Determined Society with Shawn French | Adversity & Mindset - Til You Collapse with Brian Nabavi

Episode Date: January 23, 2023

This is an episode that I have been waiting to record for quite some time. Brian Nabavi is an entreprenuer, father, husband and friend. He is the founder and CEO of Til You Collapse clothing line which he started with only $300 to his name. It is amazing to see what a man can create when his back is up against the wall. In Brian’s case he had a wife, a son and one more on the way he had to make it work. He worked day and night to create his amazing brand. Til You Collapse means exactly what you think it means. It is about doing the damn work no matter how tired, frustrated or shitty you feel. You know the assignment and you must complete it NO MATTER WHAT!  You will not want to miss this unbelievable man’s story. If you are attempting to create something amazing in your life then this episode is just for you.   Key Points:   1.) How Brian created Til You Collapse 2.) Starting his business with only $300 3.) Brian’s Core Values 4.) How to secure success 5.) Family and the importance of it 6.) Non-negotiable dinner conversations 7.) Doing the damn work 8.) Understanding that winning means you have to do shit you don’t want to. 9.) Excuses are NOT going to get you results   Connect with Brian Nabavi:   Instagram: https://www.instagram.com/briannabavi/?hl=en Website: https://tilyoucollapse.com/   Connect with Shawn French:   Instagram: https://www.instagram.com/theshawnfrench/ Website: www.theshawnfrench.com     Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

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is people that want All of you listening You want to start a podcast You want to start a business You want to get in shape You want you want to do all these things But then you come up with these excuses In your mind

Why you can't do them Oh, I don't have the money I don't have the office I don't have the right camera I don't have the right recording setup This guy recorded out of God knows what he used to record out of a VW van or whatever the fuck it was

fucking man. It was an atlans. It was an S-U-B. What's up, guys? Welcome back to another episode of the podcast of Determined Society. I have with me today, one of my buddies here that this is actually the second time we had to record this episode because the last time there was some technical difficulties. But you know what? We go with the fucking flow and we're here and we're going to get shit done. So I appreciate his willingness to hop on right away again and redo this. only a couple of days later. So guys with me, I have an amazing entrepreneur that built his clothing line called Till You Collapse with a full sum of $300 with a family and not even knowing how the fuck he was going to grow it. So for the people that are sitting there right now and say that you

can't grow something special and earn seven, eight figures and be approaching nine figures because you don't have the investment money, you're proven wrong because I'm sitting right across from somebody virtually that I know love and respect that has done it so without further ado the big persian daddy brian to bovi welcome to the show baby yeah the people and you said my name right now so maybe it's better a second time did i say it wrong the first time i mean a little bit that's okay did it fuck man it's weird i got it wrong in the whole life i don't want you can call whatever fuck you want bro maybe it's because i was just too excited the first time perfect i mean i don't know yeah i don't I don't know. That was good. I'm going to go with it. I'm going to go with it.

Man, the first call was amazing. Yeah, dude. I talk again. Like I said, you know, right away for sure because, you know, I'm a man about taking action and getting shit done. That's why I've gotten to where I've gotten. And I like talking you. And I think our conversation was great. And if we can create something like we did before, people need to hear it. They're going to get a lot. Absolutely. It's real and genuine between us, you know. So I'm excited. Dude, it's always been like the really cool thing with my interaction with you.

Because, you know, for those of you there, listen, I met Brian on Instagram. And dude, I was like super small. I didn't really have much going on. It was just, I was trying to find a way to really network with amazing people like Brian that are visibly building real businesses because I wanted to learn. I wanted to watch. And more importantly, I wanted a network. And the thing that I always.

always enjoyed about you, Brian, specifically, is your willingness not to just communicate, but be real and authentic with me. And I just appreciate you so much for that, buddy. And another thing I'll do again, like I did last time, is man, give you props, because, like I said, your growth that I've seen and everyone listening to this, this is the go-to man. I mean, look at his podcast now compared to two years ago when he messaged me. Yeah, he was little. He barely had any followers. He barely had anything. He's reaching out to. to these big name people. Not that I'm,

I'm not a big name person. I don't feel like I'm shit. But, you know, he's reaching out to these people with businesses and following. And, you know, I think then I had a couple hundred thousand followers.

And, you know, I have some kind of presence online. And he had, God knows how many, 50, let's say, you know, whatever, it wasn't anything right home about.

Maybe it was more. It was, I apologize. But in two years, he's grown something. He's been, I've seen the interviews you put out, the people you interview,

people that have been my mentors, that are now my friends or people that are my friends. And like I said, I'm just proud of you. Dude, congrats. Like, you're doing it. Oh, thank you, man. Breathing it. And it's gone.

It's been a year and a half to two years. You've taken great strides. If anyone listening to this, you can do that as well. This guy just decided this is what he wanted to do. And he fucking stuck with it. And you stayed consistent with it, posted shit. Like, we talk about taking videos, doing shit that he's comfortable, that he sucks at. But maybe he's still not the best at, but he's still.

still doing and look at what you in a short amount in our life relatively short amount of time. Really? Brother, I got to tell you, and for the people listening, that means a great deal coming from you. I know the circle you run in. I know who your mentors are. I know the presence that you have with certain people. So to me, it just means a great deal, man. And quite honestly, I think the number that I have was maybe like around 1,100, 1,500 followers.

