The Knowledge Project with Shane Parrish - Adam Robinson: Positioning Yourself For Success

Episode Date: June 13, 2023

What can the strategies of the chessboard teach us about how to succeed in life? Author, educator, entrepreneur, hedge fund advisor and US Chess Federation life master Adam Robinson makes a return app...earance to The Knowledge Project to discuss some of the best ways to position yourself for success, including how to steer outcomes in your favor and what it takes to become a learning machine. He also weighs in on the potential uses of ChatGPT, investment strategies, and what it means to truly trust your instincts.   Robinson is the co-founder of The Princeton Review and the author of the only SAT test preparation book to become a New York Times bestseller. He is also a rated chess master with a Life Title who was actually personally mentored by Bobby Fischer, and, as the President of Robinson Global Strategies, a trusted advisor to some of the world's largest hedge funds. Robinson previously appeared on episodes 47 and 48 of The Knowledge Project. -- Want even more? Members get early access, hand-edited transcripts, member-only episodes, and so much more. Learn more here: https://fs.blog/membership/ Every Sunday our Brain Food newsletter shares timeless insights and ideas that you can use at work and home. Add it to your inbox: https://fs.blog/newsletter/ Follow Shane on Twitter at: https://twitter.com/ShaneAParrish Our Sponsors: MetaLab: Helping the world’s top companies design, build, and ship amazing products and services. https://www.metalab.com Aeropress: Press your perfect cup, every time. https://aeropress.com Learn more about your ad choices. Visit megaphone.fm/adchoices

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Starting point is 00:00:00 Chess is an amazing game that I love. One thing is to be aware of positions that you excel in. I'll steer the game as much as I can from the very opening to positions that are of my liking. So it's important that each of us has an awareness of his or her, the situations that they excel in, and to steer the game or to steer their life to those situations. Welcome to the Knowledge Project, a podcast about mastering the best of what other people have already figured out so you can apply their insights into your life. I'm your host, Shane Parrish. if you're listening to this you're missing out if you'd like access to the podcast before public release special episodes that don't appear anywhere else hand edited transcripts or you just want to support the show you love you can join at fs dot blog slash membership check out the show notes for a link today my guest is adam robinson adam is an american educator freelance author and u.s chess federation life master he's the
Starting point is 00:01:27 co-founder of the Princeton Review, which you've probably heard of, and he currently works as a global macro advisor to the heads of some of the world's largest hedge funds through his company Robinson Global Strategies. Adam is a previous guest on the show, but we have the most fascinating conversation, so I always really enjoy talking to him again. In this episode, we discuss learning, AI, chat GPT, positional advantage, and what most people get wrong about the real him and a little bit about investing. It's time to listen and learn. I wanted to start with a bit of a personal question,
Starting point is 00:02:07 which is what do most people get wrong about the real you? I think they think that I'm in my head, but I'm actually not. I'm in my body most of the time. And I process information in my body, even when I'm reading, even when I'm thinking, even when I'm calculating.
Starting point is 00:02:27 I kind of feel my way to answers. And I'm able to reason. I mean that literally, reason with my body. Can you tell me more about that? Like, where do you feel it? How do you feel? No, George Soros famously said that when his back is acting up,
Starting point is 00:02:45 that he knows something is wrong in markets. And even Einstein wrote about having, he said his, talked about a kinesthetic awareness. If you think about human beings as animals, which we are, we learned to process information in our environment way before the Greeks invented logic. And human beings to survive had to, well, heck, animals to survive, process information in their bodies. And we've lost that. We've lost the ability to process information in our body. When I read an idea, say in one
Starting point is 00:03:31 of your podcasts, right, I read a transcript, I'm reading something or reading a quote or reading anything, I'll pause and I'll process it in my body. So what I mean by processing? I'll just stop for a moment and see how it feels in my body. When I encounter a new idea, I'll say, oh, this feels like, I mean, it's not a conscious thought, but this feels like another thought that's related to it. And so I navigate the world, even of ideas through my felt sense in my body. I like that. It's almost like your subconscious is processing the environment and giving you signals that you're not even aware of because your rational brain hasn't quite kicked in yet. Exactly right. And you think about it, our species had many eons of evolution
Starting point is 00:04:27 before we ever came up with logic. You know, there's that great book by Julian Jane's, The Origins of Consciousness in the Breakdown of the Bicameral Mind. And his thesis was that consciousness, such as you and I experience it. Like right now, you and I are conscious that we are on a podcast talking to each other. But if I'm walking down the street and I have a bag in my hand, I'm not conscious of the bag. And yet at no point do I ever let the bag go.
