The Okay Podcast Powered by The Strength Co. - EP 42: The TikTok Magician Mega Star - Evan The Card Guy

Episode Date: October 18, 2024

Podcast Hosts: Grant Broggi: Marine Veteran, Owner of The Strength Co. and Starting Strength Coach. Jeff Buege: Marine Veteran, Outdoorsman, Football Fan and Lifter Tres Gottlich: Marine Veteran, Texan, Fisherman, Crazy College Football Fan and Lifter Join the Slack and Use code OKAY: https://buy.stripe.com/dR6dT4aDcfuBdyw5ks Check out BW Tax: https://www.bwtaxllc.com Sign up for The Turkey Pull: https://gyms.thestrength.co/turkey-pull/ In this conversation, the guests discuss their journeys into fitness and magic, the rise of social media, and the transition from college to becoming full-time content creators. They explore the monetization of their content, the evolution of their ideas, and the importance of packaging content for success. The discussion also touches on managing growth and audience engagement in the ever-changing landscape of social media. In this conversation, the speakers delve into the nuances of content creation, discussing the balance between building an audience and personal branding. They explore the financial aspects of being a content creator, sharing personal experiences of success and failure. The discussion shifts to the creative process, emphasizing the importance of spontaneity and effective editing in engaging viewers. The speakers also reflect on their fitness journeys, weighing the importance of strength versus aesthetics, and share insights on learning from other influencers in the fitness space. In this conversation, the speakers discuss the significance of strength training, particularly through the lens of the Starting Strength program. They explore the effectiveness of various social media platforms for content creation, emphasizing the importance of YouTube for long-term benefits. The discussion also touches on spontaneous ad reads and the challenges of managing taxes as a content creator. The episode concludes with reflections on future plans and the importance of personal branding in the digital age. TIMESTAMPS: 00:00 - Navy’s Birthday 06:53 - Evan The Card Guy Joins! 09:11 - Working at Mercedes 12:03 - Becoming A Magician 22:30 - Thinking of Ideas 31:36 - Losing Money 34:32 - Creating Content 46:09 - Evan’s Lifting 52:46 - Favorite Fitness Channels 57:42 - Social Platforms 01:04:09 - Evan Is OKAY! 01:17:03 - College Football 01:50:43 - Sign Off

What's up everyone? It's your favorite producer PJ from the OK podcast. And I'd like to tell you about a veteran fundraiser that is more than just OK. The Strength Co. will be hosting the third annual Turkey Pull fundraiser for the Semper Fi in America's Fund on November 16th, 2024. That's November 16th, 2024. Don't go run a 5K this Thanksgiving. Come do some dead lifts and raise some money for this important organization that supports active military, veterans, and their families.

You can come to this event in person, or you can join us online. And all proceeds go to the Semper Fi in America's Fund. Click on the link in the description and sign up today. We'll see you there. All right, and welcome back to episode 042 of the OK podcast powered by the strength coat. Wait, I messed that up.

It's the okay. Okay. Guidance. Okay. Podcast again powered by the strength coat. We are in prime time. If you can't tell we got college football to talk about. We got the, we got the big 12 after dark to talk about exciting week. Today's date is October, October the 13th and the year of our Lord, 2024, the

price of Bitcoin, Jeff. Oh goodness. That, that old price of Bitcoin. It's volatile. 62,500 dollars, 60 or 62,560 dollars and 49 cents. Which means that if you bought into Bitcoin at the episode one of this podcast, you were up, which is what we care about. And Jeff, we got a Jeff tray. We got a shout out our unofficial sponsor, Zach Coplay. Do you have the block height? So I do. All right.

And let me make sure this sounds right. 865,536. Yeah. That's how many blocks have been made. I don't know why you don't understand how that works. How tall they are. But yeah, that's how tall they are. I'm going to take my cap off here, fix my headphones, maybe leave my headphones for a minute. We have an exciting

guest tonight. Evan Alberto, the card guy, a former member of the strength Co Costa Mesa gym. If you live in Southern California and you want to learn how to get strong, come by the gym and see it also has a pretty cool story about crypto. And when I say cool, I mean, not that cool, but maybe he'll get into that later. But man, what a week we got. I mean, indeed. Yeah, things happen. A lot of wives, 40 weeks pregnant, Dion Sanders playing good ball. It's the Navy's birthday. It is anchors away, baby. How many years we at?

249 years of trucking around the Marine Corps, Marine Corps Uber. Yeah, Marine Corps Uber. Love it. I was actually wondering today, I posted a Capino Callahan shout out Irish man from Western Mass, Capino Sea. I posted a cap. No Callahan. Shout out Irish man. Western mass cap. No see real red, real redheaded guy tray. Like if you saw him without a Guinness, you'd be like, something's off.

And he's, I text him today. He chum. Yeah. He texted me before a video of him squatting on a Navy ship. And I was like, Oh, it's the Navy's birthday. I need to post something. So I just text him. I knew I had it, but I didn't want to find it. And I was like, dude, send me your Navy ship squat. And he sent it to me. And I just said, happy birthday, Navy. Thanks for giving the Marines a place to lift underway. So yeah, pretty cool video though, like a dude lifting on a Navy ship. Yeah.

Outside, probably on the flight deck. On the deck. Like what do they call the midnight meal? I think they call it midnight yell. Yeah, midnight yell. What do they call them? Midnight rats? Midrads. Yeah, midrads. Midnight r yell. Yeah, midnight yell. Yeah. What do they call them? Midnight rats?

Midrads. Yeah. Midrads. Midnight rations. Jeff was a big fan of midnight rations. Spent how long have you been on the water for? I think I got over a year at sea time. All that sea pay, hopefully invested in the crypto.

Of course, obviously. Every dime to the Navy, to the Navy, to the Navy. Yeah. What anchors away? My boy. Something like that. Yeah. Just get one. Sail away. Sail away. Yeah. Is that it? Yeah.

That one, too. No, it's a way. Come sail away. Come sail away. Come sail away. Come sail away. Come sail away. All Navy songs. Navy songs. All Navy songs. Speaking of the Navy and the Marine Corps and the Marine Corps on the Marine Corps birthday,

there's always tables set aside up front for those that have gone. We have a chair. I'm going to move this other camera. This camera is now showing where PJ used to sit. He's not dead, yeah. He's a Yankee now. I was confused. Play Tapsa. Yeah, we still love, we still So PJs PJs left us easy Yankee now, but he's still editing this bad boy. And man, have we made some tough work for him on week number one. Like if there was ever a reason to keep the guy in the pod, that was it. We're definitely recording now. That's for dang sure. I can't believe it. You better

believe it. So nice. We did it twice. No, that's not true. Call that. Yeah. Rehearsals. Hey, proof of concept, if you will. If we went into Fops for you, not military types, that's future operations plans. We got our guests sitting in the waiting room. We got a lot of men. Um, if it like just randomly inserts into conversation that has nothing to do with the three of us faults, it's all on the editor. Yeah. He just came in. He came in, he came in hot. Hey, everyone has a plan till they get punched in the face. So, God, he said that. God, no, I was Sun Tzu. Sun Tzu. Oh, Kung Pao. Yes. Yeah. Kung Pao. Kenichiwa. Ni hao. Kimchi. Kimchi. Well, we've gotten through all the Asian dialects. Good job. We got a

lot to talk about after the show, but without further ado, this dude's running through the doors. Let's let him in. Evan, the card guy I met walked into the gym. Did you call first? I don't even remember. Knowing me, I probably did it. I don't think you did. I think it just came in. Yeah. I was looking, you know, it's what's crazy. So I don't think it did. I think it just came in. Yeah, I was looking, you know what's crazy? So I had seen Starting Strengths somewhere. I'm not much of a reader, but I saw a video about it, right?

And I was interested in getting stronger. So I'm a college student and I heard Mark Ripitil say something about like, oh yeah, there's such thing as like Starting Strengths associated gyms that focus on this whole methodology. I'm like, oh yeah, there's such thing as like starting strength associated gyms that focus on this whole methodology. I'm like, oh, that's cool. I'm gonna see where the nearest one is thinking it'd be hours away. Like, I mean, what are the chances? How many are there? I think now, so when there was affiliates, when you came, there was nine of us. I think now with

franchise gyms, they've gotten a little bit bigger as you have. I think they have around 30. It's it's right. Okay Okay So yeah at the time nine one of them being I'm not exaggerating five minutes from my college that I was living at the dorm Five minutes, so I was like, oh shoot. I'm a girl and I probably just showed up to be Yeah, I think I think I think you just showed up your soup pump. So you were in college I thought you were in high school. But uh. I looked a lot younger.

And the facial hair makes it like two days ago I looked 10 years older than I am. But right now I feel like I look my age. I feel like I look my age right now. And you're what, 27? I'm 25. 25. About to be 26.

Oh, okay. About to be 26. Okay, so you came in at like 19? Yeah, yeah, just about. Okay, and had you lifted before? I mean, I know these answers. I had gone in and out of the gym, like a lot of people. I go with friends, I bench a little bit.

I don't know what I'm doing. I was really, really under trained though, like very weak. My original lifts, oh my God, I remember the first time I bench really, really undertrained though, like very weak. My original lifts, oh my God, like I remember the first time I bench pressed and a lot of it, you know, it's your muscle, like motor skills, not knowing what to do, but it was weird. It was like the bar was too hard for me for bench.

So I got like a 30 pound easy curl bar and then used that. So I was like in and out of the gym. I got a little stronger, but not much. I did some like calisthenic stuff. And then I would say going to your gym was the first time I actually weight trained properly. Okay. So I'll just speed people up to date and maybe we'll talk about later in the show, but you came in, you were a little bit overweight. You wanted to lose some weight. You wanted to get strong. You got super pumped. You got strong. you left, you're in college, you know, there's like finances, I don't have money to pay for stuff, all that kind of stuff. But you were always like really fun to train, like really upbeat in the

gym. And then you like you did cards. And you know, and the cards, you're having the card guy was like super exciting. And then I'll fast forward to what I thought later. But I mean, at that time, like, if I remember you're working at Mercedes, yeah, yeah, a lot. Yeah, so I, I got hired at Mercedes Benz, one in Laguna Niguel. So okay, they're in Orange County. And I was doing that as a part-time gig while I was going to Vanguard University. And, you know, TikTok came out and I was like,

oh, I've been doing magic for like half my life. There's a new platform out. I kind of regretted that back in the day, I wasn't like showing my card tricks online, like on Vine or Instagram, or when those platforms had their time. I mean, now Instagram's resurged and it's fucking huge.

But at the time I was like, man, I really regret that I didn't use my like magic and social people skills on a platform, TikTok is new, maybe I can have like a first mover advantage. So TikTok came out while I was at that college and I'm doing the Mercedes stuff on the side, So TikTok came out while I was at that college and you know, I'm doing the Mercedes stuff on the side. I'm a janitor over there.

I'm working out at your gym and I'm making these videos for fun. And then they just started blowing up. So I just kept doing it, kept doing it. And once they started bringing enough money, I just left school. I was like, I don't want to do this anymore. And just, I've been doing the social media stuff since. Yeah, no, it's funny today.

So, you know, I've like, we've always kept up, which I've appreciated. You've like hit me up from time to time. Yeah, I'm not the best at that, but I try. Yeah, no, and everyone's busy, right? Especially like the busier you get and like the more your business takes off, like you have less time to do that.