And or, you know, it was, it was a very small thing. And it's funny because, you know, you said something very specific there. And it was about, you know, I kept grinding and I kept doing what I was doing, even though I really sucked at it. I want the audience to be very clear. You have to be willing to be shitty at something. And in the last year, I mean, dude, it hasn't even been a full calendar year. I went from recording my podcast in a Volkswagen freaking SUV, which I don't have anymore. thank God, literally from recording in an SUV to being in the room with Bezos Kulian last week in less than one year.

Yeah. So don't tell me, guys, that it can't be done. You just have to be, you have to spend so much time with yourself. And I'm sure, and I want to hammer down on this point, dude, because when you were building your company from $300, you had to spend a lot of time alone, but have extreme intentionality behind that time. alone for you to grow something so massive, right? So talk to us about that. One of you guys are listening to what he just said. I'm going to piggyback on that because this is the same thing I've noticed and very successful people is people that want all you listening, you want to start a podcast, you want to start a business, you want to get in

shape, you want you want to do all these things, but then you come up with these excuses in your mind why you can't do them. Oh, I don't have the money. I don't have the office. I don't have the right camera. I don't have the right recording setup. This guy recorded out of a God knows what he used to record out of a VW van or whatever the fuck it was. The fucking van. It was an atlitz. It was a SUV. Whatever. Okay. A little better. I almost had VW bug, but okay. Well, that would be sick, dude. Like, listen here, if you could get a retro fucking VW double bust. I'm sure there's one. I'm sure there's a stoner right around the corner from you somewhere and fucking outgrow that you can. But anyway, like if you, like, dude, if

You just, can you think of the studio that you could put together inside that thing? Anyway, go ahead. Sorry. You guys are making excuses of why the fuck you can't start or you won't start. And he did whatever he had, he had to start his podcast in his budget. When I first started my brand with $300, I designed everything. It was dog shit. I used to take pictures on an iPhone 4.

of iPhone 4 was my camera, my photography. I was a photographer with an iPhone 4 and my backdrop was my bathroom. I made a podcast on it. I called it Bathroom and Ballers. My bathroom, because the only place in my house, like, you know, you see the professional photos. She does have a white background. Well, me, my bathroom wall was the only place in my whole house that had enough white

to look like a white backdrop. And I used to nudge up in the corner and at the right angle so you couldn't see the toilet and you can like a weird angle. And that was my website pictures. That was my promotion. That's how I promoted shit with the shittiest quality camera. I mean, iPhone 4 back then was good for a phone, but for photography, there's a lot better cameras for pictures. And that's what I did.

And that's how I started the brand. And that's how I took pictures. And I didn't have all this money to go and buy it's lavish shut up and studio and shit. And everybody, I could have said, oh, I can't do it because my pictures won't look good. But I did it. And I started selling. I started doing. And I progress.

And if you progress, you make a little money and you upgrade a little bit and you go. But there's no reason why you shouldn't start. Zero. So impactful, man. Like, dude, like how many amazing things wouldn't be here if that person just didn't start, right? How many lives aren't impacted because of. inaction. Anaction is your most expensive asset or whatever, your liability, like inaction. Why do you think people feel like? And I have my own theory on why people sit there and to

your point go, okay, I don't have the camera. I don't have this because I could easily not start on my podcast. I was just ignorant and naive enough. Right. To be like, fuck it. Like, I heard Anchor has an easy app. I'm just going to download it. I'm just going to download it. my iPhone and I'm going to fucking record. Right. And I remember the first recording I ever done was the hortic, the shittiest thing I've ever done. The shittiest fucking thing I've ever done. It's my

most listened to episode. Right. It's, you know, but it's like as bad as it was, it was done. Yeah. Why do people get stuck in the inaction? That's what the society is about. Excuse me.

Everybody makes excuses about everything and excuse to why they can't do something or why something happened. They got to take accountability. A, take accountability for everything. And the accountability is why you're not starting it, why you're not taking that action for whatever it is, fitness, business. It's all the same.

It all boils down. The excuses stem from fear. Everybody's fear of fucking losing. And you're going to lose. The problem is, and I tell people this all the time, you're going to lose more than you win. And you have to lose to win. You can't win without losing in every aspect of life.

Because like we talked about, that loss gives you experience, that loss gives you knowledge that build you as a person and mold you to be able to handle that win at the higher level. You won't be able to handle the win at the higher level if you're this lower level person that has zero experience. I'm not in that weird places. I'm too scared. I'm not going to do anything. Then years pass by and they wish and they have regret. And then it just snowballs and do a horrible thing.

Dude, I feel like the world would not be able to handle if you and I lived in the same area. I know. Because we'd be lighting people up. Like, here's the thing. Like, just like you said, fear. Like, everybody fears failure. Like, failure is the devil. No, failure's your friend.