Starting point is 00:05:04 I am unconscious of that. People who commute to work every day and anyone who's driven for more than about a half hour, you experience this jolt frequently where you're driving along, and all of a sudden you go, whoa, like out of nowhere, you realize I've been totally oblivious to everything around me for the last, who knows how many minutes. And you know that you've stopped at lights, you've avoided, you know, bumping into other cars,
Starting point is 00:05:39 you've done a lot of things, but you weren't aware of it. So clearly we can function when we are not conscious. and Julian Jane's thesis in his book is that consciousness is pretty darn recent in human history in the human species. So only about two, three thousand years ago, and he said, I realize what I am saying. I am saying that the pyramids were constructed by people who were not conscious, who were functioning, who developed mathematics, and were able to put, you know, multi-ton stone blocks into place, and they weren't conscious, which is a wild thesis.
Starting point is 00:06:23 Is consciousness like sort of how we reason with words in our head? I guess I'm... That was his thesis, Smarty Nets. That was exactly his thesis. In a sense, a conversation arose in our brain. At the time we weren't aware of it, again, he goes at the breakdown of the bicameral mind. bicameral is two chambers. Yeah.
Starting point is 00:06:47 And so the left and the right brain, the breakdown, he said conversation arose and we didn't know where it was coming from. And we attributed it to the gods. But there must be something outside of us, this voice. Sending us the message. Right. Sending a message. Exactly.
Starting point is 00:07:09 That's something that people should really learn to get in touch with in a practical way. And, you know, one of the things, I wanted to say at the beginning, Shane, one of the things I, well, one of the many things I love about you is that you are on a constant hunt, a safari, for usable information, really usable. Everything here, the goal is to provide practical, useful information, not, oh, that's an interesting idea. This is the upgrade hour with Shane and Adam, how to upgrade yourself. How do we use it?
Starting point is 00:07:49 Yeah, that's a key question for me. You know, one thing I've been dying to talk to you specifically about, given your knowledge of chess and decision making, is sort of the concept of positioning. And I've been noodling on this idea, I think, since we last spoke, actually. It's been a number of years. And it seems to me that the best decision makers in the world almost always operate from a position of strength. And that sort of strikes me because when you operate from a solid position or foundation, nearly
Starting point is 00:08:21 every move you make is good. It's all a cumulative. Whereas when you operate from a poor position, things almost always go from bad to worse. To what extent do you feel that's important? And maybe you could explore that with me. Like you, Shane, I try to reduce the world, the complexities of the world, to usable little rules, maxims, algorithms, heuristics, so that in the real-time flux of life, I remember to do something and not, you know, some other times. So one of my principles is never make a decision when I'm
Starting point is 00:08:59 confused. That doesn't sound like such a big deal. But I have made decisions when I was confused or tired or stressed. You and I would call it in the stupid zone. And it's important to remember those things in real time. Again, a feeling state. Actually, there's a great book on feeling states, The Gift of Fear, and it's written by a guy named Gavin DeBecker. It was a book on how to be street smart. So you're walking down the street, say it's at night, in a city you don't really know, you have a vague sense something is off. And that's your intuition tapping you on the shoulder saying, get out of here. Yeah. And yet we look around, our conscious mind looks around for why am I feeling like this. And we don't act in the moment.
Starting point is 00:10:01 And it's really key. Here's another maxim. that I've sort of a riffing on his point, whenever things are a little strange, they're very strange. If something seems a little bit off, it's really off. And I don't wait to figure out to assess the situation. I remove myself from it immediately. So here we're talking about street smart the same principle can be applied to an investment or a hiring decision getting married whatever it is the key decisions in life we make them rationally and yet our body is giving us information all the time that we ignore but we haven't trained ourselves each of us as individuals so you the listener listening to Shane and Adam riff on this stuff the way your body process
Starting point is 00:11:00 is information and your intuitive insights about the world, about others, it's going to have a different vocabulary from Shane's or Adams. And you have to learn that. One of the most extraordinary experiences I ever had in my entire life. So this occurred about 30 years ago. I'm in New York City, seven o'clock in the morning on a Sunday, and I'm out jogging in Central Park. There are a few people lot, but not that many. I'm running near the museum of the Metropolitan, near the Metropolitan on the east side. I'm running. And all of a sudden, I go, wah! I jump and I leap laterally about 10 feet out of nowhere. And my heart is pounding. I'm going, what the heck? I'm kind of embarrassed. Like, does anyone see me do that? And I'm trying to catch my breath. And my eye scans up the
Starting point is 00:11:59 embankment. So the embankment is about 15 feet. And then there's a lot of a shrubbery, Central Park, full of dense shrubbery and stuff. There's a crouching mountain lion. A crouching mountain lion. Now, it's a statue, but you can look this up. It's like it's hunched like this about to leave. It's meant to be hidden. Now, most people when they see it, they look at it, They spot it, but it's directly. But I didn't spot it directly. It came in through my peripheral vision. So my caveman brain said, get out of here.
