The School of Greatness - 9 Drew Canole: How to Transform Your Body and Increase Mental Performance

Episode Date: March 15, 2013

Want to know the key to transforming your body and improving mental performance? This episode features Drew Canole, who has not only transformed his life, but the lives of countless individuals who wanted a total body transformation. Drew is a guy who has been taking over the world with his message in the last couple of years and […]

Welcome to the School of Greatness, Episode 9, with Drew Canole. Hello everyone and welcome to the School of Greatness. My name is Lewis Howes. I'm an author, lifestyle entrepreneur, former pro athlete, and world record holder in football. My goal with the School of Greatness is to share with you stories from the most inspiring business minds, world-class athletes, and influential celebrities on the planet to find out what makes great people great. So please leave us a review on iTunes and join us on the web at schoolofgreatness.com to be notified of each episode when it comes out. Now let's get after it. Hey, what's up everyone? And thanks for taking a few moments of your day to spend it with me and our next guest, Drew Canole. Now, before I introduce Drew and talk a little bit about him, just want to give

a quick shout out to a few people who've been leaving some awesome reviews. We see tons of reviews coming in every single week over on iTunes. And who did I just see recently? I saw a couple of awesome people. I saw Kevin De Silva wrote something really nice. And also Vance G. There's lots of other people that have been writing in, so I appreciate you guys' feedback, appreciate your reviews, your comments, and all the messages you've been sending me online about this podcast. It's been a lot of fun,

and it's my goal to continue bringing amazing guests to you each and every week. Now, let's get into my next guest. Drew Canole is a guy that I met a couple years ago that has been taking over the world with his message. And it's extremely inspiring for me. I've been friends with him for a couple years on Facebook. So I've seen his growth. I've seen what he's been doing. And I just want to share a little bit about who he is so you get an idea of what we're going to be talking about. Now, Drew is a nutrition specialist. So he's a transformation specialist and a national

spokesperson for the benefits of juicing vegetables for health and vitality. He is the founder of FitLife.tv, where he shares educational, inspirational, and entertaining videos and articles about health, fitness, healing, and longevity. Now, his transformation clients include celebrities, entrepreneurs, CEOs, authors, and personal development gurus. He's also an amazingly best-selling author. And I'm actually looking at his Amazon page right now. On Amazon.com, you can do Drew-Canoli. You'll see it. I'll have it linked up here on the show notes on the blog. But he's got one book on here on Amazon called Juicing Recipes from FitLife.tv. And it's got over 430 reviews. And they're all four and a

half, five-star reviews. So it's very powerful. The engagement that he gets from his community, I think he has close to 400,000 Facebook fans and they are the most active fans I've ever seen from anyone's fan page in anyone's community. It's pretty cool to see the transformation that people are having physically and emotionally and inside and outside once they go through Drew's program and Drew's education and Drew's teaching. So I'm excited to share with you this interview because I was a little bit overweight actually a couple of years ago and I love my sweets. I could eat candy bars and cakes and chocolate and ice cream for days and nights and never

get tired. And after I retired playing football, I continued with my appetite. My eating habits continued. And I kept having milkshakes at 3 a.m. before I go to bed. That's probably not the best way to stay in shape, no matter how much you're training. And it wasn't until about a year and a half ago where I started to really transform the way I think about the foods and the things I'm putting inside my body. I started cutting back on sugar a lot. I started cutting back on gluten to just try some different things to see how it would affect my body. And I remember when I started juicing,

I started doing about a green juice every single day. And my good friend, James Wedmore, somehow convinced me to try a juice because I was terrified to try one. I'm pretty much a baby when it comes to trying new foods. I like what I like and I pretty much, it's really hard to get me to try something new. And when you do, you should receive an award because it's nearly impossible.

However, once I start to come around a little bit, if I try a little bit and it doesn't kill me, maybe I'll try it again. And then eventually I'll start to become a believer. And I remember I had my first juice with James Wedmore. I think I was somewhere in Southern California, but I forget exactly where. It wasn't Newport Beach, but something like that. It was somewhere on the beach. He gave me it.