And if you understand him or her well enough, because we have to fucking, you know, whatever nowadays, it could be her. the bottom line is failure is your indication that you're on to something and if you stop because of the paralysis that is onset by not wanting to fail you're fucking cooked and guess who guess who's going to lose out more than anybody is your children if you have children like they're going to see you being an absolute asshole and not trying anything and they're going to end up doing something low level in their life and not having any money and sorry guys like Money is essential. If you want to have some type of freedom to be able to go do cool shit with your family and live life on your own terms, you need fucking money. So if you're sitting here thinking that, well, money isn't everything. The fuck it's not. It ain't going to give you happiness. You can be the richest person in America or on the planet.

You can be the most miserable person at the same time. But my point is money is not the root of all evil. The definition of money is the root of all evil. Right. So what you guys need to understand is that failure, that fear, a failure has to drive you into positive action. So for me, like, I, you know, again, like, no one's, no one's, like, what is that, immune to failing.

I had seven sales calls last week. I sold zero. Yeah. Fuck it. Yeah. Who cares? But you know what? It wasn't the right time.

The sales calls, you got better. You got more experience. It happens, man. the excuses, dude, like, it bothers me because there's so many people right now out there that refuse to step into their greatness for an excuse. Well, it's ingrained, especially as we progress in society, everyone gets a participation trophy. Nobody really loses.

Everybody wins. The fact that losing is just such a scary thing because nobody loses anymore. There's no losing. there's only winners or second winners or participation trophies. Fuck that. There's a winner and there's a loser. You win or you lose. Dude,

I can't remember what it was like in Little League, but I don't remember ever getting part. I don't know, maybe like at the end of the year you got a little shitty trophy. But if you won, if you were the best team in the league, that bitch was huge, right? So there was a big differentiator of what kind of trophy you were getting.

Now, everybody's got to have the same trophy. It sounds like communism. My kids, I got my... I got my... I got... It's such ingrained in my boys and like my boys have gotten like second place tournament trophies and stuff like that. And like they don't even want to wear the trophy like taking picture and they're like holding it with a bad, a bad look on their face.

All the other kids are all like, yeah, my kids are like pissed and like, you know, they didn't even like hang them up. But like that's how you breathe, you know, that old school value, those old school ethics that is going by the wayside. Like, you know, there's winners. Your word is your bond. Treatable all you want to be treated. You know, like all the old school stuff like that these new generation, I don't feel like have. And it's us as parents. Us's parents is all boils down to that.

It's not the kid's fault. It's the parents' fault. It's the parents' fault of, you know, being, like, if you're a parent, our job is to teach these kids and be an example of everything we expect. So as a parent, all these parents aren't examples of these values. They don't teach their kids these values. So, I mean, yes, it's aggravating to see these kids and how they are, but they also respond. I've coached teams and I've been around kids of all types. And I've noticed how quick they respond to someone like me, a leader that takes charge and guides them and is a strong figure.

Even just barely from the outside in, I notice how kids' attitudes change their person. Right. rather quickly, rather than a parent that's not really showing up as a parent where almost like I noticed this and it aggravates me because kids are everything. And I do the best I can. Like I said, and I'm around as much as I can as much as busy as I am, but I make sure I'm present as fuck. I'm there and I'm being impactful on what I represent and what I teach them by what I show them and also how I communicate and talk to them. Right. kids like annoyed by their kids taking up their time go to your room and get on video games go to your

room and get on ipad i need my me time like motherfucker i understand but you shouldn't have been a parent like like this is your responsibility raising these kids and my kids are my everything who they are and what they develop in is is my main goal right like they come like before me i you know i have to come before me and this is something I struggle with, whereas like, I need to be healthy, I need to be loved, I need to be happy with myself, and I do a good job with that. But I will die for them. I will, I will stay up 22 hours a day if I have to. It means me doing something for these children because they're my mission. They're my, they're my everything. And that's being a parent the second I held that baby,

that was responsibility of mine. And I, you know, you know the same thing. But I just don't get how parents are like they try to blame the kids. What are the kids learning from? Yeah, dude. It's it's so, it's so, like you're a bad example. Like kids have different personalities,

but like us as parents, we gotta take responsibility. Like we're molding this person, what we do and don't do with these kids, right? So impactful, dude. Like, I want to touch on something. You mentioned,

you know, um, you know, parents being super short with their children and, you know, snippy with them, hey, go to your room,

play the iPad. You don't play a video game. Fuck, I need my me time. You know, quite honestly, that all stems from being unhappy with yourself and how you, how you attack your own day? If you wake up in the first thing in the morning that you do is break your word to yourself, how the fuck are you going to take care of your kid? You can't do it. There's no one on the face of this earth that can refute that with any type of an intelligible response that says, hey, I can let myself fucking slide and still be good to my family, especially my kids. You can't because you don't even have any self-love.

And guess why I'm saying this? For those of you that are triggered right now, I'm saying because I'm fucking been there. And there's times. There's times in my adult life. I'm 44 years old. I go in and out of that fucking thing. I get so focused on building the show, making the show the best it possibly can be, staying up late at night.

