The School of Greatness - 497 Why the Happiest People Are Rich with Grant Cardone

Episode Date: June 14, 2017

"Why fake it til you make it? Why not just make it?" - Grant Cardone If you enjoyed this episode, check out show notes, video, and more at http://lewishowes.com/497

This is episode number 497 with New York Times best-selling author Grant Cardone. Welcome to the School of Greatness. My name is Lewis Howes, a former pro-athlete turned lifestyle entrepreneur. And each week we bring you an inspiring person or message to help you discover how to unlock your inner greatness. Thanks for spending some time with me today. Now let the class begin. We have an incredible individual in the house today

at the School of Greatness studios here in Los Angeles. His name is Grant Cardone, and he is an internationally renowned business and sales expert. He is the author of seven sales and business books, including the New York Times bestseller, If You're Not First, You're Last. He's a creator of customized sales training programs

for Fortune 500 companies, small businesses, success-minded individuals, and entrepreneurs. He's a dynamic speaker. He's been featured on a lot of major press, and he is one of the most authentically aggressive individuals I've seen online. He's got a massive following of millions of followers on Facebook and YouTube and Instagram and everywhere online. He is a love him or hate him type of guy,

and he's a guy that I've really enjoyed to get to know over the years and someone that I've actually learned a ton from. He is extremely successful at making lots and lots of money. So in this episode, we talk about the real reason why Grant is obsessed with making money and why you should be as well, why people hate sales and how to teach kids a better mindset around this principle, how to avoid getting stuck being in the middle class, why you should not save your money, the importance of doing work that you hate, and so much more that we dive into.

We talk about his relationship experience with his wife and how he's built in his work and marriage experience together. We cover so many powerful things, guys. This blew me away and I think it's going to blow you away as well. So make sure you share this episode with your friends, lewishouse.com slash 497. Now, without further ado, let me introduce to you the one, the only, Grant Cardone. Welcome, everyone, to the School of Greatness podcast. We've got Grant Cardone in the house, who is one of my favorite people.

Come on, man. Come on, man. Good to see you, man. You know it's mutual. I'm super grateful you're here. We just did a mastermind weekend where I saw you were in town. You landed on your jet, and I was like, oh, he's in LA. We got to get him to come do a Q&A with my group of entrepreneurs.

And you just blew the house up. People were so inspired by your story. And I think the thing that got them. You had a good audience, man. You had a great audience. Great audience. I told you outside, I said, look, the speaker's only as good as the audience is that's true i've always believed that yeah they were super engaged and i think the thing i love about you the most is your what did i call

it like you're unapologetically authentic authentic or aggressively aggressively uh authentically aggressive or something like it was a man i said dude we're going to an a meeting man we have 12 steps authentically aggressive or something like that. It was AA, man. I said, dude, we're going to an AA meeting, man. We're going to have 12 steps, man. Authentically aggressive or something like that, yeah. And I think it's just you have – you're so clear on your dream. You're so clear on your vision, and nothing is going to get in the way. It doesn't matter if you hurt people's feelings or if – Well, I'm not trying to.

When you say that, though, I'm like, man, do people think I'm trying to hurt their feelings? No, I know you're not trying to. You've got a good heart. Nor am I trying to like – like the whole hustle and the grind thing. I'm not trying to hustle. I'm not trying to grind. I'm not thinking about, oh, I've got to go into freaking beast mode now.

This is how I operate. For me, this isn't an Instagram post. It's not like, hey, look, I'm in beast mode or I've got to grind. Somebody said yesterday, they said, man, you're the most positive person that I know. And I'm like, dude, really? I'm not really. I'm not really a very positive person. But I don't think good things just happen. I think for me to ever have a good outcome, I've just had to work really hard. I don't get on the front of a magazine easily. I'm going to have to work at that, man.

I work at it too. I know you do. It's kind of like Elena. Elena's got this magic. My wife, she's got this... They just go differently for her. Me, I have to push. Have you ever thought about

taking a step back and letting things come to you? Yeah, yeah, yeah, I have. What happens when you try to just like – I try for about 28 minutes. And what happens? And then I get terrified, man. Really? I'm like, dude, you got to get back in the game.

It's like LeBron. Why does this guy wait until he's down? Let's get ahead. Right, and so my life has kind of felt like all it's always been hard man everything's been hard really baseball player as a kid sales guy hated sales um deals deals are hard i have to push them through really yeah what do you think would make them easy for you what do you would you need to do to change it up you know i don't know i don't i don't know that i'm i don't even know

if I'm willing to let the concept in because, you know, I got this thing kind of working now. Do you feel like you enjoy that it's hard then? Like, if it's not hard, then you're not actually doing something meaningful to you? Maybe, maybe. Maybe, I don't know. Maybe, but you know,

I'm just really hard on myself. Like, you know, somebody said, man, you're hard on people. I said, dude, I'm hard on me. Why are you so hard on yourself? You're so successful and you've achieved so much. Because I know I think I believe in my potential. You know, this isn't a positive attitude thing. I believe in my potential.

I'm a really, like, I'm probably one of the most honest people I know yeah that's for sure and and and I just can't I can't fake it like I they say fake it till you make it I've never been able to do that like that's not even like dude why fake it till you make it once you just make it you know why take the extra step of faking it like become somebody, you know, learn a skill. And so, um, I just can't, when I'm around somebody who's ripping people off, you know, which is a tremendous amount of that, like a lot of copying, uh, you know, somebody said it copying is the highest form of flattery. I'm like, no, dude, it's thievery. It's stealing. That's what it is. You know? So, um, I just believe in my potential and, and I don't know whether it was cause I'm a twin, identical twin. And I, you know so um i just believe in my potential and and i don't know whether it's because

i'm a twin identical twin and i you know i could see his potential i mean imagine my whole life ever since i've been however small right just a micro like a little tiny cell i have been reflecting off of another cell and maybe maybe i could because i could always see my identical twins my brother gary's i could always see his potential. I'm like, my God, dude, the power this dude's got. It's amazing. Wow. And I remember being like four or five years old,

maybe three. Maybe, it was like baby young, right? And three or four years old. And I had the power for like three years, and then he got it. And I realized that I didn't have it anymore. I'm like, damn, he just got this thing, whatever that thing is. Right. And, and I, and so I referred to it as potential. What is my potential?

It's always intrigued me. What is your potential? I don't know, man, but it's more than I'm doing. So that's why I'm hard on myself because I'm honest about my potential. I know I can do more. What if you reach your potential? Would you say, well, I know I could do more?

Probably. Probably. I think that's the spiritual genius of whatever this, you know, this, you know, unspennotes,

you know, unidentifiable power in this universe is, is that like, like, and I'm a very spiritual person, actually. Most people don't see that in me because they see all this, you like, like, and I'm a very spiritual person, actually. Most people don't see that in me because they see all this, you know, this thing that I

put on and, um, but, but maybe that's, what's really intrigued me. You know, it's not money. It's not, Oh, how can I get a bigger jet? I mean, I like all that stuff, but it's not, it's never been, Oh, I'm going to write a book and it's going to be a bestseller. It's been about this, this unidentifiable potential that drives me this interest in how much could I do, you know? And then I see guys like Elon Musk saying, Hey, let's go to Mars, man. You know, or Henry Ford saying, let's make cars when everybody was satisfied with horses. You know, I see the stuff you do, man. I get inspired. You're on the

front cover of a magazine, bro. I'm like, damn, why am I not on the front cover and it's not a competitive thing with me right it's you you you inspire my potential right well yeah yeah when i think of elon musk i feel like i'm doing nothing well dude i mean let's be honest what am i doing this guy's creating like jets and we're ants hyper loops or whatever he's doing like all this other stuff it's crazy yeah wow um i just think the more i get to hang out with you i really appreciate you and i'm not or whatever he's doing, like all this other stuff. It's crazy. Yeah, yeah. Wow. I just think the more I get to hang out with you, I really appreciate you. And I'm not trying to like create a love fest here. Yeah, yeah, yeah. But I think so many people don't understand you.

Yeah. And I've done a terrible job, dude. I've done a terrible job. Because you're one way online, essentially. You kind of put out this persona that's very aggressive, I would say. Well, look, when I start riffing into a piece of data, right? So when I start saying the middle class, for instance, the middle class is doomed and that there is none and that it's a lie,

my position is so strong because it's not like I'm trying to shove anything down anybody's throat. I just know this is true, man like i'm trying to shove anything down anybody's throat i just know this is true man i'm trying to convince people and i do it terribly right so i i when i started my my first uh my first career was sales so i like i was selling cars originally i was selling cars well i sold furniture i was 20 i was 17 years old when i sold clothes and furniture and fucking hated it, dude. There's nothing about sales that I liked. I didn't like talking to people, didn't like meeting people, didn't like get on common ground.

And I'm sitting there thinking all the time, well, because they teach you all this stuff in sales. First impression is the most important. I'm like, well, then I'm fucked because Because I make a bad first impression almost every time. So I didn't believe that. I said, that can't be true. Because I was still selling some of these people. My wife, she wouldn't go out with me for 13 months. So I observe things that I don't think are true.

