The School of Greatness - Noah Beck’s Business & Life Lessons From The World’s Biggest Male TikTok Star EP 1467

Episode Date: July 12, 2023

The Summit of Greatness is back! Buy your tickets today – summitofgreatness.com – Noah Beck, the popular man on TikTok joins Lewis on The School of Greatness. Noah Beck has quickly established hi...mself as one of today’s most sought-after multi-hyphenate creatives. Not just “the biggest TikTok guy on earth” (GQ) with over 45 million combined followers, Beck has continually distinguished himself as an actor, model, athlete, and entrepreneur, solidifying his mark on the industry. His meteoric rise has redefined the art of being an internet auteur and led to unremitted success, with recent inductions into the FORBES 30 under 30.In this episode you will learn,The struggles of maintaining a relationship in the public spotlightHow TikTok’s biggest male personality went viralThe biggest challenges in engaging 50M followersHow to deal with criticism and constant negative feedbackThe mental health benefits of getting out of your head and into the worldFor more information go to www.lewishowes.com/1467Want more episodes like this one?Dean Graziosi on overcoming trauma and unleashing your greatest potential - https://link.chtbl.com/1462-podKaramo Brown on living an authentic life - https://link.chtbl.com/1457-podLewis Howes’ 11 habits for success - https://link.chtbl.com/1449-pod

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Starting point is 00:00:00 Calling all conscious achievers who are seeking more community and connection, I've got an invitation for you. Join me at this year's Summit of Greatness this September 7th through 9th in my hometown of Columbus, Ohio to unleash your true greatness. This is the one time a year that I gather the greatness community together in person for a powerful transformative weekend. People come from all over the world and you can expect to hear from inspiring speakers like Inky Johnson, Jaspreet Singh, Vanessa Van Edwards, Jen Sincero, and many more. You'll also be able to
Starting point is 00:00:37 dance your heart out to live music, get your body moving with group workouts, and connect with others at our evening socials. So if you're ready to learn, heal, and grow alongside other incredible individuals in the greatness community, then you can learn more at lewishouse.com slash summit 2023. Make sure to grab your ticket, invite your friends, and I'll see you there. I think social media has changed so many things for the better, but also for the worse. I think this constant culture of like comparison going on with like young individuals. And it's not it's not really a good way to to view life, constantly comparing yourself. And I think.
Starting point is 00:01:15 Welcome to the School of Greatness. My name is Lewis Howes, a former pro athlete turned lifestyle entrepreneur. And each week we bring you an inspiring person or message to help you discover how to unlock your inner greatness. Thanks for spending some time with me today. Now let the class begin. So three years in the making, we met, you know, two blocks away from here about three years ago as you were on the rise to your social media, TikTok, internet, sensational fame that you've been on, I think. What do you have, close to like 40 or 50 million followers now on all your platforms. But three years ago, you kind of, who's counting?
Starting point is 00:02:02 Yeah, something like that. We lost count a while ago. But back then, you were just kind of taken off month by month, just like doubling. And from out of nowhere, you were, I remember seeing videos of you as this, you know, D1 soccer kid, right? Who was like 19. And then all of a sudden COVID hits and you have nothing to do. You're kind of like, what do I do with my time?
Starting point is 00:02:27 School year gets cut short. Soccer season gets cut short. You had one dream going towards, I'm assuming, soccer and trying to play professionally. And then you started making TikTok videos for fun as a little side thing. And in one month, I think you said you got your first million followers. Is that right? Around that. Yeah. Something like that. Something like that. Yeah. And then all of a sudden, when did you realize that, oh, maybe like this soccer thing, dream that I had for probably a
Starting point is 00:02:55 decade isn't the main thing anymore. Or maybe school isn't even the main thing, but I'm going to start trying this other thing. When did you realize like this is a new possibility for you? I would say when I think the opportunities became just too good to pass up. I think when the numbers started to grow, when emails started to come in, my email was attached on my TikTok and I started getting emails that I couldn't even believe with numbers that I'd never seen before. Like financial opportunities opportunities like sponsorship
Starting point is 00:03:25 deals brand deals yep all of those and as a ncaa division one athlete at that time you couldn't make money and make money and i talked to the dean about it and everything like i went to university of portland and i literally told my coach i was like hey coach i have a question who can you put me in contact with i have some questions regarding like like NCAA and the rules. Cause I know you're allowed to have a, as a D1 athlete, you're allowed to have like a job. If I was like a barista somewhere or something like that, right. But you're not allowed to make money off the likeness of your name. And although I wasn't selling jerseys or autographs or whatever, um, they still, I had a long talk with my Dean about it. And I was like, look, making videos, you know, it has nothing to do with my Dean about it. And I was like, look, making videos, you know, has nothing to do.
Starting point is 00:04:07 Like I post some soccer content, but like for the most part, people don't even know I play. And so, so I'm like, is there something we can do here? Cause I'm getting money thrown at me that I've never seen before. And I was like a college student that had never really had work experience. I was like, please let me do this. And he was like, unfortunately, like it restricts NCAA rules. And so that also kind of helped me make that decision. Isn't that crazy. But now like just six months after that, I think NIL, uh, started right.
Starting point is 00:04:36 Like shortly, like six months later, I was like, okay, now you can make money with your name and likeness. It was right before that the money was i'm assuming it was in the five ten twenty thousand dollar opportunities at that time early on if not more yeah and you're like okay one video to make this to pay for like a year of life right it's hard to say no it's hard to say no and who knows what would have happened if you were able to make money as a college athlete do you think you would have still been playing? Well, that's the question, isn't it? I think, uh, there's so many things that played that would have played a factor that I go back and I think, you know, what if, you know, what if he said, yeah, go ahead. Like do, do the sponsored posts, do brand deals. Like I don't care. Um, I don't think I ever would have stopped i don't
Starting point is 00:05:25 think there would have been that you would have kept playing i think i would have kept playing and i think because it was crazy because i think my dad my dad's like my biggest fan and he's my biggest supporter and he was my coach since i was three years old and so and he coaches a local high school team and so having a coach as a dad i I mean, it's ups and downs for sure. Sometimes the car rides home were not fun, but it's one of those things where he was hard on me for the better, and it just got to a point where he was like, if you're seriously considering quitting soccer,
Starting point is 00:05:59 you don't even have to tell me. He knows my love for the game and he knows how passionate I was for it. And I am for it. He was like, this must be something huge. Cause he's like, I've never seen anything throw you off as much as this is. So I think he understood like the magnitude of the opportunities that was given. Um, and obviously he said that he didn't even really need to know. But of course my mom and dad were still kind of hands-on with being like, you know, talking to the right people, looking things up.
Starting point is 00:06:31 And like, I give them as much info as I could, but for the most part, I didn't even know what was going on. I was like, I don't know this brand, but they're offering to pay me. Like, so it was pretty, it was pretty nuts. I can't lie. And I think there are so many what ifs, if really, yeah.
