, through like law of attraction, and energy and feeling those feelings, like maybe that, maybe it's a small win.

Maybe it's just a $3,000 client. And it's not going to be earth shattering, but the actual feeling that your body downloads, that's like a big dopamine hit, right? And then the next time you go do it, it's just like, boom. And like you said earlier, the compounding effect of it is tremendous. It is. I know you and I, you and I share a good friend Matthew Allen, right? Yeah, yeah.

I'm his one-on-one mentor. Right before we got on this podcast today, he had a master class today. And it's exactly what you just said. He literally slid into my boxer, and he was so fired up just to tell me about how his master class went. It wasn't even a sale today, but it was just having that person to share that win with and to talk about the energy on the master class and to share about what people were saying in the chats and like how exciting it was. And again, it's like having that relationship to celebrate it with. Now, is Matt like coming to me and being like, hey, Jillian, I want to make you proud subconsciously?

Yes. That is absolutely what it is. And now we're in this like energy. It's like, okay, now we're going to go sell. Now he's going to go sell something. He's going to come back and be like, I made you proud. I did this. This is exactly what happens when you were in like high level mentorship with somebody.

First is just like I did this master class and like, I'm proud of myself. There's another level that happens when you're in close proximity to somebody. Yeah, I agree with that. And to clarify, I didn't know about Matthew's a little masterclass today. I've been on recordings all day. I think this is like my fifth show. But save the best for last, right? Obviously.

That's clearly. Duh. But I do know somebody that was on that in that master, that little master class of his. And I heard nothing but great. He's amazing. Great reviews about it. You know, I love Matthew. And I don't want to make this podcast about him.

But I asked him when our first conversation, I'm like, bro, are we like long, lost brothers because we have the same fucking energy. It's hysterical. He's a clown and I love it. I love it about him. But yeah, I mean, I think, you know, the sharing the wins and having that back and forth, that camaraderie, right, that team feel is a big deal. What are your thoughts?

Like, now we talk, we're talking about mentorship, right? And again, you know, I've invested in tons of mentorship programs and, you know, we all have, right? What would you say to those people out there that are searching for mentors, right? Like a sales mentor or someone that, you know, needs to build their podcast or, you know, how do you, how do they choose the right mentor for them? Oh, this is so good. Well, I think there's so many good things that I would love to dive into. One is I think you need to go deeper than just what is being marketed on social media. So I actually just did a master class on this last week. and I talked about some really great investments that I made in 2022 and even 2021.

And I also talked about some mentorships that I got burned on. And I think that people are really good at marketing. And it's really important that you dive deeper than just what is somebody's Instagram profile? What are they sharing on social media? Right? Because again, you can be a marketing genius. You can be a marketing maven, but not really getting people results. So I think really diving deeper.

So some of the questions that I ask people when I invested on this like, I see that you're having all these great wins, but like, can you show me some of your client wins? Can you show me some of the clients that you've worked with, right? Can you show me some proof, some social proof what it is that you're actually doing? Because this is the thing. It's really easy to get yourself results, right? But like, what are the results that you're also getting for your clients? I think that is something that's really important to do.

The next thing is, do they have a proven framework? Do they have like a proprietary framework? Do they have a framework that walk their clients through, right? Or are they just like coaching you like on a thin air? That's also like super important to ask somebody. And then the next thing is like, do you actually vibe with this person? Like would you take advice from them? Would you want to be in their shoes?

Do you like the way that they coach? And then fourthly, this is huge for me is like, do you like the way that you're being sold to by them? So I actually just had this conversation with a one-on-one client last week who actually signed up with me. And she slid into my DM. and she was like, hey, Jillian, I am going back and forth between you and another coach. And I can't decide between you and her.

And one of the reasons why I can't decide is like she's really pushy and you're not. And I said, okay, so why don't we just, why don't we unpack this for a second? If she's really pushy, how do you think she's going to teach you how to sell? So watch somebody's content. watch the way that they're selling to you. Watch the way that their emails are coming out, right? So be a consumer of a person. If they're a very laid back person,

if they're not bombarding you with ads, if they are selling to you in a way that feels good, that's probably how you want to be sold to. So that's the other way, right? Like I want to buy from somebody that is selling to me in a way that feels really good. So those are my biggest question. Dude, those are amazing.

