The Ramsey Show - App - Generosity in the Aftermath of the Notre Dame Fire (Hour 1)

Episode Date: April 16, 2019

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Music Music Live from the headquarters of Ramsey Solutions Broadcasting from the Dollar Car Rental Studios, it's the Dave Ramsey Show, where debt is dumb, cash is king, and the paid-off home mortgage has taken the place of the BMW as the status symbol of choice. I'm Dave Ramsey, your host. Thank you for joining us. We're glad you're here. Open phones at 888-825-5225. That's 888-825-5225.

You jump in. We'll talk about your life and your money. When I'm teaching on generosity, I often quote Margaret Thatcher, who said no one would remember the Good Samaritan if he only had good intentions. He had money as well. And if you remember the story of the Good Samaritan, the Pharisees walked past a wounded man, and the Good Samaritan comes along, picks up the wounded man,

takes him back to the inn and asks the innkeeper to care for him care for his wounds feed him house him and leaves him money to do so and says when i come back through if there is need of more money i will leave more money it takes money to sometimes it takes money to to cause things to move forward. If you want to be generous, you can have good intentions and say, oh, I really wish I could help that. That's a good cause. I wish I could.

But if you put yourself in a position to be generous financially, you've lived like no one else so that later you can live and give like no one else, then when a need comes across your path, something that you're passionate about particularly you can do something about it and you can write a check and sometimes you can do it with great flair and great style like happened yesterday if you didn't hear there was a horrible fire in paris and the cathedral of notre dame which I was able to visit a couple years ago, portions of it burned, and everyone was holding their breath that they

could get the fire put out before. It was a total loss, obviously. They lost the spire and some other things, but it's not only a, it's been there since what, 1163, I think it was built, something like that. And so it is not only a Christian chapel, a Catholic chapel, but it is also an icon on the world stage and certainly on the stage of Paris. And so everyone was kind of holding their breath watching this. Two French families have already come out and pledged $339 million between the two of them to help with the rebuilding. And I'll just read from Washington Times here.

One of France's richest families promptly stepped up to calls from the country's president to help rebuild the cathedral, pledged $113 million. Shortly thereafter, another wealthy family offered another $226 million to the restoration fund. And one of the families is the LVHM company, which I think is the largest company in France, if I recall. And LVHM is Louis Vuitton LV, and that's where the initial money was made with the company. They still own that brand. They also own a bazillion other brands, Hennessy Cognac is an example, several other brands that are uniquely French and some around the world. It's a huge company, but the family made their wealth in business and then are, you know, pledging $226 million back into this.

The irony is the French generally like socialism, but capitalism is what's writing this check. Because these are companies that made money selling, well, initial money was made selling extremely expensive purses. Hello. And evil rich people bought those purses, of course. So it could have happened in the Ramsey family, I'm just saying. But we might have funded part of that indirectly, I'm just saying. But it's a big deal. And I think it's interesting to stop and say, you know,

the French president called on people to help rebuild to help with this restoration immediately to wealthy families the evil one percenters right that these poor evil rich people are the first ones to write checks and it's hundreds of millions of dollars so obviously they're not evil. And obviously they're generous. And obviously they care not only about the faith aspect of this, I suspect. I don't know that for sure. But they definitely care about France, and they care about Paris, and they care about this icon on the world stage.

And so congratulations for your generosity and putting it out there to inspire the rest of us. Most of us can't write $100 million or $200 million check, but it reminds us all to write the $100 check or hand somebody a couple of Benjamin Franklins that's down on their luck and help them. And you can't do that if you're trying to pay your light bill because you're out of control.

So you live like no one else so that later you can live and give like no one else. Now, you will be criticized. There's only one way to avoid criticism, do nothing, say nothing, and be nothing. And so you can count on being criticized as you become successful, as you build wealth. But then you're in a position to do wonderful things like that, and I suspect some of France's wealthiest families don't really care what you think. They don't really care what you think about how they made their money. They're probably not concerned about your opinion.

They didn't write this check for that. They weren't motivated by popularity. This is not a reality show. This is life. And that's what happens when you, the larger you get in business, the larger you get on the stage of life, the more some pissant will take a pot shot at you. And that happens all the time. It's just part of it. And you just go, well, as if I was taking a poll.

