The Herd with Colin Cowherd - Joe and Jada - Ralph McDaniels on Tupac in Juice, Video Music Box, directing Nas & Wu-Tang
Episode Date: August 21, 2025Fat Joe and Jadakiss are joined by hip hop legend and Video Music Box host Ralph McDaniels. Joe and Jada pick Uncle Ralph's brain about hip hop history, from being on set with Tupac Shakur and Queen L...atifah on the 1992 cult classic 'Juice,' to his 2021 hip hop documentary 'You're Watching Video Music Box' directed by Nas, to the list of iconic music videos he directed or produced like "C.R.E.A.M." by Wu-Tang Clan, "It Ain't Hard To Tell" from Nas' album 'Illmatic,' and "Burn Hollywood Burn" by Public Enemy featuring Ice Cube and Big Daddy Kane. Joe also recalls a story of getting pulled up on stage at a Big Daddy Kane concert and witnessing a legendary freestyle by Tupac and The Notorious B.I.G.6:30 - Uncle Ralph's impact on hip hop 12:30 - Fat Joe & Big Pun causing mayhem in Yonkers 17:00 - Uncle Ralph's hoarding legendary footage 35:00 - Directing Nas, Wu-Tang, Public Enemy videos 42:00 - Juice & Joe's LEGENDARY Tupac & Biggie story 1:04:15 - Video Music Box Experience [Timestamps may vary due to advertisements]See omnystudio.com/listener for privacy information.
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Who thing cream
Nah, that ain't hard to tell
Ray Kwan is
incarcerated scoffice
Public enemy
featuring ice cube
Big Daddy can't
Burn Hollywood
Burn
What the
What the
What the
Yeah
What up y'all
It's the Dawn Carter
Junior
Your boy Jada kiss
You know what it is
The Joe and Jeter show
Every one of our shows
Is legendary
and iconic
and all of that.
So we don't even, we neither hear nor that.
But once again today,
ladies and gentlemen,
animals of all kind,
make some noise for our big brother,
uncle,
slash mentor,
slash everything to the culture.
Ralph McDair, you.
Woo!
Salute, salute, salute.
Joe and Jada.
The streets been talking.
They said, I need to be on this.
show. I'm here. We give you flowers every...
Well, sure. All the time.
Almost every show or every other show,
we make sure we present you
with some flowers, Uncle Rob.
I hear, I hear. That's what I said. I said,
okay, I mean, those are my peoples. Why not?
I need to be there. You know, Ralph, I'm the dog.
Yes, of course.
Yo, well, hold up. No cat to then.
Tell them again. Tell them again,
Ralph. You're my friend. You're my friend.
Listen, you're Rob. You ain't let me do it,
you ain't let me do it, though. You ain't let me...
All, all. All right, all right.
I'm the dawn.
Yes, sir.
So wherever I go, I run shit.
I don't care who I deal with.
It is what it is.
I'm a boss.
I'm a darn.
I was coming and I said to myself,
there's only one, possibly one man on the earth I could call my big homie.
Yes, sir.
And that would be.
Thank you.
Thank you.
You are the dawn or this whole shit.
And if, even though your documentary went super platinum,
if they're not in tune,
what we do here is we do it for the love of the culture.
This is the man who basically created the whole video concept of the culture.
If you see rap videos,
the only place to see it on Earth was video music box.
Right.
They should have me on the BET or wasn't able to cancel it.
If you ever try to work something out with them,
I'm sure my name has come up many times,
But I would love to do to work with work with them
because, you know, you can have the stars
but you got to have the street there too.
You got to balance it out.
You can have big, big names and nobody comes.
And they, but we need to have the locks on that show.
We need to have, we need to have the real, real streets.
And you got to balance it out, man.
And hip-hop sometimes be a little bit over-the-top.
And so you got to balance it out.
And I think we did a good job of that,
42 years of video music box, still rocking and rolling.
The longest money show in the world is.
Yo, my mom just passed away a couple of months ago.
My mom's watch video music box.
She would tell me everything.
Yes.
She'd be like, Ralph is still going, Joe.
He had this one up there.
He had that one up there.
It's like, Your Honor, I've seen the City Island.
She know everything about hip-hop.
She's a big fan of video music.
I was at City Island Friday.
I go once a summer just for the vibe.
Because it's a vibe when you go to City.
At the end.
Not at the little fancy spot.
You go.
To the end.
That's the first one in the first place.
You go there.
Shout out.
Yeah.
No, not a shot at.
At the end, Johnny's.
No, no.
City.
You really get sheep in cities like.
Johnny's and Frankies.
Johnny's.
Tony's.
That's the real shit.
That's the real shit.
Shout out the Lobster house.
I go there, too.
I sit down in there and people come from all over from 50 or 60 to 20.
Yo, thank you, Ralph.
Thank you.
You still doing it.
I'm like, oh, this is what, I just go for the vibe, you know?
You see the young people coming out and they still know who I'm like, oh, I didn't even know y'all
knew what I'm watching now?
I'm watched Saturday night.
I'm like, oh, all right, I got to play some young stuff.
Did you think it was, it was going to have that effect?
Did you think you was going to change the world?
Because you changed the world.
Yeah.
No, I didn't know it was going to be like that.
Just like hip-hop.
I didn't know it was going to be like what it is today.
Look, here we got all this going to.
on. But I knew it was going to be important for the people who loved music. I loved music.
If you love music like I love music, you're going to like this because I'm putting my heart into it and I think that you're going to dig what I like.
And that was the beginning of it. And then one day I tell it in my documentary, I'm on the train.
And like the thug, you know, on the train back in the 80s, you could get.
They still throwing people in front of, they threw somebody in front of the train last night.
Right.
It's still very violent.
Yeah, you got to be, keep your eyes. Be aware.
about going to trick.
But this is, all right, well, you can get robbed.
He's telling you the same shit.
So I'm sitting there and these dudes is like, boom, I'm in Brooklyn.
Deep in Flatbush, I lived in Flatbush, Brooklyn.
First train, I'm like this.
They're looking at me like, mean mugging.
I'm like this, like, oh, okay.
So either I get off at the next stop and punk it out,
or I just see what happens.
Let's just see what happens.
So they're talking, but every once in a while, the energy keeps coming my way.
So I'm thinking they're waiting for the moment to get me.
So nothing happens
I get like 10, 12 stops
I get ready to get off
To go to the video
I was going to the office
And they say
Yo, you're the dude
That be doing a video show
And I said, yeah
Yeah, we like that shit
Man
I'll make the same say this shit
Like 12 stops or though
I'm like this
But that's New York
You know, you never know
Because we're gonna look at you
A certain way
You know
And the streets is gonna be
You know
You can either go left or right
You don't know
You have no idea
No.
But you controlled the streets.
Yeah.
And you said what was hot.
No, no, you always, thank God.
You always kept it calm.
But you always set the tone.
If you went to a spot, the shit was sold down.
Everybody wanted a shout out.
You know, you created shout out.
That was a light back in the days.
That was like, you know, you was involved in the show.
Shout out.
Right.
And I played it.
That was crazy.
That was crazy.
I was crazy.
I don't let me get a shout out of everybody.
Yeah.
Nobody was saying that.
through the joy skis off the white.
You know, Donald Trump Jr.
posted the joint ski.
You know what's going on at WNBA?
They throwing green dildos on the-
Joint ski.
Trump did that?
Trump Jr.
He had a video of Trump throwing a joint ski
off the white.
Yo, this shit is crazy, man.
Trump Jr. do a joint ski off the white.
No, he showed Trump throwing a fucking some joint ski
and Trump liked the shit.
No, it's out of control.
It's out of control.
I'm sorry about that.
but he definitely
Donald Trump definitely said,
yo, let me get a shout out.
Oh, yeah, no, absolutely.
He might have been on one of his shows.
He'll put shoutouts with Joitsky.
That was the most hilarious shit.
You know, man, thank God you're my partner
and you're witty and you're funny.
Yo, Joyce.
No, that was,
yo, but you envision shit like this for me.
You gave me an opportunity when I was a kid.
Man, you let me host video music box.
So, Kiss, let me tell me.
tell you the story about this guy right here, right?
He comes to my office, my office on 31st floor.
He's got to the elevator never worked.
And I just fat, fat, Jim.
He was real fat Joe.
So how much I wanted it.
Listen, all the time I was walking up.
What?
There was a Puerto Rican lady who was the security guards.
I figured it out.
They started talking Spanish.
And he's going getting in.
I was on him, I mean, but you put me to host and changed my life.
You started taking me serious.
It was like, all right.
He's really going to rap.
He's really going to do something.
How'd you lead to do that when he got up?
I told, I never heard Joe.
Take it and get up there.
