The School of Greatness - 527 Coffee Conversations​: Building an Empire, Overcoming Overwhelm, and Mother's Wisdom

Episode Date: August 23, 2017

If you enjoyed this episode, check out show notes and more at http://lewishowes.com/527

Ah, yes, we are back. Episode 527, Coffee Conversations. Welcome to the School of Greatness. My name is Lewis Howes, former pro athlete turned lifestyle entrepreneur. And each week we bring you an inspiring person or message to help you discover how to unlock your inner greatness. Thanks for spending some time with me today.

Now let the class begin. Don't start a company unless it's an obsession and something you love. If you have an exit strategy, it's not an obsession, said Mark Cuban. We are back with Coffee Conversations, sitting down with the one and only Cesar, the guy who runs my business, to talk about all the behind the scenes, about how we're building our empire, the strategies, the launches, the programs, the products, all the behind the scenes of how we make it all work, and overcoming the overwhelm that seems to come when we pile on more and more things.

Should we be piling on things, or should we be just focusing on one thing at a time and just doing that one thing as well as we can? Plus, Mama Howes, my amazing mom, comes on at the very end to share some mother's wisdom, which was super inspirational and inspiring. So make sure to enjoy the entire thing. Let me know what you think over on Instagram at Lewis Howes by tagging me on your Instagram story while you're listening to this and post where you're listening to this in the world and tweet this out. Lewis Howes dot com slash five to seven. Powerful one.

I really love this. I could have gone for a few hours, maybe like extend some of these in the future. But for this one, I think I think you're going to like it. All right, guys. I hope you enjoy this Coffee Conversations with Caesar behind-the-scenes look on building an empire, overcoming overwhelm, and a mother's wisdom. Welcome, everyone, back to Coffee Conversations. Everyone back to Coffee Conversations. We are late night again with Cesar.

I'm giving a little cheers to Cesar while he puts his headphones on. I'm excited to dive in. Take a sip of that coffee. What's up, Cesar? Here we go. Here we go, baby. This is round two of Coffee Conversations. Since last time, Matt had a baby three weeks ago.

Yes, I did. Baby Bella. Greatest moment of my life. Greatest? Greatest, without a doubt. You mean meeting me for the first time wasn't the greatest moment? Your life did change when you met me. I'll say that's a close. I'll just say, baby, top 10. Top 10. Top 10. I'll say that's a close.

I'll just say maybe top 10. Top 10. Top 10. I'll take it. I'll give it the top 10. I'm in the top 10. Beautiful baby, baby Bella. Thank you.

Very excited. I was there within hours after she was born. She's beautiful. I was in tears. It's an amazing moment. Super happy for you. Proud of you, brother. Beautiful moment.

Thank you. It's been three weeks, right? Three weeks and a few days, huh? Three weeks. Three weeks on Friday. Yeah. She was born July 28th. What's it like being a dad and running a business?

I have hit. Because for the first week out, you were kind of like taking time with the baby. And now this is like the first couple of days you've been back kind of of full time i have hit a drive in my life like i've never had before like i mean i wake up every day and i just feel like so excited about just everything that's coming so even if it's breakdown or you know hard conversations everything i don't know it's or hard conversations, everything. I don't know. I feel like I went through a rebirth myself as well.

So it was, I'm telling you, I really don't know that I could put it into words. Joy, excitement, there's always gonna be a little bit of that, oh my gosh, I have so much responsibility over a human being. It's crazy, right? It's unbelievable. So, um, but it's beautiful. I mean, everything is beautiful. And yesterday, I mean, shoot, my wife and I just, just had our first wedding anniversary and that was powerful. So a lot of just beautiful firsts, you know, that we're going through right now. And again,

it's taken me to a different level of drive that I didn't even know was possible for myself. What does that mean? Are you more focused when you're not with her? Everything. I don't know. It's not like... You want to maximize your time, obviously, more than you ever

have before because you know that there's a part of your time that you have to dedicate to one thing and that's taking care of my child you know and cultivating that child's you know life so i would say that knowing that that time is literally taken out of your day the time is so much more precious right it's it's something that just hits you square in the face. Wow. So I think I've got a new respect for time.

I mean, shoot, as a team this morning, we just outlined our greatness fitness challenge. Yes, 21 days. Yeah, 21 days till Summit of Greatness. And we did this last year, and we made a challenge for the team because this is the hardest time production wise three weeks before our event and so

I mean knowing that I'm also throwing this fitness challenge in there it's like let's do it it's 7.30 at night and you haven't worked out yet I haven't done it since we declared the challenge parents are leaving tomorrow maybe you start tomorrow morning

let's just hit it 11 o'clock tonight and you'll be running We declared the challenge. Yeah. Parents are leaving tomorrow. Maybe you start tomorrow morning. Nope. You're doing it tonight. All right. Let's just hit it head on. 11 o'clock tonight and we're running. That's it. I'm going to be on the treadmill, do my push-ups and sit-ups. Two miles, baby.

Burt my baby before bed. Make sure she's sleeping. I sleep. She wakes up. I wake up. Get her back to sleep. Crazy, man. Do it again.

You've been waking up like four or five times a night, right? Does it feel, do you feel tired? You seem pretty awake right now. Like I said, I don't know. I feel like I've had a rebirth. So it's like a place of energy like I've never had before. Wow. I am exhausted, but I think mentally I'm just so stimulated.

My body's just following, you know, my mind. So it's a beautiful thing. Amazing, man. Yeah. Well, congrats on that So it's a beautiful thing. Amazing, man. Yeah. Well, congrats on that. Caesar's a father. Thank you. Got a baby, baby Bella.

And we've got a lot going on, man. Let's just recap what we've got going on. We've got Summon of Greatness in three weeks, which is crazy that it's already here. We were talking about it like six months ago. We're like, oh, we've got so much time, and now it's here. Luckily, every week we got so much time and now it's here. Luckily, we've been every week we meet as a team

and our event planner, which is my sister, Catherine, and we have been getting so good at being ahead of schedule and pre-planning everything. There's only a couple few little details we're still finalizing, but I feel so much more at ease about it

than last year. First year was like so stressful. We were like last minute, like figuring out stuff still. We're like, uh, do we put this in? Do we not?

Remember how it was just so many things we did last year that we had no clue what we were doing. We went through the growing pains. I mean, first time, I mean, you always have so much more to learn. So much work.

Yeah. This year has been probably five times more work, but we've just been efficient at making it great and making it, and as a team, we've been delegating well to everyone to make sure that they do things that we need to do. So we've got the Summit of Greatness.

We've got, I just signed today 1,000, took me like three hours. I signed 1,000 templates of the Mask of Masculinity book template for 1,000 signed copies that I think Barnes & Noble is running. So we've got the book coming out. We've got Mask of Masculinity. Hold up one sec.

