The School of Greatness - Do THIS To Get Rich and STAY Rich (It’s Deceptively SIMPLE!) | Morgan Housel
Episode Date: December 13, 2023Today, we're thrilled to have a very special guest with us, Morgan Housel, a master in dissecting the intricacies of finance and human behavior. Morgan is not just an acclaimed author but a luminary i...n the world of business journalism. His international bestseller, "The Psychology of Money," has been a game-changer. Morgan is here to talk about his new book, "Same As Ever: A Guide to What Never Changes." This book promises to be yet another insightful exploration into the constants of human behavior and finance, offering a fresh perspective in a world that's always evolving.Buy his new book, SAME AS EVER: A Guide to What Never ChangesIn this episode you will learnHow our mental patterns can inadvertently keep us financially limited, and discover the intricate relationship between mindset and financial success.The hidden reasons why many people never achieve wealth and learn whether it's truly possible for anyone to become rich by applying specific principles, regardless of their financial background or connections.The value of historical financial wisdom in today's rapidly changing world, including the three most common financial time-wasters and the top three areas to focus on for future financial success.Common misconceptions that prevent people from becoming millionaires and examine the major falsehoods surrounding the concept of accumulating wealth.The number one financial mistake people are making in today's economy and how to avoid it to enhance your financial well-being.For more information go to www.lewishowes.com/1544For more Greatness text PODCAST to +1 (614) 350-3960More SOG money-themed episodes we think you’ll love:Jaspreet Singh – https://link.chtbl.com/1411-podJen Sincero – https://link.chtbl.com/1101-podDave Ramsey – https://link.chtbl.com/1415-pod
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Ask yourself, do you want to use money as a tool to give yourself a better life or as
a scorecard for other people to measure you by?
And most of those people are not even paying attention to you to begin with.
Welcome to the School of Greatness.
My name is Lewis Howes, a former pro athlete turned lifestyle entrepreneur, and each week
we bring you an inspiring person or message to help you discover how to unlock your inner greatness. Thanks for
spending some time with me today. Now let the class begin. Welcome back, everyone, to the School
of Greatness. Very excited about our guest. We have the inspiring Morgan Housel in the house.
Good to see you, sir. Thanks so much for having me. Good to see you. Very excited that you're here.
You have a new book out called Same As Ever, A Guide to What Never Changes, which I'm excited
to dive into.
And you also stormed on the scene with Psychology of Money, which has now sold 4 million copies.
Is that right?
That's right.
In the last few years?
Yeah.
And I wanted to ask you a question about money and the future to start.
A little bit about both in each book, same as ever in The
Psychology of Money. I'm curious why you think our brains trick us in staying broke. Because
based on historical past with our families and predicting the future, a lot of people think, I can never make money. How can
we change that? And why do our brains trick us into thinking we will always be broke if we don't
have money? I think so much of this is the value of comparison and expectations. Because there is
no such thing as an objective measure of wealth. There's no such thing as once you have X dollars,
everything will be okay. Everything is just relative to the other person next to you. How an objective measure of wealth. There's no such thing as once you have X dollars, everything
will be okay. Everything is just relative to the other person next to you. How much
do I have relative to you, relative to that person? So, in a world where things tend to
get better for most people, not everybody, but we tend to get richer over the generations.
Well, if you're just comparing yourself to your peers, then if you get richer but your
peers do as well, you went nowhere. And so that's
the thing. That's why you can look at the average median income adjusted for inflation has doubled
since our grandparents' generation, adjusted for inflation. But we don't feel any better off
at all because now look, we're living in bigger houses, driving nicer cars, but so are our peers.
So relative to them, we've gone nowhere. And you can easily imagine a world in which our grandkids are living twice as well as us. And they don't
feel any better off either. And that's all based on comparison?
It's all because you're comparing. And it makes sense from an evolutionary perspective. It doesn't
matter how many resources I have. What matters is that I have more than you, more than the next guy.
Really? There's that joke about there's two hikers
being chased by a bear. And then one of the guys starts running.
And his friend says, you idiot, you can't outrun a bear.
And his friend says, I don't need to outrun the bear.
I just need to outrun you.
Wow.
And that's money too.
That's what it is.
And so it really is, it's a sad thing to ponder that you can live in a world where everything
gets better and you don't appreciate any of it
because you expected all of it. But it's happened forever. And I think it will happen forever.
Really? So this is like a psychological safety? Is that what this is?
It's just general social comparison.
Really?
And I mean, there's the Chris Rock joke where he says,
if Bill Gates woke up with Oprah's money, he'd jump out the window.
Because who is a billionaire comparing himself to? Other billionaires. That's it. I've also thought about the minimum wage in
Major League Baseball, I think is $500,000 a year. By any metric, a lot of money. But do you think
the guy on who's playing for the Yankees making 500K feels like he's crushing it? No. No, he's
playing with all his peers who are making 10, 20, 30 million a year. So even if by any definition, he's in the tippy top of income, you don't feel like
it. Based on the book, Same As Ever, and connecting it to psychology of money, what are the top three
patterns that are keeping people broke consistently versus the top three patterns that are making people rich?
I think that the top things that make people broke, number one, the most important,
this might seem like a cop out of an answer. It's they don't have enough luck. I mean,
that's so much of it. I know so many people who would disagree with that statement. So if you do
disagree with Matt, I get it. But I think, like I said earlier, in any kind of extreme success,
even mine, and I
would venture to say yours too, if you're really honest about connecting the dots in the past,
you would say that there's this thing that happened to me that I never planned on. I did
not strategize this. It just kind of happened to me. As I said, even if that thing is you were
born in the right era. And so that's a big part of it that I think is too easy to ignore.
And so that's a big part of it that I think is too easy to ignore.
The second is, I think, some form of short-termism, whatever it is.
I heard this great story from Mr. Beast recently where he said when people who have YouTube channels come to him for advice, and I'm sure a lot of them do, he tells everybody the same
thing.
He says, go make 100 videos and then come back to me.
And he said that 99 of
those people will give up before they make a hundred videos. And the person who actually
makes it to a hundred doesn't need his advice anymore. And so I think that, but the fact that
99 of them gave up is, is, I mean, that's really what it is. It's just, it's just like, do you have
the endurance, if not stubbornness to keep it going. In any business endeavor, in any investing endeavor,
what you're really getting paid for
is to put up with uncertainty and pain.
And most people will, they realize
that they're going to cry uncle sooner than they thought.
And that's okay.
I don't think it's anything to be ashamed of.
Right, right.
But the people who don't make it are the ones who,
or the people who do make it are the ones who are just like,
I have such a high tolerance for pain.
I've heard this about Navy SEALs too, that when Navy SEALs start, you got the big,
burly, six foot four, bulging guys. And then you've got the skinny little guys who are like five, seven and kind of pudgy. There is no telling early on which one of those people are going to
make it because what actually is going to help you to make it, to actually get to the finish line
is just your tolerance for pain. And the it, man. And the scrawny guy might
have a super tolerance for pain. I remember when Obama met the Navy SEALs who killed bin Laden,
he had this comment where he was like, I was stunned how ordinary-
They just look like average dudes. Yeah.
He said half of them could have been like high school principals.
Exactly.
But their tolerance for pain was off the chart.
And that's why they got where they were.
And I think that's a great analogy for people who make it in business and investing in any
career.
That's amazing.
So that was, you said luck, a short-termism.
What was the third one?
The tolerance and pain?
I think, yeah.
Yeah.
I would put them in those order, in that order of what it is.
It's interesting you say that because people come to me all the time when they want to
launch a podcast. I'm 10 years in and start 10 what it is. It's interesting you say that because people come to me all the time when they want to launch a podcast.
I'm 10 years in and start 10 years this year.
And they're like, what's the secret?
And I go, to be honest,
I've just been showing up three times a week for 10 years.
I wish I was a lot smarter than I am.
I'm not as smart as a lot of people
who are launching shows and going super viral
and building it really quickly.
I've just showed up consistently
and tried to be better every time. I've tried to improve myself. I try to learn. I try to research and I just keep showing
up. And a lot of people do it for six months, two years, and they stop or whatever. They want to be,
they want to grow faster than they are and they get discouraged. And I'm like, okay,
I just kind of ride the waves. Yeah. Before I wrote a book, I wrote 3,500 blog posts over the course of 17 years.
Of those 3,500, I think 3,000 of them sucked.
Yeah.
And I would admit that they sucked.
So the pain and the endurance that it took to get to that point where I was like, okay,
now I think I'm ready to write a book.
17 years.
17 years.
Yeah.
