The Nick Bare Podcast - 132: I Answer Your Questions

Episode Date: August 4, 2025

In this episode, I open up a Q&A session where I answer questions from my Instagram followers covering various topics, from personal fitness and Ironman prep to family experiences and my evolving ...relationship with faith. Highlights include an update on my Ironman training, reflections on my first concert memories with my daughter, and the significance of faith in my journey. I also dive into my nutritional strategies, the importance of not comparing oneself to others, and some personal insights into my daily routines and business principles.CHAPTERS:00:40 Ironman Prep Update01:56 Charlie's First Concert Experience04:55 Faith and Its Role in My Life18:22 Fitness Data Monitoring26:42 Misconceptions About Me31:35 Alcohol Consumption and Lifestyle37:51 Building a Business Brand43:46 Staying Injury-Free During Training46:08 Building Volume and Intensity for Ironman47:41 The Importance of Recovery and Off-Season51:33 Creatine: Benefits and Misconceptions59:14 A Day in the Life: Balancing Work and Family01:04:18 Pickled Beets and Sludge Bowls: Nutrition Habits01:09:58 Fueling for Performance vs. Aesthetics01:16:05 Staying Motivated Without Comparison01:21:26 Future of Endurance Races at Bear Ranch01:26:20 Launching G1M Sport RTD Beverages01:29:45 Defining Success and WinningORDER MY BOOK HERE:https://www.amazon.com/Go-One-More-Intentional-Life-Changing/dp/1637746210FOLLOW:Become a BPN member FOR FREE - Unlock 20% off FOR LIFEhttps://bpn.team/memberIG: instagram.com/nickbarefitness/YT: youtube.com/@nickbarefitness

Transcript
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Starting point is 00:00:05 Hello, everyone, and welcome back to another episode of the podcast. Today's episode is a question and answer that I opened up on my Instagram last week. And there were a bunch of good questions that came in, but I have a handful that I have somewhat consolidated based off of general questions and similarities. some fun stuff, some fitness stuff, some family stuff, some personal stuff, some business stuff, covering a bunch of different topics. But a few things prior to getting into this that I want to share, first off, we just kicked off as of today, week four of Iron Man Prep. So we've been putting out one episode on YouTube.
Starting point is 00:00:57 That is a plan every Monday, 9 a.m. Central Standard Time, we will be releasing a new episode of the Iron Man Prep series leading into Iron Man, Arizona, November 16th. So today kicks off week four of training. I've solely been ramping up volume. This week, I will move into 19 hours of total training for the week, split across, running, cycling, and swimming, and some strength work. but we're slowly increasing volume.
Starting point is 00:01:31 I should get my volume up to about 22 hours of training per week. Tomorrow I have one of my biggest, I do have my biggest cycling ride to date in this prep. There's a three and a half hour session on the bike on the indoor trainer, which should be fun. My butt cheeks should be feeling that one for sure. after that workout is done. And then something else I wanted to share.
Starting point is 00:02:02 So we took Charlie, our three-year-old daughter, to her first concert this past weekend. It was a Brandon Lake and Phil Wickham concert. And it was an incredible experience. Me and Steph were talking. Your first concert is one of those things that I feel like you remember forever. and it gets brought up and asked at all these different intersections and points of your life
Starting point is 00:02:32 throughout your life. Like my first concert, for example, was in Hershey, Pennsylvania, Hansen. Hansen was this boy band, these three brothers, I believe it was three brothers. And, you know, their hit song called Umbop. If you are a 90s kid, I was born in 1990, I actually turned, 35 in a few days. My birthday is coming up, 35 years old, which is crazy to think. But I was a 90s baby. Born in 1990, Hansen was a huge, huge band growing up. That was my first concert. Charlie can say her first concert was Brandon Lake, Phil Wickham. And it was one of the most incredible,
Starting point is 00:03:20 I want to say concerts, but it was so much more than a concert. It was one of the most incredible shows that I have and we have ever been to. It was a combination of music and worship and scripture and preaching and stories and connection. It was extremely powerful. And it was such a good experience. So I would encourage you if you have Brandon Lake and Phil Wickham coming to a city near you and there's a show that you can go to, go do it. Go do it. It was incredible. The entire experience was incredible. We actually got to meet Brandon Lake. Charlie got to meet Brandon Lake. She was really intimidated. She was extremely shy, but she keeps talking about it. And ever since the concert, she's been asking when we're on the car for either Brandon Lake
Starting point is 00:04:18 or Phil Wickham music. And they did some duos together. So now when she asked, for their music, she wants to hear them together because she saw them perform together at the show at the concert. So I'm now trying to figure that out and navigate that. So we'll either play her Brandon Lake or Phil Wickham when she asked. But that was his past weekend. It was a really good weekend, spending time with the family. Had a long run for my prep, 16 miles. It was the longest run of this prep so far.
Starting point is 00:04:50 And it felt really good. It felt really solid. So that's what I wanted to share before we dove into and dive into some of these question and answer topics. And the first question, it comes off of what I was just talking about, being at the concert, Brandon Lake, Phil Wickham, worship, faith. And the question is, what significance has faith played into your success? And I think this question came up because as of recently, I have been sharing more about my faith, my faith journey, the relationship that I have and am building with God, how faith is built into our family and our business. I've been sharing more scripture on social media and just the things that we have.
Starting point is 00:05:56 as a family, been practicing in private or at church and worship, I have been feeling the responsibility and the obligation to be more public facing with my faith and sharing. And it's something I haven't done in the past, and I can't necessarily tell you why, but it's something that I've been doing recently and I feel cold to and I feel very, very strongly about. And the response from a lot of people has been extremely positive and strong. But the question is, what significance has faith played into your success? You know, I grew up in a small town called Palmyra, Pennsylvania, right outside of Hershey, Pennsylvania, central PA.
Starting point is 00:06:56 And I always find it interesting that Pennsylvania, is the only state, I think it's only state, where people refer to it as the abbreviation or acronym, PA. If you meet someone from Pennsylvania, they tell you they're from PA. If you're from Texas, you don't say you're from TX. If you're from Tennessee, you don't say you're from TN. But Pennsylvanians, PA, PA, if you're from PA, you know. And growing up in Pennsylvania, our family,
Starting point is 00:07:30 went to church almost every Sunday if we didn't have sports. You know, growing up me and my brother played a lot of travel sports and when we were traveling for sporting events or tournaments, we didn't go to church those Sundays. But we grew up going to church. And growing up going to church, it was a religion. It was a practice. It was an act that we did every Sunday. You wake up, You put on your church clothes, which was khakis in a polo or khakis and a button down. He threw some gel or palmate in your hair and pushed it over. And that's really all it was for me growing up. It was something we did, but it wasn't a relationship.
Starting point is 00:08:28 And when I went to college, I stopped going to church. And then when I graduated college and went into the army, I didn't go to church. Faith played a role in my life at multiple different time periods and intersections. Like when I was in the Army, when I was in Ranger School, every Sunday, we would have a chaplain come in and we could sit and listen to this chaplain preach and worship and tell us about God and the Bible.