Starting point is 00:12:41 And it was my first, well, I think I had another experience kind of like that, but of what it must have been like to live with no thoughts or words. Self-preservation is a powerful instinct. Yeah. But see, let's get away from the word instinct because it was a clear, I mean, it was an instinct, of course, but that I was acting and that I was programmed to act before I thought. Because obviously, if you were an analytic type and said, huh, why am I feeling at that? You're that Crouching Mountain Lions lunch. It's like we have defaults. Yeah, there wasn't even a millisecond. I just left. Even though the book, Gavin's book, De Becker's book, The Gift of Fear, is about being street smart. Well, that same intuition is speaking to you all the time about various dangers in your environment, whether they're investing dangers or relationship dangers or contractual dangers, whatever it is. And to not ignore that. And in fact, the opposite, really refine that, the instrument of your body as an early morning system. I want to come back to sort of chess and positioning and how that affect our ability to make decisions that accumulate or multiply by zero almost.
Starting point is 00:14:18 Chess is an amazing game that I love. So I'm going to contrast chess with poker. And we'll talk about positions. If Shane and Adam are playing a game of chess, we see all the pieces. It's not like you've got a piece behind your back that you're hiding. You have complete information. Complete information. In my calculus, I am taking into account the fact that I could be mistaken.
Starting point is 00:14:48 I can make a mistake. And I wouldn't know it. In other words, if you make a mistake in your reasoning, or you overlook something, by definition, you're not aware of it. But in the game of poker, I don't see your full hand. I don't even know the cards that I'm going to get. And so I'm assessing all kinds of probabilities, right? And then on top of that, even if I had all of the cards,
Starting point is 00:15:19 I could also make an error in my judgment. One thing is to be aware of positions that you excel in. And so when you talk about good positions, let's talk about that notion. So even without knowing anything about chess or not much about chess, you the listener, the chess board is some pieces are on the board and they're placed in an arrangement, which is known as the position. Think of it as like on the football field with your players arranged or the basketball court. Like, where's your center?
Starting point is 00:15:56 You know, all of this. And I know, I, Adam, know that there are certain kinds of positions I do very well in. I like kind of getting my pieces all arranged just so before the battle starts, right? And so there are certain openings, like anyone who's watched the Queen's Gambit. The Queen's Gambit is an opening. So the positions that arise from the Queen's Gambit, you Shane might like those positions. And I had them just because of my, aesthetically, I don't like those positions. Or I tend not to do well in those positions.
Starting point is 00:16:41 I'll steer the game as much as I can from the very opening. to positions that are of my liking. And that also is a really important skill for anyone to develop is in what kinds of positions, in real life you could call them situations, right? Do you tend to excel? And in which ones do you not? A trader, for example, might know that there's a certain kind of,
Starting point is 00:17:15 I don't do well, the opening out. I'm always messed up or I don't like dealing with Fed report days. Like, you know, when the FOMC is about to make an announcement, I'm just, I'm not going to look at the markets during those days. And so we learn the kinds of positions in which we excel. And I don't think that there's any hard and fast rule because the ones that I like, Shane, you might go ahead and I don't like any of those positions. These are the positions I like.
Starting point is 00:17:44 So it's important that each of us, you're exactly. right, Shane. Each of us has an awareness of his or her, the situations that they excel in and to steer the game or to steer their life to those situations. And then with poker, I guess there's a lot more uncertainty, but then how you bet and how you place those bets leads you to a better or worse position. So you might have the best hand in the world, but if you have no chips left, you're in a bad position to take advantage of it. There's two ways to live your life. One of them is avoiding pain, and the other is seeking pleasure.
