The School of Greatness - Money Loves Speed, but Wealth Loves Time | Sharran Srivatsaa

Episode Date: September 2, 2026

The version of you who thinks debt is the enemy has never heard it explained this way. Sharran Srivatsaa went from dumpster-diving for food his first week of college to running Acquisition.com alongsi...de Alex and Layla Hormozi, and the money rules he lives by now would sound insane to the kid who once got mugged for $100 within seven hours of landing in America. He talks about the ratchet clause that quietly shrank a $47 million payout down to under $5 million, and why that single contract mistake sent him to business school and Wall Street to learn the language money is actually written in. You will hear why he thinks money loves speed but wealth loves time, why every goal needs an actual plan instead of a wish, and why the four money monsters (inflation, taxes, interruption, fees) are quietly eating your future more than any bad investment ever could. He also gets honest about losing a million dollars to a con artist who vanished three days after cashing his check, and the four questions he now asks before trusting anyone with his money again. This one will change how you think about your 401k, your credit card, and the number you have been waiting to hit before you finally feel free. Press play and start rewriting your own rules about money today. Acquisition Sharran's Website Sharran's Youtube Instagram Facebook In this episode you will: Discover the “four goods” framework (good people, good intentions, good rationale, good contracts) for vetting any partner or deal before you sign Rewire the belief that debt is inherently bad and learn how to use it strategically to build financial freedom Climb Sharran's Wealth Ladder and Golden Stairways models to turn a first income stream into lasting, passive wealth Guard against the Four Money Monsters, inflation, taxes, interruption, and fees, that quietly erode your returns Apply the Past-Present-Future and Context-Issue-Risk-Steps frameworks to make sharper, faster money decisions For more information go to https://lewishowes.com/1975 More SOG episodes we think you’ll love! Get More From Lewis! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

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Starting point is 00:00:01 Everywhere I go, airports, events walking down the street, people stop me and say, Lewis, this show got me through one of the hardest seasons of my life. And it's one of the coolest things when people come up to me. So if you see me, please come up and say hi. And let me know how this show, the School of Greatness, has impacted you. It lights me up because our mission at Greatness Media is to impact 100 million lives every single week. So if today's conversation hits home for you, do me a favor and push the follow button right now. it means that the next conversation will be delivered to you and will find you exactly when you need it. Again, thank you so much for being here and listening to the School of Greatness.
Starting point is 00:00:38 Make sure to follow right now to stay up to date on the latest and greatest. When I first met Alex Formose, he was in the process of selling his business. And so in my first conversation with Alex, we talked for four hours. And he showed me everything. Eight years later, I'm the CEO of that business. Fastest way to get in great rapport with people is to give them the gift of going second and actually share on the money side because it's the most vulnerable thing and it allows you to get deeper in the conversation.
Starting point is 00:01:09 He's a CEO and managing partner of Acquisition.com alongside Alex and Leila Hermozy. Today's guest is Sharon Shribata. He's going to break down the laws of money and what you need to start thinking about right now to make money easier for you. What were the greatest lessons you learned about teaching tennis to billionaires and celebrities?
Starting point is 00:01:26 The amount of risk that we can take is based on how much pain we can handle as well. I think it's really sad that people are being taught that debt is bad. Everything runs on the access to money overall. So the fact that we have to go cut up our credit cards, that's like saying don't ever drive again.
Starting point is 00:01:46 What is the money framework you wish everyone knew sooner? I think it's evolved over time. In my 20s, I thought it was about... You grew up in... Not around the most wealth in the world, right? up without in kind of a middle, lower class environment financially. And I'm curious, now that you've been a part of multiple billion dollar companies, were the rules of money that you learned growing up much different than they are today? Were there certain rules that you thought
Starting point is 00:02:22 of that money is about one thing that now that you've learned is a much different thing? I think that's a natural evolution, right? Because money is tied so much to the environment that you're in. If you take someone that grew up middle class versus someone that grew up wealthy, why does the wealthy person believe that they can achieve more? Because they just see that other people have achieved more.
Starting point is 00:02:48 I think there's such an environmental effect to money overall. And I never realized that growing up. All I thought was the greatest thing would be for me to come to the U.S. And at some point make $100,000 a year. My dad sold his scooter to get me a plane ticket. My parents sold everything that they had to send me to the U.S.
Starting point is 00:03:10 And at the airport, I remember my dad telling me, it's like, hopefully one day when you're in the States, you can make $100,000 a year. That was the dream. That was the dream. That was the upper limit. That was like, you need to hit that. You've made it.
Starting point is 00:03:23 Yes. Yeah. And, but I also think there's some humility to that because you realize that the goal is not that far off. There is a line of sight to actually getting to that thing. And then once you get there, you see where the next mountain is. Sometimes we, I have friends who have this, hey, I need to have a $55 million net worth before I'm 55. And I go, you have a minimum wage job. You're so far removed from reality that you can't even see the next step in getting there. So yes, the dichotomy was
Starting point is 00:03:56 definitely there, but that was what my dad said to me before I stepped on that plan. belief system around money when you were growing up? That only that rich people are evil. That if you had money, you probably got it by some kind of scam. If your family was wealthy, then you were wealthy. Everyone else could never become wealthy again. If you had, you may win the lottery, but you should keep trying. But all of us were just destined for a work hard, be mediocre life.
Starting point is 00:04:30 Really? Who taught you those beliefs? I think it came from the general environment because that's all that's all that I saw. Really? And I saw my parents work so hard to make ends meet. And we lived in a one-bedroom apartment. I remember sleeping with my parents in the same bed
Starting point is 00:04:45 until I was 15 years old. And I knew no different life. And looking back, that feels strange, but that is the only life that you know. Yeah, it felt normal for you at the time, yeah. And how old were you when you moved to the U.S.? I was 16 when I came to the U.S. Wow. So how did your views around money change the moment you landed in the U.S. from India?
Starting point is 00:05:08 Tell you a crazy story. I landed in Chicago Air Airport and I had a ride that was supposed to pick me out. And I waited in the airport. It took one hour, two hour, three hours. This was before there were cell phones. And my name got called on the public address system. It says, Sharon Trevott's a police report to a white courtesy phone. So I was like, this is not fun on your first day in the U.S. So I go answer the phone and he says, hey, your ride, his car broke down. So he wants you to take a bus and meet him in Moline, Illinois. Wow. I had no idea where Moline, like an hour away?
Starting point is 00:05:47 Yeah. It's kind of far. Yeah, I've been there. So I was like, sure. So I grabbed my bag and I left the airport and I figured out where I needed to go, grab the bus, and I jumped on this bus to go to Moline, Illinois. Well, we were, it was supposed to be an hour, hour, a half away and hour goes by, two hours go by, three hours go by. Finally, it's dark and we pull
Starting point is 00:06:07 into a bus depot and I'm the only one on the bus. And the bus driver comes up to me and says, hey kid, where are you headed? And I said, Moldy in Illinois. And he goes, well, we are in lacrosse, Wisconsin. Oh, wow. So I'm in a completely different state. I don't know anything about the geography of where I am. He says, well, if I were you, I would get in, rest for the night, and figure out what you're going to do the next day. Wow. And I didn't have a lot of money. I had $100 in my pocket, maybe some loose change, tennis rackets in a bag. and that's it. So I grab my stuff and jump out of the bus. And out of nowhere, this guy jumped, this guy with the hoodie jumps on and pulls a knife on me. Wow. So this is seven hours
Starting point is 00:06:41 in the U.S. I get a knife pulled. You're 16. You're alone. I get my knife pulled on me. And he says, it's like, give me everything. So I just handed my bag and he starts to rummer through my stuff. And then he says, you're like the worst person I ever mugged. And I go, what do you mean? How many how many times do you do this? Then I was afraid from my life because the last thing I wanted was me bleed out in La Crosse, Wisconsin. My parents not know what had happened. So I pulled a $100 bill out of my wallet. I mean, and I said, he, I have $100.
Starting point is 00:07:10 And I'm trying to get to school. If I gave you this $100, would you give me $50 back? He looked at me weird. And he opened up his ratty wallet, and he dishes me out a $20, a $20, a $5, grabs $100 and walks away. And if you put me in that situation... He shortchained a few $5 bar.
