The School of Greatness - 922 In Order to Be Successful You Must Do This: James Altucher
Episode Date: March 2, 2020Want to be successful? You gotta fail first. If you want to accomplish anything great in life, it's most likely not going to be an easy path to get there.Sometimes, things fall into place for us. But ...more often than not, things fall out of place, and we find ourselves sitting in failure. Sometimes it's our fault, sometimes it's not, but whatever the case, failures are hard to handle.I myself understand failure. I used to live on my sister's coach. My injury immobilized me, and for months, I wallowed in self-pity. Finally, I realized that my failures and hardships didn't hinder me from greatness. My sister kicked me out, and I learned to fight for myself again.My guest today knows all about failure and how it can set you up for success.In addition to having incredible hair, James Altucher is an American hedge fund manager, entrepreneur, author, venture capitalist, and podcaster. He has published 20 books, and he is a contributor to publications including The Financial Times and The Huffington Post. He is also the host of The James Altucher Show in which he interviews innovators, creators, and just all around amazing people. James has founded or cofounded more than 20 companies, 17 of which have failed, but he hasn't let this slow him down.Failure is a big part of James' story. In fact, I believe that anyone who is remotely successful has probably experienced an extraordinary amount of failure in their life. Why? Because overcoming failure is a step towards success.At one point, James lost almost all his money. He was completely broke. He had less than two hundred dollars in his bank account. But somehow, he was able to build his business back up, and change that two hundred dollars into fifteen million.Want to learn his secret? Then tune into Episode 922 and get ready to be blown away by entrepreneur, author, and hair inspiration, James Altucher.When was the last time you cried? (6:01)What are you proud of yourself for and what do you regret as a father? (10:08)What is the one thing that has changed your life the most drastically? (13:06)What do you attach your self-worth to now? (30:17)Why do people either love or hate money? (34:06)What is the pathway to becoming financially free without letting money control you? (42:30)What’s the best investment you’ve made over the last 5 years? (46:10)Is there anything you are afraid of people knowing about you? (54:48)What James remembers experiences the attack on 9/11 in the streets of New York City (13:06)What to do when you make a lot of money (24:37)How to manage major fears that stick with you (26:18)How to healthily think about your money (31:15)The best place for a Millennial to invest their money right now (50:00)Plus much more...If you enjoyed this episode, show notes and more at http://www.lewishowes.com/922 and follow at instagram.com/lewishowes
Transcript
Discussion (0)
This is episode number 922 with serial entrepreneur and best-selling author, James Altucher.
Welcome to the School of Greatness.
My name is Lewis Howes, a former pro-athlete turned lifestyle entrepreneur.
And each week we bring you an inspiring person or message to help you discover how to unlock your inner greatness.
Thanks for spending some time with me today.
Now let the class begin. A few quotes I want to share with you before we get started. Nelson
Mandela said, do not judge me by my successes. Judge me by how many times I fell down and got back up again.
Thomas Edison, I have not failed.
I've just found 10,000 ways that won't work.
Bill Gates, it's fine to celebrate success,
but it is more important to heed the lessons of failure.
And Michael Jordan, I've failed over and over again in my life,
and that is why I succeed if you are afraid of
failing if you're afraid of success this episode is for you I've always been taught that failure
is the way you must fail in order to succeed and that's why I've never been afraid of failure I've
been afraid of judgment that's been my big thing I need to overcome is the fear of insecurity and doubt around other people judging me. But the fear of failure should never be
something you're afraid of, because that is the only way to grow and gain what you want.
We've got a great interview today with James Altucher, where he shares a story he's never
shared before. And it had me on the edge of my seat wanting him to continue to
share more and more really captivating story that is going to inspire you and is really powerful
it's going to remind a lot of you about some things that were very challenging for you as well
at one point if you don't know who he is, super successful guy, American hedge fund manager, entrepreneur, author, venture capitalist, and podcaster.
He's founded or co-founded more than 20 companies, 17 of which have failed.
That's right.
He's batting, what is that, like 7% or something, right?
He has published 20 books, and he is contributing to publications such as the Financial Times, the Huffington Post, and he's the host of the widely popular podcast, The James Altucher Show.
He does some great episodes over there as well. Check them out. I've got an episode out there right now with him where I share a lot of new stuff also.
And in this interview, we talk about how he was able to build companies from such a young age. He was really talented at a young age.
able to build companies from such a young age. He was really talented at a young age.
What it's like to be a jack of all trades and how that has supported his career.
How he was able to lose all of his money, completely broke, and build his businesses back more than once, literally going home from $15 million to less than $200 in his bank account.
Yes, it's crazy stories. An incredibly heartbreaking story, again,
that he's never shared before.
And what it was like, not only in New York City
during 9-11, but on the streets
as the first plane hit the World Trade Center.
He talks about this story, how he watched it happen
from the building next door.
Crazy.
And what he's most proud of
and what he regrets he did as a father.
That and so much more.
This is going to be a big one.
Make sure to share with your friends,
lewishouse.com slash 922
and check out the show notes for all the info.
And now let's get into this episode
with James Altucher.
Anyways, we are here.
Welcome back to the School Grants Podcast.
We've got my man James Altucher in the house.
Thanks for having me on.
You know, I'm going to take over the podcast for a second.
We met early 2013.
We were at that one talk, that Mastermind Talks.
Remember, it was a competition.
So whoever provided the most value to the audience.
One 25 grand or something, right?
Yeah. Seems like a huge amount for just winning a contest. And the audience would vote. And
you gave a really, it was you, me, Ryan Holiday, Tim Ferriss, AJ Jacobs, a couple other people in
our universe. And you gave this really inspiring talk about your football career your injuries and your this is your sister's couch you're
late building your first getting your first dollars from your first business
and kind of the the happiness that gave you and the validation they gave you and
and how you built up from there it was a really good talk and I went up there and
just said entrepreneurship sucks and blah blah blah, blah. So I lost clearly.
Neither of us won though.
Neither of us won.
You know why Joey Coleman won?
So Joey Coleman won.
Smart.
He put everybody's picture from the audience on the wall.
So of course, if you see your photo,
it's like a natural cognitive bias.
You vote for the person who put your photo,
your kid's photo up there.
So he was, he, and he used it as part of like,
connect with your customer.
Like he had that smooth thing going.
And then told a story about a few people in the audience and he
It was smart because he spent like 10 hours of research and did the extra work and he deserved to win
But that was seven years ago almost to the day and we remember that that was like a very interesting conference the way they structured that
contest and and I
Still I could feel I could pick up the phone any day and talk, call any of those speakers.
Like it's somehow there was like a bonding thing
that happened at that one conference.
Yes, that's right.
And you've been on the show,
I think this is your fourth time, I think now.
And you've been on mine, probably just the same amount.
Yeah, exactly.
And here's a question.
You probably, I think you started your podcast
shortly after mine.
I started seven years ago, literally like a month ago. Yeah, so I started mine,
I started filming the episodes in like December 2013,
and then I launched in January 2014.
2013, gotcha, okay, yeah, so I was, yeah, January 2013.
So I was a little after you.
Yeah, yeah.
Yeah, my first guest was, I think either Tim Ferriss
or Tucker Max or one of those people.
Now here's a question I ask everyone before they jump on, I think either Tim Ferriss or Tucker Max. It's big. One of those people.
Now, here's a question I ask everyone before they jump on.
So pre-interview.
I did shave before.
Yes.
Thank you for asking.
No, but the question I asked before, but I wanted to ask you during,
so people actually know the questions I asked beforehand,
since we're podcasters and you've come on before.
The question I always ask is, is there anything off limits? And I already asked you that.
You told me what kind of was and what wasn't.
I'll describe my answer,
which is that I never mind hurting myself.
I just don't say things about others
that could potentially hurt them.
Of course, of course.
