Determined Society with Shawn French | Adversity & Mindset - Unlock Your Why! With Richard J Brown MD

Episode Date: August 14, 2023

Double Board Certified, Dr. Brown received his undergraduate degree from the University of Georgia and his medical degree from The Chicago Medical School. He then completed his General Surgery residency at Northwestern University in Chicago. While at Northwestern, Dr. Brown joined Dr. Thomas Mustoe’s lab and spent one year dedicated to wound healing and scarring research. During that year, he wrote and published papers in one of the top Plastic Surgery Journals, Plastic and Reconstructive Surgery. He then graduated and became certified by the American Board of Surgery in General Surgery. Dr. Brown completed his residency training in the field of Plastic and Reconstructive Surgery at the University of Nebraska Medical Center (UNMC) in Omaha. Dr. Richard J. Brown founded his practice, Brown Plastic Surgery in 2009 with the vision of creating a complete and personal plastic surgery experience focused on patients’ overall health and wellbeing. He provides procedures for cosmetic body enhancements and breast reconstruction after breast cancer. Key Conversation Points: Unlocking your WHY The Kardashians Plastic Surgery Journey 1stPhorm  Fitness and Health Plastic Surgery- The last resort The Social Media grind Listen in for much more...   Connect with Ricky Brown: TikTok: https://www.tiktok.com/@therealtiktokdoc?is_from_webapp=1&sender_device=pc Instagram (Dr. Brown's & Brown Plastic Surgery): https://www.instagram.com/drrichardjbrown/ https://www.instagram.com/brownplasticsurgery/ Facebook: https://www.facebook.com/cosdocaz/ Youtube: https://www.youtube.com/@doctorricky       Connect with Shawn: Instagram- https://www.instagram.com/theshawnfrench/ Website- https://theshawnfrench.com Email- [e-mail] Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

When it comes to what your family eats and drinks, you know your choices matter. You're the expert because you know what fits your life. And getting it right starts with good information. That's why America's beverage companies are sharing more information about our ingredients at good to know facts.org. No spin, no judgments, just the facts straight from the experts for more than 140 beverage ingredients. Visit good to know facts.org. And I did a 45 minute walk and I did my lift and I'm walking out at 10.15 just fucking energized and on a high. And also so impressed with every male and female in there working out no matter what time it was. I think a lot of people are so stuck in that overnight quick fix type of mentality. But if you don't change your lifestyle to something that you can do that's sustainable every single day, you will never maintain your weight loss. It will not happen overnight. Consistency is key. If you put in the way, you put in the way, you can do that's sustainable. It's sustainable. You will never maintain your weight loss. It will not happen overnight. Consistency is key. If you put in the way. If you put in the work you will get the results that gym was full man there's people chasing their fucking dreams i love it

awesome dude in that part for mental health for me too like that also lifts me up because i see other people doing it what is up everybody we're back with another episode to determine society i am your host sean french and once again i have with me a high level guest dr ricky brown he's a founder of brown plastic surgery he's a double board certified in general surgery plastic surgeon and trauma and critical care. He's a breast and body specialist. He's been married to his wonderful wife for 17 years, and he has two handsome twin boys that are 13 years old.

Ricky Brown, man. Welcome to the show, dude. Thanks for having me, brother. Appreciate it. All the accolades. Check it out. Dude, it's you, man. It's your story.

You wrote it. You must have been in school since you were five. I jokingly tell people I'm in 30th grade. If you add it all together, I think that's 30th grade. I sometimes my wife asked me, he goes, how fucking older are you? And I go, I think 30. And I'm actually, I'm bored. Like in two months, I turned 45.

So it's a real big knock on me. It's almost 15. It's a 15 year gap. You want to talk scary? I'm turning 53 this year. No shit, man. You look good, dude. Thanks, bro.

Fucking lean, fucking happy out there killing it still, putting all the 25 year olds, the shame at the gym. Dude, it's funny. I'm finally getting back in this shape where I can, really push some weight and have some damn endurance to me. Yeah. And I'll look around. I'll see these 20 year olds.

These are the motherfuckers that walk around and their only job is to look good. These are the look gooders. Like I'm sitting there thinking like, okay, like you do you go to class? Like what are you doing with your life? Because like they'll have their meal prep in their bags and shit. And I'm like, man, come on, dude. Like I'm, dude, it's crazy. Like we, uh, I had a total hip replacement five months ago.

And this morning, like, you know, I'm holding back. We were maxing this week because we've been doing some strength stuff for the past six weeks. So we're maxing our dead lifts, front squats and strict press or push press. And I pulled like 405 on Monday for my deadlift. And, you know, I'm like my max is 500 when I was last year this time. And this morning, I think our front squad at 255. And which one wraps or whatever, but still like I'm looking around and people are like PR on at 255. And I'm like, yeah, I'm holding back.

I'm holding back, motherfuckers. This isn't even me. No, dude, it's cool. I saw that you, one of your favorite modalities is, is what, CrossFit? And you just got into Jiu-Jitsu about a year ago, right? Yeah. Okay. CrossFit.

I found CrossFit shortly after I got out of training. I was obese. I was like 200 pounds. And so I kind of just started running and losing weight on my own. But then I got so lean, I had no muscle mass. And a buddy of mine who was a CrossFit coach was like, Are you ready to get physically fit? He's like, you should come by and check out CrossFit.

So I went and checked it out and immediately fell in love with it. The concept of I love lifting weights, but also like cardio. So those two things grabbed me because you could kind of do both at the same time. And I know that CrossFit is kind of a bad word for a lot of people. But for me, for 13 years now, or 10 years, I've been doing 10 years. I love it. But I do some hiking. I do some CrossFit and just started Jiu-Jitsu a year ago.

