The School of Greatness - 204 Q&A: On Love, Personal Branding, Ego, and More

Episode Date: July 20, 2015

"We either become great or stay average through adversity." - Lewis Howes If you enjoyed this episode, check out show notes and more at http://lewishowes.com/204. ...

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Starting point is 00:00:00 This is episode number 204 and it's listener Q&A. Welcome to the School of Greatness. My name is Lewis Howes, former pro athlete turned lifestyle entrepreneur. And each week we bring you an inspiring person or message to help you discover how to unlock your inner greatness. Thanks for spending some time with me today. Now let the class begin. What up, everyone?
Starting point is 00:00:34 Hope you're having a fabulous day today. And I got a request by a bunch of people to do this. So I thought I'd try this out. It's going to be a listener Q&A today. And I got a bunch of questions that people submitted. so I'm going to go through a lot of them. I haven't really read them all, so they're going to be kind of off-the-cuff answers for you. But I'm going to go through them and share what comes on top of my mind. I ask people, you know, to submit questions about business and life or any questions you would have for me, and I'll answer them. So before we get into that, I want to give a quick shout out to our sponsor who's been
Starting point is 00:01:08 with us from the very beginning. That's Onnit.com. And if you're looking to achieve total human optimization, they have some of the best products on the planet to optimize your nutrition, your health, and your mind. So make sure to check them out over at Onnit.com. And you get 10% off on supplements when you use the checkout code GREATNESS. Make sure to check out Onnit.com today. So let's dive into this, guys.
Starting point is 00:01:34 There are a bunch of questions I got here, and I'm going to go through some of them, and I'm going to go through a handful of these. We'll see how long this goes. I'll probably keep it around 20 to 30 minutes because I want to keep it kind of tight for you guys. And one of the first questions I see is from a previous guest that I had on, Mr. Jarek Robbins. And he said, success in achieving things is easy once you figure out the science of it. Love, however, is a whole different animal. What are
Starting point is 00:02:02 the most important lessons you've learned about love thus far on your journey? And it's a perfect question. It's perfect timing for me, Jarek. Thank you for asking that. Most important questions I've learned about love thus far on your journey. This is what's coming up for me right now. So it may be different in like a month or two or next year. But love is not the only thing that people need sometimes. Sometimes we need more than love to get what we need to make sure that we're living our most authentic, truest lives. And that could be in any type of business or romantic relationship. I am a huge believer in love. I believe love is the answer we should be moving towards. believer in love. I believe love is the answer we should be moving towards. I think in intimate relationships, it takes more than love sometimes. It takes timing. It takes matching certain things,
Starting point is 00:02:55 certain elements. It takes having a similar path, a similar vision. It takes being able to communicate in the same language. We're human beings and we speak English, but sometimes we really don't speak the same language. So it's really understanding how to understand and communicate and make sure our needs are met. So I'm a big believer in love. Biggest, most important lessons I've learned about love this far in my journey is that it's not the only thing.
Starting point is 00:03:22 It's not the thing that can keep everything together, but I think it's necessary to keep things together. So hopefully that answers that question, Jarek. Thank you for that challenging first question for me. This is the next question from Gayarthra Pereira. Hey, Lewis, could you please let us know how someone could follow your path but lives outside the USA?
Starting point is 00:03:45 For example, I live in Sri Lanka. Therefore, getting credibility, featuring it on media can be totally different. Could you be able to give your advice for the entrepreneurs who are trying to reach a crowded space over the globe but lives in a small country? Any tips and ideas would be much appreciated. Love your content and podcast, Louis. Keep up the good work. Well, here's the thing. I believe it ideas would be much appreciated. Love your content and podcast, Lewis. Keep up the good work. Well, here's the thing. I believe it's Guy Yarthra. It doesn't matter where you live anymore. In my opinion, the internet has really changed the game for so many of us. And being in the USA, born in the USA, maybe it's easy for me to say that.
