The Herd with Colin Cowherd - Colin Cowherd Podcast - Warriors Co-Owner Peter Guber on Championship Culture, Sports vs. Movie Business
Episode Date: June 27, 2022Warriors co-owner - and Academy Award nominated producer - Peter Guber and Colin discuss how owning a sports team is different than other investments (5:00), how he stays involved without being a “m...eddling owner” (7:00), how he effectively communicates with star athletes and actors (10:00), when he knew that Tom Cruise would be a box office star (19:00), the difference between appealing to movie and sports audiences (23:00), and what he learned from a meeting with Nelson Mandela (28:00). Follow Colin and The Volume on Twitter for the latest content and updates and check out FanDuel for the best wagering and daily fantasy action! #Herd See omnystudio.com/listener for privacy information.
Transcript
Discussion (0)
This is an I-Heart podcast.
Guaranteed Human.
Another podcast from some SNL, late-night comedy guy, not quite.
Unhumor me with Robert Smygel and friends.
Me and hilarious guests from Bob Odenkirk to David Letterman
help make you funnier.
This week, my guest, SNL's Mikey Day and head writer, Streeter Seidel,
help an a cappella band with their between songs banter.
Where does your group perform?
We do some retirement homes.
Those people are starving for banter.
Listen to humor me with Robert Smigel
and friends on the IHeart Radio app, Apple Podcasts, or wherever you get your podcasts.
Imagine an Olympics where doping is not only legal, but encouraged.
It's the enhanced games.
Some call it grotesque.
Others say it's unleashing human potential.
Either way, the podcast's Superhuman documented it all, embedded in the games and with the athletes
for a full year.
Within probably 10 days, I'd put on 10 pounds.
I was having trouble stopping the muscle growth.
Listen to Superhuman on the IHard Radio app, Apple Podcasts, or wherever you get your podcasts.
A win is a win.
A win is a win.
I don't care which I'm saying.
Yep, that's me, Cliver Taylor the 4th.
You might have seen the skits, my basketball and college football journey, or my career in sports media.
Well, now I'm bringing all of that excitement to my brand new podcast, The Clifers Show.
This is a place for raw, unfilled conversations with athletes, creators, and voices that not only deserve to be heard,
but celebrated. So let's get to it.
Listen to the Clifford show on the IHard Radio app, Apple Podcasts, or wherever you get your podcast.
And for more behind the scenes, follow at Clifford and at TikTok's podcast network on TikTok.
On the Look Back at it podcast.
From 1979, that was a big moment for me.
84's big to me.
I'm Sam J.
And I'm Alex English.
Each episode, we pick a year, unpack what went down, and try to make sense of how we survived it.
With our friends, fellow comedians, and favorite authors.
Like Mark Lamont Hill on the 80s.
It was a wild year.
It was a wild year.
I don't think there's a more important year for black people.
Listen to look back at it on the IHeart Radio app, Apple Podcasts, or wherever you get your podcasts.
The Volume.
The Colin Coward podcast presented by Fandul Sportsbook, no better place to make every moment more than with Fandul.
Basketball, football, they have awesome new and existing user promotions.
It's easy to use.
It's safe and secure.
You can get your winnings back in two hours.
My favorite, the same game parley's.
You can bet five or ten bucks in one 150 bucks or more.
If you are new, just download the Fandul Sportsbook app.
Get started now.
Sign up promo code Colin so they know we and I sent you.
The Colin Coward podcast presented by the Fandul's Sportsbook.
Hi, everybody.
Welcome in.
I'm on vacation.
but before I left, I had the opportunity to sit down with perhaps the smartest guy I've ever met involved with sports, Peter Goober.
He co-owns four professional teams, most notably the Warriors and the Dodgers, and LAAFC, and Team Liquid, e-sports.
That one I didn't know about.
He's also been involved in some of the biggest movie successes of all time, movies that have made 3 billion worldwide.
Rain Man, Batman, the color purple, Terminator 2 Judgment Day, Boys in the Hood,
a few good men, sleepless in Seattle.
I view him as a genius, and I say that about very few people.
It's interesting, before we get to Peter, I thought about this,
is that I'm a big believer that when you win a championship in sports, you make changes.
Because it's very human, very natural for a player after they win a title.
a Super Bowl a World Series and NBA
championship to pull back a little on
focus and ambition. So it's
imperative the organization
does not. But the Warriors
are the rare team
that I'm not sure I'd make any
move until perhaps next year's
trading deadline. Kvon
Looney, how much do I want to pay him
would James Wiseman, the former number
two pick behind him? Let's
bring in Peter Goober. His
brain is substantial.
