The School of Greatness - 326 Donny Deutsch on Executing Your Big Idea

Episode Date: May 9, 2016

"Only sell your business for one reason -- because you're ready to do something else." - Donny Deutsch If you enjoyed this episode, check out show notes, video, and more at http://lewishowes.com/326

This is episode number 326 with Donnie Deutsch. Welcome to the School of Greatness. My name is Lewis Howes, former pro athlete turned lifestyle entrepreneur. And each week we bring you an inspiring person or message to help you discover how to unlock your inner greatness. Thanks for spending some time with me today. Now let the class begin. Welcome everyone to this episode.

I am super pumped. We've got the man, the myth, the legend, Donnie Deutch on. I'm going to introduce you to who Donnie is here in just a second because he's a big inspiration to me and I'm super pumped about this interview. Now, let me introduce you to our incredible guest today. His name is Donnie Deutsch and he is a TV personality and former CEO of one of the world's leading advertising agencies. He was previously the host of CNBC's talk show, The Big Idea with Donnie Deutsch and is currently a regular on MSNBC's Morning Joe. He is also an author and wrote and starred in a comedic series

that premiered on USA Network called Donnie. Now, this is a guy that literally was inspiring me when I was on my sister's couch. Many of you who have listened to The School of Greatness for a long time now, you know about my story that I was injured, a professional football player, was on my sister's couch, and really had no clue what I was going to do for the rest of my life when I was 23, 24 years old. And there was this show on TV called The Big Idea by Donny Deutsch.

And it was like the Bible for me at the time for business and inspiration and entrepreneurship. I devoured. I couldn't wait each week for this show to come out. It was so inspiring for me. It gave me so much wisdom. And I just learned so much from the people he interviewed, his process, his positivity. And I said, hey, when I do this podcast, I've got to get Donnie on because he's just been a big inspiration for me. And so many people that I've told I am having Donnie on continue to tell me the same thing.

Wow, I watched his show all the time and loved his show. You know, it was kind of like pre-Shark Tank. It was like the show to watch for anyone who wanted to be an entrepreneur. So I hope you guys enjoy this one. Some of the things we cover today are about the advertising industry and is it relevant today considering all the social media platforms out there. What the biggest fear entrepreneurs face when starting a company. Again, here's a guy who's interviewed everyone who really knows what it's like. He's also sold a company for a quarter of a billion dollars as well. Why short meetings are the most effective when you're running your business.

well, why short meetings are the most effective when you're running your business. We also talk about the danger of being wrapped in the pillow of success and what that actually means, the danger of being trapped in the pillow of success. I thought this was really interesting for me to listen to when he talked about that. And also why Donnie is fascinated by Donald Trump, not necessarily agrees with everything he says, but why he is fascinated with Donald Trump. Not necessarily agrees with everything he says, but why he is fascinated with Donald Trump. That and so much more on this episode with the one, the only, Donnie Deutsch. Well, I'm here with Donnie Deutsch. It's good to meet you. Thanks for being on the show. Thanks for having me.

I appreciate it. I want to start off with, I like to start my days with gratitude. So I'm curious, what are you most grateful for today? My family. I know it sounds like a trite answer, but my kids. Yeah. I have three amazing daughters. Yeah. So that's number one by far.

Okay, cool. Yeah. And who was the most influential person in your life growing up, would you say? Most influential by far was my dad in every way. Just informing me as a person with values. I went to work for him when I was a young man. So I kind of learned my craft under him and just learned how to behave as a man. And he's my hero.

I lost him a few years ago. But he was the kind of the best human I've met in my life. You know, it's hard to be objective when it's your own dad. Right. But just if I've met 17,494 humans in my life, he's the best I've met. Yeah. What do you think is the characteristic that makes him so, you know, so? Just selfless, true to his values, honest, hardworking, loving, caring, just a decent

man through and through. Would you ever, would you say there was anything missing from him that you would have liked to have seen? No. No. No. I mean, nobody has everything. You know what I mean? No. No. Okay, cool. Before I really dive into this, the big idea was a huge inspiration for me. Oh, great. Thank you. I started watching it right when I was going to play professional football, and then I got injured. And I didn't know anything about business or entrepreneurship. I want to hear about this football.