Dr. Google, find ways to engage people, whatever it is. How to get this person on my show? Who does this person know? Who does that person know? How can I leverage it? Like, motherfucker, the bottom line. is when I do that and I just give so much time to that specific task, the next morning,

I don't wake up at 4 a.m. and if I don't wake up at 4 a.m., I don't go to the gym because my life is too busy in the morning. I have three beautiful children that I want to cook breakfast for and be around, okay? And in those breakfast moments suck when I'm unhappy with myself. So parents, if you're finding yourself, right, going around being super reactive to your beautiful children. First of all, understand they didn't, like my wife always tells me, they did not ask to be here. Yeah. You chose for them to be here. You made a choice to have children, right? And so here's the thing. When you, when you snap at your kid, ask yourself, where is this coming from? How is your relationship with yourself contributing to this poor shit? 100%. 100%. Bro, hires me up, man.

If you're not yourself. So everybody, figure out how you become happy. Stop neglect. yourself stop just fucking fucking what's the word i'm looking for drifting through the day mindlessly aimlessly nine to five hating your job given 50% effort but then again you hate your life because you don't drive a lambo and you don't have nice things and your bank accounts negative well it's on me like i talk about all the time there's so many things in this life that fall on ourselves as far as look at what I built. I barely graduated high school. I built a seven-figure company barely knowing what I was doing just figuring out on my own because I have the core principles, work ethic. I take action. I'm disciplined as fuck. I'm consistent as fuck. Those are just

basic things that you control every day. Every day you fucking wake up, you put your feet on the floor, you control that day, the amount of hustle and heart you put in that day. How much hustle and heart are you putting into every single day of your life? Are you giving your passion, your soul, your everything, your attitude, your attitude, and effort? I like to say hustle and heart. Every day you fucking catch the ground, you make it cause a decision. I'm going to go into this day and I'm going to give how much of my hustle, your work ethic, your effort, and you're And like until you collapse, still falls in the same thing. Until you collapse, how much hustle and heart are you put in 100% effort?

Every day, do you leave it all on the field, in the office, in the gym, in your bedroom, in your relationship? Are you exhausted? Did you leave it all on the field? Did you take advantage of the gratitude of having another chance of this thing called life? And did you give your all into everything? or did you kind of just 40% it like most people out there and barely fucking did any effort, anything you do. And it's every single day, guys.

It's day by day. Start looking at the days. Start winning the days. And those add up very quickly. And you start doing that. You start making progress. And it's in everything you do. Start take, like people, like the little things matter just as much, if not more than the big

things because the little habits, the little efforts. They reflect who you are at a core, and then you do that in everything you do. You can't just be that way with something big, and then the little things you're not that way with. It doesn't work that way. See, that right there is the secret, right? We talk about, you know, certain, like, facets of life, right? Whether it's your fitness, you know, then you have your spirituality, your relationship, your finances, or even dreams you may have. How you do one thing is how you do everything.

So let me be very, very clear. If you're struggling in your business, you're probably struggling in your nutrition. If you're struggling in your nutrition, you're probably struggling to get your workouts in. If you're struggling to get your workouts in, you're probably struggling in your relationships because now your cortisol level and your stress level is so damn fucking high that you are just a, you are a nuclear bomb. And I've been that guy. And like, I feel like 2022 was just a lot of me going in and out of those things to a point

where I realize like, hey, like, I really need to make a consistent change. change. Like, where's the dude that used to do 75 with his eyes closed? Like, where's, where's Sean at? So by the way, today's day one. I really don't want to do it. I don't want to. I don't, I don't want to. Let me be very clear to you, Brian, and to everybody on here. Like, I do not like doing 75 hard. The reason I do not like doing 75 hard, because it brings out a perfectionist complex in me that is not good for me. So it's an opportunity to run, towards it and say, okay, how can I navigate it this time? How can I be better through it this time? How can I take that 75 hard? No, no excuses, no compromise into my relationship with my wife,

into my relationship with my kids, right? So for me, like, that is everything. And, you know, you and I talk a lot about, you know, how our children see us and the examples we make. In fact, we've talked about it just here in this specific conversation. Like, and dude, quite honestly, it starts at the dinner table. It starts at the breakfast table. You and I both pride ourselves in being present for meals with the family. What does it mean for your children, your wife, and for you within your family unit to eat meals together? I mean, it's everything.

I mean, it's something that we have no compromise in. We never have. Like everybody notices. The funny thing is, is we do it every night. We've done it every night. Even back in the day when I first started my first company, when I was literally working 20-hour days, working a full-time gig, then coming home and working another full-time gig. The only, the one only thing I did, as little time as I got with them, the one only thing we did was we had dinner together. And it was literally probably the least back in those days when I was.

was building and both were going on, it was the only thing I made sure we didn't compromise because, you know, when you're in your phases, the whole concept of balance is going to change and you go through phases. When you're building something, there's not much balance. They just can't because, you know, something has to give. Like, you know, if you're all, all family, then your business or, you know, the time towards that. Something is always given from, you know, whatever it has to be. But when I was in that phase, the one thing that didn't, even though our time was probably, that was probably the only hour, 30 minutes we got together all day in a 24-hour period. But it was together. It was talking. It was asking how your day was, asking your high,

your low, your days, and just communicating and being there, you know, and that's always been there. And that's something I told myself would always be there. And that's really, it's crazy because it doesn't sound like it's that big a deal. But I've seen a study where they were saying like it's something about, I forgot what the study was, but it was a study. And the numbers were crazy for families that have that family unit dinner every night versus families that didn't. And it was like 75% different in a negative way for families that don't have that family dinner together. So as much as you think, oh, it's not that big a deal.