His resume is on.
wiring and he joins us now.
First of all, Peter, we love having you.
Just picking your brain on this stuff.
I was thinking as I was driving today to do this,
that you've been involved in so many successful businesses,
but sports has always been different because there's such an emotional,
visceral connection to it.
So when you decide to invest in a sports franchise,
are there a list of do's and don'ts?
or do you view it differently than other investments?
The most important things, you don't want to be a fan.
A fan only cost you like 30 bucks.
You just go to the game, pay the ticket, and you're a fan, you know.
You can yell at them.
You can scream at them.
You have any opinion you want.
Nobody listens to you.
Everybody listens to you.
It doesn't matter.
You're, you know, a passenger.
When you decide to acquire a franchise, you're renting in a sense.
You are the steward for it.
The idea of ownership, the word ownership is a funny word.
You don't own the players.
You own the opportunity.
You own the franchise.
You own the right to help manage the organization to its, hopefully success and kind of
steer it away from its failures, whether it's on the ice, it's on the field, on the
turf, on the pitch, on the court, wherever it is.
So you have to have your attitude correct.
And what you have to bring to it, if you're going to acquire that kind of an opportunity,
is you have to bring to it a steely reserve,
you have to be organized in a way that your authenticity shines through.
And for your authenticity to shine through to the athletes,
to the coaches,
that the people involved, to the fans,
you have to align your feet, tongue, heart, and wallet.
They have to be going the same direction.
And that takes a little bit of a good balance
because you can get lost in the ego of it all.
You can get lost in the idea that somehow that, you know,
you're responsible for everything on the field and everything on the pitch or the ice.
Well, you are, but you aren't.
You have the opportunity to be the guidance counselor for the whole process.
And so if you begin that journey with the idea that your ownership is renting,
you're renting it for a number of years and you want to leave the organization better
for you a stewardship than you found it.
And that's really the attitude that I brought to the things that I've,
joined with or participated in or owned.
You never want to be a meddling owner, but being a producer or a sports owner, you have
access to people.
And if at any point you thought, ah, this doesn't feel right, our direction, we're not aligned.
This movie feels off.
They're not getting along.
The director's not seeing it.
How do you, without meddling, offer wisdom and safety?
advice because these are actors and performers and they live in a tunnel of criticism to begin
with. They're sensitive. So our coaches who are, you know, directors, they're public facing people.
Is it hard sometimes to balance that? I want to offer something, but not overstep my boundaries.
Yeah, I think that's well said. I think you have to frame your involvement in the right way.
You have to know who your audience is.
Is it the coach?
Is it the fans?
Is it the co-investors?
Is it the team players?
Whoever it is?
You have to know who your audience, who you're speaking to.
And you have to understand that you have to not just get their attention.
You have to merit their attention.
You know, you have to, those are elements you actually earn.
It's not reputation, but it's behavior and reputation.
That you build a sense of trust that you, you, you, you have to.
You can have a conversation with the people that expresses your point of view, whether it's
the concessions or whether it's the wardrobe of the movie or the wardrobe of the players
or whether it's the behavior off the court or off the field of the players, all of which
reflect on your team.
So it's like an orchestra leader.
You have to orchestrate all those things, but you don't want to be the orchestra
leader in front of the orchestra.
You're out of the frame of the audience.
You have to be happy and content with the fact that you're trying to manage a process.
You aren't on camera as the star or the player.
And people get confused.
They get that three-letter word out of order, EGO, ego, Ego, edging got out.
And what happens is they begin to think they are the performer.
They are the star.
They are the team.
No, you have to look at it somewhat differently.
because you keep your objectivity that way,
and you're able to make hard decisions that way, too.
And if you can't make the hard decisions,
you're going to make bad decisions,
because you're going to have to make hard decisions.
You know, I look at your resume, Peter.
You've dealt with Tom Hanks, Meg Ryan, Tom Cruise, Steph Curry,
Draymond Green,
a variety of personalities.
But is there a common thread?
Clayton Kershaw, Mookie Betz.
Is there a common thread that you seek when you invest or you're in a business that's attractive to you?
Well, you know, the idea is I like presenting narrative, stories.
You're a narrative person.
You present your story.
You could just pay, you know, the Red Sox won, the Yankees won, five to two.
I mean, you could give them the information.
But it's all the color of the nuance.
to bring your audience into the equation,
whether your audience is a movie star
or an audience in a film theater
or whether it's somebody in a basketball court,
wherever it is,
you're always dealing with the idea of what is the movie,
what is the picture,
what is the story you're trying to get across?