Yo, I remember, if you could ever remember the scene
in Carlito's way when the fat dude was in Carlito,
I would use to, by the time I got up there, my shit was like,
Hey, Ralph.
See me like, when you go into,
day.
Like, I don't know.
He said, I want to go wherever you're going.
And that's what we did.
And we took them to wherever, you know, I'm hosting something.
We're doing whatever video music box somewhere.
We took, remember in the Jersey.
They booed you.
Zanzibu.
You didn't have a wreck.
Zadry.
You remember, right?
If you wasn't from Jersey, they hated you.
I don't care who came there.
And Joe got on and before he could get two words out.
That happened to me in L.A. too.
Two weeks later, Flojo comes out.
Everybody's happier.
And I told him that.
I said, wait to your record drops.
It's going to be different.
Once that Flojo hit that, that Rick to scale.
Yeah.
You know, the fix was it.
You know, Ralph ran this, he ran all of it.
You know, that Flojo was on every day.
Yeah.
You know, I'm a worker of video music.
Imagine your worker puts out a heat rock.
He had that shit ringing the oil.
This is Flojo by Fat Joe on video.
And I hear him tell
the Cap stories. He exaggerates a little bit.
A little bit, a little bit, a little bit.
I was there for some of those things when it happened,
so I know some of it is true.
I know a majority of it is true.
Most of it is true.
If I tell you 100 guys, it might have been 25.
I'm going to keep it up.
That's about the only thing I can see with Katka.
All my shit is backed up.
Every seat.
I got work.
There is a lot of guys who do.
took smacks to the face out there
that y'all called the biggest legends in the world
that they're wearing it well and they're looking
at this show and they're like that boy
is not lying. I'm telling
you the truth. There's a guy. Somebody had to
get punished him. I'm telling you these stories.
I'll rob the gym. I punish this one.
This. Somebody's father
was punished out there
and knows it.
It knows.
It knows it.
You know, I had to go to Yonkers one time.
I heard you run a scrap.
Hold on a scratch. I heard of you.
You heard I threw the whole block on the floor.
Don't hear that.
The whole.
The whole block on the floor.
The whole block?
I didn't hear it.
The floor.
You know they're going to comfy.
No, no, I'm not going to say it.
It's the truth, though.
I love it.
I hear you throw a whole block on the floor.
Because when I turned around, Raoul and them boys had some things out,
and the whole block was on the floor.
You want to say that.
I took a guy I'm punishing them, right?
Don't know a true story, but the guy's smart.
He's trying to get away, right?
So he's trying to climb the wall.
Right, right, right.
And you know, a car pulls up.
The door opens.
No, this, let me tell you about this, right?
Because I got a, listen.
I got a lot of friends in Yonkers.
Listen, I love Yonkers.
I'm not, this is my ass.
I know.
Let me say a story, though.
I know this.
I don't know.
All it into this shit.
I'm gonna tell you if they ain't paint the picture for you.
I'm gonna tell you.
So we go out there, I get busy immediately.
I'm like, who?
They're like him.
It's on.
There's nothing to talk about.
Let me see.
Hold on, hold on.
Guys, half his size, though.
He could have seven feet tall.
I didn't know what he looked like.
You gotta let the people know.
What I'm talking about, it's a whole block,
look like a big drug block and heart.
That's Elliot.
You know the block.
All right.
This ain't a cat.
There's no cat.
Okay, but the picture I'm trying to paint to you is I'm on this guy.
A guy trying to get away, right?
He fast.
Boom.
When I turn around, the whole block is on the floor.
Raoul and my man, rest of peace.
Well, both of them passed away.
They got them things out, the extra rusty.
Out in the middle.
Everybody on the street going, yo, this fucked up, man.
This sucked up.
Then the car comes.
and the door open
and the car's so low
when the guy got out
because I'm trying to get him right
the guy's trying to climb over the gate
I don't even know this of it right
I turned around the shadow
this big pun
with a fucking bat in his hand
and he's a bat look like a tooth thick
that's how fucking big pun was
and the shit he twirling the fucking bat
and he's going like this
and the whole block said
oh shit
he wasn't rapping yet
like he wasn't rap
oh they just so big shit
this was like mugsy butt in your lip
like this was some movie shit
he jumped out the car
he five hundred pounds with a bat
when they was already on the floor
when they seen punt
the whole
fucking block
said oh shit
and the get is trying to get away
from the on the gate
and pun hits him
He goes, aye.
Want to hit someone on the other side.
No.
Anyway, that's not caught, guys, by the way.
We'll find out soon.
I know going to get a lot of calls.
They know the truth.
They know the truth.
They know the truth.
It's just one of 10,000.
You do a lot of parties, man,
that could have got really, really violent.
I was right in the middle of it.
As soon as I seen you and I could tell the energy
was getting ready to have it.
I'll turn that light on.
He's going to do a shout-out right now.
We're going to do an interview.
Joe's like, what?
Revert the engine.
It's killing.
You know what's crazy is
this industry basically
commercialized
in front of your eyes.
So like when you got footage
in your documentary of Mary 17,
bro,
where was that show in Yonkers?
I was in Brooklyn.
No, it was a kid.
Yonkis because we was never on it.
You know, as much as we went home,
and watched it.
I saw your videos.
I saw you.
No.
I saw your video.
See me.
I never gave a shout out on video.
No, no, no.
I seen your video.
I'm going to.
Yeah, but I wanted to see myself.
Kiss.
I'm going to pull it out.
I'm going to pull it out.
I'm going to prove you wrong, kiss.
You're wrong.
It better not be in an ancient time.
What you said?
Everything is ancient from back then.
It can't.
Yeah.
So it got to be, this.
Don't pull out three months ago.
I bet you was.
like at a basketball game or something.
You're gonna be going to go, oh, where we did you.
I got no beef ever in my life
for Ralph Lee Daniels. I love him.
I love his family.
It's one beef.
My wife, my wife says,
just before you start,
she loves me. She loves me. She loves you before I came
to see you today. And my daughter, Kim,
so they love them. I love them.
And Kim, I got your tickets for the show that got postponed.
Uncle Kiss got you with even better VIP seats
for the cash money tour.
Word up. That got postponed. I got you.
She had already done her nails. She was ready to go.
But let me ask you, right?
So, the beef is, I feel like, I don't know if it's a financial thing.
Yes.
But I don't know if you hoarder the film.
But you're like the original Johnny Nunez.
You know how we never see the pictures?
He's got footage of Biggie and Nas rap and this and that, that, that, that.
He, what are you going to do with him?
We should do something with Rock Nation.
And the being that we, you know, we're moving like that.
Let's do it.
Let's do it the big way.
Let's do something with us.
I'll get it done.
I walk up right after this.
Let's do that.
I walk right up.
You and Kiss.
Do, one million percent.
I want you.
You see Kiss and got you got you in the mix.
You know what I'm going to do that.
You got to do that.
You know what I put me in?
You know what?
You don't know what.
You don't let me.
You don't let me take this shit because of me.
I watch Ralphie take this shit because of me.
I watch Ralphie interviews.
They be asking them and like, oh, man,
why they had to go to.
they were about.
Yo, tell me about Fat Joe.
You shit, real or not?
Oh, yeah.
He'd be like, you know, it's real.
You know, this.
Kiss.
I would hate to be him with Fat Joe.
He's my business.
But what kind of shit you're hearing on the streets by Fat Joe?
They love you, man.
They love you.
Joe, look.
You low.
Matter of fact, shout out to my man, Babyface Ray from the D.
He hit me like a week ago.
Yo, Fat Joe's the best human being in the world.
Oh, shit.
Baby face was good, baby.
Real D.
The real deal.
For those who want to say,
oh, this about Joe or this about whoever,
if you wasn't there,
how can you say that?
Yeah.
How can you see that?
That's his point.
Yeah.
Home point.
That's his.
Yeah.
He stands on that.
Home point.
You got no right to say none of that.
You was, I was there.
You wasn't there.
And my thing is,
if you were there.
Right.
Then you know.
So, rest of peace,
Ray Dejean.
Thank you.
We went out to the funeral.
Yes.
Yes.
Right?
everybody there I knew
right right and everybody
playing the point of hip hop
whether they danced or it was
beasts or it was this
or this so if you play the game
in hip hop coming up
I know you I knew
D&Y when they introduced me to you
anybody who played any
type of shit it could be X-Klan
it could be this
Fat Joe was everywhere
I knew them all so when you
come rapping duke
no no he was before my time
but if the
man, so if you
talk and shit about hip hop,
the birthplace, the this, the
that, and you live in Seattle, my man,
you're not valid in this shit.
You was not dead.
You just gonna throw a shot of Seattle.
No, I don't mean, we love Seattle.
