The School of Greatness - 683 Make Your Dreams a Reality Mashup

Episode Date: August 22, 2018

"You get respect in culture by finishing your projects.” - Steve Aoki They give some powerful insights into how they make their dreams come true. I put a lot of thought into this, and wanted to... make sure you heard from a wide variety of fields. We have wisdom from an amazing musician/DJ, a comedian/YouTuber, a health fitness guru, and a world class magician. On this episode of The School of Greatness, they break down their steps to achieving their dreams. They talk about the struggles, and steps they took to get to where they are today. Be ready on this one, and get keep a pen handy. I know you’ll get a lot of information out of this one that you can apply to any industry. This is powerful stuff guys. Get ready to hear what it really takes to make dreams come true, on Episode 683. In This Episode You Will Learn: How Steve made his decisions when he was younger (7:15) Ways you can find your culture (9:27) Where true value lies (11:57) Why you need to fill your own void (14:08) The power of YouTube (15:44) The importance of being a hustler (17:18) How Cassie got into being an entrepreneur (20:37) How Cassie finds her trainers (24:42) What made Julius get into making videos (25:46) The steps to success for Julius (31:22)

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Starting point is 00:00:00 This is episode number 683, Make Your Dreams a Reality. Welcome to the School of Greatness. My name is Lewis Howes, a former pro athlete turned lifestyle entrepreneur. And each week we bring you an inspiring person or message to help you discover how to unlock your inner greatness. Thanks for spending some time with me today. Now let the class begin. Tom Bradley said, the only thing that will stop you from fulfilling your dreams is you.
Starting point is 00:00:38 And Martin Luther King Jr. said, you don't have to see the whole staircase. You just take the first step. Welcome to today's episode. It's all about making your dreams a reality. We've got some powerful people that I want to bring light to. And I know you have big dreams that you've been wanting to accomplish. We all do. I hear this all the time. Lewis, how do I achieve this in my life?
Starting point is 00:01:01 How do I launch this thing? I've got a dream of being this. What are the steps? And sometimes the hardest part is taking that first step. It's the fear. It's the unknown. It's the anxiety. Well, what if I fail?
Starting point is 00:01:14 What if this all goes wrong? And what if people make fun of me? And that's why I wanted to bring you a new interview series with entrepreneur creative masters who shared what they did to make their dreams a reality. And in this episode, you'll hear wisdom from Steve Aoki, the iconic and world-renowned DJ, Lilly Singh, one of the most influential people on the internet, Cassie Ho, one of the most influential fitness icons of the decade, and Julius Dean, the magician who has over 20 million fans online from around the world. Get ready for this one because I know it'll inspire you to take the
Starting point is 00:01:53 action you need, have the belief in yourself, and take that first step. And again, this is all about how to make your dreams a reality. And without further ado, let's dive into this episode about how to make your dreams a reality. One thing I learned, especially when I was in high school, and I've said this before many times, is the hardcore music scene that I got introduced to that became my life, that became my lifestyle. Every decision that I made was all based on the fundamentals of this hardcore scene. Even the food I ate, I became vegetarian because that's what they did.
Starting point is 00:02:36 They were talking about animal rights and I got into that. And it was all really based on passion and community. It's like you have to be really into what you're saying and doing and be educated on what you're saying and community. You know, it's like you have to be really into what you're saying and doing and be educated on what you're saying and doing and learn some instruments and play the music, you know, and play the music of that culture. Essentially, you're an ambassador of the culture. And the way you get respect in that culture is by finishing your projects, whether it's a song, whether it's playing a show, whether it's putting on a show for other bands so that scene can prosper
Starting point is 00:03:10 and there's an ecosystem. So it's all about making this ecosystem of that community healthy. And the more you do that, the more that you're able to make it healthy, the more respect you get. So it's not about, oh, I just walked in with the shoes that no one else has or the bike that everybody wants. The more of that element that you bring to the table, the less cool you are. You're cooler if you actually go, I'm vegetarian. I stopped wearing leather shoes. Oh shit, you made a stance. You made something that's like a sacrifice. Or I'm putting on a show
Starting point is 00:03:47 and all these bands are coming in. Wow, you put on the show. That's awesome. I started a band and I'm playing and I'm representing the sound. Or I made a zine. I interviewed four bands and I went to Kinko's and I made the zine.
