The School of Greatness - Overcome Your Beliefs Around Money & Begin Investing In Yourself w/Grant Cardone EP 1229

Episode Date: February 16, 2022

Today’s guest is Grant Cardone. He’s an entrepreneur and investor who owns and operates seven privately held companies, as well as private equity real estate firm, Cardone Capital. Cardone Capital has a multifamily portfolio of assets worth over $3.6 Billion. He is a New York Times bestselling author of 11 business books, including The 10X Rule, which led him to establishing the 10X Global Movement and the 10X Growth Conference, now the largest business and entrepreneur conference in the world. In this episode we discuss:The biggest reasons people are afraid of money.The 3 things you should know about money.Why Grant really believes in the power of investing in yourself.How to start thinking about investing and buying assets.And so much more! For more go to: www.lewishowes.com/1229Check out Cardone Capital: https://www.cardonecapital.com/Grant's previous episodes:www.lewishowes.com/1069www.lewishowes.com/905www.lewishowes.com/802  

This is episode number 1,229 with New York Times bestselling author Grant Cardone. Welcome to the School of Greatness. My name is Lewis Howes, a former pro athlete turned lifestyle entrepreneur. And each week we bring you an inspiring person or message to help you discover how to unlock your inner greatness. Thanks for spending some time with me today. Now let the class begin. Welcome back, my friend. Today's guest is Grant Cardone. He's been on a few times and every time he comes on, he keeps inspiring people to dream and live bigger. He's an entrepreneur and investor who owns and operates seven privately held companies, as well as a private equity real estate firm, Cardone Capital. Now, Cardone Capital

has a multifamily portfolio of assets worth over $3.6 billion. He's New York Times bestselling author of 11 business books, including the 10X Rule, which led him to establishing the 10X Global Movement and 10X Growth Conference, now one of the largest business and entrepreneur conferences in the world. And I'm excited to sit down and see what he has to inspire us with today and the big things he's going after next. And if you haven't checked out our previous episodes,

make sure to check out the show notes below and we'll link those up. But today, we're able to dive deeper into his beliefs about life, money, and a side of him that he rarely reveals on social media. In this episode, we discuss the biggest reasons people are afraid of money. Three things you should know about money. Why Grant really believes in the power of investing in yourself.

How to start thinking about investing and buying assets and so much more. And if you're inspired by this at any moment, make sure to spread the message. Text a few friends, post it on social media. Let me and Grant know that you are listening. And if this is your first time here, please click the subscribe button over on Apple Podcasts or Spotify and leave us a review letting us know

what you enjoyed most about this episode. Again, just click that subscribe button right now so you can stay up to date on all of the latest and greatest from The School of Greatness show. And today's fan of the week is from A Little Bit Happier. That's their name on Apple Review, at least. And they said, The conversations facilitated by Lewis on this podcast have contributed greatly in how I choose to live my life now.

I love how a range of topics are covered from how to build a business to how to love yourself. I look forward to every new episode and fully believe that I discovered this podcast right when I needed to. So big shout out to A Little Bit Happier for leaving a review over on Apple Podcast and being the fan of the week. Okay, in just a moment, the one and only Grant Cardone. A lot of people are afraid to invest

because there's a lot of different investments. They don't want to lose money. I don't want of different investments. They don't want to lose money. Yeah. I don't want to lose money. You don't want to lose money. But why do you think people are afraid to just talk about money, to make decisions on investing money? They're scared to go earn more. Why are people afraid of money in general, do you think?

Well, I can tell you, for me, I was always scared of money. And I was terrified of it. So if you look at still today, I look tell you, for me, like, I was always scared of money, you know, and I was terrified of it. So, like, if you look at still today, like, I look at the bill of everything. It's a bill of everything? If something costs something, I want to know how much it was. And so, like, how much is it? Like, I'm going to ask that question, whether it matters or not. It doesn't matter where I get in my life.

I don't think I'm ever going to be free of, how much was that? How much was the dinner? How much was this? How much was dinner? How much was the tip? How much was the coat? How much was the jacket?

What did the, you know, me and Elena, like Elena's like, hey, it's going to be fine, man. Like, look at what you've done. We cannot spend this. And I'm like, how much was it? I want to know how much it was because when I grew up, you had to know what things cost.

And so the point, your question about money is a terrifying thing because it's the one thing in life that, you know, the NFL is not going to give me the ball. And I'm never going to get a chance to golf. I can't win in those environments. But with money, everybody gets money. It's the one place where everybody gets it. And now what do I do? And I can lose win in those environments, but with money, everybody gets money. It's the one place where everybody gets it. And now what do I do? And I can lose it now. So it's a terrifying concept like power.

You know, very few of us ever get any kind of influence or power, right? Once you get it, you're like, hey, what do I do with this? You know, am I going to do it? I mean, am I going to do the right things with it? And so I think people withhold themselves because they don't, we're not educated about money. We don't know where it comes from. We have a lot of misinformation about it. Our parents terrified us.

You know, money doesn't grow in trees. Save your money, it'll save you. All these things our parents told us because they were enamored or encumbered with the same kind of liabilities around money. I don't know how to get it. I don't know how to keep it. And the third, the worst part that we're all at

is I don't know how to invest it. So what I'll do is I'll, some people get good at getting it. Very few actually. Fewer people at keeping it, but probably more than getting it. There's probably a big group in America They've learned how to keep money because they're afraid to lose it. They don't want to invest it. They don't want to use it

They don't want to you know You know Kanye talks about this how white people how white people save all their money and they just keep it They just store it like I had an uncle. He buried everything ever made it win the backyard Wow The other uncle was was he was he was a guy that bought, he worked hard, very, very frugal, Italian descent. And he would buy real estate, but it was always buy low and sell high. He actually never sold anything,

but that was the concept, buy low. Buy the cheapest, lowest, get everything on a deal. If there's food stamps to be gotten, you go get those food stamps. If there's a government deal, get it. If it's section eight and the government will pay you, pay it. So both these guys, different kind of mentalities were extremely frugal. My other uncle worked in a refinery. He basically saved all his money, paid everything off, got out of debt. That was their lifestyle. My dad died when i was 10. so he paid all his debt off had everything paid and and so that's all i had right everybody around me was like get money keep it keep it don't use it you know but but you should

invest but nobody ever learns that third one and and so i think we're just a bunch of people walking around terrified of this apparent, apparency of it's scarce and it's not. And, you know, it's not, there's nothing scarce about it. Didn't they just print more in the last couple of years? We printed more, I think we printed more money since the last time I was with you than they printed in the last hundred years. That's crazy. Since I saw you last. That's nuts. So everybody should have got a pay raise.

And I know people are scared of the bubble right now. They're like, oh, my God, man, things have to, real estate's too much and stocks are too much. None of this stuff has gone up equal to the amount of money printed. So if the print is this high, you know, if the print is that high and inflation that we're hearing about all the time is this high, you'd have to assume it would have at least this far to go. But that's only because people don't understand. When you print this much money, you need to multiply times nine. Because money is printed.

When you take your money to the bank, when I take the money that you're going to give me for this great interview today, and I take it to the bank, as soon as it goes into the bank, the bank gets notified, and the bank now has the ability to loan that money out nine times. Nine times? Nine times? Nine times. So they don't keep money. So if you put a million dollars with the bank today, they're going to go make $9 million worth of loans tomorrow.

How do they make that? How do they do it nine times? Well, that's what they're allowed to do by their regulations. They can take a million dollars that you give them. That's why they want deposits so much. And then they can go give $9 million in loans on that one that's right within a year two more and with its microsecond one day they can loan out nine million when you when you this is what people understand they and this is what our

parents didn't understand okay so Bob goes out Bob or Betty goes out and they work and they make they do really well they make 200 grand a year maybe they're online doing online sales. Hustle, hustle, hustle, sell, it's trading their most valuable thing. This is what I did for 25 years, from 25 to 51 years old. Spent my most valuable asset time to get money, terrified, terrified every second of every day.

That's really what's driven me the whole time was terror. Like when you don't know, you're going to be scared. Yeah. So I'm going out to get money. I won't spend any of it because I'm terrified if I can't. I don't know how to get more. I'm worried I can't keep getting more. So then I'd get the money and then I'd rush off and spend my most valuable asset time again to bring it to the bank.

Yeah. And then they go multiply it. They're telling me to save it and they don't. And so when I quit listening to everybody that's got an opinion about money online or my neighbors or my uncles, and I started saying, what are they doing? The banks. When I quit studying the influencers and started studying the banks, Goldman, JP Morgan, KKR, there's just an endless list of these guys.

You start studying those guys. Elon, study Elon. Elon doesn't keep any cash. He thinks the whole thing's a joke, which he's probably right. So what does he do? He reinvests everything. He's not paying debt off he's accumulating debt but apple has debt google has debt facebook has debt and they have cash reserves that that are the biggest cash reserves on planet earth they could pay cash for everything

why do they don't why do they get debt when they have all exactly why do they do that because because if i take if i take man you got a little whiteboard right here okay so if i take uh the apple just did this okay i got nine i want to make a 90 billion dollar purchase i want to make a nine and they're like yeah we got the cash for that in fact we have cash plus another 50 yeah we got plenty of cash to do this okay and then one of their people says, okay, bro, you do that. That is not a tax deductible event.

What we should do is we should go keep this and go borrow 90 billion. Really? At like 0.005%. Like they're going to pay a half of 1% for this debt. Maybe they pay 1%. Who cares? They're like, I don't care.

It's a tax deduction anyway. So now they have the best of both worlds. They have their cash and they have debt. Now, back in when I was growing up, this debt would cost 10, 12, 15, 18%. It's so cheap now. Because we print money.