And I probably could have written a book after year five or something. But it wouldn't have been very good to get to a point where I was like, okay, now I think I'm ready to write a book. 17 years. 17 years. Yeah. And I probably could have written a book after year five or something, but it wouldn't have been very good to get to a
point where I was like, okay, I think I'm ready to do this with 17 years of writing every single
day. And even then, even then the book could have done 5,000 sales. Absolutely. That's what we
thought it would do. And I see this a lot with new bloggers as well, where they'll be like,
I started a blog and I wrote two posts and nobody read it. So I gave up. And I'm like,
yeah, you got to write 3,000 more. And by the way, if you can
keep that up, people are going to tell every day, they're going to tell you how dumb you are,
how bad of a writer you are, and you just got to bite your lip and endure it.
Endure it. Yeah. Because it's like the first year, you're not going to get a lot of praise.
Maybe once in a blue moon, there's a people that like are just incredible writers and they they get viral or something but
it's very rare yeah it's like you have to go through a year of no one watching listening or
reading your stuff or not even one maybe 10 years might be 10 years might be 10 years now i think
and then you may not just be that good either that's the thing you've got to know if you're
actually got some skill or not so how do you determine what is patience versus stubbornness right maybe. Maybe it's like, no, keep going and you'll get there versus like, hey,
this isn't your thing. You should quit and give up. Yeah. When do we know that? I think with
hindsight is when we know that. I'm not sure there's actually a good way to know it. And I
think there've been things in my life where I was stubborn and not patient. There've been other
things where I look back and I'm like, oh, I was appropriately patient. But other things, it's like,
man, I wish I would have kind of quit before that, particularly like different styles of writing that I've experimented with.
I mean, but Morgan, you seem like the most consistent human.
17 years, 3,500 plus articles.
You've invested for 20 years the same way.
You probably have everything, automatic payments coming through in all these different places. Like you seem organized, you seem structured, you seem humble. You focus on
values, family relationships, not trying to be powerful or have status, things like these things.
But what is your biggest weakness? Oh, I think I'm definitely a worst case scenario thinker.
And I definitely, including recently this week, can become kind of wrapped up in stress and anxiety.
Really?
Which I think virtually everyone listening to this has some degree of that.
Mine's probably a little bit above average.
But definitely when I look back, if I could tell myself something 20 years ago,
if I could go back to 20-year-old Morgan and say something, I would be like, it's all going to work out. It's not going
to be easy. It's not going to be fun all the time, but it's all going to work out. And I look back at
most of my adult life and I'm like, man, I wish I had just lightened up a little bit. I was,
including like I said, this week, wake up at 2 a.m. fretting about something. And to extend,
I think that's good because I think without an appropriate level of stress, stress is a motivator. And stress is like,
hey, there's a problem. How can I fix it? How can I nip this in the bud? So some stress is great,
but of course you can overdo it. And that's my weakness is blowing things out of proportion.
What is your biggest regret in the last 20 years besides overstressing? Is there anything that you
feel like, oh, I could
have launched this other book five years ago. I should have taken this opportunity. Is there
anything you have? I think it's not even professionally, but I think there's situations
where it's like, I could have and should have been nicer to that person and more empathetic
to that person. And usually it's like, it's pretty subtle, but it's like a friend of mine
was suffering and I just kind of said, oh, sorry to hear. It's like, I's pretty subtle, but it's like a friend of mine was suffering and I just kind of said, oh, sorry to hear.
Suck it up.
It's like, I should have at least called them another time or help them or introduce, open
a door for them.
And I think that's a regret looking back.
A lot of that is because what are you proudest of in life looking back?
It's like buying, at least for me, it's not selling books or making money.
It's like, and you mentioned this earlier, like, am I helping people?
Yes. Am I actually doing something that's worthwhile in the world? Did I actually like use my time on
earth to leave it a little bit better than I found it? And I think if you look back and you
realize that you could have been more helpful to more people, that's like, I think regrets may be
a wrong word. Cause like at the time I didn't mean any harm. I wasn't mean to them hopefully,
but I could have been better. I think that's a big thing.
But that too, that's a worry where you're like,
well, let's learn from that and try to do better.
Yeah, yeah.
So even if we are going to make more money,
how do we get out of this trap of feeling like we have enough,
we are enough, we're making enough?
Like, how do we get out of that
as opposed to just comparing to our peers?
I think there's two answers to this. At the macro, at the big level, the society level,
we never will. And that's why it's in same as ever. It's been like this forever and always will,
that everything is relative to other people. And look, if we were to compare ourself to a family
500 years ago who had 10 kids, eight of whom died by age two, whatever it would be, do we have less suffering today?
Of course.
But still, when we are comparing how well we're doing in our prosperity, it's always relative.
I think at the individual level, it is possible for some people, much easier said than done, but possible to recognize the game that's being played.
but possible to recognize the game that's being played. And to ask yourself, do you want to use money as a tool to give yourself a better life or as a scorecard for other people to measure you by?
And most of those people are not even paying attention to you to begin with.
Right.
And that's a big part of it. You wake up every morning running as fast as you can to impress
strangers who are not even thinking about you. They're busy thinking about themselves.
And so I think once you identify that game, then your social aspirations can decline.
Not to zero, like everyone wants to look good and fit in and fit with their friends,
but I think they can decline and your willingness to show off really diminishes.
I heard this great phrase recently, which was a high-end Toyota is a nicer car than an entry-level BMW.
Because a high-end Toyota is filled with things that make you happy. Nice seats, a good sound
system, like moonroof, whatever it is. The entry-level BMW is just bragging rights.
Right.
Other than that, I think you should go through life wanting the proverbial high-end Toyota.
It's not showing off for others. It's making you happy rather than just trying to put up
your peacock feathers to show off to people.
With all the research you've done for psychology of money and now same as ever, your life completely
changed over the last few years, financially, socially, opportunity-wise, all these different
things.
You have more money now than you did three years ago than you probably imagined.
You have more opportunities.
You have more access.
You have more everything.
Has your life gotten better or worse since you've made this much more?
I would say it has not made me happier.
It's probably made me more content, which you might confuse with happiness, but it's
very different.
I don't think I'm happier in the sense that I don't wake up smiling more than I used to, but I think I probably have fewer
anxious days than I used to. I say fewer because they still exist. So I think it has removed
anxiety, but it has not improved happiness. I think that for most people is what money will
do to them. Everyone's a little bit different, but I think that's actually a pretty common thing.
It will remove what?
It will remove anxiety and it will reduce the number of bad days that you have. It's not going to increase the number of great days that you have. Or if it does, it's minor because people
will become accustomed to the new house, the new car, whatnot. You're never going to get accustomed
to having bad days. The removal of that is always going to be a positive influence in your life. Right. But it's different
than happiness. Now, chasing contentment is worth chasing. It's a great thing. It's not to say money
does nothing for you. Like it absolutely does. But contentness is not happiness. Wow. And so that's,
I feel like that's been for me. I've also, my wife and I have always been kind of, we found a
lifestyle that worked for us and we've gotten
the goalposts to stop moving because what really matters for us is like time with our kids, going
for walks, going kayaking and the social aspiration of like, oh, we need a bigger house, nicer car.
It's like, it doesn't really appeal to us that much. Right. So in that sense, nothing has changed,
but that's by design. What is something that you studied before Psychology
of Money came out that you talked about with people who had more money or who were making
certain money or had taken, took a risk? And you talk about this book as well, about taking risks
and some luck involved that you had to test the theory when all the success came to you.
How did you, what was that that you researched that then you were like,
oh, I'm actually living my research.
And how did you respond?
I think before the books came out,
I would have said what I just said,
money's not gonna make you happier.
But I would have said it, but there was part of my brain
that was like, yeah, but I want more money.
And I think, and then when you experience it, I think think for me it was like, wow, that's really true.
It's incredible.
And to say that to someone who is still aspiring to gain some sort of net worth, I think just as I did, it's like even if you believe that, you're like, yeah, but.
But it really does make you happy.
And I think experiencing it is like, wow, that's actually pretty amazing.
I bet you've had this experience too, right?
Yeah.
I think it's more about the thing that makes me happy is knowing I worked really hard to
create something.
I overcame challenges.
I put it out in the world.
I overcame my fears.
I believed in myself and I was able to alchemize and manifest an idea in my mind and actually
take action to create something and it added able to alchemize and manifest an idea in my mind and actually take action
to create something and it added value to people.
And if it made me more money, then that's a cool little extra thing that I'm like, wow,
that's nice.
I can do more with it now.
But it's really about the whole journey, I think, of what I had to overcome to make something.
And thinking about, oh, it actually served another human being well.