What I'm trying to tell you is that people
who lead these claims,
these false claims, they're not from me here.
Kiss is what I'm trying to take.
It's like me saying something about Atlanta,
and I don't really be there.
I don't know.
And I'm sure there's some things about Atlanta
that are unique to Atlanta.
And that's it.
New York got its own thing.
You know, and every city got their own thing.
You know, and when y'all go there, you all know that.
No, but we're going to move like this.
They always hold the grudge against us, though, for some meat.
He got, I don't know what that, what it is.
I don't know what we did.
I don't know what happened before our times.
Also what happened here that didn't happen in everywhere else was Latinos and blacks
grew up side by side.
Facts.
Next door, 5E, I go to Ms. Laverne's apartment to go get the barter, to salt, the disk.
Right.
So when you got racism and segregation around this country,
where they just don't get how New York Latinos and blacks just grew up together,
family, integrated, all that.
So they're looking from somewhere else from a different lens, and they're like,
that's why they don't understand it.
That's why this country is in the state that it's in right now,
because of putting people over here.
You're putting immigrants over here.
You're putting white folks over here.
You put in Asian people over here.
What are we talking about?
We all live in the same spot.
What are you talking about?
That's why the country's in the situation that it's in.
It's got to change because we're going to continue to see bad things happen to an economy in New York, in L.A., in Arizona, wherever.
It's going to be, we have to come together.
And New York has done that.
We don't have no problem with that.
But it's got to change.
Hey, it's us, the Jonas Brothers. And guess what? We have some big news.
What's the news, news?
Huge news.
We created our own podcast called Hey Jonas.
We invented a podcast?
Well, we didn't invent it. We just contributed to it.
We're the first people to do podcasts.
Pretty, yeah, pretty wide range of podcasts.
We're starting a trend.
But this one's extra special.
So how do we actually come up with a name Hey Jonas, guys?
I honestly don't remember.
I think it was on a call about what we should call it.
And we were thinking I'm originally calling it one of the early names of our band before Jonas Brothers.
This is how you guys remember it going down?
Yes.
I have a very different memory of this.
We were talking about a thing, a bit for the podcast, where people could call in and say, hey, Jonas.
And then I wrote down on my little notepad, Hey Jonas, and offered it up as a potential title for the podcast.
But thanks for remembering that, guys.
Listen to Hey Jonas on the IHeart Radio app, Apple Podcasts, or wherever you get your
podcast. Just listen. We don't care where you hear it.
Another podcast from some SNL late night comedy guy. Not quite. Unhumor me with Robert Smygel
and friends. Me and hilarious guests from Bob Odenkirk to David Letterman help make you
funnier. This week, my guest, SNL's Mikey Day and head writer Streeter Seidel. Help an
Acapella band with their between songs banter. Where does your group perform? We do some
retirement homes. Those people are starving for banter. Listen to humor me with Robert
Smigel and friends on the I-heartedly.
Radio app, Apple Podcasts, or wherever you get your podcasts.
The French Open is one of the toughest tests in tennis, and I know firsthand because I competed
there myself. I'm Renee Stubbs, and on the Renee Stubbs Tennis podcast, I'm breaking down
everything happening at Roland Garris, every match, every upset, and what it really takes
to win on clay.
Genschen win.
I mean, she went down in three to Rovachina, but I'm delighted.
She's an outsider to win the French, me.
And she likes Clay.
Listen, Lena Rubakina is arguably the best player in the world right now.
And I actually can win on any surface.
Because if she's serving, well, good luck.
Consider this your court side seat to the French Open.
Listen to the Renee Stubbs tennis podcast on the IHeart Radio app, Apple Podcasts, or wherever you get your podcasts.
Presented by Capital One, founding partner of IHeart Women's Sports.
Hey, I'm Jordanano.
You might know me as that loud guy who yells out, help on the internet.
Help!
Somebody, please!
But there's so much more to me than me.
I'm an actor.
I'm a comedian, and recently, I've become quite the helper myself.
And on my new podcast, Hope from a Hypocrite, I'll be changing lives,
helping people in need with my sage advice and thoughtful solutions.
Sike! I'm a comedian!
I'm not qualified to give good advice.
Join me and my comedian friends as we riff rant
and recommend some of the most legally dubious advice known to man.
If I'm calling you, even if you're on your phone, let it ring twice.
One ring is too scary.
Oh, cream a chicken suit.
Hey, cream a chicken suit.
This is Help from a Hypocrat, the worst advice from the dumbest people you know.
Listen to Help from Hypocrite as part of the My Cultura Podcast Network available on the IHart Radio app, Apple Podcasts, or wherever you get your podcasts.
It's too good.
Hold up.
I never got a answer.
Never got a straight answer.
Oh, you said, let's put it on.
So we're going to put that right.
No.
No, he did.
So we're going to get this stuff.
Lori heard this.
That's Lori.
Lori.
That's Lori.
Let's make it happen.
I'm telling you.
Lori.
It's the Bible of hip-hop.
Don't cut me out, Lori.
Lori, it can't get no better.
You know, this guy don't even talk.
If he said definitely the Bible, you know what it is.
It got to go down.
20,000 hours of video.
I was in 20,000 hours.
Yeah, but they would say I'm capped.
I was in events where he filmed it clean.
And everybody would be like, yo, you cap, you cap.
And I'm like, no.
He can grab the mic and Nas grabbed the mic.
And I'm in the crowd.
Right.
A fan.
I'm like, but we never get to see these things.
He got it.
So I wanted to digitize everything from analog to digital.
We digitized everything.
Now it's part of the Video Music Box collection.
I look at it as the Rockefeller collection.
because this is the history of hip-hop.
You know, it's not everything, of course,
because it was just from my lens.
But it's from 1983 to present.
You know, I was in Staten Island last night
we rock in doing a party.
Still taping stuff.
And so we had to digitize it
because I had to have it in digital form
because that's the only way we can pass it around.
And so now it's archiving it.
It's a lot of work.
It's like a real librarian, archivist work.
But we're doing it and it's happening.
But do we need help?
Absolutely.
Absolutely.
We need help.
We're running up.
Glory.
Right after this.
Lori, we need in.
We need help.
I'm walking.
And Ralph, I don't do that for now.
I lost friends.
I lost friends telling me, yo, I got to sit down with Jay Z.
I said, fuck you going to sit down with Jay Z motherfucker.
I ain't bringing you to Jay Z for shit.
I tell you.
I'm telling you I'm going up there.
I tell you like this.
When I did my documentary,
I said, I have to have Jay Z in the, in the documentary.
And the people that I was working with at Showtime were like, well, you know, Jay Z,
you know, if he's not involved in it, he probably won't do it.
I said, I know him.
I actually know.
So they were like, well, you know.
So then the day I booked it, they were like, you interview with Jay.
They called me while I was sitting down with Jay here.
And so I was like, yeah, well, why didn't you tell us?
You guys didn't want to have anything to do.
You said he wouldn't do it.
And I said, if I did.
they tell Jay that I was doing.
He'd have been pissed off at me.
Like, why you didn't ask me to be?
I'd like to be part of it.
It's been disrespectful.
He's part of this story.
You know, from day one.
So these are the interview.
These are the relationships that I have that, you know, people come and say, like you guys,
always love.
If I'm called Jada, locks, yo, I got to show what can you do?
All right, Ralph, we got you.
Joe, always.
Anytime.
Just a fat Joe, weird, you know, crazy question to his.
Do you ever look at the success of hip hop?
And you know you paid the way for so many people.
And you see everybody, millionaires, billionaires.
Did you ever think that should have been not a go-fund-me,
but Ralph McDaniel fund?
So last night I was thinking about when I was going to see you guys.
Maybe they're going to give me like a million dollars when I get.
They're like, they're like, we're getting you a deal.
If I went, everywhere I went and I got a million dollars out of the owner.
You'd be out of control.
You'd be a billionaire.
We got to put this thing, you got to help them do this thing, Lori.
You're doing it.
Going upstairs.
The moments you can't replace.
But it's history.
And I didn't get into it for the money at first.
I got into it because I just loved music.
I realized that you could make money out of this thing later.
But the history is super important to me because currently right now,
this administration is cutting off a lot of the stuff that is out.
story and we can't like it's for everybody
it's not just for us we didn't make you don't make music
just for black people not at all no you know
you don't make music just for Latinos and
we make it for whoever loves it
whoever loves hip hop that was the
thing when I first went to the fresh fest in
1985 I walked
in the Nassau Coliseum
and it was everybody was blacks
Asians Latinos everybody singing
along to Houdini singing along
to run DMC
Grand Master Flash Furies 5 fat boys
and I was like
everybody
loves this.
Everybody loves this.
