The Sevan Podcast - #684 - Blue Cord CrossFit / Andy Schneider, CrossFit Affiliate Series

Episode Date: November 26, 2022

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Good. How are you? Not too bad. Trying to figure out the camera. There we go. You look good from every angle. So do you. Andy, this is Caleb. Caleb, Andy. Caleb, how's it going? Let me see here.

I have the wrong audio on. There we go. I was just looking at the average cost of a, uh, of a wedding ring, uh, 2020 jewelry engagement study on the knot shows. The average price of a ring is $5,900. Oh my gosh.

I was getting my wife even more. Now I was guessing it was $10,000. I didn't buy my wife a wedding ring. I was guessing my wife even more now. I was guessing it was $10,000. I didn't buy my wife a wedding ring. I was too, I was too cheap. And I, and I was doing the math and I was this morning in the shower and I was like, if you took,

if you're 26 years old and you're going to get married and you're going to spend $10,000 on a wedding ring, if instead you put that into a mutual fund, which doubles every seven years you would have at the age of 75 1.3 million dollars that's very smart yeah and what started me off on this thought is when people keep talking about how expensive affiliates are and i think i bet you andy do you think that je Jeff Bezos would give up all of his money to get 60 years of his life back? Absolutely.

Isn't that what the guy on Thiel is doing? Who? Tell me. What's that? Thiel. Oh, the tech guy, Peter Thiel. Peter Thiel, yeah. Very into anti-aging or stop aging or slowing down aging he's put a lot of research and money into it like dumping his fortune into it right do you know about that guy's story with hulk hogan that's how i found out about it i watched it

it popped up on my feed too what a stud huh you want to out my boyfriend how about i fuck you in the ass it was uh i definitely yeah i thought i was watching something about hulk hogan it turned into something totally different i mean i i i love i hate to see bad things happening to people but uh i I was pretty impressed with his tactics there. Yeah. I mean, that's, uh, that's going all out. Shut down Gawker. Yes.

It's kind of an Elon move, right? Like buying Twitter. Yeah. I mean. Different, but, but, but but similar just like putting your money where your mouth just going all in yeah i mean that's that's how you that's the true vote is voting with your money right anything you want to uh see grow put your money into it buy it support it tell people about it versus you know other aspects if if if you spend 12 let's say you spend twelve hundred dollars a year at the affiliate

let's say two thousand dollars let's say you spend two thousand dollars a year to be an affiliate and each year you're at that affiliate it gives you 10 more days of life let's say $2,000. Let's say you spend $2,000 a year to be an affiliate. And each year you're at that affiliate, it gives you 10 more days of life. Let's say it gives you another month of your life. And so that's 30 days for $2,000. That seems like a deal to me. Oh, it's LeBron James spends a million dollars a year on his health. Tom Brady, million dollars a year on his health. All these pro athletes are doing it too.

At my gym, it's under 1500 a year. So under $1,500 a year compared to a million dollars a year, what are you putting into it? You know, me personally, I'm, I'm one of those guys that, Hey, this changed my life. And this took my life from one direction to, you know, a hard left, uh, and just from what, 2009, I think I started in Afghanistan and I smoked, drank, guy came to me and goes, Chris Migliar, I'll give him credit, goes, stop killing yourself running on a treadmill

and do this with me every day and you'll get a lot fitter. So they actually were doing it for best ranger competition so if your affiliates fifteen hundred dollars a year i i would argue there's this stat out there it's just a correlate that for every inch taller you are you make on average like fifteen hundred dollars more a year or something that like taller people make more money. I would argue that if you can't, that if you are a schlep and you do CrossFit, you will somehow find a way to make an extra $1,500 a year. Your boss will end up seeing the way you look and the way you care about yourself. And those things will make bleed over into making

you a better employee. And you'll make that money back. You'll get a cooler wife. You'll get your kids will be cooler. People will like you more. I mean, it'll make that money back. You'll get a cooler wife. Your kids will be cooler. People will like you more. I mean, it's such a cheap investment. I get so frustrated when people say that. And how much do you want your owner of your gym making a year? I want him making a half million dollars a year. I want my gym owner so fucking taken care of.

You know what I mean? That guy is like 100%. I i mean if you find the right gym owner that affiliate owner is 100 invested in making me live longer i want him to be a king or her and i would say you know the gym owner from my view right now um like i said been doing CrossFit since 2009. I opened up an affiliate three years ago. In that time, my community takes care of me in the aspect of what this is small business Saturday. So if you rewind a year ago on this day. Ah, fuck. Kind of got me again. That they presented me with a GoFundMe check

that they all donated into of like $3,600. Out of nowhere, I had no idea. Just, I was working on the next space, and they were small business Saturday. Here you go. Pretty nice. And look what it did to you. You don't even care about the money. Look what it did to you.

It moved you. You're about to tear up because it moves you. And then it's not even the money. It's just like, holy shit, they put that much energy. You know that that money is human energy. It's the equivalent to human energy. They had to give time to make that money, and they gave it to you. Right.

And then so you in turn are like, holy fuck, I'm going to give – they're going to get 10x back on it. Absolutely. I mean the – They just emotionally punched you in the gut. Let me know if you want me to come over there and help uh yeah i mean that's not even all of it i mean my birthday party i turned 40 uh this year all right last year this year still um i was watching the bangles game thinking hey we're not doing anything. You know, my team's finally going to the super bowl.

Um, had one too many IPAs on the couch. Thought we were going to the bar to have dinner with friends. I show up and there's 40 people there. Yeah. And there every single person there was a gym member. And you know hey your your co-workers at mcdonald's don't do that your co-workers at twitter don't do that no your co-worker yeah that's dope dude what that's awesome and that was set up by my wife so i got to give her credit on that and i don't even know about it i know everything that goes on in my gym at every single aspect of the gym, I would hope. And she snuck it by me. So I do have an awesome wife.

Yeah. I bet you wouldn't have that awesome wife if you didn't do CrossFit. I don't know. You want to hear a funny story? Yeah. Tell me, tell me. I dropped into a box called a new cuff CrossFit in Kentucky when I was living in South Carolina, my grant, I had, uh, to come back because my grandma passed away. I'm signing out the waiver. And, uh, this girl says I got dibs on that guy in there. And you heard her say it? I got dibs on that guy in there. And you heard her say it? No, she later told me she came out to everybody else at the time and said,

I got dibs on that guy signing the waiver and ended up being my wife, Rachel. No shit. So it was just one drop in and she had to, she knew she has one hour to work out and get your phone number well 15 minutes into the workout i got offered the coaching job there so oh no shit yeah were you applying for the coaching job nope i actually was running so um started crossfit in 2009 um didn't really like you know in the early stages it was just hey you have main site you can make shit up on your own and you can um work with what you got there's we're in afghanistan we have two rowers a couple treadmills dumbbells, and we made it work.

Was that box affiliated in Afghanistan, Andy? No. This was actually me and Chris. He was a company commander at the time. And then people saw us doing it, so they started. And then a couple Navy SEALs, they're like, oh, you guys do CrossFit? Yeah, okay, we'll do it too. A couple Special Forces guys, okay, we'll do it too. And we just started writing stuff on the board, putting times up there. By far, I got smoked every single time. Didn't understand it. And my movement was shit. You know, didn't really know the standard of it.

Didn't know. Um, You were reversed curling one 35. Yeah. So 17 minute fan was strict with strict pull-ups. We would do our runs on treadmills. We would do a wall, uh, pull up on a dip bar, pull up. Uh yeah yeah so um but you know kind of didn't understand it at the time but in 2012 when i was living in uh columbia south carolina this is my probably one, one degree from you,

Bobby Millsap. Oh yeah. Know her very well. Fucking legend. Oh gee. As hardcore as they get. Oh geez. Yep.

I walk in the door and she goes, Andy, I know rep rich, rich for owning and I'll know rep you. And I was like, yeah, she's a hard ass. She's five foot on her best day. Yeah. Yeah. You know, and I'm like, what did I just walk into? Here's my money. Um, so that one, you know, being there taught me a lot. Being at the sport of fitness CrossFit is what her box was called.