I'm not taking a poll. We're doing this. As for me and my house, we're going to serve the Lord. Now, some of you are offended when I say that on radio. Turn the channel. This is the Dave Ramsey show, and I'll be continuing to say what I want to say. And if you wanted to hear what somebody else said, you should have listened to a different show. And if your opinion matters, get you a show.

That's how this works. And so my encouragement is to be successful go be what god called you to be go live on less than you make so that later you can live and give like no one else pay a price to win and then ignore the haters when you win and move on because they will be there some of them will be jealousy from the old neighborhood some of them will be envy from inside your own family some of them will be left-wingers who are mad about everything some of them will be something right they all come from somewhere and everybody's got an opinion about you the more you have succeeded. So congratulations to these wonderful wealthy families in France. Thank you for doing something wonderful with your wealth.

And really encouraging the rest of us in our generosity journey to be outrageously generous. See, I got this weird idea that if enough of you got out of debt and enough of you built wealth, you and I, we the people, could outgive the government and make them irrelevant. How fun would that be? This is the Dave Ramsey Show. You know, I get asked all the time, at what age should I buy life insurance? Let me be clear. If you have a family, if there are people depending on your income, now is the time to have term life insurance. I don't care if you're 20, 30, 40, 50, or whatever. Your age is less important than your financial situation. If you have debt and a lack of savings, it makes no sense to risk your family's financial well-being based on the cost of a term life policy.

Term life rates are just plain cheap, even if you're not in perfect health. And the best way to compare those rates is through Zander Insurance. Zander only sells the plans I recommend and shops among the top companies to find the best rates and the right coverage for you. Call 800-356-4282 or visit zander.com. You got no excuse to put this off folks bad things happen to people all the time regardless of age and it's your responsibility to deal with this that's zander.com or 800-356-4282 Thank you for joining us, America. Ryan is with us in Harrisburg, Pennsylvania. Hi, Ryan. How are you? Hey, Dave. I'm great. How are you doing?

Better than I deserve. What's up? So my wife and I are currently very excited to be in the process of doing the Financial Peace University. We're doing it with about 28 of my coworkers. And my question for you is, while we're finishing Baby Step 1, we have a rental apartment above our garage. And my question was, should we save a separate emergency fund for our rental property? And if so, what should we do with that income after that emergency fund is saved? So this is part of your residence. It's an apartment over your garage.

Yes, it is. What could possibly go wrong? Furnace. It has independent utilities? Yes, everything's separate. Okay. If you want to set aside a little bit or something, that's fine, especially if you can see that something is on its last leg, you know, the furnace is limping along or something like

that, you need to be prepared. Because you've got to provide heat and air for your tenant. You have to provide basic, you know, services for your tenant you have to provide basic you know uh services for your tenant and you can't get in a position you can't do that so you might do that if it was a bunch of rental properties i would have it in a different llc and i would keep money in that llc to manage those properties and that would be a separate issue from working the baby steps but this is a very small thing and so i mean if you want to keep $500 or $1,000 over there in a separate account just for that, because you've got this obligation to this tenant, that's fine.

But there's probably not a lot of risk there. And then so once we have that emergency fund saved up, would you advise using that rental income towards the debt snowball? Absolutely. All of your income goes towards whatever baby step that you're on at any time. And the good news is you don't have a separate debt on a rental property. This is just your house payment, and so this money is all free and clear, minus whatever expenses are associated with the rental. Paul is in Allentown, Pennsylvania.

Hey, Paul, welcome to the Dave Ramsey Show. Hey, Dave, thanks for taking my call. Sure, what's up? Well, my wife and I are in our late 30s, and we are on baby step two. Sorry we didn't join you earlier. But about five years ago, I got an inherited IRA from my grandmother's passing. And I was wondering if it would be wise to cash that out and throw it as a stick of dynamite towards our student loan debt.

How much is in the inherited IRA? $17,500. Okay. And what's your household income? Just under $80,000. And how much debt do we have in Baby Step 2 remaining? Remaining about $46,000. $27,000 of that is student loans.