I drank it. And I was like, you know what? I gave the sour, nasty face right when I had my first sip. And then I finished the whole thing kind of regrettingly, realizing that it didn't kill me. And I was like, hmm, I could kind of get into this if it had the right, you know, taste and flavor and everything like that. I could get into it. And now I pretty much have a green juice every single day. And I have so much energy. I have so much focus. I have so much clarity. I feel better. I, you know, my skin looks better. Everything feels better in

general. So I thought it'd be interesting to come on, let Drew come on and talk about his experience, what he talks about, the mindset type of things for what you put in your body, but also what you think. So it's not just about the physical things you put inside your body, it's the emotional and mental things that you think of and put inside your body as well. So with that, I hope you guys enjoy this interview with my good man, Drew Canole. What's up, everyone? And thanks again for being on here with the School of Greatness. I've got a cool guy that I'm really interested to introduce you to. His name is Drew Canole.

to introduce you to, his name is Drew Canole. And I met Drew, I think it was two years ago at some type of online marketing mastermind in San Diego. I believe it was San Diego, some outdoor restaurant. I can't remember, but I remember meeting you and my business partner, Sean, was saying, this Drew Canole guy, he's like this new guy on the scene. Wish you'd get to know him. He like lost all this weight.

I'll see all these pictures about how he's been juicing. And I was just getting into juicing at the time. And I remember asking you a few questions about it. And you've given me all this insight about how it gives you so much energy and just makes you more powerful, more focused. And I was like, all right, I'm gonna start juicing full-time now.

And I've been doing it ever since and I feel amazing. So thought I'd bring Drew on to introduce you guys. Thanks for coming on, Drew. Thanks for having me here, my man. And you feel amazing, but you look amazing too. I remember last time I saw you and it's the contrast is incredible. And that's what inspires me is transformation. And you've had a transformation. I mean, you look incredible. Six foot four, what, 220? 220, about 215, 220. Yeah, it fluctuates a little bit, but I try to stay under 220 now. And you started at, what, 250? 255, somewhere around there. 255?

Yeah. That's incredible, dude. Thanks, man. Like, absolutely amazing. Hats off to you being transformed. That's awesome. Thanks, man. Now, you are, right now, in the last couple of years, you've come a far way away.

But what were you doing before you got into FitLife TV and before you came on to the transformation coach and the juicing and all this type of stuff? What were you doing before? So I was in – it started right after college. I went to Michigan up in – That's too bad. Way up north. I'm a Buckeye fan. Oh, you are?

All right. Let's do that. Okay. So going there and then I'm like, you know what? I got to get out of the gray skies eight months out of the year. So I moved down to Florida and I started my own companies, Waterfield Credit and Eat My Debt. So I was in credit and finance and I loved helping people but I didn't like the medium. It's credit and finance. I loved helping people, but I didn't like the medium. You know, it's credit and finance.

I'm like, this is boring stuff. And then I started to kind of, you know, as an architect of like your life and your dreams and your goals and your aspirations and everything that you want to do. I started to think like, what would I do in my ideal day? Like, and one of my questions was, you know, when I walk into the bookstore, what are some of the first books that I pick up? What do I love reading? So that if it was my job and I'd learn this every single day, then I can continue to learn it over and over and over. And that was the whole mindset fitness stuff. So I started that.

And I'm like, you know what? I was surrounded by a group of friends. They were all internet marketers. You know some of them. You know, Nathan Jerwood, Preston Ely, all those guys over there. And it's real easy to get stuck in your life if you're constantly surrounded by the same thing right so i was like in order to change my life i have to change my environment so i'm like if i could live anywhere where would i live which is a very powerful

question right and that was well what about san diego you know san diego is like heaven on earth so i flew out here had all my shipped, didn't really know a soul. And for six months, I meditated on what I wanted to do and how I wanted to impact people in this life. And then FitLife TV came to me and I'm like, this is amazing. Now I wake up every morning and I'm like, I'm so glad I made that move and decision to break free from what I thought was my life to really create the life and the goals and the dreams of everything that I have. And that's where I am today, dude. We've blown up because of that. It's amazing. It's amazing.

You've got a huge audience online. You've got tons of testimonials. People are clinging on to every word you say now because of the results they're getting. And it's amazing to see what you've created. So as a coach, as a transformational coach, cause I really consider you as more of a total body and mind transformational coach, more than a juicing guy.

And I'm sure you'd like to, you know, feel that way also. Um, a lot of people want to transform their appearance. They want to try on the outside, transform the outside appearance, how they physically look,

because that's usually what the goal is to transform that. But with your philosophy, it's about transforming the inside out and starting with the, to identify of a person, right? So tell me a little bit about that. Yeah, I love this. I can tell like you've been following us for a while based on these questions and that's cool, man. It all starts with your why-dentity. And you've probably heard me talk about this before, but it's combining your why with your identity. See, most people have this identity built up in their head and that identity is based on the limiting beliefs, the past, all the experiences, relationships, events,