Those are amazing. And dude, I want to take that fourth one and I want to expand it, if I may. Not for you, just for me, just so I want to build off of it for the audience. Always pay attention to when that person that is talking to you is trying to sell you the moment they think that you're telling them no, watch how they react. 100%. Watch how they react because a lot of people will gaslight the fuck out of you. And they will tell you, well, hey, you know, if this is something that's not a price, priority to you or, you know, well, can't you find the money somewhere else?

Like, listen, we all know that sometimes you got to spend money before all that money's there and present. Like we, I get that. I've been involved in that, right? Multiple five figures this past year, right? Expensive lessons. But like, guys, pay attention to how somebody is operating with you. Jillian has been low key like with me for almost two years about attending one of her calls.

It's a free call. It's free. Like I'm going to repeat. Like her sales social club is a Wednesday call, right? And it's free. It's free. Dude, like she's never beat down my door. Like I know if I were ever in a.

situation with her, I would never feel uncomfortable. I would be able to tell her how I felt. In fact, I think about a year ago I did. And I was blown away and gained a large amount of respect for you in how you handled it. So, you know, like I just, I just, I had to say that because, you know, this online space, let's talk about it real quick, okay? Because it's, it's, to me, it's a dirty space. It's a dirty space. And before we even dive into that, because I am a sales call. and I've been coaching for 22 years. One of the biggest questions that I get asked is like, how do you overcome objections?

And you guys can binge my content. I say this all the time. I don't. I don't overcome objections because I am not in the convincing game. Nope. I'm not here to tell you how to move your money around. I'm not here to convince you to work with me. I'm not here to say like,

oh, if you don't play bigger, you're not like, I'm not. That's a good one. I know the power that I hold. I know the power that my programs hold and when you are ready I am here. There's a very

different energy between like convincing and offering. So my programs are always here and they're always available versus like that convincing type of energy. So if somebody slides into my DMs and they're like hey how much is your program and then I tell them and then they're like oh I can't afford

that this is what I say. Amazing. When you're ready, I'm here. Oh, how much is your program? I tell them, oh, I can't really afford that. Perfect. When you're ready, I'm here. That is what I say to every single Sarah's objection. And then guess what?

I continue to talk to them and I continue to love on them. And I continue to invite them to my free coffee chats. And I can continue to invite them to my free community. And I continue to support them. They're not just in my world because they were once a lead in air quotes. And that is how I sell so much because I don't look at people as leads. I don't look at people as dollar signs. I look at people as humans.

And when they are ready to buy it from me, I am literally here. I absolutely love that. I love that about you. And ladies and gentlemen that are listening, I've had, like I said, many interactions with Jillian, many interactions, right? So I, you know, and it didn't really come to light, really, until this conversation, right? So I'm on the other hand, the same way. Yeah.

Not on the other hand in the same respect. I don't, I don't like convincing people. I don't even want to try it. I'm not even interested in it, right? Like, hey, I want to grow my podcast. I wanted to be a top five global, you know, global podcast like your Sean. All right, awesome. Here's the link to a call.

Help on a call. How much is it? Boom. Oh, I don't know. Can't do it. Hey, listen, it's fine. Whenever you're here, I'm ready. This isn't a pressure sale.

It's like, dude, this is you will ask for information. I'm giving it to you. And I'm going to be here. I'm not going anywhere. Yeah. You know, I mean, I wanted to. to feel good. You know,

that's the other thing, man, like in sales, like, don't you want the consumer to feel good about what they've done? Yeah.

Or do you want them going home with their tail tucked between their legs? Hopefully their spouse knew that they were going through the transaction before they even did it. But like, don't you want them going home excited? Excited. You know,

and feeling good about shit. Like in that positive and rich energy from the fucking jump, other than, you know, dealing with, you know, that guilt or, or that, what is it, the buyer's remorse, right?