You know, I think CrossFit, I don't think CrossFit has a bad name. I think when it first came out, all those people that were doing CrossFit, you know, it was just, it was really douchebaggy, right? They're like, well, I'm CrossFit. Like all these motherfuckers, the only thing they talked about was CrossFit to anybody. And they would bring their little, their little little rings and try to hang on trees. No joke. My former brother-in-law would literally bring his rings to family gatherings.

And so, hey, guys, watch, watch this. And he would do like the gymnast pose out there. I'm like, I'm never doing CrossFit. If that's a shit I'm going to see. Because like, why do you have it here? It's fucking Easter. Yeah. Like, what do we do?

Just stop. Just come on, man. I mean, it's not like that. I feel like if people find the right gym, yeah. It's such great high intensity training. And I think I have stepped back and I only do it a few times a week, whereas I used to do it four or five days a week. And now I do it three times a week.

I do jihitsu several days a week. And I hike now and again. And mixing it up has. been just great for me to find my body's not hurting. I get enough crossfit and enjoyment out of that. But then I get to try some other things like Jiu-Jitsu that is really intriguing and fun. Dude, it's awesome, man. You know, being so busy like yourself, you know, plastic surgeon, husband, father,

and still, you know, dedicating the time to put in for yourself. I wanted to get, I want to get into that a little bit. Yeah. But then I want to dive deep into kind of how I found you and, you know, where I started engaging in your content and it just really i really love it to be quite honest with you you know i'm in medical as well yeah i appreciate that dude well yeah you know i'm just not some jackass on social that's looking at you know like oh like look at this cool stuff like no man like my favorite cases to be in have always been in plastic surgery like always always always the most boring is the general um you know

it's like okay if i see another fucking colisososectomy i'm gonna stab my goddamn eyes out this is fucking boring right i hear you but um but no dude so you're busy you're busy guy. And a part of my show and the guests I have on, you know, they're, they're not, they're not, you know, not busy, right? But they always take care of themselves and they find ways to really give back to themselves. And I think the biggest problem with people in America right now is everybody's looking for the fucking excuse to not, you know, run the mile, not lift the weights, not take care of themselves. Give, give the audience a little bit about that journey. Because as you said, you were overweight and you had to prioritize. So you're about to make a trade based on a friend's text. But which you do you listen to? Is it, we could buy a house in Tulum? Get optioning those options. We could lose everything.

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Availability, amount of discounts and savings, and eligibility vary by state. Right? And you have to find a way to get fit and get healthy for not just yourself, but your family. Yeah, I think you have to. to figure out your why and your purpose. And what became very apparent to me was my wife was pregnant with our twin boys.

And I was overweight and I looked down the road at not being able to do physical things with them that I wanted to do, number one. Number two, just personally not feeling good in my body. And I'd never been that way at all. I ran five marathons when I was in residency and I somehow stayed active, but I wasn't lifting weights. And towards the end, I got really heavy. And I think for me, I just decided that I'm not living this way anymore.

So that was number one. Number two, I think what a lot of people don't realize is the mental health that I get from exercise is far more than the physical benefits that I'm getting. While that is really important and living in a healthy body is very important, what's really important too is that it just clears my mind, the endorphin rush, the hitting a PR at whatever age you're at, pushing yourself to limits you've never done before. it's so much about mental health as well and that's been huge for me you know man I can speak to that and it's always a ramp up right so when you first start if you've been stagnant you know after day

like day one in the gym like you bend over your gut tanging over your fucking underwear and your underwear flapped over it's it's the most awful feeling in the world and there's people listening right now like either they're there right now well if you're there right now you picked a good episode to listen to listen to all the other ones too or you're coming out of that or you've been out of that for a very long time.

The mental health aspect and feeling good about yourself in your own body is something as a sliding scale in my opinion. Like week one or week two, you're feeling great. You're not seeing much difference in pictures or progress picks or anything like that. But you know, you start, you lose weight from here down, right? And you start to really feel better in your clothing. You start to walk a little higher. There's something psychologically that goes.

on there that I think people a lot of times give up too soon because they can't see that finished product yet. And what they don't realize is it's like, dude, it didn't take you, you know, three weeks to get here. You fucking think it's going to take you three weeks to fix it. Like we're talking about decades sometimes, right, Ricky? Like these, like for myself, my most recent journey, like I fell back hard over the last year or two and I've had to refocus it. Right. So that, my dogs are going crazy. They just have to be in the podcast. Can you hear them? I love that. Stop barking.

But the funny thing is like. Herkin leads. Be quiet. Dude. And they're like these little like a fucking shih Tzu and a mini labradoodle. And I don't know what they're doing back there. If they're barking at the wind or the pool ripples, I don't know what it is. But they think they're tough.

But you know, I have to check myself at times, right? It's like, man, this is going slow. I'm like, wait a second. This has been like the last year and a half. I haven't really been dedicated to my nutrition. Yeah. And you hit it, man. Like I think a lot of.

I think a lot of people are so stuck in that overnight quick fix type of mentality where they pick these weird fad diets that aren't sustainable long term. And that that's what drives me crazy. Like when we say that diets don't work, yes, you can lose weight on a fad diet. You can absolutely do that. But if you don't change your lifestyle to something that you can do that's sustainable every single day, you will never maintain your weight loss. And so what people have to realize, like you said, man, I've been, I've been working.

working out most of my whole life, but the past 10 years, I have not stopped. And my body didn't just change overnight, but I did start to see change after two to three months of consistency. And I enjoy, I enjoy working out. A lot of people don't. You probably do too. Like, I enjoy the endorphin rush. I enjoy sweating.