Starting point is 00:09:12 But to be honest, most people went to church services with the chaplain during Ranger School for an hour because you knew you weren't getting smoked by the Ranger instructors and the chaplain would give us a piece of bread with peanut butter on it. So we would go pretty much just for the piece of bread and peanut butter. But Ranger School was a very challenging. point of my life. And I resonated with church services when I was in Ranger's school because it was very low. It was hard. It was challenging. It was fearful. And the words and the scripture and the stories that the chaplain shared then just connected to a lot of us that were there in that school
Starting point is 00:09:59 at that time. We needed God. We wanted. God. And then when I got out of the military and was all into building BPN, I didn't try to find a church. I didn't really prioritize my relationship with God or faith. And up until that point, I still didn't know that faith was about having a relationship with God. I thought that faith was Christianity as in a just because that's kind of what I viewed it as and thought it was growing up when I was younger. And then as my mom passed away in 2019 from a variant cancer, that truly was the spark for not only me, but Steph and I. Steph was my fiance then and we got married shortly after my mom passed away.
Starting point is 00:11:07 But when my mom was on hospice in her last couple days, at home before she passed away, she looked at all of us being the kids, my dad, our family, and she said, if you ever want to see me again, you have to follow the Lord. And that sparked something in both Steph and I,
Starting point is 00:11:33 and we took that as a direct call to action to start practicing our faith, start building a relationship with God. following the Lord because my mom told me to and because we felt called to. And it was, it was these, these small micro decisions in baby steps from that point until today, that was 2019. That was, it was June of 2019. It is now July of 2025.
Starting point is 00:12:12 So that was six years ago. It's crazy to think that my mom passed away six years ago. Six years goes really fast, really fast. But over those last six years, Steph and I have made it a priority to start going to church. We go to a local church here in Georgetown, Texas, called Celebration. And there wasn't this moment where it was, were going all in.
Starting point is 00:12:45 I kind of wish we would have done that, but it was these small micro-decisions in baby steps from June of 2019 until today where our faith has become stronger. Our understanding of what a relationship with God looks like has become more meaningful. And it is now a very strong, important and prioritized part of our family unit, our faith in our relationship with God.
Starting point is 00:13:21 And it's really important that we share that with our kids. And even me as an entrepreneur, as a business owner, as a content creator, I've had a lot of thoughts around this the last couple months. And I believe that God has gifted me with these platforms, this community and audience, to do much greater things than share fitness information and document my life. I think I had been blessed with these platforms to do something larger and greater
Starting point is 00:14:03 and ultimately more meaningful. And that's why I've been blessed, called and feel like I need to share this journey that I've gone through of these last couple of years of building this relationship with God and the importance of faith in our family, our relationship, and our life. And I have a few pieces of scripture that I want to share to kind of wrap up this question and my answer to this question. But before I do, the thing that I want to say is I have always, I believe,
Starting point is 00:14:45 made it a priority to make decisions, build a life and lead people in a way that I would in my family would be proud of through character and core values and being a role model. A few years ago,
Starting point is 00:15:08 I knew that was a priority and now those things are just as much a priority, but I'm realizing and I've learned that it is those exact same things through the words and works of God in the Bible, in the scripture. So from Galatians, it says,
Starting point is 00:15:40 am I now trying to win the approval of human beings or of God? or am I trying to please people? If I were still trying to please people, I would not be a servant of Christ. And I share that piece of scripture to say that in all things that we do, the things that we are working to accomplish, the success as this question directed,
Starting point is 00:16:08 it is not to please other people or to gain the praise and approval of anyone else other than God. So that piece of scripture there directs my actions, my work, and how I define success. And the next piece of scripture I want to share is from Luke and says,
Starting point is 00:16:31 whoever wants to be my disciple must deny themselves and take up their cross daily and follow me. For whoever wants to save their life will lose it. But whoever loses their life for me will save it. What good is it for someone to gain the whole world and yet lose or forfeit their very self.
Starting point is 00:16:50 Whoever is ashamed to me in my words, the Son of God will be ashamed of them when he comes in his glory and in the glory of the Father and of the holy angels. And I share that piece of scripture, which is also guided how I define success, to share that what I've learned
Starting point is 00:17:11 is having a relationship with God and having faith is not for me. is not to save me, but whoever loses their life for me will save it. Having a faith and a foundation of faith, and this is what I want to instill as I lead my family and teach my children is that having a faith in a relationship with God is not to save you and get you to heaven. It is because it is what God wants us to do and share those words and be a contributing member of society and living through God as we are supposed to.
Starting point is 00:17:57 It's not to save us. It's what we are being called to. It is our obligation. It is our responsibility. So I hope that answers what significant faith has played into not necessarily my success, but my journey over these years.
Starting point is 00:18:18 All right, hard pivot into some fitness stuff. Number two, what data do I monitor daily? I really wanted to answer this, and we're going to create a whole YouTube video on this topic for an Iron Man prep series because I'm a firm believer that too much data can become dangerous.
Starting point is 00:18:41 There are some people out there, potentially the biohackers of the world who are obsessed with data. And to each their own, I mean, there's definitely a time in place for data and lots of data. There are a few things that I monitor in measure, but I personally don't get obsessed with tons of data
Starting point is 00:19:02 because what I have found is when I have too much data, it sometimes makes it hard to make a decision that is guided without data. You know, if I wake up one morning and I don't wear a whoop personally, but I used to wear a whoop. and when I would wear a whoop, a whoop strap, I would wake up some mornings and it would say,
Starting point is 00:19:28 you are in the red, don't train. And I think to myself, well, I feel decent. I feel like I can train. But this watch is telling me or this device is telling me not to. So I started listening to my body more intuitively, subjectively, as opposed to just relying on objective data all the time. I think too much data. There's a personal opinion.
Starting point is 00:19:57 I think too much data can be dangerous and it can be all consuming. So here's some of the data that I monitor daily. Heart rate. I monitor heart rate around training during workouts and even more specifically during recovery sets. So here's an example. when I am going out from my easy run, I will wear an external heart rate monitor, either the garment strap across my chest,
Starting point is 00:20:27 or the coros strap around my bicep. And that will sink via Bluetooth to my watch and I can monitor heart rate in real time based off of pace and then considering climate, temperature, humidity, dew point, the conditions of the road. Am I running on a flat? Am I running on hills?
Starting point is 00:20:46 And I will monitor my heart rate around training to ensure that I am staying in the appropriate zone. But there's also some really positive immediate feedback that that can provide you. But if I am running the same route every day and normally my heart rate is say 140 beats per minute on my easy runs. And one day after a big workout, I go on that same route, same pace, similar weather conditions, and my heart rate is jacked up closer to 150. I know that my body is having a hard time with that effort because it's not recovered properly and it's struggling to maintain. So I will use heart rate to determine zones of training and then my readiness and recovery.