Starting point is 00:04:21 But I came from a small town in Ohio where no one knew me. And I came from a place where I didn't have any credibility. I didn't have any expertise. I didn't have a college degree. I was new in an industry, so I played football. And then I got into the online business world without having any experience or any credibility. So for me, I was able to leverage the internet and really connect with people. I think relationships really build credibility. I would go to so many conferences
Starting point is 00:04:50 and meet writers and journalists and then pitch them articles for different news sites. And I also do this online. I'll direct message people. I'll tweet at people. I'll Facebook message them. I'll post them on Instagram. I'll follow people. I'll comment on their stuff. I'll read their stuff and then I'll share it and let them know what I thought about it. So I'm building relationships constantly with other people in my industry who I can gain more credibility with, but also with press. And that's something you can do from anywhere. You've got to first really build up an expertise in something. And that could be a sub-niche. So for me, when I started out, that was learning how to use LinkedIn. I was doing it for my own self to just connect with people
Starting point is 00:05:34 and see if I could find some opportunities to make money. And through building up my profile, people asked me to help them with theirs. And then it continued to grow from there. People asked me to help them with theirs, and then it continued to grow from there. So what I would say is, one, really build your following and connect with journalists and other experts in your industry online. If you can't travel, if you can't go to events, at least you can do that. And anyone can create a blog and build expertise around that. So the best content will win. So it's all about how much you're willing to put into your content, your information, and developing your skills. Hopefully that answers that question
Starting point is 00:06:10 as a starting point. George Thompson asks, how does one start out while still having a full-time job and doesn't have any ideas as far as having a product or service but wants to have their own business? It's a great question, George. And I've got a new course out actually right now called Profitable Online Courses, which teaches people how to launch and create a course. One of the first things is coming up with your idea. A lot of people don't know what product they want to have. They may have a service and it may be easier to have that idea of, okay, what's my product that I'm going to create around this service? But if you don't have a product or service idea yet, then you really got to create a list. You got to create a list of the things that you really love to do,
Starting point is 00:06:52 of the things that you're good at, and the things that people will pay you for. So think about what your current job is right now. Maybe you're a project manager, you're a graphic designer, you might be an intern in something. I'm not really sure what your job is, George. But you got to think about what is the thing that people are already paying you to do? And do you have a better expertise in another topic? Do you have a passion that you really love to do every single day that you want to create something around that information around how others can do that same thing?
Starting point is 00:07:24 So you want to think about that, what people will pay you for, what you're really good at, and the thing that you're going to be passionate for for a long time. Because you don't want to just create a product that you're not excited about or passionate about, a topic that you don't love. Because it's going to be really hard to promote it and sell it and market it for the long haul if you're just trying to do it to make money. So yes, you might make a quick buck, but it's not going to be rewarding or fulfilling long term. So you really got to think about the things that you're passionate about, the things you love to do. Create that list right now of all the things that you're excited about, you love to do, that people pay you for,
Starting point is 00:07:58 that people come to you for expertise for, that they come to you for answers for, and start thinking about how you can create a product around that topic. Next question is from Hernit, who says, what are the three most crucial things to do while building a personal brand? It's a great question, and thank you for asking. The first thing I would say for building a personal brand is really figuring out who you are and conveying that message to the world. So I would recommend really writing down a firm bio. Who am I? What do I represent?
Starting point is 00:08:34 So that people, when they even find me online, can know how to position me, can know what my package is, can know what I'm all about so that they can do something with me and with my information. So I think getting a clear bio of, even if it's a one-sentence thing, just who you are, being very clear about who you are, who you help, and how you help them. This is something that I would teach for people on LinkedIn profile messaging, actually.