You know, then I go to Carolina CrossFit, got my L1. I said, they said, what are you doing? I said, I get out in six months. I want to coach here. Six months later, I was the general manager of Carolina CrossFit. And you're talking about people like Andrews Varner started there. Meg Ryan. I don't know. Okay. She's somebody out in California now, I think. Jen Ryan. Okay. Yep. Yep. Yep. Yep. You know, so a lot of people started from that gym with paul beckwith and taught me a ton you know taught me that hey when people come in they don't only hear about

your your bullshit they don't want they want to have fun they want a happy day they want you know be that best hour of their day. And that was back when probably every affiliate owner also had a personal relationship with Greg. Yeah. I mean, I can't speak for. I'm sure they did. I'm sure they did. I mean, I know obviously Bobby probably did. Yeah. I've been at many a dinner where it's me, Bobby, and Greg. Many, many, many, many, many. Yeah. And the best part, like, and I think Bobby, yeah.

I got a little fired up there. A young Andy Schneider. That was, oh, shoot, 2014. Ah, that's funny. But so, you know, go home. My business was doing a changeover. They, a guy named Steve Keys is coming in, bought the business from Paul.

Um, and Carolina CrossFit, this Carolina CrossFit in Columbia, South Carolina. So when I, I was born and raised in Kentucky and I went to new cub, a girl who, um, I knew an eighth grade owned the gym and small world. Yeah. Very small world. Yeah, very small world. But Kentucky, everybody knows everybody. So go back. She offered me a coaching job. I was there for a year.

I was actually going through a divorce at the time also. And I was like, I'm not dating anybody. I'm done just me and my dog. And you know, my son, you're going to be a monk. Yeah. Yeah. Me and my sons. And, um, then freaking six weeks later, I'm dating a girl who called dibs on me. Wow. How old are your sons? 15 and 13. Oh, congratulations. And then you have more kids. I have a three-year-old daughter.

Yeah. Wow. Congratulations. God, kids are great. They are great. And they are challenging. Yes. And they are everything.

And they are fun. How old are you now i'm 40 oh yeah you just turned 40 yeah but my wife's 33 so that's all right yeah um uh why did you um you were in the army yeah how old were you when you went into the Army? I was 21 years old when I went into the Army. Why'd you do that? Uh, you know, I was in school. I was going to Northern Kentucky University. I did not, um, enjoy what I was doing, going to school. I was actually working at my mom's daycare. Um, I've, I've had three jobs. I've worked at my mom's daycare. I've been in the army and I've been a cross state coach. Carried kids, guns, and weights. Pretty much. Yeah. The first two blended into the, one or prepared me for the last one.

But it was right after, not right after, it was a year and a half after 9-11. When I was in basic training, they go, Hey, our president just gave Iraq 48 hours. A week later, they're like, you guys know we're at war? 32 guys were like, I'm done. And they all lined up for a sick call that day. And it was like, okay. And those drill sergeants did not, did not skip a beat. You know, Hey, look at them. They're, they're not willing to do this. They are here for the college money.

I hope you're not here for the college money. It's like, hell, I left college because I didn't want to go to college. Why would I be doing it for the college money? So, um, a lot of great times in the military um but why why did you go in you were at the daycare and why did why did what made you think army i don't know i honestly like hey um did you have brothers or sisters? I got a brother and sister, all younger. And nobody really in my family had gone into the military. One of the guys I worked with at the daycare had gone into the military.

Maybe he talked about it a little bit. Were you searching for something? I think I was. Yeah. Yeah. Some discipline, I don't discipline some structure, some. See, my mom and dad were great. My mom and dad, um, my mom has owned a daycare for 40 years now. Um, my, and she probably is working today at the daycare. It's not open on Saturdays. She works, you know. Like they're cleaning or setting up for Monday.

Oh, yeah. Workaholic. Yeah. Absolutely. Yeah. And, you know, she's 61 years old right now. Oh, she had you young. Oh, yeah. Yeah. one years old right now and oh she had you young oh yeah yeah my mom and dad uh i was they are 20 years yeah they were 20 years old when they had me wow yeah they're still together absolutely

just out here last week two weeks ago look what jay hardell says 50 of my class dropped i've never heard this you're how many p you're saying that you're with a couple hundred dudes and then they tell you hey we're going to war and then the next day 32 of the dudes you're like i'm I think I was, it was like 52. So like 200, 800 guys we started with. The day they told us that we had 32 drop out. Not 800, it's 400. So 32 dropped out that day. Like 6% or something.

Yeah. Well, I would say over time, they were like, you guys had more drops than anybody else. Because the thought of going to war and fighting and possibly dying didn't sit well with those dudes. Right. Yeah. I kind of don't blame them, but then I kind of wonder why they signed up. Well, I mean – I guess you said it, the college money. Well, some college money, some – everybody has a different reason. Everybody's reason is different.

I've sat in observation points with people, and we just sit there and talk. And you're talking about people from all over. Hey, I had no money. My mom was a crackhead and this, Hey, you know, my brother and everybody in their family has joined. Uh, they've all gone to school. They've all done this or privileged family. Um, you know, hunters, farmers, you know, everybody from every aspect, Mormon, every religion, every aspect of life you will find in the infantry. And some wild stories. Maybe they're not all true.

Maybe they are. I don't know. Do fucked up kids Make good soldiers Like this story that we heard yesterday With What's his name James Am I wrong

The fuck is wrong with me I know it's wrong with me It starts with an H I have to go back Oh yeah with Jason Tomlinson What if It starts with an H. I have to go back. Oh, yeah, with Jason Tomlinson. Jason Tomlinson. What if – would he have made a good soldier?

Like someone just scoop him up and just take him and be like, hey, you got to go in the military? Can you just scoop up all those kids and just throw them in the military? You can. It doesn't – And just break them. There's not one model okay you know it's i've seen have you ever i watched a uh um netflix documentary killer sally she was a she killed her husband bodybuilder back in 97 I think it was.

Are you recommending this movie? I am recommending it. But her son who saw the abuse and saw her mom kill her stepdad ended up going in the army. I could say it looked like in the pictures

maybe he was a ranger. Maybe he was if you ask anybody in the army they pictures maybe he was a ranger. Maybe he was, you know, if you ask anybody in the Army, they knew somebody who was a ranger. But this guy had, I think he said, six deployments. And he, what seemed like a good soldier, was hard to transition out of the Army. Yeah. And that early on trauma, you know, probably helped him be a soldier. But then when he got out, it's hard to turn it off. Right, right, right. So it might take care of the problem temporarily if we scooped up all these wild kids on the streets who are shooting heroin, doing drugs, stuck on video games.

But in the long, but it's a short term fix. Maybe you're like, hey, eventually they got to get out and re and deal with that. Yeah, absolutely. I mean, we all got to deal with our own stuff. You know, my wife's a, uh, family therapist. So, you know, Holy shit. She's had a crazy two years, huh? Well, I kind of know that she'll never be out of a job. Right. So she, you know, she's talked to me a lot about it and the aspect of, you know, the gym is a place where a person will open up to a coach, sometimes more than you want.

a person will open up to a coach. Sometimes more than you want. And sometimes, yeah. That was last year. Bengals finally won, went to the Super Bowl in so many years. Did they win? No, we lost to the Superbowl in so many years. Did they win? No, we lost to the Rams.

Um, but yeah, the, uh, so her kind of insight into, Hey, this is why people do this. You know,

people want to be heard. People want to, um, have connection, you know, people being introverted. Yeah. We got an introvert that comes to the gym, she says, and she talks the whole damn time.

It's like you're not introverted. You just aren't around people at work. But the – I forgot what we were talking about. I'm all straight. Well, let me ask you this. This is totally off subject. Do marriages get helped when they go – I wonder what your wife's success rate is or the success rate. Does going to counseling help marriages? has come back and said hey you know this couple i see y'all they're finally starting to understand you know some people go and it's too late it's yeah my yeah i know in my first marriage

interesting um you know hey it was she wanted me to stay in the military and i was like i don't want to stay in the military um who did your like, I don't want to stay in the military. Who did your wife wanted you? Oh, no, you're talking about an example for a couple. Okay. Yeah, my ex. And, you know, and I resented her because she kept pushing me that way. Well, that just grew, grew, grew, grew.

