The School of Greatness - This Daily Habit Will Let You ACHIEVE ANYTHING You Want! (Law Of Attraction) | Bob Proctor

Episode Date: October 15, 2025

Bob Proctor almost missed being in The Secret—a garbled voicemail nearly cost him the opportunity that would introduce millions to his work. But long before that moment, Bob had already transformed from a broke, directionless 26-year-old into someone earning over a million dollars a year cleaning offices. His journey reveals a truth most people miss: your results aren't determined by how smart you are or how hard you work, but by the paradigm—the unconscious programming—controlling your behavior. In this conversation, Bob breaks down the higher faculties we all possess but rarely develop, explains why brilliant people stay broke, and offers a roadmap for changing the conditioning that keeps us trapped. You'll walk away understanding that freedom isn't about working harder—it's about rewiring the patterns that run your life.Bob Proctor’s books:Change Your Paradigm, Change Your LifeYou Were Born RichThe Secret of The Science of Getting Rich: Change Your Beliefs About Success and Money to Create The Life You WantIn this episode you will:Discover why your paradigm—not your intellect—controls your income, and how to identify the unconscious patterns keeping you stuck in the same financial reality year after yearTransform your relationship with fear by understanding the "terror barrier" and why breaking through it is the only path to growth, freedom, and the life you actually wantMaster the six higher faculties (perception, will, reason, imagination, memory, intuition) that separate humans from every other species—and learn practical ways to develop each one dailyBreak free from the trap of working harder by understanding Napoleon Hill's principle: riches never come from hard work alone, but from definite demands based on definite principlesRewire your brain through the power of repetition and gratitude, including Bob's daily practice of writing with his non-dominant hand to consciously reshape his paradigmFor more information go to https://lewishowes.com/1837For more Greatness text PODCAST to [phone]More SOG episodes we think you’ll love:Lewis Howes [SOLO] – greatness.lnk.to/1831SCDean Graziosi  – greatness.lnk.to/1766SCAlex Hormozi – greatness.lnk.to/1723SC Get more from Lewis! Get my New York Times Bestselling book, Make Money Easy!Get The Greatness Mindset audiobook on SpotifyText Lewis AIYouTubeInstagramWebsiteTiktokFacebookX Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Welcome, everyone, back to the School of Greatness Podcast. We have the legendary Bob Proctor in the house. Good to see you, sir. Good to be here, Liz. Super glad that you're here. You've been an inspiration of so many people since the 60s. But really, I learned about you from the secret, which I think a lot of people learned about you in the mainstream world.

And we were just having a conversation off camera about how you almost missed being in the secret. So I'm curious if you could tell that story how you've... Yeah, it was an interesting story. I had a message on my phone, but the message was very garbled. I didn't delete it. I hit pound and just... This is the recording box, voice message recording.

And I was in an airport, and the message thing was full. So I phoned Gina. Gina Hayden's been, my assistant, she'd been with me for 33 years next week. Wow. Anyway, I said, Gina, my phone's full. Help me clean it up. I was in an airport. And so I said, I think this is a number.

It sounds like a nausey number. And I said, I think this is the person's name, Glenda, was Rhonda Byrne made the secret. Glenda was her sister. And she was doing the heavy lifting, I guess. So anyway, and I said, and they said something about a movie, but I said, everything I'm telling you could be wrong. Well, she phoned me back in an hour, and she said, no, everything you were telling me, he's right. She said, there's a film crew in, they're doing this film from Australia, and they really wanted

you in it, but they haven't been able to get a hold of you. And I thought, well, they couldn't have been trying too hard, you know. They phoned my phone. They did have, they found the number. And, but she said, they're going back to Australia next to you. week. They've been trying for a month to reach you. And they're shooting in Aspen all weekend. And Gina says, isn't that strange? Bob's doing a seminar in Aspen this weekend. I hadn't been to Aspen for two or three years. Wow. And so I just walked next door. I was working in a hotel.

I just walked next door and walked into a little room. It wasn't much bigger than this. And they had cameras and, of course, there was no air. And sweaty, the lights are hot. Oh, it was terrible. I mean, you wouldn't have believed the way that was set up. and they had two cameras, one that was rolling in, one fixed, and that's the story. So I shot, I answered a zillion questions for them, and they got a roll going, and I just started to talk, and they loved what I was saying, because it was along what they were looking for. And so I opened my computer, and I put a page of PowerPoints up that would trigger my mind on different things.

So they had me in there for a couple hours. And I never heard anything from them then. I think that was in the summer until the next spring or something. Really? And I got a CD by FedEx. Now, I get a lot of CDs sent to me. And I didn't, back then. This was what, the 90s or 2000?

Well, I don't know. It was a year before it commoted. What did it come out in 2006 or something? Okay, so 2005. So it was, yeah. And I put it on my coffee table And I said to my wife You know, we're going to watch this thing

I didn't even know how to start The CD-Benzuela, yeah, yeah And so anyway, she put it on and I looked and I thought Oh my God, this is gonna rock It was the, because I saw the trailer And it was the trailer that sold the secret Wow And that thing just took off like a rocket

Yeah You guys were everywhere for years Yeah, yeah And you were one of the main people that they focused on a lot. I feel like you're, you know, I was, I was, I think I'd probably study their subject more than anybody. Right.

And then they had me do a section. If you go into the CD into the menu, there's a special, special Bob Proctor in there where they had me do about 30 or 45 minutes. I did it in my office on a green screen. I just started talking and I didn't stop. They never edited it. Wow. And they put that, so that's in there.

That's the bonus. Yeah. And I think that's online for, I don't know, two or three million viewers on it, yeah. Wow. It's inspiring. Yeah. It was a great, it was a great hit. And you, but you already had a successful business, you were teaching, doing seminars, works.

Well, I've been in the business since, that was in 2006. I'd been in the business since 1968. Wow. You know, I started in 1968 with Nightingale Conant. Okay. Yeah. In Chicago. Yeah.

Wow. And you didn't go to high school. You said you went two months to high school. I went to high school for two months, yeah. They kicked me up. Why did they kick you out? Well, I was useless. I was just, I was going nowhere doing nothing.

I mean, I was a useless human being, really. I had the word goal, I would think of a hockey game or a soccer game. It was not something the person would work toward. I had been in another of the Navy and in another factories and working in bars. I mean, I was going nowhere. and I was 26 when I woke up. But prior to that, nothing was happening. I think I'm very effective at what I do because I always figured if this worked for me, it

would work for anybody. I was such a loser and my world changed so dramatically that I've never ceased to be fascinated with what happened to me and I wanted to happen to other people. And I can't. Why do you think you were such a loser? Because I feel like we were brothers then. Well, I felt like, I was, I thought about that many times. I was born during the Depression.

I've been around a long time. I'll be 85 next week. Wow. So it's born during the Depression and the Second World War broke out. I was just five, six years old. My dad went overseas, so I never really knew my dad. I had a brother and sister, sister older and brother younger, So I was in the middle.

And I had my grandmother sort of like buddyed up with my brother and my mother with my sister. And I felt like I was sort of lost. And your dad was gone. Yeah. Well, there was no father. I mean, he'd come home after the war and then he was gone again. So I didn't have any real direction as a kid. And I was very thin.

I was always under weight. I guess I had very loose. self-esteem. I knew nothing about who I was. Nobody ever taught me anything about that. See, in those days, I mean, things were tough for everybody, you know, during the war and during the Depression. Your parents, I guess my mother was happy just to be able to feed us and put a roof over her. Survive, yeah. Yeah. And now, mind you, she was really a phenomenal woman because she did everything on her own and she made it happen. So my brother and sister and I talk about her, we always say, God bless mother, because she kept going, you know.

Yeah. And so we looked back and I think we had good gene there. Wow. What was the biggest lesson your mom taught you? I think the biggest lesson she taught me was to be generous. She was a great, she was a very generous person. I give a lot of money away. I give a lot.

I give, I'm considered a very generous person. And I think I learned it from her. I remember we were kids and there was a family on this, street over from ours. I lived in the beaches area in Toronto. And in the winter, it was very cold. And we heated the house with coal. And they didn't have any coal. So their house was cold. And I told my mother about it. And remember she sent me to the corner with a $20 bill. It's a lot of money. You get two tens. It was a hell of a lot of money. And she gave me $10 to take the other family to buy a ton of coal. She didn't even know them. And then stuck in my head.

Well, I'm still talking about it, 65 years, 7, 5 years later, yeah. She was very generous, even... Yeah, and I think that was something that she instilled in me. Probably in all my brother and sister as well, you know. Did she end up kind of making it or... Well, no, well, she did. I mean, she kept things going. She never...

She didn't really understand the rules for success or winning or anything. Her's was probably more survival. Yeah, of course. And she did that. So she did a great job with what she had, you know. What does the power of generosity do for the other person and do for you, the giver? Well, you know, Jane Wilhelm says it puts it very well. She runs SciSeminors, California.

She says you willingly give and graciously receive. And giver. gain. And so I think, I think the giver enjoys more than the receiver. Always, right? Yeah. When you're in service to other people, when you're in service to a charity or people that maybe have less than you in the moment, it always feels amazing.

Well, like, our company built schools in Africa. Yeah. And we built a lot of them. Yeah. We put a cursive. Do you know what sense? You should interview her. She's a fascinating woman.

She builds the schools over there, her foundation. And I met her and I started to support what she does. In fact, my son's over there right now with his wife. And every summer, Cynthia takes a group over with her. And we built probably hundreds of schools over there. But they give them everything, not just the schools, you know, and nutritious food and Hygiene, water, it makes the horse thing. There was a lot of schools being built, but they wouldn't last because there was nothing

going with it. Yeah. You know, and I'm convinced that giving is one of the basic rules of success. Mm. Why? Well, you know, Emerson said that cause and effect was the law of laws. Action and reaction are equal and opposite. So it's in harmony with the laws of the universe.

