The Herd with Colin Cowherd - Colin Cowherd Podcast - Mark Cuban on Luka Relationship, Business & Media Future

Episode Date: March 23, 2022

First, (3:00) Colin explains why Jimmy G is more in demand than Baker despite uncertainty after surgery on his throwing shoulder, what Urban Meyer and Zion Williamson have in common, and why college hoops has fallen so far off the national radar.Then, Mavs owner - and host of Shark Tank - Mark Cuban joins Colin to discuss how his groundbreaking new pharma company is helping make prescription drugs affordable (19:00), how Luka Doncic has matured since entering the NBA (20:00), how today's young stars are different than past generations (23:00), how he's connected with his kids using Tik Tok (26:00), the future of consuming sports media going (29:00), what NBA rule he would change (32:00), and why he's been so impressed with Luka handling the off the court aspect of NBA stardom (40:00).Make sure to Subscribe and follow Colin and The Volume on Twitter for the latest content and updates and check out FanDuel for the best wagering and daily fantasy action! Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSee omnystudio.com/listener for privacy information.

The volume. This is an I-Heart podcast. Guaranteed Human. Another podcast from some SNL, late-night comedy guy, not quite. Unhumor me with Robert Smygel and friends. Me and hilarious guests from Bob Odenkirk to David Letterman help make you funnier. This week, my guest, SNL's Mikey Day and head writer, Streeter Seidel, help an a cappella band with their between songs banter.

Where does your group perform? We do some retirement homes. Those people are starving for banter. Listen to Humor Me with Robert Smigel and friends on the IHeart Radio app, Apple Podcasts, or wherever you get your podcasts. Imagine an Olympics where doping is not only legal but encouraged. It's the enhanced games. Some call it grotesque. Others say it's unleashing human potential.

Either way, the podcast's superhuman documented it all, embedded in the games and with the athletes for a full year. Within probably 10 days, I'd put on 10 pounds. I was having trouble stopping the muscle growth. Listen to Superhuman on the IHard Radio app, Apple Podcasts, or wherever you get your podcasts. A win is a win. A win is a win. I don't care what I'm saying. Yep, that's me, Clifford Taylor the 4th.

You might have seen the skits, my basketball and college football journey, or my career in sports media. Well, now I'm bringing all of that excitement to my brand new podcast, The Clifers Show. This is a place for raw, unfiltered conversations with athletes, creators, and voices that not only deserve to be heard, but celebrated. So let's get to it. Listen to the Clifford show on the IHeard Radio app, Apple Podcasts, or wherever you get your podcast. And for more behind the scenes, follow at Clifford and at TikTok

podcast network on TikTok. On the Look Back at it podcast. From 1979, that was a big moment for me. 84's big to me. I'm Sam J. And I'm Alex English. Each episode, we pick you here, unpack what went down, and try to make sense of how we survived it with our friends, fellow

comedians, and favorite authors. Like Mark Lamont Hill on the 80s. 84 was a wild year. I don't think there's a more important year for black people. Listen to look back at it on the IHeart Radio app, Apple Podcasts, or wherever you get your podcasts. The Deep Sea is closer than you think at Monterey Bay Aquarium. Into the Deep exploring our undiscovered ocean, open Saturday, April 9th. This new exhibit will give you the experience of descending from the ocean surface through the dark abyss to the seafloor. and a rare look at the animals that thrive in the depths.

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One of the most interesting and wealthiest Americans, Mark Cuban, is going to stop by, owner of the Dallas Mavericks for 22 years. He's got himself a title, and this year he may be the best underdog with the Dallas Mavericks in the NBA. Some thoughts before we get to Mark for about 10 minutes. So we've seen a lot of quarterbacks move already in this offseason. Matt Ryan to Indy, Deshaun Watson to Cleveland, Mitch Trubisky to Pittsburgh. And of all these quarterback moves, Russell Wilson to Denver, we have two guys out there,

Jimmy Garoppolo and Baker Mayfield. Now, Jimmy Garoppolo's lack of offers is fairly predictable. Kyle Shanahan's an offensive genius and he's bailing on him. doesn't help the market. Secondly, injury-played career. Third, he can't throw a football due to surgery on his throwing arm for a month. Those would appear to be major roadblocks. An offensive coach is like, I'm moving off him, gets hurt a lot, and now can't throw a football for four months.

What is it going to say if Jimmy Garoppolo is signed before Baker Mayfield? Baker Mayfield is now ready to play. He's cheaper than Jimmy Garapolo. He can throw a football probably in about two weeks. And he's younger and is a better overall talent with a better arm. That's why he was the number one pick. If you look at all the quarterbacks that have moved, all have issues. Trubisky, a limited arm talent.

But he's a nice guy and he's athletic. Matt Ryan declining immobile. But he's viewed as a nice guy, smart guy. guy gets along with people. Deshawn Watson, a lot of baggage, viewed as a supreme slash elite all-time talent. All that's left is Baker and Jimmy Garapolo. And according to John Lynch, the Niners GM, they already have a team willing to give up a second round draft pick or two to get him. The only quarterback, not moving. No offers. No offers. Crickets is Baker Mayfield.