Yes, I would. You need to set aside the taxes because there's no penalties, but there's taxes. Right. And a question for you on that is she has her loans set up as separate loans. There's 12 different ones. A few of them have very high interest rates of like 7%. Others are more reasonable at three can i get your permission to apply it specifically to the ones with the higher interest no okay list them smallest

to largest work them in that order you will see the emotional benefit to actually working a plan and checking them off knock off the smallest ones if we throw 17 $17,500 minus taxes, let's call that $14,000, at this debt, and with your income, you're debt-free in a year, so it's irrelevant. Well, it's a beautiful number. Me and my wife are thinking it could be taking four years. No way. You make $80,000. You've got $40,000 in debt.

We're throwing $13,000 at it. That only leaves $25,000, $26,000, right? Cool. You can't do $26 out of $80? We can. A couple grand a month, beans and rice, rice and beans. Okay, sir. Yeah, you can.

I mean, if it takes you $14, and I'm off a little bit, but I mean, generally speaking, you should be able to do $26 out of $80. Okay. That number seems to work right there pretty quickly in my head. I mean, it does mean you're sacrificing everything else, and that's if you gave me all the debts correctly. But the point is you're not, you know, highest interest rate, a high interest rate, seven, versus a low interest rate of three on a small amount of money over a period of just a few months' differentiation on which way you attack this is not worth screwing with a plan that works. So let's just list them smallest to largest and get in attack mode the actual nominal amount of dollars that this discussion covers probably won't buy you a happy meal so hey

thanks for the discussion open phones at 888-825-5225 david is in san diego hey david how are you uh good good how can i help thanks for taking our call sure so uh made an emotional buy in 2018 that's a uh 2018 volvo it's a beautiful car no complaints about the car i just had a regret about a month after buying it um Um, so we still owe, it was a 75 out the door. Approximately. We've knocked out about 30, uh, and I've got plenty in the savings where our question is, uh, do we just pay off the loan and stop all the interest payments while we're trying to sell the car? Cause that's what we want to do.

I get rid of this thing. Why are you selling it? That's a second car. And we went four years with just one car. We figured it out. I took the bus. I rode my bike. What is your household income?

Right now I'm unemployed at the moment. What will your household income be? What will your household income be? What will your household income be? Normally I make with the rental property and with my job, we probably bring down about $120 a year. Okay. Yeah, $75 is too high.

Yeah, I would sell it. But you have the money in the bank to pay it off today? Yeah, I've got, so we owe $45. I've got more than double that just by checking. Yeah, write a check to pay it off today yeah i've got so we owe 45 i got more than double that just by checking and then we got to buy to check it right to check and pay it off and then and then just then just put on the market and see what the what that's going to do is it's going to you want

to sell it and you do need to sell it you shouldn't have bought a 75 000 car making 120 i agree with you that's overstepping even if you pay cash for, I wouldn't have done that. So I was going to tell you to keep it, but your numbers don't work. So anyway, yeah, we're selling it, but we're not going to give it away. There's no panic. You're not about to be repoed. And when you're not sitting there making payments, you don't get emotional and give it away. So just drive the car, enjoy the car until you get a reasonably good private sale type price for it. It's a hard car to move. I mean, a Volvo over 50 grand is a tough, that's a tough, that's not a lot of market for that.

It's a small market. So you bought a very specialty automobile, and there's going to be a very specialty market. It's going to take you a while to sell it. And enjoy the drive, no guilt, until you get it sold. Don't give it away, but do sell it. Put yourself on a schedule and say, I'm going to keep lowering the price until it's gone within 12 months. We don't want to own it 12 months from today. So that keeps you from delaying, but also doesn't put you in some kind of a panic and a push.

But, yeah, I'd pay it off today. Thanks for your call. Open phones at 888-825-5225. You jump in. We'll talk about your life, your money. It is a free call. Cheryl is in South Bend, Indiana. Hi, Cheryl.

How are you? Doing fine. Thanks, Dave. Good. How can I help? Question for you uh my husband and i are in our late 60s uh retired we've got about 1.5 million uh put away good for you and we um my husband's decided he wants to build a new house. We have a paid-off house that we probably could get $160,000 for. And I'm figuring we're going to need to pull out another $100,000 to build this house.

Great. We'll put some furniture in it. Great. Do it. Well, that's going to put our expenses up our budget goes up why probably you pay cash for it aren't you we are so what goes up taxes and insurance yes utilities probably go down though because probably more efficient than the old house well that's probably true. New heating and air systems are a lot better than they were 10 or 20 years ago. Sure.