Starting point is 00:21:42 Resting heart rate. So resting heart rate is a sign of building fitness. It can be, but it can also be a sign of overtraining under recovering. So when I started this Iron Man prep, my resting heart rate was 42 beats per minute. So that's when I'm at rest, my heart rate comes down to 42 beats per minute. we're about, you know, like I said, we're in the week four of Iron Man prep right now. My resting heart rate has now dropped to 39 beats per minute. That means that I am building fitness.
Starting point is 00:22:23 I am getting fitter. If I were to see my resting heart rate go the opposite direction, that might mean that I'm getting sick. That might mean that I'm overtraining or that I'm under recovering. So I will use resting heart rate as an objective data point to show and determine if I'm building fitness and if I'm also recovering properly or if I'm about to get sick. Heart rate variability. Now this is what the whoop strap measures. HRV.
Starting point is 00:22:56 You've probably heard or many people have heard of HRV. It's become a very popular data point to monitor in terms of fitness, performance, health recovery. It is simply a measure of the variation in time between each heartbeat. So this variation is controlled by a primitive part of the nervous system called the autonomic nervous system. It works behind the scenes, automatically regulating our heart rate, blood pressure, breathing, and digestion. So I will just closely monitor HRV. heart rate variability. And I want to see that it is maintaining.
Starting point is 00:23:40 It's not dropping significantly. If it's increasing, great. It means I'm recovering more efficiently. But if I see my HRV dropping too much too quickly, that's a sign that I'm not recovering appropriately. I will monitor sleep, time in bed, REM sleep, deep sleep. I'll measure and monitor TSS. Now, TSS is a, it stands for training stress score,
Starting point is 00:24:10 and it's specifically assigned within the TrainingPeaks app. Now, I use TrainingPeaks to input all my workouts for this Iron Man prep, and then it'll provide some pretty interesting data based off the workouts you do that's pulling from my Garmin or Strava, my Zwift, all these different platforms and softwaes that I'm using around my, my fitness, I use training peaks as kind of my source of truth for all data that comes in. And training peaks will provide you a TSS score. Like I said, training stress score.
Starting point is 00:24:46 And this quantifies the stress of a workout, taking into account both intensity and duration. It's a metric that helps athletes and coaches understand the impact of training sessions on the body and aids in planning workouts and rest periods. TSS allows for comparison between different types of workouts, such as a long, low intensity ride and a short, high intensity interval session. So I like to monitor my TSS score. That just quantifies, like I said, the stress of a workout and the stress of my training in a week.
Starting point is 00:25:25 And then I'll also monitor volume. Volume of training, this can either be mileage or hours. That's really the data that I monitor on a regular basis. I guess if we added one more on there, it might be caloric intake and caloric expenditure, which I'll talk about a little bit later in this episode. But I don't get crazy with data. Those are kind of the metrics and data points that I look at regularly.
Starting point is 00:25:58 And I do want to make a call on a point. I use data to look for trends, spikes, or callouts, but I don't lose sleep over it. Like I said, data can be a super useful tool, but it can also be very dangerous to the individual, becoming all consumed by data, but I'm looking for trends, not necessarily changes day to day, but changes over a week or week to week throughout a prep and a build. Question three, what is a misconception people have about you? So I asked Steph to help me answer this one. It just felt right to get some feedback from someone else,
Starting point is 00:26:41 especially someone so close to myself in my life, like my wife, Steph. So I asked her, what is a misconception that people have about me? And she said that most people think that I train all day, all the time, every day. And I've been doing this for years. And this may be the case when I'm in a certain prep and we're filming a certain series. Like right now, within this Iron Man prep and this YouTube series that we're creating,
Starting point is 00:27:18 I'm training a lot and we're filming and creating a lot. From now until Iron Man, Arizona, November 16th, that is my primary objective and goal and focus within the business. it's creating content around this prep series. So during the day, I am training a lot. That is a reality of it. And we're filming a lot. But I make sure that it does not affect my home and our family life.
Starting point is 00:27:50 And Steph made sure that I shared that because she recognizes that. I make sure that I'm with a family in the morning and I'm with my family at night. and I'm definitely with my family on the weekends the entire weekend. When I'm not in a big prep series, like an Ironman prep and we're documenting the entire build leading up to a race or competition, I train once, maybe twice a day, and that's either a run in the morning,
Starting point is 00:28:24 between 5.30 and 6.30 a.m. or it's a strength training session in the morning or it's a strength training session for 45 minutes after work. But I'm not training excessively when I'm not in a huge prepper of build. So I've met people who think that I train for three, four, five, six hours a day
Starting point is 00:28:47 and I've been doing this every day for the last 10 years. And that's just definitely not the case. If I would have been doing that, I wouldn't have been able to build the business to this size and caliber that it is. And I don't think I would have been a great husband or father. And that is a huge priority of mine. A second misconception that Steph pointed out that she believes a lot of people have around me
Starting point is 00:29:15 is that people assume that I am extremely tight and rigid and have a hard time letting loose. But it's actually quite the opposite. Again, depending on the season of life in my goals. Right now, in this Iron Man prep, I am pretty rigid and tight and I'm not extremely flexible. I'm not very loose with my diet. But in a normal time of my life when I'm not in a big prep, and we're not filming a huge series, which is, it's part of my job. I am very flexible, very loose in terms of diet and being off my routine and structure. And that has taken me, you know, time over the years to learn the value and importance of. I love routine.
Starting point is 00:30:23 I love structure. it's a big part of my life. It's allowed me to accomplish certain things and reach specific milestones and build BPN into what it is today, but not at the expense of forgetting to live and fostering relationships and embracing experiences.
Starting point is 00:30:48 I think that's extremely important to point out. You can still experience life and enjoy good food and skip your routine every once in a while to make sure that you live and still get a lot of things, most things, done and accomplished. And that kind of moves into the next question that I actually get quite often, and I have for a long time, do I consume alcohol? Do I drink? Now, again, I have to preface this question saying, I'm in a big prep right now and I'm extremely
Starting point is 00:31:32 focused and dialed in. So from now until the race in November, I will have very few alcoholic beverages. I haven't had a glass of wine for a few weeks now. And it just doesn't fit into my life, my goals, my priorities at the moment. Now, I'm not saying that I'm not going to consume any alcohol until November 16th. You know, there will be maybe a date night that Steph and I have when we go downtown Austin for a dinner and I get a glass of wine or I get a margarita. But when I'm in a prep, I'm extremely focused and dialed in. Now, when I'm not in prep, I'm more flexible when it comes to consuming alcohol, but it's still by no means excessive.
Starting point is 00:32:33 If I'm not in a prep, I might have a few drinks a week. And when I say a few drinks a week, maybe two to three. And if we go for a dinner with friends or it's Steph and I, I'm going to order either a glass of wine or a cocktail. I don't drink much beer ever. And in 95% of the cases, it is just one drink, one alcoholic beverage with dinner. And maybe sometimes at night, if Steph and I are making dinner with the family and it's a Sunday, and, you know, or staying in, might crack up in a bottle of wine and have a glass of wine, for example.