Money is not scarce, like our parents told us. Like when I was growing up, I bet you I heard at least from my mother from the age of 10 to 15, if I didn't hear this 500 or 1,000 times, I never heard it once. We don't own the electric company. Turn those lights out, boy. I still have that going on today. Electric company. Turn those lights out, boy.

I still have that going on today. My dad, my mom told me my dad would, because he worked so hard, dude. He was so like, oh, I finally got it. I finally made it. Now I've got to protect it. He got stuck in the second piece, keeping it. You know, it's an emotional keep. And so it's not a rational thing because you're hoarding now, you know

Still today man. It's tough for me to buy blue jeans if they're not on sale I'm like, this is stupid man. Like what? I'm just gonna wait right, you know So say you know what I'm saying, but it's really stupid that I even worry about it, right? And I'm not saying on the come up. I think you should worry about it, right? But there needs to be where you can turn that switch off. If you could give, you said there's a lot of misinformation and people just aren't educated on money in general when they're growing up, but there's just a lot of information. I think the miseducated is more, it's not a financial illiteracy. It's a financial, it's almost like we've been hypnotized with the wrong set of rules. like we've been hypnotized with the wrong set of rules.

So if you could only share three pieces of information to your kids or the younger generation or anyone stuck on hoarding and keeping money, what would you say would be those three things that you would share to change the philosophy and mindset around the fear of money? Well, I think number one is there's a bigger problem with hoarding in this country than there is with spenders. But what we see is, what we hear is all the spenders. Who are getting into debt. Yeah. Oh my God, you know, he did this and he's overspending.

But really, really you have more of a hoarding issue than you have a spender issue. Number one, I think people err more on saving and not knowing how to use money than they do on buying Richards and Lambos, even though you see all that around L.A. And I know these people are – I walk into Vegas and I sit down at a table in Vegas and I know the three guys playing. They're playing 10 times more than I am. They're playing $2,000 a hand, I'm playing $25. I'm like, I know I'm in a better position to play what they're playing for, but I can't do it. So the advice I would give people is like,

I would just assume that everything you know about money is incorrect. Everything. Every single thing you know about money. Just assume it so you can get back to where? So that you can actually have a white, you can have a clean board to operate from. Because if you go out right now and try to stack new information, financial literacy on top of a toxic foundation, it's all going to get all. That's why when I tell people

don't go buy a house, everybody freaks out. They're like, that can't be right. That can't be right. Why? Because that's what... You've been told to buy a house

your whole life because the banks want you to buy a house. Now, everybody just heard that is going to say, I just saw you buy a house in Malibu. Right.

I can do anything I want now. Right. Here comes the arrogance. But I mean, I'm in a position now, like if I want to buy that house in Malibu, I can, but on the come up, buying a house is not what you should do. You should, one, I would scrape off that you don't know anything. Two, I would, I would invest everything

you can in you. It's tax deductible. You never lose it. You're the person's personal appreciation will always be bigger than any other asset class. I love that. Okay. Bitcoin can't match it. Real estate can't match it. My personal asset appreciation will always, it is infinite.

You know, who knows? I could be the next male Oprah or somebody watching could be the next rock or whatever, right? Like what is that appreciation value it's straight up yeah so the the first thing people should invest money in even use debt on is their personal improvement if you told me you had to go borrow a thousand dollars to to go to one of your classes to become great and it had any potential at all like even even a 1% chance of putting you on the road to greatness, I'd be like, dude, you go give Amex or Visa $1,000 right now. I don't even care what the rate is.

Right. Because the infinite return, infinite beats 18%. Okay. So number one, invest in yourself. Number two, I would invest in your business. Whatever your business is or your department, your division is, like the first 30 years of my career, I didn't own a company, but I did invest in my department. Even though I worked for a company. I had a secretary. I didn't have the company pay for my secretary.

I paid for that. I wanted her to work for me. It was my mom, by the way. And so invest in yourself, you know, like invest yourself, then invest in your business or your department, your skillset. If it's your company, then invest in your company, even down to zero.

Like I wouldn't keep money around. I wouldn't save for a rainy day. I wouldn't have an emergency account. I did all that. Why not? Because you don't need it. You don't, you need, What you need is you need hustle. You need other people's money.

You need to go knock on another door, make another contact. You don't need reserves of money. So what you need is cash flow. Okay. So how do we get cash flow? By making investments. That's the third. And other things.

Other things that don't require my skill set. So that would be the third piece of advice. To start investing in real assets. That cash flow. Number two, or B, that can appreciate. Three, that provide tax shelters. And if you look at those three criteria, Bitcoin doesn't cover it. Stocks probably don't cover it.

Gambling doesn't. Right. That one, gold doesn't, silver doesn't. Real estate, real estate. NFTs don't. NFTs don't because they don't cash flow. That's why when you invested in NFTs and you're like, okay, they're cool. You're crossing your fingers hoping, but you don't see a check.

With the real estate, I'm sending you a check every month. You're like, okay, I just cool. You're crossing your fingers hoping, but you don't see a check. With the real estate, I'm sending you a check every month. You're like, okay, I just got another check. I just got another check. I just got, like, you don't have to be in mystery. Right. But the most important thing is that people need to like, you gotta know that if you're in,

you live in America and you're having a money problem, it is not because you're stupid and it's not because you're lazy. What does it mean? It's because you have the wrong information. The wrong information. If you're losing at the table and there's other people winning there, okay, you just have the wrong data.

And I believe that Americans, particularly Americans, have the wrong data about money. That they're financially, they have been, they have, like, there's medical misinformation. financially, they have been, they have like met there's medical misinformation. There is financial misinformation in the marketplace that is perpetuated by the banks and the institutions, because every time you operate under their hypnotism, you benefit them, not your family. So if someone's got between a thousand and 10,000, and they're trying to multiply it to a hundred thousand, what would be the steps they would take? How long do you think it would take them to go from 1,000 or 10,000 to multiply it?

And would you say put that all in your own personal investment? Would you invest in the business that you're in? Would you invest in other things like cash flow, appreciate and provide tax shelters? What would you do? If you got $1,000, I would like just keep, you know, keep investing in yourself until you got another 1,000. Okay.

And then invest in yourself, you know, now you got 2,000 invested in you, you go, go, go, you should start making money faster. At some point you should start, like, every time you make an investment in yourself, if I put fuel in my car, it's supposed to take me further. Right. Right? So if I invest in myself, then, and myself, then look, there's things I bought that I didn't get a return on right away,

but I didn't quit investing in a course or a workshop or training or education because it didn't work. Or your health. I spent 17 years going to school. None of it was any good for me, but it did teach me. It did teach me how to go to school you know how to study how to study how to go there how to finish how to complete a course like i completed college i'm not proud of that by the way you're not proud you completed it why no no because it was stupid it was ridiculous i should have dropped out like i i knew it was a bad thing i knew what you're majoring uh major in accounting it's a good degree it's not like just some you degree. Right. But you should have dropped out of it. Why? I should 100% because I would, I mean, I would still, I would still, I would, well,

I'd have a five-year jump on my career. But the problem is I was on drugs. So, so, you know. Actual drugs? If I wouldn't have been on drugs, I would have quit college because I would have had enough confidence in myself. When you're on drugs, you can't have confidence. Because you know you're drugged. So everything is second guess. Because my self-esteem was like through the basement. And so I'm like, I need to quit college.

But everybody around me is like, oh, no, you've got to finish college. You've got to finish college. I'm like, what do I know? I'm a drug addict. And if I drop out, I don't have a degree. You've got to hire me. I didn't even worry about any of that. Cause you know, I didn't worry about that.

I just didn't have the confidence to follow my intuition. You can't when you're- On drugs. When you're not yourself. So what do you do with a thousand bucks, right? I think you just gotta keep investing in you until like, oh, now I'm making $3,000. Okay, boom, reinvest all that again. But what we do is we start taking it off the table, right?

We save it. We don't invest it. So I think people just need to get on that cycle of like, okay, I'm going to keep repeating this activity. I'm going to reinvest some money in myself, go to the workshop or whatever. Monday, I got to be hustling again until, okay, now I got $4,000. Okay, now I got 5,000. Now Okay, now I got $5,000. Now the income's starting to pick up.

Income has to pick up. The income should be an indication that whatever you're learning is helping you. That's interesting. Until one day you're like, okay, I have more money here than I can actually- Invest in myself. I can't, like there's nothing I can go to to get rid of this money. You need to get rid of that money though. All my free time is going to my workshops.

I don't have more free time to invest in me. I'm developing skills. I'm working. I'm earning more. Now, what's the next step? Yeah. And now it would be, okay, I've got to spend money on marketing. I wouldn't go look for an investment right now.

I'm going to spend money on marketing now. Now I'm going to spend money on marketing to get me more leads. And a big mistake I made in my career was not gonna spend money on marketing to get me more leads mm-hmm and I would you know big mistake I made in my career was not spending more money on marketing because you turned what 50 when you really started investing in I was 50 I was 51 when we started playing the social media game and and I was probably 56 55 or 56 when we started spending money on marketing Wow yeah 51 when I started doing social media. Yeah, yeah. And I should have been spending money when I was 25 years old. When I was selling cars, I should have been spending money on ads.

But I was scared, man. So what made you not scared 25 years later, 26 years later, at 51? I started studying, hey, what do all these successful people have in common you know whether it was the mattress dealer the car dealer the furniture dealer or elon musk they spend money man you know they spend money they spend a lot of money and they don't worry about money the way i was worried about it. They use money, you know, they used it. They didn't save it, they didn't hoard money. And the greatest companies on this planet today,

the ones that have just like, some of these companies have lost money for 25 years. Look at Amazon. Yeah. Reinvest, 1.7 million employees. When I started, I remember I looked at Ernst & Young, I said, I had a buddy that worked at Ernst & Young, I said, how many employees you got?

