The School of Greatness - 508 Coffee Conversations

Episode Date: July 10, 2017

"When we're afraid, we can't have fun." - Lewis Howes If you enjoyed this episode, check out show notes and more at http://lewishowes.com/508 ...

Transcript
Discussion (0)
Starting point is 00:00:00 This is episode number 508, Coffee Conversations with the one and only Cesar. Welcome to the School of Greatness. My name is Lewis Howes, a former pro athlete turned lifestyle entrepreneur. And each week we bring you an inspiring person or message to help you discover how to unlock your inner greatness. Thanks for spending some time with me today. Now let the class begin. Oh yes, my friends, this is a unique episode, something we've never done before, and I'm bringing in the man behind all of it. His name is Caesar and he is
Starting point is 00:00:48 a dear friend of mine that I've known for many years and he runs the entire business, the entire School of Greatness platform, but there's so much more behind the scenes that I don't really talk about that I thought I'd bring him in to kind of share some of these ideas behind the scenes of what he does, but also go back in time to learn about how all this even came about and the mindset about how we've been building this empire and this engine. And Caesar turns the tables. He asked me some questions. I asked him some questions. I share a lot of stories that I haven't pulled out of the vault in, I don't know, a decade and share some things that might help you understand how we build the things we do and how it's happened so quickly. So I'm very excited about this one. I would love your feedback on this. Let me know on social media at Lewis Howes
Starting point is 00:01:41 and check out the full show notes at lewishouse.com slash 508. Again, tag me on Instagram. Let me know what you think. If you want more of these type of conversations with Cesar for Coffee Conversations. And before we dive in, I want to give a shout out to the fan of the week, the fan of the week who has a review over on iTunes. This is from Liz Tronica, who said, I don't know what I would do without this podcast, especially the five minute Friday episodes. Usually I'm spent at the end of the week from something or feeling defeated or doubtful about what I'm doing or what my purpose is. Then I listened to this five minute Friday and, and all of a sudden, I feel more hopeful. Also, the guests he brings on create a valuable and uplifting experience.
Starting point is 00:02:30 Thank you so much. So Liz Tronica, thank you for being the fan of the week. And if you guys want a chance to be considered and to have your review announced on the podcast, then go ahead and leave a review over on iTunes. Just search School of Greatness in your podcast app on iTunes and leave your review. And there's a lot of things we talk about in this episode. All right, guys, we've got a powerful one. Again, let me introduce to you the first time ever on the podcast, the one and only Cesar with Coffee Conversations. the one and only Caesar with Coffee Conversations. Welcome, everyone, to this special edition of... What should we even call this?
Starting point is 00:03:15 Coffee... Coffee Conversations! Coffee Conversations. Coffee Conversations with two receivers, two guys from Ohio, just trying to live our dreams in L.A. So Matt Cesarato, the legendary, hashtag Cesar, hashtag Cesar life, hashtag the one and only, hashtag you're like a bear, man. You know, it's funny because I don't even know that you hashtag me half the time. So I
Starting point is 00:03:47 really don't even know what's going on because I'm more focused on what's going on in your social media. And I really don't have social media. My wife handles the social media for our family. Matt doesn't have social media. If you guys can believe it, he has no, do you even have Instagram? You might have an Instagram, right? But you're never use it. I started it, and I think I posted six times when my family came in town. You started it, like, what, six years ago, maybe? Probably six years ago. People probably couldn't even find it if they wanted to. That's true.
Starting point is 00:04:15 So for those that don't know who Matt is, and I never even call him Matt. I call him Caesar. For those that don't know who Caesar is, he is one of my best friends from college. 2004, I met this guy. He had white. He had like blonde tips in his hair, spiky hair, blonde tips, and was walking around, strutting around like the big man on campus. Then I walked in.
Starting point is 00:04:41 Things changed. No, I'm just kidding. He's faster than me. Much faster, skinnier, and wiry. Very wiry. But I have to give you some accolades. You definitely had the best hands on the team.
Starting point is 00:04:56 Pretty good hands. I didn't drop many balls. And I didn't wear gloves. You were fast. I was fast. Okay, fast. For a tall 6'4 dude, I was okay. I had deceptive speed. I gained speed. Absolutely.
Starting point is 00:05:08 Gained speed. In the practice, I wasn't that good. Catch you on a fly pattern. Goodbye. That's it. That's it. So we're having coffee conversations. Conversations with coffee.
Starting point is 00:05:18 At what time? 8 o'clock at night. 8 o'clock at night. Pacific. Yes. And this is a format that I've never done. I've always brought someone on to interview. One time I had someone interview me.
Starting point is 00:05:32 Other times I do solo rounds. But people have always said you should bring someone on your team on to like have a conversation with. I don't know if Sarah would ever come on. Sarah would definitely not come on. Sarah would probably never come on. I would love to see Sarah. Sarah would be amazing. She runs my life.
Starting point is 00:05:47 She is the executive assistant for me in the business and makes sure everything runs smoothly. She is the HBIC. We call her HBIC. Head BIA in charge. Head Beauty in charge. Head Beauty in charge, yes. And so Matt and I have gone way back, 12 or 13 years, 2004. A long time.
Starting point is 00:06:08 And we were super close. We probably hung out every single night my senior year. Absolutely. Probably. My junior year, well, my first senior year, I had two senior years. I got injured the first one and I came back. We hung out when I got injured my first senior year a lot because I would just come over to your room and I would stay. You had bunk beds.
Starting point is 00:06:25 Matt had bunk beds in college, which was awesome. His own bunk bed that he brought to college. Yeah. You had a larger queen futon in the bottom. I would take over and Matt would stay in the top bunk. It was hilarious.
Starting point is 00:06:42 That was, man, most of the days. I would steal all your food. And this is when Matt was like A++. He was like a 5.0. On a 4.0 scale, he had a 5.0 grade point average. Full ride scholarship to Cabell University. Academic. Full tuition.
Starting point is 00:06:57 Full tuition scholarship. And I corrupted him. I was like, let's just go out and party and have fun. I didn't want to go to school ever. I have to say, I think you more so, rather than corrupting me, you showed me what's possible outside of my comfort zone. That's right. I kind of stuck in my own comfort zone for a long time there.
Starting point is 00:07:16 The opportunity to play and step outside. Let loose. Yeah, exactly. Have fun, man. Let loose. I mean, I Have fun, man. Let loose. I mean, I'm going to bring back a little story now. Louis kind of introduced me to what techno and trans music was. Yes.
Starting point is 00:07:33 And so we would end up going to these clubs and just dancing our faces off. Dancing. And I didn't drink. You did not. Did you drink at all? Maybe a little bit? Maybe a little bit.
Starting point is 00:07:44 But we would just dance. We just had fun. No, actually I didn't because most of the not. Did you drink at all? Maybe a little bit? Maybe a little bit. But we would just dance. We just had fun. No, actually I didn't because most of the time we were taking my pickup truck out to the club in Columbus, Ohio. And so no, I wasn't drinking. And you had football and stuff too. We would have so much fun. Gosh, it was a blast. Oh my gosh.
Starting point is 00:08:00 Good times. But I have to say, I think when I was thinking about doing this episode with you, you were saying, yeah, come up with some cool questions. And I have to say, I think when Lewis came into my life, I literally pinpoint this specific moment. Oh, man. It was not only were we playing football together, but it was just playing the game of life to the fullest.