I'm always fine saying how stupid and idiotic I am
on any one area.
Yes.
And the second thing that I always ask,
which I didn't ask you yet, but I'm gonna ask now is,
since you've done so much content, so many interviews,
what would make this the most powerful interview you've ever done? Wow.
That's interesting. Actually, no one's ever asked me that. Uh,
because if, if we're going to take people to spend their time listening to this,
asking them to spend them, however long we're to to take people to spend their time listening to this, asking them to spend however long we're going to do this for, asking them to share it.
If we're asking people to do this, for me, I feel like it's a duty, it's a responsibility, an obligation to get the most out of this moment.
So that's why I always ask that question because I'm like, we've got to really get in there.
I think if we both end up getting value out of this
interview then that's a real powerful interview because if you like if you're
asking me questions where you want to learn the answers for yourself and and
then I'm asking back and we're both learning then then that's we're if we're
elevating each other chances are it's to be good for the audience. Okay. And that's usually like a good goal for me.
That's it.
So if I'm able to help you because of the questions you're asking,
and you're able to help me because of our back and forth and stuff,
like in the way you're asking the questions and so on,
then I think it's a great podcast episode.
I've got a good first question then.
Sure.
So I think you're one of the most brilliant writers our time in terms of captivating attention and constantly hooking with
their storytelling oh thank you that's high praise yes and especially on
Facebook and we were talking before at how how I hope you do solo episodes like
you rant on Facebook and telling these stories because they're amazing and I'm
sorry to interrupt yes but I've been so, so as we discussed before, I've been thinking about that somewhat.
Like, what if instead of every episode being an interview, and I always admire all the
people I interview and they're always great, but sometimes I do want to just tell stories.
And I think, you know, a lot of people who have listened to my podcast, they haven't
necessarily read the 3,000 plus, nor should they read the 3,000 plus articles on my site or whatever.
And I do see in podcast world storytelling is kind of moving up.
I don't know if you've seen, like, even, like, true crime stories are moving up.
All sorts of storytelling.
And so I just.
I think you'd be great at it, man.
I think it'd be fun, but I'm not sure yet.
Plus, you're a comedian and you have a comedy store that you bought in New York City.
So you've been practicing.
I feel like you would just be able to make it amazing.
So that's my goal for you is that after this, you start doing solo episodes.
All right, I'm going to do it.
Do one.
Yeah, do one.
Start next week and just do one of the stories that you posted on Facebook and just read it out loud.
Yeah.
And add them.
So anyways, here's my first question.
You have gone through so many different life challenges.
I feel like every time you write a story.
Since I've known you.
I mean, in seven years, but even just before that, you have so many crazy stories that
you write about on Facebook.
I'm curious, when was the last time you cried?
Because you go through a lot of these pain and adversity, but I don't think people ever
know if you actually show emotion or cry.
I think about two weeks ago, I was thinking of my daughters.
So I have two daughters.
My lovely wife, Robin, has two daughters and one son.
So together we have four daughters, one son.
And I was thinking of my two daughters.
They don't
normally live with me and it's been a long time since they've lived with me. And so sometimes I
miss them. And I wonder when they're going through a hard time, sometimes I wonder if it's because
they haven't been a more steady presence for them. And that made me sad missing them in that sense.
And, and, and, you know, they're both going through their individual hard things because one's 17, one's 20.
And, you know, sometimes it's hard when there's distance.
And, like, I see them as much as I can.
They don't live that far away, but they have school.
They have responsibilities.
They have other things.
And so I was missing them, and I felt sad about that.
And that encouraged me to cry.
Yeah.
Do you cry often, or is it like a? Maybe like every few weeks. missing them and I felt sad about that and that encouraged me to cry. Really? Yeah.
Do you cry often or is it like a...
Maybe like every few weeks.
Really?
Yeah.
Wow.
So everything can do it.
That's great, man.
I didn't know you were that vulnerable.
I don't know if it's great or not.
I think expressing emotion, whether it's privately or publicly, it doesn't matter, but expressing,
allowing ourselves to feel is a powerful thing as opposed to numb.
Yeah.
Personally. I agree, I agree.
Cause I'm generally an optimist.
Like if you ask me,
how's the world gonna be a year from now?
I'll usually think it's gonna be a year better.
I'll usually think it's gonna be better a year from now
than a year ago.
You mean with the election coming?
Well, I'm actually most worried about coronavirus,
but that's another topic.
But we can talk about any of these things.
But because I go, okay, election.
I don't even, how much does the president
of the United States or any politics affect you?
Zero, zero.
It affects me if I allow the negativity
to take over my body and mind.
Otherwise it doesn't affect me
if I have to spend a little more on taxes or whatever.
Unless something drastic changes,
I don't know what would change.
There's no real power they have to change.
No, but I know-
Unless it's a war.
Right.
Then it would change my life.
Okay, so like January 3rd, my kids came up to me,
and instead of the usual bantering they do
and annoying whatever they say to me,
they were like, Dad, are we going to get drafted?
Because that was when-
Oh, wow.
You know, that guy, Iranian was, you know,
Soleimani was just killed. Is there going to be a be a draft are we gonna is there going to be world war three
and so it kind of inspired me to call up a military expert and do a podcast what's actually
happening because one thing I noticed with social media and that kind of the kids get swept up in
that is that basically everyone's a spectator arguing with each other about meaninglessness.
Like, it's so stupid.
Wasted energy.
Yeah, so wasted.
And I try to explain to kids,
you have to know the difference between a spectator
and an expert.
And the experts are not arguing with tweets,
except for the president.
But, or you might not be an expert.
But, so I wanted to calm my kids down, but in a sense, calm everyone down and actually find out what's going on.
Here's the facts. Here's what's going on. Yeah.
And so I do feel when there's, I do get sad when there's like painful things happening or when my kids are worried or when I see a horrible situation.
But in general, I'm an optimist. Although for myself, I kind of, you know, I think about lots of things I'm a very emotional person
now
you have two kids right?
two of mine
but then five altogether
yes
and your two
biological daughters
are 17
and 20
so right now
we have literally
their ages are
17, 18, 19, 20, 21
oh my gosh
that's crazy
yeah and four girls
one boy
wow
so many I feel like my period now
is starting to synchronize with their periods.
You're crying and eating ice cream the same day as they are?
I wake up in the middle of the night,
I'm watching Friends and crying
when Ross and Rachel break up.
Like, it's painful.
Okay, I'm curious about this now.
As a father of two daughters,
what's something that you're really proud of yourself
that you did really well as a father
over the last 20 years? And what's something that you're really proud of yourself that you did really well as a father over the last 20 years, and what's something that you really regret that
if you could go back and relearn, do something differently that you would do differently
with your daughters as a father?
Yeah, the regret is easier to say, which, and by the way, a lot of people say, oh, I
have no regrets.
Also, I wouldn't be here where I am today.
That's always BS when I hear that.
Of course, everybody has regrets.
So I wish I had just hugged them a little bit tighter.
I remember getting off, you know, for a while I lived upstate in New York.
I remember getting off the train.
My oldest one was a little kid then, and she was just running, and she jumps right into my arms.
And I just wish I had held her like a microsecond longer in those moments like that.
In terms of what I've done well, it's hard to say because they're very good kids in general
and I love them.
But what I've done really well recently
is my oldest daughter dropped out of college
and I'm very proud of her.
She chose herself.
She chose herself and I kept telling her,
you know, everybody- She skipped the line.
She skipped the line completely because that's just it.
She's majoring in like acting and theater,
or she was majoring in acting and theater.
And I would say to her, you're in your school in the middle of wherever, and there's two
teachers and a little acting program.
Or you could be in New York City auditioning for things and getting a huge head start on
everybody.
And she's like, well-
Getting real life experience.
Real life experience.
Networking, trying little mini things.
Networking. By the way, she's like, well. Getting real life experience. Real life experience. Trying little mini things.