And so in each of these businesses,
you're dealing with personalities
that themselves are the on-court or on-screen individuals.
I mean, you know, just came upstairs
from a film was shooting with Ben Affleck and Matt Damon and two giant stars.
And you watch them and you realize you can't coach them to be better actors.
You can't really go there and say to them, you know, why don't you do this differently?
You have to organize yourself through other people to get your ideas across.
You have to be smart enough to know when to hold them and when to fold them with movie people
or television people or music people,
all of whom are involved with,
and with sports folks,
whether it's on the court or on the field or in the training room.
So sometimes the best way to go about it
is to whisper quietly to somebody who can pass the message on
to somebody's creative.
Because remember, that on-camera personality,
and you're an on-camera personality,
and I mean this respectfully,
they have ego, EGO.
And you've got to remember,
you've got to make it,
their idea. You've got to try to make them own it because if they don't own it, they won't
be authentic. If they're not authentic, they won't present well to their audience, whether it's
an actor or basketball player or football player. They're all personalities. How they interact and how
they present themselves is what you have on the screen, whether it's a television screen
in a sports event or whether it's a movie or a television show. And so the idea that that
somehow you understand that process of connection as a leader, I think it's important.
I think people running sports businesses must understand that they are in the entertainment
business.
If they don't think they're in the entertainment business, that's called stupid.
You know, they have to be in their entertainment business.
They're aiming at people's hearts, not their heads first, their hearts.
They're trying to make that audience that sports people invested in the experience,
invested in the outcome and they're trying to make them participants, not passages.
You know, you make it, if you think about the two differences in the businesses,
you want to make the person that is in the sports business, the audience watching it,
you want to make them participants because they feel they make a difference in the outcome.
They actually feel like a difference in the outcome.
And they do.
Now, nobody makes a difference in the outcome for Top Gun.
Oh, save Tom Cruise.
You know, you could have 10,000 people.
in an outdoor arena cheering one way, it doesn't have any impact on the result of the film.
But it does in the involvement of sports people.
So you have to understand the audiences are different.
And because they're different and because the organizational participation is different,
you have to make them participants.
You have to try to make them have ownership over those players and that team.
If they don't have ownership, they're not going to do word of mouth.
They're not going to root.
They're not going to come back time and time again.
And that's the difference.
You know, in a sports event, you go to the event, you love the team, you love the players,
you go 10 times, 12 times, 20 times.
You watch it on television 30 times.
Nobody goes to a movie the same movie more than once or twice.
Maybe they'll see it again later in a motel when they're traveling.
But the point is, you create ownership in sports teams, and you have to make them own the brand,
own the core of the meaning of the team, own the venue.
that's their temple.
That's where they go to.
So you have to, nobody has, nobody has the Lowe's theater as their temple.
Or the, let's go down.
Anybody said, let's go down to the AMC theater.
They don't say that.
Let's go down to see the AMC theater.
The film came in on budget.
No, they don't do that.
So the idea of ownership is what you have to do as a steward of these assets,
is you have to surrender it to your audience.
If they have them own it, not you.
This baseball season,
turn K's into cash.
Big hits into big wins with Fandul Sportsbook.
Okay, right now, new customers.
Step up to the plate.
No sweat first bet.
Up to $1,000.
Here it is.
Sign up.
Place your first bet.
Fandul will give you.
Listen to this.
Up to $1,000 back in free bets.
If you don't win.
You get paid fast.
It's safe and secure.
Great promotions every day.
No better place to bet America's pastime
that on America's number one sportsbook.
Download the Fandul Sportsbook app.
Always use the promo code
Colin to get the deal.
Get you started.
It's called No Sweat.
First bet, up to $1,000.
21 plus and present in Arizona,
Colorado, Connecticut, Indiana, and Louisiana.
Permitted parishes only.
Michigan, New Jersey, New York, Tennessee, Virginia, or West Virginia.
First online, Real Money Wager Only.
Refund issued as non-withdrawable site credit
that expires in 14 days.
Restrictions apply.
Seat terms at sportsbook.fandul.com.
Gambling problem, 1,800 next step, or text next step.
to 5334-2 Arizona, 1888-78-9-77-7-7 or visit ccpg.org slash chat.
Connecticut, 1-800-G, or visit Fandul.com slash RG and Colorado, Indiana, Jersey and Virginia.
18777-7-1-1-1-1-7-1-1-1-7-1-1-1-1-7-1-1-1-1-1-1-1-1-1-1-1-1-1-1-1-1-1-1-1-1-1-1-1-1-1-1-1-1-1-1-1-1-1-1-1-1-1-1-1-1-1-1-1-1-1-1-1.
