Live Like a Girl with Dr. Mindy Pelz - The Power of Creativity in the Midst of a Pandemic- with Dr. Angela Lauria
Episode Date: July 20, 2020This episode is all about the entrepreneurial spirit and the mindset required to up-level your health. Plus, we talk about the importance of investing in ourselves and why we may be soothing our emoti...ons with food. Dr. Angela E. Lauria is the founder of The Author Incubator and creator of the Difference Process for writing a book that matters. In 2017, The Author Incubator was ranked #285 on the Inc. 500 fastest growing companies and #260 on Entrepreneur Magazine's Entrepreneur 360. Dr. Angela won the 2017 Coach/Mentor of the Year Award and her program, The Author's Way was named Coaching Program of the Year by the Stevie Awards. Dr. Angela was also named, by Entrepreneur Magazine, as one of the top 10 most inspiring entrepreneurs to watch – one of only 2 women on the list. In this podcast, we cover: Why you should consider hiring a coach The importance of outsourcing in entrepreneurship Why we need to invest in ourselves How to use every experience as a learning opportunity The reasons we are soothing our emotions with food How to empower our leaders Why we need to create during COVID OUR SPONSOR OF THIS EPISODE: Dry Farm Wine is our Sponsor for today's episode. Get a bottle of wine for a penny! RESOURCES MENTIONED IN THIS EPISODE: Dr. Angela Lauria's Website https://angelalauria.com The Author Incubator on Facebook:https://www.facebook.com/TheAuthorIncubator/ The Author Incubator on Twitter: https://twitter.com/authorincubator The Author Incubator on Instagram: https://www.instagram.com/authorincubator/ The Author Incubator on Pinterest: https://www.pinterest.com/AuthorIncubator/ The Author Incubator on YouTube: https://www.youtube.com/user/AuthorIncubator Page Up: https://itunes.apple.com/us/podcast/page-up/id979031198 The Author Incubator on LinkedIn: https://www.linkedin.com/company/1589902/ The Author Incubator on Vimeo: https://vimeo.com/user45440090
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The information discussed in this episode is intended as general information only.
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I am a woman on a mission that is dedicated to teaching you just how powerful your body was built to be.
I like to do that by bringing you the latest science, the greatest thought leaders, and applicable
steps that help you tap into your own internal healing power.
The purpose of this podcast is to give you the power back and help you believe in yourself
again.
My name is Dr. Mindy Pels, and I want to thank you for spending part of your day with me.
Hey, resetters, I have another awesome interview for you all with a fascinating woman.
Her name is Dr. Angela Loria.
Her passion is books, and she teaches people how to write books.
So you might be like asking yourself, well, why would you bring a woman like that on to a health podcast?
Well, if you haven't been able to tell, I love fascinating conversations, and I really love pain-to-purpose journeys, people who have overcome.
Dr. Angela is going to tell you some really interesting stories.
We talk about mindset.
We talk about how she has used her mind as a tool to create.
a hugely successful business. We even talked about leadership and coaching. It's just this conversation
has so many pieces to it. And Jess, you were there. What did you think of it? Yeah, I mean,
oh, she was amazing. She's first off, hilarious. She's just so authentic in what her messages and how
she wants to show up in the world, which I think is really inspiring during this time. Yeah,
I just found her so inspiring. Yeah, she's very inspiring because what,
What I love about her is she doesn't just show you the glossy, like, look at me.
Like, she has this huge multimillion dollar business and she's been named by Ink Magazine
is one of the fastest growing companies.
Like, this woman has some cred where she could seriously be more, like, have sort of an elite
attitude.
But she doesn't.
She's raw.
She'll tell you where she's made mistakes.
She'll tell you what she's done right.
And it's like, it gives us all permission just to be ourselves.
when we hear it and inspires us to be as authentic as she is.
You know, the other thing I really loved about it is she went into, you know, self-reflecting
on what your purpose is in this world, which I think many of us really struggle with trying
to figure out.
And she talked about she didn't even really realize her purpose until she was like,
what, 40?
40.
I was not expecting that.
I was not either.
I was not either.
Because we met her, what I call her highlight real.
Like, and this happens a lot where you like meet people at their prime and you just assume they've always been at that highlight rail. Well, she's like, I think she's like 47, 48 now. So this was only seven, eight years ago that she did not know her purpose. Right. I know. And now look at what she's accomplished.
Crazy. So, so anyway, so we talked about, of course, books because that's her passion. We talked about leadership. It was interesting. I did some research on the study, the science of leadership.
And one of the things that we know about leadership is that if you're if you're following a leader
that doesn't have good habits, that it can make somebody leave their job quite quickly and it can
destroy a company. So interesting statistics that 50% of employees quit their job because they're
they don't like their manager. There is like 80% of people don't trust their boss.
What?
80%.
80%. Yep. Research, this is the other thing I found. Research indicates that 30 to 60% of leaders act destructively. And they estimate that costs each company anywhere from a million to $2 million for every failed leader. And then we didn't even get a chance to talk about this, but science shows that leadership is actually has a genetic piece to it, that you have leadership qualities like curiosity and,
emotional intelligence and ambition.
And those qualities are many of the qualities that you have learned or that have been
genetically pre-programmed in you from your family.
And she talked about that.
Yeah, she went into her dad and how her dad was an entrepreneur.
Yeah.
So, and it kind of reminded me of Sarah Blakely's story about her dad really programming
her entrepreneurial brain.
Right.
So, and then the other thing I thought was really interesting about this was that the part
at the end about creation and how important the neuroscience behind creating. Well, I'm sure that
just like let you up because there's something more than you talking about neuroscience. But yes,
it was fascinating. I loved her take on creativity and how not only does it serve you,
but it serves the world. And it was like it remind me so much of forgiveness that you,
that there's a neurochemical reaction that happens in your body when you forgive others.
And it's really for you. It's not for the other person. And she talked about how power
creation is right now in this pandemic. So really fun conversation, you guys. And this is, you'll find,
what I love about mindset is even though so many of you are fasting and you're trying all the
keto variations and you're trying to improve your health, what I love about when someone like
Dr. Angela comes to the resetter podcast is that she really will give you some insight on how to
expand the way that your mind thinks. Don't you think, Jess? Yeah. Well, and your mind is such an
important concept in anything you're doing, whether it's your health or if you go more specific
into fasting. You have to have some tools in order to pursue and go to where you're trying to
go with anything that you're doing. Yep. Absolutely. Absolutely. So you guys, enjoy this. And as always,
if you love it, leave us a review, share it out. And if you're thinking about it writing a book,
you're going to want to write one with this woman. She is quite incredible. So excited to share this one
with you. Okay, let's start off with this. So I did some research on you, even though I thought I knew you,
but I actually discovered that I didn't know as deeply about you as I thought I did. So I went to go find
the movie, The Weight of Success. I assure a lot of people do that and stock you there.