Starting point is 00:03:59 I'm passing them out to all the different people. It's almost like a religion in a way where you're spreading that goodwill and it it's not about financial reward as well. It's like there is no financial reward in what I'm talking about here. It's all about believing in a culture and being rewarded by spreading that culture and building that healthy ecosystem of that culture. by spreading that culture and building that healthy ecosystem of that culture. So in essence, that culture doesn't have to be music. That culture could be in a book club or in a chess club or in something that drives you.
Starting point is 00:04:40 Because another thing as well is I talk to some people, they're like, I don't know what my passions are. And I talked to Tom Bilyeu from Inside Quest about how do you find your passion? What gets you there if you don't know what my passions are. And I, you know, I talked to Tom Bilyeu from Inside Quest about like, how do you find your passion? Like, what gets you there if you don't know what it is? You just have to keep trying stuff and see what pulls you, what's pulling you to a certain place. And then meeting up with those people, that community, and finding out ways, because we all are smart.
Starting point is 00:05:01 We all have ways and we all have different ways of thinking about how to get more people involved in what we do. The idea of being a pusher is a bad thing, but in this case, it's a good thing. So whenever I could push positive lifestyle and health and well-being, I feel good about myself. It's like Christmas when you actually give gifts. It feels much better than to receive. self. It's like Christmas when you actually give gifts. It feels much better than to receive. It's weird because when I think about the times
Starting point is 00:05:28 when things weren't happening and I didn't really look at it as sacrifice. I guess in retrospect it was sacrifice because you are sacrificing time and you're not, let's say you're not getting paid, but it's not a sacrifice to you. It's an investment.
Starting point is 00:05:44 Yeah, it's an investment, but you don't even think of it as an investment either. You think about it, this is different. When I'm going back to the hardcore community, it's like when we put on shows in our living room, we never took a dime. We spent all this time getting people to know about what we did,
Starting point is 00:06:01 and once we got the ball rolling, we were on a roll bringing all these artists in. We never took a dime from any shows. We always had people stay over. And I guess you could call it a sacrifice, but it really wasn't. It was a real love for what we were doing. Was that about 10 years ago?
Starting point is 00:06:20 No, that was like 15 years ago. 15 years ago. You were throwing these weekly parties in your apartment with apartment with a few other guys right that you lived with yeah right you know we we had like about four over 400 bands play but it was some some bands that became you know bands that everyone knows like jimmy world or you know like a lot of bands like a lot of hardcore bands you know a lot of the bands that were willing to to to play in a living room. How many people could you cram in there?
Starting point is 00:06:47 40 people. 40 people. Yeah, I mean, but it felt like a lot more, you know. Right, right. The energy was pretty wild. Electric, yeah. Yeah. So, like, for me as well, I'm DJing, obviously, to a much larger audience.
Starting point is 00:06:58 But I find a value in playing in front of five people. Because I used to love, I played in front of five people many times. Yeah. It's a band. Yeah. You know, like it's, because like sometimes we would do tour and we would play in houses, basements,
Starting point is 00:07:14 a warehouse that was abandoned, you know, with the generator. What was the biggest thing you learned about yourself playing in front of those five, 10, 20 people, rooms for years, I'm assuming, before anything ever picked up. What's the biggest lesson you learned about going through that process and that journey?
Starting point is 00:07:29 It's connection. It's like having a real connection with people and looking at them in the eye and actually communicating. We'd actually, after the shows, we'd hang out with them. Like those five people that came to the show, I'd want to know them. Be like, you came, you spent money, you drove all the way to my show. There's only four of you, five of you here, ten of you here. Let's hang out. Let's do something.
Starting point is 00:07:50 Let's like, I want to know about you and like what your scene's about. And then building a network and actually like treating them as peers. Not as fans so much as peers because I am a fan as well as them. I was those people when I was a teenager. And I'm still those people at other shows. I was those people when I was a teenager.
Starting point is 00:08:06 And I'm still those people at other shows. I'm in the crowd. And if I really am attracted to a message or a sound, I'm always a fan. That's another thing I've learned is that you can't forget about the fact that the reason why I do it is because I am a fan. We're all the same level. That 15-year-old kid that's up front screaming or bawling their eyes out or that energy,
Starting point is 00:08:31 I'm looking at him like, I'm you. I was you, I still am you. And I'm so happy that they don't give a fuck about anybody else and what they're thinking because that was that kid in the front screaming, wanting to sing along and be connected to the bands. And when the bands and artists connected with me, it changed my life, you know?