Starting point is 00:06:46 If, uh, if the NIL would have been a thing six months prior, that's crazy. Yeah. But here we are. I think life, uh,
Starting point is 00:06:56 puts us in different directions at different moments. You know, I got injured playing football. I was telling you before he jumped on camera and that was the dream. That was a passion. So for a year and a half, I was recovering from a surgery and an injury. And, um, I didn't know what was going to happen next, but I wouldn't be here. I wouldn't have done this show for the last 10 years. Had that injury not happened, I would have kept pursuing
Starting point is 00:07:16 the same thing. And who knows, maybe it would have a great run. Maybe I'd have broken my neck or something. You never know what would happen. So you might have been redirected for something greater. Right. Which is interesting. And that's why I can't help but kind of frame my mindset as, I'm like, this happened for a reason, so I'm just going to do, I mean, as athletes, I feel like growing up as athletes, I think, I was telling you before the cameras were on,
Starting point is 00:07:40 it's just kind of how we're programmed with being so structured and disciplined and being like, all right, if I'm going to do this, I have a new, like, I got a new job. You know, it's like having a new coach. Like, you want to impress the new coach. And so every time I would do something new in the entertainment industry
Starting point is 00:07:54 and in this space, I was like, I'm going to give it the best I can. And I'm going to try to really throw myself in and like, what's the worst that can happen? Yeah. You know, you fail. It's like...
Starting point is 00:08:04 What was the biggest challenge over the last three years for you with getting so much popularity and i guess social media following and fame in a time of extreme cancel culture a time of extreme yeah celebrating individuals and cheering for people, but then also criticizing them and these kind of two extremes. Yeah. Of course. Let me follow you, comment on everything, celebrate you and talk about you in a positive way. But then when I don't like something, let me criticize you. Let me pull you down and let me shame you publicly. Yeah. How at 19 and now 22, have you navigated that process?
Starting point is 00:08:44 19 and now 22, have you navigated that process? Yeah, I think you hit it right on the nose. It's one of those things where it is just such a flaky industry and it's such a, you know, at one moment you're on top of the world and the next moment, like, you can breathe the wrong way and someone's got something to say. And I think in the world we live in now and with the social media, I think social media has changed so many things for the better, but also for the worse. I think this constant culture of like comparison going on with like young individuals. And it's not,
Starting point is 00:09:16 it's not really a good way to, to view life constantly comparing yourself. And I think, I don't know. I, yeah, when i first started people at first nothing bad to say you know as i'm gaining traction and numbers kept rising people were like my god that's like you know this guy's amazing let's keep him hidden like don't let him blow up too much like that kind of thing keep him hidden let's keep him hidden like that's kind of the thing let's keep him our secret like really yeah because i think You're not a secret of 10 million followers, though, are you? No, not at that point. I think when it was, like, just before the millions,
Starting point is 00:09:50 people were like, where are these guys coming from? They keep spawning. And it's like, I just made an account. Like, it's as simple as that. And I think, I don't know, when someone feels a part of something, like, small, it feels a bit more intimate. And then, like, it's funny that that is being said
Starting point is 00:10:05 though because i have like uh i have like my og fans that have been there since the early days since like 10 20 000 followers that you recognize still that i still to this day like you know i'm in group chats with them on instagram i'll chime in here and there and just be like hey guys hope you're all well like it's it's really fun having a community like that. And like knowing that, that 10, 30, 30 seconds out of your day can, to stop and do a group chat and be like, Hey guys,
Starting point is 00:10:30 I hope you all are well. Like not forgetting about you. I think that can really like, it's crazy that that can make someone's day. Yeah. And yeah, with, with like with cancel culture,
Starting point is 00:10:40 it's a, it's one of those things where you kind of, I don't know. I don't, I like to think I don't know i don't i like to think i don't really have any have any skeletons in the closet you know so like i'm just kind of like i'm able to be authentically myself and if you like me follow me and like let's go on this journey together but if not like i'm gonna lose sleep over it like if you don't like me that's fine but but how do you deal with maybe not cancel culture for you because you don't have a skeletons, but a criticism culture and make wrong or just like comparison.
Starting point is 00:11:09 Yeah. Comparison and criticism culture where, okay, you were the, and still are, but you were three years ago, kind of the newer person coming out and creating content. And now there's newer people doing that. Exactly. Younger or more defined abs or whatever. Longer hair. Of course, yeah. And how do you not let your self-worth be defined
Starting point is 00:11:32 by criticism or comparison at such a young age? It's hard. It really is. And I can't lie. I think, I can't sit here and say it hasn't affected me. You know, there have been times where, you know, the likes are down, the engagement's low, you know. And as much as I don't want to ever look at that, like it's your job, you know. And it comes to a point where you kind of have to look at that and see what people are saying and seeing like what they want to see.
Starting point is 00:11:58 And you can either choose to do two things. You can give the people what they want or you can just keep posting stuff that you like. And I think, I saw or read this quote the other day. It was about, I don't know if I'm going to say it correctly, but it was basically something about like, the work's never as good when you start to cater to other people.
Starting point is 00:12:16 But as soon as like you start doing it for yourself, then it's a lot more like, like people can like see right through the authenticity. And I think, I don't know i think that's just what i've kind of always kind of stayed stayed firm to is the belief of just being myself and just posting stuff that i want to post and like i'm very very blessed and like grateful to have like the fan base that i have and people that support me the way that they do
Starting point is 00:12:41 because at the end of the day like there are people that will do just about anything for a like or a click and I'm just grateful that I have people that will click no matter what like if I put out something but that being said I'm never gonna take advantage of that and I'm never gonna like take that for granted and I'm always gonna try to put out my best stuff and yeah but I think going back to what I was saying with like it is a very you know one moment you're on top of the world next moment you're you're nothing and then all of a sudden you have a big project coming out and bam you're back on top and it's just like i'm very aware of that and i'm
Starting point is 00:13:16 i would tire myself out if i constantly tried to be at the top and constantly tried to do things that would make sure that i'm at the top get stay people talking and like i enjoy the time when people aren't talking you know really i think so i mean you're here's the thing you're you got 50 million followers so it's not like you're not relevant right but what do you mean like being on top versus you know of course your bottom is like five million views versus yeah i'm not, as opposed to 100 million views. Right. Where that would be someone's dream.
Starting point is 00:13:48 Exactly. It's funny that you mentioned that because I was having a conversation the other day with some of my friends. And we were talking about like, who are also kind of influencers in the space. And they were kind of talking about the idea that you know i like you know it's the constant thing of you know the algorithms changed you know views aren't the same anymore like back in 2020 like prime time with like when i had just you know entered the house with the sway boys and like i could post a video of me staring at the camera for five seconds and it would probably do 20 million come on and it was like I think we took that for granted.
Starting point is 00:14:26 Like, I think we really, it's hard not to be spoiled to that. It's hard not to like see that and be like, oh, anything less than this. It's like, am I falling off? You know, it's like one of those things because I like the content that I'm putting out now way more than what I was putting out back then, you know?
Starting point is 00:14:44 But like I said, there's an audience for everything. And so I think the stuff that I'm putting out now way more than what I was putting out back then, you know, but like I said, there's an audience for everything. And so I think, uh, the stuff that I put out now is definitely more authentic to who I am and more like catered to a specific audience. Whereas back then it was just like, all right, anyone who wants to make a video, let's do it. Let's dance. Let's have our shirts off. You know, it's going to, it's going to do well, like at the end of the day, like, so it's, uh,. It was funny because we were talking. If you really put it into perspective, our least viewed video is someone who's just starting his dream. It's hard to zoom out of that.