Because they're too scared to say no. So, no, I absolutely love that. You want them to be such like an empowered buyer versus like a scared buyer because then you're convincing them to get on calls. You're chasing money from the very beginning. It's like a, it's a gross relationship. Yeah. Yeah.

I love it. Not worth it for two, three, four, five thousand dollars. Not worth it. No. One thing that you do that I really, that, that I like, I know you don't like them. This is the micro offers. You know, I was sitting there thinking,

you make a fuck ton of money on them. Yeah, no, you like him that way, but you know, I know what you're saying. Like, I've been thinking like,

fuck man, I need to do a micro offer. They need to do a fucking micro offer, you know, like I totally should do it, you know? And, but it's funny because it's like,

I just haven't thought of it before, right? And that's just the power of social media. And, and again, like, you really need to look, guys,

you need to look, guys and girls, when you're binging somebody's content, look what they're about. You know, are they, are they only talking about themselves? Are they showing their family? Are they showing their real life?

Like, dude, like show your real life people. Do not, you go to my stories. You see my kids dancing around in fucking tutus. Like, you don't like you're, you know, it's not all just business, right? I post about my wife. Like, I'm a human being, like living a real life. And I think, you know, the thing that I've also really enjoyed about you is you have started to open up about your journey with your headaches and things that went on last year.

Do you mind sharing with the audience a little bit about what you went through and how you, how it looked to the outside, but how it wasn't intrinsically and how you push through to, to break new records for yourself and your business? Yeah, absolutely. So I actually just did a master class on this on Friday. It was called Behind the Brand. And I actually talked about how I had the biggest year in my business. And just for records, it was close to a half a million dollar cash year in 2022.

Jesus. And actually in about 11 months. and how I actually had one thing on social media, like you guys saw, you know, huge cash months, and you saw like a podcast launch and all these microwafers and all these things. But on the flip side, I was dealing with almost daily chronic headaches, in and out of the ERs, massive social anxiety. I was traveling almost daily to this like brain camp every day. And it was really a lesson that I wanted to teach my audience on Friday about really holding the duality in the space,

because so often we think that we can't do both. We think that, well, if my kid is sick, I can't show up on social media. Or if my relationship is failing, I have to, like, I have to shut it all down. And this was really an invitation for my audience to welcome in really being able to hold more than they really think that they're able to. And I wanted to show this master class. And what I did was I actually went through my entire year. I broke it down January to December.

And I showed them what they saw on. social media versus what was in my camera role. And my audience was like blown away. They were like, I can't believe that this is what we're seeing and this is like what was going on behind the scenes. And it was a way for them to see that like you're so much more, you're so much more capable of what you're actually able to do and how you actually should give yourself so much more credit. So yeah, I was able to really show my audience. I also had a lot of betrayal last year from a lot of clients, a lot of friends who I thought were my friends in the online space, people who kind of backstabbed me. You know, I talked about people had to send a collections. I talked about team

members I had to fire. I talked about bad investments that I made. I talked about what that $433,000, what it looked like, but that all the stuff it actually went on behind the scenes. And yeah, it was a powerful master class, but it's also about the stuff that I think people don't share in the online space, but just share the highlight wheel. And yeah, it was, it was an amazing masterclass. I think that entrepreneurs need to share both sides of it because it was important. Dude, first of all, I hope you recorded it. I did.

Yeah. I need it. I was on recordings. Thank you. I was on recordings all day. We did speak. I'm pissed. I missed.

I missed it. So I want to see it. I think entrepreneurs should watch it, honestly. I'm down to. I cannot wait. I cannot wait. So just on the record. I need that.

Secondly, you know, when it comes down to the highlight. You know, I try to do the best I possibly can. You know, I post things, but I also show vulnerability as it pertains to my relationship. As you know that, like I put it out there, you know, like my show that I launched today with Emily Ford, like big guests. We were talking about relationships and the shit that I did wrong in 2022. I felt like 2022, which is like a full year of me just fucking up. Like, like really like from the outside looking in, beautiful wife, beautiful children, beautiful family. you know, successful podcasts.