But I, when I messaged you yesterday and I actually answered, I'll tell you, Trey, well, and Jeff, but he put on like, I'm bored, hit me up and like a comment thing. So I was like, and then he had like another one that was like friends only. I was like, come on the podcast tomorrow night. And he was like, dude, sounds great. And I was like, cool. So I tell them we had like all the podcast notes of what we're going to do. I was like, Hey, we have a guest tomorrow. And, and I drop in your Instagram link because I'm kind of older than you. And so like, I, I, we do Tik TOK, but like, I don't get it. Like I don't get the algorithm.

Honestly, I like Instagram so much more. Yeah. So, so I just dropped your Instagram profile and, and Trey said, what is he? I said, uh, it's a fair question. Yeah. No. So before I said what I said, how would you describe yourself? Oh, I would describe myself as a magician who found success on social media through posting street magic videos and, and optical illusions and anything in the magic category. But then I just fell in love with just making content at all, just in general. So I got bored

of doing the cartridge over and over. I still like doing it. I keep cards on me at all times. Ironically, I don't have them right now. But most times, like if I'm out in public. Yeah, exactly. But, you know. But, Trey, check behind your ear. But yeah, like if I'm at a party or whatever, like I still do it. And if someone has like a gig for me to go perform, like, and I have the time, I'll go do it. But I really just fell in love with like just the idea of putting a video out and seeing the numbers grow. Like I think that's why I like weightlifting too.

It's like the challenge seeing the numbers grow. Like I think that's why I like weightlifting too. It's like the challenge of seeing numbers grow. Like for me, when my best video ever was a million views, I was like chasing a two million, right? And then I like, I kept like, I want to get this number higher. So for me, it kind of became just like, let's just make videos that are cool. Who cares if it's magic, who cares if it's something else.

I even considered dropping the name, the card guy for a while because I'm like, barely even postcards anymore. But it has a nice ring to it, whatever. But so now it's just I'm a magician who now it's just if I find something interesting like getting a magic tattoo with a stranger or posting some positive mental health quote, like I'll just post whatever. Yeah. So I said you're a content creator. Would you agree with that? Yeah. Yeah. But would I said you're a content creator. Would you agree with that? Yeah, yeah content creator. But would you actually think you would say magician first? Like in your mind?

No, no. So if someone is genuinely asking my career, my career is content creator for sure. Cause I'm not like a practicing magician gigging around very much. But if someone like who's 65 asks me, Hey, what do you do? It's easier to say magician than YouTube. Funny enough. Like it's like, or tick tocker. I say magician. Yeah, no, that makes sense. Because I think of that, like,

we now produce a lot of content, but my goal is very different than yours. I have a product, right? I would like, if you asked me, I'd be like, Hey, we sell plates. And so if I'm teaching someone how to squat and I'm making a YouTube video about it, yes, I want the views to go up on YouTube because then that leads to sales. But for me, I'm like, Oh, we have like this product. And so it's kind of interesting. And some people said to me like, Oh, you're such a great content guy. And I'm like, no, you should see this Evan the card guy. Like he's like actually good content guy. But no, like for me, I don't think that I just think like this is a sales arm and it's a, it's a sales arm that works, you know, in our current age, day and age. But okay. So magician, I'm glad you still say magician because that's

how that's how I like trade the card tricks are insane. Yeah. Yeah. Yeah. You said content creator in magician. You had me, I go, you had me in his magician. So, okay. So, and I'll drive a little this and I'll open it up to these other guys. But so you're in the gym, you're doing really cool card tricks. You're awesome guy. You're lifting weights. But like at what point, I guess like at what point were you like, yeah, I'm going to quit college or let's just like cut through all the bushes. Like at what point were you like, oh, I can make real money, like real money from this.

Yeah. Fuck. It's a great question. No, it was, it was, it was crazy looking back at it. Like it's, it's such a, it's crazy. Like looking back at it, like it's such a cool and humbling story. It just, you know, I'm in college, TikTok comes out. Like I said before, I made the videos for fun. Like I didn't know what would happen.

The fifth video that I ever posted got half a million views. And I was like, whoa, like my fifth video ever. Like part of it was cause it was a cool card trick, but also like at the time there was less competition. Like there was less competition and that's why I chose to do it because now everyone in their grandmas is making TikToks. But at the time TikTok was very frowned upon.

Like, and that sounds weird, but it really was. TikTok was known as like a kid's app. Like it was just dancing and silly memes. And there's still a lot of that, but it wasn't respected at all. So I'm making these videos as a joke. All my roommates are clowning me in college. They're like, why are you wasting your time

on these like videos? Like, who cares if you get some views? But when I saw the 500K, I was like, I just feel- Not money, you mean subscribers or followers. I didn't make money off that video necessarily, because at the time actually, TikTok didn't even pay for views. Like you don't make money on TikTok,

unless it's like a third, unless it was a third party brand sponsoring you, TikTok itself didn't pay ad revenue like they do now. It's still not good at all, but that's a topic for another conversation. But at the time, like I just made the video and when I saw the half a million views, I saw opportunity to make money.

I was like, okay, viewers mean attention. Attention means if I do release a card deck someday, if I do release merch or this or this, money will follow, right? So it wasn't even, I was like, I was making money in the moment. But then they came out with like this live streaming feature that you can basically, you know,

and people still do it today. You do anything on live, you can sing. I was doing magic, right? And I was entertaining people. When I did the live streams in my dorm, people were like tipping me. So I saw almost like a virtual version of busking on the street.

Like I'm doing magic for a virtual audience. And I'm starting with like 10 people watching, people donating a dollar here, $2 here. Next thing I know, I'm in my dorm and this is when I'm going to Strength Co. Like two, three times a week. And then in my dorm, just all my time. Like I'm not studying, I'm not doing anything,

but going live on TikTok doing magic because it was making me money and playing Fortnite. That was pretty much it. So the live streams, the live streams, I remember there was like a critical point where it sounds so crazy, but this is where it's like humbling because I remember talking to my roommate. I'm like, bro, this week on TikTok Live, I made $90. And he's like, $90 in a week? Like, what do you, what? But I'm like, no, think about it. Like if I just started doing this a few weeks ago

and I made $90 this week, like what if I just keep doing it every day? Like that'll stack up as I get more followers. So I use the videos as like a funnel to the live streams and then use the live streams to basically get donations, right? And how long did it take for it to work? Cause like no business plan like ever,

like you do something and you're like, okay, I can see how this can work, but then you have to like sell it to literally the world. And like at what point were you like, okay, I can see how this can work, but then you have to like sell it to literally the world. Yeah. And like, at what point were you like, oh, man, like I can actually quit college. Yeah, so it was it was $90 a week. And then it was like a couple hundred a week. And it was it was getting better. And I made a deal with myself. I, I basically told myself, when I make the same amount per month on these live streams that I do at Mercedes as a janitor full time, because during during school I was part time, but during the summer I was full time, you know, 40 hours plus at the car dealership. And I was still making the videos like some of my early Tiktoks. If you scroll back enough, I'm in my Mercedes uniform. You see the badge and everything. If you scroll back enough, I'm in my Mercedes uniform. You see the badge and everything.

And I'm doing card tricks in the mirror and stuff. But I told myself, I said, when I make the same amount that I do as a janitor, but doing these live streams, I'll quit and I'll just do it full time and then I can grow it, right? So I remember like the day it happened. Well, I don't actually remember the date, but I remember what it felt like.

Yeah. It was doing well. The live streams matched my other income and I was like, all right, I'm gonna go full time on this. So went to my boss and I gave him a two week notice. And it was from there, from there, I just kept going. And I would say in the following, well, in the following two years after that, I had gone from making $90

a week to my first million dollars. That was for me, to do that with content was fucking crazy. Insane. Yeah. Fucking crazy. Yeah. I'm going to let Jeff or Trey run with that because I could just keep going through the narrative. Yeah. I'm full up with or Trey run with that. Cause I could just keep going through the narrative.

Yeah, I'm full up with questions right now. Yeah, I love questions and I can talk. I guess I kinda wanna go back, man. So you said you start off with magic. So I guess a two-parter here is kinda like, what got you, like what age, what got you into magic? Was there something like, you saw something and you're like, this is really cool.

I wanna try this. Like, do you remember what that was? Yeah, so my earliest memory of magic was, I was six years old and I was at the Venetian in Vegas and there's a magic shop on like the bottom floor and my parents took me into there and the guy behind the counter did the trick where like he has like a red light at his fingertips

and he throws it to the other hand and puts it in his mouth. It's just like, they're fake thumbs that you wear that you press on them and it's like a little light. Oh, don't ruin it. Oh. Move. Damn.

I thought the magic was real. Yeah. But yeah, it was, that baffled me. That's my earliest memory of of magic But I didn't start until I was 12 when I was 12. I was in an argument argument with my little sister I don't even remember what for just sibling sibling stuff But you know, I probably like raised my voice at her or whatever My parents are like no more video games for a month

Because at the time my whole life was video games and baseball, like that was it. So no video games for a month. I was just bored. Like it was probably like a week after that. I'm just bored. I'm going around the house. Like I don't have my consoles to play.

I just saw a deck of carts and I was like, I'm gonna learn some cards. And it was just so like serendipitous and just spur of the moment. And it was just so like serendipitous and just spur of the moment. And it's just crazy how things happen because that became my career. Yeah. That's awesome, man. I guess then kind of going over to the content side,

I think I've told Grant this before. He doesn't take compliments well, so he probably ignored it. But it takes a huge knack to, I think, just be creative enough to come up with content over and over and start turning it out. Is this something, do you just see something, you're like, oh, this would be good content,

or do you have to plan it out? Is a little bit of both, how does that work? No, the learning curve is interesting because you kind of have to have a knack like you're saying, like just for seeing a good idea, but then you also have to be able to execute on that idea. So I think there's a lot of people with a cool idea in their head. For example, I had the idea in my head of, Oh, it'd be cool to get a matching tattoo with a stranger. Like it just, it popped in my head. I'm like that. I mean, can you imagine

seeing that on Tik Tok? I'm talking in my head, right? I'm like, oh my gosh, on TikTok, like that would go viral. Like that's crazy. Someone's saying yes. Like that whole thing is so interesting. Of course people would share that and think it's cool. But then it's like, let's say I do it, but the packaging of it isn't entertaining. Like, the music isn't right, the text isn't right, the pacing isn't right. It really is like storytelling and I can go on forever about, you know, the edits are very, very important. So the learning curve for how to make it packaged nicely is probably the hardest part. I think the ideas, I think people are more creative than they think. I think thinking of an idea is not the hard part. I think the ideas I think people are more creative than they think I think thinking of an idea

Is not the hard part. I have people that aren't even influencers. Give me ideas all the time Like sometimes I even post on my story. I'm like, hey, I don't know what to post Can y'all give me ideas and just random followers of mine will think of something awesome But then it's my job to be able to execute on it and grant that's why I was I was impressed I remember seeing like when you first started doing content for the Strength Co. It was like a huge shift that I had seen. It just popped up on my timeline.

And I was like, last I remember from your account, you were just posting clients' lifts, you know? But now you're making- Boring. Boring, no one cares other than that client and the people that know them. Right? I think that's the mistake where people go wrong in content. A harsh reality I tell people all the time, because I've actually worked with other influencers, like kind of like as clients and I've consulted them on how to make good videos. One of the things I tell them all

the time, I'm like, I know it sounds harsh. You have to step outside your own shoes and say, if I wasn't me, would I even fucking watch this? What would I even be interested in this? Like, and when I saw you making like legitimate, like informational videos and it's like edited with text and like, ah, he's got it. I'm like, he's got it. Well, I don't have it to the extent that you do, but it definitely made a huge change in my business. And what's funny now is it, so, you know,

I started with the gym and then we made the plates and the plates took off because they're a better product, right? Outside of like influencer stuff, it's like people like our plates better. But then I thought like, well, how can I get more information out of this? And I also have a bunch of coaching knowledge.