And I enjoy being on the floor and I can't breathe at times, you know, just from going so hard. I don't want to do that every day. But people just need to understand that it will not happen. overnight. Consistency is key. If you put in the work, you will get the results. You know, I was in the, I had to get a late workout in last night. Got done with work. It was a long day in the field and it was just like I felt like I was getting my fucking teeth kicked in everywhere. Yeah. And I had to be out there early. So my morning workout routine plus getting the kids ready. I was like, okay, something's going to have to give. I'm

going to have to go to the gym tonight. So I didn't get there to like 8.30 in the evening. And I did a 45 five minute walk and I did my my lift and I'm walking out at 10.15 just fucking energized and on a high and also so impressed with every male and female in there like you know working out no matter what time it was. Yeah. Like that gym was full man. There's people chasing their fucking dreams. I love it. It was awesome, dude. And that part for mental health for me too.

Like that also lifts me up because I see other people doing it. Right. And to me, I'm sitting there thinking the whole time. I was like, man, this is really hard right now. Like, it's, I looked at my watch at one point. I'm like, fuck, it's 9.45. Yeah. I'm not going to see my wife.

Like, she's going to be out cold. I'm sure the four-year-old's going to run in the bedroom. So I'm going to be stuck on the couch tonight. I guess I'll binge watch suits, right? Oh my God. My wife and I are watching that show. I'm obsessed. Dude, I'm upset.

Is this the first time you watched it? Yes. We're on like season six. We power watch it over like the past month. So fucking good. dude. I just got to where you got out of prison. Yeah, that's where I'm at right now. Yeah, yeah, yeah. It's so cool, man. It's such a good show. I was like, okay, fuck it. I'll just do it. But, you know, I didn't get to bed until like two and I was up at six back in the gym. And for me, it was okay. Because like, I had that high when I went to bed, like when I got done at night and then I knew today was going to be a little rough because I was going to have a lack of sleep. But the benefit of the endorphin rush and the mental health, just to know that just not like my body's working better, but to also. also know that that fucking discipline, man. Yeah.

That discipline is there again. It's, you know, it's that, that mental toughness or whatever buzzword anybody wants to use. But the bottom line is, I'm not coming off of what I said I'm going to do. Whereas a lot of times, not a lot of times, but there's times in my life where I have. And I think everybody has been there. Oh, yeah. But it just takes that one decision. I think it's important for people to realize that you're not going to be perfect either.

Like you're going to have times where you slip up with your meal plan or you're going to have times where you're, not able to get a few workouts in like you had been. And that whole, you know, I can't stand. I'm going to start back on Monday. No, fuck that. You're going to start back like tomorrow. That's okay. Or the next meal.

Yeah, start back tomorrow. Don't wait until Monday. It's like, don't screw the pooch for the next four days just because it has to start on a Monday. Like, no one's perfect, man. Like I recently slipped off the wagon. Kind of been eating more sugar than I should and wasn't feeling good. And that redialed it in and literally after two weeks of dialing it in.

I was like, I'm back. I feel great. Yeah. Yeah. I think a lot of people, too, and they say Monday because it gives them more time to fuck up. Yeah. You know, that's all it is. It's like, okay, I'm going to take some heat off of myself.

And I'm just going to wait until Monday. When the reality is it's like, you know, we had pizza night on Sunday night. Right. Pizza night used to look a lot different in this household, okay, in my standpoint. He used to get these Jets pizzas and I would have like four of the fucking corners. All right. You're talking probably like 1,500 calories just in pizza, maybe more. You know, now, you know, we had, my kids had pizza and I had one or two, I had two pieces.

Yeah. I was like, fine. And then, you know, before I went to bed, I had my protein shake and I was good. Yeah. I'm not depriving myself because I think the biggest problem with fitness and nutrition is that on social media, people are sold to bill of goods, that they have to be 100% perfect in everything that they do in order to look like that airbrush version or that edited version of that model on Instagram, male or female doesn't matter. It's all bullshit, right? And then you see them in fucking person. You're like, what the fuck is this?

Yeah. You're not even the same person. So, you know, but, but the, the awareness to know that like, okay, if I have two pieces of pizza, I'm not a bad person. I just need to get back on it the next meal. Yeah. Not wait till Monday. Like, literally the next meal. There's no sense in guilting yourself to a point where you make this a miserable experience.

I think that's where a lot of people are, man. Yeah. I mean, and the people cut too much out. at one time, too, when they're trying to get started, right? So, like, if they're having five sodas a day and they're eating kind of crap, they're like, oh, I'm going to cut this out and cut this out and cut this out. And then all of a sudden, they're like, this sucks. I can't do it.

I tell people like, look, if you drink five sodas a day, just start with maybe drinking two a day. Do that for a couple weeks? Because they lose all the other friends, too. And then maybe like two weeks down the road, you go, I'm going to cut McDonald's runs out. And if you slowly cut out a few things over time and then slowly the caloric intake is less and less and you're creating a calorie deficit and you're good to go.

So I think people jump in like they have to make it this miserable experience. And then that's why I think a lot of people fail is they get this deprivation attitude. Like I've got to cut all this crap out. Well, yeah, ultimately you might have to. But do it slowly like wean yourself so it's doable. They don't go from fucking zero to a hundred. Yeah, can't do it. I mean, I've been there.