Virginia. Imagine an Olympics
where doping is not only legal,
but encouraged. It's the enhanced
games. Some call it grotesque.
Others say it's unleashing human
potential. Either way, the podcast
Superhuman documented it all,
embedded in the games and with the
athletes for a full year.
Within probably 10 days, I'd put
on 10 pounds. I was having trouble
stopping the muscle growth.
Listen to Superhuman on the I-Hard
radio app, Apple Podcasts, or
wherever you get your podcasts.
A win is a win.
A win is a win.
I don't care what y'all saying.
Yep, that's me, Clivert Taylor the 4th.
You might have seen the skits, the reactions,
my journey from basketball to college football,
or my career in sports media.
Well, somewhere along the way,
this platform became bigger than I ever imagined.
And now I'm bringing all of that excitement
to my brand new podcast, The Clifford Show.
This is a place for raw,
unfiltered conversations with some of your favorite athletes,
creators, and voices that not only deserve to be heard,
but celebrated.
One week I'll take you behind the scenes of the biggest moments in sports and entertainment,
and the next we'll talk about life, mental health, purpose, and even music.
The Clifford Show isn't just a podcast, it's a space for honest conversations,
stories that don't always get told, and for people who are chasing something bigger.
So if you've ever supported me or you're just chasing down a dream,
this is right where you need to be.
Listen to the Clifford Show on the IHeart Radio app, Apple Podcast, or wherever you get your podcast.
And for more behind the scenes, follow at Clifford and at
TikTok podcast network on TikTok.
Hey, this is Robert from the Stuff to Blow Your Mind podcast.
Joe and I are both lifelong Star Wars fan,
so we're celebrating May the 4th with a brand new week of fun,
thought-provoking Star Wars-related episodes.
Join us as we tackle science and culture topics from a galaxy far, far away,
such as the biology of tontons and wampas on the ice planet hot,
or the practicality and corporate business sense of the Sith rule of two.
Listen to Stuff to Blow Your Mind on the IHeart Radio app,
podcasts or wherever you get your podcasts.
Do you remember when Diana Ross double-tap Little Kim's boobs at the VMAs?
Or when Kanye said that George Bush didn't like black people.
I know what you're thinking.
What the hell does George Bush got to do with Little Kim?
Well, you can find out on the Look Back at it podcast.
I'm Sam J.
And I'm Alex English.
Each episode, we pick a here, unpack what went down, and try to make sense of how we
survived it.
Including a recent episode with Mark Lamont Hill, waxing all about crack in the 80s.
To be clear, 84 is big to me not just because of crack.
I'm down to talk about crack all day, but just so y'all know.
I mean, at this point, this is the second episode where we've discussed crack.
So I'm starting to see that there's a through line.
We also have AIDS on the table right now.
Thank you for finishing that sentence.
Yes.
I don't think there's a more important year for black people.
Really?
Yeah.
For me, it's one of the most important years for black people in American history.
Listen to look back at it on the IHeart Radio app,
Apple Podcasts or wherever you get your podcasts.
When you were working with Tom Cruise in Rain Man, which is a top 10 movie for me all time,
at the time I lived in Vegas.
So it was really, I knew that escalator at Caesars.
I knew those places.
I was a young kid in my late 20s probably, the early 20s.
Tom Cruise is going to make over a billion dollars with Top Gun.
Did you know that he was different, that he was wired differently, that he would be,
what many people believe is one of the last remaining movie stars.
Matt Damon's one of those, Ben Affleck.
There's not a lot, Peter.
There's a handful.
Did you sense, boy, this kid's wired differently.
You know, yes, I did.
I've seen him in a little tiny piece of a film that Franco Zefferelli did for us.
Endless love, you know, small part in it.
And he was already magical.
He was already had that magic thing.
You know, you could see it.
It's like when you saw Brad Pitt.
in the back of Thelman Louise, you know,
when you saw him there,
he was in a scene for like four minutes,
and you went, whoa, give me that.
What's that guy?
So they have that special electric quality,
that unique presence that just shines through the screen,
that I know he'd be this kind of enduring star,
an enduring star that goes to generations?
No, and that would be too much.
That I knew he had magnetic quality?
Absolutely.
And, you know, when he came to us afterwards and did another pretty good film,
a few good men with Jack Nicholson, I mean, it was phenomenal.
He kept his stardom, focus on two things.
He knew what he would do well.
And most of the films he chose, he knew they were him and he could do them well.
You know, so that was part of his skill set.