He's like, 240,000. Wow. And I'm at Ernst Young. I said, I had a buddy that worked at Ernst Young. I said, how many employees you got? He's like, 240,000. Wow. And I'm worried about 10 people. What am I thinking? So when I quit studying individuals and started studying people, everything shifted for me. When I quit trying to be the, you know, when I quit worrying about what Bob was doing or Pete or whoever and started saying, hey, man, what is this big company doing? Because that also relieved me of being competitive with this guy, Pete, and started saying, OK, I'm going to go do what Coca-Cola does. That's when I bought the plane.

Really? Yeah. How old were you when you bought the plane? I was 50, maybe 55, the first one. I bought it because I studied what Coca-Cola was doing. They bought planes. I said, why are they buying planes? Oh, then I learned how they write them off.

And then I learned how they trade them every three years. That's crazy. So notice every three years, I'm trading a plane. I'm getting rid of it, replacing it with another one. But what are they using it for? They don't use it for pleasure. They're not using it for Instagram photos. They're using it to go and set up headquarters

in other countries. Wow. So that's when I wrote, If You're Not First, You're Last, because when I started studying these companies, I'm like, Coca-Cola's everywhere. You can't go any place and not see Coca-Cola. And I was like this big. I was always thinking about what can I keep?

And they were thinking about how many shells can we get on? How many eyeballs can we see? So that's when, that's when it all clicked for me, you know, and that goes back to that thing about the financial misinformation, right? It's like, who am I studying? And, and that's, that's when we started you know opened up the funds for for i was it uh went to new york city to go walk in goldman sachs and jp margaret's offices i wanted to walk in and see what it was like these are hundred multi-hundred billion dollar companies crazy you know and i walked in i was like oh my god man i just it just all hit me in a second.

I've been doing everything wrong. What were they doing different? They owned the building. They weren't renting the building. They owned the building. Well, they don't care if they rent. They could rent it, but they owned it. The elevators were bigger than the studio.

One elevator. That's crazy. And 60 people got on that elevator and went to the 120th floor. And then there was six of these elevators, people going up and down. Everybody told me, don't take people's money. Do not let investors invest when you keep the whole deal for yourself. The second I walked into Goldman Sachs. Because all they're doing is getting investor money.

That's all they do. Okay? And the difference is what I do is I could go to Goldman Sachs. I was there. They would give me money. That's all they do. Okay. And the difference is what I do is I could go to Goldman. I was there. They would give me money. And I'm like, I'm not going to get money from them. I'm going to do what they do. From individuals. Exactly. From my friends, from people that follow me, from people that support me. Okay. Goldman Sachs will give money to anybody. Right. Okay. They don't know how to go to these people. They're not on Instagram or Facebook or LinkedIn or TikTok. So I'm going to create a fund where I can tell my audience, hey, Lewis, you can invest

with me. I'm going to kick Goldman out of the deal or JP or whoever. There's a bunch of these guys. It's not that they're doing a bad thing or anything. I'm not saying they're the devil, but they're close. Okay. Because they're not going to call you up and say, how are you doing, man? You know, without saying, hey, you got any money to invest?

It's just not, you know, that's not what they do. Their job is to make money, period. So anyway, when I saw that, I'm like, okay, these people are, these are the richest institutions on the planet. They fund everything that happens um the company blackrock blackrock's going to be blackrock and vanguard these are multi you know probably going to be worth 20 trillion dollars each in the next handful of years they'll own they say they'll own 99 of all the assets on planet earth not just in america how are they able to do that? Because they scale, right? Because they think big.

So they're funding everything. Everything that happens on this planet from media to pharmaceutical is gonna be funded by those two companies. So it just, when you're studying your rich uncle or the neighbor down the street, the think is only so big. And then when I started studying these other companies, I was like,

okay, this is who, if you want to create that kind of legacy wealth and really help a lot of people, because they are in a position to help or hurt a lot of people. That's the scale you've got to think at. Yeah. But it took you really 25 years to get there, to start thinking that way. Is that right? Because you weren't able to see yourself spending money for 25 years to get there, to start thinking that way. Is that right?

Because you weren't able to see yourself spending money for 25 years. You were just trying to earn more and more and more. Yeah, because I was just trying to, because I was, the grind, the grind, the grind was so, it was such a low level grind. Let's say you had the right information at 25. Let's just say you had a rich uncle that did what these people did and you got to witness this. Do you think that you would have been able to get there faster? Yeah, 1,000 years. Or do you feel like money only comes to you when you're ready for it? No. When you're ready to make it and when you're ready to take on the risk or the responsibility. Sabrina will never make the

mistakes I make because she won't get in the wrong car. I got in the wrong vehicle. I didn't know. The vehicle I got in when I was 28 years old, I could actually make $100,000 a year doing this. My daughters will never get in that vehicle. What will they do? They'll be like, I'm not getting in a $100,000 ride.

If it can't bring me, they're going to be like, hey, if this doesn't have a billion-dollar possibility, they're going to be like, hey, if this doesn't have a billion dollar possibility, they're going to pick that. This is the wealthy. They put their kids, their kids see things differently. If they're not ruined. Right. You know, if they're not completely ruined and scathed by having whatever they want, then they'll see opportunities different. Yeah. they'll see opportunities different.

Yeah. You know, but when you see the possibility, then you're like, I'm not going to get in that car, that car, that car. I'm going to get in a spaceship. So if I was 28 again today, I mean, I would know what industries to pick. Top three industries to pick. Well, hedge funds have to be one of them. Really?

Advertising and marketing has got to be a space to be in. And probably something to do with healthcare, if I can scale healthcare. If I can scale the organic alternative medicines. So those are three massive spaces. Maybe financial too, the financial world. In the next 30 years, we're probably gonna have a disruption of the dollar. The way money's, maybe we're a crypto currency environment in the future.

So any of that's gonna happen. But the reason I would go there is like Jeff Bezos. When I saw the first interview with Jeff when he was saying he was studying algorithms, I think he was at one of the big firms selling stocks. Before Amazon. Yeah, before Amazon. And then he saw something that came across his desk where there was a spike in internet activity. Eyeballs going to the internet.

That's when he said, I'm going to go do Amazon. And he followed traffic. I didn't ever follow traffic. He followed scale. He followed scaling possibilities. And then what did he do? He followed this traffic, the possibility. Then he invested in the possibility.

And then he went into debt on the possibility, and then he was willing to not get paid any money. But what did I do? I need money today, I gotta have money this week, I need to have a little more money next week, and if I get a little more money after that, I'm gonna save it all. And then I'm gonna go do that again,

and I'm gonna feed the bank, and I'm gonna keep feeding the bank. I don't even know how much money the bank's made off of me for 25 years. We don't know anybody that works harder than Grant Cardone. And as soon as he gets a bag, he brings it to us. What do they do? Hey, y'all wanna borrow this money?

Now repeat that 300 million times. Wow. And that's the American people. What about a family that's thinking, you know, I really feel comfortable having six months to a year of savings because I got kids, I got, you know, the rent, I got the, all the bills. Yeah. What do you, what do you say to someone who's like, you know, I see where you're coming from, but maybe I don't feel that comfortable yet. Well, then keep, you know, money, if you think money's going to save

you, you know, you're just, again, they're stacking, they're stacking information on top of bad information. The money that you have saved in the last six months has probably dropped 11%. So the money that you have, you've got $100,000. I've got to have six months of savings. I need $4,000. My bills are $4,000 or $5,000 a month. I've got to have $30,000 in the bank.

I've got to have $30,000. But they really have $180,000. So first of all, I guarantee they have more than six months and they don't even know it because they're living out of terror. It's not logic. You say it's logic. I need six months, but you got three times more than you need. Number one. Number two, you've never had an emergency that cost you 30 grand in your lifetime. Very few people ever had that emergency. Everybody hears about, oh yeah, my guy got in a bad, this happened, blah, blah, blah. But if you had assets, if

you'd been investing in assets, you can always go use those assets for collateral to solve your cancer surgery. You can get a loan out from the bank. 100%. Or if you just took the money that you earned and keep reinvesting in assets that pay you, not assets that you wish one day will pay you, but assets that pay you every month. If you keep investing in that asset class, one day your cash flow will be your emergency account. My emergency account last month paid me a million six. My cash flow, my free cash flow. That's crazy. That's no work involved. That is not one second

of one day. Okay. That was, and that happens every single month in my place, but that's, that's been because I made a bunch of investments for the last, you know, 25 years, right? End of every year, I dump all my cash out every year. I'm like, you need to get as close to zero as you can. And replace it with assets that in January, if I dump out in December, January, I want a payment from that. It doesn't have to be a big payment. It just needs to be a drip off that asset. Something, yeah.

So I'm not going to buy a cup because the cup won't pay me. So in December, I had a bunch of money. Boom. I'm like, make a deal. You were in December, I had a bunch of money. Boom. I'm like, make a deal. You were in it, yes, a couple days ago. Yeah, yeah. You bought that house.