Starting point is 00:08:27 We didn't have anything either. You had a lot of money. You were actually smart at saving your money. You worked three months hard in the summer. Matt was like, get up at 5 a.m., work. Working with my dad, yeah. Making a few hundred bucks a day cash, doing carpentry, laying cement, doing what were you guys doing? Like driveways and other stuff like that.
Starting point is 00:08:48 And so you would come back to school with like 15 grand in your pocket. I would literally have $2,000 cash hidden in my dorm room. That's crazy. You did? I didn't know that. I wanted to donate anything anyways. I just roll out on fun occasions or something like that. You had all this money
Starting point is 00:09:06 I remember and you were just like Matt was the man he just took care of me while I was like poor and he was just like make sure that we always had a couple
Starting point is 00:09:13 twenty bucks here and there buy food he always drove the truck we would put on you remember the song we listened to all the time yes ah
Starting point is 00:09:21 ah ah black eyed peas pump it pump it yes pump it yeah it was such a good song Yes. Huh? Huh? Ah! Black Eyed Peas. What was it called? Pump It. Yes. Pump It. Yeah, it was such a good song.
Starting point is 00:09:29 We would roll out downtown Columbus thinking we were like the hottest guys in town, just like rolling with our... Time of our lives. Glory days. I mean, that's the truth. Glory days, man. Looking back, it's like, gosh, you had nothing really to worry about except for going to class and showing up. I didn't even go to class half the time.
Starting point is 00:09:44 That was crazy. I didn't care. I know, but look at you now, man. I got to say, I'm proud I didn't even go to class half the time. That was crazy. I didn't care. I know. But look at you now, man. I got to say, I'm proud of what you created. Thanks, man. Yeah. It's been fun.
Starting point is 00:09:50 Look at what we've created. It's been a good life, man. 12, 13 years. It's been pretty good. Yeah. So, yeah, I thought I'd bring Matt, hashtag Caesar Life, on to just have a conversation. Talk about, because I pushed you a lot out of your comfort zone early on. And then we were roommates, lived in this place in Columbus, Ohio, above a music hall
Starting point is 00:10:15 that was $250 a month that we'd split the rent. That was a lot of money for me in that 125 month. And then you moved to New York City to go modeling, to go chase modeling slash acting career. Yeah, yeah. How long were you there for? I was there for about two and a half years. That's it? It feels like it was longer.
Starting point is 00:10:31 No, no, it was quick. But you just went hard for those two and a half years. Then I came out to LA and you went to New York and it was like, wow. We kind of lost touch for like a year.
Starting point is 00:10:38 We did. That first year you were in New York, you kind of like met some modeling other dudes and did your thing, working hard. It wasn't even that. You were playing arena ball. I was playing arena football. You were doing your met some modeling other dudes and did your thing, working hard. It wasn't even that. You were playing arena ball.
Starting point is 00:10:48 I was playing arena football. You were doing your thing. We were both doing our thing. Yeah. You were hanging out with those guys. And we were staying in touch. But at that time, social media wasn't that big. So it was like an occasional phone call. Yeah.
Starting point is 00:10:58 Yeah. And guys, I mean, we didn't need to call each other every day and go, hey, bro, how you doing? We didn't do that. What are you doing today? No. What are you making for dinner? Girls do that, I think, a lot. Yeah. It's not like a girlfriend. You got to call each other every day hey bro how you doing we didn't do that what are you doing today no what are you making for dinner you know girls do that i think a lot yeah it's not like you have girlfriend you got to talk to her yeah and there was no facetime then this was like
Starting point is 00:11:11 2006 2007 right yeah six seven yeah there was no facetime maybe yeah i don't think there was facetime then there was iphones that came out then but yeah yeah and then um i remember i came out and visited new york was it the first time I visited when I came out there? I can't remember what happened. I was in union square or something. 2008. Yes. I remember that vividly.
Starting point is 00:11:33 Was that the first time I visited you? That was the, well, the first time you, yeah. First time you visited New York city. I'd never been there because you went down in 2007. I went there with my sister one time.
Starting point is 00:11:43 I think. Did you? Maybe. I came down to Philadelphia. You were going with my sister one time, I think. Did you? Maybe. I can't remember. But I came down to Philadelphia. You were going to some event. Oh, you did? 2008.
Starting point is 00:11:49 Yes, 2008. Yes. Did I come to New York after that? No. That was like winter of 2008. And then you came to New York fall of 2008 where we went to Union Square. So I came to New York first and then I went to Philly. Is that what happened?
Starting point is 00:12:03 You sure? Yeah. I went to New York. I was in Union to Philly. Is that what happened? You sure? Yeah. I went to New York. I was in Union Square. I can't remember how I got there. Flight maybe or something. Bus. I can't remember.
Starting point is 00:12:12 Train. I got there somehow. And I just remember being in Union Square and doing a 360 and being like, I have no clue where I am. I had no clue what was north, south, east, west. I was like- It's an intimidating city. So lost in there.
Starting point is 00:12:24 Now I feel like I know the place inside and out. It's pretty easy. Right. But I remember being so lost. And then you picked me up in your truck, I think, and I threw my bag in the back of your truck. And you're like, we're going. You had a bunch of guys with you.
Starting point is 00:12:37 And you're like, let's go. I had plans. I was exhausted. I was living a crazy life at that point. Like, let's go. We're doing this. I was like, where are we going? And you're like, just trust me.
Starting point is 00:12:45 And I'm like, what? You didn't even tell me what we were doing. You're like, there's just this crazy cool thing we're going to go do. It's funny. I flipped it on its head because that's the stuff you used to do to me. I did, man. And then you came out to New York and I was like, watch this. I was like, no, let's just go inside and hang out.
Starting point is 00:12:59 Let's grab a slice of pizza and just chill. And you were like, no, let's do this. And I was nervous. And we went to this show called Fuerza Bruta. That was the greatest thing I'd ever seen at that time. It blew my mind. Live trapeze, cool stuff. Music, weird.
Starting point is 00:13:13 It was artistic. Yeah. A moving audience. Very cool. It was so inspiring. I remember just being in awe. I was like, this is New York in the middle of the Union Square, Fuerza Bruta. We went somewhere afterwards and and got snack or something.
Starting point is 00:13:26 And then we were like driving around. I don't know if that was the night we were driving around when like your buddy like threw up on the side of the street in the curb. He did.
Starting point is 00:13:35 Yeah. It was crazy. We had some fun nights there, man. Yeah. He was reliving glory days because he was a little older than us. He was, yeah. And I was trying to get him out, so.
Starting point is 00:13:44 Were you dating Kendra then? No. I think you met her later. She was there. Really? We were just starting to date. It was a couple weeks prior you started hanging out or something. Oh, my gosh, man.
Starting point is 00:13:55 Really? You guys have been together for nine years? Yeah. No. 2008? Yeah, 2008. So that was winter. Spring of 09.
