The Herd with Colin Cowherd - Joe and Jada - Nigel Sylvester talks Sneaker of the Year, Jeezy collab & PREMIERES new Stove God track for 'Brick After Brick' rollout
Episode Date: April 14, 2026Fat Joe and Jadakiss are joined by Nigel Sylvester, BMX rider and Nike collaborator who just took home Sneaker of the Year for the Air Jordan 4 'Brick by Brick.' Nigel breaks down how the iconic red c...olorway came together, the new rollout strategy with Jeezy, what's coming with the new ‘Brick After Brick’ drop in May 2026, and he gifts Joe and Jada some of the FIRST pairs of the new kicks. He tells Joe and Jada about signing with BMX legend Dave Mirra at 18, growing up in Queens and developing a love for bikes in his grandmother's driveway, and the wild moment at ComplexCon when he announced free sneakers and 5,000 people cleared out of the building in seconds. Plus, Nigel premieres Stove God Cooks’ new track "Brick After" releasing in conjunction with the new sneaker, Joe claims to have “met the algorithm,” and they revisit their hatred of the loafer-sneaker hybrid. Joe and Jada is now STREAMING ON NETFLIX! Merch is here! https://joeandjadashow.com/ All lines provided by Hard Rock Bet6:00 'Brick By Brick' winning Sneaker of the Year 14:30 How he fell love with bikes 19:30 Jeezy's collab & Joe "meeting the algorithm" 30:30 Nigel gifts Joe and Jada some of the FIRST 'Brick After Brick' sneakers 34:30 'Brick After Brick' rollout 38:30 World premiere of Stove God's "Brick After" 47:30 RIP Dave Mirra 51:30 State of sneaker cultureSee omnystudio.com/listener for privacy information.
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Hey guys, it's us
The Jonas Brothers.
I'm Joe.
I'm Kevin.
And I'm Nick.
And guess what?
We created our own podcast called, Hey Jonas.
We invented a podcast?
Well, we didn't invent it.
We just contributed to it.
We're the first people to do podcasts.
We get to ask other people questions because we're sick and tired of being asked questions.
Well, sick and tired is a strong way to put it.
But, you know, tired and sick.
Listen to Hey Jonas on the IHeart Radio app, Apple Podcasts, or wherever you get your podcast.
Just listen.
We don't care where you hear it.
Another podcast from some SNL late-night comedy guy,
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This week, my guest, S&L's Mikey Day and head writer, Streeter Seidel,
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We do some retirement homes.
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Listen to humor me with Robert Smigel and Friends on the I-Heart Radio app,
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Last night, a blown call changed a game.
This morning, the internet lost its mind, and nobody's telling you exactly what happened.
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I'm Michelle McPhee, and I've been unraveling the strangest criminal alliance I've ever reported on.
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A few weeks ago, he was down in Florida, met with MJ for breakfast, and I gifted him the first pair of brick out of brick.
Nah, you guys have a second to get gifted.
Man, this is an honor, but we're-
Don't try this at home.
Yo, welcome to a new episode of Joe and Jada, bought to you by our presenting sponsor, 1800.
Keep it 1800, y'all.
One.
What's up, y'all?
the biggest in the motherfucking game.
Joe Crack the Dawn.
You know who it is, your boy, Jada.
You know what it is, the Joe and Jada show.
Every show legendary, every show.
I kind of go fuck yourself.
We're the biggest in the game.
Nobody's close.
Get ahead, kiss.
Man, roll it out.
Talk your shit, man.
And you think of today's guests,
you think of a pretty solid individual.
You know what I mean?
Pretty, more than pretty solid.
think of a hell of a guy.
Nice guy.
Cyclist.
You think Queens.
You think of community.
You think of the bag.
Because he got a hell of a lot of the endorsements in Burma.
One of the most guys with the most endorsements you're going to ever see in your life.
He gets back.
Yeah, yeah.
That community, you don't, he does stuff in the hood for the hood, for the people, always, no matter how.
how grand of a person he becomes,
he never forget where he's from.
And that's very important.
You think of bikes.
You think of tricks.
You think of doing some amazing content
all over the world in the air
on the ground, underwater.
I mean, whatever you can think of,
he's done.
We think of sneakers.
I don't know how he managed to get these deals.
He dropped Air Force ones.
He came with Jordans.
He's still doing Jordan.
I ain't got the apparel that's looking like fifth of apparel
to go with this sneaker.
There's nothing this man can't do.
Ladies and gentlemen,
make some noise for my brother Nigel Zouvastair.
Wow.
I appreciate that.
Thank you.
No doubt.
Thank you.
That was crazy.
Welcome to the show.
Nigel Sebastian, man.
Sneaker of the gear.
Tell me about that.
Everybody got sneakers.
What they got, you know,
I got Mayer with me and you talk,
you know, May is
borderline street guy, borderline
clean cut sneaker
guy.
Yo, what a hell of a description.
Yeah, yeah, because you talked about
I've been wearing sikoni since I was a fucking baby.
Sokhanis.
He said soconies and
Adidas and get the fuck out of you
with that pronunciation shit.
They got his Adidas.
All day I dream about sex or it's Saconis.
It ain't no Sokhanes and shit like that.
Fuck out of here with that shit.
I thought it was the same thing.
I saw it pronounce it too.
Socany?
No, the first thing.
Soconi.
That's what I thought it was.
That's what I thought it was.
Right.
And too.
No, he told me it's Sarkhanes today.
Like Mike Packer.
Mike Packer is the one who told me it.
He told me it was in the Colby.
He was like, yo, Sockonese.
Mike Packer told me the proper pronouncinge's.
was socking.
It's still
don't fit.
Think of all these
sneakers.
We got a guy on here
who's a cereal
penny loafers
sneaker guy.
He got a sneaker
that's a penny loaf.
It's a leaker.