Take that cash, that garbage that you have. I already had a surplus of money. So if I can't buy two of these, I'm not going to buy one of them. If I can't write off some portion of it, I'm not going to buy it. If I can't do it out of passive income, I'm not going to touch it. Interesting. So those are my criteria for making investments, right? And it needs to cash flow. So I took a bunch of this cash that was sitting here just deteriorating, not providing me with safety, and took it and put it into this asset. And people are

like, Stu, you're ridiculous. You paid that much money for that thing. Okay. We'll see. So I buy this thing. This thing will provide rental income. I think this year I'll make 3 million bucks on this deal in cash flow. And how much do you have to put down? Do you have to buy the whole thing? Well, I paid cash for this house. But the reason I did it is not because this is a great deal, but this is a terrible deal. Keeping the cash. Keeping the cash is garbage. This Malibu house is probably one of the worst investments I ever made. Why? But I had a bunch of surplus cash. I had already bought,

in December, we bought almost 2,000 apartments. If I could have got another apartment deal, I would have bought another apartment deal with the $40 million, but I couldn't. You couldn't find one. I couldn't find another deal. I still had this money left over. End of the year, it's just a thing that I do. End of the year, dump out. Literally like flush the toilet on your savings. So every day I look at my savings accounts. Okay. It's not because I'm worried about any more money anymore. I know for sure the money's going down in value. Everybody knows that this year. Your money is depreciating, right? It's dropping down in value. What you were told that is a hundred grand is not a hundred grand. The bank's not even telling you the truth. It's a hundred less 11,000.

It's 11% right now? Could be 34% less. Some people think it's going down 34%. That's crazy. But you're going to still see a hundred because this is invisible taxing, right? It's inflation. So I know that. I know it's not a hundred. So when you guys look at your check, I got 180,000. You're lying to yourself because you're not doing all the math on money. This is why Mike Saylor went and took all that money he had and invested in Bitcoin. Bitcoin, yeah. Because he's done the research. So I would listen to him and I'm not saying you guys should go buy Bitcoin, but I'm not buying Bitcoin at those that those levels okay i'm buying assets that can provide me with more cash with more income

maybe i should be buying bitcoin i don't know but anyway so i dumped this out i dumped this for now i've been i've been shopping this piece of real estate for 19 months i've been working this deal for 19 months so i'm not being like okay i just gotta go buy something i'm not being like, okay, I just got to go buy something. I'm not going to do that. But I'm trying to get rid of this cash to go into an asset that has the potential to go up in value over time. I dump out in January. Okay. I do three webinars. That's why everybody wants to know, man, what's the rush to make more money? Because I'm broke, man.

And I got a new house. Right. You got bills to pay now. You got expenses. So January 1st comes, I've done three webinars already to start filling this up again. Right?

Now, if I walked into January 1st with 40 million bucks sitting in a bank account, dude, I... You're not hungry. What's the rush, bro? You're not hungry. Yeah, let's plan.

Let's do some planning this year. But what I do is I dump out. So every year, for the last 15 years, every January, I end up with more assets. I go broke over here and I go up over here. What are the top assets that will make money for you beyond real estate, do you think? Let's see. I mean, that's my deal. You can buy mutual funds and you can go feed Vanguard and go feed the Blackie Stones.

They own everything, dude. You go make a bet on Disney. So you can buy stocks. You can buy funds. Yeah, you can buy gold and silver. Gold is dead. Gold is a terrible investment, has been for 10 years. Anybody says it's a good investment, just look at the chart for 10 years.

It's down this year. We got major inflation. It's supposedly the great inflation hedge. We have major worry about inflation, and gold went down. So you can go buy crypto, but you're gambling. What would be your case for crypto? Let's say you had a billion dollars in Bitcoin, and you had to make your case why this is an amazing investment.

Obviously, that's not amazing investment. Yeah. Obviously, that's not your thing. Yeah. No, but I'm studying this whole thing. You're seeing my whole. I'm very interested in the space, right? So I have probably $6 million in Bitcoin. In Bitcoin by itself.

Yeah. Somebody gave me some. Right. I remember this was like four years ago, wasn't it? Three years ago. I still have that. I remember you said you got paid in Bitcoin. Yeah, exactly. And you said, I'll take your money in Bitcoin and whatever crypto or anything. Yeah, yeah. I remember this was like four years ago, wasn't it? Three years ago? I still have it. I remember you said you got paid in Bitcoin. Yeah, exactly.

And you said, I'll take your money in Bitcoin and whatever crypto or anything. Yeah, yeah. I'll take whatever. And how much did you get when you originally got Bitcoin? 100 pieces. 100 pieces at 500 bucks? Yeah, yeah. So that's worth 40, you know, whatever it is today. I don't know.

So what is that? 50 grand? Yeah, 50. 50 grand you got. No, it's $5 million. But what did you get when you got it? How much was it when you got it? It was $50, 100 pieces. It was $500 and there was 100 pieces.

So whatever, 50 grand. 50 grand. So you got 50 grand for some product you had or something or some event or whatever. Yeah, yeah, whatever it was. It was a speaking gig, actually. Speaking gig. Yeah. And now it's worth.

And then when it hit 30,000 again, I bought some more. Okay. Because I'm starting to like, okay, this thing could happen. Okay, 28 million pieces. They're never going to make more. To me, it is not an inflation hedge. What is it? It's just a place to store.

It's an asset store. It's not a currency. I don't think it's a currency because currency comes from the word current. It means it moves. And I don't see this moving. I see this as a storage. I see this as something that could one day maybe replace gold as a standard. We're certainly going to move closer to digital universe and money than we are gold standard. We're never going back to the gold standard. Well, if you have a lot of it, you gotta be promoting it. I've never, I'm 63 years old, never had any gold in my entire life.

I've never had a gold block, gold coin. Unless you had maybe a chain or something. I got a chain, I lost that. You know, I don't understand it. I think there's more people playing the Bitcoin game than there are people playing the gold game. Right. But anyway, so the case for Bitcoin is it's limited. Hopefully they're not going to make any more. That's what they say. It is a ledger. I like that there's millions of computers backed up saying,

hey, this is what it is. And I don't completely understand it. Right. But it's not paying you a dividend. But that's what I don't like no cash flow. Okay now I'm in a position I don't need more cash flow. You can't I don't know how to spend a million six Plus plus I had the discipline to go make more money. It's not like I quit working So do you have a goal of how much cash flow you want? No, I have a goal. I have a goal. Well, the business, not the real estate.

Yes. The business last year made, I mean, it made $8 million a month. Wow. Okay, so. This is on your educational side of things, the events, the books. Probably eight and a half. Okay. Consulting, coaching, events, books.

Everything. Everything in there. Gross income, $110 events, books. Everything. Everything in there. Gross income, $110 million last year. That's amazing. Yeah. Dude, I remember when I couldn't make $100,000 in a year. Wow. How does that feel?

Unbelievable, dude. I mean, today, I woke up today, Jared hits me today. He's like $643,000 today. That's crazy. That's insane. Insane. When was the last time you made $100,000 today. That's crazy. It's insane. Insane. When was the last time you made a hundred grand in one year that you're in the hundred to a hundred to a 200? I mean, I don't know. I don't know. You know, but I remember when I, I remember when that was my goal, Lewis, my goal was to make a hundred grand in a year and I wanted $10,000 in passive income. I said, dude, if I can make a hundred grand a year and $10,000 is passive

income, I'm set. You know? So, so like this, this all, it's a bit of a dream to me. Like, it's not like, you know, I never thought I would do this. I never even thought about these kinds of numbers. 1.6 million a year? In the passive income. A month? A month. A month. That's passive. That's just money. That's not you working. No, no, no. That's not a new real estate deal. That's not investors. Okay. So back to the goal. What's the goal? My goal, we paid out $3 million a month last year to investors. That's the thing I'm most proud of. That's pretty cool. That and what we do with kids is like the two things that I just tri on. I want to send out at least $30 million a month. We sent out $36 million last month, last year. I want to do that every month.

And when I get to $30 million, I'm going to go to $300 million a month. I'm going to send out $300 million a month. I want 10 million investors and I want 10 million investors, and I want 10 million investors. I want to send more money out than I've ever made personally. A month. So I'm going to flip this whole thing. I'm going to go from the kid that was worried about, the kid that grew up in a good household, became a drug addict, then he became a salesman.

Everybody knows I'm this guy. I always hit the link, hit the link. You guys are always freaking trashing on me because he's a salesman. Everybody knows I'm this guy. I always hit the link, hit the link. You know, you guys are always freaking trashing on me because, you know, he's always selling something. I'm going to flip that whole thing to where I'm always sending people money. How does it feel for you to know that there's money going out? Because I think it comes out like the 15th of every month.

15th of every month, bro. I get an email. I see my statement. When you see yours, I get mine. Yeah. How does that feel knowing when you receive your 1.6 million, you're also, however many thousand people that are invested in you are also getting a check that day. How does that feel? I call them and say, hey, how much did we send out? So most important number I have, most important number every day I get, how much cash do I have? Second most important number is what we've sold each day.

And the third one is how much we're sending out this month. That's pretty cool. Yeah. How much I get, I look at last. Because if everybody else is winning, I know I'm winning. You're getting big, yeah. But the thing that makes me happiest is I know people can't lose with me. Why is that? Well, the real I know people can't lose with me why is

that well the real estate it can't go away you know Bitcoin could go to 10,000 tomorrow my real estate cannot go to 10,000 it just the value of the real estate is the value of the real estate and supported by income right so this isn't a house the Malibu house the Malibu house could go down in value but it's still gonna rent for 20 grand a night. It doesn't matter. You want to be in that house, in that location, on that beach. You want to bring 12 other people to stay there.

You're going to pay 20 grand a night to be there. It doesn't matter whether the house is worth 40 million or 38 million or 32 million or whatever. You're going to pay for the house. So as long as I got income, income allows you to, income and time allow you to keep something. It's paid for. I paid in cash,

so there's no, there's no debt issue. I have my other house in Miami that's paid for. You know, so I bought two houses last year. It's crazy.

It's insane. It's crazy, man. You know, so, and I'm the guy that says, don't buy a house. People are like, he won't even take his own advice. Oh, I am taking my advice.