Starting point is 00:08:57 And this is a blast from the past, talking about LinkedIn here. But in the headline of your LinkedIn profile, I would tell people, write down who you are, who you help, and how you help them in that top sentence. And I think that helps get clear on what you're working on, what you're trying to create, and who wants to be a part of that. So that'd be the first thing is to really get your messaging down. The second thing I would say is your branding, your actual branding itself. So the design is, for me, one of the most crucial elements of my personal
Starting point is 00:09:27 brand and making sure that my photos are high quality, my videos are high quality. The design on my website is top of the line. You know, I get so many people that email me and say that they use my website design as reference when they're designing their site. So you want to become kind of the leader in design. And that can be expensive. That can be pricey if you're not a designer yourself. But it's so worth it, I believe, in the long haul to invest in design. So that'd be number two. Number three, I would say building authority around your name. So for me, I built authority around LinkedIn originally, and then I rebranded myself around webinars. And now I'm doing the podcasting thing, and I've got a book coming out called The School
Starting point is 00:10:14 of Greatness. I'm constantly in the press. So I'm building authority around my name by getting press, by building expertise, because I'm creating information and creating content and putting it out there. You know, the podcast has really helped my brand, I believe, because it's something I've been doing for over two and a half years now,
Starting point is 00:10:32 and I've been consistent with it every single week for two and a half years. So I believe that consistency of creating an authority around your name is the third element in building a powerful personal brand. Okay, let's go through some more of these questions. Nikki said, what keeps you awake at night, if anything, and how do you relax? It's a great question.
Starting point is 00:10:53 You know, the answer to this would be the thing that keeps me awake at night is really striving to achieve my goals. You know, I have so many ideas. I think as an entrepreneur, we get caught with too many options. You know, if you become a good entrepreneur, you can make money out of anything. You can create something from nothing. And that's like the true testament of an entrepreneur who can build a business from just an idea and build, you know, a movement out of an idea. And so the thing that sometimes keeps me awake at night is too many ideas, too many options, too many things that are cool and amazing that I want to do. And, uh,
Starting point is 00:11:31 feeling like I'm not doing enough, feeling like I, you know, I still more, I want to create, I've got all this energy and ideas and I want to get it out there and I want to create it. So that at times keeps me up at night, But also, I'm sleeping pretty well lately because I'm very committed to my goals. I'm committed to my vision. And I'm putting a lot of energy into every single day. And I know the importance of sleep. I've interviewed some of the top sleep experts in the world. So earlier in my career, I used to just not sleep. I used to just be like working all night till 3, 4 a.m. and then doing it all over again. And I realized that I'm not going to be as productive throughout my day. My vision won't be
Starting point is 00:12:10 fulfilled at the highest level if I'm staying up really late every night and if I'm not sleeping. So I've learned to actually shut down at night. There's a great episode with Sean Stevenson, the sleep expert on the School of Greatness, where he really talks about the ritual for shutting down and getting clear on what you created for the day and complete so that you can sleep and have a powerful rest and be ready for the next day. So I'm sleeping pretty well lately, but when I can't sleep, it's about the other options that I have. Paul Jackson asks, how can someone find a coach early in their life
Starting point is 00:12:46 when most seem to be quite expensive? Ideas on finding a cheaper coach or mentor. It's an interesting question, Paul, because I'm a huge believer in a coach and having coaches and mentors, but also not in the traditional sense. Yes, I have coaches and mentors that I call from time to time and that I meet with and some that I pay and some that are free. But a lot of my mentors, believe it or not, Paul, are my family members, my parents, my siblings, my friends, and also information on the internet. You know, I believe that you can find a mentor or coach from anyone now because so many people are putting out content and information and podcasts and video shows and blog posts. So I used to just, you know, watch people constantly and learn from people online, what they would create, what they would say. I would just, you know, Gary Vaynerchuk, Tim Ferriss, those guys, I would just listen to their shows and watch what people are doing and learn through osmosis of being around that information.