A good place to stock me. Okay. Amazon Prime, available for free or The Weight of Success.com, I think.
Awesome. So I didn't get all the way through the movie. So I'll admit that. Sorry, I'll put it on my, on my to-do list. But I'm intrigued by it. But what I did find was a really interesting, some really interesting information about you. And I want to read it out loud so that our listeners understand what a badass you are.
All right. Let's go. Are you ready? Okay. So this is on, I think this was on the weight of successes page about who you are.
So Dr. Angela Loria is the founder of the author incubator and difference press.
Hopefully you knew that.
Hopefully people know that.
But the author incubator was ranked number 285 on the Inc. 500 fastest growing companies and number 260 on
entrepreneurial magazines, Entrepreneur 360.
Well, I have updates because those numbers are old.
We moved up on the list to 275 on the Inc.
500 and we were number 87 on Entrepreneurs 360 and we just got a ranking from Inc.
Magazine does a regional ranking for the Washington, D.C. metro area.
So we're the seventh fastest growing company in the D.C. area.
And I think I just won something else. Virginia Magazine, one of the top 10 business,
women-owned businesses in Virginia.
So, yeah, lots of crazy things.
Yeah.
So like I said, I just want everybody listening to know,
like I'm about to pick the mind of a woman
who has created something incredible.
And I also, this was also really interesting
is that you were named the top 10 most inspiring entrepreneurs to watch
and that only two of the people on that top 10 list.
This is from Entrepreneur magazine,
were women. Two women. I know. I am so shocked. This is the first thing I do whenever we win awards.
And I want to talk about awards. It's right. The psychology is very interesting. But one of the first things
I do is I will scan through everyone's name to see if I can identify other women. You can't always tell
because not every name is obvious. But there are not a lot of women that make these lists.
And yet I spend much of my time with badass business owners that are women.
So the other person whose name appears a lot of times is my friend Jennifer Kim.
And I have this conversation with Jennifer one day.
And Jennifer's, I'm a fess, but she's more of like a studied and erudite feminist.
And so I said to her, did you ever notice like our names are the only names on these lists?
Like, where are the other women?
We're here.
We're with them.
And she said, they don't apply for the awards.
Oh, interesting.
It's an application, you guys.
You still have to win.
But it's like 50 bucks for all these things.
You have to fill out a form.
You got to give them your 50 bucks.
And then you get the awards.
And you know who likes applying for awards?
Dudes.
Interesting.
Interesting.
We don't want to look to.
I don't want to make people feel uncomfortable.
Like, I've got a bad attitude.
If that makes you uncomfortable, you know, whatever you're going to tell you.
Right.
And you know what?
That's so true because I can tell you parenting a daughter and a son,
how they show up in the world is really different,
not just because they're different people,
but I watch a lot.
Like my daughter will often like push her power to other people,
even though she's a really strong woman.
And my son will stand in his accomplishments.
it with great pride.
It surprises me so much.
I've learned so much about this recently.
I'm in a group of all men,
and it's so fascinating.
I read this book,
I think it's right over here somewhere.
It's called The Female Brain.
And it's about just the scientific differences,
the number of cross-wiring,
cross-patterning between left and right brain for women,
our ability to like multitask.
And I think this shows up so much in business
and just in life in general, in confidence for women.
And the way that we present ourselves that we don't want to get kicked out of the tribe.
I think a lot of this has like biological roots.
And so like you got to make sure the dude with the big stick is there to, you know, kill the tiger.
Yep.
So we don't want to.
outperform him.
Got right?
And then what are we got to kill the tiger?
Like, so we have to change that.
Retrain ourselves.
And I think when someone like you shows up with a badass podcast, a badass business,
when someone like me shows up with a business,
when we apply for their awards,
when we put on our bio,
I'm a Wall Street Journal bestseller,
when we do the work to write a book and make it a bestseller,
when we send an email out that might,
feel vulnerable saying I'd really like your reviews for my podcast or book or subscribe. When we do
all that stuff, it's awesome for us because we build our businesses and whatever. But I think it's
awesome for all the women we reach and the fathers of daughters we reach and anyone who loves a woman
like their mother. It just changes what's possible in your reader's minds. Yeah. I love that.
So what I learned from that is I should start applying for more awards.
Jessica, I think we got to add that to our list.
Yeah, I was going to say, so what that means is I need to start a point in
and what happens is there are a whole bunch of awards I've applied for
and then somehow the award people talk to each other and now I get awards all the time
that I didn't apply for.
So cool.
But you got to tell people you exist.
They don't just like, when you see those awards, it's not like the ink magazine
people went to every business on the planet and went to their website and decided,
are we going to give them an award?
You have to tell them you exist.
Yeah.
Okay.
I love that.
So, okay, then I went and, like, I watched a little bit of the weight of success,
and I was sort of chuckling to myself because I'm like, you were not born a badass.
No.
So talk a little bit about this thing.
Or maybe we all are.
Okay.
So, but I think what a lot of people do is they can look at successful people, and we see
this in the health industry all the time, where we're like, well, of course, like, most people don't know
that I struggled with my weight in my 20s, and I ate junk food, and I was drinking soda pops
in my 20s. And then over the years, I just figured out how to unravel that because you learn and
you find people who inspire you. So you could easily look at someone like you and say, well,
yeah, of course you can have this crazy successful business. Look at you. You've got such a clear way of
leadership. You've got such a great mindset. But what I really want to dive into is you weren't
born with this amazing mindset. No, I definitely, like we all have advantages. I can see now how
growing up as the daughter of an entrepreneur gave me some advantages. My dad woke up three morning
and he woke up at 6.20. He left the house at 7 a.m. every morning, the whole time, you know, whatever.
the whole time I was growing up. Then he came home every night at 6.20. He had dinner and he went back to
work at 7 p.m. Like I could set a watch on my dad's schedule. Super routine. And he loved it. He didn't
go back to work just because there was so much work. He went back to work because there was nothing.
He like bounced out of bed to go to work. My dad always love. He still does all the same stuff.