Networking.
By the way, she could still take classes.
There's plenty of acting studios in New York City.
And there's things to audition for.
And then there's the lifestyle.
And you network.
You make connections.
And if she wanted to learn things, you know, other things.
There's online courses where you'll learn just as many skills.
And she said, but don't you need a degree to get a job?
And I said, I don't even know if anybody working for me has a degree.
Like I have, nobody asks anymore.
And now maybe they ask sometimes for the very first job,
but skills, in this century,
skills are more important than degrees.
You need skills.
You don't need some institution validating you
like a parking validation.
Here's your degree.
And you paid, every school, by the way, has the same tuition now. Yes, there are community colleges that are
cheaper, but all the other schools, tuition has gone up 10 times faster than inflation over the
past 40 years, every single year. And so it's just, it's putting an entire generation into
poverty because they're all in debt. It's 30 million kids in debt. It's horrible.
Yeah. And I care more about, I don't even know if i would ever look at a resume with the degree in mind i would
look at the results they've created and the energy they bring to the table absolutely what ideas are
they are they able to go back and forth and like maybe you should try this maybe you should try
that like that's the only thing really exactly now i curious, is there a moment in your life, again, there's so
many crazy moments. I feel like you've written all these books about this and all these posts
on Facebook and tons of podcasts, but is there a moment in your life that drastically changed
the course of everything from the direction you were going? I feel like this probably happens
every year for you, that something's always changed. But is there one thing that you're like,
okay, if this one thing didn't happen
when I was 20 or 30 or whatever,
that I would be nowhere close to where I'm at
without this one thing?
I mean, there's a lot of things.
Like losing the company, you know, whatever it be.
Yeah, I think a lot of people
could probably say a lot of things.
You know, I could say getting married,
I could say having kids. But, and this
almost sounds like a cliche, I almost hate to say it because it's so, it was much more important
for so many, this one event was much more important for many people other than me. But I was in the
World Trade Center on 9-11. And I had, there was a, yeah, so not up high And there was a- You were in it. Yeah, so not up high.
There was a Dean and DeLuca
where I had breakfast every morning.
I lived three blocks away.
So I had breakfast at the Dean and DeLuca.
Like 8 a.m.
Cause it wasn't like something 9 a.m.
I was a day trader.
So I would go out around 7.30 with my partner,
my investing partner.
And we would go to Dean and DeLuca,
kind of figure out our strategy for the day,
have breakfast, and then walk to my apartment where I had my day trading stuff set up.
And we're walking back, and we were walking down Church Street, which is the main street
that goes into the World Trade Center at that time.
And my business partner, he turns to me and says, hey, is the president coming into town
or something?
Because that looks like Air Force One maybe, because it was like really unusually low and and then of course you saw the plane we we so a split second
later we saw we see the plane coming in it's 600 feet directly above us like like right above us
and there's other people in the street all kind of like wondering is that what is that and and then
it it goes so fast over your head and everybody just ducked.
It was like an instinct.
Everybody like went to the ground.
Like you couldn't even not do that.
And then we're all like,
it only happened within a second.
We're all watching.
It goes right into the building.
So regardless of 9-11,
which was this political momentous event,
we all watched with our own eyes
an airplane crash and people die instantly.
So just the act of watching an airplane crash is something you never expect. Like everybody watched it. You didn't even
watch it on TV later because it's not like that moment was filmed. But just seeing a plane crash
is something that has never happened to me before and I hope never happens to me again. And then
everything and then I lived right there. So, you know, then just all the events of that day, you know, and again, everybody who lived there,
who was obviously people in the building and the families of people in the building had it much worse.
But like, for instance, my business partner and I, we ran straight to the fire department on my street.
And we said, hey, can we help?
Really?
Yeah.
And they said, okay, they threw us two suits.
Can you put these suits on?
And I said, I just want to make sure, you know,
we're not, I don't know how to put this suit on.
Like we're not firemen.
We just want to help with whatever you need help with.
So is this like five minutes within a crash?
Yeah, yeah.
Or like hours or?
No, it's right away.
So it's clearly.
It's crash, you're seeing stuff, there's chaos,
people are running around and you're like.
So my initial reaction was, this is weird what happens to the brain.
Like my business partner, he was right away saying, we're being invaded.
And I said, no, no, no.
This is me like being crazy.
This is me being like a kind of a crazy optimist.
I said, no, no, no.
It's too early for anyone to be in the building.
It was 8.45 a.m.
So it was clearly people were in the building. It was 8.45 a.m.
So clearly people were in the building.
But my brain was saying, no, there's nobody.
And I said, that was probably some remote control accident.
That's exactly what I said.
So we actually stood there a little bit while longer.
And then you couldn't see the second plane because it came from the other side.
But suddenly we see this other huge explosion.
And everybody's like, we're being invaded.
And we're right next to the building. And that's why we couldn't see the other plane come through, but we saw the massive
explosions from the second plane hitting. And I said, no, no, no. My partner said it was the
second plane. And I said, no, no, no. It was just a kind of explosion from the first plane still
happening. So I'm still being like, really? And he's like, no, we're being invaded. And that's
when we went to the fire department because clearly there was a fire so he said can we help and everyone's running around and
they throw us the two suits and i said and they they actually are you firemen and they threw us
the two suits and i said no no we're not but we'll help in any other we'll help in any way we can we'll
wear the suits if you want and they said no no only firemen and so a hundred percent of those
people died and because they went all they were the first ones, the first responders.
Yeah.
They were the first responders into the building because they were running right then.
They ran into the building.
Yeah.
Before it collapsed.
Right.
That was like right then.
Oh, man.
And they ran all the way up.
And we went back to my apartment.
You didn't follow them.
No, no.
Because they wouldn't let us.
Because they said, if you're not a fireman, you're not going into the building.
Wow. And we were like, well, where can we give blood't let us. Because they said, if you're not a fireman, you're not going into the building. Wow.
And we were like, well, where can we give blood or whatever?
And they're like, I don't know.
And we got to go.
It was too much chaos.
It was just like, we got to.
Yeah.
And so, you know, and then I was on the roof of my building.
And you saw it.
Like, the buildings collapsed.
And the black cloud just went over the building and because you're a
few blocks from it yeah we're just a few blocks debris everywhere oh yeah debris asbestos everything
and uh i remember my daughter who was uh i guess three she had been doesn't normally do this she
even sensed something bad was happening like she peed on the floor and. She was three.
Yeah, she was three.
But she had stopped doing that.
Right, right, right.
But she did it.
And I was still not convinced it was an attack.
And then the Pentagon, we saw on the TV,
the Pentagon got hit and then the TV shut off.
And then I'm like, okay, this is probably an attack.
And.
So that's what, an hour, two hours later?
Is that a?
Yeah, that was all within the first hour.
And then they evacuated the whole area.
I don't mean to go on about 9-11, but they evacuated the whole area and there were bullhorns,
like you must evacuate.
But my wife at that time was pregnant and we had heard that there was asbestos in the
black cloud.
So I was saying, we're not going to evacuate.
So there's a whole bunch of people in our apartment.
I didn't, none of us wanted to go.
And so we all stayed up all night, you know, taking turns listening to Rudy Giuliani was
saying what buildings were shaking because we didn't know if there were any other buildings
coming down.
There was potential for another World Trade Center building could have fallen on our house.
So we were just keeping track, but I didn't want to take the risk of a pregnant woman with asbestos, just six months pregnant. And the next morning,
I get up and I go outside and it was the most beautiful day. Like it was sunny, not a cloud
in the sky. There were ashes everywhere. Literally cars were were overturned, and there were just guys in hazmat suits
walking around in tanks.
And that was the neighborhood.
And then I went down to the corner, and you look,
and there was no World Trade Center.
I had grown up with that, and there was nothing there.