But at this level, you can buy what you want because you've got the cash flow to come in. Like, I am taking all my advice. I'm not ignoring my own advice, you know? So I'm not violating any of my rules. If you can't buy two of them, then don't even think about it. Number two, if you can't pay for it in cash, don't think about it. Doesn't mean you've got to pay for it in cash. It just means you need to be in that position.

If you want a nice watch, be able to buy two of them. The watch is 40 grand, you've got to have 80 grand. It needs to be in cash and it should be from passive income cash, not earned income. Why is that mindset you need to be able to buy two of them? If you can buy two of them, dude, you're probably cool. So then you don't ever... Like when you spend somebody asked me the question once hey man when's it all right to spend a rapper hey man when's it all right to be stupid but when you got stupid money you can be stupid yeah what is stupid money well stupid money ain't

earned income never even if you made 10 million dollars i don't care how much you made if you made 10 and paid five to the irs and you got $5 left, you don't spend that. I'd never spend that money, ever. So, this is, I never, ever, ever, ever, ever, ever, ever spend earned income. Really? Never. So, my earned income, okay? If I traded time for it, my earned, I never spend a penny of it.

Right. Okay? Okay? Okay? Now, what I do is I invest all of the earned, whatever's left over after the IRS. So the IRS is going to bang me right here. I invest all of that. 100% of this is invested.

I save none of it. I invest this in a real asset that will pay me cash. And it's going to give me a drip. Right? It's going to give me a little drip of cash. So maybe this is a real asset that will pay me cash. And it's going to give me a drip, right? It's going to give me a little drip of cash. So maybe this is a million dollars. So this pays me, let's say it pays me a hundred grand a year. I can spend this, but I can't spend, I can't spend that now because it's not spendable. This is illiquid. The asset you can't spend. Can't spend it, can't touch it, can't have it stolen from you, taken from you, you know, but it's kind of hard to make it go away. Sure. Right. I do need to fund it, need to, you know, but it's kind of hard to make it go away. Sure. Right.

I do need to fund it. Need to, you know, this is what the Bitcoin people, Mike Saylor is going to say, yeah, but you got property taxes, you got maintenance. Yeah, I know, bro. I also got income. Okay. Cashflow. I don't have any, yeah.

I got cashflow, right? So I can keep it. So I get a drip. Now the drip is how I live. Like if I want to buy a $100,000 watch, good. Okay. I can buy a hundred, as long as I got 200 grand. So, and it's all right to do stupid stuff, but here when your money is having little babies,

not when you're up there on your legs and busting your knees up, doing your song, because one day, he's 29 right now, nobody. Like I know you think you're going to last forever. Look at a lot of these guys. Nobody lasts forever. So what I want to do is I want to position him. I said, look, in the next 10 years, if you retire when you're 39 or 49, I want you to go from being, you know, tearing up your space, making big money in your space. And the moment you transition from rapper and become nobody, we're going to click a switch and you're going to be a real estate mogul. Okay. So, so my

goal for him is I said, look, what do you make? And I, and I picked the number. He's like, dude, you just, you just told me what I made last year without knowing what I made. And I hit the number almost exactly. Figured out how many days he did, figured out what he was getting paid. Endorsement deals, everything else. I said, look, I said, when you're 49 years old, bro, you could be worth 200 million bucks right over here. If you put this much in every year. If you just do what I tell you to do, you go work a gig, they pay you 130,000, you take 60 grand, park it. Wednesday night, do another deal. He's like, what am I live on? Bro, you're gonna live on deals.

So nobody's gonna know what happened to you. They're gonna be like, hey man, the savage ain't showing off anymore, man. So I said, yeah, but bro, you're gonna go from- You're show off in a bigger way later. Bro, you're gonna show up as a real estate tycoon. One day you're gonna show up, it's gonna be 2042, and you're gonna have hundreds of millions of dollars

of properties that are paying you every month. You don't have to work for that. You're going to step from this way. A-Rod talked about this to me at the growth conference. He's like, I knew my earning capacity was going to go to zero with the Yankees. At some point. At some point. Everybody's earning capacity is depreciating. Right. So at the beginning, it goes up like yours is still going up, right? You're still going up. At some point it'll hit the top. You'll lose interest, maybe not want to do it anymore, whatever. And then it's going to start slowly going down until you're just not a thing anymore. And some younger Lewis house is going to come up and replace you or a bunch or technology

or whatever. And your earning capacity is going to go down while it's going down on the way up. You should be planning for that going down and collecting assets over here. Wow. So that's why at the end of each year, like if people could do this at the end of each year, start a new year with more assets and no cash and do that every year, year, two years, five years, 10 years, 12 years. Like if I had advice for somebody, I'd be like, man, don't just worry about this year. Start collecting a little bit of assets this year, another one next year. You don't have to own it all. Like the way you're doing it with me.

Find somebody that you trust, somebody that's invested, man, and just keep getting rid of cash. Right. Because, you know, every time I get rid of this money, let's say it's 100 grand. Every time I get rid of 100 grand, 100 grand buys me $400,000 worth of real estate, right? Because you only have to put 20% down. Yeah, because I'm using leverage. So I'm taking the 100 that's going down in value, maybe 15% or 20% a year. You're putting in the 400,000 in 400 000 real i'm going up and this is

going up in value well this is good for me because inflation if you own real estate you want inflation right i want the materials to cost more i want the cost of glass to go up i want i benefit from this i want rent to go up yes so like not everybody don't want inflation if you have cash if you have cash you definitely don't want inflation interesting okay because it's going down in value even though the bank might pay you more now what we got right now what's going on right now is a really freaking weird deal because the banks aren't paying anymore and it's going down in value so the value the dollar is going down and they're not paying you anything at the bank so you're just getting double whammoed with no chance. Why is it important for people

to be investing in real estate now? Like if you could do it now and should they do it on their own in terms of like, okay, I'm gonna buy my own apartment building or my own house and do kind of the Airbnb thing. What about that strategy? It's good, it's a good, it's a good,

but you just went from having a job to a second job. Because now you're managing the property. You're managing it, you're handling problems, you're collecting rents, that's another job. Actually, that's probably not gonna be even included as passive income. Interesting. So there's a lot of people in multi-level marketing

that say that they have passive income. I'm like, that's not passive income. That's residual income, not passive income. What's the difference between passive and residual income? Passive income is I make an investment and somebody sends me a check. Residual income, and it could be residual, it could be repeating, recurring, right? But if I go collect the rent, paint the place, put in the tenant, that's not passive, that's

active income. I had to rent it, I had to collect it. You're trading time for money. You had to market it, you had to do you're trading time for money you had to market it you had to do it what you get from me is passive you you know you you don't decide what color the paint on the building is no you don't you haven't even been to the building no i can't believe it's the 15th again right that's passive income right dividend income is passive income you you invest in apple computer and they send you a check but if you you have to work for it, it's not passive. No. So the CEO of Coca-Cola made 50 million bucks last year. A lot of money, right? Okay.

That's earned income. Government's going to take half of it. Warren Buffett invested in Coca-Cola. He was paid 508 million last year. That's passive income. As a dividend? Yes. And he doesn't have to pay tax on it? Now, you know how many people on the internet want to be the boss? A lot. Dude, the boss don't make any money.

The investor does. Don't be the boss. Don't be the CEO. There's so much confusion in the marketplace. Be the investor. Just invest. And what does Warren do? Warren is how I got in the marketplace. Be the investor. Just invest. And what does Warren do? Warren is how I got in real estate. I started buying real estate because I studied the old man.

The old man, when I would read, well, the old man's only invested in stocks, right? I'm like, I'm not going to do stocks because I don't like them. But what I wanted to learn from Warren Buffett, what was he doing? What was the consistent patterns of what he invested in? All companies that had been around a long time, he did not buy the cheapest company. He never looked for what my uncle looked for. He didn't buy low and sell high. What was he doing? He bought fair value at a fair price.

He bought the best quality at a fair price. He didn't look for the fair price. He bought the best quality at a fair price. He didn't look for the lowest price. He wasn't looking for the day a stock went down to $1. He's never done that. He invests in companies that all cashflow, leaders in their space, Coca-Cola, C-Candies, Apple Computer. He didn't buy Apple Computer for years until he understood that apple computer was a cash flow company because of itunes wow that it wasn't a computer company it was a cash flow generating machine when i read that i'm like dang dude everything he buys is really real estate you see so i'm like okay i can get the, I cannot buy a big enough position.

I'm not rich enough to get a big position at Coca-Cola. I don't get on the inside. I'm a little guy, right? So I'm never gonna get access to Wall Street. Goldman Sachs isn't gonna call me and say, hey, we got this deal going, man. It's gonna be the next Coca-Cola, right? I'm never gonna get that call.

So what can I buy? This like Warren. Oh, real estate, man. I can buy the 26 units in San Diego because I know the neighborhood. I grew up there, and I spent some time there. So I know that. So I can buy that. I can go to the bank.

I can get a good loan on that, and it cash flows. And that's how I started buying real estate because Warren, he bought for the long term. He bought great locations, great properties. Fair price. He's never managed anything. He's not the CEO of the company. He's not a manager. He's not a CEO. He never gets rid of the employees that are there. And I was like, man, what are you doing, dude? He's not the salesman, but he is a promoter.

So when I started watching what his moves, he's on TV all the time and he takes big positions, giant positions, not little ones. That all that changed everything for me. I quit buying this and a little bit here and a little bit there. It's called diversification. I quit doing that when I watch Warren.