When I saw you motor through 1,000 pieces of paper, like laser focused, what was going through your mind? Because I was like, this is a type of focus that is, it's not easy because it's such a menial task, but you have to complete it and get it done. Here's the thing, dude. I'm just lexic,

so writing my signature, even though I know how to sign my name, I was like misspelling stuff. I was like just misspelling it. So I was just like, okay, let me just do the L and the H so I don't forget. I was, you know what I was thinking about there was moments it was like phases i was trying to just get in the zone with the music and then i was thinking about like man a thousand people

are gonna get this so i was trying to think about each of the people as i was signing it and what it would mean to them how i could support them how i could help them and who they are from all over the world so that's what i was thinking about throughout is like the people. And I was like these thousand individuals, I hope that they get something valuable from it and it supports them. Fantastic. So that's what I was thinking about. But I was also thinking about, you know,

I want to reach hundreds of thousands of people with this book. So I hope we sell a lot more than a thousand. If you guys haven't got your copy yet, maskofmasculinity.com, a lot of pre-order bonuses there. So we've got that and then we've got, and then I was editing with my mom who's here and she's leaving tomorrow.

Actually, she was visiting me. We're editing this other booklet that we're creating and I haven't really talked about it. It's called The Millionaire Morning. It's the habits in the morning ritual routine, the mindset that I learned from a lot of different millionaires on how I've applied to my morning routine. So a lot of people talk about habits and morning routines, but they don't talk about it in a way to help you make more money that I've really seen out there. There's a lot of people writing books on habits, The Power of Hab habit. You know, Brendan Burchard's got a great new book coming out about habits. You know, I see a lot of people

talking about their morning routine and the different things you should be doing to have an optimal life, but no one's talking about it from a morning routine habits in terms of making more money. And so I thought like, what would be things? And even today, we were talking about this. I was like, the first thing in the morning we should be focusing on are the bigger projects that'll lead towards more sales,

business development, increasing revenue, because otherwise, we'll get into the habit of just going through emails for the first couple hours and getting to those things later. Absolutely.

When as a business, if we want to thrive, we've got to focus on those things first in the morning. I think we've got to focus on health first thing, mindset, and then sales if you're an entrepreneur. Like what is going to drive more revenue? Otherwise, you're always going to kind of be behind or stressing out towards the end

of the day to try to do that. So, you know, it's kind of the eat the frog mentality first thing in the morning. Got to have the healthy respect for the money conversation without a doubt. Exactly. I mean, it's such an important part of our lives. I mean, decisions we make, every decision we make almost is based off of how much money we have. Absolutely. You know, you were just looking for a bigger place and you're like, well, what can we afford?

What part of town? What makes sense? It is an ongoing dance, that money conversation. That's it. Everything does, in a way, funnel down to that. It does, man. It's a part of life. It is definitely that.

And it's the cause of so many relationship breakups, challenges. It's the cause of so much stress and anxiety. We're seeing this with someone in our lives right now who's having a lack of financial abundance and the stress and anxiety it causes them. Sure. It's something that I experienced for a few years and you would always support me,

not fully financially, but you'd always support and give me money or pay for dinner or drive around or whatever it is to take care of me for like 20 to 40 bucks here and there. That was a long time ago. A long time ago. Yeah time ago yeah yeah but still you always had like all this extra cash from working hard in the summer and saving it so i always respected your your level of commitment in terms of saving money yeah yeah you were like so good at like working hard saving it and not

just spending it on random stuff yeah i i mean mean, listen, it's not an easy thing. And I wasn't perfect at it. And I don't think anybody is. I mean, it's a very difficult dance to have with money. And it's important to have, like you said, right at the outset even of every day, especially as a business owner, it's an important thing to come back to and step into to lead conversations for the day. I think if you're an entrepreneur or a freelancer or anyone trying to make money on the side,

I just think that's got to be one of the first things you think about. If you're running a business or you're freelancing or you're trying to pick up clients or whatever it is, and that's not the first thing you think about, then you're not making money unless you're actively working on it. Absolutely. You're maintaining something. You're going through tasks. You're getting through emails.

You're servicing clients. But if you're not thinking about how can I generate more money right now, it's not just going to magically happen. Totally. I mean, when you put on your business hat every work day, and as an entrepreneur, that's every day. Let's be honest. That's every single day of your life.

Every moment. Right. You know that as a business owner. We talk Saturday, Sunday. It doesn't matter. Seven days a week. Exactly. Open for biz.

That's it, man. So I think, obviously, you need to have your rituals that allow yourself to come from a mindset that you're ready to tackle business during the day but once you put that hat on once you sit down in front of your laptop and tackle things it honestly should be one of the first things you you consider every single day first thing how am i going to make more money how am i going to generate more sales how much how am i going to build more partnerships whatever it is right uh how am i going to get more distribution so i can make more? Otherwise, your business is staying the same or

slowly dying. It's not going to thrive unless you focus on them. We haven't even announced it yet. We're going to be launching it probably in the next week or two to let people know. It'll be a free book that will literally ship to you. It'll be like a 30-page book, so a shorter, a smaller,

really quick. You can read it in probably like less than an hour, 45 minutes to an hour max, giving you exercises, examples, morning routine, the mindset from all these millionaires I've interviewed and been around. What I felt like was the most powerful stuff to take away on how you can do this in the morning. It'll be free. We'll ship it to you. All you got to do is pay for shipping, which is pretty cool. it'll be free we'll ship it to you all you gotta do is pay for shipping which is pretty cool so we're trying to create more and more powerful tools and resources for people on how they can optimize their life at every uh every level of where they're at so if you're just beginning or if you're advanced we're always trying to think of people no matter where they're at absolutely i

think the powerful thing about this is you know as a business we have you know beginning to end full courses that take weeks to complete yeah but this however is is this bite-sized piece that can cause real habit in your life if you get yourself up every day and read this book and do the things that it's it's supporting you to create in your life then I think it's going to create these habits that are then going to be the things that'll continue to last every time you wake up every morning. That's it. So I think, you know, this is, I mean, that was your vision when you created this booklet is, you know, I mean, you have the School of Greatness book.

Fantastic. Love the book. It's been very powerful, not only for me, obviously, in my life, but a lot of our other listeners and readers the the booklet itself i like personally because you know you could sit down in one sitting and read it and apply it yes take action every day yeah because i mean we don't have the ability to sit there and read a full book cover to cover 300 pages every day and take the action within that this is something that's bite-sized.

It's like your bowl of cereal. Get up and do it. Get up and do it. I'm excited about that. Then we have, what's the next thing we've got? What did I say? The summit. We've got the book, Mask of Masculinity.