Starting point is 00:07:30 But if you put me in that situation... situation today, I would not have tried to negotiate with their mother. Take the money. Take the money. Yeah. And I think that when you're put in tough situations, you start to figure out how to negotiate your way out of things. And I think that was the big mindset, which is, wow, if that was the lowest of low, I could go and I could still find a way to have a conversation human to human with somebody, because I knew that he didn't want to hurt me in any way. I think even in the tightest of money situations or the tithest of life situations, there's probably a conversation to be had. And that probably changed.
Starting point is 00:08:02 That was a low. That probably changed a lot of things. Interesting. So when did your beliefs around money start to change? Like how old were you? When do you start to notice that money wasn't like the root of all e-eable or people that had money were bad? When did that shift? When I graduated, I graduated from college with the computer science and math degree.
Starting point is 00:08:20 This was during the technology boom. And I was an early engineer in a startup. And we raised $27.5 million. and the company the company got bought for $550 million. And so I thought as an early employee, I was supposed to get a big fat stake, just shy of $50 million. Yeah.
Starting point is 00:08:40 And this was before we had mobile phones and apps, etc. So the only way you could check your balance was to go to a Bank of America ATM and hit receipt and it will tell you your balance. So we were supposed to get our wired that day, and I went and got my wire. And I looked at the account, and it was a whole zero off. I was like, this can't be right.
Starting point is 00:09:00 I thought I was going to get a lot more than this, and I would have made it. So I called the CEO of the business, and I said, could you help me understand why this says $4.97 million, not $47 million. He says, well, you have something called a ratchet. And a ratchet is a massive dilution
Starting point is 00:09:16 based on how this acquisition happened. All my rules around money changed when I realized that everything was a contract, everything was structural. If you did not speak the language of money, you're probably not going to make a lot of it. And that was the big shift for me. It was not a, did someone tell me something
Starting point is 00:09:36 or me see the world differently? I just realized that I got a 10x cram down on what I was going to get. And that was because of a contractual issue that I did not know how to read. And that was the entire reason why I decided to go to business school. The entire reason why I decided to go to Wall Street. just learned that thing because if I learned how the contractual aspects of money work,
Starting point is 00:10:00 because everything is a contract. And when you learn that, things get that significantly easy. Interesting. So how old were you when that exit happened? 21. 21. It's pretty young. Yeah. Man, so from 16 to 21, five years, you were, you know, had no money, 100 bucks into, I guess, a $5 million exit for you at the time, roughly. It's pretty good still. Yeah. Yeah. I got to pay off all my debt. buy my grandma house and then decide to be like, well, what am I going to do with my life? And so I spent five years traveling the world
Starting point is 00:10:32 and teaching tennis. And I got to- Tennis Pro or something or like on the tour or something? Yeah, I played pro tennis before. And then I did not know what I wanted to do with my life. So I was like, hey, I'll go travel and teach tennis. And I knew that money would last me for roughly five years. So I spent five years teaching tennis.
Starting point is 00:10:47 I was in the Caribbean, Dubai, and on Maui for five years. And taught tennis to Richard Branson, Al-Analdah, Bill and Mullen the Gates, Michael J. Fox. It was a fascinating experience. What were the greatest lessons you learned about teaching tennis to billionaires and celebrities? They are just like us.
Starting point is 00:11:07 When you get them to doing raw things, like working with their hands. Because on the tennis court with Richard Branson in Necker Island, I was better than him. He had paid me money to come teach him tennis. And I was going back and forth to them. I said, I have to ask this guy some advice. I'm here. I don't want to, but I don't want to be that guy. How do I actually? He's paying you. Actually, do you actually do this. And so I actually
Starting point is 00:11:33 asked him a question. I said, hey, you know, you've run so many companies. You've done, you've done so many different things. How do you make decisions? And in Branson's own way, without having a single line of advice, he tells you like four stories. I said, this is so unhelpful that you gave me all this advice in the form of stories. And net net, he said, if you don't have a framework for making decisions, you'll always get left behind. And that really stuck with me. And so I said, well, I need to come up with a framework for making decisions because you are the cumulative sum of all the decisions that you're made in your life. So if you don't have a framework for making the decisions, you probably should come up with once. I came up with a framework, which was understand the context,
Starting point is 00:12:18 isolate the issue, accept the risks, and map the next steps. And so if you take any decision that you have to make and say your team comes to you, and you say, hey, can we do this? You're like, hold on, back up. What are we talking about? Understand the context. The second, isolate the issue. So you want to do blank?
Starting point is 00:12:37 Third is, okay, if we did blank, we probably can't do A, B, and C, except the risks. And the fourth is map the next steps, which is, all right, so if we're going to do that, we should do A, B, C, right? And so now that's become a natural part of what I did. And so even though Branson gave me those four stories that were extremely unhelpful, at least it drove me down the path of saying I probably should have some kind of framework for making decisions so that I don't do dumb things. Right.
Starting point is 00:13:02 So after five years of teaching tennis, you'd already made, you know, millions before then. And then you were on the road kind of teaching tennis. When do you decide to get back into the business world again? Yeah. my mentor said to me, no one is going to hire a teaching pro. So you have to use the ultimate career switcher in the world, which is going to business school. And so I went to business school at Vanderbilt because they had a really clear path for going from Vanderbilt to Wall Street. So I got an MBA in Vanderbilt, and then I was an investment banker at Goldman Sachs and a Credit Suisse on Wall Street.
Starting point is 00:13:38 The craziest story was I had 39 one-on-one interviews to get the job. at Goldman. And this is not including dinners, lunches, informational interviews like Zerad. This was 39 one-on-one interviews to get a job at Goldman. And of those, the craziest interview of those was I walk into this managing partner's office. And this was when the great financial crisis was happening. And he walks in, frazzled with a briefcase and a, you know, a leathered notebook. And he sits down. He's like, you're a hot chat. I see hot shots like you all the time. He drops a notebook, he goes, that's my prospect list. Here, here, set me some appointments.
Starting point is 00:14:20 He pushes the book towards me, and I have no idea what to do. So I grabbed the book, I look at it and it has Lewis Howes and a phone number on it. I said, would you like me to call that? He goes, yeah, set me an appointment. And I said, sir, I don't want to misrepresent you. Could you give me a script so I can actually have this conversation? He looks at me, he smiles, he wraps up the book. He stands up, he shakes my hand, he says,
Starting point is 00:14:45 you'll do a great kid, and he walks out. And so I see him at the cocktail party that night, and I said, that should have gone really bad or really well. Like, what happened? He says, I've interviewed MBA grads for the last 20 years. I do the same exact routine with all of them. Only two of you in the last 20 years have actually had enough humility to stop and say,
Starting point is 00:15:07 give me script so I can actually make the call on your behalf because you're not even allowed to make the call. You're not even licensed to call this person, but everyone wants to show off that they are brave enough careers. I'll do it. Yeah, yeah, yeah. And he's like, that taught me that you were coachable. And that was like a, I did it out of pure survival. But I don't know, it came across his humility, I guess.
Starting point is 00:15:29 Oh, that's cool. From all the things you've learned, you know, on Wall Street and building businesses, what are the seven laws of money that you think are the key to building wealth. Of all the seven laws, I think that there's one single one that means so much to me, and that is money loves speed, but wealth loves time. I'll tell you a great story here in L.A. I was running a real estate business not far from here in Beverly Hills, and I had access to so much deal flow from all these real estate agents. These real estate agents would come across a great deal, and they say, hey, Sean, do you want to buy this? Hey, Sean, do you want to buy that? And I said,
Starting point is 00:16:08 if I was getting all these deals, I should just spend all my time. and all my money just buying this. I didn't even care about the business. I'd spend more, I'd get more kind of lucrative results just buying these deals. So for five years, I just flipped homes loose. So I would buy the deals and the agents would sell them. I'd buy the deals and the agent would sell them.
Starting point is 00:16:24 I did roughly 50 flips a year, a flip a week for close to three to five years. So you weren't rehabbing them or anything? I was rehabbing them. Oh, you were? Okay. So buy them, rehab them, put them on the market. Like a few months, rehab them, then put them on the market. And I did this over and over again.
Starting point is 00:16:39 and from the outside looking in, it feels like, oh, that's a great idea. But when you have multiple going at a time, you're extremely cash strapped. But you make the money, and then you recycle it. You make the money and you recycle it. But I was making the money. Money loves speed.