Is he the least talented? No. Is he the least healthy? No, that's Garapolo. His inability to get along with people. His inability to fall on the sword is literally taking a playoff game winning quarterback in Cleveland off the market. Now, think about that. If I told you four years ago, Baker Mayer,

Mayfield will actually be 500 and win a playoff game. Do you think you'd figure the Browns would let go of them a year early and he would have no trade market? Just say that out loud. Yeah, Baker Mayfield is going to go to Cleveland. The NFL's worst franchise, four years, 500 record with two really bad coaches, one of them, Freddie Kitchens, who's never really been a coordinator. And, oh, yeah, he'll win a playoff game. He'll beat Pittsburgh. Yeah, they dumped him a year early.

This is why when he grabbed his crotch at Oklahoma. This is why when I heard he was difficult at the senior bowl. I'm not beating up on anybody. There's no reason for Baker to not have a market. He's not in the worst physical shape. He's not having surgery on his throwing shoulder. He doesn't have 22 civil cases. He doesn't have a weak arm like Trabisky.

And he's not that expensive like Deshaun or Garapolo. It's the inability to get along with people. Owners, GMs, media, teammates, medical staff. Being likable, I know it sounds corny and very Midwest. It matters. It matters on the coasts, too. You know, I saw the stories about Urban Meyer not knowing who Aaron Donald was. I consider Urban Meyer and Zion Williamson as a talk show host to be one of the same.

I said about Zion Williamson, I would pick him number one with this caveat, huge concerns about his weight and huge concerns about his ability to stay healthy. So he really was both of what I thought he would be. tremendous and injury played. When Urban Meyer got hired, I said the same thing, multiple times on the air. He never liked pro football, but I thought he had a chance to be successful because the division was bad. He hired veteran coordinators and Trevor Lawrence is a once-in-a-decade quarterback talent. I remember before Urban got hired. I had a discussion with him.

And I relayed this to you the audience. Urban Meyer never watched Sunday football. Sundays for Urban Meyer was breaking down Ohio State tape. He told me that. It was in my office. He said, I'm trying to figure it out very quickly. I never loved the NFL. And that was always my concern with Urban.

If you go look at Tom Coughlin, even when he was in college or Jimmy Johnson, even when he was winning in college, or Pete Carroll when he was, winning in college, they had some NFL background. There was some DNA, some fiber connecting them to the NFL with previous jobs. Urban not only had none of that fiber, he didn't like professional football. And I don't think it's a coincidence that the two greatest college football coaches in my life are Urban Meyer and Nick Saban, both struggled mightily in the NFL. Why? Why? because to be great in college, your authoritarian personality, the more intense and dominating you are is often your greatest ally. You can bulldoze your way through boosters, the NCAA, administrators, difficult players, conference commissioners.

that's a huge drawback to being a professional coach where players often have longer contracts and make more than the head coach. So, and this happens a lot. Often your greatest strength becomes a weakness in another industry. Don't think of football as one business. There's college football where strong. overbearing authoritarian personalities have long given us dynasties, Barry Switzer, Woody Hayes, Bo Schembeckler, Nick Saban, Urban Meyer, Joe Paterno, dominating my way or the

highway personalities. That strength needed to get through and over administration, boosters, advertisers, athletic directors, conference commissioners. Then when you pivot to the NFL, you have an owner. You have a general manager. You have agents, players,

often veteran, highly compensated players. I don't think it is a coincidence that Barry Switzer, Nick Saban, and Urban Meyer were sort of eye roles as NFL coaches. Now, Switzerland inherited Jimmy Johnson's dynasty.

But Switzerland, Richard was mostly mocked on his way out. Saban, Iroll on his way out. Urban, Iroll before the season started. So Zion Williamson and Urban to me, I can acknowledge I would have picked Urban in Jacksonville. I got it. And I also would have drafted Zion.

But nobody thought, nobody thought they were locks to be successes. everybody, myself included knew Zion was an injury weight risk and urban was an authoritarian risk. And that's how both have played out. I'll get asked from time to time, Colin, why don't you talk more college basketball or why don't you talk more regular season baseball? I've never felt it's my responsibility to make your sport interesting. It's the sports job to make it interesting. College basketball, the one-and-done culture, has made it 350 Division I programs, and you can't name a single starting five outside of your favorite team, be it Kansas,

Syracuse, or Arizona. Therefore, in my business, I'm looking for urgency and stars. Those translate to ratings. Big names, big games, that equals. That equals ratings. And yes, I'm in this business to get those. I'll give you a great example. I love college football and watch a ton of it.

Over the last seven to eight years, I've never talked less college football. Why? It's too regional. It doesn't feel as national. And I'm a national host. One of the reasons I'm rooting for Miami with Mario Cristobal and Lincoln Riley for USC,

it will give college football a big city, coastal fan base. If you look at college football attendance, it's gone down seven straight years. If you look at college football ratings, those have been trending down for the last seven to 10 years. Why? It feels like the sport is monopolized by the SEC. And so it's not my responsibility to make your sport interesting.