Starting point is 00:08:52 So I always wanted to be that and then remember, like, hey, we are emotional beings, and we're here to express this connection. this connection. I don't want to fill anyone's void. I think Humble and I learned this when we were in Italy at the
Starting point is 00:09:13 honor of talking to Pharrell and he said something that really really impacted me. When Humble was asking him, Humble said something like, I want to fill
Starting point is 00:09:20 the Andre 3000 void. You know, that's what I want my music to be. And Pharrell was like, you should fill the Humble the Poet void. And I I was like I mean I'll talk about that all the time and that got me thinking where I don't want to fill the I don't want people to be like oh yeah you could be the next Mindy Kaling you know they're just saying that because I'm also a brown girl I don't want people to be like yeah you could be no I want to fill the Lilly Singh void. I want to be the best version of myself that gives me goosebumps. I want to
Starting point is 00:09:47 make little Lily get goosebumps when she looks at my success. That's what I want to be. I love the dedication that you had. I'm just going to read it. Dedicated to the person I was six years ago. I told you to keep going. Thanks for listening. It kind of reminds me of the Matthew McConaughey speech. Oh, yeah? Did you remember seeing his speech? Was it the Oscar or the Oscar where he was like, my inspiration is myself three years from now and chasing that guy who's going to achieve those things that I want to achieve.
Starting point is 00:10:16 It's like, what do I need to do now that's going to make that happen? Always chasing that myself, not someone else. So I think it's cool that you kind of dedicated to that. Yeah. I was thinking long and hard about the dedication. I'm like it's cool that you kind of dedicated to that. Yeah. That dedicate, I was thinking long and hard about the dedication. I'm like, of course I want to dedicate to my mom. Of course it's all these people. I put them all in the acknowledgements.
Starting point is 00:10:31 I'm like, cut the BS. The person that's actually dedicated to that actually got me here is the person that was like, I feel like crap. I'm still going to get up tomorrow. When I was in my last year of university, I discovered YouTube, which did not exist when I was younger. And I remember watching these videos thinking, there's people in their rooms making videos
Starting point is 00:10:52 and people are watching them? Like, what is happening here? And there was a few creators in my community that, you know, had a few videos and I didn't really think anything of it. I thought it was just them. Then when I went more into YouTube, I saw, no, people all over the world are making these videos
Starting point is 00:11:06 and this is a thing. And I spontaneously one day put up a video online. I thought nothing of it. It was not even comedy. It was so far from who I am today. It was actually a spoken word piece about religion. Yeah, I heard you took it down, right? I took it down not because it sucked, because I have many sucky videos
Starting point is 00:11:22 of. I took it down because it just does not represent who I am anymore. But it was so so awkward i was so uncomfortable in it and as bad as it was i just fell in love with the fact that i could write whatever i wanted say whatever i want to edit it however i want promote it however i want and no person around me impacted that success there was no one else had to on. I learned how to do everything myself and that I fell in love with. And so without thinking, I posted a second video. That was comedy.
Starting point is 00:11:50 It was based on linguistics argument I had with my friend. And I posted another one, another one. And then suddenly I found myself thinking, well, how can I get better? How can I learn how to edit more? How can I write better? Just like the fruit bowl. Just like the fruit bowl.
Starting point is 00:12:03 And then it snowballed into this brand and career. The quote about the universe might respect the law of attraction, but it respects a good hustle even more. I really love that. Was there a point earlier when you weren't a hustler? Or was it even when you were five, you were like always hustling? And then how do you sustain the hustle for people that feel like, man, that just seems exhausting? Is there a point in my life where i was not a hustler yeah it was that point of my
Starting point is 00:12:29 life at the end of university when i was super sad yeah that if anyone had met me during that time they would not recognize me as who i am today i literally got up at i mean i still wake up at 3 p.m sometimes if i go to sleep really late i'm just gonna be honest my sleep schedule is a hot mess but i had absolutely no goals. I woke up with no purpose. Literally Walker from The Walking Dead. Did not care. Didn't care to accomplish anything.
Starting point is 00:12:52 I didn't care at all about how the fruit bowl looked. You know what I mean? I was a different person. But prior to that, I do got to say everything in my life when I look back has been this need to do my best. And the greatest example is I remember I used to work at Harvey's, which is a Canadian fast. I think your equivalent might be Hardee's here in America. I worked at, it was my first job at a fast food restaurant.