Starting point is 00:16:55 But at the same time, I had a friend who had bought a duplex in Silver Lake. And then the markets went up. He traded that, he stayed in one unit and he rented the other unit out. Then he refied the duplex into a fourplex. Then he refied the fourplex into a fourplex. 12 flex in the same amount of time that I had been doing these deals and at the end his
Starting point is 00:17:15 net worth was five times that of mine really five times huh I had made the cash paid the taxes but I was always cash strapped so I felt like this money love speed but wealth totally lost time I don't if we're familiar with the Arnold Schwarzenegger story so Arnold got his first big role Terminator when he was 37 that he buy property in Santa Monica or something yeah he was a million when he was 25 he had $27,500 his real estate agent told him that if you want the staying power of being in Hollywood we need to give you time in this business so you can find the best role so he took his first $27,500 he bought a duplex and that duplex grew he got a fourplex and the income from that is what
Starting point is 00:17:59 allowed him to sustain and wait till he got the Terminator script and now and after that he was able to become governor and do all of the other things so people don't realize that you want to make the fast buck. You want to make the affiliate commission. You want to make the crypto deal. You want to make whatever I can do super fast, but you don't realize that like wealth loves time. Wow. Okay. So that's one of your favorite laws. What are a few of the others? The thing that I think about often is when every money goal needs a money plan. Most people just are like, hey, I want to, I want to buy a jet. Well, okay. If that is a money goal to actually get there. Well, what is the money plan to getting there overall? Most people don't
Starting point is 00:18:43 realize that if you can just say, if this is my goal, what are the steps that I need to do to get there? And I don't think the world teaches us that money goals are okay goals to have. The acceptance, you wrote this in your book, the acceptance that it's not wanting what you want. I always tell my friends, he's like, if you want a yellow Lambo, say you want a yellow Lambo, Don't say I want a yellow lambo because. Because is irrelevant. If you want the yellow lambo, that's for you. Go ahead and have the yellow lambo.
Starting point is 00:19:13 But if you have a money goal, what is the money plan that allows you to get there? I think as soon as people realize that, hey, to do this, I have this plan. It allows them to actually put that plan into place. And I think that's such a big law because otherwise you're trying to do the secret or some kind of woo-woo or manifestation, which is fine. But it's a plan. Right. You're standing a plan. Even a manifestation needs a plan.
Starting point is 00:19:35 Exactly. At some point. Yeah. So every money goal needs a money plan. Yeah. When did you learn that? Did you make a mistake? They were like, oh, I just had this goal, but I didn't really have the plan to go with
Starting point is 00:19:45 it and I lost hot energy, money along the way. When did you learn that? My mentor of 30 years now is a real estate tycoon. He'd be walk around L.A. and you would not know who he is. And he had made so much wealth in real estate that I one day asked him, I said, there is no way I'm going to be able to do this. this, you've got to give me some insight, some secret on how to do this.
Starting point is 00:20:12 And then he said, he goes, hey, if you, if you don't have, you got to host the meal for this to happen. And I said, what do you mean? If you don't have, if you're not invited to the table, you have to host the meal. I don't understand what that means. Rich people say things. And you have no idea what these things. They're like, follow your passion.
Starting point is 00:20:27 I'm like, what is that mean? Right. And then, so the next day I send him a text message. I said, hey, I know you're doing these real estate flips. I know you hate doing them. I know they're so hard for you to do. What if I was able to do all the work A to Z, would you be open to sharing 10% of this deal with me?
Starting point is 00:20:48 And he was an attorney, so he responded, write it up. This is your mentor. My mentor, yeah. And that was the first time I had a chance to actually have a shot at owning something in L.A. I would have never been able to own something in L.A. To put money down and buy a $3 million house and then flip it. No way. And it's easy to say, well, Sharon, that's 10%.
Starting point is 00:21:09 What could that I've ever done? Well, he did 16 deals 18 months. I got 10% of every deal for 18 months. And that was the money goal that I had, which was if I can't do this myself, who can I partner with to allow me to do that? And I would have never been able to create that wealth for myself at all. That was a huge switch for me.
Starting point is 00:21:33 Really? How much did that bring you in? 18 months for all those deals. Yeah, we sold a few of those, probably one to two million dollars worth in 18 months. And I still own three or four of them right now. Wow. With 10 plus years later. And there were-
Starting point is 00:21:48 Tash. Yeah, yeah. There was so much money. And I didn't put any money down and I did it all on kind of sweat equity. Yeah. Growth the check to be able to do that. Wow. Okay.
Starting point is 00:21:58 So every money goal needs a money plan. How do you know how to create the plan? Yeah. there is this big misnomer of financial freedom. If you Google the topic of financial freedom, it goes everything from how to invest in your 401k to let's buy crypto. Right. The range is everywhere. And I asked myself this question, what is financial freedom?
Starting point is 00:22:25 And I realized that it was when you have to stop creating time for money, there's financial freedom, which is you wake up in the morning and you say, what would I like to do today? because there's some other source of income that is covering your monthly expenses. So the definition I have is financial freedom is where your passive income is greater than your monthly expenses. Well, those are two really interesting definitions, passive income and monthly expenses.
Starting point is 00:22:48 Well, we know what monthly expenses are. Say we're making $10,000 a month and those are monthly expenses that are not changing, but what is passive income? Well, passive income is not a scam. Passive income is pre-funded income. Meaning it's either you actually have to pre-funded with some effort
Starting point is 00:23:01 or you have to pre-funded with some money. money effort I am going to you know do all the work in my real estate company's deal or I'm going to build a affiliate product or I'm going to be a part of a network marketing organization I'm going to do some effort up front so hopefully he'll pay me down the line somewhere else or I'm going to write a check on and buy a piece of real estate just like Arnold Schwarzenegger did and it's going to pay me but the problem is most people don't know how to generate passive income and they don't they're like no one's going to wake up in the morning and say well I'm
Starting point is 00:23:30 going to send lose $50,000 a month you got to do something right right But I think America has failed the hardest working people because they have said that you only have one road to retirement. And that is to put 3% in your 401K. And that 3% in your 401K has three people associated with it, which is you putting 3% in, which is your employer getting a deduction for matching it in some way. And then it's Wall Street for getting all the fees for 30 years sitting in that account. And I think the big question we all have to ask is, for the average person working so hard, what if the 401K was not an option?
Starting point is 00:24:13 How would they change and live their lives? If people weren't allowed to put money in their 401K, where should they be putting their money to create passive income long term? Right. Right. I think if that's the question that you ask, because now people are, they don't have to say,
Starting point is 00:24:28 I'm going to wait till I'm 65 to retire. They say the definition of passive income is the financial freedom is passive income greater than monthly expenses. Let me do that today. And if they can do that, your entire world starts to change. So if you're coaching someone who's in their young 20s, what would you tell them to do? My son's 14. Okay. What do you tell him to do?
Starting point is 00:24:47 Yeah, yeah. And he hears me have this conversation often. He says, Dad, I'm not going to be able to buy a company that pays me a dividend or gives me cash flow or a check every month. I'm not going to be able to buy a piece of real estate yet. Because it doesn't have the money. Correct. And he says, what do you think I should do? So I think whatever applies to my 14-year-old probably applies to no one else.
Starting point is 00:25:10 And my advice to him is you still need to invest in the same asset class, which is there's what I call the golden stairways. There's only two ways in the modern world where you're guaranteed to make money. And that is investing in companies and investing in real estate. nothing else exists. Did you know that 1% the top 1% of the world own 40% of all stocks in the world? Wow.
Starting point is 00:25:38 That is insane. That's crazy. The Forbes 400 is littered with people that are business and real estate tycoons. The U.S. real estate tax code is engineered for investors and we don't think about that. We think about putting another 3% in our 401K.
Starting point is 00:25:54 So I explained to my son, I said, if the golden stairways are companies in real estate, what should you invest in? He's like companies in real estate. I said, yes. Well, let's start with that. Let's start with the Vanguard ETF, VOO, that owns the companies, and let's start with VNQ that owns real estate. And now he gets dividends from both of those, because now he knows as he puts his $50 birthday contribution or whatever in this, he actually can see it invested in the right asset classes. And if not anything else, if he just started doing that over time, he'll start to realize that, wow, I'm still invested in this asset class,
Starting point is 00:26:27 But I'm not getting the return right now. I call that a TIGA, a tiny income generating asset. Everybody wants the big apartment building, but they don't realize that you can just buy VNQ and still be invested in North American real estate and get a piece of that. And you don't have to manage it. You don't have to deal with benefits.
