The Herd with Colin Cowherd - 3 & Out - Rams have extended head coach Sean McVay, San Francisco 49ers CEO Al Guido stops by
Episode Date: February 3, 2026John Middlekauff kicks off by reacting to the news that the Los Angeles Rams have extended head coach Sean McVay and general manager Les Snead and speculates on the Rams’ future as it pertains t...o the QB position if Matt Stafford retires this offseason. John then dives into the NFL International Games expanding to Paris, France in 2026 with the New Orleans Saints hosting the game and debates if the NFL will have a complete 17 game international package in the near future. John then presents a new edition of Dad Diaries, in which he discusses what it’s been like his first few weeks of being a new parent. John wraps up with an interview with the San Francisco 49ers CEO Al Guido about his new promotion from president, the business of managing an NFL stadium in-season and in the offseason, the importance of relationships with the head coach and general manager, the role principal owner Jed York plays in the overall process, and advice for young people trying to break into sports.See omnystudio.com/listener for privacy information.
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What is going on, everybody?
How are we doing, John Middilcock, 3 and Out podcast.
Hopefully, you are doing great.
And today we will talk some football because it is Super Bowl week.
so it's going to be a big theme.
I would imagine everywhere you turn this week.
And today we have on Al Guido,
who for the last 10 years has been the president of the 49ers.
And actually early this morning was now named the CEO
of not just the 49ers, but all their business ventures.
And, you know, he runs point with Jed York
on landing the Super Bowl for the Bay Area.
So talking to him about dealing with Raj,
what's that like, what it's like being a president.
a now a CEO of an NFL organization dealing with the coach,
dealing with the GM,
as well as some career advice for people that want to get into sports.
So that will be after we discuss Sean McVeigh,
who got extended today, some thoughts there.
The NFL is doubling down on international games,
and they're going to Paris next year for the first time,
as well as the dad diaries
before we dive into the interview.
But that will be the extent of the show.
Tomorrow we will play Stucky,
and then Thursday we will
kind of mix and match whatever we end up doing
at the Super Bowl,
and we're recording from, I think,
the Madden Studios on Radio Row
and a bunch of people are supposed to come by,
so it should be pretty fun.
But other than that,
uh,
yeah,
don't really have much.
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So, yeah, let's just talk some football.
So let's start with the news.
a couple days ago,
Quessie gets fired in Minnesota.
And it was pretty clear that him and the head coach
were not on the same page.
And there are certain relationships
in certain industries
that have to be pretty strong
or else you have no shot.
I see this, you know, me and my wife
raising this child.
Like, if you don't have a buttoned up strong relationship,
it can test you.
This has been, as someone that sent me a DM
about raising a young child,
they called it the fog of war, which sounds a little extreme,
but I got to be honest, there's some truth to that.
And football is no different because the tests of injuries of the inevitable losing season articles
coming out about players, about personal relationships, about coaching relationships,
the backstabbing, the just competitive nature of an industry where there's a lot of money on the line.
And I'm not just talking for owners.
I'm talking about these people,
which there are only 32 GM jobs and are only 32 coaches.
And we saw clearly Kevin O'Connell wasn't on board with Quessie
or he'd still be in his job.
And Les Need and Sean McVey have had a pretty, pretty successful partnership.
And they have now done it multiple different ways.
So the news being announced that Sean McVeigh has,
I got to take DL.
I have a lot of opinions.
I'm right on a decent amount of them.
I'm also get a lot of things wrong.
I'm probably less than 12 months older than Sean McVeigh.
And when he got hired, I thought it was insane.
I said, I didn't know much about him at the time,
but he was the youngest coach who's ever been hired in the history of the league
by a pretty wide margin.
I mean, at the time, you're 30 years old.
The youngest before was 34.
So, I mean, listen, I think for guys,
there are huge growth milestones.
Like in our 20s, we're pretty immature.
Most of us.
I mean, some of us are wise beyond our years.
But I would say, on average, most males,
maturity in our 20s is in our strong point.
And then I think depending on your lifestyle,
from 30 to 35 to 40,
there are some big growth just areas where you look back.
It's like, I don't even relate.
I couldn't even relate beside like basic treatment
of other humans and maybe just some ambitious desires to the 27, 29, 31-year-old version of
myself.
And I think when McVeigh was hired, I thought, like, this is crazy.
How could a guy be able to handle this gig?
And I had just been around Andy Reid and Pat Hill and I had seen Jim Harbaugh.
I was like, I just don't think that's going to work.
I was wrong.
He has been a superstar.
His record as the head coach is 92 and 57.
He's got 10 playoff victory.
He's been obviously to multiple Super Bowls.
One, one, just could have easily been to another couple of weeks ago in that game against Seattle.
He's a superstar.
I mean, he's a rock star.
And I would imagine this extension.
He's easily one of the highest paid guys in the league.
And, you know, I think the one thing that's unique about these guys' tenure is when Sean took over,
they had Jared Goff on the roster, who, while coming off a horrendous rookie season,
season, he was the number one pick in the draft.
And then when that situation ran its course, they got pretty lucky.
This former number one pick in the draft was like, I want out, and the Lions were like,
we want out of this business.
And he was available.
And obviously, they were able to land them.
And there were some quotes that came out, or maybe it was sources that obviously Sean McVeigh
wants Stafford to return.
Of course he does.
What are his other options?
and one thing that will be very interesting is if Stafford, let's say he plays one more season and then retires,
what are the Rams going to do?
Clearly there aren't just that many quarterbacks available.
And they're too well run and too good, especially, you know, this year, they were just in the NFC championship game.
Even the pick they have from Atlanta is, I think, pick 13, and it's a terrible quarterback draft.
So, and I have a hard time seeing them draft Ty Simpson.
So you look at the Rams and you go, the real test for McVeigh is after having these back-to-back
number one overall picks, which he has excelled with.
He created Jared Goff's success in the pros and kind of validated Stafford's career.
And they've had, I mean, they kick ass and take names when Matt's healthy.
But like to me the question is big picture.
Is Sean McVeigh going to be like a 30-year guy?
Is he going to be a guy that you look up and he's like, he just coached?
for three decades.
And I do think the amount of money in the league,
Mike Talibin's a good example.