He's 80 now and he still does everything he did.
same schedule and everything, even though he's retired because he was always doing what he was
passionate about. So I did grow up thinking once you find what you love, you will make a lot of
money doing this. And I didn't have to work for that one. Yeah. My problem was I couldn't figure out
what I loved. Like it was easy for my dad. My dad fell in love with cars when he was 12 years old and he always
wanted a car and then he wanted a nicer car and then he wanted a nicer nicer car. And so he built his
business. But I'm like, I don't have, I'm not good at anything. I don't have anything. I can't
figure out what I want to do. I want to do things. I never get picked. I never get picked for sports
teams. I never get picked for roles. I wanted to be in theater. I would like have to do the costumes and
props because I'd never get a good role. And so I'm like, what's my thing? I couldn't find my thing. I was always
looking for my thing. And so in the meantime, while I was trying to figure out what I was going to do,
I would always get these opportunities, which I'm sure everybody got to write books. You know, I would meet
people on the subway and they would hire me to write a book or I'd be like walking on a hike
and I'd meet someone who would hire me to write a book. So obviously anybody can do that. So for 20 years,
I was ghost writing books, 17 to 20, depending on how you count.
I was ghost writing books.
I made plenty of money to live on doing this random book stuff.
And there's a whole shelf of them there.
Those are a bunch of the books that I worked on.
They were like totally random espionage.
I wrote one about Air Force One.
I like lived across the street from the White House.
And I met a guy who worked at the White House.
So he asked me to ghost write a book.
I'm sure he would have asked anyone.
And so I had 29 books.
I'd ghost written while I was trying to figure out what I was going to be when I grew up.
Wow. And how old were you then? Oh, almost 40.
Oh my gosh. I wrote my first book at 21. I couldn't figure out. I graduated. I had a double
major in journalism and theater. I really wanted to do theater. I wasn't getting cast. So people
started asking me to do books. My first book was on the First Amendment, actually. I heard of
handbook. First Amendment
handbook. I did the
Alman Act of U.S. politics.
Oh, I did this book
on espionage.
When you do a book like that,
you have to research it,
you write it, and then you give it,
hand it over to somebody else and they put their name on it.
Anybody can do it.
I guess.
To me, it was like babysitting.
Once I figure out what I'm
going to do, I'll go do my real job.
And in the meantime,
whatever, but then days, the declaration of war, you know. Right? So 20 years go by and I'm almost 40
and I still have not figured out what I'm going to do with my life. So I was replying,
I thought I should go to law school. I could be a personal injury attorney. This was my real
God. Oh God. I'm so happy you to do that. Let me tell you, we've worked with some of those. They are
not happy people. It would have been perfect for me. I wasn't happy either. I was very cranky.
And I was good at arguing. My mom would always say, you should be a lawyer. You're always arguing.
And I took a quiz. I was like, well, I don't want to sign up for law school. It's really expensive.
It's hard to get into. I don't want to sign up for law school unless I'm sure this time it's right.
I was also spinning an indecision for 20 years. And I read this book,
that was, I googled books like,
what color is your parachute?
And I was Googling a personality quiz for career.
Career personality quiz.
I found strengths finder at that time.
Like, I wanted to make sure I got this right.
And there was not a single quiz I took that said I should be a personal injury attorney.
Okay, well, good.
Thanks all.
Not a one.
And I, like, wouldn't give myself permission to go do it.
it until I had proof. I had figured out the right thing. So I started that research project when I was
33, trying to figure out what I was going to do. And in the meantime, I just wrote a bunch more books,
because whatever, easy way to make $100,000 a year. People pay you $25,000. You write a book. It takes a couple of
weeks. It would usually spend about two months writing a book. Like, that's super easy. And I'm still trying to
figure out what do I do? Like, what am I going to do? So I spent seven years and I went to,
I went to the doctor. I went to mountains. I did. I did. I looked at the children. I drank from the
fountain. You name it. And I had a therapist and I had a life coach and I went to every
self-help summit retreat. You name it. Read all the books. And then, you know, every time I would go to
one of these conferences, I'd meet someone there who'd hire me to write a book.
I'd write a book for them.
And someday I was going to figure out what was my thing, right?
Here it is.
Under my nose, I couldn't see it.
I just could not see it.
And of course, now I realize most people don't hop on a subway and get hired to write a book.
Most people don't take a hike and get hired by a stranger in the woods to write a book.
Like literally the universe was like streaming in my fit.
Like how about now?
Yeah.
How about you walked by the White House and someone from the White House
hired you to write a book?
That ringing any bells?
Anything little lady?
But this is the thing about mindset, right?
Because I was so committed to the story.
I don't know what I want to be when I grow up.
I would tell that.
And when I would see my family,
they've been like, have you figured it out?
Have you gotten a real?
That was the sentence.
Have you gotten a real job yet?
It was never hello.
It was always, have you gotten a real job yet?
The answer is no, I mean, I'm just writing books on the First Amendment.
Like, real job to me.
A real paycheck job.
I didn't see it.
And everybody around you is reflecting what you believe.
So I thought of myself as a dog walker who had not figured out her.
shit, babysitter. I never found a real job. I was like a scrapper. I had credit card debt. I had to
borrow money for my family all the time. I was the one who hadn't figured it out. My sister was a
nurse. My other sister was a VP of marketing. This is why I love talking to people like you
because I, we see so much in our resetter group like so-and-so can fast, so-and-so can do keto,
so-and-so can do this and they're getting these great results.
And I'm like, no, you don't understand like greatness is trained.
Greatness is like a habit that you do over and over again.
And I love hearing people who have hit some walls and figured out.
And not greatness is trained.
Yes.
I was doing mindset work. I was saying the mantra was, I haven't figured out my thing yet. I don't have a real job.
You had limiting beliefs. I do all the same things now. Like now I think I'm the CEO of an eight-figure business. I just think it all day long.
So you have a different story you tell yourself. I have a different story. I tell ourselves. And it's so hard to see our own stories.
And that's why having a coach is so important because you just can't see your own bullshit.
And not because you're, me neither.
That's why I have a coach.
Yep.
It's not like you're making something wrong.
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Yeah.
So I'm such a fan of coaching.
When I started my chiropractic practice,
I had, I actually bought the business from a woman.
who was a badass. This is actually a really interesting story because I bought it from her.
She financed it to me. I was 26 years old. I had no idea how to run a business or be a boss.
And she looked at me. She told me a couple of things that will stick in my 50-year-old brain
and probably well beyond this moment. She said, I've always, part of my success is that I always
am, had a coach. So I'm going to owner finance this practice for you. And I'm going to give
you, I want you to use this coach and you have to use this coach until the practice is paid off.
Once the practice is paid off, you can do whatever you want. And so that was, I was 26. I'm 50 now and
I got so much out of that one coach that I've never in my 26 years not had a coach. I have had
anything I want to do great. I go and get a coach for. I was going to say, I do find I have
out, not in a bad way, but like outgrown coaches.
Like, it usually takes me a couple years and then I've learned everything that coach has to say,
they're in my ear, they're in my DNA now.
Yep.
So you do evolve, but if you have a goal, getting a coach is such a game changer.