That's what I think about it.
The other thing that I had never experimented with that we just started to in any meaningful way is giving money away.
Which I really am kind of ashamed to say we really hadn't done in any meaningful sense until a year or two ago.
Really?
And doing it, it's interesting.
It feels great.
And if you think, like, is buying myself a new watch, even a new car, is that going to increase my happiness?
Maybe marginally.
Is helping someone for whom this amount of money is meaningless to me but life-changing to them?
And then you just see, like, investing is all about, like, leverage and compounding.
And you see the leverage of, like, 10 grand is going to do nothing for you.
But 10 grand can utterly change this person's life forever.
Then it's like, wow, that's a, that's a cool thing.
Yeah.
And I think there is, once you get to some level of material life, whatever it is there,
at least for me, maybe not for everyone, but there is some like guilt's probably the
wrong word, but it's just like, there's a lot of wrong going in the world.
And like, do I need to like push up my ego a little more or help this person who really, really needs it? So that's another thing where three years ago,
I would have said, oh, I bet that's the case. But then when you experience it, you're like,
ooh, ah, that's interesting. Why do you think most people based on,
you know, history and predictions in the future, why do you think most people will never
get out of a scarcity mindset?
You know, whether money is relative, I guess, but at least a scarcity mindset of creating
abundance for themselves.
I think there's two things.
One, if you are honest about history, the world is very fragile.
And there's a lot of history.
It's the constant chain of surprise and setback and disappointment and recession and
bear market and pandemic. Now look, ridiculous amount of progress baked in there, but that's
not to say that I always think every 10 years, the world breaks on average. Once every 10 years,
there's some event where you wake up and you're like, the world is not the same as it used to be.
Everything, everything's different now. September 11th was that COVID was that,
and historically it's about once every 10 years.
Really?
And so when you have lived through a couple of those events
in my adult life, in your adult life,
it's by and large been 9-11, the financial crisis and COVID.
Once you've lived through two or three of these events,
I think it's very natural and healthy and accurate
to say to yourself, the world is a dangerous place.
And those are the big
events to say nothing that may have happened in your own life. You lose a friend, you get laid
off, you get divorced. So I think that level of anxiety is actually pretty, not only healthy,
but accurate. How does someone break free of that to have more abundance and peace inside of them,
knowing that there's going to be chaos around them unpredictably
in the future.
To me, it's always been this idea, if you look just to focus on finances, save your
money like a pessimist and invest your money like an optimist.
Like save your money with the idea that the world's really fragile and you might lose
your job next week.
You might get divorced next year.
You might get cancer.
We might have a recession.
And by the way, in due course, one of those will happen to you, to everybody.
Everybody is going to experience some version of something like that.
At some point.
At some point.
And you have no idea when it's going to occur.
You need to prepare for it to occur at any moment.
But the most important but is if you can endure that and survive those things,
the rewards for those who stick around can be incredible.
And so I've been an investor for 20 years.
I made my first investment in 2003.
During that period, there has never been a single day in which you could not have pointed
to a hundred things going wrong in the world.
Wrong in the stock market.
Stocks are overvalued.
The Fed is screwing up.
Congress is a mess.
Companies are going out of business.
Every day you said that. And during that period, the stock market's up fourfold.
And I think that applies to a lot of it. It applies to your personal life, where in any
given day, you and I were talking right before we recorded about some stresses I'm having in
business, the stresses you're having in business. Every day is like that. But then you look at 10
years or 20 years, and for a lot of people, it's like, wow, the progress over that period
is actually pretty incredible. Yeah. It's funny. I mean, I don't know if this is accurate to even
say, but my partner, which we were driving in yesterday or this morning, I can't remember,
but you were driving in this office building where we shoot this podcast. And the parking
is so expensive here in Century City, It's Los Angeles. But the parking
monthly is the same amount as my rent was in Columbus, Ohio in 2008. The parking to be in
this building is the same as my monthly rent apartment back then. I'm surprised it's not more.
Right. Yeah, exactly. And he was like, man, look how far over 16 years, or I guess 15 years ago, look where you're at now, 2008, 2009, and see how far it's coming.
Sometimes we don't know how much progress we've actually made unless we really look back a decade and say, okay, where was I a decade ago?
And where am I now?
Yeah.
Especially financially, I guess decade ago? And where am I now? Especially financially,
I guess, right? Totally. One of the points from Same As Ever is the idea that bad news tends to
happen very quickly, but good news is a slow compounding over time. So bad news can be 9-11,
COVID. It literally happens in one day. You wake up and you say, how did this happen?
Almost all good news though is a 5% to 10% improvement per year.
Now, if you do that for 20 years, you look back and you're like, wow, we've come a long way.
But what you're actually paying attention to because it's in your face is the bad news that happens very quickly.
So that's where your attention goes to, even if in the background there's this incredible slow build of progress. What's the biggest thing you realized in the research of Same As Ever
about the future, taking risks, and where we should be putting our attention?
One of the first chapters, the first chapter in the book, is a focus on how fragile the world can
be and how the world can hang by a thread in your personal life and throughout history. How we look
back and when you try to connect the dots
in hindsight of how we got here, it will give you so much humility on the idea that we know where
we're going next. Like there's a saying like if you know where, like to know where we're going,
you have to know where we've been. But the truth is if you know where we've been, you realize we
have no clue where we're going next. One of the stories that I use in here that's always just
utterly blown my mind is that back in the Revolutionary War in the 1700s, there was a period, the Battle
of Long Island, when George Washington and his troops were cornered by the British and the
British were just about to wipe them out. The war would have been over. All they had to do was sail
up the East River in New York. They would have cornered George Washington and it's all over.
It didn't happen because the wind was blowing in the wrong direction that night. So they could not sail up the East River. George Washington got away and the rest was history.
Wow.
David McCullough, this great renowned historian was asked, he said,
if the winds were blowing South instead of North that night, would there be a United States of
America? Without hesitation? No, no. So how do you, when you take, there's a million of those
kinds of stories in your own life and through history, but when you accept that, how do you look at the next 50 years and
think you know where it's going to go? When literally the entire existence of the United
States relied on the winds blowing in New York on some night in 17, whatever it was.
So if the world is so unpredictable in the future, where should we be putting our time,
unpredictable in the future, where should we be putting our time, attention? How should we be setting goals? Should we be visioning goals we even want? Or does none of that matter?
I think so. I've always been a financial writer. And what bothered me for a long time,
still does, is how bad we are at predicting what's going to happen next.
Right. And there's always analysts.
When's the next recession? When's the stock market going to fall? Nobody has a clue.
We keep doing it as we always have, but no one has any ability to do it consistently.
So there's two things you can do with that.
One is just become a fatalist and say, no one knows what the hell is going to happen.
Nobody knows anything.
The other is, let's focus our attention on the behaviors that never change.
What were people doing 100 years ago, 500 years ago?
Okay, let's focus on those things
because we know they're gonna be doing them in our future.
What are those main behaviors that never change?
Like how people respond to greed and fear and risk,
how people are so attracted to stories and narratives,
people's tribal affiliations.
Like those have never changed.
And if you're a student of history,
you can read about what was going on 500 years
ago. And what will shock you is how many of those things you're like, oh, we still do that today.
So when you find that, you're like, okay, well, that's what we need to focus on for the future.
I think it's true in your individual life as well. I read this shocking thing just this morning,
and this is going to go in a direction that nobody probably saw this coming. The single best
metric for whether you are going to cheat on your spouse is how many
people you slept with before you got married.
Oh, man.
Those behaviors don't change.
Wow.
If you were constantly sleeping with somebody else every week before you got married, really
good chance you're not going to be able to shed that behavior in the future after you
get married and vice versa.
And I think that is applicable.
That idea is applicable to so many things in life. Interesting. So when you're looking at your own behavior, who have you always been? What have
you always done? Good chance you're not going to get rid of that kind of behavior. What should we
be worried about within ourselves or the people around us when it comes to money and opportunities?
Should we be worried more about people's desire for power and greed or
people's envy? Or what are the things that we should be concerned about, the emotions from the
past that keep coming up today? I think the most dangerous trait in money, whether it's saving or
investing, is FOMO, fear of missing out. It's if you are susceptible to watching your neighbors or your friends or your coworkers get rich, and that just makes you boil with envy. And even if it doesn't feel like
envy, you see it and you say, I need that as well. That is so dangerous for two reasons.
One, if you watch someone getting rich fast, there's a very good chance that it's not sustainable,
that there's going to be a reversion of the mean, and your friend who made 10,000% in Bitcoin, you're not going to be able to repeat that.