And then, you know. God, that's a weird request. That's a weird request to have on your mate to stay in the military so you know you look i don't mean to pile on her but no uh 2007 is when it was up currently currently couples counseling have a success rate of 70 about 80 of therapists in private practice offer couple therapy nearly 50 of married couples have gone to marriage counseling okay but i know that for her she has always talked about i'm not there to give them the answer i'm there to show them the route right you know this is hey okay how does that make

you feel okay how did how did this come about, you know, she's the one asking the questions, they're filling in the blanks and they're the ones working it out. She can't give them the, or she doesn't have the, the answers. And they probably come in, they probably come in there too, being like, Oh, I'm going to show my wife this, this therapist is going to side with me. But that's not what you don't go there. Like, that's not what a good therapist doesn't do that. They let you guys come to the, they lead you to the sort of the answer. They give you the road and the tools to solve your own issues. the ones who leave are the ones who don't like what she says or she you know if they think it's one way then okay well she's not seeing it my way so she must be wrong like no eventually you're going to run into somebody saying hey it's you, you know, or, and they're not going to say that out loud, but eventually after your fourth therapist, you would think they'd probably be like, maybe it's me. So,

um, and thousands of dollars later. Yeah. Yeah. Um, uh, I w if I went to counseling with my wife, I'd try to fix that shit quick. It's all my fault. Just so I could get them to stop paying the money. Um, uh, how, how long were you in the army? 12 years. Holy cow. And in, in what year in, in, you went in, in 2002. So you were in seven years before you found CrossFit. I was in 2003. So six years. When I started, I found CrossFit in 2009. And then, I mean, CrossFit is the reason I got out. I was like, every day at CrossFit is great. I love every day at CrossFit. I don't love every day in the military.

So you found it and so you loved it. It was love at first sight. As soon as you had your first workout, you were like, I'm in. 2009 with friends, 2012 joined a box. And that's when, that was when it changed, you know, uh, joined sport of fitness, went to Carolina. But you were still in the army. Um, yeah. So my last, so I will say one of the best aspects of, uh, the army is that I had great leadership in, in South Carolina. They knew I was getting out. They said, Hey, we want you to show up. I was running a rappel tower and a qual range.

They said, I want, so show up. So I would work from what, uh, yeah. That's crazy. Yeah. Victory tower. That's how you're supposed to come down right there. That dude's doing it right. No, no, no. That's one of the demos. That's called Aussie. Uh, that's one of the demos. No. That's called Aussie. That's just what you do.

That's as in our demo, like, hey, this is what you're supposed to do. This is what you are not supposed to do. And this is what the cool guys do. Okay. So that guy actually right there was the reason I joined, uh, Dunlop. He is the reason I joined Bobby's box.

He goes, Hey, will you go and check out this gym with me? You've done it before. And I walked in on the second week. Uh, no burpees. Um,

so 2012, uh, seven minutes of burpees. And he goes, yeah, this is what we're doing. I was like, all right, let's do it. I signed up and he didn't. And you were going to say that you had good leadership because they had you work the rappel tower from nine to three yeah so they were like hey just show up nine to three um run the tower and then you can do what you want before and after so i would go to carolina i would coach the five and six o'clock class i would get a workout dress and shower go run the rappel tower till three, coach four, five, and six some days, but would coach or just stand there and watch coaching. A lot of the guys who I was coaching with went to Columbia, South Carolina, or USC, University of South Carolina's

Carolina's um uh exercise science department master's program so it was like so much knowledge in that aspect or in that gym we had 600 members wow and this place is huge um guy who used to run uh the east coast media team, Josh Leahy. I don't know. The name sounds familiar. Yeah. So he, he was there too, but they did a very good job of building it up. I would sit there and watch these guys and just learn how to coach from Paul. And there was, you know, so much knowledge, I was just soaking it up. And then after a while, you know, they saw like, hey, this dude really loves this. He's into it. He's invested into the gym. Let's make it a general manager. So became general manager, outworking guys who were doing,

you know, every new every muscle and everything in the body. And how the body worked and how the body function, you know, I was just reading Kelly Sturette's book, Brian McKenzie's book. Um, who else did they say? Uh, yeah, every, every book that, uh, Barbell Shrugged put out on their top four books, I think I bought that day. And probably the leadership, probably the leadership and structure that you were getting from the military set you apart from other people, which probably also made you a great general manager of the gym. And, you know, that one aspect of – they didn't have to let me do it. They could have maybe come in at 6 and do PT. come in at six and do PT. They could have, um, you know,

held me after, but they were like, no, Hey, um, Sergeant first class Logan, I think he still lives in South Carolina. Um, it was just like Schneider. We just stopped talking about this stuff all day long. I was like, all right, man. He was like, I'm not going to do CrossFit. He was like, I'm a six foot four, 280 pound black man, live in South Carolina.

I love, I love just sitting on the couch and watching TV. Just stop talking and tell me I need to do CrossFit. Like, all right, sorry. Did he eventually do it he one day he was like all right tell me about it and that's about as far as i got so where do you live now i live in uh colorado springs colorado how did you how did you end up there um after my divorce um the courts decided to go with my wife and she got to take the kids out here this is where we originally met because i was in the um fourth fourth id out here so moved out here in 2016 to follow your sons to follow my sons yeah good dude good dude and then my girlfriend at the time

wife now um said she would come out so um that's a good sign by the way some people some people might not understand that they might be like hey that's your ex-wife. Why are you going out there? If you want to be with a man or a woman and they're following their kids around, that's a good sign. That's a keeper. What you're seeing there are traits of integrity, loyalty, commitment. It's so interesting how some people might take that personally and get jealous or upset. And I've heard that story so many times. And that's not the way to look at that. You, you want to see how people like treat the waiter and waitress when they go out, not how

they treat you. And so like, if you're, it's, it's awesome that your, your, your wife saw that, right? She's like, okay, this is real dad material. This is real husband material. Look at his commitment and his integrity. Yeah. I think her only question was, so there's a seven year difference between me and my wife. Her only question was, are you done having kids? And I said, I mean, honestly, I thought about it, that I was done. And then I met her. And I said, I think I said,'ll, I won't have a kid after I'm 37 and we got a three-year-old daughter. So I had my first one when I was 43. Yeah. So I don't know why I said that, but that was just like, you know, maybe whatever. And she was like, okay. And that was was it and now you have a beautiful daughter now a beautiful daughter who's she so the gym is the gym is only four months older than her 2019 you opened your gym yes 2019 um what october she was born january so when you get to colorado springs and you're there with was she your wife then or just your

girlfriend my girlfriend and what how do you guys and you guys just both just started a new life there had to find jobs and a house and yeah um so i had a house there from the military um i had saved some money and when the housing market isn't what it used to be so having a house already was good we actually moved in the first night. We didn't even sleep there. We pretty much had to renovate the whole house, tear out the carpets, tear out everything for so many days. But day one, we moved, uh, we came here, we drive the truck down. Um, we stayed at a hotel and then came to the house unpacked for about hours, and then went to a CrossFit gym. Wow. Wow.

And so you were at a CrossFit gym for how many years there before you decided to open your own? So I was at… Did you always know you were going to open a gym? No. No, okay. always know you were going to open a gym no no okay i uh i was i was actually so school and this is why i left college was school is hard you know um i hated it the thing that helped me and the thing that um podcast, podcasting, uh, I listened to barbell shrug since 2012 and those guys, every Wednesday, it was like a lesson forarson, and more.

And every week, a new guest. And pretty much, attached to the internet, then I'd just study what they would talk about. You know, the, so that aspect of it was a big key in me learning. Because I never, in the Army, it was like hey point shoot hey take three steps this way and do that you know so they broke it down every aspect to uh physical there was not a lot of not a lot of test taking I waited till 2014 to take my level one because I was afraid that I was going to fail. I'm still afraid of taking tests. To the point where I would say I'm a very good coach.