Oh, it's just it is a big deal. Like just that time with your family, with your kids, the communication, the structure, and something they can look forward to. Because I notice I don't go out of town much. I don't travel much. But one thing I do notice is my kids even say, we missed you at dinner. We thought about you at dinner. So it's something they realized.

And if I'm not there, they pick up on it and they miss it. Yeah. Oh, there's so many valuable lessons at dinner. Like, first of all, we exercise gratitude. Yeah. Right. And then we talk about what's one thing that you did really well today. Yeah.

And then the follow up question is, what's the one thing that you could have done better? But the ultimate question is, how did you help somebody today? Like, how did you, how were you helpful to somebody? How did you make someone's day? And to a point where, you know, when you're going through it, to your point about you don't miss many dinners, I've been having to travel a lot lately. And, you know, it was Monday when I was in California getting ready for the interview with, with B. And I, and I realize I'm like, dude, it's like almost dinner in Florida.

And I'm missing it. Like, I miss sitting down with my family. It's almost like, don't you fucking eat without me. Like, you better get a TV dinner. But no, it's just, it's, dude, it's, it's the most important part of my dad. And I have a lot of parts of my day that I feel are important. But, you know, the, the, the time with my children at the dinner table, I mean, or even the breakfast. Yeah.

You honestly, breakfast is even more fun. Yeah. You know, like they come downstairs excited to see you. They're just like smiling here. You're not, you got a little girl, man, you know. And you have one son that's still, still a little bit small. And then you've got your boy who's going into a, he's a sophomore. more, but, you know, my kids, all three of them are young, like nine, six, and four, and they wake up and they're like, Daddy.

This is great. That's most fun. I miss that. Yeah, dude. It's good stuff. So it's funny thing is, like, you know, one thing that we ask each other is like, what was the best part of your day? What was the highlight of your day? What was your high?

You know, and they all go around and they tell me or whatever, you know, and they all get to me. And the funny thing is, is my high is always the same. thing. It's always, oh, dad, every time they say, they ask me, and they still ask me, and they say, oh, we already know. It's right now. It's being here with you guys. Yeah. You guys. And I'm like, that is. Yeah, it is. It doesn't matter how good a day I had in business, whatever happened, you know, whatever they know, and that's genuine. That is, I thought about it. And I've tried to think of things better, but that's how much I love these kids and my family and coming home and seeing them, how hard I work, and how little I still get time.

Little, I feel like I work a lot, multiple companies, and I still feel like I don't get enough time with them. But what I've done to combat that has really been aware in the last few years. I've grown a lot as a man as a person, is I'm a lot more present in my time. I used to try to spend more time as far as quantity of time with them, but now I spend much more quality time. Like, no distractions, the phones put away. It's not even on me.

I'm not even worried about it. And one thing I started doing is I started to try to with four kids, it becomes difficult. But I try to get my little nooks in after dinner where I spent 20, 30 minutes in the visual with each of my kids. I go to their room wherever they're at. And I get a little one-on-one time with that and have some meaningful conversations or really dig and talk to them and communicate with them. And they get that special one-on-one. And it's only 20, 30 minutes. But that's everything to them coming from dad.

I'm not there all day long. And I try to make a point of they get, you know, because when they're all together, it's distracting the four crazy kids. But with your kids, really make sure that, you know, and this has become something as a parent of multiple kids. It's crazy.

I get it. And it's hard to do it. It's not like when it was you and one kid. It's give them that one on one time and really communicate with them. And you should know your kids, different personalities. They have different likes, really hone into what they like and talk to them what they like

and let them know, like play to their personality and do that as a job to know our kids and really play into that. And that's made a world of difference. And that's been really in the last couple years. Because I used to play that game where I'm here. I'm here for two, three hours. I left work early, but I'm on my phone. And it's like, I'm not really there.

Yeah. They sense it. You know, they sense it, man. And it's funny because, you know, my wife always tells me, like, you know, to your point about quality versus quantity, right? Like, she goes, Sean, our children just want, like, 10, 20 minutes uninterrupted with you. And then they're done. They're fucking over you.

They're off doing their own thing. Like, you know, it's much more impactful. Like, if I were to go outside, throw the football with my son for 15 minutes, it's going to be way more impactful than if I sit there and watch Black Adam with them on the TV. Although we do that as well. Like, he wants to watch Black Adam. We fucking watch that shit. You know?