The NFL? A single one o'clock Eastern 10 a.m. Pacific NFL game will be soundly a major league baseball playoff game. It's up to a sport. It's commissioner. It's marketing. It's promotion to make sports interesting. Therefore, I'll talk about it. Right now, NFL is 70% of my show.

College football is 5%. And the NBA is about 25%. All of them have urgency. of your stars. My guess is going forward, college football will become a much more prominent discussion this year forward for the next several years. I think I'm going to move into a 60% NFL, 25% NBA, and 15% 20% college football. I count the draft as both NFL and college football. But if Lincoln Riley wins big, he will. If Mario Cristobal wins reasonably big, he will. I'll talk more college football.

Never a talk show host's job to make a sport interesting. That's up to the sport. I've got a menu. I only want to put stuff on the menu that appeals to the largest audience. Lincoln Riley USC is not just big for USC. It is huge for college football. It is huge for Fox and ESPN and any network that televises it. Denver West College Football Radio.

have been eroding steadily downhill for a decade because there's no belief. Imagine an Olympics where doping is not only legal but encouraged. It's the enhanced games. Some call it grotesque. Others say it's unleashing human potential. Either way, the podcast's Superhuman documented it all, embedded in the games and with the athletes for a full year. Within probably 10 days, I put on 10 pounds.

I was having trouble stopping the muscle growth. Listen to Superhuman on the IHard Radio app, Apple Podcasts, or wherever you get your podcasts. A win is a win. A win is a win. I don't care what you're saying. Yep, that's me, Clifford Taylor the 4th. You might have seen the skits, the reactions, my journey from basketball to college football, or my career in sports media.

Well, somewhere along the way, this platform became bigger than I ever imagined. And now I'm bringing all of that excitement to my brand new podcast, The Clifford Show. This is a place for raw, unfiltered conversation. with some of your favorite athletes, creators, and voices that not only deserve to be heard, but celebrated. One week, I'll take you behind the scenes of the biggest moments in sports and entertainment, and the next we'll talk about life, mental health, purpose, and even music. The Clifford Show isn't just a podcast, it's a space for honest conversations, stories that don't always get told, and for people who are chasing something bigger.

So, if you've ever supported me, or you're just chasing down a dream, this is right where you need to be. Listen to The Clifford Show on the IHeart Radio app, Apple Podcasts, or wherever you get your podcast. And for more behind the scenes, follow at Clifford and at TikTok Podcast Network on TikTok. Do you remember when Diana Ross double-tap Little Kim's boobs at the VMAs? Or when Kanye said that George Bush didn't like black people. I know what you're thinking. What the hell does George Bush got to do with Little Kim?

Well, you can find out on the Look Back at it podcast. I'm Sam Jett. And I'm Alex English. Each episode, we pick you here. unpack what went down and try to make sense of how we survived it. Including a recent episode with Mark Lamont Hill, waxing all about crack in the 80s. To be clear, 84 is big to me, not just because of crack.

I'm down to talk about crack on day, but just so y'all know. I mean, at this point, Mark, this is the second episode where we've discussed crack, so I'm starting to see that there's a through line. We also have AIDS on the table right now, so. Then you're finishing that sentence. Yes. I don't think there's a more important year for Black. Black people. Really? Yeah. For me, it's one of the most important years for black people in

American history. Listen to look back at it on the IHeart Radio app, Apple Podcasts, or wherever you get your podcasts. Welcome to my new podcast, Learn the Hard Way with me, your host, and your favorite therapist, Kear Games. And in recognition of Mental Health Awareness Month, I'm bringing over a decade of my own experience in the mental health field and conversations with so many incredible guests. I'm talking, Tripp Fontaine, Ryan Clark. Sometimes when we're in the pursuit of the thing, We get so wrapped up in the chase that we don't realize that we are in possession of the thing and we're still chasing it

and we don't know when we've done enough. Because people scoreboard watch. Life becomes about wins and losses. Steve Burns, Dustin Ross, because you find it important to be a good person while you hear on earth or are you a good person because you're afraid? Because that's two different intentions, bro.

Absolutely. And that's two different levels of trust. I want you to just really be a good person. Join me, Keer Gang. is we have real conversations about healing, growth, fatherhood, pressure, and purpose on my new podcast, Learn the Hardway. Open your free iHeartRadio app. Search Learn the Hardway and listen now. Their teams can play at a national level. Protect yourself against upsets this march with bracket parlay insurance on Fandul's sportsbook. You heard right. Right now, all customers, all of them.

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Colin, all lowercase. Shopify.com slash Colin for a free 14-day trial, full access at Shopify's entire suite of features. Shopify.com slash C-O-L-I-N. If I could be you.

And you could be me? For just one hour. If you could find a way to get inside. Each other's mind. Walk a mile in my shoes. Walk a mile in my shoes. Walk a mile in my shoes.

