The School of Greatness - 905 Grant Cardone: Overcome Insecurities and Build Your Billion Dollar Brand

Episode Date: January 22, 2020

Even the most successful people are insecure.There is one guest I keep having on the podcast who is unlike any other.He always says exactly what he thinks. He talks about money in a real, relatable way. And when he comes on the show, he shows his soft side and cries.Yes, I'm talking about my good friend, Grant Cardone.Grant was in town a couple of weeks ago and stopped by to record an episode with me. Since this is becoming a yearly tradition, we covered a lot of what he has learned in the last year as he has scaled his businesses. It was amazing to hear his perspective on what can be accomplished in a year (and a decade.)CEO of CardoneCapital, international speaker, entrepreneur and author of The 10X Rule & creator of 21 best-selling business programs, Grant Cardone owns & operates seven privately held companies and a $1.5B portfolio of multifamily properties. Named the #1 marketer to watch by Forbes Magazine, Cardone is also the founder of the The 10X Movement & The 10 Growth Conference, the world’s largest business & entrepreneur conference.I love pushing Grant to think bigger about his already huge goals. In this conversation, he opened up about how his wife Elena pushes him in this way, what his daughters have taught him about fun and love, and why insecurity is still a huge factor in his life.If you're ready to expand your mindset and face your biggest fears, this conversation will take you there in Episode 905.Do you think insecurity is a good thing? (10:12)What’s your definition of success? (12:40)How do you get over the insecurity that comes at you? (16:18)How do you get your head out of the mechanics to make your dream possible? (25:20)What have your kids taught you about being a better person? (43:07)What are the non-negotiables everyone should have in order to make money? (49:45)The way Grant still doubts himself and how he gets over that (1:08)Something big to let go of in 2020 (5:07)Why we are trained to think small (10:45)The most insecure moment Grant experienced last year (14:00)Why it’s helpful to have a partner who thinks bigger than you do (18:41)How to talk to your spouse about money on a regular basis (27:25)How Grant went from no money at almost 50 to where he is today (29:50)Why taking care of your health is so important to your financial success (32:30)Why changing your friends is so important for your growth (37:55)Why Grant doesn’t put dates on his goals (41:35)Why you should never take advice from a millionaire (48:25)Plus much more...If you enjoyed this episode, check out the video, show notes and more at http://www.lewishowes.com/905 and follow at instagram.com/lewishowes

This is episode number 905 with New York Times best-selling author Grant Cardone. Welcome to the School of Greatness. My name is Lewis Howes, a former pro-athlete turned lifestyle entrepreneur. And each week we bring you an inspiring person or message to help you discover how to unlock your inner greatness. Thanks for spending some time with me today. Now let the class begin. Warren Buffett said, the more you learn, the more you earn.

And Winston Churchill said, we make a living by what we get, but we make a life by what we give. I am excited about this one because we've got my good friend Grant Cardone on. I've known Grant for over a decade now. I've interviewed him many different times over the past decade, and it's been incredible to watch his journey evolve,

grow, expand, and see what he can create from his vision. And he'll talk about it in this interview, but 10, 12 years ago, he was not in the best place financially. And he had to kind of restart his life at 50. 50 years old, he really started from the ground up. He used his experience from the past and rebuilt. And it's been amazing to watch him grow and build his audience, build his business, and change lives. And if you don't know who Grant Cardone is, he's the CEO of Cardone Capital. He's a mega international speaker, an entrepreneur, and author of the 10X Rule, and creator of 21 bestselling business programs.

He owns and operates seven privately held companies and a $1.5 billion portfolio of multifamily properties. Named the number one marketer to watch by Forbes magazine, he is also the founder of a massive conference, the 10X Movement and the 10X Growth Conference, the world's largest business and entrepreneur conference that there is. And in this interview, we get deep on a lot of different topics as we always do. For some reason, Grant always cries on my show now. So we get him to talk about certain things that he doesn't talk about anywhere else. And I love to see him open up and share and just give you his heart.

And he talks about his daily non-negotiables about money that has made him a millionaire, a multimillionaire. He talks about his insecurities, the insecurities that he still struggles with now, but also helps him in his business and his personal life. He talks about his wife, Elena, and how she balances him out in other areas of his life with his family and in this business. The legacy Grant hopes to leave in his family that he didn't get from his father. And finally, the importance of health to sustain you in a healthy mindset, whether your business is going well or it's not going well yet. I am pumped about this. Make sure

to text one friend this podcast, lewishouse.com slash 905. Make sure to share it on social media. And if this is your first time here, I'd love to hear your feedback. So make sure to shoot me a message if this is your first time here. All right, I'm pumped about this one. So let's dive in with the one and only Grant Cardone. Welcome everyone to the School of Greatness podcast. We've got my good friend Grant Cardone in the house, man. Man, your audience is probably like, well, I'm tired of seeing Grant. I know. I was just asking Tiffany, I was like, when do we have Grant on last? Is it too soon to have him back on? And she was like, it was seven months ago. I go,

it's not too soon. Let's do this. Time flies, man. Time flies. God. In the last interview, we got you to do something you've probably never done in an interview. We got you to cry. We got you to open up. Yeah, yeah. And people were like, and I think you were a little upset about it afterwards. No, I wasn't upset at all.

Because you were like, oh, man. I wasn't upset. People always want to find something when they're listening. But people really resonated with you on a different level. And they were, I got so many messages were like, man, I never really liked him fully. But after I saw that. That is a shame, though. I saw his vulnerable side I saw

that he wasn't just like a a money grabbing salesman but he had you know this deep connection to your mom you know it really hurts that people that I've done such a poor job of maybe you know I guess I've just been trying to get through life and protect myself you know so I don't show that but I mean underneath all the bravado and you know there's there's a guy and underneath everybody there's a guy like every time I'm in a deal I'm worried that I can't get it I'm not good enough to get it really oh tell you still doubt yourself in a big deal 100% what it what goes through your mind we getting ready to do this conference the the big event in Vegas.

Every night and every morning I wake up and I go to sleep with this anxiety about what's the opening? What's your opening? What's my opening? What are you going to say? What do I do? What do I do? How do I make it bigger than the last?

Not so much bigger, but how do I make sure the audience is there? Because I'm really not thinking about bigger, bigger. I'm not thinking about how to do it bigger. I'm thinking about how do I make sure every single person in the audience

in the first three minutes knows, like, I'm in the right place. And I need to do that in the first 60 seconds. That's it, man. Do you have an idea what you're going to say?