Starting point is 00:13:48 So they were mentoring and coaching me before and they didn't even realize it. So if you want some one-on-one help, some one-on-one coaching or mentorship and you don't want to spend for it, I think you got to find the right fit for you that you're willing to give value to that person or you got to find someone who's willing you that you're willing to give value to that person or you've got to find someone who's willing to give you their time for free without anything in return. And that's a challenge now because most people are just stretched too thin. And the more successful they are, the more people ask them for advice and mentorship all the time. So you've got to really think, why would I be a valuable asset for them to teach me everything they know or teach me from time to time? You got to see what you can bring
Starting point is 00:14:29 to the table. When I was starting out, I would do a lot of work for my mentors. I would constantly do research for them. I would support them. I would serve them. I would ask them what their biggest projects are and how I could help. And that could be an option for you as well. could help. And that could be an option for you as well. So the challenge is to really find the mentorship online with yourself right now. And a lot of it for me, I remember when I was starting out salsa dancing, I was like, I can't afford private lessons. I was broke, but I really wanted to learn how to salsa dance. I found different YouTube channels that would teach lessons online. And I literally would just teach myself. Then I would go out to the salsa clubs at night
Starting point is 00:15:08 and practice the moves that I was practicing in my mirror while watching YouTube videos. And then I would ask people from time to time out at the club, if I saw a move, I'd be like, can you teach me that? And they would show me there after the song was over, and I would just pick it up as I go. So you've got to get creative with mentorships and coaches if you can't afford them. If you can't afford them, I think they're really valuable.
Starting point is 00:15:28 But if you can't, then I would get creative. Claire Hossa said, thank you for offering the Q&A. I love to know what shifted you from hard slog to breakthrough. Was it a new habit, a mindset change, some inspiration or something else? I think what Claire is asking about is when I was broke and sleeping on my sister's couch and how I was able to break through that. I believe that's the question. But for me, I would say in that instance, Claire, it was a number of things. One, I got to the point where I was just sick and tired of being sick and tired. And I was exhausted of being broke and not feeling worthy and not feeling like I knew what I was going to do in my life.
Starting point is 00:16:09 So I just said, enough was enough. I mean, it was like a year and a half of being down and out. And I was just like, I can't keep doing this. I can't keep being a lazy bum that isn't making money, that isn't impacting the world. I've got to figure something out. So I started working as kind of like an intern for a mentor of mine for six to nine months, really just diving in and doing something, getting started. And as I was working for him, I started doing other things on the side. I started doing this LinkedIn stuff. I started researching writing a book. I was doing public speaking training.
Starting point is 00:16:44 I was going to Toastmasters. I was picking up these other skills. And for me, it was the acquiring of skills during that time which gave me the confidence, which gave me the significance because people were then coming to me and saying, wow, you have this value now. You've learned this thing. That's really cool. You learned these things as well.
Starting point is 00:17:04 That's really cool. Can you teach things as well. That's really cool. Can you teach me? So I had value to offer to people. And once you get a skill, then you can teach people and you can charge for that training. And that's what I started to do online. I started to package the information that I knew and started to sell it and package it online. So for me, it was that I was sick and tired of being broke and not feeling like I was enough and that I knew I had to do something in my life. And so I just started
Starting point is 00:17:30 taking action one day at a time, started picking up new skills. And the momentum has built over the last seven years now. And that's what I've been doing. I just haven't stopped and I continue to be consistent. Emily Price McVeigh said, what are your favorite books? I've got a lot of books on my shelf right now, but some of my favorite books, one is The Alchemist. For whatever reason, when I read that book, probably 10 years ago now, I should reread it. It came to me at the right time. It was the right message at the right time. And it just opened me up to a lot of inspiration and possibility. That was one of my favorite books. Another book that I really like actually lately is called The One Thing
Starting point is 00:18:10 by Gary Keller and Jay Papazian. I had them on the podcast as well. The One Thing, I really like this. It's all about focusing and emphasizing that one thing that you're really talented at, the one thing you're great at. And so that one was a good one. Tim Ferriss' book, The 4-Hour Workweek, was a game changer for me seven, eight years ago when I read it. So I really like that one if there's people here who are learning to be new entrepreneurs. I'm looking at my bookshelf right now. I really like Mastery by Robert Greene. That's a powerful one. There's so many great books out there. But those are some that come to mind right now as I look at my bookshelf. Here's a question from Mario Ruiz, who said, I know you cover it a lot, but fear is always the number one dream stopper.