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Know what else grows in the forest? Our imagination, our sense of wonder, and our family bonds grow too. Because when we disconnect from this and connect with this, we reconnect with each other. The forest is closer than you think. Find a forest near you and start exploring at Discovertheforest.org. Brought to you by the United States Forest Service and the Ad Council. Well, we get them a couple times a year. Mark Cuban, owner of the MAVs since 2000, Shark Tank, Mr. Bitcoin,

200 wealthiest Americans. And oh, by the way, Mark Cuban Cost Plus Drug Company, we have one thing in common. 20 years ago, I was in Portland, Oregon, talking to a friend Ron Pivo. And we got into one of these kind of a theory. real conversations about America. And he said, what do you think the next big crisis is? I said this 20 years ago. I said, the cost of pharmaceuticals.

I grew up in a middle class family. I said, I'm watching what my mom pays for stuff. I'm like, dude, this is outrageous, seven bucks a pill. So obviously, and by the way, you look thin. You look in good shape. Obviously, the cost isn't affecting you personally. But when was the moment for you that you attacked this and thought, we have a huge problem?

because I think it really is a huge crisis in America. Well, no, probably six years ago is when I really started, you know, dabbling in health care and trying to learn more, trying to figure out, you know, when people were talking about replacing the ACA or getting rid of it, just looking at what the alternatives would be. And then along the way, I was contacted by a Dr. Alex Oshmiansky. And he was running a compounding pharmacy, a special kind of pharmacy. And we started emailing back and forth.

And I asked him, I said, well, if this farmer bro guy can increase prices by 750%, what can we do to decrease prices? You know, what are our options? And he's just a rocket scientist. The guy's super smart, educated me on the industry and how pharmacy benefit managers work. And we put together a program right now where we don't go through insurance. We don't go through any middleman. And every drug we sell at costplusdrugs.com, we mark up 15%. Then you pay $3 for the pharmacy handling and $5 for shipping.

That's it. And your net cost is typically less than your co-pay. That's fantastic. And I love mentioning that. Give me the website one more time. Sure. It's cotplusdrugs.com and go and look up your prescriptions. And even if we don't have it, please sign up.

We're getting ready to add another 60 drugs on Monday. And we should have over a thousand drugs by the end. end of the year. Okay, so Luca Dantitch, I admit, I saw his grainy tape from Europe. And I said this. He looks out of shape. I don't like his body. And obviously, he proved me wrong. He's a tremendous player. Most people view him as the singular player in the league they would start their franchise with today. Yep. But after his first year, there were questions about his fitness. How does Mark Cuban broach that? How do you go to a star who's going to... to be, you know, if he went to the open market, he'd have 30 suitors. How do you go up to him and say,

what did you have for dinner last night? How do you broach it? You don't. I mean, look, he's a smart kid and he understands what's going on. And he, you know, he feels playing the games. I think it was an adjustment for him. Like every 19, 20, 21 year old goes through as you start to mature. And every one of us goes through as we enter our careers, right? You go from being a kid, even though he was a professional kid to being a pro and not just being a pro being a superstar. So there was an adjustment for him. And what people don't realize about Luca is not only, you know, is he a top three, if not better player in the game? But he's smart. He is so smart. And he's got such a good heart that those things together, he's always going to try to do the right thing. That's just who he is.

You know, Mark, there's the NBA since the 70s. I was a Seattle Sonics fan, Spencer Haywood, basically back in the 70s, it was a players league. And if you're not comfortable with that, then you wouldn't like the league. I've always been comfortable. It's a players league. NFL is more about the shield. Baseball's often more about the general manager. But international soccer in the NBA, it's about the star player.

You were one of the first owners. You may have been the first that went team playing upscale locker room, nutrition. You were kind of the first in. You had kind of a different view of the world. you were the youngest or first or second youngest owner in. And there's a fine line now as if you've aged between caring for the players and coddling them. And that's a real line. I've said, I prefer Adam Silver's style over David Stern.

The danger with Adam is sometimes I worry that he's almost two pro player. And what is that line as a sports owner between really being there for the player, but being tough and holding them accountable? they are employees and you have customers. Right. It's a great question. And the first thing you do is look at the players themselves. Because the player of 2022 is not the same as the player of 2015 as the same as the player of 2005 versus 1995.

The internet and social media have changed everything. And so, you know, what a 21-year-old is into today, what is important to them, how they communicate, how they communicate with fans or each other, is night and day different than when I first came into the league. They're already brands when they come in. Right. Now with name, image, and likeness, they're wealthy brands in some cases, and they recognize the things they can and can't do in order to gain that income. And so by being a brand, by, you know, being on social media, not just for athletes,

but for all of us is kind of performance art for all of us. We kind of pretend who we want to be and show the side of us we want to be seen. And today's athletes have grown up that. way. You know, the 21-year-old had got their, you know, their Instagram the minute they were old enough to get Instagram, you know, they got their snapbat. And so dealing with that athlete today isn't about coddling them or not coddling them. It's about understanding them and understanding how they communicate and what's important to them. My son, my 12-year-old son, my 15 and 18-year-old daughters, you know, 10 years ago, if I had, 20 years ago, rather, if I had the same age kids,

I'd be pushing them to read books thinking that's the only way to learn. That's right. You know, YouTube and TikTok, they get as much information there as they get anywhere else. Yep. How you communicate and how you connect to athletes today is geared more towards understanding them than rather some definition of coddling versus, you know, having them figured out for themselves versus, you know, you're on your own. Well, think about this, Mark. You didn't have Google growing up and yet you're a brilliant guy. My son is a sophomore in high school and he is already looking at ways to get out of high school sooner.