Yo, yo.
Hey, yo.
Don't pull it.
No.
No.
No.
What I'm saying is this.
Yo.
Does he actually
have a penny in the thing?
No.
He got the silver joints.
So he should throw a nickel.
He should throw a nickel for a diamond.
Yeah, he needed a diamond.
You put a diamond and shit right there.
But with all these sneakers, right?
Y'all Nigel, with all these sneakers.
Right.
You want sneaker of the year, man.
Incredible.
What did that feel like?
Incredible.
I had no idea it was going to happen.
Right.
We dropped by bricks.
The energy was built.
So all year people are talking about it.
I'm like, listen, I just wanted to put out a dope project.
Whatever happens after that happens.
So we're in Vegas.
And they're doing that.
The compelage.
You was on stage.
I was there.
You was on stage.
We were close by, like, watching the live stream.
They started to go down from 10, 9, and 8.
Oh, so you did, you did not know what was going to be sneaking?
I had no idea.
No.
I had no idea.
I thought they told you.
I had a way to come down.
I had no idea.
Oh, that's true.
I was fighting for you.
Like, we were prepared for it.
I had no idea.
I didn't have to fight, but I was fighting for it.
Let me.
No, no.
I appreciate that.
All right.
So we had a preparation for it, just in case it did happen.
And when he announced it, man, like, you put on that stove guard, cocaine cologne.
We were just in the sprinter event just, like, celebrating them, bro.
All my people was with me.
It was a beautiful feeling, man.
I've been working so hard for us, like, BMXN, and then being at Nike,
for so long, working on shoes, working on apparel and whatnot.
The color wave.
Who came up with that color wave?
Because that color wave, brick by brick.
That's what did it.
That's what made it the sneaker.
When I saw that shit,
tell you the truth,
I, like, hoarded them shit.
How many pairs you got?
I got, like, maybe, like, four pairs,
but I don't really wear them.
Why not?
I just look at them and call him the sneaker the year.
I don't know why.
Some shit is like a museum,
a hieroglyphic of some shit.
Just yesterday, my stylist was in my house,
getting some outfits for today.
And there he is.
I say, yo, and I just a vest.
the coming. He said, well, maybe you want to wear the brick?
I said, nah, you know, I don't really
wear the brick by brick like that shit
is spasio right there. Like, you can't.
You got a full pair though, bro.
No, I look, I'll do
that too. He'd go.
Just too fly. I love that. I love that.
No, it's too fly. I love that. I love that.
I appreciate that. And so what, how
you seen a couple of colors and you was like,
yo, this is it? No, we went into
the process known we're going to do it all red
four. So, sat with
the team. Shout out to Frank Cook.
That was a different, Frank.
Frank, wait, no, my package, Paul.
Frank.
You want, all right, I'm going to tell you all something that's crazy, right?
That's crazy you shout out Frank Cook, right?
Because some white guy got on stage when we want sneaker the year.
He was like, yeah, he designed it.
They was like, yo, the guy did.
And I knew, allegedly, you know, I'm a sneaker collector that Frank Cook, you know,
shefted up with you.
But they had a white guy came on stage acting.
That's that shit
I'll tell you about
With music
Somebody win the Grammy
And the nigga come on
You never even met him in your life
And it stands next to you
And tells everybody how he did it
I have one of the moments
With your sneaker
In Vegas
Swear to my mother
Rest in peace
I'm on stage
Sneaker of the year
And they bring some white dude
On stage with me
And he took the credit
And I'm sitting there with the dude
And I know
Right
I hope it wasn't Phil Knight
No, it wasn't Phil Knight.
I'm telling you, there's this shit, I mean, hey, look,
sometimes I think Jay the case he has a good time,
and he really just don't listen to him, right?
All I do is listen to him.
All those days you've been talking about to do is listen.
Yo, he don't listen.
He's here.
He's like, all right, cool.
Yo, bro, let me tell you something.
The guy stood on stage and.
took credit and I was just like looking because I knew you and Cook,
chef something up.
And when I told Cook, Cook just started laughing.
Now, you got to laugh about that.
You got to laugh about that.
You hear this.
That's crazy.
Yo, that's crazy.
I was in the scandal.
Like, they brought up the white guy.
They was like, yo, he's responsible.
I said, huh?
You know, because I'm one of them.
Yo, let me tell you.
Nobody owns me.
Nobody owns me.
That's a different type of thing.
When you're not scared and nobody owns you, that's a different type of thing.
Because me, I think my natural what I think, when they didn't come next to me, I'm like,
this the guy like in the Grammys where they bring the record guy who never met Cardi B, stands next to her
and takes the credit for the Grammy, this and this and now.
I say, oh, shit.
So when I call Frank Cook, he didn't talk bad about the guy.
He didn't say, no, he just started laughing on the phone.
He's like, word.
They got a guy saying he did that.
That's crazy.
I mean, listen, we got the footage.
No, y'all did it.
Which we're going to release that soon
because we're going to something else.
That's crazy, though.
That's wild.
That's wild.
Like, back to...
Ridgenton.
Because he's going to forget what he even actually.
You did it take a couple reds?
How did you get...
How did y'all nailed that color?
Man, listen, so the first one that came back
wasn't right at all.
Uppers were two orange.
Some of them were just too pale.
And then we actually
on the second rounds and we got it right.
And then we added that brick texture around the bug guard.
And we knew we had one, bro.
You know what I need?
Those second samples were insane.
You know what I need?
Nigel, I need the one that didn't make it.
That's the ones I collect.
Really?
Samples?
Yes.
He got them.
He can bring it this way.
I have one side.
I don't got the full pair of them.
One sneaker?
No, that's not going to be good.
Right.
I got a fun of the side.
You know, I told.
You know, I told you.
I told.
Yo, we just want to let y'all know 1800 is the official tequila of Joe and Jada.