And again, this is nothing,
I'm not telling history here, just my story.
And then we decided, okay, it's clear enough, we'll leave.
And there's three checkpoints along the way out, because, it's clear enough, we'll leave. And there's three
checkpoints along the way out because no one was supposed to be in that area. We were so close.
And so at each point, they're like shining these huge flashlights. What are you guys doing here?
And like, what's, who's in your car IDs? And, and then at the canal street, everyone's like
peering in, like, why is this car driving out of the area? Who are, and the police are yelling
with the guys in tanks, the military guys were yelling.
Like yeah, yeah, who are you, why were you here?
And then, you know, that was just,
so that, and then, and the other thing that happened.
So you finally evacuated, and you went somewhere else.
Went somewhere else, but then I came back a few days later,
because I was just an idiot, and I figured,
okay, I need to be here when the stock market opens.
But my mind was not correct yet. Your mind gets scrambled.
And so I decided, you know what?
The market's gonna go down a little bit
and then I'm gonna borrow and buy
as much of the stock as possible.
It's smart thinking, I guess.
It was sort of smart thinking,
but I did not know anything about investing at the time.
Of course, this is 20 years ago.
I had no clue what I was doing.
And so I put all my money in the stock market at the open, and the market went down huge.
And then the market went down huge the next day, and I then borrowed triple the amount.
No way.
And put it all in, and it went down huge again, huge again.
And finally, I'm like about, I I had just made I had made millions selling a
company a few years earlier and now I was like just about at zero because I had borrowed and
the market had fallen 10 15 percent I borrowed like 500 percent at this point and and then I
remember it was I think it was the Friday morning. It opened up on a Tuesday, the following Tuesday. And then it was the Friday morning or the following Monday.
By Friday morning, I was so broke.
It was like 10, 20.
I said, I can't take it anymore.
Just sell everything.
I need like a few thousand dollars left because I'm going to die.
And then four minutes later, the market went straight up for the next eight years.
Shut up.
No, I would have made so much money if I just held on to the end
of that day, which is a classic kind of story. But I went broke. And I remember I immediately
had to put my apartment up for sale. Couldn't really sell it because it was an FBI quarantined
area for the next seven months and couldn't sell it. And I just went dead. That was the first time
I went absolutely dead broke was starting from those events. And of course, again, I just went, that was the first time I went absolutely dead broke, was starting from those events.
And of course, again, I just wanna qualify many people
that had far worse families, people.
I mean, we were right there.
We saw the people jumping off the building.
You saw people jumping off the building.
Yeah, yeah, because you had to back off
because they were landing.
Oh my gosh, man.
And-
What does that do for you when you watch someone jump
and kill, essentially commit suicide,
forced to commit suicide because of the fires?
Yeah, I mean, by then, my mind was already scrambled.
Like, it was the plane.
It was weird because I never saw an image of this.
The plane went into the building, and what was weird was, it's like you saw this little
edge of the plane on fire but still sticking out, and the building itself looked jagged.
Like it's still up there,
but it looked like it was,
it looked like a bad scissor
had tried to cut through the building.
And so it was like off somehow and blurry
because of all that heat.
And so that was the image that really,
it took about six years before I stopped
at least once every week or so,
you know, dreaming about that.
Not pleasant dreams, but like really horrible dreams.
And that was really affecting me much, much more.
And then just then, just all the calamity for months and years that happened to me.
Afterwards, it happened to everybody.
It happened to that whole area.
But, you know, ultimately had to start from scratch with everything.
Because, again, I always have to say, I don't really tell the story because everybody else had it much worse than me.
So I don't like to say.
But you got to witness and experience it from the ground level, from your own experience.
Yeah.
And, again, it was now in retrospect I see how my brain was so just I should not have been functioning for a good long while afterwards and i tried to
and then that's really the first time i went broke i lost uh my home i mean i was sometimes so upset
like the police had to be called and i had to be like medicated and i was really yeah it was really
an upsetting your wife at the time would call the police yeah and uh so like crazy manic not quite manic just like i was
suicidal like really i i didn't know what i was going to do because you had no money and you had
these kids and you had to take care of everything i had two kids i had no money i was living in you
know i just had a lot of money so i was living and i was an idiot whatever you make a lot of money
you should this is what i tell people now is you should let the money kind of marinate your soul a little bit. Like, get used to it. Instead, the
first thing I did was I bought like the biggest apartment I could find and ramp up my expenses
beyond any level imaginable. And so I had all these expenses and I had no, and by the way,
also there was this internet recession happening. Like the internet bubble had burst. I was an
internet guy. So nobody was returning my calls. I had no opportunities. I had no skills at that point,
nothing going for me, no money. I couldn't sell my place. I was losing it. And every day I was
watching myself lose it. I didn't know what my kids were going to do, so I thought I'd failed
them. I had this life insurance policy for them, but I was kind of, I really, I say I was suicidal,
but ultimately I really didn't want to kill myself.
I didn't want to do it.
And it's actually really hard to kill yourself
without hurting yourself.
I didn't want to do that.
And I just didn't know what I was going to do.
And-
You were just kind of like manic stressed, like, yeah.
Yeah. Wow.
So that was, there was definitely a before and after
in that, because that changed my life
in a bad way for a long time.
But I needed it, because that's when I learned a lot of things about myself and recovering and bouncing back from that.
And I wouldn't, I don't want to say I don't regret what happened then, because I do, but I also know that there was, I learned a lot about myself coming back from that.
And I learned about bouncing back and I learned not
quite not quite anti fragility yet but at least resilience later on I think I
learned how to turn negative events into something positive yeah but back then I
was just miserable and barely treading water until I started to get a glimpse
of the Sun and how I could maybe come back but that took a long time would you
say that was the most fearful moment of your life or was there another yeah no that was
definitely the most really yeah yeah cuz of a plane crash right over my head and
and then also I thought the world was over like you get that feel you once I
was my optimism washed away I instantly thought that was it the world's over
like it's ending because you've Because my brain was so messed up.
And so I was definitely afraid,
and then a week later, a week and a half later,
I was afraid because I was going broke,
and then I was miserable because then,
if I had waited like three and a half minutes,
I would have made all the money back.
You would have seen the money going up a little bit, yeah.
It was like such a cliche that it happened that way too.
But it happened. Would you. And, but it happened.
Would you change it?
If you could go back and change these things?
Absolutely, 100%.
Although I would change it for the sake of myself then,
but for the sake of myself now,
I don't think it would be a good thing
because I really did sort of come out of literally
those ashes a much better person in so many ways.
And I learned so much, not from those events,
but learned about myself from the events
that happened afterwards of coming back
and like how to come back from disaster.
And again, it was like, it was disaster in the sense,
I had no family at the time other than my family
that I was taking care of.
And I had zero cash, zero possibilities,
no one to take care, I couldn't call anybody and say,
hey, wire over some money, or lend me some money,
I had nothing.
And I had to, and I was ashamed,
because people knew me in one context,
oh, he sold his company, he made his money,
and now I just had nothing, so I was more ashamed
than I had ever been before.
And so I had to figure out, how was more ashamed than I'd ever been before.
And so I had to figure out how do I, I didn't even think it was possible to bounce back.
I thought I was just going to fake it until I was just praying to die every day.
Wow.
So that was definitely the moment.
I was most afraid throughout the next few years.
I never stopped being afraid from that moment until many years later.
Do you feel afraid now?
Sometimes.
About what?
Well, I always tell my wife now, I almost have a PTSD about, not about that, about looking at my bank account. Because I remember there was one time shortly after this, a few months after this, I hadn't looked at my bank account.
I was too afraid. So one time it says, do you want months after this, I hadn't looked at my bank account.
I was too afraid.
So one time it says, do you want to check your balance when you're in the ATM?
And I said, sure.
Now, I mean, it's going to sound crazy, but two years earlier it had said over 15 million.