Starting point is 00:33:19 There is the occasion when I have two drinks in one sitting. But I can't tell you the last time I had two more than two drinks. That is kind of my role for myself. No more than two drinks. It might be two glasses of wine. It might be a cocktail and a glass of wine. So I'm definitely not against drinking alcohol. consuming alcohol, it fits into our lifestyle within moderation.
Starting point is 00:33:51 And like I said, never more than two drinks in a sitting. But when I'm extremely focused and I'm in a prep and I'm dialed in, it just doesn't fit into my life. You know, there's very little positive that comes with it. It's going to create more negative consequences in terms of performance and recovery and poor sleep, then the positive that could come from it. Now, if I'm at dinner, like I said, it was my wife, and we want to have a glass of wine together and enjoy each other's company.
Starting point is 00:34:25 Yeah, that is a positive for sure. But that's kind of the way that I and we consume alcohol in our family, in our life, there are seasons where, like I said, I'm not in a prep and we're more flexible and loose. It's a glass of wine with dinner or with friends. But then there's times we go weeks and months without any alcohol. And to be honest, since becoming a father, my perception of alcohol has changed for a few reasons. One, I never want my kids to see me drunk. And that's not something I enjoy doing.
Starting point is 00:35:15 and I wouldn't expect or anticipate that they would witness that or be around that. It's not something that I enjoy doing, drinking in excess. It sounds horrible, to be honest. And if you have kids, you know that regardless of what time you go to sleep or the kids go to sleep, you wake up the next morning, you got to be dad again.
Starting point is 00:35:44 and you have to be there, you have to be ready, you have to perform, you have to be present. It's a responsibility, it's an obligation, and there's no room to be hung over or not coherent around your kids. I never want to put myself in a position where I can't handle myself or my family and take care of them if I need to and being under the influence is a negative consequence and it has extremely dangerous. It's just a bad spot to be in. I would never want to be under the influence when I have to take care of my family. It's a responsibility. So my perception of alcohol has changed since becoming a father.
Starting point is 00:36:46 Again, there's nothing that I have against alcohol or consuming alcohol when it is consumed in moderation and responsibly. I think there's a time and place, yes. But there's also a time in place not to. So we consume it. This is a long way of saying we do consume it, but definitely not in excess. and definitely consumed responsibly.
Starting point is 00:37:16 Next question is, what is the best thing you did to establish your business branding early on? So before diving into that one, I want to make the point that I believe there's a difference between business and branding. Branding is the look,
Starting point is 00:37:39 the feel, the emotional response, the connection, the mission around an organization. The business part of an organization, in my opinion, consists of sales and operations and processes and strategy and team culture and team building and management and directors, leadership.
Starting point is 00:38:15 finance, legal, like that is the business side. There's the business side, there's the branding side. So if we're talking branding side in the context of this question, what's the best thing I did to establish my business branding early on? The answer is I did not. I didn't do anything, to be honest. I more so went to market. with a pretty bare bones approach to branding because I just didn't know.
Starting point is 00:38:50 Branding for me back then was get a logo, get a saying, get a website made, and then create some labels. That's all that branding really was about in 2012 when I launched BPN out of my college department. Our brand has gotten to where it is today because of a natural evolution. over time. We went to market. We learned.
Starting point is 00:39:20 We refined. We tested. We learned. We refined. We tested. We learned. We refined. And now 13 years in,
Starting point is 00:39:29 it's been 13 years of testing, learning, refining the brand to look a certain way, to feel a certain way, to create emotion and connection. And that has been a natural evolution of just learning over these last 13 years. Was that the best way to do it? No. But it's the only way I knew how to do it.
Starting point is 00:39:55 I didn't know what I was doing when I first got started. But this is what I would do if I were half to doing, if I would have to do it all over again. If I was creating a new business today to launch, say, a year from now, I would take a completely different approach. I'd be much more proactive and I wouldn't rush to get a product or service into the market before I was ready. And there was alignment between my product and service, the market and the problem that I was trying to address and solve. So I would, if I was starting all over again right now, establish my vision. And that vision consists of core values, purpose, and goals.
Starting point is 00:40:43 If you're asking this question for yourself, go read BE Beyond Entrepreneurship 2.0 by Jim Collins. Read the whole book, but read chapter four eight times. It's all about vision. Then I would create a target market and I'd be as niche and specific with that target market. Who are we trying to serve? What problem are we attempting to solve and address? dress. From there, I would create brand guidelines. This is logos. This is look and feel. This is colors. This is fonts. This is your brand Bible. Everything that is built and created, whether that's
Starting point is 00:41:23 logos, design, social, labels, website, all of it is built off of a brand guideline. Then I would create a brand tone of voice. This is how you speak. It's what you say. It's what you don't say. and then I would invest in an in-house brand team. I wouldn't outsource any of this to agencies. It would be all video, photo, and editors in-house. If you can't afford that, I would start small. Get to the point where you can hire one person and then work until you can hire a second person
Starting point is 00:42:01 and then work until you can hire a third person. That's what we did. We slowly built an in-house brand team, of videographers, photographers, editors, and it has been a game changer for our business. And then the last thing that I would encourage you to do is be a visionary. If you haven't read traction by Gina Wickman,
Starting point is 00:42:25 go read that. And then once you read that, read the follow-up, which is rocket fuel. And it talks about the difference between a visionary and an integrator. You need a visionary in the business. A lot of the times that is the founder. if not, it can be someone else within the business. Be the visionary.
Starting point is 00:42:46 And if you are not the visionary, if you're not that person, hire or find someone who can be that person. You need a visionary in the business. What do I do in order to stay injury-free or healthy with all the training that I do on a consistent basis? Like I said in an earlier question, I'm not training at the level of volume and intensity year round like I am right now within this prep. But I always have a base level of fitness.
Starting point is 00:43:22 I'm always running and lifting. And then when I go into a prep, the volume and intensity increases throughout a build for a specific goal. And after that goal was accomplished or that race or competition has ended, then I go back to baseline. This is a reason I say no to so many things, opportunities or experiences in my life when I'm in a big prep because it allows me to focus and stay injury free and healthy. Like right now in this Iron Man prep, because for me, when we go into these preps and the team, it's just as much a commitment of time to training as it is content, production, pre-production, filming, post-production, and then publishing the content. So there's kind of two sides to it. So when we're in these really busy seasons, I say no to pretty much everything else.
Starting point is 00:44:24 Not traveling at all, unless I absolutely have to. I'm not doing any dinners out, whether it's personal or business. And the only exception is that I'll go do these dinners if my wife is involved. but like I'm not just going to meet or connect with someone over a lunch or dinner. I say no to a lot of things right now so I can focus and stay healthy, stay on top of my nutrition, my hydration, my training, my recovery protocols so that I don't put myself in a compromised position to get injured or be unhealthy. So what I do in order to stay injury-free healthy?