He was making $25 million a year.
So let's just say the last three years he had banked $75 million.
I didn't know after tax and everything.
Well, even before that, it's not like Mike was making two.
He was so rich when he's making this decision,
and he's not really that old, right?
He's 53 years old.
He can go, you know what?
I can take a year away, take a deep breath,
and figure this thing out.
go do TV and just see how it goes.
And I don't necessarily need coaching because financially,
why do we aspire to do whatever we're doing?
I mean, at the root of it, it's to make some money to live, right?
And then as you get older, maybe you become passionate about what you do.
Obviously, these coaches love to coach.
I love to podcast.
A lot of you listening to this, whatever you're given profession is,
you are passionate, you enjoy doing it.
It fulfills you.
in life, which I totally can relate to.
But like, we do it for a reason.
Like, the money matters.
And once you get to a certain point, you know, I think you start, priorities in your
life can change.
And Sean McVe dabbled years ago with the Amazon thing.
It's easy right now because he has an excellent team and he has a quarterback.
But if Matt Stafford retires next year, my question is, what do they do?
And I think the answer is pretty simple.
They will be the number one team that will.
offer absolutely everything to acquire the best quarterback who is disgrunt.
And I think all signs would be on Joe Burrow.
If this thing starts to get weird, they would be the team that it's like, oh, a couple
first round picks and a couple, whatever the other team that is in the mix or other teams
are willing to offer, I could see McVeigh and Lesney doubling that.
And if I'm cronkey, I give them the go ahead to do whatever it takes.
And I'm just using Joe Burrow as an example.
but that will be their path.
Like I have a hard time thinking that they will just attempt to trade up in a draft
and take a guy that they hope will work.
That's not really the business Sean McVeigh's in.
And he's proven that in the past.
He's proven that now with Stafford.
And this draft's an easy one to avoid that because the quarterbacks just do not exist.
So maybe they take a guy like they did Stets had Bennett a couple years ago,
like a Garrett Nussmeyer in the third or fourth round,
and maybe hope they strike oil.
But they're not in the business on banking on that.
They're in the business now of trying to compete at the highest level every single year.
And when you have Sean McVeigh under contract,
he's already kind of flirted with other situations.
You can't tempt fate.
And you have to be really, really aggressive to keep him happy.
Because let's face it, Mike Tomlin, this offseason,
let's just assume he does some TV, which if he has,
John, what do you think I should do?
You've been in this media world.
Mike, I wouldn't do shit.
I would sit back, enjoy life.
Whatever you like golf, fish, sleep, travel, do whatever the bleep you want to do.
You do not have to go on TV to, like, up your stock.
Because next year you will be, if not the number one guy, depending on who's available.
at the top of teams lined up for your services.
Now, if you want to do TV, if you want to keep scratching that itch and talk some ball,
it will only help.
But you are at the point you do not need to do that.
Enjoy your riches and take a year to kind of do something that you've never been able to do
because you've been working in this profession forever.
Sean McVeigh would be the same and even a higher level because he's an offensive guy and is an offensive league.
That if Sean McVeigh in like five years said like, you know what, I need a break.
I'm burnout.
I've been grinding for 15 years.
I need a deep breath.
John Gruden once did this.
And then John Gruden realized
I can scratch my itch.
I'm making so much money on Monday night football.
And I'm a rock star.
Like, I am the poster child for this.
Sean McVeigh would be that.
Mike Tomlin would be that if he wanted to be.
Right? Amazon would probably immediately make Mike Tomlin
the other analyst with Al Michaels.
And maybe you find out like,
ah, this life's not bad.
It's like, wait, you'll pay me $15 million.
to work 10% of the time.
And it's not because it's still a lot of work,
but relative to the coaching world,
let's face it.
Quessie went on a paternity leave
and universally, the league,
players, coaches, all we're like, what?
What the fuck are you doing?
That ain't allowed here, buddy.
Are you serious?
Yeah, yeah, I am.
W-2 employment.
No, you're the general manager.
It's training camp.
It's cut downs.
Where you at?
Got to come back to work.
No, I'm out of office.
It just didn't fly.
Sean McVeigh had a child on Sunday night and coach four days later on the road.
And honestly, he did a great job until the special teams fell apart.
They were going to win that game.
You know, so it's a profession that'll just wear you thin.
And the amount of money has to change people's mindsets.
I don't care who you are.
I think one thing when, you know, the NBA is taking a lot of crap.
The regular season has never been.
been worse. Right? It's a lot of times it's unwatchable. I was like, what's going to motivate these
guys? I mean, average players now make $20 million a year. The stars make 40, 50, 60 million dollars.
And any game they want, it's like, I'd just take it off. And it doesn't matter. No one can tell
them any differently. And if I was in their shoes, I'd probably do the same, right? Because everyone
kind of does that. So it's not like you look like, you know, some outlier, some, some, um, um, um, um,
some bucking against the trends.
That's not taking place.
It's like, well, everyone's doing it.
So why wouldn't I?
And then it's promoted where I think these football coaches,
these old school guys are just wired to grind and they got into the gig when the money was nothing.
These younger guys, the Kyle's, the McVease,
they're going to accumulate a ton of cash by the time they're 50 years old.
And we have never seen that.
It's like, you know, why are these guys, think how many former players would have been excellent coaches.
It's like, do I want to work that life when I've already made $140 million playing in the league?
And the answer for most of them is like, no, it's not worth it.
Now, some of them eventually get back because they kind of get bored.
But early on and they're kind of stepping away, they're like, I don't need to do anything.
And that's true.
You don't.
So I think Sean McVeigh, my only question is, how are they going to find another quarterback?
And I think the answer is there is not going to be a team in the league that will do more and move mountains to acquire the best,
possible veteran quarterback and potentially talk to a team and convince them like, yeah,
you're offering me that much, you can have my guy.
And they would be the team.
And they've proven it before with fuck them picks.
The other news, and I record this before Raj talked, so I'm sure he's going to be asked
about international games and will there be an international Super Bowl.
So I'm not going to speculate on what he's going to say.
But this year the Saints are going to host a game in Paris.
and I guess I see both sides.
To me, it's kind of a double-edged sword.
On one side, it's like you're trying to expand.