Starting point is 00:13:15 And I remember there was downtime and the store was empty. And so I was like, okay, great. I'm going to refill the cutlery. And I was doing stuff. And it did not occur to me that everyone else was just chilling. They were just like looking at me fill these forks. And I remember hearing someone say this and it was the most shocking thing I've ever heard.
Starting point is 00:13:33 They were just like, you just always got to do something. Like you're always working. And I'm like, wait, are you guys not? And it was so shocking, but I didn't even realize that was a thing people did. Like they just did not do something. And so I really think it's just something embedded within me that I haven't completely figured out why. It's just always been this need to do things and be productive. Well, I mean, you look at the results. I mean, the results don't lie. You've generated certain
Starting point is 00:13:58 results. Nor do hips. They do not. You're right. Do your hips lie? Not at all. Oh, all right. Never. Show me later. Okay. Like, do a little dance move. I mean, my results don't lie. And you've created specific results in your life because of this level of hustle and energy that's been consistent. I think if people don't want to generate great results, then they can take a break and they can pause and not be productive in certain things consistently, and they're going to
Starting point is 00:14:24 get those type of results. So it all depends on what we want. It all depends on what we want. And I think, not the danger, but something I know people think after hearing this conversation is they think, well, that's very unhealthy. That's an unhealthy lifestyle balance. And people say that to me all the time. A lot of my friends are, you're always working, just come out with us. And here's the thing. If I'm really honest, to have a certain level of success, I do believe you do have to be obsessed with it. You have to be. You have to be obsessed with it. You cannot win a championship in any sport at the highest level without being obsessed.
Starting point is 00:14:53 So it depends what your goals are. Depends what it is, yes. If your goal is to be successful but then also have weekends and also have a certain standard of relationship and have family, that's not wrong. That is your goal and you do that. But when people say that to me, my goals are I want to be exceptionally good at this one thing. And that is going to require a certain level of dedication.
Starting point is 00:15:16 And that is the reality of the situation. Obsessiveness. Obsessiveness. All of your time involved. Dwayne's a great example. Obsessiveness, waking up at four, working out no matter where he is. That is an obsessive level of commitment.
Starting point is 00:15:27 And he gets incredible results. Exactly. When I was in middle school, well, actually, one thing you need to know about me is that I can't eat chocolate. Not that I don't want to. You physically can't. I really actually want to eat chocolate. I just can't. I'm what you call a super taster.
Starting point is 00:15:49 So for me, arugula, chocolate, coffee, all that kind of stuff tastes extremely bitter to me. So I can't eat it. What about milk chocolate? White chocolate? White chocolate's not chocolate. I love white chocolate. Oh, my gosh. That is a trick question.
Starting point is 00:16:00 I can eat that all day. So what I would do, my sister and I would go trick or treating and we'd take all the candies together and then I would create chocolate creations out of them. Then I would bring them to my friends at school and they liked it. So I was like, well, if you like it, then you're probably going to buy it. So then I started packaging them, charging them 25 cents for three little balls and then they went crazy for it. So then I started making value packs and adding cookies and Rocky Road bars and stuff. And I had my first business partner in middle school. In high school, all the other middle schools had heard about it, apparently. And so everyone was like, oh, you're Cassie the cookie girl, right? And I was like, yep, that's me.
Starting point is 00:16:40 And then so I carried this huge bag with me to school every single day and then some kids were so addicted i mean obviously it was sugar that they were like cassie please let me sell for you so i had five student employees under me selling so we like had this massive thing going across campus wow you're like a drug dealer exactly drug dealer imagine being in spanish class and people like underneath the table like going like this that's how it was passing through like 15 hands, getting to the next person. Oh yeah. Buttercream cookies, sandwiches in M&M flavor, a chocolate chip, anything, sugar, snickerdoodle. Do you still make them? I don't. I need some of those right now. You know, we should do that. We should totally do that. So, um, the crazy thing is that it got so big that the school had to shut me down
Starting point is 00:17:23 and I got in trouble. Oh yeah, for sure. Um, but that story got so big that the school had to shut me down. I got in trouble. Oh, yeah, for sure. But that story got me the full ride scholarship to college. So it ended up paying off. A full ride scholarship. A full ride scholarship, yeah. Living the dream. Now your parents were happy with that then.