He's a super bright kid. And he's like, dad, I know what I want to do in life. Cyber security. He's really good at it. He's got an LLC. He knows what he wants to do. I'll connect him with Robert Herzvick from Shark Tank. You will.

Yeah, of course. Oh, that's great. So my point is, this is not only happening to athletes, but our kids. We have an antiquated education system in many instances and brilliant kids. And not that it's a crisis, but I think it's something as a parent mark. You're dealing with this. I have a 16 year old son and a 21 year old daughter. They get bored more quickly.

They're not as challenged in these sort of static educational block systems we have. What do you do to your kids to say, hey, it's okay to be a kid. Go swimming today. Well, but you know, it's okay. Just like, look, we used to have the boob tube and our parents would be like, get out the phone. You're going to go blind if you sit in front, you know, now instead of the boob tube, it's the boob blurb, right? Because it's 15 seconds, 30 seconds,

but it's a constant source of information. And so it's not so much, six years ago, seven years, eight years ago, pre-Ticot effectively, it was, okay, let's see where they are with their social media. Let's see where they are in their information consumption. Let's see what they're reading.

And I still, you know, bribe my kids to read. My middle daughter gets Jordans if she reads 300, 300-page books. Right. You know, and you can explain it to me. My older daughter is past that. my youngest son or my son is 12, they're on TikTok all the time. And so what I do is I try to watch them with TikTok, but also get on TikTok with them. You know, it used to be, okay, what books

are in the library and what are they reading or what books can I, you know, remember the scholastic books, we'd come home and there'd be a checkmark and you know, you'd get Robinson Caruso or whatever books your parents would pick and they'd get delivered in the mail. That was a big deal. Now, I think, as a parent, I try to pay attention not only to their Instagrams, but also to TikTok. Because I can see the same, as long as I'm looking at the same type of stuff, I can see the same type of feed and understand what they're learning and have conversations with them. And so rather than trying to just pretend that I can get them not to do it, which I can't, it's just too easy to use TikTok.

It really, really is. And so I have to make the time to get on TikTok. And I call it, I find myself now, you know how you get on the treadmill or bike or whatever and you try to kill time? and you just want to divert your attention. Now I use TikTok. Like if I'm running or walking or biking, you know, I'm on TikTok just going through with the 30 second or whatever clips. And the time goes by faster, but it allows me to understand my kids better.

But it's still, I don't worry so much about the social media consumption as I do the direct messages. Because, you know, there's still my kids and they're going to be available. And I have to go through rules with them about, you know, when people DM you, what you can and can't do. and who you can and can't follow or who you can or can't let follow you. Yeah. By the way, my morning routine is coffee, 15 minutes of CNN.com, wordle for hopefully less than 10 minutes, and then TikTok. My wife loves TikTok.

She follows animals and food. It's just a steady stream. When that's the beauty of TikTok, right? And the brilliance of TikTok, it's all artificial intelligence. And by the way, TikTok like presentation of sports, is the future of sports media. Period. End of story. It is the one thing.

TikTok-like presentation could save baseball in terms of sports media. Because baseball actually is the perfect sport to present every at bat. So look at this way. TikTok uses AI to present the things you're interested in. Yeah. So if my son and I like Luca Donchitz, dunks, NBA stuff, and dogs, right, you're just going to get a steady stream of that.

If we do, if Major League Baseball did a TikTok version, call it Red Zone for the NBA or Red Zone for Major League Baseball. And all I care about was Ohani, the Texas Rangers and the Pittsburgh Pires. That's right. And every impactful at bat, you know, bottom of the ninth or runners and scoring positions, and I'm blazing through, it's showing me in real time a live feed of just that at that or just that possession when Luca has the ball or just that dunk, whatever it may be from my favorite players, that's the future of sports media because we're not going to get our 16-year-old

or 12-year-old or 15-year-old to sit in for a full game. It's just not going to happen. If you were evaluating new companies in 2002, 2012, and 2022, what is the biggest obstacle in this next 10 years for starting companies? Artificial intelligence, because there's two types of companies, those who are great at AI and everybody else. And you, you, don't necessarily have to be great at AI to start a company, but at some point, you're going to have to understand. It's just like the early days of PCs. You didn't have to be good at PCs, but it helped.

Then networks, and then the internet, and then mobile. All these evolutions in technology, you know, you don't need to know them to start a company, but even in sports, right? I mean, the conversations I have, it's not about analytics and what's the best thing of analytics. It's about computer vision and AI and both. Imagine an Olympics where doping is not only legal but encouraged. It's the enhanced games.