And I believe this whole universe operates in a very orderly way. I'm very tuned into laws, the laws of the universe. And I think that's why, you know, it's in harmony with God's laws. I see the laws as God's modus operandi, it's how everything happens. Yeah. Now you said, I think, at 26 or 27, that's when you started to wake up, where you started to have some type of awareness about yourself, the world, the universe, life, and you Well, what happened when you started the wake?

Oh, that's, I mean, it was dramatic what happened. There was a, I was on the fire department in a suburb of Toronto, and there was a man near there, he became a friend of mine, and he was a friend of a lot of people. I mean, I just was fortunate enough to meet him, Ray Stanford. He gave me a copy of Think and Grow Rich, and he said, Bob, do you ever read anything? And I said, no, I can't read.

Now, that wasn't true, I could. I found out I read about it as well as most people. I think the average person reads that about a grade. 7 level. And they learned to read by the time Grins 8, grade 7, and then they never improve upon it from that point on. But he said, if you do exactly what I tell you and read this book every day, you can have anything you want. Well, I mean, I was unhappy. I was sick. I was broke. And, you know, you know what I thought it was nonsense. But he said something else. He said, listen, my way's working, and yours isn't. He was happy, healthy, and wealthy.

The guy always had money on them. And a big healthy guy. And he said, you're unhappy, sick and broke. So he said, I must know something you don't know. Why don't how don't you do what I tell you? Well, I think something clicked. Now, people had tried to reach me. I was 26 since I was a kid.

And none of them ever did. And so I started into what he suggested. And he said, what do you really want? Well, I wanted with some money. I was earning $4,000 a year. the time, and I owed $6,000. If I had paid everything I earned for 18 months, I would have just broken even. It was an impossible situation. And I was just looking at what was. I couldn't see beyond that, so that's what it made it impossible. And he said, listen, write what you want

on a card. Now, I got a gold card in my pocket. I've carried one ever since. He said, write what you want in the card. Do you have an event he wants so? He's, what do you really want? And I said, I want some money. I figured if I had enough money, all my problems. It would go away. Everybody, I was getting the phone, where's the money? You know, they're always after them and people I owed money to them. So I wrote that I wanted to have $25,000. You know, if I had got together all the people I know or knew at that time and put all their

money together, we wouldn't have come up with $25,000, probably wouldn't come up with a thousand. I mean, it was an enormous amount of money. It was nuts. So I wrote that in the card. He said, you've got to read it every day. And he keeps saying, did you read it? Did you read it?

So he got me reading it. Reading the book or reading the card? No, no, read the gold card. Card, $25,000. Just their gold card. Read the gold card. I'm so happy and grateful now than I have $25,000.

And I learned something very important from it. All I thought about prior to that was debt. Because people are always phoned me when are you going to pay me. If you think about debt, you're going to be in debt forever. You become what you think about. Well, this gold card got me thinking about earning money. I never thought of earning money before. I thought about debt all the time.

And it got me thinking of earning money. So I started to hear people talking about earning money. And because I heard them talking about it, it was trying to be thinking about it. And some guy said, there's good money cleaning floors. I said, I'm not proud. I'll clean floors. I was prepared to do anything.

I wanted to earn this money. You see, I wonder. Yeah. So I started to clean one office. And by the end of the year, year, I was earning $14,500 a month. What? I was on the fire department. The chief was only earning $11,500 a year. Well, I was earning $14,500. This was in a year from to start. Well, I started to clean one office. It was Canada starts. I'd wash the floor twice a month,

$15 a time. I got $30. Then I got another one, Kirby's construction. I get $65 a month. Well, do you know, in less than five years, I was cleaning office in Toronto, Montreal, Boston, Cleveland, Atlanta, London, England. I mean, think, going like a rocket. And I was listening to all night gills recordings, I was thinking, listening to, or reading, read, think and grow rich. And every cleaner, I had them studying the same stuff. I was studying.

When none of us knew much about cleaning floors, we just did a good job, we cleaned, but somebody asked me what I was doing. I would say I was cleaning offices. It was almost incidental to what I was there. And I could have been selling siding for houses. Didn't matter. It was what I was studying, what I was doing with. I was getting the other people to study it.

And I was very irresponsible. I was earned all this money. I was earned well over a million a year. I was living in London. I'd go down to playboy club on Park Lane, play roulette. I didn't even care if I lost because I hardly ever did. I almost always won. I seemed to know where the money was.

And one day, I thought, you know, this isn't very responsible. I don't know what the hell trigger it in my mind. And I thought, how did this happen? And I didn't know. I didn't know how in my life had changed so dramatic, but it had changed dramatically. And in a short time, I'd been raised to believe, if you're going to earn a lot of money,

you're going to be really smart. I knew I wasn't very smart. I was hurting a lot of money. So I thought that's not true. I was raised to believe, if you're going to get a good job, got to go to school. Well, I hadn't gone to school. I didn't have a good job. I owned the whole company. So I thought, that's not true. So I started to wonder about all the things that I believed.

Are they true? They're not true. And so then I had to know what happened, and I couldn't find out. It took me nine and a half years to figure out what I actually did. How you got the way you were. Yeah. Yeah. You were talking prior to starting this about mentors. I believe they're essential in life. And as I look back, I have been fortunate enough to study with some absolutely brilliant people, I mean giants. And any success I've enjoyed is because I've had great direction. Wow.

And starting with the first and he says, do exactly what I tell you, until you find out I'm lying or I don't know what I'm talking about. So that's sort of a rule I followed. When I pick a person that I'm going to choose as a mentor, I do exactly what they tell me until I find out they're lying or they don't know what they're talking about. And they don't lie and they didn't know what they're talking about. So I've had great, great instruction in my life and it works. Wow.

Who's the most memorable mentor for you? Well, Ray Stanford, first of all, but they're all very, all very important. Nategale, huge. I started to study his recordings and then I wanted to work with him. And I saw where he had distributors. So I became a distributor. And I eventually, I left my business. I was prepared to pay them to let me work there. I wanted to work with him because I knew if I could work with him, I could watch him, you know. And I'd see what he did and I get to think what he's thinking and because he was a giant in my mind. I mean, Rolnegell, Lloyd Conant, literally started personal development as we know it today in recorded fashion. And he started

on this strangest secret record. So he was, he was really huge. But I studied with Bill Gove, who was a great speaker. Val van de Wall, Dr. Roder. I've had just phenomenal Nominal mentors. Yeah. Most of them people, you wouldn't really recognize their names, they were giants at what they did. Yeah. Do you remember having big dreams as a kid or did you just always think you would amount

to nothing? No. I never had any dreams when I was a kid. I think the area I grew up in, we were so poor, things were so rough, but you got to remember, that was during the Great Depression in the 30s. I mean, there's not too many people in life that lived through that. anymore. And we didn't have dreams. We just, get by was the deal. Right. Now, when I started to rethink and grow rich, I was 26. That's when I started to really dream. And what do you think

is the most powerful principle in the book? Obviously, there's a lot of them for you. What the thing that stood out? There's a number of them, but imagination is, you know, and I had learned, see, I was studying many things at the same time. Our higher faculties, school teaches nothing about them. Many seminars don't teach you much about them. We talk about you becoming what you think about, but you've got to go further than that. Most people live through their senses

because we're programmed to do that. Literally, we're programmed genetically and then environmentally to go by what we hear, see, smell, taste, touch. But, you know, I have a dog at home that can hear see, smell, taste, touch. All animal life operates through census. through senses. We've been created in God's image. We have these higher faculties. We are creative beings, literally. We have perception, the will, reason, imagination, memory, and intuition. They're the faculties that make us separate from everything else. Like all the other little

creatures on the planet are completely at home in their environment. We're the only creature that's totally disoriented in our environment. And that's because we've been given the faculties to create our own environment. Right. But we've never been taught how to use them. Now, we teach that in our company. We teach how to develop your perception, the will. You change your perception, you change your life, you know, and the will.

When John Kennedy asked Dr. Warner von Braun, what it would take to build a rocket that would carry a person in the moon, bring him back safely at Earth. Von Braun said, he answered him in five words, he said, the will to do it. Now, many people would hear that, they don't really understand what he said, the ability to hold that picture on the screen of your mind and nothing else, because the will is what gives you the ability to concentrate. Energy flows to and through you, through concentration, you increase the amplitude of vibration when the energy leaves you.

That's how absentee healing's done through the will. A practitioner will hold the idea, and they'll have the subject. relax, be very quiet, they transfer that thought right into the person's subjective mind. And so it affects the body. Well, the will is very important. So we've got to understand these things, you know, intuition. I can walk by a person and like I could tell, as soon as I walked in the room, I know exactly what you're like. You operate, you've probably studied this, but you operate from almost evenly between the right and left hemisphere of your brain.

You've got an interesting mix in your personality. I don't know if you know that. Sure. You know, I could feel that. You're almost an even balance between the two. You know, as I say that, I'm trying to figure more one than the other, and I don't think you are. Well, your intuition will do that. Because your intuition is a mental faculty that picks up vibration and translates it in your mind.

It's through intuition that you get answers to your questions. Like you asked a question, the opposite side of question is an answer. It's the equal and opposite side. So our answer comes with our question, but we're not tuned in to pick it up, you know. Like every question is an answer. Well, the imagination, of course, it's everything. Yeah. So you get these higher faculties and you get using them, and I started to learn how to use

these. And I started to see that we've got so much going for us that we never hear about. doesn't teach us. Our parents don't teach us. You go to work for a company, they don't teach you. So the odds of learning it are really slim, you know. And it's the reason there's so few people that really are successful in life. There's all kinds of material around on success. My goodness, there's more around today than there's ever been. Yeah. Self-help books are, you know, top of the bestsellers lesson. The crossing, yeah. You know, in 1968, when I started 61, when I first started to study this, you had Norman Vincent Peels, power positive thinking, you know, how to win friends and influence people by Carnegie.