They've already paid. They're already there. But I have this insecurity, this thing about I need the audience to feel good about it. Not have buyer's remorse. Yeah, in the first three minutes, say, I know I'm in the right place. Because I've seen, particularly in the self-improvement space so many ripoffs so many come on sleazy events and so it's really really important for me the people if you particularly for those people have made a mistake gone to a

deal and like I didn't like that yeah and they leave after the first session yeah exactly I made a mistake coming here this was dumb i need to in that first five minutes like oh man i made a good decision yeah coming here what do you think it's going to take from you to make that happen is it something you say or is it more how you know you are being no i i don't think it's something i say what i think it's something something that you couldn't get any other other place. Like something where the guy went, the audience knows, without me saying anything,

hey, he went the extra mile. We accomplished that last year. 35,000 people. Didn't you fly over like a, drop in, parachute in or something crazy? Yeah. I don't think that that's what did it,

but I know that there was, Sherry asked me when I was doing it, and Elena asked me too. She's like, what's success on this deal? I'm like, people walk in, they look around and say, okay, I'm going to do my life different. And nothing's happened. It's just the context that you've set,

just the energy, the stage. It's totally. Because we, look, we spare no expense at these days. So like everything is done right. You know, like it's more of a, um, I remember going to, I'm very much an entertainer and even more so a producer. Like I am behind the scenes. I like to produce things. And so for effect, I want to create an effect, right? Right. And maybe some of the hard shell stuff is me trying to create an effect, like, hey, don't run over me.

Yeah. Because I was bullied quite a bit. Right. So, you know, I like, even in the videos that we shoot, I'm watching the video for production. I'd like to change this, tweak it. Yeah, yeah. Look, you got it in the wrong that we shoot, I'm watching the video for production. I take maybe- Yeah, like, change this, yeah, tweak it. Yeah, yeah, look, you got it in the wrong place, man.

Well, we shot it like, so what, take the end, put it in the front. And so I have this producer, maybe I'm a frustrated producer. Really? Where'd you get that from, you think? Well, I mean, I know where I got it from, but anyway, too much for this show. Okay.

What do you think, you know, we're going into a new year, new decade. What do you think, you know, we're going into a new year, new decade. What do you think was the biggest lesson from last year for you that you learned about yourself and something that you let go of? You said, I'm no longer doing this thing. Maybe I did it for the last five, 10 years, my whole life, and I'm stopping it. And I'm now going to be doing this new thing. Yeah. Did you have any of those come up? Yeah, sure. So, you know, we're always trying to go to the next level, right? So, like, in the real estate, I can't do deals that I was on the show talking to you about last time.

Really? They're too small. Yeah, we were doing $30, $40, $50 million deals. That seems very small, right? Not really. I'm teasing. My first real estate deal took $3,000 Wow so Louisiana our last one in Texas Texas the last one took 41 million Wow cash so

we're not gonna do little deals anymore a little deal is what under 30 but yeah yeah yeah they're just yeah but then I thinking, why am I doing one at a time? Why don't I go do 10 deals all in one basket? So that's one thing. So do multiple deals at a time, do them bigger. Yeah. Okay. The one event a year, we probably won't continue to do.

The 10X Growth Con. Yeah. So we've added 50 this year. You're crazy, man. 50, we've already done seven. We did seven in January. Seven in January. So the month's not even over. Yeah. So keep in mind, I have a big event in February. That's a profit event. That's a paid for event. And I stacked seven free events in front of it and people were like from a marketing standpoint you're trying to sell this one event you know how hard that is it's really hard okay so i'll take it get people to show up and like it's so really

hard i mean the hardest russell brunson said this is i said russell what do you fear events it's so hard to get people to show up nobody if they buy buy, half the time they don't show up. Crazy. Spend a grand and they don't show up. Crazy. It's the hardest thing I've ever done in my life. So in addition to having this hard thing to fill out a stadium, a convention center, we added seven more in front of it.

They're crazy. They're free, bro. In different cities. I'm trying to sell this one. My staff is stressed out in their mind. They're freaked out. They got too, bro. In different cities. I'm trying to sell this one. My staff is stressed out in their mind. They're freaked out. They got too much work. And I'm like, add seven more.

You're nuts. So that's a new thing. How can you take crazy to another level? Now, is there ever a time where it's too crazy and it's actually hurting you as opposed to helping the... Yeah, there's times when I'm like, okay, that was too much. You stressed out everybody. It was too much. And we out everybody. It was too much. And we'd just take it off.

I mean, I can always pull back. Yeah. Now, what have these events helped with, though? What have you learned from adding these seven events and doing 50 this year? 80% of the audience. We did 10,000 people in four cities. Free event. Yep.

Free event. So you're paying the money. You're footing the bill. You're getting the hotels. You're doing the venues. You've got the bill. You're getting the hotels. You're doing the venues. You've got your staff. And these are nice hotels. These aren't these dives that they typically, you know,

spare us convention center and just concrete floors. I mean, it's a nice space. What we learned was, number one, 80% of the audience has never met me. Really? Well, how are they finding you? Ads? No, they never met me. they've never been in a live event with me gotcha they've watched so like who's never you know the the masters hey who's never

seen grant before the whole room i was like oh my god so the second thing was about 10 or 15 of the room had never heard of me before they came to this thing someone brought them so that's 1,500 people that met me and then there's all the people that registered that didn't come like like I think our registrations about 22 22 percent show ratio on 22 percent who registered show up yeah so 78 percent don't show go register they're interested but they were interested in is that because it was you think? If they would have paid even 20, 50 bucks, do you think they would have registered? I don't know. No clue. Yeah. Wow.

But if they had to pay, they wouldn't have registered. Gotcha. So you got that lead, you got that connection. So we'll see what we can do with that, right? So what have been the results? And then the other thing that we learned, I'm sorry. No, you're good. The other thing was the amount of people that are interested in investing money with me is great ridiculous wow like we said we i'm partially there to educate people how to buy real estate and what not to

buy i'm trying to help them not make the first mistake and mean, the audience was like, dude, I just want to do it with you. Right. Well, it's so much work to go and find the properties on your own, to deal with the taxes, the closing, the management, the appraisal, everything. Finding the tenants, it's just a lot of work. Yeah, yeah.

It's what stresses me out about it. I know it's a good investment. It's not a lot of work for you. It stresses me out about that approach. Yeah, yeah, yeah. Of like, okay, let me go find the right deal. Let me make sure this is, you got to get someone in there who's going to say, okay, yeah, the foundation is strong. It's not going to break in two years or whatever.

It's like, I'm going to deal with those headaches. Yeah. So I think you hear more horror stories. You want to be in Poland. I want to be relaxing and get my check every month. Yeah, yeah. That's what I do with you. Yeah.

You mentioned you still get insecure. Do you think insecurity is actually a good thing? Is it a good thing? No, I think- You said like, I still doubt myself. I still a little insecure, like before I do a big deal about this event. Like do you- I would rather not have that.

What if you had zero insecurity? Do you think you'd actually be pushing as far as you're going? No, I think I'd be doing bigger things. Really? Yeah. Ryan was telling me a story the other day about when he was a kid, his uncle grabbed him and said, hey, if you come live with me and work with me every weekend, you can have a car by the time you're 16.

And I'm like, I wonder why is that the dream? A car. A car. i remember because i had the same thing i'm like i want a car when i'm 15 years old why wasn't i thinking about a car dealership or building a car like why do we think so small why why is everybody got these similar very similar i'll bet you wanted a car yeah i bet you weren't thinking about a car dealership or building it but elon's thinking about building a car. But rocket ships. Rocket ships going to Mars.

I'm like, why does he think so big? And I always thought so small. So I don't know what goes on in Elon's mind, but I would love to not have insecurities and little think. I don't know what the upset. You call it little think, is that what you said? Little think. Little think. Little think.