I have this ability to observe things that just aren't true. Like people buy from people they like. I'm like, do people buy from me? I bought stuff from people I don't like. Why did you buy from them? Just to get it done. Yeah. People buy from people. They're like, uh, the longer you spend with somebody, the better off they are. I'm like, I'm not the longer you spend with me, the less it's going to get worse. Now you want to sell them now. Well, no, I'm just saying, I don't want to take five hours getting there. When I go to buy something, I want to buy it. I do not want to have – I don't want to meet you. That's not my deal.

But this was what was in all these books, right? And I was like, this can't be true. This is not – it wasn't true to me, right? So anyway, I got great at sales my way. And then I went out to tell car dealers they were doing it wrong. And that's what I did wrong. I said, you guys are doing it wrong. And they're like, dude, we make billions of dollars. We're not going to change this. dealers they were doing it wrong and that's what i did wrong i said you guys are doing it wrong and

they're like dude we make billions of dollars right we're not going to change this and i kept telling you're wrong you're wrong well i was early on the cycle and i was this was before lexus and before the internet and before data and before true car and i was going around the country telling car dealers very very difficult audience to call on. Okay. Not like your group the other night. Right. These are highly egotistical, A-type personalities, rich on top of all that. And I'm like, you guys are doing it wrong, man. And they wouldn't listen to me.

Right. So the point of that is that I tend to say it wrong. I don't say things. Like you're very easy to listen to, you know? Like when I'm around you, I'm like, dude, I need to be more like Lewis Howes. You know, I've told Elena that three or four times. I'm like, I need to learn from Lewis.

I got to figure out how to like gently come in rather than just crashing down the door. The door was open. And I still go blowing it like like glocking let's go you know but you're getting results and it's been effective with your approach so i think yeah i mean i think i can learn from you on certain projects you can learn from whoever and i'll learn from different people but what you're doing has worked for you to get specific results results don't lie yeah you've been effective at getting results yeah yeah yeah

now i think um there's always something we can learn, though. Yeah, yeah, yeah. What's the – But going – if I went back, right, I'm like, dude, there were so many mistakes I made. What were the biggest? Well, that was one, just presenting it wrong. I was presenting – what? What?

Oh, yeah. No doubt about it. Not going big enough was definitely early on you mean yeah in terms of what not going big enough where well i shouldn't i i picked the wrong career to start with oh with cars definitely you know the pool wasn't big enough you know and it was way way way beyond you know when i have customers, dude, what are you doing this for? But I was good at it. I mean, I got great at it, even though I hated it. But I think also you have to become great at one specific niche and master that thing,

and that was just the vehicle. I guess no pun intended to get to where you're at. Yeah, but look, I mean, people should pick the right vehicle. You want to pick something, looking back, I want to pick something that's got a lot of scale to it. What could it have been, real estate early on? Could have been real estate, could have been Wall Street, could have been recruiting people. Like if I was looking for a job today, I'd go into recruiting.

Okay, that's a huge problem. I'd look at recruiting. If I died today and could reincarnate tomorrow, I'd come back as a hedge fund guy. Because I do want to make a lot of money. And that's one thing that I've done a decent job of making clear. Yeah. Every time I talk to you, how can we make some money, man? I know.

Come on, let's make some money. And the reason why I like the money thing is because – and the more I do it, the more I realize, dude, this bugs people bad. It does. It bugs people. Growing up, I know you were the same way. No one liked to talk about it. Dude, don't talk about it. We didn't have a lot of money, and it was always like, it was this taboo thing.

Who would talk about how much they make? Dude, taboo. Yeah, you couldn't do that. And the people that wouldn't talk about it were the people that, don't tell anybody what you make. Don't tell anybody what you paid for the house. Don't tell anybody anything. And I'm like, look around, man.

You guys got money problems. All these people giving this advice don't have any money. Don't talk about God. Don't talk about money. Don't talk about politics. Don't sell your friends. Don't talk to strangers. And I'm like, shit, I can't talk about anything to anyone.

And then you wonder why people can't talk to anybody and why they hate sales. They hate sales because you were told as a kid not to communicate to anyone about anything. I love this, what you said at the dinner. You said you teach your kids to talk to strangers. Yeah, yeah. Because they've got your money. Yeah, exactly. They've got something you're going to want.

They have opportunity. They have doors. There's so much conflicting data, right? Like don't talk to strangers, but it, it, it's not what you know, it's who you know. I'm like, how am I going to meet these people if I don't talk to them? Right. So, you know, look, my, a lot, a lot of this, and this goes back to this middle class concept. It's just the middle classes because the data is wrong. The data, the information is so wrong for today, for where we're at in the 21st century, in the year 2017. The data, save your money, completely outdated concept. What should people be doing with their money?

They shouldn't be saving it. They should be using it. Money is to be used. What should people be doing with their money? They shouldn't be saving it. They should be using it. Money is to be used. The saving thing, the middle class has basically built hundreds of millions of people in America that are either worried about money or a miser.

They're constantly worried, fearful of it. They get a little bit, they're worried about it. And then, I mean, how many people do you know that turned into misers? The rich uncle that died with a couple million dollars and nobody knew it because he would never go to starbucks right right look look at how look at how successful the millionaire next door book was because it basically said look the millionaires are the people that don't spend any money yeah they buy the used truck that they did car is 20 years old yeah exactly yeah and and uh and and they don't go to starbucks because that's four. And if you don't go to Starbucks, you know, for the next 30 years, $4 a day for 30 years, $80,000. Right.

You live in Los Angeles, man, $80,000, you're still broke. So, you know, the information today needs to be, you know, the thing about knowledge is power. And that's why I loved your audience the other night so much because, you know, they want the right knowledge, not any knowledge. Yeah. A lot of people listening online, you'll go for any knowledge. All knowledge is not created equal. Some of it's garbage, okay? And that garbage can hold you down.

And so I think your question was, what would I do if I came back? Man, I want to come back with the right data, number one. I want to come back with the right information that says, bro, go get rich. Like what if that was the battle cry from the beginning? Go find a vehicle that will make you super rich so you could actually make a super difference because you're not doing it without money. Elon Musk, he's got that option. He's got influence and he's got money.

Yeah. And he's got courage. That's a triple threat right there. Yeah. What would you say to the people's a triple threat right there. Yeah. What would you say to the people that they don't want to get as rich? They don't want to work as hard? You have the wrong data. You're under the spell.

You're in a long-term meditation that somebody put on you. You're under a spell of money won't make you happy. Dude, you're not happy now. Money buys groceries. Money takes care make you happy. Dude, you're not happy now. Money buys groceries, okay? Money takes care of medical bills. I mean, this idea, this is the number one thing I hear from people. Well, I don't need to be rich.

Dude, you don't even know what you're talking about. You do need to be rich. Poor people are selfish. People that just get by are selfish. You're selfish because you're always talking about yourself. Listen to what the guy says. I said, man, you need to get rich, man. No, I don't need to get rich. Dude, you're talking about you. But the guy says i said man you you need to get rich man no i i don't need to get rich that dude you're talking you but what about your church what about the community

okay what about all the little kids you could help dude family what about people in africa what about all the water problems you talk about okay say rich people can literally change the world poor people cannot do that okay because they're too consumed with their own 24 inches around them. Their own world. I need to eat, dude. Yeah. I need to eat. Now, I learned this when I was in an unemployment line when I was 23 years old.

I was in the unemployment line. My uncle says, son, what are you doing? I said, oh, man, I was so ashamed. I was like six back from the counter getting ready to get my first check. And he drove up. He's like, what are you doing here? My Uncle Vincent, my good uncle. And I said, well, man, I'm getting a check, man.

I'm getting a check. He's like, dude, you didn't go to college to be in an unemployment line. Let's go sell some cars. I'm going to get you a job selling cars. I said, dude, I didn't go to college to sell cars. He says, you didn't go to college to be in this line either. He got me out of that line. You didn't get the check. I didn't never got that check. Wow. And I'm so glad I didn't get it. And then I went and took a job that I hated and hated it. I hated it for two years until I quit fighting it. And I said, I'm going to get good at this job. And then

I'm going to leave it. I'm going to leave a job I hate. One of the best things I've ever done in my whole life was learn to get great at something you hate. Why? Because if you can't do the things you hate, dude, every day you and I are required to do something we hate. That wall right there, the school of greatness wall,

that wall is full of people that did. That's when I see them, I'm like, I wonder how many things they did they didn't want to do to get them where they're at though exactly i do things every single day i don't want to do what are the main things sometimes it's waking up oh my god man you love sleep i just want to sleep man i'd like to sleep in for another hour today yeah sometimes you know i mean different things you know i don't i don't like traveling across the country to go speak you know i'd much rather be, you know, I mean, different things, you know, I don't, I don't like traveling across the country to go speak, you know, I'd much rather be like, you know, whatever that trans, uh, what is it?

Uh, they do on a transported, transported. Yeah. I want to be just like instantly transported. You know, there's a lot of things that I don't like making sales calls. I don't, I don't like calling. I'm pitching CNBC on this thing right now. I don't like pitching people, you know, you know, I don't like the audition. Yeah. You know? You know, I don't like the audition process. But you've got to do certain things you don't like to get to where you want to be.