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Bikes.
Bikes.
Man.
How do you fall in love
with bikes?
Right.
And at what age
did you fall in love with bikes?
And have you ever got a bike stolen
when you was a kid?
Listen, so I fell in love with bikes
at four years old in my grandma's driveway.
I grew up in Jamaica, Queens.
My mom read crazy hours.
So I would spend a lot of time
at my grandma's crib
And one day we came outside
And they had a big wheel
In the driveway
And for some reason
I got on the big wheel
And started ripping it around the driveway
And my cousin was like
They gonna put these cones up
In the driveway for you
And like whatever you're doing right there
Do it around the cones
I started to drift my big wheel
around the cones
And the driveway
I'm four years old
Four years old
Changed my life man
I love of bikes
At that point in time
They ever stole your bike
You left it in front of the store.
Nobody stole your bike.
I'm stealing bikes in Queens, man.
I mean, they stole my bike.
They stole my bike, though.
Ever stole one of your bikes?
They stole my big wheel.
They stole your big wheel?
Yeah.
How did it get your big wheel, kiss?
I grew up in a building, no elevator.
Right.
Me and my mom, I used to leave my big wheel under the stairs.
Somebody called me.
I couldn't carry it to the third floor.
I was too good.
My mom's going to carry.
It's crazy.
They caught me.
They got me another one, though.
I was fortunate to catch another.
Well, you're lucky you ain't have the plastic V-bomb.
We ain't had no money like that.
When they steal your bike, let me tell you something.
When they steal shit from you in my house,
they bust your ass in my house 10 times worse
than the guys who stole your shit.
Yeah, don't come back.
Dude, they stole your bike?
You fucking idiot.
Did you fight them?
No, I didn't see.
That's how they stole a bike, you motherfucker.
Hold on.
Where were you at when they stole your bike?
stole the bike, though.
I don't know where I was at.
I think I left there.
I was playing, we're talking about Pac-I'm old, bro.
So we're playing Pac-Man shit like that.
You come outside.
You're a little kid.
You eight, 10 years old.
They took your shit.
I never even seen that bitch again.
But I got beat up more than anybody for them for getting rock.
You didn't go try to find the bike.
You didn't go find the bike.
You went to go find them in Brooklyn somewhere.
We went everywhere in Brooklyn for the car.
And for the bike.
And for the bite.
Everything with me, to your answer,
somebody robs me.
Congratulations.
Here you go.
It's your day.
If you leave me alive,
I'm coming back.
I'm the king of,
see you later,
God.
No, thank you very much.
Hello.
It's just testing the guns.
Like, I'm not,
you know, like,
that's my solution.
To the thing.
So, you know, you get robbed, you're okay.
But I never seen the bike again.
They must have been for somewhere else, motherfucker.
They won.
I just, look, that's how I feel about karma.
That's how I feel about.
I stole enough shit to where if they steal my shit,
I always know, even to this day,
if I catch a counting stealing, I'd be like,
damn, you know, that's that time I stuck that nigga up
with the cowboy hat for that charge.
You know what I'm saying?
No.
You're the cowboy hat?
No, I'm just saying I was a very bad individual.
And I robbed people.
I used to rob people.
And even to this day, if I'll come out and they steal my car,
I'd be like, that's the Bronco.
We stole an 88.
It's going to come back.
Karma is the realest shit in the world.
And hopefully for us, it don't come out.
on our kids.
Because if you ever seen these
gangster dudes, then you watch these gangster
movies, shit be happening
to their kids. These guys who
be killing mad people, Al Capone,
this, this, all that.
John Gotti's son got ran over by a car.
I don't wish it on nobody.
I'm just saying the most dangerous
niggas, sometimes the karma
come back on their family.
I don't wish it on nobody. So thank
God, give me the karma.
Leave my kids out of the karma.
You see what I'm saying?
But I be knowing all the time.
My whole life has been based on karma.
Like I did foul shit to people.
And then when they come back to me,
I don't cry, just be like, yo, you know you did.
You did that to them.
So for the bike, it's just good ridden.
Yeah, the bike is gone.
We look for it.
And the car we look for it.
You be watching the show.
What's what going on?
This is beautiful right here.
Like, what's all building is incredible.
So congratulations.
I appreciate the salute.
Me and my guy,
I gave this guy,
diamond peace.
You know, peace.
Joe and Jeter, diamond piece.
What was it?
Christmas or your birthday?
Christmas.
The guy never wore it.
Maybe.
Listen.
No.
No, the man,
the man never wore the shit.
The other day,
he made me so happy.
We had a show together.
I pulled in the act that Joe and Jeter.
I said,
Dan,
them all.
finally bore the shit, man.
I look at this shit, he had the chain
on. I said, God damn, the man wore the shit, man.
It's crazy, right?
I'm sure you know that, man.
Now you know the...
The rollout, though.
Right.
What's up with the...
Because the brick by brick,
that rollout was true.
That shit was like a...
That shit was amazing.
Hey, won. I thank you.
And then, now I see the new...
The new rollout.
You got Gizi.
You got Gizi and then...
And that was...
You got some music attached to it.
You couldn't beat that.
That was God's doing.
You're walking with God.
You're walking with God.
We're definitely going to be going to God.
Now you're walking with God.
Bike ride on God.
Yo, listen, that was the most incredible timing.
I'll leave it alone.
But the timing of that rollout with GZ on it.
Right.
You know Gucci Man's his arch enemy.
No, no, we're not going to talk about that.
No, no, no, we're not going to talk about that.
Go ahead.
But that picture came up crying time
where the algorithm was on fire.
And I was just like, yo, is this
because I follow young GZZ?
I'm a huge fan.
And I say he never posts like this.
And then, no, but I would see it was an ad.
It was a rollout.
I saw, I just talked about you.
No, at first I just thought all of a sudden
Gigi just throwing up picks.