Little think. Little man think. Do you think your insecurities are just as strong as they were 10, 20 years ago? Or is it less? Well, I think that they're the same. I think they're still there, like, fully. They're just as strong now as when you were 20. Yeah, yeah.

The difference, I mean have i just have experience yeah i just i'm like i could put i could do something i i know i have these stacked up wins right you got momentum you can get through it it's not going to hold you back and yeah and i know it's a lie it's a liar the insecurity is a liar it's not it's never been right it's never been it's never been true. And so, you know, it's been the great thief of my life. You know, you can't do that. I mean, dude, I got out of college and I had nightmares after I got out of college that I actually didn't graduate.

And I know I graduated. I know I got the piece of paper. I know I got out. And I still today look back and say, did I really get out? Like weird, like, did I really get out like weird? Like am I really successful like sometimes I'll tell Elena like I don't even know how I've done all this. Hmm How did we pull off the 35,000 people? It's crazy, man

What's your definition of success then? I don't know I mean like like, you know, just it's not a thing or it's not some kind of it's not comes to some kind of race or time or number. You know, it's like, Hey, am I, can, am I, I think for me, it's more, am I fulfilling my potential? Will you ever fill your potential? I don't know. I mean, probably not. I just keep finding a new thing, right? You know, I go to the gym. I mean, a year ago I couldn't pick up, I couldn't do a pushup. Now I can do a hundred. Wow. So will I be able to do 110 one day? You know, will I even want to at some point you're like, I don't want to do anymore. Right. So until then I just keep like,

you know, playing the game, man. It's a fun game. And I just keep like you know playing the game man it's a fun game and i get to you know the beautiful thing about pressing is that you don't know if you're going to win or not and it's easy to quit playing yeah and that because you you you don't lose but if you keep playing the game if i keep trying things i get to keep experiencing the insecurity and the fear that that personal thing did it's got nothing to do with the checkbook or what you bought or how you live but that experience of like can I figure this out yeah when were you most insecure last year last year when was that most insecure before the big event was it it before a big deal? Definitely, definitely before the big event.

Jumping out of a plane, what if I don't land? But even after, yeah, definitely. That was stupid. Wouldn't do that again. Definitely,

I was insecure before the event, thinking the night before, you know, there's no way all these people aren't going to show up. This place is going to be

half empty. Biggest fear I have. That's got to be walking on a stage and seeing crickets. Nobody's in the room. Or, or,

you start and everybody starts leaving. Oh, you see them walking out? People start walking out like this is two biggest fears I have. So,

that was scary all the way up to the night of the event like I was terrified you know in you know fearful like they're not gonna show up then do it even even once we did that we have a room a third the size of last year I have worried every day since the last event whether this one will work. Really? Why? I don't know, man. I know how hard they are. Yeah, it's hard to get people to show up every year.

Even when we're sold out, I'll keep pushing. You keep selling. Yeah, because I don't trust the numbers. I don't trust that people will show up. That's the 10X rule, though. The 10X rule says, look, you don't stop when you get there. You keep pushing. And that way the place will be full.

Yeah. What do you think it'll take for you to get over insecurity moving forward? I'm not trying to. You're not trying to? I'm not trying to. I thought you said if you could get rid of it, you'd be able to do bigger deals.

The unbelievable, but it's not a target I have. Letting go of insecurity. No, I think it's just a human condition. I think it's part insecurity. No, I think it's just a human condition. I think it's part of the game. I think it's part of being a human being any more than I want to get rid of my arms, you know, or my legs or my arms and my legs. My body is a limitation.

Yeah. You know, so. How do you manage it better than like for people that are saying, you know, I want a 10X, but I always have insecurity and fear that I'm going to fail or people are going to show up. And yeah, the deal is good.

I'm going to go broke. How do you personally get to have a conversation to yourself to the insecurity and fear? Yeah, it's not stop. It's come. Yeah, for me, for me, fear, fear, the things I'm scared of. I'm like, come on. You know, it's calling me. It says, hey, come play over here.

It's an indicator. It's a good indicator, not a bad indicator. Lean into it. Lean into it. Come play with me, okay? So I either have fear because it's really dangerous and stupid. Or like physically dangerous.

Yeah, let me get to the edge of this thing. I'm gonna get on the other side of that thing. I'm probably gonna be scared. Yeah. Now, why am I gonna be scared though? Like, because i don't know what it feels like to fall you know this many floors and hit yeah maybe it does maybe there's no big deal about maybe dying's not even a big deal right but i don't have the exp i don't consciously have the experience so you know i used to be like i can't buy buy a $78,000 house.

I was terrified the first house I bought. I don't know what I'm doing. Because you don't have the experience. I don't have the experience, man. This is the problem. And you're not going to have the experience if you don't move through the fear. And a lot of people do it once and then they don't do it again. You got like, it's not going away.

Yeah. It's just going to, you're going to get going to, you're going to get used to, you're going to get used to the ski boots. You know, the first time you put them on, man, they're freaking banging your shins. Like I can't man,

but you just wear into them. Yeah. New pair of shoes, new friendship. The only thing that's really, really easy at the first time is the girl. First three days are great. Yeah. Then you got to learn how to communicate. You got to learn. Yeah. The only thing that's really, really easy at the first time is the girl. First three days are great.

Yeah. Then you got to learn how to communicate. You got to learn. My lady just moved in a few weeks ago. Yeah. How's that? It's amazing. And you got to learn how to have patience.

Yeah. Two cultures, two different languages, two different backgrounds coming together in the same space. Both love their privacy and space. So it's just learning how to say, okay, this is different. Yeah, yeah, yeah. And I got to receive. I got to accept.

I got to move through it in a different, graceful way. But I feel like I've gone through so much experience in previous relationships that I'm ready for it. I've gone through those fearful moments where now I have experience. It's like, okay, I can see when the emotions are coming up as opposed to reacting to it. Let me just sit in it and relax and make sure everything's going to be calm and good to go. And it blows over. It's interesting, man.

When you first moved in with Elena, what was that like? That was in LA, right? I was so giddy. I wanted to be with her so bad. For years, right? Oh, yeah. You were like, she's the one so bad. For years, right? Oh, yeah. Oh, yeah. You were like, she's the one before she knew she was the one.

Oh, yeah, for sure. And then I was worried that she was going to leave. I wasn't, like, I was all in. She wasn't all in. Really? It's usually the other way around. Yeah, she was not all in. So she was very much half in, half out.

I knew at any time she could blow. And so I was just like, man,. Can I you know, I knew I had sold the deal The deal was not closed. Yeah, I mean we had slept together and at that point, you know And so we were starting to have a relationship She even moved in with me really like, you know, I bought this this house she moved in but I still knew she could bounce at any time she could bounce at any time because she was just she was she was fragile she was wobbly she was commitment phobic and and I knew that because I had been so I could see it you could

sense it yeah I was ready she wasn't ready yet And she had her own insecurities, and she had her own doubts about her ability to be in a relationship. And she had a lot of, she would say this too. I'm not talking out of school. She had a lot of her own calculations, like this means I'm going to be bored. This means monogamy. Monogamy means sex is is not gonna be good trapped or whatever whatever all the calculations people make the negative calculations you know she wasn't ready for babies like she was like young she wasn't ready

for marriage so how do you close a deal with someone who is you do secure fearful doubting what both both parties need to be working on themselves. Yeah. So you can't have me improving myself and then she's not. Both need to be. Both need to be. Individually, by the way, not together. Your paths are different. Yeah. You know, what I was working on was different than what she was working on.