So if you chase that after the fact, you're in trouble.
You're going to lose it.
The second thing is how... Fake is probably the wrong word because I think it's innocent,
but people put their best foot forward. So what they are showing you is usually not indicative
of what it is. In college, I was a valet here in Los Angeles and it always stunned me that when people
would come into the hotel I worked driving a Ferrari, a Lamborghini, a Bentley, when
you get to know some of these people, some of them were actually not that successful.
They were like a law firm associate who spent half their paycheck on a Porsche lease.
Wow.
And so, the fake it till you make it idea is so powerful in America
that if you see, oh, that guy's driving a nice truck, I need to go get one too.
Because I'm just the smartest. I work just as hard as that guy. That's really dangerous because
you're not chasing their success. You're chasing their fakeness. Why is that in so many of us
where people feel like they need to go in debt, overspend to try to impress the people that don't even care about them?
I think it's very true that people are naturally wired for status and not for happiness.
Really?
You don't, you're like your inner soul, like your evolution does not want you to be happy,
so to speak.
It wants you to be successful.
Why is that?
Because that's what's going to gain the attention of potential spouses, male or female. It doesn't matter who it is. It's a competition for resources
so that you can climb the ladder to gain the higher social status, to gain the better wife,
the better husband, the better friends, whoever it might be. It's all a competition.
And so that's why no matter how rich society gets, I think it'll never be like that.
It will never get rid of that.
Did you ever struggle with this?
I did, absolutely.
I don't know if I struggled, but definitely when I was in my late teens and early 20s,
I wanted to be the guy with the mansion and the Bentley and the yacht.
I think every 19-year-old does.
I think part of the reason is because when you're 19, at least for myself, I had no wisdom
to impart.
I had no knowledge. I had
no skills to give an employer. I didn't know how to love a woman. I didn't know anything.
So when you have nothing to offer the world, I think it's natural to be like, well, maybe they
can look at my car and they'll admire me for that. I think as you get older, at least for me, it's
been, I don't care if you like my car, but I, at least for some people,
if there's wisdom, I can impart a skill that I can part communicate more effectively. I hope that
the small people who I really want to love me, respect me for that. And not because of the house
I live in or the car that I drive. So I think when you're young and you don't have any of those
skills to put forth, it's very natural to just say like, I want the Bentley. It's all you have to offer the world. Have you had any concerns internally where you saw this
greed, envy, power struggle inside of you come out as you gained more fame, status, and money
from your last few years with the books? I think I've always from a young age been able to
suppress that. I don't think it's something that I learned or it? I think I've always, from a young age, been able to suppress that.
Really?
I don't think it's something that I learned,
but I've always, since I was a kid,
I've always been the kind of person who it's like,
you know, when I was 10 years old,
I had like two really good friends, but that was it.
And as an adult, I feel like that too.
I feel like the only people whose love I care about
is my wife, my kids, and my parents,
and maybe like two friends.
And you don't need a big house to impress them.
No, no, because they love me for things that have nothing to do with the house.
They love me before the house.
If you're never around, they don't care about the big house.
And I think I've always been like that.
But I think other people, it's not a character flaw,
but their personality is I need 100 people to love me.
Right.
And I think there's nothing wrong with that,
but everyone's wired a little bit differently.
But because my need for love
is contained to six people or whatever,
I don't have this desire to go out
and show off to any degree.
I would say once in a while,
I'll get, ooh, like, what if we had that car?
It looks like a nice car.
One thing that I've done on occasion
is when I'm traveling and I rent a car,
most car companies, you can rent really nice cars. They have some cars parked in the back. And every time I occasion is when I'm traveling and I rent a car, most car companies,
you can rent really nice cars.
They have some cars parked in the back.
And every time I do it, I'm like, oh, this will be fun.
We're going to rent a Porsche now.
I get it in and I'm like.
It's not comfortable.
It's not that big.
And it's great to have that realization.
To like, you don't need to dream about something that's great if you experience it.
Now, I would say here that I don't want that comment
to come off as like, oh, Morgan's a miser
and he wants you to sleep in a burlap sack.
Like there are material things in life
that can make you very happy,
that I enjoy, that you will enjoy.
You know, there are people who are like, none of it matters,
live in a studio apartment and drive an old Buick.
And I'm like, no, that's not who I am,
but I think you have to realize the limit
of what it's actually going to do for your
happiness.
How much to success and money is around luck?
I think the more success and the more money, the more that luck played a role with no
exceptions.
And it's not to say that people who have extreme wealth or success were not smart,
hardworking, industrious.
Of course, they were all those
things. But the higher you get, you can say it approaches 90% luck, 10% skill. For everybody,
there's no exceptions. And even if you say something so simple about Steve Jobs was born
in the United States in the middle of the 20th century, are we going to pretend that if Steve
Jobs was born in Cameroon in 1650, he would have
been as successful as it was? Of course not. So like, even just like the very broad macro luck
of what's involved, it's huge. Now it's always when luck and an incredible amount of skill
meets at the same time. But I think there are a lot of people in the world, a lot of people in
the world who are just as creative as Steve Jobs,
just as driven as Bill Gates, just as motivated as Mark Zuckerberg. But if they don't meet some incredible stroke of luck in their life, they're going to have a middling level of success.
Right.
I think that's always the case. So I don't think it's black and white. All of those people who
are very successful are ridiculously talented at their things, but it's easy to overlook the role.
Right, right.
Timing, the people around them, the opportunities, season of life, all those things.
Did you predict the success of your book?
No.
Did you think this is going to do millions of copies or what if it does this?
Not in a thousand years.
And to show that there's no false humility,
the first print run was 5,000 copies.
Wow.
Because that's all we thought it would sell.
So we're obviously not going to print 5,000 copies if we knew it was going to sell 4 million.
Like the first year was a disaster
of trying to print copies to keep up with it,
which is a big problem to have.
It's a good problem to have, but it's a real problem.
So never in a million years did I think it would do this or did the publisher or did anyone else. And I think even looking back
in hindsight, it could not have been predicted. I don't think anyone could have seen it coming,
even the people who read it before it was published. Even if they said, oh, great book,
was not this is going to become one of the best selling investment books of all time.
Nobody saw that, including me.
That's amazing.
What was your investment strategy like before having that much money versus now
passive income coming every single week now in abundance?
Hasn't changed one iota, not in the slightest.
There's more zeros, but it's the same exact allocation.
What is that strategy for you?
To me, I keep it as painfully simple as I possibly can.
So my entire net worth is a house, cash, Vanguard index funds, and shares of Markel where I'm
on the board of directors.
And that's it.
That's it.
There's nothing else.
So most of it's in index funds.
Yeah.
Almost all the stocks that I own are in index funds.
The rest is cash.
Cash.
Or like some treasury bonds.
I consider that trash. But that's trash. Cash is like some treasury bonds. I consider that trash.
But that's trash. Cash is trash right now, right? Freudian slip. But when you start seeing those
zeros add up when you have cash, do you think about, well, why don't I just buy a nice new
car for myself? What's the harm? Or why don't I go take more luxurious trips? Or why don't I buy
something for my family? Or do you think about
that or investing in other riskier things? So I would say we have, I mean, to be blunt,
if you looked at our annual spending pre and post book, it's increased threefold,
something like that. So it's not that we haven't spent any of it, but we still have a very, very,
very high savings rate. To the extent that we have spent more money, it's all on things that are going to actually improve our life that have no show off potential.
Health.
So family vacations. We're not doing it to show off for other people, saving time,
that kind of thing. We've done a lot on the interior of our house because that's what we
benefit from, not the exterior of our house that people see, drive the same car and whatnot. So,
you know, things have gotten better, like
materially better for us. Even if I think it's almost entirely things that are just making us
happy rather than showing off to others. What has gotten worse for you since making more money?
That's a good question. I think some idea of, can I keep this going?
Look, I think if all of this ended tomorrow, I think I'd actually be okay.
Like psychologically.
It might hurt for a while,
but I actually think I would be okay.
I don't expect this to last forever.
And I think being an author
is very much like an athlete
where you might have a couple good years,
but you're not going to have 30 good years.
That's just usually not how it works.
Unless you're John Grisham or something like that.
It's pretty rare.
So I think I need to keep myself
psychologically prepared for this to end. But there is that thing of like, of course,
I want it to keep going. So when you want it to keep going, but you need to be realistic about
the odds of that continuing, I think that's something where it's like, look, if you have
some level of success, great, amazing. But there is a first world problem of like, look, someday
this is going to decline. And that might sting a little bit.
This is a great quote from Will Smith I use in the book.