Totally. And you need to get great at the stuff you don't like. Because if you can get great at that stuff, you know, you're going to be a threat. LeBron doesn't want to go play the fifth game tonight. He doesn't want to go back to Golden State to do it either. But he's willing to. Yeah. You know?

I'll be wins. I'll be wins. I'll be wins. That'll be history by the time somebody listens to this. I know. Whoever's listening will already know, dude, what's wrong with Lewis? What's wrong with Lewis, man? He doesn't know what happened.

We talked about why people should get rich. What's the best way people can get rich and what does rich mean how much is rich I'm talking about money now I'm just talking about money we're not talking about spiritual freedom

just financially because look if you get a bunch of money and you're still like you still don't know miserable inside then it doesn't matter as much but I'd still rather be rich

it helps by the way let me just say this absolutely let's make it clear if I'm going to be miserable I want some money to go with it exactly

you know at least get rid of some problems. Yeah. You're not going to get rid of the inner problem. No. And it's going to probably be worse. It's probably going to be magnified. Like if you're on a global 6,000 and you've got to fly 15 hours and you freaking hate yourself.

I mean, it's going to be freaking. It's going to be real bad. But, dude, that's better than being in a middle seat on aisle 37. That's true. That's true. You know. So at least give yourself the choice right yeah yeah so um so what is what is rich how much are we talking about because just money if we're talking about money yeah you know i think you probably need 20 20 million then you're rich you need 20 million you probably need 20 now the problem with this okay this is where everybody hates the podcast now.

See, the problem is nobody wants to confront the real magnitude of the mathematics. And that's why people are like, that's ridiculous. No, what you're saying is you can't imagine how to get to 20 million. See, I wish somebody had told me this in accounting. I went to accounting for, I spent five years getting an accounting degree. I only went there for one reason. I thought they were going to teach me how to account. I thought it was a freaking money course. I'm thinking in the fifth year, dude, it took me five years to get out of this course.

I'm thinking this year they're going to teach me about the money. There's nothing about money. And the only reason I went to that course was to figure out, dude, how do you make money? How do you keep money? How do you multiply money? The basic money class. So, like, if you just do the math, a guy's like, oh, man, 80 grand, I'm good, 80 grand. Another guy's like, 100 grand and I'm good.

They haven't done the math. Another person says, if I just have a million dollars, I'm good. But you haven't done the math, the actual math, you know? Like, how much money is that really you know 100 grand in los angeles 13 000 goes to the state you have 87 thousand dollars okay half that goes to the federal government you're at 42 500 i've done the math yeah okay you're at 42 5 you go to whole foods once a week just to take care of your little baby girl and your wife, you're broke.

So you're broke. You're broke. And we hadn't handled the health care issue. Trump care, Obamacare, you don't care if you don't get your money right. I mean, that's the facts. So most people have never done the math. There is no school on it. There's no class on it.

Why not? Why is that? Why, man? So frustrating. But do you know how many people the middle class support how many bad awful groups yeah you know i mean just think about it man like if the middle class if 215 million people in america knew the truth and they weren't sitting there saying but look at my two cars look at my two little girls and i got dresses for them and look we look at people in ethiopia they're starving you won't you went over to africa you know compare their situation to our middle class everybody here's

rich including the guy on the on the street corner that's a panhandler absolutely right so why is the is the freaking killer question why have so many people been put under the spell of the middle class that that is who determines who's the president of a country. Look what happened in this last election. That middle class is starting to get a little edgy right now. They're starting to be like, I hadn't had a good job. I hadn't had a freaking pay raise. You keep talking about unemployment going down.

Where's my money? I don't get anything at the bank. I earn a half a percent at the bank. So your mom, my mom, my mom, I watched my mom earn 12% at the bank. She earned 1% a percent at the bank. So your mom, my mom, my mom, I watched my mom earn 12% at the bank. She earned 1% a month on her money. So the battle cry back then was save your money because you could earn something. Save your money today. What do you get? Nothing. You lose money. You lose money. Okay. So don't take a risk. Don't take a chance. Diversify. Why would I diversify? Rich people do not diversify.

Okay? The wealthiest people on this planet, when they went into trains, they went all in on the trains. When Henry Ford went into cars, he didn't diversify. He went all in on cars. Elon Musk, he's going all in on solar. Right? That's how you make hits. But the middle class is taught what?

Put a little here. Put a little here. Put a little here. put a little here, put a little here. Put 27 different things out there. Why? Who benefits from 27 investments? Those people. Wall Street. Yeah.

Okay? Start early. Start early. Start early. Okay? Get a Keogh account. Get an IRA. Who benefits?

Freaking Wall Street, dude. All that money gets pushed over there for 30 years. So where do you put your money then? then well let me just say this yeah if they offer it to you okay it's like it's like it's like insurance in vegas at a blackjack table you know when you got you they got an ace up and they're like you want insurance dude if they offer it to you in vegas this is what my mama told me she's like if they offer it to you don Vegas. This is what my mama taught me. She's like, if they offer it to you, don't take it. So, so if wall street offers something to you, it's probably not good for you. So where do I put my money?

I put my money. Number one, where I have total control. Number two, where it is indestructible. Like the investment has to be indestructible. So I'm, I'm indestructible,

right? I can invest in me and I'm in control of that investment. That's the first that I would tell everybody, like, don't even invest. Don't even think about a financial investment until you have 100 grand set aside. And until then, you got five, you got 10, you got 22, you got 50. Just keep reinvesting that money in yourself, courses, classes, whatever. And until you're taking the action necessary, the money will show up at the bank if you keep investing in you, the vehicle.

And then the second thing is where the money goes, okay, the money's got to go into something indestructible. No technology can wipe it out. And it needs to be very simple for me. Like so simple that I can explain in one sentence so what's that well it's not bitcoin because i can't get my head wrapped around the the cryptocurrency and most people can't explain it to me but you're receiving payments from people i will take i will take your crypto yeah i'll take it but i'm not going to invest in it yeah i'll take anything, dude. I'll take your donkey. Yeah, sure. So my office feels differently about that. But because we had this phone call like, hey, will you take $50,000 in Bitcoin?

And Sherry was like, no. Jared's like, no. I'm like, hey, dude, take that money, son. Okay, take that freaking exchange. If it's that or nothing. Whatever, man. Dude, dude. Take it, man.

Don't tell people no. Figure out how to make it all right to say yes to it. So what was your question? You said- So what are you putting it in then? Yeah. I mean, I load up. Everybody knows I'm loading up in real estate. I buy apartment buildings. And so the simple thing is I buy a place where somebody has to live. They rent it from me and they're going to rent it from me for years. And that's going to pay down the debt on that place. I don't own homes. I don't,

I don't buy houses. I buy rental property that people have to live in that want, they want to live in because they're great properties. They're really nice properties and it's affordable living. It's not, it's not this $5,000 a month, you know, stuff that you live in.

It's affordable. $1,100 a month, great neighborhoods, great properties, safe environments. We go in and improve them, fix them up, happy living, take care of people. We don't abuse anybody. I don't do any government programs, even though there's a lot of money in them. I know that money will be there for my kids 30 years from now i mean that money will be there 100 years from now so you put 100 of your investments in that or either in yourself your team yeah yeah or real estate in my business in myself my business every surplus penny twice a year i go broke twice a year i'm like put it all in really into real estate yeah

wow and then it's gone and then you have to regenerate I gotta go back but literally like real estate guys there's a saying with real estate guys don't ever go to dinner with them

because they never have any cash I'm broke right now really like yeah we're going all in right now so you're buying a big unit or big units right

I exhaust my reserves and then we gotta go back out and say okay let's go again really let's go let's go sell back out and say, okay, let's go again. Really? Let's go sell a book. Let's go get a millionaire booklet out there in a marketplace. Because there's nobody.

There's nobody that I know in our space that will push as hard for a $9 product as I will. I don't know anyone. Right? Nobody. I don't know anyone. Nobody. I'll go from one... You know what? Tim Sykes. Yeah? He pushes pretty hard.

Do you know who he is? Yeah, but he won't drop down to like a $3 product, dude. I don't know. Yeah, maybe not. I mean, you can come to one of my seminars. You'll see me at the back table freaking selling $2 stickers. So why is that? Because it's a flow, dude. It keeps the flow going, okay? It's about... Money's about... It's about... why is that? Because it's a flow, dude. It keeps the flow going. Okay. It's

about, uh, money's about, it's about, it's about a, uh, what is this? Uh, it's a cycle circulation, circulation. It's, it's, it's, this is has to happen for you to have money. And the bigger, the circulation, you know, I was in Australia. I was on this dive. It was a nine day dive live aboard. We didn't see land for eight days wow dude i saw so much activity underneath right at 80 feet at 100 feet like there was economies without any money tremendous economies where they're trading food right i mean there's all this activity giant tunas i mean a group are bigger than this wall right here where there's this food, right? There's just this cycle of food and ecosystem.