Starting point is 00:17:38 They were happy with that, but they can always find something wrong with everything they do. Of course, right? They're always judging you. Is it cool that your childhood dream was to be in fashion, right? Fashion designer. And now you have a fitness fashion line be in fashion, right? Fashion designer. And now you have a fitness fashion line. Isn't that right? That is so cool. So do you feel like you're fulfilling this childhood dream?
Starting point is 00:17:51 I do. And it's truly amazing because my dad, when I told him I wanted to be a fashion designer, I think I probably was in middle school or something. And I had binders and binders full of evening gown designs and sketches and stuff. He told me literally to my face, you will not succeed. You'll make no money and you'll have no friends. That's actually in my book. I wrote that and I will never let him go for it.
Starting point is 00:18:13 And I want everyone to know because that could have broke me right there. And I did cry and it did break me, but it didn't break me for the rest of my life. But I remember because I know how I can take that and turn it into something much better. So I proved to my parents and to myself that you can follow your passion and do something you're happy with. Because for them, I mean, I understand they really wanted me to be financially stable and all that kind of stuff. And I'm first generation Asian American. So they're coming from Vietnam and know, Vietnam and, you know, that deal with the war and all that kind of stuff. So I understand, but I don't understand imposing your dreams upon mine and not letting me at least try because this vibrance inside of me, this like desire to just make it, I don't think they ever understood how hard and how far we go to actually make it happen.
Starting point is 00:19:01 Right, right. Now, so would you say you've achieved your childhood dream then? I would say yes, but I think I'm also working on it every day to make it even bigger. What would you say is your adulthood dream? My adulthood dream? Yeah. I would love to see the clothing line in stores. I think I'm working on that.
Starting point is 00:19:21 And my other dream is to make sure that Pop Pilates is a huge group fitness format across the world. And we have a great start this year. We're trying to certify 2,000 trainers by 2015, 4,000 by spring 2016. And that will really bring us to the next level. I mean, everyone would do Pop Pilates at 24 Fitness. It's so cool. Oh my goodness. Now, how are you finding these trainers or how did you create this training for them? I'm working with NAFC as my certifying body. And so together, we've created the manual and
Starting point is 00:19:53 everything to make that happen. But my current core team of master trainers are beyond incredible. And it's interesting. It's not that they weren't fans of blogilates or to begin with some of them maybe like a few but a lot of them were already really seasoned group fitness instructors they've been teaching zumba and uh and payo and all these things for years so to impress them you know that takes something as well and i wasn't sure and you're never sure what people think and so this group of core like 15 people have come together and let me tell you at the summit it was magic and i i can only use that word because there was something swirling in the air that wasn't just
Starting point is 00:20:30 learning the format learning the choreography and that kind of stuff it was just this passion to bring this format to people to help them change their lives and have a really fun time doing it the first video environment was not even magic it was like a snake prank and i just took a fake snake and i chucked i put it on people in london on south bank and i made a little compilation of it posted it online and it just started getting hundreds of thousands of shares and i think the video is now 50 million facebook views wow when was this a year ago this was yeah about a year ago so it wasn't even a magic trick right video right yeah prank video yeah yeah and then when did you try to do the magic style of viral video so magic style was well i'd basically been incorporating magic the whole way so bits and
Starting point is 00:21:17 pieces of magic kind of more prank sketch orientated videos and then my first viral magic video was called the invisible chair illusion right and i basically took i basically where you sit down and one leg or whatever right exactly and then i can lean back it's like the matrix i always wonder how that trick happens keep wondering my friend yeah yeah i've always wondered that i don't know if i saw i think i saw a video of someone else doing this yeah it was with you yeah it's actually funny sit down and like reading a paper and you're like right well that's exactly that's exactly what i did yeah you did that trick yeah i did that trick and then it it trended i think it got like half a million views on youtube
Starting point is 00:21:51 and then it's like 20 30 million views on facebook just doing in different locations and getting reactions right or the people walking by exactly homeless people like well you know whatever exactly interesting so what that was about a year ago as well about yeah right afterwards that right yeah yeah i just started i was a production machine when i when i started the social media game i was a production machine like i would i would go i was third year of university i'm 23 now i was 22 back then or you know maybe just turning 22 so it's about you're not yeah and um i was you know intent on building my social media profile. So I didn't have a lot of money in the bank, but I would hire videographers on Craigslist or Gumtree for like $50 to $100.