Like, because the atmosphere, the algorithm.
You know what's the algorithm going on that day that they dropped that picture?
It's one going on right now.
It's one always going on.
It's never stopped.
It's never turns off.
Listen, it's just alignment, man.
It's alignment.
You know, I met the algorithm.
Yo, I'm all right.
All right, yo.
All right.
Yo, Tommy's your flag.
You got your flags behind the couch behind the pillow.
Oh, go on.
Throw the shit.
Grow it.
We out of here.
That clip right there, James.
That's crazy.
No, I met the algorithm.
Yo.
I need you to get that ready now.
Yo, what?
Rhythm.
Alga.
You, last name is rhythm, man.
Crazy.
Yo.
No, I met.
Yo.
No, I met the algorithm.
It's crazy, do.
Yo, I'm a client.
Hello.
Hello.
I didn't know this episode.
so it's going to be that much fun.
Hello.
Let me explain, son of you.
I'm in L.A. Beverly Hills.
Right.
I go to a Jewish restaurant every morning
for breakfast, Nate Niles.
Old school Jewish restaurant.
I'm in there eating my breakfast.
The lady comes over, says,
Joe, the owner of Instagram would like to meet you.
I walk over.
He's talking to the dude Benny,
who directed Supreme.
What's the same?
shit, Supreme.
What's the movie where the guy was playing paddle?
Marty Supreme.
They was having a meeting.
So I met the dude and I said,
yo, so you all, he was like, yeah, he's young too.
White dude.
I met him, the algorithm.
So I said, yo, so you are the algorithm.
He said, he said, I am.
That's why Benny's meeting with me.
He wants to find out more about the algorithm.
I met the guy
face to face
that could turn your shit up like this
the algorithm
in human form
the Marty Supreme
dude was in front of him
trying to ear hustle him
figure out he could get more popping
on the algorithm
right?
He's like his movie lit.
No, no, the movie was lit.
He's just trying to figure out
the algorithm.
This is the guy.
I would assume if the guy
owns Instagram
he'd give you $100 million
followers in one day
or some shit, right?
What y'all talk about?
Nothing.
I would just kiss his ass a little.
Like, yo, my man.
You know,
you know,
yo, my man,
I want to be an algorithm.
I got the number one show on Netflix.
I want to be an algorithm.
Yo, think about me.
You could press the button.
This, he told me right in front of the guy
who won all awards,
that's what he's trying to do.
Right.
Get up in that.
He's over here trying to figure it out.
The guy said, all right, fuck it.
Yeah, it continued, man.
That campaign was perfect timing.
I appreciate that.
I appreciate that.
Oh, we got a new shoe here.
Listen, I bought gifts, man.
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Hey, it's us, the Jonas Brothers, and guess what?
We have some big news.
What's the news, huge news?
We created our own podcast called, Hey, Jonas, we invented a podcast?
Well, we didn't invent it.
We just contributed to it.
We're the first people to do podcasts.
Pretty, yeah, pretty wide range of podcasts throughout there.
But this one's extra special.
So how did we actually come up with a name, Hey Jonas, guys?
I honestly don't remember.
I think it was on a call about what we should call it.
Oh, we were thinking I'm originally calling it one of the early names of our band.
Before Jonas Brothers was...
This is how you guys remember it going down?
Yes.
I have a very different memory of this.
We were talking about a thing, a bit for the podcast,
for people could call in and say, hey Jonas,
and then I wrote down on my little notepad, Hey Jonas,
and offered it up as a potential title for the podcast.
But thanks for remembering that, guys.
Listen to Hey Jonas on the IHeart Radio app, Apple Podcasts,
or wherever you get your podcast.
Just listen. We don't care where you hear it.
Another podcast from some SNL late-night comedy guy,
not quite.
Unhumor me with Robert Smigel and Friends.
Me and hilarious guests from Bob Odenkirk to David Letterman
help make you funnier.
This week, my guest,
SNL's Mikey Day and head writer Streeter Seidel
help an a cappella band with their between songs banter.
Where does your group perform?
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Jacob Kingston grew up in an isolated polygamous sect.
We were God's chosen, kingdom on earth.
He felt destined for greatness.
So when a swaggering Armenian business,
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He doesn't look back.
Ferraris and Lamborghinis, private jets,
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I'm Michelle McPhee,
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When Jacob met Levant this plant to a billion dollar fraud.
But with two kings from entirely different worlds,
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The largest tax investigation in American history.
You need to tell me what you know.
Is somebody coming after me?
Jacob told Levan, you're ruining my life.
Listen to Kingdom of Fraud on the IHeart Radio app, Apple Podcasts, or wherever you get your podcasts.
Last night, a blown call changed a game.
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I called Reggie. Reggie said, if Reggie knew you got something for me, because Reggie ain't, I tried to give him to the show.
Wow.
So he was like, yo, I think they got.
Wow.
You see that box?
Would it make me happy?
Wow.
You see that fucking.
You see that fucking.
We're going to make me heavy.
We got white bricks.
We got white bricks.
Wow.
What's this right here?
We're going to toast a little 1800 for the white bricks.
Listen, I appreciate it.
To more success.
Yo, thank you so much.
To keep more drops.
Oh, no drinking yet.
Can I get some of the apparel?
Because I always get the sneakers and I don't ever get the gear.
You know, T.
You're going to get them right.
All right.
All right. Love is love.
Keep going, baby.
Love is love.
Whatever you do, never wear the low fruits.
Yo, this box is incredible.
This is the first of a time, right?
You know when you're getting money?
No, I've never seen that.
We did the brick by brick and it's similar texture,
but now we...
Yeah.
You're getting money, man.
The brick by brick was the same way, but the...
The box is like a set of block.
You're not.
I'm talking about the fucking box, the design of the box.
I've never seen this.
Look, Amy gave you...