Starting point is 00:45:07 focus and say no to a lot of other things. The second thing is to monitor and adjust volume and intensity appropriately. So the reason we call it a build is because we build into volume and intensity. So when I started this prep, it was 18 weeks out from Iron Man, Arizona. I started my volume in terms of running mileage, in terms of hours trained per week. at the lowest it's going to be this entire prep and build. And then each additional week,
Starting point is 00:45:45 I will slowly increase training volume. So mileage and time. And then we'll have some delodes. Like, for example, it'll be four weeks of a build, and then we'll have a few days where I back off and I reduce training volume and intensity to delode and recover.
Starting point is 00:46:03 And it'll be another four weeks of a build, then a few days of a delode of reduce volume and intensity and recover and then four weeks of a build. So I'm monitoring volume and intensity. And this is why I track it from week to week. So I can put it on a graph and show how we have these four week builds, it'll taper. Four week build, little taper.
Starting point is 00:46:28 Four week build, little taper. And that's one of the ways you can stay injury free and healthy is by making sure you build into volume intensity. You don't go from zero to 100 really quick and then hold 100 for all 18 weeks, hoping and praying that you stay injury-free and healthy. Nutrition, sleep, hydration, sauna, cold plunge, compression boots.
Starting point is 00:46:56 These are all things that I utilize and prioritize in order to stay healthy and injury-free. I train smart, less to my body. if I'm feeling a nagging injury start to creep up, I will address it. I will get it worked on with the PT that we use, Dr. Jordan from Helix. He comes in here into the office every Tuesday and works on the entire team. And I like having seasons of training. I think this is, if I look at all the years that I've been pursuing these big efforts,
Starting point is 00:47:33 whether it's an ultra or a triathlon, or a marathon or bodybuilding competition or a high rocks, I view the year or years as in-season versus off-season, just like professional athletes do. When you're in-season, volume is high, intensity is high, there's a lot of specificity and structure to your training to facilitate a certain goal. But if you stayed in that in-season for an extended period of time,
Starting point is 00:48:06 you're probably going to put yourself in a position to get injured and hurt and be unhealthy. So I'm not someone who goes from race to race to race. I'm not a race junkie. Some people are. I see some people's race calendars for the year. And it's like year after year after year where it's five, 10, 15 races in competition sometimes. And for me, that'd be way too much. Way too much.
Starting point is 00:48:40 And I see these people get injured all the time because they're not allowing themselves the time to recover and rest and bring training volume and intensity down to baseline for a period of time. It's just trying to maintain this threshold for extended periods of time, being weeks and months and years. And that puts you in a compromised position to get hurt and injured. So I believe that having an in-season and then, and an off-season is extremely beneficial.
Starting point is 00:49:09 Like, for example, I'm in season right now towards a goal, that being Ironman, Arizona. That's November 16th. Once that race is over, I will bring my training back to baseline. I will pull, I mean, for the first couple of weeks after that race, I'll really pull back. And just let my body reset and recover. and then from there I'll slowly build training volume back up to baseline to ensure that any injuries or things that are kind of nagging and bothering me, they have time to recover and heal before I jump back into another goal or another style of training.
Starting point is 00:49:54 When I'm in my off-season, if you will, I'm prioritizing more strength than I am endurance. I believe that has allowed me to stay strong and healthy and injury-free and become more durable when I go into these big endurance training blocks because they really do beat down the body. But that's just some of the ways that I have approached fitness and training and specifically goals to stay injury-free and healthy for the most part of these last couple years. Who, what, and why should someone use creatine? What's really cool about creatine right now is it is as popular as it's ever been. It's been really cool to see the evolution of creatine supplementation and adoption over these last 10 plus years.
Starting point is 00:50:54 When I first got into the supplement industry in 2012, creatine was viewed almost as it was a steroid. If you were using creatine, you were using the real stuff. And people were afraid of creatine. And then from 2012 until today being 2025, creatine is one of, if not the most studied, supplement or ingredient, especially around sports performance and enhancement. And it has been shown time and time again to be effective,
Starting point is 00:51:33 safe, and applicable for many different reasons and many different people. So I believe that everyone should be using creatine, specifically creatine monohydrate. Now, I believe that we should say that you should and need to be at least 18 years old to be consuming dietary supplements. So as soon as you turn 18, I mean, I will consume creatine monohydrate for my entire life for many different reasons. So I think everyone above 18 should and can be using creatine monohydrate. All of the old stigma, stereotype, and negative consequences and symptoms that people used to think that
Starting point is 00:52:23 creatine created and induced, we found that just most of it isn't true. There is so much net benefit to creatine supplement. implementation. Specifically, creatine monohydrate. There's a bunch of different creatines types and sources of creatine on the market. A lot of people will try to market them as being superior or innovative. And the reality is that creatine monohydrate is the best. It works. It's the most studied. We at BPN use Creepure. Now, Creepure is the most safe. studied and pure form of creatine monohydrate on the market.
Starting point is 00:53:09 It is specifically synthesized and produced in Germany by a company called Alpschem. We have a trademark license agreement with Creepure so we can use Creepure. And that's exclusively where we source our creatine monohydrate from. So not only is our creatine monohydrate
Starting point is 00:53:29 from Creepure, exclusively from Creepure, from Creupure. It's also NSF certified for sport, so we get tested for banned and prohibited substances. And then within the NSF certification program, it tests all of our supplements to ensure that what we say is on the label
Starting point is 00:53:47 is in the actual product. So all of our products are extensively studied and our creatine monohydrate being Creopure is the best you can get. Now, dosage and timing, timing. Timing is kind of irrelevant. Creatine doesn't work in the same way that, say, caffeine would,
Starting point is 00:54:08 where you consume caffeine and has acute effects. You feel it within 20 to 30 minutes. You feel the heightened sense of awareness and energy and focus and concentration. Creatine doesn't necessarily work in the same way. So it doesn't have acute action. which means that consumption and timing doesn't necessarily matter. You just want to take it once a day, every day, on training days and non-training days. Now, the typical dosage is five grams per day, and that's what I take right now.
Starting point is 00:54:48 I take five grams of pre-atine monohydrate every single day. But there's actually a lot of significant studies out there showing that a higher dosage of creatine can be more beneficial, especially for cognitive health and performance. So after this Iron Man, I actually might start experimenting with some higher dosages of creatine, just because I don't want to change anything within this prep right now. 10, 15, even 20 grams has been studied and shown effective in certain individuals. And the way that creatine works is that creatine is that creatine is stored in the, the muscles as creatine phosphate.
Starting point is 00:55:32 So when your body is utilizing energy, it is utilizing energy from a source called ATP. And when your body uses and breaks down this ATP, it breaks down the phosphate molecules of that ATP. When you're consuming creatine on a regular and consistent basis, your creatine phosphate stores are saturated. within the muscle and within the body. So that when your body using energy, it breaks down its primary source being ATP.
Starting point is 00:56:08 If you have readily available creatine phosphate in the body, that can then donate a phosphate molecule to regenerate ATP, creating and producing more energy, more strength, more power output, greater performance. Creatine works by re-generate, generating ATP being energy. But over these last couple years,
Starting point is 00:56:34 there's been some pretty profound studies showing an increase in cognitive health and performance. So creatine is very important for the brain to work well. And it's not just a substance used for muscle-related activities. Creatine acts as a storage of high-energy phosphate, like we've talked about, which helps maintain the brain's energy levels during activities that require a lot of energy.