This is a big thing.
You didn't have to tell me nothing after that.
You want to know what's crazy?
I go, when I don't have no time,
whatever, I got to cut today.
I love these guys on YouTube
that go to Peru,
go to China, go to Cuba,
go to do it, just regular guys,
and they go into the dangerous neighborhoods.
They go into everything.
And today, I was looking at Thailand.
And he showed all that shit.
Then he went to the club, and it was Thailand people singing Day Not Like Every word of Day Not Like Us in fucking Thailand.
Yes, sir.
And they knew every fucking word.
And that's how I was taught from the ancestors of hip-hop, meaning the Africa bandbottes, the Grandmaster Flashes, the Mellybillian.
These guys taught me that hip-hop is almost like a religion.
Right?
It's almost like a religion.
and if you're true to it
and you love it, love it, love it,
whether you dance or you just listen to...
You can be any car or anything.
You're part of the culture.
Yeah, you're stuck.
You ain't going to win.
Yeah, but that's how I was taught.
Yeah.
And so now with segregation and all type of shit,
they try to break shit up into that.
The way I was taught
was if you're part of the culture
and you love this culture,
then you valid and you're part of our family.
Yeah.
There has no culture.
on it. It has no
status on the richest
people in the world. Love it.
Come on.
Yo, it's crazy, right? I'll tell you
something. I'm going to let you talk, Jada, because
at this point I think I'm talking too much.
But I had a friend of mine who was a rapper
and he was struggling.
And I used to try to get him shows
and they wouldn't book them. I'm talking about the legend.
Right? I would be like,
yo, could you book such and such
with me? You know, they booked me.
Who is?
No, no, no, we can't do that.
But he was at a moment where he was struggling.
And somebody invited me to meet somebody, have business or whatever,
with this billionaire dude in Malibu.
So the house, it takes like five minutes to even get up there.
It's on the top of this shit over the, this shit was like $100 million house, right?
I'd get in there.
the man won't turn my guy's songs up.
You know, I know this is your guy.
My favorite in the world.
This is the greatest guy.
This is the best guy.
No one's better than him.
Oh, my God, when I was in college,
and he just kept playing this dude's shit.
And meanwhile, I'm sitting there,
and I'm like, yo, I can't get this guy five grand.
Right.
And it's a billionaire ringing his shit.
Every fucking album,
him. He went to turn the shit. And I said, man, I wish I could tell him this guy's fucked up. Maybe you're throwing a check for some shit.
Are you here? That's out here? No, I can't. You know, I ain't going to tell nobody business like that.
You blocked them. Why you didn't tell the guy about him? They needed it. He needed that.
Keep that in mind, you're my partner now. You might go to some fly shit with it. They keep playing Fat Joe. You be like, yo, maybe you want to throw one of these paintings. I'm booking you like this. Joe, we want one of these paintings?
Like, all they got to do is give me a painter.
I don't get gifts.
Right.
Not even on my birthday.
I don't get gifts even.
Boxes, screwdrivers.
And you know what's the wackest shit?
Yo, a guy got everything.
What could I give you?
You got you.
That's the skews.
Yeah, but that's just, that's not you.
That's all men.
That's all men they do that too, right?
It's like, Bobby.
It was father's day.
He was like, yo, all I got is a pair of boxers.
Right.
This turkey baked.
I got two turkey bacon.
You got two turkey bakers?
Yeah, too.
You know, I had to talk with my family about chilling.
Like, stop spending.
I had to go back with my daughter the first thing this morning.
I said, yo, the boxes is coming back up.
Like, I keep seeing the boxes that you gave.
Like, I thought we had this conversation.
Like, the shit just bing bonged three new boxes, Fred X, this, this.
It's like, yo, this kid be the same conversation we had last month
because shit's starting to ring off.
You know, I mean, that's where it's at.
Let me...
So you shot videos.
You went from putting the videos on,
and then you started shooting all the videos.
Hello, ladies and gentlemen.
How did he do this?
How did this go from it?
We went for cutting my next question off.
You got to get it.
Ask him the question, Jay.
No, it's amazing how you do.
It's amazing.
I know, I'm in a...
By the way, I'm Joey McDaniels.
I'm in the McDaniels family.
Okay?
I'm in the fucking family.
Amazing.
I see the meme already.
No, no.
Joe with me, Dave.
I know everything.
I didn't have to put them all.
I didn't have to prepare for this interview.
You're going to see you and him in one thing on the Instagram label.
I didn't prepare for this interview.
Mutual.
I just got.
Music.
In video direction career.
Yes.
in some incredible historic video.
Wooten cream.
Nah, this ain't hard to tell.
Wade Kwan is incarcerated scoffice.
Public enemy featuring ice cube, big daddy can't burn.
Allie Woodburn.
Yes.
What the, how?
Just tell us it.
Let's start with Wooten.
So for folks, this is the learning moment.
Hype Williams was your intern.
That was my intern.
So.
So in the beginning of hip hop, you didn't necessarily get a video.
You didn't go and guarantee.
There were no videos in the beginning.
Right.
There were songs that were hit records.
No video because nobody believed that it was going to go in further.
Video was like added a thing.
At all.
Right.
So we used to sit around and be like, how come there's no video for this?
We were like, we need to do a video for it.
We got cameras and stuff.
Let's just do a video.
So the first video I did was for Roxanne Chante.
Wow.
Roxanne Roxanne Roxanne.
Right.
Right.
Holy shit.
And I said, this is an opportunity for us to have advantage.
Now, people are going to still watch the show more because they're going to see the Roxanne
Roxanne Roxanne video.
It doesn't exist.
It's a record, Mr. Magic, Molly Mall.
They're playing it every week.
Playing a word.
Right.
So got a video now.
Boom.
So a video comes out.
So little moments like that.
From that, I meet.
Biz Marquis. We do Biz Marquis videos. From that, I mean, Big Daddy Cane. We do Big Daddy Kane videos.
So now it's starting to grow. Then we do Coogee rap. Then we do all these different artists in coaching.
We did almost all the Coachella video. X-Klan. Then we did, you know, it just grew.
But the reason why we did it is because these videos didn't exist. And I would do it with my equipment.
So it helped the artist. It was a little bit lower in price. At that time, remember videos used to be $100,000, $200,000 to do.
Now you could have an iPhone and do it for $10.
So back then, we just wanted to get the videos out.
And our company is called Classic Concept,
my partner, Alano, the Vid Kid.
On Vig.
We did all those videos.
We did over 400 videos.
We did all of the Boys to Men first album.
You fucked me up, man, because that was my next question.
I got.
Belbiv DeVoeu, poison.
Oh, my God.
He did poison.
Well, you know the one I liked, the one y'all did,
the new edition
Hoysen was the best, but...
I thought it was me.
I thought it was me.
I remember they had a party in the mansion
and, uh...
Oh, uh, um...
Y'all shot that.
Yeah, yeah, yeah, yeah.
Oh, that was this shit, bro.
Oh, shit.
That was this.
So I'm meeting all of these guys,
meeting actors.
Nealong was in one of the BBD.
I never saw Nealong and nothing before that.
She's in the, in that big BBD video.
Oh.
She's a friend of my divs.
And we just,
were the people that were making the videos.
And I was also doing the crime.
I did the St.I.
Wu-Tang commercial.
I was in Staten Island last night.
And I was like,
these young guys would me,
take us to Park Hill.
I was like,
bro,
Saturday night.
You might not want to go.
You might not want to.
I said,
we'll ride through there real quick.
So I got to the blog.
It was dark and it was Y-Ns on one,
on each side.
I said,
no,
we're not doing that.
But I took them over to where the Wutang district is.
They got like a little area
is called the Wutang District.
Damn,
I took them over.
Yeah, yeah, yeah.
It's like a designated, you know, a place for tourists.
And I took them over there.
And right across the street is where we shot the video, the commercial for the Routan.
Say-N-N-A-N-N-D.
You know, it's crazy.
I just pulled up two days.
The reason why I was a little late is I went to Fat Man Scoops Block.
Yes.
Shout out the Fat Man Scoops.
Somebody I really, really loved.
Yes.
They gave him a city block and missed the C.
Miss the C was yesterday.
Yes.
So, you know, they both,
but I pulled up to that fat man.
I didn't even feel right.
I was in Vegas.
I had a show.
I was really upset.
I couldn't.
He loved you.
I know.
I used to listen to him.
Overnights on Hot Night.
Remember we was overnights on Hot Night?
You know, I used to love Fat Man.
I do love Fat Man.
That's cool.
You know, and whatever times I could share with him.
So Neil Long became a superstar.
You know, it was a lot of girls that was, like,
featured in my video.
Yeah.
I had one girl featured in my video.