Guilty is charged. I mean, for this you to listen, I'm not preaching to the choir. I am preaching to the choir here like or whatever the fucking saying. is I'll be there was moments where I would sit in bed at night and I would be in so much pain I was so hungry and I would go to sleep yep I don't think that's healthy either like I sit there and say like I've starved myself all day and you know I'm staying at 1500 calories like dude my daughter's like recommended calorie intake is 1500 I'm a grown-ass man I'm a whole fucking man dude like no 23 to 2,500 calories too well a lot of people calorie restrict way

too much and they don't realize that if you restrict too much your body holds on to everything you give it and you can't lose weight. So there's that point, too, where I think people miss the boat. Yeah. How to eat to lose. But I want to get into it, man. Like, you know, I love where this conversation is going. You and I are cut from the same cloth here.

I love plastic surgery, man. And I think one of the things, my friend Gia McCool. Yeah. And, you know, she's the one that told me like, hey, you got to follow, you know, Rick Brown on social media. You got them have them on your show. And this was like a year ago. This was a year ago.

This is like, all right. Absolutely. I look at your content, like, fuck, man, this is some good shit. Right? This is some really, because I mean, low key, like, obsessed with the show nip talk back in the day. Oh, yeah. So fun. Yeah, it's such a great show.

The best. Oh, dude, it's such a great show. So, you know, I wanted to watch your stuff. And I'm like, okay, cool. This is great content. But I really wanted to see what more, more you're about, right? And what kind of information you're giving. And I was always so impressed.

And then when you, when you threw the momentum, uh, fucking video up, I'm like, I'm like, I got a comment on this one. dude. I got to connect with this guy right here because it was, it was just something so satisfying about it. Just like, that's the only thing about general surgery that I loved was when they're resecting that, that part. I was like, dude, it's like, oh, this is like my fidget spinner. Oh, man. But, but no, dude, I think one of the one of the things in, you know, for those that are listening that don't know you, a big social media brand, like unbelievable page, great content, great information.

But dude, the one thing that hit me really hard was the Kardashian one you did. Oh, yeah. Holy fuck, dude. Crazy, right? Dude, the fact that, like you said, you literally took their faces now and then, like, chipped away the work to their old faces. I'm like, oh, my God, there's hope for me. Yeah. So that was another guy's video who did that, and I du wanted it because.

it was so compelling to me. You know, this is one of the issues with Plastic Surity 2 is the world sees us as these Hollywood surgeons and we're all doing this absurd stuff to people. And that's just not the reality of what we do for a living. We don't see people like that and do those things to them. There are always going to be bad eggs in the bunch that do that stuff. But man, for all by and large, I'm just taking care of regular people who have regular things they don't like that we're trying to make improved and send them on their way.

But that video was really cool because it was interesting to see that people with, you know, with disposable income, what they can do. And I mean, they all pretty much look really different. Not like, like pretty much. Like, I'm sorry. If she were sitting right here, I'd be like Kim, girl, sorry, man. Like, you ain't the same. Yeah.

I mean, some's good and some's bad, right? Like, I mean, Kendall, Kylie. Kylie looks amazing. I mean, Chloe is like, to me, the biggest change. Dude, it was funny because I was sitting there one day and I was like, look, and I was like, wait a second. Is Chloe the hot one now? Like, what the fuck happened? It's crazy.

Her transformation is insane. I've always been very contradictory to which ones I thought was the best looking one. I was always a Courtney fan. Yeah, I, Courtney's definitely, I mean, they're all pretty girls. They really are. Kendall is, I think, the most naturally beautiful, probably the supermodel. But they all. you know, they get so much crap and it's it's fine.

Like that comes with the territory of being who they are, but whatever. You ain't lying there, dude. You're in that public eye. You know, people are going to come at you. It doesn't matter. It's probably going to be us one day. Oh, yeah. We might be getting crushed one day.

They'll probably use this video against us. When we become billionaires, I'm trying to figure out what my billionaire idea is going to be. Let me in on it, man. Like, I'm down. Let's go be billionaires together. Let's make something. Like invent, yeah. Like a new, like a new implant.

So did you see what I put on my stories about a week or two ago? I asked people, if you were a billionaire, undispoiseible income, like all the money in the world, like what would be your one thing you would do to better the planet? I didn't see that one. What were some of the responses? What was, oh, what would me? Oh, God. Oh, dude. That's a great fucking question.

Like, you know, that's what I said. Like, after you buy the cars and you have that. the house and all the stuff that you have too much of that you'll never enjoy like you think you will anyway and pay all the bills when it's all left like is there a passion you have or like man i would want to do blah for the planet you know i'm i'm big into baseball like i'm a baseball guy so i would want to do something for inner city or you know international athletes that don't have baseballs that don't have anything or or even spin off into you know youth outreach that are experimenting with drugs and don't really understand what's what it's laced

with nowadays with fentanyl and and all that kind of shit like i'm i'm always moved to the service acts with the youth like for me that's i would do something with with teens for sure i agree and i was very overwhelmed at all of the dns and messages that people sent me most were centered around what they would do for other people before they did something for themselves which I thought was like faith in humanity. Like people were, and even if it was like I would build pet shelters and I would rescue horses and I would build this for homeless people. And I was getting all kinds of really cool crazy stuff. The people that I think were being very genuine about, you know, I would set my family up.

I would make sure all my family was taken care of and then I would go save horses and build a farm. Like it was really cool and it was really intriguing to hear people say that because I always say that I think one of the coolest things about being filthy rich would be. to write million dollar checks and to build things to help people. Like it would be so cool to stroke checks like that and just do so much good for the people around us. Now you're talking about it, it would be really cool because I know how hard this podcast. I know how hard the social media grind is. And we can talk about the social media grind because that's one of your talking points.