Oh my God.
The exact same account.
Now it said $143.
Holy.
And that was it.
That's all I have.
And that messes with your brain.
Yeah. And, and look, I was very privileged and blessed
to have built up a company,
but I thought I had won the lottery.
I wasn't really a natural businessman.
I didn't think I was,
and I wasn't really interested in business,
and so I think that's it.
And I can't get a job, I don't know what to do,
and nobody was hiring, it was a recession anyway.
So I had this fear of always looking at my bank account after that. And so just a couple of years ago or recently, I would go years without
looking at the balance or looking at my bank activity, which is what normal people should do.
And one time I looked at my bank account and saw, oh, I really need to start looking at my bank account more because I saw
someone had been stealing from me on a monthly basis and I didn't know. And so I'm good with,
you know, I now realize where my skills are in terms of making money and bouncing back and so on.
But this one childlike behavior of not looking at my bank account, that was a wake up lesson.
How often do you look at your bank account now?
Now I look at it every couple of days.
Every couple of days?
Yeah. What does it do for often do you look at your bank account now? Now I look at it every couple of days. Every couple of days?
Yeah.
What does it do for you when you look at it?
I mean, now I'm more neutral about it.
Now it doesn't really-
Doesn't affect you either way.
I mean, it'll affect me a little bit,
like if I'm nervous,
but it doesn't really affect me the same way.
Do you feel like you used to attach
a lot of your self worth
to how much money you had in the account?
A hundred percent.
Yeah, that was my self-worth.
My net worth was my self-worth.
What do you attach your self-worth to now?
Well, now, I mean, I have a whole, and this is when I, as I bounced back, you know, and it took years.
And this didn't happen just once, losing all my money.
It happened a good four times, but
where I would just make a lot of money and then lose everything and think, how can I do this again
and then make it again and lose it again and on and on. And so I started to build a skill set
of things that were important to me so that it doesn't happen again. So I get to have a more
balanced life. Because I think when you attach, when your only metric of your self-worth
is something that's so non-important for your self-worth,
which is money, money is ultimately an ancillary effect
of living a good, healthy life.
And if you say money is more important than that,
money is my life, then you're gonna lose,
at least for me, I'm gonna lose my money.
So I just train myself to say okay I'm gonna my self-worth is more a
function or I don't even say that I say at the end of the day I say today what
did I do to work on my physical health which doesn't mean be an athlete like
Lewis Howes it means you know did I eat well, move well, sleep well, eight hours.
Emotional health, did I, am I good with the relationships around me and my friends? And,
you know, do I, am I removing toxic people from my life? Emotional health is very important
because if you're arguing with a spouse or a girlfriend or even kids or whatever,
or business partners, you're not going to be creative to do the things you're meant to do in life.
And same thing with physical health.
If you're sick in bed, you can't be creative.
And then creative health, every day it's the most important exercise I do every day,
which is I exercise what I call the idea muscle.
So I take a pad and I write 10 ideas down every single day,
and I've been doing that forever.
Like I don't, not one day goes by I don't do that because new ideas the same ideas new
ideas so and they don't have to be good ideas about what just it could be
business ideas it could be ideas for guests for Lewis Howes like I'm just
exercising it could be book ideas it could be the other day the other day I
came up with ten game ideas ideas for games I can create and then the other day I came up with 10 game ideas, ideas for games I can create.
And then the next day I took one of those games and like, okay, I came up with ideas for how to make the game, 10 ideas, you know, what I call execution ideas, which help you with, you know, people say ideas are a dime a dozen, execution is everything.
They don't realize execution ideas are, there's a range from bad to good.
And you have to have good execution ideas. That's a muscle too. So I'll sometimes
I'll exercise, I'll write down 10 execution ideas. So it's about nothing and I'll never
really use them. Sometimes it will, but if you have 3,650 ideas a year, most of them
are horrible, but you want to just keep, you want to just keep the wheels turning. It's,
it is a muscle and it atrophies super fast.
And then the fourth leg is,
I don't like, it's sort of like a spiritual health,
but that just means, do I acknowledge what is,
what I have no control over
and just focus on the things I have control over?
Because most things we have no control over.
So.
It seems like there's two groups of people
from my perspective, where people are obsessed about money, making money.
They talk about it.
They put their attention towards it.
They love it.
And it seems like there's a group of people in the world that are afraid of money.
They don't know how to make it.
They're scared of it.
It's bad and evil type of thing.
Why do you think that is?
There's kind of two groups.
Maybe I'm wrong, maybe it's not those two groups.
But I feel like it's kind of,
people are obsessed about it and they love it,
or they hate it and they kind of reject it
because they think that money's bad or whatever.
Yeah, I think for the first group,
they mistakenly think money is the only way to get freedom.
And so they obsess on, they wanna be free,
and so they obsess on how much money they can make.
And the irony being, of course,
they work 100 hours a week for 40 years,
and then life's over.
Yeah, so what was your,
where did you spend your freedom on?
Nothing.
So there's, that's an extreme, right?
So that's the extreme of one type.
And so they think the pursuit of money is everything.
And I kind of was in that category, you know, sort of.
And then there's the other type where I think they want
to have an excuse in place just in case
they don't make a lot of money.
So they say, well, I didn't make a lot of money
because you have to do something bad to make a lot of money,
which is really not true.
Like, as you know, and I'm sure many of your guests
express this as well, is that relationships
are really important
when you're making money.
And you can't have relationships if you're a bad guy,
if you're a bad woman.
If you're a bad player in this game of life,
no one's going to want to do deals with you.
So now I make 99.999% of my money
off of relationships I've built up
over the past 16, 17, 18 years.
Sometimes even 30 years.
Sometimes people from my childhood, if you have good relationships and you're a good
person and they trust you, you do deals together.
It's really hard to find somebody to work with.
And if you could find people you know and trust and you can get in the trenches with,
then that's a valuable resource.
And so if you're a good person and a good player in this game, it's important.
I feel like you've been on probably both sides of the spectrum where you're obsessed about money
and you attach your self-worth to your net worth.
And when you didn't have it, you were afraid and you're freaking out.
And there's also times and you're freaking out and
there's also times where you're like screw it i don't need anything i'm gonna live with like
five possessions yeah you did and it doesn't matter if there's lots of money or no money
because i'm fine with nothing and i'm gonna be happy either way it's like you've kind of had
both sides yeah i mean i i was always originally like that like Like, I worked at HBO, the television company.
I just wanted to write, my dream was to write novels and make TV shows.
And I was working on a TV show for HBO, and I got this call.
It was my sister and my brother-in-law.
He was in the CD-ROM business.
And it's like, oh, you got to see this new thing, the World Wide Web.
It was just kind of starting up.
And I was kind of an expert.
One of the, there was only maybe five people in New York City at the time who knew how
to make a website.
So I said to my brother-in-law-
What year is this?
Nineteen?
Nineteen ninety-four.
Wow.
And so I said to him, I'll show you how to make a website.
I don't want to help your business, but I'll show you how to make a website.
You should do this.
You should start pitching this to your clients.
But he didn't speak English so well.
So he said, can you?
He agreed with me.
This web thing is interesting because it was like what they were doing for CD-ROMs, but connected to the whole world.
And CD-ROMs, of course, were going away.
And so he's like, can you help me write the proposals?
He didn't really speak or write English.
It was French.
And they don't feel it's important to learn English.
I don't know why.
And so I would start writing these proposals for him
and then he's like, I can't really go to the meetings
because I can't sell, I don't speak English.
And so I would go to the meetings
and then I realized something, here I am,
I was working on this weird TV show idea for HBO,
I was writing a novel, I was living in a little
one room place with just one
single foam futon on the floor in Astoria, Queens, which is near Manhattan. And then I would leave
HBO in the middle of the day, sneak into a suit, and go across the street to American Express.