Starting point is 00:15:16 When you take yourself out of your shoes and really zoom out and see for what it is, it's pretty insane how spoiled we were back then with all those views and still to this day like i like we were talking about before the cameras turned on i just think i joined at a perfect time where covid hit and everyone was all of a sudden like what do we do i'm just gonna go on my phone and scroll you know like tiktok blew up at that time and being the new up-and-comer like it was uh it was definitely a weird feeling because it wasn't till a few months after i started gaining followers i didn't think it was anything more than just
Starting point is 00:15:52 numbers on a screen and then my first time kind of going out after the pandemic like going out meaning like i went on vacation with my family in california recognized you people recognized me came up to you and you're that guy from TikTok. You're Noah Beck. And I was just like, yep. I was in a dorm room like three months ago, you know, like training for soccer. And this is definitely, and my parents, like my parents knew about like the numbers and like, but they thought the same thing. They were just like, oh, that's cool. You know, like we don't know where these millions of numbers are coming from.
Starting point is 00:16:22 Like it could be wherever. And so when you first kind of get like start getting spotted my parents were like what like it was just a new thing to all of us and i was crazy it was truly a surreal feeling now how do you manage your ego and not let it get to your head so much as a you know 22 year old heartthrob you know athlete social media sensation how do you or maybe you haven't figured that out yet. How do you keep a good heart, a kind soul, and still be compassionate towards humanity? Right.
Starting point is 00:16:57 With all the success, the fame, and, you know, 16-year-old girls running after you everywhere you go. Yeah. It's flattering for sure, and it's definitely, and it got me blushing, but like, uh, it's one of those things where I think again, like, like we were talking about before, um, the people that I have chosen to surround myself with in my personal life have really helped manage that. And, you know, I'm, like I said, I'm not one of the, really helped manage that and you know like I said I'm not one of the I just don't think that's how I am as a person anyway like I I have give a big shout out to my parents for for uh raising me
Starting point is 00:17:34 I think in the right way and yeah I owe everything to them and I think uh yeah I don't know I I just I know that I have you know I've always been confident in who I am and I've never really struggled with like confidence, but at the same time I'm human and I have my insecurities, but I think, um, I don't know. I think, yeah, the people I surround myself with and like we were talking about, it's hard to find here in la with yeah how transactional the city can be how everyone wants something from everyone wants something why are you being nice to me like why did like you know all these questions before that are just kind of like unsaid but um yeah so i'm still very much a family man and my my parents and my sisters definitely keep me humble uh my friends uh that i grew up with playing soccer from arizona are still
Starting point is 00:18:27 like my best friends to this day that's great and we're all kind of off doing our own thing which is amazing but we connect somehow whether it's through like playing xbox together or even just like you know in a group chat just checking on each other but you mentioned insecurities though do you have insecurities because you you seem you seem like such a positive, you know, always smiling, happy guy, fit millions of followers, making money, you know, Paris fashion week and all over the place. Like, yeah, you're the guy. How can you have insecurities? And if you have them, what are they? Yeah. I think, uh, uh, yeah, I don't know. I think I'm human. You know, I know I'm human. I don't do me a sin. I think, uh, I look, I know I'm human. And I think, uh, what is that insecurity
Starting point is 00:19:12 for you? For me, it just changes every day. You know, I've, I have, I think when I look into the mirror, I see things and I'm just like you know you can't help but think like when you especially the comparison you know it goes back to that it's like or when i'm on tiktok i'll be like you know this guy this guy's just better looking or whatever it may be like yeah of course but it's like i sound shallow i think i'm also just like insecure about sometimes the i don't know just kind of the way i don't know you know i'm trying to think uh is it a feeling of like you're not enough you're not talented enough you're not smart enough you're not good looking enough you're not as experienced enough you're you know um well tiktok gave me this so
Starting point is 00:20:00 do i really deserve it okay what is the yeah you got the wheels turning what's the 100 and this is a thing that my team gets mad at me for my managers my agents like they're all like get out of your head and you know i think going back to being raised as an athlete and kind of having that like background you know if you want to win a game you work your ass off and you win the game or if you want to get better you train and you work harder at it. Whereas in this industry, I haven't, I felt like I haven't done enough to be in some of the rooms that I've really found myself for sure. And I think, I think it may be one of those things where it's just the world working in weird ways where, you know, all my training as an athlete growing up has led to this in a weird way. It's rewarded me in a different way that I never thought like would translate.
Starting point is 00:20:50 But there are definitely rooms that I find myself in, events that I find myself at. I'm like, why am I here? You know, there are world-class athletes. There are amazing artists. There are, athletes, there are amazing artists, there are, you know, every vertical. And I see myself and I'm like, I just don't think I've done enough yet. And I think that definitely is probably one of the biggest insecurities of mine is that feeling like I earned it or the feeling that I deserve this. And I think, yeah, I like that definitely got the wheels turning. I think that is probably the biggest one that I've kind of have faced. How often do you think about that? Like, did I really earn this? Do I deserve to be at all these big events or with these celebrities
Starting point is 00:21:36 or with these talented artists or talented athletes who put in their whole life to create this career? Right. Is that a weekly thing is that daily is that like just kind of when you're at the events right like okay why am i here i think it's just about every time that i get an opportunity that kind of makes me reconsider everything like whether it's uh you know a big like endorsement deal whether it's a big brand sponsorship that i get or whether it's you know fashion week i'm sitting front row next to who knows who yeah you know exactly it's like
Starting point is 00:22:10 i think it happens just about every single time because i know that they're sitting or it's just in my head and maybe they're not but in my head they're thinking like why am i sat next to this guy you know really this little tiktoker and it's like that's what you think they're thinking of course and that's just me like self-sabotaging if you will and i think uh so you feel like an imposter of course which is not good and like my team gets mad at me for it because they're like i i don't know because then it's one of those things where i i almost enjoy that feeling i always i don't enjoy the feeling but i would rather have that mindset than being like feeling like i'm entitled to to be sat here it's like you know looking at it yeah like you're sitting next to me you know like i was not like right which i am very well aware that there are
Starting point is 00:22:56 people out there that may have that mentality and it's like go like i applaud the confidence um but i i don't think i would I think I would rather take the, you know, I haven't quite earned it yet. So I'm going to continue to work until I do feel like I earn it. But I just don't know if I'll ever, I think it's something within me that I don't think if I continue to chase that, I might just tire myself out because I don't ever want to have that entitlement attitude of being like, but I think there's a fine line between like the gratitude and being like I earned this you know I worked my off for this and I deserve to be here or I deserve this opportunity and so that's why I'm always kind of split in between minds of uh do I deserve this or should I just
Starting point is 00:23:44 be grateful for it? And I'm always grateful, but there are times where, of course, I'm insecure and I'm like, it should have been this guy. Really? Yeah. Are there any other insecurities or feelings of being an imposter besides that that you experience? Nothing really jumps to mind, but I'm sure that there are.
Starting point is 00:24:04 That's the main thing though right i think that's the main thing in terms of like feeling like an imposter every time i see one of your photos or a video or a post of yours you're you're pretty much smiling yeah you're this whole time smiling yeah you seem like a very happy guy this is obviously the first time we've connected really uh in person in a meaningful way but you seem to be a very happy guy. This is obviously the first time we've connected really in person in a meaningful way, but you seem to be a very happy kid. You seem to be youngest of three. You had good parents, you know, two older sisters who supported you and probably like my older sisters told you how to treat women, told you how to be respectful like they did with me.
Starting point is 00:24:40 Yeah. But is there ever any moments where you are sad yeah yeah and i think uh i don't know i uh that i think growing up in a female dominated household it was uh it taught me a lot about women and you know they gave me a lot of lessons about how to treat you know and i've had a lot of people in my life tell me how evident it is that I've had that sibling, like that sister upbringing. And I take that as a compliment. And I love that I'm able, I love that I have that respect. And I know that my mom has given me everything.