But, you know, I look at it. And I'm like, man, what would I give to have a billion dollars so I could find that male or female that is so good at what they do, but nobody knows who they are. Yeah. And just go here because nobody did it for me. Right. Well,

what do you want? Do you want out of it? Nothing. Nothing. Nothing in return. Here. Go build your fucking studio. Go build your office building.

What do you need? What do you want to do? Right? Oh, I want to travel and get on stage. I want to pay to be on so-and-so's podcast. Here, go. Whatever you want to do. Like, I just think, you know,

Restoring faith in humanity. I think that's a really genius story. I might even steal it. I'm just going to let you know because I want to know where, hey, I want to know what my audience is thinking, right? Because the last three years, we haven't seen a whole lot of great shit from, you know, people around us.

I mean, to be quite honest, like we have seen some hate. We have seen some bullshit. Yeah. So it's nice when, you know, we can be re-centered back to the core of who we really are at the heart of America,

which is we are good people and we want people to be okay. Totally. Totally. You know? I mean, if everyone could have everything they wanted, I'd be so, so happy. I know that's not realistic in society, but just for people to live healthy, happy lives and everyone to be able to be appreciated and feel loved and to be able to create that would be amazing.

You know, it's funny because on one of my last shows, my buddy Nick Connor was on, we talked about it. If more people are out there chasing their dreams, eating healthy, working out, you know, chasing the business of their dreams. how much less crime would there be? Yeah. I mean, really think about that, man. If there was more people chasing something bigger to help the world,

like we wouldn't have the sex trafficking. We wouldn't have all this other bullshit that's going on. People are just too fucking bored, dude. I hope so. I'll say, you know, I just, I think people need to want to do better for themselves. And the problem is so many people were born without the resources that some of us have had the look. And then some people were born without those resources and are wildly successful too. So a lot of it's the individual, right?

The attitude, the not playing the story of the victim in your mind sometimes and turning whatever victimist life you've had into a success. And yeah, let's face it, there are people who are just born into such horrific situations that they're never going to have a chance. Those are the people that I'd want to give a chance to. Yeah. Those young children that don't have a choice, man. No clue. They're just sitting there. The cycle wasn't broken before them. Yep. And they're just in this fuck situation.

Totally. And you know, if you don't help them, they're going to sit there and they're going to be that adult that they're, you know, witnessing right now. Yep. That's the thing that scares me, man. And, you know, like when my wife and I always talk, you know, she always says, these children didn't ask to be here. We brought them into the world. It's our job to make sure that we give them. everything they need to be great adults.

Man, being a parent's hard, man. And imagine not being able to do that for your kid. Those are the checks I want to write. Yeah. I mean, we do. We do things to help people at the level we're at now that we can. But I just, man, if I was a billionaire or multimillionaire, it would be fun to stroke some of those big checks.

Where's the first place you would go to find a place to stroke a check? What country? To do good. Yeah. USA. We've got to take care of our country, man. You're damn right. And I think everyone to be taken care of, but I think we need to focus more in America on taking care of Americans.

There's not enough focus on that. Yeah, bro. I've never seen, it's just so funny, like, everybody hates each other. You know, it doesn't matter. I've never seen it before. And it just, it started, what, three, four years ago. Yeah. It's almost like you can't do anything right by the other person.

think the system is pitting us all against each other. You know, Andy talks about it all the time. Yeah. We both love Andy. Yeah. And I really, the guy speaks so much freaking truth. That's why I love him. And sometimes when I post this stuff, people are like, ah, he's a racist.

He's a this. He's of that. I'm like, no, he's not. Like, you don't know him. Come on. That's like the biggest fucking hop out. Yeah. The guy is right.

Yeah. Yeah. Speaks a lot of truth. He's far from a racist. Yeah. No. I mean like fucking like far from a bigot, far from a racist. The furthest from anything that people can say derogatory about him, the thing about Andy that pisses people off is he makes sense.

He's right and it fucking pisses them off. Yeah. And he's right. He says in his podcast all the time like I called this three years ago and he's right. I mean, he is right on so many levels. And that's why I love listening to him talk because he is so right. Dude, I love his brand. I mean, I love first form.

You know, we were talking about it the other day on, you know, messaging back and forth. Yeah. We got to get out to Summer Smash next year together. I'm going to be there for sure. Like, we got to find a way to get your ass out there. Yeah, I want to meet those guys because I know a couple people who are first form athletes. And I would love to go out and meet those guys. I messaged with Sal now and again, you know, his wife was a nurse injector.

And back during COVID, I messaged a couple times. And he actually answered. And I was like, wow, this guy's awesome. You know, baseball player. So I love baseball. I played baseball just like you. And just such a good dude, man. Yeah.

And it's just nice to have conversations with him about stuff. I'm thinking about doing Arte. I've been thinking about that for a very long time. Yeah. You might have to talk offline about that. For sure. Because I, I've really thought about it because they do so many cool events in person. Yeah.

To where, you know, can meet all these people, you know, and be influenced by them. and really just pour into each other because, you know, imagine, you know, 500 men and women just like us that want to do good in the fucking world in one guy, dang room. Love it. And Ed My Ladd.

That's pretty cool. What a guy. Ed Milet. He's the man. That guy is awesome. He is. That guy is as genuine as they come. Totally.