And so then we started editing. And it's interesting since we started this podcast, the goal of the podcast was like, well, if we talk about lifting stuff, then you know what it's like to be like sitting at your desk, staring at your camera and being like, I need to make something because like, just like in the gym, consistency is king.

Like I have to be in front of people all the time and it's hard. I was like, well, if I have a podcast that we can grab clips and we can do other stuff. But to this day, it's hilarious. When I sit down, think about a video, edit it well, put text, cover it in B-roll, make it flashy, we'll get 15,000 views, right? Which to you is nothing, but to us is a lot. If I just grab like five minutes of great conversation, which this is great conversation and I post it, it's like 3000 views. And so you're exactly right. It's like, hey, what's being said is, you know,

the information, but the way you package it to where like you have someone that watches it like the whole time. And it's been a really huge learning curve and especially like, you know, we're only 10 years apart in age, but even like that gap of just, I remember you being in the gym and knowing you and you probably remember when I FaceTime you that one day and there was like a five year old that was a client's kid and she was like, you know, Evan, the card guy. And I'm like, yeah, he's like trying to live 365 right now. Like whatever. She's like, can you FaceTime him? I was like, probably. And you answered, you all said that works, but we did it. And like her day was

made. I was like, what's the deal? She's like, there's tick tock. And this is only like seven years ago. And I'm like, what's a tick tock? And then I look and I'm like, what's the deal? She's like, there's TikTok. And this is only like seven years ago. And I'm like, what's a TikTok? And then I look and I'm like, whoa, this gets like a big deal. And I don't mean that derogatory. I mean, there's a compliment. And it was just, yeah. So no, the packaging is super interesting. Okay. So you're doing the magic magician stuff. Tick tock takes off. Now I assume you're on all platforms. I'll tell you, I only consume you personally on Instagram. And one of the things you do that's interesting is it'll say like, you know, Evan, the card guy goes live and then it like tells me again from the friends page and like, you'll see me, I tune in and like wave once in a while. Right.

Uh, but I see it and I'm like, oh, that makes sense. Cause even me now making content, I'd never like, I'm like, go live. Like what am I going to do? But hearing your story right now, I'm like, we should probably go live more. But at what point or like you blow up and then you have to manage all of that. And like following your story, I assume that got difficult or hard or like what did you do wrong? Because I mean what so TikTok blew up. Did you immediately move it onto YouTube and also Instagram? Did all accounts blow up at the same time?

And then now so you you talk about views. I always talk about audience. I'm like, I have an audience. I have something to sell that audience something right now have people to sell to, like, did you just blow up and then you're like, what do I do now? Or was it just was all your monetary stuff just from views? And then and then it's like, well, now I'm busy and I have money. So I want to go hang out

and do fun things. But if I'm not making content, does like my revenue drop. You know what I mean? Cause for me, it's like, Hey, we get more views, more exposure to the product and the product can sell while I'm eating pizza with my wife. Right. But if, but if your money is tight, like I think you know where I'm going with it. Yeah, no, absolutely. And it's interesting because it's kind of like two different games, but in the same field and the same genre. Because what you're doing, I respect very highly. And I have not, granted, I haven't really

given all that effort to it. But the idea of building an audience with the intention of selling a product or a service or something that your audience, it's not just for the views, it's bringing them into something. For me, my product has always just been me, right? So I respect, I mean, there's,

I'll tell you guys right now, there's people with a fraction of my following that make 10 times more than what I make. Because I mean, there's a concept, it's called, I don't remember who originated it, but a thousand true fans. There's like, right? It's like you have a thousand people that are loyal and will spend a hundred dollars on you in a year.

There's your six figure business. And a hundred dollars spending on you in a year is nothing, right? Like if you have a clothing company and you have a thousand true fans that buy multiple drops of clothing for a year. Yeah, yeah, exactly. So you know, for me, I've never truly cracked that code. My thing has always been just growing my sheer size so that it could lead to other opportunities.

And like some of those opportunities are, you know, I've been asked to perform for different celebrities and been paid for stuff like that and various gigs and the views themselves, right? Like the majority of my income that I've made in the last however many years has been primarily views. But I can give you another content creator that their views are this much of their income because they have way less views than what I have combined, but their revenue on merch or whatever is millions of dollars. Like, it just depends on what you do,

and that's what I like about it. There's no... There's kind of no ceiling other than just, you know, how much you can learn and how much you can evolve. So I don't even know where fully I'm going to take it, but so far, me making money was very much and still is just the views and various opportunities that come out of it.

But to answer your question about like how I handled all that and what happened, frankly, like I didn't know how. So I made a lot of money. I had just dropped out of school like a couple years prior and I blew like a lot of money. I had just dropped out of school a couple years prior, and I blew a lot of my money. And when I say a lot, I mean pretty much all of it. So there was a point.

We're not laughing at you, we're laughing with you. No, no. Being young, man, I get it, I get it. And you make mistakes, right? So I look back, I look back, and there's things I would have done differently, but it was a hard hit. It was a hard hit for me mentally. It was just, it was crazy because for me,

it was this feeling of, I proved that I could do it. Like there were a lot of people that told me, you can't make this your full-time job You can't make this, you know, my parents have always been super supportive of me Even they were like don't drop out of school like at least finish first. They're like you have two years left I'm like, I can't wait another two years. I'm gonna do this and they were not happy about it They're super supportive. They were like if you want to pursue this as a career, that's fine But at least finish first.

And I'm like, I can't wait another two years. I'm like, this is the opportunity. Like, this is what I need to get on TikTok because it's new. They didn't get it at first, but when they saw how hard I was working and how much money I was making, they were like, this is awesome, you know, great job.

So, you know, it was going great. And I had this feeling of accomplishment. I was like, hell yeah, I was a janitor two years ago. Like, I'm making all this money. Like, I feel great. Like all this stuff. And after I had lost it all, because I lost it all, I basically invested a stupid amount of money into crypto and lost it.

Lost it all. And I still love crypto. I'm still in it. I, you know, that's a whole other thing. But at the time I didn't know what I was doing and I lost a shit ton. And, you know, emotionally that was like a really hard hit because it was like all this shit that I've worked for for the last, you know, three, four years, whatever, it's gone. So I took some time off, I took some time off of making content, and when I came back, I was like,

I'm only gonna make stuff that I'm proud of, right? So that's when I started doing the matching tattoo, and started posting about mental health, and I started posting about going to the gym, all these things of self-improvement. My content took a big shift, and now ironically enough, even though back then is where I made like the majority

of money and followers and all that stuff right now, I think I'm building that core audience. Like all these years later, I think right now people are resonating more with me as an individual versus just a viral concept. Yeah. Yeah. So long-winded way to answer that question, but I can tell.

That's a good answer. Yeah. Jeff, you got some? Cause I could dig deep. Yeah. No, just interested to hear. So this is like a very non-standard kind of use of career, uh, however you want to frame it.

Uh, like, but how do you approach like the content creation side? Like, do you have have a structure to your week that you've put in place and then you try to get in a rhythm that way? Or is it very kind of like free flow, you get inspired by what other people are posting, you get inspired by suggestions from your followers like you were talking about,

like kind of what's your process, like do you have a structure to how you like to create. So, oh my gosh. So since I hated school always, I always hated school. I love, I love learning, but I hate school. I hate sitting still. I hate like, I hate structure. Like I, I don't like having a strict schedule. So for me, it's always like, I want to film something today. Like I want to film and then I kind of narrow it down. So I'm like, I want to film something. I want to film something about magic, or I want to film something with a stranger. Like I want to feel like I kind of pick a genre. And then, and then I just do it. And the best videos I've ever posted have always been the ones that I give

the least thought to in the moment, but they take the most precision in the editing. Like in post, the less you have planned going in, the more you're gonna have to do after. So the matching tattoo video, for example, that video total took three hours. I went to Hollywood Boulevard, found a stranger, they were down, we drove to the tattoo shop, got a matching tattoo, got some Korean barbecue, said our goodbyes, filmed the whole thing,

three hours. But then I went home and spent nine hours straight editing it so it was the perfect video and then I posted it and then it got, I don't know, fucking 80 million views, no more, probably like 100 total and that, you know, that's how I get paid. So it's cool. My process is just like being spontaneous and I know different creators have it different. Some creators, they have like one day a week that they just film all day long and then they have content for their whole week and they ship it off to an editor or whatever, whatever.

It sucks because I wish I could use editors. I have, but I'm so particular about how I want it that I have to do it. And just like that video for the tattoos, when you say editing, are you like going into TikTok and like- No, no, but I do do it on my phone. I use an app called InShot.

Okay. Oh yeah, I know InShot. So you do everything on your phone though. Like you're literally like using your thumb, typing stuff, like you're not, like you're doing it all yourself every every video i've ever posted apart from like a few youtube videos that i did a couple years ago that i was trying out an editor to see how he could help me um 99 of my videos that was just me on

my phone just like okay put the text here put the music here, lower the volume, all that stuff. It's a lot of work. It's so much. And I don't think people realize it. I mean, how long does like, if you're making a video on, I don't know how to squat properly, like it's a simple concept, but to edit that and make it nice, like how long does that take? Dude, I mean, I don't even know. So like we just did a video recently that's doing pretty good. It's like, what's the best assistance exercise? And it's me sitting on the other side of this room and I have a backdrop.

And so like I go through like a nine minute rant, but then it's like hours of editing. And if I didn't have 10 years plus of barbell coaching to like, here's an older woman doing a stiff legged deadlift. Here's an older woman doing a stiff legged deadlift. Here's an older woman doing a rack pull. Here's a dude like, if you didn't have all of like the B roll

to make it interesting, cause what makes it interesting for what we sell is like, well, literally anyone can do this. So like here's this guy with a 500 pound deadlift, cool, whatever. But then when you watch like other people doing it, and then it's me, probably like you, I wish I was more organized,

like going back to my phone, like, okay, let me go back to 2017. Let me, like, I remember I had this older lady training, like, but do I want to use that? Cause I didn't have strength of plates yet. So like, when did I have someone doing something similar when we had these plates? So then we're like branded and it's, yeah, it goes on and on. But the editing is, and it's just funny,

the more time we spend in editing, and I use PJs on this podcast a lot, you know, to help me, but like the more time we spend on the editing, the better the video does. And it's like every single time it's like, you just make it more entertaining, but no, that's crazy. You can't give them a reason to swipe past it. And it's a weird thing because, you know, basically the way these algorithms work is the longer the average watch time is on a video, the more viral it'll go.

So my most viral videos, it's because if you look at the average watch time and it shows you the analytics on every platform, every platform, it'll say, you know, the average view duration was 40%, meaning, you know, some people finished the video, some people stopped it early, whatever, but 40% average watch time. Yeah. In general, if you can get people to watch 60% plus, and I know that seems kind of low, but you just got to, people scroll so fast.