You're trying to, you know, how much more can you maximize the states?
So you're trying to build more of a global operation.
I think you view the, you know, Manchester United, Manchester City, Chelsea, like those brands.
Like, why can't the NFL kind of be international?
And they have gone all in on that.
part of it is it's inevitable the package that's coming.
Robert Kraft talked about it.
There's going to be an international package like Thursday night.
I do wonder if we get to the point, though,
you're at a huge disadvantage depending on the team where you're traveling from.
Like anyone close to the eastern seaboard,
flying over to Europe, you know, to the UK, to France, to wherever is much easier flight
than if you're Seattle, San Francisco, Arizona, the LA teams, Raiders.
It's a long, long travel.
And this league is obsessed with these international games.
And when I saw the Paris thing, if you're going to do the series of 16 games,
they're clearly thinking, we're not all going to be in Wembley Stadium.
We're not all going to be there.
We're going to be in seven, eight countries.
and I mean they've already messed with Brazil
they've done Mexico City in the past
I'm sure you know Japan will be on the table
surely that they used to play over there
when I was younger I think definitely when I was a kid
in like junior high
I remember the 49ers played a preseason game in Japan
so get right to buckle up for that one
and now going to France
that the league like this is
once upon a time
Thursday night football
was a big feather in like
Roger Goodell and Rollap, who is now the PGA Tour Commissioners,
like their expansion of the NFL's revenue streams,
because all they're trying to do is grow revenue.
And once you get so big, you get to a point, like,
what's Apple going to do to get any bigger?
It's like they've already hit on the phone, the iPad.
Hell, they're, the AirPods business alone, I think I've read,
would be like a top 500 company, the amount of money that they generate off
the AirPods.
Like, eventually you're just going to run out of stuff to do.
And I think football in the NFL, like, they're viewing it.
They only have so many more pitches, and they're all in on this.
I think if you view it like Thursday night football was 14 years ago, this is going
to be viewed the same.
And they will sell it to Netflix, and they will sell it to Amazon or whoever will
get that package.
And there will be a game every single morning, bright and early when we get up for
the entire football season.
And one day it'll be in Brazil, one day it'll be in France, one day it'll be in Japan, Saudi Arabia, you name it, it'll be all over the world.
And I think that is going to be probably Raj's last big swing is I helped turn the NFL into a global brand.
Because 20 years ago, it was a 100% domestic sport.
Like basketball was an international sport.
Baseball was clearly an international sport.
Big in Asia, big in Southern America.
football is football.
Like it was played here.
And I don't necessarily know if it's going to expand from a playing standpoint.
Like little kids in France or Madrid are going to be yelling, you know,
Blue 82, you know, under center running go routes.
But if you can get them to watch it and I think they view F1 and soccer,
they're trying to do that.
And whether it works, because if it does, it could take the,
NFL to a completely different level.
Before we dive into Guido, I do have, I got to hit on a couple of dad diaries.
And there is, I owe a huge apology.
I've probably talked shit behind parents, young parents' backs for a long time.
Like, it can't be that hard.
The lack of sleep is just, it is a grind.
I'm not going to complain about it.
Everyone goes through it, but you just try to, you just try to battle through it and drink
enough coffee and Coke zeros as humanly possible and you get to a point where you don't even
think it's doing anything. But it is cool seeing, you know, your child, your young son kind of
become more of a human every day. It's a really powerful thing. But as any parent knows that the
changing situation is quite the experience. And I always, I never, my, I have two young nephews
that are now six and three. I don't think I've ever really held an infinite.
baby. Part of it was the floppy neck. I just never felt comfortable. It was like, I don't want it to be on
my watch that I dropped so-and-so's kid. So it was almost like when you meet a golfer, you know,
or hear a golfer talk and they're like, I'm never going to play Augusta until I make the masters.
That was always kind of, you know, roundabout way my logically. I'm never holding the baby until it's
my baby. And then once you get it, you realize the change in diapers and stuff isn't even that
gross. It becomes kind of second nature.
But the first couple weeks, it's pretty
easy. Babies kind of sits there,
you change it, you wipe them off, it's really
cake. As they're gaining a little personality,
especially a boy, then that penis starts, you know,
aim in different ways. And
for those of you that don't have children, you put
the thing up on a changing, put the kid up
on a changing table, it's not a thing.
And it's got like a peepad under it, like, you know,
dogs have or whatever. And typically
you have like a trash can, but not
a normal trash can because you can't just throw
the dirty diapers in an open trash can because it would stink.
So you have these things like diaper genies that have like basically in closed situations that you can press with your foot, push the diaper down there and it closes you don't smell anything.
But like you're not able to do it all in one.
So you kind of got to like take the stuff off the kid, reach around and you're kind of all over the place.
You need to be like an octopus.
But it's kind of difficult depending on the setup of your.
room. And I didn't need to worry for the first couple weeks of any crazy explosions or P
flying around. But I would say the last three or four days turned into like a hose. And I,
when I remodeled our house for like a year, I didn't even have blinds. Because the blinds and the
shutters he had on the house when I bought it were so bad. We just ripped them off. And honestly,
for like the first six months, we had nothing in any room of the house.
Probably not a great idea when you live in a place that gets like 115 degrees.
Probably didn't help the bill.
But then I would highly recommend this.
No free ads.
I'm not paid for.
Costco, if you buy something like I have motorized blinds through them,
let's say you spend 15K, they give you almost 20% back in money you can spend through Costco.
So I went through Costco, great buy.
I got like $3,500 back, which we shopped there anyway, that you just kind of reinvest back.
So it was a really good buy.
a really good job. But I put one in his room. And it's a really nice motorized shade. It came down.
And I look over and he is just, his pee is probably three feet in the air just drenching this shade.
And I was thinking about this that, like, is Tom Brady or a Navy SEAL or anyone that is in like a very, very, that has to produce in their job in the highest,
of stresses. Like, at the end of the day, like, I, I have stresses to do a good job doing this
and keep people entertained and be good with sponsors and keep this business rolling. But, like,
when I record a podcast, it's not like, you know, it's, you're down 20 here in the fourth quarter.