You know, so. I messaged him like four years ago. I was like, I'm going to be on your podcast one day. So I got to figure out how to make that happen. What, did he say something? thing? He didn't respond to that, but I will tell you, I messaged him once about something, and he messaged me back. And I was like, oh, that couldn't have been him. And I was like, well, if that's you, I really appreciate it, man. And he voiced message me back. You know,

that deep voice. It really is me, brother. You got a voice message. I got a voice message one time, too. It was really fucking cool. I was asking him to be on my show. And he's like, hey, brother, I got something that you're really going to love. Here it is. And I was like waiting for it. And then it was a link to his book. Oh, come on, Ed. Still waiting on that, yes. Well, those guys are probably hit up so hard for that stuff that I'm like,

why would they have me on their show? No, there's, there's like, there's like, it was just for me to have them on mind, but I think there's like a, an underground,

like, you know, PR specialists that you probably need to get with in order to, to truly be considered. And, you know, but dude, no doubt.

I, I'm sure you'll be on a show one day. Yeah. I mean, Brother, how let's talk about, let's talk about your brand a little bit, okay? I mean, I know, you know, plastic surgeon, double, you know, board certified, all that kind of good stuff. But when you started making your content for social media, what was the ramp up like for you as far as making the content, seeing that it was hitting people and sticking and then your growth? What did that look like to you?

So it's changed tremendously over time. Early on on Instagram, I don't know what the hell I was doing. I had a YouTube page back in like, I don't know, 2010 or something or earlier, and I never did anything with it. And in Instagram, I wasn't really doing much with that either. And then I had to have back surgery in 16, 2016. And that's when I started paying attention to other people's stuff. And I was like, man, I really need to start getting on this. I had someone in my office who was just posting like quotes and stuff, you know.

So I took that over and started posting. And that's when it was all still posts. And I, you know, I kind of built sort of. And then what happened is when TikTok came along and short form video hit, that is so much more my jam. I really enjoy putting together videos and telling stories. So I bailed on Instagram because I was so frustrated by the lack of growth there and started posting videos on TikTok and grew that account to over $7 million. And then I really, it's like, oh, man. Yeah, I'm like $7.8 million there.

But at the time that I got on there in 2019, we could show surgery and we could teach about a tummy tuck. And here's how you sew the muscles together. And people were just intrigued and fascinated by that content. And now they've totally taken graphic content off the table. So I can't show that stuff. So my page really slowed down tremendously a couple years ago. But just being able to tell those stories. And my whole goal with social media was to show people what I do for a living, be authentic and real, entertain them a little bit.

bit, show them my life at home with my kids, like I'm a regular guy, and just let that do its job. And so slowly over time, my content's just evolved into this more educational type of videos and things like that. And I'm still, believe it or not, you'd laugh when I tell you this. I don't love what I'm posting sometimes right now. I'm like, I really could be posting more of this. I should be doing more nutrition. I should be showing more of me in the gym and talking about health and wellness.

It's like I'm constantly on myself about not posting good enough quality stuff, believe it or not. Dude, this is funny. I mean, not in a comical sense, but I go through the same thing, Rick. Like, quite honestly, I have so many people messaging me and call me like, bro, your videos. Thank you so much for everything you're doing. I'm like, fuck, I haven't seen a like or a comment or fucking anything or a share. Like, what the fuck? Like, you're listening.

You're watching. It's like, so when that happens, as a creator, I go. okay, it's not hitting. Like, it's not making an impact on people. Whereas, you know, different types of content, like fitness, plastic surgery, I think it grows a little bit quicker than just some asshole like myself on a mic talking. Clearly. No.

But I don't know. I don't know the deal. But what I do know is I'm constantly evaluating my stuff and be like, all right, dude, where's your fucking level up, bro? Like, you got to level up and you got to level up soon. And until I figure it out, you know, we're going to continue to spin our wheels here. Yeah, I can appreciate that. It's hard, dude.

I think there's always this dichotomy of wanting to produce content and get in front of more people, which means getting more views, which means, you know, hopefully having some of the virality type videos, kind of mixed with, I just want to post what I want to post and not try to have material do that. And so I'm constantly trying to tell myself, you know, post stuff that you enjoy posting. And even though some of the things that I post are these eye-catching videos, it's because there's a topic there that I want to discuss. But the video is capturing people really quickly so I can bring them in and then teach them about what they're seeing. So that's why sometimes you see me posting these little crazy videos in the beginning is I'm just trying to draw people in. That's my hook. Now, I'm always trying to figure out new hooks and how to do it. But there's always the dichotomy.

And I think it's impossible to be on social media and not care about views and the follows and the likes. Because at the end of the day, I always say this to people. I want to grow my account as big as I can so I can spread my message to as many people as I can. That's the only reason I care about having a big platform. And it can be a battle in our own brain sometime. You know, it's funny because you have a lot of people out there that say it's not about the likes. It's not about this. It's not about that.

I always like to go, then what the fuck are you doing it for? Like, if you don't care, if anybody sees your content, then why are you doing it? Like, you're full of fucking shit. Yep. Be honest. Be honest. Don't sit there and say, like, no, it's cool. Like, it's for me.

No, it ain't fucking for you. Yeah. All of us in business care. If you don't care about your views, then what's your purpose. So even if my purpose is to educate, entertain, and inspire, which is my goal. I still need to figure out how to craft those videos so they reach people. So if I want to teach people about how to not get botched and not choose a bad plastic surgeon, I need to figure out how to get videos that reach more people.

So there is this battle between trying to pick videos that you know are going to capture people's attention and get the likes and things like that so that you can be in front of more people. But at the end of the day, it's not the end-all be-all. And I realize there is a level there where you have to be very careful because you can mentally, be very unhealthy if that's all you care about. Oh, dude, I mean, there was a point in time, and I've been very open and public about this. I took about a four-month break,

five-month break from even filming a show. Like, because I was getting so frustrated on how slow the show was growing. And I'm not talking like, I'm not an instant gratification type person. I don't need something right now. But I was looking at it. I'm like, wait a second.