Some call it grotesque. Others say it's unleashing human potential. Either way, the podcast's Superhuman documented it all, embedded in the games and with the athletes for a full year. Within probably 10 days, I'd put on 10 pounds. I was having trouble stopping the muscle growth. Listen to Superhuman on the I-Hard radio app, Apple Podcasts, or wherever you get your podcasts.

A win is a win. A win is a win. I don't care what you're saying. Yep, that's me, Clifford Taylor the 4th. You might have seen the skits, the reactions, my journey from basketball to college football, or my career in sports media. Well, somewhere along the way, this platform became bigger than I ever imagined. And now I'm bringing all of that excitement to my brand new podcast, The Clifford Show. This is a place for raw, unfiltered conversations with some of your favorite athletes, creators, and voices that not only deserve to be heard, but celebrated.

One week I'll take you behind the scenes of the biggest moments in sports and entertainment and the next we'll talk about life, mental health, purpose, and even music. The Clifford Show isn't just a podcast, it's a space for honest conversations, stories that don't always get told, and for people who are chasing something bigger. So if you've ever supported me or you're just chasing down a dream, this is right where you need to be. Listen to the Clifford Show on the IHeart Radio app, Apple Podcast, or wherever you get your podcast. And for more behind the scenes, follow at Clifford and and at TikTok Podcast Network on TikTok.

Do you remember when Diana Ross double-tap Little Kim's boobs at the VMAs? Or when Kanye said that George Bush didn't like black people. I know what you're thinking. What the hell does George Bush got to do with Little Kim? Well, you can find out on the Look Back at it podcast. I'm Sam Jek. And I'm Alex English. Each episode, we pick a here, unpack what went down,

and try to make sense of how we survived it. Including a recent episode with Mark Lamont Hill, waxing all about crack in the 80s. To be clear, 84 is big to me, not just because of crack. I'm down to talk about crack on day, but just so you all know. I mean, at this point, Mark, this is the second episode where we've discussed crack. So I'm starting to see that there's a through line. We also have AIDS on the table right now.

Thank you for finishing that sentence. Yes. I don't think there's a more important year for black people. Really? Yeah. For me, it's one of the most important years for black people in American history. Listen to look back at it on the IHeart Radio app, Apple. podcasts or wherever you get your podcasts. Welcome to my new podcast, Learn the Hardway with me,

your host, and your favorite therapist, Keer Games. And in recognition of mental health awareness month, I'm bringing over a decade of my own experience in the mental health field and conversations with so many incredible guests. I'm talking. Tripp Fontaine, Ryan Clark. Sometimes when we're in the pursuit of the thing, we get so wrapped up in the chase that we don't realize that we are in possession of the thing. And we're still chasing it. And we're We don't know when we've done enough. Because people scoreboard watch. Life becomes about wins and losses.

Steve Burns, Dustin Ross, because you find it important to be a good person while you hear on earth, or are you a good person because you're afraid? Because that's two different intentions, bro. Absolutely. And that's two different levels of trust. I want you to just really be a good person. Join me, Kear Gaines,

as we have real conversations about healing, growth, fatherhood, pressure, and purpose on my new podcast, learn the hard way. Open your free. iHeartRadio app search learn the hard way and listen now was estimation and you know precision medicine and you know blood analytics whatever it may be all these things that you have to pay attention to that are really the things that have the greatest opportunity beyond player development to give you a competitive advantage every league has strengths and weaknesses i don't love baseball's 10-year

contracts uh football has regulated violence but great players can be hurt uh basketball doesn't have the punitive contracts, and players don't generally have career-ending injuries. But if there was one thing with the NBA now that you'd say, guys, Mark Cuban's commissioner for six hours, you're going to make a change. What is it? Referees.

You know, move the charge circle out some. You know, Mark, I'll throw this at you. I always, this is what I believe about the three-point line. I would take out the corner three. So it would go into the bench because I think it's virtually impossible to defend the corner three and the basket. If you're big like a Bosch, Kevin Love, Durant can shoot a three. But then again, you know, it's not necessarily a bad thing, you know, that we just get that scoring more. It makes you innovate more.

So, you know, even, you know, you're seeing the mid range make a comeback because defenses are so in tune to taking away the three, pump fake and. and you know, you step in. But, oh, okay, I know what it would be. The rip-through. I'd get rid of the rip-through so fast and make your head spin. Because if you and you're standing there and you're defending me, Colin, and you put your arms out to defend, if your arm straight out and I do the rip-through, right, it's a foul.

If I took that ball and hit any other part of your body, it's a foul on me. Right. It makes no sense. The defender has got just as much opportunity to put their hand out. As long as it's not on the offensive player's body, but you know, you just put your hand out and, you know, put your hands out like you were taught to play defense, right? Hands up, hands up.