Starting point is 00:18:55 How do you convince a friend or loved one that they can achieve anything? And how do you continue to encourage them without being annoying? I can't remember the guess, but you had a guy say, don't expect people to be excited about your vision of success. They get sad when you leave the herd because it makes them feel less of themselves for not taking a chance. Yeah, it's great. Great question, Mario. Yeah, I believe fear is probably the number one dream stopper.
Starting point is 00:19:20 So how do you convince a friend or loved one that they can achieve anything? I don't think you can convince a friend or loved one. I think you can show them that it's possible. You can inspire them. You can give them that information. But ultimately, they have to see the possibility. It has to spark within them. You have to show them the possibility.
Starting point is 00:19:40 Then they have to see it and realize, okay, yes, I can do this. So you've got to show lots of different examples. I think you've got to be a style flexing machine. So you've got to come with them with love. You've got to come with them with passion. You've got to come up with them with some tough love sometimes and see what works. Sometimes it just takes timing. For a while, I was down and out, like I just mentioned, and you couldn't have me do anything because I was just like bum, right? I just didn't want to do anything. I just needed to go through that process. But sometimes we are stuck in our ways. We're stuck in this mindset that holds us back from society or from what we learned as children growing up or in school.
Starting point is 00:20:20 And someone told us something, said we were never going to be able to make it, said we were never going to be good enough. And sometimes those words become like etched in stone in our hearts and our minds that we will never be enough or we'll never be able to achieve what we want. And sometimes those words are actually what help us break through, and we become driven to achieve because we want to convince people they are wrong about us. So what I would say, Mario, is to one, focus on yourself and making sure that you're achieving your dreams. For me, I always wanted to be the example. I wanted to be an ideal, a symbol of greatness for people. And I said, I can't really talk about it unless I'm living it and
Starting point is 00:21:02 being it myself and going after my dreams. That's why I'm going after the Olympics. That's why I'm going after building my business and going after being a number one New York Times bestselling author. And I'm putting these dreams out there and I'm going through the process to make them happen because I want to demonstrate to my friends and family like, hey, you guys can do this as well. If I can do this after being a bum seven years ago, then you guys can do this as well. So I think continue to be an inspiring, supportive friend, Mario. Continue to lift people up. I would also say it is sad because sometimes I've had friends that have gotten really mad or just don't talk to me anymore or just try to bring me down or talk behind my back because I am gaining some notoriety or success in a certain area of my life. And it makes them feel like they're less of themselves, I guess, for not taking the chance that they want to take.
Starting point is 00:21:58 And you've got to let some of those people go. You can't try to hold on to them. For years, I would try to talk to some of my friends who would just kind of talk trash about me behind my back or who wouldn't really connect with me that often or wouldn't call me back. And I would try to continue the relationship. And I realized that I'm going to surround myself with people that inspire me. And I'm going to lift people up who are my friends. But if they don't want to continue to be my friends, if they don't want to continue to
Starting point is 00:22:22 do what it takes to be in a relationship, then I'm not going to put all my energy into trying to convince people that they can achieve greatness as well if they aren't willing to do the work, if they're not willing to be supportive as well and have a positive mindset. So I'm there to support people every step of the way if they're willing to be positive and loving and open and committed. And I'm willing to support people in a different way if they're not going to be that way. But I don't know if I'm going to put my time and energy into surrounding myself with those people if that makes sense because it's only going to bring me down. So I'm constantly looking to surround myself with people who are going to inspire me.