Yeah, do it. You've earned the right. You've worked your butt off. You started with nothing. You became a millionaire. You're talking about a $200,000, $300,000 house out of a $1.5 million net worth. These numbers completely work. You're supposed to give money, invest money, and enjoy money.

You're 66 years old. You did it. Touchdown. You're supposed to give money, invest money, and enjoy money. You're 66 years old. You did it. Touchdown. You're a millionaire. Build you a nice house and enjoy it. This is the Dave Ramsey Show. One Dental is a company I've been telling my listeners about because I know these guys will save you money at the dentist. One Dental is a dental savings program that allows you to go to one of over 158,000 dental practice locations nationwide

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And unless you want to blow your emergency fund, everyone needs to go to the dentist. Folks, this is a no-brainer. Join today at OneDental.com. That's OneDental.com. Joining me this half hour, Ramsey personality, Christy Wright, the founder of the Business Boutique Movement, the creator of that, equipping women to make money doing what they love,

the number one best-selling book and sold-out event all the time, the Business Boutique Academy, all things Business Boutique is Christy Wright. If you want to talk to her, she's with me this half hour about starting and running a business. As a lady, we would love to hear from you, or you've got questions about women in business. However, that's her specialty. The phone number here, 888-825-5225. We're going to open up a couple of lines to make sure that Kelly has room for you to get

through if you've got questions for Christy Wright. Several years ago, she started the Business Boutique brand we did here at Ramsey Solutions, and the idea is to empower women to step into their God-given gifts and make money doing what they love. The Business Boutique book, the podcast, the academy, the conference. It's helped thousands and thousands of women start their own businesses. And a big announcement today. Yeah, this is huge. I'm so excited.

So people have been asking me about this literally since our Business Boutique conference last November. When are you doing the next one? When are you doing the next one? I can't wait to buy my tickets. Big announcement. Today, it's officially launched. The Business Boutique Conference will be back in Nashville this October 24th through the 26th. And so tickets are officially on sale today and they're flying out the door.

So get your seat because it will sell out. Yeah. And the lineup is unreal. This event is not a, it's a different event. It is. To start with, it's all women in the room, which makes it really fun to speak to. Yes. Because they're interactive and reactive.

But you do so many interactive things we do in the production of this event. Right. There's so many different ways that people get involved. It's not just a couple days of people squawking at you. Right. There's this vibe in the room that everyone's included. Yeah. It really is a reflection from even the first one back in 2015.

It's a reflection of my personality and our entire company's personality of we want it to be an experience. The last thing you would ever expect from this is it's a stuffy business conference. It's a lot of fun. It's incredibly inspirational. It's life-changing. But you also get tools and practical application for your business. So we dance, we laugh, we cry, we sing, we have all these funny experiences and breakouts. And yeah, like you said, the lineup this year, if it's possible, it gets better every single year. So I'm really excited about a few people we've got. Chalene Johnson is a business expert. She's

massive in this space. I have wanted to get her since day one, and she'll be speaking with us along with social media expert Jasmine Starr, another one of those. I have wanted to get her since day one, and she'll be speaking with us, along with social media expert Jasmine Starr, another one of those people I've wanted to get since day one, and I'm just so pumped to have both of them on the stage this year. You know, it's so funny. In the Entrez Leadership brand and in this brand, we have run into people for the last decade or so that claim to be social media experts. Everybody's a social media expert that's under 30, right? Right. They all know how to do SEO.

They all know how to whatever, but none of them seem to. But we have found a handful of people that actually are, they're not theoretical, they're practitioners, and they have a proven ability to move the needle with your digital marketing, which is the easiest way to do marketing and the least expensive today. And Jasmine is really good at that. She is, and she is the heart of a teacher, like all of our speakers do. They have a heart of a teacher where they're going to get on stage and not just, like you said, preach theory at you.

They're going to show you here are some practical things you can go back in your business and start today that you will begin to see a difference in your business and your bottom line. But also they're fun and funny and entertaining. We don't want boring speakers. And so it's that perfect combination of inspiration, but also application. And Chalene and Jasmine are fantastic at that. And drum roll.

Oh, no. Drum roll. Bob Goff. Bob Goff. Oh, my gosh. I've heard him speak probably four or five times. And he's not only hilarious, but he has an ability to just pull at the heartstrings, inspire you in a way that makes you just love him.