Starting point is 00:18:26 And you know better than anyone, Buffett's first rule of investing, never lose money, right? Rule number two, never forget rule number one. Someone asked me, but Adam, you said in chess, Fisher always played to win and didn't mind lose it versus investing, you say, don't lose money. And here's why. In a chess game, if I lose it, the next round tomorrow, I'm the same chess player. Right. But investing, if I've lost money today, I have less money tomorrow to invest with. And the problem with a lot of people in investing is that they're learned to become a decent investor. I mean just decent is a year or two. That's just decent. You're not even on the JV team yet. And if you've made too many
Starting point is 00:19:28 costly mistakes by the time you become proficient and now you're really good, you got no capital left. Yeah. But poker is a game of many rounds. And each round, I'm learning about Shane, you know, and your tells, and you're learning about me. I'm learning about the hand. And it's a game of, again, always playing the odds. And the great players learn to the size of your bets. That's really important, which comes up with another investing concept that can be applied broadly in life, which is the notion of your conviction level.
Starting point is 00:20:11 A high conviction level, make a big bet. So highest conviction, high conviction, leaning high conviction. I'm not quite there yet. I still need a little more. And to adjust your bet size to your conviction level. Let's talk about AI and chat GPT. I'd love to hear your thoughts on all of these developments recently and where you see the night going and maybe what scares you and what excites you.
Starting point is 00:20:37 Well, I love chat GPT, but maybe not for the reasons people think. So I use it as a thought partner to help me ask better questions. The key thing is not that it can answer questions. It's that it gives me a tool to ask even better questions in the same way that yo-yo-ma can coax more beautiful. beautiful music out of a cello than you or I could and in the hands of a master
Starting point is 00:21:13 what you can do with chat GPT simple example I'm a used car salesman I could describe the car and say what kinds of questions will people ask about that car and might say to them and go
Starting point is 00:21:32 whoa whoa I would have forgotten to deal with that I have to have an answer to that question So it can train you. Exactly right. Forget training chat, TBT. It's training Adam. Like, oh, yeah, it's training that.
Starting point is 00:21:47 But I'm getting better and better at asking questions, going, oh, that's right. The way to think about it, it's a super smart, lightning fast research assistant. It doesn't come up with insights. It's a really good deductive, analytic, machine, but it's not yet capable of making logical leaps that aren't evident from the domain. In areas where you're an expert, it's probably not that useful and it's often wrong. Well, but I don't care. Even when it's wrong, it tells me why would it have thought that? Right, exactly. Right. And so, here, I'll give you a funny example from back in the day. I was arguing with my
Starting point is 00:22:37 then business partner, John Katzman, we had just started the Princeton Review. We were debating the two of us whether we should include definitions in the vocabulary list. John was of the opinion that we should just list the words and they should look them up and write the definitions down. I said, no, we should provide the words. Sorry, the definitions. So we were debating this, but he and I always tested everything. And a girl walked up, I still remember the day. So one of the words on the word list was autonomy. So I pointed to the word on the list. And I said, do you know what that word means? And she said, yes, I do. I said, what does it mean? She said, it's the study of the human body. She misread autonomy with anatomy. But that told me something.
Starting point is 00:23:36 Even there, even though she was wrong, suppose that was chat sheepy-t. I'd go, oh, okay, it confuses words that look the same, right? Now, that's a silly example. The key thing in school right now, this is really important. It's the key to the future. It's the key for everything, not just school, is when you've got machines that can answer anything, the edge is who asks the best questions. That's key. So how do we learn how to ask better questions? Right. Well, let's come back to that in a sec. An exercise I used to do with students is I'd give
Starting point is 00:24:19 them a statement like this, Peru exports copper. So that's a factoid, right? And I'd say, you've got three minutes to come up with as many questions as you can based on that fact. So who imports copper? What else does Peru export? What is Peru import? And I gave it to chat, CBT, and boom, it came up with some really impressive questions. Like, what's the trend of Peru's exports? All of these things were conventional insights.
Starting point is 00:25:01 At no point did it say come up with a question or an answer that I went, oh my gosh, I don't see how it did that. So what chat GPT, I said it's a smart research assistant that's going to go out to the web or the library, as it were, and do the research and give you, the conventional wisdom. Yes. Right. That's what it does.
Starting point is 00:25:30 It boils down the conventional wisdom. It's not going to think unconventional. I know it's limitations. And it still prompts me to think, oh, right, I forgot to ask that. Or I better refine that question. Even your question itself, how to ask better questions. I can get all self-referential. What do we mean by better?