And that's what the economy is. The economy is basically an ecosystem of people that either have confidence or don't have confidence. You know, screaming and yelling. That's why I like New York. I love New York because you could feel that energy. I like a circus because, you know, you got the guy hawking. You know, Ed McMahon. You remember ed mcmahon okay johnny carson he was he was the opener for johnny carson a lot of your you you might how old are you 34 yeah so you you probably don't even know who ed mcmahon was ed mcmahon freaking he was the opener for johnny carson

johnny carson preceded Jay Leno. Yeah. And the other day. The late show or whatever, right? Yeah, exactly. He was the ultimate. The late show or, yeah, yeah. Yeah, yeah. Well, Ed McMahon was his opener.

The guy who hyped him up. Yeah. To the crowd. Here's Johnny. Yeah. Right? And that went on for 30 years, dude. I grew up with that in my household, right?

So, black and white. And Ed McMahon, his first job was a barker in a circus where he'd be like, right over here. You see him in the Home Depots to the Vitamix machine. Ladies and gentlemen, come on over. Come on over. Have something to drink. They're pitchmen.

They're dragging audiences, which is such a powerful thing. And so many people today are unwilling to do that. Like, no, no, I'm not going to do that. Look at the actors and actresses in this town that wait for the audition, wait for the phone to ring rather than show up cold to an audition and say, I know, I'm not on the list. They have to see me. Dude, that takes balls.

Balls. Big time, okay? Wow. So you're selling $2 stickers and $200,000 programs and anything in between. It doesn't matter. And in November we raised $15 million for the real estate. So, so fun you're doing, right? Yeah. Yeah. Yeah. So, um, you know, who do you know that can go from $1 to 15 million bucks in a freaking, in literally like just that fast? Wow. One thing is because I'm an ethical person. Like I think people need that sticker.

I think people need that book. I think people need to invest with me because I'm not going to rip them off. I am in control of that property. Somebody has to be in control. has to be in control. So to the degree that you are a person, I believe, is ethically like clean hands is to the degree that they can pitch full on. So you can sell as hard as you want, as much as you want. And if you can't, if you can't, there's something either in your present or in your past that

you're still uncomfortable with. Something. Yeah. Do you feel like you're too pitchy ever? Do you feel like, oh, maybe I was too aggressive? Yeah. Yeah. I've feel like you're too pitchy ever? Do you feel like, maybe I was too aggressive? Yeah, I've heard that before. Maybe I've been...

I've heard that before from people that didn't buy from me. Only from people that didn't buy from me. People that buy from me are never complaining about me being too pushy. What do you think about the people that never buy from you but are following you and commenting?

I just either hadn't pitched it right, hadn't found the right time to pitch them or or uh you know um or i haven't they haven't seen the right product yet you know right so the biggest the biggest or maybe they're never going to buy from me i mean you know it's all good yeah well you know and how did you sell your wife well share that story because it was really powerful you people at the dinner. You know, it took 13 months. I had to pitch her for 13 months.

You know, I'll tell you how I sold her. I sold her the way I get everything done. I just commit first. I commit. I go all in, dude. You know, what's that place we're working out? What's the name of it? Equinox.

You know, they have commit to something. That's their saying. Their motto is commit to something. I'm like, dude, that's a bad idea. Okay. Commit to the right things. Like, don't just commit to something. I was committed to drugs for nine years of my life.

Like, at one point, it had me. I didn't have it anymore. I couldn't even make the commitment. I didn't have a choice. So, Elena, I was in san diego california i lived in la jolla nobody leaves la jolla to come to la right nobody goes north like that okay so i'm living in la jolla i'm in a i'm in a oceanfront house that i mean it was a dream house beautiful it was a playboy's mansion like no no woman ever walked into this house and escaped

with her virginity or her sexuality or anything. Okay. They all left feeling good about themselves, but you could come with as much resistance as you wanted in this house. This house had a magical spell on all women. Okay. And so one day I just got,

I said, no, I need to leave San Diego. I wanted to get married. I was 35 years old and I desperately wanted to get married. And I had met enough women in San Diego to know that she wasn't there. Okay. And so I'm like, I'm going to sell the house. That's how I do things. Called her, reel her up, set up, let's sell the house. Okay. She's like, well, how much you want for it? I said, well, I want all I

can get for it, but I want to sell it immediately. Where are you going? I said, I'm going to Los Angeles. I had this idea that my wife was in Los Angeles. I knew she wasn't there. That's all I knew. She's not there. I think she's in LA. I'm going to go to the big city. So sold the house like almost right away.

Got all the money and left a life I had. I knew everybody in Los Angeles, every restaurant I'd walk into. I was like the man in La Jolla, yeah. And knew everybody, right? Had it made, which was one of the reasons I had to leave, right? Getting comfortable. Yeah, totally.

Totally, like, complacent. Drove up here, had all my stuff in the car, had everything else shipped. Didn't know where I was going to stay. Had no clue where I was going to stay. Never been here. Never met anybody here. Didn't know where I was going to stay. Had no clue where I was going to stay. Never been here. Never met anybody here. Didn't know one person here, dude. Didn't make a phone call.

Didn't check it out. Didn't even Google it. Going to Los Angeles. I just followed like, I'm going. And met her the first night I was here. No way. Met her in a RV. She was on a shoot.

They were shooting this TV commercial and met her, got her number from the director. I said, hey, give me your number.

He said, I can't do that. I said, oh yeah, you can do it and you will do it. It's when is it going to happen.

Right. Now, later, just give it, make it easy on yourself. Yeah, yeah. Kill yourself in five games. Get ahead while you can.

He gave it to me. I called her. Nothing to do with me, dude. It was like she didn't even meet me. You guys didn't meet at all before that? No, we met. She didn't see me. Oh, you met for like a minute and she was like, all right.

Yeah, yeah. Whatever. I saw her. She didn't see me. So I called her the next day. Zero interest. I mean, less than zero did she pick up

did she no well yeah I talked to her okay I said hey I'm in I'm in law you know

I'm done I'm good you know I could tell I just you know and so called my mom

right after she hung up on me I said man I met my wife I met my wife I know who I'm gonna marry and my wife my mom's like what what what have y'all gone out

and i said no she wants nothing to do with me and my mom said granted it takes two you know that's the beautiful thing about parents man they could teach you good stuff and bad stuff you got to know which one they're teaching your parents have limited data just know no know what they're bad at know what they're good at my mom was a good mom she was terrible at advice like that because when she said it takes two i'm like oh i hung up i said thanks mom i said i know she's wrong it takes one person one it doesn't take two one person's got to be committed and i just decided i said i'm just going to keep calling her i'll just keep calling her i'll just keep calling her until you know called her for 26 times for 13 months literally write it down 14 days would come by it's it's call day were you dating other girls or oh

shit yeah yeah yeah oh yeah i was staying in practice man gotta keep it tuned sure sure so so uh but now now that being said, 26 phone calls. Okay. 13 months, 13 months. The, the 26 phone call. I'm like,

Hey, look, I'm going to rent a shooting club. Okay. I'm going to rent the whole place for me and you to go shooting. I heard you like to shoot. I heard, I heard you like to shoot stupid. May didn't ask what she liked.

So trying to knock the door down. Okay. So she, she's like, she's like, she calls him right back. You're going to go shooting. You like to knock the door down. Okay. So she, she's like, she's like, she calls him right back. You're going to go shooting. You like to shoot.

I said, yeah, this was on a Thursday. I think it was on a Thursday. I said, yeah, I got it rented for Saturday. I didn't don't tell them,

you know? So, so, uh, she hates it. No, no. So,

so, so, uh, she's like, I'll go with you. I said, great. I'll pick you up at nine o, she's like, I'll go with you. I said, great. I'll pick you up at nine o'clock.

Okay. I hang up with her. I called this chick that I was going out with the next night. I said, we're off. Wow. Okay. And she's like,

what, why? What's it? I said, I'm going out with my wife. Dang. She's like, you're married.

I said, no, but I'm going to be. So that's that thing about, man, you got to commit. Wow. You know,

you got to commit. And, and some of that means giving, man, you got to commit. Wow. You know, you got to commit. And some of that means giving up something. Giving up on something really good to get something really great. Yeah, exactly. So you got to, you know, and I think a lot of people right now are like, they're talking, they're reading stuff, they're looking at quotes. Man, you got to find something in you about that's a commitment that's so deep, you know, that it's not about money anymore, but that the commitment's so deep that you should be rewarded for it.

And you know that. LeBron should be rewarded. Absolutely. Okay? You know, and Steph Curry should be rewarded big time, right? I mean, like if you're going to hit that kind of commitment, you should be rewarded. You should literally have gold thrown

at your, your footsteps. You should, you know, you should, which is freedom basically like, like so much money that you get, you know, somebody said once they said, look, you want, you want, when money can solve your problems, you don't have that problem anymore. And that's the purpose of money, right? Do you feel like people can make money, a lot of money without being fully committed, without mastering skills and continuing to innovate and grow as an individual? No. Then they're not really committed.

So I think they're going to lose it. I think they could do that for a while. And then lose it, yeah. Yeah. Then it's going to – what happens now? Yeah. What do you think people struggle with the most in making money? I think they're trying to find what they love.