It seems high to me. Yeah, yeah, but I mean 60, 70, you'll probably get a good amount of views if you can pull that. So I tell people all the time, your only focus needs to be keep their attention. Keep their attention. If it takes that one little change,

it got boring here, you repeated yourself, why keep that part that you repeated yourself? Take that out, they don't need that. This really, really good editor taught me, he's like, if you have three clips and you could hypothetically take out the middle one and it still makes sense, you didn't need it to begin with. So it's a very like when you're editing

and you have all these clips, just the best way you can edit it, all those changes matter. I mean, I can't tell you how many times I've had a video where like, oh, like I should probably say, man, I should have said something there. I filmed that old guy in the corner

because he gave me a funny reaction, but it's like, it's empty. I'll go in my voiceover. I'll pretend I said something. I'll voiceover and be like, hey, what's up, man? Like, all voice, it's like all those creative little things you can do,

it makes a world of a difference. Okay, so- Is that learned or is that something you just picked up over time? Just picked up, just picked up, basically studying my other videos. When something doesn't perform well, I mean you hear people all the time,

they're like, I'm Shadowband, my account is just logged. Like that's it. Like it's been, it's been. I love it. Look, I used to do that. I used to do that. And it was like, I mean it wasn't until I had fucking like 4,000 videos under my belt that I look back

and I'm like, no wonder it didn't do well. Like it wasn't the algorithms fault. It wasn't it wasn't interesting through and through. Maybe it had a good hook and then it got boring. Or maybe it was like kind of cool, but like people aren't really going to share it. The more interesting through and through, I'm a firm believer, I have influencers and content creators all the time debate me on it.

They're like, no, you have to post it a certain time and da da da da. I'm like, no, if it's a good video, it'll get views. If it's a good video, it'll get views. If it doesn't get views, it probably isn't very entertaining. And it's the harsh reality. It's the harsh reality, but that's how you learn. Yeah. Okay. So I don't want to spend all the time on content, but I want to spend a little bit. I want to spend a little bit longer on it. So timing,

all that stuff's interesting. So like for me, it's just interesting hearing from you because your revenue is based off views, right? So my revenue is based off people landing on the website, which is a whole nother business, then how does the website sell them coaching services or products, right? So I will mail it in all the time. Don't have a great video, make a good thumbnail, least people will click, they'll be there,

the buy buttons will be at the bottom, we'll be fine. If we zoom out and look at the month, like more people went to the site from YouTube or whatever the platform is, who cares? Like it works. Also, with the same understanding, like you have to have good videos, but with the main time to revenue, like there's, or the views being tied to revenue, there's so much like more skin in the game. So do you think that posting less sometime is more like, Hey, or, or, or like, I'm like, I'm like, I'm like, I'm like, I'm like, I'm like, I'm like, I'm like, I'm like, I'm like, I'm like, I'm like, I'm like, I'm like, I'm like, I'm like, I'm like, I'm like, I'm like, I'm like, I'm like, I'm like, I'm like, I'm like, I'm like, I'm like,

I'm like, I'm like, I'm like, I'm like, I'm like, I'm like, I'm like, I'm like, I'm like, I'm like, I'm like, I'm like, I'm like, I'm like, I'm like, I'm like, I'm like, I'm providing B-roll, like we do it. Friday's a clip from the podcast. It's good. Sometimes we add B-roll to it and it's like fun conversation. Maybe this conversation will be on there. But it's not as much effort put into it. But if I zoom out, I'm like, okay, the YouTube channel is growing, more people are going to the site, and then we see a revenue bump. But your revenue is directly tied to views. So back to the people that you talk about, they're like, it's Monday, I will film six clips

and I will produce them and schedule them over six days at this time, because I think the algorithm, like what, you say good video is important, good video versus like a consistent account, or do you do both? Like what are your thoughts on that? Yeah, so for most people, and this was my mentality, and I could probably find some old interview

from a few years ago, I was always like, a consistency over everything. And I was also saying, and people would fight me on it, but I would say quantity over quality. I used to say that because, and I still stand by for most people, I think that's what they should do. I think most people get analysis paralysis. I think most people don't post enough.

I think it depends on what your goal is. I think for you guys, like if the goal is to get people to learn about who you are, what you sell, what you do, and you literally have a product, who cares if the video gets 50 views if four of those people decide to buy your product, right? You don't have to get viral every time. For me, because I'm the product, there had to be at some point a shift where it's no longer let me just get myself out there. Brands are looking at me. If I have views all over the place,

they don't know how to price me. So for me, it became like, if I have average, every video gets a million plus, they're going to pay me a hell of a lot more. So it just depends. It just depends what you're doing for most people. Just post, like, like, stop caring. If this one goes viral and this one doesn't. Like, still try to learn, still try to go viral, but who cares if it doesn't? Like, it could still provide value. Even if this episode here got like two listeners,

like who's to say those two don't love it and then go visit your website and then, you know, whatever. Buy a home gym, yeah. Yeah. Yeah, exactly. Yeah. Exactly. Jeff, anything? You still lifting? I am. I am. I have a pretty fucked lower back. So, you know, I've been one of the doctor a lot for that. I don't know. I genuinely don't know. I don't know if it's like just over time.

Like I remember like a few years ago, just for the first time, feeling like some weird like pain there and it comes and goes. So sometimes I have to take little breaks, but yeah, I still lift and it sucks because I mean, Grant knows I've freaking loved deadlifting, but I haven't been able to deadlift in a while because I mean, I guess I could go really, really light, but even just the motion of it has been, has been painful. So I think let's talk a little bit about that. Right. And I think you're a guy that likes to put yourself all out there. So if I'm sharing anything, text me later, we can fix it in post as you say, but like, like you came in, you were overweight, you wanted to lose weight,

but you also want to be really strong, which was like almost for me was tough, right? Cause you're in the gym. And the funny thing about our gym is we deal with like 30, 40 and 50 year old guys. So here are like 20, they're all married. They have kids like a deadlift makes them happier than like looking good. Like they've already like, you know, found their, hopefully what makes them happy in life. They have a wife, they have a kid, whatever. And they're like, all pushing you like you got dead lift 500 pounds. And you're like, I'm just gonna eat and I'm just gonna gain weight. So you get strong, you get

overweight. And then like, I've seen your posts before, right? You're like, Hey, I'm fat. I don't want to be fat. And then but now but now you're like, I mean, what are you? You're 511? I assume? No, I'm sure I'm five, eight, five, eight. And then, but now, but now you're like, I mean, what are you, you're five 11, I assume five, no, I'm sure I'm five eight, five eight. And then what do you weigh right now? Like one 85. Yeah, probably around there.

So probably around there. And I was at my heaviest, probably like two 25. Yeah. So you're five eight. That's pretty chunky. Yeah. And especially when you're young, right? Before you've like developed, but like you, you got big and you got strong while you got big,

right? Like you got your lifts up and then I guess I would ask like, what was your, like when were you like, Hey, cause I've, what'd you tell it from the gym? Four Oh five. Yeah. I think, I think that I think the heaviest I did as strength co was four Oh five. Yeah. Yeah. And then, but then now like Thanksgiving, I remember it was on Thanksgiving morning. Love that. Yeah. Okay. So, but then you've cut weight now, like what have you learned about fitness, right? Cause you came to me, not to me, but to the strength of with like, kind of like no idea, like, Hey, I know I need to be stronger. I heard Mark Repto say something, but you didn't really know what to do. And I'm like, well, the best thing

you do is get strong. And so you like get strong. And then you're like, well, now I'm overweight. And I like, don't want to be this overweight, which doesn't mean that getting strong means you're overweight, but you like, what are your like biggest takeaways in like your fitness journey of like, yep, this was definitely worth it. This I took too far. This like, you know what I mean? Like what are kind of, yeah, I mean, I mean, look, I love to eat like, so, so when I, you know, everything you see on social media, especially like in my age range, especially at the time when I'm like 19, like all you see is these aesthetic guys like six packs and

like all their preaching is intermittent fasting and fucking like, you know, all this shit that you know, whatever it can work for some people like, but the whole, the whole thing that people preach and want and desire isn't strength, not at that age. Like it's to look, let me, let me look good. Let me, let me be aesthetic. Let me get girls at the beach. Like that's all it is. So that was like, I always wanted that. But when I found a gym that focused on strength, I thought it was really cool. But I did take it too far with the food because I like seeing numbers go up. I was like, if I eat more, I'll recover quicker. So like I knew what I was doing and I was doing it very intentionally, but because I love food, I took it too far. It was just, my lifts were going up very rapidly,

but so was my weight. So there's healthier ways to do it, and that's what I learned since. That's what I learned since, because right now, I weigh 40 pounds less than when you last saw me, but I'm stronger. Like, I don't know what my deadlift would be right now because I haven't deadlifted in a while,

but I remember my max bench back then was like, 205. Like, and now it's 265. So it's like, I'm strong. And that's like, there was a lot of time that I didn't lift, you know? So actually being serious about it and actually doing it while not being a fat ass.

That, I learned a lot and I would say doing it well, doing it right has been maybe the last two years. Okay, okay. So how many days in the gym are you now? Now, probably two or three times right now. So how many days in the gym are you now? Now probably Probably two or three times right now. Okay, but last year I was in there I Was doing kind of a mix of like some some strength like and and some hypertrophy stuff

So last year I was I was in the gym probably five days a week Okay. Yeah, like five or six and then now it's a little less. So I don't know. So have you moved on from the starting strength? So yes, yes, but I've used principles of it still. You know, so like I use principles of starting strength in in compound lifts like like bench when I could deadlift and Squat but squatting and deadlifting has just been hard to my back So, you know, I started focusing a lot more on some accessory stuff, which I'll be honest did help my physique

Like if we're going back to the physique talk, you know, adding some, some accessory stuff definitely changed my appearance. But I still use the, the starting strength principles when I, when I bench and you know, I always keep in mind like proper form and you know, a big thing starting strength taught me was even just like bar path, you know, for like different lifts. Yeah, for sure. So, okay. huge content creator,

and I still wanna talk at the end, like, your favorite platform. So someone around me, your favorite platform is like what you do the best on. But I would say you also absorb, and like I know you, I don't know you the best of I know people, but I know you better than most, right? Like you came to our gym for like three years.

Like I know you're like a learner. So now that you're on the other side and you've seen channels grow and you can tell like, that's BS. That's true. That's fixed in post. Like what are your favorite fitness accounts that you're like, Hey, I'm gonna watch these like and I know the strength goes number one. so leave us out of that. What are your favorite? Like, you're like, I always watch this guy and, and you can even throw in a layer of

like, Hey, I know some of that is kind of like BS because he asked to have an account in order for me to watch it. But like, who are you? Like, I always am watching what these people are doing? Because I assume you still learn fitness content. Yeah, I don't watch it as much as I used to, but I really like really anything C-Bumb posts. Like, anything Chris Bustet.

I mean, that guy is just, I mean, obviously, he's a genetic freak and, you know, a hard worker and everything. But he just seems like a genuine guy. Like it's cool to see someone that's a good person win. You know, so he's someone that, I like to watch his stuff here and there, seeing what he does. I mean, he just won his sixth in a row and retired.