Starting point is 00:25:54 Right? What's a best? better question. A good question is one that prompts other questions. Or a good question is one, here's another way to come at it, a good question is one that increases the choices that I have. That goes back to positioning, right? Because if you're in a good position, you have more choices than if you're in a bad position. Exactly right. You want to maximize the number of choices that you've got always. Now, at a certain point, you've got to rein that in. and come to a decision and rule out all the choices.
Starting point is 00:26:30 But you want to see the choices, at least initially, as long as you're not overwhelmed by them, whenever you find yourself asking, how do I X? How do I get to London quickly? Or how do I increase marketing, how do I increase sales and also? increase the sales price of the item I'm selling. How do I do that? Instead of asking how do I,
Starting point is 00:27:03 ask the following question, who knows how to do whatever that is? So all of a sudden, instead of my trying to figure out how I, Adam, ought to do it, I've got lots of choices. Now it's, okay, I've got to find someone who knows that. So that's an example. I often go to Google. and run what I call Google experiments. So I will type in the beginning of a question and see what it auto suggests, right? It auto completes, right? If you type in, how can I learn to?
Starting point is 00:27:41 You'll see the number one question people ask on the Internet is how can I learn to love myself. Here's a better question, because we're talking about making questions better. Here's a better question than how can I learn to love myself is how can I learn to love? Let's remove yourself and all that judgment around it.
Starting point is 00:28:02 Okay, how can I learn? What is loving mean? What does that mean to love? Let's take it away from myself for the moment. By the way, that's not my question. It's what Google pulls up, right? So to see the kinds of questions that people come up with, it's a really important exercise that, you know,
Starting point is 00:28:23 the problem with the secret. method is that Socrates, the teacher's doing all the work. Yes. You have to do the work to get the... To know the questions to ask, right? Yeah. And it's, think about school. The teacher asks the questions and the students, you know,
Starting point is 00:28:41 raise their hand and give the answer. That's, machines are going to do that. You've got to know what questions to ask. It was a general patent who said, never tell your men how to do anything tell them what to do and let them surprise you with their ingenuity obviously when you're when you're executing in a battle you just got to execute the command right but as as managers as bosses as teachers as parents in relationships the more choice we can give the other person which is to say the context which is to say to go back to your word
Starting point is 00:29:22 The position. Mm-hmm. I like it. I want to switch gears a little bit and talk about how we become a learning machine. To excel at anything, to do well in life, describe actually life as learning. As human beings, we learn. And we should be learning every day. We should be learning every day.
Starting point is 00:29:45 Yeah. You want to go to bed smarter than when you woke up. Yes. In concrete ways. Okay, I'm going to make an outrageous statement. I, Adam, know more about financial markets than any other living person. So that's an outrageous statement. How can I make that?
Starting point is 00:30:01 I created software to test ideas about markets. Back in the day, if you had a question pre-internet days, you'd sit there going, is it worth my while to make a one-hour trip to the public library, maybe find a book on the topic, maybe. maybe that relevant book will have an answer and maybe the answer will be something that I can actually use. So you're looking at a two or three hour investment. And most of the time you wind up going, nah. Yeah. Okay. Now on the internet, you can do that in milliseconds. You go, huh, let's just check that out. Well, what you've really accelerated is sort of like the learning cycles.
Starting point is 00:30:50 Exactly. Because you remove the friction. Like instead of taking three or four hours to learn something, now it takes milliseconds, perhaps. I'll bring it back to my old Princeton Review days. So back in the day, I co-founded the Princeton Review with John Katzman. And when I started off, I was a tutor. I was tutoring 10 to 12 hours a day, seven days a week.
Starting point is 00:31:16 Do the math. Yeah. That meant I was. seeing 60 to 90 kids a week. That's crazy. I know. I was seeing kids every hour on the hour from 7 in the morning till 7 or 8 at night. 60 to, and I taught each kid each week the same test, which meant I had 60 to 90 learning cycles on every single question in the test.
Starting point is 00:31:48 So I would try out different explanations as I went through the week. By the time it was Wednesday, I basically knew every error that a kid was going to make on that test. I would know on question 13, the kid probably chose C. Is that the key to learning then, accelerating the number of learning cycles and getting feedback and then reflecting on that feedback? Exactly right. So with markets, so to go back to markets. So if I want to test an idea, J.P. Morgan, an exemplar of the notion of too big to fail. Suppose I wanted to test the idea. If J.P. Morgan is outperforming other banks, is that good or bad for the banking sector? For banking stocks in general and over what time frame? Before I created my software, if I wanted to test that question, I'd have to download the data. I'd have to get J.P. Morgan closing stock data for the last, you know, 40 odd years.