You play college ball? I play college ball. I transferred around to a bunch of D3, D2 schools. And then my dream was to play in the NFL. Okay. And I went to the NFL Combine. I did pretty well. I played wide receiver.

Okay. But I was a little bit too slow. Right. I ran about 4'6", 40. And as a tall white guy, it's kind of like, eh, you need that 4'4". So I went to play arena football, and then I got injured. And I was sleeping on my sister's couch for two years, recovering from a surgery. And I started really watching the big idea.

And I had no clue about entrepreneurship or business, but it was like the most inspiring thing every single week. That's wonderful. about entrepreneurship or business, but it was like the most inspiring thing every single week. That's wonderful. And when it canceled, or when it was done, not canceled,

when it was done, it was like so depressing for me because I was starving for that information. Oh, that's nice to hear. That was a fun show. It was amazing. It was like pre-entrepreneur shows, pre-shark tank.

Yes, it really was. It was the show. It was very interesting. It was actually a little ahead of its time. It ended its run at the end of 08. It was on for about four and a half years because at that point, the economy was falling apart. It was very hard to tell people, go for your American dream. Banks aren't lending money.

But yes, it was out of its time. And particularly, it's interesting, you look at Shark Tank. And we did a whole series on the show of elevator pitches where people would pitch products to three people. I mean, it really was the precursor. It was interesting. When the show ended, Mark Burnett called me. He says, I'm bringing this show to the U.S. It's called Dragon's Den Around the World.

It's a shark tank. In Canada, it was big. Yeah, I want you to be one of the sharks. I had just finished The Big Idea, and I kind of didn't want to just stay in that same entrepreneur spot. I wanted to go broader, so I passed on it. But they've done a great job with that. But that was one of my great prides in my life is I'll walk the streets and somebody will say the very same thing to me. And it was, it was nice. It was a game changer,

man. It was like, thank you. I remember I would talk about it all week because I didn't know anything about entrepreneurship. So you're really speaking to me. Yeah. And what was nice was we had everybody from Bill Gates on down to women, you know, the great businesses of the the world down to women who were making cookies in their basement and starting a business that way. And the lessons were all very similar. It was very interesting. You talk to any great entrepreneur and you say, what's the key to success? And they'll say the same three or four things.

Find what you're passionate about. Don't be afraid to fail. Keep getting up. Surround yourself with great people. And they also say it's interesting. Had they known what they didn't know, they never would have gone into business because it's too overwhelming. So you also need that sense of naive jubilance, if you will, to empower you to go because the obstacles, there are so many of them. Right. Now, why did you want to do that show? because the obstacles, there are so many of them.

Right. Now, why did you want to do that show? I, you know, after I sold the agency and I was kind of looking for my next act, I had, was always very visible in the media as an ad guy. I was kind of the go-to ad guy. You were on TV all the time already. Yeah, if they wanted comments on the Super Bowl or a celebrity or this, I kind of became one of the faces of the industry. And I, every time I did TV, I loved it. And producers would say, wow, you're good at this.

You should do that. And then I started to talk to some people, some agents at William Morris. And one thing led to the next. And I just kind of got a, we did a pilot at CNBC. And then we did kind of like a weekly talk show on Sunday nights for, it was like an eight-week run. And McEnroe then had a show at the time that was a nightly show that wasn't doing well and I kind of somehow ended up in that spot and it happened.

Amazing. What would you say is the most memorable moment from that? Maybe the most memorable interview? Wow. I don't know if there's one interview that stood out. You know it was interesting the show had a bunch of different iterations and for a while we were doing

a lot of celebrity interviews which was fun. I mean, the range of people we got out to CNBC in New Jersey, it was really incredible. Then they wanted us

to kind of move it a little more on brand for CNBC. I still felt it was on brand because it was a CEO interviewing, you know,

tastemakers and success. But then we moved it to more the entrepreneurship thing and, you know, tastemakers and success. But then we moved it to more of the entrepreneurship thing. And, you know, there wasn't one particular interview that stood out. It was just the whole experience was great. What would you say is the biggest challenge, do you think? The biggest challenge is doing a show every day.