Like, something's wrong. something's wrong. I'm not filtering it the right way. I'm getting really frustrated. I was like, I'm back in the fuck off. Like, because I wanted to be,

I wanted more time with my family. And what was happening was I wasn't present when I was with them. Because I was so worried about why am I not growing so much? Yeah. My, my downloads are down. It's like, when the fuck did I minimize my self-worth to a download?

You want to know the time I'll grow the most? when I go through my phases of, I don't give a shit how to any of these posts do. I'm posting the crap that I like posting. I always post what I like posting. But like when I post them and I go through time periods where I'm like, I really don't care if it gets any views or not.

And that's when like they all start to take off and they all start to grow and they all, you know, you get visibility. But again, at the end of the day for me, the goal is to have as big of an audience as I can so that I can supply them with as much good information as possible

that they can then share with their friends. dude i think it's awesome like i always tell i always tell my wife she goes you know like ultimately in medical if you were to stay in medical what would you want to do i'm like dude i want to be i want to be in plastics like i mean that that is the that is the most fun i've ever had it's fun bro those surgery centers like and here's a thing i don't know what it is i mean yeah are there some asshole docs yes but i'm going to tell you something dude like being in the oar the main oar that's where you encounter the the assholes like it is it is it is a culture that you do not want to be around very long term.

I'm sorry. Don't care who hears it. It's the reality of it. It's like you walk into work and you're like, fuck, everybody's pissed already at 7 a.m. You know, it's like, this is horrible. Not my room, baby. No, no, God, it's invited to show up to my room. I need to fly my ass out there.

We have so much fun. Like, obviously, we're professional and it's serious. But I mean, people who aren't in healthcare can't understand that we have to joke around and laugh and have fun or the serious. takes over our lives. But when it's go time to work, we're focused. But there's a lot of downtime where we're giggling and laughing and surgery and telling jokes and, you know, some conversation. And it is, it's really fun when I used to go to the surgery center for a lot of our reconstructive work and people would be like, yeah, yeah, yeah, I was fighting to get in your

room today. And I'm like, awesome. I can't wait to have you today, Susan. I'm excited. You know, it's really fun when you were thought of as someone who's not only a good surgeon, but someone that I want to be in a room because we enjoy the time that we have in there versus just the toxic, crazy, insane surgeons that are out there. They're out there, man. They are out there. And I'll tell you, like, I can appreciate what you're saying because, like, those times where I was in those rooms, you know, at the surgery centers, because I was also at one point, one of my main products was a smoke pen. And so, you know, removing the smoke plume, right?

From the surgical side, it was awesome. So I was like, oh, there's my hook. I'm going to go to plastic surgery cases. You know, the problem was, the company I was with, that wasn't like the, that wasn't the spear, the tip of the spear, right? So, like, I could go do smoke. It was an initiative. But, you know, if I was sitting in plastic surgery cases five days a week, I probably would have been fired. But, no, it was just, it was a lot of that, right?

The surgeons were serious. But in the downtime, they were very collaborative. They were fun. Hey, Sean, what do you think about this? Here's the before pick, right? And what do you think now? You know, is everything symmetrical? Like, I'm like, well, to me, yes.

I mean, I don't know, though. But they were, they were so inclusive, right? And it was so much damn fun. Oh, yeah. People should appreciate this. When I, like, when I'm in a case doing a breast surgery, whether it's a reconstructor or cosmetic surgery, we always sit them up to look and see how everything looks together. Yeah.

I have the anesthesiologist come look. The nurses come look. I'm asking everybody like, hey, the left looks a little bit bigger than the right to me or that nipples a little higher versus lower. Like, what do you see? And they tell me. And I, like, literally enjoy and appreciate their feedback because sometimes they see something I may not see.

Yeah. And it's really collaborative and fun in that way. That's, it's true, man. It's the most fun I've ever had in an OR. Those surgery centers are a freaking blast, dude. Yeah, they're fun. They're fun. How long does it take you to build out one of those videos that you put out?

It depends. I'm doing like a reaction type video. gotten good enough to put those together and put those together in five to ten minutes. Some of the ones that are more complex where I'm really getting background pictures behind me and explaining when I do a lot of the editing, I do edit and cap cut. Okay. A lot of my own editing where I'm having noises come in and words fly and play out. Those can take me 30 minutes or so to put together.

Yeah. But I've tried and I've gotten good at finding videos that I know will have a good message that I can maybe duet or react to it really quickly, do a little quick edits to it and put it up. But I'm looking to change that. I really want to find a group that can help me record more volume so I don't have to record day to day because sometimes I'll record three or four in a day and have them stacked up but I don't have like 20 ready to go. But man, I'm telling you, once you really get into video editing and I swear in a second life,

I should be an editor. Like I enjoy trying to put the cinematography together, but I just don't have the time. to do it the way that I would want to do it. Yeah. I mean, I don't have the time either, you know, between the the medical job and the in the show and then, you know, all that kind of, you know, the content is just like, dude, like I'm to a point where I need someone that can come in and we do content one day and we have it out for the month. Yep.

Right. And then they just, they cut it up. They mess around with it and I post it. I'll tell you what's changed the game. All the templates you can use now. Have you seen all the different templates? So cap cut, right? Yeah, Capcut video leap. I don't know, a couple of the other apps. You know how like when you're on TikTok and it says, use this template below. If you tap on that, it takes you into Capcut.