I probably have coached, I don't know, 5,000 plus classes. And I failed my l2 just i get into a test in that test format i had to fly out to san diego to take my l2 before my l1 expired so um i didn't think i was going to it because of that is it written is the l2 test written? Yes. Okay. It's not,

you just, you don't, you don't coach in front of someone and they critique you. You do. Okay. Um, actually I was the first time I ever coached a games athlete at my L2, Michelle McKinney.

Oh, wow. A good games athlete. Yeah. This is in 2019. Nope. Uh, yeah this is in 2019 nope uh yeah beginning of 2019 was she on the l1 team michelle michelle she was taking her l2 and uh and i literally just stand there you know hey same body as tia toomey do you notice that yeah she was a little smaller because she wasn't competing um so she probably had lost maybe 10 pounds but i think she had talked about she's like hey you know i'm not

competing anymore because i think she wanted to start we talked and she wanted to start a family soon and um it's just not going to happen with ryan j gym trying to compete trying to raise a family um i think it was her uh maybe girlfriend that they were talking about so um she definitely had a girlfriend i can't remember who it was but she definitely right i yeah and so um that was i always laugh i'm like well i even becky becky uh the L1 and L2 instructor, was like, don't worry, you're coaching a CrossFit Games athlete, so try to find a flaw. It's like, ah.

But yeah, I never thought. And then I think when my wife told me we got serious and started to try to have a baby, I was like, hey. I asked the owner at the gym I was at. I said, can I buy in to your gym? I'm running from five to one. I run this gym. I do a lot of your social media. I don't want to go somewhere and start. I like what we have here. They said no every month for four months. And then, and I understand why, Hey, you know, awesome. You want to, you know, do it. But I was kind of like, I think I should do this on my own because I want to have ownership. I want to have something at the end of the day. And at 37 years old, I was thinking like, okay, this this is a time and i found a small spot 1340 square feet dumped about 30 000 into it and wow and i mean you're talking a small spot so in colorado spring is that the spot you have now?

No. So we are on our fourth spot in three years. Wow. And so we were there in that spot for three months. In January, I negotiated with my landlord to a bigger spot, which one went to 2250. And when I did that, I mean, it was a dance studio.

I ripped it all out in like 10 days. I moved everything out and everything in again. Thank you for having a great community because they all helped me move the stuff and hang all the racks and, um, just everything that kind of goes with changing a gym, every gym mat, every, um, every piece of equipment. So, uh, December we moved and then COVID happened in what? January 2020. That was, oh yeah, COVID happened in March. So five months, well, shutdowns came in March.

Okay. So. So you moved again? shutdowns came in march okay so so you moved again so we that building so good things that come i had six weeks the the place was split into two sections and they had a wall going down the middle during the six week four weeks shut down whatever it was i tore down that wall so you went from 1340 to 2200 and then when you tore down the wall you went to bigger uh well it went so it was 14 to uh like 212 uh 212 uh 100 foot spaces and then i tore the wall down to make it yeah i gave you what

yeah 20 22 50 or 20 another so another double the size so took you four thousand no no no no so each part was 1100 let's. Okay. And then I tore down the middle section, combined 2,200. Okay. And that was your second gym. Right. And then, so yeah, we went from, I started with seven members. January 1st, I had 17 members. March, February 1st i had uh 25 members march 1st i had 52 members wow

and then we shut down on the 17th and i think we opened back up on the 1st of May and I had 54 members. So I gave you two members. You put on three members during the shutdown. Two members during the shutdown, Corinne and Patrick Jackson. Wow. Yeah. They just said, I was like, oh, they're like, no, we want to pay because we want to make sure this gym's here when we get through this stuff.

Yes. You know, oh, okay. Like, awesome. You know? Um, and then we've been growing ever since, you know, the people who went to orange theory, couldn't go to Orange Theory. Okay, I want to work out. I'm going to try this CrossFit thing out just for a little bit. Teenagers. Have you ever heard of having, what, 10 teenagers in an adult class? No. I have. I've had it.

I've had it still. No. I have. I've had it. I've had it still. I had four girls that were working out before school and after school. Wow. 14 years old. Snatching. I bet you they have good parents. I bet you they have good parents yes absolutely one of the girls I work with still Gabby Green she's 15 turned 15 in what July I think right before her birthday she snatched 130 or 127 crazy at 15 you know and they come in sorry go ahead go ahead know, they their whole family comes to the gym. The entire family, we're talking mom, dad. Gabby and her sister, Alan, and then the son, Aiden, just joined last month. So, you know, that's not the only family that has more than two people.

I would say we have 10 families that have more than two people that come to the gym. So, you know, the, the support of your family members doing what is going to one keep you going you know is that accountability within your family you know did you did you so those were two boxes but i thought you said you had four you ended up moving four times did you end up moving again yeah so july 2021 So July 2021, started getting into arguments with my landlord and a spot at the end of the parking lot opened up. And I talked to that guy and I said, hey, you know, what's the thing here? And he goes, I got 2,400 feet feet but if you wait six months then i'll have 3600 square feet i kind of need to move now he goes well do you just want to take that 24 and then wait till this company down at the end of the building moves it's like sure in 10 days we moved the gym again again wow

so that wasn't as that was just a temporary spot i think we're there for six months uh the space we're in right now we'll never leave unless i move too many times i've done too much construction. Yeah. It sounds, the thought of moving stresses me out crazy. I had people who moving, they're like, man, we just don't understand why you keep moving. I'm like, this is going to be a bigger spot, a better spot. And it is. Everybody loves, I mean, today you go in there and it is, it's only got a 13 foot ceiling. So you can't do full 15 foot rope climbs, but you can do legless rope climbs.

Yeah. There you go. You, you know, we have, um, yeah, that's it. Actually, you see that blue wall back there? I just tore that out last week. Oh, okay. Where the rowers are. Yeah. And how's the gym doing?

Good. Really good. I actually have somebody who works for me, a young kid, 21, him and his wife. Came to the gym first day day I think was Murph he had mentioned that he's coming from Arizona and California I think is born and raised in California but they had just graduated he was going through school for finishing his degree in science of nutrition and then you know i'm like start talk to him said you want to try coaching he has coached before um kind of our little on-ramp process where he watches me for a week and then i let him brief. And the thing that with, I think, any CrossFit coach and any CrossFit mentor, I can show you anything. I can show you every movement. I have probably tried every movement on the internet at least once.

But I can't teach you how to have a good personality. And you've got a good personality. So just keep that. Listen to me. And you're going to go a long way. And he's great. People love him. He started working with me with nutrition.

You know, I recently just did a competition last weekend. And I've gone to regionals on a team back in 2016. And I would say I'm in better shape right now than when I went back to that. Wow. You know, and, and just in the aspect of I'll beat my body down, you know, after the military and, you know, from the military and, um, the first couple of years of training was just like train as much as you can, as long as you can and you'll get better, you know, um, now being a little bit older, as long as you can, and you'll get better.

Now, being a little bit older, a little bit more experienced, just like anybody, we mature in the sport and we learn from our mistakes. And that and I said in August, I said, I'm not going to drink for 90 days. And I stopped drinking. I think I went 110 days with one beer. And the beer was because November 5th, we scheduled a happy hour social at a bar. We were like, you're going to go to the bar and not drink? I was like, I'll have one. You know, I can have one beer and i did and you know in that time i went from 16 body fat to 12 body fat wow from two what 205 to 198. Wow.

Hey, do you think that it was, do you think it was, I always think about this with drinking. It's not even so much that the quitting the drinking is what makes you lose weight. It's that you just stop making other bad decisions. So when you're not drinking, you don't just sit down at 10 o'clock at night and eat a pound of cashews. Right. You have more discipline. Everything gets better. today so if i was sitting there on the couch drinking beer last night watching football i wouldn't wake up today till six or seven today i woke up every day i wake up at 3 30 maybe a little bit before four wow so i already I already worked out. Wow. I already fixed the bathroom at the gym.