It was starting with a blank piece of paper, particularly a show that doesn't have the news to play off. You know, just about every strip show on television. Okay, if you're putting on a show on CNN or MSNBC or Fox or even a Kelly Ripper type show or a Today show or any show that is a daily show is playing off daily, day and night stuff. What happened last night. Whereas we're starting with a blank piece of paper every day. We didn't have the news. And today, Donald Trump did this. So it was very

hard to do a nightly show with a blank piece of paper and create 44 minutes of content every single day when you don't have the news. Because basically, when you're producing a daily show, usually what happens is at 10 in the morning, they go, OK, what's happening in the world? Oh, this is good. We didn't have that. So it was a challenge to do that. But we did it. Right. Amazing. Now, I read that you have ADD. Is that true? You know, I've never been diagnosed. I'm pretty sure just about every successful person I know has ADD. Right. You know, all my friends growing up, but we didn't have diagnoses then. Sure, sure, sure. We figured out coping skills. Right, right. I know once I went into business,

it was very interesting is that when people would be presenting to me, they needed to, everybody, they were taught, get it out in two minutes and you're going to lose them. Of course, they'd be presenting to me. I'd go, okay, got it, got it, got it. So it's perfect for you. Yeah. So, well, no, I'm just saying, lucky I owned my own company because if I had to be on the other side of the table.

You'd be. Yeah, because I could. One of the reasons I sold my company was beyond getting a shitload of money. And I was a little bored with it, but I would go into three-hour meetings and I knew that I was going to end in three minutes and I would have to just sit there for three hours and my leg would start shaking. So in this country,

we have a tremendous capacity to meet. Whereas all over corporate America now, there are people sitting in meetings, three-hour meetings that could be done in 20 minutes, and there are 16 people in the meeting and it could be done in four people. Just incredible. It's a waste of time. Yeah. We are a country of meters, and obviously we need to connect with our coworkers during the day, but I always wonder, and I give speeches about this, you'll see a meeting that's set, okay,

meetings from 9 to 11. If you set that same meeting from 9 to 9.30, the same thing would get done, and actually it would probably get done better. Yeah, it's more about the execution than it is about the meetings all the time, right? Yeah. What was your dream growing up? Did you want to be this big advertising? No, I didn't have a specific. I don't remember as a kid. I mean, I'm sure when I was six, I wanted to be an astronaut or a ballplayer or something like that. But I didn't remember in high school and college. I knew I wanted to do something that was both creative and business at the same time. I'm not a fine artist. I'm not an actor, an artiste. And I don't think I could have been happy just being on Wall Street or I needed something that used both sides of the brain. And so that's why it was either going to

be advertising or television or movies or some content-driven industry that brought commerce and some type of art form together. And were you working with your dad right after college? No, I went first out of college. I worked for Ogilvy May, their large agency, for about a year. I kind of sucked at it. Would not have done well in big corporate structure. I remember I was assistant account executive on Maxwell House Coffee, and I was in the bullpen. I would sit, it was one of those little partition offices and

I'd stand on my chair and look out at everybody over the, in the, you know, cause I just felt so contained and, uh, did that for a year and then kicked around for a year or two and then went to work for my dad. Okay, cool. And then how long was it until you started working with your dad until you took over the company? Um, It was probably about six or seven years. Six or seven years. I'd say... So you were pretty young. Yeah, I was in my early 30s.

Wow. That's a pretty big responsibility. Which is why I did a lot of stupid things. You know, it was interesting. In my old days in the ad business, I was known as kind of like a bad boy of advertising, and I would say these outrageous things and be very provocative. And it actually worked for our business. And part of it is because I was just a young guy

running a company. When you're a young guy, you say stupid things. You know, you're fearless. He goes out there. I was going through, we talked about my dad earlier. I was going through a bunch. I didn't know this left piss where he saved every press clipping we ever had.