If the offensive player can reach you with the ball, they're going to rip through and it's a foul. And if you're in the bonus, that's, you know, two easy points. Get rid of that. Why do I have to in the NBA match salaries on a trade? It makes you less flexible as an owner, doesn't it? Less nimble. But it also deals with competitive balance.

right because otherwise you know even with the luxury tax you get you would have a team with a 500 million dollar payroll is that terrible yeah it really really is because it's it's when you distort the economics too dramatically it impacts fans it impacts the ability to for competition it you know impacts ticket prices because as much you know sometimes you've got to really be concerned about where our ticket prices go and I And I do get concerned about. I mean, we've got 4,000 tickets of $29 and under for every game. We've got at least $2,000, I think it is, for $18 and under. And I get worried that, you know, we're not going to be as affordable as we need to be.

And so when salaries go up, not everybody's just going to absorb the losses. There's going to be teams that try to pass it on. Make sure to check out the Dremont Green Show. I brought Dremont Green into the volume because one of the more entertaining voices in sports, unique perspective, understands behind the rope. Also chops up with guests like Gary Payton, Zach Levine, Tracy McGrady. Make sure download the Draymond Green Show wherever you get your podcast, only on the volume podcast network. I'm Jacob Goldstein.

I used to host a show called Planet Money. Now I'm starting a new show. It's called What's Your Problem? Every week on What's Your Problem, Entrepreneurs and Engineers describe the future they're going to build once they solve a few problems. How do you build a drone delivery business from scratch? our customers, they want us to do this unbelievably reliably in the storms no matter what hundreds of times a day. How do you turn a wild dream about a new kind of biology into a $10 billion company?

We didn't have a particular technology. We didn't have a way of making money. It was a great way to start a company. I highly recommend it. How do you sell millions of dollars worth of dog ramps for weener dogs in the middle of a pandemic? We're working with 400 influencers, and the majority of them are actually not a person, but it's actually a dog. I can tell you right now, the dog ramp guy has some very interesting problems. Listen to what's your problem on the Iheart radio app, Apple Podcasts, or wherever you get your podcasts.

Look through your children's eyes to see the true magic of a forest. It's a storybook world for them. You look and see a tree. They see the wrinkled face of a wizard with arms and... outstretched to the sky. They see treasure and pebbles. They see a windy path that could lead to adventure. And they see you. Their fearless guide is this fascinating world. Find a forest near you and start exploring at Discovertheforest.org. Brought to you by the United States Forest Service and the ad council. Look through your children's eyes to see the true magic of a forest. It's a

storybook world for them. You look and see a tree. They see the wrinkled face of a wizard with arms outstretched to the sky. They see treasure and pebbles. They see a windy path that could lead to adventure. And they see you. Their fearless guide is this fascinating world. Find a forest near you and start exploring at discovertheforest.org. Brought to you by the United States Forest Service and the ad council.

Okay. The presidents often say, Barack Obama said this about North Korea, that you'll become president and there'll be something that becomes a time suck that just takes away a larger percentage of time than you want take your entire ownership is there something that you can't hire your way out of is there something that you think oh this meeting i can't get rid of it yeah there's tons of that stuff really yeah unfortunately i haven't always been as good at it you know the way look the where i'm made in my point in life for the last you know 20 years i deal with the stuff i like to i'm really fortunate and you know and I just hire people and let them do their job and trust until I can't

and um there's just so much administrivia involved with the MBA and all businesses for that matter all the forms all the you know all the this all the that you've got to do and the things they go to putting on a game you got to dot all the eyes and cross all the T's unfortunately I've got great people to do that um but yeah just there's just going to the MBA meetings and dealing with the perfunctory things. It's just mind numbing. Do you still love it as much as you always have? Yeah. I mean, it's like, let me just tell you, we've had a couple, you know, Luca and Spencer Dinwiddie game winners.

I know. There's no better feeling than, you know, your heart is like it's suspended animation as the ball is going through the air and it splashes it through and I'm running off the core of high-fiving and hugging everybody. That's me, you know, and there's nothing better. or just being able to get out there and shoot the ball when other guys are out there, just like I'm still 10 years old, there's nothing better. Were you surprised that Spencer Dinwiddie? Because I thought, you know, he likes the ball too.

Was your staff concerned a little, Jason Kidd concerned a little, that he would take the ball away from Muka? No, not at all. I mean, because he played an off-the-bench role, you know, so it's not like he's always started and always been the dominant player. He's always been at some level a complimentary player. And he's always fit the needs of the teams that he's played for. You know, I was talking about this before we went on about the likeability of certain players and that it matters more than you think that, you know, Steph Curry gets along with other stars.

LeBron, by and large, can be needy at times, but he elevates other players. Luca is very intense. Tell me the likeability that I don't see because I look at him and I think, man, that guy. is intense is oh no no are you kidding the exact opposite I get to I need to get Luca to come on and have you spend some time with him Luca is chill Lucas is chill he's just I can't even tell so there was um a TV guy TV star that came to a game and his son is disabled I think it's cerebral palsy and without me even really having to say something he had a wheelchair chair right by the court pregame when Luke was work Lucas just right there

talking to him, you know, taking pictures and just just got a, you know, when I say he's got a heart of gold, it's not me just saying, oh, I got to talk about my starting a pot. That's who he is. Like, there's never been a time when there's been somebody around the court or somebody even that holds up a sign that he can get to or where I've asked him to assign something or do something where he said, no, not one single time. The guy, I mean, Luca, you know, if you're just hanging with them, like going to dinner with them, it's just. like, hey, what's up? What's going on?