Starting point is 00:22:33 They'd come out with me for the day. We'd come up with a concept. We'd go out, film it all day, have a laugh. And then I would take the footage, go home, edit it up, and I would post it online the same day. I was in the drive I had back then. And I was making three, four videos a week. So I was really a production machine.
Starting point is 00:22:50 I was production, editing, protagonist, and the actor in the video. So yeah. Creating the storyline, creating everything. Exactly, exactly. Yeah, yeah. And then I had the situation with one of my videos, just pop.
Starting point is 00:23:01 And the thing about social media is once one thing goes viral, your audience will just come. It's crazy. So the first videos weren't going as viral. Maybe it sounds like until how long were you doing these three to four videos a week until one popped? Yeah.
Starting point is 00:23:14 I was, I was put about six, six, six, seven months, really six of months of, of, of nothingness.
Starting point is 00:23:19 What's nothingness? A couple thousand views, 10,000 views. Maybe it's on Facebook or YouTube or both. This is on both. A couple thousand views. Well,000 views. Maybe it's on Facebook or YouTube or both. This is on, uh, both a couple thousand views. Well,
Starting point is 00:23:28 actually I'll tell you, it was, yeah, a couple of thousand views. Now, should I tell you about my strategy in terms of how I blew up? Yeah. But first off,
Starting point is 00:23:35 I mean, yes, I want to hear that. So you did the snake video first, which got how many views? 30, 40 million. And then after that,
Starting point is 00:23:42 you started doing three to four videos a week for months. I was doing, was doing three to four actually i'll tell you i'll tell you that actually it wasn't the snake video that went viral first it was a prank video with this with like a girl that was the first video that popped but it was basically the same time as a snake video within about two three days yeah yeah the first video that went absolutely bonkers it was like a prank war i did with this girl who was like my girlfriend at the time. And then I posted that video online and that's what popped. Got it.
Starting point is 00:24:10 And this was after six months of you doing videos that weren't doing anything. They were doing a little bit, bits and pieces, yeah. I was getting some traction, but I had about 10,000 likes. Yeah, that's it. Yeah, it was a grind. For six months trying, working every single day,
Starting point is 00:24:23 10,000 fans. Yeah, yeah. 10,000 to 50,000 views maybe a video max. Right, right, right, exactly. yeah yeah it was a grind for six months trying to work on every single day 10 000 fans yeah yeah 10 to 50 000 views maybe a video max right right exactly what kept you like continuing to do this when you weren't making any money your audience wasn't growing you weren't seeing the views grow why'd you keep doing this grind yeah 10 12 hours a day yeah well it's the social media building a following is is priceless you can't buy a social media following so i saw the value in that i still do um and the fact i was getting some positive comments i think drove you enough yeah yeah and you were in college you didn't have too many responsibilities so like honestly it was there was a level of boredom right that was right absolutely i was at university yeah
Starting point is 00:25:00 i don't know how it is in america but in the u in the UK you sometimes get six, seven, eight hours a week of lecture time yeah bored right my degree was relatively easy I had a lot of free time I had some options
Starting point is 00:25:12 I could either go to the societies or the clubs and I was like right I really want to build the social media I'm doing some magic gigs I understand the kind of
Starting point is 00:25:19 the magic world and I understand you know I spent a year in UCLA so I met a lot of I met the kind of Vine community. So I was, when I got back to the UK for my year abroad, I was intent on building what they'd already done. It's crazy.
Starting point is 00:25:34 These people in LA and machines, they built, you know, fantastic incomes and fantastic careers off their hard work in their childhood and their young adulthood. So when I got back to London, I was like, right, I really should have been making videos. So yeah, I just did it and I was driven. And I think it was a mixture of free time. Boredom.
Starting point is 00:25:53 A bit of boredom. And also good fitness. I think when you're going to the gym every day and you're eating super healthy, just your mind is in a different place. Yeah, clear. You have ideas running all the time and Exactly. And you want to go create. Exactly.
Starting point is 00:26:07 You wanted to build something. Yeah. But it still took you some time to kind of figure it out, this six-month window of time where you weren't really doing much, but it was kind of like your testing ground. You were seeing what worked, what didn't work. Right. Then you figured out the model, it sounds like.
Starting point is 00:26:20 You did a couple of videos that went viral. And is that when you were like, okay, now I see all the elements that need to be in one video for it to have the potential to get some traction. Is that what you kind of recognize? Is this an aha moment? Yeah, so let me give you the rundown.