No, I'm telling you a true story.
One girl featured in my video, one of my last videos, right?
I don't want to tell a business like this, but...
You got to start saying some names, don't know.
No, no, she's beautiful, right?
Beyond beautiful.
But she was a hairstylist.
She does the Fat Joe video when I tell you not a week later.
She ain't stopped.
Oh, really?
She ain't stopped being on private planes with Birkins, with Egypt, with Africa, with Dubai.
Like, that video changed this girl's life.
Like, I've never seen beautiful.
My mother gave her that.
Right?
She went from hairstylists to shot the Fat Joe video.
Yeah.
And she won't stop the jury, the bags, the flowers, the roses, the privates, that this.
I don't you think she flies commercial.
Videos were the place before a movie.
Before you got a movie, you could be in the video.
I'm sure there's plenty of videos that the locks did.
Somebody could be in a video, an actor or somebody.
And next thing you know, boom, they're in a movie.
Kevin Hart, lean back.
Yeah.
Really?
I told you this.
He shot a $2 movie somewhere in Philly before that.
Prior to that, I met him, thought he was funny.
I put him in lean back.
He's the guy at the front door time.
Right, right, right, right.
Maybe joining them.
Y'all can't get in, this, this, that.
after that
I'm not taking credit for his shit
but that was the first
Lean back
After that was
Soul plane
No
After that he got popping
It was just it's his first big look
There's nowhere around it
There's nothing he could say about it
It's nothing anybody can say about it
Music videos are like a movie
Since we're talking about that
You co-produced the cold classic juice
I saw you hell did you do that
So juice was the first movie I worked on
So I worked with, I never worked with Ernest Dickson.
He directed, bless you.
But the producer, Maretz, the guy's last name,
he also went on to do like amazing movies.
He came to me and he said, look, nobody's respond.
This is early 90s.
Nobody's responded to me because hip-hop movies was kind of whack in the early 90s.
He's calling people.
Nobody's called.
He might have called you.
He'd be good.
We good.
So he goes, we got this movie.
Can you come help it?
Can you rewrite it?
I go to the office.
It's called Juice.
I'm helping him rewrite it.
The only person we've casted is this guy named Tupac.
Tupac's not out yet.
He's part of Digital Underground, but he's not like,
he don't know him.
I don't know him.
I don't know him.
I'm like, I'm like, all right.
I'll help you rewrite it.
Called Queen Latif on the phone.
Look, they're trying to get in contact with you.
This is legit.
She said, you're working with him.
I said, yeah.
He said, all right, we'll see what's going on.
Boom.
She shows up.
Next thing you know, Tretch shows up.
Next thing you know, all these different people start showing up just because of...
You validated.
And I said it's legit.
And that was it.
And it became, you know, a cult classic.
We didn't know when we were shooting it.
You don't know.
But it became a co-classic, all of the guys in it.
I got interviews behind the scenes.
I haven't put that out yet.
Of juice.
Wow.
Terraro brothers is dead.
You know what?
Terraro brothers was there.
And it was with Roda Mess.
Yeah.
And it was a rot a mess.
You know, we kind of like hate social media even though.
You know, because we came up at a time where there was no social media,
but through social media, I learned a lot of things.
I never knew.
Tupac walked.
All the shit we're bigging up Aesap Rocky and all these guys for right now.
Tupac was in the Versace show, walking the runway.
Oh, right.
And Vasatio.
That's not the one one of the shirt off.
It's not there.
Nah, he walked up in the show.
He had, you know, of course, Quincy Jones' daughter, Kadada, which was his fiancé.
She must have plugged them in.
But he was there earlier than.
anybody. And Tupac, when he was
Tupac, was walking the runway, he was out there in France
and they said people couldn't get enough of it. Yeah, he was a serious guy.
And when we shot the juice, you know, you have the
Winnebago, the thing.
Girls are lined up outside.
It's crazy. I'm like this.
You see women that you know, you're like, really? That's what you're doing,
mom? Word.
You know, I went to a concert
The Big Daddy King was performing.
How about this one?
You want a cap one?
You want a yo, yo, yo.
But this story has been verified by Big Daddy King.
So I'm just in the crowd as a fan.
There was one of them butwiser Super Fest.
Oh, wow.
And the crowd started going crazy.
And through the crowd,
Tupac Shakur from Juice.
The juice is out already.
Tupac walked in with the test
You was there?
Wow
Oh, I'm there then
I know what you're talking about?
Oh, I'm there.
So I go, he walking through
and he's walking with Biggie Smalls.
How about that one?
The fucking garden is losing
a fucking mind.
I'm just in the crowd.
Watch your big daddy came before him.
He stops.
Yo, crack.
Come on.
All I got out is Flojo.
Flojo number one at the time, by the way, too.
This party in bullshit, Biggie, right?
Mm-hmm.
We go on stage.
Is this one the 7 Mac 11?
7 Mac 11s.
I'm standing on stage next to them.
That's crazy.
Okay?
I'm on stage in Madison Square Garden with them.
I remember Tupac pulling me up on the stage.
Biggie, I got 7 Mac 11s about 8.
Tupac even said,
your fat Joe passing the mic.
Big Daddy Kane was like
Not enough time, guys
Not enough time
He shut your joke crack down
Not enough times
This this that
This this
It's cool because I knew for a fact
I wasn't as good as two pop
Or big
So I'm cool
They gave me a thing
But Big Daddy Kane shut it down
Right right right
Right and that's the if from this
I got seven mac a little
And no one nigga's in the pin
Here we go again
So now
So now
last storm, right? And they
that might have started cap heaven
for Fat Joe. Oh, full
of shit.
Waterhole. This guy.
Not him again.
But Big Daddy King went up to
drink champs and Norrie
asking me. You said, yeah, it's true. Joe was
there. You know, I was running out of time.
I was headlining so I had to get to the hits.
I said, Big Daddy K ain't know
Fat Joe was going to be that lean
back, Fat Joe. No, he probably
knew. He knew. He knew who he was.
No.
They didn't know I was going to be the lean back fat Joe
or the Joey crack, crack, crack, crack.
So Biggie was a fan of Big Daddy Kane.
I have footage of Kane of of of Kane performing
deep in Brooklyn and Fullen Street in the Hood.
And Biggie's like a kid watching, like studying everything that he did.
You know, he was everybody's, he was a Big Pun's favorite too.
Yes.
Big Pun love Kooji rap and Big Daddy Kane.
They was his favorite.
Like I broke down the time.
tears when he was at the funeral and
Kooji Rap walked up. I was just like
because I knew how much
he honored G rap
and Big Daddy came. Then
you know, it goes on to Eminem,
that whole cadence, that whole
flow, you know what I'm saying?
Great ones. The greatest
one. Yes.
Hey, it's us, the Jonas Brothers, and guess what? We have some big news.
What's the news? Huge news. We created
our own podcast called
Hey Jonas. We invented a podcast?
Well, we didn't invent it. We
We just contributed to a...
We're the first people to do podcasts.
Pretty, yeah, pretty wide range of podcasts throughout there.
But this one's extra special.
So how did we actually come up with a name, Hey Jonas, guys?
I honestly don't remember.
I think it was on a call about what we should call it.
Oh, we were thinking I'm originally calling it
one of the early names of our band before Jonas Brothers.
This is how you guys remember it going down?
Yes.
I have a very different memory of this.
We were talking about a thing.
a bit for the podcast where people could call in and say,
Hey Jonas. And then I wrote down on my little notepad,
Hey Jonas, and offered it up as a potential title for the podcast.
But thanks for remembering that, guys.
Listen to Hey Jonas on the IHeart Radio app, Apple Podcasts,
or wherever you get your podcast.
Just listen. We don't care where you hear it.
Another podcast from some SNL late night comedy guy,
not quite. Unhumor me with Robert Smygel and friends.
Me and hilarious guests from Bob Odenkirk to David Letterman help make you funnier.
This week, my guest, S&L's Mikey Day and headwriter, Streeter Seidel,
help an a cappella band with their between songs banter.
Where does your group perform?
We do some retirement homes.
Those people are starving for banter.
Listen to humor me with Robert Smigel and Friends on the I-Heart Radio app,
Apple Podcasts, or wherever you get your podcasts.
The French Open is one of the toughest tests in tennis,
and I know firsthand because I competed there myself.
I'm Renee Stubbs, and on the Renee Stubbs Tennis podcast,
I'm breaking down everything happening at Roland Garris.
Every match, every upset, and what it really takes to win on Clay.
Jen she won.
I mean, she went down in three to Rabakina, but I'm delighted.
She's an outsider to win the French for me.
And she likes Clay.
Listen, Lena Rabakina is arguably the best player in the world right now,
and I actually can win on any surface.