He's an extraordinary guy that way.
And he works like the deuce.
I mean, he works his parts and his pictures like crazy.
as does the great athletes we see, the really great athletes, they really work it.
They care about it.
So these are the performance that people want to see in the venues, on the screen, on the television.
They want to see people that are just magnetic and committed to their art form.
And I believe you can see it early on.
You do see it early on with performance and actors.
They have that special skill.
Why aren't they making more of them?
Oh, that's a good idea.
Why don't they make it more of Michael Jordan's?
Why don't they make more of this one and that one?
Well, that's what they're called a star because there's only a few of them, you know.
And that's the truth.
You know, the Murdoch family got out of the movie business and Barry Diller at the time.
These are two smart people said, you know, it may be time.
People aren't going to theaters, the streaming business eating away.
You know, the world's changed.
When you look at the movie business going forward, I mean, again, Tom Cruise's
feels like this is an outlier, a one-of-one movie Top Gun the remake, right? Or Top Gun the second
iteration of it. Where do you make of the movie business today? What if I didn't know much about
it and you were explaining what it's going through, what would that be? I would think it's going
through contortions right now because it's trying to figure out the storytelling business is
never going away. There's a thing 50,000 years ago, it's called a campfire with flickering images.
It still exists today. So the storytelling is never going away. It's going to get more and more
expansive. The question is, what's the modality of telling those stories in film, television,
streaming, or whatever? The idea of that going away is wrong. It'll never go away. What it will
do is being reshaped now. Because now to get people to choose a film 2.4,000,
days before they go, gathered 3.2 people travel 19.4 miles, wait 20.4 minutes to see the film,
and then do that whole thing to go home. That's hard. That's a theatrical movie business. It's got to be an event.
It's got to be something to get their bums off the seats and to go to a theater for a communal experience.
More people are watching films today than ever in history with are more people, too.
But more people are watching films.
They're watching them on streaming, on thumb drives, all kinds of things on mobile phones.
I mean, just the whole change of it.
But when you have a monumental event like Top Gunn, who became that one, and I think Christmas
Avatar, James Cameron's a film is going to be that, and other ones, they become events.
People want to gather and watch the experience together.
Those are very hard to make.
You know, they are called another word, hits, and that's very hard to make.
You know, you say, why don't we just make hits?
Oh, what didn't I think of that?
That's all I want to make from now when.
I'm only going to make hits.
That's crazy.
So you have fewer films in that category.
There'll always be some, and the people still want to gather together, and they do want
to see them.
I think that there'll be more and more films made online and streaming and other kinds of
forms like that.
And the idea that sports is completely different, really completely different, because sports,
you as an audience, love the live sports where you are there because you feel you make a difference
and you do.
And you are part of the action and you do.
And you don't know the ending.
You know, the same guy wins.
You watch Rocky won and a big wide screen with a thousand people.
You see your wins.
You watch them three weeks later, you come back with your kid, same guy wins.
now you're watching a plane flying across the country same guy wins now you watch it on your
phone same guy wins that's not true about sports that's the that's the beauty of it you know
the variegation of the result so for me i like i like the mixes too i'm doing a movie now about
sunny vicaro and and uh right i can't wait sunny vicaro and david falk and all the people
like i'm doing that i'm doing that movie now i'm shooting at the same time
a movie in New Orleans called Heart of the Lion.
It's the story of George Foreman coming back at 46
to win the heavyweight championship of the world.
And he's down there with Forrest Whitaker
and Hulk has the shooting.
The same, two different movies.
I would tell you, everybody knows the ending of the movie,
but they don't know how it happened.
How come?
You know, we just finished the Warriors game.
We know everything about how and when it ends.
You know what I mean?
But the idea is the movie.
movie is a different thing than a sports event.
It's just different.
And you engage audiences differently.
You even organize, honestly, you organize the components differently to it too, because,
you know, most of the time when you make a movie, the result is unexpected.
I remember when I was running Sony, Akio Murdo said, Uber San, why you have to make the
flops?
Always said, oh, right, just make hits.
What a strategy.
I'll just make the hits.
because people don't realize that chance has a lot to do with whether a movie or a television show is successful.
It does. It has a lot to do with it and does in sports, but you're seeing it in real time in sports.
You're involved with it.
You're participating with it.
You're not a passenger.
And that's the difference.
You know, years ago, I'm from the Pacific Northwest.
There's a story that's fairly well chronicled now up in Seattle that the Microsoft guys took.
an interview years ago with Jeff Bezos when he had this idea of Amazon and he was looking for
some money and some support. And we're talking Gates and the late Paul Allen, really, really
Steve Balmer level intelligence. And almost to a person, many of these Microsoft millionaires
at the time, that's when people weren't billionaires yet. Even the Microsoft guys were millionaires.