Starting point is 00:25:23 And my dad has as well, don't get me wrong but i think uh have a certain appreciation for what women do and um but yeah going back to it i think um of course i get sad you do of course and i think you're always it seems like you're always happy yeah you got everything going for you how could you how could noah beck be sad i think that's for you how could you how could noah beck be sad i think that's you know i it's weird with tiktok and with um anything social media anything on my phone you know the moment i start to i bet it's listening right now it's crazy because i'll uh you kind of it takes you down this rabbit hole of like i'll mention to like a friend of me like hey like i'm feeling my best today like i'm sad about this that then all of a sudden like i'll go on my for, a friend and be like, hey, like, I'm feeling my best today. Like, I'm sad about this, that. Then all of a sudden, like, I'll go on my For You page later and it's about, like, it's, like, sad core TikTok.
Starting point is 00:26:10 And it's, like, making me even sadder. Oh, man. Yeah, it really sucks because I'm like, I don't want to see this right now. I want to see, like, funny videos or, like, something that will. At the end of the day, I read or I'll see often the people that are the happiest, checking on them because it may be a blanket or it may be something. I don't know. I don't think... I definitely, definitely get sad. But I think it's one of those things where i try and i had a therapist once tell me this and i and i think it really helped me um i try to like not enjoy obviously that's the
Starting point is 00:26:55 wrong word for it but i try to appreciate the times where i feel sad because that's what makes you human and i'm glad that I have those feelings because if I wasn't, then I will be a robot. But I know people that are pretty numb to, like, I know people that, I don't know, I like how in touch I am with my emotion and I am not afraid to tell people if I get sad, I'm not like afraid to reach out. But there are definitely times where I have been and I'm getting better with it. out, but there are definitely times where I have been and I'm getting better with it. But I think there have been times where I've kind of, you know, like it's the classic, like I'm fine, I'm fine. You know, it's like, that's when I want someone to come.
Starting point is 00:27:34 But you're really not. Yeah. Like that's when I want someone to be like, just be there with me. You know, like I know, cause I've had friends that, you know, needed the same. And I always want to think that I've tried to think that I'm a very compassionate person. I try to be empathetic. You've got a compassionate heart. I can feel it. Thank you. And, and I try and that's something I work out a lot and I don't ever want to let that go. But I, um, I've had times where like, I can see like close friends, you know, something's off
Starting point is 00:28:02 and then I just would want to give them what i would want in that moment and everyone's different so it's like they may react to it differently but i know at the end of the day like it's easier or it's it would be better if i was there for them than if i was not right despite whether they want it or not and i don't know but what I get sad about, it's so many things, but I think recently what we were talking about a bit about off camera and, uh, what I have no problem talking about is, uh, you know, we're all human, you know, we all have relationships with other humans interactions. And, uh, yeah, I think that, that was one of the things that i've probably been most sad about really really yeah and i think um well to give the context of this uh you know when i
Starting point is 00:28:54 first heard about you you were blowing up on social media and then i started seeing you in a relationship on social media and And this is something I think is, there's some pros and cons to being in a relationship publicly. Especially in a social media world. Yeah. What has been the best part about being in a relationship publicly on social media with someone who's also growing in their own inspiring ways?
Starting point is 00:29:22 Yeah. And what has been the most challenging part about that experience in relationship on social media yeah i think i think the best part was that we were there for each other and that we understood how one another were feeling when something like it wasn't a completely new world i didn't have to explain to my partner you know this is how i'm feeling and them being like well i don't understand world i didn't have to explain to my partner you know this is how i'm feeling and them being like well i don't understand because i can't even imagine you know and it was
Starting point is 00:29:52 kind of just like an unsaid thing that we both just kind of understood like hey if you were getting if something were to happen and they were getting hate online whether you know even though blows off in a day or two like there would just be times where i'm like like i know i'm here telling you not to look at it i can't be naive and be like you know i like i understand like i'm like i get it like seeing it despite whether it gets to you or not i can only imagine like because when it happens to me like when they're whether it's like a controversy, like, I don't know, I haven't been in anything like crazy. Thank God. And knock on wood.
Starting point is 00:30:29 Cause like I said, yeah, like I, like I said, it's one of those things where I just in myself. So if I, if I ever, I don't know, like I have nothing really to hide. So thankfully. And, but there were times when just something would happen and, you know, she would get comments that were not very nice. And I'm just like, you know, it's, it's not like a totally oblivious thing where if I was dating someone else that wasn't in the industry, they would be like, just don't look at it.
Starting point is 00:30:58 You're fine. You know? And it's like, I get it. And I think that was the best, like one of the best parts of the relationship was knowing that we just, we were in it together and we both just understood. We both had this like unspoken, like, yeah, like we just kind of just got each other in a sense. And, uh, and then the biggest challenge about being in a public. Yeah. I think the biggest challenge was especially as a 20 year old. Yeah. Yeah. yeah you know and really your
Starting point is 00:31:25 first deeply intimate you know kind of relationship is what it sounds like yeah I think that that right there was probably the hardest part was uh it kind of us just figuring this out together and despite I don't know she she had moved out to LA a few months before I did. And when I came out to LA, like we, we kind of hit it off very quickly. We started off as like really good friends. And I was just like,
Starting point is 00:31:52 I just really like being around this girl. And then, you know, one thing led to another and we're dating. And then the word gets out. And so now we're in a public relationship at 19. And it's like, who she was 19 as well at the same time.
Starting point is 00:32:07 Yeah. Same age. Yeah. Same age. And, um, I think the biggest challenge was just like everyone having a say, everyone like you could have zero followers and your comment could blow up.
Starting point is 00:32:20 And typically with how social media is and just how everything is, it's like typically the things that go the most viral or to get the most attention are negative things. You know, it's never like I love them so much together. Like people are going to see that and whatever. Like, you know, it's like or on the latter, it's like I hate them together. Here's why. And it's like that'll get more views. I hate them together. Here's why. And it's like, that'll get more views. I don't know.
Starting point is 00:32:45 It's just everyone having a say, despite who you are, where you're from, what you know about us. Like, I think everyone has a voice. Everyone's in the relationship at that point. Wow. And that, that was very tricky because we were figuring this world out and. You're figuring life out. Right.
Starting point is 00:33:02 We're human. We're 19 years old. Like we're human and like no one ever has it figured out but at 19 you really don't have it figured out and like despite like i think i'm very grateful for everything that i have to this day but like i'm still figuring it out i still don't know what i want to do i'm still like it is not all sunshines and rainbows and i think uh i think that's just part of being human. And yeah.
Starting point is 00:33:30 What made you most sad about the experience? The ending of it. And I think, yeah. I think just having someone in your life, like having that support system and someone that knows every little thing about you literally like and i don't know we just such a weird time like it was something that not many people can relate to and like everyone has their first true love and i i she was mine and i think everyone's experience is different but I think the ways ours the way
Starting point is 00:34:09 ours trickled down was just so bizarre and so unique in terms of you know you like a girl you start dating her you're 19 years old this is a normal thing you'd be in college you know you're going to school you're holding your bags you know you're doing that stuff whereas like this time it's like hey like do you want to hang out today like no i have i have a photo shoot or you know no like i'm shooting a music video or this that and it's like or you're together every single day and there's just so many like factors to it and i think us i don't know i can go i can go on and on about like what makes like a breakup hard. But at the end of the day, I think most people know what makes it hard.