Starting point is 00:14:03 And then was that the same night there was like Christmas trees out and we were like your buddy jumped in same exact night yes a garbage truck and he was about to start and start going down
Starting point is 00:14:11 no it wasn't a garbage truck it was a it was like a caterpillar wasn't it like a big yellow cat yeah with like a crane or something
Starting point is 00:14:19 he got in it he jumped in and he was going to start this thing and drive it down I think it was like Broadway or Lexington or something like that. Right next to those, uh,
Starting point is 00:14:29 those Christmas trees. And then he was knocking over Christmas trees. Anyways, we're going off time in here, but bring it back. Funny, funny times. So I thought I'd bring Matt on,
Starting point is 00:14:37 uh, Caesar to talk about, to have him ask me any questions and see, cause he now, now bring this full circle. A few years ago, was it two years ago? You came on board school of greatness team. Yeah. Early 2015. I was growing the business. I was growing the business and I started, um, just being kind of overwhelmed with
Starting point is 00:14:58 the growth of school of greatness. The podcast was growing. I didn't have the book yet, did I? You were just finishing the manuscript, yes, at that point. You came on before the launch of the book. I remember just feeling overwhelmed. Things were growing so fast. I wanted to create so much, but I couldn't do it all fast enough. So we started hiring the team. And me and Matt, I was living out here three years prior to you coming on
Starting point is 00:15:25 then I guess. And we were friends, you work in somewhere else. And I remember thinking, God, it'd be amazing for Matt to come on board, but I didn't want it to ruin our friendship. And you didn't want it to ruin our friendship either. I was, I was nervous about that because we talked about it even like two years earlier. We did. When you had your previous business.
Starting point is 00:15:40 Yeah. And I was like, you should come on and work with us and manage stuff because you're. Yeah. And I was working with another friend of mine at this agency and we're, you know, working crazy hours and having a blast, but you know, I want to kind of stick around in Los Angeles. And when you asked again, it was just a perfect opportunity. It's good timing. You'd done, you'd kind of quit this contracting job. You'd finished like the term and you had a couple of months where you're like figuring out what you wanted to do and i was like just come on for like a few months and like just pick up some slack for the stuff that i can't do yeah god it's been a best decision i've
Starting point is 00:16:13 made man it's been amazing i hope so what i feel like is i was telling someone like a few weeks ago i was like you know it took you like a year and a half to really kind of like understand the business and and really kind of step into the role that you know, it took you like a year and a half to really kind of like understand the business and really kind of step into the role that, you know, we both wanted you to be in because I think you just had to learn so much in general. That was it. It was very new for me, stepping into a role, you know, for a small business. And it was a completely different, you know, job experience than I've ever had. Yeah. Yeah.
Starting point is 00:16:44 Absolutely new frontier for me as far as business, you know, the online business. You were working in corporate America. I did for a while for fashion company. We have people on our team who are working, you know, virtually all over the world.
Starting point is 00:16:55 So it was like managing people online, not in person. It's a lot. It was learning like, what are these online courses? Like we have multiple things we can monetize. We're creating content, Facebook ads, like social media, stuff that you're not even on.
Starting point is 00:17:09 And so you had to learn all these things that you're not even doing. And it was a big learning curve. Yeah, and I was used to working in an office surrounded by, you know, my colleagues in that same office. So working virtually was a whole new experience. But I think that's a testament to what businesses, you what businesses can create for themselves now, have that opportunity. And that goes for corporate America. They're moving that way too with hiring virtual people and things like that.
Starting point is 00:17:36 And it works. It works because of technology. It is, man. It offers a huge amount of opportunity for the employees themselves as well to have that quality of life. I heard somewhere, I can't remember which company it was. Maybe you told me this, but there was a company that has all their customer support people on the phone work from home because they don't have to come into like a call center or anything because they said, I think it was the CEO said like, I want them to be happy and comfortable. And if they're happy
Starting point is 00:18:03 and comfortable in their home, more than coming to a cubicle at work, then they're going to be happier on the phone. Absolutely. They just get a call that goes right to their phone through a different number or whatever, and they pick up. They can just be in their underwear.
Starting point is 00:18:17 They can be hanging out on their couch, but they can be relaxed. That's the thing with running a business and having a team. Everything can change with what's available now and social media and with this, all the softwares and tools are out there. So I brought Matt on as because our team was growing and I realized I was spending two or three days of managing energy. And I think that's what a lot of people need to understand of if you're an entrepreneur, if you're starting something, if you want to be a solopreneur, we just have like a couple of people you're freelance working with. You can do that. But in order to break through the next level, to really get to like the seven, multiple seven figure level, you're going to have to build out
Starting point is 00:18:57 a team unless you're just, I don't know, a ninja that can do it all on your own. No one can do it themselves. Yeah. It's really hard to break through. Even, even doing what I do, it's a, it's a piece of this engine, this business of yours. Um, and you know, you, I, we couldn't do it ourselves if we tried, we have surrounded ourselves with people that we work so well together with. And I mean, that's, that's kind of, you know, a testament to what, you know, the business that you've created for yourself and, you know, back to, you know, bringing on those people virtually or having a team that, you know, can work from home at times and not feel too confined to a space, you know,
Starting point is 00:19:34 we could still be as productive. And if anybody says we can't, we're going to, you know, we're going to try and we're going to go wrong. And that's, that's the cool thing about it. And, you know, it kind of brings me back to, I think, what I really wanted to start probing you about and asking questions for your listeners is really creating this, if your life was a game, creating the game that you'd want to play every day,
Starting point is 00:20:01 creating that game that you would want to show up, just like we did, playing football, playing our hearts out in college and going, gosh, we get to do this, what we're passionate about. Get excited every single day. Even practice days. It may not be game day. But practice day. We're fun, too.
Starting point is 00:20:16 Oh, man, we'd have a blast. And we'd make it fun. We did make it. It would suck some of those days. Sucked. Some days. Hey, listen. Some days when we're doing army crawls.
Starting point is 00:20:23 Oh, it's miserable. 100 yards back and forth because we dropped one or two balls during practice. Yeah, that stuff is tough. But that, I mean, you know, it's like yin and yang. You can't have all good every day. You've got to have those tough days that show you how good it is. You've got to go through pain. If you want to be a great athlete and a great football team,
Starting point is 00:20:42 you've got to go through so much pain together. Absolutely. So much training and hurt in order to go into a game that is going to be that challenging where another team is trying to take your life and your vision away from you, you've got to be willing to go through it with them. It's like going through a 10-round fight. Totally.
Starting point is 00:20:59 You've got to be willing to have pain if you want to be a champion. And I feel like we were willing. We pushed each other too. Right. At least on the offensive champion and we i feel like we man we were willing we we pushed each other too right at least on the offensive side we were just like committed man right something about it we thought we thought we were like all going to be pros or something or we're just like we're the best in the country we just like believed you know i mean we were division three too yeah and we some of us still wanted to go pro. You wanted to go pro. You had that ability. I never had that. I loved competing,
Starting point is 00:21:29 game day, just the schedule, the rigor. That kept me focused in school, in life to have that one thing that was consistent, the practice schedule. You knew when you were showing up every day at a certain time.
Starting point is 00:21:46 We had an itinerary where we knew we were doing every 10 minutes of practice. I love that stuff, man. Disappointing. And let me tell you, scoring a touchdown is the best feeling in the world. How many did you score in college? Not many. How many did you score? I have no idea how many. I can't remember either.
Starting point is 00:22:01 I think I scored maybe 10 my senior year, maybe. But, yeah, it's fun. It's a good feeling. Just senior year, maybe. But, yeah, it's fun. It's a good feeling. Just catching a ball and making it play is fun. It doesn't matter if you score or not. That's it. That's it. Being a part of that team.
Starting point is 00:22:14 So back to what team we've created here. Yes. We've got some spectacular people on the team. And having those conversations virtually or in person, it doesn't even really matter. No, no matter where they live. Exactly. Now, you couldn't play a football game with guys virtually,
Starting point is 00:22:30 but, you know, you get the point. We can do that in business, though. We totally can. And as long as you can, what we do, I think it works, and we can probably optimize this as we meet on the video chat as much as we can. We meet as a team once a week on video chat. You do have to connect, yes. You have to connect.