We've got the booklet, The Millionaire Morning. We're in the middle of a launch right now. I forgot to mention this. We're in the middle of a launch right now. I forgot to mention this. We're in the middle of a launch for one of our bigger courses called Legacy, which helps people who are looking to really build an online business, an online brand on the full circle and helping them from lead generation to marketing to branding to design to sales to copywriting, kind of all spectrums to creating courses, to doing sales with webinars,

all these different things we cover in our complete program called Legacy. So we're in the middle of a launch there while we're editing this book and a booklet. That's our mecca course. I just want to stop because that is our mecca course. I remember back in 2015, before the School of Greatness book came out, and you sat down on my rooftop and you're like, I have something I need to get out of my mind. Really? Is that what happened? It's my entire business course. You had smaller micro courses over the course of your career on LinkedIn, on Facebook, on YouTube, all these different things. But this one specifically, you're like, I have to get everything out of my head because I think it's valuable. I think it's valuable to share the things that I've learned

over the course of my entrepreneur journey. And I was like, goodness gracious, this is going to be a heck of an undertaking. And then we got the rest of our team rallied behind this. And it took so much time. So much energy last year, 2016. I think we took- Eight weeks probably filming, editing. Totally. I mean it was a full six months of birthing. Design.

Totally. Concept. It took a long time, man. Yeah. But people that have gone through it have said it's the most powerful training. They make the most money from it. They're constantly increasing their brand value. It's really powerful. Yeah. Where did they get that? LegacyCourse.net. constantly increasing their brand value. It's really powerful. Where did I get that?

Legacycourse.net. Legacycourse.net. If you guys want to learn more about that. So we're in the middle of a launch right now for that. So we're constantly, you know, I've got a webinar we're doing on that. We're constantly doing ads for Facebook and Instagram. We're constantly trying to give free information to people to help them get clear on their vision and implement by step-by-step action plan. That's our goal is to always add as maximum amount of value as possible.

And it starts with this podcast where we're like, you know, people who love to listen to this, they may have nothing or they may have millions. And we have, I personally know there's CEOs of billion-dollar brands that listen to this podcast, which just inspires me every time I do an interview because I know there's so many powerful people listening to this and paying attention based on the type of guests we have on and the insights that they can learn from people we bring on. So we're always looking for ways to break down a complex idea

into simplistic, step-by-step, actionable points. And that's our goal with everything we do, from the podcast to books to our paid programs to our live event to our high end mastermind to everything. And, um, it's been a fun journey with legacy. You got to create a system with things. Otherwise, you know, you have, you have like anarchy in your mind. It's, you know, it's like, if you don't wake up and have a morning routine, you're going to start changing things and your productivity is not going to be there. So, I mean, you know, I remember as a business,

you told me when you got me on board, you you know, I remember as a business, you told me when you got me on board, you're like, my goal as a business is to give people information, make it easier for them. I mean, that's as simple as you could say it, just make it easier for the end user. And, and you can't go wrong when you just break things down, simplify, simplify, you know i think any entrepreneur listening right now uh my challenge to you is to figure out the biggest problem of your audience and then figure out how to make such a simple solution for them to solve that problem and when you can do that i truly believe it's a no-brainer for those individuals to to sign up for your services or your software or your program or your events or courses or books or whatever it is you're offering.

But when you can solve someone's biggest problem, you can pay a premium. They'll take action the quickest because it's their biggest pain point. So find the biggest pain point with your audience and then create simple solutions. That's what it's all about. And save them time. Save them a lot.

If you can save them time, they'll pay for it. That's the thing that I've realized after having a child. Like time is that much more valuable. When you can save somebody time, I mean, that is the most valuable commodity. Yeah. I mean, time is it. And that's why in our courses that we do also, I'm always thinking about let's not make this the longest program that just gets people exhausted.

Let's make it the shortest and most powerful. So let's go over only things that add value. And if we record stuff, I'm like, eh, does that really get to help someone? Is that really going to be helpful? If so, let's shorten it to like three minutes as opposed to 15. Let's try to take away all the fluff and make it powerful information. And that's what we try to do with all of our programs, and I recommend doing that in your programs also.

Then we've got a secret project that I've been working on for, I think, almost nine months now, eight or nine months, that I'm not going to talk about yet until it's fully officially announced. We'll do a full episode on it when it is. But I've been working behind the scenes tirelessly on this project. I feel like the PR person over here like, oh my gosh, is he going to break the news? I'm not saying it right now. I'm not saying it. But once it's official and the partners that we've partnered with have announced it and it's happening, then I will be announcing it like crazy. But it's something I've been very excited about. I've got big, big dreams to impact 100 million people a week. So I've always been

thinking, how can we reach these people faster? How can we get in front of a bigger audience faster that can serve that audience and help them live a great life, solve their biggest problems, and help them find a quicker path to achieving their dreams? That's what I've always been about. And so we've got this that's been happening behind the scenes. It's been a lot of moving pieces, a lot of individuals from legal teams to other partnerships to so many other things that are happening. And I'm excited to

announce that, but that's been 10, 15, 20 hours a week at least of meetings and back and forth and emails and phone calls. So I'm excited about that. And it's probably going to launch literally in the middle of everything, right after our event and before our book launch. And so it's going to be an unbelievably fun experience, wild ride. And I want to talk about overwhelm and how to manage overwhelm when there seems like there's chaos happening in your life. I want to talk about overwhelm and how to manage overwhelm when there seems like there's chaos happening in your life. I want to talk about that in a minute. But we also, I forgot to let you guys know about this. We just launched, I did about a half day session with a guy named Brendan Bouchard, who's actually one of our keynote speakers at Summit

of Greatness. He's arguably one of the top internet marketers right now. He's a number one New York Times bestseller, top YouTube show, huge Facebook pages. He's just crushing it on many levels. He's a phenomenal speaker and a great human being. He's speaking at the Summit of Greatness. He did a deep dive with me and Cesar, what was it, six, eight weeks ago maybe? Was it that long ago? Maybe six weeks ago? No, it was close to eight weeks ago. eight weeks ago maybe wasn't that long ago maybe six weeks ago before this it was close to eight weeks eight weeks ago maybe and i was just kind of showing

brendan all the stuff we're working on and i was like you know where do you see an opportunity for us like where are we missing how can we grow because i'm always looking for feedback and he was like you know having some form of continuity program or membership opportunity where your most passionate customers, clients can be a part of an exclusive community with you. Because a lot of these people want more access to the information you have and how you're doing all the things you're doing in business and entrepreneurship and all these things. And they can only get a taste of it from social media. You don't really give the full thing. It's more inspiration there. But if they can get behind the scenes, again, step by step, live training access from you,

live group coaching from you every single month, thousands and thousands of people would pay for that. And I was like, really? And the cool thing is, as a business, what you try to do here is you want to give them the latest, greatest things that you're learning as a business. And no matter what, any course we continually, you know, update it, upgrade it as we go. But this every single month we're coming to the table. What's not working. Exactly. Exactly that. What's working and what, you know, can you do for your business right now? Take action right now to see results. Yeah. And so a lot of people, me and Cesar go back and forth on this because I like

to create premium price programs and services and coaching because I have found that people who are willing to pay the premium are willing to take bigger action. And they get it. They're invested more. And they're committed to taking massive action because they want to make their money back right away. You know, they don't want to spend a lot of money and not make the money back. I wouldn't either.