Everybody's going for what they love, the love thing. This is another misnomer in our society. Because you made a lot of money doing something you didn't love. Exactly. Everybody's like, find something you love, the money. Well, Tom told that to somebody yesterday at Starbucks. Tom works with me, and and and some some dude just got off the shift at chevron 12-hour shift and then tom i got tom you know who's who who helps helps

us around the family is giving this guy chevron advice about dude don't take that job go do something you love i'm like you don't even know what you're talking about tom quit telling people shit okay you got no business you're security hero bro okay don't give people advice like that that's dumb he's like why why is it dumb i said bro you got you got you got like you can't just do what you love people have to do the other stuff man we wouldn't have a military man there would be no marines no navy no coast guard no policemen no firemen if all you did was what you loved, right? Somebody's got to do the dirty stuff, man.

Somebody's got to do the hard stuff. So I think, you know, and this is where I'm trying to be more Lewis Howes, graceful, you know, I think, you know, that people should follow freedom, man. You know, freedom. And in that freedom, in that chapter on freedom would be, you ain't getting freedom without money. It's just not going to happen. And so, you know. Do the thing that can make you the most money.

Absolutely. And if you love it as well, then it's a bonus. You know, at least you'll have some options with the stuff you love. Okay, Van Gogh loved art. He never told anybody about it. It's selfish, completely selfish. Okay? So many artists go down like this.

I'm an artist. I'm not a salesman. Dude, you died and sold one piece of art. Okay? What a damn shame. Okay? How can you produce such unbelievable, unbelievable works and never tell anybody about it because you're so freaking self-centered and selfish. Okay. And so introverted into self that you're not willing to go out and say, look at this, right? Oh,

I don't want to brag. Again, you're talking about yourself. The guy's selfish. All these people say, well, I'm an introvert. You're selfish, man. Let's call it what it is. Because when you're talking about your introversion, you're assuming no one else is. You're saying that it's not easy for anybody. It's not easy for you, but everybody else it is. Everything is about yourself right now when you're saying that. I don't like sales.

Selfish. I don't like talking to people. Selfish. I don't like public speaking. You're talking about yourself again, dude. I don't need sales. Selfish. I don't like talking to people. Selfish. I don't like public speaking. You're talking about yourself again, dude. I don't need money. You're selfish, dude. Okay. Your church, your community, the kids, people need money. Okay. Well, that's not who I am. You're talking about yourself again. See, and like I could quit working right now. I don't need to do this today. Financially, I'm done. I can't exhaust it,

but it would be selfish of me to stop, right? Elon Musk, he's an unselfish dude. That's what I know about him for sure. He's a genius and he's unselfish. Perfect combination. He's trying to move the world forward with his gifts, his talents. Yeah. He doesn't have to do that. Yeah. He's made a lot of money. Yeah. Mark Cuban. Mark Cuban's on TV all the time. By the way, all these super, super successful dudes, they're completely doing what your parents said not to do. Getting a lot of attention, right? I mean, why is Mark Cuban on TV three or four or five times a week? Right. Because he knows attention equals freedom. Attention equals I can start moving the bar here on the way people do things. Not just money, right, but power and influence. Yeah. Hmm.

Yeah. You get bored if you just stop today anyways. Yeah, dude. You get a lot of trouble. He says she won't let you stop, right? She won't. She won't. She keeps pushing on me.

Yeah. Because she knows if I don't. That was a good piece that came out in the other night. But it was Elena on me. Yeah. Because she knows if I don't. That was a good piece that came out in the game the other night. But it was Elena pushes me. Elena is the one. She's the one that wants me to be a billionaire. I don't really think about it that much. Really?

I think it's kind of stupid. But because what are you going to do with it? She's the one that says, no, no, you need to do it. Really, why? I mean, it's a number. It's ridiculous. You can't spend that much money, right? And she's like, no, you need to do it. Really? Why? I mean, it's just, it's a, it's a number. It's, it's ridiculous. You can't spend that much money. Right. And she's like, no, you need to do it because you can't. One, you're close to, you can, and three, you need to go so big, right. That, that, that you're chasing that, that you're so interested in that, that you're excited and you're living and you're youthful and you're, you know, you got

a lot of, and, and by the way, you're not consuming me. You don't turn into a carnivore because you're bored. And she's right. Because every, every time in my life, when I'm bored, I become destructive. You get nasty, negative. I get nasty, dude. I get, I get nasty. I get, cause I'm not being productive, man.

Work, work is a, I think work is a gift, is the gift that doesn't look like a gift from God. You know, that people all talk about. They don't want to work. They hate work. They hate their job. Dude, I love my jobs. You know, I love jobs.

I love having a place to work. I've been out of work. You know, I'll take any job. I'd rather any job than no job. I'd go flip hamburgers. I like doing dirty jobs. Mike Rowe you know because he'll do the dirty job and i trust people that will do dirty jobs and i don't trust people that's like oh job just over broke dude you're broke now if you even know that freaking term you you're broke now. Right. Okay?

Wow. What's the thing that you think about the most that most people don't know about? Probably dying. What do you think about? Dude, running out of time. I'm not worried about dying. I'm worried about just running out of time. Running out of time to do what?

For anybody to know me you know to have made a difference like to you know my dad my dad died when he was 52 so he he he had just what he thought was just made it he just made it you know him and my mom were like celebrating oh we made it bought he bought the house he wanted and you know 18 months later he was dead. And then I watched my older brother. He was 20, 25 I guess. I was 20. He was 25. He died when he was 25.

And I'm like, dude, man, this thing's short. This runway's short. Your older brother died at 25? I'm talking to him Sunday night, getting advice from him. I'm 20. I was in Lake Charles, Louisiana. He was in Grand Junction, Colorado on a Sunday night. I said, said man you think i should do it man you think i should do it he's like don't do it man don't do it he was dead the next morning so i just like my whole life

i'm 59 dude i've been thinking i was gonna die since i was like 18 like okay i got a couple more years wow so you'll see me like I still have this I'm in a hurry to get someplace urgency I think life is now push huh life is now it's not 10 years from now that's right now it's time to make a decision now it's the time to push now it's the time to be more aggressive and go

for what you want yeah and get freedom yeah yeah and 10 years from now the results of what you get 10 years from now is going to be what you get 10 years from now, it's going to be what you did right now. Yeah. So like, like in my office, everything is now, you know, Hey, did you send that deal in? No, I'm going to get to it. No, you ain't going to get to it, dude. We're going to do it right now. Right. Let's do it right now. Yeah. And I think I shared something with your group the other night about anytime I grew my, my, the people

that work with me are overwhelmed, we add something. That's amazing. Yeah. That's crazy. Because it proves to everybody, dude. You're not overwhelmed. Come on. You're in drama, dude.

You're being like a little girl right now. Right. Okay. Ladies, please don't take offense to that. I love little girls. Okay. I have two of them and they're like princesses. But I teach my little girls, don't act like a little girl.

Sometimes you've got to throw down. Wow. And I love how you do every single day. Everything is measured and everything is tracked and everything is talked about publicly with your team. I think you said you have 50 or 60 people on the team? Yeah. So at 9.05 every single morning, the whole team is there. What if someone's late?

Is that okay? No. No. So everyone's there. 9.05. I think that happens twice, second time you're dead. Oh, really whole team is there. What if someone's late? Is that okay? Or is it? No. So everyone's there. 9.05. I think that happens twice. Second time you're dead. Oh, really?

Wow. Yeah. So everyone's there. And then you list out a number of stats, right? And what are some of the things you guys list out? Everything that would be validation of success. So like your wall here, right? All the people that came in here, you know?

That's a validation. That's a reminder. Hey, this is working. We don't talk about anything negative in the meeting. Zero. No administration, administrative. Turn in your, somebody mentioned the insurance or the carrier or something like that. We don't do that in this meeting. Okay. This meeting is a results meeting. All the battles we won. Okay. If 17 people died, that will not be reported in this meeting. This is going to be all the hills that we took. It's going to be YouTube views. It's going to be Instagram followers, all the way down to calls, contacts, call time.

We hit every front. We'll knock on a door. We'll call cold. We'll use technology. Everything. You say sales numbers from the previous day as well. Yeah, everything. Yeah.

And I love how you said that you're constantly looking to execute people. Is that right? I think that's how you said it. Totally, totally. So if it's not going up. They call me General Grant. General Grant. If sales are not going up

or numbers are not going up, then you're looking for. We look for somebody that, yeah, I'm sorry to interrupt you. No, you're good. No, we look for somebody to execute. So we do not tolerate a flat number. So if I go to a company, I like how you guys doing you know oh man we

you know we've been you know we just we we're gonna we're gonna we're on track to do what we did last quarter you're dying dude you understand you're dying right you know that that you can't keep a flat line a flat line gravity will pull a flat line down so all flat flat lines are death basically wow you know that's that's flat line he's flat lining you know so flat lines are death, basically. Wow. Flatline. He's flatlining. So flatlines for me, I'm dying. And I've been there, by the way. I had a company, a couple of companies, actually. I let flatline for a while and I paid the price of that. So I'm like, I'll never let that happen again. I think it's also like a psychological thing. You just get less inspired. You're're less motivated you're not seeing growth you know and this is happening newspapers it's happening tv happened to macy's and nobody wants to pay attention to it you know it happened to blockbuster they they just kept saying for

years no it's coming back we're coming back no you're not dude it's over okay so flat lines are also for households households households in America. By the way, economy defined is the management of a household by definition. And the reason I say this is because when I'm talking about grass right now, I have this visual image of the graph of the median income in America. And it's going just like this. It was flat for years. It was doing like this for back in the fifties and sixties. And then all of a sudden it flattened out

and now it's doing this. It's in this major emergency trend right here. And it's been like this for 18 years now. Doing just like this. You can't reverse this trend, by the way. Too many people are responsible for it. So people need to be...