circumstances, everything that's happened to them. It's formed who they are, not from a standpoint of I've created this. Right. So when we do the identity process, and this is the first step in every transformation that we ever do, that we, you know, when I first started FitLife, I traveled out to Kent Clothier. He was my first client. I don't know if you know Kent, but I sat with him in Florida and I said, Kent, why do you want to do this and you know most people come up with the answer of you know I want to have a six-pack I want to be in great shape right but if you really doesn't want to have a six-pack yeah exactly you know I want to look good because if I look good I'm going to feel good but if you really get to the bottom of it there's something more in

everyone and that doing something great rests in the why-dentity. So it's a why that makes you cry. It's something that you wake up in the morning and it's so powerful that it springboards you out of bed and you take massive action and you start doing what you love to do because that's who you are. So we do this process. It's a series of questions.

One is, why do you want to do it? And we've had some very powerful wise, like people that really are catalysts for change in this entire world. And that's what I love hearing, you know, and it could be maybe a house mom that's listening to the show right now. And she's like, you know, I want to take better care of my kids. You know, I want to put more time and energy into them that I haven't been doing. So I got to take care of my body to do that. Right. That's part of the why too, in many of the cases that we've done. So it's, why do you want to do it? And we like to measure everything. I mean, you're an athlete, professional athlete, so you know that everything's all about measuring.

Oh, yeah. So in measuring the transformation process, we've set up a 90-day protocol. So in 90 days, what does your transformation look like on the outside? What do you want to look like? What do you want to feel like? Like on the very cellular level, what do you want every cell in your body to feel like? And then what do you want to hear from your friends? So what's everybody saying to you, right? That's good.

Yeah. So it's that process that we go through. We videotape it. So it's like a documentary. And then they share it with everybody they know, because the power comes in sharing. And whatever story that you've had in the past, whatever creation that you've somehow turned into this vicious circle of what you think your identity is, but it's really not, kind of fades away to the native nothingness. And then you're able to break free from that. And then you have the physical transformation because you've already

went there in the mind. That's brilliant for a couple of reasons. One, because it helps people stay accountable and get results because they know a 90-day window. I've got to get these things done every day. And if this is the result I want, this is what I have to do. And I have to film it at the end. So I have to make sure that I don't want to be embarrassed by my friends when I share it. And so I have to make sure that I don't want to be embarrassed by my friends when I share it.

And the second aspect is sharing it and having these huge transformations than them sharing it on Facebook or Twitter. And from a marketing genius standpoint, that's probably how you're getting so much more leads, traffic, and sales, and customers, and raving fans by all those individuals sharing it, I'm assuming. Yeah, and you just said it because you could have a million dollar marketing budget. You could be running traffic, Facebook, YouTube, all these other social media engines. But if you have one really good story, that story is going to spread naturally. And that's what becomes viral. All these stories, we post one transformation a day. At least that's our goal of people that have had amazing situations and circumstances that they were able to break free from. And then people relate to that and they share it. And then they become involved in the transformation process.

And that's really how the movement has grown so quickly. That's amazing. You know, just hearing this, it makes me think of the video I saw in the last couple months where some out of shape guy with like crutches yeah yeah yeah was like doing some yoga thing or whatever and i was just like everyone was sharing it because of the transformation so the bigger the transformation the more viral it becomes i'm assuming that's cool well let's i don't know if you still have your green juice well let's i do yeah cheers let's cheers to that i don't know if you can hear this, but one thing we're getting into is glass straws. Wow.

Did you hear that? I hear that. If you're going to juice, you might as well drink out of a glass straw, right? You know, it's interesting. I drink out of plastic bottles. I think a lot of people struggle with being so pure about the juice, and then others are like, well, I don't want to schlep glass around all day. So it's like I'm trying to do the best i can with at least a plastic bottle that's green juice you know those are is that a blueprint that's a good company yeah i just try

to buy like 10 at a time and have them in the in my house because they last more than like three days like normal you know normal juice so yeah cold pressed yeah it's great it tastes good too man i would never like a year ago a year and a half ago and i never thought about drinking green juice i thought it'd be disgusting but it's like i have to have one now it's amazing well your skin your skin glows you have more energy you have more mental clarity and and it's all because you're you know most people aren't starving in america you know the obesity epidemic they're just starving for nutrients and when get the nutrients, then they eat less naturally and they get their ideal body that they're looking for. So green juice helps with that. That's amazing. Yeah. So how much of an

impact does what we consume have in what we think, feel and do since we're talking about this? Like consume as far as consuming, because there's different ways that I look at consumption and you probably do as well. One is from a very physical standpoint like what am I eating and then the other one is even more important it's what type of thoughts am I consuming let's go over eating first then we'll cover thoughts all right cool so it depends you know one of the things that I've realized is that no diet works for every single person right okay so we I like to throw diet right out the window. First of all, diet is the root word of diet anyway, so it shouldn't even exist.