Yeah.
Because it's so much you just can't see from where you.
So that's one of the things I researched because I was thinking about coaching.
And I, again, my.
science brain kicks in and is like, do we have any studies like showing that, you know, coaching
actually is a proven path to success? So I found this really interesting Forbes article, and there
were a couple of highlights that they pointed out. And one was that CEOs of the most successful
companies have the highest level of self-awareness, that there was a trait of if you had higher
self-awareness, you were a more impactful CEO and therefore your company was stronger. And they went on to
say that they got that self-awareness by having an executive coach. It doesn't surprise me.
And there's a certain desperation with entrepreneurship that leads you to hiring that executive coach.
And that desperation I think of often as employees, when you're responsible,
for more tasks, you can do yourself. And you have to hire people. I think that, or you are in an organization,
if you're brought in as a CEO, but I think that is one of the hardest skills in the world is,
you know, team building, community building, building culture, getting stuff done. You can't force
people to do it. You have to excite them to do it. You have to build a vision. Meanwhile, you just want
damn tasks done and could people just read your mind. That would make it all much easier,
especially if they're your husband. And I think so many more CEOs are open to getting a coach,
an executive coach, whatever, because the pain of managing a team is so high.
Right. And I think there are, it's like, you know, the desire to win an Olympic medal.
maybe there's someone, but I would say far more than 99% of Olympians have a coach.
It's because that desire to succeed is so high that your point is like, oh, if I want to succeed
for real, I would probably need to get a coach.
Yeah, but don't you think you could use that mindset in everything?
Like we got a puppy many years back and I'm like, I don't know how to train a puppy.
I could sit and I could watch, you know, what's his name?
Caesar Chavez the dog whisper and try to watch as many episodes as possible and figure it out.
Or I could just hire a damn trainer, bring him in and like have him show me how to train this
puppy.
Right.
So I'm just like you could learn that.
Like I used to use this analogy of like I really want, I have not done this yet, but I really
wanted urban chickens.
Wouldn't you like fresh?
Oh, I do.
My, I, every, about once a month I ask my husband, can we do that?
Can we get a chicken now?
and then he reminds me that the dog would eat the chicken.
Right.
Yeah, I just realized it was a lot of work,
but I really wanted chicken.
And I just thought, if I needed,
if I was going to get the chickens,
and I needed a chicken coop
and to figure out all the things chicken eat,
would I ever think,
I guess I'll just build this myself?
I am sure there are instructions,
plans, drawings, architectural blueprints.
I am 100%.
Home Depot says you can build it.
can help. Like, no. I'm buying a prefab chicken coop and I'm going to hire some sort of chicken
consultant to help me not kill the chickens. Yeah, exactly. It's like, why do we hold ourselves
back? I know coaching is expensive. It's expensive to work with me. It's expensive for me to work with
my coaches. But what I would rather see people do, and if somebody's like watching this,
listening to this. This is what I'd ask yourself is like any of the goals you have,
if you don't have a coach and you have made an honest effort on your own to like read the books,
to DIY it, to build your own chicken coop, you've made that effort and you have failed,
either because you read stuff and you didn't finish it, you didn't have the stick toitiveness
or you read stuff, you did it and it failed like a little Pinterest fail. If you have tried
and you are not able to do it on your own.
My advice is either hire a coach and it's worth the investment.
Thousands of dollars, it's going to be thousands of dollars, hundreds of dollars,
but you're going to spend money or drop the goal.
Yes, I would agree with you.
And then just free yourself.
You don't, whatever the thing is, you don't have to have,
you and I dropped our urban chickens goal.
Yes, yes.
It's like you don't have to have urban chickens or suburban chickens.
Like, you can drop the goal and then be free and you don't have the guilt and shame of failing
yourself and the chickens and the eggs and your children. Just be like, if I wanted urban chickens,
I would have invested in that. Yeah. So if it's, you know, whatever weight loss goal,
if it's getting rid of hot flashes, if it's writing a book, you don't have to get rid of hot flashes.
Most people didn't. Yeah. For 10 years, fine. They will not kill you. You may not like it.
but they will not kill you.
Like most people haven't written a book,
specifically 97% of the population.
You will live.
You can still make a contribution to society.
But I think the worst thing we do to ourselves
is we want something and then we don't invest in getting it.
Yes.
Just broken dreams, time away from your kids,
lost money, lost energy,
probably extra weight or too much drinking
or too much something you shouldn't be doing.
Because all of that, all of those lies to yourself of saying,
I want it, but I'm not willing to invest in it.
I want it.
And I'm not willing to have to come out somewhere.
Yeah.
So we see this in the health industry so much where people want a result.
And so, and I see it with like people who come to my YouTube or they'll listen to the
podcast or our resetter group where we fast together every month.
And they, all of that.
is free information. So they are getting pieces, just like going to YouTube to figure out how to
build the chicken coop, you could go learn a bunch of pieces. But they don't have a system to put it
together and somebody who's like saying, do this step and then this step and this step, like moving
them forward. So they bat around in the system quite a bit. And then they give up on, like you said,
they give up on the dream or their best worse yet. Their best friend says, hey, I just did the
carnivore diet and I lost 20 pounds in two weeks you should go do that. Then they go do it and they
don't lose 20 pounds in two weeks and now they're beating themselves up. So I couldn't agree more.
I personally have made it a mission to continually invest in myself because I know that my happiness
is going to come from me being the best version of that I can possibly be in whatever endeavors I'm
going to take move forward on. And I was trying to express this to my staff the other day.
And I said to them, I think in 26 years, I've spent over a million dollars on coaching.
What do you think, what do you think you've spent?
It's got to be close. I had one coach that was 250K for the year.
I had another coach that was 180 and I had another coach that was 120.
So just those were at half a million.
And then the number of 50K, 60K, 20K, and then of course all the little, you know,
I've done $300 writing workshops, $3,000 workshops.
I've done three different life coach certification programs.
If we're not at a million, we're definitely, I added it up once and I was at 500
thousand, but that was probably five years ago. Right. Yeah. And would I have undone any of that?
Absolutely not. No way. There's, I was telling Jessica that I was looking through my old pictures
trying to figure out to find a picture of my dad for Father's Day. And I found this picture of the 20-year-old
version of me and my mom is all young and she's got her like arm around me. And I look like a little
brat. Like my eyes are down. Like my, I've got these big glasses on because I'm,
It was like the 90s and I'm like got this like, look on my face.
And I wanted to take a picture of it and send it to my daughter who's 20 and say,
if you ever want to know what I was like at 20, I'm just going to show you this picture.
Because this was me before I emerged into what I'm doing now.
And it took 30 years and over, well, you count chiropractic school.