Starting point is 00:34:52 I think just like our, our bond that we had was really tricky. And I think, uh, what was tricky to recover from because it was so good. And then, uh, I remember seeing a video of you. I can't remember where it must've been a year and a half ago, two years ago. Someone asked you a question. It might've been a vlog somewhere. Somehow this popped up on my TikTok or YouTube or something. And I, and I saw it where I remember hearing you say, someone asked you a question about,
Starting point is 00:35:17 will you marry her? Yeah. And you said yes. Like without a hesitation or would you like to marry her or if, you know, whatever it was, but they said something about what would you want to marry her or if you know, whatever it was, but they said something about, would you want to marry her? And you were just like, yes. Yeah. Like straight on in their face, like no hesitation. Yes. So when you have that expectation,
Starting point is 00:35:34 especially in intimacy in a relationship that then who knows what happens in the future, but then there's a breakup. How does that make you feel when you had that vision? Yeah. I, uh, my mom always told me that i i thought a lot with my heart and i'm a very i i'm a logical thinker as well but i think when you're when you're blinded by love it's like you know that there's that hope and like i think what what I had with her there, like I held on to any bit of hope. Really? And yeah.
Starting point is 00:36:08 And I don't know. I wish, I don't know. Like, I think I love very, what's the word? I love hard. Like I love deep.
Starting point is 00:36:24 I love deeply. And I love like, I don't know. I like dedicated a lot of my time to being the best boyfriend I could. Really? Yeah.
Starting point is 00:36:34 And the bond was strong. Yeah, the bond was strong. That's not to toot my own horn or anything. Like I just, I'm very confident in the way that we were together. And, you know, things just, it's life.
Starting point is 00:36:48 Things just don't last always and things aren't forever. And I don't know, I still have so much love for her. And it's just one of those things where we both have stuff to figure out and we both have a lot of growing to do. Because I think us hopping into that relationship and us not even relationship aside i think us having the careers we do now has stunted a lot of things that would have i don't know like i think it's stunted a lot of things that like a normal 19 year old should have experienced like what like she never went to college for example
Starting point is 00:37:27 so in school years i was ahead of her one year so i had like a bit of a college experience whereas she was going to go to alabama and like get that experience she never had it she never had it and she went right to hollywood right to hollywood and it's intense and it's really straight out of the movies like it's really one of those things where it's like you know you moved to hollywood but in like there was never that it's it's just so different than what you see in the movies where like you go out to hollywood you know you get a job as a waiter and then like you're going to auditions and you're like trying to make it whereas like we kind of moved out because we made it made it yeah we moved out and we had the the like i wouldn't have dropped
Starting point is 00:38:06 my division one full ride scholarship i wouldn't have dropped that for nothing like i had a guaranteed spot in this house a guaranteed like lots of talks with like the manager of the house and was like we can promise you that you'll grow we can promise you that we can provide this in like exposure and i was just like okay okay let's give it a shot you know it's like soccer was on pause at the time so it was one of those things but yeah we kind of like and when she moved out like they didn't made it and it's one of those things where i don't know i uh it's just it's just crazy it's crazy yeah if you could go back right before you moved here right right before you met her,
Starting point is 00:38:46 and give yourself advice, three pieces of advice about entering a relationship with someone, whether it's her or anyone, knowing what you know now, after a lot of highs, amazing connection, a lot of love, a bond, but then a heartbreak and some sadness, what advice would you give to yourself at 19? a lot of love, a bond, but then, you know, a heartbreak and some sadness.
Starting point is 00:39:08 What advice would you give to yourself at 19? Um, I would have number one, I would say protect yourself, protect your heart. And I think that is like something that I'm very, it's guarded up now. it's guarded up now. Yeah. And I think, I don't know. I think, yeah.
Starting point is 00:39:30 Protecting yourself, taking it slow. You know, we, we were 19, you know, we really liked hanging out with each other. So we were like,
Starting point is 00:39:39 let's just, we might as well date, you know, it's one of those things. And so, and especially when COVID was happening, we were with each other every single day and it was like I think you know you're when you're constantly available for someone that can be that can be taken advantage of and I think being less available in the future not not because i want to yeah i want to be there
Starting point is 00:40:06 like every single day i want like to drop anything at like the sound like the sound of the text and like what like what are you doing oh what do you want me to be doing like you know i just how i am like sure like my more lover yeah i'm a lover love love, but it's also what makes me the most sad sometimes. And I think that's... Well, if you give and give and give, and then there's maybe an unspoken expectation, or you would hope or wish someone wouldn't do the same for you. And I'm not speculating anything here. I'm just saying, you know, when you're a giver and you want to see someone happy
Starting point is 00:40:41 and you love the feeling of being with someone and you feel happier together. It's really challenging when it doesn't work out. Yeah. And I've had many sad breakups that were painful and hard and challenging, but at the same time taught me the most about how I can be a better person, how I can create better boundaries from ourself, how I can, how I can courageously communicate consciously in better ways with, you know, the next partner I was with to, to make sure that I focus on my vision first and then bringing the relationship in second, as opposed to dropping everything always for the partner. There's a balance there, but. Yeah.
Starting point is 00:41:24 Filling up your own cup. Filling up your own cup constantly. Having them fall in love with the overflow. Yeah. opposed to dropping everything always exactly partner there's a balance there but yeah filling up your own cup and then every other cup constantly having them fall in love with the overflow yeah that was like i think yeah like one of the that's that's one of the things that i mean she taught me was and i think unintentionally she taught me to like really protect myself because really i just i yeah i like yeah fall hard and fast and i was uh i don't know everything kind of just moved very quickly and then yeah when you are a giver it's one of those things where you just so bad want to see him happy and then when you realize it's not you and when you realize or i don't even when you like i never fully realized that like that was the thing i was like no like i'm not taking no for an answer i'm gonna try my
Starting point is 00:42:08 hardest to like make it work make it work you know and always gonna be available i'm never gonna give her a reason to not be happy and then you realize it's when they constantly keep telling you it's not you like in it's the hardest thing because it's like look i know it's not you, like in, it's the hardest thing. Cause it's like, look, I know it's not me, but like, I know it's not me making you sad because I'm doing everything I can to make you happy, but I'm going to try to be the one to make you happy. And it's like, when they constantly tell you, like, it's just nothing you can do. It's like, I don't want to take no for an answer. You know, I don't want to say like, I don't want to like accept the fact that I can't make my girlfriend happy. And that was probably the biggest,
Starting point is 00:42:50 the biggest thing that we ran into was. Man, I know that feeling. I see a lot of my self in you with that because as athletes, you don't want to fail. No. And you're like, well, I'm going to do whatever it takes. We're going to make this work. Even if it's hurting me,
Starting point is 00:43:07 I'm going to do what it takes to make this work. make this work. Even if it's hurting me, I'm going to do what it takes to make this work. Yeah, yeah. I've had so many people, yeah. And that is a painful realization. Yeah. When you're like, I'm doing everything. I'm shifting. I'm doing, I'm changing who I am just so that it works.
Starting point is 00:43:21 And then it doesn't work. And you're like, wow, I just shifted my whole identity for a relationship that no longer doesn't work. Yeah. And I did that too many times. Yeah. I repeated that pattern in many relationships because partners I chose, for whatever reason, weren't happy with me.
Starting point is 00:43:36 Yeah. And they wanted me to change to try to make them happy and it never worked. And I finally realized, it took me until a few years ago, that I finally realized that you took me until a few years ago, that I finally realized that you can't make your partner happy. You can add to their happiness. Right.