It's a lifestyle change. It's a transformation from within. So what we like to do in the beginning of our transformation process is we look at different things. One is metabolic typing. So we try to understand the way that your body breaks down food as compared to somebody from India. There's a good chance that your ancestry, you're probably eating different types of food. So once we can figure out what that is, then we can kind of plan for your consumption in regards to that. And getting back to the ancient foods that your ancestors ate, not all this processed stuff where you look at the back of the package and it looks like a chemical crap storm of ingredients.

It's not good for anyone, right? Right, right. So that's kind of the way we look at consumption. We don't subscribe to any particular paleo diet or vegan diet or vegetarian or Drukane diet or the Dukane diet, whatever it may be. It's just all individual and it's what works for you. And we've gotten real good at figuring out what works for somebody on the individual level to create the greatest change. And we've seen that over and over in the transformation picks.

Do you put people through the whole wellness effects where they get their blood drawn and their different testing of their body type so they know what nutrients they're missing out on or what's that like? We do for our really high-end clients. I fly up to their house and we look at their DNA. We look at their blood. We look at their stress. We look at parasites. We look at the stool. You're right. We do all the in-depth

tests when it's a one-on-one level. How do you do that for the average Jane or Joe that's sitting in Nebraska that doesn't have $10,000 or $25,000 to fly me out to their house? Sure. So we have a quiz in place that tests them based on questions. And then we do some guesswork plus science to really figure out what works for them. And it works like that, yeah.

But that's a great question. And they're really good tests. I mean, Wellness FX is a great company. I've been wanting to do that for a while. So I think I'm going to have to go in there and do it since I think there's one here in LA. So let's talk about the impact of what we consume mentally or emotionally and how that has on what we think, feel, and do. Well, I know from following you that you're a huge proponent of this too. And you're a total mindset guy.

So we speak the same language on this. Yep. And one of the biggest things that you're probably a proponent of this too and you're a total mindset guy so we speak the same language on this yep and one of the biggest things that you're probably a proponent and i think i've heard you talk about this before is kind of standing portal at the door of thought and not letting anything that's going to influence your mental paradigm throughout the day or like control you right because there's a lot of controlling stuff out there the news you know shutting off the news shutting off food for thought that's not good for you, that's going to pump you up full of negativity, increase your cortisol levels, which cortisol is that stress hormone that causes your body to harbor it like

a bacon sweater on a hot August night. You know, you don't want to be holding on to all that. So minimizing the stress, consuming good thoughts, meditating. We're huge proponents of that. And checking into yourself and giving to yourself. A lot of people are afraid to give to themselves because they're so busy. They feel like they're on this grand mission of being a hero or a heroine and they're out here to save everyone else, but yet they can't save themselves. So, you know, setting up certain time, you know, a morning ritual, an evening ritual, things that you do every single day that are going to catapult your overall success. Right. In that particular dimension.

Interesting. That goes into my next question, which is a popular video we have is about growth versus fixed mindset. So what exactly is the difference and how can someone develop or start to develop the growth mindset? Yeah. I think the growth mindset all comes from, you know, if I was to look back at my life when I was in that very fixed place, when I was doing the same thing over and over every single day and nothing was a challenge, nothing was hard, and I became complacent, that was like my fixed mindset. It was easy.

I was getting recognized. I was on NBC, all these TV shows talking about finance and debt, helping all these people, but yet it wasn't a challenge. I didn't have any grand movement or any inspiration that really made a difference in somebody's life. I was just helping them with their debt. I'm like, what could I do if I was really creating an impact in somebody on the individual level? So much so that it started this movement. And that was a very growing question because it was scary.

There was a lot of fear involved in it. There's fear in moving all the way across the country and not knowing anyone. So that's a growth mindset question as opposed to sticking with something just because it's easy. It's easy for you and me, guys like us, it's easy to look good. Everything we do, everything we try, you know, we basically are successful at it, right? Because we have that mindset. But what it took to get here, nobody sees. Like it took a lot of those growth mindset questions that we ask ourselves every single day, but nobody sees that.

People see us and sometimes they instantly judge us. They're like, oh, yeah, they were genetically gifted. It's easy for guys like this. Right. You know. I hear you, man. It's tough to look good. No, I'm just kidding.