Starting point is 00:57:00 And the thing is that the brain uses about 20% of the body's energy. So the research and the findings around creatine supplementation are becoming better and better and better. And it's not only safe and effective, but it also has much more significant benefit than just hypergrapherty and bodybuilding, in strength and power output and performance, but also mental health, processing, and cognitive support.
Starting point is 00:57:36 So I'm a believer in creatine, and I believe that everyone should be consuming it that can be consuming it. All right, next question. What does an average 24 hours look like in my day? Some of the sub-questions were, how many hours do I work each week, now compared to the early days of VPN.
Starting point is 00:57:59 So right now, I'll go through what a typical 24 hours of my day looks like right now. But to give some broad strokes, now I get to the office most days at 9 a.m. I leave by 4 p.m. And this is Monday through Friday. In the early days, 2017, when I got into the Army until 2021, it was just you work. on whatever, whenever. It could start at 5 a.m. and go to midnight, Monday through Sunday, seven days a week. When you're building a business, in this case, right when I transitioned out of the military,
Starting point is 00:58:39 those first four years, it was just all in, every day, all day, everything. It's just what was required to get the business off the ground. And then slowly as the business started to scale and grow, we hired more people, I could delegate more duties and responsibilities. I got married, had kids. You know, my priority shifted. That changed, forced me to change my routine and schedule to be more consistent. And now I pretty much work, you know, 9 to 4 Monday through Friday. There's obviously the exception where there's days where we start.
Starting point is 00:59:21 earlier. There's days where we go later, but I'd say majority of the time, pretty consistently, Monday through Friday, 9 a.m. to 4 p.m. On the weekends, I'm not working in most cases. I'm with my family. A sub question was also how much time do I spend with my family daily or weekly? So Monday through Friday, I'm with my family after I get back from my morning run as everyone else is waking up from 7 a.m. to 8.30 a.m. when I leave for the office, so an hour and a half in the morning. And then when I get home from work in the evening, 4.30 p.m. to bedtime. And the weekend, all day. All day. I'm with the family. Trying to spend as much time with my family as possible at this phase of my life, but still accomplish a lot of goals and build a business that I'm really
Starting point is 01:00:13 proud of and lead a team and organization. So 24 hours in a day, what's it look like? Here we go. 4.30 a.m. wake up, drink my G1M sport, eat my go bar, give Nico, our one year old, a bottle, and I put him back to bed, and he sleeps for a few more hours. Then by 5.30 a.m., I'm running. I run anywhere from 8 to 10 miles in the morning. Come back. I have breakfast by 6.45 a.m. At 7.15 a.m. The kids start to wake up and Steph goes into our garage and she works out.
Starting point is 01:00:57 So I'm with the kids then. 8.30 a.m. I leave for work. From 9 a.m. to 4 p.m. I'm at work. Meetings, calls, podcast, filming workouts, creating content, brainstorming with the team, planning, collaborating. It's pretty much nonstop from 9 a.m. to 4 p.m. Monday through Friday. Getting as much done as possible.
Starting point is 01:01:21 Being extremely efficient and effective with our time. 4.30 p.m. get home, hang out with the family. 5.30 p.m. dinner with the family. From 6 p.m. to 7 p.m. We have our nighttime activities. So this is, you know, we'll go on a golf cart. ride with the kids. We'll swim. We'll go on a walk. We go to the playground. At 7 p.m., we start our bedtime routine with kids and clean up after dinner. And this is about a 90-minute routine from 7 p.m. to 8.30 p.m. to 9 p.m. prepare for the next day. This is laying out clothes,
Starting point is 01:01:59 packing bags, prepping meals. And then 9 p.m. Steph and I start our bedtime routine and we try to be in bed by 9.30 or 10 p.m. And this is a pretty accurate and consistent schedule for most days, Monday through Friday. We're pretty dialed in right now with our routine and our schedule within minutes of what I just outlined. All right. Here we go. Next question. What happened to my pickled beats obsession and era? To be honest, I just got over them. But they may make a return. When we moved to Nashville, and we were in Nashville for a few months, we went to this farmer's market. It was every Tuesday in Severe Park, which was walkable from the house we were living in.
Starting point is 01:02:57 We were staying in the 12 South Green Hills area. And I came across this farmer's market, loved this farmer's market. It was incredible, incredible. every Tuesday night. And I came across this farmer who was selling pickled beets and it was one of those things I just picked up in passing and decided to try. And I fell in love.
Starting point is 01:03:22 I fell in love. And I was obsessed. I was eating a jar of pickled beets, a whole jar, every other day. And that was like a September of 2023 for the next 18 months after that, about 18 months maybe hundreds of jars
Starting point is 01:03:47 of pickled beets consumed no lie I consumed hundreds of jars when I was buying them I started buying them 10, 15, 20 jars at a time
Starting point is 01:04:00 I was consuming so many pickled beats that they didn't have enough at the farmer's market I had to drive to their farm and pick up cases of pickled beats so with all that being said I think I just did over did it and I got burnt out from my pickled beet era,
Starting point is 01:04:18 which lasts, like I said, about 18 months. I was adding them to everything. I go into the fridge before going to sleep and I eat a bunch of pickled beats. But they may make a return. Now that I'm talking about pickled beats right now, it sounds really good. I think I just got burnt out from like the sweetness
Starting point is 01:04:35 and the punginess of the pickled aspect of the beat just became too much for me. But as we move into the fall season, you know, right now we're still in summer. Maybe in the fall season, it'll come back to me. Maybe it's a seasonal thing for me. Another question is, what happened to the daily sludge bowl? So I used to make this sludge bowl every single day years ago.
Starting point is 01:05:00 And I still make it, but there's variations to it. So the way that I used to make the sludge bowl is I would take a scoop of weight protein and a scoop of our plant-based vegan protein. I put it in a bowl with a little bit of almond milk or water. And I mix it up and lay. like a thicker paste. And then I would add a banana, peanut butter, cacao nibs, and coconut flakes. And it was in honey.
Starting point is 01:05:30 I mean, I could actually, I could go for one of those sludge bowls right now. It was so good. So good. I mean, I should make one. I should make one tonight. Those were incredible. I'm going to order. I'm going to inco cart the ingredients right after the.
Starting point is 01:05:46 podcast. I'm going to make one tonight. The reason I stopped consuming the sludge bowl is because over the last couple years, I started reducing my dietary fat intake daily, just to get a little bit leaner. And I increased my carbohydrate intake. So that sludge bowl with the peanut butter, the coconut flakes, cacao nibs, it was actually really high in fat. could be really high in fat depending on how much peanut butter, cacao nib, coconut flake, you added to it. And that's the main reason I stopped making the sludge bowl is because it was so chlorically dense and especially fat dense.