It was a few books, you know, think and grow rich, but there weren't that many. Today, there's thousands of people. Yeah. People need it because they don't know how to use the tools that we have. But they don't know how to use the information that's in the books. Right. How do we? So what are these five faculties again, you said?

Yeah, perception. Yeah. Intuition. The will. Reason. Reason. Yeah. Imagination.

There's six. And memory. Like everybody is a perfect memory. It's just weak. I worked with Harry Lorraine, who's probably had the best trained memory in the world. And I asked one time, he said, Harry, how long do you remember something? She said, I don't want to forget it. We had a man, Abdul over from Saudi Arabia, for a Matrix seminar that we conduct.

And he was teaching, he was a psychiatrist, he was teaching people to memorize the Quran. Jerry Lucas, a great basketball player. He was teaching people on San Frant to memorize the Bible. We have a perfect memory. It's just weak. We never develop it. But we grow up, I've got such a bad memory. Well, there's no such thing as a bad man.

The more you sing it, the more you're going to convince yourself that it's a perfect. Exactly. Yeah. Which faculty of the six was the hardest for you to tap into and master? Well, they're all difficult to tap into because we're programmed not to use them. Why is that? Because there's only one problem in the whole world and that's ignorance. We didn't know we had them.

See, people talk about perception, but they don't see it as a mental faculty. You know, it's just a word. If I have a challenge, there's something really struggling with, I've learned how I'll take and I'll write it out on a piece of paper as clear as I can, as if I was going to give it to you and then you'll understand the same as I understand the problem. I'll put it in the middle of a table and I'll sit and look at it and I'll keep asking now, is that problem in me or isn't on the paper? And I'll work until I get it on the paper, get it out of myself.

For example, what do you mean, like a problem that you might? Well, anything that I'm trying to figure out maybe how to improve a particular seminar I'm just not happy with. I'm doing it for a long time, you know. So you'd write down. The problem is the seminar. The problem is the seminar. Any problem you've got.

I don't care what the problem is. Maybe you're short of money. You're not having a money. Write that down. Right. You know, you're short of money for a purpose. You were wanting to buy a building or something. So you look at the paper and then you ask yourself,

is the problem in mirror isn't on the paper and you'll work until you get it on the paper. Get it out of yourself. So you can look at it objectively like a stranger would. And then go and sit on the other side of the table. And I may say, no, you know, how would Lewis, how's look at this? Yeah.

How would he handle this? I may go sit at the end of the table and literally move physically and say, how would Erlenigel handle this? How would he see this? I may say, how would Napoleon Hill go somewhere? somewhere else. And the person doesn't have to be alive.

They could be dead. Their energy is not dead. It's always here. And what you're doing is shifting your perception. As you change your perception, you eliminate the problem. The answer's there. But you've got to get in harmony with it. So any one of them, you take any one of them.

The will, like we were talking, like we were talking, the will, if somebody's standing behind you, let's say in a mall and they're staring at you, you feel them staring at you, don't you? Yeah. Why? Feeling is conscious awareness of vibration. And when a person's staring, they're concentrating, they're sending such a powerful charge

of energy at your brain that you start to feel it. You turn around, sure as hell, there's somebody there staring at you. Concentration increases amplitude of vibration. There's a power flowing to and through us all the time. It never stops. You can photograph the energy leaving the body. Well, concentration increase, it makes it more powerful. So whatever you concentrate on, you're giving more energy to.

Emerson said the only thing can grow is the thing you give energy to. So as you start to learn how to utilize these higher faculties, you start to learn how to improve the quality of your life. you start to see why you're God's highest form of creation, you know, it's, like, I don't see God as a man on a cloud, just going to answer my questions for him. You know, as I, great author one time said, God will feed every bird, but he's not going to put food in their nest. You've got to do it. You know, God's not going to do it for us. We're going to do it. Yeah. And so, we've got these higher faculties. We've got to learn how to utilize them. Which one was the

hardest for you to learn how to utilize, and which one do you think is the hardest for the majority of people? Intuition. Was for you and everyone else? No, not for me. Intuition for everyone else. Yeah. Because I made up my mind, I was going to study that one. I said, it was very intuitive and I wanted to be like that. And I thought it was, you know, I would have said when I first thought he was psychic. Well, the truth is, he was psychic, but we're all psychics. Psychie is just Greek word for mind. And so I was fascinated with what he did. He could just look at you and read the situation. And I want to learn how to do that.

So I made up my mind I was going to study it. And in a seminar, if I'm teaching this, the one thing everybody wants to know, how do you develop your intuition? Because you can get, intuition is a feeling that you pick up. Intuition reads feeling. Feeling is conscious awareness of vibration. So you're reading vibration. is the natural law of the universe.

Like your body vibrates, your vibration, by high speed of vibration. Well, you've got to take your mind off yourself if you're gonna read the other person's energy. You gotta focus on the other person. You can't be insecure when you're trying to be into it. Oh, no. You can't be doubting yourself.

You can't be lacking something. You have to give all of your attention to the person you're working with. And of course, that's a secret for speaking too. You know, most people don't do that. We're more concerned what's he think of me. Does she like me and I was my tie straight is this. What am I going to say next?

Yeah, what am I going to say? We're going to say the right thing. You got to take your mind off yourself totally and put it on the other person and you've got to be relaxed. You got to get very relaxed and you'll tune into their annucci. You start feeling it. If you're with somebody and you say, God, they were interesting, why were they interested? they were interested. You know, if you want to be loving, be lovable. If you want to be

lovable. If you want to have friends, be friendly. The most interesting person in the room is the most interested person in the room. Exactly. That's what I always learned. That's the truth. One of the things I used to be, I love everything you're saying. I get so excited. That's why I'm passionate about this because I was telling you beforehand that I was terrified to speak in front of a few people in front of an audience of three, five, ten. It was terrifying the idea of being in front of a hundred or a thousand people was like i'd rather you know curl up in a ball when i was 18 22 of those ages and i remember someone telling me i heard that somewhere the most interesting person in the room is the most interested and i said that takes all the

pressure off of me i don't have to say anything interesting i don't have to be like this funny charismatic you should have to be interested just listen and ask interesting questions or ask a thoughtful genuine question. It doesn't have to be smart. Just... See, most people, they don't even remember the person's name. Yeah. Why? Because they're not interested in their name. They're too focused on themselves. What does a person think of me? If you're really interested, you're going to remember the person's name. Yeah. Do you know, it's interesting, you mentioned there, there's a good story about public speaking. I had studied this stuff for a long time, and I had used it.

I knew it worked. I didn't wonder if it worked. I knew it worked. Yeah, yeah. And all I wanted to do was teach it to other people. It took me nine and a half years to figure out why I changed. And when I learned, all I wanted to do was teach it to other people. But I was afraid I was very shy, very self.

Insecure, yeah. Very insecure. But I had all this knowledge. I was earning a lot of money. In there, you know, I did well. I did well. Outside of there, forget it. And on one of Earl Nightgill's tapes on the recording called The Magic Word on Attitude, it's a fun of it. You're familiar with it? Oh, let's check it out. You've got it, John. I will get an original copy and send it.

Oh, please do. You've got it. I'll listen. I will send it. Well, he said, now right, there's an on attitude. He said, now right here we come to a rather strange fact. We tend to minimize the things we can do, the goals we can accomplish, and for some equally strange reason, we think other people can accomplish things that we cannot. Because you want to realize that you have deep reservoirs of talent and ability within you. Now, if you had asked me, if you understand that, I'd say, of course I understood, I've listened to it a thousand times, at least.

Well, I was in the back corner of the room at the O'Hare Hyatt. Bill Gove was speaking to a thousand people. I was in the back corner of the rim. And I was watching him. Bill Gove was the Frank Sinatra speakers. One of the best speakers in the world. And I watched him. He come off.

There was a thousand people. There were about 500 bank here, 500 here. And then there was a central aisle. He got to this corner. He had a handheld mic and he had his hand up. And he said, if I want to be free, I've got to be me. Not to me I think you think I should be. Not to me I think my wife thinks I should be.

Not to me I think my kids think I should be. If I want to be free, I got to be, and I was watching him, I think, my God, this guy's so good. If only I could do that. I could never do that. All of a sudden, that record of Earl started to play in my head. Now right here, we come to a rather strange fact. We tend to minimize the things we can do, the goals we can accomplish. And I thought, damn, that's what a real means.

And I suddenly realized, and I had been listening to this thing for years, if Gove could do it, I could do it. And I made up my mind, I was going to learn how to speak like he did, and I was going to get him to teach me. Wow. And so he became a mentor of mine. I paid him a lot of money just to sit down and talk to him for a few minutes, a number of times.

Now, I speak nothing like Bill Goode. I mean, I'm nothing like him. He speaks totally different than me. Although I'll speak to thousands of people at the same time. What he taught me was to be relaxed in front of the audience. That was a big lesson. If you're not relaxed in front of an audience, the audience will know it. How do you relax in front of an audience when you're terrified?

You've got to think of the audience. You've got to think of what you're helping, how you're going to teach them something. Another mentor of mine a couple years ago told me very something similar because I was, I've been training in Toastmasters and had coaches and had overcome a lot of my fears of speaking in front of big crowds.