Like, if you don't love Bob Goff, you don't have a heart. Like, he's just the greatest. No blood in your veins. He is a great guy, offstage, onstage, behind the scenes, in front of scenes, everywhere. He's been a friend for years, and they're wonderful people He and his whole family And to get to have him at this event Is These ladies are going to If you don't know who Bob Goff is

The book is Love Does His big book He's done some since then or before then But that one went bananas And with good reason It's a wonderful book And yeah having Bob Goff on this stage Is going to be unbelievable

you know he's an old young life guy like he goes back in young life and it's funny because you see that in his personality he sent me a package one day this is probably six months ago that just had balloons and cookies it was like from bob for no reason just for fun like he's just the most fun interesting who you get on stage is who you get off stage like he's just an incredible guy well our family's all young lifers. You're a young lifer. So, I mean, that's all. I guess that's why we connect to him. Because there's a nuance to that communication style and that way of doing relationships.

That's how we've grafted into him so well. But we're excited to have Bob at this. This is going to be an honor to have him. He's a wonderful guy. World-renowned guy. And, of course, our emcee and our host. Kelsey Humphries is a friend of mine, and I was on her show back in the day. You've been on her show.

She's built an incredible business on her own, but she also is a comedian, and she's just kind of everyone's best friend. So whenever we found out that Annie F. Downs was going to be on sabbatical this October, we were like, hey, let's get Kelsey in there. She'll totally rock this role. And she's thrilled about it. And so she's going to be showing everyone where to go, setting up the whole event, keeping the glue that holds it together. So it's going to be great. And then you're speaking along with me.

And we have a couple other special guests that I'm really excited about. Ashley Lemieux and Mignon Francois. And both of them, you may not know those names if you're listening. She's a force of nature. But you will know them after this event. You will. Because they are both incredible. Mignon will completely take the house down.

She takes the air out of the room. Yeah. And then Ashley has this incredible story of building a business and a brand through a few years of heartbreak and really hard times and how she kind of held it all together. But she's just a light in this space. Well, Mignon did, too. Yeah, absolutely. I mean, she started with literally nothing. Yeah, it was like $6 she bought a spoon and turned it into a multimillion dollar business.

It's $10, $15 million now. It's unbelievable. So she's absolutely incredible. This is a good lineup. So, ladies, if you want to learn or start, learn how to run your business better or start a business or dream about starting a business this is the annual pilgrimage to nashville for the tribe and uh it's just uh a lot of ladies have come back every single year that's right and a guy a lot of guys send their wives or their girlfriends or their moms or their aunts or whatever.

They pay for the ticket. And we launched it this morning, and it's like 10x what it's ever done. Yeah. It's almost a third sold out, and we literally launched this morning. So we've never seen it have such momentum. And I think it was like you and I were even talking about before we went on air. You're starting to see the momentum over years of this. We in 15 and it's been slowly building and growing and man the anticipation leading up to this year i think because last year was so amazing leading up to this year people are like i'm getting my seats i'm not missing it this

year this is the year this is the year i'm going i'm not going to miss it and the seats early bird seats uh you probably can get those for about the next two or three hours is all. And they'll be gone, are at $119, and then the prices will go on up after the early bird special wears off. So go really, really fast to businessboutique.com or call the Ramsey Concierge at 888-22-PIECE, 888-227-3223. This event is so Christy that you, if you like Christy, you will love this event. If you don't like Christy, don't come. That's right. Because it just drips Christy all the way through it. We dance to shake it off.

We do a lot of fun stuff. We have a good time. You're actually on maternity leave during the event. That's right. Minor detail. Minor, but you're coming out just for on maternity leave during the event. That's right. Minor detail. Minor, but you're coming out just for this event and then going back home. That's right. That's right.

And so you agreed to that. We didn't make you do that. There was no arm twisting. Nope. But we couldn't keep you from doing this event because it's Christy. That's right. It's just, this is way too much fun for you. You should pay us.