You seen it before?
They even get it.
No, this thing's a regular joint ball.
They even put a brace around your joints and keep them.
But he did the first time.
Yeah, you know, there'd be some people don't.
I don't keep a box.
I don't keep the box.
Yeah, I need to get rid of it.
You got to get that the box.
You want to see what going on.
My shit, like a tidal way.
I can't even walk around the sneaker rooms.
Like, I can't even walk in the other.
How do you just float through them up?
It's embarrassing.
No, I got to walk on top of sneakers.
I'd have to invent some new shit.
I said, yo, it's turning warm.
Let's take all the, you.
how you take the Christmas
awnings.
Right.
Let's take all the
temps and throw them in the basement.
Like, I don't know
I don't know how to think of shit
no more.
I come in my house
every day with four-pins.
So the only
the other person
that I gifted already
was MJ.
MJ.
I was sure that.
We went to that.
Right.
Hold on.
Right.
So hold on.
Let him talk.
Right.
So hold on.
So a few weeks ago,
he was down in Florida,
met with MJ for breakfast.
And I gifted him
the first pair of brick out the brick.
Nah, you guys have a second
to get gifted. Man, this is
an honor, but we're true-
Who try this at home. Right, this is something different.
No, no, we choose
sneaky collectors, we appreciate it.
Right, so I know y'all would appreciate the moment.
I was going on, Reggie knew you asked something.
Right. Of course, like,
Reggie know what's going on, man. He can't come and empty
hand. This is it.
Right.
I see all these kind of like
nice, but they're fake color.
I asked you last time, they had like turquoise.
Fake color ways, bro.
People are excited.
They're just excited.
They want to be part of the conversation.
So they're making purples and grays and blues and all of that.
It was crazy, right?
I asked him he said that I was straight.
Right.
Some of them look good, though.
Some of them look good, though.
Some of them look at.
But it's the brick by brick and it's the brick after brick.
You feel me?
You got it.
Yo, y'all, Nigel, being that we're so on it.
Man.
100 million sold.
There we go.
100 million souls.
I was wondering what was going to happen.
No, no, you know.
The sneaker, yeah, what are you going to slow motion, lick?
You know, yeah.
You know, Rick.
Yo, let me tell you something.
Y, y'all keep throwing the flags.
You're blessed.
Listen, y'all keep throwing them flags from every direction.
I'm going to start, um, right.
He's going to be assault in here.
This borderline is taught.
What did you take?
Back?
Hit me like this.
Crazy.
Super five.
What the shit came like this?
Hit me on my fucking forehead.
Right.
Nigger trying to kill me.
Oh no.
This is nice.
Right.
Who's going to wear him first?
Me and you.
You're going to wear your shit today.
You think so?
No.
You were talking about the rollout, man.
So what people don't know, it was like when it comes to these rollouts and the ideas
and the creativity behind it,
that's coming from my side.
You know what I mean?
Like, I'm sitting there thinking about how...
Oh, no, you gotta work.
Right, like how I want to tell this story.
At all.
Let them talk!
We're thinking about how I want to tell the story,
how I want to engage the people, community,
and just bring these stories to life.
That's super important for me.
So even with brick by brick,
fashion show, the brick truck, all of that.
Like, cooked it up.
And now with brick after brick,
we're in the same type of...
Energy.
Same type of energy.
So we did a claw machine.
in LA about two weeks ago.
We had people come through...
What's a claw machine?
It's a sneaker claw machine.
Oh, like when you play the little video,
you try to win the game,
win the sneaker?
We put the sneaker in the pool machine.
I always thought those was a scam.
Yours actually somebody won.
We had a bunch of winners.
Yo, you know, that machine that you play in the sneaker stores
and you try to win the...
I always touch nobody with no sneakers.
Huh?
The court, he did it in real life.
Right, we had that in,
28th Street.
Had that in L.A.
And then we took over,
he said, what about 28th?
Yeah, he might start to swap the office.
Some funny money joint.
Yeah.
So we did that, and then we also took over the bikes on Nike campus.
So all of the bikes on campus are now branded brick after brick,
bike air.
And then we had the Jesus.
Shit too far for me.
I don't want to see the bikes.
You got to go to campus, man.
Say what's up, Joe.
That shit, Pauline like going to Alaska.
No, I'm telling you.
That flight damn there's seven hours.
You play if you fucking want.
That shit is like, when I go, I gotta go.
Somebody in Nike would be like,
Joe, we're having a special meeting
and we want you there.
And I'm like, she's.
Gotta go.
That shit like going overseas, that flight right there.
So everybody got the bike.
Right, with the bikes up there.
Crazy.
Man, thank you for the sneaker, man.
You're welcome, man.
And then the Jeezy lookbook was super crazy.
Oh, wow.
Shut down at the Brooklyn Banks.
Anything young Jeezy is fire.
He's authentic.
He don't do that type of shit.
And I just thought he was rubbing.
I rubbed paws.
I thought he was just like, damn,
Gizi is unusually posting all day today.
I'd never see him post like that,
but it was the rollout.
It's part of the rollout.
Just the time.
was magic.
Crazy.
Algorithm.
Also.
The algorithm.
Also, part of what we're doing now, too,
we got a record as well.
Music.
A record called Break After.
I want to play it for the first time.
Oh, we need to get excited, James.
Who got the record?
Play it loud, too, because there's a wax system on this floor.
Turn the volume up, because the record's crazy.
The knock is crazy.
Hey Doctor.
I used to spin that brick after brick to brick than a brick after being broke was a joke.
We were dreaming through the laughter.
Now I got the coach on my back.
Put so much time in my role, they need a nap.
Brick after brick to brick then a brick after.
I told my mama I was gonna be this.
You can ask her.
Now I got the coach on my becks.
I put so much time in my Pentech need a nap.
They still chasing the last ones.