Now, on a more serious note, we're talking about challenge a little bit here and struggle. So I want to know what's the purpose of challenge and struggle in someone's life. And I want to know based on an experience you had, which is a personal one where you mentioned how you were abused as a kid. And you talk about the day when you forgave your father and the biggest shift struggle people face in life, why it's necessary, what the purpose of it is, and how you were able to overcome that shift in your life when that happened to you. Yeah. So we're going to rewind it back some years. When I first came into this life, I was abused and basically tortured. If I couldn't tie my shoes fast enough, my biological dad would put cigarettes out on my head.

And that's never any way for, and there was all kinds of other stuff. And that's never a way for a kid to come into this world. But yet, we have an option. You know, we can choose belief systems. And that's what I've learned. And at a very young age, I knew that I could make a choice to live my life in fear, in regret, in being angry at the world, angry at my dad for doing this to me, and just live that way. And many people do it. I mean, more people live that way than they do the other way, and that is taking control of it and empowering yourself. Right.

So at the age of six, I was basically adopted in an amazing family. Jeff and Connie, Kenobi in Michigan, they're like the greatest people on the planet. They're my adopted parents. And I'm praying one night, and I'm praying for my grandma, my grandpa, you know, the goldfish, the hamster, everything like a seven or a six year old prays for. And then I, I said something really powerful. And I said, dear God, please forgive my father for everything that he did to me. Um, and just let him live a good life. And it was like those types of thoughts, that prayer, that not only probably helped him on a very subconscious level, but it actually freed me to live my life.

And granted, I still had ego issues and the fear of being loved throughout much of my adult life. So I had to get the world to love me. It was like one of the big stories that I told myself because I wasn't loved as a kid. Right. So this, the next breakthrough came when I was 27 and I went to a program called landmark. Have you ever been to landmark? I never been, but my mom's been a couple of times. Yeah. Landmark, it's a leadership program. And when I went to landmark, I told the whole story to the leader that was teaching the Landmark Forum. And she goes, Drew, she's from Australia.

So she's like, Drew, she's like, you know, I think it's great what you've done and all. Like you totally forgave your father. Like that's really awesome. But what if you thank your father for bringing you into this world? And I was like, wow, that's a step higher than forgiveness even. You know, one, forgiveness can kind of be like a, it's almost like something you do for yourself. Right.

It can be kind of selfish if you look at it a certain way. And it's, trust me when I say this, forgiveness is an amazing thing to do and everybody should do it. But the next step is to totally forget the story. you just have to see it for what it is and that's one thing that I took away from that like that's just what it is I mean lots of kids were abused and there's people that have came into this experience a lot worse situations that I ever went through so now that I see it that way it's much more empowering but it also because I went through that and we talk about challenges and how it helps you grow because I went through that, and we talk about challenges and how

it helps you grow, because I went through that I can relate to the younger generation today and people that have went through challenging situations like this and really be a listening ear and then help guide them in the direction of forgiveness and really living their

authentic life from a higher self standpoint instead of being trapped where they are. Right, right. It's amazing, man. It's really powerful. What's your thoughts on facing fear and failure? My thoughts on facing fear? Yeah, what are your thoughts on fear and kind of just facing failure?

When a lot of people fail all the time, I'm sure you fail all the time. I know I fail all the time. I'm sure you fail all the time. I know I fail all the time. A lot of things that I do. What is your thoughts on facing it? To deal with fear constantly with different things and also failure. Well, I love fear. And I'm going to use like an old analogy just because, you know, as a kid I was taught this. But fear is just false evidence appearing real, right? So it's how much energy you give that fear that plays a role. So I use it as an indicator, and I'm sure you do the same thing. It's like when you start feeling fear, that's a good time to make bold, decisive action in the direction of the fear, no matter what it is.

Because on the other side of fear is opportunity. So it's just all about how you look at it. And I love it. Like if I'm afraid of something, I'll be the first person to like, you know, if I walk into a room and you know, there's somebody has a question in the audience, I'll be the first one to stand up and go up on stage. And, and I know you're similar to that as well. But like whatever we're afraid of, we have to push ourselves every single day to beat down that fear over and over and over. Exactly. Overcome it, yeah. Yeah. Interesting, interesting. Let's talk about habits because I'm a big fan of creating powerful habits and being disciplined in my life in order to get the results I want. So a large audience, a large part of my audience are entrepreneurs, small business owners, and you're an entrepreneur yourself.

So what are the most important habits that we need to be creating to be more successful as an entrepreneur in our life? I think I'm going to go out on a limb here, but a lot of people call me obsessed. They're like, Drew, you're obsessed. You have this obsessive mentality. Like you're constantly working. You're determined. Like a lot of times when my friends, you know, on the weekend, they'll go out and they'll drink and they'll do all this other stuff. And more often than not, I'll be the one to like say, yeah, I got to stick to work.