Starting point is 00:32:59 Then I'd have to think of all the things I wanted to test it against, banks, maybe 10-year yields, maybe the broad market. Put all of that in to a spreadsheet, set up conditions like define outperforming, right? And then set up all these conditions, I'm saying all this for a reason, even if you're not interested in finance, it took me about an hour to set all that up. And at the end of the day, I might go, oh, it doesn't tell me anything. And I've just spent an hour. I paid some programmers to hard code what I normally do using Excel. So I can answer that question in about five seconds now.
Starting point is 00:33:41 I can answer a question like that on financial markets. And by the way, I will tell you, J.P. Morgan's outperforming does tell you something. about those who want to look it up. It does tell you something. Interesting. Sorry, it's slightly better. It's not hugely so. And when it's underperforming, it's slightly good.
Starting point is 00:33:58 Now, again, you have to define, just like with chat cheapy-t or anything, if to define outperforming. So what do I mean by that over what time frame is it outperforming by how much? But I can put all of that in. What you really did was sort of like take away the time to get the learn. cycle complete, right? Like you're inputting a question. There's almost no friction between the question and the response. Exactly. And I get then to modify the question. Now you can spend an hour modifying the question. Or I can spend even 10 minutes and I keep getting to iterate. And each time
Starting point is 00:34:35 I learned something new, which suggests further questions. So I'll give you an example. So how does someone apply that in their lives? You want to increase the learning cycles. So there's a great book, The Talent Code. Yeah. Brilliant book. Great, great book. And they talk about how Brazilians play soccer really well. I remember that, yeah.
Starting point is 00:34:59 And one of the ways they play, instead of playing on a field that's like a football size, they swing it down. So it's like 30 feet, which means that the learning cycles are much faster. They have to take more shots. They have to pass more often. It's accelerate. If you're an organization, you want to find ways to increase the number of learning cycles that every one of your employees goes through.
Starting point is 00:35:27 A few summers ago, I was walking down Fifth Avenue, and there were three young kids, college kids. They were clearly like late teens, early 20s. And they were raising money for Save the Child.org. And I watched them for a while. and each one of them approached passers-by on a beautiful Saturday, the sun was out, people going about their business,
Starting point is 00:35:57 and they would stop passers-by and say, excuse me, sir, and New Yorkers are just trained, sorry, I'm in a rush right now. I gave it the office, whenever it is, right? So I watched them for about five minutes with my friend. And I said, I just want to do something. So I called all three of the kids together, and I said, I'll give you $500 if you'll listen to me for five minutes. Is that a deal? They said, yes, it is. Because I made probably their weekly quoted. Yes. Yeah, yeah. I've been watching you for the last five minutes. And each one of you approaches passers by with basically the same thing. Excuse me, sir. Excuse me, sir, or ma'am or whatever.
Starting point is 00:36:45 And I said, has that been working for you guys? No, it hasn't. Well, then why don't you try different things? Walk into someone and go, I have the funniest joke for you, sir. Try different things and see what works. I don't know whether they did. And I gave them, you know, I signed up and I gave them actually more than 500. And I even wrote to the head of Save the Child.org and say, you have a network,
Starting point is 00:37:13 a thousands of devoted experimenters who are out there who could be doing learning. Let's find out what's the best phrase to get people to stop. Maybe approaching a couple, this is the phrase to use when it's a couple. Always approach the woman. Or if it's a single person, or maybe you approach men and women differently or groups. How do you do that? And I said, people are running these experiments and there's sort of like, No intentional iteration, and then there's no learning after something is successful.
Starting point is 00:37:49 It's not passed on. Not passed on at all. There's a kind of business that does that very well. Franchises. There could be a franchisee, say, of McDonald's in Buffalo, New York, who goes, oh, on rainy days, use this phrase because everybody buys milkshakes. So when you go into a McDonald's, pretty much doesn't matter what you order, they will say, would you like fries with that? Now, that phrase was discovered by a girl.
Starting point is 00:38:26 I believe it was a teenage girl. I forget what town, but she discovered that a lot of people said, sure, why you throw in some fries? And they discovered seven percent of the people say yes to that. That's one person in 14. That's a mega kick in French fry sales. Now, probably not too good for the health of the nation. But again, maximize the number of experiments that you do, your learning cycles. And each one, you have a clear objective.