Starting point is 00:22:45 And then we try to meet in person with the whole team, at least for our event we do for a week. And then I want to do more team retreat stuff in the future. And not get too confined at all times by email. Really focusing on even having a phone call, a touchpoint daily. That's huge. That's key. It is huge. Just to keep a team responsible and accountable within each other.
Starting point is 00:23:08 Yep. And then going back to the routine, the physical routine that continually gets you up every morning. I mean, we've started something new recently. Yeah, 6.30 a.m. runs. 6.30 a.m. runs. So I want to ask you, what's opened up for you with doing stuff like that? 6.30 a.m. runs. 6.30 a.m. runs. So I want to ask you, I mean, what's opened up for you with doing stuff like that? 6.30 a.m. runs.
Starting point is 00:23:27 You know, because, you know, we kind of got into a routine where it was more 8 a.m., you know, and so we just wanted to just break it up and go, what can we do to shake things up a little bit? Yeah. 6.30 a.m. It's good, man. Anytime we create structure in the business or our personal lives or our fitness i feel like that's when you can optimize the game you set for yourself right just like in sports without the structure and and we were talking about this the other day like we used to run 400 meter sprints after game
Starting point is 00:23:59 days on sundays the day after day after coaches had us get up smart what time was it like 8 a.m or something it was like you couldn't stay out late and party too late because you had to or you days the day after day after our coaches had us get up smart what time was it like 8 a.m or something it was like you couldn't stay out late and party too late because you had to or you did and you were so some guys were like hung over you're dragging dragging dragging on doing absolutely and they suck because you're beat up you're sore you're injured you're hurt you know you got bruised bones and we would run sprints and they what was it under 75 it was it was fast that was for linemen under 75 oh my was it 74 72 it was fast man repeat 400s with like a minute break or something it was stupid but i think uh having that structure this is why i like doing stuff like
Starting point is 00:24:38 this where we're gonna have a 630 because it's just like if we're not pushing ourselves in every area, and obviously there's going to be off seasons because you can't do that consistently every single day. But if we're not creating a game for ourselves and structure for ourselves, we're just going to be lazier throughout the day. We're not going to be as consistent and committed. Last two weeks when we started doing that, it just felt like, man, I was so much more productive, focused on the things that mattered.
Starting point is 00:25:03 You were the one who was telling me like, where did all this energy come from? You were like, because we were having conversations with other people, getting ideas, and I was like, okay, let's do this. Let's execute, execute. And I feel like it just keeps your body, your mind sharp when you structure at least workouts for yourself.
Starting point is 00:25:22 And it doesn't have to be early, but I think you just have to have some type of game with your workouts. Otherwise it becomes hard. And you have to be physically active. You have to do something to invigorate the body in order to activate the mind. In my opinion, we get our best ideas when we're running together. Absolutely. Absolutely. So my best phone calls are when I'm walking around moving, you know? Um, so yeah, I, I agree. I think it's, it's opened up a lot. I mean, I was kicking myself. Like you said, you were coming every day, four or five ideas. And I was like, Whoa, Whoa, Whoa, Easy. You know, I was like, having to pump the brakes at that point. We didn't build the team. Let's get more people
Starting point is 00:25:58 on so we can execute. Yes. Yes. Yeah. No, I think it's important. I think, you know, kind of bring back of us going out in college a lot. We would make it a game just like at night, anything. That's what I love to do is like make life a game. And like anything, when I'm going on a trip, when I'm going out to a networking event, I give myself a challenge or a game. I'm like, okay, I'm going to talk to five strangers
Starting point is 00:26:21 and try some silly things. You'll be amazed at what you can do when you just actually try it. Totally. Even if you think it's ridiculous. We've done – I've done so many things where whenever I'm uncomfortable or nervous or scared or something, I try to go master the fear. And I'll go – I remember talking to girls when I moved to New York City. I did this thing.
Starting point is 00:26:43 I was like, okay, I'm going to create a challenge. I don't know if I even told you this. I call it the Red Rose Challenge. Oh, no. I actually have never heard the Red Rose Challenge. I don't know if I've actually told this to anyone on a podcast. I remember going to New York. Wasn't sure if I was going to live there.
Starting point is 00:26:58 I went for one month. I just ended things with my ex-girlfriend. And I was like, hmm, I wonder what would be a good way to meet girls in New York. And I was kind of intimidated by girls in New York because it was like a new place. And I was like, I'm going to do this thing. I'm going to call it the Red Rose Project. And I was thinking of doing it as an experiment where I would write about it or journal about it or do something. I was thinking it would be some experiment that I talk about online.
Starting point is 00:27:21 And what I did is I bought a rose every morning because there was like a flower shop next to my apartment I was staying in. I bought a red rose every morning, and I carried it with me until I found a girl that intimidated me, that was like super attractive that I just couldn't keep my eyes off of, and I was going to go up and give it to her. And not ask for anything, but just like give it to her and give her a compliment. I remember doing that. And it was like the second girl, I think, like wouldn't even look at me.
Starting point is 00:27:51 She just kept walking, gave me like the worst stare down. And I was like, this is not a good start for me. I was like, no, this does not feel good to be like rejected. That's like my biggest fear is like being rejected when I didn't have the confidence. And then I just kept doing it like every day the first couple weeks. And I remember I have the confidence. And then I just kept doing it. Like every day, the first couple weeks. And I remember I met a girl. I gave one to a girl, like a waitress. I was like, this is an easy out for me. I'm going to give it to the waitress who's waiting on me.
Starting point is 00:28:15 But I ended up having a good friendship with her and built a relationship and had good times. And it allowed me to kind of overcome something, do something nice for someone. And it created a game for myself. And so I think I try to do that in every context, whether it be we do this with fitness. We're like, okay, we're going to run.
Starting point is 00:28:33 We're going to sprint this street, then jog, sprint, then jog. We're going to go up the hill this time. We always create games in fitness. That's why I try to do it with you in business too. I'm like, okay, what are the numbers this month? What can we try to get this week? What can we try to hit this month and create a game around? And I think if you're not creating a game around your life,
Starting point is 00:28:49 then it just becomes more like work. It becomes hard. It's already challenging enough doing something. You might as well create a fun game around it to enjoy the process. Absolutely. And anybody could do that. Anyone. Anyone.
Starting point is 00:29:01 There's a method to that madness, so to speak. I mean, there really is. So to answer madness i mean there really is so create that to answer that question or the topic is to create games in every situation in your relationships how can you have fun in a crappy situation right maybe you don't want to go see your in-laws or whatever um but how can you make it a game and have fun around it and how can you have fun with your relationship your partner your health your health, your finances? Like finances is hard for people to talk about. People are scared to talk about how much they have
Starting point is 00:29:30 or just talk about money in general. Like how can you make it a fun game? Right. As opposed to this being this thing that you're constantly afraid of, but now you embrace it and you allow for more money to come your way. Yeah, yeah.