And I was going through some of these old press clippings and shit that I used to do. I just was, what the hell? What was wrong? And it ended up working. But ignorance is bliss. And you're fearless. You're getting clients.

You're not worried about it. Yeah. I would say outrageous things. And I would piss people off. That's what happens when you're in your thirties running a company. Yeah. Now do you feel like advertising is still relevant today with all the social media and the, of course it is, you know, it, look, the, the, the game of, okay, you know, I got a beer to sell or I got a car to sell and you're a consumer, you're going to consume it is never changing.

You know, we are a capitalistic system. We consume products. So the game of wherever the eyeballs are, how do I pay to be a part of that, get it in front of that eyeball? So whether it is now on a mobile phone, now on a smartphone versus a TV screen versus a billboard versus... So that game of consumer, content provider,

somebody selling shit, that triangle is never going to go away. It's just going to take different forms. So when my 12-year-old daughter is sitting at breakfast this morning and she's got her iPhone and she's got her iPad and she's going from... The TV's on and...

The TV's on and... No, the TV's not even on. And she's going from Snapchat to Instagram to texting her friends to this. You know, there will be, and there already are, obviously, you know, ads showing up there. And that's the way she'll be sold to. So that's not changing. You know, call it what you want. You know, but it's never changing.

Advertising, as we tend to think of it, we still think of it as a TV commercial. So obviously that's changing. But the overall game is not changing, just the way the pieces are moved around. Yeah. When you're coming up with an idea to pitch an ad to a brand, what's the process about? Is it always coming back to the story and the heart of things? Or is it different for every brand? Well, every situation is different, but what's similar,

what the right way to approach things are is, first of all, somebody has a product, a brand, and you have to look at the authenticity of that brand, understand what is the value system of that brand. Every brand stands for a core set of values. That's what brand is. And say, okay, how do I unearth that and attach it to a value system of an audience

that's going to connect it? And what can I plug and play into there? And put a great anthemic overall feeling to a brand that can connect with human beings in a very human, real way. And that doesn't change. You know, and that's the kind of essence of great advertising. What's the best ad you've ever, that you're most proud of?

You know, the overall thing I was associated with was probably working on the Clinton campaign in 92. You know, just being a part of that was so exciting. Overall, the work we did over the years for Ikea. Because, look, when you're doing advertising, your job is to create shareholder value and sell shit. It's a commerce. But when you can kind of somehow move a moral imperative forward, we did this campaign in the early 90s for Ikea, where we showed all these alternative lifestyles buying furniture. We showed two gay guys. This is 1993. I mean, I remember some advertisers got lauded a year ago, in the year you know 16 or 15 and we were doing this i mean it was insane that we did this and the client was so brave we just showed two dudes shopping for

furniture you know nothing you know they were just two guys we never even said oh these are holding hands or anything like no they were gay guys and they were talking starting a life together and looking for furniture just two dudes and it you the letters, the love letters and hate letters we got. And we showed an interracial couple, a couple trying to adopt a baby and having a hard time. Things that you just didn't see at the time, very inclusionary, because that was Ikea's brand, we're for everyone. So when you can sell stuff and obviously meet the client's business objective, but at the same time, move the needle culturally, morally, as our society moves forward. That's very rewarding.

That's cool. What do you think is the biggest challenge that most entrepreneurs face when they're starting to launch something? Is it just the fear of failure? Is it the fear of looking bad? Is it they don't build the right teams? Well, you can't have a fear of failure, because failure is going to be part of any component. I think the fear is more of the unknown. By definition, every stage you get to, you're not properly prepared for. Because the perfect example, let's say you're building an agency. And to get from zero in billings to 100 million needs a certain type of creative work, needs a certain team. And chances are, to get from 100 million to a billion needs different type of work. So it's staying true to your core values,

but being able to evolve and grow. So you take Mark Zuckerberg, and obviously it started with him just having a great idea. We've all seen the movie, know where it started. But then now it's a completely different skill set as he's the CEO of the fourth largest company in the world, yet still he's got to maintain those same core values. Very interesting as we talk.