Starting point is 00:43:51 But they gotta focus on their own happiness. Yeah, as soon as they become reliant. If someone's a five out of a ten, you can't bring them to a nine consistently. I'd be able to influence them to get to a six moments here and there and add to their happiness. Yeah. But if they're not doing their life in a way that brings them joy and fulfillment, there's not much we can do.
Starting point is 00:44:11 And that's a hard thing for athletes like us who want to win and want to succeed and want to accomplish. It's really hard, man. And the thing that I want to acknowledge you for Noah is being 22 and you mentioned talking to a therapist. I think I would have never at 22 talked to a therapist. I started 30, 10 years ago talking to therapists. It was one of the best things that ever did for me. It helped me bring me so much peace. It's what's gotten me to a high eight, low nine of inner peace. It's having that place to process, having that place to learn new tools. So the fact that you're doing this at 22, I really commend you for that and acknowledge you for doing that because I think it's a powerful tool to use.
Starting point is 00:44:52 Now, what advice would you give to yourself moving forward and navigating this next season? Because I know you're trying to figure out like, okay, well, who am I again? And, and, you know, you love deeply, but do you, do you even think it's, you know, worth getting into another relationship soon with someone? Or is it like, you want to give yourself space and time to kind of really focus on yourself and your career? What's, what's the advice you would give yourself of this next chapter yeah i uh i think that's something i'm like actively searching for is uh at the end of the day like just doing what makes me happy and finding out what makes me happy is like again like a never-ending search because it's like yeah this makes me happy in the moment you know like going to an amusement park riding rides with like friends and stuff like that like that makes me happy but that's not something I can
Starting point is 00:45:48 like apply to my everyday life that can make me more at peace with myself like you know so doing things I don't know like I I really I don't know I I think these past few months, I've really, like what you're talking about before the camera, it's one of those things where when you end with someone on good terms, it's hard because it's like... You guys ended on good terms?
Starting point is 00:46:15 On great terms. On great terms? Great terms. So it was like, you still care, you still love each other. Because then it gets dragged out. Even though it was a year ago, it gets dragged out.
Starting point is 00:46:23 And then it's like, you're still there for each other. And then, you know, you still want to tell your person every good thing that happened. You still want to, like, tell them, like, hey, this happened today. Like, and, you know, and I don't know. And then as soon as, yeah. So was it like some blow up? No, not at all.
Starting point is 00:46:41 Get away from me and I hate you. Not at all. I love you so much, but we can't be together right now. We have to grow apart. We have to. Gosh, that's the hardest. The hardest. And that's why it's tricky now because, you know,
Starting point is 00:46:55 it comes to a point where I was telling you like where you almost, you wake up a bit confused sometimes because I'm like, you know, I feel like I'm good. You know, like, I feel like I want to rekindle it. Like, I want to give it another go, you know, and then ultimately it's not up. It's not up to you. When you, when the other person's fully in control of the decision, the decision, and when the ball's in their court me like when you're ready just know that i'm here it's a bit tricky there's a bit of a power play that's like as much as i just want to like wait around because i do enjoy this person so much and like yeah and hard to imagine life without them sometime there is like this when you kind of go no contact you kind of step away from it and then it's like months like a couple months go by and it's like this, when you kind of go no contact, you kind of step away from it. And then it's like months, like a couple months go by and it's like, okay, wow. Like I'm feeling better.
Starting point is 00:47:50 Like the first month is really hard feeling better. Then all of a sudden, all it takes is a little point back in. All it takes is like a text, like, Hey, girls know what they're doing, man. No, it's so tricky. And a lot like you, like, I don't drink, and I've never drank in my life. I've never done any drugs. I just, I don't have that excuse sometimes where sometimes.
Starting point is 00:48:15 You gotta feel it. I'm still, yeah. You gotta feel the pain and the sadness. Yeah. You gotta go through the experiences. Exactly. And I don't have that excuse as to, sorry, I didn't mean to text.
Starting point is 00:48:24 Like, I was drunk. And it's like, it's been three months and you randomly, and so it's like, now I'm back into it. And so that's, that's the hardest part is knowing that like, if I decide to text you, that is sober me. That is me that genuinely means it. You know, it's, it's never a never a question of like like i don't like was this just a drunk text like does she mean it like right it's like for me it's like i'm gonna
Starting point is 00:48:53 respect your boundaries but if it comes to a point where i'm just like i don't care i'm just gonna follow my heart like i want to do this again it's like i don't know it's tricky it's very tricky but yeah this this feels a lot like, uh, like talks that I have with like a therapist. Yeah, of course, man. And it's, um, yeah, I'm glad I started talking to him too. Cause I've had friends that recommended me because I don't know, even when things started to get really good, even when I started to get into a better mindset of like, you know, life goes on and I can love this person from afar. But right now it's like, if we have, if we're meant to be, there's no rush. And it's
Starting point is 00:49:31 like, we'll find each other. So I think there's really no point in rushing it. And that's like what I kind of had to accept. And so with this therapist, I'm like, it's nice talking to someone when things are good so that they stay good. That's the best time, dude. Because it's like when they're bad, it's like you have tools to use like when things are like, when you get in that mindset of thinking, when you go down a rabbit hole, it's like, remember what they told you, like do this, do that. But when you're happy, it's like, you know, that's the time when you're supposed to stay happy.
Starting point is 00:50:01 When I entered the relationship I'm in with my girlfriend, Martha, we started dating. We took it slow. Yeah. We took it slow, which I'd never done in the past. But I decided I'm going to do
Starting point is 00:50:11 everything different. Yeah. And we took it slow. I was also doing individual therapy. And we made a commitment and agreement together before we got
Starting point is 00:50:20 exclusively committed. Yeah. We said, I made the suggestion, but she was like quickly to agree. I said, said, I made a suggestion, but she was like quickly to agree. I said, hey,
Starting point is 00:50:28 I would really like to start in therapy together. Couples therapy. Yeah. And just try it differently because I'd been in a lot of failed relationships. I tried a lot of stuff
Starting point is 00:50:36 and none of it worked. So let me try something completely different. Yeah. She was like, absolutely, I'm down. And it has been
Starting point is 00:50:43 the greatest gift we have given ourselves and the relationship because any disagreement any misunderstanding any confusion or feeling of like oh that didn't feel good yeah we're able to communicate it consciously whenever we go to that session together and it allows us to create ground rules it allows us to create boundaries allows us to create agreements and it brings me more peace. Yeah. Having that understanding and someone equally as committed to personal growth as I am. Love it. And it, and it's, I'm not saying you need to do that 22 in the relationship that you're next, but for me doing it when things are good is the best time
Starting point is 00:51:21 to do it. So I really acknowledge you for doing that. Yeah, yeah. I love the lessons that you would give your younger self. Yeah. Take it slow. And it sounds like, you know, you have this realization, hey, we're meant to be, we'll find each other at some point. Yeah. Whether it's in a week, a year, three years,
Starting point is 00:51:42 you know. So taking it slow I think is great wisdom that you shared with yourself. Took some time to come to that, though. It definitely took some time to, like, acknowledge that that was the case. Because I'm like, you know, you're sitting there fighting for it. And it's like, make this work. Let's do it. Let's give it another go.