And, you know, I got pretty good. I was getting paid, you know, big fees and things like that. But I was still nervous a little bit before and felt a little insecure. And I remember calling him about 15 minutes before being like, can you give me some grounding? Can you give some coaching? And he said, don't make it about you, make it about them. You're going to mess up. Be okay with it. You're not going to remember every

word you want to say, don't beat yourself up. Focus on them and how you can serve. Don't focus on yourself. And that's when everything started to shift. Just what you said, when you focus on service to the audience. You got to fall in love with helping that audience. Helping, giving, doing whatever you can to serve, you stop worrying about everything the way you look. It's the same thing when you're having an interaction with a group of people and you're just listening and you're not worried about what people think about you. You're just being interested in them. You can have a very confident feeling about what you're doing. How do people build that confidence if they don't have it? Well, you build confidence by learning, don't you? I mean, that's the only way you get

confidence. I went to a nightclub in London, England back in the 60s. The talk of the town. It was the largest supper club in the world. And the show they had was the Wild West, the Wild West. And it was like a Vegas show. And they'd bring in, that show may run for two or three years. And they'd bring in the stars to work. And I went one night and I had a seat right by the stage. There was a thousand, they'd said a thousand people down to dinner in the town. It's not open anymore. Wayne Newton was the star. Wayne Newton was a kid. He was 20, maybe 21. His brother was playing with him, playing guitar in the little group of his.

He walked out in that stage, bang, just like that. He owned that place. I never forgot that. That guy was so confident. And he had that audience in the palm of his hand right away. Whenever I go to speak, I will find a place if I'm speaking to a group. they go in the kitchen sit down. I've learned

if you're dressed, they'll think you own the place in this lead you along. And I'll sit down there and I see Wayne Newton walking that stage as a kid. I thought that's what you've got to do. You've got to really fall in love with the idea of helping the audience and you own the place. You're going to be and delivered. And anytime you see

a star come out, they own the place and they walk out. But they fall in love. with helping you. Mm-hmm. Mm-hmm. Something else, it sounds like you've mastered the power of alter ego. For me, as an athlete, I used to be scared to perform, to play in front of big games.

And I used to tap into Jerry Rice because I was a wide receiver and Jerry Rice was the best. And so I was just mimicking him. I was like, how would Jerry Rice do this? How, you know, how did he carry his body, his chest, how did he walk into the field, his swagger, his confidence, And I just acted like I was Jerry Rice. I became him when I stepped in the field. And it helped overcome the insecurities of the nerves by just embodying the energy of Jerry Rice. It sounds like you've been doing that.

I do that in different ways with different people. Yeah. And different scenarios, right? Yeah. Like, years ago, I started to realize the real power of self-image, studying Malts's work. And I will, and I've taught this from many people, I will build an image, different parts of my personality, I will see someone that I really, something they're due that I really admire the way they do it.

And I will adopt that. Now I've got this, I've been doing this for years. And if you were watching me going from one place or not, I never walk fast. Never. When I was a kid, this stuck in my mind, there was another kid, Donnie Miller, lived down the street from us. Now, this was during the Second World War, so there weren't no fathers at home. They were always shooting at each other. But his dad was home.

His dad wasn't well. His dad had had a heart attack, so nobody went around his house because his dad was sick. They'd come around the other houses. But the doctor must have told his dad to walk. His dad was always dressed, suit, shirt, tie. And I'd watch him walk up and down the street. I'd see him every now, and then he walk up and down the street. And he had this real relaxed walk about him.

And when I was building a self-image, a picture of his dad stuck in my mind. And so I sort of mimicked his walk. Wow. You know? But I've done different things. Like, I used to watch Earl Nightingale record. When I first went to work for him, he had a recording studio. It'd be like this with, there was a window.

My office, I could look in when he was recording. And one day I realized he's talking to that damn microphone. Right. He was a microphone. He was it. And I thought, that microphone's a person to him. And you create all great broadcasters. They just talk to one person.

They don't say you people or you folks. Talk to you. But they would be talking, and I realized he's talking to the microphone. So at any of the recording, I talked to one person. It's a microphone. If I'm from his audience, I talk to one person. These are little lessons that I picked up to get better at what I was doing. I remember, if a person's negative in an audience, real negative,

there could be 500 people in that audience. That one person's energy is so strong. It stands out. And there was a woman that I met, Beverly Lynch, years and years ago, when I was at Nightgale, Coenette, and I asked her one time, he said, she was the speaker. I said, Beverly, what are you doing? There's a negative person in the audience. She smiled, and she says, you talk to the light, not the dark. I thought, wow.

So obvious, why did I miss that? So if I'm talking on, there's a negative or a few negative, I just take one person that's super positive, and it doesn't matter where I'm looking. I'm looking at. Mm-hmm. I'm talking to that person. So you focus on the positive people? Ah, always. Always.

Yeah. You won't try to put your attention on the person and try to get them to be in, happy, and smile. You just... If you just keep putting the positive, if they just open their mind to a minute, you're in. Yeah. You got to get the information into their subconscious mind. Yeah.

You mentioned, I think one of the faculties you said was the most challenging is imagination. Is that one of the most challenging for people? It's not the most challenging. It's something we really want to gain an understanding of because most people use their imagination, they use it the wrong way. They imagine what won't work. They imagine something bad happening. What should we imagine more often every day?

You should imagine you should see yourself where you want to be. You've got to live there. There's a great book. You may be familiar with Stella Adler's book, The Art of Acting. Oh gosh, you've got to get it. Stella Adler was a great acting teacher. She was a method acting teacher. She studied and understands Lasky,

the Russian acting teacher that originated method acting. Marlon Brando wrote the foreword in her book. He was the first method actor to reach superstardom. And he wrote the forward in her book. Now, Stella Adler never actually wrote a book. A man named Kissel took all of her teaching, all her lessons for teaching, and he put them into a book.

So when you read her book, you're going to her acting classes. And like Shakespeare said, we're all actors, you know, the world's the stage, and that's true. Well, when you reach a goal, you're going to act like you're already there.

It's already happened intellectually the second you think about it. It's already happened emotionally when you're emotionally involved with it. So it's only a period of time until it manifests in physical form. Right. But because it's not in physical form, we act like we haven't got it yet.

Yeah. Well, so that's why most people stay stuck because they're acting like they haven't got it yet. Or if I can't act like that, Lewis would see that I haven't got that result, he'll think I'm funny. I got to quit worrying about what Lewis thinks and start concentrating on what Bob thinks. And so you see yourself, your imagination, you've got to be that person. said that. Great philosopher, he said, before you can do something, universe must be something. So you've got to be it intellectually. You've got to be it emotionally. As Sake Solomon says,

as a person's in their heart, the emotional mind. Well, it's only a period of time until it manifests physically. That's one of the first laws of universe is the perpetual transportation of energy. Energy is moving into form. Always. To form, moving into form, through form, back into form again. So we cause it all to happen the way we think. and the way we stay locked into ideas. How should people be developing your imagination on a daily basis in a positive way? Well, I think they should take time to image what they want. I have a business partner, Sandy Gallagher, who is a brilliant woman, and she rides horses,

gated horses. And she's in Kentucky right now. in big term or shows there. She images herself as a world champion. Every day she takes the time and she sees herself

as a world champion. She sees herself getting the roses, getting the whole thing. And that's the way should do it. I think you build the image of what you want. I mean, you obviously image this studio before you ever built it. I mean, everything you see here was part of the image in your mind.

But everything you create, you create twice, once in here, once out here, you know. So you never get an original painting. You always get a duplicate. The picture's in here. Wow. So we have to see ourselves with what we want here. Now, we've got enormous deterrent in our paradigm. We're conditioned genetically and environmentally.

And that conditioning is controlling most people's lives. That's why brilliant people are broke. Brilliant people are unhappy. Brilliant people never really accomplished very much. They're absolutely brilliant, but their paradigm is controlling them. It's all about intellect. They're smart people. But you've got to consider where we come from.

A little particle of energy from mom, a little particle of energy from dad comes from a lump. That's the nucleus of us. of us. Then that goes on for 280 days, attracting more energy until you make your debut on the planet. And then you're programmed environmentally by your environment. So everything that's going on is going right into your subconscious mind. So you come out, you're a program genetically. We don't know how far it goes back, four or five generations possibly. Like when I was a young man, I had red hair. My mother didn't have red hair. My dad didn't have red hair. I got a brother and sister and they don't have red hair. And it causes you think,

well, but my mother's father and all his brothers had red hair. So sometimes it jumps a generation. That's why we look like our relatives. It's genetic conditioning. And then there's environmental conditioning. We know almost all welfare recipients are fourth, fifth generation welfare recipients. So this is passed down generation to generation. Now, unfortunately, we're all, or fortunately, we're all exactly the same. We got exactly the same potential. Our spiritual DNA is perfect. But that perfection never expresses itself properly because of this paradigm, it's conditioning in her subconscious mind. You see so many brilliant people and they don't make it. I had a good friend of mine, Milk Campbell. He won the gold medal

in Decathlon. Well, I was DeCathlete. Were you aware? I was an All-American Catholic. Well, Milt won in Melbourne in 56. Wow, okay. And he won in 52 in Helsinki. Wow.

Bob Matthias won his second gold. He won the gold in 48 and then in 52. Milk told me, if he told me once he told me a thousand times, every time I was with him. You know, there was a lot of athletes in schools that were better than me, but they quit. Yeah. Well, our paradigms get us to quit things.