Starting point is 00:39:06 So right now you see me with my top hat on. And I've taken to wearing this. I bought it, I was walking by a hatter in New York, and I see this hat in the window, and I just smile when I saw it. And I walked in, and I got one. So this is made to me, my head. Shane, if you were in New York, and next time you are, we will do an experiment. You and I will walk down a street, say, in Soho, and I promise you that at least once a block, I will get compliments. And if I'm seated in a restaurant, I'll get approached at least once a meal. I say at least once.
Starting point is 00:39:49 And often when people are leaving, and they'll always have a big smile on their face, I got such a good response with this. Why am I saying that? Because they have a hat, a top hat just like this with a little bit bigger that gets no responses, none whatsoever. I have no idea why, but I don't wear that one too much because it's fun for me when people say, hey, nice hat. And it's always with a smile. If I go to a social gathering, then anyone I approach, I'm actually running a little mini experiment in that moment. Like, I'll go, huh, should I tell a joke or whatever it is? And I'm continuing,
Starting point is 00:40:33 upgrading my knowledge about the world. Everything I do is an experiment. And this is the beauty thing also about experiments. Now, you said this, Shane, it's super important. You need to have an iterative way to stuff pile the results of those experiments. Right? Like, okay. So an organization would have to have some formal means of gathering what it's learned
Starting point is 00:41:00 and implementing that somehow. And the beauty thing about an experiment is you can't fail. You got to learn something. By the way, I didn't wear this in order to get comments. I just got it because it made me smile, but it makes everybody smile. I think that that's key in terms of like you're just opening yourself to serendipity. You didn't do it for a reason.
Starting point is 00:41:26 But then when you got feedback that it made people smile, it makes you almost want to wear it more. It does. Absolutely. Who doesn't like? yeah exactly seeing people smile when you when they see you organizations can do this teachers can do this um you yourself as a podcaster right like let's experiment with the opening or the ending or maybe let's try rapid fire maybe that works or or whatever it is but life is an experiment as a mindful experiment and you said this Shane treat them as learning cycles and
Starting point is 00:42:03 accelerating that as fast as you can. One thing we talked about last time I want to get to you before we wrap up here is we talked about sort of ways to avoid stupidity and you had written a book on how not to be stupid and you haven't published that yet. And I'm wondering why and when that's going to be available for everybody. So, Shane, I have to thank you for prodding me to getting it out. But I, so I haven't released it. So I wrote the book, not intending it for publication, not initially.
Starting point is 00:42:36 Every year on his birthday, and at Christmas, I send Buffett a present. So his birthday is the end of August, and Christmas is Christmas. So every year, about a month before that day, I'm like, oh, man, what am I going to do this year? Because it's not an easy person to get a present for it. It's not like he needs another tie, right? One year, I sent him a nickel, but it was a special nickel. To amuse myself, over the years, I've adopted the practice. If I have any coins in my pockets, I spill them out on a table, and I search through
Starting point is 00:43:13 them to see if I can find any old coin. And I define an old coin as anything before 1960. So the oldest coin I have so far is a 1907 penny. It's worth 300 bucks. not like I'm going to sell it but just wow I found an old coin it's a little adventure when I pull the coins out I was like do I find any old coins so I happen to have a nickel from 1936 so one year that was his birthday present
Starting point is 00:43:45 Buffett was six years old in 1936 so I sent him I wrapped the nickel up very like it was a coin collector nickel and with a birthday card I said dear Warren a happy birthday um this is your allowance spend it wisely and that was his allowance yeah it was his allowance he was also earning money of course as you know and he shot me back something that very few people in the world have ever gotten do you know what i got no and email oh awesome those of you who don't know buffett religiously does not do email he said dear adam uh thanks so much uh I'm thinking hard about how to spend my allowance.
Starting point is 00:44:30 So that book, How Not to Be Stupid, and he endorsed it, was his Christmas present one year. And so the endorsement is, this book is loaded with good ideas and appropriate warnings. And it gave you a copy
Starting point is 00:44:46 and also gave Tim Ferriss. And he said, oh, wow. And this is a good book, but could you shorten some of the examples and provide more non-obvious advice. And that rankled a bit. I went, what do you mean, non-obvious? And Tim's a great friend, right?
Starting point is 00:45:09 So you have Buffett who said, Adam, get this out into the world. Yeah. I'm giving you an endorsement. I don't give anybody endorsements here. Get this out of the world. And Tim, who said, that seems kind of obvious. I sat with that.