If I invested $35,000, $40,000 in a coaching program, I'd be like, okay, how can I triple that in the first 30 days? That would be my mentality. I'd be like, okay, how can I triple that in the first 30 days? That would be my mentality. And I said, you know, I'm not sure if I want to do like a low end, you know, 50 to a hundred dollar a month program. And he was like, trust me, do it. And here's the structure. So it makes sense for you. So it's not a ton of your time, but you're also delivering incredible results for the audience. And so we said, okay, we'll just test it and see how it does. We did a test. I said, all right, we'll launch with a, a training on Instagram, a free webinar that so many people have been asking me how to, you know, in the entrepreneur world,

how are you growing your Instagram following? Where I think we're at 380,000 followers now. And they were like, how are you using it? Cause we've been, we've been making money on Instagram in a lot of different ways from our courses to I've sold tons of books over there to just driving traffic to our podcast, which helps increase sponsorship numbers and dollars there. I launched my Greatness Mastermind, which is a $35,000 program, on Instagram. And we had 23 people sign up. Most of them came from Instagram.

So right there, I brought over almost a half a million just from people signing up on Instagram. You know, we sold tickets to our Summit of Greatness last year. We sold, you know, we just sold so many different things that we had to offer from Instagram. And now we're maximizing with Instagram ads and there's so many things with the stories and all these other opportunities. And so all these other entrepreneurs are like, well, how are you doing this?

I just want to learn how to grow this and maximize the way you have. So I said, let's do a free training on Instagram. And at the end, we will sell an advanced training course on all the secrets, all the tools, all the information that we've been using. And from all the,

I've been interviewing all these top Instagram experts behind the scenes that I haven information that we've been using. And from all the, you know, I've been interviewing all these top Instagram experts behind the scenes that I haven't been publishing on the podcast, who are these like super ninjas that get millions of followers and just drive a ton of sales. And I said, okay, we're going to do a free training. And then I'm going to deliver, I'm actually going to record like a two hour advanced LinkedIn marketing course, which I would think it's, you know, I'm not sure many more people know all the information that we know on Instagram from all the interviews we've done. And we had, I think, close to 8,500 people register for this webinar. Was that right? It was like 84-something.

Yeah. Yeah. I was blown away. It was the most subscribers we've had for a webinar in a long time. Yes. 8,500 people. And, you know, it capped out within like a few minutes. There was over 2,000 people on live.

So our GoToWebinar platform doesn't allow for more than 2,000. So it was just, you know, this overwhelming amount of response for people wanting this information. So what we did is we gave the free training. And then at the end, we said, okay, if you want to get the ultimate Instagram marketing course, that's going to teach you everything about what I know. Sign up for it. It's only 49 bucks. And I thought that was a huge steal. 49 bucks for this complete Instagram training. And also, once you sign up, you'll be

in our membership program, our inner circle, which is what we call it. And every month, we'll release a one-hour live training from me teaching you the latest and greatest on how to increase traffic, leads, and sales online for your business. And, you know, we had over 525 people sign up right away. It's been an overwhelmingly amazing response and people have gone through the first couple months of training that are just blown away by what they're learning and how much they're growing on Instagram and other platforms that we're talking about. So that's been a fun experience to launch something new and test it. I always like to test things. And I think you were kind of hesitant. You were like, eh, I don't know if this is going to do well. Like, eh, maybe we shouldn't put too much energy in this.

I was. I was. I was. We have premium price points. And we had always, as a business, subscribed to that model. Yes. And when Brendan Burchard came in, I mean, he sold me. I mean, he's like fantastic at what he does.

He can take a look at everything going on in a business, even yours, with so many moving parts and go, I think there's an opportunity there. Whereas we thought as a business, we had figured everything out. So again, that's also feedback for other businesses. Whenever you think you're doing everything perfectly the way you should be, have somebody come in and take a peek. From an outside perspective. Absolutely. Yeah. Completely outside. And, you know, I think that was very supportive for us.

And shoot, first webinar, I mean, over 500 sign-ups right away. Yeah, it was amazing. That was powerful. Very powerful. And that's going to be something that we're going to grow and curate. And we pull that group to find out what they want to know. You know, what's exciting to them? What is their pain point, you know, where are they having trouble, where they caught up. So, um, it's a great group. Um, amazing group. Yeah. Yeah. So I think,

I think those are the main things that we've been up to, uh, in the last, you know, month. And, you know, we're always got a a lot of a lot of things up our sleeves and we're talking about the future you know i was talking about like next year and the following years we're planning next year's event already i'm always trying to think a few steps ahead of what the industry is doing i'm like okay where can we be before anyone else is there so that after we've blown it up then people are like like, oh, now I need to get on this thing. Right, right.

And we want to be the innovators of, you know, greatness on the internet and in the real world and really just find people where they're at and support them on their journey. And these are just a few of the things we've been up to. It's been a fun journey this last, you know, month just getting everything together. And I wanted to bring it back to overwhelm because this is not even on top of me doing five to six interviews a week for the podcast, bringing people in. I was just speaking. I've traveled to Houston last week to interview Brene Brown and then flew to Vegas to do another speech and then spoke twice over this last weekend

in San Diego and here in LA. So this isn't even top, this is not even talking about the regular stuff that we're doing day to day. This is just extra stuff we're doing. And there are moments where I feel like, man, am I doing too much? Are we doing too much?

Listen, I mean. Should we just simplify it and do one thing and just do it every day? The one thing you do, which I admire is you stretch, man, stretch, stretch yourself, your team. Yeah. It's a powerful experience. I mean, even on our team calls, you know, the fitness challenge, like we stretch each other every single day. I mean, you got to, you really have to. And I have to say, I mean, that's the one thing I, sometimes I feel like, you know, I'm the, I'm the negative Nancy over here because I'm like, ah, you know, I'm, I'm, I'm seeing the workflow with the team and I'm like, I don't

know if we can, we can handle that load right now. You know, that's, that, that's another project on five, six other projects that we have going on simultaneously. And listen, you're always about having the conversation of scaling all of our verticals. And we've got a lot of verticals, a lot of those revenue streams. So when you come in and continue to stretch, I admire that. And I urge you to continue to do that, obviously, always. Even if I'm the one saying, I don't think it's possible right now. Let's renegotiate the timeline. I don't say no, but let's renegotiate the timeline if this is something you're passionate about. Yeah. So, yeah.