When they met Bezos, I was told by somebody I trust that was in the inner circle that they
came back saying that may be the smartest person I've ever talked to and Jeff Bezos and how he laid it out,
that you are dealing in a very high, not only net worth, but high functioning, high intelligent circle.
Is there anybody, Peter, that you sit down with occasionally and on your drive back home, you're like, oh boy, she was smarter.
He was smart. Are you ever blown away by an idea or a person?
Yeah, I'm always, I'm impressed with creativity and intelligence and passion.
You know, I mean, that combination.
And it's like obscenity, you know, when you see it.
You know, you just feel it.
It just, it just radiates from you.
And you're sucked in by it and seduced by it often, you know.
And, you know, I remember meeting Steve Jobs when I was at Sony,
running Sony and this was before he exploded,
sort of speak, as super success, super, super successful.
And I thought to myself, wow, that guy is smart, really smart.
I mean, really, really smart.
I remember just recently a few years back,
was sitting with Elon Musk at a dinner party next to him in a private house.
And I met him several times, but in talking with him,
he was talking about this whole concept of,
electric cars and how it worked and what it meant.
And he said something that was,
many things that were just,
I couldn't even eat dinner.
I just sat there and listened.
I remember when he told me one thing,
he says,
what's the most awful thing you're like doing about driving?
He says,
I said,
standing at the gas station for 11 minutes,
pumping gas into my car
with the meter going like that,
I'm spending the money and nothing to look at,
just standing there and going around,
maybe worrying about getting robbed or something,
but that was it.
He says,
I'm going to get rid of that.
It's gone forever.
You never have to do that again.
You know, I said, really?
Yep.
He says, select your cars.
Drive 300 miles, plug it in at home, go next day.
Oh, I like that.
You know, it was like, you know, it's like, and you looked in his eyes and you knew he got it.
He knew that was one of the promises of it.
I mean, that was a side piece of the promise, obviously.
But he understood his audience.
He understood his customer.
He understood them as a participant in his process.
And you could speak to them about what they want or like to desire.
And, you know, it's like, as I say, it's like that moment you sit down with somebody and you,
oh, that's, that's somebody special.
I remember with Mandela, Mandela came to the United States and he asked me to have a party for him in California when he just first arrived here.
And I sat with them alone for a whole afternoon.
And I remember just him saying something, you know, that really kind of startled me, you know, really startled me about the fact that his mission, his mission in life wasn't fulfilled.
So he always knew he was going to be free because his mission wasn't fulfilled.
And I said to myself, well, that's odd.
you know, your mission meant you could forego all the burdens and the vicissitudes of life and all the things because you knew that was your mission.
And he said, yes, I knew, I knew, I knew it.
And when, and I said to, when we talked about how he, when he was got the news about it was being released.
And I thought to myself, this is, this guy's magic.
I mean, it's like you were in the room with him and you thought to yourself, I just want to roll around on the floor with the guy because he's just,
has that he just has that special thing that that is there and and it's it's great whether it's an artist
whether it's a performer or and you're lucky enough to be around those people Ali Muhammad Ali was like that
you know and he was you're with them I was several films of them and you're with them and he looked
in the eye and he said to you what he meant what he meant and what he said and you know he was a line
You knew that he just had his old coherence, his body was coherent with his mind, with his heart, with his feet, with his tongue.
And you felt special.
You knew he was mission driven.
So that's what you look at, you know, is somebody mission driven.
And I, you know, I have a picture, I don't know if I can tell you this.
I have a picture 50 years ago of me, I have in my pocket here on my phone, just by accident they had it standing like this with Muhammad.
Ali when we made the greatest.
50 years ago, like this,
the same picture.
50 years later, I had a picture taken two weeks ago
with George Foreman, who came to the set,
going like this. And remember, Ali knocked out Foreman,
50 years later, and I'm still taking this picture.
And I put the two pictures together and I said,
wow, I just can't believe that.
My life was like that.
Just went 50 years like that.
But those experiences were so incredible.
Ali and this guy was so incredible that you knew your life was magical when you had those opportunities.
More than the films, just those opportunities to connect with those.
I said, who you met with those kinds of people.
Ali was unbelievable guy.
Unbelievable.
You're giving us 25, 30 minutes.
It's amazing.
So I have just a question I wanted to ask you that I consider you a great investor.
you're an author, you're an educator,
you're a motivational person for me,
somebody I have followed for years,
inspiring.