I don't feel stress when I'm doing this. And, like, if you are in the military or a football
player or whatever, there's just a daily stress you get cut. You can lose. If you're an
athlete, if you are certain some of these industries, right? Sales guy, you don't hit the
quota, you're going to get fired. Right? I wonder if you have a huge advantage when you're
dealing with an infant baby because all of a sudden, pee's flying, hitting you in the face,
diaper on the ground, poo everywhere. The baby is screaming bloody murder and you got to keep it calm.
And listen, I'd be the first, I'm not acting like a couple times I haven't lost it, but if you lose it,
you create an energy and you make the situation worse.
So you have to bring the level down to like zero to even attempt to get him calm.
And I was wonder if a guy like some of these quarterbacks thrive in infant situations
because they just don't get stressed in that situation.
Like they're just completely unfaced.
And I'm very jealous of those human beings.
But for the first time, and that pee, it starts going up like a ho.
and you know if he starts wiggling around it starts firing at different places you're covering it
with you know different diapers with your hand you get it on your shirt you try to avoid the face
it's all over the the motorized blind which was not cheap and you basically got to just say like
you know as carry underwood one says jesus take the wheel it's out of my control and i've been
preaching this for a long time and i'm a huge believer in this the internet and instagram specifically
has made so many people treat their children
like they are
models for the gram.
I think clothing
obviously gets cold. You got to keep them warm.
But like it's such a waste
to put it on because they immediately go through it.
And you just go through outfit after outfit.
And this P, I'm telling you, bro,
it goes everywhere.
And there is just no, you can put on the diaper perfectly
and that thing is still a puddle all over as close.
And you go over there in the bassinet, you know, at 4 in the morning,
and it's like a little lake in there.
And he's just snoozing and just sleeping on a lake.
I'm like, welcome to life.
So you got to watch out for the host because it's just, it's coming at you.
And until it runs out, there's no stopping it.
On that note, let's dive into my good buddy and new CEO of the San Francisco 49ers, Al Guido.
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Hey, it's us, the Jonas brothers, and guess what?
We have some big news.
What's the news, name?
Huge news.
We created our own podcast called,
Hey, Jonas. We invented a podcast?
Well, we didn't invent it.
We just contributed to...
We're the first people to do podcasts.
Pretty, yeah, pretty wide range of podcasts.
We're starting a trend.
But this one's extra special.
So how do we actually come up with a name,
Hey, Jonas, guys.
I honestly don't remember.
I think it was on a call about what we should call it.
Well, we were thinking I'm originally calling it one of the early names of our band before Jonas Brothers.
This is how you guys remember it going down?
Yes.
I have a very different memory of this.
We were talking about a thing, a bit for the podcast, where people could call in and say, hey, Jonas.
And then I wrote down on my little notepad, Hey, Jonas, and offered it up as a potential title for the podcast.
But thanks for remembering that, guys.
Listen to Hey Jonas on the IHeart Radio app, Apple Podcasts,
or wherever you get your podcast.
Just listen. We don't care where you hear it.
Another podcast from some SNL, late-night comedy guy,
not quite. Unhumor me with Robert Smygel and friends.
Me and hilarious guests from Bob Odenkirk to David Letterman
help make you funnier.
This week, my guest, SNL's Mikey Day and head writer Streeter Seidel.
Help an a cappella band with their between songs banter.
Where does your group perform?
do some retirement homes.
Those people are starving for banter.
Listen to humor me with Robert Smigel and Friends on the IHeart Radio app, Apple Podcasts, or wherever you get your podcasts.
The French Open is one of the toughest tests in tennis.
And I know firsthand because I competed there myself.
I'm Renee Stubbs.
And on the Renee Stubbs tennis podcast, I'm breaking down everything happening at Roland Garris.
Every match, every upset, and what it really takes to win on clay.
Jen Chinchin win.
I mean, she went down to three to Rabakina, but I'm delighted.
She's an outsider to win the French for me.
And she likes Clay.
Listen, Lena Rubakina is arguably the best player in the world right now.
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Consider this your court side seat to the French Open.
Listen to the Renee Stubbs tennis podcast on the IHeart Radio app, Apple Podcasts, or wherever you get your podcasts.
Presented by Capital One, founding partner of IHeart Women's Sports.
Last night, a blown call changed a game. This morning, the internet lost its mind. Highlights are trending, opinions are flying, and nobody's telling you exactly what happened. That's where Sports Slice comes in. I'm Timbo. Every episode, we're cutting through the noise, breaking down the plays, the controversies, and the stories behind the headlines. We go straight to the source, the athletes themselves, their locker room stories, their reactions, the stuff nobody gets to hear. The laughs, the drama, the triumphs, the moments that never make the highlight real. From viral moments to his story.
games, from buzzer beaters to controversial calls, we break it down, give you context, and ask the questions everybody wants answered.
SportsSlice brings you closer to the action with stories told by the people who live them.
Listen to SportsSlice on the IHeart Radio app, Apple Podcasts, or wherever you get your podcast.
And for more, follow Timbo Slicelife 12 and the TikTok podcast network on TikTok.
Very, very excited.
I woke up this morning to some news.
I said, what perfect timing?
I'm having my man Al Guido, who was, you know, I knew him as the president of the 49ers.
And this morning, Jed's like, he's my CEO of the 49ers.
So Al, 49ers are obviously hosting the Super Bowl.
I will be there in the next 24 hours.
Congratulations.
And good to see you, my man.
Thanks, John, man.
It's good to be on.
It's great to see you.
Was that something?
I mean, it didn't just happen overnight, I'm sure.
You've been the president of the Niners, what, almost a decade?
Yeah, it's been a decade, man.
I think it's probably not as long as I've known you.
So I've been out here for 15 years, but I've been in the president's chair for the last 10.
And so, no, Jed and I've been talking about it for the last, call it, month or so.
And I'm thrilled, man.
I'm humbled.
It's been a great family.
Jed is the best to work for.
And having teammates like John and Kyle on the football side are just, is just awesome, man.
I mean, obviously I wish we were playing in this game that we're hosting.
That's the only down the bummer about it all.
But it's a really special group to be a part of, man.
and I'm looking forward to doing it for hopefully as long as they let me.