I mean, millions of dollars to get to the point where.
Oh, right.
I'm living. It is amazing.
Just PhD.
So I did a PhD in philosophy in Switzerland.
And the school is, I mean, it's accredited, but it's barely accredited.
And I have a couple classmates that are now university professors, but mostly it was artists,
like really freaky New York, London, Berlin artists doing super cutting edge stuff.
And I just wanted to be in that soup.
So fun.
My dissertation is about how to use live performance and live events to create social change.
Wow.
I studied innovation theory, diffusion of innovation theory.
I was all super nerdy.
Yeah.
So if we add that in, we're well, yeah, I'm like a school nerd.
Right.
Like, what's the, I think what, that's one of the questions to ask yourself.
is for you, and I don't think there's a right or a wrong answer, but for you, what is the purpose of life?
What is the meaning of life? What is the purpose of life? For me, I make meaning through my own growth
and improvements, not saying everyone else should. And for me, the purpose of life is to climb Maslow's
hierarchy of needs and live my best life possible. Now, there are people I know and love. There's even a great
line from Hamilton. That's why we live fast and make this moment last. He's talking about living in the
Caribbean, the character of Hamilton living in the Caribbean. He's like, we all die young. So we live for the
moment. We live for a beer, maybe a joint, the beach. Like, that's why we live fast, make this moment last.
Like, let's laugh, let's have fun, let's listen to some reggae. I got no problem with that. It's not the deck
I hold. It's not the hand I hold. I just, I got to make as much meaning, make as big of an impact,
live the best life possible, be the best person I could be. And I would say that to me too. It's like I just
love growth. I love like one of the things I geek out on. And this is why I love books is I really
like anything that can give me a different perspective in life that I'm like, oh, I didn't think of it
that way. And now my vision's gone from here, like, kind of closed in to like, whoa,
okay, now I'm seeing things in a bigger light. So I find I'm kind of like more of an
information junkie and I want to just keep, okay, let's go to the, now what else can we accomplish?
What else can we learn? It's part of it like enjoying that experience of it for me.
I think that's so true. And I think your best mindset hack is starting right there in saying,
like what is your, what's your, you don't have to do a formal mission statement, although I like,
I have one and I like it when people do. But like, what is your mission? What is the purpose?
Because there is something in my life who has, I think I trigger her. And she will often
borrow my purpose. And I think also we do this with our kids. A lot of people do this.
Oh, yeah. We give our kids our purpose.
Yeah.
And so we judge their decisions based on what we think the purpose of their life is.
But if you are doing this to yourself where you're watching this podcast and you're trying to be better and you're thinking of all of the ways you can improve,
but really you just want a long weekend, a beer, a drink with an umbrella in it, like one of the first things you learn in life coaching is about creating your own vision, your own vision,
your own life, designing your life for what you want.
And that is the biggest gift you can give yourself.
You may not need to change anything except the part where you beat yourself up.
Right.
Well, and that is like the big thing that I say to my resetters all the time.
Like there's no such thing as failure if you are open to every experience being a learning
opportunity.
You just step into it and you kind of see.
you how it works for you and then you learn from it. But again, I'll say in health, I'm sure in book
writing, they do the same thing. People like are so critical, I didn't do that right. I'll tell you
in fasting, like, we see this all the time where people are like, I was going to do a 48-hour fast and
I only went 17 hours. And so therefore I failed. So I came up with this concept that there's no
such thing as a failed fast. Like there's still, you stepped in. You went 17 hours with food,
without food. Let me tell you what happened to your body in that 17 hours.
Like there's no failure here. There was a movement, a momentum forward.
And that hallelujah, there was momentum forward. So don't beat yourself up.
And from that new place, figure out where you want to go now.
So I did a weird health experience last year where I had a, I don't know,
I'll say an optional medical treatment. It wasn't super optional.
but I could have not done it.
And all of my naturopath friends and clients were like,
it's a Western medicine intervention.
Find the root cause.
Don't do this intervention.
Like, look for the root cause.
Because if you do this intervention,
it's just going to cause a whole bunch of other symptoms.
And we're not finding out what's really going on.
But then I had a Western medicine doctor who was really pressuring me.
like everybody's going to die.
You must do this.
They're good at that.
Yeah.
And so I know the things.
I've read the books,
but I got like freaked out in the moment
that I was going to die.
And so I did the treatment.
And everything all my natural path friends said would happen,
happened.
All these other symptoms, all this like I couldn't unravel it.
It was this whole,
what Pandora's box opened.
And I was,
so mad at myself because I was like, but I know better. Like I know better. Why did I do this? And I
called my friend Isabella Wentz. And so I was on the phone with Isabella. And I was like,
but I just, why did I do it? And of course, she also does not have a time machine. So this was a very
very good conversation. And she said to me, I think it's great you did it because now we have more
information. Yeah. Yep. Now what we know is it's probably one of these things. We've eliminated what some of the
root cause could have been. Now you've got more information to play with. And here's the next thing we can test. And this
might not work either. Yep. Because I think a lot of natural paths will tell you never do a Western
intervention. Sometimes you get information faster. Oh, I always tell people if you're going to, if sometimes you
go and you step into like a big diagnostic tool because you just need peace of mind. And you just
got to get that information. So I agree. I really am a fan of just taking the next step and then
from there figuring out what you need to do. She made me so much better with that one sentence.
And it was a huge mindset shift to my, what I was thinking was I messed up. Like I got into a car accident.
and I got to get the car fixed.
Right.
I messed up and I got to fix it.
I messed up and I got to fix it.
And she's like, you're just on the same health journey you've been on.
Here's where the health journey is going now.
What do you want to do today?
Awesome.
That's awesome.
I love that.
It's a good friend.
It's a powerful friend.
Right.
Yeah.
Okay.
So let's go back to books for a second because the other thing I learned in stalking you
yesterday was that you had one book that changed your life.
I think I know the book,
But you mentioned that there was one book in the, it was in the self-help section.
Yes.
So that book was called, if I'm so smart, why can't I lose weight?
Ah, yes.
Okay, I've heard you talk about this.
And I thought, when I saw this book, what I thought would be inside.
And we often do this when we see a book, we judge it by its cover.
You may have heard.
I thought, this is great.
I know I'm really smart.
I got good grades in school.
And inside this book, it's going to tell me the reason you're overweight is you're not
fasting, you're eating too many carbs, here's the glycemic index you need to understand.
I thought it would be a nutrition, like a science and nutrition book.
And the answer to the question, there was like, I don't know, 500 words on what to eat.
There was very little on what to eat.
But the answer to the question, if I'm so smart, why can't I lose weight?