So she needed to have the willingness to want to grow first. Oh, totally. Because I've been with a bunch of people that were like, oh you you're awesome yeah I love you and you're awesome and the sex is great but they're not growing and here I am I'm a growing machine like I'm an organism that wants to grow yeah I want to improve I want to do better that's why I do these other these other take on these challenges I want to grow and so I it is Number one problem with me and women have always been the other party didn't want to grow Every every relationship. I've been prior to Elena. Yeah, and Elena was she she She was willing to grow. She was willing. She said, okay, I know she was already girl. She was already confronting her stuff

That's good. Yeah, so, you know there was potential because she was willing. If she wasn't willing to grow, there's nothing that you can do. She's going to blame me for everything. And or she's going to hold me back. All these events that I go to, I see the husband without the wife and the wife without the husband.

You can't talk your spouse to come to one of these. There's no way you're going to be able to talk your spouse into come to one of these. There's no way you're gonna be able to talk your spouse into the journey, into the big. Bigger picture. Into the whole, because the journey's gonna be difficult. It's gonna be hard. Unless it's not.

Unless you're just trying to flatline the deal and that's gonna be even, that's impossible. If you're pushing, if you're trying to grow, it's gonna be difficult. That's difficult. The flatline, impossible. Impossible. Because it's going down. You can't keep it the same. It's impossible. If you're pushing, if you're trying to grow, it's going to be difficult. That's difficult. Yeah. The flat line? Impossible. Impossible.

Because it's going down. It's going down. You can't keep it the same. It's impossible. You're going to decline. You think it's going to be cool, until one day you look around, the furniture's tired, the marriage is tired, the carpet's tired. It's going to deteriorate.

Yeah. The flat lines always fall. What's the thing that Elena's given you the most, that she's inspired you with the most? She is a massive thinker. Bigger than you? Oh, way bigger. Really?

Because she's not confined by mechanics. She doesn't have a big office to pay for. She doesn't have the people. She doesn't have budgets. She doesn't have budgets. She doesn't have... She lives in this ethereal, very light... It's not a heavy world

she lives in. She bounces on a ball. This is what she does all day long. Swear to God. She's going to hate me for saying this. I'm like, dude,

I like you bouncing on the ball. Her abs are perfect. She could be pregnant and her abs are perfect her like she could be pregnant her abs are like bang bang bang because she bounces all the time really all day long like a big ball and while she's bouncing she thinks wow and she thinks she manifests like if there's any like she is definitely magical wow it's like a unicorn she She is magical. She can talk to animals. Okay. I mean, crazy shit.

She's the one that thought about the jet, not me. Really? Yeah. It was too big for you? Yeah, yeah. Because I had to pay for it. Right. You're like, how am I going to make this money?

How am I going to pay for this? First of all, a jet needs pilots. A jet needs a shelter. A jet needs fuel. A jet needs maintenance. A jet goes to zero. I'm stuck in this. I'm stuck in this i'm stuck numbers world yep this puzzle and she's not stuck in the puzzle she she already has a picture you know she's already picked it out she's like this is the one we're getting no no she wasn't there yet. That's how not connected to the physical universe.

She just knows it flies. It takes us around the world. It's comfortable. Yeah. I mean, to her, it would be like, it's way bigger. It's a 747, yeah. Already. Wow.

late Wow so she's in there there is value in having a partner in your relationships that is not stuck in mechanics because the mechanics stop people from the dream yeah you know if the new year you know I want to do this I want to do that the resolution stuff the big mistake that I make in my goal setting is the moment I set a goal I want to move to how to do it and when I do that when I move to the how to, it stops me. Really? Yeah, immediately, because I don't have the money to do it. I don't have the time to do it.

I don't live there. I'm too old, I'm too young. I don't have the connections. I don't know how to write a movie, make a movie, get a TV, whatever, right? I want a Netflix deal, okay? I don't know how to write a movie, make a movie, get a TV, whatever, right? I want a Netflix deal, okay? I don't know anybody at Netflix. So you move into the mechanics.

And the moment you move into the mechanics, you shatter the dream. So how do you get out of the mechanics but make the dream come true? How can I do it? Just ask yourself better questions. Who do I need to meet? But first you've got to have the dream. Somebody's got to maintain the dream You know that somebody somebody's got to be like the house looks like this and then I got to go up there and hammer it Yeah, so maybe Elena's Elena's is you know, Elena's position by the way is as valuable as mine

I'm just the one I'm the one that Does the mechanics that that's pounded. So I'm the one that gets angry. You know, because I'm like, I'm doing the work here. But the truth is, she's doing work too. Without her work, you wouldn't be making it happen. Dude, I wouldn't have a jet today. I would be doing eight hour events by myself uh if it wasn't for

elena because that's what i was doing before we got married i was doing eight hours you just say okay i got a 10x and i got to do more of them yeah and i couldn't do that i couldn't do i was 50 years old and i was freaking coming home exhausted like i was i was like i hated my life i hated my business i hated speaking i hated the travel like I was angry all the time She's like, why don't you just do a three-hour event? She's like it was brilliant. She's like What do you when do you feel good? I said at three hours at 11 o'clock at 12 o'clock in the morning. I feel fine She's like why don't you end it right then? I'm like if I end it right then I'm gonna have to cut the price and

they're not gonna want it and she's like why don't you just try it I did a three-hour event this was 12 years ago more people came mmm I didn't lower the price and they were happier Wow and I came home and I was happy yeah and they probably wanted more from you. Yeah. I mean, everything improved. Everything improved. Nobody wanted the eight hour event. I thought because of my insecurities, I got to give more to justify the price.

How do you guys talk about your dreams? Like do you speak about it every day? Is she saying big picture ideas every day? Like keep going for this. This is what we want. Do you guys? Yeah. She's saying big picture ideas every day, like keep going for this. This is what we want. Do you guys? Yeah, we go over money once a week.

And what does that look like? Just sitting down and say, hey, this is where we're at. This is what we achieved. This is how much we brought in. This is what I'm sitting on. This is the play. The money door opens up all the other conversations. Because if you've got a bunch,

then you're like, what are we going to do? We should celebrate. And if you don't, where's that money going? It's going to these three deals. So she needs to know what I'm doing out in the world every day, what roof I'm hammering on,

and what nail am I beating. I'm using that analogy because that was one of my first jobs. My uncle hired me to work on roofs, and I literally did not know how to use a hammer I was so like mechanically I am an idiot yeah me too and I'm like what side of this hammer do I use yeah look cuz I was in the middle of the hammer not at the end of it right and he I mean the guy taught me how to hammer nail yeah and he. And he's like, no, you go all the way in.

Once it's in, you hit it again. Like that, that, that's kind of how I do my life today. And then by the way, you go double, you get another nail next to it. Yeah. Right. Make it strong. So, so, you know, so, so when we're talking about that, the money, I need her to know where, where, where, where the play is going right now?