I already worked out. I already, you know, did what I needed to do at the gym. That's three and a half hours of work that I wouldn't have been able to do before. So I got more time. Daughter to bed time um daughter goes to bed at hopefully eight so me and my wife are usually in bed at about 8 15 wow that's impressive that's really impressive wow but i mean yeah that's like when you guys text me i was like it's way past my bedtime, bro. Way past. I met Andy last weekend at Turkey Challenge High. Yes. Yeah. I think she was running the jump rope. Because I had everybody, I was wearing the TDC, TD CEO shirt.

Yeah, yeah. So everybody was like, oh, I love your shirt. Awesome. So you survived COVID. You survived the shutdowns, the gym survived. Great. We did better. Yeah. You know, I don't know where the gym was projected, but, um, I think it woke some people up and, you know, it provided kids an outlet. It provided parents an outlet. It provided, you know, more like,

hey, I don't want to be by myself anymore. I want to be around a community. So kind of now I think we have the privilege of remembering, oh, you don't remember what a six-week-old was like when we had to sit inside or had to wear a mask everywhere? That was another piece, you don't remember the six weeks like we had to sit inside or had to wear masks everywhere. That was another piece. You know, one of the things in the army is like, hey, you guys are grown ass men or you're grown ass people.

If you want to wear a mask when you work out, awesome. I'm not going to say anything unless you pass out. Um, and one person wore a mask for the warmup and after the warmup, nobody ever did it again. And I wouldn't have, I wouldn't have said that, you know, Hey, um, or shamed him in any way or make fun of him, you know, that is my personal choice, but don't tell me I have to make people do something, you know, and that, that was a choice we all made, you know, I think some gyms did awesome cool you know um we didn't and that's that i had a guy come in from they traveled here during covid from new york and he was like one of the reasons we we stayed here is because we didn't have to work or we didn't have to uh wear a mask when we worked

out and everything's remote so we just stayed out here and came to the gym. I'll never forget. I don't remember what the boxing match was. It was Canelo versus someone. I think it was in Houston. It was the largest indoor boxing event in the history of the United States. And it was during COVID. And no one in there was wearing masks.

But in my town, everyone was wearing masks. So it was really a weird situation right the people what i mean in idaho like idaho never did anything and so it was such a trip for people who traveled because you would just see these different areas of how people were dealing with it but for people who don't i mean mean, it was a trip. I just, by the way, I just went into the, there's this kind of like high-end market, little mom and pop market right by where my kid plays tennis. You know what I mean? Like they got everything fancy there. Everything's like a dollar more. It's like fancy chocolates, fancy deli meats, fancy.

It's just a fancy place. And they just last week took down their plastic barriers. Oh, yeah. Yeah. And I was kind of surprised. I thought that no one in California would ever take those down. And I told the kid there who's working behind the counter and he goes, I go, oh, this is nice that your plastic barriers are down. He goes, not really.

It's flu season now. I was like, and it was 17 year old kid. I was like, all right. Yeah. I agree. I agree like, all right. Yeah. I agree. I agree with you though. Wholeheartedly to each his own. I do find it interesting though, that that person wore the master in the warmup.

And then it's, I know, I mean, this is arrogant of me to say, but I know what happened. They started working out and they had clarity of mind. And when you stop, when you start working out and you start focusing on your breath, your thoughts go away. of mind and when you stop when you start working out and you start focusing on your breath your thoughts go away and it is thoughts that people have that legitimate or not that that oppress them people oppress themselves with their own thoughts and so you know you're you start working out and you have clarity of mind you start breathing you're clear and then you're like fuck this like i'm your fear just vanishes because fear is thoughts right right that's what i would guess speculate you know okay

i'll do speculating yeah can you tell i'm married to a therapist yeah that's very very healthy i just noticed that all my problems go away when i start working out and the reason why they go away is because my thoughts go away around them i start i start really focusing on other shit my breathing my movement and when i stop thinking all my gets better that's why i would say that's why i started crossfit i'm in afghanistan hey let's do this really hard workout to escape where we are hey you know we come back when i came back maybe maybe I stuck with it for a year or so. And then it kind of went in and out and I would do it on my own.

I'd have a rower and then I joined the box and then it was like, okay, now I have structure. Now I have one hour a day where I can get away from all the stuff going on in my head, dealing with the army, dealing with deployments, you know, all the PTSD aspects of it. And then you you there? Yeah, I'm here. I'm here. Okay. I hear you. So that aspect of it, I think – I know about or have known over 20-plus guys that I joined –

or not joined, but was served with who have you know committed suicide in one way shape or another oh yeah yeah um how many times were you deployed three some hard deployments yeah um you ever you ever watch any stuff on netflix um restrepo corngall uh-huh yep there's netflix documentaries i was there not with that unit we were there after that unit um actually we're the you know replaced the unit yeah what what was your job in the military? Infantry. That's why if you see the...

And what is infantry? You basically fight. Those are the guys who fight. Yeah. I mean, so you think about Castro and them, they're tier one operators. They're going after small cells. They're going after... They're kind of leading the charge and teaching other countries to fight. You know, we're just a normal door kicker, um, go in clear, um,

you know, normal, um, we're on patrol every single day. We would run, there's a book called Lethal Warriors. And, or you could even watch the PBS special, The Wounded Platoon. It talks about it a lot. You know, we would go out and look for people putting bombs on the side of the road. We would go out and look for people putting bombs on the side of the road, clearing route security, Mad Max, stuff like that. And how long was your deployment? I did. Yep. All in Iraq?

No, two in Iraq andq and uh one in afghanistan holy shit so that one right there is from i think that that highlights a lot of the first tour back in 04 5 and then some of the and a lot of the six and yeah that one's from six and seven so 20 guys you were deployed with then came back and because of the trauma that they experienced and this is over time this isn't right right isn't uh you know this isn't right um you know and and i would say i had a guy third day in Iraq kill himself, the medic. While you're deployed, he killed himself. Yeah, he actually shot himself the third day there. He shot himself in a port-a-potty.

Holy shit. What's that do to this? Does that freak everyone out? It was eye-opening um nobody understood why there was no message there's no letter there was you know most of it is like hey you know or why didn't you guys spot it i would put so much pressure on myself i'd be like fuck why didn't i see that right i well so we always had a fire guard and what's that somebody that's when everybody else is sleeping somebody else is uh awake kind of um like standing guard you would call it okay and and I think I was standing guard and I was like, hey, why isn't Doc here?

And about 24 hours later, it was like, hey, we haven't seen this kid in 24 hours and we're on base. We got to find him him and we found him like five six hours later in a port-a-potty holy and they never really they never really told us why um why he did it you know and at 20, was I 23, 24, you know, yeah. So they didn't really go into it. Now, since then, you know, it's hard to adjust. And I think that CrossFit, you know, helps you adjust.

Fitness helps you adjust. Being around people helps you adjust. Fitness helps you adjust. Being around people helps you adjust. Some people who were the best soldiers that I've ever known. You there? Thank you. My phone. They just were unable to reconnect. And sadly, you know, um, they, a lot of, a lot of guys don't want to get help.

Uh, you know, I understand. And they didn't want to get help. I understand. And they didn't want to get help. They didn't want to deal with their problems. And, you know, they end up doing that and, you know, taking their own life. And it's sad. You know, a lot of them have friends, family, you know, sons, daughters, wives that they could have gone and talked to that could have helped them

the Bruce Wayne, I had a buddy kill himself a few weeks ago I saw some crazy stat like I don't remember the exact stat but it was like one of the years where like six people in the US military died of COVID, 569 killed themselves it was just one year I was like what the fuck

and now I think it's even more COVID-569 killed themselves. It was just one year. I was like, what the fuck? And now, I think it's even more... A lot of them, I wouldn't even say kill themselves intentionally. They drink or do drugs to the point where

they either overdose or choke on their own vomit um jay hardell 22 a day that's really the pace holy fuck yeah so the uh do you have military a lot of military guys in your gym? Yeah. I mean, it's a military town. So I would say 20%, 30% in some aspect. Which is nice because they can talk to each other at least, right? Or they can see that their comrades are there. Yeah. There's a lot.