You're seeing for the first time Apple have some backward movement, if you will, as the first time they haven't grown. No coincidence. I always say it takes five to seven years when a core management team changes or the founder is lifted out for it to show. So now it's however many years later, the jobs is gone. And all of a sudden, maybe there aren't those new products in the pipeline anymore. And that's what always drove that company. It's not cost-cutting and it's not. So as big as the company gets, it still needs that same core value that got them

out, but at the same time, evolving and changing. Right. Where are you headed next? I mean, you've done so much in your career. I don't fucking know. You know, that's it. It's, you know, part of the exciting part, but also the very challenging part of my life. You know, when you have a job, when you're building a company,

you're CEO, you come to work every day, you do this and you, you know, and that's one of the reasons I sold my company is I got wrapped in what I call the pillow of success. Pillow of success? Yeah, when you're successful and you're one of the one-tenth of 1% of people that get self-actualized and you make a lot of money

and you love what you do, there's no margin of error anymore. It's just degrees of success. Do we grow 9%? Do I do this? And to me, the exciting part is the unknown. So I keep trying to recreate the mountain. And so whether it's doing the big idea or I just finished writing and creating a scripted show.

And it's like, is it coming back? I don't know. And so that kind of is exciting. It keeps me fresh. It's new math. It's new marbles. I can fail. And that's exciting.

It keeps me young. But on the other hand, it's more challenging because it's new marbles. I can fail. And that's exciting. It keeps me young. But on the other hand, it's more challenging because it's not a straight line. So if my USA show doesn't come back, okay, what's next? And you've got to keep topping it. And so it's a blessing and a curse at the same time. I mean, I call Steph and go, okay, what the fuck am I doing now? Yeah, because it's kind of like when you've reached this level of success, it's like how do you stay motivated to keep going?

That's it. I've got everything I need level of success, it's like, how do you stay motivated to keep going? That's it. I've got everything I need. But that's it. I create everything. I get up this morning, and if I don't have my next project in front of me that I'm pumped about, I'm depressed. I don't look around and go, oh, I've made a lot of money, or I did all these things. That's in the past. You start dying slowly if you're not doing anything inspiring.

Yeah, I mean, that's the past. And what's interesting also, if you're fortunate and you've had some really neat successes like I've had, that's the past. It doesn't, and it just, it's, and what's interesting also, if you're fortunate and you've had some really neat successes like I've had, the bar gets raised. Right. In your own mind.

Right. It's not nobody else's mind. Nobody gives a fuck what you're doing, you know? But in your own mind. So I'm a prisoner now that I just did to me what was the pinnacle of, brought everything together,

writing and creating a scripted series based on a faux version of my life that brought all my skills together, creative, business, advertising. And it's okay, where do I go from there? How do I top that? And it's a challenge. It's a real, but I'll get there.

Wow. Do you do investing for young startup entrepreneurs? I invest money. Investing money doesn't turn me on. By the way, I could be investing in companies. I need a toy. I need a thing that I'm building, that I'm putting new sticks into.

That's what gets me pumped when I get up in the morning. Not that, oh, wow, I invested in that company. I got a 37% return. There's more money. Yeah, I mean, look, I want to do well financially and stay financially healthy. But it doesn't excite you as much. That's not going to fill my day.

That's what I always say to people. Only sell your business for one reason. Because you're ready to do something else. Because you can't go visit your money every day. Wow, this person got $1.6 billion. Great. Okay, and now you buy your two houses and a car, whatever you want to do with that money.

And then you're financially secure, which is amazing, but you can't go visit. What are you doing today? I'm going to the bank and look at my money. And you know what I mean? You can't, so you,

you gotta be able to fill up that space. Yeah. What would you say you're most proud of that? Most people don't know about you. Maybe something small that you've not really announced. I mean, I think, and I,

of course i got the playbook from my dad i think i'm a really great dad yeah you know it's a kind of weird thing to say but i think i'm really good at i mean i love my kids more life but i think i'm good at the actual skill set i mean you know i've talked a lot about this that i want to write a book or an article called little people management that same things that work in business, motivation, structure, incentive, discipline, consequence, work with raising little kids. Now, it all starts with love, obviously, unconditionally, and it's from the heart. But I never understand parents that can't control a seven-year-old kid.