Yeah, I mean, as someone that grew up in that area, I mean, when I was a kid, Steve Young,
I was a little after the Montana era, but Steve and Jerry, and, you know, it was as big as it gets,
and you got the opportunity to be the CEO of one of the biggest brands in American sports,
probably in the world when you just factor in the brand.
You know, I talk obviously a lot of football, you know, John, Kyle, the people in those roles.
When you're the president, now the CEO, like, does that, from a day-to-day standpoint,
point, like, what do you do?
Well, you mentioned running the business of it, which is frankly grown in size, in people,
in complexity, I mean, all across the board, right?
When I first got here, we were embarking on trying to build Levi Stadium.
We went from the oldest non-renovated stadium in the U.S. at Candlestick Park,
which had tremendous great memories, but frankly put us in the bottom quartile of a lot of
metrics.
And now you return to the rightful place of top quartile, not just on the field, but off the
field in the business. And John Levi's has been great. Like it's been 12 years. We've obviously made
it a home field advantage now over time. We had our stops and starts in the very beginning. There's no
doubt about that. I think we've learned from all that we've grown. And then you mentioned it.
It's just the international footprint. I mean, the Niners were already a massive brand, five-time
Super Bowl champions, the most dominant team in the Bay. But now you look at us on the road. You look
at us internationally. You look at the events that we put in this building. It's just growing.
And I think when I first got here, the Niners were roughly about 80 employees.
And now fast forward, you're close to 500.
It's just a different operation and organization now.
And I say that for the good.
It's just that being part of the National Football League is just the engine, man.
It's a machine that just keeps on growing.
And I'm proud to be part of it.
You know, when I worked for the Eagles, I used to work out sometimes in the morning.
But I'd go there to shower.
My locker was right around Don Smolenskys, who used to just be there bright and early riding the bike.
and I used to pick his brain because, you know, they had a newer stadium relative to
you guys a couple years before, maybe like a decade or whatever.
But it was so big for, you know, Taylor Swift or whoever would come by.
And obviously that's a big deal for you guys.
Stadium talk is such a big deal in the NFL because is it the importance of the sweets?
Is it the importance of getting the Royal Rumble, the WrestleMania, Taylor Swift, whatever?
Because football, it's not basketball or baseball, right?
you only get eight or nine games.
Yep.
It's so important, man.
I mean, look, it's good for our community, too.
Like, I don't want to overstate the importance for the 49ers because there's no doubt the NFL is still kind of the hero feature, the biggest, you know, part of our revenue stream.
But, you know, when you go on and embark about building these stadiums, they're no longer, you mentioned the Eagles, right?
And Don's a dear friend.
I think he's one of the best people in this in our industry.
You know, those stadiums cost three, 400 million, right?
Now you've got stadiums costing two, three, six billion dollars.
And so to pay for those stadiums, you can't just put 10 games on, right?
It just doesn't make sense.
And then to be able to host a Super Bowl is not just good for us.
Frankly, it's okay for the 49ers.
It's fine.
It's actually great for our region.
You know, we talk about $2 billion of economic impact that's been delivered since we opened up Levi Stadium.
That's in the first 12 years.
We're going to do over a billion in the next six months between the Super Bowl and the World
Cup talking about 10,000 jobs. I mean, Daniel lawyer, our great mayor of San Francisco the other day,
he told me 1.3 million people are going to fly in here over a course of seven days.
400,000 hotel rooms are booked. John, you know this market really well, right? It got beat up during
COVID. There's a lot of national stories about it. I was fun to see Charles Barkley admit
the San Francisco is a great place during the NBA All-Star game. But I kind of view that as our jobs.
Like, we're behind the scenes, to your point, the actors and the actresses, they're the stars.
the team, they're the stars, but there's a lot of people behind the scenes.
They use a lot of sports analogies.
Like, we all need teammates.
Yeah, we got to have a quarterback, but we all need teammates.
And the team behind the scenes that the 49ers are just fantastic.
And, you know, when you got a good quality product on the field that helps,
it just makes everything go a little bit smoother.
So let's talk some Super Bowl.
When you get a new stadium, do you automatically get the Super Bowl?
Is that why you got it the first time or you don't automatically get it?
No, you don't actually.
As a matter of fact, you have to go through the press.
process, John. So it used to be that cities would bid against each other. And I'm glad they changed that, to be
totally honest. So what happens now is you eventually, you, you sign up for your interest, like an
indication of interest. So then you get a note back from the NFL says, hey, we're willing to talk to you
about Super Bowl. Then you have to put your best foot forward. It's like your sales pitch. And it's like your job
interview. So for us, I don't remember exactly when this happened, but I started, I've embarked on
this about five years ago, trying to get like all of our support necessary to convince the commissioner and Peter O'Reilly and everybody else to bring it back.
But to do that, we had the entire Bay Area caucus sign up for support.
You have all your corporate sponsors sign up for support.
I mean, you've got to raise a significant amount of money just to put this event on, just given the size and scale that it's grown to, John.
And so we were never guaranteed a Super Bowl.
We felt good that we were going to get 50, knowing that we built the stadium.
but you fast forward to get 60,
the competitive landscape was entirely different.
Allegiant didn't exist in Vegas.
SoFi didn't exist in L.A.
You already had the Super Bowl markets in New Orleans or others, right, in Miami.
And so now it's a really, really competitive thing to be able to win the rights to host one of these.
So it's when you say Roger and his team, is it you presenting or like you put in a bit originally and then there's a process from there where you start doing a presentation in front of a good day?
Oh, yeah. Oh, yeah. Yeah, we actually do. It's a fun sales pitch, man. And I, we're aggressive here at the 49ers. Like, I, I didn't wait for that indication of interest to come. I sent over a note in letters to the league telling them why they needed to come back here. And then obviously that got our foot in the door. And when we got, when we got our foot in the door, man, we just knocked out of the park. And it takes an army. And we host, you have to have a nonprofit entity. And we already have.
one in Super Bowl 50, but we dissolved it. And so we recreated something called the Bay Area
Host Committee, which is effectively a nonprofit commission to help put on the event. And what I was
proud about this time around, John, because we had to make the best sales pitch is every single one of
my counterparts at all the other Bay Area professional sports team signed up to be part of that board.
They all actually put in their own dollars to support our cause and effort. And you look at now,
like Chase Center is involved in the bid, SAP centers involved.