Starting point is 00:29:42 Create a game in your life. See, that's funny. You just said something there that struck me because, you know, there is a fear around, obviously, money and it's more so
Starting point is 00:29:51 the fear of judgment, you know, with not being transparent. And, well, So many people are afraid. I take that back. Yeah, to not be transparent because, you know,
Starting point is 00:30:02 they're surrounded by that fear. Yeah. Whether it's money or whatever part of their life that they're fearful of, of opening up about it. Yeah. So I think, you know, the one thing I also attribute to, to you is, you know, I think your ability to just embrace transparency is unbelievable with being open with what you're able to get on Facebook live and share with anybody and everybody at any given moment. I mean, that's huge. And what it's created
Starting point is 00:30:32 for you too. I think that there's a true testament there to be spoken about because a lot of people in this age of social media, there's this apprehension of wanting to, you know, I guess, you know, be transparent. They, they want to, you know, separate church and state, so to speak, you know, they want their personal lives to be separate than their business lives. And why, you know, I mean, I'm, I maybe I've drank the Kool-Aid, but I used to be that, you know, you'd have your colleagues and your coworkers, but then you'd have the friends, you know, that you you'd have the friends that you'd call it in the evenings and hang out with. And sometimes you'd hang out.
Starting point is 00:31:11 Yeah. So I think this day and age, you just have to. You have to embrace that. You really do. I think you get to create the game you want it to be. I mean, there's some big personalities on social media that don't show their partners, their kids, they keep that separate still. And I think that's, I think it's not right or wrong either way. You can do whatever
Starting point is 00:31:29 it makes sense. I think it's something that I'll always do for myself. I don't know if that just comes down to personality or choice. Your wife may not, but you will. Yeah. Yeah. She, she's, she's more comfortable with, with stuff like that. And it's not that I'm uncomfortable sharing my personal life. I mean, I'm, I'm here right now, but I would say that no video still, no, no video. I'm not shy with the camera. I mean, I would say that, you know, it's, it's cool to see what you've created. So I think my next question is kind of going to go around that. I mean, if you are someone who is wanting to take their business, take, um, you know, their entrepreneurial journey to the next level, you know, where is a good place to start with, with opening up with what's going
Starting point is 00:32:13 on with you personally? I mean, what do you really share? Where, where do you kind of, here's the thing, you know, it's interesting because part of me, uh, the more vulnerable and open you become, the more you're to attract an audience of people that can relate to you. And I think it's scary, though, because you want to make sure you do it in an authentic way where it's not like reaching out for help for the world and like a woe is me all the time of like, Oh, I'm down and out, but more of like, here's the challenges I'm facing in my life and talking about it in a way that works a way that still is like on your brand. And you know,
Starting point is 00:32:55 with still good images and videos and things like that, you're putting out content wise, but also just revealing the most popular episode I have was when I opened up about the sexual abuse when I was a kid. And there might be a couple other episodes that have done more because we have video now and things like that. But at the time,
Starting point is 00:33:12 that was the biggest spike of traffic I've ever seen on my website. Most downloaded podcast by far. But also the biggest impact in people's perception of me and their opinion of me. I got hundreds of emails and we still get messages from people listening to it from three years ago. I think it was three years ago where they'll find it and they listen to it and they're like, man, I had you all wrong.
Starting point is 00:33:37 Like I had you wrong and I'm so inspired by you sharing, by opening up on something that's so vulnerable for you. And I think I did it in a way that was, again, thoughtful and intentional. It wasn't like just calling out to the world or something about my challenges or my problems. So I think you've got to be thoughtful about it. But I met with a couple of students of ours, School of Greatness Academy members in Miami this weekend. And we were talking about this as well like they've got if you want to attract an audience you got to be real you got to open up with so much content out there if you're not opening up and being super raw in a way that works then it's gonna be hard to connect if you just look perfect all the time right so the more i
Starting point is 00:34:22 talk about it and it's part of the text, the storytelling, the storytelling of revealing things. Every time I post an image or a quote or whatever, and then I share what I've been struggling with or what I went through to get to where I'm at, that gets the most engagement. That gets the most comments. People are like, yes, I feel you.
Starting point is 00:34:40 I get you. I needed this more than ever. I feel like I'm going through this right now, people will say. So I think when I – and it's just become second nature. I'm just like, you know, we're all going through stuff. I was revealing stuff on a call, on a live training call we have with one of our programs as well, where I was literally wrapped in a blanket, like with a white T-shirt. Hair was all messed up. Someone was asking me a question, and I was like, in a blanket like with a white t-shirt, hair was all messed up.
Starting point is 00:35:07 Someone was asking me a question and I was like, to be honest, guys, I just got to let you know like stuff has been challenging over the last few weeks and I don't know if I have the answer. Like I've just been in the funk. And people were like, dude, thank you because it's hard to connect with people that just always have it all together.
Starting point is 00:35:23 It's really hard. So I think being vulnerable in the sense of real with the challenges you're facing, but also coming back and saying, you know what? I'm facing these challenges, but I'm taking action. I'm not just allowing myself to stay stuck. When you sit there and say, here's all the problems I'm going through, and I don't know what to do. Someone help me.
Starting point is 00:35:44 That's not a good look. But when you say, here's what I'm going through, and I don't know what to do. Someone help me. That's not a good look. But when you say, here's what I'm going through, I'm really struggling. You know what? Here's the action steps I'm taking, and man, it feels good to see a little bit of progress. That's it. That is going to inspire people in your industry and your space to be like, huh, okay, I can resonate with him or her. I'm going through the same thing.
Starting point is 00:36:03 I see the steps they're taking. I'm going to start taking those steps. And I think that with him or her. I'm going through the same thing. I see the steps they're taking. I'm going to start taking those steps. And I think that's the game changer. Oh. Yeah. Not reaching out for help and being like, here's all my problems. Someone have pity on me and like this to make me feel better.
Starting point is 00:36:16 No. What are you going to do to step up? How are you going to move forward to improve your life? That's it. And embrace your story too. I mean, that's magic right there. We all have a unique story to tell. And I think that's, that's a huge part of, of also what, what you've been able to create is just embracing your story. We all have a life story. We all have
Starting point is 00:36:35 our own motion picture event happening every single day. And, um, you know, really stepping in to sharing that story and then, you know, creating the, the, the progress, the positive progress every single day, rather than being caught up in the, my gosh, it, you know, this hurt or that hurt or this woe, that woe, you know, I think that's the most important thing. I mean, yeah. And even if your story isn't as dramatic or crazy as maybe some other people you'd notice or you know about, there's other people that I'm like, man, people have gone through a lot worse than me and created this incredible success like Oprah or The Rock or whatever.
Starting point is 00:37:13 I'm like, is my story really that inspiring or that interesting? And I've shared my story so much over the last 10 years since like kind of my transition point of sure moving from sports to business that i'm like is it boring now is it interesting enough it's like oh the guy who got injured who went into like linkedin like is that interesting enough but it's like that's my story and i'm going to use it i'm going to embrace it because it's embrace it right it's all i am that's it it's who i am i can't like try to be something i'm not and i just try to relate to the people that are interested in in my story and connect on that level. And I'm not trying to act like someone I'm not.
Starting point is 00:37:48 No, that's it. I mean, look at here. Shoot. We got a podcast happening right now. And, you know, your story is still, I think it's still completely relevant to anybody and everybody. Right. You know, yes, some may say it's more dramatic than what they have going on. Come on.
Starting point is 00:38:06 Right. It's a human story. Yeah. It's beautiful. Yeah. Whatever your story is, embrace it. Mm-hmm. There's beauty in even the most mundane.