Because if she's serving, well, good luck.
Consider this your court side seat to the French Open.
Listen to the Renee Stubbs tennis podcast on the IHeart Radio app, Apple Podcasts, or wherever you get your podcasts.
Presented by Capital One, founding partner of IHeart Women's Sports.
The story I've told myself about love or relationships can then shape my behavior,
and that can lead me to sabotage the possibility of connection.
This Mental Health Awareness Month, tune into the podcast deeply well with Debbie Brown
and explore the journey of healing, self-discovery, and returning to yourself.
We explore higher consciousness, emotional well-being, and the practices that help you find clarity,
peace, and self-mastery in a world that can feel overwhelming.
The world is becoming lonelier.
We're not becoming more social and connected.
We're becoming more individualized, but we actually meet people in connection.
If you've been searching for a soft place to land while doing the work to become
whole. This podcast is for you.
To hear more, listen to deeply
well with Debbie Brown from the Black Effect
Podcast Network on the IHeartRadio
app, Apple Podcasts, or wherever
you get your podcast.
And what you think is the best
era in hip-hop? I'm 90s, early 90s.
So from 90 to 95 is when I really was
loving it. So Nas, J-Z, all that?
I felt, yeah, oops.
So you're not go, you're not
L.L. Salt and Pepper, L.
L. No, I'm L. I'm L. I'm L. Sault,
I know you love LL.
I have the footage at the Fever when you had them on stage.
Joe was a promoter.
You can really help me out with this Cap Centennial they got going on with me
because you got the proof, Ralph.
That's why we got to make the documentary.
You saw him come up in the fever.
Yeah.
And that was it.
You know that story, Jeter?
And Diddy was his manager?
Yeah, you got that story.
You said the same thing.
You invited Biggie to your birthday.
And he showed up.
And it was the last thing you thought was going to happen.
and he came on got all night, correct?
Correct.
Oh, no.
Same thing happened to me.
Well, L.O. Kuljay was like,
he hates when you say this.
But he was like,
Justin Bieber.
Mm-hmm.
You know, no, it's the truth.
We never saw L.O. Kuljay.
In the hood?
He got his stories.
We never saw him.
So when I met him for the first time
and told him he was my idol,
I shot my shot.
And I said, you know, by the way,
you know, I'm having my birthday party Saturday.
at the fever.
And he was like,
that place still open?
I said, yeah, it's open.
He was like, Saturday distance,
we know,
yo, listen, bro,
I woke up that Saturday
and I was like,
the last thing I thought was going to happen
was LL show up,
but I was praying for him to show up.
There was some real MCs on that stage.
El waited, he waited.
KRS 1.
He waited. He was like this.
Go ahead.
K.R.S. 1 was tearing the pain off that
motherfucker.
Carus one, we had rage,
we had Lord Tariq Peter Guns,
we had gangstall,
we had,
we had the whole rap world
was at the fever,
and then all of a sudden,
I hear girls screaming like,
like two, three in the morning.
You see the red baseball cap,
and the man walked up on that stage.
I was like,
yo,
this is impossible to man can't my shit.
Nah, that was the night.
You got it on film.
Got it on films.
Hey.
Got it no.
My phone will let it go.
No, no, no, ma'am.
Your guidance.
We'll make it happen.
Oh, no.
Hip Hop Hall of Fame Award recipient in 1991,
one of the earliest formal recognitions of hip hop Ryan Nix.
Could have been.
I don't even remember 19 that.
Oh, you know what?
Yes.
Okay, so that was me, Molly Maugh, and Red Alert.
We got the award.
That's the same night that Nas performs live
the barbecue with main sauce.
So if you ever say that footage,
that footage, that was that night, that was that night.
It's like that chaw, that chaw, that chaw.
Main sauce comes out.
We got the rap of Nas.
Fatal.
Akinelli.
She was crazy.
No, that shit, that energy right there.
You know, that energy, that's legendary energy.
Yeah.
You know, that set it off.
When I was 12, I went to hell for snuff of Jesus.
That was like a-
Put a quarter in your ass
because you played yourself.
There's certain bars that was it.
That would live forever, right?
Yes.
I'm thinking right now, while I'm looking at you,
you're a treasure chest of moments.
But tell us about that moment
where Carl Knai had his shit going on.
They had the Sean, John and this.
I knew I used to go to all these events.
You had the fashion shows.
Fashion shows.
So people used to say,
What are y'all doing, doing fashion shows?
I'm like, yo, this is before this hip-hop.
You know, we was just going to the store
and buying some sneakers and some jeans.
And that was hip-hop.
Okay, we good.
Got some hair force and ones, some Adidas, whatever it is.
Bong, we got an outfit.
Now they're starting to bring stylists into the game.
Somebody to dress you, bringing you clothes.
Carcanae shows up.
He lays out his clothes for you.
What you want?
Take them all.
Carcannine was the best.
He gave everybody stuff from that.
He was feeding every year.
Yeah, still to this day.
And then came Fubu.
Fubu comes to me,
Damon John,
and my man Keith,
there's four guys in Fulhu.
He comes to my office.
With the shirt,
says,
F-U-B you want it.
I'm like,
what's that mean?
It's like,
for us,
by us.
What?
It's the best thing
I ever heard in my life.
They reincarnating that shit.
Presidents.
Yeah.
Everybody.
I said,
yo, man,
how many,
y'all got mad clothes?
He's like,
this is it.
We got ten shows.
It's, this is it right here.
I said, you'll better get some more
because when y'all being on video music box,
it's going to be off the hook.
And so Damon goes, all right, next day,
they were like, we got to get a distribution company.
We need more people.
And so that's how that company moved forward.
You know, I was the first person to sell football in the Bronx
in my clothing store.
What was the name of the store?
What was the name of the store?
Half time.
Half time, right, right.
Raymond John pulled up in the hoopty.
It was missing two fucking tires.
it was in the fucking big.
They had two donuts on the shit.
He having the donuts.
He tells this story.
Yes, sir.
He pulls up,
yo, we got a clothing line.
I was the first to sell football in the Bronx.
And Clue tapes, brother.
DJ Clue tapes,
mixed tapes.
Oh, yeah, because that was hard to get it.
In the Bronx, both of them.
I mean, it's the first ever.
And I made them take me to a baseball game.
I had a softball game and they would be like,
yo, you just jumped in the hoopty.
You got Joe already.
And you just, I was like,
Like, man, fuck that.
He said, you would say, what's up to everybody out the hootty with the donuts?
Yo, yo, yo, yo, yo, yo.
But, um, shout out the fubu.
I've been around a long time.
Yeah, so that was the thing, you know, so now you got, sorry.
I remember I saw one fashion show with Tyson Bedford.
Shout out Tyson Beckford.
He got to rewind the time.
Tyson Bedford was the first one.
Three, why you could be 42.
Why look 42 when you could be 31.
He was leaving.
He asked.
Mr. Ralph Lauren.
He was the only black person
in the Ralph Lauren has.
You want to know what's crazy is.
I went to one of them shows.
I don't know what you was.
I think of Jacob Javis.
And the man came out into like a potato sack
and was like hopping on the rug.
This shit was an exciting time, bro.
This, no, I'm telling you,
it was an exciting time
when they had the clothing brands and all that.
Well, you had April Walker.
Yeah.
Norty by Nogynabes.
Everybody had a line.
Everybody had a line.
And it was working.
Walker where, woo where.
Yeah, all of that.
When the woo did it, they had a store.
Nauty by nature had a store.
All naughtyed out.
Woo was all wooed out.
It's crazy.
Man, that's a crazy.
Who do you think, who would you say a couple?
I'm not going to put you on the spot like I do, Jada.
Of unsung heroes, like rappers that should have got more recognition.
than they did.
Wow.
I think he gets it now.
I think that Norrie played a good role
for the ground,
for the underground with CNN.
Mm-hmm.
You know, I mean,
clearly I'm a Queens guy,
but I love, you know,
Mobb Deep, you know,
this,
just the body of work
is just, you know,
the consistency.
Like, to me,
it's like the locks,
Bob Deep,
you know,
like blue-collar hip-hop to me.
And I'm not trying to say
that that's less than.
I'm just saying that's,
like work. And every time you hear it, you can feel the work and you can hear the work,
you can hear the work in Kiss Voice. You know, you can hear the work in styles. You can hear the
work in styles. You know, it just goes on forever. And I think I'm always been stuck in that lane
of that type of music. Like I can tell when it's commercial, like I feel like, you know, okay,
they're going for the radio with this one. But I'm good with the third or fourth cut on the
album. I'm good with that right there. You know, I thought you was going to say somebody, I saw you,
You used to play.
What was that man's name?
What was the guy's name?