Bob, which is where the home of San Jose Sharks, Larry Bear and Oracle Park, you know,
their whole ballpark ballparks involved in the bid.
Because the footprint is just so drastically different.
And so, yeah, it was a, it was a hard thing to do.
You don't know who you're competing against, frankly, they never tell you.
But, you know, never let anything, or, you know, never have, you know, risk to chance.
Just put your best foot forward.
So it's almost like a construction company.
If they want to build something and four people put in bids, let's just pick a number,
$100 million, give or take.
and that company picks the guy that did the highest, let's say it's 115, one of those,
kind of a blind bid.
And it goes like that year to year.
When do you officially find out, is that an owner's meeting when Roger announces that
you guys got the Super Bowl?
Yeah, you're told privately right before, like, generally speaking, they do it at the
annual meeting in March.
I want to say ours was like two years ago was when they officially announced us.
I think we knew probably a couple months prior to that.
But, John, this was even more delicate because the year of 26 also includes the World Cup year in the United States.
And so you have, I think, 10 cities in the U.S. that are also hosting U.S. bids.
And so what was important to the Super Bowl or to the NFL, I should say, was that we had the capacity, not just monetarily, but that we had the capacity from a political perspective and a corporate perspective on the support to host the Super Bowl and the World Cup in the same.
calendar year and will be the only stadium that has ever done that in the history of those two events.
And so I'm really, really proud of our region and our team to pull that off because, frankly,
a lot of people probably didn't want to, you know, undertake that effort, but we did.
Does the World Cup entail like downtown, the Moscone Center, all the different stuff going on as well?
It's a little different town because it's spread out a little bit more in that regard where
you'll have the participating countries or teams, you know,
stay mostly in the South Bay in and around the facility just given the tournament nature.
And so where, yeah, there's probably more events happening in San Francisco and then there might
be in the South Bay since you know the market.
I can speak to you in that way.
The World Cup will probably flip, John, where most of the events will happen more in the
South Bay than they will in San Francisco just due to the event schedule.
But the good news is between NBA All-Star, which happened here at Chase Center, the Super Bowl
and the World Cup, like I mentioned, that's over a billion dollars in economic impact in literally
like less than a year time frame, which is really awesome.
So as this stuff's going on right now downtown the Super Bowl week, as the host team,
and obviously you run point for the business of the 49ers, how much is that on you and
your guys running point all this stuff and how much of it goes on Raj and his team?
Because obviously it's a huge NFL corporate event.
Is that fair to say?
Yeah, it's fair to say.
I would say the Monday through Saturday, it's probably split.
Call it 50-50 them, us.
Game day is a lot of us.
And I mean like the particular parts of game day, right?
The stadium operation, we already know how to operate that building.
And so they rely on a lot of our staff.
The grounds crew.
And I think Matt Griner, in my opinion, is the best in the game.
Our field at Levi's is known as one of the highest rate of fields there.
And so to know that Matt and his.
his team are working on that on behalf of the teams themselves, which is, look, it's a little weird
because you're throwing a party for, in one case, our division rival, in another case, an
a FC team.
But I'm proud of our staff, man.
They're working their tails off to do a good job on behalf of the two participating teams.
Darnold, former Niner.
So, I mean, hey, listen, Sam, Sam's a great guy.
And look, I'm gutted, of course, every year you want to win the thing and we want to put a six Lombardi
trophy in there. But, you know, hard-pressed not to be happy for him as a human. He's such a good dude. He was
good. He's good with us. And he's had a hell of a year. You know, for your role for people listening,
you know, I think, you know, the GMs and the coaches now are so famous. It's the number one television
show in America. These guys are just famous as the players, especially the coach like Kyle.
As CEO president running the business side, you know, we talk a lot about alignment, right?
you know, just inside the organization, your role working with those guys on a daily basis
over the aggregate of a season, over the off season, how is your role impacted by their role
besides wins and losses? I'm just saying working with them, how often do you rely on them?
Do you ask them for stuff to help you out? Because clearly, you know, from season, I saw, you know,
Robert Sala taking phone calls. You know, that's always a new coach thing, a little different with Kyle
who's what, he's going to be going on year 10.
Him and McVeigh hired the same cycle.
They've been here for a while, so it's not like he's got to get on the horn.
It sells itself.
But your role relative to the GM and the coach.
I talk to them all the time.
You know, I consider myself their teammate and I'm here to support them in what they need, right?
The reality is our job is to win football games and put a Lombardi trophy in there.
Like, that's not lost on all of us, frankly.
Like, you mentioned some of the guys.
We stand on the shoulders of giants who came before us.
Like, if we ever forget what our goal is, we're reminded the minute we walk into four-nine,
on when we stare at the Lombardi Trophies, what our job is to do.
But they also understand, John, that look, like, you know, if all we do is win, we will have
failed, right?
We do have other goals, and our fan base has been supportive of us through the ups and downs.
I've been in the National Football League 20 years with two different franchises, and I got to
tell you, like, John and Kyle are the best teammates I've ever had, and they understand that
there are requirements that sit outside of just coaching or just picking players, and that it's
bigger than that.
But I'll tell you, like when it comes around to Sundays, man, I feel good about our
opportunity to win based off the work they do.
And John, we have a salary cap in our league.
So the truth of the matter is, no matter how high our revenue streams may go or what we do,
there's always going to be some level of economic parity.
Yeah.
Right.
But you're hard pressed.
I mean, you cover this league.
The teams who consistently win, right, are teams that have alignment between their
business and their football staff and their ownership team.
And Jed York's awesome, man.
and to know that I've been having, I guess, what, 10 years with these guys this coming year,
the continuity of our group, the getting to know each other really well, we enjoy each other,
both at work and, frankly, outside of work, we're dear friends.
I think it matters.
I mean, you've been in NFL buildings.
You know what that feels like when you got a group that's working hard together for a common goal,
and we got one here.
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Hey, it's us, the Jonas Brothers, and guess what?
We have some big news.
What's the news, new?
Huge news.
We created our own podcast called, Hey Jonas.
We invented a podcast?
Well, we didn't invent it.
We just contributed to it.
We're the first people to do podcasts.