This is a great thing. It is. It's that kind of thing where you just come out there on Cloud9. much fun for you we should you should pay us this is this is a great thing it's uh it's it is it's that kind of thing where you just come out there on cloud nine everybody all of us that are involved the attendees the vendors everybody does so again business boutique by the way the dates are october 24 through 26 and so it is a three-day event and And make sure you come to Nashville. Enjoy our wonderful city. Limited early bird seats still available at 119 at businessboutique.com or customer Ramsey Concierge at 888-22-PEACE, 888-227-3223. Back with your questions for Ramsey Personality, Christy Wright, the creator of the Business Boutique Movement, launching today our annual Business Boutique Conference.

Tickets go on sale this morning. It's already one-third sold out, and the date is October 24 through 26 here in Nashville. All of these events have been in Nashville. The lineup includes Bob Goff, Jasmine Starr, Shailene Johnson, Kelsey Humphries is our emcee. I'll be speaking. Christy will be speaking and others as well. So make sure you make plans to attend and be part of this. Christy, of course, is the headliner, and this is a movement that you can participate in.

A limited number of early bird seats still available at $119 right now just for an hour or two more. Because, you know, just putting it up and letting Christie's tribe know this morning it got slammed. So the thing is going to sell out very, very quickly. Check businessboutique.com for tickets, DaveRamsey.com, or call Ramsey Concierge at 888-22-PIECE, 888-227-3223. You want to talk to Christy, we've opened up a couple of lines. The phone number is 888-825-5225. Danae from the Business Boutique Academy says, Christy, what's the best day and time of day to send out an email to your list.

I don't have many people on my list, but I'm sure it's still trying to work my list. I've tried Thursdays and Fridays, but I don't notice a difference or gain conversions. Any advice? Yeah, so I love this. Danae's an Academy member, which is fun. So Danae, I'll tell you, you have tons of resources in the Academy Video Training Library on some of this. But I want to give you a quick answer here.

Two things. One, try a lot of different days and times and then track the conversions from that point. So not just Thursdays and Fridays. Try different things. I'll give you an example. When we opened the Business Boutique Academy back in September for that week for open enrollment, we tried something new we'd never done. I'd done webinars during the day, during the morning, afternoon, Monday through Friday. We'd never done a Sunday evening.

Now, my Sunday evenings are spent folding laundry, getting ready for the week, so I wasn't thinking anybody would want to tune in to a webinar about your business on Sunday night. We had three times the attendees for that Sunday night webinar than any other one. But we wouldn't have known that had we not tried it. So try some new things. And the second thing you can do is to look at your social media insights. So on Facebook, you can go into your insights and you can see when people are most active. And while that's not an exact comparison of when they're most active on email, it is showing

they're online or plugged into their phone, checking Facebook, checking email. Watch the trends on your insights on social media to see when they're the most active there's not a perfect rule of thumb but you can try some new things with your tribe and also see when they're active on your social media yeah i think it was important phrase there your tribe because what you're doing the type of business you're in who you're marketing to will change that answer right so i mean like the dave ramsey uh company newsletter we call the cnl here we've got almost two million people on that list and uh we're constantly deciding re-deciding where to set that trying when we send that not over send right not

not bother the customer where you become spanishish, right? But also not under-offer and not utilize that huge tool to communicate with people, to help people. Right. The other thing is that we have learned, and she probably already knows this today, but make sure you're using a content approach, meaning don't just send out asks all the time. Gary Vee talks about this in his book, Jab, Jab, Jab, Right Hook. He says, give, give, give, then ask. And for every ask, you need to have given three times. Jab, jab, jab, right hook.

Let's left hook. Do it the other way. But either way, the point is, and I think that's true, the thing that you're doing that is very smart here from a business acumen perspective is you've asked the question. Most people don't even ask the question. They just empty the gun and then wonder why they hit nothing. And then later on, they empty the gun again randomly, and they have no idea why they hit nothing. Yeah.

There's no animals out there that time of day. So you just can't do that. So you've got to find out. And so everything you do in marketing, and this is a type of marketing, you must measure the result and adjust. Measure the result and adjust. Measure the result and adjust. Because even the type of thing you're doing, in this case it's an email list. If you're doing a Facebook thing, it might be different.