Starting point is 00:22:58 Tony Stancato said, what are your thoughts on borrowing money, leveraging it to make more money? Interesting question because, huh, I don't believe I've ever borrowed money. And I think I've just – I don't know if I've consciously thought of it, but I think I've just always wanted to bootstrap everything on my own with my own sweat equity and with my energy and my hustle and my relationships. So I've always started without having to borrow money, just like hustling to create something from nothing. I think you don't need to borrow money to create a product online or to have a service. You can just start working for someone and exchange your time for dollars.
Starting point is 00:23:38 I think that's the way to start for me. Now, there's a lot of people that find investors or get out a loan. I've just never done that. So I can't really speak into that. But for me, I like the idea of hustling hard and making money for your time, for your energy at first, saving that money, then using your own money to reinvest in your own projects or finding a business partner to come on board. And if they've got money, then you're splitting the equity.
Starting point is 00:24:05 You're doing the work. They're providing the investment. So there's a split of equity there. So that's my thought on that. I think it's challenging to borrow money just because personally, I don't like owing anyone money. I'd rather kind of be in control of that. And I'd rather hustle to make my own money without it by just providing a service to
Starting point is 00:24:25 someone if I had to. I guess if I really had to borrow money, then I don't know. It would be a challenge to me. I think I could do it if I knew that I was going to be able to make that money back within a certain period and then pay them off. So that's probably the only way I would do it. I want to do it if it was just to borrow money and see what would happen. But that's my answer there.
Starting point is 00:24:46 Let's see the next question. Here's a question from someone. I can't even pronounce your name because it looks like you're from somewhere in another country. I don't know what that name is. Who's asking, do you still play handball? Yes, I still play handball. The Pan Am Games is happening right now, actually, as I speak.
Starting point is 00:25:01 And we did not qualify for the Pan American Games, unfortunately. And that's the qualifier for the next Olympics in Rio. So right now, I'm still playing handball. I haven't played in a few months, actually. But I'm committed to playing when the next USA tournament happens. And we just don't know when that will be. Here's an interesting question from Chris Maxwell Rose. Is there any area where greatness cannot be cultivated but only achieved through life's unexpected experiences? That's an interesting question. I believe that you can achieve greatness in any area of your life. But I think what you're trying to get at is, are you only, in some instances, only able to achieve greatness when you have
Starting point is 00:25:41 an unexpected experience or go through a difficult time in life. And I think the adversity, I would have to say yes, I think the adversity is what cultivates greatness. The challenges cultivate amazingness, right? Without these challenges, without the downs, without the lows, without the adversity, we wouldn't be able to see what we're made of. We wouldn't be able to see if we can make it work, if we can rise to the top, if we can rise to the occasion. So I think these unexpected experiences in life is actually what cultivate greatness in us. It's tough because we want to live a happy life. We don't want to deal with a lot of pain. It's not fun. But when we do, we always come out bigger and better a lot of the times if we're determined to be so.
Starting point is 00:26:34 Or we can allow it to control us and hold us back and live in fear. And so that's kind of like the quest and the journey we live on. We can either rise to the occasion when we experience pain and doubt and uncertainty and fear and confusion and frustration, or we can let it control us. And I think greatness comes from that adversity where we either become great or we stay average through the adversity. Hopefully that answers that question, Chris. Oh, here's an interesting question.
Starting point is 00:27:03 What is a healthy amount of ego or how do you know how much success is enough? I want to do things that require being above others but don't want to step on people. I don't want narcissism to take over me, but I don't want to sit and do nothing with my life as well. This is an interesting question, Luis. do nothing with my life as well. This is an interesting question, Luis. What is a healthy amount of ego? I'll answer it with this. When I think about sports athletes, some of the great athletes, they have something in common. Some of the best athletes in the world have something in common, and that's a firm belief. They have a belief in usually one of two things, one themselves or two, God in a higher power who's supporting them.