This dude's got it all. Like, no, dude, I was struggling. Like, struggling, like in the turmoil between being in between mentors, you know, having a successful show, but not feeling it was a success. Because let me be perfectly honest. There's been big people I've spoken to on the show. And they're like, wow, you're absolutely, Sean, like, I'm so glad that you reached out to me.

like to be on a successful show like this and I'm like thinking like what the fuck like like are you watching a different fucking channel like but but that's the thing it's like no matter how authentic right you put out you you are some people don't see it some people just miss it because the the you know the algorithm so so lovely nowadays on instagram it's like people don't see your shit right but I try to be so real And like not, I don't want everybody to think I have it all together because I don't, right? We're all learning. Like, like, we're all trying to grow, right?

You're not at your peak. You're not even, you're at the fucking base. Dude, like, this is just the beginning. Like, you know, when I look at you, I'm like, 433. I'm like, okay, great. It's going to be at least 1.2 this year. I'm not even fucking around with that. Like, for me, like, I'm looking to get to my first half million in this, right?

And I know last year was my first year in. And I did five figure. I did well. I did decent. Amazing. But like it wasn't shit, right? And for me this year is got to be here. But I need to lead with what I know I need to be doing.

And I feel, I finally feel like I have clarity right now and what and what my audience wants for me. And I'm going to fucking give it to them. Right. Absolutely. But yeah. I mean, the whole, the whole being. thing, man. That's just that's so hard. And it's so hard to like show yourself, like, especially for you, like you were in pain. Like, that's hard to show people, man.

It is. It is hard to show people. And this is the thing too. I think that a lot of people like, this was something that I really had to come to terms with. And someone asked me this yesterday. They were like, why did you not show it a lot in the beginning? Well, one, I didn't want my audience to feel like I couldn't hold the space for them. Right. So I've, I kind of booked out client roster for almost 18 months. So I've been online for 23 months. I've had a booked out client roster for 18 months. So my biggest fear was like if I start showing clients that like I don't feel good or I have really bad headaches or, you know, I'm processing a little bit slower.

They're going to leave. Yeah. They're not going to, they're not going to book me out. Right. So it's like I wanted to, I was so afraid to show them what was going on because they were my livelihood. Yeah. So I was like, I didn't want to, I didn't want to show them. So I would like, like, my clients would be like, oh, why aren't you on video today?

I'd be like, oh, I have really bad service. Or, hey, I have to do a call. I'm going to do a call on the phone today. But once I actually started to show them like the humanness, that was actually when it started to happen. And I actually teach on attraction marketing. Like attraction marketing is something that I teach on. And once I actually started to show more of who I was,

this was actually even more of a magnet. I talk about this a lot on my podcast too. When we try to be one thing online and then one thing, offline and then one thing on our podcast and then one thing on our coaching calls, this is where we actually get diluted, right? Like we actually start to be like something different. And then we actually are not such a magnet for our audience anymore. So if what was happening is I'd be like, okay, I got to like be this one thing on my coaching

calls. And then I'm like, got to be something else on the podcast or I got to be something else like this. I mean, where are these different masks? Yeah. You can continue to show up and just be all of Sean or all of Jillian. that's when you become magnet right like you guys it's 4 30 in the afternoon right now i have been the same person all day i've coached in the same energy i hosted a mastermind today i was on two

podcasts today i've been the same person all day yep flip a switch i don't say like okay well i'm going on sean's podcast so i know i can say fuck or i'm going on brook's podcast and she's a christian so i know i got to be a little bit different or i'm coaching with jen and she's an introvert so i got to be a little different. Like, I'm the same person. Yeah. And that's what is magnetizing to people. 100% accurate. You know, just because someone's a Christian and doesn't say fuck like you doesn't mean that they're not going to see value in you. They may not speak like you, but they came to you for you. And so I always believe like I am not in character. This is who the fuck I am. Like, you know, like to a point where like I have to apologize in my house for saying fuck so much.

Like my dad's like I can't listen to your podcast. You say fuck. I'm like I'm like I'm having a conversation with my wife. And if, especially if we're disagreeing and I say fuck, it's, you know, she doesn't like it. And I have to like. And I don't blame her, especially if I'm charged up. But like I'm not going to change one bit. Like I did a podcast recently, you know, as a guest.