Warren is not diversified. I think four investments gave him 70% of all his returns last year. Wow. Yeah. And if he wasn't so rich, he'd probably only own three or four stocks. But he's got to,

he's so, there's so much money now. Elon's another guy, never diversified. PayPal was his only investment. When he sold PayPal, he only has three investments today and no homes and no cash. Really?

No cash. Oh, he doesn't own real estate or he doesn't own his home? He doesn't own his homes. He's all in, man. But that's not the advice our parents gave us or our school teachers. Where's housing gonna be in the next eight to 10 years, do you think? It's going to be, it's going to have people in them.

Right. And it's going to be more expensive. And I think people are going to be more renters than they're going to be owners. Why is that? Because it's going to be too expensive to own? Too expensive. So wealthy people are buying all the housing stock in America.

The other thing that since the last time I was here, we've had investors, 40% of all the homes in America now are owned by investors, the single family homes. And that's going up. Wow. So in 2019, 44% of all the single family housing in America was owned by an investor, a guy like me. Wow. That bought it to rent it out, not to live in it.

That's three years ago. COVID changed everything. So now you have more people buying real estate to Airbnb it. Great, great idea, but you're working, okay? Two, you're dependent upon one door. So I got to collect the rent, you know? So like you're invested, how many funds are you investing in with me?

Three or four. Yeah, so you have hundreds of units that pay you, not a few. Right, I might be in five now actually. Yeah, yeah. Last year. Calling me up the last month, say, get rid of your money. Get rid of it. What happens when 90% of the housing market

is owned by investors and not by people that own it themselves to live in it? People are gonna look for, I mean, you know, it's happening right now. It's just unfortunate. Is the prices gonna go through the roof? Is it gonna be? Well, I don't know that the single family,

will it go through the roof? I mean, it's, you know, I mean, it's already going through the roof. It's like, you know, it's crazy what's going on. But if you go to Singapore, it's not crazy. Right. The rents, we went to Singapore in 2019. We came back, me and Alaina said,

we need to buy everything in sight in America. Oh, in America. Yeah, we went to Sydney, Australia. I'm like, Alaina, we just need to buy, because everywhere we go, we shop real estate. Why is that? Because America's on sale. Because it's so expensive.

So you guys think it's expensive here, okay? So like California right now, California is making Arizona go through the roof. Because people are leaving the state of California. They're migrating out because of your tax policies. And Texas. Yeah. Or they're going to Texas. Or they're going to Montana.

Or they're going to Utah. Yeah, or they're going to Texas or they're going to Montana or they're going to Utah. Okay, California You're your governor Newsome This year was nominated as the number one real estate agent for the state of Florida Because that's what he's doing is the tax policy drove me out of the state nine years ago Mm-hmm. We have we have 800 employees in Miami between Miami and the real estate There's 800 employees. None. Between Miami and the real estate, there's 800 employees. None of them live in California. If they would have dropped taxes here rather than raise them, I'd have 800 employees in LA.

All my cars would be here. 800 employees in their cars. 800 employees would be eating in restaurants here. But what do we do? They raise the taxes. We go over there. We take all the tax savings, reinvest in the business. The business gets bigger and better.

And I'm not gonna give our governor, Governor DeSantis credit for it because I got there before he was there. So I'm just gonna give credit to the insanity of California. So what's happening now is Arizona prices are going up because California people are going over there. Taxes, prices, everything. So the guy in California sells his house for a million six walks into Arizona says this is a steal at 800

Last time I traded was 400. He thinks the steel cuz it's half price to what he left and that's what people do They migrate start moving around that migration is happening. New York City's migrating to Florida. California's migrating East So but but the problem is nope problem is, with people leaving California, you would think prices would fall, but they're not. They're not because wealthy people are walking in saying, I got all this cash. Cash is worth nothing. I'll buy a second home. Crazy. This is emotional. This is not logical, by the way, what's happening. It's not emotional. It's an emotional decision to say, I'm going to get rid of my cash and I'm just going to

go buy another house. I got a question about every time I've had you on, I think the last three or four times, I've asked you about your goals with your assets. I think one time you came on, I think you were at like 90 million or something. I remember it was like 290 million or 90 million in real estate asset holdings that you had. I think we were buying a deal. I was buying a deal in Houston for 90 million bucks. Yeah, but you didn't have more than 400 million, I think.

I can't remember, it was under that total. At the time, you mean that one interview where you challenged me? Yes. Yeah. So at that time, I think we had- This was at two places. Maybe $400 million worth of assets. Right, and now today? Four billion. Four billion. Yeah, I remember challenging you being my did dude being like why not go to like nine hundred million

What I didn't you said why not ten x that yeah, and I said I got a deal. I'm doing a deal It's 90 million bucks. It's scary. I was scared. I'm always scared in all these deals. Yeah And because you're doing it for the first time, you know, it's like the roller coaster, right? You're like, oh my god, this is gonna be you know, am I doing the right thing? So you're doing it for the first time, you know, it's like the roller coaster, right? You're like, oh, my God, this is going to be, you know, am I doing the right thing? So you're at $4 billion now. What's the goal? The goal, well, we're going to 10x that. $40 billion.

$40 billion, yep. By when? I don't have a date on it, but I think I can do that. I think I could do that. You know, I think I can do that in, you know, five years. Five years. Maybe longer, maybe it takes seven years, maybe it takes 10 years.

It's a worthy goal either way. Because a lot of, if I do this the way I'm doing it now, a lot of people are gonna get help because of it. So that would be like, that would be a really fulfilling accomplishment in my life if I could have ordinary everyday families like i grew up in like my mom like my mom would be proud of what i'm doing she would she would be negative first nobody ever called her and said hey consetta put your money in this

and this this investment is going to take care of you you're going to get a check every month my mom she didn't get a break and so today I think that there's going to be families. The goal is that there's going to be thousands, tens of thousands of families. They'll become reliant and know that, hey, Grant Cardone's going to send me money this month. And then I'm going to flip this entire picture of who I'm going to evolve again to not taking money from people, not selling things, which I have no problem with. Everything I've sold, I feel great about. Except maybe that one car sold to my uncle,

my cousin Tony. But, because that was a little excessive. But, you know, that's gonna be a total evolution of me as a person just paying people dude sending people money every month i mean like it is the greatest freaking hack in the world completely discovered by mistake the first time i took any money from anybody we opened a deal up that fund was six million dollars yeah and r Ryan Secko and Alana talked me into doing it. Two big guys, we don't need, I had the money,

I already bought the deal. What year was this? Four years ago. Really? 2018? Yeah. Because you were doing stuff on your own before. I was always, I still buy it with my money today.

So 2018. We closed the deal, it was a deal in St. Lucie. And I bought it from a group called Waypoint. It took $6 million in down payments. I'd already signed on the loan. And Elena, and do it on this deal, Grant. It's a small deal. Let's just see what happens.

I'm like, it's stupid. We don't need to do this. I tell people on Instagram, hey guys, I just opened this deal, blah, blah, blah. Wham, money starts coming in. I said, that's crazy. I mean, I know how to compare a response because of the webinars and the events

and the tickets and the books, right? And people are like 10,000, or I think at that time it was 100 grand minimum, 100 grand at a time, bang, bang, bang. And then this one guy sends in 400 grand. And I'm like, who's he? I said, I don't know that person. And then they pulled him up.

Oh, he owns a car dealership up in Michigan. I'm like, I know that guy. I know that guy. I've been calling on that guy for 20 years. Called him up on the phone. I said, hey man, why'd you do this? He's like, I've never bought anything from you. Nothing, not a book, not a program, not a workshop.

I said, why'd you do this? He's like, cause I admire you as a businessman. Okay, but I've seen your whole career. I've watched you 17 years. I've watched what you built. Okay. Wired us 400 grand. That's crazy.

Okay. 60 days later, I sent him one check. It was in March. Sent him another check in April. On the, on, on, in May, he calls them and says, all right, bro, I'm ready for all your stuff wow he bought everything we have and i was like oh my god this is the great hack i'm gonna turn everybody into an investor wow then they become customers right because they they want me to do well yeah now now we're partners man

you know we're partners you want me to're partners. You want me to win. Absolutely. Okay. So it was like, oh, my God, man. Having investors isn't a bad thing if it's the right investors. Now, we've already had a problem with a couple of investors. They turned into little wankers. People got in trouble in COVID.

I'm like, good, guys. You need some help? Send them their money back. So if I'm in a position to do that, I want to do this because this is a really long play for me. And I mean long. I don't mean my lifetime. This is... Generations. This is your...

This is Sabrina and Scarlett beyond them. Wow. This could be the year 2200. This is a company that could last forever. That's exciting. Yeah. So, cause you know, that would be, there's a lot of moms out there, like my mom was.

A lot of my sister, my sister, my two sisters that don't have income, you know, that. Yeah. Goldman Sachs is never gonna call them and say, hey, Diane, you wanna invest in this deal? It's gonna be good for you. We don't use middlemen, we don't use banks. So maybe I can convert some of your audience

that has ragged on you for having me here. Cause nobody is more polarized. And I have been dude, like, and that's the thing, like you asked me, what would I wanna get out of this show more than anything? You know, I know i deliver terribly like i'm just you know i'm a grinder i've been grinding i've been trying to come up from nothing so long and and then it worked my aggressiveness worked one day and then i doubled down on being aggressive then Then one day I looked up, and the only thing I knew was how to be aggressive.

And so now I'm trying to unwind, you know, attacking all the time. Like, I have attack. The attack gene is fully developed in me. Yeah. And I'm not proud of that, right? Like, that's my go-to. My go-to. I remember a lady, she tried to put me on drugs when I was 20.

I was 31 years old, 32 years old, dating this girl named Michelle. And she's like, look, man, your first response is just aggression. I'm like, yeah? She's a psychologist, you know. I said, yeah. And it doesn't work with her, you know. I'm like, okay. This is what got me out of this trap.