In that book, the answer was because you're eating your feelings.
basically. You're not fully accountable for your emotions. So one of the things she teaches is eat when you're
hungry, stop when you're full and know what that feels like. And I had never stopped to just feel my body. I'd spent
a lot of time in my brain. And so that book, which unfolded for me over seven years,
was about getting to develop a relationship with my body, to see what it could
what it was thinking and what information it had for me.
This is what we say actually in fasting all the time is when you make a decision to go without food,
things will show up. Limiting beliefs show up. And you now have an opportunity to address those
that you may have not figured out that that was that that was going to be the situation.
Yeah, that's what Brick said in the book. If you want to know why you're overeating,
stop overeating.
Yeah.
Oh, we see it.
So we see with fasting, like people, I mean, because we have 30,000 people in our Resetter
collaborative on Facebook.
And once a month, we fast together for five days.
We do different versions of fasting.
But the, oh my gosh, people start typing because they go to social media and they're like,
oh, my God, I'm dizzy, this, that.
And you can just, you just see their stuff come up.
And if they're aware of it, there's so much healing that can happen in that moment.
And I had a really interesting same experience in chiropractic school where I had this aha moment.
I was an emotional eater.
My mom was one of those moms that was like, oh, you had a bad day, sit down, let me make you some food.
And so I really learned to soothe my emotions with food.
And I never thought until I was about 25 years old that there would be any other reason you would eat food other than for pleasure and for emotional.
revelation. I just thought that's what you ate was for pleasure and for feelings if you need to do like. So I was sitting in a class in chiropractic school and all of a sudden it hit me that my body actually had an intelligence that it knew if I tapped into it, I would know when to eat and when not to eat. And it could guide me as to what my body needed. So it's kind of the same sort of thing that you came to. Yeah. But the way you get.
there is you stop eating and that is I think for for me at least I'll speak for myself like
required a lot of support to do that because it had just been programmed for so long.
Yeah, agreed. And then my other book thing I want to tell you and then I want to move on to
talk about leadership because I want to pick your brain on leadership a bit. I had chronic
fatigue when I was 20. I had been diagnosed with chronic fatigue syndrome.
After a series, a long day of being at different doctors telling me that my life was ending,
I landed in a bookstore down.
I grew up in L.A. and I was landed in, do you know, the East West bookstore?
Yes.
I'm sorry, the East West is up here, the Bodie Tree Bookstore.
Oh, I'm in Melrose.
This is part of why I named my daughter Bodie because I had this, like, transformative experience in this
bookstore.
So I was sitting on the ground in this totally fatigued state.
And it was like this book jumped out at me.
And it was Living in the Light by Shakti Gowan.
Do you have it?
It's right.
It's over there on that show.
Yes, 100%.
Shakti, do you know she died last year?
Oh, did she?
Oh, that's a bummer.
I would...
One of my first loves.
Yes.
Yeah, she was, she like changed my life.
So I get this book and it's a bright yellow book and I love color.
And so I take it home.
all about like tapping into the universe and meditating. And I was like, well, I can meditate. I'm just
passed out on the couch. I can do that. And it totally like changed me into seeing my building a
healing mindset. It was incredible. So great. It's great. So, okay, let's talk about leadership for a
moment. We live in a time right now where we are really needing good leaders on all fronts. I feel like
It's not just in the political realm, not just in the teachers.
But we need to have skills to lead ourselves and in our own personal direction.
One of the things I personally love about you is I love watching how you lead.
Like you are, and I know other people have said this to you.
I love how authentic you are and how real you'll say when you feel certain about something
and you'll say something when you're like, like when we first went into the pandemic,
I remember you saying, like, I don't freaking know.
I've never been in a pandemic before.
But it's in that, like, genuine authenticity that people feel comfortable following you and listening to you
because they know they're going to get a really sincere answer.
What do you think if you're looking at like where we are, not just as a country,
but where the human race is right now, we need leaders to emerge.
And it's going to be the everyday person that's going to be the way.
one that emerges. How can we reach those people and empower those people and what qualities do you
think make a great leader? This is like my personal problem. What makes me feel more safe is authenticity.
Yeah, I agree. But my like big trigger is bullshit. And a lot of leadership, a lot of leadership
training, a lot of that executive coaching, because I've done it, is, and even I, like, worked for,
like, a government, I was doing books for a government agency, and they would do internal
communications, business communication training. You may, I've written about this one, you, this is the
one you would know. It's a compliment sandwich. Yep. Yep. Right? So you, like,
yeah, people correction by saying something nice, and then you give them the correction, then you say,
something nice again. So that stuff makes me want to rip out my eyeballs in public. I just,
I have such a low, like an impossibly low threshold for bullshit. And here's the thing.
I think most people do. And one of the attractions to Donald Trump's leadership is he really is
authentic. Like there's no bullshit. I think there's so much we can learn from him about leadership.
I don't agree with any of the policies. But what he's doing is really this new form of no sugar
coding. Don't pretend to be anything you aren't. And I think a lot of CEOs, I get pressure from when I
hire lawyers and when I hire HR people. They tell me if you don't do it this way, you're going to get sued.
So they want me to write my contracts in a certain way.
They want me to have my policies a certain way.
So for instance, I'm going to give you a good one.
Our company has a lawyer and we were working on our employee handbook and we were working on our
sick day policy.
Now the government has a sick day policy.
You're required to have three sick days, which I thought was the most insane thing on the
planet. I'm not requiring people to be sick. Right. So I refuse to put in our handbook that we have
sick days. So I'm like, our company does not have sick days. We have a wellness day policy.
And you are required to take five days a quarter for wellness. You have to take five days.
Now, you may choose your wellness days on a day where you're feeling under the weather and you want to be more
well, but I'm not going to like mandate that you be sick. So I'm trying to put this in the company
manual and the lawyer's like, you are going to get sued. Like you can't say there are no sick days.
It is required by law. I'm like fucking sue me. Let's go. Let's see which employee would like to bring me to
court. I will pay those legal fees happily. Now, that's leadership. Well, there's no sick days.
in our policy. They have wellness days. So far, I haven't been sued by an employee. If someone would
like to sue me, I guarantee you I could get enough PR from that to get a client to pay for my
lawsuit. But I'm not willing to play the bullshit games of making everyone feel nice. But I'm so clear on
who I am. A lot of this because of coaching, right? I know my purpose.
I know my mission. I know why I am here. I know a bullshit law I have to follow from a place where I'll
take a risk. So, you know, we don't, I don't do that to every law. Right. I'm not against the rule of law.
This one I was like, all right, what would that lawsuit be? I can play like, is this putting my
company at risk? Right. Right. Right. So authenticity is what we need to empower people with. And this
happens with our teachers. This happens with parenting. This happens if you manage a grocery store.