Starting point is 01:06:29 And now I try to monitor my dietary fat closer to like 120 grams a day, but carbs are much higher. I mean, especially in an Iron Man prep right now, we just filmed the full day of eating video last week around Iron Man Prep. and I consumed 675 grams of carbs on that one training day. But the sludge bowl was delicious. Now I have a variation in my sludge bowl where I do overnight oats. I have this every day.
Starting point is 01:06:57 So I'll do about 60 grams of oats, tablespoon of honey, weigh protein, sometimes some vegan plant protein in there too. I'll add some almond milk or water, mix it up, put in the fridge overnight. So it's solidifies. and then the next morning I'll add a sliced banana on top.
Starting point is 01:07:17 So it's higher carb, lower fat, moderate protein. And that's now like my overnight oat modified sludge bowl from years ago. But the sludge bowl, it's like I have a sweet tooth myself. And the sludge bowl really just nailed that sweet tooth craving every single day. It was delicious. How do you know how much food to be consuming during a training block? This is a great question. And because I've been doing this for so many years, it is now very intuitive and it's just part of me.
Starting point is 01:08:04 It is very natural for me to just fluidly move through and do on a daily basis. But the first thing I want to address is that there's a difference between eating for performance and eating for aesthetics. And I have found that with a lot of people who come from strength, bodybuilding, aesthetic-focused training background, and then transitioning or evolving into more performance-focused, being high rocks or marathons or ultras or triathlons. The mindset around food sometimes is a hard habit and mindset to evolve and break, meaning that the way you used to think about food was all about what influenced body composition,
Starting point is 01:09:01 how to either bulk up and put on weight and get stronger or cut down and get leaner. So calories are not energy necessarily for performance, but they are a predictor of body composition and weight and body fat. And as I have evolved from aesthetic focused training background in the past to now performance focused, it took me some time to relearn how to utilize nutrition for performance as opposed to aesthetics. So there's a difference between eating to perform in fuel as opposed to facilitate a certain look or body composition. I like to use tools like right now in this prep, for example, like my Garmin watch, to estimate, and I want to put a hard emphasis on estimate my Chloric expenditure, because this
Starting point is 01:10:03 will give me a data point or a reference to know how much energy I'm expending, to know how much I need to refuel and replenish to maintain my performance and my recovery. So every day, my Garmin watch will tell me roughly how many calories I burn around my workouts, around my training, just daily energy expenditure with movement and steps and all the things. Like last week, I had a big training day. My watch said that I burned 5,000 calories in that day, which was probably accurate based off of my steps and my running and cycling and swimming for that specific day.
Starting point is 01:10:44 I don't use that as an exact to say, oh, I burned 5,000 calories. I need to go eat an additional 5,000 calories. No, I just use that as a reference and a tool to recognize, okay, I expended a lot of energy today. I need to replenish a lot of energy today, which tells me I need to eat a lot today to make sure that I'm topping off muscle glycogen to recover from those training sessions, but more importantly, to prime my body for the next couple days of training sessions.
Starting point is 01:11:17 I'm tracking my nutrition right now within my fitness pal. So I think that is, you know, when you go into a big training block, tracking your nutrition can be extremely beneficial to make sure you're eating enough. not necessarily to to limit how much you're consuming, but to make sure that you're eating enough.
Starting point is 01:11:37 So tracking nutrition, monitoring weight. So weighing in on a scale, you don't want to lose weight too quickly. If you're losing weight too quickly, add in more calories. But for me, it's all around this mindset shift of
Starting point is 01:11:53 we're not trying to necessarily lose weight and make the body work harder by being underfueled. It is how do we use food and fuel to our advantage to train as hard and as optimized as possible and recover well. And I would almost rather overeat than under eat, especially with an athlete that I could be coaching. I would rather start them at way too many calories and have to pull back than put them in a deficit and put them in a hole.
Starting point is 01:12:28 and hurt their performance in recovery and then have to increase that over time. So it's a lot of just tests, apply, and learn. Have these metric and data points that you're referencing. I see I'm doing this much work. I'm expending this much energy. I need replenish this much energy. I'm tracking my nutrition. I'm watching the scale.
Starting point is 01:12:54 There's not a perfect science to it. There is, but it's hard to try. track very accurately exactly what you were expending and then trying to match that with what you need to consume. So that's the way that I like to approach it. It is this delicate dance of just making sure you're fueled for the workouts, especially around the workouts, because the last thing you want is to be underfueled to underperform and under recover. How to stay motivated while simultaneously not comparing your results to others. There's this quote that I love, and I don't know who to credit it to, but is extremely
Starting point is 01:13:41 popular. And it says that comparison is the thief of joy. And that is so true. There is this book that I read years ago, and I've read it multiple times. It's called The Courage to Be Disliked. I think it's an incredible book. And it talks about the difference between feelings of being inferior, versus an inferiority complex. And an inferiority complex is when you feel lesser than, weaker, smaller
Starting point is 01:14:19 compared to someone else. Someone else's accomplishments or success and achievement makes you feel smaller and weaker and less important. And an inferiority complex can be extremely dangerous
Starting point is 01:14:33 and we should avoid that. Feeling, of being inferior are beneficial and positive. Inferior is a self-produced feeling based off of your previous self and knowing what your full potential could be. So when I go into this Iron Man Prep, for example, I don't have an inferiority complex where I'm comparing my times, my splits, in my work, in my performance, and my results to all these other people. But I am comparing from week to week my performance and my results because I want
Starting point is 01:15:10 to get better. I want to improve. I want to consistently improve and get better over my lifetime to reach what I believe could be my full potential. We all had that responsibility and obligation that is being inferior to your previous self. So there's a difference between being inferior and having an inferiority complex. Some things that I've realized and implemented over the years is the belief and understanding that there is room for everyone to win and succeed and that someone else's success does not take away from my or your success. That was a big mindset shift for me to learn and truly accept.
Starting point is 01:15:58 And then to realize that we all have different goals, missions and purposes, and we aren't working towards the same goals, mission, or purpose, which makes it impossible to compare where we are at to where someone else is at. And the last thing I'll leave you with in terms of how do you stay motivated while simultaneously not comparing your results to others? Because when you compare your results to others or anything you've done to others, it can be extremely negative. in discouraging and disheartening.
Starting point is 01:16:38 What I've learned to do over years, I have the Bible app, and I use the Bible app and the search feature on the Bible app similar to the way I use Google. I think it's important to read your Bible, but you can use it as a resource and a reference. Any question I ever have,
Starting point is 01:17:00 any struggle I'm ever experiencing, I will just go search the topic or the question or a few words within the Bible app, and it will give me scripture and stories that are directly applicable to what I'm struggling with. The Bible has all the answers of life. That's the beautiful part of it. So in preparation for answering this question, I just went to the Bible app and I searched comparison. And I got a few lines of scripture, but one to share from 2 Corinthians,
Starting point is 01:17:32 says, we do not dare to classify or compare ourselves with some who commend themselves. When they measure themselves by themselves and compare themselves with themselves, they are not wise. The Bible tells us not to compare ourselves to others and our accomplishments to others, accomplishments, in our success or our progress, in our process to others. but to be focused on what we're working towards and why and stay on that path. Stay within that process. Comparison is the thief of joy. What does the future of endurance races at Bear Ranch look like?