But at some level,
you've invested in really good films
and really good people.
You invest in human capital,
physical capital.
You know, the Dodgers, Chavez ravines,
like real estate capital.
That's the jewel of that whole thing
is where the stadium's at.
You got it.
So I have always said with technology,
I invest in technology that replaces something or is more efficient than what I'm using.
Uber is a great example of, I want a glass of wine.
It replaces my card a reasonable price.
Zoom, DocuSign, more efficient than alternatives.
Bitcoin, I'm the last person in America that doesn't buy Bitcoin.
It does not replace my money.
It's unregulated currency.
it's too volatile and turbulent for me.
When you look at something like cryptocurrency,
where many of the most brilliant people,
Mark Cube and Elon Musk, are in,
and I think to myself,
I know they're smarter than me,
but this doesn't align with my values or my beliefs.
What do I do with that?
Where do I take that?
Well, it causes you some agitaph,
so you probably take some thumbs with it when you have it.
I'd start with that.
But the honest question to that, honest answer to that question is, if something is out there and it's happening, instead of being critical, I'm not saying you, me too, instead of being critical, be curious.
Hmm, that's interesting.
What does it mean?
And keep being curious because crowdsourcing, the crowd is very wise, whether it's the stock market or anything.
the crowd, the wisdom of the crowd, the size of the crowd.
They can be fooled and things can happen at a bad, but it's good to look at.
So you have to say, hmm, that's interesting.
What does it mean?
Keep being curious about it.
This is it mean you have to take all of your money out of your piggy bank and invest it in crypto.
That would be insane, even if you thought it was worth it.
What you do is you look at those things and say, what does it mean?
How does it operate?
Just keep being curious.
Look at, talk to people.
until you get comfortable.
And then even if you get comfortable with things,
whether it's a movie for me or a sports team,
listen, I bid on Chelsea last week,
five of us, yeah, five of us bid, we came in second.
Thank God I came in second.
After I found out what was going to cost,
I'm glad I came in second.
But the point is that curiosity shouldn't be,
because you don't know the answer,
shouldn't stop you from being curious.
That's what you've got to watch out for.
You don't want to, you don't want to,
assert your superiority over something, you want to see what it's telling you, not what it's
asking you. It's telling you that a lot of people believe that our currency is too speculative,
or our currency is too dangerous, our currency is overblown. A lot of people are telling that,
and now they're in this currency. You know, so you use it as a tool to learn. And I don't think
you'd be a new, I don't mean you, but one should be intimidated by not know,
knowing the answer. You should be intimidated by and is not looking for what the answer could be,
what it could mean, still being curious, still being open to looking at it. You don't have to
finalize your position on it. Some people still like the smell of horses to go from one town to the
other, but, you know, it's no longer practical. So the idea is, I think the idea is,
there's something happening out there. What does it mean? Talk to a lot of people. Listen, I have
scripts that come in, I think, I read it, I'd say, this is dreadful. I don't understand what it's
about. And I give it to other people, younger people, different people, and they read, this is great,
this is wonderful. And I have to surrender my, my own opinion to listen, to think. What am I missing?
They're different people. They're different audiences. The same with players and the same with teams.
You know, I, you know, I've gone through it so much that, you know, that you know, you know, you
You know that winning 12 games a year in basketball when you have that kind of a payroll is really scary.
I mean, it gives you sphincter arrest.
All of your sphincters go like this because it's scary.
But what does it mean?
It means, okay, a new beginning.
I got to reboot.
I got to rethink.
In other words, so you have to have some kind of an attitudinal tool because bad crap happens.
Bad stuff happens.
And things you don't know happens.
So you've got to think about how to cope with it, how to deal with it.
And so success is many fathers and failure as an orphan.
So what you want to do is you want to honestly own the process of learning and growing from it,
whether it's a movie or television show or a sports team.
It's your life.
And I can tell you that as an older guy, it's like that.
It goes that fast.
You can remember when you were in high school.
I'll bet you you could remember when you were in high school.
It was like, was that yesterday?
And so what you want to do is you want to be engaged in the process of your life,
whether it's a sports vehicle or a team or a movie or a television show.
This is your life.
And so you want to be interested in it, not just try to be interesting,
but interested in engaging in it.
And I think that the entertainment business, the business you're in and I'm in,
where we talk with and two people and we design our products to engage them emotionally.
people love that emotional transportation.
That's why they love sports.
It's where they love movies.
They love that emotional transportation.
Nobody wants to sit and listen to 7 and 2, it's 9 and 9-11.