And then I realized, oh, I'm good at selling something, anything. And I believe in
this. I said to them, you're going to need, and every company is going to need, this web thing
to interact with all their customers eventually. And so they said, well, all right, let's do it.
And so we started- American Express?
Yeah, American Express.
You built a website for them?
I built AmericanExpress.com. I built-
No way.
I built sites you would not believe at this point.
Shut up.
No, I built AmericanExpress.com, Kindness.com, TimeWarner.com, site after site. You built sites you would not believe at this point. Shut up. No, I built American Express. Kindness.com, Time Warner.com.
You built them?
Yeah, yeah.
How did you build them?
I mean, you coded them?
Yeah, yeah.
I coded them.
My original background is I'm a computer science and technical guy.
And I did hundreds and hundreds of websites.
Did you have a team also?
Or was it just like you coding and designing yourself?
So I was a full-time employee at HBO
and in the middle of that,
I'd break out and go to these meetings
where I would sell the hell out of our services.
And then you would build them yourself.
And then, well, then I would build them myself.
Our first, like, let's say dozen or so.
And then we started hiring people.
We were profitable from day one.
And so I had about 20 or 30 employees
by the time I quit my job at HBO.
So then I was the CEO of the company and my brother-in-law, he was like the designer or
whatever. And we had employees, we had programmers, we were buying, we were renting new big office
space, like 10,000 square feet of office space and at HBO my title was junior analyst programmer and then at by night yeah by night I'm talking to like
I remember when we were doing Miramax calm and you know the movie studio that
Harvey Weinstein ran and it was like midnight in there the people on their
side in the marketing department they were like you've got to get this finished
by by 1 a.m. because Harvey Weinstein's coming in he will eat us alive like he's like the worst and so
we would do that and we did the you know in terms of movies we did the matrix we
did the screen movies and websites for them yeah the websites for them that's
pretty cool the matrix website and America's and American Express calm we're
both a quarter million dollars oh my gosh my gosh. But just the Matrix-sized stuff.
They used to cost so much.
Yeah, it was a lot.
You guys were making money back then.
We were making money.
And my salary was $40,000 a year at HBO.
But they were all custom sites because there was no WordPress plug-ins.
There was nothing to build on.
This is why I was a stupid business person.
Because I didn't really understand the difference between...
I didn't really understand the nuances in business.
People think, oh, I'm good at business, or there's a skill at business.
There's no such skill called business.
There's a bunch of skills in a bag.
There's negotiating, there's marketing, there's ideas. Yeah, sales, leadership, execution, and then there's more nuanced skills like
valuation, raising money, selling a company. Selling a company is very difficult.
So I don't understand valuation. So I'll tell you a quick example.
AmericanExpress.com was an enormous website. It's like 60,000 pages. So I wrote
software to basically automatically generate all the pages and I put a little
bulletin board to the side of every page so in every department of American Express they
could comment and I would get emails from all the comments from every department of
American Express. I essentially built like a WordPress in 1995.
Oh, I was gonna say, it sounds like WordPress.
Yeah. And I was thinking to myself, I remember I was telling one person who wanted to intern and learn.
And I said, don't tell American Express that I'm doing this because I don't want them to know how few hours I'm working on this.
Right.
And here I built software that was like much later could have been maybe a multi-billion dollar thing.
And I was like, no, no, I just want to be profitable.
And I didn't realize that, you know, sometimes you want to build something.
I didn't understand the difference between scalability and profitability.
I thought, oh, of course it's good to be profitable.
I don't care about scalability.
I just want to make money.
And so-
Did you end up selling that company or not?
Yeah, we sold that company for the $15 million that I had in my bank account.
Went broke.
And then I went a couple years later, like dead broke.
Now, what do you think after all these lessons from making money, being around billionaires, losing it, making it, all this, like, 20 times you did it in your lifetime.
What is the pathway towards becoming financially free without making money, making you become a prisoner of the money you're making?
So how do you, we want freedom.
Yeah. And typically money will help us,
give us resources to provide certain things.
But how do we not let it control us?
And how do we make a lot of it
while not letting it control us?
I think it's a hard question to answer
because all the time you're thinking,
okay, what activities am I involved in
that are making money and so on.
But I realized, and this took me a really long time
to realize, because I was so afraid
after that 9-11 moment, for the next 10,
or in fact, nine years, all I was focused on was,
I better not go broke again.
And so I was, my mind was so focused on money.
And then I finally was like, I can't do this anymore.
I'm wearing myself out. I'm unhealthy.
Nothing's going right.
I'm in bad relationships.
I'm not being creative.
And so finally I said, finally I moved out of the city.
I gave up.
I moved out of the city.
I moved upstate New York.
And I just focused on things I love doing,
like writing and that was it, writing at the time. I just focused on things I love doing like writing and that was it
writing at the time I just loved writing and and relaxing and being more creative
and and then I also had made enough in little pieces here and there that I
would always turn over I would always invest the money in private companies
not public companies but private companies that I trusted and where I
trusted the CEO I knew the CEO had done it before.
I trusted his vision and I put money with them.
Because then it's like, as if you started a company,
but you outsource all the work to someone better than you.
And you don't have to do the work.
And you don't have to do it.
So yes, the CEO will make a lot more than me,
but that's fine.
He's traveling all over the world.
He has 300 employees and managing them.
And I get to just sit by the river
and write a book or whatever.
Get some advice once a month.
Yeah.
And so I ended up writing and focusing on that.
And through my writing, I was telling all these stories.
And I think vulnerability, when you're writing,
a good writer is gonna be vulnerable.
And you do this in your books., a good writer is going to be vulnerable.
And you do this in your books.
And a good writer is going to be vulnerable.
And vulnerability actually is what buys freedom.
Because if you say, oh, I've been through this, this, this, this, how can people ever affect you? Like, you've been vulnerable about many things in your life.
And someone says, yeah, Lewis, you, this.
Yeah, okay, bring it on.
I've already said that.
Eight Mile and Yourself.
Yeah, exactly.
It's the last song, the winning song in Eight Mile.
Exactly.
And so I just was writing and building this trust and freedom
and building a whole new subculture of connections and networks.
And my books were best-selling books.
And look, ultimately, that's how we met. building a whole new subculture of connections and networks. And my books were bestselling books.
And look, ultimately, that's how we met.
That's how I met a lot of our mutual friends.
And then what happened was very interesting,
is that more and more opportunities,
because people saw, oh, yeah, this guy is smart about business, because believe it or not,
I actually developed some skills in business over this time.
I started a whole bunch of businesses,
and some of them worked, some of them didn't, but I was always very honest about my lessons that I
learned. And I would write for all these business blogs and the Financial Times and so on. And I was
also honest about myself. So people would trust me and I would see more and more opportunities.
And then I started networking people like, you should meet this person, you should meet this
person. And that would get me opportunities opportunities and so gradually I built together this
portfolio of private companies that I really believed in and then some of them
started to exit and that was really the most of and still ongoing like this is
what I do for but I never have to think about it so all day long as you know I'm
a podcaster I'm a writer I'm working on TV shows I'm working on all the things I dreamed of working on 20 years ago, and now I actually get to do it.
You're doing it.
What is the best investment you've made in the last five years that's paid the biggest dividends?
Sure, yeah, and this is actually an ongoing.
So your best investments, you almost never exit.
Because if a company is doing well, your worst investments, you know right away.
They go bankrupt immediately.
And they'll happen.
But your best investments, you never really,
it takes a really long time for them to exit
because if a company is doubling every month
or every year, where else are you gonna get that return?
You're not gonna get it in the stock market.
So most companies that are really good
don't exit for a really long time.
So this is an ongoing one.
But a few years ago, this was during a period where I threw out all of my belongings and
I was just moving from Airbnb to Airbnb.
I wasn't renting and I wasn't owning.