I mean, just like an employee, not to call them employees, but a person can get basically demoted. I can take my kid's play date away. They can't take my play date away. It's very simple. Kids are narcissists. And just like employees, understanding what motivates them and what is important to them, it's the same thing with kids. It's not hard. And I'm good at the skill set of it. And we have a lot of fun together. I have three three girls so i think that that's probably no i'm not saying that no and i wouldn't you know nobody would know if they didn't really know me and the other thing is and this is ironic because my public persona going back my ad days is brash you know arrogant right and i'm actually a very kind, nice person, and have lifelong friends, and that

would not be, like it's a stupid thing to say out loud, and that was part of why I did my show, to kind of make fun of a public persona, of kind of this New York, you know, well-to-do asshole, you know, whereas I'm actually a very kind man. And that does not always, shame on me, that doesn't always show. Sure, sure. Those are the things. Final few questions I have for you.

Who's inspiring you in the world right now? Either a man or woman that you're like, I just really admire what they're doing in life and business and, you know, with the world. Right now, and it's going to be a weird answer, is Trump. I mean, it's a very loaded car. I know Donald for a long time. I mean, Stephanie's life, whatever you...

Well, I'll tell you why. I mean, it's just, forget, I disagree with most of his political views. I like him personally because he's a good dad and we've known each other and his employees are very loyal to him. I mean, obviously, things he said about Muslims and the wall, and I don't get why he's saying those things he you know he said about muslims and the wall and i don't get why he's saying those things i you know obviously there's but the fact the the hubris the ability

the brilliance to just all of a sudden now be the republican it's just stunning. It's unbelievable. Which just really shows you anybody can do anything. And I just marvel at it. So, you know, I don't know if the word is right. I'm just, that right now, I am so taken with. The thing I,

this guy has been able to do this and has somehow morphed into this bulletproof brand. That's unreal. That no matter what he does, helps him, because even when it's stupid or ridiculous, well, at least he says it like it is. It's this amalgam of things that have come together

to this now Donald Trump running for president show that is just stunning. So that is, I don't want to say it was inspiring me, but it has caught my attention to just everything that is incredible and up in this world right now. You know, uh, it's hard to find something that matches that right now. Sure. Sure. Um, since we were talking about tattoos beforehand, uh, you don't have any tattoos. I know what I would, you know, it's interestingly enough, cause this is embarrassing to say when I go on vacate, this is so lame. When I go on vacation with my kids to Florida,

there's a guy on the beach that always comes up with these henna tattoos. I always get a fake tattoo for a week, like a loser. The biggest loser thing anybody can do. I just think it's so cool. I never would do it because I would look like such a cheese ball. 58-year-old Jewish girl getting a tattoo. It's cool. Personally, I'm going to say one horribly sexist thing.

I don't like tattoos on women. Just me. No matter what it is. Personally, just don't like it. My daughters will be officially disowned if they ever attempt to do that. Not really, but will work very hard to keep their body ink-free. Why do you want to know about tattoos? Well, I'm curious.

If you had to have a tattoo on your forehead, if it was a word or a saying that was reversed, so every time you went into a mirror, only you could read it, what would that be? What would that be that you would see to yourself every single day? One word? A word or a sentence or a phrase.

You look in the mirror every morning. What is it? Keep going. Keep going. Cool. There's a question I use at the end. morning. What is it? Keep going. Keep going. Cool. There's a question I use at the end. It's called the three truths.