It's just chill. He's not, you know, now when he plays, you know, like our game last night against Minnesota and Patrick Beverly. Oh, yeah. Oh, he's a beast, right? He doesn't back down from anybody. Right. But when he's off the court, he's just, you know, if you didn't, if he was 5,8 and 130 pounds

and you were just, you know, talking to him and he's playing FIFA or 2K, whatever it may be or Fortnite, he's just a kid playing games and he'd just be your great friend. Well, I think what's happened to European players, they were more finesse and skilled early. I think Luca is the gateway into a new European player, which is feistyer, tougher. They heard the criticism. He's 6'45 pounds. He's a linebacker. He's a linebacker that knows, you know how you always see these football players in a celebrity games?

and everything. They're insanely athletic. They've got some skills. They were the high school basketball star. Lucas is the one that could have been the football star if he would grew up in the United States, but play basketball instead and has all the skill. But he is a linebacker. That's so strong and big and physical he can be. And you don't really truly appreciate his size until you stand next him or you smack him on the back and you realize he's thick and he's powerful. Well, you owe me then. I'm going to hold you to this in the next year, a Luca interview because he is the player.

I think overwhelmingly GMs would start their franchise with. And you have earned it, my friend. You're somebody I have a great deal of respect for. I'm going to let you go. It's Mark Cuban. Give your drug company another pomp. It's cost plus drugs.com. If you have a prescription for anything, please go to costplusdrugs.com.

Sign up. It's free. There's no membership fees. there's nothing. And if we carry your drug, I assure you it's cheaper than what you're paying for your co-payer right now with insurance. You're good people. Thank you, Mark. Appreciate it, Colin. Thanks as always. The volume. This offseason, get football on your terms with NFL game pass for just $9.99.

It just starts getting good. Welcome to the NFL draft. Experience the draft like never before with live streams into draft rooms. It's an absolutely home run pick. And relive every unbelievable moment from the past. season with game replays. That's the play. Get football on your terms this off season with NFL game pass. Go to NFL.com slash game pass to start your free trial. I'm Jacob Goldstein. I used to host Planet Money. Now I'm starting a new show. It's called What's Your Problem? Every week on What's Your Problem,

entrepreneurs and engineers describe the future they're going to build once they solve a few problems. I'm talking to people trying to figure out how to do things that no one on the planet knows how to do. from creating a drone delivery business to building a car that can truly drive itself. Listen to what's your problem on the IHeartRadio app, Apple Podcasts, or wherever you get your podcasts. We've all felt left out. And for people who moved to this country,

that feeling lasts more than a moment. We can change that. Learn how at belonging begins with us.org. Brought to you by the Ad Council. Another podcast from some SNL late-night comedy guide, Not quite. Unhumor me with Robert Smygel and Friends. Me and hilarious guests from Bob Odenkirk to David Letterman help make you funnier. This week, my guest, S&L's Mikey Day and head writer Streeter Seidel

help an a cappella band with their between songs banter. Where does your group perform? We do some retirement homes. Those people are starving for banter. Listen to humor me with Robert Smigel and Friends on the IHeart Radio app, Apple Podcasts, or wherever you get your podcasts. Imagine an Olympics where doping is not. not only legal, but encouraged.

It's the enhanced games. Some call it grotesque. Others say it's unleashing human potential. Either way, the podcast's Superhuman documented it all, embedded in the games and with the athletes for a full year. Within probably 10 days, I'd put on 10 pounds. I was having trouble stopping the muscle growth. Listen to Superhuman on the I-Hart Radio app,

Apple Podcasts, or wherever you get your podcasts. On the Look Back at a Podcast. That was a big moment for me. 84 was big to me. I'm Sam Jay. And I'm Alex English. Each episode, we pick a year, unpack what went down, and try to make sense of how we survived it. With our friends, fellow comedians, and favorite authors.

Like Mark Lamont Hill on the 80s. 84 was a wild year. I don't think there's a more important year for black people. Listen to look back at it on the IHeart Radio app, Apple Podcasts, or wherever you get your podcasts. A win is a win. A win is a win. Yep, that's me, Cliford Taylor the 4th. You might have seen the skits, my basketball and college football journey,

or my career in sports media. Well, now I'm bringing all of that excitement to my brand new podcast, The Clifford Show. This is a place for raw, unfills of conversations with athletes, creators, and voices that not only deserve to be heard, but celebrated. So let's get to it. Listen to The Clifford Show on the IHeard Radio app, Apple Podcast, or wherever you get your podcast. And for more behind the scenes, follow at Clifford,

and at TikTok Podcast Network on TikTok. This is an IHeart podcast, guaranteed human.