Pretty, yeah, pretty wide range of podcasts throughout there.
But this one's extra special.
So how do we actually come up with a name, Hey Jonas, guys?
I honestly don't remember.
I think it was on a call about what we should call it.
And we were thinking I'm originally calling it.
one of the early names of our band
before Jonas Brothers
was...
This is how you guys remember it going down?
Yes.
I have a very different memory of this.
We were talking about a thing,
a bit for the podcast
where people could call in and say,
Hey Jonas.
And then I wrote down
on my little notepad,
Hey Jonas,
and offered it up as a potential title
for the podcast.
But thanks for remembering that, guys.
Listen to Hey Jonas
on the IHeart Radio app,
Apple Podcasts,
or wherever you get your podcast.
Just listen.
We don't care where you hear it.
Another podcast from some SNL late-night comedy guy,
not quite.
Unhumor me with Robert Smygel and Friends.
Me and hilarious guests from Bob Odenkirk to David Letterman
help make you funnier.
This week, my guest, S&L's Mikey Day and head writer, Streeter Seidel,
help an a cappella band with their between songs banter.
Where does your group perform?
We do some retirement homes.
Those people are starving for banter.
Listen to humor me with Robert Smigel and Friends on the IHeart Radio app,
Apple Podcasts, or wherever you get.
your podcasts. The French Open is one of the toughest tests in tennis, and I know firsthand because I
competed there myself. I'm Renee Stubbs, and on the Renee Stubbs Tennis podcast, I'm breaking down
everything happening at Roland Garris, every match, every upset, and what it really takes to win on
Clay. Jenchian win. I mean, she went down in three to Rabakina, but I'm delighted.
She's an outsider to win the French, me. And she likes Clay. Listen, Lina Rabakina is arguably
the best player in the world right now and I actually can win on any surface because if she's serving,
well, good luck. Consider this your court side seat to the French Open. Listen to the Renee Stubbs tennis
podcast on the IHeart Radio app, Apple Podcasts, or wherever you get your podcasts. Presented by Capital
One, founding partner of IHeart Women's Sports. Last night, a blown call changed a game. This morning,
the internet lost its mind. Highlights are trending, opinions are flying, and nobody's telling you
exactly what happened. That's where
Sports Slice comes in. I'm Timbo.
Every episode, we're cutting through the noise.
Breaking down the plays, the controversies,
and the stories behind the headlines.
We go straight to the source, the athlete
themselves. Their locker room stories, their
reactions, the stuff nobody gets to
hear. The laughs, the drama, the
triumphs, the moments that never make the
highlight real. From viral moments to
historic games, from buzzer-beaters, to
controversial calls, we break it down,
give you context, and ask the questions
everybody wants answered. Sports
brings you closer to the action with stories told by the people who live them listen to sports
slice on the i heart radio app apple podcast or wherever you get your podcast and for more follow timbo
slice life 12 and the ticot podcast network on ticot a couple more questions i know you're busy man
we get asked a lot about like why is the owner so important why is the guy at the top and it's you know
sometimes hard to define it's easy to go well kyle called a bad play there or he says hey we should
have done this the game's very you know binary it's very black and white with the owner
it's like it's hard to tell.
You know everyone in the league, right?
You've heard these stories of different buildings.
Why is it so important for that guy's role down throughout the building?
And I'm not just talking resources and cutting checks,
but what role do they play in the success of an NFL team?
Oh, they're so important, John.
And it's hard.
That's a hard job, right?
I mean, you think about it.
There's few companies in the world, businesses in the world.
old and the NFL is a business too that like you have this many people telling you what to do
every day and and to have an owner that you know is patient and understands that none of this stuff
happens overnight that you know is not swayed by one ounce of media coverage of the other
and I don't say that in a bad thing like I'm gifted by the fact that so many people care about our game
and that's his viewpoint on it too like all of this is actually good and helpful but I think
John is sort of like to have the patience, right, to have, you know, that you talked about the
resources, of course, are important. But to me, when what leadership matters and when your leader,
which in Jed walks in the building and he's confident in the people he's hired, he's supportive,
he's patient in getting to where we got to go. He picks us up when we're down, right? Like,
it's really easy to play the, your fault, you know, my fault type of thing. We don't get that. Like,
We go through the ups and downs together as a group.
There's no finger pointing inside of our room.
We all know we got to get better at every single thing.
We have an open and honest dialogue around that part.
And look, I've been part of two owners, you know,
and my previous one was great,
but I'm really blessed to work for the York family.
And prior to them, John, you know you covered this franchise.
The York de Bartolo family and what that's meant to the National Football League.
Jed certainly leans a lot on his mom, his dad,
and of course his uncle.
Yeah, I recorded that.
Was last night the AMC debut?
Yeah, I think it was a couple days ago,
but yeah, I know what you're talking about.
Yeah, recorded on YouTube.
Okay.
Yeah, last night was when it got air, but yes.
Okay.
From your seat, you know, the GM role is clearly of all
from just sitting in an office and watching tape.
And John's, I'm sure, wears a lot of hats.
What, from your standpoint, what, just big picture,
what makes that role so difficult and what do you see that in John Lynch that he brings the table
that just is something that you've been impressed by in your 10 years or whatever being around him.
His ability to connect with players I think is really important, John.
And not just our currents, but draft eligible players.
Look, you spent time in this world, so you're going to know what I say here.
The margin of error and or success is so small in this.
league, right? Everybody is big and fast and strong and they play at big time football in college.
But truly, like, the people that you select and draft into your room and the culture that
that makes up. Like, I'm really proud to be affiliated with this team because people talk about
how good a guys they are, right? They police themselves and how hard they work. Well, you got to know
people on an emotional level. And John playing the sport, broadcasting the sport,
and now in this, I think he's just got a really good lens to look at this where it's like,
hey, they're not just draftable assets.
They're actually humans.
And they're humans who play a tough, grimy, gritty game.
And I know how to actually understand what's in here, John, not what's on the stat sheet,
but what's actually in here in the heart.
And I like to think that's what's made us successful in the fact of not only been good on the field,
but we drafted really quality players off the field.
And that's led to having a great culture and able to build a.
a fantastic brand.