Starting point is 00:38:16 That's true. You know, even in the little quirks that you have or even in the little doubts that you have about yourself, the little fears. It's not really focusing too much on that fear, but the step out of that, you know, the next step beyond that. So, yeah,
Starting point is 00:38:32 yeah, that's a good one. Well, how many other questions you got? I got a couple more questions here. All right. So we've embraced, you know,
Starting point is 00:38:39 transparency and not everybody has to do that. Yeah. I think you don't have to be super vulnerable and like transparent all the time. It's not for everyone, but I think if you're just starting out, I think that's the quickest way to connect with people because when we're vulnerable in any way, other people are allowing themselves to open up as well.
Starting point is 00:38:58 You're allowing that for other people. So I think if that's when you're just starting out, I think start with that and talk about transformational stuff. Anything in your life when you're just starting out, I think start with that. And talk about transformational stuff. Anything in your life that you're trying to transform, take people on a journey. Here's where I'm at and I'm not happy. Health, finances, relationships, spirituality, I'm not happy in this situation. So for the next 90 days, here's the steps I'm going to take.
Starting point is 00:39:22 And I'm going to document the journey, the challenge that I'm taking myself, the call to adventure, right? It's like the hero's journey. I'm going to take you guys on the next 30, 60, 90 days. And I'm going to share with you each day, the actions I'm going to take each day, the successes and each day, the failures, the challenges that I face that I'm working on. I think if you just do that for 30 or 90 days, that's a great way to get started. And a great way to build an audience around a challenge for yourself. I think it's also, you said it, it's being the hero of your journey. That's it.
Starting point is 00:39:57 Accepting that you are that hero in your journey. You're the director. You're writing it. You're directing it. You're starring in it. Starring it. Producing it. you're writing it you're directing it you're starring in there starring it yeah producing it yeah
Starting point is 00:40:06 start off like a 30, 60, 90 day challenge where you're transforming some part of your life right that is inspiring so many people have done that
Starting point is 00:40:15 a lot of people in the health world have done this Natalie Jill did this right she was overweight she was a new mom divorced corporate job
Starting point is 00:40:23 that she got fired from and she took people on a journey of just documenting, here's what I'm going to do every single day. I'm going to learn how to eat right. I'm going to learn how to work out the right way. I'm going to learn how to sleep, take care of myself, recover, and I'm going to take photos and videos and document it and share the things I'm learning and show you the progress.
Starting point is 00:40:40 That inspires people. You can do that in any category, health and wellness, fitness, business, talk about like, okay, I'm going to try to earn a dollar today. I'm going to try to earn two tomorrow, five,
Starting point is 00:40:50 10, 20, whatever. And I'm going to show you the steps on what I'm learning. This works for every, Pat Flynn from Smart Passive Income did that in the finance place.
Starting point is 00:40:59 You can do this in spirituality, go on a journey of like, I'm going to try different meditations. I'm going to go to different churches and I'm going to share what I'm learning about why I'm here and what this whole world is about. Yeah. And what's, what's the journey? I mean, the journey is to know thyself. I mean, that's, that's a huge part of what life is, what fulfills you, what makes you happy, what your values, your principles, the things that make you tick and run and, and live joyously.
Starting point is 00:41:23 So, I mean, knowing thyself, I mean, you got to build that in your routine every day. That's it. You know, I mean, what parts really truly make you happy? You may not have to get up like us at 630 in the morning and find joy out of absolutely exhausting ourselves on a quick three mile run. Yes.
Starting point is 00:41:39 You know, and finishing uphill just to feel that, you know, gasp of whatever it is. Wanting to take ourselves back to playing college football. Who knows? Whatever it is. But it brings us some sort of fulfillment and joy and excitement out of life. So I think knowing what is going to get you up excited to play the game. Game of life, baby.
Starting point is 00:42:00 That's it. Game of life. We've got to watch. Isn't that an actual board game probably the game of life oh shoot it's all good oh man next question caesar so here we are um you know how important is it for you because i've seen this in your personality. Yes. You focus on the things that really bring you joy, you know, and, and find ways to give back as well, doing the things that bring you joy. Um, so I guess how important is it for you personally, um, to do the things that
Starting point is 00:42:42 actually bring you joy on a daily basis. It's so important. It's probably the most important thing. I don't know if it's just because I just, you know, I look back at my childhood, and if you look from the outside looking in, everything looks okay. We had a home. My dad had a good job.
Starting point is 00:43:01 You know, we were pretty healthy. My siblings were doing well in school. They were all smart and talented, but there was just a lot of inner conflict that I faced and a lot of stress with my parents. Every day was stress. Even if they weren't screaming at each other that day, there was just like tension. I just felt all the time. And as the youngest of four, I didn't feel like I had any of my siblings to kind of like, I just felt all the time and as the youngest of four I didn't feel like I had any of my siblings to kind of like I wasn't like close with any of them until I was like 12 maybe 12 13 I became more like adult like so I was more acceptable in the siblinghood or whatever so I didn't have any like siblings to look look to connect with to talk to about my
Starting point is 00:43:43 feelings my parents were too in their stress of their daily lives of work and taking care of us and taking care of each other. And their marriage was never in a good place. And I was just always scared. I was just really scared and didn't have much fun as a kid. There were moments. But I just remember feeling an overwhelming sense of fear and insecurities and uncertainty. And I think when I made the decision to go to Principia Upper School, this private boarding school in St. Louis, my life changed because I allowed myself to have more fun.
Starting point is 00:44:24 I had friends every day. I was living in a dorm with like 10 other guys. It was pretty strict, but I was just like so happy to kind of get away from this stressful environment. I don't think it was my parents' fault or anything. It was just like, that's just how things were back then, and they were doing their best. And I was just so happy to be in a different place
Starting point is 00:44:44 that I was like, I'm going to make the most of this and have fun and just meet people and make friends. And I think I just took that on after high school. I took it on in college. I was just like, I'm going to try to have as much fun as possible, have as many friends as possible, be good to people. Because I just remember how crappy it was. Feeling inside. Again, my parents were great and they always like told us they loved us they always took care of us but it was just like this sense of like
Starting point is 00:45:11 uncertainty and fear around their relationship and just tension man it was just always just tension constantly but you took that step i mean you stepped out of that place and and i mean yeah i, I mean, I just started to realize, like, man, I just want to have fun. I want to have fun. I want it to be lighter. Yeah. And I don't want to fear all these things. And so that's why I just said I'm going to take on these fears. I'm going to become the Batman of every fear.
Starting point is 00:45:38 Yeah. Whatever my bat is that I'm afraid of, I'm going to become the bat. Because I just didn't want to feel sick and tired of feeling these things anymore. It's like you gave that rose early on to each one of your fears. I did, man. Yeah. It was like my red rose project early on. I'm going to make you love me.
Starting point is 00:45:55 Exactly, man. I just didn't want to fear anymore. And I think I just made a decision. I was just like, screw it. What's the worst that could happen? Well, the Lewis I met back in college was fearless. Holy cow.
Starting point is 00:46:09 He would roll up into a room and just be like, whoo. I would, man. Just excited to be there. I didn't care if I knew people. I didn't know people. I would introduce myself to everyone.
Starting point is 00:46:17 I remember going into my senior year. This was a big thing for me. Going into my senior year in high school, I was like the young kid who was on all the varsity teams from freshman year to junior year. I was always like younger than everyone, right? Then when I was a senior, all my friends were gone. They'd all graduated because I was always like the younger one on,
Starting point is 00:46:37 and I was a starter, like a sophomore and junior year on sports teams. So now I had to step up and like, I was like, who are my friends? Who am I? I kind of had to reinvent myself again. I remember going into senior year thinking, crap, all my close friends that I was in like this jock clique are gone. Now what? I was like, do I just hang out with all the freshmen, sophomore, junior jocks?