Starting point is 01:18:24 Well, I'm glad you asked. Obviously, the Go on More Ultra in 2025 that we hosted a few weeks ago on Bear Ranch was a big success. and we're obviously going to run it back next year and the year after that and the year after that and the year after that. And the Goin More Ultra in 2006 will be middle of April next year. So we moved it up a little bit. This past year, it was late May. We're going to move up to middle April.
Starting point is 01:18:56 So it'll be a little cooler in terms of weather conditions. We'll be announcing the lottery for the Go and More Ultra in 2006 after the release of the film premiere. The film is premiering September 5th, 2025. Shortly after that, we'll announce the lottery for next year's race. We're going all in on the Go and More Ultra. I see the Go and More Ultra for BPN being a high priority, maybe the highest priority. event or activation, it's going to help scale and grow this brand for the foreseeable future. It is something that we can own, we have built, we have the permission to play in.
Starting point is 01:19:51 We saw that after we launched the Goin More Ultra, there were a bunch of other brands who jumped at the opportunity to launch a race. similar in nature or or somewhat similar. We by no means created the last man standing style race. We did not create it and we will never take any credit for that.
Starting point is 01:20:17 But the race that we hosted at Bear Ranch, it was so closely aligned with our mission and what our brand is about, what we believe in. It was very authentic and organic. And I believe that is one of the reasons that it really reached the audience that it did within those couple days that it lasted. And then watching a bunch of other brands hop on that opportunity to gain some momentum
Starting point is 01:20:46 or exposure based off of what happened in our race, it doesn't always work that way. You know, we believe that we positioned the brand for years to get to a point where we could host a race like we did and for it to reach the amount of people that it did. I believe that the Goinmore Ultra in 2006 and for years to come is going to be absolutely pivotal for our brand exposure, awareness, reaching new people and new audiences. I believe in it. It's going to be massive for us. So we're going all in. All in.
Starting point is 01:21:29 2006 will be bigger. It'll be better. We learned a lot from the race in 2025. And we're actually going to be releasing and launching some additional races on the ranch throughout the year. And we have plans to expand those races to different cities, different states in the upcoming years. So an example of that, we are re-hosting our 50-mile overnight ultra in early November on the ranch. That lottery will open up early August.
Starting point is 01:22:02 And for the top couple finishers of that race, they will get a golden ticket into the Go on More Ultra 2006. Both these races will be lottery-style races, so you put your name in a lottery, and a certain number of runners will be selected for each race. And we see an opportunity in the future that we have these golden ticket race opportunities
Starting point is 01:22:24 across the country, like you said, in different cities and states, that create opportunities for golden tickets to come race and throw down at the Go on More Ultra in this spring at Bear Ranch. So we're just getting started with endurance races at the ranch and 2025 was a great first big race to launch there
Starting point is 01:22:50 that we're going to learn from and do even bigger and better in the future. What are our plans for the G1M Sport RTD? So for the last six plus months, we have been teasing the R2D. the RTD, which RTD stands for ready to drink, beverage. Just imagine like a bottle. We've been working with a manufacturer over these last couple months to take our best-selling products being G1M Sport and G1M Sport Plus. GOM Sport Plus is the caffeinated version with
Starting point is 01:23:26 notropics of G1M Sport. Those are our top two selling products. We were working with a manufacturer to create that into an RTD, a beverage, and we have those products now, both in a lemon lime flavor. We will be launching G1M Sport and G1M Sport plus RTD beverages on Amazon exclusively in late August. So there was a lot of due diligence
Starting point is 01:23:54 and exploration and learnings as we thought of this new product in this delivery system. GOMSport, G&M Sport Plus has been a powder. We're now moving it to a beverage. We will still sell the powder, but in addition to the beverage. And we export options of taking that distribution to retail, to wholesale, which the plan is to eventually introduce and launch. But initially, for us, what makes the most sense is launching those RTDs on Amazon.
Starting point is 01:24:31 fulfillment is actually the most efficient on Amazon for us. Warehouse and holding is the most efficient. Amazon does a great job with distribution. And then speaking to some other beverage companies, they have their best sales and performance for their beverage cases, you know, and say 12 packs of their beverage on Amazon. And Amazon outperforms for them compared to their. website or even retail partners and convenience. So we will be testing and launching our RTDs,
Starting point is 01:25:11 GM Sport, GOMSport Plus on Amazon launching late August. And then we're monitoring that success and progress over the next 12 months. And the goal is that in the future down the road, we then get into major distribution with retailers, in store retailers to offer and sell, these beverages, these RTDs. This launch has to be done very intentionally, very strategically. It has huge upside and huge potential, but also massive risk. And we want to mitigate and reduce risk as much as possible and capitalize on our upside and potential and taking this launch very slow, very deliberate, very strategic.
Starting point is 01:25:57 And that's why you've chosen Amazon as our initial go-to-market market, strategy and distribution model. So you will be able to get GOM Sport and GRM Sport plus RTDs on Amazon late August. And the last question and answer I have for you guys, what does winning look like and mean to you? And I'll take it back to the first question that I answered, how faith has influenced and been a part of my journey and story and success. And my perception and the way that I define winning has also evolved over the years.
Starting point is 01:26:43 If you would have asked me what winning was and looked like 2012, 2012, 2017, 2018, even 2019, it probably would have been metric driven. It would have been financial driven, data driven. I used to be fearful of becoming irrelevant. And that actually directed and influenced some of my decisions. You know, irrelevant in terms of, you know, you document your life, you build this platform, you cultivate this community and this audience, and at some point you start comparing yourself to others and their views and their metrics and their subscribers and their success.
Starting point is 01:27:34 and it can be very destructive and dangerous. And it never felt good operating from that lens or with those targets. And I no longer think or operate that way. I don't have a fear of becoming irrelevant. I don't determine my success by finance or view. or downloads or subscribers or followers or any of those things. I think they are and can be important metrics
Starting point is 01:28:18 to determine if what you're doing in terms of your job and the content you are creating, the message you are sharing is connecting with people. But it's not the end-all, be-all. And it's not everything. So how do I define success? and what is winning look like now. I have a few questions that I wrote down
Starting point is 01:28:40 that I just ask myself frequently to judge this. Am I leading my family? How am I leading my family? What I'm leading them towards. Am I working towards goals that are aligned by a vision, my vision? Am I serving God?
Starting point is 01:29:02 Am I positioning myself, my words, my actions, as a role model? Am I doing good work in this world? Am I helping people? I ask myself those questions to determine if I am winning, if I am succeeding, if I am accomplishing what I say and said I wanted to do. So winning now looks different than it did years ago. And that's growing up, that's maturing. It's evolving. It's learning. It's learning. So those are some of the questions that I wanted to answer in this question and answer this Q&A. Thank you guys for submitting them. Thanks for all the great insight and curiosity.
Starting point is 01:29:53 I appreciate you guys. We'll see you in the next episode.

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