So I'm 33, maybe 33 years old, so I'm eight years out of treatment, and I'm just starting to get my feet. Eight years. I'm starting to make a little money. I've got a little company now. I'm starting to do well for the first time. Me and this girl have this thing,

but we were two different people, and the psychologist is like, look, you know, I'm going to recommend a drug. This is 12 minutes into the interview. I'm going to recommend, I think it was a Prozac or something. And then if that one doesn't work, then I'm going to introduce you to a psychiatrist. He's going to give you this one drug. And then if that doesn't work, we'll add one. And if that one doesn't work, we'll add one. Sometimes a little bit of an experiment. That's crazy. And I'm like, yeah, what are you trying to do? She's like, I'm trying to little bit of an experiment. That's crazy. And I'm like, yeah, dude, what are you trying to do? She's like, I'm trying to take some of your aggression.

I want you to just add a second. And then she moves to the girl and says, and now you. I said, no, no, no. Give me this. Subscribe whatever you want to me. Okay? She's not going on anything. Because they wanted to get her up a little bit.

Make her more aggressive. And sure enough, they prescribed it to me. One interview, I was there less than 45 minutes. Wow. Okay. I ate one of them. I forget what it was. It was one of these whatever.

Something to relax you a little more. Yeah, yeah. It was going to add a second. It was lithium. Okay. It was lithium, dude. I took it. I took half a tab.

And I could feel metal moving through my system and so somebody would ask me something and i'd you know and then but i couldn't it was like you know you had to move through this little metal almost this little aluminum like and threw the prescription away got rid of of her, went back to being aggressive. Now I'm 35 years old, bro. I would continue to groove in aggressive for the next 16 years to make millions of dollars, to fight in an industry that was brutal, cold-calling people.

Can you imagine cold-calling people every day? I could, but I don't want to. Nobody wants to. No, man, it's not fun. And I built this shell, right? Yeah, because you get so many rejections, so many no's, so many people wasting your time. Yeah, and I got to a point where I'm like, okay, the no's and the rejection don't even bother me anymore. Now you become like a machine, man. And I'm just like, and everything's competition.

Everything, everybody's a threat in my environment. Everybody. Every company. Every customer. Everything is. And that's what built me. Right? And then I figured out how to use aggression to get over it. And then I'm 51 years old. I'm like, man, I got to figure out another way to do this thing.

Because is that sustainable for the rest of your life? No. No. So I started doing social media social media comes I'm like, okay, don't do the aggressive thing Have empathy When I met you I'm like I need I need to study Lewis, right? But I don't know how to make that transition any more than somebody that knows empathy knows how to become aggressive

You know, yeah, and so I'm just I've just been trying to figure it out man. And what do you think? It'll take for you to step into who you really want to be? I just got to, you know, just every day, just, you know, practice a little more about like in deals, though. I need to be that in deals. Sometimes I just need to walk away from the deal and let Ryan handle it. With some grays or some finesse. Yeah, like we did a deal. We bought two deals off market in December. If I was on those deals, I would have completely scorched the entire environment. I would have blown everything up. What's the thing you think you'll be the most proud of if you can

create by the end of the year or become this year, the end of this year, um, this year, what could I create this year or do or be that you'll make you the most proud of um i don't know man like you know the kids i mean i love my kids i love my wife i want i need to i need to be a better husband at some point i can't you know doing these deals like that that's great i got to do deals though to reach my goal with the investors be a better guy man you know just be a good guy and be be you know the thing i'm proud of is i get to be grant all the time you know i'm actually getting to the point where i'm like hey man i finally got to be when i i finally became what i wanted to be what was that me yeah you know

that i don't have to apologize anymore and then i quit screwing up and I quit having to call people and say, hey man, I went too far. If I could just pull some of that back without that drug that that psychiatrist was trying to use. That if I'm less dependent upon aggression and I could kind of manifest more, like you talk about. Let it flow more.

Let it flow, dude. Let it flow, you know, but, but if I could get that perfect balance of aggression and flow. That's a sweet spot. Yeah. It's sweet, dude. It's hard to find that sweet spot, you know, to be that, I don't want to be, I want, I don't want to be the little stream that drips, you know, I want to be like, but I don't want

to damage anybody. Right. I don't want to hurt anybody. You know, I don't want to, I don't want to be in competition anymore, but I also don't want to lose the edge. You know? It's a dance. Dude, it's a dance. It's a dance, man. You know? Like, like your girl said to me the other night, she's like, she said something

before she left. She's like, I really get who you are. You know? And that hits me when people say that to me. Most people don't get who I am you know that and that hits me when people say that to me most people don't get who i am that's beautiful you know and and she said i really get who you are yeah and and and a lot of people don't yeah and and it sometimes it hurts right because i know who i really am yeah and but i also know the things i'm trying to accomplish for me. You know, like Ryan gets who I am, you know. Ryan never takes me on. Man, you're the best, Grant. You're the best.

He just, he strokes me, right, right through it. And, you know, my wife, I can see my wife, she gets tired of the pounding, you know. But, hey, man, I just, you know, I'm a right-handed hitter, you know. Or I got a certain ball that I throw, a certain shot I make. It's my go-to. When I get threatened, I'm going to go to that. And if I could develop some other set of skills, that would be a cool thing. What would it take for you to develop that skill? I don't know that I need to develop it.

I probably just need to get rid of something. Probably something that has to happen spiritually more than... Some of this stuff you got to get rid of. You don't have to add on to it. You got to purge it. It's funny because I've known you for, I think, 12, 13 years. Probably more in the last five years, even closer with friends. And every time I have you on, I do get the comments of unsubscribe

and I can't believe you support this guy who said this five years ago or does this or whatever. And I always tell people one-on-one, like I get Grant. Like when I'm around you and we're hanging out at the house or hanging out at a restaurant or whatever, I get to connect with you like this and I really get to see you.

And I think, I told Martha, my girl, when we were going to meet you, I was like, listen, Grant's got a certain, you know, I was like, Grant's got a certain, like watch some of his content because some people, he rubs a lot of people the wrong way. Yeah, yeah, yeah. You were warning her.

I come with a warning. But I, cause she wants to really invest. She's like, she wants to invest. She's telling me today, she's like, when are you going to give me the information to invest

in Cardone Capital? And I said, yeah, I'll connect you with Ryan. We'll make it happen over. And I said, before she met you, I was like,

you know, watch some of his videos. Yeah, yeah. First on Instagram. Yeah. Just know what you're going to get into and why people have an opinion. She started watching

and she was like, I really like this guy. Like, I really like his approach. It makes sense what he's saying here. I can see past all the money flashy stuff talk and see like, yeah, this makes sense. The message makes sense. And whenever I'm around you, you know, I feel like I get to see the real you beyond what's out there in the world. So I really acknowledge you, man, because in 13 years you've grown exponentially spiritually.

Yeah. You're still driven more than ever, but you're driven to serve more than ever. 13 years ago it was about competition, winning, growth, making more money, you know, building, selling, and that. But in the last five years I've seen your transition to service, service, service, which I think is really inspiring. It's the life that I want to live by. Yeah, I've seen your transition to service, service, service, which I think is really inspiring. It's the life that I want to live by.

Yeah, I know you do. My whole thing is impacting lives every day. And I probably should think more of how do I earn more, not just give it all away for free and help people only, but how can I build a business so I can impact the lives of my team members and more people financially. But it's really cool to see you transition more into the spiritual. Yeah. And I've always been a very spiritual person. Service-based, I mean.

I know. I know. And me and my twin brother both, I'd always look at him. Because when you have an identical twin, you look at him and you're like, you see yourself. Wow. And he was always spiritually very very driven very highly interested in the spiritual curious beyond and i've always been super curious yeah even when i was a little kid in church i was curious i'm like okay not everything's adding up here but there's something

here and so i've always been like number one like if i if i could accomplish one thing it's like it's always been the curiosity of the spiritual add to that the financial thing it's like i don't understand why somebody would be spiritually connected and not control the material and and financially bankrupt yeah exactly. I've never understood that. You know, I've never understood why somebody wouldn't. The spiritual to me is senior to the material. So if you're spiritually senior, then you would have control of the material. Interesting.

Maybe to a point to where you're like, I don't even care about it anymore. Yeah. Like Elon is. like like elon is like elon elon it seems extremely elevated beyond like all this money thing's a joke the whole thing's a joke the shares are a joke the sec is a joke like it's a spiritual it's a god joke you know it's like you know this house in malibu somebody was telling me that you need to freak the wood You need to treat the wood to protect it against the ocean. I'm like, bro, I put a sealant on this wood and mother nature says, ha ha. It's a joke. There's nothing that can prevent the ocean. Money's a joke to God, but I got to live on a planet with gravity and Whole Foods, the prices are going up.

And I'd rather pay the investors every month and keep everybody happy and wanting to do it again. And I'd like to win. Absolutely. CardoneCapital.com. People can learn more if they want to invest. You've got big deals coming up all year for many years to come.

I've been investing for, I don't know, four years now, and it's been nice to get a check every month. So thanks for the checks every month. Yeah, you got it, brother. And hopefully they keep getting bigger. The bigger they get, there's the thing with me because I never bought any real estate before. I never invested in my own home or anything like that.

You got a bunch now. I just rented. Yeah, I think you have a check before we came over here. Your portfolio value should be six to seven million dollars right now. Wow.

Yeah. But you didn't spend six million. No, I put a fraction of that in. Yeah, exactly. And the thing for me, I was always,

I wouldn't say afraid, I was just unsure. I was uncertain. Okay, if I invest money in real estate, what's going to happen? You know, am I going to get money back?