Starting point is 00:26:44 You don't have to deal with fixing stuff, right? It's like you're investing in a fund. Right. That does that for you. At least when you start and then hopefully that number grows and then he can say, wait, I have $100,000 in this over time. Now I'm going to take that and put it into a multifamily syndication. That makes perfect sense, but he's already invested in that asset class in some way.
Starting point is 00:27:02 The crazy story of my son, Alex Layla and I bought three apartment complexes at the end of last year. And my son's listening to this story in the car while I'm driving and negotiating the loans. And he says, Dad, this sounds like a great deal. Can I invest in this? I said, sure, but where are you going to get the money? He says, well, I'll talk to the bank. I said, you're 14, but I appreciate the enthusiasm. He's like, well, why wouldn't the bank lend me money?
Starting point is 00:27:30 I said, well, you're under 18, but more importantly, they just don't trust you because you don't have a track record yet. He looks at me with these puppy eyes and says, do you trust me? And I see where he's going to this. He says, oh, why would you not loan me the money? And so I said, well, I'll loan you a part of it. So I loaned him a part of it. He borrowed some from his life insurance policy. He conned his sister.
Starting point is 00:27:56 and saying that he would do chores for her. Wow. And or the responsibilities in the house. And he made his first investment by borrowing money from me and his life insurance policy and investing in the deal with us. That's pretty cool. It's amazing. And I think that goes to the environment of he was in the car listening to me,
Starting point is 00:28:16 negotiating the loans, talking about this. And so I think it opens up the possibilities of what is happening and what is possible in the world. I never had those grown up. I had no idea that you could do any of this. I just thought that the ultimate goal was to make $100,000 a year. Do you think someone in their 20s today, if they only invest in a 401k and they make no other investments in the stock market or real estate, do you think they can become financially free? I think it's very difficult for two reasons. Reason number one is they are now defining financial freedom as this big nut that they are going to have.
Starting point is 00:28:55 at the end when they're 60-5. 40 years, whatever, yeah. Right. You have no idea what's going to happen between now and then. Or they get lucky in their job or they launch something that makes them a lot of money. Right. We also have no idea what the tax code is going to be back then. The question becomes is, do you tax the seed or do you want to tax the harvest?
Starting point is 00:29:16 And give you the crazy story. Just take, no one talks about just fees, right? Easy example. if you put a million dollars into just a straight S.B. 500 today and you literate for 20 years, it roughly gives you $6.6 million. Awesome. That's at a 10% return. Well, if the advisors charge a 1% fee, so cut that return down to 9%, guess how much is paid in fees in that period? Oh, I don't know. Probably a million bucks. A million dollars. Oh, my gosh. You're right. Is that right? A million dollars. A million dollars. So if you, I was a bank
Starting point is 00:29:54 at Goldman Sachs, this is one of the most crucial reasons why it broke my heart because that's why I think people struggle big time. Ask you a given crazier question. So how do you invest then where you minimize all those fees? Do you do it on your own? Do you find like a fund that has the minimal fees? Do you, you know, especially if you know nothing about money and you're like just starting, you don't want to make money mistakes. Yeah. How do you invest with minimal fees? Before we choose to invest in something, we have a to figure out what type of investor we are. And that allows you to make a much better decision.
Starting point is 00:30:29 So I believe that there are three types of investors, an active investor, a thematic investor and a passive investor. All right, let's define them. Who's an active investor? Someone that wakes up in the morning and actually does this for their job, right? They're active real estate.
Starting point is 00:30:42 That's all they're doing. They're not doing anything else. They're actively trading. They're actively working on crypto. They're actively working on real estate. That is their job. They're active investors. And I love active investors because they know that, like, you know,
Starting point is 00:30:52 that is their work. Most of us are not active investor. Then you have thematic investors. And thematic investors are essentially saying, I believe that in the next 10 years, AI is going to do great. Therefore, I'm just going to make a bet on AI today. Hopefully the theme carries in the future
Starting point is 00:31:06 and creates that result. I think most of us are thematic investors. I'm probably one. You're probably one. You have a bet of the future that you know that technology is probably going to be better in the next 10 years than it is today.
Starting point is 00:31:16 So you're okay handling the volatility over time. And the third one I struggled a lot with, which is who is a person? passive investor. Then I realized a passive investor is just somebody who invests in active investors. So you and I just say, hey, there's a multifamily syndication. You are going to go work on that. They're doing all the work.
Starting point is 00:31:35 Exactly. I think the issue becomes... There's still a fee of that. Correct. The issue becomes... There's a management fee. There's a this fee. Yeah, but that's okay because they are actively managing the asset.
Starting point is 00:31:45 The issue becomes when if it's passive for you and it's passive for John, it's passive for Lisa, it's passive for Jimmy. It's passive for everybody along the way. Who's actually doing the active work? So I always say if it's passive for you, it has to be active for someone else. The issue I have with all of this, especially the fees is, imagine you were hiring a CFO for your company. Would you hire a CFO who was a fractional CFO that was also a CFO for 300 other companies?
Starting point is 00:32:15 Probably not. I mean, it's spread thin. Yeah, yeah. But we do that with our financial advisors. he's a CFO for our family. We have no problem working our tail off in our day-to-day work. And then we say, hey, Mr. Financial Advisor, show me your track record of work with all these other people.
Starting point is 00:32:35 How many families do you have 300? Sure, I'll be one out of 300 of your attention, managed by. That is insane from a financial literacy perspective. We will go to seminars. We will do role play. We will hire coaches to get better at our active income. but we will take our entire nest egg and give it to somebody
Starting point is 00:32:52 whose core attention is not on our nest egg. So what's the solution? The solution is, first, is to define financial freedom, just so we feel a bit about this. Second is, I think our financial literacy needs to go up. There is no way,
Starting point is 00:33:06 unless people start to read your book, watch the podcast, there's no way that people actually realize that they have to take control over their finances. You don't need to know everything, but you at least need to know enough to have a legitimate conversation
Starting point is 00:33:17 with somebody overall. there's a great Charlie Munger quote where he says, it's all about being less stupid, you don't have to chase brilliance. And I thought about what does that mean? And that is if you can just make fewer mistakes, you probably don't have to chase the big returns. And I think these fewer mistakes come in four forms. I call them the four money monsters.
Starting point is 00:33:42 Number one is inflation is a massive drag on wealth creation. Most people don't realize that. They think that, oh, I just have my money in my Bank of America account that makes 0.1%. It feels safe. I can wake up in the morning and I can look at it and I feel better about myself. But they don't realize that $10,000 that's in their account today at the end of the year is worth significantly less than the $10,000. I remember this. I've been drinking the same coffee order from Starbucks.
Starting point is 00:34:11 What's your order? It is a venti, decaf, Americano. Wow. Dente. You're going big. Decaf, two pumps of sugar for vanilla. How many calories is that? Oh, it's like 12.
Starting point is 00:34:24 That's not bad. But from 2020, when I started using the app till today, I make the same exact order. How much have you spent? I don't know how much I've spent. I know what I spent every single day. So my order every day today is $3.80. It's $3.85. When I actually started ordering it, it was $1.80.
Starting point is 00:34:43 Really? So in the last five and a half year, it's gone from $1.80 to $3.85. Now, inflation is a silent tax on purchasing power. It is you pay more for the same coffee. That's what it is. And what people don't realize is that they just think that $10,000 is there $10,000. And they just don't even think about putting in simple things like a high-yield savings account or something like just to manage inflation. Yeah.
Starting point is 00:35:07 If we just manage inflation. A 3% right. It's like, yeah. Right. If you're keeping cash from a tactical perspective, there is a security called Tips. And I don't know if you're familiar, it's called Treasury. inflation protected securities and all it does is most treasury bonds they pay out a certain interest rate what tips does is it actually takes the interest rate and ties it to the CPI
Starting point is 00:35:33 ties it to inflation so based on what inflation changes it pays you that as the interest rate so worst case scenario what most americans should do is if they don't at least put it in the high yield savings account they should just put it in tips and you can go by tip which is the et f and it'll at least keep place with infatient. So number one, money monster is managing inflation. Okay. Second money monster is taxes. Taxes are the number one draw, drag on wealth creation. And if you think about it for us, we are very brave souls that live in the great state of California. Because we spend so much on tax. Man, you take the 37% then you add another 13%, then you add whatever else you need to add to it. But what people don't realize is,
Starting point is 00:36:17 they'll chase a 7% return in the market, but they won't learn the tax code to just reduce their taxable income. Are we done for living in California based on a tax standpoint? Yes. But you wake up in the morning or 70 degrees. It's a joy, right? It's a joy. The crazier part is this.