You played a lot of,
you put me on the reggae music.
Oh.
What was my man,
Jamalski?
Oh, Jamalski.
Oh, Jamalski.
Right.
And then you don't think you don't know me, buddy.
Yeah, Jumazki.
I thought you're going to say La Kim Shabat.
Oh, La Chim Shabas.
Yeah, yeah.
I was trying to treasure chest.
Like, yeah, there's a lot.
I was so on.
Chil Ram Z.
All these guys you said is rich.
All the guys you said is rich.
By the way, they're underground, but rich.
Yeah.
I was waiting for you to say some unsung super.
There's so many.
I just,
I guess can't.
There's so many of them that over the years we've worked with.
So maybe you know the story.
We had an episode on,
when we was talking about Jersey.
Yes.
Right.
So Chill Rob G.
And Snap.
Remember, you played them both.
Yeah.
They had the same.
I was mad at the same time.
How does it happen?
I don't know.
And I asked Chill Rajji.
That happened.
I think that, you know, like back in the days,
they would license your music.
over to UK or to Germany or to Japan or wherever.
So it's a new version here.
But they license it and put a whole enough artist on the record
and Snap comes out with this record.
Seen fucking record.
I never understood.
They both were hits.
Yeah.
Three years ago, I meet the guy Turbo.
That was the guy who was the rapper on the Snap record.
And I met him in YO.
It was a B-Boy contest or something.
He was in YO.
Yeah.
And I went through the thing and they were like,
Turbos from Snap is here.
And I was like, I like that be, huh?
He's looking at me like, you know, don't have no beef with me.
I'm, I was a long time ago.
I don't care.
So we start talking and he was like, yeah, you know, he's like a big dude, too.
Oh, no, he was big then too.
He was a big dude.
But I was, I played chill Rob G because that was the first one I had.
I couldn't do that, you know, like, and that happens in the music business.
But you played the Snap, too?
Not as much.
Not as much.
I might as.
You wasn't feeling it.
like that. I just felt like the principal.
You know, like.
Howie T. Just passed away.
What kind of fucking legend?
First video, one of the first
people asked me, what was the first hip-hop video
he played on video of music? And I always say
CD3, get tough. And Howie T
was in that group. I didn't know that. You know the world
is rough to get tough. How we
know the world is rough to get tough.
I didn't know he was
in. Guy. A guy. Ameth coming out.
I ain't got a problem with it. I look beautiful.
I'm rewined it up.
Leg is getting drunk.
If I want to get drunk, I drink the seresa.
My leg is getting struck.
You know what?
I decided I'm going into the gym.
I'm going to start working on my legs.
You know what I'm saying?
Get them cocked diesel.
Get in strong.
Get in strong.
You hear this guy?
My God.
But yeah, that was the time with all that money talks, money talks.
Right.
Yeah, yeah, yeah.
And you would play shit.
I play a little freestyle, you know, because that was New York.
You know, I'm going to play, you know,
sweet sensation and the cover girls and that kind of vibe because I was going to those spots,
1018, the rock seas, they was playing that.
You know, you had to play, you know, certain records, like that record, Soho, hot,
that record, right?
That's the same dude who's producing for Carus I produced that record.
Like, that dude was like, there wasn't no, no, there wasn't no label.
Underground, you know, what, I was with Spike in Brooklyn.
Yeah.
Spike Lee.
Yes.
Let me not say that lightly.
But I'm with Spike Lee,
and he throws a party in Brooklyn.
I go in there, and Homeboy was in there,
the guy who may set it off.
Oh, straight.
He performed.
Set it off on the left, y'all set it off.
I was like, what the fuck?
Hold on.
Hold on.
Hold on.
So he's part of my video music box experience.
And I bought you guys something,
so I think it's a good time to bring it, bring it out.
The video music box experiences of,
There's a party that we do with all different types of artists.
So Strafe is one of the main people.
On the left start.
Fonderey.
No, you got the suit in there.
You're looking at over like a fat rat.
Fonderee living my hood.
Right.
Over like a fat brat.
I'm saying she living in Ohio.
Yeah.
No, I got that question off.
It's called a video music box experience.
It's a party from all different generations.
So we'll have last time we had group home.
Oh, I love them.
They was that.
His birthday party.
Right.
Stals.
Oh, they was that Stiles?
Yeah, there was a group home.
It was that Stals birthday.
Nobody's seen group home in years.
I love those guys.
That's wife got.
Lil Dap and Malachi.
They came through all.
Little Dap is ditty bopping it.
No, they're shit.
That's real hip-hop.
That was the real hip-hop shit right there.
Malachi and Dad.
Yeah.
I love those guys, a big shug.
And anything that Primo has something to do with.
shout out the Pangee, everybody.
Everything Prymore asked him to do with, it was like.
Primo said that was one of his favorite albums
because he did most of the album,
and he felt like that was one of his best works,
that group home album.
It is.
Some beats on this.
Timeless, though.
Timeless.
Disgusting.
Yeah, yeah.
Anytime you hear about video music box, it's a vibe.
It's fun.
It's for all ages.
People sing along, they rap along,
they dancing,
And I've been seeing them sold out
All the parties you've been throwing is sold out
Crazy big up late development
My partner knows
You know I work a lot, man
Every time I try to sneak up in there
To give you a little fat Joe
I'm watching from like Vegas
Or L.A. or some shit like that
I'm like damn
You've always been there though
That gotta be fun
Yeah yeah yeah I'm always be there
Yes sir
You know what I'm saying
You know I pulled up in Brooklyn
You know what I'm saying
Right Coney Island remember
Shout out the A B
Yeah Connie Island was sick
Crazy
I like that last week
in Brooklyn to the funeral
and I just felt like I had to be there
I felt like you know everybody
So my brother Ray Dejohn
Ray Ray was you know you deal with somebody for
Almost 35 years
Me and him doing stuff
Ray is the kind of person who go
You gotta get Jada kiss today
He's got to be on the show and I'm like
And then it was standing in front of me
So you're waiting for me to call him right now
Like do I have to do that right now?
Like, do I have to do that right now?
You know, like, he'd be pressuring me because he just,
Jada loves you, Ralph.
And I'm like, yeah, but Jada has a life, Joe, bro.
I just can't ask Joe, it's going to do something.
You know, I can't ask Joe, but he's that kind of,
he's that guy, you know.
Without that energy, there never would have been a DJ Callet.
Wow.
Their stories of Callet climbing over gates for certain artists to get on the songs.
Yeah.
He made me get Eminem on the Lean Back Remix.
Yeah.
He was like, you could get the white boy.
You could get him.
I said, bro, that man is not thinking about me, bro.
He was like, get him.
Get the white boy.
He put the battery in my back so much that I threw out the kite.
You think you want to get on this song?
Right.
And he said, yes.
Yeah.
I ain't never going to forget.
Eminem, he broke his promise.
Yeah.
Because when he got on that song, he said, you got one favor, Joe.
So I got on the remix on the name back wing.
Then he got back on my album a couple of years later.
So he did two for me.
Good.
But it's guys like that.
So when you got, when you got Naz, you got Jay-Z on your documentary, you knew this is my one favor I got to ask for, Harvard.
Yeah, this is it.
Oh, yeah, Aces, man.
I pulled up.
I went to him, got him in Miami.
I pulled up.
I was dead.
They didn't know what?
Callie caught COVID.
Nobody wanted to say what it was.
No, no, he caught COVID.
That shit was the only person that's-old.
That shit was like the answer.
I can't tell nobody we got COVID.
He said, this guy, Caled is in the house all the time.
How the hell did he get COVID?
Yo, bro.
In the house sometimes.
The man Calip one time.
And this is all love.
But when it's the COVID, right?
I'm one of the only guys.
They test everybody.
To walk in his house, you've got to get tested.
The barber was wearing like one of them fucking space suits.
Like this.
One day, he almost fainted the barber.
Nelson, the barber did like this.
We had to grab him.
I was like, yo, this shit was like,
it was in Miami a thousand degrees
and he was cutting this shit outside
because he couldn't go in the house.
He had a space suit.
Right?
I'm like, yo, Cali, man, get a mess of water.
So when he caught, bro,
Calid was one of the most paranoid guys
with COVID in the world.
And so I remember when he caught COVID,
I'm looking at him,
and you know what else Cali did?
Callie, you know,
we all got brothers that we love.
But some of them is pretty weird, right?
Not only did Calich cats COVID,
but he made everybody take a COVID test,
not because they could have COVID.
He wanted to know where he got COVID from.
He wanted to know if I gave him COVID,
if this one gave him COVID, the barbicate.
He made all of us take it out of the air.
No, no, but he made us go to the real doctor,
urgent care and get COVID tests,
because he wanted to know who gave it to him.