And like I know this person doesn't say fuck as much. me right but whatever like it's my show um and people have messaged me i really love your content but my kid really can't listen to your show i'm fucking sorry like this is not a kid's show that's why it says explicit on the fucking rating like people have said to me before like i really want to come to your coffee chat but like my kids home and like you guys say you guys drop a lot of fums okay okay different for the different containers that i'm in this is who i am yeah yeah you know I think it's funny because I did one of my very early podcasts. It was called, I can remember this.

It's called Life is Not G-rated. Yeah. And it was about people beating up on Andy Fricela and David Gagins for their language. And it's almost like, guys, listen, you know, if you're somewhere, right, and your kids are home, throw headphones in. 100%. Throw headphones in. If you're that worried about it, throw one headphone in. Keep one ear out so you can hear your kids running around.

so they're not like destroying the fucking place. But like for God Almighty, like I'm not going to sit there and go to David Goggins or Andy Fersela or other people that I admire that that do have language like me. And say, hey, you know, I really can't let my son listen to your podcast because you say a lot of shit. By the way, my job as a father is to be that example for my children, not so they have to feel like they have to listen to David Goggins or Andy Fricela when they're nine, six and four years old. Yes.

Stop looking. Stop looking to pass the buck, parents. Like, yeah, now I'm talking to you guys. Like, stop thinking life is G rated. Like, sales isn't G rated. The show isn't G rated. Gillian show is not G rated. And guess what?

The elementary school that your kids go to is not fucking G rated. Yeah, absolutely not. Like, your kids of the playground in second grade are probably talking worse than we are right now. I've heard some, I've seen some shit from my son. Like he doesn't have a dirty mouth. You guys are probably worse than what we're talking about. But dude like it's funny.

Like they say some funny shit. But like, wow, we are in the weeds. But no, it's cool. It's a casual conversation. And that's what people, that's what people dig about this show, man. So listen. So like what are some of the things that that you feel every online entrepreneur or business owner needs to implement first without giving too much away, obviously.

But like if you, if you haven't, if you are sitting there struggling with sales, what is the one thing you can do immediately start driving revenue to create a win to stack another win and another one and another one? Start implementing. Stop and learning. Start implementing. Number one. Like literally start, start implementing.

And then number two, go talk about what you're selling. So often people come to me and they're like, I need to be better in sales. I need to start selling and I will watch their Instagram stories or I'll watch their content. I'm like, I don't even know what the fuck you're selling. I haven't talked about anything. I haven't heard you talk about an offer. Part of the reason why I generated close to half a million dollars last year is I sell every day. You guys go binge my content, the Jillian Murphy.

You will see me sell unapologetically every day. I'm selling something on my stories. I'm selling something through my content. That's in an obnoxious way, but you know every day what I have for sale. So go sell something, go talk about something. And this is the other thing. If you are not comfortable with sales and you're not feeling like sales is your skill set, that is the number one thing you need to learn because sales is the foundation of every business.

So quit dicking around on Canva or trying to figure out your Instagram bio or trying to build content. Go learn sales first because if the online business fails, which I hope it doesn't, sales is a foundation that you can go take. and learn everywhere. This is what I tell my clients, if your online business crashes tomorrow, when I'm teaching you, you can literally go be the best bartender, the best waitress,

a realtor, you can go work at Target. You can literally take what I'm teaching you because it's a skill for life. Love it. It's so true. And it's also, I'm like thinking about all these organizations

I work with, like a group coaching programs for sales organizations. And the biggest thing there is mindset, to be quite honest with you. how they view, how they reach out to somebody. And what I found is a lot of people, they like to go straight to bed way too quickly. Like that's the issue.

Like that's the issue. Like just because someone likes your post or comments on your post, that's not a lead. That is somebody engaging with your content because they respect you in some way, shape, or form. So like, you don't necessarily have to say, like, hey, thanks so much for liking my post. I have this workout group or this this Bitcoin situation. Are you interested? No, no, no. Let's slow play this shit, you know.