This is the middle class that everybody thinks is safe. If they told you the truth, they would would say this is a poverty line today because that's what it will be tomorrow wow so and these are the people 76 of americans live paycheck to paycheck so they're not looking at this graph they're like i'm better off than than the guy that's homeless because I got my two BMWs and I got my two kids going to two good schools in debt. Right. They're all in debt. Like up to here, right?

But my house, it's almost paid for in 15 years. It's going to be paid for. Those are three major scams in America. The house puffed up the banks, right? The schools, the college debt, 1.3 trillion. Tremendous amount of Wall Street money sitting here. That's all pension fund money. But everybody's denying this graph right here

because we're better off than people in Ethiopia. So that's why I look at graphs, right? Because numbers don't lie. People lie. Yeah. Numbers don't lie. That is true. Biggest failure you've ever experienced and the biggest lesson you learned from it?

Biggest failure? Personally, professionally. Yeah, yeah, yeah. Well, I mean, man, so many failures. Like, you know, I wasted so many years, nine years on drugs. That was a big failure. What's the big lesson, though? The lesson there is don't use drugs. nine years on drugs. That was a big failure. It was a big lesson though. The lesson there is don't use drugs.

Don't be on drugs. Any drug, dude. Yeah. Like I'm telling you, these drugs are so dangerous. Because particularly if you have a lot of potential. Yeah, don't use drugs, man. Number two, another mistake was uh you know and i i was too conservative with money for too long i mean you're saving too much i listened to my rich

uncle he was a millionaire uncle i listened to my my rich my millionaire uncle had too much of an influence for too long over over my life life. I should have been learning. I should have been watching what the billionaires do. They don't operate like millionaires. How do they operate differently? They throw down. Totally different. Like think the think is completely different.

They don't worry about quarters. The millionaires worried about quarters. He's a miser. They're misers. I know people worth $4 and $5 million. They're total misers. Total, like degraded. They're as bad off as the freaking guy on the street corner. Won't give anybody anything.

Won't share anything. Looks for every shortcut, every sale. I know a guy that's a car dealer that he must own 25 car dealerships. Probably makes, I don't know, $400 or $500. He's got to be worth a billion dollars. Really? He goes twice a year and gets one of his employees to get a new Macy's card

so he can get an extra 15% off. Really? Freaking complete insanity. He's probably a billionaire on paper, but not a billionaire in his heart. Because the real players, the real guys, they'll go out and buy a jet. That's why I bought a jet. I'm like, okay, my millionaire uncle would never buy a jet.

That's a bad investment. But the billionaires, they all own them. Why? Because they value time more than money. Right? They want to buy time. Because it doesn't make sense financially for you. No.

You're losing money on the jet. Totally. All jets go to zero. So when you buy a jet for $60 million, you know that jet's going to zero. One day it's going to be in some salvage, some joint somewhere being taken apart for parts. So all jets go to zero.

So you know when you're buying it, it's going down to zero. It's not going to be worth more money. But the things it brings you. Dude, it buys you. It buys you. A jet is not like a boat, by the way. A jet can get you to business.

People go to boats. Jets go to people. And so I can just tell you, we bought that jet two years ago. I paid for it the first year. From the deals you got, the time you saved. It got me to new places. Yeah. And it got me a better quality of life because now my kids are with me, you know, hanging out.

Yeah. Peace of mind as well. Yeah. So big, big failures. I did business with a guy when I was 45 years old that I shouldn't have done business with. That was a huge, huge mistake. And a big lesson I got from that though was, you know, I'm not, I'm not, I know what's true.

I know when I see the indicators on a dude, I don't need anybody to tell me he's all right or not. All right. I know what I know. Trust the intuition. Yeah. Trust your discernment. And what I see, not just the feeling, but like people do certain things.

Bad guys and bad women, they just, they can't hide it. They do do certain things. Yeah. If you just pay attention. Everybody that's ever been in a bad relationship with somebody that left them with a worse situation, there was some clue along the way that you just denied later you're like damn i knew it man exactly i knew i knew she had something i knew he had something you know and now they gave it to me

like that old saying whatever happens in vegas stays in ve. That's not true. Chlamydia will go with you everywhere. It's true. Right? Images will go online of what happened. Exactly. Social media. How about mental images? That's true.

Yeah, that's true. Biggest thing that's holding you back right now that's holding you back from reaching the next level? Man, I don't know. Courage, probably. You don't think you have enough courage? I think I could use a dash more. Really?

What would you say is the biggest thing that holds him back from reaching to what his potential is in the next year or right now? Nothing's holding him back? That's my wife. She believes in me. Wow. Why do you say courage? I mean,

well, because, because, you know, rather than bragging about the, you know, $90 million deal I'm going to do, I could go figure out how to do $900 million at one time.

You know? But instead, I'm going to take the easy, I'm going to take the layup. Why are you taking the layup and not going to slam dunk? Cause man, dude, it's a big deal.

90 million. It's a big deal. I'm like, damn, that's a big deal, dude. Like, like,

but, but, but if I was going to look, if I look back over my career, right, that's what I've been doing the whole time. I've been making the, I've been making the layups, even though they look like,

Oh God damn, that's, that's huge. Right. But what do we compare? We're just doing the middle class comparison thing. Elon Musk is going to Mars, man. Yeah.

So, you know? And they're like, there's no life there. We'll create it. We'll put two fusion bombs above it and we'll freaking explode them and maybe something will happen. I'm like, damn, that's big. See, and that's why, man, that's the people you want to learn from yeah not just anybody and everybody online people should be inspired by just two or three or four people like that that the

think is so enormous right so anyway rather than doing the 90 million dollar deal i should like hey why don't i just go do 10 of those at one time? 900. You know, the 10X thing, it doesn't really, there is no end to the 10X thing. No, because once you're there, then it's another 10X. Well, 10, and the X is a multiplier. Yeah. So most people miss that in the book. They're like, oh, it's 10X.

You got to 10X everything. I'm like, dude, the X is a multiplication symbol. It's 10 times, right? And it doesn't end. It just keeps timing. So, you know that song i think jay-z does he's like one million two million three million five no one million two million three million 20 million i'm so good at math because he's jumping he's looking for leaps and so i would

go do a 900 million dollar deal that would be what's it gonna take for you to go do that now courage and and and a heavy pitch i mean i need a whipping cream pitch i feel like you got it i think you got both i need a whipping cream pitch dude heavy heavy whipping cream and and oh you just got that and i need uh i need some dough dude oh you need money to do that yeah i mean i need i need 100 i need yeah 225 so who's got your money that's right that's the battle cry who's got your money? That's right. That's the battle cry. Who's got the money? You see, this is good, dude. You got me all jacked up, man.

I'm going to make you a piece of this deal. Who's got the $100 million? This happened right here in the house of greatness. Who's got the $100 million that you can go get right now? Yeah, I can get the $225. The $225 is not the problem. It's like, can I go pitch? Who do you need to pitch to?

I need to pitch to a group. Which group? I need to find somebody that needs me on the ground? Who do you need to pitch to? I need to pitch to a group. Which group? I need to find somebody that needs me on the ground. Chinese, Chinese, Japanese. There's no one here locally. This deal could be, could be, could be. I need to go think that way. See, now, damn, dude, the school of greatness.

That's why people come here. That's why people come here. It's big, dude. Now, here's the problem with me once I bite the apple I don't let go of it I can't I'll never be able to get off this 900 now well here's the thing

if I'm going to be honest with you I feel like you're playing small I feel like you've been playing like you play big to the like so many people that watch you but knowing you and being around your energy and seeing how you do events, I'm just like, damn.

Granted, it's just like throwing it down and it's so easy for them. They look big, but it's not that big for you. You're right, dude. It's so small compared to what I know you're capable of. Dude. And I see the confidence that you have and the way you pitch. Why are you talking dirty to me? The confidence you have and the way you pitch.

I'm about to cheat on you right now. I'm serious, though. She'd be like, let's roll. Here's the thing. Yeah, yeah. The confidence I have, when I watch your videos of you just on the phone with someone selling, whether it's a $500 package to a $500,000 package, you just have so much, there's just nothing that holds you back.

And so I don't understand. It's just a couple extra zeros. Nobody even knows's the same deal it's the same deal between a two dollar sticker and a two million dollar deal it's the same deal and you got the courage and the energy to make it happen already so i don't know what the hell you're waiting for that's wrong who's got your money go give them a call right now there's so much money on this planet so much it's unbelievable. I want to commit. Here's what I want.

See, but look, when we start having these conversations, it's like I'm at a campfire. Here's the thing. I feel like I need a marshmallow right now. We're toasting the marshmallows, and you're my camp teacher, right? This is getting weird, right? Hey, what are you doing in my camping bag? That's weird.