Starting point is 00:36:38 Did you know that there's roughly 5,000, 5,800 pages in the US tax code, of which only 30 pages actually explain what taxes to be. pay. Wow. 5,770 pages of the U.S. tax code explain how you could avoid taxes. We just don't spend any time doing that. And I think that's the problem.
Starting point is 00:36:59 Now, there's no way that someone's going to go with the U.S. tax code and leave it on their nightstand and read about it. That makes no sense. But the switch that I found, Lewis, was that most of us have CPAs and tax advisors. They are tax preparers. They just want to make sure that our taxes get filed. tax strategies are somebody completely different. Yeah.
Starting point is 00:37:19 And in today's world with AI, you can ask, you can upload your documents. You can say, hey, where are my tax savings? Rummage to the tax code, find me the deductions. You can do so much more related to that. And a 1% savings in taxes is an instant 1% drop to the bottom line. You don't have to go then create a 1% return in the market. You've already made that overall, which I think is amazing. So the third is interruption.
Starting point is 00:37:47 Hardworking families work and then put their money to work, and then they get stressed reading the headlines. They're like, wow, straight and four moves. Wow, there's a war here. Take my money out. Take my money out. I'll put it back in when it's okay. I take my money out.
Starting point is 00:38:00 And they just interrupt their growth. And the interruption, there's only 12 days in a year on average that if you miss those 12 days, you lose the entire return for the year, but you have no idea what those 12 days are. So you're better off leaving it in there and not interrupting it anyway. And the last one is fees. And you and I talked about a million dollars and fees going away. It's the entire principle sometimes.
Starting point is 00:38:22 So if we can just, as Charlie Munger said, eliminate inflation and taxes, interruption and fees, you almost don't even have to create any returns in the market. This will create you more returns because it's not what you make. It's what you keep. Wow. Yeah, that's powerful. Four money monsters. I like that.
Starting point is 00:38:45 It's the way to teach our children these things. As your twins, I have my 10-year-old who'll now say, oh, dad, that's a money monster. Wow, that's cool. That's a good. Remember. My friend, I hope you're enjoying this episode.
Starting point is 00:38:57 And the School of Greatness drops new conversations every Monday, Wednesday, and Friday around money, mindset, healing, manifestation, and relationships. And if you're not yet following the show, then you're missing all of them. please tap the follow button right now and you'll get notified the moment every new episode drops because the next one might be exactly what you need.
Starting point is 00:39:20 Now, let's get back to the conversation. What's another law of money that you learned once you came to America? There was, tell you a crazy story. My first day when I got to college, I show up at financial services. I hand them a check. My dad had written a check. for the entire school year of tuition room board.
Starting point is 00:39:46 And that's all my parents gave me. And they said, if you don't make it in a year, come back, was their gift to me. So I handed it to them and the lady said, hey, this is a international check. It may take seven to ten days to clear. But here are your dorm keys, but your meal plan will not activate for another seven to ten days. So I had already traded. I only had $45 back from the muggers. I didn't have that much.
Starting point is 00:40:11 And so I hit, Louis, I hit every rush party. I hit every student athlete party. I hit every pizza party on campus. And then one Sunday morning, I was hungry. There's no parties left. I'm walking by. And I see a couple of guys throw two pizza boxes into a dumpster. And I had not eaten for a day.
Starting point is 00:40:32 I wait till sundown. And jump in the dumpster, grab the pizza boxes. and I were onto my dorm room, just shame. But I was hungry. Sausage, by the way. It's great. And I was like, wow, this is the lowest of lows. I cannot tell my parents this.
Starting point is 00:40:56 They would break their hearts that their son is dumpster diving. Well, the next day, I was still hungry, went veered back by the same dumpster. And this time I saw a couple folks tossing in subway sandwiches into this dumpster. And I'm talking like party sub. I go, wow, this is jackpot. And so I wait till the sun goes down. Jump in the dumpster.
Starting point is 00:41:18 Grab the bag of subway. And I see an all-American box of Pop-Tarts. Strawberry, by the way. And the street lights are streaming in. I grab the Pop-Tarts. And suddenly out of nowhere, something hits my face and I'm bleeding. And I look in the corner, it is a raccoon.
Starting point is 00:41:39 No way. In the dumps. Scrashed you? Just whacked me in the floor. Wow. But I don't remember any of this. It's just fight or flight kicks in. I'm in an eight by eight or whatever with this.
Starting point is 00:41:50 I kick the raccoon, grab my stuff, and I run. I sit on a park bench. Cry. Not knowing why I'm crying. And realize that that was at bottomed out. That was the lowest of lows. And sometimes you have to hit those to actually realize how much more there is in life. The amount of risk that we can take is based on how much pain we can handle as well.
Starting point is 00:42:27 The craziest part about that story is 22 years later, I was invited back to be a commencement speaker. I stand on stage with... thousands of people and I tell the same exact story because that dumpster was right on top of the hill and the crowd is laughing when we were done the dean walks me up there he's like hey let's go back up there let's look at the dumpster see if that raccoon's still a mess we get back up there and a tear just comes down in my eye and that because I see on the side of the dumpster a poster that with Aquaman on it and it says
Starting point is 00:43:10 not giving up is the most heroic thing you can do I read that again I took a picture and I sent to my wife says that 22 year arc was that phrase like not giving up
Starting point is 00:43:24 is the most heroic you can do I think the lesson the money lesson from that is we all don't know what our risk profile is and the only way we can test ourselves is the deeply tied to our personal experience is, can we be honest, can we be open? Can we say, can I actually, can I actually handle that risk? I honestly believe that if that was what I am ever having to go to again, I can do that again because I've experienced that and I've been okay. But most people are, they don't want to, they don't want to risk something because they don't want to get something, but you have to risk something to get something. So when you realize that money is a risk-adjusted reward game, it gets very powerful. I tell folks that,
Starting point is 00:44:07 The greatest deal that you can make is where it's heads I win, tails I tie. And that's asymmetric risk reward. Like, what are the deals that you can get in your life where you're like, man, if this wins, this goes big. But if this does not go big, but I just kid my money back. The more deals you can get like that, the better because you just lose fewer times. Wow. What's the biggest money myth that people are buying into these days that they see online or on social media that when you see you're just like that is a big mistake besides crypto. Oh my goodness.
Starting point is 00:44:48 The sad part is I think there are so many and I'm thinking through like what would be will be a very important one. I think it's really sad that people are being taught that debt is bad. Now the reason debt is bad is bad is. is like essentially telling somebody driving is bad. You have a car. You have to get a license to be able to drive the car. We give people credit cards. We give people home equity lines of credit.
Starting point is 00:45:19 And we say, have it, Jimmy. And I think that's why, because we give people this powerful instrument and don't teach them how to wield it. And then we berate them for being irresponsible with their money. If debt as an instrument was paused in the world, the entire world would pause. Everything runs on the access to money overall, including our consumer finances, including our credit cards, including everything that we do. So the fact that we have to go cut up our credit cards, that's like saying, don't ever drive again.
Starting point is 00:45:56 I think that we should help America use these vehicles well. And for most people, it's just they just don't know how to budget. They just don't know how to plan. They just don't know how to say, well, I've got these monthly expenses. I've got this debt payment. Can I actually convert this debt payment to these monthly expenses? And if there's any course that I wish I could teach at high school or college, it would just be how to just manage debt?
Starting point is 00:46:22 Because we are being thrown debt so much in the face. Did you know that the most recent Coachella event, over 47% of people bought their tickets on afterpay. They took a $180 ticket, and they were willing to finance that payment for a completely discretionary entertainment-based expense. And they just don't know what that means overall. Well, they're probably also paying double, I guess, over time, right? Of course.
Starting point is 00:46:56 And so it really bothers me. me when the only advice to people is cut up your credit cards, as opposed to saying, hey, let me teach you how to use this. So what is the best way to use debt to create financial freedom for yourself? You want to use debt to actually buy an asset. When I first came to the U.S., I was, and I graduated from college. I was living in my aunt's basement. And I read Rich Dad, Poor Dad. And it said, oh, you should buy real estate. I had no money. I was living my own basement and I got a offer for an American Express student card in the mail and it said 0%
Starting point is 00:47:36 cashback for 12 months so I called and I said well what does this mean she said well we will wire you $19,000 just like you spend $19,000 in your card for 12 month period at 0% I said awesome so I took that card and then I waited a week I got a second card so I got two cards And then I took both the, I got $19,000 each, and I bought my first rental property in Mount Chasta, California off to Amex cards. Now, that was all because I was able to take the debt. People who said, well, you borrowed from American Express to buy your first real estate property? Yes, I got two years of zero percent financing.