The train came in on time.
They turned that station off.
They are engaged in that process of being alive.
And I think that's what sports do.
And I think that's what movies do.
That's why I like it so much.
It's a testament to human beings and that we love the process.
We love winning and losing.
There'd be no, winning wouldn't be a joy unless you face losing.
There'd be no joy.
If you won every single one, you'd get bored.
If you made every single movie was a hit, you'd get bored.
So the idea is you've got to cope with losing.
You're going to cope with winning.
And if you can't do that, yeah, you should go into, you go work with Putin.
You know, it's like, you can't, you got to manage that.
So that's the fun.
I look at it and people say to me, are you done with movies?
I said, should I stop now?
Really?
Should I stop now?
What?
Do you stop now?
We're all, you know, we're all driven by different demons and different benefits.
And I look at it, I feel so lucky that I can be here with you.
I've known you a long time and talk to you.
And I've listened to you.
And I enjoy it.
And you're an irascible soul.
You're always, you're always, you're always tweaking the cat.
You're always pulling the dog's tail.
You're always getting that animal to walk.
you know,
carefully by you.
So I like,
I like that.
I like being entertained by you.
If you just gave me the score of the game,
I wouldn't have a turn you on.
He said,
they won five to two.
Nobody cares.
They don't care.
How,
why?
What happened?
What was the reason?
What did they do right?
What do they do wrong?
You give it emotional transportation.
You give it propulsion.
And that's the business you're in.
And that's the business I'm in.
We like, you know,
we like that engagement with our audiences.
We like people to say,
no, I don't agree with you.
and this is the reason why.
You know, oh, that's not a bad idea.
So that's what you have to cope with.
So I like that in the movie business, television business,
and sports business is supercharged with that.
It really is.
And that's the thing we chose.
Get back to Matt Damon and Ben Affleck.
They're going to say, Peter, where'd you go?
And you said, I'm talking to this cowherd guy.
He's really irascible.
And they're like, oh, yeah, they're from Boston.
They'll be like, yeah, he rooted against.
the Celtics.
What a pleasure.
Peter,
thank you so much.
Thank you.
Make sure to check out the Dremon Green Show.
I brought Dremon Green into the volume because one of the more entertaining voices in sports,
unique perspective, understands behind the rope.
Also chops up with guests like Gary Payton, Zach Levine, Tracy McGrady.
Make sure download the Dramon Green Show wherever you get your podcast, only on the volume
podcast network.
Another podcast from some
SNL, late night comedy guy,
not quite.
Unhumor me with Robert Smygel
and friends.
Me and hilarious guests
from Bob Odenkirk to David Letterman
help make you funnier.
This week, my guest,
SNL's Mikey Day
and head writer Streeter Seidel
help an a cappella band
with their between songs banter.
Where does your group perform?
We do some retirement homes.
Those people are starving for banter.
Listen to humor me with Robert Smigel
and Friends on the I-heart radio app,
podcasts or wherever you get your podcasts.
Imagine an Olympics where doping is not only legal but encouraged.
It's the enhanced games.
Some call it grotesque.
Others say it's unleashing human potential.
Either way, the podcast's Superhuman documented it all, embedded in the games and with the athletes
for a full year.
Within probably 10 days, I'd put on 10 pounds.
I was having trouble stopping the muscle growth.
Listen to Superhuman on the I-Hard radio app, Apple Podcasts,
or wherever you get your podcasts.
On The Look Back at it podcast.
In 1979, that was a big moment for me.
84 was big to me.
I'm Sam J.
And I'm Alex English.
Each episode, we pick a year,
unpack what went down,
and try to make sense of how we survived it.
With our friends, fellow comedians,
and favorite authors.
Like Mark Lamont Hill on the 80s.
84 was a wild year.
It was a wild year.
I don't think there's a more important year for black people.
Listen to Look Back at it on the IHeart Radio app,
Apple Podcasts or wherever you get your podcasts.
A win is a win.
A win is a win.
I don't care what I'm saying.
Yep, that's me.
Clifford Taylor the 4th.
You might have seen the skits, my basketball and college football journey,
or my career in sports media.
Well, now I'm bringing all of that excitement to my brand new podcast,
The Cliford Show.
This is a place for raw, unfilled conversations with athletes,
creators, and voices that not only deserve to be heard, but celebrated.
So let's get to it.
Listen to the Cliford Show on the,
iHeart Radio app, Apple Podcasts, or wherever you get your podcast.
And for more behind the scenes, follow at Clifford and at TikTok's podcast network on TikTok.
This is an IHeart podcast. Guaranteed human.