But the one thing that I've also noticed is like when people and I don't do it enough. I'm just going to be straight up. Like I know I already know you're watching. I don't do it enough. I started to today though. If you saw one of my stories today, you start to see that I'm starting to talk a little bit more about it. Because now it's something that I truly believe in. Yeah.

Right. But when you don't believe in something or you're not in congruence or you know, you're not in alignment with what you're what you're selling, you're not going to talk about it because you know why? People don't know how to talk about something they don't believe in. Like it's very simple, right? You know, it's what I always say. Dude, that's so true.

It's like that every single day, the one person that has to believe in you the most is yourself. Yeah. You know, like, damn. You got to be sold on your offers, right? Like, I always say, like, when people come to work with me, I'm like, are you sold on this? Like, would you buy it? Like, I am so fucking obsessed with the stuff I sell.

You guys, everything I put out, I love. I think my mastermind is the best mastermind in the world. Every microoffer that I put out, I love. I love my free coffee chat. I love my Facebook group. So that's why I'm obsessed about it and I talk about it every day. The things that I don't love, I don't talk about. Yeah.

Like, I'm in network marketing. You don't see me talk about liquid collagen very much because, like, I don't know I love it. Yeah. The things that I love are the things that I talk about. So you need to be your first sale. If you're not, go back to the drawing board. Rebamp your offers because you need to be so fucking excited about what it is that you're

selling that you will literally talk about it even if nobody's buying. I'm mid-launch right now on something right now. And it's not going as well as I thought. I'm not stopping because like I'm obsessed about it. I think everyone is sold in microoffers. So it's like even though it's not like blowing the roof off. I love it. I'm excited about it and I'm going to keep talking about it.

How long would you tell someone they need to launch before they, like pre-launch before they actually talk about it, talk about it? And then how long would that process be for these people listening? Like, okay, this is a good time frame to launch the offer and to close enrollment. Yeah. So your launch, your launch depends on your temperature of your audience. So if your audience is cold, six to eight weeks. If your audience is warm, four to six weeks.

If your audience is hot, like my audience is razor hot, I can launch something in two weeks. So we'll tell you the difference. If your audience is cold, that means when you put out stuff, nobody's buying, right? Like you put up an offer and like nobody's buying. Also, your audience is cold if people are not messaging you consistently asking how to work with you. That's a cold audience. A warm audience is like, you put something out once in a while, people are like, oh, I'm interested. or maybe like once or twice a month, people are asking to work with you.

That's a warm audience. A hot audience is like what I have. It doesn't matter what I put out, somebody's buying it. I can put out a, today I have one-on-one coaching available. I know without a shadow of a doubt, someone's going to snag it up. I know if I put out a free master class, someone's going to join it. I know if I put out whatever, someone's going to buy it. That's a hot audience.

People are asking me consistently that. So that's a difference. Hot, cold, or warm. This is the thing. People think they have a hot audience and they have a cold audience. Or they're maybe like watching their mentor who has a hot audience and they're seeing that their mentor only launches like for two weeks. And they're trying to mimic that, but they have a cold audience. So it's super important that you know the temperature of your audience and then you're actually going off of like an actual like runway, the better.

This is the other thing. The longer the runway, the better the takeoff. That's also something to remember. You can't just be throwing spaghetti against the wall. No, it's really, it's a really good question that I asked it because I wanted them to hear, like, the difference between you and somebody else. 100%. That's the difference. So, like, I've had some salespeople on the, on the podcast before.

And we've, we've had some amazing conversations. But, like, that differentiator right there between, you know, distinguishing whether, if you have a hot or cold or warm audience. Like that is a big thing. Like so that way, ladies and gentlemen, when you are sitting there right now and you have this, this thing you're talking about,

what Gillian is saying is if your audience is cold, literally every offer that you drop, right? No one's responding. No one's asking about it. You need about eight weeks talking about that offer. Like, like dude,

just set that out for two months. Like today's January, fuck, I don't know what today is January 15th maybe or 14th. I don't, I don't, shit, I don't know. Like, your programs are starting until March in mid, in mid-March. Like, you need to crank shit out.