Starting point is 00:51:57 What do you need? And how can I do this for you? How can I help? You know, like, you know, don't worry about how I'm feeling. Because that does not matter right now. Like, what matters is, like, we make you happy. like you know don't worry about how i'm feeling because that does not matter right now like what matters is like we make you happy and it's like at what caught like at what point is it like do you have to take a step back because if i saw one of my friends doing this what would you say
Starting point is 00:52:14 to them i think dude come on like you got to put yourself first like you have to like they you know and i'm like it's so hard when you're blinded by it but yeah i uh yeah so if you saw a friend of yours struggling in a relationship you'd be like hey if she needs space give her space and go focus on your life yeah it's so hard right yeah it's so hard when you're in it because it's like you know what the sexiest thing and you know what the sexiest and most attractive thing is for a woman is when a man is fully committed to his vision and his mission yeah taking care of his life, in service to his friends, his family, his community, and joyful. Yeah.
Starting point is 00:52:50 Not needing a relationship, not checking in constantly to see, hey, what can I do for you? But in his purpose, that is when women are most attracted to men. Yeah. To independence, coming together, yeah. And then you can come together and support one another with each other's lives individually
Starting point is 00:53:10 and together. But if you're always in support, I think it's amazing. Yeah. I understand where you're coming from. Yeah. I think it's like, wow, that's like a dream guy.
Starting point is 00:53:19 Right. Who's always here to show up for her. And like, I'm flattered that you say that because it's like, in my head, I'm like, you know, who's the kind of guy I want dating my daughter or if i i mean yeah daughter yeah future kid but also my sisters you know i'm very like even though i'm the youngest
Starting point is 00:53:33 like i'm still very protective of my sisters and like they started talking to a guy and i don't like it i'm gonna tell her i'm like sure don't waste your time like i don't i don't like this guy like and here's why but fortunately i haven't really i don't like this guy. Like, and here's why. But fortunately I haven't really, I haven't really had to say that to either of them. They're good at picking, which is nice. But I think it's one of those things where, I don't know, like I don't ever really want to change how like those qualities about myself. And I've questioned them because I'm like, this isn't working right now. Do I I Don't know like I I guess so split in between two minds of like This isn't working. Should I try the latter? Should I you shouldn't be a jerk? Yeah, exactly
Starting point is 00:54:17 it's like I don't ever want to even like question like should I you know because there's that saying nice guys finish last and it's like I Don't think that's the case. Honestly, like i really think like kindness wins at the end of the day it's like but it's not about changing it's about evolving right and it's keeping the core of who you are the values the generosity the kindness the support that's like a dream yeah as a friend and as a partner. Right. And it's evolving into saying, my health, my mission, my values need to be my number one priority. Yeah. And that's hard to say. Yeah, definitely.
Starting point is 00:54:55 And most people don't, like most people in a relationship don't like hearing that. And this is my personal experience. Again, I'm not sharing this as like what everyone should do. But when I shifted this and I said, instead of making someone else number one and making my mission and my health number one, and then a relationship, second or third, everything shifted for me. And my relationship is healthy and happy.
Starting point is 00:55:23 My girlfriend loves that about me because I have my own purpose. And she still thinks I'm very generous and giving and I show up in a big way. So it's not like you're changing into like, I'm never going to be there. The opposite. It's showing up for yourself the way you would
Starting point is 00:55:37 for someone like that first. And then showing up for them. Right, no, it makes sense. Prioritizing other things. That's it. What has been the biggest thing that's opened up for the night. Right, no, it makes sense. Prioritizing other things, yeah. That's it. What has been the biggest thing that's opened up for you during this conversation as we get to the last few questions?
Starting point is 00:55:52 I don't know. I think at times I find myself in like, again, going back to my mom and my dad, they always kind of told me I'm a bit of an old soul. But I take it as a compliment, but me I'm a bit of a bit of an old soul but like I I take it as a compliment but I also I'm like no like I can have fun like this that uh but I think I just grew up with older people and I grew up with like older friends and like to this day all my like closest friends in LA are older and I don't know I find like wisdom and I find like more experience very
Starting point is 00:56:28 appealing and like not even just as like my singing I'm old into older women like it's like sure as it like friends and like companions it's nice to know that someone has I like to learn from people and I like to be a sponge in conversations and I like to like really just you know soak everything in and i think that's been lovely talking to you today about and just like hearing these things because obviously you know i share a lot with my therapist but at the same time like it's nice to hear it from yeah man you know a guy perspective where i don't know it's just been nice that's good man yeah it a fun conversation. Um, I've got a few final
Starting point is 00:57:08 questions for you, but I know you've been working on a few things. How can we support you in your professional career right now? What's the thing you're most excited about that you are launching? Yeah. So, I mean, the main thing right now, uh, I would say is the recent launch of my apparel brand. Yeah. Yeah. main thing right now, I would say, is the recent launch of my apparel brand. Yeah. Yeah. As of right now, it's genderless undergarments and gender neutral. It's called Efe's.
Starting point is 00:57:34 Efe's. Efe's. Or, you know, all my friends are like, so when am I getting some Efe's? And I'm like, yeah, that works too. That works too. It's like, I'm not going to stay here and be like, it's Efe's. You know, it's like, you know, it's a motto. So however you want to pronounce it.
Starting point is 00:57:46 But yeah, as of right now, we just have underwear and undergarments. But like I said, genderless. And so made for everyone. And I'm really excited about it. And I'm really passionate about this new project because I didn't want this brand to be merchy if you will i wanted to i want i want to build a brand and i want to curate something and foster a community that has for everyone and i want you know it's really cool i guess one of my favorite parts about social media and it's one of my favorite parts about being an influencer content content creator, whatever.
Starting point is 00:58:27 You know, creating an aesthetic. And I really have fun with like photography and all this. And so for our first campaign shoot, we kind of went back in time to and did like a Greek mythology type thing. And it was really cool. And I had a blast doing it. But yeah, the story of Ephes kind of originates back in Greek mythology. Yeah. And I can bore you with the whole story of the details, but it's basically a lovely, beautiful story about, at the end of the day, like love conquering all.
Starting point is 00:58:53 It's about like gender fluidity. You know, this king that wanted a son, but then had a daughter and then raised her as a son, and then she fell in love with a girl. And so it's just like love conquering all at the end of the day and like i think it goes perfectly i know we kind of rabbit hole down like relationship stuff and i can talk forever but it goes back to i just love love but it's also like my biggest kryptonite i think is like it definitely hurts me the most um but yeah with with efe's i'm just very excited and you know right now at this given moment um soon releasing more but right now we have two uh designs of the underwear two waistbands if you
Starting point is 00:59:33 will um one is called the heritage and one is called the classic and yeah i love them like they're great and i really and i mean i think the the like initial idea of creating underwear brand like i'm sure you might be wondering like why underwear like why why even doing this like when i first started social media like what gained me a lot of my my following what i think got a lot of views. And, uh, me and the boys were kind of, uh, we were free billboards for Calvin Klein with our waistbands, like always showing like that kind of thing. Yeah. And I was like, had this idea and I was like, what if, what if we owned, like, what if we wore something that we owned and just constantly had it in our content organically where it's not like we're not getting paid to post it we're not doing this but at the end of the day it's just pushing something that we're passionate about and that is ours and so i kind of kept this idea to myself
Starting point is 01:00:34 and because i was like i don't even know where to start this is an idea i had and then um after some time the conversation came back up and after we all kind of split ways and like moved into different houses, um, I had a talk with my manager. I was like, I really want to do this. Like, I think this is really cool. And I'm kind of exciting. Uh, and there was at the time when I kind of started to get more into fashion as well. And I was like, this just feels perfect. Like, I feel like we should do this. then i was like where do we start and fortunately i was i had people around me that you know i asked a lot of questions i had um you know a lot of friends that you know like yourself that i would go to and be like that are older and be like hey put your arm around me like how do we do this like mentor me a bit like
Starting point is 01:01:20 on how to start a business i don't know how to do this like i want to learn and so when creating this brand like i made sure i was very hands-on because I was like, this is my baby. This is my thing that I want to really blow up. And in a couple years, everything goes well. The dream happens. I want people to buy the product for what it is and not even know that I have anything to do with it. So, yeah, it's something that is uh really exciting to me and i it's exciting yeah i can see it yeah see it on you and eventually open up to i mean there's really
Starting point is 01:01:53 no like there's no cap like i don't i don't know where it's gonna go as a brand but very exciting things i think it's uh it's one of those things where we'll kind of just see where it goes see where it goes and can we buy right now is it out. And can we buy right now? Is it out? Is it a launch? You can buy right now. Yeah. So came out June 6th was the launch of the official like, uh,
Starting point is 01:02:10 site and everything. So yeah, right now we just have the icon or the classic and the heritage. Okay. What's the website? It's called efees.us. I P H I S right? Yes.