Starting point is 00:48:15 And I was able to buy a piece of real estate to be able to go do that. I have never seen this property in Mount Chasta. I invested in it. And then over a two and a half year period, I got the money back. I paid off my loan. and I made like $12,000, $13,000 from this entire deal, but all because I read this thing that said zero percent financing to be able to for 12 months.
Starting point is 00:48:36 Folks just don't know how to manage their debt. Now, I also believe that since you, and once you're in the hole, the only way you try to get out of the hole is to dig deeper to get in the hole. So a lot of these baby step programs are good to get people out of the hole, but I would offer that people should not even be in the hole
Starting point is 00:48:52 in the first place if they just knew how to manage this process overall. I mean, how do you manage it emotionally, knowing that you've spent whatever, 30, 40, 50,000 in debt or invested it in an asset? But maybe the money is not coming back yet or maybe now you've got to go work two jobs to pay this off in two years or whatever it might be. How do you manage it emotionally and psychologically or spiritually knowing that you owe someone money and maybe you don't have it yet? That's tough. anytime I get into a tough situation, I think about a three-frame approach, which is past, present future.
Starting point is 00:49:31 My past self thought this was a good idea, therefore it made this decision. My present self is struggling with this heaviness that I owe somebody something and I have to work two jobs to make it. But am I doing the right thing because the future is good because this asset value is going up?
Starting point is 00:49:49 I think the dichotomy happens. when you're one of the selves are not in congruence with each other. They're not aligned. They're not aligned. And so the reason why most people who are in credit card debt that took the $10,000 loan
Starting point is 00:50:05 from their credit card and bought three big screen TVs and one on a vacation to Cabo, they are struggling is because their past self made the decision. There's no asset. Correct. Their present self is now feeling guilt and shame.
Starting point is 00:50:17 And they're paying the price. Correct. And their future is like, man, I'm going to have to continue to work these two jobs. to pay what I should have made a better decision on. And the way to make a better decision is just say, well, am I doing this in service of my future self?
Starting point is 00:50:32 Because if I am, then I'll be able to actually put in the hard work today because I know that, hey, I will be okay in 18 months. Yeah. So just making sure you make the, I guess, wise enough investment that your future self is saying this is what you should invest in because it's going to pay dividends rather than some experience that you're going to have to pay off eventually. That's not paying dividends.
Starting point is 00:50:54 I will tell you a decision that I made that my future self would have thought very highly of me on and actually completely bombed. Really? I invested a million dollars into a company and lost it all. And I thought I was being very strategic about it. So a CEO contacted me for a potential investment. I said, hey, I don't know you. but I'm happy to get to know you. We're going to do a two-part process
Starting point is 00:51:25 where I'm going to work with you for a six-month period and you're going to pay me a consulting fee. And at the end of that period, if we are a good match, I will roll my full consulting fee in and I will make an investment as well. So I worked with him for six months. I met with his management team. I went to his offices.
Starting point is 00:51:42 I worked on their operations. I saw, they took the advice, they did a good job with it. They got some growth or results. It was working. I was really impressed with the guy. and then at the end of the six-month period, I rolled a $300,000 consulting fee
Starting point is 00:51:55 plus a $700,000 investment into this company. Three days later, Lewis, he vanished. Come on. Come on. Not only did he vanish. Gosh. Not only did he vanish. I was not even able to serve him
Starting point is 00:52:08 because I had to hire a private investigator to find him. Shut up. That's crazy. And you spent six months with him and his team. I found out it was all a sham. Come on. He had hired actors. No way.
Starting point is 00:52:22 He had two sets of books. Oh my God. This process. And I thought I was the man. I was like, I built two billion dollar companies. I was the banker at Goldman Sachs. I've done six months with the diligence. Wow.
Starting point is 00:52:33 I've worked with this guy. It was a massive ego hit for me. Wow. He can't do. Yes. I still haven't been able to find him. Really? I was shaking at night because I didn't know what I would tell my wife.
Starting point is 00:52:48 Now, yes. How do you have the money to pay you a consulting fee from some other LC-Con or something? Correct. Wow, this is crazy. And then what happened was that was the first time I didn't know how to manage my emotions. So I started therapy. And two questions that my therapist asked, she said, what are you telling yourself about yourself? Which I was like, what does that even mean?
Starting point is 00:53:16 Like how? She goes, what are you telling yourself about yourself? We would sit there. And she would just ask me that question over and over. She's like, until you can answer that question, you have no self-awareness of this at all because you're just projecting it out to everyone else. And the second thing is, what did you learn?
Starting point is 00:53:31 So what were you telling yourself about yourself? That I should have known better. I'm too, I was too good. I can't believe I didn't see this coming. The, how can the world do this to me? I'm a good guy. I work hard. I worked hard.
Starting point is 00:53:51 I walked into this with the best intentions. Why me? Why would you do this to me? What lesson are you trying to teach me? It's all everyone else's fault. Yeah, yeah. Why do they screw me over? Why do they screw me over?
Starting point is 00:54:01 I approach this with the best intention. Yeah. And just articulating that was extremely helpful. Wow. I had never done that. But the biggest fear that I had was my wife trusted me. And I had to somehow tell her what had happened. Now, the one thing that my wife and I do is every month,
Starting point is 00:54:22 I show her a P&L of everything. And that has been a really great practice for us. And so I told my therapist that I don't know what I'm going to tell my wife. And she said, well, what do you think she'd ask? I was like, I don't know, but I need to have a learning care. So we worked through our learnings. And I came up with a framework that I said, wow, if I learned nothing from this, I at least should learn how to make a better investment.
Starting point is 00:54:46 Yeah. Yeah. And so I came up with something called the four goods. Good people, good intentions, good rationale, good contracts. So what is good people? Good people is, hey, I trust you, but I'm going to trust but verify. I should have run a background check on this guy. I never did.
Starting point is 00:55:03 But why would you run a background check on somebody? The thing that we do now is, so if we were talking about, you know, being in partnership by Taylor, Lewis, I'm super excited to work with you and partner with you. I would love for you to know who you're getting into partnership with. I would love for you to do a background check on me. Yeah. To make you feel comfortable. And I'd assume that you'd have no problem if I did a background check on it.
Starting point is 00:55:24 Call it the mutual background check. So trust would verify. The second is good intentions. The question I ask is, if everything went to hell in a handbasket, what would we do? Walk me through it. When has something else gone down this way? So now it allows me to say, what are your true intentions? Are you willing to stay?
Starting point is 00:55:40 Are you willing to fight? Are you willing to actually do the right thing even when everything goes wrong? And people usually say, yes, I'm willing to stick it out and this and this, but... But show me. What have you done this in the past, right? The third is good rationale. Finally, let me see the deal on a spreadsheet. And the fourth is good contracts.
Starting point is 00:55:56 People are like, well, I just have my lawyer drafted. I'm like, lawyer drafting it up means nothing if you can't even find the guy. I can't even serve him. So when I met my wife, I walked her through it, knew that I had finally had married the right woman when she said, what did you learn? And I said, well, I learned that it is not about a good investment or a bad investment.
Starting point is 00:56:18 It's about a good investor or a bad investor. And she goes, what does that mean? I said, I've learned a process for making better investments. And I wanted it through the four goods, good people, good intentions, good rationale, good contracts. And he said, seems like a really cheap million dollar lesson. Right. And that, I think that, even in our relationship, that made us closer.
Starting point is 00:56:38 That it's easy to talk about the wins. Yeah. But when you can work through the losses. And she's like, is that why you've been weird? Is that why you've been like chapped? Your teeth have been chattering at night? Is it why you been like shaking under the covers? She didn't know about this?
Starting point is 00:56:52 No, she didn't know what I am. Wow. And so don't keep things. Don't keep in the spouse. Wow, man. That is crazy. That must have been felt like such a betrayal. Yes.
Starting point is 00:57:02 Because you were building a relationship with this person and they lied to you and then ran away. But I think as professional investors, it's going to happen. Uh-huh. It happens in friendships. It happens in relationships. It happens in business. We have to put a process in place. to at least increase the likelihood that that didn't happen.