And so one of my friends who I had helped, again, this is relationships, 10 years earlier
I had invested in this guy's hedge fund.
I helped them make a lot of money.
And he's like, why don't you just stay with me?
And he had this huge, enormous 10,000 square foot apartment,
whatever, in New York City.
And so we would just hang out and talk every night.
And this was during the,
there was this big movement, hashtag Black Lives Matter.
People were getting killed,
both minorities and mentally ill people. There was a lot of, you know, people were getting killed, both minorities and mentally ill people.
There was a lot of, definitely not,
there was a lot of problems in law enforcement.
And it wasn't on one side or the other.
There's nobody to blame.
The real blame is the fact that there was only guns
and tasers, and these weren't non-lethal weapons.
Like, people, we were getting videos
from friends who were police officers, here's another
video of someone accidentally killed with a taser.
It was usually a mentally ill person, or it was really sad.
And so we started thinking, well, what could be a solution?
And we brainstormed, and he had worked with another company when I had invested in his
fund.
The guy had made a sonic gun, it could shoot at you and blow your eardrums out so we called him my friend actually
called him I'm not gonna take credit for that but my friend called him he
couldn't do it but he said well how about this how about a gun that shoots
steel velcro I forgot the actual material but it's a steel wrap that
shoots at the speed of sound and wraps around the potential criminal.
That's crazy.
So this way, if someone is mentally ill or anything and is within a 21-foot radius, as the law, and they don't respond to a verbal command, now you have a choice.
You don't have to.
You don't harm them.
Yeah, you don't have to harm them.
It's almost like mobile handcuffs.
And so it shoots at the speed of sound.
It wraps really tight around you, but it doesn't hurt you.
I mean, I've been wrapped plenty of times.
It's not, it doesn't hurt.
You've been shot at with it?
Yeah, yeah.
Really?
Yeah, the...
Does it hurt?
No, no, zero.
If you...
Is it like a rope?
Is it like a...
Yeah, it's a steel cable.
But it's so fast.
It's just instantly, yeah.
And if you try to struggle, it tightens up.
So you can't struggle that much.
It's like a Venus flytrap yeah I think it's like and so so lots of
law enforcement firms are now in words a relatively young company this is just a
few years ago we had the idea and then this inventor made it and then I'm I
wasn't involved except after that just as an investor but I was an investor in
the the initial startup capital so before even like the initial round.
And now hundreds, I don't know how many police departments, but everybody's testing it out
at the very least.
Wow.
We're doing this in LA.
LAPD is testing it out.
And all over the world, police departments from every single country are testing it out.
We went public.
And so I'm not trying to push or anything, so I won't the symbol but we went public it's been doing very well and that's probably been one of my one
of my best investments so that's done well and but I have a lot of I have like
I'm like 20 different companies right now that's but that's number one at the
moment if there's a millennial in their 20s or early 30s who only has a thousand
dollars to their name what should they invest in to help them
multiply their wealth in the future? Well, absolutely invest in themselves at that point.
So you're not going to have the network yet to invest in other things. Don't invest in the stock
market because why do you have an ad? You always have to ask yourself why. Nobody wakes up and says
to themselves, I can't wait to make James Altucher rich today.
Like there's not mysterious opportunities that you,
a young 23 year old are gonna suddenly find
that nobody else out of the 7 million people found.
So opportunities like that don't exist.
But where you do have an opportunity
is you can take $1,000 and take, I don't know,
a photography course and buy a camera.
And then you get a wedding gig from one of your friends
who doesn't have a lot of money.
You say, oh, I'll just charge you $2,000.
Now you just got 100% return on your money.
And you could do it again and again and again.
That's kind of what I did with websites initially.
So I didn't have any money and I just had a skill.
So skills, giving yourself more skills is the key.
That's the key to any success.
Well, at the same time being healthy.
You can't get skills if you're not healthy
in these various ways.
But-
And build up energy and yeah.
Yeah, but if you invest in yourself,
that's how you double, double, double
for the first 20 doubles.
And the first 20 doubles of $1,000 is a million dollars.
So do the first $20 of 20 doubles just on your skills. And skills are fun to learn you might as well learn a lot of skills they are you
just started learning comedy in the last three years what's the skill you want to learn next
uh well i'm still you know stand-up comedy yeah stand-up comedy is a very hard skill that's kind
of been a fascinating thing to learn and uh i i'm i'm doubling down on my podcast. I'm writing a lot. And, you know,
look at yourself. You know, look at how many skills you've learned. You went from football
to handball to, okay, I'm going to build, I'm going to learn the basics of business building
with LinkedIn. Okay, now podcasting so I can spread the message in this scalable way. And
you build skills as you grow.
It's not like that's really where you made the money from.
I just went to your movie premiere last night,
an excellent movie, Chasing Greatness.
That's, these skills exponentially grow.
You couldn't have made that movie even six years ago.
You learned a bunch of skills to make that movie.
And so I just wanna to continue building my creativity
in different directions.
Very important for me is,
and which I didn't know how to do earlier,
is how to do little experiments.
So I always say, what's an experiment I can do
that doesn't cost me much time,
doesn't cost me any or our little money,
that will, and the upside of what i could learn and maybe benefit is
enormous so for instance going up the very first time going up to do stand-up comedy
didn't take me it only takes five minutes to do that didn't cost me any money to do that
and the upside in terms of is this an interest of mine is this can this help other skills
is can this have benefits and it's just fun. That was a great little
experiment. And then I'm always doing maybe a dozen or more experiments at any given time
that are just fun for me. And I get to learn things. I get to try things. And if one thing
succeeds, then it's enormous. This rap thing was a little experiment. Let's call this guy
and see if he can come up with something, and then we'll put money with him. So just little experimenting is like very key. I'm always,
for me, skills is everything. And I think when you're in your twenties, you should learn as
many skills as possible because it's like a tool belt that you can always whip out at any moment
when you need something. So, and it never stops. Like, like I, you always read about the 10,000
hour rule. You need to put 10,000 hours to really learn a skill.
But it's not true.
If you just, if you're really good at constructing these micro experiments in the things that you love doing.
Challenges.
Yeah, challenge yourself.
So this is like four or five years ago when I was first learning, as an example, stand-up comedy.
I went onto a subway car and did stand-up comedy there.
That sucks.
That was, that sucks huge.
Nobody wanted to hear me.
Everybody was like, what is this guy doing?
It's not like they paid a cover charge
and they were all coming to see a comedian.
And then I would just start telling jokes.
And that was a way to challenge myself.
I knew in a way that would help me skip the line
compared to people who didn't do that.
And I was always doing mini experiments
to push myself in a weird way that would cost me nothing.
That's great.
And so that works.
I've got two questions left for you.
This question is,
is there anything that,
I feel like you may not have an answer for this
because you expose yourself so much.
Is there anything that you're really afraid
of people knowing about you, who you truly are, that would make them not like you or love you
anymore? If they truly knew something about you that you were afraid of? You know, on the other
day, I was thinking this question. So if you had asked me three days ago, I could have answered
this. But then I wrote it up because it was like, I always have a rule. I'm not going to publish something
unless I'm afraid of what people will think of me.
So when you're afraid, then you publish it.
Yeah, I ask myself right before I write something
and I ask myself right before I hit publish,
am I afraid?
Is there something in here that I'm afraid
of what people will think of me before I hit publish?
You know, after I hit publish.
Why do you do that?
Why do you? Because if I'm not afraid, then probably think of me before I hit publish, after I hit publish. And why do you do that? Why do you?
Because if I'm not afraid,
then probably someone else has written this already,
and so it's not unique.
If I'm afraid and I've been so vulnerable
and I've been, you know, and there's reasons in my life
that I would be afraid of this,
then it's probably something that's unique and has,
I don't know, it's probably something
that's gonna be interesting both to me
and maybe the reader, and it's a little more freeing for me.