He says, gaining fame is the best feeling in the world.
Being famous is okay.
And losing fame is pain like you've never experienced.
Really?
Because what people like is the elevator right up.
It's the change in circumstances.
It's not being famous.
It's gaining fame. And I think money is the elevator right up. It's the change in circumstances. It's not being famous. It's gaining fame. And I think money is the same. Like being rich is okay. Gaining money is incredible.
So let's look at someone who has $10 million. Does having $10 million make them happy? Like
maybe a little bit. But what really was a thrill that they loved was going from $1 million to $10
million. That elevator right up was incredible. Now, when was going from 1 million to 10 million. That elevator
ride up was incredible. Now, when you go from 10 million back to a million, you need a therapist
as soon as possible. Wow. Why is it so painful to lose, even if you still have a lot of money?
From 10 million to 1 million, that's still a lot of money in the bank, but why is it so
hard for people to lose even 10% and start changing their behaviors and habits around how
they even got there. I think it becomes part of your identity. Fame and money is like this.
In any time in your life where you can say, I am a blank, no matter what comes after that,
it's your identity. So even if you're not saying this to other people, but in your head, you say,
I am a rich person. Even if, again, you're not saying that, but in your head, that's what you are.
And now because your net worth goes down, you start wondering, like, am I anymore?
Like, am I the person who I thought I was? Or if you said, I am a successful entrepreneur,
if that's the bug you have in your head, and then you have a really bad year,
you start questioning that. And anytime in life where you have to question your identity,
it sucks. It's really painful. What can someone do in that time when things are fluctuating up
and down to hold on to an identity and values that they are a good and enough as a person of
who they are versus their net worth? I think it's really important if you have
any kind of success in life that your your identity was formed before that success and to the extent that it changed with wealth or fame like that's what's
dangerous so i i hope my my wife would say i'm confident she would say this that i'm the exact
same person that i was five years ago hopefully i'm a little bit more mature but it hasn't changed
anything material about my personality and how i treat her and how I treat my kids. If it did, that's what's going to get stung on the way down. I heard the story once that
ancient Roman soldiers, when they came home from battle and they're full of hubris and they're just
like, we're the champion warriors. And they would march through the city as a welcome home parade.
They would hire somebody to walk behind them and whisper in their ears, you are just a man.
You're not a hero.
You're not, you're just a man.
And I think that like forced humility or like going out of your way to shove humility in your face is absolutely critical for everybody.
Like forget the rich and famous.
Everybody needs to remind themselves that they're just a person.
And this is where I think having kids, young kids, is so helpful.
Because it doesn't matter how many books I've sold, my daughter will be like, I'm out of juice.
Get me more juice.
Throwing up on you or whatever.
Throwing up on you.
Nothing that matters to them.
And that's so healthy to see.
Wow.
How many kids do you have?
Two.
Four and eight.
healthy to see. Wow. How many kids do you have? Two, four and eight. What have you learned as a, as a father around making money and ensuring that you can still raise good kids? I've gone,
my thoughts on this are not fully formed because something I'm still grappling with,
since my kids are only four and eight, like we're not talking about like, you know, buying them cars
or whatever. So I'm still, I'm still trying to form my thoughts on this.
So I talked to someone the other day who was, he's the child of a billionaire and grew up when his dad was a billionaire. And he had the most balanced, thoughtful, wise view on money that I
ever heard, which was, and he lived the high life, private jets, mansions, go on down the list.
And it did not ruin him or his siblings.
And he said it was because his parents never made that big of a deal about money.
And they went out of their way to make sure that their kids knew that just because they
have more money than other people, they are not better than them.
To value people based off of their intelligence, their kindness, their empathy, not on the
square footage of their house.
And I think that's very hard to do. Their parents did a ridiculously good job, but
your kids are going to learn your values, not your spending habits. You know, they may get
accustomed to some level of spending and that can be dangerous. This is not black and white,
but I think mostly they're going to learn your values. And the point that he made was
whenever you see a rich, spoiled kid, a kid who is not
only not only has a lot of money, but he's just a brat, just a jerk.
That's not because the parents were giving him money.
It's because the parents did a really good job teaching him values.
And so I think that's I go back and forth between this idea of if you want to raise
well-balanced kids, don't give them money.
Don't spoil them. Versus actually,
we can give them a great material life if we are going out of our way to make sure that values are
first. I go back and forth on this because I think it's just easier said than done. When you say that,
you're like, oh, great. That sounds, how do you actually do it? How do you actually do this?
I also think there's a thing that's really important that it's very kid specific. So I
make this point that if Bill Gates or Elon Musk or Mark Zuckerberg,
if they inherited a billion dollars at age 18,
it would have not slowed them down at all.
They were so ambitious, irrespective of money.
But if I inherited a billion dollars at 18,
I'd be a disaster.
Like most people need to be motivated
by the fear of not making it.
And if you tell your kids from a young age,
you're always going to make it.
I'm always going to shovel money at you. And they don't have that fear. That's a dangerous thing.
Interesting. So there's a balance there. I think I've heard you talk about how, you know,
most athletes go bankrupt, you know, within a few years after their retirement, even though they
have a ton of money. And then there's also lottery winners that commit suicide
or go through depression or lose all their money within a few years after, you know,
gaining the lottery. What is it about people that lose their money versus people that
get a lot of money and learn how to grow it and maintain it?
I think getting rich and staying rich are two completely different skills. And that is what is
like so often overlooked because we want to think of just money as one skill, like getting rich as one skill, but
the skill to make a lot of money versus holding onto it for a generation or more is totally
different. And I think the best way to explain it is like getting rich requires being an optimist
and taking a chance and being optimistic in yourself, swinging for the fences.
Staying rich is the opposite. It's a completely contradictory skill where you need
to be like pessimistic and paranoid. Really?
About, yeah. So being optimistic and pessimistic at the same time and getting those to coexist
is so difficult and not a lot of people can do it. And you see these in statistics,
like the Forbes list of billionaires,
there's like 70% turnover every decade. Really?
Not from people dying, but from people being at the top and then falling out.
Are they taking too much risk at that point? I think that's the biggest. That's not the only point, but that's the biggest, is the kind of personality that you need-
To get there. To become a deca-billionaire
is not the kind of personality that's going to say, okay, that's enough. Let's cash out and put everything in municipal bonds.
They're not going to do that. I've said this for years.
It's the rush of growth, right? It's like the rush, the high that you see growing.
I said this for years. I think Elon Musk, it's one of two outcomes. He's either going to become
a trillionaire or go bankrupt. And honestly, I'm spitballing here, but I think it's 50-50.
Didn't you see his interview he recently did?
Yes.
I think it was yesterday.
It was ridiculous.
Where he was like, let's see where the chips fall.
Yeah.
Where it's like $44 billion are invested. Maybe it all goes bankrupt.
Right.
He said, let's see where the chips fall.
It's pretty astounding.
That is, that's ballsy, right?
But here's the thing. Of course it's ballsy. He's trying to go to Mars. Of course he's ballsy.
He's willing to risk $44 billion in order to get...
I mean, it's just crazy, right?
I mean, he...
I might be getting these numbers slightly off, but when he sold his first company in
the 1990s, when he cashed out of PayPal, I think he had like $300 million.
And he took like $295 million of it and invested in Tesla and SpaceX.
Yeah, yeah.
Like almost all of it.
And the odds that both of those companies would go out of business were probably 99%.
He would probably agree with those odds.
The kind of person who has that mentality.
Like if I at age 30 cashed out $300 million,
I probably would have put it in muni bonds and gone to the beach.
$290 is in the bonds and $10 million maybe I'll play a little.
Right. So that's my personality.
His is not like that.
Same with Bill Gates, Steve Jobs, all these people.
You know, whenever they make money, it's all, they cannot stop. And I so admire that type A personality,
even if it's not me. It's more of like a game for them. Yeah. It's almost like he's okay with
being broke because he knows he can make money again. I think all those people, Jeff Bezos talks
about the regret minimization framework. What is that? Where his, he would, every big decision that
he makes, he imagines himself at age 100 on his deathbed,
and he wants to have as few regrets as possible. So he talks about when he started Amazon in 1993
or four, whatever it was, that he knew it was a very low chance it was going to work.
But he also knew that if he didn't try, he was going to regret it for life.
So if he tried it and it failed, he would not regret that. If he didn't try it,
he would regret it forever. Now, I would say back to myself, I don't have that personality.
I think I have the personality that if I quit my job, raised $10 million from friends and family,
start a business and it failed, I'd be crushed. I'd be crushed. I think so. I think it's fine.