I think he'll be back at some point, but. He'll be back. He'll be back, he'll be back. But you know, that's super cool. I watch him. I watch a lot of like accounts that do like comedic gym skits, you know, like I have I'm friends with a lot of them. Because now where I work out most of the time is zoo culture, which is Bradley Martin's gym. Yeah, all about content and skits and being funny. And it's kind of like gym culture

as opposed to informational. So I haven't actually been consuming that much informational stuff on fitness, but I did used to watch some Jeff Nippard, you know, I used to watch some, who else, who else? I, I watched Keno body for a while because he just has such an interesting, uh, personality and yeah, it's cool. I, I haven't absorbed too much of informational stuff recently, but I still watch things in the fitness industry and I still know who's competing and all that stuff. Who do you, do you think, so watching Kino body,

watching Sebum, watching Ripito, I assume you've probably watched a little bit of Dr. Mike Isretel. Yeah. Like who do you think? That was great, and Austin, right? Yeah, Austin, yeah. Who do you think,

I, and I'm gonna put this by a statute and you can tell me true or false, but do you think in terms of like results, if you're like a young kid, right? And you're 18 and you're working at Mercedes and you're overweight or you want to get strong, like one of the reasons that I've like stayed so closely aligned to starting strength was like, if you get your deadlift up to 405, yep, you may be overweight. You may have eaten too much. You know, like you may not have the aesthetic benefit you want, but the benefits of having gotten your deadlift up probably

outweigh of what a lot of other people are saying. Would you agree or disagree with that? Oh yeah, absolutely. Just like getting stronger. Well there's so much, what I like about starting strength is it's simple. Like it's simple and it's effective, right? It's like minimum effective dose, right? It's doing what works, it's doing what you need to do.

And my only thing where I have deviated and I'm like, you know, people have weak points sometimes. Like for me, my chest and my back grow a lot faster than my arms. So I do a lot of extra arm accessory stuff that I wouldn't be able to target as much just by benching, squatting and deadlifting, right?

So that's the only thing for me. But other than that, like the concept of just being stronger, starting strength is, I mean, it helped me a lot. Just being stronger in general. I just a few days ago, before you even reached out, I thought of you and I thought of starting strength because I was having a debate with someone who said

that there's no difference between walking and staying active that way and lifting weights. He said he's never lifted a weight in his life and no one can convince him that it's important. And as soon as he said that, I was like, you know, I, I channeled you and I channeled like everyone part of of Starting Strength and I was like, listen, man, being strong is the most important thing for your body. Being strong will allow you to do everything else in life better. I thought of Starting Strength just a couple of days ago, so it's funny that now we're

here. Yeah, no, it's good. Well, we had a couple of things if do like that. We did every guess before we let you go. We've never had you for almost an hour. But first, you're going to ask them about platforms. I'm going to ask the platforms first. So, so you started on Tik TOK. That's where you made your bread and butter. And we also want you to use this as an ad for yourself. Not that you'll get a bajillion more views, but I'll tell you is we have 1000 true fans.

And I'll say that to be honest, like the people that watch our account, like like our account. So I guarantee you like my mother, for example, will go follow you. So be careful. Yeah. Hi mom. So no, but like you started on TikTok,

which we get like right now. So what there's TikTok, there's Instagram, there's Snapchat. There's YouTube and there's X because I don't see on X. So like, how do you rack and stack them? Yeah. Where are you like, hey, I'll remake because one of the things that I found interesting is like, we'll have something we don't stuff go viral like you do on Instagram, but we'll have something go viral't stuff go viral like you do on Instagram, but we'll have something go viral on Instagram. I'm like, Oh,

I should put this on tik tok. But if that little watermark is there from Instagram, like it does not do the same thing. Yeah, still do good. Because it is a good video. Post the video. You have to repost the video. Like without that. Yeah. Yeah. So what you're like, where do you spend your time? Like when you think of platforms in

terms of you, and you are super interesting because your revenues from views, where are you like, this is what I open up. Like I have a Shopify store. I wake up in the morning before I lean over and ask my wife for having the baby. I open my Shopify store. I'm like, what did we do last night where I was asleep? Right. So like, what, because, cause I'm like, my job with this baby is to provide for it. So like how are asleep, right? So like, what, because, cause I'm like my job with this baby is to provide for it. So like how are sales, right? So like your views are that like, what are, what's your like, how do you rack and stack them?

Yeah, so my favorite as a consumer and a creator is Instagram, just because I think it's the most versatile in the sense of you can have stories, you can do live, you can do pictures, you can do video, you can do the little swipey photos. I just like Instagram as a consumer because it's also where my friends are, my family is. It feels more personal. TikTok kind of feels sometimes like it's like a, not like I'm playing a character, but I guess for lack of better words, it's kind of not like I'm playing a character but like I guess for lack of better words it's kind of like what's gonna go viral like what

let's go and I still have that mindset with Instagram and the other ones but Instagram just feels the most real to me it feels the the least gimmicky I think people can see me as a person better on that but you know if I were to rank how much like they've helped me financially you know I if I were to rank how much, like, they've helped me financially, you know, I think YouTube has the most long-term benefits. So financially, you know, everyone's like, oh yeah, if you're making videos on TikTok and Instagram, you got to make like long-form YouTube videos because the monetization is you get paid so much more for a long horizontal video than you do a vertical, like always,

always. So my next mission is to really focus on YouTube and next time we speak, I would want YouTube to be my answer because YouTube is like, oh yeah, that's where I'm grinding my time, that's where I'm putting my energy and that's where I'm making my money. Yeah.

So, the other one was kind of- How many subs do you have on YouTube right now? What was that? How many subs do you have on YouTube right now? What was that? How many subs do you have on YouTube right now? I have 3 million, but that 3 million though, that's from shorts though. That's from reposting on TikTok. Oh yeah, don't count. Yeah. Don't count. So let's just go with this. As much as you're like, yeah, whatever, it's still 3 million, it really does make a difference. So the 3 million that I have, and it's not to discredit myself, it's just from reposting my TikToks.

It's, you know, on TikTok I have 16 million, basically copying and pasting all those 4,000 videos on YouTube, not all of them. I actually only took the best ones. I think it's like the best 700, whatever. But I took the best performing on TikTok, threw them on YouTube, not all of them. I actually only took the best ones. I think it's like the best 700, whatever. But I took the best performing on TikTok, threw them on YouTube. That's how I got the three million.

I really haven't done the effort or the time to be a YouTuber, but that's my goal. Like I just posted a video a few days ago. I'm doing this series where it's spending a hundred days with a hundred different strangers, essentially. So it's like, I days with a hundred different strangers essentially. So it's like I'm making a new friend each time. So I posted the first one and it's cool because it's spontaneous and I love doing stuff like that. So yeah, that'll be cool. So I'm going to focus a lot there.

You say what you want, man. You got the population of Luxembourg following you. Yeah, no, that's good. So real quick before we go into the two things you have to do. So you're 3 million on YouTube, you're 16 million on TikTok. What are you like? I don't want to discredit. I feel like- Just under two on Instagram. Instagram and X, you don't work at all. X, I don't. I've thought about it. I probably should. I probably should because now you can get monetized on there.

Yeah. It seems like, I'll tell started, we started taking all of our YouTube videos and the only difference we do is we throw captions on them, put them on X and we're not big by any like the strength coast 7,000 on there. But man, I think, yeah, thanks. But I think, I think Elon is he, we are seeing it now. So it used to be like post a bang and thumbnail and link. And you see YouTube videos go up right now, like however the algorithm works is just like auto plays, right? I don't want you to leave X. Yeah. So it's like, so I'm like, post a bang and thumbnail and the link as one tweet and then boom, go right after it with the video with captions.

And I won't say they're doing better than YouTube, but they're doing well. So it's kind of interesting. Yeah, well, I'll say I use Twitter a lot or I use X. I use X a lot as a consumer. I don't post on there, but I saw a YouTuber just yesterday post her ad revenue on YouTube for last month and on X and it was higher on X than it was on YouTube. And she's like a popular YouTuber

and she made more on X. I think she made like $10,000 on YouTube and like 30,000 on Twitter. Yeah, I think I don't see it in those numbers, but I will tell you. Yeah, yeah. That's someone who's no, the ratio, I think Elon's dumping more money. I mean, I think that's his overall goal is to like, you never leave here, right? Like there's no more signal. There's no more WhatsApp. Like everyone's just here doing everything. And I don't know that that's right, but I definitely think it's worth, well, especially if you've already edited the video.

And that's the other thing that people understand. It's like, okay, I did a video for Instagram and I posted it. It's actually a lot of work to get it up on every platform. Like, and sometimes you're like, ah, it's like, is it worth it? But, um, yeah, it definitely is. It definitely is. You never know who's going to see it on something else. Yeah. Well, we got a couple of things to do with every guest. Um, you know, I'm a Marine, Jeff's Marine, Trey's a Marine. He's technically out, but

once a Marine, always Marine. So we have a little, we have a little Marine thing we do that leads into the name of our podcast. When it's Jeff will take you through. Um, and then, uh, we have a little, we have a sponsor that we feed you some information. You're a content creator, you're a spontaneous guy. So we're expecting a lot. Uh, so we of take you through both of those. So Jeff, you want to take them through the okay? Okay. Okay. So the podcast name stems from, so there's kind of this like archetypal character within the Marine Corps. It's a gunnery sergeant. I don't know how familiar you are with ranks, but right, probably a guy that's been in for 12 to 15 years, right? So although he's probably all not that old in age, right?

The Marine Corps taking his toll on him. He's been through a lot of dumb stuff. Like he's, he's been through it all right. And in their times where he's sitting around his office, he's on his like 15th cup of coffee for the day. Maybe things aren't going right. Meetings are popping up left and right. And some young 19 year old comes in with some dumb problem of like, Hey, Gunny, I actually just like bought a car with like a 45% interest rate. Also, I just got married two days ago. I think I was supposed to tell you that, but,

and then usually their response is gonna be something like, okay, I know I told you not to get married ever because the Marine Corps didn't issue a wife, so therefore you don't need no wife. And I know we said, don't go out to those car dealerships. So that's where that okay comes from. Okay. So your job now is to kind of like channel all of those like decade and a half of just disgruntled hate and

channel it into your best. Okay. Okay. And you can put it in a sentence if you want. I was good. I cut you out. It was okay. It was okay. Yeah, that was pretty good. That was okay. It was okay. I'll just take a second of like how great of an explanation that was by Jeff.

That was great. That was great. Somebody who does not know anything about the Rekor. Like you painted a great picture there. Yeah, that was good. I feel like I'm part of the inside joke now. Yeah, you're in. Yeah, you're in.

You're in the club. Trey, you want to tell them about our sponsor? Yeah, you're in. You're in. Trey, you want to tell them about our sponsor? Yeah, man. So we have what we'd like to do with all of our guests is do a little spontaneous ad read of our favorite sponsor, also our only sponsor, BW Tax, man. So what we do is we'll spit out some facts at you about BW Tax and you kind of compile all those into a, it's really just artistic freedom wherever you want to take it and just give your own ad read with

this hodgepodge of information we have. So, so Grant, what do you, I'll let you start us off. So I would say BW Tax, it's a, it's a small tax firm. It's a small business. The cool thing about it is you could be a content creator with millions of views. And that's tricky because where's my business based out of? Am I out of California? Am I out of Missouri? Where's my revenue coming in? Do I need to pay tax in states where I'm selling merch or not? It can be confusing. But the nice thing about BW Tax is regardless of your situation, he takes that information, you get a real guy on the phone and he tells you like, hey

man, I know you're a content creator with 5 million views, but you need to be an S-Corp, not an LLC. Whatever the stuff that you don't want to learn about so you can keep creating, he just does for you. Jeff? keep creating, he just does for you. Jeff. Let's see. Great news is they're based out of South Carolina, can small business, big Boston sports guy loves living in the South, loves the freedom of South Carolina, but he can do your taxes anywhere. So it doesn't matter where you're calling them from. He can help you out.