I mean, that is something very serious. Managing overwhelm when you're being stretched is an important thing because it's just a matter of managing the overwhelm when you're being stretched. And that's why I think you can easily manage it if you take care of yourself in the mornings, at night, if you do have a routine, if your fitness and nutrition is on point, if you take time out of the day for you to take a walk, to separate yourself from situations. If you are doing that for yourself, then you can handle it. Now, you know, maybe there's a balance of like too much is too much or whatever, but I feel like if I was just doing a couple things and just doing them over and over again,

I would be, I feel like I'm wasting my potential. Totally. So I think there's a balance here because there's a book called the one thing, uh, by a couple of guys. I really respect. It's like,

just get really great at one thing and implement that over and over again. And maybe that works for some people. For me, it doesn't work because I'm too creative. I got too many ideas. We have too many opportunities too. So many opportunities. You have so many ideas and opportunities.

We might as well test those opportunities. Testing, yeah. And that's what we're still doing as a business. Testing. We're testing those opportunities and seeing which verticals are going to take us to being the greatest at, you know, that whole idea. We're still so new.

I mean, even the podcast started four and a half years ago. And it's just so new still as a business. Like, it just started as an idea. Let me interview one person. Then School of Greatness Academy came. Then the book. Then all these other programs. Because what people wanted, they had these pain points.

And I just keep listening. I say, what's their pain? And how can we support and serve them to the most? So I'm just constantly trying to listen to what people want, what they need. And we test these things. If Inner Circle didn't work right away, if I didn't see 8,500 people saying, hey, I'm interested right now in this, I'd have been like, you know what, we tried it. At least we don't have to think about this anymore. Let's move on to something else or go back to something that is working and scale that. And I think if you're listening as you're an entrepreneur,

figure out what works for you, what excites you. I'm a creative person and I feel like I got to be working on a few things at once. So I'm always got things in the pipeline for next year, the following years. And I'm thinking, I'm already thinking about my book for next year. I'm already thinking about, you know, so many different things that we're doing. Oh, not to mention we're doing these motivational tracks where we're recording kind of like these inspirational albums with fearless motivation. So I'm recording these new music motivation tracks. Like there's so many things I'm always testing.

And I can already hear people saying like, oh, that sounds exhausting. It sounds like you're scatterbrained. Well, I have to say that sometimes that's what it feels like. It's like, oh my gosh, we wake up in the morning and our team's like, all right, where's Lewis gonna take us today?

They have no idea. What new exciting thing does he want to tackle today? Which is fantastic. You get to be the visionary. Entrepreneurs, that's what you have to do. Listen, if your one passion is one thing and you want to do it the best, great. Do it. But when you see that you have other opportunities as a business

and you just let them sit on the table, I got to say, you got to pick it up from the table and start running. Just the table, I got to say, you got to get, you got to pick it up from the table and start running and see if it's hot. You got to try it. Absolutely. Or, or completely let it go and say, oh, it's not for me. Let it go. Sure.

Sure. Stay focused on what you want to do. How do you manage all my ideas then? Are you structuring it in a certain way? I know we write everything on the whiteboard and we're kind of like seeing it and organizing it, but how do you you as the head of operations it's a loaded question but i mean it is as we started the conversation you have to simplify it you have to take a breath take a beat see what's possible i mean listen as a business you should have a pulse on on workload of everyone

and know what's what's even even able to be done at any moment within your team. You don't want to burn not only yourself out, but everyone around you working with you. That's not a powerful way. You're not setting people up for success. So it's taking a pulse and knowing. And again, we get on a team call every Monday and we connect as a team. I think it's powerful.

It's so powerful to connect as a team and allow people the opportunity to come to the table with sources of pain and upset. Feedback, ideas. Totally. Inspiration, everything. What's working, what's not, what do they need support with. Absolutely. I think that's important to have that team call for sure. And then we're also, you know, based on the projects.

Oh, I mean, also, I forgot to mention this. We're doing a documentary right now. There's so many things I'm forgetting to mention. I'm sure there's like seven other things. We're filming a documentary to document kind of this 10-year journey of chasing greatness and from our live event to the book tour to these other things that are happening. So we've got that. We're also managing

and in the process of, you know, I think one of the questions is to come back to your vision. Like if you want to do a new idea, a new project, a new thing that you have on the table and you want to test it, ask yourself, does this fit in alignment with my vision for my business, my brand or myself? So I'm always asking myself that as well. Like, is this going to serve my vision? And is this going to serve the income goal that we have? So in The Millionaire Morning, we talk about the money goals and really creating those financial goals for yourself.

And if you're going to start a new business or a new project that's going to take a lot of time, money, and energy to launch, and it's not going to make you that money back for a long time, it may not make sense right now if you have a clear money vision that you want to achieve within the next six to 12 months. So that's why with Caesar, I'm always asking him about the numbers. Where are we at with the numbers? Because numbers and results do not lie. And if you have a vision for what you want in your business and you have a money vision as well, then it means the projects you tackle and take on

need to support both those visions on the impact you want to make and the income you want to make for your money vision. So I think you want to come back to yourself. Which project should I do? Because a lot of people say, I've got these seven project ideas I want to do. Which one do I do? Say the one that fits your vision and your money vision. What's going to

make you the maximum amount the quickest? Because that's going to give you resources to be able to do more projects. But if you do the one that doesn't make you any money, but is the most fun, then you're going to be struggling financially. So it just comes down to choices. Do you want to struggle or do you want to earn money fast so you can use that resources, invest it in other projects? Right. So I mean, to your original question, it is a loaded question. How do you manage that? You have to know your business. You also have to first know that you're not overextending your team because it takes a lot of people to pivot to a different project at any given moment. You don't want to break momentum if they're on something else. Exactly. When you pivot

and create something from scratch, I mean, you're taking time away from having mental and actual man-hour investments in other things. So you really have to see big picture and then get down into it and go, does this make sense for the business? And again, yes, you're right. It is about the numbers. We talk about the numbers daily. It's important. Every business has to make money to thrive. Otherwise, it's a business that struggles, a business that is staying average in terms of its sales and its revenue.

So it's like you've got to focus on the numbers. Right, and there are times, and this will be, I'll share with our listeners, there are times where I know you want to focus on something different, Lewis. There really are times where you want to jump in because something is so exciting to you. And I always want to follow your passion.