I think if you just embrace the personality that you have, like I'm not a type A entrepreneur.
I really admire and I'm glad the people who exist. Yeah. There's a lot of pressure
to that too. Yeah. But back to our original point, that's the kind of personality that almost never
knows when to stop. Now, there are a couple of examples. Bill Gates is the best example,
I think, of someone who was able to take absolutely stratospheric risks and at the same time, on the other hand,
be very conservative in what he was doing financially.
So when he started Microsoft,
he's taking the biggest entrepreneurial swing
anyone's ever taken.
And at the same time, he ran Microsoft
so that they always had enough cash in the bank
to make payroll for one year with no revenue,
which is like the most conservative
way that you can run a business. And most entrepreneurs, if they have the balls to take
that swing, are also going to manage the business so it's just hanging on by a loose thread. And
when you run it like that, you're eventually going to go bankrupt. And so that's why I think
it's rare when it occurs, but those are the people, that's why he's been so rich for 50 years now.
rare when it occurs, but those are the people, that's why he's been so rich for 50 years now.
Crazy. So what I'm hearing you say in this is that there's a different skill between getting money and keeping money. And if we don't know or learn the skill on how to get money and it's
handed to us through inheritance or quickly in a certain way or winning the lottery,
imperdence or quickly in a certain way or winning the lottery, chances of keeping money are very slim. Yeah. I think the easier it was to make, the easier it's going to be to lose, the more
likely you are to lose it. Interesting. I mean, it's similar when you go to Vegas and you're
playing with house money. It's money you just want. Keep going. That money has no worth to you,
no value. So you can throw that around forever. But if you work, if you're digging ditches, that money is valuable to you.
There is literal sweat equity in it.
Is it more because you realize, oh, I spent 10 years of my time to make this money.
So I need to make sure that I value this money because that money is directly related to my life.
Yeah.
I mean, at Vegas, when it is house money, it means nothing to you.
If you lose it all, like I didn't earn, I didn't put anything into making that money to my life. Yeah. I mean, at Vegas, when it is house money, it means nothing to you. If you lose it all, like I didn't, I didn't earn, I didn't put anything into making that
money to begin with.
But if you've been building a business for 10 years, that business is your baby.
And the money is, you know, what that baby is spitting off.
It becomes so meaningful to you.
What else did you learn in Same As Ever, this new book, A Guide To What Never Changes, that really shocked you or surprised you? I think what's always blown me away,
that is one of the chapters in the book, is the power of storytelling,
where the person who has the right answer doesn't necessarily win. The person who
says the accurate thing doesn't necessarily win. The person who tells the best story
and the story that people want to hear is a person that people line up behind and they're like, yep, this is my guy. You see it in politics
all the time when politicians can propose really bad policies, but if it's what people want to hear,
that's the one who's winning. And the policy wonk who's like, well, according to the data,
we should do it. That politician is never going to win. It's a person who pounds the table who's
going to win every time on both parties. It doesn't matter who it's from.
Barack Obama, very charismatic. Trump, very good storyteller. Like on both sides, that's always
who's going to win. But I think you see that in almost every endeavor. In business, in media,
the best story always wins. I use the example of the book of Ken Burns, who makes these
documentaries about history.
He's the best documentarian who's ever lived.
And he'll make a documentary about the Civil War.
It came out in 1990.
More Americans watched it that year than watched the Super Bowl.
Wow.
And this was for the Civil War.
This is not a new topic.
Everybody knows how it ends.
Everyone knows what happened.
They know the story. But he told such a captivating story that you will
sit there it's a 14-hour documentary and like a hundred million americans watched all of it
and ken burns has talked about what is so powerful in a documentary that's easy to overlook is the
background music and he said that he will literally edit the script so that a certain beat in the
background music will match up with a certain word and the timing the timing of it so that a certain beat in the background music will match up with a certain word.
And... The timing of it.
The timing of it.
So that when this powerful word is spoken by the narrator, boom, there's this beat in
the background music to catch your attention.
Probably also what's visually on the screen at the same time too.
Like all of it, creating that emotional connection, reaction.
Yeah.
So here's the thing.
Is Ken Burns the best historian?
No.
Is he finding new information
that we didn't know about the Civil War? By and large, no. He is the best storyteller that's
ever existed. And because of that, he's the most successful historian who's ever existed.
He's telling the story of the past better than anyone else.
Better than anyone else, even if all this information is already known. And all of his
documentaries, World War II, Vietnam, the Great Depression, all these big events in American
history, every single one of his documentaries, you know how the story ends. And yet it is utterly
captivating. So it sounds like from what you've learned here, the best story wins. How do we
learn to tell better stories if we're shy and introverted? We don't have confidence. We don't
communicate well. How do we tell better stories? One thing I've learned as a writer is just the
power of getting to the point. And it's easy to underestimate how short people's attention
spans are. Whether you're having a casual conversation or writing an email or writing
a text, like what is your point? Say that point and then be done. Mark Twain has this quote where
he says, kids tell the best, kids have the best information because they tell you everything they
know and then they stop. Whereas adults will be like, well, let me stretch my legs and tell you a backstory that's going to
ramble and go down all these rabbit holes. So getting to the point is really critical
in storytelling. Is that what Ken Burns did though? It sounds like he was creating more
of an experiential... Well, here's what's interesting. Even for Ken Burns in a 14-hour
documentary, not a single word is wasted. It's always interesting.
It's intentional.
It's intentional.
So there are a lot of 100-page books that are 90 pages too long.
There are also 1,000-page books in which every single word needed to be there.
And so brevity doesn't mean short.
It just means that every line you're like, oh, oh, oh, you're always captivated by what
is there.
It's getting rid of the fluff and getting to the point. So at every moment in Ken Burns' documentary,
there is a point and he is telling you about it. And when he's done with that point,
he moves on to the next point. Wow. You talk about a chapter about
competitive advantages, how eventually most of them die. What does that mean?
I mean, there are very few sustainable competitive advantages. And there are some
things in your personal life or in business where
for a temporary moment, you have this incredible edge.
Give me an example.
But it has a shelf life.
I mean, I'll tell you what happens to a lot of founders.
They are very good at building a product.
And that's why early on, they build a successful company.
Or maybe they're good at raising money.
They're good at raising money.
But let's say they're great engineers and they build this incredible product that people want and it's a successful startup. And we have
this competitive advantage. And then the company grows. Now that the company has grown and they're
a CEO, they need to be an expert at HR. They need to be an expert at legal. They need to be an expert
at marketing and they're probably not. Manage people. So the skill that they had in building
this product is not what you need to grow the company. Perfect example of this, Uber.
building this product is not what you need to grow the company. Perfect example of this, Uber.
Travis Kalanick. No one else in the world could have built Uber from day one and built it into the product that he did because he was so ambitious. He was so just, everyone get the
hell out of my way. I'm going to build this. There was no worse CEO for Uber once it became
a good company. And so that's an extreme example, but that happens a lot with competitive advantages.
It's the same between getting money and keeping money.
Exactly.
And some people can do it.
Bill Gates ran Microsoft for 35 years.
Started and built it and maintained it, yeah.
But it's pretty rare.
So I think a lot of companies are like that.
And a lot of companies don't know it
because the CEO, their ego and pride
is wrapped up into, I'm the leader of this company.
And they can't identify when they need somebody else.
This is my baby, I found this yellow stuff. Yeah. There is an alternative
history. I'm not confident that this would have been true, even if we could have a time machine
and figure this out. But let's say Steve Jobs had not died in 2011, and he was still the CEO
of Apple today. I actually think there's an argument to make that Tim Cook was the leader
that Apple needed for the last 10 years. That rather than the crazy visionary genius that Jobs was,
they needed someone who was just going to keep the trains on time,
as Tim Cook was.
Wow.
So you could even say for that, that...
Even with Steve Jobs' more humility
in the last kind of five to eight years
with knowing that he had hurt people in the past
and he had this illness,
he was starting to become more of like compassionate or at least what it looked like that, right? I still think now this is what made
Apple successful. So this is not a flaw, but what made it successful is his ability to say,
no, we're doing it my way. Like not the regulator's way, not the number geeks way,
we're doing it my way. Yeah. I don't care what you think, how you feel, it doesn't matter.
That's what made it successful. But I think you could argue that as Apple became a $3 trillion
company, that what they
really needed was an operator like Tim Cook.
Yes.
So even in that example, like what made you successful to begin with, at some point you
might have to let go of it.
Wow.
Yeah, that's crazy.
I think it's true for me and you too.
Yes.
What made you, what brought you and I to this level might not be the skill that we need
to get us over the next 10 years.