I took it with all the old school rookies. Oh, man. classic movies, you know, I'm like, especially like these kids nowadays are like, what movies that? I'm like, you guys got to know the classics, you know. Yeah. But you guys. What's your favorite Rocky movie? I like them all.

Your favorite. I really like the Drago. Yeah, four is my favorite too. Like what ends down. Yeah, I like that one. I like the last one too, I think, with Tommy. Oh, five? Yeah.

Yeah, Tommy Machine Gun. Yeah. Tell me, guys. That's a good one, too. You know, three is amazing with Clubberlane. Like that, that's incredible. They're all good, man. Anyway.

They're all good. But listen, guys, I want you guys listening to this to really realize this shit is fucking hard. This is very, very hard. There's nothing easy to this shit at all. I want to paint a picture for you. I've lost everything. I barely graduated high school. My kids add and spell better than me.

still to this day. I'm going to pay a picture for you. I lost everything. As a father, as a husband, I failed. I've always been the sole provider. Back about 13 years ago, lost everything. Everything was repoed. Had nowhere to live.

50 grand in credit card debt, 450 credit score. Nothing. I failed my wife. I had one baby at that time. And I had another baby on the way. And my most important job is being a father, a husband, a provider. I take the most pride in that. And I failed.

And that chip has been in my shoulder for the last 13 years. And that fear, that fear and that chip motivates me every day to go just as hard today as I did when I had nothing. Just as hard when I was building, nothing's changed because I have that fear of going back. And I never want to feel that again as a man. And I took 300 bucks and I built it into eight figures and I have multiple companies and I work my ass off. I have four children. I have three companies. I work out two to three hours a day.

I work at these companies. You think this shit is easy. Listen to what I just said I do on a daily business at a daily basis at 40 years old. This shit is fucking hard. It's not going to be easy. Everybody's saying it's easy, it's quick, it's going to take a long time. And you have to really make a decision within yourself and have that realization with yourself. You're going to have to put in a lot of work for a lot of years.

And the main thing is doing shit you don't want to do, especially when you don't want to do it. Every single day. Every single day I start my day with two things I hate. Cardio, the stairs? Do you think I like that? I started at 5.30 a.m. in a freezing pitch black garage doing the stairs every day. And then I go to taking a shower and I take a, go from hot water to freezing cold water because I don't have a cold plunge for two minutes. So going from hot water to cold water and not just quick, but standing there for at least two minutes.

And it's cold outside. It's winter. That's the day, that's the way I see. start my day every single day, Monday. Yes, still on Saturdays and Sundays. There's no compromise in that routine. It's funny because I hate to interrupt you, but I'm going back and forth with him guys yesterday on voice memo on our, cell phones. And I could clearly tell he was on the stairs.

I was. And it's just like into dude. like when I it didn't even register to me because I'm like I like have this perception that you live on those motherfuckers like I you know I know I know he's on the stairs again all right fuck okay but you know I want I want to touch on something really quickly because I feel like there's been a lot of people you know whether it was you know the recession back in 07 08ish where I lost everything to my car got repoed I had to sort of sell my house or you know when the when COVID happened. the pandemic and everybody lost everything. You know, small businesses were forced to shut down. Jim's lost everything. You know, or whatever. Now there's a big recession looming, right?

We are in a recession and there's a lot of things going on. So my question to you, walk the listeners through what it takes to understand and lean into your situation, say, okay, I lost everything. But there's two choices there. You can sit in a pool of your own piss and continue to lose everything and not be a provider for your children and your family or you can make a decision to choose differently. Walk them through some of the strategies that you went through mentally in order to bring yourself where you're at right now out of $300. Well, one of the things that I always talk about and I always go to this and I believe this is the cornerstone. and you've kind of already touched base on it is fitness.

Fitness has been my passion. Fitness has been my passion through my whole life. And fitness should be, honestly, fitness, working out, being healthy. The qualities that it takes to do that, especially at the level that I do, the consistency, the discipline, the dedication. The quality is that, you take those and apply those anywhere, life. So I've always had those qualities since I was 13 when I taught myself how to work out at 13 years old. And I was a fat kid and I lost a bunch of weight. So I've always had it inside me. So when I went through that loss,

you know, because for me, my goal was always to have fancy cars. Like how do I drive a Lamborghini? How do I drive a Ferrari? How do I get there? And I lost everything. And I had no other option. Like there's no option for me because I am the only option. There's no other option. I am the only option for my family, my wife, my children. So for me, there's no option. You fall down. I've got knocked the fuck down.

Get up. That's fine. There's a loss. Like I thought, you're going to lose more than you win. Dust yourself off. Life goes on. Take that L. Swallow it.

Learn from it. Okay, what did I learn from these lessons? What did I learn from? Okay. Well, back then, I was a dumbass. I was making a hundred grand a month and I never had made money before. So I was spending money like a dumbass. And even though my wife and a new baby, I was uneducated.

I didn't have anyone really teach me about that. I've never touched money like that before. Okay, there's a lesson. Be smart with your money. Plan, strategize, you know. And that's things you have to go through as you age and as you learn experiences. So I just went back to the basics. I said, okay, I know I'm a salesman.