The biggest problem is people don't listen right so that our arguments come in when I'm like I told you we're going to Oakland god damn how many times I got to tell you you weren't listening to me You were looking at your dumbass Instagram. Yeah, and those are the window arguments happen Yeah, you know because she was somewhere else for a second. Mmm, and I thought she heard it, right? See I listen Yeah, and I got to make sure she's listening because if if she didn't hear me really it's my responsibility, right? You got I was communicating what I said. Yeah, I was communicating to someone that wasn't paying attention You couldn't communicate communicate if they can't get it, right?

Now I love this conversation once a week you guys sit down Yeah, just like a quick five minute thing, quick 10 minute thing? Is it an hour schedule? Most of the time it's quick. It's like two minutes. You open up your bank account. Bing, bing, bing, bing. Look at this.

Here's where we're at. Here's what I'm planning to do this week. We didn't do this yet. We're still going for it. And how important do you think that is for every couple, married couple, to go over money once a week or once a month or even a consistent thing? Yeah. Well, if it's zero, the conversation is terrible.

Look, we have no money right now. Like in 2008, that's what we were doing. This is when we started this practice. Really? We have no money. Like you can't. You can't spend anything. Can't go down Rodeo Drive and get your bags.

There's none of that. Wow. Okay. I got it down Rodale Drive and get your bags. There's none of that. Okay, I got it. Okay, like there's no cheating, there's no scamming. We don't have any money. We don't have any money coming in. I have less money coming in than I have going out. We're bleeding right now.

How old were you? How old was I? How old were you at that time? I was 48, 49. How did that make you feel to say, we have no money? Dude, I was disgusted. So disappointed with myself that I had put my family in this situation. Because I'm the one that went to her, remember, and said, oh, your life's going to be unbelievable.

Right. I'm going to take care of this. I take care of everything. I'm the man. I'm the baddest dude in the world. And now you're not the man. And now I'm like, shit, I've been cut in half. Wow.

You know. So you started that company. And I couldn't turn it around. There was no, in 2008, there was nothing. You couldn't do anything. There was nothing I could put on a cape and go save something. There was nothing to do. So it's just now you've got to pay the price.

What was the price? Fear, uncertainty, insecurity, are we gonna go broke? I can't spend money, I can't even look at stuff. I can't spend money on ads. I have to do everything organic. It's hard work, I'm 50 years old, I should not be in this position. Yeah, you should be thinking about retirement.

Dude, I should be thinking about kicking right now. You know? And I got a baby on the way. So, yeah, everybody sees what I'm doing now and they're like, oh my God, he's got it made. I hate his guts. Right. You don't know.

Nobody knows what I go through every day. Wow. You know, and even when you solve the 2008 problem, you end up today, now you're having to juggle more responsibility. It's still a lot of pressure. Way more pressure now than then. If you've been punched in the face before, or cold cocked, then you're always a little like, when's it coming again yeah am i in good shape so this doesn't happen again and you never know you never know what's going to happen next

yeah i think the first time we connected was in 2010 over a skype interview i think 2009 2010 maybe 2011 but it's been almost a decade since i've known you and that was right after you started like building up you were hustling then because you were a year or two prior yeah you know pretty much broke i guess yeah and i have to say i really admire how the decade how much you did a decade of time when you were kind of down and out i guess yeah of how you were able to pick yourself back up when most people would say i'm 50 i'm getting older like i gotta slow down you double down on your health which i think is the most important i don't think people recognize how powerful your health is because of the energy you have to take on the responsibility yeah if you

didn't work out every single day the way you do yeah you probably wouldn't be able to do what you're doing yeah maybe i don't know but if you didn't work out- I don't know. I know a year ago, the last time I was on this interview, I think I just started working out every day. My body was hurting all the time. I was in pain constantly. You didn't want to do it. You were struggling. Dude, my ankles hurt.

My knees hurt. My back hurt. I had constant pain in my body. Why'd you keep doing it? Doing what? Working out. No, I wasn't working out. Before you started working out, you were in pain. My body was weak. I wasn't using my body. Why'd you keep doing it? Doing what? Working out. No, that's, no, that, I wasn't working out. Before you started working out, you were in pain.

I wasn't using my body, I didn't use it, and it started to abandon me. Like I wasn't paying attention to it, you know? And it's like, okay, dude, you don't wanna pay attention to me? I'm gonna make you pay attention. Maybe I don't pay attention to you. You know?

Or maybe I'll make you pay attention to me. And then I went to a PT three days a week. That really didn't do anything. And I said, you know what? I need to take responsibility for this. If I want to fix something, that's the code of my life. Do you want to fix something? Take responsibility. You take responsibility.

Don't give it over to the physical therapist, the masseuse. I was trying the masseuse. The masseuse never helped me. I needed to put muscle on my bones so I hired a guy named Anthony he came to I said you come to the you come to my place every day same time every day here's the money here take the money here's the schedule I'm never gonna miss a day Wow and he And he travels with you too or no? No, no. This was in the first year and um, you know, it's been 14 months. I have almost zero pain in my body.

Training every, when you're home, you're training every day. And now in two weeks ago I went, I went a plant only. Plant based. Plant based. I dropped the meat dude. That's so, I want to do that. I did that for a week last week. Yeah.

And I felt amazing. I had a lot more gas just from all the plants, I think, but just cleaning it out. That's really too much information for me. But I've had way more energy. Yeah. And less inflammation and less pain. Yeah. I hadn't noticed.

I have a little bit of inflammation in my hands, but it hadn't changed. But the plant-based thing, I watched the Game Changer show. Yeah. And when he said, dude, you're eating the middle man. Like when I heard that, that was enough for me right there. Eating the middle man?

You're eating the middle man. Meaning the cow, the cow eats the grass. Go eat, go right to the source. The source is the grass. And as soon as I heard that, I'm like, what the fuck am I doing eating a middleman? I ain't a middleman guy. I want to go directly to the source. Where all the energy's at.

Yeah, I mean, that was the line in the show that did me. And I had been thinking about it, too. I've eaten meat for 60 years. I grew up on bacon, four pieces of bacon every day. So good. Oh, yeah, totally. The eggs. I have not eaten any meat in 12 days.

And my energy is freaking this all day long. Wow. 3.30 in the afternoon for the last 25 years, I crash at 3.30. Hard crash. I mean like, I'll see you guys, call me later, okay? What'd you do at 3.30? I got a meeting. That meeting was on that nap, dude. And when I hit it, I'm talking coma.