Trey, man, taking all help you out. Trey? Man, you're taking all the good ones. My favorite thing though, I would say, if you've ever called like a big company and you get put on a hold and talk to a robot saying, hey, press one for English, press two to speak to a representative, you call BW, you don't get that.

You just talk to a human straight up, immediately get the answer you need, get on with your day. All right. So, Evan, one thing I'll say, usually we have a soundboard here, we're a little bit degraded, we're a little bit degraded,

and we would play you an example. However, It's okay, I don't need an example. If the soundboard was here, I would not play it for you. So professional. Yeah. I'm not a salesman, but I can try it. All right. It's on you. Okay. So who, who am I addressing? Just anybody talking. Yeah. You're talking to anyone. Let's think how most people started is what I love about

BW tax and then they act like they've known him for years. Gotcha. Okay. So here's the thing. Yeah. Right. There's, there's two things that are certain in life, right? Death and taxes. Okay. We hate both of them. Okay. We hate both of them. I hate taxes even more. Okay. But it's something that has to be done. It has to be done. And they don't teach that shit in school. It's one of the reasons I dropped out. I said, how dare they not teach me what to do with my taxes? I need to hire somebody.

But I don't wanna press one and hear someone ask English or Spanish, okay? I want someone that's gonna help me and it doesn't matter what state I'm dealing out of. It doesn't matter who I'm, who I'm selling merch to, or really what I'm doing. Someone's going to take care of it for me. And the great thing about SW tax is so what? Sorry, that was an error. SW, what the fuck did I get that? Is there a direct competitor? Best read ever. You know, the SW is actually for so wonderful.

BW, BW tax firm. Yeah, make sure you use it because you need to do your taxes, don't end up in jail. And have someone that's going to help you not go to jail. I love it. I love it. I love it. All right. I have a direct competitor, S W to BW. It's right next to each other on the keyboard. So, uh, Evan, you're, you're a big guy. You're way bigger than us. Uh, but where do people find you? Where do you want them to go? If you got, you probably got a thousand listeners this week.

Like you want to send them one place where they headed. Oh yeah. Uh, the card guy everywhere, but mainly, mainly Instagram and YouTube. All right. My, my girlfriend is definitely stay Spotify because we made a song together. So your girlfriend's song is good. Low key and tell her low key Selena vibes, which I like. I'm married to a Mexican as you know, Selena. Yeah. Muchos gracias. Hey, dude. Great to see you. Yeah. Talk Um, yeah, talk soon. All right, dude, I think we got to give them a good dude. Oh, that was great.

Good dude, dude. Good dude. Good dude, though. And like, honestly, super cool because you would think, yeah, I don't know, whatever you're making a month on TikTok and that many views, you wouldn't be a good dude, but like he was great. He was great. Super genuine. Yeah. Yeah.

Super. That's the best word right there, Jeff. In the South, we just call that. That's a good word. That's a good word. Dude, I mean, dude, 150 million on a tech talk about a matching tattoo. That's tough to do against tall grass. That's true.

I was waiting for that one. Wait, it's the first one. First one on the episode. First tall grass. No, that was cool. That was great to have him. Yeah, man.

That was awesome. Yeah. Good stuff. Well, I knew you guys were pumped when I was like, we got That was awesome. Yeah. Yeah. Good stuff. Well, I knew you guys were pumped when I was like, we got a tick tocker as a guest. Well, at first I was like, I just saw the name and I was like the car. I was like, is this a guy that's like really good at getting credit card points? Like this would be right up Trades Alley. These trades can be like big points guy.

Big points guy. And I was like, oh, okay. Different kind of cards. Okay. Cool. Different kind of cards. Yeah. He actually Different kinds of cards. Yeah. He actually gave me deck cards still have it and he taught me how to split them in half when she's been like how to cut the deck. Yeah. How to cut the deck. Yeah. Oh, like one hand. Yeah. With one hand. So he would probably say he's in his prime now with like 50 million followers. I would say he was in his prime when I had 35 gym members and he was doing card tricks on the deadlift platform. That was my prime for him because it was just like, I don't know what to tell these people anymore. Yeah, man. You pick the bar up and he'd be like, Hey, you

ever seen the jack of diamonds? And they'd be like, what? It's over there behind the water fountain. And it would be like, yeah, he's just sneaking in planning. Yeah, dude, his, his jokes, you're going to go back and you're going to watch and his new stuff's great. But some of his old stuff, like, uh, I don't know. Yeah. I remember when he had marshmallow. I have no idea who marshmallow is. I didn't want to tell him that, but I literally have no idea. Like big time DJ. Is it like Eminem? Uh, no, that's Marshall Mathers. I see. I see where you got there. Yeah. Nice. I'm learning to say, yes, same

thing. Okay. No, it's a DJ. He's the one he sits up there in front and he clicks play on his computer and then he does that. So kind of like David Guerra. Yeah. David Guetta. Yeah. Guetta, but with a hair head on a helmet.

Yeah. Yeah. Yeah. That's okay. Anyway, nailed it. Well, nice to have a celebrity on prior biggest. I mean, who would you say in the current day and age and put a, uh, to the side, us being late thirties, sec bias. Okay. But I would say top two is definitely Steven Garcia and Evan Evan the card guy.

But if you put this podcast out and the numbers will show the numbers. Like when we threw Garcia up, did above average, especially on YouTube, right? YouTube, that's what's interesting is like a podcast, as Evan said, whole different ball game, because like you don't have the thumbnails, you don't have the keywords, you don't have the keywords, you don't have the stuff, like you just have to have people like looking for this

or getting a link to it. But do you think Evan the card guy or Steven Garcia? Or Nolan Hickey? I mean, that's a close third for me, for sure. I would say, I would say, I thought Jim Thompson was pretty big too. True, true, true. Yeah.

Like in, in that world, you know what I mean? Yeah. Yeah. Yeah. Which is more of our world. True. Both of these guys are outside world. Actually, that'll be a fun thing.

We'll Jeff, ask about those stats next week. Okay. And, and, and I'll see who, who performed better, but yeah, Jen, Jen Thompson in our world probably the biggest. I don't know. I mean, I think Evan's probably bigger than Garcia. I would say Steven Garcia is real big in your neck of the woods.

I would say that Garcia has 1,000 loyal fans. Oh yeah. That's what I would say. When I say 1,000 I'd say 90,000. How are you? I'm going to suck it on a stadium hold because that's how many. Eighty nine thousand five hundred, baby. All right. And with that.

If you go into college, I mean, yeah, you know, let's break down this last weekend. Who did absolutely. Okay. Games dude, insane games. You could have left it on ABC. ABC. Well, besides the Texas game, that was kind of a blowout.

I have a good story on that. Oklahoma was overrated going into that. So I feel like they're, their ranking was inflated. Should I go just like a good, tell a story. Cause I just feel like I should tell it because itated. It's just like, tell the story because I don't want to use the game. I just feel like I should tell it because it's before we get into the X's and O's at college football. It's PJ's last day in town. My wife's nine months pregnant.

Nine month pregnant wives don't want to do a lot of things. If you don't know, now you know. And so it's like, where should we go? And so there's a place called GBX in Greenville. It's like an old church. And they have a store in the front. In the back, they have Mario Kart. It's kind of hipster. And one TV, get your drinks, whatever. So it's like, let's go there. It's like two blocks from here. It'd be easy to go to. So we go there and I'm like, Texas, Oklahoma is kicking off or it's actually like one quarter underway. I'm like, I want to see that. I'm like, I also want to see PJ for a leave. So

I text him. He's like, boom. Yeah, me and my wife are coming. So we meet him over there. So we go in, walk in guys, super nice. I'm like, dude, we just tried to go to Yeehaw, Trey, your favorite place. Line was like three blocks down the road. We picked this. We're here to watch Texas Oklahoma. He's like, it's on brother. I'm like, cool. We're sitting there, wife and I hanging out, PJ and Kate come in.

PJ doesn't care about sports. Everyone knows they're facing us. I'm facing the TV and I'm like. PJ doesn't care about support. So everyone knows he they're facing us. I'm facing the TV and I'm like, I don't care what the score is. Like I'm here to watch this game and barkeep switch out and you know, older white guy leaves who brought my wife diet Coke, you know, done the thing. Young guy comes in, pants don't reach his ankles. I'm going to totally slaughter this company right now, just by the way, pants don't reach his ankles. Boots are too high. I actually liked his boots. Uh, has a gold chain, sweet mustache. And so I go up, talk to him. I'm like, you know, Hey, can I get another Diet Coke? He's like, sure.

I'm like, sweet mustache. He's like, likewise, sit back down, watch the game. PJ's talking about moving, look up and it's like a beer commercial and the beer commercial just doesn't end. And I know you guys both speak grant, but there's a movie in the eighties where like guys are drinking beer and watching football that I won't be able to explain. I've never seen it. But all of a sudden, I realized like, this is a movie. This is a movie. So I walk up to the guy and I'm like, Hey, are you about to put the game back on? And he says to me, I didn't realize this was the point of the year where this place turned into a, and I quote, effing sports bar. And I look around and I go, well, there's seven of us here. Those three women look like they're having wine night and we're all facing the TV. We're here to watch the game. And he goes, yeah, well, I guess I have

to comply. It's like my, my, my Google review is just being written in my head. I'm just like, are you even kidding me? And so I'm like, okay. So then he grabs the remote and he's fumbling around. It's like a Roku. He's like, well, where is it? And he's on YouTube and he types on Texas longhorns. And it's like, literally the first video was like, A&M Beach, Texas. I was like, I was like, click that. I was like, you're on YouTube. Like, do you guys use YouTube TV? common mistake, click the wrong one. And he's like, I don't know. And he's like, so mad that I don't want to watch a movie. And I'm like, Oh, like wherever you get live TV,

it was just on. He's like, dude, I'm just trying to watch any name the movie and we'll put the movie in the show notes. And I don't remember the movie's name. And I was like, I was like, I was like, well, well, you're working and I'm your customer. So, and he's like, so he puts it on and he's like so mad and he finds it and he puts it back on. And there's like two and a half minutes left and Texas just like beating the hell out of Oklahoma. And the game ends in the second and ends like I can see he's agitated and he's watching, he switches back to his movie and like I've already beat him up to the bar. Like the second he's like clicking, okay, I'm like, Hey, can I close out?

And he goes, Oh, are you guys leaving? I said, yeah, we came here because we thought it was sports bar. He goes, Oh, did you? And he goes, did your team win? I said, Oh, I didn't care about any of those teams. I just literally came here to watch football and now I'm leaving. And yeah, it was great. Yeah. So anyway, that's my Texas, Oklahoma story. It's going to bother. I'm going to be laying awake at night trying to figure out what movie this is. Yeah. Drinking beer, watching football, watching football like they're at a football game or they're like watching on TV. Now, now are they now?

Now I got to send text out because I feel like seeing all the things we're losing without PJ. I'm going to find out. OK. OK, we'll come back to this. OK, go ahead. All right. So, yeah, that game was not worth it. But, but I would say outside of that game, man, like all of them were several very good games. Lot of overtime. Grant was super, I don't know. I feel like he didn't have any emotions about the South

Carolina game. Yeah. I feel like we should have like, uh, Oh yeah. We shouldn't tell the viewers this or the listeners this or however you're absorbing this. If you don't view it, you should go to YouTube and view it. But, uh, I feel like we should have like a top three takes of the weekend. And it doesn't necessarily mean they're the most important, but how they impacted us the most. My wife's nine months pregnant. I've like had a series of people want coaching lately and I stacked them up all up on Saturday. And the moment I knew I did it, I was like,

I'm gonna miss some of this game. I was like, you know what? Whatever, like this is what it is. I'll watch it later. So I joined the game late in the third and my phone was not on D and D because my wife could message me at any moment and be like, I'm in labor. And so it's just blowing up about how we're going to beat Alabama.