Did you ever find out?
No, but I was talking to him out the window.
He was like, he had doctors 24 hours.
Like, you know, you got, he's, oh.
It was like, look, Callis.
Pretty upset.
You got to get with Ralph McT.
I was telling him, you got to get with him.
And he was like, yo, I got COVID.
I went to his house.
And they had him like, like when Trump caught COVID,
you know how they took him to the special doctor in him.
That man had doctors in there.
Like, it was like, he was a higher.
Like, you could tell.
He was going to be, I, it's only COVID.
Huh?
No, no, no.
At that time, it was like, you caught COVID.
You didn't know.
People were dying.
It was a very, he caught it like at the serious time where everybody was dying, this,
this, that.
It wasn't COVID later.
You know what I'm saying?
It's only serious and something's already wrong.
I knew a guy that worked for Nike, man, such a beautiful guy.
And he was one of the first guys that caught COVID.
It was a beautiful guy.
And when he went to the hospital,
I think he went in there by himself.
You know, your family can't go in there
and they had everybody dead in like the hallways and all that.
And I think he died, scared the death.
He had COVID.
Yeah. Facts.
No, this is a very serious, I'm not being funny.
I'm just saying, you know, if they take you in the hospital,
if it's funny, I'm going to erase this.
No, go ahead, go ahead, go ahead.
Shit.
I don't want to be, I don't want this to be funny.
Not all of it.
I'm just saying if they take you in there.
you sick and everybody's dead in the hallways.
And we seen it.
He had COVID.
No, no, you couldn't leave.
Once you went in there.
I can't.
I'm going somewhere that's mad dead body.
That's you.
That's you.
But people, like, especially the older people.
My family drive me up the back.
But the older people thought, you know,
they believe in whatever the doctor says.
Anybody go in somewhere.
I don't care.
If you can walk and talk and slide, drag your foot,
And you see mad dead body, drag your head back out the door, getting in the kids.
Listen to kiss.
There's three uncles in hip-hop.
Uncle Luke is Uncle Snoop and his Uncle Ralph.
You the, you they uncle.
Uncle Red, so we can't figure about Red.
Red-a-Lead-Lead.
Uncle Red.
We can't let Popo.
We can't leave you out.
Yon.
You everybody's uncle.
You been uncle before you was up.
Why are you feeling about it?
I mean, you look, Red is the one who made me Uncle Ralph.
He called me Uncle Ralph.
So he said, he said, look, go see Ralph because he's going to tell you
and give you the plug to the next move that you got to make.
So that's what your uncle's supposed to do, hook you up.
All right, I got you.
Go over here.
Go see Joe.
Go see Jada, go see whoever.
And they were going to tell you what to do next.
I don't know.
Go see them.
And they'll, all right, when they come, Jada goes, yeah, I got you.
Boom.
And that was what the uncle thing was, just to pass it on, the information.
and no, no blocking, no, no gateholding, you know, just come on, man, we all want to win.
You know, as long as you're not going to get you in no trouble.
That's awesome.
Yeah.
Listen, man, this is the legendary.
I don't know how to explain it to you.
If you from outside of New York City and you don't quite understand, I say, what's the name of the documentary, Ralph?
You're watching Video Music Box.
It's directed by Nas, and it's on Showtime.
We can watch it still now.
You can't get a guy like Nas
to go direct shit.
Nas wanted to do it.
I know he did.
They wanted to do it.
I wanted to do it.
Everybody wanted to do it.
And when you call, you get this,
you probably one of the people
that can call anybody that get a yes
when you get a first ring answer
and you get a yes when you ask for whatever you act for.
How does that fit?
Yes, thank you.
Calling some of the most prestigious people
and then coach it.
Look, you know,
I was,
I was on stage with,
with DJ technicians last night,
right?
Shout out.
And I said,
and I said,
and I said you lying.
From the,
from the,
from the,
and he just kicked in like that.
I was like,
woo.
Oh, good.
You know these guys, man.
People don't realize,
you give him a shot out in the run.
Like,
like,
like,
I tell Rich play all the time,
whether good or bad
when you get that perfect shout out.
Like,
you know,
to me,
you know,
with Jay Z said,
yo, OG,
I made you hot on New York.
This shit took over Frank Sinatra.
Exactly.
Like, on that big son,
your OG, I made you hot.
Yeah, I'm up in there.
I mean, like, that's a fucking shout-out.
Like, you know,
shout-outs could change your life.
Hey, look, I'm on a...
Jay's mentioned my name on the album.
I'm like this.
Like, what?
I know he didn't just say my name.
So, look, I appreciate it.
And I get it.
Shout-outs are important.
No, they make you feel good.
You invent a shoutout.
You invented shout out. What else you invented?
Hey, look, I think that for me, it's just appealing to the street.
The blue collar guy who goes to work every day.
He loves this coach.
He loves hip-hop.
He loves to get fly on the weekends.
He pops some bottles and does whatever he does.
He works.
He does his thing.
I love them.
I love them, the sisters that love it too.
So that's my problem.
Listen, the hip-hop game would not be what it is if it wasn't,
for Ralph McDaniels,
living legend,
icon,
they got to think
in other words.
You know the other day
with no disrespect,
we did a little trivia
and the guy asked us,
guys call up
and answer a question,
they say,
yo,
rap city or MTV,
no.
Yeah,
what was it?
Rap City or,
yo MTV,
the basement,
we said neither.
Video music.
Yeah, that's what the streets.
The streets told me that.
The streets,
All they told you?
On the street stepped in immediately.
Oh, Joe and Jay that just bicked you up.
I said, we're.
Legend of it.
Yes.
You know, look, we were, it had to start somewhere.
Like Diddy said in my documentary, there was Moses first.
So I'm Moses.
Now, you are, brother.
We love you, man.
And thank you.
Shout out to the wife, your daughter, your whole entire family.
I love you guys.
Like I said, I am Joey McDaniels for life.
You stuck with me.
You stop, yo, yo, Ralph, you stop with me.
I'm Joey McDaniels.
Big up to your family, bro.
This is the Joe and Jada.
That ain't this and this ain't that.
Hold on.
You got a non-for-profit that we got a shout out of it.
Oh, yeah, yeah, yeah, yeah.
Oh, the video musicbox collection.
Dot org, supported.
VideoMusibonbock Collection.org.
All the people that love hip-hop, the rich people that love hip-hop.
And if you got $5 or $10,
video musicbox collection.
is preserving the culture,
archiving it, and making it available
so that the next
Jada Kiss and Joe and Ralph McDaniels
can go out and see it.
Now, with that being said,
that ain't this, this ain't that.
It's kissing crack.
Make some noise for our Uncle Ralph.
Hey guys, it's us.
The Jonas Brothers. I'm Joe. I'm Kevin.
And I'm Nick. And guess what?
We created our own podcast called,
Hey, Jonas.
We invented a podcast?
Well, we didn't invent it.
We just contributed to it.
We're the first people to do podcasts.
We get to ask other people questions because we're sick and tired of being asked questions.
Well, sick and tired is a strong way to put it, but, you know, tired and sick.
Tired and sick.
Listen to Hey Jonas on the IHeart Radio app, Apple Podcasts, or wherever you get your podcast.
Just listen.
We don't care where you hear it.
Another podcast from some SNL late night comedy guy, not quite.
Unhumor me with Robert Smigel and friends.
Me and hilarious guests from Bob Odenkirk to David Letterman helped make you funnier.
This week, my guest, S&L's Mikey Day and head writer, Streeter Seidel, help an acapella band with their between songs banter.
Where does your group perform?
We do some retirement homes.
Those people are starving for banter.
Listen to humor me with Robert Smigel and friends on the IHeart Radio app, Apple Podcasts, or wherever you get your podcasts.
Turn someday into right now with Buddy by Jake Radio, nonstop workout music and expert tips 24-7.
Hey, head over to IHeart.com.
Search Body by Jake Radio and stream it for Friday.
Free right now.
Awesome health and wellness tips, 24 hours a day, seven days a week.
Remember, stick to the fight.
When your hardest hit, it's when things seem worst that you must not quit.
Don't quit.
Body by Jake Radio, where hope meets momentum.
Search Body by Jake Radio and stream it for free.
Have a great day.
I heart radio.
The story I told myself can then shape my behavior,
and that can lead me to sabotage the possibility of connection.
This Mental Health Awareness Month, tune into the podcast Deeply Well with Debbie Brown
if you've been searching for a soft place to land while doing the work to become whole.
This podcast is for you to hear more.
Listen to Deeply Well with Debbie Brown from the Black Effect Podcast Network on the Iheart Radio app, Apple Podcasts, or wherever you get your podcast.