Starting point is 00:27:49 And it's interesting because you'll see athletes being interviewed after the Super Bowl or this and that, the big wins. And you'll notice that they're either talking about how great they are or they give all the glory to God. And they have this belief either way. So I think no matter what, you've got to have a certain amount of confidence. You've got to have a certain amount of belief that you or the energy that something else is channeling through you is going to make you great.
Starting point is 00:28:16 And because of that energy and that belief, you are great and you will achieve great things. So you've got to have that confidence somehow. Now, whether you channel it through a higher energy or higher being, it's still you believing that you're great through that energy. Now you just deflect it and you put it on something else. You don't have to put it on your own, your own ego, but either way, you're still a strong believer that you are going to win and that you have an amazing ability and you are confident and you are the best through this energy or through yourself. So I think you got to learn how to navigate that mental capacity, that energy.
Starting point is 00:28:57 Am I going to be a cocky winner or business success or am I going to be a humble human being through the confidence? And I think it's a dance. I could probably easily be told that I'm a cocky, egotistical headcase for some people because I promote stuff online. Just because I put photos of myself online, people could say that I'm egotistical. But I try to do it in a way that's building my brand that's also expressing gratitude, humility, acknowledgement for other people. Like I'm constantly being grateful for what I'm achieving. So I'm not just trying to be like, oh, look at me. I'm the best in the world.
Starting point is 00:29:37 I'm number one, bitches. You know, I'm not trying to put that out there. And if I do, please someone slap me. to put that out there. And if I do, please someone slap me. But you also have to have confidence in what you're creating and who you are and your skills. So there's a dance from not being narcissistic, but also rising to the top. Let me see some couple more. I'll go through two or three more questions. And then we'll finish this up. I see a lot of questions that came through here. Christopher Hill said,
Starting point is 00:30:09 your friends with some big names, you've interviewed them and others. What have you most learned from them? Something actionable. Most learned from the big names. I would say they all have rituals and they all have a certain mindset. So they all follow certain rituals and habits in the morning and most of them at night
Starting point is 00:30:26 or throughout the day. Some of them all look different, but they all have something that keeps them on track to achieving greatness in their lives. And they all have a specific type of positive, open mindset. They're not fixed on the world being a certain way, life being hard, things being challenging. They're open to possibilities and they're positive. So I would say if you create rituals in your life and habits in your life that you follow, you're open to possibilities and you're open to questioning everything. I think a lot of them have curiosity. They're, they, they question everything. Even the things that they think they know,
Starting point is 00:31:08 they're open to questioning it and they're open to being wrong. And then they have a positive mindset throughout the day. Now stuff happens to them on, on a big scale, just like it happens to the rest of us. And, uh, you know, they go through their mixed emotions, but I believe they have a positive mindset most of the time. That would be powerful to live by. Daniel said, when you knew what you know now 20 years ago, what would you do different? How would you start with online marketing? 20 years ago, I was 12.
Starting point is 00:31:39 I was just trying to get girls to like me when I was 12 and try to make it through puberty then. to get girls to like me when I was 12 and try to make it through puberty then. But let's say if I knew what I know eight years ago or 10 years ago, how would I start with online marketing? One, I would build a list. I would create content around an expertise and work on building an email list as the quality of the list and as fast and as big of a list as I can make it. That's number one. Number two, I would create an online course. I would create an online course because that's how people are making so much money today. They're selling information. They're selling content. And the online education business and industry is supposed to be $107 billion industry in 2015.