You need to do whatever you can. You need to take your message and do it in multiple forms, whether it's a single post, a carousel post, in a story or a real. The message is the same just to people vibe differently with different forms of content. And if you're just doing real after real after real, you're fucking missing it. Yeah. Like 100%. And people. the general public doesn't consume reels like we consume real with entrepreneurs right so like let's say

you are a fitness coach and you're selling to moms moms are not understanding reels like we're understanding real entrepreneurs so you also have to understand that too this is the other thing when i have like one-on-one clients that work with me or people in my mastermind i actually encourage them not to follow me i actually encourage them not to binge my content especially if they're in a launch because they're going to get very frustrated and they're going to compare what I'm doing. And we are on very different journeys. Right. So like a lot of my one-on-one clients, I tell them, mute me and do not follow me for the first two months that we work together.

Because we're on very different paths and I need them to stay committed to their journey. I need them to stay committed to their process. And if they are putting out an offer and I'm putting out an offer and they're watching my stories and it's like, someone's sign, someone's sign. someone signed, someone's signed. And my stories are like fucking firecrackers. And they're like, nothing's happening. They're not going to stay committed to the process. Their process is very different.

So again, a lot of my clients, I'm like, when we're working together, I don't want you to follow me. Because your process is very different than my process. And I need you to stay committed to your process. Also knowing that my process looked just like you're six months ago. And I know that. And I'm going to walk you through your process right now. That's, it's, it's so.

well said. You know, I think that at any point in time, comparison is the thief of joy, right? Like we, we sit there and we're going to compare our day one or our first six months of someone's month 24. It's not the fucking same. It's not even close. I compare myself to Chris Harder, who's my mentor. Yeah, dude. Yeah. I mean, dude. Yeah. Exactly. Yeah. Right. Right. You know, so that's the point, though, but people are always comparing. People are always comparing. I've done it. I'd compare. I'm human, but now I'm aware enough to check myself like, dude, slow down. You're at where you're at.

You're going through the season right now for a reason. You're going to come out stronger. There's a reason why I've ended up having to, you know, edit my own show. There's a reason how I had to learn shit that I'm very uncomfortable with is because now I can be somebody else's person that shows them, like truly shows them, not tells them shit. Hey, bro, hey girl, here's how you do it. Let's hop on a Zoom. You know, I'm going to share my screen with you. This is how you're going to edit your own show.

So you can take control of your own brand and how you're displayed out there to the public. Right. And then eventually as you grow, like then you can offload these things. You know, so I just think it's super important to understand that, the big difference. This has been a super impactful conversation. It's no, yeah. It's already 40. Dude, we've already been on for like 46 minutes.

It's like this could quickly turn into a Joe Rogan podcast. And but, you know, we're going to land the plane here. And I just, you know, for the sake of everybody, and I'll put it in the show notes, but how can my audience best support you and be involved in anything that you have going on? Yeah, absolutely. Well, one, thank you so much for having me. Thank you so much for giving me the space to share with your community. One, of course, I have a podcast.

We'd love to have you guys there. They're very short episodes, 15, 20 minutes. We break down all things sales. It's called the Sales and Social Podcasts. And honestly, just come over and say hello to me on Instagram. It's the Jillian Murphy. Come binge my content. Come say hello to me and sign into my DMs.

And if you guys are a friend of Sean, you are now a friend of mine. That's awesome. I appreciate you, my friend. And yes, all of your information, I'll include the links to her podcast so you can go binge that as well. You know, Julian, how can I best support you? Honestly, just keep showing up, doing your thing. And keep having you in my world. You know, I love you, my friend.

I love what you're doing. I love binging your content. And yeah, I think that we are on our way to a lifelong friendship, my friend. Absolutely. Much love back to you. And without further ado, guys, we're going to conclude this show. If you haven't already subscribed, please subscribe, follow the show, leave a written review, share it to your socials. Socials, I can't even speak.

And we will share it back to ours, too. We want to hear what you have to say. And hopefully you guys got a ton of value out of this. So until next time, guys, get your shit done. Take care.