Starting point is 00:57:18 Yeah, I probably made, I don't know, a dozen, like, angel investments when I kind of first started making money. So I was like, oh, I have all this cash. Like, what do I do with this? And maybe over a few years I was making, you know, $25,000 to $50,000 checks or whatever. And I have made zero of all that money from those early stages. And I put a lot of time and energy and, you know, promotion behind certain things as well.
Starting point is 00:57:43 Because I was like, oh, I want to help these companies. and I realized I didn't do any of those or maybe the people were good but I didn't have like any of this maybe there was good intentions but I didn't really do the background checks not that these people were like bad and nothing
Starting point is 00:57:56 and no one ran away with my money but it's probably more like three and four you know it's like I didn't know there was a good deal or good contracts involved and what if it doesn't work out you know so it's just kind of naive
Starting point is 00:58:08 and thinking oh this is what you do you just make bets on different companies it seems like it's all going to work out you know, but what happens when it doesn't? And are you willing to make that investment if you don't know what's going to happen when it doesn't? I think that having seen things go wrong allows you to figure out
Starting point is 00:58:30 how to make more things go right. And most of these processes are not complex. It's just a, I'm just going to slow it down just a second. And if it's a good partner, they're going to be very happy to run to this process to do this anyway. I don't need to rush it. No, not at all.
Starting point is 00:58:47 They're rushing it, that's a red flag. That's a red flag. Let's just get this done. We'll figure it out later. Yeah. The figure it out later is very difficult. I think that's, it's like, we can also fund it later. Yeah, exactly.
Starting point is 00:58:58 Yeah. And taking the, the, I've been talking my wife about this concept of risk. Well, what is risk? A risk is the probability that something goes wrong. Well, what is luck? Luck is the probability that something goes right. Well, aren't they the same thing? So the reframe for me was,
Starting point is 00:59:16 oh, wow, to reduce my risk, I just have to ensure that the likelihood just goes up of me just running a simple process so that I can just minimize doing dumb things. And there's a great Warren Buffett quote, which he says, if you can, from the day you graduate from high school till the day you die, if you only had a punch card.
Starting point is 00:59:38 And the punch card had 10 punches in it. And you could only make 10 investments in your life. And that's all you could make. how careful would you be made when you did that? Wow. And he talked about the idea of like, you know, in baseball, you, what if you never had to swing? What if you only could swing at the best pitch?
Starting point is 00:59:59 You could just wait there forever and swing at the best pitch. He's like, that's the gift that we've been given as investors. You only have 10 punches that you can punch. And so I was at this mindset that, I just want to spread my risk out. I want to take a ton of deals, et cetera. when I realize that, you know, don't put all your eggs in one basket. Well, I think that us as entrepreneurs, we put all our eggs in one basket and we watch that basket closely.
Starting point is 01:00:23 That's our job. The average person is, you know, diversifying. So I think a lot now about to do great things, we must do fewer things, and we just watch those fewer things much more closely. Put more attention and energy into building those things. Correct. And you can actually grow something much bigger. Like if you put your brand, your love, your promotion behind two things,
Starting point is 01:00:42 that is significantly better than behind 20 things. because you can't even keep track anyway. Exactly. What's the, where are you putting your money these days? I think about, I think about the money monsters a lot. And the number one thing that I want to do is dramatically reduce taxes. So. You're in the wrong state.
Starting point is 01:01:05 No. On the, on the investment side, we're spending a lot of time with multifamily. Uh-huh. So. Are you buying them yourselves? You're buying syndicates? Are you buying. funds or what's the process?
Starting point is 01:01:19 We're buying properties directly and we have a operating partner that manages the property so we control everything from the purchase all the way to the operation so we control the full stack and we do it for two very important reasons. Important reason number one is that it gives us a physical asset to own for to manage during inflation and the second is that multifamily is the only asset class that actually trades like a business. So let's see our homes, right? If the person next to us sold their home for $400,000 less,
Starting point is 01:01:53 now our home is worth $400,000 less. But in a multifamily apartment complex, you could have four apartment complexes in a row, and one may trade for $300,000 less, one may trade for $800,000 less, one may trade for $1,000 less, but at the apartment complex that you own, if it's operated well, it trades on EBITDA or net income.
Starting point is 01:02:11 So it can be in the middle of all the other underperforming, properties, but it trades as a business. That's cool. And that one thing allows us to say, hey, if we operate that better, we can actually generate significantly better returns. So now beating inflation, getting the tax advantages, and actually getting the responsibility to operate that better allows us to say, no matter what environment, we have to take full responsibility for delivering on this asset.
Starting point is 01:02:36 So I'd say right now, close to 70% of my net worth is in Murdo Schenley. Multi-family real estate. Wow. What's another money rule that you had to learn the hard way? Or the law of money that you had to learn the hard way. When people are rushed, they make decisions out of peer pressure. I've realized that when I don't know something, the answer is not to do it. It's very easy to say, well, I don't know much about that.
Starting point is 01:03:09 I shouldn't do that. What I've realized instead is, if I don't know much about that, who can I partner with? Who knows a lot about that? my first investment was my college friends. We all didn't have a lot of money. And I got something called a commitment fund. I said to them, hey, my goal is to have each of us contribute $100,000 for a total of a million dollars.
Starting point is 01:03:35 And I know that all of you don't have $100,000. But I know you have at least $10. What I'm going to do is I'm going to put my $10,000 in. Each of us are going to put $10,000 in. And I'm going to take the responsibility to invest this. I will never call more than $10,000 at a time, and I'll never call it in a six-month period. So no more than six months apart.
Starting point is 01:03:56 That was the first fund that I created for myself with my friends. I still have that fund going over 25 years later. Wow, that's cool. And the crazy part is, if you don't know how to do something, get people around you that you can actually invest in groups and that dramatically reduces your risk. Because money is something.
Starting point is 01:04:16 such a personal thing. People want to, you know, keep it, keep it behind closed doors, keep it very, very close to their chest. I think if you talk more about it, it gets, it gets significantly easier to work through. And you actually make much better friends when you talk through money. I call this the five levels of relationships. I'll walk you through it. The, the bottom most level of a relationship is when people talk about the past. So you're like, hey, remember the time when we used to do that? They just talk about. the past. The second level of relationships is when you talk about other people. They're like, wow, you know, Lewis did that, Sean did that, Alex did that. It's the gossip.
Starting point is 01:04:56 The third level of relationships is when you talk about ideas, you go to random events, maybe a mastermind group, and you're like, oh, that's an idea to do that. That's an idea to do this. But you don't do anything with it. The fourth level of relationship, when you talk about execution, you're in a very tight circle. You're like, hey, Lewis, what do I actually invest in? What do you actually do? Did you actually talk to that active manager? How much did you put in? questions did you ask. You're talking about execution. But the fifth level of relationships is when you talk about money. If you and I got together the first time and within the first 20 minutes, we actually started talking about money, you automatically get the entire scope of everything else.
Starting point is 01:05:31 The crazy story is about eight years ago, nine years ago, when I first met Alex from Rosie, he was in the process of selling his business. And I got introduced to him to help him sell his business. And so in my first conversation with Alex, we talked for four hours. And he showed me everything. And because he showed me everything, I then met with Leila. And because of that, I knew everything about their lives. And I was able to actually be their personal advisor through their first exit. And eight years later, I'm the sea of that business.
Starting point is 01:06:01 And without that actually accelerated how fast you get the relationships going. So I often think about the fastest way to get in great rapport with people is to give them the gift of going second and actually share on the money side. because it's the most vulnerable thing, and it allows you to get deeper in the conversation. Yeah, that's beautiful. What is the money framework you wish everyone knew sooner? That you don't have to wait till you're 65 for retirement. Financial freedom is available to you today.
Starting point is 01:06:36 And if you can just decide that passive income is greater than monthly expenses, you can actually create a really great life for yourself. I talk about this little thing called the wealth ladder. The wealth ladder is anyone can use it. The first wrong in the wealth ladder is, can we get our active income to be greater than our monthly expenses? Can we just get the active job that we're doing to pay for the lifestyle that we have? Because if the job that we're doing is not paying for our lifestyle,
Starting point is 01:07:07 something dramatically is wrong. So the focus there is, wow, can I actually improve my skills? Can I work harder? Whatever I need to do, can I get that going? Or drop expenses if I'm overspending. Exactly right. Exactly right. So the first level for me is, can I get the active income greater than monthly expenses?