Why? Because the programming. You're programmed. You have to ask yourself, why don't they do that? I did a lot of work with the Prudential of America. In fact, I got stuck in the insurance companies for a number of years. I'm so effective of what I was doing. And we raised their sales by, one VP said over a billion dollars.

said over a billion dollars. And all I was doing, getting them to change their paradigm, I was having them change the way they worked. A paradigm, a culture is a paradigm. Every country has a culture. Every family has a culture. Every company has a culture. Well, in the insurance industry years ago, they had what they called debit agents. They had what they called debit agents. They went around collecting the money. And there would be a little book like the one you're working with who would have a record in there. I remember we had a book on top of our ice box, was right near our back door, Mr. Spensley

was the insurance man. When I was a little kid, he'd come in and there was a little book and a little box with some money and there's always just pennies. And he would collect the debit, mark the book and he'd be on his way. And that's how the insurance business operated. They were called debit agents. Wow. Well, then as time moved along, people started to sign a little shit of cheaper, shed

of paper or something, and they would automatically draw it out of your bank account. But the agents didn't change. The agents were just go and sell at night when mom and dad were both there, because you couldn't sell mom if dad wasn't there, you couldn't sell dad if mom wasn't there. This was a programming. So here we are, in the 70s, agents. are still going to their office every morning. And they wouldn't go out to sell anybody

because you sell at night. They collected their debit through the day. There was no debit to collect. This had been for years they were still doing this. And I'd ask them, I'd say, why do you go to your office? Well, you have to go to the office. And they'd be there. And I said, why do you have to go to your office?

Because we have to go to the office. They didn't know why they had to go. Then they'd go to lunch. They'd go with another agent. I said, do you ever sell another agent in any insurance? No. I said, what the hell do you want at lunch with them for? I got them to do this.

I should be going to be like this. You've got to be skin to skin with a person before 9 a.m. And you have to ask every person to buy at least $100,000 with their insurance. You're not enough to sell them. Just ask them to buy. Well, I got them doing that. They were selling more $100,000 policies in a week than they previously sold in a year in almost every office. Wow.

You see, that's conditioning. That's paradigm. That's the way they were working. They've been doing it for years. Nobody ever thought to change it. The largest insurance company in the world. And the head office was trying to figure out what I was doing because wherever I went, sales went crazy.

I was shown them how to change paradigm. Your paradigm is your condition behavior. How do we know when we need to change our own paradigm? You always need to change your own paradigm. How often are you changing yours? I'm working on it right now every day. Really? Yeah, I work at it every day.

but you should only try and change one or two things at a time. Don't try and change everything at one. Well, you'd know what your paradigm is. Just study your own behavior. Think of your results. You want to improve your results, don't you? Sure. You probably want to earn more money.

Sure. You probably want this show to be bigger than it is. Yeah. How are you going to do that? You've got to change the paradigm. That's right. You've got to change your habitual way of dealing with these things. So you take a look at the results and say, what do I want to change?

It's the results are an expression of the paradigm. Not the intellect. See, the conscious mind is where all our intellectual information is. You know how to do better than you're doing. You know how to do better than you're doing. Sure. I know how to do better than you're doing. Why aren't we doing it?

The subconscious is programmed. It's your conscious mind where the intellect is, and that's why our knowing is. A person knows, but they're not doing what they know. Just say, why do you do that? I don't know. Well, you know better. I know. Why are you doing?

I don't know. Well, I know. if their paradigm controls their behavior. So you take a look at your results and you say, what's causing that? So you've got to take back your behavior pattern. Why are you doing that? Because you're programmed to do it.

Right now, the last time we did a paradigm shift seminar in Los Angeles was a number of three or four months ago. We gave everybody a ring binder. It's a damn thing's about that thick. And on every page, Every page is the same. At the top of the page, you write 10 things you're grateful for. And then there's a statement that you write. I'm so happy and grateful now that I know

my spiritual DNA is perfect. And that perfection is within me. Every morning, I look for ways to improve my paradigm. I have to write that with my left hand. I'm right-handed. I'm on my 41st day today. Writing left-handed? Why? It's changing a paradigm. I could be just as proficient with my left hand as I am with right, but I got to change my paradigm. I'm programmed.

Now when I'm writing, when you're running, you just write, you don't think, you just, it's, that's why graph-oanalyst can tell a lot about your personality through your handwriting. A sloppy handwriting. Well, if you're writing with your left hand and your right-handed or your non-dominant hand, you've got to consciously pay attention to every stroke, every move your hand's making. And the second you stop, it looks like it was Chinese art at your draw. Right. But I know through repetition, keep doing it, keep doing it, keep doing it, it'll probably take me a year.

Wow. But I'm learning how strong the paradigm is and how hard it is to change it. So a year from now, I'll probably be as proficient with one hand as I'm with the other. But then I'll stick to it. Wow. What's the thing you want to change the most within yourself to get to the next level of results before? I want to be more effective in selling on a larger scale. So not one to one or one to a few, but one to mass?

Yeah, like I have a sales staff. We've got a pretty mature company. We have about 70 employees in our company. Wow. So we've got to 10 sales, 20 people, say 10, we have 20. I want to have a larger sales force. I want to create more leads for them because I think what we do is so important. We literally change people's lives.

And I'll work until I die. intention to ever retire. I think it's a despicable idea even. So I'm forever. Now, I worked on an idea last night on the plane. And it's sort of similar. Maybe it was because I knew I was coming in here, maybe that triggered this because we've been trying to come in here for over a year. Yeah, yeah, yeah. Somebody keeps telling me, you know. And dates change, something else. Yeah. Well, we just wasn't, we weren't able to be here until today. Anyway, I'm in the plane and I'm thinking, how can I get more people? I have the studio in Toronto. If you're ever in Toronto, you'll have to come and see it. Yeah. We have a beautiful studio.

It's a, it's like a, it is a television station. I had a couple of people from a TV station in one day and it's just sort of like a television. They said, no, Bob, it is a television. I can run four cameras simultaneously. Um, um, um, um, um, young Scott there. He could operate the cameras from right in here on his computer. I can stream all over the world. It's 50 feet from my house. Wow. And we can stream all over the world from there.

And so I'm thinking, I'm going to do, it would be like a webinar, but it won't be a webinar. Like a live cast. It'll be a live cast, yeah. And they'll stream. And I'm really going to teach the people something. I'll use maybe two or three PowerPoints. We'll use a PowerPoint just as a trigger to get the thing going,

get them focused on something. And then I'll open it for questions and I'll have chats because people learn something on chats. They listen to them and say, damn, I didn't see that. So we'll have a chat on it. And I'll start doing that right away.

Now, I've got people working on it. Wow. And I'm calling at Studio 333. There's a story in a book I wrote 333. And we say we 333 in the idea. You only think of how you can. You can't think of why you can't. The guy raised three million, three hours, three days later in a radio station in Toronto through an idea we taught them. Wow. So we call the 333 idea. So I've called this, we had them with 333.com, studio 333.com. That's cool. So that's the way it'll come out. And we'll stream

it all over the world. And I'll be teaching this information, and not in an organized way, but then probably in a disorganized way, based on the people we're talking to. Because they ask questions, that's telling me what they want to learn. Rather than me saying, this is what you should learn. I want to find out what you want to learn, you know. That's cool.

That's something that I'm building now. I want to make it big. That's great. Do you feel like you'll ever get close to reaching your potential? No, I know damn well. I won't. It's not do I think. I know.

Neither will you. I think that's the ultimate aim of man. We are created in God's image. Now everybody's got a different image of that, but we're capable of doing anything. We have infinite potential. Our spiritual DNA is perfect, so there's perfection within us. And spirits always for expansion and fuller expression,

never for disintegration. The disintegration we bring about. So spirits always for expansion and fuller expression, we're spiritual beings. So that perfection is trying to express itself through us. We stop it. It's when we get tuned in and we let it come out. We could part the seas.

We can do anything. We are all powerful. All the power, all the knowledge is 100% of evenly present and all places at the same time. So that's within you, within me. There's no limit to what we can do. That's really what I teach. I teach it. I'll break it down into small bites for a person.

Yeah. But you... What's the closest we can get to our potential, do you think? What's possible? Well, the closest you'll get your potential is where you are right now. Yeah. And then you've got to take and you've got to expand it. You want to do better at what you're doing.

Like, you get a great reputation on this show. I think you know that. Yeah. But there's all kinds of people who've never heard of it. Of course. Lots of hopeful. Yeah. I want the world to hear it, yeah.

Well, then there you go. You want the world, well, how will you do that? There's your opportunity to develop more your potential. How will you do that? Yeah. How can you get more millions? Yeah. You know?

You got to use my imagination. You do. That's where you're going to start. Imagination, will, tuition, everything. Yeah. So you're going to learn how to utilize those and how to develop them. So you work at it every day. I mean, you're in a, many people would say you're in an enviable position.

I think I am too, because you're talking to people who know quite a bit about whatever they're doing. So you're going to learn all the time. It's the great thing. You're in school every day. You go to work, you're in school. That's amazing. Yeah. I'm very grateful.

Tiffany, you're getting an education probably. She's been over, what, three years now, three and a half years? She's grown tremendously, just, she's listening to everyone. Our marketing director, you would love to meet her. She is Mikey Stellar. She was Mikey Euler. She got married since she's joined us. She had two children, too.

She was a nanny when she started to work with us. Now she's our chief operating officer and our marketing director. Brilliant. Absolutely brilliant. She never really went to school. But she came in, she just, she'd be something like you. I mean, you're getting exposed to great information all the time. Yeah.

And you got the same potential as I got. You know, you look different, you sound different, but we're exactly the same. You see? I teach that in a seminar. I'll say, like, if I asked you, you'd probably tell me you're black. You know, if I ask somebody else, they'd probably tell me you're black. The truth is you're not. And they tell me I'm white.

The truth is, I'm not. My shirt is white. If you ever saw a white person, you'd probably scream and run. And I got their white, you know. I don't know, as I've ever seen a black person. Why do they say, we don't see with our eyes. We see through our eyes. We've been programmed to see black.

And you're not black. You see, I think your shirt's black, isn't it? Yeah, that's pretty black. Yeah. You're not the color of the shirt. So why do we see Tiffany's black and Bob's white? Because we're programmed to see that. Now, if we're seeing something that isn't there, when we look at another person, how many other times do we look at saying, see something that's not there?