I got to do this. I got to do that. And I'm constantly thinking about the bigger vision. So I think a really good quality is to actually obsess over our work. You know, May Desmond, she works at FitLife too. And one thing she was cracking up this morning, she went across the street to get coffee at this Lucky's, this local like coffee restaurant right next to my house. She's in there and the guy goes, Hey, you know, you're, you're back from the weekend. And she went up to San Francisco for the weekend, did the whole wine country and everything else.

May said to the guy, she's like, yeah, I did all that, but I'm grateful and I'm pumped up to be back at work. Interesting. The guy's like, he flipped his lid. He's like, what? What's going on? Is FitLife TV a cult? What's happening? FitLife TV, a cult, like what's happening?

But when you are enrolled in a movement like this and you're so pumped up and you're helping people and you have all these affirmations coming in from the universe showing you like that you're changing people's lives. Yeah. Like that's a good thing to be obsessive about. Sure. Right? Yeah. But people come up to me all the time and they're like, you know what? You need to take a vacation. You need to take a week or two off.

You know, take a break. You know, settle down. You know, you don't need to be doing this. But then when you look at it more often than not, those are people that are afraid of your own light. They don't have that light as much inside of them. So they want to retain it. They want to hold you back. Yeah. And you taking a vacation for two weeks would probably drive you insane because you'd be like, oh, I feel like I want to get back into what I'm loving because it's giving me energy. It's giving me the things I want. Life, yeah, you've done this and I've done it too, but you set your life up like a vacation. It's it, man. Every day is a Friday. Yeah, you don't do anything you don't like to do. Exactly. And that's the greatest thing about life.

anything you don't like to do. And that's the greatest thing about life. Yeah. Well, what about the habits we should be breaking? So I'm all about forming great habits, but what should people be breaking? And you kind of mentioned a little bit of it so far, but what other stuff?

So one of the biggest things that, you know, working with transformation clients, a lot of my clients are probably similar to the people that listen to this. They're entrepreneurs, they're highly successful. They're firing on all cylinders, but yet there's one cylinder that's not working for them. It's their health. They've kind of taken a break on it. They've given up over time, different things like that. And now they realize that it's time to take massive action. Well, one of the biggest habits that I hear over and over and over again from these entrepreneurs, and it's something so simple and it'll radically change your life and i know you don't do this but more often than not these guys

will wake up and the first thing they do in the morning is they get immediately on their computer and they start checking their emails yeah terrible habit that's like i do it on my phone sometimes. Sometimes I do that. That's one of the worst things that you can do. Yeah, it's bad. Because what happens is, and I have this device. I'll show it to you. I wish people could see this. But I test myself with this every day.

We're all about testing. You got to order one of these. I'll have them send one to you. But it's called the Tinky, right? Or the Tink, T-I-N-K-E. So what you do is you hook it up to your iPhone. It's a smart app. You put your finger or your thumb on it like this.

Yeah. It reads the blood oxygen level. It reads your respiratory rate. It tests your zen, so how like at peace you are and stress. Wow. So I've done this where I wake up in the morning. I'll hook it up to the Tink, and then I'll meditate. I'll get grateful.

I'll do all the things, all the goals, the affirmations, everything that I'm setting for the day. I'll go into my morning ritual, and my Zen score will be like a 90 out of 99. 99 is the highest score on this thing. And then I'll test it the next day, and I'll get on my email, and I'll start obsessing over things that I have to do on FitLife TV. And my Zen score is like a 32. Oh my gosh. By 40. So how you start your day is how you start your life. So you want to have a very powerful morning each and every morning, which is why like

one of the first things we do in the transformation process is we start the morning ritual, having a very powerful morning ritual. And when you talk about habits, that's exactly what this is. Wow. You know, having a step-by-step ritual that you do every morning so that it sets you up for success. Now, in your coaching and in your program, do you show people how to create their own ritual? Absolutely. Or is it all the same?