Starting point is 01:02:19 Okay. Dot U S. Dot U S. Or if we go to your Instagram or Tik TOK. It's anywhere. You'll find it. Yeah. It's in my bio.
Starting point is 01:02:25 Yeah. efees. efees. .us. I love that. Yeah. You're also all over social media, Noah Beck everywhere. So make sure you guys check out Noah's content, follow him, subscribe.
Starting point is 01:02:37 Even though you're not an OG commenter, you can still join the party of the 50 million plus and hang out. These are a couple of questions I ask everyone at the end, but I usually don't have many people your age on here. I've had a few people in their young 20s, but I'm going to ask you this question and have you dream and imagine for a moment. So this question is called the three truths. It's a hypothetical question. Imagine you get to live as long as you want to live. 80, 90, 100, 120, whatever it is. You get to live as long as you want to live, but it's your last day. And you have accomplished, created, and experienced life to the fullest in every area. Fin, career, personally, professionally, love, all these things, family, all of it. You've created this life. Love it. Right. Okay. But for whatever reason in this scenario, you've got to take all of your content, your work,
Starting point is 01:03:37 your business, your products to the next place. They're not here in this physical world anymore. So no one has access to this conversation, to anything you've ever posted online it's all gone okay hypothetical and for whatever reason you get to leave three truths behind three lessons that you would share with the world and that's all we have to remember you by are these three truths what would be those three truths that you would leave behind trying not to steal like a quotes that i've seen i'm trying not to steal whatever comes to your heart yeah yeah whatever you feel if there's a quote that really stands out to you as a good truth feel free to share it i think something that i try to spread and i think that can resonate with all my content and kind of going back to like you know despite you know
Starting point is 01:04:26 being able to get sad and you know being human um i try to be very positive and i think uh that kind of goes back to you know a life's too short you might as well do what makes you happy so i think uh doing what makes you happy could be one okay um you know it's funny there was i had i had lunch with a friend not too long ago and we like we had known each other and like but we never had like a proper like sit down and i was like fortunate enough that we got the chance to kind of like our schedules our busy schedules kind of aligned up yeah and so it was nice like having like a really nice conversation with him and one of the things that he told me was that i'm definitely gonna have the truth because i think this it just like really i don't know it just like really like touched me in
Starting point is 01:05:18 a way that i was like if you're ever doubting something if you're ever doubting something, if you're ever doing this. And he told me, he was like, don't ever keep your talents hidden. Because if you do, you're owing the world like a disservice. And so like by not sharing your talents, you're stealing the world from potential joy that people can get from you. So I thought that was really interesting. And I think that can resonate with like what i do as a social media content creator is like everything that i put out it's really amazing and i think that my favorite comments are like it's not my favorite but it's the comments that like really like touch me and like really hit me and like really i don't know i guess give me that reassurance that i'm doing something right
Starting point is 01:06:11 is when people say like you genuinely saved my life or like that stuff like is really like knowing that there's someone out there that you've saved with your videos is just insane to me and so that's why i think like that one kind of that's good hits home because there could be someone out there that needs to hear what you have to say yeah so say that second one and the third truth and the third truth i would say um i don't know this is kind of like more advice to myself that i think could be like that and it kind of goes go back to it but instead of just your heart I would say protect your peace and I think
Starting point is 01:06:50 like again a bit cliche but it's one of those things where it's simple but it's so true and I think uh I think once I kind of started to apply that to my life, I think things got a lot, a lot better. Yeah, man. For, I don't know, just find, finding something that like makes you at peace and finding something and then
Starting point is 01:07:14 finding ways to like constantly apply it. So it doesn't. Yeah. That's beautiful, man. The simplest stuff is usually the most important. Yeah. I love these three truths.
Starting point is 01:07:23 Um, before I ask the final question, no, I want to acknowledge you for your openness. I appreciate your openness. I appreciate your generous heart, your, you know, your candor and everything that you shared today. And the fact that you're, again, I think I told you before, I haven't seen you really do a long form conversation like this. So I appreciate you being willing to put yourself out there and open up about these things because I think it's Gonna inspire and help a lot of people with you doing this and I hope you do more of this in the future Yeah, so I acknowledge you for
Starting point is 01:07:53 Everything you've had to go through the last three years, you know Although someone watching or listening might say well this kid hasn't actually go through that much because it's been success money fame Of course, of course but it's the quote that I'm going to butcher, but paraphrase from Jim Carrey said, I wish everyone would become rich and famous and realize it's not everything. Yeah.
Starting point is 01:08:14 You know, I wish everyone would experience it and realize it's not the key to happiness. And this said it better, yeah. And so I acknowledge you for having to experience life at 19 into 22. Yeah. With all this happening all at once. I'm sure a lot of amazing,
Starting point is 01:08:29 exciting things, but also some weird, confusing. Of course. Of course. Challenging things too. Final question for you, Noah,
Starting point is 01:08:37 what is your definition of greatness? I would say greatness to me is applying yourself every day to be the best version of yourself and doing, just doing all the right things while also living a little and having some fun, you know? And I think that's, that's where I'm constantly split is, uh,
Starting point is 01:09:03 you know, maybe, maybe I do need to let loose a little. But at the same time, like, yeah. So I think, yeah, I think that would be my definition of greatness. I hope today's episode inspired you on your journey towards greatness. Make sure to check out the show notes in the description for a rundown of today's show with all the important links. notes in the description for a rundown of today's show with all the important links. And if you want weekly exclusive bonus episodes with me, as well as ad-free listening experience, make sure to
Starting point is 01:09:30 subscribe to our Greatness Plus channel on Apple Podcast. If you enjoyed this, please share it with a friend over on social media or text a friend. Leave us a review over on Apple Podcast and let me know what you learned over on our social media channels at Lewis Howes. I really love hearing the feedback from you and it helps us continue to make the show better. And if you want more inspiration from our world-class guests and content to learn how to improve the quality of your life, then make sure to sign up for the Greatness Newsletter and get it delivered right to your inbox over at greatness.com slash newsletter. And if no one has told you today, I want to remind you that you are loved,
Starting point is 01:10:07 you are worthy, and you matter. And now it's time to go out there and do something great.

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