So then I go in and we're like missing the field goal to take the lead. Maybe it was early fourth actually that I finally got it. And then I walked she into the game. It was brutal. Like it was like, I don't even know. And then, and then, and then it's like, you get the ball with a minute left. And my brother Jordan and I've always said like, why can't we just ever, ever be a team that like gets the ball with a little bit of time left and goes down on scores. And we do Nick Harbor one foot inside the goal line. And I'm like, you gotta be kidding me. We got this and then we missed a two point, which I kind of was like,

I know we're going to miss two point, but then we get the onside. Dude, I dropped on my knees and I was like, God bless me with the baby. But what have I done? Like I wasn't even going to try to watch this game. Like what if I like the onside kick for me? Pun intended was the kicker. I'm like, why do I deserve this? Um, yeah, that was a tough game. It was as, as someone who didn't care about either team. But you do care. But you do. Take a me fit for your health insanity. Yeah, I cared.

And it was I was watching it with an Alabama fan and I was rooting against them. So that was fun. But that was a fun game, man. Between that and then I think I guess my highlight of the weekend was probably. That's tough. That Tennessee Florida game was a lot of fun, but I think the surprising Oregon, so surprising, very surprising. The Oregon Ohio State game, I thought was. I think we all texted at the same time at the very end. Wow. What is this?

Do you do it? What a bone. I think what a bonehead play. What? Yeah. I think that was that game was probably like probably my favorite. Yeah. And then I stayed up way too late watching Colorado. Yeah. I would like I didn't feel like they're pretty harsh on like Ryan Day for not knowing that the clock was going to be running after that like one penalty, but then like none of the announcers really could grasp.

Well, they were like, well, we're not really sure why the clock was running, but it was, but Ryan day should have known. And I'm like, that was kind of tough. But yeah, I guess that's why you paid the big bucks though. You're supposed to know that the clock's going to be running in that situation and you're getting paid millions. to know that the clock's going to be running in that situation and you're getting paid millions. Well, the conspiracy theory is that Oregon, the coaching staff put 12 men on the field

on purpose. No. So well, it's actually a genius move. Did you say conspiracy theory? Yeah. In South Carolina, we just call that an observation. Yeah, an observation. Well, so like, yeah, because if they did, then it just, it took off four seconds, which Yeah. So in South Carolina, we just call that an observation. Yeah. An observation.

Well, it's so like, yeah, cause if they did, then it just, it took off four seconds, which kind of a genius move. So you trade five yards for four seconds out of the 10 seconds. I mean, it was the same thing. Thinking like that. I don't think the thing that I would use South Carolina, Alabama is a, another example. Alabama could have just ended that football game without score taking it. Yeah. Yeah. Could have been over. Like I just, and like, I don't fault those guys for that. Like you're in the moment you're going like, um, but yeah, the Ohio state game I felt bad

about, I dislike Ohio state a lot. I think we all do sad Ohio state fans after I'm just loving the camera pad and the guys wearing the, I don't know, it's in Ohio, they probably call them cowboy hats, but it's like an Ohio State cowboy hat. Of course they do. A Buckeye necklace and a Archie Griffith jersey and half his face is painted and he's just sad. And I'm just like, ah. Yes. So I have my brother's brother-in-law that has like kept up a lot of tabs with like

our pregnancy, which I've appreciated. And he went to the Ohio state. And I remember being like, he's, I don't know, he's probably nine years older than me. Like he's significant. So I'm like nine and he's at the Ohio state. I'm like, I'm like, I'm like, I'm like, I'm like, I'm like, I'm like, I'm like, I'm like, I'm like, I'm like, I'm like, I'm like, I'm like, I'm like, I'm like, I'm like, I'm like, I'm like, I'm like, I'm like, I'm like, I'm like, I'm like, I'm like, I'm like, I'm like, I'm like, I'm like, I'm like, I'm like, I'm like, I'm like, I'm like, I'm like, I'm like, I'm like, I'm like, I'm like, I'm cares about the team. So I'm like the Ohio state. And then like Bob, he's like, are you trolling me?

I was like, no, I actually thought you were going to win. But yeah, yeah. It was a wild day. Tricky. Couple of overtime games too. So yeah, all around me. Yeah, just LSU is overtime. LSU, Ole Miss. Always love seeing Ole Miss lose. Also love seeing LSU lose. I would say both could have lost

somehow. I felt weird in my client, Michael Buckley would be mad, but I was rooting for Florida and I felt really weird. And, uh, and Diana was like, but you like Rocky top, like you like all the Tennessee stuff. I'm like, I do, but I also like more sec teams with more losses. That's all this is about. Hey man, couple of weeks. We got South Carolina Carolina A&M coming up. Tell them Grant, South Carolina is coming off a bye at home. Playing A&M. That's tough to win against tall grass. There it is. But South Carolina is defensive line man. Like I just seem impressed.

The Alabama game was just so South Carolina because it's just like, there's like 10 times in that game where you could have won the game. Yeah. Yeah. Uh, but no, I mean, what I said, uh, after the Kentucky game was like, Hey, if this is what our defense is, then we can be in any of these games. Do I expect us to win them all? Yes, but no. But like we can play football, right? Like we're like, we're going

to be in games. That Alabama was rough. Did you guys see the photo of Beamer like sitting on like the big empty bleachers was like the fans blowing on them. It's like iconic photo that's been like all over every Gamecock forum. And it's just says like, hope that's what kills us. Was that, is that tougher than the LSU one? I think so because you can only blame yourself. Yeah. In the LSU game, you can blame the ref

and actually have an argument, not like arbitrarily blame the ref. Yeah, I thought that was tougher. And like, I don't know. I honestly, I didn't think we'd beat Alabama because I thought that there's no way they lose two in a row. Like they get upset twice in a row.

Yeah. Right. That was my thought. Whereas like I actually, after beating Kentucky, I was like, Oh, we got LSU. Like we got it. Hey, there's still an option on the table for nine and three. No easy games in the sec is like what Julie's out except for Vandy. Hey, oh wait. Yeah, exactly. This is crazy. I love it though. And next week, Georgia, Texas. This will be fun.

Oh man. Where's that at? Texas. Yeah. It's rough on the stars of night or big and bright. I saw I saw a video of Kirby Smart pushing that player. No. It was like the Mississippi State quarterback was like, like ran out of bounds on the sideline

and Kirby Smart was like complaining to the ref and like the, I don't think he was thinking. I don't know exactly what happened, but it just, the optics, it just looks like he just like pushed a player out of the way Like shoved them and then it was starting out with the ref I'm like My ass on a good look. Yeah, I don't know you did on purpose, but Kirby wasn't being too. No, no, that's SEC drama All right. So George's got Texas who's Auburn half, Missouri Fun game is it at home All right. So George's got Texas. Who's Auburn, half Missouri. It's gonna be fun game.

Is it at home? It's on the road, I'm pretty sure. And Columbia. Yeah. Death Valley. Is that what they call it? Probably. All over. Yeah. Yeah.

That's pretty good. And has Mississippi State. Again, man, the SEC, too. I thought I was like, oh, George doesn't have no problem, but like they kind of just hung around and made it. They did that the week they did. They did that the week before, too. They keep doing that. They did that with Texas.

Yeah, I know. And so much as I hate to say it, I'm like, dang, I think Texas might be the best team in the SEC. This year? Yeah. I think so. I think so. I, I. We'll see. I don't know, man. They're getting to the actual. Who else has no losses? In the SEC? Yeah. No one, right? A&M's undefeated in conference. No, no, no. Total. Just overall.

By no, what you mean? Overall. It's just Texas, right? I think so. Yeah. They, no, no. Total overall. By no, what you mean overall. It's just Texas, right? Yeah, they're, they're six and oh, yeah. I don't think they make it undefeated. Well, they haven't gone to tall grass yet. They've all those grasses been pretty short dude at those fields. I feel they've played, they've played old or they played Mississippi state and they've played OU and both those teams aren't great. Yeah. I think South Carolina beats OU. I do too. I would agree with that. I used to think that was a loss, but like I think South Carolina beats OU. I think OU is not that good and Texas is going to benefit from them being like 18 at the time, but Oh, you use it to drop out of the top 10 or out of the top 25 for sure. And not.

Yeah. All right. I don't know. Good week. Good weeks coming up. Yeah. Yeah. What'd you guys say about that prime time game?

I didn't see any of it. I'm not sure. Wait, Jeff, it was, it was, it was bad. I was like, so Trey had said in our group text, are you staying up for it? And I thought like, no way. And then Diana fell asleep on the couch. And like when you're sleeping pregnant, that doesn't happen often. So it's like, well, this is good. And then you have like LSU game going, you have like all these other games ending. And now all of a sudden I'm in the third quarter of the Colorado game. And then I sent Trey a photo of me wearing prime glasses

and a cowboy hat, which we just call hats here. And I'm like, well, I can't not wear this. So Jeff, when you are a photo, you didn't say a photo for You didn't say a photo. No, you were on the first one. Joe's a way for one of them respond. And then I was like, Oh, he's asleep. And so I just started texting Trey and every time they did something that was prime, I just sent a photo and I was like, why do I care about this team so much? And then I was like, because the gold on their helmets looks incredible. And like, I love that marshmallows there or whoever was like, I was like, I love the fanfare. Like this is incredible. And then at one point

in the game, they were like, sold out crowd here in Colorado 59,000. And I was like, wait, what? Oh, it's like, it's a high school here in Texas. Yeah, yeah, dude. It was a good game. I thought you said you want about the reason I think Colorado is fun to watch is because every game is insane. Like the Baylor game, they threw a Hail Mary to win it. You know what I mean? Or tie it. I can't remember.

It's just all dude. All of them are just like there's something that's going on. I don't know. They're fun to watch. Entertainment. It's good. Yeah. Big entertainment guy. And, uh, see boys, you see maybe so undefeated army, Navy, still undefeated both in top 25 now. Yeah. I saw your message about not like an army, not necessarily not liking army, but not liking them as a top 25 team. Oh, I think they can be a top 25, but they like keep popping up in these like, well,

army's undefeated. So they're a playoff contender and it's like, oh yeah, that's what it was play off. I agree with you there. I will say I love to see it. Yeah. Like, no, no, no, not necessarily play. No, no, not necessarily playoffs. Cause then they go and get embarrassed I'm like, I'm like, I'm like, I'm like, I'm like, I'm like, I'm like, I'm like, I'm like, I'm like, I'm like, I'm like, I'm like, I'm like, I'm like, I'm like, I'm like, I'm like, I'm like, I'm like, I'm like, I'm like, I'm like, I'm like, I'm like, I'm like, I'm like, I'm like, I'm like, I'm like, I'm like, I'm like, I'm like, I'm like, I'm like, I'm like, I'm like, I'm like, I'm like, I'm like, I'm like, I'm like, I'm like, I, dude, it's like, it's just like 300, 359 yards. And it just says under passing, no passing attempts. Yeah. That almost happened. No, that did happen. That's

this last one. Oh, that it's something. Oh, that was the final. I don't think they threw a single pass. I thought the funny thing, the Colorado game, when it was like impact players and it's like an algorithm that pops up and it's like Travis Hunter, Travis Hunter. Yeah. And I'm like, wait, what was Travis Hunter, right? That's guys. They play. Yeah. Yeah. Yeah. Yeah. Yeah. And I was like, wow. But is that, and then he got hurt in that game, didn't he? He didn't get hurt. He's out. Yeah. He's on the third. They had negative seven rushing yards, I think.