I've always done sales since I was. 15 years old commission sales. I've always made six figures based on sales. And I always can fall back on my sales, my consistency, my disciplines, all my stuff that stems from fitness. I'm going back to that. So I went right back into sales and the fitness. I went back to my passion because I chased. I left, never do this. And I experienced it. I left my passion for money. I went to chase money. I left my passion. And when I did that, I lost everything because I hated doing I was doing. There was no passion behind it. So what you have to do is figure out what you're passionate about. And if it's an easy way to monetize that, okay, but there's ways to

monetize any passion you have. There's ways to figure out and monetize it. And if you do that, you'll be like me where I'm 10 years in, still working sometimes six, seven days a week, still working 12, 15 hour days. And I love it. Like literally, there's not a day that goes by that. I don't love this because I'm doing my passion and this life is not an accident. I created this life. So whatever you're doing right now, whether it's business, whether it's you're working in nine to five, you are controlling whether or not, like we talked about, you control every day, the outcome of your day, you control it up here. If you're not happy, if you're not doing something you're passionate about, well, who's that on? That's on you. Get in a job, figure out another

company do something else because all you guys chasing are starting a business or doing something for the money that's going to end because when shit gets hard or when it's when it's drawn out or when you've been doing this shit for years you're going to burn out you're going to hate it and when you hate something you can't do it for the long long haul so yeah man like dude like that right there finding your passion and finding a way for it for you to turn it into a monetization situation, right? Profiting from your passion. You know, a couple more things I want to ask you because we're, we're getting close

down to where we've got to land the plane here. But, dude, how important is you've been very open about your mentors, right, and what they mean to you. And I want this to be burned in the forefront of everybody's mind after you say what you're going to say. There's a lot of people out there that seek mentorship that are willing to, like when it comes down to nutcut in time, they will not invest. They don't see the value.

Oh, it's too much money. It's costing me this when it's really not costing them what they realize. It's costing them everything, not the money. But how important is mentorship to you? Like, how important are your mentors to you? I mean, it's everything. Honestly, you hit you hit the nail on the head. So for me and for anyone listening to this, you should be able to get from zero

to write about seven figures. Realistically, you can do it. I did it. I did it. Just listening to Andy's podcast, the MFCEO. Andy and Ed are my two main mentors. And now they're personal friends with them. I text them all the time.

I'm personal friends with them. But that was built through, you know, I went from zero mentorship, zero anything to, okay, oh shit, I just built this business. I worked making nothing for five years. 50 hour a day is making zero dollars for five years you hear that almost losing it all having a hustle on the side to keep my lights on so my family didn't kick the kick from the street again but I wasn't going to let that happen because that little motherfucker on my shoulder I told you I did whatever I had to do to keep the lights

on for five years then I hit that point the tipping point which you're always here if you put in enough consistency effort pivot you can't keep doing the same shit like a dumbass if it doesn't work doesn't work doesn't don't don't keep doing it the same shit. That's insanity. You have to change, figure out what work. It's not working. Let me change this. Let me change this. Let me change and keep pivoting and changing until you find what works, but it takes time. Then I'm like, oh, shit, I have a seven-figure company, and I'm a dumbass. I mean, I own what I am. I'm not the sharpest tool. I have a lot of good qualities. I have a lot of good qualities.

Like I told you, those qualities are, I'll work harder than you. I'll work harder than you. I'll do shit I don't want to do more than you. Those are good quality. You can build seven figures on those qualities, obviously. Shit, yeah. So that's what I am strong at. What I'm not strong at is systems, process, stuff like that. Like, you know, I'm still not that good at them, to be honest, because I'm real as fuck.

Like, I don't like them. That's why I'm not good. Yeah. Yeah, yeah, yeah, yeah. You don't like to be real. Yeah. So, but I'm like, okay, now it's time to invest in myself. And I went from not investing myself to here's 50 grand for the art.

case syndicate. You know, you guys are scared to spend, you know, a couple grand on a mentor, coach. It's everything. Learn from someone that's been through, but here's the thing. When you're learning from someone, learn from someone you resonate with. Learn from someone that's actually building real businesses, doing real

things to have real things to show for it. You know, not these fake motherfuckers out there preaching. It's easy. It's fast. Do it like I did. Regurgitating information from other people when you haven't built any real company yourself, dude. Your company is scamming people out of money regurgitating books you've read. That's not someone to learn. Learn from someone

you resonate from, someone with the life that you want to live, doing what you want to do that you can kind of look up to and see yourself within. That's the best mentor to have, someone you can see yourself within. And you just basically, it's, it's, I wish I would have done it earlier. Because if I could have skipped, here's the thing. There is priceless, it's priceless, you know, you have to go through this you have to go through the steps you have to go through the experience but also be smart if you can learn from someone that's already gone through the steps cut down all that time all that experience if i could have if i could have skipped the four years and learn what i learned through the experiences of course i would have that's smart that's smart thing to do right so