That's where our perception has to be shifted. We're all exactly the same. Now, you're not too tall. You're a different shade and you're a different gender. So you say, well, you're nothing like Bob. You're exactly like Bob. It just doesn't appear that way. But the truth is very rarely in the appearance of things.

There's so much we can learn. And school's not teaching us. School's not doing the job. What's the thing you feel like you haven't learned yet? 85 years old right now, as have you said? I'll be 85 next Friday. Wow. A week Friday, yeah.

Very young. Happy early birthday. There you go. So what's the thing you feel like you still haven't learned? Oh, like everything I'm teaching, I only know a bit of it. Oh. No, and I don't know all there is know about our hair faculties. I don't know all there is to know about perception or the will or reason.

There's so much I don't know of what I'm doing. So I study every day. I want to get, I want to learn more. So I've got to go to somebody that knows more, you know. I study a lot of Thomas Troward's work. He's a wonderful author. He wrote the Edinburgh Lectures, Mental Science, a Dory Lecture in Mental Science,

the Law and the Word, Bible Mystery, Bible meaning, it was a great author. And there's a woman, Genevieve Behran, she wrote, Your Invisible Power. She was true words, only student. She went and studied with him from 1912 to 1914. And she, it cost her $20,000. That must have been an enormous amount of money back then. But she was his only student.

She wrote a book, Your Invisible Power. It's a great book. Your Invisible Power? Your Invisible Power. I will send you a copy. I will send you a copy. It's a great book. What's your top three recommended books for people of all levels?

Well, and that's not one of them, but I will, that is, maybe it should be. Think and Grow Rich. Think and Grow Rich. As Man Think is by James Allen. Well, are you familiar with that? Yep. Such a great part. Yep.

And you squared by Price Pritchett. You squared. Yeah. It's a little book. You're familiar with it? Not sure. You're not sure. Oh, you'd be sure.

If you knew it, if you had read it, you'd be sure. It's a great book. Okay. Absolutely. There's 35 pages. Every page is better than the last page. Wow. Every page is dealing with a new subject.

In the line, I got to get that one, too. I will send you that. You'll send me your top favorites. I'll send you the invisible power. I want to talk about money for a top, for a moment, because you mentioned how you were making $4,000 something dollars a year. Your expenses were $6,000, I think, something like that. And then you started making $4,000. And my expenses run $6,000.

I owed $6,000. I owed everybody then knew. And you were making around $14,000 a year after that, shortly after that. I went from earning $4,000 a year to $14,500 a month. Exactly. Now, if you annualized that, that was $175 a year. So I went from earning $4,000 a year to $175. I hadn't earned $1,000 that year.

I got it up to $14.5 a month. So if you annualize it, that's a change. Phenomenal change. Is it possible for anyone to go from poverty level to extremely financially successful? Absolutely. I think earning money is one of the simplest things I've ever learned. And it's one of the most misunderstood things. Wealthy people historically have always had multiple sources of income.

They don't have one. They have many. I was cleaning floors. I thought the answer was work harder. Because I really wanted to earn some money. Yeah, of course. And I thought it was all important. Today, my attitude towards money has changed dramatically.

But I thought the answer was, get another office to clean. Well, I was working so hard, I passed out on the street. I would have been maybe 27, 28. I literally passed out on the street. I was working so hard. I came to, and there's a great big cop looking at me. I was laying there. It was scary.

There was a group of people around me. I saw lights flashing. Then I saw a couple of guys in uniform with a stretcher. it was scary. I had passed out. I guess they thought I had dropped dead. I had a heck of a time getting away from them, but I did get away. They didn't take me in the hospital. I thought, I might have been. And I got away and I got thinking, I'm not doing this right. Working harder, working more hours is not the way. No. Yeah. In fact, Napoleon Hill wrote that and think and grow rich. He said, if you are one of those people who believe that hard work and honesty alone

will bring riches, perish the thought, it is not true. Rich is when they come in huge quantities never come as a result of hard work. They come if they come at all in response to definite demands based upon the application of definite principles and not by chance or lack. So you've got to find a demand and fill it, but you've got to follow definite principles to do it. In other words, you've got to be in harmony with the law. You've got to give more than you get. Go trying to get, forget it. Yeah. Well, I got by myself and I thought, I'm doing something wrong. I was earning more money, but here I'm passing it.

This is not normal. And it's like a little voice in my head said, if you can't clean all of them, don't clean any of them. So I got all dressed on. People now accused me of sleeping in my suit. I wouldn't take a suit off. I didn't matter where I was. Because I knew the cleaners were tired, and I would go around, I got other people cleaning offices. And I knew pretty well where they'd be.

So I dropped around and I'd bring coffee and donuts and I would drop in and I would talk to them about goals. And I'd go to the next person. But I always was dressed up because I knew how tired you get. And if I was in working clothes, they'd expect me to help them so they could finish and go home. But when I had shiny shoes and a suit and shirt and tie, they didn't expect me to help them clean. So I go on to the next place, and then the next place. And that's when I started to open offices. I went from Toronto to Montreal, to Boston, to Cleveland, to Atlanta, to London, England.

And you hired cleaners. Uh-huh. Everywhere I went. Yeah. Yeah. I had people cleaning. What should someone think about if they're struggling financially right now or they feel like they've been struggling for many years?

And it feels like they're just surviving week after week, month after month. They're not sure how to get to that kind of sense of, freedom for at least a six-month runway or beyond. What should they start thinking about? You know, what you've just described, I believe, the majority of people are living that way. Yeah. The majority. Now, that's rather sad, but I think it's true. And it's because we only have one problem in the whole world, and that's ignorance. They're living in ignorance. They don't know that what they're doing is going to keep them where they are, and they keep doing it. Because they don't know how to change. They're overwhelmed with the debt.

People are saying, I need the money, they haven't got it. They want to take their family on a vacation. They don't have the money to go. So they may borrow it and go anyway. Now they got more debt. They have to understand that they don't have to live that way. I wrote a book called You're Born Rich. The truth is you are.

Most people are just a little short of money, but you are born rich, rich in potential. Anybody can go to our site, go to Bobproctor.com. You can download the book, You Were Born Rich, free. It won't cost you a cent. And chapter two is how much is enough. It's described very well how to get out of debt. You've got to create a debt repayment program where it's all done automatically. And then you focus on prosperity.

You've got to have a financial goal. You've got to work toward it. And you've got to understand that you can earn more than you're earning. And wealthy people don't have one source of income. They have more than one. I was earning money all last night while I was sleeping. Yeah. You can actually earn more money when you're sleeping than you can spend when you're awake.

Yeah. You know, it sounds like a cute line, but it's true. There's no end to what we can earn. If you are not getting information from someone who is already wealthy, then you're probably getting information from the wrong people. Most people ask their brother-in-law, the guy next door, the girl they know, how do I earn more? Hell, if they knew they'd be earning it.

they'd be earning it, they don't know. And most people talk to people that don't know. Carlisle put it very well. He said he did not believe in the collective wisdom of individual ignorance. And that's where most people are getting it from people who don't know anymore than themselves. I think you have to go. That's why these seminars are so important today. People have the opportunity to go and learn. Most people won't pay to go. I tell people, listen, you invest in this, it'll probably be the borrower the money to do it. It's probably the last time you'll ever have to borrow money. That's true.

I know, our seminars are not raw, raw, it's not, nothing. Our seminars teach people about themselves. It's like when Bill Goff said, if I want to be free, I got to be me, I'm thinking, I better know who me is. I didn't know who me was. I was doing a lot of things. I was doing them right and I was earned money, but I didn't know who I was. I started to study me.

And the more I know me, the better I know you. You only have to study yourself, you'll know what everybody, because we're all the same. It's our behavior that's different, our results that are different. different. I heard a friend of mine, Dean Graziosi. I don't know if he coined this or someone else said it and he said someone else, but he said, those that pay, pay attention. And when you invest in yourself, you're paying attention. You know, I never heard that before, but that is the truth. Those that pay, pay attention. But if you don't pay for it, you're not going to pay as much attention. If you pay more, you'll pay more attention to love it. I had an aunt

and uncle who were as poor as church mice. I mean, they just didn't have anything. And They had a whole house full of kids. And I used to drop by their house periodically. I was doing very well. And I was teaching seminar. And I remember it was around Christmas time. And he was rushing around trying to get credit cards from some big stores so they could buy presents for the kids. Yeah.

And I said, you know something? He said, never mind. Next year I'll be different. I said, you know something? Next year is going to be exactly the same as it is this year. Because you never change you. Wow. I said, you should get into the seminars and learn something.

I know something you don't know. Well, they came to the seminar. He got paid every two weeks. So that meant three times a year. I think he'd get paid three times, maybe four times a year. He'd get paid three times in a month. That one pay was extra because they were budgeted for two pays. I made them pay to come to it.

Something said I made them pay. And I think they thought I should have comped them into it. But, you know, Mark thanked me, my aunt, I don't know how many times that I charged them. She said, we wouldn't have kept coming. I didn't even know what you were talking about. I was running seminars. It was seven evenings from seven to ten. It was running over a series of nights years ago.

And she said, I wouldn't have kept coming. But she said, because we paid, I came. He's right. If they pay, they pay attention. That is so true. And if they don't. You don't care. When you hear something you don't like, as is not.

Not for me. They're going out of here. I got something better to do. Especially in L.A. I want to go to the beach. This is too hard work. It's confronting my ego. I don't need this.

I'm firmly convinced if a person doesn't understand a paradigm, a paradigm is nothing but a multitude of habits. They're programmed into your subconscious mind that control your behavior. It's got nothing to do with how smart you are. It's got nothing to do with what your formal education is. It's got nothing to do from which side of the tracks you come from. It has to do with your paradigm. The paradigm is a program in your subconscious mind. It's both genetic and environmental that's controlling your behavior.