There is no aspect, a doctor, there's no aspect of life that you can't be fully accountable
for how you show up. How can you be more authentic today? Whether your job is at a gas station,
you're a student, wherever you are, being clear on who you are, what you stand for,
setting boundaries, saying yes and no. All of those skills, we aren't taught. What we're taught is
how to not rock the boat, especially as women, how to not rock the boat, how to build consensus.
Everything's not about consensus, in my opinion. How to be kind. Everything's not about kindness.
I'm not against kindness or consensus, but it's like, to me, authentic.
authenticity, which can be a boring word because it's overused. But to me, knowing who you are and showing up without apologies for who you are, that is where true leadership is. And then people will follow you.
So I love that. And I think it gives people, when you are a leader and you show up like that, A, it makes people feel safe around you. And B, it gives people permission to be authentically themselves.
Like I again, I grew up in L.A. And part of why I left L.A. is you saw these people that were so beautiful and they drove these fancy cars to go home to their like beat up apartment. But they were so focused on when I'm out in the town, I want to look at this level of success. And they were paying more for the leases on their cars than they were paying for their apartment. And everything was smoke and mirrors. So when I moved to Northern California, I loved how people were so real.
back then, this was now the tech industry sort of changed things.
But I just feel that that's the greatest gift we can give as leaders,
whether you're leading your family or a classroom or a social media platform or a company,
like just freaking show up real and stop trying to put on a smoke and mirror appearance.
You don't have to wait for a bigger platform.
You don't have to wait for the promotion.
You don't have to wait to be recognized by your church.
you don't have to win the election with your PTA.
Yeah.
If you do it, people will notice.
Yep.
And so then my brain like those two,
okay, what if the whole world showed up authentically?
Like, how awesome.
I would want to live in that world.
Yeah.
So I do think you have to, like,
you have to decide where you will be with dissent.
and one of the things, probably biologically, I'm sure we could find the biological roots of this,
we are not comfortable with conflict as a species.
Yeah.
Again, probably to do with survival of the fittest.
And so authenticity requires an ability to, like, people don't, people don't like me.
I mean, a lot of people love me.
And a lot of people would very happily tell you they don't like me.
And so for a lot of people, that's very uncomfortable.
Like, it would be more uncomfortable for me to be a bullshitter.
But I think most people would be more uncomfortable because they don't see it as bullshit.
They see it as being polite.
Yeah.
It is being socially appropriate.
Like, do you care what people think of you?
I really don't.
Yeah.
And you and I have talked about this, and this is a whole other episode.
You're an eight on the anagram, and my sister's an eight on the enneagram, and I have learned that eights really do not care.
I mean, I like it when people like me. I'm not, you know, blood and flesh and all that. Like, it's nice to be liked, for sure. But it's not that important. Like, I'm a scale of one to ten. Like, I don't know. I don't mind sweetened iced tea. I wouldn't really pick it. It's kind of like that.
Like I could leave it.
Yeah.
It's got to be freeing.
I watch my sister and I'm like, man, like, it's got to be so freeing.
I do care if I like me.
Agreed.
One of the hardest things for me is confusion.
I always say my favorite emotion is clarity.
I don't know if that's really an emotion, but I decided it is for me.
With a pandemic and so much, I have a live events business.
we have three events a month. I have a venue. I love being proud of myself. And it's usually very easy for me
to make decisions that make me proud of myself no matter how it goes. So I could put out a new offer.
If people buy it, I'm proud of myself. If they don't buy it, I'm proud of myself.
There's very little I can do and not be proud of myself unless I'm confused. And the last three months,
I've been more confused than I have been in the last 10 years.
I think we all have.
And I just like, that's been the hardest thing for me.
Yeah.
Is like, how do you operate when you're confused?
I want to get unconfused as quickly as possible.
Yep.
Yep.
But do I resonate with that?
The task of getting unconfused is very confusing.
The past is not trying to.
Yep.
Well, that's why you need it, Jessica.
Jessica unconfuses me all the time.
I come in and I'm like, okay, I just need to like spew everything out of my mind.
And then you put it into a system and I'll come back tomorrow and you tell me what we're doing.
All right.
Give me her question.
Right.
I have a question too on the fact of like not caring what people think because I've noticed this with Mindy in our relationship for a long time.
And going back to what you just said, you show up and you've blurred all over me and don't really care what I think of you and the moment of your distress.
But do you think that's one of the qualities that makes a good leader is not caring what other people think of you?
And as an employee for your employees, do you think that makes you a stronger boss, not caring what people will think?
No, probably weaker in that way because I'm oblivious.
Because it's not important to me.
I hurt people's feelings and miss it, which is not good for team building.
So I definitely think you need like an implementer in between if you're like that.
I do think there are lots of ways to be a good leader.
So I don't think it's required by any means to not care what people think.
I think it's easier to be authentic.
So if you don't happen to have the, I don't care what people think, Gene,
then you're going to have to do some more mindset.
at work on what's the story you'll tell yourself when people don't like you.
Yeah.
Because it can't just be do what they want.
Right.
Right.
Especially as a leader.
Then you're not authentic.
Then you're just pandering.
Well, and I would think you don't get many employees.
I mean, just listening to you right now, I would think you don't get many people that
apply to work for you that aren't going to be able to handle.
Oh, they say.
And you're, you know, just you say things as they are.
Yeah.
They're very excited about it during the interview process.
And then about 30 days in, they're over it.
And they're like, why can't you just act like the other nice ladies?
But they have to really be, there are a couple people on my team who just from day one got it.
One of them is my chief of staff who's been with me from the beginning.
She just never, it was never an issue.
but for a lot of my employee,
I have one employee who's one of my
longest serving, most devoted, amazing employees,
but for probably the first three years of working with me,
she would just burst into tears in every meeting,
most for the rest of the meet.
And I would be like, what's your favorite color?
And she'd start crying.
I was like,
I know we've had those.
So I just had to put other people in between
who could handle it.
because that's helpful.
Yeah.
Well,
and that's a quality of leadership, right,
is recognizing what you're not skilled at
and finding the people to fill that part.
Yeah,
because I can see these employees are awesome,
but my approach is just making them.
Yeah, I used to hire people that I just liked,
and then I realized, like, well, that doesn't work
because I need to hire my weakness.
So this is where Jessica works great for me
because she's detailed and I'm visionary.
I don't care about the details.
and it's a beautiful fit.
So let's finish.
I have two questions.
I've used a lot of your time,
so I'm grateful that you hung in there with us.
Okay, you keep talking about creating how important right now in this pandemic
it is for us to create.
Can you elaborate on that?
Because I've been thinking about that.