Heavy is the hands that carry the Louis Bags up.
The first brick on.
open the door, but you're not a master.
Until you get cooking with your eyes closed.
Who gets a jack?
Conductive.
Conductive.
You know I'm brick made.
Climbed out of the kitchen, but I landed on the big stage.
Drood him with the whip game.
Cooking with my tongue out.
This spot flew high.
But we're the only artist that inspires me.
Crazy.
2026.
Crazy.
I ain't don't go.
I want it right.
You got the energy, man.
I really did things.
300 carrots in a big chain
World's word switch lanes
Almost went insane
No gloves
It's in my sister bitch I piss cane
The game changed
From the powder to the vein
Niggas on the bench
Talking like they in the game
Tell him I really footprint
Yay and I never hate it
Shit I can't believe I made it
Was MVP in a trap
And they raided
Brick after brick to brick
After being broke was a joke
I beat is quick
With dreaming through the laughter
Now I got the coach on my
Put so much time in my Rale, need a nap.
Brick after brick to brick than a brick after.
I told my mama I was gonna be this.
You can ask her.
Now I got to coach on my becks.
I put so much time in my Pentech need a nap.
They still chasing the last ones.
Heavy is the hands that carry the Louis bags up.
The first brick open the door but you not a master.
Until you get cooking with your eyes closed backwards.
Now you're ready for the brick after.
Brick after brick to brick then the brick after.
This is the school of hard knocks.
These niggas,
Want skip classes this shit classic
Homey wanted a brick I had a half hit and half that I didn't and mix matched them
I built this on the pavement from grandma's driveway to them stages told mama retire your boy made
Who that delo fish gal fragrance please
So it's potential so I front when he came to get I'm their favorite triple platinum pyrex spin a teen are four and better like a side bet
Nigel's all time sweats present with the time set kitchen in the spot straight out architecture who digests
Degress different kind of twist with this shit can name me a corner that we gonna miss with this shit
From the trench to the sticks and the mix are legit and strictly for the niggas that built it brick after brick after
Brick after brick after me broke with a joke we been dreaming through the laughter
Killed me right on my back put so much time in my role they need a nap brick after brick to brick the brick
brick brick brick brick brick I told my mom I was gonna be that you could ask her and now I got the coach on my back
I put so much time in my
Petek need a nap.
They still chasing the last ones.
Heavy is the hands that carry the Louis bags up.
The first brick open the door, but you're not a master.
Until you get cooking with your eyes closed backwards.
Now you're ready for the brick after.
That's hard.
World for mayor.
Safe to say that might be
that might be the hardest track I heard up here.
Man.
That's shit.
Yeah.
That shit too perfect.
Yeah.
Yeah.
Yeah, but you knew, right?
Thank you, thank you.
Rick Astor.
Let me ask you question, right?
Let me ask you a question, right?
Song, might be the hottest shit we played up here.
Let me explain something to you.
It's just a bit, bit, bit, and he paused,
and you already knew.
How do you know that was, like, you didn't even hear a voice?
You heard bin-pip-pit, and it paused.
And I already seen your face, your shit went like,
like you knew what it was going to sound like.
Like, did you know it was going to sound like that?
I had it.
I had it.
You had an idea when you heard the bit, bit, bit, bit.
You know, that, that's pretty crazy.
Because once I heard it, I was like, okay, this, that vintage,
this some shit, Jay-Z would have ripped down back in the day.
You know what I'm saying?
That bit, bit, bit, bit.
He heard, like, two balls.
It was like, he knew something crazy was coming.
You knew we had that emotion.
I didn't know, but that's what we talk about.
That's why guys like you,
you know, deserve everything you got.
You understand the culture.
You understand the streets.
You're moving in a corporate setting,
but still know how to touch the third round.
It's important, though.
You know what I mean?
It's the most important.
It's extremely important, bro.
You don't understand that.
So, like, think about what I do,
and I'm out riding my bike.
I'm outside in the streets riding all the time, right?
Like, I'm in neighborhoods all around New York City,
all around the world.
So I'm interacting and appreciating
what's going on around from the music
to the food, to the fashion.
Different from a car and in the bike.
Way different.
Because you're in the bike, you hearing people,
you see what everything is going on in the car,
we just drive by.
You got your own music on.
You think we're seeing it.
Yeah, yeah.
You want to engage more.
I'm exposed to the elements.
So I'm being inspired by everything I'm seeing.
You get beat up and robbed off the bike too.
I got to catch you first.
No, that's a very dangerous position.
No, I'm telling you.
You got to catch him.
He might DMX that bitch.
I'm telling you, you're hitting a motherfucker with the back tire.
Bam!
Keep your pushing.
But it's dangerous in them streets riding around like that.
That's a real deal.
You got to keep two eyes open, man.
No, you have to.
Because you really, I know exactly, like, why do I know that?
Because I'm always in the car, but I do know that you're outside.
You hear everything.
You see everything.
Right.
You know, when you're in the car, you know, you think you're driving.
through Yonkers
through the Bronx,
but we're not really on the block
with Bete de Toto.
You know, there's a nigga on this
149 for 30
he got a truck
and he's called Beteete de Toto.
He got the, yo, my man,
he on Instagram,
he got the state,
spanned the steak
with the fucking plot
I know it was in the fucking shit.
I told Rich Player,
yo, we're going to 1.49 for 3rd
for Beteady.
That's a part.
That's a threat.
That's a threat.
Oh, no, you're not.
Yeah, don't let him get that shit.
No, risk player said,
you ain't going to that shit.
shit, that shit going to blow.
Get the fuck out of here.
I told him, I said, yo,
but where I did go.
But you went.
Right?
Because I've been on a real diet,
you know, I'm like,
health is well, bro.
Health is everything.
So I've been like, you know,
really, really not eating carbs.
But that day,
I felt like a fat fuck.