Starting point is 00:47:01 I was like, that's not really what I want to do anymore. I want to become friends with everyone. So I made a challenge for myself. I remember this in the summer in St. Louis. I was like, I'm going to try out for everything. I was in choir. I tried out for the school musical. I was like, I'm going to become friends with math people, musicians,
Starting point is 00:47:23 singers, actors, artists take i took art class i did i took tap dancing class my senior year i remember i took tap dancing class i did everything and i was like i'm just gonna be friends with everyone and try to like meet people where they're at as opposed to having everyone need to know like who i am and i'm like the sports guy and i was like i want to learn about other people that's probably when school of Greatness really started to develop. Yeah, I was just about to say that. Yeah. It was like learning from everyone.
Starting point is 00:47:50 And I was like, okay, I'm not going to judge people. I'm going to say hi to people that I would never say hi to and just ask them questions. And I had some of the best friendships from people that I never would have hung out with before. I think a lot of them were like, you know, kind of guarded originally. But I just said, you know what? Screw it. I have nothing to lose.
Starting point is 00:48:08 This is my last year here. If it doesn't work out, whatever. The best thing I ever did for myself was to not – Kind of put yourself out there. Yeah, was to not like judge people to the best of my ability and to just be like open to learning from people. And there were some amazingly good people that I've lost touch with now. um at the time it's just man they were close i was closer to them than my sports friends some of them yeah and i think that was the key is like learning to meet all types of people people
Starting point is 00:48:36 who can do nothing for you have conversations with them the janitors at my school i've built a relationship with you know waiters at restaurants I would just openly ask them questions and learn about what their big dreams were and what their challenges are anyone and everyone I just wanted to learn more about them and I was obsessed with understanding people
Starting point is 00:48:58 and understanding what made them tick what they were thinking about yeah I haven't really told any people this stuff, but yeah, this is what it all kind of started probably. Senior year, high school. So you just opened up there. I mean, you embraced, I guess,
Starting point is 00:49:15 partly becoming this networking person. I was. That's when the networking began. Yeah, yeah. Senior year. Yeah. And it took you stepping into you know being a senior being a leader
Starting point is 00:49:25 because that's the first time you really you know when you get to that senior year you're forced to become a leader
Starting point is 00:49:31 you're forced to you know stop being closed off you can't be closed off it was not comfortable I didn't like being the captain I actually didn't like
Starting point is 00:49:39 being the senior I liked being the freshman who could just like show up and play hard and be like and shock everyone and that seniors could like run the show and I could just show up and play hard and shock everyone. And that seniors could run the show and I could just be the playmaker.
Starting point is 00:49:51 And just be like, gosh, that kid is so good. He's going to be amazing when he's older. And then senior year was really uncomfortable because I was never comfortable with my own voice. I was always scared to talk in public. I was scared to talk in front of my classmates, anything. So talking in the locker room was not my thing. I was not i was not like this all right guys here's what we got to do rah-rah speech people up i didn't have that in me so it was terrifying to be the captain but um that's kind of like a lot of the times it was just like if you're the best player you're
Starting point is 00:50:19 the captain usually if you're just like a good enough dude yeah um so i was one of the captains but i remember just being like i didn't even want that i just wanted to be the playmaker just like you do your job and i'm gonna do my job i didn't want to get on anyone that's a pivotal point in your life yeah you're talking about there you you went head on to the things that made you uncomfortable yeah you know embracing your fears going right at them and going hey i'm gonna figure it out sooner or later yeah wow very cool i didn't like that part hey, I'm going to figure it out sooner or later. Yeah. Wow. Very cool. I didn't like that part.
Starting point is 00:50:47 Luckily, the next year going to college, freshman year, I got to do it all over again. I just got to be the playmaker. So you fell back into it? Well, I mean, it was a whole other intimidating thing, man. I didn't understand the game at college level. It was like – That's true.
Starting point is 00:51:02 I didn't understand defenses and offenses and how to read things i was just like go to my spot and catch the ball in high school because i just started sophomore year so for me it was it was more just like i needed to study every single day for hours at night game film and the plays because i couldn't even remember them it was just so challenging so trying to be a leader was not even on my mind it was just like don't mess up this play because our coach screamed at us. He was one of those guys that just always wanted to make you feel like a piece of crap. And he would scream at me at any time I missed a step,
Starting point is 00:51:34 any time I dropped the ball, anything. It was just like, Lewis, you suck. And so for me, I was just like, I just need to make sure I stay on this team. I don't want to get yelled at. That's all I focused on, which is not a good way to lead by fear. No, I agree. It's not a good way to make people feel like they can't make up,
Starting point is 00:51:50 you know, make mistakes. Yeah. I don't think that's, that's a quality in the best leaders. No, you know, it's effective for people.
Starting point is 00:51:59 It's effective. But it's not healthy, but it's, yeah, it's, it's hurtful. So hurtful. It's hurtful for the greater good. It's hurtful to another person. I. But it's, yeah, it's hurtful. So hurtful. It's hurtful for the greater good.
Starting point is 00:52:05 It's hurtful to another person. I mean, that's, we've all had coaches or relationships or experiences where we've been, I mean, going through that, you know, having someone, you know, shouting and screaming and using fear as a way of motivation. Yeah. No, I think, you know, in the times that I've had that same thing. Yeah, it sucks. I had a high school football coach. And college a little bit. You had that.
Starting point is 00:52:31 Not really. I mean, no, not in college. Not as bad. No, not in college. Collins wasn't that bad on you? No, he was great. Oh, that's good. He was great.
Starting point is 00:52:39 That's good. You know, he didn't shout. But high school, I remember I had a coach, unnamed, but he motivated by straight out intimidation. Screaming in fear, yeah. And it was, I mean, I have to say in that moment, I think I rose to the occasion. That's good. But in that moment, I also learned early on, that's not who I want to be. No.
Starting point is 00:53:02 That's not what I want to create. No. That's not the type of leader I want to be. That's not what I want to create. No. That's not the type of leader I want to be. Yeah, yeah. You know? And I hope that that's kind of instilling what... You're the opposite of that. You're the calm, collected, organized, efficient...
Starting point is 00:53:16 Yeah, fear is not a good motivator. It just doesn't make sense. No. You know? Allow people to step into their greatness and shine. Still have to hold people accountable though. Absolutely. Responsibility and accountability is key in creating great productivity and getting work done and setting up those fail-safes, those checks and balances in a business, in a company. That's what the large corporations have done since back in the day when Henry Ford started
Starting point is 00:53:48 creating the assembly line and a 40-hour work week and all that sort of stuff to create good productivity out of employees. But no, fear is not the way. But going at your fears, I mean, that's powerful. That's very powerful. So that's basically opened up your joy that allowed you to – Because fear is the – it sucks away the joy. When we're afraid, we can't have fun.
Starting point is 00:54:16 If we're afraid of something, how are you going to have fun? You're just crippled by this uncertainty, by this fear of whatever failure or looking stupid or whatever it is of not having people love you. That's a basic thing that everybody feels. But it cripples us. So how are you able to have fun and be in the flow if you're in fear? It's just not possible. And I remember just feeling like I never want to feel like crippled or like a prisoner.