Is it different for each person? Yeah, there's elements that I encourage to be the same. Yeah. But I always allow for them to go off on their own and, like, incorporate different things. Sure. and for each person yeah there's there's elements that i encourage to be the same yeah but i always allow for them to go off on their own and like incorporate different things sure interesting no yeah so one of them is like get creative in the morning like do your most creative work in the morning like and some guys will be interested in playing the guitar other people will be like writers you know they'd love to write um different things like that so it's kind of a pick it's like

a buffet of life. Now, why is being creative in the morning the first thing you do? Why is that important? Well, because I think they've done studies on this. And the more creative we are, especially in the morning, our minds work more effectively throughout the day. So when coming up with ideas as an entrepreneur, when trying to solve problems, like that whole other element of being creative is amazing. Steve Jobs said that one of the most powerful classes that he ever had as a youngster

was the class to code, to go through the coding program, and that's kind of a creative effort. But it allowed him to see the world in a different lens. We subject ourselves to looking through different lenses as entrepreneurs. It's powerful in what we do. Interesting. Now, I usually play my guitar at night right before I go to bed, but I'm going to start doing it when I wake up now, I think. Just jump on bed, just jamming out.

What's that device called again? This is called a Tink. So T-I-N-K-E. It's pronounced Tink. I think the E is silent. But it's pretty cool. Look at it. I'll send you over a picture of it you can put on the blog as well.

Perfect. Yeah, I'll link up to that on there as well. That's pretty cool, man. Now, since we're still talking about entrepreneurship and creating good habits, over on your website, DrewCanoli.com, you had an article, 11 Traits of a Remarkable Entrepreneur. And there were two things that I liked that you said. One was entrepreneurs understand they are paid not just to work, but they are paid to be scared. Now, what does that mean?

I don't know if you remember writing that, but that's something you had on your side. Well, I remember writing it. That website, I haven't updated in like years. So if people are looking at that, check out fitlife.tv. That's the new one. But I love that sentence because the quote that comes to my mind is, it's better to be a lion for a day than a sheep your entire life, right? And that relates to it because a lot of people are sheeple, right? They go off, they're in this trance, they do what everybody else tells them to do, and they never take bold, decisive action that, quite frankly, is scary as all hell, right?

So when we live in this constant state of being scared, it forces us to grow, especially as men. Women need us to be in those roles. It was very empowering. It was very like the lion role. You know what I'm saying? We get paid to take action that most people don't. They just live their whole lives wishing that they could do it. Then they get towards the end of their life and they're like, wow, my life isn't fulfilled. I wish I would have done that. I would rather be scared every single day of my life than die that man. Yeah.

I feel you, man. Preach on. Preach on. The second point you talked about, you said most people wait until they get the energy. But remarkable entrepreneurs understand that to get the energy, you must first do the work. So how does work create energy? Well, I think it's movement. Anytime we move, we start to acquire the people, places, circumstances, the things that are going to help us get to the next step.

But if we just sat at the bottom of the staircase and we just watched the staircase the whole entire time, there's no way we're going to make it to the top. True. So it starts at the first step the staircase and we just watch the staircase the whole entire time. There's no way we're going to make it to the top. True. True that. So it starts at the first step for sure. Interesting. Now with FitLife TV, you've got a big goal. Now what's this big goal that you're trying to do? Well, my goal this year is to transform 10 million people. So that is helping them see the brilliance inside themselves. And then like naturally their body's going to manifest to be in the best shape that they've ever had to have the most energy. Um, and what does that do? Well, that allows them to live

lives like you and I do, you know, to where we're controlling our days and not having someone else control it or, or being a sheeple, so to speak, and really living an authentic life. So that's kind of my goal and hope. This year, it's not really a hope. It's actually going to happen. Let's declare that as such. Amen.

Yeah, so that's this goal. Last year, it was a million. And I believe we did that. I mean, we acquired close to 300,000 Facebook fans last year that were all posting transformation pics and stories of transformation and all this other stuff. That's kind of what we want to do this year for FitLife TV. Obviously, there's a – and you know as an entrepreneur. I mean every morning you wake up, you probably have 10 new ideas that would be successful, but it just depends on where you put your energy. Sure.

that would be successful, but it just depends on where you put your energy. Sure. Now, besides transforming 10 million people, which is an amazing goal and congrats on the accomplishment that you're going to have at the end of the year, what else energizes you right now? I think the whole mindset thing that you and I talk about, like, yeah, transformation is a very physical thing, but it's the whole raising of someone's consciousness. It's getting them to see their world through different lenses, like we talked about. Like I'm very passionate about the whole mindset thing. Coming up with a mindset book based on simple things that the entrepreneur or the person that reads the book can do every single

day to kind of change their awareness. And it may just be one micro commitment, right? So we have homework at the end of every single one of these things. And then throughout time, they're like, wow, you know, my life has dramatically changed because of these small steps that I've taken to get to this particular point. So you are writing a book right now? Yep. We got two bestsellers. One is Train Your Taste to Trim Your Waste. And then we got two best sellers one is train your taste to trim your waist and then we got juicing recipes for vitality and health which is the number one selling juicing book in the whole world right now i think it's number one on amazon that's amazing killing it congrats man