The Air Force Academy is right there. say Air Force Academy is right there and then being a big retirement spot for army I would say army more because of Fort Carson but yeah I I still see buddies who I haven't, I was at Ace Hardware last year and one of the guys ran into him after 10 years. So. But I don't know tell me yeah tell me he was the guy you deployed with andy yeah yeah um so it's you know, you see people down the road, you don't know their, their struggles and stuff like that. But it's. He didn't look good, this guy? And they, one of the best soldiers ever deployed with. Some, like, great distinguished awards. And, you know, you can tell that what he did over there kind of disrupted the rest of his life.

And it's sad. It sucks. a lot of those guys, uh, they, uh, they can't recover. Don't want to recover. Don't want to move on. And it sucks, but you know, if they ever, they just got to know that if they ever do decide to kind of come back from that, um, you know, we're there for them. Um, you know, we're there for them. Uh, Andy, thank you for your service. Thank you for your heart. Thank you for standing firm.

Thank you. But it's, you know. Oh, I can't hear you. I can't hear you, but your phone audio is good. Your phone audio is great. Okay. Either way, either way. It's good. Your phone audio is great. Okay. Either way. Either way, it's great. Your phone audio is great. Okay. How long have you been out?

April 2015. I wonder how many box owners are former military guys. I would say a lot. Me too. box owners are former military guys i would say a lot me too um do you think do you think that the do you think that um crossfit's base is is still the military and first responders yes me too but i think the base is um but i think that in order to grow and I think that in order to you know when I came to Bobby's gym it was you know I'm gonna no rep the shit out of you right and now the times have changed. Everything goes through evolution. Right. Football, basketball, baseball, college football, all these sports have been around for hundreds of years.

You know, I know everybody gets bent out of shape when they talk about how they're changing it again. It's like, yeah, we're changing again to make it a better product. Right. they're changing it again it's like yeah we're changing again to make it a better product right and i hope that's the goal yeah i i mean isn't that always fuck i don't know i know a lot of decisions that are made around people's personal egos over what's best for uh the affiliates what's best for the sport what's best for and i and I'm sure a lot of shit is no. I wish I could agree with you on that, but I don't think that that's true. And I also think that the brand value of CrossFit

comes from the U.S. military. From the U.S. military. Right. Let me say that again. From the United States. I think the brand value of CrossFit comes from the United States military. Not the French military, not not not the french military

not the foreign legion not the fucking brazils whatever the fuck they got i think it comes the brand value of crossfit comes from the united states military and i think that there's nothing fucking wrong with that just like there's nothing wrong that javiana slip sandals come from brazil and those motherfuckers wear a lot of sandals and so we want their sandals because they know how to wear sandals. And I think that the fact that the U.S. military, the greatest fighting force this planet has ever seen, has embraced CrossFit to fucking make their warriors the best humans they can possibly be mentally, emotionally, and physically is what gives this brand value. And so I just – maybe I'm just too old school but i but i'm i would i'm willing to bet two inches of my cock on it i i i really uh i think that that's not to say that every soccer mom should want to do it you should want to do it too because you have to carry your kid off the soccer

field or out of a burning building or i still think it should be completely accessible to everyone so and okay and so don't get me wrong i'm not saying it should be exclusive but it's okay when right like like i want the tires on my car that were made by the same guy who made the tires for formula one even though i don't need those exact tires right right what i'm trying to say is you know i think that you can go i was a there was a time in between opening up a gym here and 2017 where I went to 24-hour fitness and I was a personal trainer. Okay. I walked in the door and my first two weeks I sold $15,000 of fitness. Wow.

$15,000 of fitness. Wow. And they were to the point where I didn't even know how to ring people up. And they were like, what do you mean you just sold a membership? You're not even, you're on your on-ramp or onboarding. And I was like, yeah, I just sold this guy. Like, uh, uh, he's going to train with me three days a week for 12 weeks. And they're like, okay, hold on one second. And what did I do with him? I did CrossFit. And $15,000 of sales in, ah, there's one of them. That's not him.

But that guy was awesome. He was a, yeah, that's his first time ever deadlifting. Wow. Did you read the post? No, this is my client larry 64 years old larry's never dead lifted a barbell before but made sure to point well it's not my first deadlift i remember he works for the coroner's office so he knew how to brace and get into good position oh shit yeah lifting dead bodies is horrible that'll fuck your back up he also pointed uh that learning how to deadlift properly was connected to one of his favorite hobbies i mean that's a i that's a huge deadlift for the first time he deadlifted yeah yeah and his wife he was like i don't know about this and i was like here and i just started

talking to him he's like this is what we're gonna do and he loved it he's still uh you know 185 after yeah after five sessions he was like every every time he came in he deadlifted and he never deadlifted before or never even uh he would always go over to the cardio machines and like no i'm going to show you guys this and um you know even at 24 hour fitness what i in my second after my second week there, I was showing their trainers different movements and trainers that had been there for 10 years. And I'm like, how do you guys not know this? Well, their two-hour block of instruction for personal trainers after you pass the personal trainer test was like, Hey, these are the movements you should use. And I was like, this is it.

Their, their whole thing was selling, you know? So they wanted you to sell memberships. Oh, that's not trained people, not trained people. They wanted you to sell. And I, so it so it was like well i don't understand this and that aspect of it was like well this this isn't for me this isn't they wanted to keep me they wanted to make me a fitness assistant fitness manager i hadn't been there six months and like no because everything you want is you want me to sell, sell, sell. I just want to train people. So that's when I went back to, uh,

Bruce Wayne says you did it all with your looks. Bruce says you're nothing but a pretty face. He's pretty handsome guy. So I can see, I know privileged, privileged. How long did you last there? Six months. Yeah. I was there six months and it was down in Castle Rock, Colorado. It just wasn't that I was like, oh, I'm going to, you know, this is going to be a different aspect. Everybody who I trained, I said, you know what? Stop spending $65 an hour. Go down to CrossFit Loop. Go down to Beaver Menace. Go down to, go across the street to CrossFit Castle Rock.

Join that gym. And you're going to, you're going to be fine. You're going to spend less money than you are here. And I would say for the most part, most of them did that. Going back to the military thing, why do you think that the subject is so emotional for you? Because life is so precious, and you met so many good guys. And in that job, life is in the balance that you saw so much life in the balance. Yeah. I mean, after after the military is 12 years of my life, it was one of the biggest aspects of growing up. best friends that still live in Kentucky that live probably, you know, within, you know, 20 miles of our high school. Um, you know, my mom and dad still live in the same house that I used to throw parties in, um, the, you know, so the experience that I gained through the military, you know, my mom and dad, great people, hard workers. You know, I would say growing up, I wasn't the hardest worker because I was a kid.

And maybe sometimes, you know, just a pain. just a pain. But when I grew up in the military, you know, and I got to know kids and watch them come and go and, you know, taken too early, makes you appreciate things and come at things from a different perspective. It could be worse, right? It could be worse is what, um, kind of goes, goes through my mind, you know? Yeah. I'm working a lot. Yeah. I actually, I don't even consider myself working anymore.

Like I love going to the gym. I live within, you know, a mile of the gym, a mile and a half of the gym. Oh, that's awesome. And we're even going to move closer. We're going to move like two blocks from the gym. And my wife says, do you think you will work more? It's like, maybe not, but I'll say, yeah, you'll say again. You'll travel less. You'll travel less. So, you know, and the military has shaped me in that aspect of, you know, knowing what's out there, knowing you are homeless, right?