Okay. Now, let's say in many, many years from now it's your last day. Okay. And the books you've written, the shows you've done, the movies you've produced,

whatever you've created ever has been erased from time. And everyone's there, everyone's happy, but it's your last day. And you have a piece of paper and they say, we want you to write down three truths. The three things that you know to be true about everything you learned that would be what you'd be giving to us since we don't have

anything else of yours to watch, to read. Three truths about me as a person or just lessons about life? Three lessons, three things that you know to be true about your life experience that you would pass on. About life or my life? My life. Okay. Um, your three truths, be the best person you can be. Um, nobody knows about, uh, and have fun. Yeah. Before I ask the final question, where should we be sending people to? Where do you hang out with? Where do you hang out online the most? Or what should we be watching of yours? Like porn sites I go to?

Exactly, yeah. Your social media. Like Pornhub? That's probably my favorite. Okay, cool. That's where I hang out. But where should we be connecting with you? Oh, I'm sorry.

I misunderstood. Where do I spend most of my time online? He still got it. He still got it. I misunderstood. I thought, where do I spend most of my time? He's still got it. He's still got it. Publicist. He didn't just say that. By the way, I do a call-in show on Sirius where women call in and talk about their problems and the issues.

I give them guy advice. And a woman calls up, my husband watches porn. I'm like, and? Right, right. I said, men watch porn. It's okay. When is that show? It's noon Eastern time on

Wednesdays on Sirius 109. Dialing Donnie. Where would you connect online? Instagram? Your Instagram, are you there the most? Or Twitter? Or where do people... Instagram, Donnie J. Deutsch. One word, Twitter.

Those are the two places. Before I ask the final question, Donny J. Deutsch, one word, J-A-Y, Twitter. Those are the two places. Okay, cool. Before I ask the final question, Donny, I want to acknowledge you for a moment. Okay. For being true to yourself. Thank you. And for inspiring so many people with everything you've done.

I mean, again, you inspired me when I was down and out. Made my day. And just you're a great example of what's possible. That's very kind of you. You're a great symbol of inspiration. I've been very, very, very lucky. That's the other thing. You also have to appreciate any successful person, if they got their head straight,

we'll say luck plays a real part in it also. Final question is what's your definition of greatness? Greatness, well, is fearlessly trying to make a difference without worrying about consequences. Donnie Noyce, thanks for coming on. Pleasure, man. Appreciate it. There you have it, guys.

I hope you enjoyed this episode with Donnie. I had an incredible time connecting with him. And special shout-out and thanks to Stephanie Jones for helping me facilitate that introduction, who's an incredible publicist out of New York City and who's been working with Donnie for a number of years. I think she said 10 to 15 years. She's the one who facilitated that intro. So big thank you to you, Stephanie, for all of your support in making this happen. Also, we're doing a lot more on YouTube, guys.

We hit over 54,000 subscribers, I think. We're just pumping out incredible, inspiring interviews and content more on YouTube, guys. We hit over 54,000 subscribers, I think. We're just pumping out incredible, inspiring interviews and content over on YouTube. I'm going to be doing a lot more business and entrepreneurship content myself because so many of you are asking me to do more information by me, just solo. Not only interview great people, but also come on and share my wisdom. So I'm going to be doing more content there. If you want to see behind the scenes of what it's like to be a lifestyle entrepreneur, if you want to see how my day-to-day looks like, how I run my business, my team, how I'm working out, how I'm training for the USA National Handball Team, building my business,

traveling the world, giving speeches, writing books, all the things that I'm doing, running my podcast, doing the interviews with people. If you want to see what that's like, go over to Snapchat and follow me on Snapchat, Lewis underscore house. I'm posting pretty much daily over there, all behind the scenes stuff. I'm only trying to show you some of the best stuff, but check it out there. I'm spending a lot more time there and people seem to love it. I'm going to be posting more there and also on YouTube.

So I love you guys. Again, please share this out. Sign up for the summit at summitofgreatness.com. Let me know what you guys think. And I'm super grateful that you're here each and every Monday, Wednesday, and Friday. We release new episodes, and I'm only bringing the goods to you. We've got Stacey London coming up next, one of my new friends who's been an incredible person and big supporter of everything I'm doing. She's coming up next on the podcast, so stay tuned for that.

And you guys know what time it is. It's time to go out there and do something great. Thank you.