The School of Greatness - 609 Train Your Brain with John Assaraf
Episode Date: March 2, 2018I'M COMMITTED TO FEELING A CERTAIN WAY EVERY DAY. One of the most important things you can do to get your mindset ready for success is to have a strong morning routine. That's honestly why I wrote my ...latest book, The Millionaire Morning. We only have so much attention we can give out. To people, to goals, to anything. As a result it's important to have that strong foundation. For this episode of 5 Minute Friday I wanted to bring you this insightful clip from an episode with John Assaf. John is one of the leading behavioral and mindset experts in the world. He has written two NY Times Best Sellers, was in The Secret and has built 5 multi-million dollar companies. He shares why you should be concerned with your limited number of attention units and how you can start everyday ready to win. Discover all of that and much more, on Episode 609. In This Episode You Will Learn: What attention units are (1:01) John's routine to productively use attention units (1:55) Why you need to have a routine (2:53) How to change your behavior for success (4:23) What it takes to move from ignorance to awareness (6:30) How to get over your fear of failing (8:00) Plus much, much more
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This is 5-Minute Friday!
For those that don't know who John Osriff is,
he's one of the leading behavioral and mindset experts in the world
with a unique ability for helping people release the mental and emotional obstacles
that prevent them from achieving their very best in life and business.
In the last 10 years, he's written two New York Times bestselling books that have been translated
into 35 languages. He's appeared on Larry King Live a number of times. He's been featured in
eight different movies, including the blockbuster smash hit The Secret. And he's built five
multimillion dollar companies. And today he's the five multimillion-dollar companies.
And today, he's the CEO of NeuroGym, which develops some of the most advanced neuroscience-based brain training programs in the world, helping individuals and corporations maximize their
fullest human potential.
Every morning when you wake up, you have, let's say, let's say it's 10 attention units.
If you're using two or three or four or five or six of them on why you can't.
What's an attention unit?
What do you mean?
An attention unit is your ability to stay focused.
And your ability to stay focused is happening at the conscious and non-conscious level.
So if you're processing stuff in the back of your mind of something you're angry at,
something you're mad at, something that's stressing you out, or you don't have enough money, or you don't have the right
relationships or the contacts or whatever.
If you're stressing out about that stuff and that's eating up your attention units, that's
like having your computer, okay, using up most of its energy in what's behind that you're
not using.
And we all have a certain amount of attention units every day.
And so one of the things that you asked me before that I can come back to on the rituals
is using the attention units in a way that is highly, highly productive versus wasting
a lot of time.
And so my ritual that we started earlier, I just remembered that, is wake up, meditation,
that we started earlier, I just remembered that,
is wake up, meditation, exercise, plant-based protein smoothie,
followed by reviewing my goals.
Every day you review your goals?
Every day, five minutes.
The goals for the day, the month, the year?
Everything. I review my overarching goals.
I can do that fairly quickly because that's my longer-range goals.
I can review the emotions that I want because I'm committed to having those emotions every day and feeling a certain way every day.
And then I take a look at from five years out, three years, one year, 90 days, 60 days to today.
Wow.
And so I just review it.
And what happens?
Give it on a piece of paper.
Laminated and on my computer.
And I have it in a booklet also.
Really?
So when I travel, it's really easy.
Do you have it with you?
No, no.
It's a pretty big...
Oh, gotcha, gotcha.
It's like a little manual.
You'll have to send me a photo.
Yeah, I'll send you.
It's called My Exceptional Life Blueprint.
I like it.
And so the question many people may ask is, why?
Why would you do that?
Well, because you're having 35,000 to 50,000 thoughts a day.
And your brain isn't certain like what's really important,
what's not. But if you instruct your brain that something is really important, whether it's
something you don't want or something you do, it will actually pay attention to you.
So by priming my brain early every day, here is what I want you to focus on. Here are the
emotions I want you to express through me. Here's the behaviors that I need to take.
the emotions I want you to express through me. Here's the behaviors that I need to take.
Then I am on a daily basis setting the course for what I want my brain to focus on. I'm cognitively priming the pump. And if I do it one day, that's great. If I do it 60 days,
a hundred days, my brain goes, Hey, I'm just going to make this fricking automatic because
I want to conserve energy. Right. Right? I'm just going to make it automatic.
So not only will you focus on it consciously, I'm just going to make everything happen behind the scenes to help you see, think, and feel things that are congruent with what you're trading your life for and what you want to achieve.
So I'm just using the system better.
So you start to see yourself at that new goal.
better. So you start to see yourself at that new goal. You start to impress a new belief that seems foreign, unfamiliar, maybe even a little stupid at first. Ridiculous. Yeah. Yeah.
It's like, no, I'm not earning a hundred grand a year. Yes, I am. Well, no, you're not. And there's
this battle and you have to move from ignorance to awareness. So what do I mean by that? If you don't understand that every
brain has an error detection mechanism within it, what is that? Anytime you veer out of your comfort
zone, the fat point setting or the financials, anytime you veer out of it, the first line of
defense is self-talk that's negative. That's the first thing that pops up because your brain is going, that's not true.
So it's detecting an error between what you said as an affirmation or even what you just visualized or even what you just did against the predominant neural patterns that exist.
So it's an 800-pound gorilla initially fighting the flea, right? Dan Heath spoke.
So what we want to do is we want to get the conscious goal, the vision, aligned with the
non-conscious pattern. And as soon as you align that, you have neural coherence. And we have
neural coherence. That's like hearing your most favorite band playing your favorite song,
and you're just like, oh, that's the best. It's just bliss. If it's not song and you're just like oh that's the best bliss it's
just bliss if it's not bliss you're out of coherence and so the key and why we start off
early with meditation is awareness of how do i tune in my vibration how do i let go of that
unempowered self-talk that sentence that thought that thought that I had, or that disempowering,
it's an unpleasant feeling. Beliefs aren't good or bad. They're only pleasant to unpleasant at
varying degrees. When we're out of coherence, it's unpleasant unless our life is on the line
and safety is there. For the most part, a fear of failing, where's that coming from?
most part, you know, a fear of failing. Where's that coming from? We failed our whole lives successfully. But the meaning that we're giving, you know, what people will say, what people will
think, you know, how I'll be embarrassed or ashamed. Those are all the things that you need
to really get in tune with. And when you do that and you start to use affirmations, again, we just
developed a mechanism using auditory brain stimulation
to take the most powerful beliefs, the guided visualization, guided meditation,
subliminal programming to help people.