Okay, so I'm in here. I'm roasting my marshmallows. And you're like, hey, man, dude. And I'm like, dude. And the stars are out there. And it's dark. And it's nice. No mosquitoes, though.

Oh, I hate mosquitoes. I hate them, man. We went to St. Bart's, man. There were so many mosquitoes. I can't go. Mosquitoes love me. I can't do it. Do they do?

I can't go anywhere. Then you have to come. Oh, no. Because if they love you, they'll stay off of me. Yeah, right. Exactly. Yeah. So you see, you just changed my life. Here's the thing I want to, and this is the beautiful,

beautiful thing about being around people like you, you know, getting around the right people. Yeah. Yeah. I want a commitment from you of a date this year that you're going to land a $900 million deal. Man, I can't do that this year, dude. Why not? We don't need to put a date on it. Okay. I don't need to put a date on it, but? I don't need to put a date on it. But I can say that. I want to know by when. Yeah. Whether it's this year. I could probably pull this off. Or next year.

Yeah. I could pull this off. I could probably pull this off. Well, one, I guarantee I'll pull it off in my lifetime. Yeah. But why not this year? Why does it have to be three, five more years? I'm the one with the jet, bitch.

I'll take time out of the equation. Trust me, man. I already got. I see the target. – I see the target. Once I see the target, okay, it's how fast can we get there now. Yeah, so how fast? So you inspired me, bro. I'm going to give you – I think we should give him like a small percentage of this deal, don't you?

I don't need anything. I want the satisfaction that you're going to create. Now, why do you say that? Because I know – I'm offering it to you. Well, if you want to give it to me, I'll take it. Shit, man. That would be good, dude. That would be good. I'll take it. That would be good. You know how much mileage we could get out of that? I'm in. I'm offering it to you. Well, if you want to give it to me, I'll take it. Shit, man. That'd be good, dude.

That'd be good. I'll take it. That'd be good. You know how much mileage we could get out of that? I'm in. I'm in. Whatever you want to give me, I'll take it, but I don't need it.

I'll do the $900 million deal, and I'll do it within 36 months. 36. Yeah. And I'll try to take time out of that, and when I do it, by the way, I'll come back here, okay? And I'll,

I'll make it available on social media while we're doing the deal. That'd be huge. That'd be huge. I would love to see it. I won't close the doors. Okay. So now I also have to figure out how to get a group to let me actually make it visible. And they don't like that.

Cause you know how these rich people, they go behind the curtain, you know, they get rich and they're like, okay, now we're going dark. Right. Maybe not.

Now it's who they are or something, but yeah. I would like to see you shrink that in half the time. 18 months? That's the number of it. That's what I was thinking. I was thinking 18 months. You're playing so safe. We were thinking 18 months.

We were thinking 18 months. You're just playing safe. Isn't it being safe right now? Do I have to be safe? I don't know. I don't know why you're waiting. Yeah, yeah, yeah. You got everything at your disposal right this moment.

I mean, I need money. I need $225. I don't know. I don't know why you're waiting. Yeah, yeah, yeah. You got everything at your disposal right this moment. Well, dude, I mean, I need money. I need $225,000. I need $225,000. There's a few guys who have that, right? You're right. But then I need the property.

I need $900 million worth of property. So that's 9,000 apartments. That's what that is. 9,000 apartments. That doesn't seem like that many. How many you got right now? I got 4,000.

So I got to do... A little more than double. Yeah. That's not a big deal, man. Seems like nothing. Yeah, man. Let's go, baby. Give me got to do... A little more than double. Yeah. It's not a big deal, man. Seems like nothing. Yeah, man. Let's go, baby. Give me on Ellen. Let's go. She's not going to do it for you.

No. You're going to do it for you. She won't have me on the show. Exactly. I like this. Okay, let's... She's a fucking carnivore. Let's go over a few more... We don't have carnivores on the show. This is daytime TV, man. Let's do a few more questions. Okay. I love you. I love you, Lewis. Everybody out there in podcast land, okay,

you got to give Lewis some super props. Awesome dude, man. Awesome dude. I appreciate it. Let's talk about balance. Yeah. Because I'm sure there's people listening right now who are thinking like Grant is crazy.

Yeah. He's got everything he wants. He's got more money than I could ever dream of. This seems unrealistic. That was good, that conversation we just had, though. Yeah, it was. I feel like I was crazy. Yeah. He's got everything he wants. He's got more money than I could ever dream of. This seems unrealistic. That was good, that conversation we just had though. Yeah, it was. I feel like I was with my priest. Yes.

Does he have a balanced life? Yeah. Do his kids ever see him? Does his wife ever see him? Is it just about money, money, money all day long? Money, money, money, money. Or is there anything else that's invaluable to his life? Dude, I spend more time with my kids than 99 of the people i know i spend more time with my wife than 99.9 of all the husbands out

there so you guys you guys judging me from freaking 56 miles away you know you don't know what i do you know people be like man do you ever sleep i sleep more than most human beings okay you you guys don't see all that because you see what i do when i'm awake right so i'm the guy that's on snapchat with my kids and getting hated on for that oh why you got your three-year-old uh because she's in my life i mean what should i put her in a closet right You know? Uh, Oh man, you got your wife on there. Yeah. Yeah, dude. I got my wife on there. You know what? I'm proud of my wife. Okay. Yeah. I'm doing my life. I'm not doing a Snapchat or a YouTube video or a real estate deal. I'm doing my life. So when you challenged me with the 900 million, the first thing I'm doing, like, I don't

know if you saw my whole head just spinning off right here, dude. I was like, I'm just going through all the calculations, time, money, where's it going to happen who do I got to pitch I mean I mean I'm glad I came here I don't know if anybody else to get anything out of this I guarantee I'm gonna make more money than there's gonna be views yeah yeah okay so I'm inspired so yeah I got plenty of balance you know I'm just not in search of it right because I'm doing my life I'm doing my life it's all together I take whatever

you know I take whatever whatever's on the table is what I take so I just take whatever's there you know what I mean by that is I'm not trying to spin plates I'm not trying to manage an activity. Time management is another management activity.

It is completely ridiculous that people without time would try to manage it. Like, dude, you can't even manage what you have now. Why would you end up with another task? Now I've got to manage my time, okay? So, you know, I know Tim Ferriss, the four-hour work week. I don't know why. Every time I say time management, I think about Tim Ferriss. I'm like, dude, that's just dumb. Ain't nobody ever done a four-hour work week. I'd kill myself.

Might be the cause of depression. Stay busy. Stay busy. You won't put a gun in your mouth. There's no purpose. Run from one thing to the next thing as fast as you can. Everybody's like, oh man, but what about life balance? You're selfish.

See, we're back to talking about yourself again, you know? Rather than, sometimes I don't want to do the kids, you know? This will give me a bad father checkmark. Dude, I tell Elaine all the time, I'm like, but you ain't got to be with them all the time, okay? They're five and seven. Nobody likes a kid that long. Come on.

Nobody would like a five-year-old kid that long. 24-7, yeah. Huh? 24-7, yeah. It's not good TV, but it's true, right? So I have a life where I get to spend the time with them I want to spend with them, where I'm the good father, and then I'm done. Okay? I know this sounds terrible terrible but that's what i want and by the way they're going to be done with me before i'm

done with them anyway right it's not like they want two hours of papa right you're also their video game or exactly or playing with their friends exactly so but i do want good time with them so what i do is i create situations where I get to go spend good quality time with them. Buying the jet was one thing. That was a completely unselfish thing to do. So my kids could be on that plane with me running up and down the aisles like little maniacs, you know, swinging between the seats and doing their deal. And they don't have to put seatbelts on and nobody's telling them to sit down and the food's good. And they get to get on the microphone with the captain.

Welcome to 10X Airlines where everyone gets to do whatever they want. My kids do this interview. We should get them a copy of that to play in the show. Candy for everyone, right? So my kids get to do that, dude, because, and my kids are not spoiled, by the way. They exchange with us in big ways.

But that's what I mean about create the life you want man so you can have not balance but life right i'm doing my life i don't do jobs i do my life so coming here to be with you today adds quality to my life i didn't come this to to spread the grant cardone name i i spend time with Lewis Howes because it makes Grant's life Grant's life. Yeah. I like him. Come on, man. What's a non-negotiable for you? Every single day you must do.

Yeah. That you feel like you have, no matter what, whether it's prayer or being with your- Man, five days of workouts, man, I'm feeling kind of shredded, right? Shredded executive. You do look lean, man. Huh? You look really lean. No, thank you, man. I'm working on it. And now. Shredded executive. You do look lean, man. You look really lean. No, thank you, man. I'm working on it.

You're almost 60. Is that right? Yeah, yeah. It's crazy, man. Crazy, dude. And youthful. It's crazy. Let's see.

Non-negotiables. Something you've got to do every single day. Yeah, I don't really think like that, but I do like the question. I don't really think like that. Like it's working out something you feel like you must do. Yeah, I'd like to, but, you know, I can give up on it without, you know. It is right now. For the next three or four weeks, I will work out every day.