Deep sleep. Better than sleep at night. Sometimes it would be 30 minutes, sometimes it'd be an hour and a half. Like comatose. 12 days'm i can't take a nap i try to go take a nap i cannot fall asleep it's how good my energy is do you think you're gonna stick with this do you think you'll have meat sometimes i mean i'm not i'm not like i'm not a fanatic guy so so so i have a little meat here and there or something i'm just gonna eat what makes me feel best. So I don't care if it was meat, if it was pork, it was bacon. But right now, as long as I

can find the greens and I haven't, I haven't missed the meat. Wow. My digestion's better. You know, my energy's freaking great. So I don't know, man. I might have to try with you. I might do a 30 day plant-based. Yeah. Just, you know, try one day, try one day when, you know man I might have to try with you I might do a 30 day plant based yeah just you know try one day try one day you know I just

stack days man one day at a time yeah but my energy I didn't think my energy would get better because everybody's oh your energy

is going to be better if you do this and I'm like dude I don't have an energy problem but when you don't have an energy problem and all of a sudden

your energy goes up here and then stays stable all day long and I'm less irrit day long and i'm less irritable i think i'm less irritable you're a nicer guy now huh you're nicer now a little bit less reactive i don't know if i'm nicer i'm less irritable wow ryan is that true ryan's like you need to be less irritable this is amazing man yeah yeah So. But you see, there's another thing right there. Like, you got to, people got to keep working on themselves.

Yeah. Trying new things. You got to give something up. Like, I'm always giving stuff up. My life changed when I gave stuff up. When I was 25 and I gave drugs up, I'm like, okay, I'm done. And then you give up your friends. Right.

That's scary. Because when you start changing, they're going to go. People don't like it. They're going to go or you're going to come back. And if you're not, I truly believe that if you're not changing your friends, you're not changing. Your friends should be, they should be like every few years a cycle. Or they should be changing, growing with you.

They're not going to grow with you. Really? Well, I hope they'll grow later on. I hope I'm friends with you in 10 years gonna grow with you really well I hope they'll grow later on there's with you in ten years yeah but we will be yeah we will be you know but but like I know I know I dated this girl her friends were her childhood friends mmm she never changed yeah it's tough none of them changed the whole group never changed like for me to change you can't I can't think of me and your best friends that me and you are going to have.

We're going to change at the same time. We have different reasons to change throughout life, right? And Elaine and I, we'll have different times when we want to change. My kids. My kids are going to change and they're going to leave. 100% they're going to leave. I don't want to do this anymore. They're going to go from flying private

back to flying commercial. Until they figure out how to fly private. If they even want to do that. But I've always said, I've changed so many times. I've moved, I've been five or six different cities. That's been great for me. Every move has been better for me.

I've changed friends I've had lifelong friends that I know them but you're not hanging out every day no I moved on yeah what do you say to people that are like well I love my childhood friends I we have this loyalty we have this experience together you know you'll always have that yeah add some of that right there's other people that want to be your friends, you know? Yeah. In other parts of the world, other religions, other races, you know, have other stories. Yeah. Meet new people. Meet new people, man.

I'm trying to get Ellen to come to our next 10X. Really? I'd love to have her speak there. Did you make the offer? Well, I think there's an offer being made. Really? Wow. That'd be amazing.

Yeah. That'd be huge. Who you got coming this year? We got Usher. Usher. He's great. Snoop. Snoop Dogg.

We got Kevin Hart. Kevin Hart. He's big. He's as big as you get, right? He's big. We have Rick Forever. Rick Ross. Uh-huh.

We have Scooter Braun. He's great. Yeah. Good buddy of mine. Is he a good speaker? Great. Yeah. He's inspiring. inspiring magic Johnson yeah listen this is stupid Marie Forleo oh yeah who else who I got somebody oh yeah one I can't announce tell me later yeah yeah you know it sure big so anyway that'd be good but we're already we're already

making offers for next year. Wow. Ellen's one of them. That's going to be huge. Yeah, yeah. She probably doesn't do too many events. She'll do this one. If you make the offer big enough?

Yeah. Yeah. That's amazing. Money won't make you happy, but it'll get you. It'll get you to speak. It'll get you to show up. It'll get you to speak if you want. That's amazing.

Ellen and Rock. That'd be a good combination. It'd be unreal. Yeah. I mean, his number's and Rock that'd be a good combination be unreal yeah I mean his number's ridiculous be unreal I don't even know if he's ever spoken

at an event besides like with the Lakers or something yeah so what's the big goal then for you this year you know Elena's painted a picture

with you there's this dream that's 10x 100x where you guys are at what's the end of the year picture 2020 end of 2020 what you guys are at what's the what's the end of the year picture 2020 end of 2020 what's it look like what's the dream come true i don't really think about i don't

like the whole thing about the dates you know the goal is not a date it is is not a goal if you don't have a date or something i've never had dates on goals i have dates on closings. I got to close this deal by January 20th. But the event is February 21st. But I got to be there. But on the big giant goals, I have no clue when they're going to take place. But the end of the year, I want to be happy. I want us to be doing, first the kid's doing good and they're happy and they're happy and they're growing and they're more confident and yeah they're 10 and eight so you know you start they start moving into the teenage years yeah start looking at boys and oh yeah oh man it's coming quick right oh my god bro so texan boys here oh my gosh she had a boyfriend already no

way blew him out oh my my god. She's crazy What are the scarlet scarlet we were in we were in Thailand this year We did 19 countries last year and scarlet's like am I ever gonna be able to flash commercial? I'm like what am I ever gonna be able to fly commercial? And I'm like, I hope not And then sure enough the following week that they't let us fly into thailand with my plane so we had to fly commercial shut up wow yeah so she gets to go first class i never want to do this again you got to wait for three hours you got to go through these lines yeah yeah she's really a funny chick so what have your kids taught you about being a better person oh dude coming dude, come on.

You're going to make me tear up now. I'm like, fuck, I love my kids so much. Like, I'd do anything for them. Really? Anything. Nothing I wouldn't do. What have they taught you? Just fun, you know, fun.

And they remind me of my childhood. I was such a good kid. You know, 8, 9, 10 years old, I was like, I was happy. I was childhood. I was such a good kid. Eight, nine, ten years old, I was happy. I was fun. I was free. I was running. I was barefoot. There was a lot of restrictions on me in my household.

My dad was very, very strict. He was a threat. Quiet down. They don't get any of that. The environment's strict, but they're much freer. And, you know, it's a different time, but they're happy, and

they're not scared, and they're not scared of Papa. They're not scared of you? No. That's nice. I've never hit them. Never threatened them. But they're extremely well-behaved. Yeah.

We've done a good job with my kids. Like, you know, look at somebody's kids, you know, and you'll see something about them. You can't fake the kids. I mean, it's a product. Right. That comes out, you know, apple doesn't fall far from the tree. Those kids are like me.

In some ways, they're like Elena, but they they're like Elena but they're a little crazy they're a little wild they do you know they have a lot of freedom to do a lot of stuff they were doing cartwheels on the wing of the plane

the other day I worry about all that you know I'm like oh shit we're gonna we're gonna mess them up yeah you know

so we're homeschooling them yeah you know I worry hey I wonder if are they gonna be a soul soul oh they're soul I'm not worried about social things shit So we're homeschooling them. Yeah. You know, I worry, hey, I wonder if. Are they going to be a soul soul or what? Oh, they're soul. I'm not worried about social things yet.

What are you worried about for homeschooling them then? You know, are we going to miss some subject that the schools would teach? I mean, do you remember half those subjects anyways? No. But I'm just like, we've just been conditioned to like. Yeah, that's true. Trigonometry. Yeah.

I don't know. I did it. Algebra. Like, what's that for? I have no idea. No clue. You know, so never used it. Yeah.