Like, I really wanted to go bad.
So I was about to go to 149 for third
to be tecun-toto.
He got a truck over there.
His food looks amazing.
But I went to Patsy's.
And Patsy told me,
Recently.
Two days ago.
Okay.
We've seen you at Paso.
My favorite pizza is.
My favorite pizza is incredible.
Let me tell you what past these pizza did for me.
I've been going there in 40 years.
I'm hanging out with the owner.
The owner's my man, beautiful guy.
And he said, make him a pie like you make it for me.
That's what you got to do.
It's a different type of pizza pie.
It's different right there.
Holy Christ!
What is on it?
It's the dinner.
This pizza you ever seen in your life
is almost like a cracker, but it tastes like
the shit is overcooked.
Jesus.
Christ, this is the best shit I ever
look like a real pie?
It's the same pie.
But the owner, he makes them cook it for him
like overcook it.
And it's the thin.
That shit is like you eating
a cracker.
It's the best shit.
But it's pizza.
When you go say, y'all, I want it like the owner.
They're going to bring it
out for you. I never ate pizza like
that. And I eat Patsis. I already love Patsis.
But that shit,
they said it's a spot in Mount Vernon
is really good. Johnny's or something?
Yeah, somewhere is up there. Patsy's talking.
They know about it. You know, we're talking
about who's the best pizza shops and
is it Loo Cali, is it this, this, that.
Shout out to Luke Coney's too, though, man.
Collies is crazy. Huh?
The Collies is crazy.
They ain't fucking with Patsies. I can promise you.
That is, Swiss.
They ain't fucking.
It ain't fucking with Patsy, no way.
But when the owner Patsy tells me,
yo, you ever been to Johnny's in Mount Vernon?
I'm like, it's a little hole in the wall.
Oh, bud.
Crazy?
Yeah.
Johnny's got a little bit.
They got a little bit.
Joe and Jada show.com.
We got new merch.
Fresh off the presses.
Go get it.
Bay.
Out of big.
Bomb.
Going Jeter's show.
com.
You can get these little.
call for a t-shirt,
winner-a-a-a-a-a-a-a-a-a-a-a-a-a-a-a-a-a-a-a-old.
Showa-Jatisho.com, go there, get it.
And please don't ever,
the one time I'm not supporting
is if you come with them loafers on your feet.
Oh, fam.
I don't even know what that is.
It's a loafer in the street.
I learned about those groups.
The astronauts are wearing right now
going around the fucking moon.
Mark, the astronauts are wearing them shit.
They're floating in the head right now.
I think you know what the
get Joe for his birthday.
The loafers?
Oh no, I commit suicide.
I will vomit.
Custom pair.
Who are some of the brothers you looked up to
that were already competing
in the bike space,
you know, that you looked at
and he was like,
damn, I want to be nice, like dumb.
And so, believe it or not,
man, I signed to Dave
Merrill when I was 18.
And Dave was super legend, right?
So for those of you who don't know
who Dave Merritt is, he's like the Michael
with Jordan of BMX riding.
Wow.
Super legendary, like, set the tone, had video games and crazy endorsements,
won a bunch of X-game gold medals.
And I met him when I was 17.
I ended up signing when I was 18.
Changed by life forever.
Yeah.
And so, like, RIP.
Oh, he passed away?
He passed away.
Young?
Yeah, man, young.
Unfortunately.
What was it cancer?
Yeah, CTE.
From falling all the time on the bike.
It's one of those situations.
Shit, I think Rich Player got CTE from the only...
You can't wish I don't nobody, man.
You know how you see these movies?
My wife always watching Lifetime.
You know this channel Lifetime?
Yeah, we do.
It's always the man killed the wife or the wife killed a man.
She meets a side dude, get him killed.
Whatever the case may be, we already toasted, brother.
We can't toast 46 times.
Listen, right?
But my thing is,
you see the Lifetime channel,
the husband killed her.
It's the same shit.
The husband killed the wife.
The wife killed the husband.
Why was I talking about this shit?
Right.
What was you saying before that?
No, no, because you know when the girl,
everybody think everybody love each other.
They're happy.
When the girl died, when the woman died,
they're coming in there.
What's the problem with the husband?
Was she cheating?
does he got a fucking will this.
I'm letting y'all know if I die
on the side of the highway,
he was rich player to guard.
CTE.
Yo.
It's CTE.
Yo,
how are you going to wish that on your viz,
bro?
That's great.
No, I'm telling you.
No, I don't wish to die.
He got it already.
I'm going to warn you
ahead of time.
I'm in the car where he was that.
What the fuck I tell you, man?
I just said,
Rich, why you sound so violent,
buddy?
I'm your friend here.
He said, fuck that.
Like, yo,
you're the C.
acting up again, Rich?
Yeah.
Because your shit.
Your shit.
And he got that shit.
But yo,
listen,
yo,
Nigel.
Oh, man.
This is important.
My brother.
Thank you.
Thank you for coming.
When the bricks after they drop.
And the brick afters drop in May,
we can't at least exact date just yet,
but it's May 2020.
God,
I called him.
You know what I mean?
Let me tell you something.
Your shit going to be a frenzy.
I hope so.
These kids, let me tell you something.
That's the plan.
At that.
where you won't sneak of the year.
It was the coolest shit
because you was in the truck
and they had you live
and you was like,
yo, I'm right outside.
I got more sneakers and goodies.
When I tell you,
the whole 2,000, 5,000 people
went, they left us.
We was in there like a desert by myself.
Come outside.
The whole place got up
and ran outside.
Like, that shit was over.
I seen the footage and I was like,
I was there.
So I'm sitting on stage.
just 5,000 people.
You was like, if you want the brick by brick,
you missed your chance.
Come outside.
We're just giving them the whole place.
And gave them out.
We had to put them on a sneakers.
They had to win them.