Everyone that can hear my voice knows how to do better than they're doing. And they may wonder, why don't they do it? It's because you're programmed to do what you're doing. And until you change the program, nothing's going to change. Paradine has to be changed. I love that. What would you say are the, if you could share three key habits for people that if they want to continue to grow every day, be more prosperous, be more abundant, happier, joyful, healthier in their life. What are three key things, habits every day, not talking about morning routine, but just overall habits every single day.

What should people be focusing on consistently? They should study every day. Study. They should have a mentor. someone that has already accomplished what they dream about. They might not even know the person, but they could get introduced to them and ask them, what are half a dozen things I should do every day? Ask them. They know. Most people are getting advice from people who don't know any more than themselves.

And the term, you've definitely got to have a goal. And when you're right it, you've already got it intellectually. She operate intellectually, emotionally, and physically. Well, your intellectual mind, a second you say, second you decide on it, you've got it. It tells you in the Bible before you speak, I'll hear you. It's because the thought always precedes the word. The second you get emotionally involved, you got it emotionally. Yep. You've got it intellectually, you've got it emotionally.

It's only a period of time until you got it physically. Be do have, yeah. That's right. But the have comes in a period of time. So it's not overnight? Every seed has a gestation or an incubation period. When a woman gets pregnant with a child, it takes 280 days. The husband doesn't come home a month later and say, come on, where is it?

Right. He waits, as James Allen said, is one who understands. You understand, there's a gestation period. Where I come from, if you pound of seed for a carrot, It takes approximately 70 days for it to manifest. All physical seeds have a gestation or an incubation period. We know that now, but we didn't always know that. We weren't always aware.

No one knows what the gestation period is for a spiritual seed, and an idea is a spiritual seed. But we do know that it operates by the same laws. And the laws of the universe are precise. They can be studied. They can be understood. We operate by law. Our life is governed by laws. Like, we know it's going to get dark tonight.

We don't wonder if it is. You know when the tide goes out, it's coming back. Winter never follows winter. We know these things. That's all the expression of law. Well, when we bring our life into harmony with the laws, we're going to enjoy more of life. If we fight it, we're going to lose.

Yeah. Yeah. You know. This is amazing. What is something that you are proud of that most people don't know about you? I don't really know I spend all my time thinking how to teach this, you know. I'm proud of our company. I'm proud of the people I work with.

my family um i just love what i do i just love it so much um i think it's such a shame when people don't study yeah because that's your first habit yeah well there's so much of odys that we don't know and we can do anything um life is pretty special It's amazing. Oh, really? Yes. It's incredible. Yeah.

Do you have many fears? Oh, I have lots of fears. Yeah. I mean, if you're anything, you don't know, but you don't let them control you. You know, I think someone said that courageous people don't have any fears. Eddie Rickenbacher said there's no courage without fear. You encourage, get you to face the thing you fears. I have, yeah, I would have fears.

To do any time I go to do anything that I've never done, I'll be afraid. But I don't, I don't stop me. In fact, I call that hitting a terror barrier, you know. A terror barrier. A terror barrier. That's, you got to, like, you get a new idea. Let's suppose a person who's got an idea, they're going to quit their job and start their own company. That's an exciting idea.

They're intellectually involved with it, that's all. Mm-hmm. Now, I mean, they can play with that all they want in their mind. Nothing's ever going to happen because it's just intellectually. They take the idea and they get emotionally involved with it. Now all hell breaks loose. Yeah. They hit the terror barrier.

Oh. I sort of feel of fear. And if you don't go through the terror barrier, where do you go? You're right back into safety. And that's where most people live because they don't know how to do it. They don't know where the money's going to come from. They don't know where the help's going to come from. It's like I heard one time a good thing when Tamahara was going to take TM to the world.

One of his advisors said, well, where's all the money going to come from? He says, wherever it is right now. Wow. I love that because that's where the money is going to come from. people hit this fear because they haven't got the money, they don't know how. They want to realize the way is already here. If nothing's created or destroyed, if all the power is 100% even in the present all the place at the same time, everything we've got is we've got it right here. It's right here. We just don't understand it. So you hit this terror barrier. If you don't go through it,

you're toast. No. So you always stay in your comfort zone. You'll never be able to... Yeah. So if something doesn't scare me, I know I'm not growing. It's something that, you You know, as an athlete, or did you play sports growing up at all? Not a lot, no. Some recreational stuff, yeah. As an athlete, I was in pain almost every single day. We would, our coaches would push us to a limit that we didn't want to go to. They wouldn't hurt us, you know, where we'd be broken bones, but it was painful.

I'd much rather be laying on the couch playing video games or whatever it is, having fun. But that pain threshold, you know, breaking through that pain barrier and discomfort always made me feel a little more confident in myself, like, wow, I was able to do that. I didn't think I could push that far, but now I can do a little more tomorrow. And doing that every day over years is conditioned me to want pain every single day in a healthy way. That's where the coach played an integral role. Yeah, huge. The coach is the mentor, you know, and that's what they pay. And I think if you have the right coaching for a period of time, then you said, now, you see, it's part of you now. Well, that's where it is. It's part of me. Like, fear would never stop me. In fact, if it doesn't

scare me, I know I'm probably not going in the right direction. Yeah. You know, should we face a terror barrier every day? Is it too much to do it every day? No, I don't think so. I don't think so. Is it helpful if we're looking for things that scare us every day? Yeah, you should be going that way, you know. And you'll realize after you go through it, you step through fear into into safety. But you've got to understand, too, what you're doing is you're taking, you're getting emotionally involved with an idea, you're changing the paradigm. Now, even when you go through the terror barrier, the fear doesn't leave because the paradigm hasn't changed. It takes a period of time for the form of the new paradigm. So the fear's

going to be there for a while. Until you feel like, oh, this is my new comfort zone. That's right. I've broken through this, now this is the new norm. I feel comfortable. I refer to as an X. X, X. I said, you know, X, X, X, and the Y is the new idea. And the Y doesn't mix with the X. You hit the Y intellectually, the X is the conditioning. And the Y won't mix with the X. So that sets up a foreign vibration, which we call fear. Well, when you break through the terror barrier and you finally eliminate the fear, the Y becomes the new X. And then it's Y, Y, Y, Y. That's right. So it becomes a new X and the conditioning is still there.

It's just on a higher level. Yeah. What are our thoughts that we should be thinking every day? You give us habits, study, have a mentor, have a goal, or multiple goals, but what are the ideas we should be saying to ourselves internally and excellent? Well, I think you have an affirmation, a positive statement from yourself you give to yourself, and that has something to do with your goal. You know, that's how you change the paradigm. The paradigm can only be changed one of two ways. One is an emotional impact, which doesn't happen often. And the other... What's the example for that? What's a... An example for that would be 9-11.

Yeah. Now, 9-11 wasn't an emotional impact for me. It probably wasn't for you. But for people that lived right near there or lost somebody there, that was emotional impact. Just something to hit you so hard. Yeah. It just knocked you off your pins. Emotional impacts. And repetition, constant-based repetition. See, you take this affirmation of thing I want to change. And you've got to keep repeating it to yourself. You've got to keep seeing it through the repetition of it. Pretty soon it becomes fixed in your mind. Then the thing you're afraid of becomes a habit.

You just automatically do it. Like there's things you do automatically today that you don't even give a thought to. But at one time, you're afraid to do it. Sure. So that's, I think that's how you keep changing. Thought is a very powerful, thought is the preamble to everything. Thought waves are cosmic waves. They penetrate all time in space.

And I had a good fortune working with Ed Mitchell. He was the captain of the lunar landing landing on one of the Apollo flights. And he did thought transference exercises from the other side of the moon. Wow. With Sherman and Ford here on Earth. They're all gone now. But you're doing thought transferred exercises all the time. And we just have not got to a point we really understand that.

Like if I, here's my phone, here it is. If I dial your number, I'm on your frequency. I will never get Tiffany's phone to ring. I only get your phone to ring. If I take a picture of Tiffany and I send it to a friend of mine in Singapore, simultaneously with me hitting send here in Los Angeles, they've got it in Singapore. You know that.

Well, thought works the same way. I could be thinking of you. I'll trigger cells in your brain. and your cells, if you're not thinking, those cells will start jiggling, you'll start thinking to me. And maybe I'll phone you and say, this is a damned thing, or it's just thinking of you. Yeah, happens all the time. Well, we got to understand what's happening. You think on frequencies.

Now, this has to do with goals. When you set a goal, you have to flip your brain onto the frequency that the good that you desire or that you need for that goal is there. So you, you, you, you Most people don't make the decision because they don't know how to get it. You don't have to know how to get it. That's why Von Braun said when Kennedy asked them how to get to the moon, the will to do it. You're going to make the decision. You don't make the decision when you've got enough money

or when you've got all the resources. You make the decision. When you make the decision, you flip your brain onto a higher frequency and then you're on the frequency, you begin to attract everything on that frequency. That's where the law of attraction comes in. See, the secret brought out the law of attraction. but it didn't explain it. None of them explained it.

I didn't even explain it. It didn't get the time. Most people don't even understand it. You can only attract according to the frequency that you're operating on. Attraction is a secondary law. The primary law is the law of vibration. That's a primary law of the universe. Everything in this room is moving.