So you know what it's like to be homeless yeah i know what it's like to go to bathroom on a porta potty every day right i know what it's like to go on over a bucket every day right um i know what it's like being pinned down in a house you know and meaning people are shooting at you you can't get out right right so you know um car doesn't start okay that sucks doesn't mean you can't have bad days doesn't mean you know some days you know here when you know people leave the gym that it doesn't hurt or, um, you know, you don't, you know, that it's easy. It just means, okay, we're going to get through it. You know, we're gonna, we're gonna figure it out. Um, you know, having teenage boys, everything is so definitive right now. Everything is, is so definitive right now everything is you know this person said this about me or um you know this person you know every every day is a make or break day for a teenager right so um yeah yeah it's crazy military yes go ahead like you've been around a lot of military people.

It shapes you. And it was hard lessons, but – You never – when you've gone through the stuff that maybe you've been through or other military guys have been through too, there's this talk that you would you would assimilate back but the truth is is you never assimilate back because the vast majority of the public doesn't have and i don't mean this in a mean way this is going to sound harsh but they don't have your depth and so how can they have the emotional depth that you have where and and and the values that you have in life when they haven't been in those really uh situations that are really on the edge like like some people like some people would think oh that sucks that uh you had this shit in a bucket whereas you're like no what are you talking about we had we actually had toilet paper like your values have just been totally fucking changed

i can't believe i can't believe i have to eat this Turkey with this stuffing on it. And when I'm homeless, I'm like, Holy fuck. I can't believe I'm eating warm food. Yeah. You know, it's like,

it's everything changes and it, and it never leaves you and it never leaves you. And it makes you a better person. I mean, if you don't, if you don't, I think if you don't let it leave you, they kind of want you to assimilate,

but wait, those are the things that actually give me depth and value. Yeah, depth. I would say even in some aspects, patience, you know, patience is you have people in the gym. You have people that come in. And some people you can give a cue to and they're done. Some people after 10 cues, you're like, what? Why don't, why can't they get it?

Right. Okay. A little patience, a little time. If you can just help them get one, if you can just help them get one inch lower today. You know, I tell people, hey, if you can squat all the way down, great. If you can't, we're going to work with where you're at today, not where we want you tomorrow. And that's going to take time. That's going to take mobility. You know, that, that it's patience with yourself. People get frustrated. You know, that, that it's patience with yourself. People get frustrated. You know, I can't snatch this.

Well, you're doing an Olympic weightlifting, your Olympic weightlifting stuff they do in the Olympics. Right. Or used to do, um, the, the, we got Olympians in the gym. Yeah. We got Olympians in the gym, guys who have Olympic medalists in Greco-Roman wrestling. You're talking about – and they can't do that movement. They're not frustrated. They understand the process.

It doesn't happen overnight, and I think that a lot of people, they just want things now. This is off-subject a little bit, but do you know how many fucking ex-Olympians go to CrossFit gyms? If you want to meet an Olympian, I swear to God, all you'd have to do is go to five CrossFit gyms, and you'll find an Olympian. Isn't it fascinating that those great people then so same with professional athletes you want to meet a professional athlete in some sport just start going around a couple boxes i guarantee you every single town with a handful of boxes has you can meet a navy seal you can meet an olympian you can meet a ceo of one of the biggest companies you can meet um uh an ex-professional fighter like it's so obvious that's where the fucking great people go look at the so i'll plug his book

yeah so he owes me anything he sells from here adam wheeler believe and achieve um is his uh book but he's coming to the gym. I think it was Beijing 2008 Olympics. He was a SWAT team member. He, what else? He was SWAT team firefighter, cop, you know. He was an Olympian in wrestling? Greco-Roman wrestling yeah those guys are a different breed holy shit no audio book adam no audio book come on adam

but uh yeah i mean what i think uh he was a bronze medal So he's a fire investigator down in what Denver now, Denver Metro, I think. Listen to this one. He was one in 15 as a freshman in wrestling and went on to go to the Olympics. What? That's, that's more impressive than going to the Olympics.

Holy shit. Yeah. He's not small dude. And he doesn't have any quit in him. No. But hey, that person right there is just as important as somebody coming in who has never lifted a weight before, you know. For sure.

Those people are even more important. Yeah. They have more to grow. Yep. Right. And the, hey, I can't back squat. I can't deadlift 400 pounds. That dude over there is an Olympian. You know, I don't

expect you to do that. You know, lift what you can lift, you know, with good form and, and 10 years from now, maybe you can in five years from now, maybe you can. Um, maybe you've never deadlifted in your life like me and crossfit showed you how to deadlift and it doesn't matter how much you deadlift at least to me it's just the fact that i know how to do it yeah i'm still gonna pick somebody up off the ground yeah yeah i don't i don't need kipping muscle-ups the fact that i can do a muscle-up a straight is more than enough for me like i mean how many people do we know who can't even do a fucking pull-up if you can come into a crossfit gym in a year learn five straight pull-ups like you're already

like you're tier one operator at walmart you know well and that's the yeah that's the aspect of of crossfit i think that i was talking about earlier is trying to evolve. So I know before, you know, where are the machines? We are the machines. Yes, I understand that. You know, one of the great, it was that Chuck, who said that in Carswell, said that in one of my favorite lines of CrossFit. But as we evolved, now I have a lat pull-down machine. Why? Because if I tell some 50-year-old who's coming in the gym and just trying to get healthy, hey, we're doing 40 pull-ups today. She said, well, I can't do that. It's like, okay, let's come over here. This looks like a pull-up, but it's a lat pulldown machine. And you're going to do 40 of these. And that's just a starting spot. And that's immeasurable. And you're going to do 40 of these.

And that's just a starting spot. And that's immeasurable. And that's what I'm saying as in trying to evolve and kind of push towards. Not be afraid. Right, right. I love a lat pulldown machine. I love one of those. Bridge the gap between CrossFit class and I'm afraid of CrossFit. Right.

um, I'm afraid of CrossFit. Right. And I think that's, that's the hardest part for CrossFit is to get rid of a stigma that other people created about CrossFit, right? You know, you're going to get hurt if you do that. Not if you do it, not if, you know, maybe 10 years ago when you did it on your own, like I did, you know, um, maybe if you're listening to a YouTube video that, you know, you don't know, they can't see you doing the movement. Yeah. Maybe you could get hurt, you know? Um, why do you pay your affiliate fees why not just have a gym that's just blue cord why not just call it blue cord um well first answer two memberships a year is all i need to pay for that membership or that affiliate fee two um crossfit changed my life big time i smoked from 13 to 30 what what did you smoke cigarettes i know but what brand marvel

lights the whole time oh wow i think when i was like 13 i whatever i could write steel yeah whatever they could give me um and you know i sports. I was a good athlete. And I smoked, you know. And I was in the Army, and I smoked. And when I was at the affiliate, they said, oh, you smoke? You're never going to be good at this if you smoke. Done. Right there.

Cold turkey. Never touched it again. Bestest. I mean, I smoked a pack a day. Yeah. I quit smoking because of CrossFit too. I couldn't do both. Yeah. And never to the point where I was the guy who they were like, that guy just always smokes to the point. if i see somebody smoking i'm like oh they're like shut up you we dealt with you for so many years i'm like i can't be around you i'm like sorry that's just how i am now you know um and the so i would say me just that, you know, people getting cancer. I probably crossed it,

saved my life from cancer. Thank you, Greg Glassman. Yeah. So you think you do it because you don't think it's that expensive. It takes two memberships. And the third, and the second reason is,

is because of your loyalty for what it did for you. Yes, absolutely. Uh, and I, um, so, uh, reason is is because of your loyalty for what it did for you yes absolutely uh and i um so this why why do you do CrossFit or why do you open up a gym um when i was here and i was opening up a gym i was using my montgomery gi bill to kind of pay the bills because, you know, they give me money if you go to school. And I was down at the University of Phoenix and Lone Tree and a guy named Ken Burns, not Ken Burns. That's something else. Ken, I can't remember his last name now, but he was the teacher and director. And he goes, why do you want to coach Crawford or open up your own gym? I said, because I want to do what CrossFit's done for, I want to do what other people,

for other people at CrossFit has done for me. And he was like, oh, that's interesting. And he's like, you should put that, you know, that should be it right there. That's just, that's all we wanted to know. Later on during that class, I asked that guy, I said, what's your relationship with food? And a year and a half, he lost 100 pounds based on that statement. And a year and a half, he lost a hundred pounds based on that statement. So what CrossFit did for me, and then CrossFit led me to, you know, talk about food, which later did that for him.