Starting point is 01:07:22 As soon as you're able to do that, now you can say, well, maybe I can get a better job. Maybe I can do something else. The next step ends up being, how do you manage the surplus? So let's say your active income is greater than monthly expenses. You have a little bit of a surplus. Well, what do you do with that surplus? Before people do anything with that surplus, I believe that you should create a money factory, some way in which the money automatically manages itself.
Starting point is 01:07:46 Because if it comes into your checking account, mechanically speaking, it's just going to sit there. Because that is the easiest thing to do. Instead, if you're like, hey, for every dollar that comes in, I do 70% in my expenses, I do 20% my savings and 10% of my investing. If you can use a 70-20-10 rule, whatever it may be, you have a way to distribute your money. From a football analogy, I'd say, that is your quarterback. The job of the quarterback, it's just to distribute not to just have the money sit there.
Starting point is 01:08:13 So to manage your surplus in some way. The third is how do you actually get your first tiny income generating asset, Tiga. Like my son is 14, invested in a VNQ, got the tiny income generating asset. And then the fourth level finally becomes, hey, can I start to get my passive income greater than my monthly expenses? When you start to look at opportunities where you can actually generate passive income, you'll realize that, wow, I made my first $50 passive income check today. Like, wait a minute.
Starting point is 01:08:41 Feels good. I didn't do anything. I didn't have to work for it. Yeah, I didn't have to work for it. for it, I invested in this and I actually got that. How can I do more of this? Can I stack more in this? It gets excited. Yes. And you also realize that you're working towards something specific, not something that is 30, 60 years away. And so if everyone just follows the active income greater than monthly expenses, manage the surplus for the money factory, invested my first
Starting point is 01:09:05 tiny income generating asset, and then do passive income greater than monthly expenses, it dramatically takes out all the noise of should I have debt? Should I use a 401K? Should I use a credit car? Should I use or not the IRA. Should I invest in multifamily? It doesn't matter because everything is in the service of only one thing, which is going to get my passive income greater than my monthly expenses. And if you can do that, you can wake up every morning and say, what would I like to do today? Yeah, yeah, yeah. That's beautiful. I got a couple final questions for you, Sharon. This has been powerful, so thank you for sharing this. And I want people, before I ask them, I want people to follow you on Instagram. I know your YouTube is starting to take off. So if they go to Sharon on
Starting point is 01:09:39 on YouTube or on social media, they'll find a lot of your information there. What's your main place that you're going to right now and creating the most content is it YouTube as an Instagram is your website I have realized that all the adults are on YouTube and and for not kids for for two reasons one is when because I have children now I'm starting to realize how much short form is just scrambling their brains after my daughter who's 10 has a you know short form video session I have to like not talk to her for 10 minutes just to let the snow globe calmed down.
Starting point is 01:10:16 Yeah, yeah, yeah. But I think that changes dramatically with the long-form videos. I've also realized that long-form is very hard to AI fake. And so the best creators, the people that are spending a lot of time, spend a lot of time on YouTube. So we only started a YouTube channel less than a year ago, and we've had some pretty good success so far growing it. So spending all my time on YouTube right now.
Starting point is 01:10:36 Wow, that's great. Well, we'll probably collab on this video. So if you're on YouTube right now watching this, make sure you subscribe to Sharon as well. his channel and check it out because you got a lot of great lessons there as well. This is a question I ask everyone towards the end called the three truths. So hypothetically imagine it's your last day on earth many years away, but you get to accomplish all your dreams and build and exit and have all the life
Starting point is 01:11:00 memories you want to have. But for whatever reason on the last day you have to take all of your work with you, all your content, work, everything's gone. This conversation is gone. But you get to leave behind three lessons to the world. What would those three truths or three lessons be for you. Truth number one, average is the punishment for the weak. As a greatness guy, we realize that to do great things, we must have fewer things. And the world has taught us that being average is okay. They talk about average income, average person, average weight, you know, the average job.
Starting point is 01:11:38 And they made average be okay. but to really get great, I think we have to set aside average and know that average is the punishment for the week. Second is probably my favorite, which is it's okay to suck, but it's not okay to skip. There's so much that goes into self-discipline that we can easily not keep our promises to ourselves.
Starting point is 01:12:09 We say we're going to go to the gym, but we say, ah, not today. We say we're going to go for a run or say not today. We say we're going to give our wife a hug, but not today. But I don't have to do a perfect gym session. I don't have to go for a perfect run. I can still give my wife a hug.
Starting point is 01:12:23 It's okay that I suck doing that, but it's not okay to skip doing that. The last thing I would say, truth number three, would be assume every single person that you meet was sent to teach you something. I think when we were children, we go to the park and we start playing.
Starting point is 01:12:43 We say, hi, I'm Lewis. Hi, I'm Shron. You want to play? We're so much more open to people. And as we get older, we get more skeptical. We say, well, what does he want for me? What does she want for me? What is their ulterior motive?
Starting point is 01:12:57 In a lot of ways, I think that we are just our 10-year-old selves in adult bodies. So if we could just assume that every single person that we meet was sent to teach us something, I think it changes the world very quickly. Yeah. Those are cool, man. I don't like those. How old are you now? 46.
Starting point is 01:13:17 So if you can go back, I guess what was it, 30 years ago, to your, is it right, 30 years ago, to your 16-year-old self? Is that 30 years? If you can go back to your 16-year-old self right after you got mugged and had to give away your 100 bucks and you got 45 back, I guess, what would you say if you were staring at yourself in the camera, what would you say to your 60-year-old self with all the wisdom and all the dons you have now? to help that younger version of you get to where you are now.
Starting point is 01:13:47 Become the person that deserves the goals that you have for yourself. Meaning the pivotal word is deserve. What is deserved? Does Kobe Bryant deserve that? All the trophies? Why? Does Tiger Woods deserve? That does Oprah deserve?
Starting point is 01:14:07 Does the lose deserve that? I've realized that how I define deserve is you put an unreasonable effort, but you have reasonable expectations. Kobe just wanted to win a ring, but he put in the extra reps to get that result. Same with Tiger, same with Oprah,
Starting point is 01:14:25 same with you. So I think about how do I deserve my goals and the answer just becomes the person that can do unreasonable effort so you can get that reasonable result. That's cool. That's cool, man. Sharan, I want to acknowledge you for everything you're creating.
Starting point is 01:14:45 You know, I feel like you've been putting yourself out there the last year, a couple of years since you joined with Alex and Leila, and it's cool to see your content and how you're serving people and just sharing your wisdom. So I want to acknowledge you for all that. And I really hope people check out your content. So keep it up, man. It's awesome. Thank you so much for having me.
Starting point is 01:15:01 Yeah. Final question. What's your definition of greatness? I think it's evolved over time. In my 20s, I thought it was about the destination. In my 30s, I thought it was about the journey. And in my 40s, I've realized it's about the company. The people that you work with, the people that you share with, the people that you build with.
Starting point is 01:15:24 Not the company you own, but the people that you're with. The people that you're with. And I think that a lot of it comes down to the reward is not in the outcome, but the reward is in the work. And I say that, I don't know if you've heard of Sisyphus, Sisyphus is a Greek king, that was condemned by the gods. And he was condemned to roll a boulder up a mountain. And then every time he got up to the mountain, the outcome, it would roll back down. And they wanted to mock him for playing pranks on the gods.
Starting point is 01:15:58 But Sisyphus, this Greek king, said, wow, if the goal is not the outcome, maybe the goal is the work. Maybe I get all the joy pushing the boulder up the mountain. So I want this boulder to roll down every time. time. So I really believe that this idea of greatness comes in where we tie it to the reward being the outcome. But if you can just tie it to the reward being the daily work, you get to push the boldly up the mountain with a big smile on your face every single day. Yeah. Awesome. Man, thank you so much, brother. Appreciate it. Appreciate it. Powerful, man. My friend, I hope you're enjoying this episode right now because we are on a mission to impact 100 million lives every single week.
Starting point is 01:16:39 and every follow here on this podcast helps us reach more people. Make sure to hit the follow at the top of this show's page right now. It's a single biggest thing that you can do to support the show and the impact of us reaching you every single time we have new episodes. I appreciate you and I can't wait to see you in the next episode. I hope you enjoyed today's episode and it inspired you on your journey towards greatness. Make sure to check out the show notes in the description for a full rundown of today. episode with all the important links.
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Starting point is 01:17:44 And now it's time to go out there and do something great.

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