And podcasts may be consumed in a different place. All that kind of thing. And so measure the result and adjust. And so your advice was dead on. I'm really proud of her, too, for even using email marketing because a lot of people dismiss this form of marketing. As far as online marketing goes, it is the most effective form of marketing there is. It's amazing your efforts in putting out an email. If it's the right kind, it's content-driven, it's adding value, you are able to see more

results from that than almost any other type of pop-up ad or banner ad or anything else because this is the list that is warmed up. They're the leads. They're interested. They've raised their hand, said, I want to hear from you. I've trusted you with my email address. And honestly, that's where a lot of our sales came from this morning, from just sending out an email to my email list that the business boutique event, the conference, is on sale. We're seeing the sales go up because those are the people that are interested.

They're further down the funnel. And so the fact that you're even using email marketing, Danae, is a great sign. You're ahead of most people. So well done. Very good. Good stuff. Yeah. So just measure and adjust. That well done. Very good. Good stuff. Yeah. So just measure and adjust.

That's the big thing with all your marketing. Because what works this year won't work next year. Right. The digital world is iterating so quickly. And, you know, there was no Alexa basically three years ago. There was no, you know, whatever, Google Analytics that the average person could get a hold of 60 years ago. There was no, you know, whatever, Google Analytics that the average person could get a hold of 60 months ago. And if you're not learning and growing and changing and learning and growing

and changing, you are not on track. Well, and like you said, learning your tribe, because if you have, let's say your target market are full-time professionals, they're going to be active online at different times than maybe a stay-at-home mom, if that's your market. So you need, like, coaching sessions. professionals, they're going to be active online at different times than maybe a stay-at-home mom if that's your market. So you need like coaching sessions. When I schedule coaching sessions, because we have a lot of people that are working their full-time day job, we'll schedule those either in the evenings or during the lunch hour so more people can attend because we know many

of them have a full-time job in addition to their business. So you're always adjusting based on what your target market needs. And when I was a little kid i'm old enough that milk was delivered to our door and a guy would knock on the door in a suit and tie the fuller brush salesman and he sold household cleaning items door to door and people let him in and paid him in cash from envelopes including my mom yeah if you knocked on someone's door today with some brushes right in a box and wearing a suit and tie someone would probably shoot you that's right you know i mean it doesn't and you think back to the 50s men wearing black suits white shirts shirts, and black ties knocked doors, walked down the neighborhood, and sold life insurance.

No one, I venture to say zero people in North America have bought a life insurance policy from a guy doing that in the last 12 months. Showing up at their door. Yeah, I mean, and so point being, those are obvious and over a long distance of time, but it indicates that things change so adjust and change adjust and change christine's business boutique academy also says i've started a furniture painting business taken off i can't handle the volume uh it's simply word of mouth but i'm getting more business and i can't do it all i love it but is it better to put people

on a schedule and possibly disappoint new clients or should I add someone to help me actually get it all done? I haven't been doing this for very long. I'm not sure what to do. Okay, I love this question because you already can tell, Christine, that you have options, and you do, which is great. I want to give you the parameters I teach, actually, again, in the academy, some training videos on hiring, on when you're ready to hire. The first one is that you are maxed out in your own hours.

Now, as a business owner, you get to define what maxed out is. Is it 30 hours a week? Is it 80 hours a week? When you're maxed out, that's one indicator you might be ready to hire. Number two, whenever you have the money to pay this person, that would be a good indicator that you're ready to hire. The money is actually there because they're going to take a minute to bring an ROI for your business.

And number three, and this one's really important, Christine, do you want to? Do you want to lead another person? Do you want the responsibility of paying another person? Do you want the responsibility of hiring, training, leading another person working in your business? And that's a question only you can answer. But if those things are true, you might be ready to hire and bring on some help. If not, no problem.

You can definitely put people on a schedule. People like the demand and urgency. And you can raise your prices. And that will immediately help you make more money with the same amount of clients. And slow down the demand. That's right. Raise your prices. Get on a strict schedule.

And it's hard to get on my list. And these are the prices. And then people quit bothering. That actually helps you. That's right. It changes everything. Christy Wright, thanks for joining us. Thanks for having me.

Glad to be here. Business Boutique Academy, or Business Boutique Conference back in Nashville, October 24th through 26th. Tickets on sale. Me, Bob Goff, Christy, among others. Get them at Business Boutique right now, businessboutique.com. Hey, it's Kelly, associate producer and phone screener for The Dave Ramsey Show. If you would like to do your debt-free scream live on the show, make sure you visit DaveRamsey.com slash show and register. We would love for you to come to Nashville and tell Dave your story.