You post about that on Facebook, and I'm like,
is it like we're just something new is going to emerge?
Like, why do we need to create right now?
That's your great question.
So there are a few reasons why creating changes your neurochemistry.
You're in a different state when you are in a creative state.
So some people might talk about it as the chakras.
For me, it's all about the neurotransmitters that are being fired.
And so right now, the heaviness of a pandemic, of lockdown, of like everything,
wellness, if you were diagnosed with cancer, I would tell you to create.
because this is just as an individual, right?
And then we'll talk about the society level.
The heaviness of the moment is going to,
I wish I knew neuroscience better than I do,
but it's going to change your neurotransmitters.
When you're depressed, it makes you more depressed.
So if you just think about if your dog died
and you stay in bed and you're sad about your dog
and you pull out pictures of your dog,
it will make you sadder.
and then if you watch Marley and me,
you're going to be even sadder
and then call someone else whose dog died,
it's going to make you even sadder.
I feel like I've done this.
We all do because our brains will cycle that way.
They're like, oh, more of that, more of that.
It's like if you eat sugar, you want more sugar.
So we have to repattern our brain,
and the best way to do that is to get excited about something and create it.
So I don't care if you are canning persimmons
and get excited about persimmons, study every persimmon, go buy persimmons from the Asian store, boil the
persimmons, try a sweet version, try a salty version. It's not that the persimmons are going to change the
world, it's that you are because the GABA that's going to go off, the serotonin that's going to go off
from the act of creating is going to make you show up a lot differently. So when you get to the
grocery store and someone cuts you off for a parking spot,
isn't wearing a mask, you will be much less likely to want to punch them in the face.
So I love that. I love that. So that's individual. Now, there is a society reason. I say this as well.
Right now we're at, Martha Beck calls this square one. So she talks about the cycles of change.
And there's a cataclysmic event, which for us is the pandemic, which throws everything up in the air.
I have an event's business. I don't. You have a chiropractic office.
maybe only one.
Right? So there's a cataclysmic event.
And now what happens is we go into what she calls scheming and dreaming of thinking up the next thing to do.
If we are scheming and dreaming now and creating now, it is very likely going to solve problems and invent things that might be a new way to adjust people through Zoom.
I don't know what that is.
It might be a new medicine.
It might be a new technique for painting.
So I know in our business,
we created so many new structures
and gamified a bunch of our programs,
the way we help people write books.
Because we are in creation mode,
which I think is good for you as an individual,
it's also good for society right now
because this is when we will invent things.
So you know during the last recession and the one in 2008,
so many big businesses were built.
A lot of our biggest institutions were built during the Great Depression.
So many amazing artists came out of the Great Depression,
so much amazing poetry.
The plague, we wouldn't have Shakespeare without the plague.
So there's a reason for that.
So number one, for society, you might discover something amazing.
Number two, even if you just can persimmons, you're going to make the world in their place, no matter what you're creating.
And you're going to change your own chemistry. That's what I heard. It's like forgiveness. You don't forgive somebody for them. You forgive somebody for you. I love that. I love that.
In our world, outer world, and they play off each other. Then the happier you are, the more GABA and serotonin. You're releasing the more likely you are to invent something. Show up as that leader, solve one of our problems.
So, okay, so if somebody wants to write a book, how do they find you?
Which is an amazing thing to create, right?
Yeah.
And scary.
Most people think the great thing about writing a book is they'll, like, have their book and be able to hold it.
The best thing about writing a book is when you put the words on the page, you will change.
Just like if you can, persimmons would.
You can have persimmons to hand out at Christmas or you can have a book to hand out at Christmas.
but creating changes who you are.
And our authors make more money, make a bigger difference, make a huge impact,
partly because the book and the book helps is nice to hand someone a book.
The book is like the tip of the iceberg.
It's the part you see.
It's who you become.
And that's why our program, it's actually inspired by Julia Cameron, who wrote the artist's way.
Our program is called The Author's Way.
and it's about changing you to make you the person who wrote the book.
So I do a master class at the authorincubator.com slash masterclass.
If people want to take that, it's free.
And I teach about how to how that inner to outer game works.
I think that's so important because the process of writing a book is really a healing process,
whatever you're talking.
It's like soul-sucking in some sense.
But the way you guys do it, you give it so much structure.
And it's like somebody lovingly, like, here we go.
We're going to do this together.
And it just allows you to just take whatever you need to unfold onto the page and do it beautifully.
It's very hard.
It's not impossible.
But it is very hard to not finish your book with us.
99.6% of our authors finish.
You would have to go out of your way.
Yeah.
Yeah, you'd have to trip up quite a bit.
Yeah.
Yeah. So if you imagine someone coming to your house, bringing persimmons, bringing the pots,
bringing the sugar and the salt, and standing next to you in your kitchen, you could not can the
persimmons, but it would be really weird. You'd have to like look them in the eye and be like,
I guess you can stay here. I'm going to go to my bedroom. You will feel very awkward.
It's a good analogy. This is by design.
I love it. Okay. Let's finish up.
on this thought. I always like to ask my guess if you had one message for the world. Like if you could
get just one message out and scream it from the highest mountain possible and get it into everybody's
brain, what would it be? For me, the number one message that I want to get out there is you were
born to make a difference. And it's your responsibility to take action towards that. Whatever that
looks for you, but I believe everyone is on this planet to make a difference.
And I could not agree with you more. And this is my, last year my word was empower,
because I want to empower people to see how incredibly miraculous and beautiful they are.
And the world dumbs you down and it tells you lies. And they know, they know because you and I are
both working right now with Marianne Williamson. But when she says, our deepest fear,
is not that we are inadequate,
it's that we are powerful beyond measure.
We all get chills every time we hear that and we're like,
oh, shh, that is it.
It is our light and not our darkness that most frightens us.
Your playing small does not serve the world.
And that's what we told her.
We're like, oh, I'll just be polite.
Like, I don't want, no, your playing small does not serve the world.
There is nothing in light.
about shrinking.
Oh my gosh.
I adore you.
Thank you for giving me
over an hour of your time.
And yeah,
seriously, guys,
if you're thinking about writing a book,
I've written two books,
and then the third book
I wrote with Angela,
and I had all this thought
in my head of like,
oh, I've already know how to write a book.
But holy cow,
did you give me a whole other level of thinking?
So I'm so grateful for you.
Can't wait for the next one.
Theauthorincubator.com slash masterclass
So if you guys want to go deep on this with me, I'd be excited to chat with you about it.
Awesome.
And we'll leave a link in the notes.
It's out.
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That's what it's all about.
You put fast cycling in fast types out.
You download Car Manager where your food is all graft out.
That's what it's all about.
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