that's amazing great yeah what would you say is your biggest lesson from the last year that you've learned my biggest lesson is that because I want to see everybody succeed, no matter what, and you know this because you're a publisher, like you have people coming to you constantly that want you to help them publish their work, right? So they're coming in, they're bringing you a million and one ideas and you probably don't do this, but I do this. I think every idea is awesome, right? It depends on, I'm very optimistic. So sometimes as an entrepreneur, I take on more projects

than what I probably should be doing. I say yes to everything. Yeah, it's tough. Yeah, that may not be the best way to approach it. It's gotten me this far, so it's probably not a bad thing. But I'm definitely working on putting more energy into the things that I know will come out better as opposed to blanket energy and the whole thing. So you're listening to your own advice and creating better

habits for yourself. Exactly. Exactly. Well, as I'm about to finish my last sip of green juice, I wanted to ask you one final question before we let you go. And the question is, what's your definition of greatness and how can someone become great? That's a great question. I love it. I think my definition

of greatness is, and we've touched base on it a couple times here in this conversation, is it's living an authentic life the best way that you know how to do it it's your own path it's your life so you should live it on your own terms and when somebody does that and they get happiness out of it then that's a great

life and that's my definition of greatness it doesn't matter what it is as long as you wake up and you spring out of bed excited to do it, excited to take on the world and whatever your world looks like, that's great. Awesome, man. I love it. Where should people be going to follow everything that you're talking about online? Well, fitlife.tv is the website. And if they want to get into the juicing thing like you're doing, I mean, I know you're it out yeah um they can go to facebook.com forward slash vegetable juicing or if they just search juicing vegetables it'll be like the first one to pop up on facebook and this is one of the most i encourage everyone to go check this out because this is one of the most engaged facebook fan pages i've ever seen people People, the comments, it's like unbelievable.

I think you have, how many fans do you have? Like 300 something thousand, right? Or 400? We should have 400,000 at the end of the week. Okay. That's the goal. And you've got like 400,000 people talking about it at the same time. It's like the most amazing ratio I've ever seen. So definitely check out FitLife.tv.

And was it vegetable juicing? Yeah, yeah and was it Vegetable Juicing? Yeah, yeah, yeah. Vegetable Juicing, forward slash Vegetable Juicing or Juicing Vegetables. They can go there. Awesome. Any final words about anything you want to say before we let you go? I'm excited for the person listening to this because right now and always, every podcast that I ever listen to and I know you're the same way is you and I like take down notes. And then you and I make a decision to implement at least one thing.

And that's what's going to push this person. So decide to do one thing today and just take passive action. And that's all there is. So and I appreciate you for being a stand and in greatness. I mean, what a badass name of a show, you know, school of greatness. This is so cool that you had me on and, uh, much respect to you, my man. I know you're doing big things and I know we're going to be working together in the future. I can just feel it. I'm excited, man. I'm excited to continue the relationship and keep it going. So, uh,

with that brother, I appreciate you. Thanks for coming on and we'll see you guys soon. Appreciate you. Thanks for coming on. And we'll see you guys soon. I tell you what, every time I have a new guest on, I learn something new. And I just get more excited and inspired myself. I hope you guys enjoyed this interview with Drew. And make sure to go ahead and check out his site, FitLife.tv, as he's got some amazing resources on there for you to check out. I am pumped. We've got some amazing guests coming

in the next few weeks, so stay tuned. Please head over to the blog at schoolofgreatness.com. Leave a comment if you enjoyed this episode, and also leave us a five-star review over on iTunes. We appreciate your comments. We appreciate your feedback. You're the reason I'm doing this and I'm going to keep doing it. So with that, everyone, hope you have a fantastic day and make it great. ស្រូវាប់ប់ប់ប់ប់ប់ប់ប់ប់ប់ប់ប់ប់ប់ប់ប់ប់ប់ប់ប់ប់ប់ប់ប់ប់ប់ប់ប់ប់ប់ប់ប់ប់ប់ប់ប់ប់ប់ប់ប់ប់ប់ប់ប់ប់ប់ប់ប់ប់ប់ប់ប់ប់ប់ប់ប់ប់ប់ប់ប់ប់ប់ប់ប់ប់ប់ប់ប់ប់ប់ប់ប់ប់ប់ប់ប់ប់ប់ប់ប់ប់ប់ប់ប់ប់ប់ Let's go. Outro Music