The School of Greatness - 768 Do More Good with Josh Bezoni

Episode Date: March 8, 2019

DOING MORE FOR OTHERS WILL ACTUALLY HELP YOUR BUSINESS. Sometimes we get stuck after we get some success. I even feel like I’ve hit an income ceiling. How do we get to that next step? There are some mindset hacks that can get you out of a rut. One of them is tying your business to charity. For this Five Minute Friday, I revisited a conversation I had with Josh Bezoni where he shared the importance of having a charitable mission in your company. Josh Bezoni is a nutritionist, best-selling author, leading health entrepreneur, and philanthropist. He is the co-founder and CEO of BioTrust Nutrition, America’s #1 all-natural and premium e-commerce nutrition brand. Josh and BioTrust have donated over 1.5 million meals for hungry children in need through their partnership with NoKidHungry.org. BioTrust donates a nutritious meal to a child for every order placed with the company. He learned the importance of giving back early in life with his family, and it’s a lesson that has served him well in business. Learn why it’s important to tie your sales goals to doing something good in Episode 768. In This Episode You Will Learn: Why giving people an opportunity to donate on your website helps sales go up (2:50) Why you should tie your sales goals to giving back (3:12) How charity work can help with recruiting (3:50) How doing good can help you meet amazing people (4:23) Follow me on: Instagram @LewisHowes Twitter @LewisHowes Facebook: Lewis Howes

This is 5-Minute Friday! Welcome, everyone. My name is Lewis Howes. I'm very excited about today's guest. He's a good buddy of mine. His name is Josh Bozzone. You've got eight steps, right? Yeah. Should we talk about, should we dive into the first few? Yeah, I'd love to.

The first one for Biotrust, which was really important for us, was to create a charitable mission. I hadn't done that in the past. In the past, I was just, you know, I was 20 years old and I was trying to make money. And I really wasn't thinking about contributing to everyone in society as a whole. and I really wasn't thinking about contributing to everyone in society as a whole. And so with Biotrust, the very first thing we did was we came up with the concept that for every order that would happen at our website, we would feed a hungry child for a day. And so we've done over 1.5 million meals for kids. Amazing.

And that really came from not only because we're a nutrition company and it ties in with hunger, but when I was a little kid, we used to feed people on Christmas and go to their houses. And really poor people in rural Iowa. Amazing. That just stuck with me. Such a great feeling. Sure. And it's important for the community as well as our customers and our employees because people want to be part of a company that's doing good things in the world.

So charitable mission was the first thing we did with the meals. And the second thing we did was on our order page, we put an opportunity for customers to donate to the Make-A-Wish Foundation. And they could do $1, $5, or $10. Now, the interesting thing was we just wanted to do that as goodwill. But when we added that to the order page, our sales conversions went up. Really? Because I think people see that you're a giving company and they want to do business with you. So our sales went up like over 5% on the order page, the conversions.

And over the years, we've raised, over the last three years, we've raised over a million dollars for the Make-A-Wish. Amazing. So we do a match, a specific match on that amount of money. Whatever they give, then you match. Yeah. And anyone out there who's got a website, you could add that to your website, to any charity you want, raise a certain amount of money, $1, $5 or $10 your customers can donate. You can do a match on that and you can do so much good.

And it's so simple. And it's a win, win, win. The charity wins and the Make-A-Wish kids win. We actually increase sales and customers like feel good about giving. Yeah. So that's something simple that people could do out there. Raise your conversion rates, do something great for a charity. I like that. It's so cool. I'm going to apply that. So simple. We're doing that already. You know, we work with pencil promise, which I know you do as well, but in schools,

but it's not like on the checkout page. Hey, if you want to make a donation, we just give. Yeah. So I really like that. I want to incorporate that. Yeah. And we do, well, Pencils of Promise, Biotrust just built our second school, which I got introduced to them through you. Yeah. Adam.

He came out here. We met by a coffee shop. Nice. At the end of it, I said, yeah, let's build a school. And he's like, that's awesome. So we do a lot of charity work. But if you start an organization and you tie in your sales goals with doing something good for people, if you hit $10,000 in sales, you're going to do something great for a charity. And you have those goals set out. I mean, people in your company will work hard

for them. They want to work for a company like that. And recruiting have those goals set out. I mean, people in your company will work hard for them. It just, they want to work for a company like that. And recruiting, a lot of people have come to us and said, we read about all the charity work you do. And because of that, we wanted to come work for you. So it's a great recruiting tool as well. Oh, one more thing about that is you meet the coolest people. Like I was having lunch with Maria Shriver, Arnold Schwarzenegger's ex-wife. She does some amazing things. The month ago, I was in California.

And it's all because of charity work. You know, Pencils of Promise, we're there at the gala, and Usher's there, and John Legend's singing. And I meet these people which I never would have the possibility to before. And so I'm a firm believer in you get what you give in life. That's great. In a big way.