Now what they have are creators who know how to edit have pages where they post templates for different types of videos. So it might be a 20 second video where you need to put a 0.3 second clip, a 0.4 second clip, a 1 second clip, a 2.2 second clip. you throw them all in there and it puts it to the music and choreographs it exactly like their post was. And you can literally plug and play your own clips into some sick videos. No shit.

Oh, dude, it's a game changer. And people need to hear this. If you go to Capcut and you go to the templates button, you can just type in fitness. And you'll get 50 fitness people who've put together different templates from videos they've posted on fitness to the music and all that stuff. Or like, do you remember the one I posted last week with Andy Purcell in the back? background and that might be the one you commented on. That was a template.

I plugged my own videos into that template. What the fuck? Dude, it's insane. It makes it, it's a game changer. I'm telling you. So people can be amazing creators now without actually having to go in and do all of the editing themselves.

All they really need to do is to find the video that they want, what part of that video fits into the time clips that they want. And you just plug and play and then you can hit preview and it'll play it back for you. And let's say one of your clips is a little bit off. You can hit edit and slide the bar forward or backward to catch a different part of the video and just use that one segment and you're good to go. And then you just export it and post it. Fuck. Hey, creators.

Did you hear that? It's amazing. Did you hear that? Like literally giving us information. Capcom is one of the most legit apps that I've ever used. And it truly you can do cinematic style videos on in Capcut if you know what you're doing. Do you use the desktop version? Or do you're using the phone?

I use my phone mostly just because normally my stuff is on my phone and that's where I edit it. And I'd have to export it, do it there, bring it back to my phone. But I do have the on my computer version of Cap Cut. I just haven't really used it that much. I'm going to have to dive into it more. Like I'll do my podcast videos like on my clips. So we'll have a clip. Right.

My guy will do a clip and I'll do just the captions. So I'm going to try to do something really fucking cool with ours. Yeah, man. Do it. Just go in there and type in the search bar, different things like type in podcast. or podcast. You'll probably get a bunch of different podcast style videos that people have used in the past. And you can just plug and play some of your content.

That's cool, man. That's cool. Because like to your point earlier is like sometimes you're not liking what you're doing. I'm like, wait a second. This video is boring. Like the content's good, but like something is missing. Yep. Like I want a little bit more of the level up here.

But I don't want to, you know, succumb to all the trolls in the on the request box. Like, man, I can get you a billion views. Oh, God. I just leave my caption. All of those. It's like, I am so over that crap. You know, it's so funny because like, I always go, I always, this is my response to him. Like, wait a second.

So you want me to pay you 90 bucks a video or 14 bucks a video or 25 bucks a video to get the same amount of views? What the fuck? Like, no, I'm not going to do that. I will never pay for followers or views. I just, I can't. as much as you want a big audience to me, you can tell, it's their ways to tell the pages that are doing that.

Well, dude, early on, I got caught up in that, you know, not all mine are like that, but like, dude,

early on, I was like, oh, this is what we're doing. Oh, okay, this is what we do. Yeah,

what we do. And I, I realize real quickly, I'm like, what the fuck, this is bad. Yeah. This is really bad.

And then I never did it again. Um, but like, these, these video editors, They talk about like how their edits are going to get you more views. It's going to be seen more because it's high quality. You know, like I just hope people that are listening that are in the social media game, just like you and I are, Ricky, that they really realize that you're going to be seen based on the merit of your own content.

Yeah. And it's a you can throw edits out. You can throw all that shit. But like save your money and do it yourself. I'm doing my own editing now because I'm not going to burn all this money. If it's not going to be, there's zero ROI. Yeah. Right.

Like live and die by my own sword. I think the only place that it has value is if you're trying to produce a lot of high quality content and you find someone that you trust who's an editor, that you can feed them the raw footage. And they understand your style and what you're trying to get after and you get to review it. There's great value in that. Because I'll tell you, I will not be able to keep up the pace that I am now forever. I get burned out.

And I really, really truly am trying to find some. someone and I may have already who can help me kind of do the videos that I like to make the way that I like to make them, but they're going to edit it on. They're going to get it already. And they'll probably be local too. Oh, yeah. They're local. Yeah. I mean, that's what I'm saying. That's the difference, right? Like, yeah, absolutely. There's somebody here that my buddy who's a fitness influencer, he does a great job. He uses like that's going to be the play for me. Yep. We're actually going to do some stuff together. That's cool. And that's going to be really cool. Because you want it to be authentic like it's you, right? Like they're editing. it's got to be you and who you are. So that's really important to me. But man, I want a next level of my game. Like I'm trying to figure out what's my next play, what style. I need to add some different content to what I'm doing.

And I just want to keep people engaged and not give them the same old stuff all the time. Well, dude, I can tell you that your content is educational. It is value. It is so much value. And I love it. I love all of it. So keep doing it, man. Keep doing it.

And find ways to level up. And we got to land the plane here because I got to get to a good old baseball meeting. But, dude, it's been super cool. Hang out a little bit after I stopped the recording. But, man, I just appreciate your time. And, man, it's been really cool catching up with you and having this conversation. And given the audience a ton of value on multiple subjects. And I feel a friendship, man.

I feel a friendship being bored. So it's fucking dope. Yeah, I'm an open book, man. If anyone has any questions, just DM me and Instagram. is my main communication modality. I try to get into my DMs there. But just trying to help people not get messed up in my field. Exactly.

If any of you guys want to know what he's talking about, there's a show called botch and there's some, you know, some plastic surgeons that just fuck people up. He's not that guy. He's out there to educate people so that doesn't happen to them or their loved ones. So with that being said, guys, thank you for listening. Share the show with your friends. Hit subscribe.

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