So I don't, you know, I just worry about some of that. I don't worry about the socialization. They meet people all the time. They met 2,500 people in LA the other day. Wow. Talked to them, they've been on stage. So the kids, what do they taught me, man? Have fun. What are you most proud of as a dad?

That you- And love, the way they love you. Like they come home, they kiss me, they hug me every day. It's gotta feel amazing. Dude, little- You just come home and they just run up and pop up. Pop up.

Oh my gosh. Oh my God, it kills me, bro. What does that feel like? You know, jumps on my back all the time. Oh, my gosh. I ask them to do anything, they do it. I'm in a jacuzzi last night at 10. They come in.

They want to be around me, you know. That's pretty cool. Yeah. What are you most proud of, of the father you've become, the man you've become that's raised two great kids? You know, that I figured out how to have a life where they get to experience me. My dad didn't figure that out.

My dad was gone every day. I never saw my dad. And when he got home, he was tired. Just drink a beer, go to bed, or watch TV. Yeah, he'd have a martini or a scotch before he, you know. And everybody, mom was like, leave your dad alone. Yeah. He had five kids, a lot of stress, you know, and everybody, mom was like, leave your dad alone. He had five kids, a lot of stress, you know? And then my kids have never had that.

Come home, I play with them. That's great. Or I don't come home. We're going to a hotel and we play together. You know, we wake up in the same hotel. We're in a house up the streets. You know, we wake up, every day they see me. They've never not seen me.

And when I go someplace, 90% of the time they're with me. So they've gotten the experience of their dad. You know, I think part of it is like, I never thought I'd live very long. Because my dad died when he was 50, 52. My older brother died when he was 25. He was five years older than me. So I'm like, okay, 10, I lose my dad,

20, I lose my brother. Like, okay, nobody lives long. So I thought, okay, you lived to 25, dude, you're lucky. 30, I kept thinking 30, I'm done. 40, I'm done. 50, I'm done. 60, you're just getting started. I got a guy that lives in my building

where I live in Miami. He's 88 years old. Grinch, you're just getting started. I got a guy that lives in my building where I live in Miami. He's 88 years old. Granted, you're just getting started. I said, man, I got 27 years, bro. Are you serious? Wow. That would be crazy. But it's going by quicker, isn't it?

Because I feel like I just got started, man. Yeah, you did. 10 years ago, you were just getting started. I feel like I was just getting started. At 50. 51. That's inspiring. How old are you? 36. 10 years ago you were just getting started I feel like I was just getting started at 50 51 that's inspiring how old are you?

36 that's crazy dude you already got money invested in real estate but I feel like I need to get more speaking on stages I need to get more though yeah I'm with you you do

I feel like I'm way behind behind who though? behind where I want to be yeah I'm not comparing myself yes that's all you need to know you know i want to finish with some non-negotiables for people yeah on for people that want to make more money that feel like they're i saw a video post the other day about millionaires are broke or something yeah on instagram well i can't remember exactly what

it was like never take advice never take advice from a millionaire. And the reason why is because, you know, millionaires are not certain about their money yet. They're scared, actually. I mean, if you ask them, just go ask them, hey, what got you a million dollars? I was out there hustling, working deals, da-da-da. Then when you got a million, what happened? You started worrying about losing it. What do I do with this money? And you start saving it and protecting it. You were worrying about losing it. What do I do with this money? And you start saving it

and protecting it. You were taking risks when you had nothing. You took a risk when you had nothing. You took a risk when you had 100. You took a risk

when you had 300. Then you quit taking risks at a million. So that's why I say never take advice from a millionaire because they go into conservation mode.

The billionaire never goes into conservation mode. Like all the way up, he's just like expansion. Look at Elon. Sells PayPal, walks away with $3 billion, puts it all in a bang, bang, bang, and rents. Right. Rents where he lives. Borrowed money to rent. Yeah. Shoved it all in. Crazy. Millionaire would never do that. Why? Takes all his chips off the table and then looks at his chips off the table,

then looks at his chips and he's scared he's going to lose them again. Never take advice from a millionaire. It scared me. What would be a few non-negotiables that everyone should take with their money? Like if you've got $100,000, you want to get to a million,

if you've got a million, you want to get to 10. Pay attention to it. You should look at your money every day. Look at it every day. Look at the bank account. Look at the bank account. What are your cash accounts and what are your investments? Look at it every day. Every single day.

What does that do for you? Where am I at? Inventory. Personal inventory. So where am I at? It's measurable. You can see it. If it's zero, look at it until it makes you sick. And then you see some money sitting in a bank. You've got $100,000 sitting in a bank account or $50,000.

Look what it's earning. People are unconscious. They don't know where their money is. This is the scam on this planet. You get money, you work your ass off, and then you give it to an institution, and you forget that it's there. Wells Fargo's paying you nothing.

Bank of America's paying you nothing. You send it to Chase, they're not paying you anything. You send it to the mutual fund. You don't even know what it's invested in.

It's invested in stuff you don't even believe in. Right. It's invested in war stocks, tobacco stocks, drug companies. Like, that's not things you even believe in.

People have their money that's not even conducive with the things they believe in in their life. So if you don't drink alcohol, why would you invest your money in alcohol stocks? That's true. So pay attention to where the money is. What is it paying you? Where is it? Look at it every day. It takes literally two minutes or less.

Yeah. Then that's a non-negotiable. Yeah. Number two, on money, just on money. Yeah. Never do business with somebody you don't feel good about. Deal's never going to be good. It's not worth it.

Can't get a good deal from a bad guy. It's impossible. If I don't feel good, there's no way I will not give a person a penny I don't care how good the deal is deal will never be good if the guy's bad doesn't matter how bad you want it what they have do not do it so I like I have a list of like six things yeah if if one of those boxes checks off I know I shouldn't do this deal Wow more than one, for sure I won't do it. So it's got a cash flow. I won't invest in anything that doesn't pay me cash.

Unless I have so much dead money that I'm like, okay, I'm gonna take a risk. But that's later. Two, I need my money to grow. This is just a money conversation. I need to know that I'm getting paid to wait for something to grow three I need to know that there is zero chance that this this space will be disrupted mmm like uber I

like that I wouldn't invest in uber mmm you know because I don't think uber will be around I think Elon brings his fleet back says I don't need people to drive cars right I don't want anybody driving in the front seat. It's a risk. There's uncertainty there. What else? Tax advantages. I want tax advantages for my investments. I want to reduce my tax bill. Look, I earn money, I pay taxes. I get the money. They say, hey, you should now go hire people. I hire people, I pay taxes. I get the money. They say, Hey, you should, you should now go hire people. I hire people. I pay taxes on what they earn with the money that I've already been taxed on. I take the little bit of money I got left over and I go to the store. They tax me again. That's three taxes.

It's crazy. They encouraged me to go buy a house down the street. Then they charged me taxes to buy the house taxes, to borrow money on the house and taxes to keep the house. Then they, then I make investments for money that was already taxed four times. And I'm taxed on that if it goes up. And then when I die if I turn

it into something, they want to get half of that too. So I'm like I need to pay attention to the tax man because he's ripping people off. Not to mention those are not enough insults. They take the money and give it to people that waste it. It's not like the roads are better, the schools aren't better, the air is not better, the water is not better. So people should pay attention.