Yeah, I was negative 27 at the time. You and I were texting about it. Yeah. That's what it was negative seven. Yeah. But that ain't going to get done. Are you guys ready to guess this movie? Yeah. Or do we have any other hot college football? I was going to talk about Boise State running back, racked up another game, just taking

care of business, man. Love it. I love it. I love it. Okay. What's what's this movie? What's this? Okay, I guess I'll get I guess I'll give you hints.

Yeah, because I gave you the worst ever. It's a horror movie. It's a horror movie. It's a horror movie and it is from the early 80s. Okay. I can give. I can. Exactly. During college football season. Yeah. Is it Halloween? Well, so obviously I've never seen this movie, but I'll just give you topics. Should I name stars, directors or writers? Not writers. Not writers.

That will not help. They'll learn the stars at all. Who's in it? Who's in it? The name, I don't even know if I can read. Heather O'Rourke, Craig T. Nelson and JoBeth Williams. Let me see. Craig T Nelson and Jo Beth Williams. Nelson, you know that coach coach.

Here's a storyline. A young family are visited by ghosts in their homes. At first, it goes to appear. Poltergeist. You got that's it. How do you beer watching football? That's the scene I saw was they were opening a six pack and one of the beers exploded. That's the scene I saw was they were opening a six pack and one of the beers exploded. That's the scene that looked up. What did you, I was going to say, but but told her just

okay, like told her just yeah. How do you say it? Hold your guys. Is it a good movie? It's all right. I mean, it's like a classic. Okay. I don't think it's like good. I wouldn't, I would like go rush out and watch it right now. No, I don't. I've seen it once. I would go watch Patologus. I would watch that over the Texas Oklahoma. This is that word having meaning. No, no.

Poltergeist is not the only thing. Yeah. Yeah. Yeah. What's Poltergeist? It's like a ghost. Yeah. A spirit, evil spirit. Sorry, I'm a Christian. I don't get it. Oh, oh, geez.

Do you want to do a rundown of the top 12? Yeah, I'll start at the bottom this time. We're getting better after action. I always say, who's going to be and who's going to be out? Is that what we're doing? Yeah. Yeah. You say, hey, they're there for real or they're pretending. OK, number 12, Notre Dame. Pretending. Yeah.

I think they'll make it. That's a good, honestly, because you don't think they'll play anyone else. That's probably true. They probably will make it. Okay. I'll still stand by pretended even though no one tracks these. Number three in the country somehow. And like, oh yeah, no, I think they'll be in.

They'll have four losses. Yeah. Number 11, Tennessee. Out. I like that. I think they'll be in. They'll have four losses. Now, number 11, Tennessee. Out. They'll lose to Alabama this weekend. Yeah, I think they're they're done.

Clemson. Number 10 in. Oh, my God, they're in. But the lose. I think they're going to be into I think they're going to kind of they're going to be one of those. I think they're going to get better as the season goes on. Unfortunately, Iowa State undefeated six and oh Iowa State cyclones. I think they're in. I don't think they're going to win, but I think that they'll suffer one loss and still make top 12. Do you think so?

I think yeah, I could see that. I think they'll lose to BYU. Like, I actually I think BYU, because I don't know where BYU is at right now. I think they're outside of the top 12. They are. They're just. I think I think BYU is going to win the big 12. OK. Yeah. Moving up to number eight, LSU. LSU. LSU.

Um, this is today standing Sunday night today. Yeah. Yeah. I mean, they got left. That's interesting. They're going to lose it too. They're going to lose in two weeks. I like LSU.

Is it A&M? Yeah. I feel like they're down the road team. I'm in. They're in. You're in on LSU. Okay, I mean I'll see I mean they still gotta play A&M and Alabama and Vanderbilt and Florida and Can't believe you said and Vanderbilt and Oklahoma And I can't believe you said and Florida

After this weekend, I'm like, I don't know who's actually bad in the SEC Man number seven, Alabama. I'm going to go out. Oh. I think they're going to stay in. I think they're going to stay in. How many SEC teams do you think is going to make it? That's the question was like, I say over under SEC team

or over under two SEC teams making the playoff. Over. It's three. You think three? OK. Yeah. I don't know. What do I know?

I'm a Gamecock fan. Moving up to number six. Miami undefeated six and out. I think they're in. I think there's two from the ACC that'll be in. OK. Yeah, I think they're in. Sure. OK, moving up number five, Georgia. Go dogs and their dogs there in. Hmm. Okay. So yeah. You think Alabama, Georgia and Texas tray are going to be the sec teams?

No. What do you think? Texas, Georgia. I mean some of that home cooking right now, man. All right. All right. I think A&M could. You think at Auburn? Is that what you're thinking? That's what I'm thinking too.

I got some of that home cooking. Nine, three game cocks after a lot of upsets. I like it. I think, I think if A&M can win the rest of their games and then lose, if they lose to Texas and they have two loss, I think they could sneak in at like number 12. Okay. Okay. Moving up to number four D Ohio state. They're in there. Yeah. Uh, on the ropes this weekend, but Penn state, I still think they're out. I think there's a collapse.

I got it. I don't even know what the rest of our schedule looks like, but. I'll pull it up real quick. Real quick, real quick. Next week, they got Wisconsin or yeah, next week they got Wisconsin. They play Ohio State on November 2nd, my sister's birthday. My brother's birthday. Hey, they got Washington, Purdue, Minnesota. When they end the season in Maryland, who I forgot was even in the big.

I forgot that was even a random loss, random loss. You think you think they'll drop those? I think they're going to win and lose Ohio State. I think actually, I think Ohio State might be there. Is it? No, that was Illinois. Nevermind. Yeah. They're right. I think they're too. Okay. Uh, number two, Oregon. And yeah, yeah, it's in,

Oh, it's always sunny in Philadelphia. And then, uh, number one, Texas. Yeah. Did you guys see Pat McCaffey? Yeah. Oh yeah. Yeah. That was fantastic. Like, and I like, I think I ripped on Pat McCaffey and like EPS first five episodes, dude, I'm, I'm sold.

Like the way he goes to every town. Oh, like, like, so he's no longer a midwesterner to me. What did I say? Pat McCaffey. So good night. It was so confused. I guess he was like, oh, he didn't read it. It didn't register. I was like, I'm just going with it.

I'm like, I don't need to correct them every time. I know he's talking about. Yes. Yeah, he does it. Yeah, I'm sold on the SGA as well. I agree. And his brother, Pat, Pat McAfee, and sometimes I'm like, do I have to mention because I'm not actually trying to. I know that's the thing is I know you're not.

Yeah, I thought it was great. I thought it was great with Oregon. I thought it was Yeah, I'm so good job me. I love these field goal segments with like him. Oh say man, and then the some random guy Yeah, do you see the Get hustled this week that kid. Yeah, it's the first one on purpose And saving was like yeah, give another shot Yeah, first one on purpose. And Saban was like, yeah, give me another shot. Nailed 50 grand paid for by a sponsor.

Yeah, amazing. BW. BW. Yeah, or BW. Yeah. Well, he's going to need BW tax. Ooh. OK, so then, yeah, a quick rundown

of the remaining teams in the top 25 and then call out two teams you think might be maybe movers and shakers. Uh, number 25 Navy. Then we got Michigan army, Illinois, SMU pit, Mizzou, Ole Miss, Kansas state, Indiana, Boise state, Texas A and M BYU. Gone. I'm still sticking with pit. Okay. I did have Colorado and I don't think it was a bad take, but the loss of Kansas state has crushed them. So I'm going to go pit A and M. Ooh, I think do BYU steamrolling people right now.

Yeah. And A&M obviously. A&M's not like, they were looking good. I'll be curious. I cautiously optimistic is how I would put it right now. Yeah. So if they come out and steamroll Mississippi State and look really good, then it'd be fun. Have you looked outside tonight? Say what?

Have you gone outside tonight? Yeah, the stars. Is that where you're going with this? Yeah. Take a look at your grass. How tall is your grass? I was actually going with the last time you cut your lawn. But yeah, take a look at those big and bright stars. That's like, sorry, like six jokes about Texas. Grant's got to go through the Rolodex on this one. Maybe I'll get lucky sometimes. That's true, baby. I was high on University of Utah.

I was drinking that red Kool-Aid and yeah, they got they got smacked on Friday night by Arizona State, right? Yeah, that was a fun game. With their starting quarterback coming back and throwing three picks. Oof. I'll text you the link that I got. And it's so there's college football or some sort of football every night until Thanksgiving, right? Oh, snap.

It's a link of what channel it comes on and what time it is. So I'll text it to you. My goodness. Put it in the shout-outs. My wife is going gonna be furious. She's like, you're watching football all day. Like I turned on the how was the game? I guess but it had been the Oklahoma or Ohio State or

Oregon game. Like tonight she's like, What? There's another game. I was like, Oh, it's going all day. How can you watch all this football? That Mormon, that Mormon Kool-Aid. We just call that bring him young where I'm from. Delicious. I love it. Oh man.

I think we got a all-star episode here. Oh yeah. That we got to bring in for a landing. I have one. Oh yeah. For landing. I have one, one quick hitter topic. Don't worry, Trey. You're saved around your Ninja Blender is still working great. Fantastic. You've been doing the PMs made a, made a protein shake, uh, prior to coming on this episode. So, Hey, it is, it is working great. The Ninja Blender still going well.

Still going strong. That's all I got. Doing save rounds. Bring this thing in for a landing. I don't know if we got a, I think we might have missed it on the, when we were doing the rehearsals earlier, but, um, I, yeah, what to expect when you're expecting me and we got another 16. Oh yeah. Yeah. But, and then so do we. Yeah. What's your due date? February 4th, February 4th, just all the babies. Yeah, man.

It's a lot of babies. Yeah, babies come out of the woodwork. Yeah, I'd say it's pretty OK. That's OK. OK. OK. But. Are you seem ready, Trey? Ready when you are. Hey, the same like SpaceX, they can just land a rocket with nobody driving the thing.

We got Trey bringing in for a landing. Nice and soft. Let me get this thing landed. What episode are we on? 042. 042 of the OKAY podcast. Best ever. Best ever.

That was actually pretty good. Yeah. I think our guest, uh, Evan, the card guy, great, great guy. Better taxes. Yeah. Better. Speaking of taxes, that's who we're going with that. Like I think our sponsor BW tax keeping the lights on as always. Um, I believe we were still powered by the strength code. We are verified. And when you shut it off. If you can, we'd love to interact with you. If you go to the link below, you'll see in the show notes, you'll see the Slack. Go ahead and join that Slack. Come talk to us there. Love to see you ask us some questions about lifting how to get started If you're an expert what you can do to improve or if you just want to shoot the breeze we can talk about sports or

Pretty much anything else in there go to Ww.okpodcast.com Find all the social media links there. Give us a like and subscribe And go to YouTube give us a like and subscribe there if you just want to see our faces and what we look like. Coach, I miss anything. See you next time.