What is that thing for you that you think is going to need to get you over the hump for 10 more years?
I think when I was a young writer building an audience, I could take a lot more risks
because people were more forgiving.
And so for a lot of my early days, I was really experimenting with different voices, different
formats, different, what if I write this way or that way?
I think if I did that now, it would have much more brand damage than it did back then. People were way more forgiving back
then. Because they're used to how you write now and they want to see that same style. Yes, they
want a consistent product. The best definition of brand is consistent. And so when you don't have a
brand, you can just throw things at the wall and see how it works. When you have a brand, you can't.
And I think there are a lot of authors and artists, musicians who will do that. Now, some of them pulled off very successfully.
Taylor Swift went from country to pop flawlessly. But other people, I'm trying to think of a
musician. Oh, you know what a good example of this? Offspring. The best like punk band back in the
80s and 90s. And then they became pop. And I think 80% of the fans were like,
not for me, not for me. So I think that experimentation that made you successful
can really hurt you if you're not careful about it. Wow. So what is your fear moving forward with
this book, other books you're going to write? Do you have any fears or insecurities around
the future of your work?
I think I've always admired, and I write about this the same as ever, I've always admired people
who quit while they're ahead. People who say, look, I've reached heights that I never thought
I would, and I have a lot more opportunity in front of me, but I've had enough. And to me,
the best example of that was Jerry Seinfeld. Like the absolute top of his game
in 1998, 1999, NBC offered him a hundred million dollars to him personally for one more season.
And he said, no, no, we've had enough. The other recent example is Cameron Diaz,
who a lot of people don't even know us, but she doesn't act anymore.
Crazy to me.
And I think she basically said, she's like, I achieved everything I wanted to, like I'm done.
I'm ready to move on to the next phase of my life.
You know what?
The other person I heard recently, Freddie Prinze Jr., is now a race car driver.
He just said, I've achieved everything I wanted to in acting.
I'm going to move to something else.
And I think you would contrast that with people who hang on well past their welcome.
The best example of this is The Simpsons, which was the greatest show in the 80s and
90s.
My childhood was
my childhood
it was all so good
they still make new episodes
and from what I understand
they suck
really
so that's what's sad
they're hanging on
they're hanging on way too long
compare that to Seinfeld
you can imagine a world
in which Seinfeld
held on for another 10 years
and the show just got sloppy
same with Friends I guess
yeah
Friends stopped after
they stopped
they quit
when it was still great they were at the height height. Yes. So I really hope I can
do that. I hope I don't overstay my way. Man, it's kind of sad, but what's the...
Ted Lasso? I don't know if you watched that show. Three seasons, done. I'm sad.
Sad. Because I'm like, this is such a good show. If you're a producer and you want to leave your audience with one feeling,
it's sadness that it's over.
I think that's kind of hard to swallow, but I think it's true.
Especially when it's like you have a big community, you can make more money,
you can inspire and reach more people, and you just cut it off.
Yes.
Is that a good thing to diminish your potential?
Yes.
I think it's going to leave you,
the artist, the writer, the producer happier that you're going to look back and be like,
I achieved something great versus looking back and saying, at one point I achieved something great,
but then reality caught up to me and I got forced out rather than leaving on my own terms.
I saw, imagine Jerry Seinfeld quitting on his own terms versus getting canceled 10 years later
and what that would have done to his identity.
Or just people not watching him anymore, not caring.
Yeah.
So I think going out on your own terms.
Dave Chappelle is similar too.
It's less about quitting on top than it is leaving on your terms.
Interesting.
So what is that?
How does that relate to you?
What do you think?
I kind of have a plan for this, that when I write another book
at some point in the future, that's already kind of planned out. I might say like, that's it. I'm
done. Really? I'm totally fine with that. And I think- You might be three and done. Yeah. Yeah.
Really? And I want to go out of my way, therefore, to be like, my identity is not as an author.
It's my profession and it's a passion, but my identity is father, husband, friend.
That's my identity.
Wow.
And that I'm never going to quit.
But since that's my identity, I'm fine leaving everything else on the table.
So what's your purpose?
Father, husband, friend.
That's it.
That's amazing.
And it really, I know it's kind of cliche to say that, but what does your career matter
if you don't know your kids?
But isn't there a world where you could have both?
You could have great intimacy and relationship with your partner, your kids, your friends,
and show up fully present and have time, but also have a different purpose where you use
your talents and skills to serve people, your community, or a large group or a small group.
Yeah.
And I think someone like Seinfeld did that.
He quit the show, but he still did stand-up.
He started another show, Comedians in Cars Getting Coffee.
So he's still doing his thing.
Right, right, right.
But it's important at the top to be like, for this thing, I'm done.
So you might write one other book and be done.
I don't think there will be a world in which I'm definitely writing another book.
But will I write 10 more books?
I don't think so.
And I think I'm actually like really proud of that.
Now, I really admire someone like John Grisham who's written 70 books or whatever.
That's like, I'm glad these people exist.
But I think when I look back at my life, I think I'd be really happy and content being like,
I had this thing.
I gave it my all.
I quit on my terms.
And then I devoted my life to what my purpose was. my all, I quit on my terms, and then I devoted
my life to what my purpose was. And I can't imagine a world in which I'm never writing,
but doing it full blast 10 out of 10, I think is a limited series for me.
Right. You're freelancing or doing it on your own terms or your blog or for New York Times once in
a while or whatever it is you want to write, I guess. Right. That's kind of the vision for you in the next 10 years, it sounds like.
I remember seeing Liz Gilbert.
I don't know if you're familiar with Liz Gilbert, Eat, Pray, Love.
Yeah.
And I can't remember if it was a TED Talk or some video where she talked about how in
her mind she realized her biggest hit was most likely behind her.
Yeah.
You know, selling another book with 10, 20 million copies
in the future is highly unlikely.
And how to wrap her mind around that, you know.
How do people train themselves to get successful
and realize that success is not always going to keep going until you die?
Well, I'll say for me, I think that's almost certainly true with psychology money.
I mean, I think the odds that I surpass that are very low.
They're not zero, but they're very low.
I think I've come to terms with it.
And I think if you can say, look, if that's your biggest problem in your career is that
you are ultra successful when you're young, like cry me a river, you're going to be just
fine.
But it can kind of sting.
But a lot of people who get famous or rich or successful when they're young
have really messed up adult lives.
Yes.
Child actors, stars, you know.
Michael Jackson, famous since age five.
And you look at his life, it's a complete disaster.
Yeah.
And I think a lot of childhood celebrities are like that.
If from the time you were a child, every person, including adults,
bow to you and treat you differently.
I think that is a form of mental illness that you will never, never... I'm sure there are
counter examples to this, but not many. It's a really tough thing. And so I think if your identity
is not your career, I think I'd go out of my way to do that. And it's also possible that once I try
to step back, I realize it hurts more than
I thought. My dad was a doctor for 25 years, retired, and about six months later said,
I want to go back part-time and in a different form of medicine. But he said being a doctor was
his identity. And when he retired and he woke up the next morning and said, I'm not a doctor
anymore, he said, I don't like this. So I think it's possible that this
vision I have of pulling back is going to be much easier said than done.
Yeah. And I think also you get a lot of value after creating something that impacts and inspires
others. So if you stop that and you just focused on your immediate family only,
there might be limited joy to that too, right?
Yes, absolutely. So it's important. But also like what, if I think about what actually gives me a lot of joy in life, it's, it's my family and friends. Like that's really what it
is. Now I love writing. I love researching. I genuinely do. It doesn't feel like a job to me.
I genuinely love it, but it, it completely pales in comparison that I'd get from other things in
life, man. And there are so many people who I would look up to and consider heroes for their profession.
And you look at what that singular focus did to their personal life.
And again, I'm glad they exist, but I would never want it for myself.
Right, right.
And for virtually, like name any A-list business investor, celebrity, the devotion, the reason
they're successful is because they devoted 24-7 of their career.
Right, they're obsessed.
Which meant that they had no time for their kids or their spouse. So I wrote the other day among
the top 10 richest men in the world, there are a cumulative 13 divorces. And I think seven,
seven of the 10 have been divorced at least once. Now it's a small sample size. Like,
I don't know how much we're getting here, but I think there's truth to the fact that
they are successful because they put everything into their business, which came at the expense of everything else.
Yeah. Caring about others and being there and showing up and being available.
And talk about regret minimization. That would be mine, sitting on my deathbed and saying,
I don't know my kids because I was trying to make money.
Yeah. I got a billion dollars in the bank, but my kids don't love me.
Right.
I saw someone, I think in their 70s, maybe 80s, a successful business owner, probably worth a few hundred million.