But when there are things that are clearly working for us, and if it takes away from those things that are generating revenue for us consistently, then is it worth it? No, it's not worth it. That's why I have you on the team. That's why you're running the business. So I'm clear that I can't get too excited. I have to always check in with you and say, does this make sense for us? Yes or no. And that's why I lean on you for that. So make sure you guys have someone like Cesar who's running the numbers, running the operation. He's got a pulse on the team who is able to give you the feedback of, no, this doesn't make sense right now. Or, okay, it makes sense, but we need to hire two new people if you want this to happen and the numbers to

still work for the other stuff. Right. A business operator has to have a pulse on the numbers. Yeah, absolutely. I know sometimes businesses separate those functions, but they're, they need to be having a conversation if they are separate. You need to, you need to connect that.

So I think being that, you know, both of those into one, um, it allows me, you know, first of all, I love being in the numbers.

It's what I studied. Finance major. Yeah. Yeah. It's what I studied mathematics. So, you know, first of all, I love being in the numbers. It's what I studied. Finance major. Yeah. Yeah. It's what I studied mathematics. So, I mean, I would say to get to a simple answer, you have to take a look at personnel, make sure you're not overextending people, go to the numbers and you'll find, you'll find your solution within that. Take a minute though, take a breath. Don't just jump and start running. Yeah. Take a moment. And I know you don't like to do that at times. I like to jump. I know sometimes you're like, well, let's go. Let's go. That's our company motto, I would say.

Let's go. Let's go. So sometimes you do need to take a beat, check in with people, check in with numbers before you actually commit to another vertical, another revenue stream another project anything else we should add here about this overwhelm before I bring my mom in for 10 minutes to ask her a couple questions because we had her on the vlog last week and people were

inspired by her 60 seconds of inspiration on the vlog if you guys aren't watching the vlog, we're doing it twice a week now. So go to YouTube slash Lewis Howes, subscribe on the YouTube channel and watch the vlog. They're shorter, five to seven minute videos

behind the scenes of what it's like in our business and life and travel, things like that. Anything we should wrap it up with before we should bring her in? I'm excited. I'm excited to hear what Mama Howes has to say. Now, Diana Howes, a.k.a. Mama Howes, she also supports the business and the numbers.

So her and I connect very often. And it's powerful. She brings a lot of wisdom and knowledge to the numbers. And I've got to say, I've learned to manage overwhelm sometimes by, like you said, taking that walk in the middle to the numbers. Yeah. And, you know, I got to say, I've learned to manage overwhelm sometimes by, like you said, taking that walk in the middle of the day just to stop. Pull yourself away from your laptop and your mom's like, let's go take a walk. So I've taken that walk and it has increased my productivity actually.

It's good. Just to step out, take a walk, charge my mind again, and get back down to the laptop and crush. That's good. But, you know, I got to say, it's been cool having your mom in town. Yeah, she's been visiting for 10 days. She lives in Illinois. She travels to be with her grandkids in Ohio and Charlotte, North Carolina. And she's here for 10 days.

She wants to move here later this year for six months during the winter. And I got her out. She was working somewhere else six, seven years ago. Wasn't happy at her job. And my old business partner and I pretty much said, okay, come work for us full time because she's great at numbers and accounting and bookkeeping. So we had her come work for us full time. Then I sold that business.

She had gotten other clients as well, and she's had other clients also throughout this, but I brought her back on years ago for School of Greatness. And she works, I don't know, part-time for here, and she's got multiple other clients that she works with. But you talk to her pretty much every day. You talk to her more than I do. I would say.

Every other day. It's important to connect. Yeah. I try to connect with everybody on our team quite often. I mean, that's an important thing. Absolutely. You know, especially when you're a small business. Yeah.

Especially when you're a small business. Let's bring her in. You want to grab her? Let's do it. Absolutely. Go grab her. All right. Okay.

There you are. Can you hear yourself? Yes. Okay. Perfect. So my mom is here. Mom is the best mom ever. I love you very much.

Thank you for coming on. And did you have a fun 10 days here? I did, yes. You love L.A., don't you? I do love L.A. It's so nice and sunny and lots of- Healthy food. Healthy food.

Lots of people, young people. I get to be around all your crew. You seem energized when you're here. I am. I am. Relaxed and energized. We got you a spa day today for a couple hours, right? Yes, it was very nice.

Thank you. Very nice. Yes, you're welcome. And we were just covering what we've been up to as a business, Cesar and I. And maybe we should ask Mama Howes three or four questions.

Any question that we can think of and see what wisdom she brings in general. Do you have a question to start? I would say to keep in line with what's going on, Mama House, what would you say you do to manage overwhelm in business? Yes. You have a lot of clients.

You manage our business, which is a lot. Yeah, what do you do to manage overwhelm with all your clients and yourself with managing it all? Well, I do have overwhelm in the early parts of the month and during tax season. Well, I should say before, yeah, to get ready for tax season. So I delegate. I have some team members assist me i delegate um i do go out for walks and i do yoga i was just sharing that mama house actually when we introduced you i was like

this week has been or last week i should say has been great because we would go out for walks and they would really support me to kind of recharge my mind get away from the computer for a minute allow yourself you know the time to separate for 5 10 15 minutes however long it takes for you to get motivated to get back to what you're doing and the productivity for me increased every time we got back from the walk so that's great thank you for that well and i also meditate i do for how long about 15 20 minutes i'm the type to lay down and meditate i don't sit up and meditate it just works better for me i prop myself up semi-reclined and put my little meditation music on, and just have to give my brain a break. Let's see, what else?

Well, I believe that we generate within ourselves a way of being or the way we feel, and that we have the ability to manage that or control that or shift that in any moment. So being aware, first of all, I have to be aware that I'm in overwhelm or be aware that it's time for a break or be aware that I just need a little meditation and then give myself permission to take that break, do the meditation. Oh, and I also, oh, I definitely knit a lot. You do knit a lot you do knit a lot she makes a blanket a day

scarves, t-shirts you made a great, you made a couple blankets for Matt's baby, Caesar's baby beautiful and a little lamb doll which is so cute with a blanket attached to it which is kind of cool that was awesome, thank you Mama House for that

a lot of knitting, that helps calm your mind or what? Well, yeah. So it's not quite a blanket a day, but I do probably knit at least an hour a day. What does knitting do for you? Yeah. Because it's kind of a lost art. Not many people knit anymore. Maybe in other countries or something.

I don't know. But I don't see anyone knitting in the United States wherever I go. Well, there are a lot of knitters out there. Just because you don't see them is just because they don't knit in public. I don't hear too many people talking about their knitting either, though. It's not like a popular thing that I'm aware of.

It's a very small niche, right? For sure. Yes, for sure. I mean, just like any craft, there's a niche for it. So I take my knitting everywhere, particularly if somebody else is driving and we're driving a long distance, I knit.

It actually does something for my brain. It's hard to describe. So if I'm thinking about my knitting, I'm not thinking about other things, although I can do both. But it keeps me from being anxious, being overwhelmed. Or it is something, if I'm in overwhelm, I'll just stop and knit for a little bit. And then it calms me down, much like meditation.