Starting point is 00:45:23 And I realized, I say this affectionately, Tim was being stupid about stupidity. So I define stupidity as overlooking or dismissing, conspicuously crucial information. And Tim was dismissing it. He was dismissing it as kind of obvious, what I was saying. If he had thought a little more, he would, by the way, I'm not critiquing Tim on this.
Starting point is 00:45:50 I'm not whatsoever, because it sent me down a rabbit hole and I learned a ton. Tim could have said, Adam, Buffett said, get this book out there. I'm going to give you an endorsement. And yet it seems obvious to me. So what am I missing? He didn't say that. He assumed he knew it already. So I realized that the key insight was that all Buffett said this book is loaded with good ideas and appropriate warnings. Warnings. And I know something that Buffett maybe didn't think about. Human beings always ignore warnings. They always do.
Starting point is 00:46:31 And so they dismiss it. And go, yeah, whatever. So I sat with that question, why do human beings ignore warnings? And it's a really key one. And it's key, especially for you, Shane, is that all advice is a warning. All wisdom is a warning. If I say the best way to boil an egg is this, there's an implicit warning. If you don't boil it like that, the egg is not going to be as good as it could have been.
Starting point is 00:47:05 If I say the best way to negotiate a contract is to always let them make the first offer, there's a warning. If you make the first offer, you're not going to get as good a result. People always learn the wrong lesson because they think either about, themselves or about other people. They read something in the newspaper, about somebody doing something outraged. They go, oh, I would never do that.
Starting point is 00:47:31 That's why people don't learn, is they can't imagine themselves in that situation. So you'll remember at the beginning of the book, I talked about musicians who had lost their instruments. Yo-Yo Ma. Exactly right. So those of you who don't know, in 1999, Yo-Yo Ma,
Starting point is 00:47:49 the great cellist left his cello in the back of a cab. And this was front page New York Times, $3 million Stradivarius. About nine months later, another musician, in exactly the same circumstances, forgets his violin in the back of a car, exactly the same situation. And he had read about Yo-Yo Ma.
Starting point is 00:48:14 And I did research. They were like a dozen famous musicians who all lost their instruments, almost exactly the same situation. Always after a performance, always when traveling, and after Yo-Yo Ma lost his instrument, Shane, I'm asking you. Let's say you're a world-famous violinist, and you read about Yo-Yo Ma has lost his instrument.
Starting point is 00:48:40 Then you read another cellist. You read about another virtuoso who's lost his Stradivarius. What lesson would you, Shane, conclude? I'm just asking you, don't overthink it. Like, what do you think most people would conclude? It's not going to apply to me. Oh, that's interesting. Most people would say, oh, I better be careful with my instrument.
Starting point is 00:49:02 Oh. Oh, see, you're very smart. Well, you're, okay, well, you're very wise. Most people would go, oh, I better be more careful with my instrument in that situation. But one of the musicians, Philippe Quint, lost his, and he knew about all the other musicians who had lost theirs. Do you know what he concluded, Shane? He concluded that none of them had lost their instruments.
Starting point is 00:49:27 He concluded they were publicity stunts. He so could not imagine. That somebody, yeah. There's no way, Yo Ma, because that would crush him. It would devastate him for years. That's crazy. But notice, but it's not so crazy. He himself dismissed it.
Starting point is 00:49:44 It goes, they didn't really lose their instruments. The question he should have said is, if they lost theirs, under what circumstances might I lose mine? That's not the lesson he drew. So I have to write in a chapter into the book that warns people of that. So this is something I'm going to offer, Shane, because I know you're a big fan of the book, and I'm publicly declaring to you and offering to you. We'll have to think of some cause. but I'm prepared to donate all the proceeds from the book to some charity.
Starting point is 00:50:24 The book is written. I have to write an introductory chapter that warns people not to dismiss what you read and then raise some money for some worthy cause. And so let's let's talk. Let's make that happen. That's a great way. Because it should be out in the world. So let's get it out and let's save some lives and make people more effective.
Starting point is 00:50:50 That is a great place to end this conversation, Adam. I'm so pleased, again, to talk to you and your generosity with your time and your commitment now publicly to getting this book out. his wonderful gift. Thank you. You're so welcome. Had a blast, Chang. Thanks for listening and learning with us. For a complete list of episodes, show notes, transcripts, and more, go to fs.blog slash podcast.
Starting point is 00:51:35 Or just Google the Knowledge Project. Until next time. Thank you. Thank you.

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