A non-negotiable. It's like you've got to kiss your wife. You've got to tuck your kids to the bed. Nah. No? Nah. I don't think like that i think i think you know i know i know what you're getting me you know uh dude i push myself so hard i don't i don't you know i don't i don't have a list of non-negotiable i just like

i'm i am i when people talk about beast i mean if anybody ever wants to give me a compliment call me a beast because that that is the thing that I most relate to, this beast-like. Not a hustle, not a grind, but beast mode. I am machine-like. I think Terminator, I'm like, dude, I like the Terminator. I am machine-like. Yeah. I am very machine-like.

Yeah. I think about this, you know. I like it. Yeah. I have tremendous uh work ethic you know gary gary vaynerchuk tried to he's like i i work you grant i'm like dude people that outwork other people don't talk about it okay i mean that's not work right yeah you don't have bragging rights on who works the most okay you either are in beast mode or you're not and so there's no reason to like i get the big title for he works his ass off by the way yeah you know and and and so do i and everybody could

do more everybody can work more and it won't kill you wow well i want people to get this book you have lots of books they can get this book free i'm giving i'm giving i'm giving one million of these books away you You're giving away? One million. It's called The Millionaire Booklet, How to Get Super Rich. How do they get it then? Go to millionairebooklet.com forward slash free. There you go. I'm going to give a million of these away. All I

ask people to do, they'll pay the shipping. All I ask people to do, a couple bucks or something, whatever shipping is. It's not shipping and handling either. It's just shipping. I got the handling. I'll take care of the handling. You take care of the shipping.

Now, if you live in Ethiopia and the shipping's $36, dude, check with your government. I mean, if it's in Canada and it's $18, that ain't me. That's your freaking dumbass government that's overcharging you for shipping. All right? But better to pay the shipping and get the book free than pay for the book. I read that you sent me an early copy. Yeah, yeah. I was at your office, and you were like, I had like a PDF printed or something.

Yeah, yeah, yeah. Before they were printed. Yeah. And I read it on a flight. I think I was flying to like, I was flying to Argentina. This was a year ago. That's right. You were going to that soccer.

I was playing team handball, USA team. Yeah, handball. And we were flying from Miami. So I stopped by your place for like an hour before the flight and I read it and I gave it to a couple of guys on the team after I was done

because I was like, these kids are not making anything. Yeah, yeah. 10 bucks an hour or something. I was like, you got to read this and it's a game changer, man. You know,

even if you feel like- Simple book. So simple. What is it, man? 50 pages or something? Let me tell you why I made it like that, okay? Because I was out.

I was out, and I'd give somebody a book at a conference, and they'd be like, dude, what am I going to do with the book? So I'm like, the next one was like- This inspires me. I want to create a little- I showed that to Damon John. He's like, dude, that's smart. Inspires me.

Yes. The Millionaire Booklet, How to Get Super Rich. I mean, you're talking about multiple streams of income. You'd have a chapter called Stay Broke, Who's Got My Money, Millionaire Math, The Millionaire Decision. Everything about making money, the mindset behind it, the process, the steps, it's all in here. I highly recommend you guys go read it. Without it being about Wall Street or investing or- Things you can control.

Yeah, totally. So go get this book. But you've got tons of books, tons of products. All I ask for people to do is this with the book, okay? Get the book. Don't buy it. I'll send it to you, the first million people. Yep. If you love it, just buy one book for somebody else.

Do it. Get 10 of them. And pay it forward. Yeah, get 10 of them. Yeah. Then I'll sell a million books at 14 bucks. I'll make 14 million bucks. There you go. Kind of smart. But I'm going to help people. Yeah. Is it'll sell a million books at $14. I'll make $14 million. There you go.

Kind of smart. But I'm going to help people. Yeah. Is it The Millionaire Booklet or Millionaire Booklet? MillionaireBooklet.com. Slash free. Forward slash. Forward slash free.

Forward slash. And you've got an amazing event. You can read it in 20 minutes. Less than. Okay. Unless you're Ryan. Captain Ryan. Captain Ryan's with me.

It took him two days. He said, dude, it took me two hours to write that book. It took you two days to read it. What's wrong with you? Yeah. Get off the medication. Exactly. Something's wrong with you, man.

You've got a ton of other stuff going on. Make sure you guys follow Grant at Grant Cardone everywhere. Super entertaining on Snapchat, Instagram, Facebook, pretty much anywhere you want to go. You're going to get something insightful from Grant anytime he goes live, anytime he posts something. I'm always checking out what you're doing. And I'm bragging about how amazing Grant Cardone is.

So make sure you watch and follow everything that he does right now. A couple final questions for you, please. One is called the three truths. Uh-oh. The three truths. And this is if he's posting it up on multitask this is

the three truths if it was the last day for you right now yeah yeah yeah and you would make me cry man all of your work has been look I lost it I didn't get that 900 million

say it's your last day 50 years from now whatever right it's your last day 50 years from now. Okay, okay, okay. It's your last day and you're 100 and whatever. Yeah, yeah, yeah. You've achieved everything you want. Yeah, yeah, yeah. That 900 million was like the tiniest little deal you've ever done.

Right, right, right. That's what we lost. That's what we lose in one day now. Exactly. You do a $900 billion deal, right? Yeah, yeah, yeah. You've written a million books. Yeah, yeah.

Everything you've done. And for whatever reason, all your information and content is erased, yeah, yeah. You've written a million books. Yeah, yeah. Everything you've done. And for whatever reason, all your information and content is erased. Oh, yeah. Gone. Oh, that'd be a problem. They don't get the millionaire booklet. They don't get the 10X. I didn't put anything on titanium plates.

Yes. It's all gone for whatever reason. Yeah, yeah, yeah, yeah, yeah. No more videos. Nothing. No more. You have a piece of paper and a pen to write down three things you know to be true about all of the lessons and experiences you've had in your life.

That's the only thing. How'd you come up with this, man? I can't remember when I started asking it. Okay. But you'd only have three things to share and nothing else they would have to remember you by. Yeah. Oh, okay.

Okay. I thought you were going to go to a different place here. Okay. And this is your message to the world. Yeah. Three truths. What would you say? Oh, man, dude.

Like, let's see. What would I say, man? I don't know um dude make a difference you know make a difference for the better um you know number two uh you know become become become the real you you know and uh the real you mean all the you, you know, no matter how uncomfortable it is. And number three, what would I tell people? Dude, go hard all the time.

You know, don't wait till you're in a jam. I like it. Those are good truths. Those are good. I want to take a moment to acknowledge you, Grant, for being an incredible beast at everything you do because I know you like that, but also for leading the way for so many people who follow you online. I mean, people are scared, afraid. They don't have the courage. They don't have the steps. They don't have a lot of things

they need to get to the next level. And you are providing it by taking action and being an example. So many people need to recognize the example you're making. Whether they love you or hate you or don't like your approach, do like it, whatever it is, you're leading an example of how to get results. And you're making a difference and an impact in your team, your community, your family, your church, which I know is important to you and the world. And I think it should be acknowledged that it's a great example for the rest of us to see how we can push forward and be a beast in our own way. Yeah, yeah, yeah, yeah. We're not going to be the same as you or as aggressive as you, but a way that we can get

results that it works for us. So I want to acknowledge you for leading the way, for setting the example and for being a great human being. Yeah. Thank you, man. Appreciate you saying that. Of course. Final question is what's your definition of greatness? I think it would be very similar to how I would define success. Just continuing to reach for your full potential. You're, you're the only one that knows it. You know, my mom used to tell me, I'd tell my mom, I'm going to go do this deal and I'm going to do this deal.

I was all excited. She'd be the first person I would call. And she'd be like, well, Grant, that's great. But you know, I love you just the way you are. And I'd hang up and I'd be like, yeah, but I don't. I want to reach my full potential. You know, that is, I think the great people, I think about all the great people.

Dude, they were always reaching for more. They were never satisfied. You know, so when people are like, oh, when are you ever going to be satisfied? Dude, the great ones are never satisfied. Okay. It's the mediocre people that have some box called satisfaction. And they're going to somehow get the house or the cars. The great guys, the great ones, Jesus Christ wouldn't have been satisfied, man.

Muhammad wouldn't have been satisfied. He wanted to get his message out to everybody, right? The Jehovah Witness. They're like, I'm not satisfied. I'm knocking on another door. You know, make fun of probably probably the same thing could be said for those whoever that has this unbelievable commitment to to get their message out or their word or what they believe in um you know i think i think those people are seeking their full potential yeah awesome

grant cardone my man thanks so much man. Thanks so much, man. Appreciate you. Oh, my greats. I hope you enjoyed this one. If you thought it was as interesting and powerful as I did, then make sure to share this with your friends. LewisHowes.com slash 497. Tag me on Instagram stories and let me know what you thought. Tag Grant Cardone as well over on Twitter and Facebook and Instagram. Let me know what you enjoyed the most out of this, what you thought tag Grant Cardone as well over on Twitter and Facebook and Instagram. Let me know what you enjoyed the most out of this, what you took away from this, the most posted to your friends online. Let's spread this message far and wide. And as always,

all the show notes and the full video interview is back at Lewis house.com slash four nine seven back on the site. I love you very much. And you know what time it is. It's time to go out there and do something great. Thank you.