I can't remember what his net worth was, but it was hundreds of millions.
And someone asked him, what is your definition of success?
And he said, my kids still wanting to spend time with me as an adult on their own will.
Not because I have money.
Not because they like you.
Because they like me.
They respect you. Because they like me. Yeah. I think
I would regret life if I had kids and they didn't want to hang out with me when they were adults.
Of course. Yeah. That your kids don't respect you and look up to you for your wisdom and your love
and your devotion, that kind of thing. Right. Totally. There's a quote from Warren Buffett
where he says, the definition of success is when the people who you want to love you do love you.
So if you look at it and you're like, I said earlier, I want my wife, my kids, my parents
to love me. If they do, I've checked nine out of the 10 boxes in life that I need. If they don't,
nothing else is going to matter. I'm excited about both your books,
but the most recent one, same as ever, A Guide to What Never Changes, will give you a lot of
insights on so many things in this
world. And I think people need to check this out. It's about a book of stories about what never
changes in a changing world. And I think people are always trying to predict the future, predict
how to plan better. But what you talked about is like really looking at history and seeing what
we've seen in the past can give us some insights,
but we're still, it's going to be very unpredictable in the future.
Always. There's a quote from Voltaire that I use at the beginning of the book, which is,
history never repeats itself, but man always does.
The specific events never repeat themselves, but behavior has always been the same and always will
be. And those key behaviors are what? How people respond to greed, risk, fear, and opportunity are the big ones. It's the exact same.
So when you look at the history of the stock market, read about what people were doing
during the crash of 1929, the feelings that they had, the fears that they had, exact same as they
would today. Hasn't changed one single bit. These are all just the caveman part of our brain responding to threats
and opportunities
that literally haven't changed
in millions of years.
This is just a core
of who we are.
That's what you saw
when COVID happened
as a different event,
but you saw
all the grocery store
toilet paper was sold out.
That hoarding
has been around forever.
It's the same like
whenever there's a hurricane coming,
if you live in one of those areas,
Pop-Tarts are gone in two seconds.
Pop-Tarts.
People love it. They're like, we're going to be locked in our house areas, Pop-Tarts are gone in two seconds. Pop-Tarts. People love it.
They're like, we're going to be locked in our house.
We need some like non-perishable cheap calories.
Pop-Tarts.
It's always a thing.
And it's almost just become like almost a meme of like hurricanes coming, Pop-Tart section
completely wiped out.
That's crazy.
There's all these weird things, but it's always been like that and I think it always will
be.
What else do we need to know about this?
Anything else that we've missed here today?
I think the biggest thing in both of my books, there's two grand takeaways from it. One is a
plea for humility that in your individual life and at the society level, stop pretending that
you know what's going to be in the future because you don't. I don't, you don't, nobody does.
The other is a plea to look inwards and realizing that the right financial solution,
the right career solution for you is going to be different than it is for me and vice versa.
Not because we disagree with each other, but because we're different people.
And so there is no one size fits all solution for almost anything in life. You have to spend a lot
of time looking in the mirror, so to speak, to figure out who you are and what you want and to
play the game that you're playing. Wow. What are you going to see in the mirror at the end of this year
when you reflect on any change you might need to make next year? I think I'll look in the mirror
and say, I gave it all that I had. I gave it my best shot. It wasn't always perfect. I didn't
always do the right thing, but I tried my damnedest and I'm pretty proud of that. And I think I also
realized this year that I probably went a little too hard.
It was probably too much.
I traveled too much.
I spoke at too many conferences.
I spent too much of time away from my kids.
Just on the flight down here this morning, I was looking at some old videos of my kids
from a year ago.
And every parent will relate to this.
I'm just utterly shocked at how much they've grown.
And then I'm like, well, how much was I gone in the last year during this period when they grew six inches and their voices changed and they're different people.
And it also made me kind of sad. So I think that it's a healthy realization to say, look,
I want to be ambitious in my career, but that was probably a little bit too much.
Gotcha. It's good lessons before I become a father in the future. It's good to know these
things. Same as ever, a guide to what never changes. Make sure you guys get a copy or two.
Give it to a friend.
Also, where can we follow you online
and how else can we support you?
Most of my time online is on Twitter,
for better or worse.
That's my drug of choice.
My handle is Morgan Housel.
That's my first and last name.
Cool.
I also have a budding,
aspiring podcast
called the Morgan Housel Podcast.
Still experimenting, playing around. I don't have a studio quite as grand podcast called the Morgan Housel Podcast. Still experimenting,
playing around. I don't have a studio quite as grand as this, Lewis. You don't need it.
You're doing a little bit better job than me, but I'm just still experimenting with it. But it's a
lot of fun. It's a lot of fun. That's good. That's good. We'll make sure to check that out and link
that up as well. I've got two final questions for you. Before I ask the final two questions,
I want to acknowledge you, Morgan, for your values.
Because I think a lot of people who become very successful, what looks like a lot of success overnight, which obviously was 17 plus years of doing something every single day, a lot of people seem to lose their values.
So I really acknowledge you for speaking back into that and making that really your foundation.
Thank you.
Being a good person, being kind to people, having humility, looking inwards, being a good husband
and father and a good friend. So I really acknowledge you for focusing on that as your
identity and not your success in your work. And when people ask me who I am, I say I'm a loving, passionate,
wise man, because that's who I want to be remembered as. That's who I want to be known as
by my friends and hopefully my peers and everyone too, right? And I'm not perfect all the time. I'm
sure people don't always say that about me, but that's who I want to be. And that's who I want to
show up as. Knowing who you want to be remembered as is really important. Yeah.
Buffett has this thing where he says, write your obituary and then live up to it.
What do I want people to say at my funeral?
It's kind of a weird thing to think about.
No one's going to say Morgan's house was this big and he had this many cars with this many horsepower.
What I want them to say is he was a good father.
He was a good husband.
He was a good friend.
He helped his community.
So how can I live my life up to that? So at my funeral, that's what they actually say.
They say all those things that are true. Yeah, that's beautiful. Well, I acknowledge you for
that. I think it's really cool that you're living this way with all this success coming your way.
Appreciate it. Thanks.
These two final questions. This is called the three truths. So imagine a hypothetical scenario.
You get to live as long as you want, but it's your last day on earth.
You get to accomplish or retire at any time and stop when you're ahead or keep going for
as long as you want.
And you accomplish all your wildest dreams and live the life you want personally, professionally.
But it's the last day on earth and you have to take all of your work with you.
So all your books, all your articles, every audio video conversation you've ever done is gone. It goes to the next place or
goes somewhere else. But you get to leave behind three lessons to the world. And this is all we
would have as your information or content. What would those three truths be for you?
One would be the luckier you are, the nicer you should be. There has to be a direct
correlation between those two. And I think most people are luckier than they know, and therefore
they should be nicer than they are, even if they're great, nice people. That would be one.
The second would be really think hard about the game that you are playing in life and realize
that the game that society tells you that you should want to play might not be the game that you are playing in life and realize that the game that society tells you that you
should want to play might not be the game that you want. And so society tells you that you want
to be rich and famous, that you want to live in the big house that you want to do. And maybe you
do. I'm not saying that those are bad things, but you really have to be introspective and say,
what is my game? Define the game that I'm playing and realizing that games are very different for other people the other would be um it's good to have people in life who you don't want to disappoint
it's good to have really close friends really close family that you want they are the ones
who are pushing you to be the best person that you can be and i think if you always have those
people in the back of your head with every action that you do,
okay, I'm making this decision.
Would it disappoint this person in my life
who I want to love me?
I think that's a really powerful motivator in life.
That's beautiful.
Those are great three truths.
I love that.
Final question, Morgan.
What is your definition of greatness?
Mine is waking up every morning
and doing whatever the hell you want with whomever you
want for as long as you want it's being independent and autonomous and for a lot for most people what
they want to do is wake up and do their best work the important thing is that you're doing it on
your terms without someone else telling you what to do or how to do it. Now, this doesn't mean everyone should be an entrepreneur, but I think the ability to be yourself is where almost everything great in life comes from,
both in your individual happiness, but also the amount of companies, innovations, everything good
in life came from someone who was doing it because they wanted to do it, not because somebody told
them to do it. So independence and autonomy is a really key aspect
of success and greatness. I hope today's episode inspired you on your journey towards greatness.
Make sure to check out the show notes in the description for a rundown of today's show with
all the important links. And if you want more inspiration from our world-class guests and
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And if no one has told you today, I want to remind you that you are loved, you are worthy,
and you matter. And now it's time to go out there and do something great.