Starting point is 00:54:43 I always wanted to feel free. I think that's one of my things. And it took practice. From what you're saying. Years, man. Yeah. You've had to, in high school, reach out to those groups that maybe made you uncomfortable, whether it was a dance class or...
Starting point is 00:54:56 All sorts of stuff. I think trying out for the lead in the musical was like the scariest thing for me ever. That's fantastic. Drop into that story a little bit for a second. That was terrifying, man. I just remember a senior year, I was like, okay, I'm ever. That's fantastic. Drop into that story a little bit for a second. That was terrifying, man. I just remember a senior year, I was like, okay, I'm going to try out for this. Every year it was like a big deal at our school,
Starting point is 00:55:10 the musical. It was like for a week, there would be a showing every night or whatever, and it was like a big deal. The whole school would go watch, the whole community. It was like the thing in the spring. I did synchronized swimming.
Starting point is 00:55:24 I forgot this. I did synchronized swimming. I forgot this. I did synchronized swimming. Like I did all of it, man. Um, synchronized swimming with the girls. Yes. I did all of it. And, um, yeah, I just remember like, okay. I was like, okay, I'm going to go out for the lead. I was like, if I'm going to do the musical, I got to go big and at least just try out for the lead. It was so terrifying to sing in front of like these judges or whoever was like watching us on stage by myself and to like sing this show tune or whatever it was called seven brides for seven brothers which is like this old musical and it was so terrifying man and then to like read lines i'd never read lines or acted in my life and so i was like what the hell am i doing up here and but i practiced a lot i was so terrified but
Starting point is 00:56:11 i was like you know what screw it if i bomb that i bomb and i just was like i'm gonna give my best and i didn't sound the best singing and i definitely was not good at my lines but i went up there to the did the best that i could with the skills that I had in the moment that I had as a 17 or 18 year old. And I got the second lead. So I didn't get the main lead, but I got like, there was seven brothers who were like the main people. And I was like the second oldest brother. So the oldest brother was the main lead and I was the next guy in line. So, and I remember in the play, I had like one of the first lines of the play.
Starting point is 00:56:49 So it was like so nerve wracking. Opening night, there was like someone else had a line and then it was me. And I remember just being like so intimidated. But for like six weeks, we practiced after sports. We'd practice all night long this play. And it was literally like the best experience I had probably all of high school. Just like being with these guys and these girls.
Starting point is 00:57:11 And we goofed off so much backstage. Just like little inside jokes everywhere. Just so much fun, like running in transition to transition. That it was like, man, I got a taste of like what people love going on Broadway. It was like, obviously it was much smaller and not professional in any way, but I've got a taste of like why people love to do that, to perform and to act. It was so much fun, so much joy to be on stage with a group of people. I don't think I'd want to do it alone, but with like a group of people that you connect and overcome things together. It's like a team. That's it,
Starting point is 00:57:44 like a team. And you perform and you things together. It's like a team. That's it. Like a team. And you perform and you get a reaction and you inspire an audience. Right. That's what it's about, man. That's it. That's it. I mean, same goes for business. I mean, you're performing for whatever.
Starting point is 00:57:56 Your clients. Your listeners, your customers, your clients. Potential clients, yeah. Potentials, yeah. And what you do behind the scenes is so important. And I'm even still understanding and realizing and growing and how important that is as not only trying to be a motivator and trying to continue to create progress and efficiency and growth in a company.
Starting point is 00:58:23 So it is. It's a performance. But it's also showing up every single day and playing the game that you want to play and find joy in every single day. It's possible. I know it's possible. It is.
Starting point is 00:58:36 I still remember when you asked me again back in 2015 to come on. Jeez, oh, man. It feels like a long time ago now. It does, man. It's just so much has happened and grown since then. And it's powerful. It's been two years? When did you come on?
Starting point is 00:58:49 Do you remember? July? Over two years. Yeah. It's two years and I think two months now. Really? You're in May, huh? Yep.
Starting point is 00:58:55 Yep. It seems like it's been four years. Absolutely. We've done a lot in the last two years. We've known each other for a long time. Shoot, what, 2004? Holy moly. What is that?
Starting point is 00:59:05 13 years? Yeah. time. Shoot, what, 2004? Holy moly. What is that, 13 years? Yeah. 14, 13, 14. Yeah, that's crazy. Yeah. Wow. All right, well, final thoughts. What's your final message?
Starting point is 00:59:17 We're getting to the end of the hour. I mean, I have to say. Hold your next questions for the next coffee conversation. Absolutely, absolutely. Let's do a final Caesar's thought. Caesar's, what can we give you a final motivational thing? What's a CC? I don't think we've got to get too cheeky right at the moment. Yeah, we can.
Starting point is 00:59:35 We'll come out. We'll come out with something. Caesar's, what can it be? Thinking about another interesting, Caesar's's creation it's two c's it's a different alliteration though it's caesar's sermon caesar's sermon baby yes caesar's sermon caesar's sermon okay i'm down with coffee coffee with caesar with Caesar. Or something like that. I like Caesar's Sermon. We'll let the audience decide after this. Absolutely.
Starting point is 01:00:09 Caesar's Sermon. Or just call it the Caesar salad. Shake it up, baby. The Caesar salad. Shake it up. Shake it up. Mix it up, you know? Oh, man.
Starting point is 01:00:20 The last name like Cesarado growing up. Nice Italian last name. I used to have to say, for pronunciation wise, because it got botched when I was in high school. Casarato with the catch on the 15 yard line. I mean, my dad would go up to the booth,
Starting point is 01:00:34 Cesarato. Julius Caesar driving a car. Cesar Auto. That's funny. Cesar Auto. So your final thoughts on the game of life in in terms of business um or life and business either one what's what's caesar's uh make your life a
Starting point is 01:00:55 game who doesn't love playing a game that's it you know having fun that's it creating joy make your life um the game that you'd like to play every single day that is a powerful way to end the conversation over coffee
Starting point is 01:01:11 with the Caesar sermon finishing strong Caesar salad mix it up that's it I appreciate make your life a game this is
Starting point is 01:01:22 Caesar's on for the first time if you guys want more of Caesar and this type of conversation go ahead and tweet me tag me on Instagram at Lewis house share this with your friends leave a comment on the blog let us know and
Starting point is 01:01:38 we'll bring on Caesar more if you like it I mean we're having a blast playing this game right this is fun man we're having it's a good time life is good life is good, guys. Talk to you later. There you have it. Did you enjoy this episode? A behind the scenes look, an intimate conversation, a once in a time bringing Caesar on to reveal some of the things about my life
Starting point is 01:02:07 that I've never shared and I share a lot. You guys know that about me. And also revealing more about the business, the mindset, the strategies, how we're growing this empire. If you want to learn more, if you want Caesar back on to ask deeper questions and to me, ask him questions as well about how we're building this empire of greatness. And a behind-the-scenes look, pulling back the curtain, revealing all. Then tag me on Twitter and tag me on Instagram, at Lewis Howes, and let me know.
Starting point is 01:02:38 Make sure to share this with your friends, lewishowes.com, slash 508. And all the reviews and show notes are back at that link as well. So make sure to go check it out. I love you guys, and you know what time it is. It's. So make sure you go check it out. I love you guys. And you know what time it is. It's time to go out there and do something great. Outro Music

There aren't comments yet for this episode. Click on any sentence in the transcript to leave a comment.