You know, again, the vulnerability buys freedom.
And so in 2010, I was super stressed out again about money.
Or 2009, I was again going broke and stressed and whatever, and kids and losing a home.
It's all the same thing.
and stressed and whatever, and kids, and losing a home, it's all the same thing.
And to deal with my anxiety,
I start, the doctor recommended this pill called Klonopin,
which is kind of like a long-lasting Xanax,
and it didn't work, so I took a larger dose,
didn't work, took a larger dose, didn't work,
took a larger dose, so I was on this huge dose,
and it worked, it was like a miracle drug, I have to say.
I was not anxious at all after that
it was it was incredible after three or four weeks the reasons for my anxiety had died down or maybe
like a month or so the reasons for my anxiety had died down and i went to the doc and i tried to get
off i said okay i don't need this anymore so i got off one day passes no problem i'm like superman
i'm not i'm i'm great the second day i couldn't sleep at all. And it was like, and then I was sitting
in the middle of the night, just sitting up.
And it's like the whole world was like rushing past me.
And then I found out this is like one of the most
physically addictive drugs you could possibly take.
And so, and I was taking this enormous dose
that had gone after a couple of months,
I had gotten used to and dependent on.
And I go to the doctor and he's like,
yeah, yeah, nothing bad will happen,
but you have to get off.
If you get off too quickly,
you could have epileptic seizures.
There's all these things that could happen.
And then I looked it up
and there's like 50 bad things that can happen.
Heart attack, yeah.
Early Alzheimer's, strokes, dementia,
blurriness, seizures. Alzheimer's, strokes, dementia,
blurriness, seizures. And so he said, you gotta get off a quarter milligram
every three to six months.
And so I'm like, it's like nine years later,
I'm still in the final stages.
No way. Yeah.
You're still weaning off of this drug?
Yeah, still weaning off.
Because there were times also where I got afraid bad things were happening in my life,
you know, relationships or this or that.
Bad things were happening.
I better maybe not, maybe I should slow down the weaning off.
And it wasn't doing anything for me because my tolerance was through the roof.
So it actually wasn't, after those first few months in 2010, it wasn't curing my anxiety.
It was probably a placebo or something.
Yeah, it was not even, it wasn't curing my anxiety. It was probably a placebo or something.
Yeah, it was not even, it wasn't even a placebo.
It was just purely physical dependence.
Like if I stopped taking it, I would go insane. More anxiety.
Yeah, because I had nothing left.
I had no chemicals left in me to manage.
Yeah, I had no infrastructure.
The pill had taken the infrastructure away
to deal with anxiety.
So I had to rebuild. That's what, with anxiety. So I had to rebuild.
That's what gave me going into withdrawal.
I had to rebuild that infrastructure.
And it's been taking, I'm like in the final stages of this.
And I wrote about it.
And I wondered, you know, and A, I said I was scared actually of going completely off of it.
Because it's been in my life for all of these years.
Even if it hasn't been working, who knows what it's been doing.
Like maybe it has been in my life for all these years. Even if it hasn't been working, who knows what it's been doing. Like maybe it has been helping me.
And then I was, before I had published,
I was, I asked myself the usual question,
am I afraid of what people will think of me?
And of course I was, because I never call my books
self-help, but other people do.
I always just write my own stories and my own experiences,
but people who had kind of looked
towards some of my advice with a question advice if they knew I had this addiction and
of course my business advice or any advice had nothing to do with the addiction where people could think it and
I was addicted and so so that was a scary thing and that was three days ago. I wrote that perfect
I love it.
Before I ask the final question, you've got a podcast.
Where can we find your podcast?
The James Altucher Show.
And I'm going to take your advice.
I'm going to start telling stories.
That's it, man.
I think your podcast is going to grow in a big way when you start telling these stories yourself.
Yeah.
Personally.
Well, it's something I want, we could talk about, I'm curious,
like the podcast landscape has changed so much since 2014.
It's crazy.
And you really have to stay up with it
and formats have changed and ideas have been tried.
And I think I've really been in that interview format,
you know, in the trenches there with you
since the beginning.
And we both interviewed the most amazing people
in the world, but after a while you wanna. What's next. Yeah, you since the beginning. I know. And we both interviewed the most amazing people in the world.
But after a while, you want to...
What's next.
Yeah, you have to think what's next.
And I think for me, it's the storytelling.
I think you'll be great at it, man.
You got to do it.
I hope so.
You got to do it.
And always when you guys,
when you get the clips of your stories
and do those little cartoons within your interviews,
that's always too amazing.
Yeah.
So just do the full thing, you know?
Yeah.
No, I'm going to do that.
And I've only just recently started doing video.
So in that context, I think it's interesting. That'll help you a lot.
So get the podcast, James Altucher Show. I follow this guy on Facebook. You're like the funniest
writer I know. Crazy, vulnerable stuff. Here's a question. I've asked you your definition of
greatness. I've asked you these other things before. So I have a new question for you.
question for you. Imagine this is the last five minutes of your life and hypothetical question and you get to leave a message behind to only your daughters and you can only share three pieces of
advice with your daughters and this is all they would have of you to remember for the rest of
their life as they go on and get married or be in relationships or have kids or not, but
they go on to live their life and you can only share three things with them that they
would have to remember their dad by.
What would you share with them?
I think, you know, I wouldn't tell them to do anything I wasn't already doing.
So it's the same thing I said earlier.
Stay physically healthy, emotionally healthy healthy no toxic relationships
only you know
and keep improving
your good relationships
and be creative
every day
and then
you're going to have
a mostly happy life
the goal is not happiness
but you're going to have
a mostly good
expansive life
if you do that
so and again
it's the same advice
I had to tell myself
and train myself
to live by
there you go
James Altsher
alright sir thanks so much it's been so long since we last podcast it's been like two years advice I had to tell myself and train myself to live by. There you go. James Altucher. All right,
sir. Thanks so much. It's been so long since we last podcast. It's been like two years. Has it
been? Yeah. 2017, I think, was our last podcast. When I had my last book, because I came to the
studio, right? Well, and then I came to your apartment, your old place. And then, yeah,
you came to my... We were always trading back and forth. So it was good to do it again. My man. Thank you.
I hope you enjoyed this episode and are reminded about the power of failure, about the power of learning through trying, through doing, through action, through making mistakes.
And that's where you gain your skills.
That's where you gain your knowledge.
Not by just thinking about something or reading about something.
It's about applying something, taking action, and learning from the
mistakes. Hopefully you don't repeat the same mistake over and over. Hopefully your failure,
you learn from it quickly. That's the goal for all of us. If you enjoyed this episode, make sure to
share it with a friend. You can change a friend's life by texting them the link lewishouse.com
slash 922 or by just sharing the
link on the apple podcast or spotify podcast that you're listening to or anywhere you're listening
to podcasts you have the power to change someone's life all you need to do is share with them this
interview or another interview that's impacted you in a powerful way from the school of greatness
here at the school of greatness we care deeply
about impacting and changing lives and sometimes we've even saved lives with the message we've
shared and i'm just so grateful that you continue to show up and listen every single week and we
are constantly looking for ways to grow and improve this for you so thank you for your time
if you haven't left a review yet over on Apple,
please go leave us a review. We've got over 6,000 five-star reviews. Please share your feedback on
how we can improve or what you loved about this or how it's impacted you. We'd like to share this
with our team. And I'm just so grateful for your time. I love this quote from the beginning. Nelson
Mandela said, do not judge me by my successes. Judge me by how many times I fell down and got
back up again. And Thomas Edison said, I have not failed. I've just found 10,000 ways that won't
work. You have the power to really do amazing things, but failure is just feedback. It's just
lessons. It's just learning on what not to do anymore.
I hope you enjoyed this episode.
I love you so very much.
You know what time it is.
It's time to go out there and do something great.