Well, how many businesses in the world at the scale in which the NFL is is the product,
the human capital, right?
You know, you look at Apple, you look at Costco.
It's all some form of widget, whether it's a phone, whether it's a piece of meat,
regardless, but football, it's the players, right?
Yeah, it's 100%.
And it's insular in the fact of, you know, they're in there by themselves.
It's the ultimate team sport.
You're literally getting knocked down.
You've got to get back up.
I mean, character matters.
And you talked about it, right?
Like that's why the ownership matters because the belief, the going through hard times together and how people, it's always, look, it's easy when everything's up into the right, whether that's business or on the field.
You really find out a lot about people when you're going through the downtimes.
And we went through some some down times with this regime, whether it was injury related or whether it was the early days and rebuilding the roster.
And just to see how hard this group works, it makes it really easy to go into the office every single day.
I'll get you out of here on this.
I get asked a lot of questions about advice and how to get into the sporting world.
And, you know, if you're a Hall of Fame player like John Lynch or, you know, Kyle's dad's Mike,
and then he plays at Texas and he's clearly just a brilliant, born into the life like the Kubiak family.
And then there's Al Guido.
You played small school football right in New Jersey.
And whatever.
A couple decades later, you're the CEO of the 49ers.
You've been the president for a decade.
So you get asked this.
You probably have people always wanting to work for the 49ers.
Just any, I would say, general macro advice to young people that are listening to this
that want to quote-unquote work in sports because I think it's easy to say that.
But then you start attacking, like, where do I even start?
And you correct me if I'm wrong, you got your start in ticket sales.
Yeah, yeah, buddy, you know it well.
Look, I'm blessed.
I had two great parents, my father and my mother instilled a good work ethic in me.
You know, when I was a little kid, I got great coaches, as you made.
mentioned, I was able to play D3 sports, and you got to really love football to play D3 sports.
No one's giving you a scholarship or naming him, mention, likeness, to do that.
Were you like Debo or McCaffrey?
I was a slot receiver.
I was a quarterback when I got there, and then some six, five kid transferred from D1 down,
and they quickly moved me to wide out.
So you're like the Jersey Edelman.
I'll take it, man.
I'll take it.
My advice, John, is like, it's no different than, look, I got to work for a lot of good people.
I would say I was inquisitive around the business itself.
I wanted to know everything, like how things worked.
I wanted to know how media deals worked.
I wanted to know how sponsorship deals worked.
I would just ask a bunch of questions and I would get a lot of people around me.
But look, it's cliche, but it hangs as a quote in my office and at my home for my girls.
I have three girls, teenage girls.
Look, the dream is free.
The hustle is sold separately.
Everybody wants to be in sports entertainment.
If you're a sports fan like I was, right, I would.
would read every single publication growing up.
I'd watch SportsCenter seven times on replay.
And I would know exactly every word by the end.
But just loving it is not enough.
Just enjoying sports is not enough.
Like how you treat people on the work ethic that you have will dictate your future.
And I appreciate the platform, John, to come on because to me and I tell my kids this,
like anything can happen, right, as long as you're willing to dream it and work hard enough
to go get it.
And I'm an embodiment of it.
But it is an honor to sit in this chair.
and to spend some time the other night with Carmen Policy,
who got to do it for me and win all those Super Bowl trophies with Eddie,
like it gives me something to strive for, man.
My hope is that, you know, call it the near future,
that while I'm here we get to put another trophy back in for this fan base
because, man, they deserve it so much.
So where are you and Rod's going to dinner tonight?
I don't actually know.
I think he's doing the State of the Union, so we'll see what's up.
Okay, standing invite to that volume party on Wednesday night.
I'll text you later this week, and thanks again for coming on.
and congrats on the Super Bowl,
congrats on the World Cup.
And again, congrats to you personally.
That's big time, bro.
So that's awesome.
Right back at you, man.
Congrats to your family.
I'm so happy for you and you and the Cowan
and the rest of the team.
All right.
I'll see you soon.
See you, buddy.
The volume.
Hey, guys, it's us.
The Jonas Brothers.
I'm Joe.
I'm Kevin.
And I'm Nick.
And guess what?
We created our own podcast called.
Hey, Jonas.
We invented a podcast?
Well, we didn't invent it.
We just contributed to it.
We're the first people to do podcasts.
We get to ask.
ask other people questions because we're sick and tired of being asked questions.
Well, sick and tired is a strong way to put it, but, you know, tired and sick.
Tired and sick.
Listen to Hey Jonas on the IHeart Radio app, Apple Podcasts, or wherever you get your podcast.
Just listen. We don't care where you hear it.
Another podcast from some SNL late night comedy guy, not quite.
Unhumor me with Robert Smigel and Friends.
Me and hilarious guests from Bob Odenkirk to David Letterman help make you funnier.
This week, my guest, SNL's Mikey Day and head writer, Streeter Seidel.
help an a cappella band with their between songs banter.
Where does your group perform?
We do some retirement homes.
Those people are starving for banter.
Listen to humor me with Robert Smigel and friends
on the IHeart Radio app, Apple Podcasts,
or wherever you get your podcasts.
Winning on Clay is an art.
The rallies are relentless.
And at the French Open, only the toughest survive.
I'd know.
I competed there for decades.
Join me, Renee Stubbs,
on the Renee Stubbs tennis podcast
for no nonsense breakdowns of the biggest matches,
the toughest players and the moments set to find
Roland Garros.
She's an outsider to win the French name.
And she likes Clay.
Listen, Lernerabakina is arguably the best player in the world right now
and I actually can win on any surface.
Listen to the Renee Stubbs tennis podcast on the IHeart Radio app,
Apple Podcasts or wherever you get your podcasts.
Presented by Capital One, founding partner of IHeart Women's Sports.
Imagine an Olympics where doping is not only legal but encouraged.
It's the enhanced games.
Some call it grotesque. Others say it's unleashing human potential.
Either way, the podcast's Superhuman documented it all, embedded in the games and with the athletes for a full year.
Within probably 10 days, I'd put on 10 pounds. I was having trouble stopping the muscle growth.
Listen to Superhuman on the IHart Radio app, Apple Podcasts, or wherever you get your podcasts.
This is an IHart podcast. Guaranteed Human.