Starting point is 00:32:29 So it's a huge industry. There's so many online colleges because every university is going online now because that's where the money is. There's low overhead, easy access. You don't have to trade your time for an online course. So I would create a course or courses. And then the third thing is I was focused on becoming a master at marketing and sales. And I would specifically use webinars because that's the number one tool to get in front of the most amount of people, create connection, deliver free content, and then sell something at the end. There's no other way that you can sell as much and as fast than with a webinar, a blog
Starting point is 00:33:10 post, a video, a meetup. Nothing else is going to sell as fast to leverage your time, your money, and your information as a webinar will today. So that's what I would say. One is build your list. Two is to create a course, a digital course. And three is to master marketing and sales and specifically with webinars
Starting point is 00:33:34 because that's what all the entrepreneurs are doing. They're using webinars now. All right, there's a bunch of more questions here, but I might wrap it up. Actually, let's do one more question I see from Joey, who said, Hey, Lewis, when watching videos, reading books and talking to very successful people, I always seem to have an unanswered question or simply said, an aspect in which always seems empty. Many people talk about the one thing, the one main things in the beginning, that type
Starting point is 00:34:08 of journey is to find your passion or simply strive towards something you like, etc. I want to know, how do you find your passion and how do you know if it's the right one? How do you find what you really like? There are many things I like in life, but how do I find it? From Joey. That's a great question. So how do you find your passion but how do I find it? From Joey. That's a great question. So how do you find your passion and how do you know it's the right one? Well, I think you take the pressure off yourself first of finding the right one. That's the first step. Take the pressure
Starting point is 00:34:37 off of finding the right one of your passion to follow. Because I've got lots of passions. And as entrepreneurs, you don't have to just be stuck on doing one thing. You can do multiple things if you want to, or you can build one thing up and then stop doing it and then start a new thing. So for me, I was in a similar place. I didn't really know what my passion was when I started out. I was in sports, I played football.
Starting point is 00:35:00 So I thought I wanted to stay in the sports world, but I was really interested in learning about LinkedIn and this online marketing thing. And as I was building up to stay in the sports world, but I was really interested in learning about LinkedIn and this online marketing thing. And as I was building up my expertise in it, I started teaching others and had fun with that. So I found that that was a passion that I could teach and make money around. Now I'm constantly following my passion and focusing on that. And I'm doing multiple things.
Starting point is 00:35:21 I've got multiple products. I've got books. I've got podcasts. I'm doing speaking workshops. I'm doing the things that I want got multiple products. I've got books. I've got podcasts. I'm doing speaking workshops. I'm doing the things that I want to do, the things that I love. What I would say about finding your passion is I know you're in fitness, Joey, it looks like. So what I would do is stay in the fitness world. If that's what you love doing, if that's what inspires you, then be in that and find something you can make money full time in that industry.
Starting point is 00:35:44 And it could be in a lot of different ways. It could be building your own profile and doing online coaching. It could be personal training. It could be creating courses online. It could be a merchandise company. You could be an affiliate for other companies, all these different things that you could do. So I would say don't focus on finding the right one right now.
Starting point is 00:36:04 Focusing on just doing things that make you happy, doing things that are fun for you, and then figuring out a way to package that information to make money around that. And then when you're not happy with it anymore, go on to the next thing. We've got a lot of different things we can do in life. And I would say take it one day at a time. Have a vision for what you want to create, how you want to feel, how you want to be, and the business you want to build in the fitness industry or whatever that is right now. But when that's done and you're not feeling excited about it anymore, it's okay to let it go. I built a company and I sold it because I wasn't happy
Starting point is 00:36:41 with it anymore. And I put a lot of energy and hard work into it, but it got to the point where it was okay to let it go and you don't have to hold on to something forever. So hopefully that answered your question, Joey. There was a bunch of other questions came in, but I want to start with that and get your feedback on this. If you liked this style of Q&A, listener Q&A, then let me know and leave a comment over on the blog or on Facebook or on Instagram. And let me know if you enjoyed this. And if you would like more of these, maybe I'll do them once a month or something and see what questions you guys have. Hopefully it was some, this was some helpful insights. I love you guys. Thank you so much. You know what time it is. It's time to go out there and do something great. Outro Music

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