right somebody like i said you resonate with has the values that you have is the kind of man or woman you want to be that actually has things you want to do in the kind of industry that resonates with your industry as well that's the smartest way to be right um even though mindset's everything though so like my coaching i do a lot of mindset stuff and i don't care who you are what industry you're in as you know sean this yep everything and will lead to everything and that's one reason why i've been successful because my mind has always been one of my strongest things and that's just that leads the success in all areas. So yes, hire that coach. Yeah. I mean, if I don't care if it's the last $1,500 you have, I have so many people that I have had to do that. And then, you know,

it pays itself back 10, 20, 100 X. You know what you get out of it. But here's the thing. It's on you to implement it. You can't go to these events. You can't join these groups. You can't hire these coaches. We're not going to do the work for you. It's still, that's where people still rely It's on you. Yeah. It's on you. It's telling you to get up every day and make that decision. And like I said, it's not a magic pill.

It's not a magic formula. Yes, it's okay. I've done this. This is what I've done. This is what you should have done. Are you going to fucking do it? I can't control that. Yeah, man.

That's the biggest thing about, you know, mentorship and, and in the mentees, right? Mentees can use mentorship as a crutch and put the results of, or the, the lack of results on the actual mentor and the reality is the coach's job is not to do the work for you. It's to point you in the right direction and let you know where the landmines are so you don't fucking step on them. That's what people. And hold you accountable. We've got to be accountability. That's half the battle. But in the end of day, you got to do the work yourself. And I've dealt with that as you're growing in your mentor in your coaching business. And like I said, that's why you got to have

a canon talk up front. But guys, hire that coach. that mentor. I love it, brother. So eloquently put, as always, listen, man, where can my audience find you? And how can they connect with you and possibly how could they work with you? So, at till you collapse, T-I-L-Y-O-U collapses in my clothing apparel brand.

That's my main company. And then my main, my personal Instagram is at Brian Nabofi, which is my first and last name. I have a lot of fake accounts. So just make sure it's the world where my actual first and last name is together, spelled correctly. There's no under spaces or no, there's no multiple letters. And I'm sure you'll have my name on it. Spelt just how.

Yeah, there will be links in the show notes for them to click on. And my three main companies are apparel, fitness apparel, until you collapse, uh, mentor, coach, uh, fitness, mindset, business. And then I, I'm in the mushroom industry. So I're still inside and that whole thing. Yes, he does the microdose thing. A funny side note before I let you guys roll. you know, I may or may not have purchased whatever it's called from him before.

And I had like one or two of them. Maybe it was like one and a half. So let's split the middle. And everything was fine. I was having a conversation. And I just felt like, oh my God, I feel like a fucking cross between Fergie and Jesus.

Just like in stepbrothers, right? And as soon as the conversation was done, I was like, fuck this. I'm like, I'm like all hot and shit. And I'm like, like,

I'm like, I need to go to bed. Fuck this. Never. Never again. Oh, man. But no, dude, I, listen, man, I appreciate your friendship and I appreciate you once again hopping on. And if there's anything I could do to ever support you and, you know, promote you and just be there for you. You've got the cell number, dude.

I'm, I'm all the years. Yeah. We're going to be in person pretty soon. Can't wait, bro. We got to do that. We need to, we need to freaking work it out. It really sucks that, you know, you were so far away from where I was at in California a week ago. But if you ever go here, I do a thing called podcast and pump.

Anybody that comes on my podcast, we record a podcast, we get a little workout in and we get reporting. Obviously from both of this. That'd be dope, bro. That'd be dope. I'm trying to actually work out a trip up to NorCal this summer because obviously all my family's there. And I haven't been to NorCal since 2017. Oh, sorry, 20, 2007, my bad. Oh, shit.

Bro, I haven't been home to. Dang. Avoiding that shit like the plague. But, yeah, we'll have to get up for sure. We can talk offline and, you know, figure out how we're going to work this thing out. But I would love to come record a show on until you collapse podcast. I love your podcast. And you know that.

I shot you out from time to time. And that's really good. And then, yeah, maybe I can. you know, getting a weight room with you. And do you have like the little weights, like the 15s for me? Okay.

Little bitch weights. Yeah. Don't worry. I have enough time. I have enough time. By the time I get there, I'll have a pump on me. So that's on you.

Yeah, fucking damn right it is, right? Bro, I'm already like 130 grams down today. Already? Oh, bro. I'm on.

You better fucking, you better go eat that cow. That cow. Oh, how does my mushroom is more. Oh, Jesus, dude,

you fucking fasting? What time is it? Oh, it's 11 there, right? Just here. Oh, shit,

man. Well, listen, dude, I, God Almighty. Get your damn protein,

you man. But listen, guys, I just want to, um, remind you to, if you aren't already subscribed to the show,

hit subscribe and leave an actual comment review with a five-star rating. If it was good, if it sucks, you leave a one, but, You know, I don't think it's stuck. Yeah, on Instagram.

Tag us. We're going to both promote this show. If you hit me up, I'll repost you. Everyone's going to get to see you. Do it. Let's do it, man. All right, guys, until next time, you guys take care and get your asses to work. Peace.