You did what?
Dude, sit there's out.
Oh, sneakers out.
But people were outside hitting on the sneakers out.
That shit was crazy.
You said that shit.
I never seen a place clear out like that.
I thought it was maced.
They maced a place.
Check this stuff.
The footage is crazy.
I was crazy.
I was there.
It was crazy.
Well, I'm trying to tell you.
They don't never believe I'm there.
They think I'm captain.
I'm on stage.
You said, well, come outside.
The whole place left.
Clear it out.
Not.
5,000 people out of that bitch in one second.
But that's the beautiful thing about what we're doing right now, man.
Everything is focused on creating that energy,
giving back to sneaker culture, making it's exciting again.
You know what I mean?
So that's probably building the rollout still with we all.
Yeah, and they lost the excitement.
You know, somebody like me,
they've been collecting for so long.
I remember I went to where was it in Vegas?
I don't want to say the name of it
because they were good.
No, no, because they were good people.
They had like convention.
One of the sneaker conventions.
I don't know if it's complex.
I don't know if it's sneaker con.
I don't know whatever it was.
I went up in there and I felt like cemetery.
This was like last year.
They had one of them conference.
I went up in there and I was like,
they had nothing.
They had no fluidity, no people around.
I was looking like,
this, that's the dick.
I didn't even go
a lot sometimes.
No, that was nice.
Yeah, that had a little bit.
That was a vibe.
Yeah, that was a vibe.
That was a vibe.
That was a lot.
That was a hundred million percent better than the one.
I went to Vegas.
It was like, you wanted to cry.
You walk up in there.
I was like, and that's why
not to give it legs,
but that's why I start popping shit.
I try to tell people I want to battle
them and this, that just to bring
the excitement.
Just to bring this excitement
back to sneaker culture because
I was here at a time where
I'm not talking about resellers.
You know, I got to the point, he's like me.
Right? He actually
is dangerous.
He's really
addicted to buying sneakers
like me. He'll tell me what's in my store
before I know. It's like, yo, y'all got the pink
air max. I picked them shit's up today.
And he ain't just my store. He's in 10
stores in New York.
He buys sneakers. He buys sneakers.
Right?
But it felt like when kids were coming up to me, right?
Because I start thinking I'm confused.
Maybe the loafers are hot.
Yo, I'm confused.
I ain't having it.
I can't see it.
You loaves are going to run right now.
Maybe the loafers is hot because a new sneaker come out.
I've been waiting for and I'm like, yo, this color wave is crazy.
And I have kids tell me in the store, oh, gee, they ain't we sell them.
dang hot
What's the shit?
Do you like the sneaker?
I gotta get what you like.
Or does it gotta be re-sale?
This bullshit.
I'm looking at a sneaker that I know for a fact.
My eyes are telling me,
you know, this is hard.
You put a fucking outfit with this.
You're smashing them.
And the kids is right next to me.
The guys are supposed to love the sneakers.
It's like,
they ain't doing nothing, no.
He ain't reselling.
Yeah, anybody buys.
They ain't reselling.
There's some reasons.
Everybody buying sneakers for different reasons.
People want to get flies.
People want to resell.
You know how the game goes, man.
You know, my man, rest of peace, because you hear
and you want a sneaker at a year,
so I got to mention Clark Kent,
the great legendary Clark Kent.
Shout out.
What Clark Kent used to say,
addicted to fresh, right?
Fact.
That's it.
Addicted to Fresh.
Shout out to Clark, man.
RIP.
This ain't that?
That ain't this.
It's cracking kiss, God-Camping.
Make some noise for Nigel so best.
Brick by motherfucking brick.
Brick after.
Brick after.
The shoe and the song is incredible.
Crazy.
Hey guys, it's us.
The Jonas Brothers.
I'm Joe.
I'm Kevin.
And I'm Nick.
And guess what?
We created our own podcast called,
Hey, Jonas.
We invented a podcast?
Well, we didn't invent it.
We just contributed to it.
We're the first people to do podcasts.
We get to ask other people questions because we're sick and tired of being asked questions.
Well, sick and tired of just a street.
wrong way to put it, but, you know, tired and sick, tired and sick.
Listen to Hey Jonas on the IHeart Radio app, Apple Podcasts, or wherever you get your podcast.
Just listen. We don't care where you hear it.
Another podcast from some SNL, late-night comedy guy, not quite. Unhumor me with Robert Smygel
and friends. Me and hilarious guests from Bob Odenkirk to David Letterman help make you
funnier. This week, my guest, SNL's Mikey Day and head writer Streeter Seidel, help an
a cappella band with their between songs banter. Where does your group perform?
We do some retirement homes.
Those people are starving for banter.
Listen to humor me with Robert Smigel and friends on the Iheart Radio app, Apple Podcasts, or wherever you get your podcasts.
Last night, a blown call changed a game.
This morning, the internet lost its mind.
And nobody's telling you exactly what happened.
That's where sports slice comes in.
I'm Timbo.
In every episode, we're cutting through the noise, breaking down the biggest moments in sports and giving you the real story behind the headline.
And we're going straight to the source.
the athletes themselves, their locker room stories, their reactions in the moment, and the stuff
nobody gets to hear. Listen to SportsSlice on the IHeart Radio app, Apple Podcasts, or wherever you get your
podcast. And for more, follow Timbo Slicalife-Life 12 in the TikTok podcast network on TikTok.
I'm Michelle McPhee, and I've been unraveling the strangest criminal alliance I've ever reported on,
a Mormon polygamist, and an Armenian businessman.
Multi-million dollar house, Ferraris and Lamborghinis, private jets.
a billion dollar fraud.
But how long can this alliance last?
Tell me what you know.
Is somebody coming after me?
Listen to Kingdom of Fraud on the I-Heart Radio app,
Apple Podcasts, or wherever you get your podcasts.