Starting point is 00:26:34 So I had no followers, no likes. Step one, get my friends and family to like my page. Message everyone, hey, can you like my page? Beg them, please. I don't have anything cool, but do it anyways. And it's funny because i i sent everyone a that question the same copy and pasting i've done that my page too man exactly and it's funny because these people hit me up like a year and a half later and like oh hey like i'm
Starting point is 00:26:54 doing a i'm taking a fundraiser and i just see like the previous thing it's me asking them a question yeah you know it's interesting that but um that was step one and then so step two which was going to take me from about a thousand likes to seven thousand likes overnight was what i would do is i would i was thinking how could i make my videos get some traction okay so um on youtube it was about reddit reddit trying to get on the front page of reddit just trying to get i mean i'd have like fake proxy accounts doing upvotes and stuff which is how some of my videos got like a million views but more facebook orientated what i would do is i would reach out to pages that have followings, right?
Starting point is 00:27:28 And there are so many pages on Facebook with, you know, 200,000 likes, 400,000 likes, et cetera, as there are YouTube channels with 200,000 subscribers, et cetera. So I would basically message hundreds of them and say,
Starting point is 00:27:38 Hey, got a great video. Can you share my video? And the way I would find these pages is i would go on to another viral page so for example like uh you know whatever go on to tiger's page and then i would click on all the people the shares to say it's got 100 000 shares on the video i would just choose one person right who and their public profiles because they appear in the shares and then i would just go on that profile and just scroll through their news feed this random person somewhere in the world and
Starting point is 00:28:02 just see what stuff they'd shared and it's usually from pages so then i would um just find loads of random pages from around the world through finding these random people from these you know public celebrities or viral pages and i would send them the message hey i'm you know got a great video can you share that video right and i would i mean it was i sent so many messages i ended up getting blocked for a day um yeah yeah and and what happened is, after sending a couple hundred messages, I eventually got a response. You got 10, 20 different pages that are like, sure, I'll share it out. It's interesting, right?
Starting point is 00:28:33 Yeah, it wasn't 10, 20 pages, but there were a few. Some asked for money. Some did it from the kindness of their heart or whatever reason. I'm not sure why they did it. But I got a page called Mayor Boss. He had 5 million followers. Mayor? M-A-Y-O-R space B-O-S-S.
Starting point is 00:28:50 Mayor Boss. He's going to get an influx of messages now. And for some reason, on 1,000 likes, I got a message from him a month later. And he said, yeah, bro, got you. I'm like, what? And then I look at my pages and I'm refreshing. And they're just bombing up
Starting point is 00:29:05 the likes on my page because he shared one video one of my videos it got reshared and when something gets reshared on facebook the traffic will just come back in because your your video will appear on the news feed with the like button next to it right so i went from a thousand to seven thousand likes overnight and that was really what gave me the momentum i was like oh when people share my videos yeah and it's exactly grow faster exactly and i thought i'd made it i was like mom peace out see you later guys there you have it my friends we do things differently here. We're all about bringing people together, elevating humanity,
Starting point is 00:29:48 and raising the level of consciousness so that we can all be more and feel more fulfilled along the process and the journey. This is episode number 683, lewishouse.com slash 683 for the full show notes. And you can check out the full interviews of Steve Aoki, Lilly Singh, Cassie Ho, and Julius Dean as well. Back there, we have all those links. So check that
Starting point is 00:30:11 out. Guys, I'm so excited for what's to come. This is a beautiful time of the year. It's a time to complete. It's a time to finish strong. And I'm so excited about what everyone is working on. We have a community called the Inner Circle where thousands of people from around the world are a part of, and they're sharing their wins every single week. It's a beautiful thing to see. We're gonna be seeing a lot of you in person at the Summit of Greatness here soon,
Starting point is 00:30:35 October 4th through 6th. And there's gonna be a time for celebration, a time for connection, a time for joy and fun. So many positive things are happening. And my talk show, Inspiring Life, is happening right now. Every single Monday it comes out for a few more weeks. So check it out on Facebook Watch, Inspiring Life, when you go there.
Starting point is 00:30:54 Let me know what you guys think. Tag me every time you're on social media listening to this. I want to hear who's listening to it, who's watching the videos, who's connecting to the community so I can see and learn more about you. I love you so very much and you know what time it is. It's time to go out there and do something great. Thank you.

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