Is it going to happen? I started getting checks back and I was like, okay. And the more I see the consistency of it, what's going to happen? Am I going to get money back? Is it going to happen? I started getting checks back, and I was like, okay. And the more I see the consistency of it, the more I'm like, let me put more in. And I wish I would put more in four or five years ago. So that's what's been cool. CardoneCapital.com, people can learn more there if they want to get involved,

if they just want to learn more. They can call your team. They can check out stuff there. There's people there. There's a lot of employees, a lot of people there to support the investments. If you want to follow more about grant go to just grant cardone everywhere desiring more empathy.com yes a spiritual searching empathy yes exactly but uh your social media is great you've got great wisdom great uh content inspiring funny

powerful useful information so grant cardone everywhere youtube is great. You've got great wisdom, great content, inspiring, funny, powerful, useful information. So Grant Cardone everywhere. YouTube is great content as well. Cardone Capital, where else can we go to support you? You got great books, 10X. I want everybody to be great. I want everybody to do well. I love watching people do well.

We were in Golden Beach one night for Halloween, my kids. I was driving around trick-or-treating man 80 10-year-olds bombed my truck wow chanting my name it was like that's crazy it was the most exciting thing that's ever happened to me in my whole life really yeah why was that the most exciting thing because these were 10 year old kids man like they that i didn't know they even knew me wow and they they followed they knew me from tick tock thank you man teaching me about money man i shared this with my parents they knew my name man like it was like oh my god my kids were like my kids wanted to go home one of them didn't feel good they wanted to go home and then all the kids bombed the truck and the kids now my kids wanted to go home. One of them didn't feel good. They wanted to go home. And then all the kids bombed the truck.

And the kids now, my kids are celebrities, you know. And one kid left the nanny's truck and said, no, I want to hang with you, Papa. Because they could feel this whole thing happen, right? And this is in the, we didn't expect that to happen. You know, I didn't know those kids knew me. Now the parents are like, who's that? parents are like, who, who's that? So it was like this phenomenal, like for all the hate and the, the negativity and the criticisms I get, you know, the, the whole thing that happened in COVID and the bankruptcy video. And I had friends, man, friends, people that I have had on my stages

trashing me really when they thought I was going bankrupt. Really, what happened? Well, I did the bankruptcy video. So I did this little video, like some kid said, I hope you go bankrupt, man. Cause COVID was like full bloom March, 2020. I hope you go bankrupt. And I'm like, oh yeah, that's gonna happen.

Tongue in cheek, right? Joking. I went to my aggressive. Now I'm gonna take oh yeah, that's going to happen. Tongue in cheek, right? Joking. I went to my aggressive. Now I'm going to take this kid on, right? I'm losing everything, bro. I'm losing the jets, the blah, blah, blah. So I did this whole video. You said that you're losing everything. Yeah, how I'm losing everything.

As a joke. Well, I was doing Undercover Billionaire. Oh, right, right, right, right. But I couldn't tell people that I went broke because the show got canceled. Gotcha. It got stopped because of COVID. So I'm like, yeah, I went broke because the show got canceled. It got stopped because of COVID. So I'm like, yeah, I went broke.

I'm losing everything. I don't tell them I'm this Lewis Curtis guy. Right, right, right. So it's a little tongue in cheek. And then everybody started like, Grant Cardone just said he's going bankrupt. And people started picking it up. And friends of mine, oh, yeah, I always knew he was going to bust out. He took on too much debt.

No way. People, you know, Jay-Z talks in one of his songs about, you know, when all the money goes away, the pigeons take flight. I think it's in, your audience will know what song it is. Wow. Maybe it's Otis. And all the pigeons take flight, you know,

meaning your friends will fly off. The ones that are fake friends. The fake friends, right? The takers. And sure enough, bro, like people that said, boy, my friends a week before started chattering. And so it just, you know,

it just goes to show you like who your real friends are, who the support is. You know, I just. How did that make you feel and how did you overcome that? It was terrible, dude. Like, oh, wow. You know, I had that wrong. You know, like I saw my 550 this year and there was people saying, oh, he lost his plane.

He can't afford his plane anymore. I mean, these people are stupid, dude. Like I got another plane on order. I'm not going to tell them that. But it just, it reminds me of that of me this was me this is what i used to do you used to talk trash no i used to i wouldn't talk trash but i would secretly misunderstand their success and not want it for them because i couldn't have it i want them to fail or not to be as big. Like, you know, I know they're doing the wrong thing.

This isn't going to turn out good. Right. Secretly, quietly, confusingly wishing it in for them. What happens? Because I misunderstood success. What happens when we do that as individuals towards a friend, a peer? Well, you can't model them. You can't hate it and

model it right so if I'm like secretly like oh that's the wrong thing to do I'm missing would do what are they doing right you know the number one the number one there was a car dealer in the town that I lived in he wouldn't hire me he was the number one car dealer this guy you could not turn the TV on without seeing his ads he didn't like me because He was the number one car dealer. This guy, you could not turn the TV on without seeing his ads. He didn't like me because I was aggressive. I would follow a customer to his store. Okay, let's go over there and shop together.

He hated my guts because of that. He's not around anymore, but he was the most successful car dealer in that city because he spent money on advertising. And I didn't. And I wanted to hate on that because I didn't. Not because he did, but because I didn't. And I missed the whole education. Dude, I wasted 25 years in criticizing and negativity and hate.

A low-level grade of hate, but it was like, dude, you can't hate and learn at the same time. What should we be doing instead as opposed to hating someone who's succeeding or- If you have this, like if you have this response, like I don't like what he does, immediately I'll bet you money if you could just drop that and learn.

What is he doing? What is he doing that I need to know? You know, like that's my red light right now, or caution light is, okay. You know, if I don't like something somebody's doing, I'm like, okay, what do I need to learn? That's a good. So it's got a little bit of a warning to me,

you know, slow down Grant. So when I started putting that in you know some somebody came to it actually I started putting that in about 12 years ago and a guy told me about Facebook he left and the light went off and I said hey well what do you what can you learn there how well is Facebook done for you in the last 12 years pretty good pretty good same problem I have with this Instagram when Instagram came around my hand Facebook done for you in the last 12 years? Pretty good. Pretty good. Same problem I had with Instagram. When Instagram came around,

I'm like, I ain't got time for another one of these. Same problem for TikTok. Same thing. Exactly. All of them. Powerful stuff, man. Well, I always appreciate you opening up. Appreciate you, man.

Appreciate you. You're the best in the business, man. Thanks, man. I can't wait to have you back on in a year. Let's see. I got some big goals. Talking about $10 billion at the end of this year. Where do you think you'll be by the end of this year? of this year i think we get to i think we get to six

billion this year what would it take if i could get this it would take to get to eight what would it take from you if i double bro we're gonna we're gonna we're gonna party hard what would it take from you though what would need to happen for you to go from four to eight in a year and what's holding you back from doing it in one year? Just mechanics. Like, I'm like, I'm like, you said this mechanics thing every time. You said this the first time we did this.

It is, but before it's mechanics, it's an agreement that I could get there. I mean, I know I could get there. I could actually do it. Eight by the end of the year. Yeah, I could do it. But some special heavens would have to open up. What would have to happen?

Give me three next steps. Okay, well, I have to raise a billion dollars. Okay. From who? So for me to go from four to eight, I need to raise one billion in one year. To get three billion worth of? To buy $4 billion worth of real estate. Okay.

You need one billion. I'd have to go i'd have to go i had to raise a billion dollars i need to raise maybe maybe 800 million okay more 800 million yeah so you need 800 million that's less than 100 million a month yeah yeah yeah it's 80 million a month right what is that yeah yeah is that what it is i got to get busy bro we got to end this pot let me go let me go get aggressive see you're putting me back in that mode where see this is the who can you empower to do that for you no no i mean it's a lot of money bro it's like like you know that's that's now there are five people that can split but see here's

the other thing though because well yeah i know but but i could go get all that money from one lender i could go to one but it's not one group that i that i mentioned earlier you don't want to i well i could but it's not really the way I want to do it. So I could go to them and say, look, I got $100 million. I need $900. I could get the whole deal done with one group, and I mention their name. You don't want to work with them. Well, one day I will work with them.

But if I feed them now, if I invite invite them to my table now they'll invite me to theirs because they want me to keep sitting at their table but i i want to feed them later and so and also if i do that then i then then the audience that i the people that i want to help the story i really want to tell the tens of thousands of families i could actually democratize this investment to they won't get that. Yeah. So that's that little compromise. So then I gotta go back and be really aggressive

or I gotta compromise myself and do business with this crew. What's the third way? It could be, you know, a partner. There's always another way. Yeah, there's always another way, dude. Dude, if we do this, okay, me, you and Martha, we're going out. Elena, we're going to go out.

Maybe you do drink that night. There you go. You know? But it'll be huge. I mean, we would have to double our investor base. Okay. So that's one step. Yeah.

Double your investor base. I know Ryan's listening somewhere. Yeah. Double your investor base. Man, I got to go buy 12,000 apartments. 12,000 apartment units. I've spent my entire career putting together 12,000 units. That's what you have right now.

Yeah. So you need to do that this year. This year. I got to do 20 years of work in one year. Well, that's why you've been working two decades to build this. I should be getting better, right? And I have to find empathy while I do it.

Okay. I like it. We'll check back in a year. I like it. We'll check it back in a year. Appreciate it. Thanks, man. Appreciate you, man.

My man. Thank you so much for listening. I hope you enjoyed today's episode and it inspired you on your journey towards greatness. Make sure to check out the show notes in the description for a full rundown of today's show with all the important links. And also make sure to share

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