It's like an active meditation. You always seem very relaxed when you're knitting and focused. I am. you always seem very relaxed when you're knitting and focused you knit all, I mean literally traveling, flights, cars if you go to the restaurant sometimes you'll bring it there and knit

watching a movie going on in the background I had you guys over Friday and I had friends and family my brother up from San Jose, my parents in my thousand square foot apartment in West Hollywood, I had 13 people. It was awesome.

And Mama House is over there enjoying the conversation and knitting. It was a cool thing to see. You don't see that much, do you? No. No, it was very cool. I have a glass of wine. We're talking stories here, talking stories there, people connecting. It was a cool social social time on friday night and there is mama house focusing on her knitting it was cool

yeah so what i'm hearing you know the way you manage overwhelm first of all you have to acknowledge it give yourself permission either delegate or give yourself some self-care the knitting the taking of the walk you know you know focusing on yourself in that moment of overwhelm is is what i'm hearing is is a good good way to uh to start yeah yeah and i i am somewhat of an introvert i've always been versus the extrovert you know i'm not totally an introvert, but I do do bookkeeping because it is a numbers thing. It's an analytical process and profit analysis

is also an analytical process and that's a comfort zone for me. I also enjoy jigsaw puzzles. Again... She does tons of puzzles. No. Lots of puzzles. I don't do lots of them now.

She'll see a big box of puzzles and she lays it on the whole table. It's like a week-long project. It takes an analytical mind, for sure. I wouldn't have the patience for that. You would not. No patience for puzzles. The numbers don't lie, Mama House, right?

The numbers don't lie. That's why I love numbers. And every piece has its place. That's right. In a puzzle. But part of why I carry my knitting with me in social occasions is because i am it's an overwhelm for me to be around a lot of people and so when everyone's talking and there's a lot of chaos you can just kind of sit and knit and relax and chime in when

you want to yeah that's nice and it's a multi-task function i easily converse or watch a movie while i'm doing it so but it does provide something for me, and so it's kind of selfish. I knit because it provides something more. A lot of knitters are like that. You could say I'm addicted to knitting. You are addicted. Do you knit every day or just sometimes you don't knit? A little bit every day.

No matter what? Yeah. Do you ever miss days? I don't know. I'll get in 15 minutes here or 15 minutes there i don't think i miss too many days but i'm sure i do occasionally suffice it to say it sounds like a healthy habit it's a great that has created it's creative it's meditative it's you're creating you know value that you can give to people as gifts you don't have to pay for gifts right

well i always have gifts that i can make that's great look at that so that's part of your morning routine that has cultivated success for you yeah it really has i do sometimes i knit in the morning with my breakfast or with my tea just for a few minutes not too long yeah i like it uh let's dive into another question let's did you What was your vision growing up? Did you ever think that you would have this life, be a mom of four kids? And when you had us kids, did you have any idea of what we would be doing? Well, let's see if I can answer one question first. Okay.

So when I was in high school they had a um a career fair and they had these back in when a senior year of high school and they had these professionals come in and i went to the 60s right yeah i graduated in 69 okay so i went into this one about accounting and there were only about three girls in there and the rest were guys you know and i asked the speaker presenter i said well why are there so few women in this session and he said well accounting is a male profession really and you might be interested in some other career wow i mean he really said that so uh so i pursued music in college but um you were an opera singer correct yep and two years of that and then after that the first child came along so um so no it was

not my vision to uh to raise four children and and that was not in my vision, my cards after the first one, why did you keep having we don't need to go down there there's too much information of course, okay we'll be here a while so that wasn't part of your vision

but you had us for had four of you and then you what did you think that you know you guys i'm the i'm the youngest i'm 34 34 years and and chris is the oldest at 45 so you've had 45 years of raising kids what did you imagine would be our lives like well first of all you don't really think ahead because you haven't lived ahead so but we did uh we did take uh chris to music lessons when he was five and we felt that music had provided a value to our lives and we want our children to have the benefits of music and so um chris the oldest got music lessons and heidi got some and and then katherine got a little less and then i got none and then you got none because i took one piano lesson dad forced me to go to a piano class

and I hated it. He was like, you're going no matter what. I was like, I do not want to go to this music class. I wish I would have kind of stayed in it now because you want to play sports. I know you just want to get out there on the field. Well, I'll tell you why you were encouraged to play sports from a very young age.

Because I had a ton of energy, right? I was like rambunctious and a brat. Well, I was tired of taking everybody to music lessons. Oh, yeah. And it was long drives from Delaware, Ohio to Columbus, Ohio. And it was expensive, too. And it was expensive in time and energy. And I said to your father, I said,

I don't care what Lewis does, but it needs to be within walking distance from home. And I started doing soccer walking distance from home. And I started doing soccer like walking distance from home. It was. I was like five or six years old. The Mingo Park or whatever it was, right? Yeah, and you played basketball. T-ball.

With the older boy next door. Yeah, yeah. And that was walking distance from home. And then he encouraged you to go down to the rec center which was walking distance from home yeah and of course your father taught all of you he was your coach for all of your t-ball you all played t-ball yeah so he was the athlete in the family i was not but he encouraged that yeah and so that's why your expertise was in the area of something athletic because i wasn't going to drive you anywhere

right well there you go was there anything about i'm curious not that we need to talk about me but was there anything about me that you ever thought that i'd be in this position like growing up in the first 15 years did you ever think that i'd be doing what i'm doing or no because what you're doing wasn't a profession that i was familiar with but uh yeah no i hadn't hadn't thought what you would be doing did you ever think i would have this much like focus on something because i was all over the place in terms of like my energy levels and just like attention span and you would come to class to teach me you're because i was in like the special needs reading classes and you would always be class to teach me because I was in like the special needs reading classes and you would always be there supporting,

which I always found very helpful and embarrassing at the same time. It was helpful in the fact that I needed the help and you were always there for me. Embarrassing because I was a young kid that had my mom supporting me in school so it was always like conflicting. But did you ever feel like I'd be able to

actually have focus on something well yes uh you definitely were driven in your sports oh yeah i mean and um you know you were you were an inspiration to me uh because you were just unstoppable and just kept going and i you know i would be in awe how you did it and then it was fun to watch you in football and you would just jump up and reach for that ball and it was like how can he jump so high and you know you were you were a star in uh your field of expertise with the sports and we enjoyed that cool yeah no i i had no idea where it would take you but it definitely you were definitely disciplined that was clear i was when i found something i loved i was

disciplined yeah i remember the first few years of launching kind of like the online business stuff this was eight nine years ago you and kind of like all the siblings were like uh what are you doing like no one understood it. I don't think I really fully understood it. I just saw an opportunity. But everyone was like, I think it took like four or five years until people started to be like, oh, okay, Lewis is going to be okay. Like he figured something out or like he's going to be all right. We don't need to worry about him or something.