Nothing rests. This table's moving. It just appears to be still. The law of vibration decrees, everything moves, nothing rests. Well, when you think you put you onto a frequency, frequency. You can only attract what's on that frequency. You think about a personal life, just concentrate that personal phonia or you'll bump into them on the street. Because you're thinking about it. Yeah. The law of attraction takes over. You could

attract to you what you're in harmony with. Well, when you set goals, you're going to see yourself already there. That's called a mindset. A lot of people talk about mindset, they don't understand what it is. They set their mind on the frequency that they have to be in to attract. what they have to attract. And that's how the goal moves into form. You get emotionally involved, you're so intellectually and emotionally involved. The only problem is you don't have it on a physical plane yet. But it will manifest in time.

We just don't know what the time is. So you're guessing at the time you reach your goal. Right. I love this stuff. I love this. I love this. I live for it. I can listen to this all day with you.

I want to ask a few final questions. I want to ask a few final questions. This is a question I ask everyone at the end. It's called The Three Truths. So I'm going to imagine that you get to pick the last day on this physical earth for you. At some point, you've got to go. And it could be 100 years, 300 years. It could be tomorrow.

Whatever it is you want it to be, you get to pick the day. And you've, imagine you've created everything you want to create or close to it. And you feel grateful for it all. You've done everything you want to do. You've had the life, the relationships. But for whatever reason, you've got to take it all with you. Everything you've created, it's got to go with you when you leave. However, you get to write down on a piece of paper three things you know to be true

that you would leave behind for the world, three lessons that you would leave behind. And this is all people would have to be remembered by you or your messages. I call it the three truths. What would you say are yours? That's an interesting question. Question. Live in the now. Mm-hmm.

If this was my last day, I was doing what I wanted to do, I'd be right here doing what I'm doing right now. Yeah. Because that's what I'm doing. Yeah. I'm doing what I want to do. So I think you have to do the thing you want to do. You've got to be.

See, if you ask a person two questions, where are you, what time is, they're always going to give you the same answer. I'm here as now. That's where we should live. Everything else is an illusion. There isn't any such thing as time. That's an illusion. There's something we use for physical benefit,

but we're not physical beings. We're not physical beings. So I'm here. It's now. Live in the now. Be grateful. Wallace Waddles in the Science of Getting Rich said, gratitude.

On the first page of his, it's chapter 7. I'll never forget when I read this. The entire process of mental adjustment and atonement can be summed up in one word, gratitude. So it doesn't matter how disturbed you are, it doesn't matter what's bothering you. You can solve whatever it is. You can be forgiven for whatever it is through gratitude. Just sit.

What are you grateful for? And number three is give. Yeah. Simple. See, in all the programs, we run a number of different programs, and that's what it's all about. That's what our company is about. In this business that I'm in, I think you go one of two ways.

You try and, for self-aggrandizement, you want to be a bigger star. I've never wanted to be a star. I never wanted to be a speaker. I don't see myself as a speaker. I want to teach more people. So I'm teaching people to teach people. We operate in over 100 countries now. We have representatives in 100 countries.

We will stream this seminar. Last time we streamed into 115 countries. That's really what I think this is all about. It's not about me. It's really about you. So if we can get into the habit of helping the other person just understand herself a little bit better, enjoy it a little bit more of life and they can run the right track. So I think your three questions, that's a damn good question.

you know, live in the now, be grateful, you're going to be, like, that's the first thing I'd do in the morning. Yeah, me too. I write down what I'm grateful for, and we teach people to do it. Where I really started to do that, I have a wonderful business partner in Sandy Gallagher. She was a security's attorney and a very bright one. I mean, she was damn good. She'd buy banks, sell banks, turn banks, public.

worked in community banks, but a lot of money. And she came to a seminar, around the time the secret come out. And I kept hitting people, what do you really want? Now, although she had been very successful, she graduated as the top banking lawyer in every university in the United States. She was number one. She studied in Europe, in England. And she had never thought of what she really wanted. Her dad was a banking lawyer.

She sort of follows suit. And she'd be a damn good person for you an interview sometime. Larry King interviewed her one time. She's really a bright gal. And financially, she's losing a different frequency altogether. She's very, very bright. But I forgot not why I started to talk about her. She's made a bigger change in her company than anybody.

She came to, oh, the gratitude right of so it was. We were doing a seminar in Phoenix, and I was leaving town, and she was staying, she was doing the work. And she said, could you get together with me for a cup of coffee? She had some personal problems. I said, sure. So we sat down to coffee shop, and she said, could you give me three things I should do? Solve her personal problems? I said, sure, I can.

I didn't know what the hell was going to tell her, but, you know, so I took, like, you know, how they have these napkins and a little hoagish, I took one, he said, here, right down ten things you're grateful for it. Uh-huh. And when you get that done, I want you to send love to three people that are bothering you. Wow. Yeah, that's a hard thing to do. Somebody really upset. challenge. I send love to three people that are bothering you. And, um, and they'd share it with somebody, you know. So she had a pad, just something like yours. And I phoned Gina. Gina was

telling Tom and I said, Gina, could you get a pad made? And I told her what I wanted. And I said, she made up a pad. She had it where, you're within an hour. She went to Cancrow's or something. She went to cancels or someplace in her computer, and she had this pad with her name on it. And she was going to Hawaii the next day with her mother and sister. And so she took a pad for mother and sister. And the three of them every morning, they thought this was really dumb. Sit down every morning or write down to the things you're grateful for. The whole three of them, their lives changed. Well, it had such an impact on her, her mother and sister. We started to do it. We do it in every seminar now. Yeah. And she's the one that teaches if she does in this seminar and she's almost

always in it. And she tells the story about me doing that with her and now she does it with everybody. Wow. And so and then on this pad we probably there's 10 things on the top and then I have to write with my left hand every day. I'm doing that for a year. That's a very powerful thing to do. Yeah. Gratitude is everything. It's the antidote to all stress, anger, frustration. It is. It's the entire process of mental adjustment. There it is. That's it. Stress. And it doesn't matter what your problem is. You change your perception. You change your life, like you said.

Yeah. And it might only be for a minute, but that minute changes your whole world. Changes your vibration to attract more of what you want also. Yeah. Yeah. I want to acknowledge you for a moment, Bob, because you've been doing this for a long time. You've been doing this before I was even born, or, you know, 20 years before I was born. And the fact that you continue to show up with the same focus, intensity, generosity,

a day and a day out on your seminars, which I hope everyone listening goes to, they can go to Bobproctor.com and learn more about everything there. But you continue to show up and serve and give. And I think it's very inspiring for me and so many people to witness as a mentor and a role model to so many people that the more success you have, you continue to give.

And the more you continue to learn, you continue to share. And I want to continue to be that example like you have been living for so long. So I'm really grateful for you. I'm really, acknowledge you for your gifts, your wisdom, and your humility and your sharing, not just acting like you have all the answers, but constantly learning and constantly sharing. So I acknowledge you for everything. I really appreciate that, Louis. Listen, I really enjoyed being here, but I love this so much. That's great. Yeah. I know, I mean, I would, I always feel deprived when there was some reason I can't do this, you know, because I just love doing it. I love it when I wake up in the

morning. And it's like I mentioned right when we first started, I knew when I could change, like I'm happy, healthy, wealthy today. I travel all over the world. I got wonderful friends all over the world. I thought when a guy that was losing the way I was can start winning, anybody can. Yeah. So, I mean, I don't care. I've gone into it. into prisons with this, own into maximum security in Canada. And I had a lot of guy out that was, the warden considered him a mad dog. They put him on special parole. I got the Canadian government to tear up his parole and give him a passport to move

to England with me. I mean, I've seen situations that you wouldn't believe could happen. I've seen them happen. You're talking about miracles. I mean, they're happening every day. So I knew when I could win, anybody can win. It's just a matter of getting the right information from the right people. I think we get too much information from the wrong people.

And personal development today is such a well-known thing that for anybody not to be developing themselves personally is rather sad, I think. So we have to help them as all we can. Like, I don't think a person deliberately destroys themselves. I think they're misguided. Yeah. They're, they're ignorant. They don't know. They don't know a shift. They don't know and they don't know they don't know. They're lost. And so I believe we do know it's our responsibility to help them. Yeah, that's great. Yeah. Well, you share a lot of information on your website, Bob Proctor.com. You've got all the information for your books. You do conferences all over the world seminars. You're doing one here in L.A. All the time, it seems like, you've got them all over the place. So people can find you

at Bob Proctor.com. We're around. Social media. Do you hang out on Instagram or Twitter or anything yourself or your team does? The team, they prefer I stay out of it. But I make a lot of YouTube, a lot of videos for YouTube. I shoot them in the studio and show them up there. Bob Proctor on YouTube, everywhere else. Yeah. Find your name. They can go get at seminars, books, everything that you've got going on. The final question for you is, what is your definition of greatness? I,

that is a good question. I think greatness is something you work toward. I don't know if you're becoming. I think you're thinking, you just think you're great, you're in trouble. I think it's something you work toward. I think it's an enviable place that you go after, you know, because you're bringing out the best of yourself. There's greatness within every one of us. There's no question about that.

In every person, there's greatness. I think it's the essence of who we are. I don't know as you ever get there. I'm always going there, you know? Yeah, yeah. want to get there. I'd like to become great at what I do. I think I'm pretty good at it, but there's people that are better and there's people who know more. I want to learn from them. Yeah. Yeah, that's awesome. Bob, appreciate you. Thank you.

I hope you enjoyed today's episode and it inspired you on your journey towards greatness. Make sure to check out the show notes in the description for a full rundown of today's episode with all the important links. And if you want weekly exclusive bonus episodes with me personally, as well as ad-free listening, then make sure to subscribe to our greatness plus channel exclusively on Apple Podcasts. Share this with a friend on social media and leave us a review on Apple Podcasts as well. Let me know what you enjoyed about this episode in that review. I really love hearing feedback from you and it helps us figure out how we can support and serve you moving forward. And I want to remind you if no one has told you lately

that you are loved, you are worthy, and you matter. And now it's time to go out there and do something great.