Where's your money going? And then if you're going to do stupid stuff, like this watch that I have on is a ridiculous watch. When you buy stupid stuff, have going to do stupid stuff, like this watch that I have on is a ridiculous watch. When you buy stupid stuff, have some rules about stupid stuff. Like create boundaries, guidelines. I'll spend this much of you on whatever I want. You do stupid stuff when I have my rules. Yeah, when you get a big deal.

When the deal's closed, then I'll spend this much on whatever I want. Yeah. To celebrate or just to have fun. My stupid rules are I got to be able to buy two of them. So if I can only buy one, I won't buy it. Really? It has to be in cash.

And the cash had to come from passive income. And then I can do anything I want. And then I also need to know at the end of that that it was a stupid thing. I need to be able to admit I can do it, but it's stupid. This is not a smart investment. It's not an investment. It's just fun.

It's life. You just, you know, whatever. You don't even have to say you deserve it. I just wanted it. I did. Yeah, guilty pleasure. Yeah, exactly. I love it, man.

What's the big thing that you want to say next year when we get back on this that you're proud of that you did this year? I think we hit $3 billion by the next time I'm on a podcast with you. Three billion? Three billion. What was the first a few years ago?

You were here, when I was here a couple years ago, that's when you challenged me on the 10X thing. We were looking at a deal that was 70 million, and you're like, what did you 10X it, man? What about the 10X thing, man? So it was 70 million a few years ago, like three billion. No, no, I think that deal was 90 million I was looking at you know 90 million dollar deal and you're like why did 900 million yeah we did 860 million dollars where the deals

last year I'm bad okay I'm at to real estate Josh Altman the millionaire I'm not a mom yeah I said would you sell last year Josh she says 500 million. Me and Ryan chuckled. We bought 860. Wow. Brandon Williams. Crazy dude. Read the 10X rule 10 years ago. Never sold a house in LA. Number one real estate agent in America today.

Really? Him and his wife. Did 700. What did he say he did, Ryan? 760? In LA. In selling. The number one real estate agent in the united

states you bought more than that i bought more than he sold wow that is a stupid number i'm a little guy dude like i'm not these are these are for the viewer these are institutional numbers yeah these are massive numbers so three years ago you were doing a night trying to do a 90 million deal you were like so excited about it lewises, Mr. 10X channeler, the channeler of the 10X, took the 10X rule, flipped it on me, and said, why aren't you doing 10 times that? We walked out of here, and I'm like, let's go do some big deals, dude. Wow. And now you want to do 3 billion by the end of this year. Lewis Howes is not going to punk me on his podcast.

He's not going to tell me that shit without me freaking. I love that about you. I love that. I love challenges from people. Yeah. You know? And so we did 860 last year. It's amazing.

Closed. So we'll close. I think we get to a billion, another billion, maybe a billion, too, this year. So that'll put us at about, we could hit two and a half billion this year. So you want to be at 3 billion the next time we talk? Next time we talk, we're at 3 billion. 3 billion, man. From 90 mil to 3 bil. I mean, if I was really thinking different, I'd be like, you know,

let's just skip this thing, dude. Let's just take time out of the equation. 10 bil. Why don't you just go to. I mean, I know, I know how we could add 3 billion right now. We just had to think different. Why not? Why not? Why not?

That's what I'm saying. Why are you going so slow? I know. If you're going to fix the floor, why not fix it now? Might as well. If you're going to do it, do it. What would it take for you to get $3 billion within six months? I couldn't do it in six months, just mechanically.

But let's just say, how could I? Yeah, how could you so? Okay, I've had I take a hundred million that I have I got it. I'm sitting on a hundred and I'd go to a big institution to say hey 10x my tip 100 give me a bill that'll be a bill They'll do that 100% All right I take the bill go by three billion because a billion $1 billion is about $3 or $4 billion worth of real estate. We could do $4 billion this year.

I don't understand why you think it's so small. Let's do it. Why do you think it's so small? If we do that, I'm going to do a cold plunge with you. Let's do it. And then we're going to

measure our penises. After the cold plunge, though. Sucked in. How small can you get? Who says that. Okay. Because I want to know, how tiny did you get in the ice? I'm getting small, man.

Everybody was tiny, right? It's going small, yeah. Yeah. So three bill. I mean, seriously though. That's all I can think about when I saw you guys in ice. I'm like, how small is his dick right now? I got to know.

Hey, it's good for your health. I'm sure it is. Circulation? It's great, man. it's good for your health. I'm sure it is. Circulation. It's great, man. It's great for you. Did you feel good? Incredible. Yeah.

Incredible. Alive. So, okay, three bills, six months. Is it possible? Dude, we can do that this year. We just need to go have the conversations with the guys. Like, why do you play so small? Give me the level.

I'm curious why you play so small when you have the opportunity. You got the $100 million. I'm ashamed of myself. I'm serious, though. Like, you have the money. You just came 100 mil. I'm ashamed of myself. I'm serious though. Like you have the money. You just came up with the answer in 10 seconds.

Yeah. Why wait two years? Oh, I'm going to wait two years to get this. That seems like a small man's thinking. School of greatness.

School of greatness. That's why I come here. I came here for my therapy session today. Thank you, Dr. Phil. I mean, what else are you going to do with 100 mil? I mean, are you just going to play small? No, I'm just, yeah, I'm playing slow.

I'm not playing small. I'm playing slow. Because, I mean, nobody's going to say I'm playing small. I mean. Because we're not. But we're playing slow compared to. Yeah. Why are you playing slow?

There you go. Because if you're going to go someplace just without being reckless you know when have you not done things that weren't reckless i mean no no i'm not reckless no no dude i am extremely like i appear to be reckless right but i am your risk averse yeah i am risk averse i am extremely like thoughtful yeah even though I would appear to be reckless to people. All right. Well, I see a clear plan of $100 million to three bills. If I come up, I love it.

Let's do it. Start making calls, Ryan. Grant, love you, man. I appreciate you. I appreciate you. You too, man. Thanks. My friend, thank you so much for being here.

I always love having Grant come on. For some reason, every time we get together, some type of magic happens. I'm always learning from him. Even though I listen to his content and I consume his information, if you don't have his book yet, make sure to get 10X. But every time I'm around him, I just learn something new. Whether it's from something he says or just his energy. He just has so much energy for his age, and he's just constantly growing.

He's thinking bigger. And when something seems impossible, like he talked about in this interview, he just sat for a moment. He said, okay, if this wasn't impossible, what would need to happen? And then he just starts to figure it out. And that's what I love about him. He doesn't allow anything to hold him back, if only for maybe a little bit it holds him back until he starts to think bigger. He starts to think of that TEDx mindset. That's what I love about him. He doesn't allow anything to hold him back. If only for maybe a little bit, it holds it back until he starts to think bigger, right?

He starts to think of that TEDx mindset. That's what I love about Grant. If you enjoyed this, make sure to subscribe over on Apple Podcasts. I'd love to see more people subscribing. We've got over 6,000 five-star reviews. So leave us a review. Those reviews are like energy for our soul here at Team Greatness, and it helps spread the message over on the podcast world as well. We're looking to continue to build this, to make it bigger,

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