And no one really knew what I was doing, I think, right? Well, we knew about your LinkedIn. Yeah. And we could relate to that, LinkedIn. It actually, it's interesting. They say the apple doesn't fall far from the tree. And your grandmother, my mother, she wrote resumes for people. That's funny.

She did. I remember that. She did. They would come to her home and she wrote resumes and she. That's funny. She did. She did. They would come to her home and she wrote resumes and she would encourage them to send out 100, at least 100.

I remember this when I was like 7, 8. She would do this for people. Yeah. So I often relate your LinkedIn activities where you taught people how to develop

their LinkedIn profile because that was a resume and you encouraged them to connect with a lot of people. I just felt like that you were, know following your grandmother's footsteps she was the promoter type as well wow yeah you're right apple does not fall far crazy only in modern day right modern day tools right right all right well what else were you going to say? Well, and then you just kept creating things and had networking events and kept connecting with people. And you were having your own apartment. And so you're like, oh, he's got his first apartment.

He doesn't need his sister's couch. That's right. Yeah. Yeah. So it just kept growing. Yeah. And of course, since I was doing your bookkeeping, I was very aware.

I saw the numbers. I know. Yeah. You were like, oh. I've always wondered. Now, you don't have to tell me the answer to this if it's confidential. I always wondered how much Dad made in a year

for his business. Was there like a, and if I was ever made more than him. Are you allowed to share? You don't have to tell the numbers, but have I reached a year where I generated more than he did in his best year? Yes.

That's good. Yes. Let's go. Let's go. Let's do it. Okay. Next question from last question from Caesar. Caesar gets the last question.

It'd be about anything. All right. Oh man. It could be about anything. All right. Oh, man. I would say just to keep on line with the theme. I do like themes. I do like to package things nicely.

I would say, you know, what things have you let go of that used to be routines for you that you felt maybe held you back? What are the things that you've, I guess, learned over your career based on trial and error? If there were routines that you tried that didn't work well for you, what were they? Or even mindsets. Sure, mindsets, yeah. Beliefs, activities. what were they or even mindsets sure mindsets yeah beliefs activities um okay so um i've done a lot with landmark education over the years since 94 and i've i would say things that i have um taken on that make a difference is being responsible for, first of all,

recognizing if I'm creating upset within myself or upset within others, recognizing it, committing to like have a promise for myself that I'm not going to upset myself or others. It's a promise to not cause upset in myself and others. What does that mean to cause upset with yourself? Well, my... To feel guilty or upset about something? Yeah. So generating...

First of all, if you're generating anger or being pissed off, one of the things that I have that comes up in my head oftentimes, when I wake up in the morning, I'm lying there in bed, I will have memories. You know, the brain does what it does. And memories from the past. And they can be unpleasant memories or sad memories or memories of something that happened that I have a regret.

So first of all, I recognize my brain is doing that. And I say, okay, this is doing nothing for me. It's going nowhere. So I just get up out of bed and just turn that switch off, so to speak. So I just get up out of bed and, you know, just turn that switch off, so to speak. But being responsible for what I'm generating in my own thought. And so one, if it's a negative thing, being responsible for that doesn't serve me, doesn't serve the person that I might be angry with. And then instead generating something that is, you could say positive or something that is calming or something that is a request,

like having a straight conversation with somebody inside of a request. side of a request um what else yeah i think the the managing what i am generating managing what my brain is generating you know it's the uh it's these thoughts that occur between your ears and uh we can either let them drift through like a cloud and let them pass or we can dwell on them and let them pass or we can dwell on them. And I would say that my ability to be present and aware and saying I'm choosing not to dwell in this thought at this moment and then generating a new thought. So it's just a matter of telling yourself I'm not going to dwell that really helps you from not continuing to dwell on that.

Yes. not going to dwell that really helps you from not continuing to dwell on that yes and uh so like i don't like to watch violent tv because then i go to bed and then i see those violent images or i wake up in the morning and i have this violent image memory and that doesn't serve me so i don't watch those things you are what you consume right yeah i mean. I mean, sure. So I don't, since I know that it has that impact on me, then I choose to not allow it to have that impact on me by not having it around me. So who you are is a network of conversations, and that applies not only to the people,

but to the media, you know, the TV, the movies, whatever. So having the ability to choose and recognize the thoughts and manage them and choose to generate something of value versus something that's an upset or to choose to generate something that's positive or a growing experience for myself or for others those are just certainly more enjoyable and also not dwelling in the past like totally noticing if i'm dwelling in the past and quickly letting go of that and moving into the present or future powerful that's really powerful well to close us off what is 30 seconds of inspiration that you would share with people if you had anyone listening right now what would you like to say to them to bring us home So definitely create the space that works for you and allow it.

Give yourself permission to have people around you who uplift you, inspire you, and cause you to be great. Mama House. Mama House in the house. We appreciate you, Mom. We love you. We love you, Mama House. Thank you. We love you, Mama How's. Thank you. Thank you for coming on and sharing coffee conversations with us. Thank you for coming to visit.

We're excited for when you move here, if you do move here later this year. And thanks for all you do for us, for helping our business thrive. You're welcome. My privilege. Any final thoughts for you, Cesar? No. This has been another powerful coffee conversations

that's it I love it I hope you guys enjoy this one make sure to let us know tag me on Instagram at Lewis Howes

and let me know the most helpful part of this conversation for you and as always you know what time it is it's time to go out

there and do something great there you have it I hope you enjoyed coffee conversations As always, you know what time it is. It's time to go out there and do something great. There you have it. I hope you enjoyed Coffee Conversations. If you like this format, please let me know over on Instagram, at Lewis Howes, or on Twitter, at Lewis Howes, if you want more Coffee Conversations.

For me, it's fun to kind of do a deep dive, brain dump of behind the scenes of what we're doing with me and C and the team of all the projects of kind of like the strategy of all that's happening and to kind of share with you guys, some of this stuff, the stuff that we're allowed to share, at least it's not confidential. So if you like this and you want more of it, maybe we'll come on here and do this once a month and really give it to you

because last time we did this, people loved it. They wanted more. So we'll keep doing it if you like it. So again, make sure to share this out on Instagram. Tag me, lewishouse.com slash 527, and share it over on Twitter or Facebook as well, and let me know what you think.

Again, you've got to be obsessed with the business if you want it to be great. You've got to be obsessed with anything if you want it to get great results. What Mark Cuban said at the beginning, don't start a company unless it's an obsession and something you love. If you have an exit strategy, it's not an obsession. I love you guys. I hope you enjoyed this coffee conversation. And you know what time it is. It's time to go out there and do something great. Thank you. you