Yeah. Changed his life, saved his life. Saved his life. It went from 320 pounds to 220 pounds. And every class I had from that point on, they were are you the guy that that changed Ken and I was like oh yeah that was me do you use any do you have any business mentors or do you use any business books or do you like do two brain business or any of that stuff no I'm a terrible businessman and you're just winging it right now. Absolutely. I do bounce ideas off my mom and dad. Like I said, my mom, my mom. She ran a business for 40 years. Yeah.

And my dad had owned a bar for nine years. So both of them, you know, know what they're talking about on business and maybe, maybe not all the time I take their advice. Um, but I just, I've always believed that the relationships you create, you know, that's going to provide, I don't worry about money. I don't worry about small things in the fact that, hey, just treat people right and they won't leave. That's why when people leave, I'm like, why did I let them walk out the door? And it's not me letting them walk out the door. There's other stuff that goes into that. And it's not me letting them walk out the door. There's other stuff that goes into that. But I do think that that's a healthy way to look at it, whether you're right or wrong. I like to think of that, too. People don't leave like quit jobs. They leave relationships. So when people come and go out of my life, I take it as a moment to like really humble up and reflect. Like, I think you handle that perfectly. Like, hey, it wasn't because the bathroom was dirty or it wasn't because they like what could we have done to added value to the relationship what could i have done to added value to the relationship so that people would want to stay what what can i change without

compromising my integrity or you know i i just think it's a healthy i think it's a healthy place to start if you can be egoless. You don't have to hate on yourself. Right. We have to have, you know, one of the girls when I was coaching at another gym, she said, just always be who you are when she left. And, you know, that has always stuck with me in the fact that people have asked, like, hey, I don't like how this is going on. Like, I sit back and I look and I, okay. Well, if you don't like it, you Hey, I don't like how this is going on. Like I sit back and look and I,

okay, well, if you don't like it, you know, I'm sorry, I'm not going to change that. Or, you know, maybe I did change it. Maybe I wasn't aware of something happening. And then I do change it, but I'm not changing what we are, what we're doing, you know? Um, and the, the overall, like, okay, Hey, I give you a free week, a free intro. If you don't like it here, and you don't like the people here go to, or you don't like, if you don't like me, you're not going to like the people. But, um, if you don't like me, go to another gym, try another CrossFit gym. Here's this place in this place. They're closer to you or close by. Um, maybe you would like them, you know? Uh, and I always so approve of that. I so approve of that because it's, I would rather you go to a CrossFit gym than anywhere else. You know, I think that

any CrossFit gym is better than anything else. Orange Theory, Orange Theory trainers do CrossFit. F45 trainers do CrossFit. That's facts. Yeah. I've had them in my gym, you know, I've had them. Uh, so that aspect of it, know i always will push them to do go to another cross the gym because every cross the gym is different and we're all going to bring a little bit something different to the plate you know we touch a barbell every day because the barbell is the best medicine for you that is good if someone told an affiliate owner, if they said this to you, Andy, you'll lose 5% less of your customers. Let's say you lose a customer every month and let's say you lose a client every month and they would say, hey, you would only lose a client every other month

if you made sure that the trainer said each person's name every time that they were in the gym. So let's say every time I went to your gym, I heard at least one person who worked there say, hi, Sevan, or hey, Sevan, no, don't use that bar workout over here. Let's say that, let's say there was some metric where we could figure out if I just heard someone who worked there say my name, I was likely to stay an extra year. That's not asking you to compromise who you are though that's just smart shit right right that's just like three times right right hello savan yeah bye savan yeah and great job savan there's three yeah and and and even when i go to this this market in my

town it's a it's like just like an open market where they sell i get all the vegetables and my meat at and and it's like a mom and pop and there's a lady there like a 60 year old lady who like looks right in my eyes and talks to me every time i'm there would you like a bag or a box oh your kids look beautiful today like just simple shit i'll wait in her line instead of waiting on the in the high school kids line just because i want to have that interaction like like like even if there's three people in her line and no one the other one i'll go over there i just wanted i just wanted like i go there to see her i could go to a cheaper place a mile away further but i go there to see her because i want the interaction it's so simple so fucking simple there's uh but yet

hard people don't do it they don't want to give that connection for some reason the there's a podcast jim quick have you ever heard of him no good uh yes amazing he worked with uh a lot of x-men on remembering their lines he's very well known and he it's called quick brain and his name's jim quick and he talks about hey every what is everybody's favorite song And he talks about, hey, what is everybody's favorite song? It's your name. Oh. Yeah. Everybody loves hearing their name called, you know.

And that aspect of it, remembering people's names, remembering things about people. The kid that is working for me, when his dad came in for one week, his name's James. I talked to him. I said, hey, where are you coming from? California. I think, okay, I'm going to remember coming from California. Why did you move here? Well, my son and daughter-in-law moved here.

Okay, son and daughter-in-law. What do they do for work? They're general managers of In-N-Out Burger, the first In-N-Out Burger in Colorado. Okay. Son and daughter-in-law work. What do they do for work? All their, their general managers of, uh, in and out for the first in and out burger in Colorado. Okay. Wow. So, uh, part of their all-star team. So I talked to him about that. Adam came in, Adam kid, and I go, your dad, James, he's like, how the hell do you remember that? It's like, he came in two years ago and you know, your brother still brother and sister-in-law, uh, still working at, and then Outburger. Yeah. And they had a kid and this and that cool, you know? And then when I started mentoring him, I'm like, Hey, these are the podcasts you need to listen to this one, are the podcasts you need to listen to this one this one this one you know and that asked that aspect of it doesn't mean that i i just worked out a system it just means hey i found a i doesn't

mean i don't care it just means i've worked out a better system to remember you know people and make them feel that connection what i did with you in the beginning right when we talked about bobby milsap now we have a connection Now we have something between us that we both know, you know, somebody that we can relate. And when I find somebody, you know, at the gym who is, you know, the VP of, you know, a housing development. And then I find this person over here who does, you know, something. And then later, you know, they're working with each other, you know, because of the gym. Oh, that's great. I love to hear that. Yeah. Why? There's so many people in the gym that do so many different things. You know, one of the guys who owns Elite Audio Salon in Colorado Springs,

you know, he's done a couple different cars in the gym. He's the one that donated to all our speakers. They live right up the street. Him and his wife, him and his wife take my daughter every Saturday. So me and my wife can have time to ourselves every saturday they take that's really cool no what did tina carson ever coach him oh do you know who that is tina carson

i think she owns uh progressive yeah uh she owns progressive she bought progressive crossfit down in um uh downtown so she bought that from chris and ma hoppy i believe what a trippy business model do you ever trip on the business model that crossfit has not not the box but hq the fact that, that you pay your affiliate fee because of what it did for you. That's what everyone says. No one's like, no one's like, Oh, because of their great Superbowl commercial or because like, it's always, it's always that it's always because of what it did for me. And that, and that's why I think people think it's a cult because I can't think of anywhere else people do that except the church. Right. I mean, so, and I guess my,

my, I absolutely, you're right. You know, it is some people's church. It is, uh, the outlet. It is why we pay, uh, why I will always pay my affiliate fee. I even thought about it. I was like, man, after 10 years, that's $30,000. You know what? I don't go to the, I don't go to the doctors. I don't get sick. I don't, I've never had COVID. The, you know, the aspect of health I pay, you know, I pay in my affiliate fee, you know? I wonder what HQ, I wonder how the church nurtures that. I wonder how you could nurture that. You know, what else is kind of weird about, about crossfit is it's a privately owned company right right matt suzu was kind of explaining this to me the other day but it has uh 15 000 shareholders right those shareholders are you guys yeah and and and most companies that have 15 000 shareholders

would have to be i hate to use this word their books would have to be open you would have to you would see where they're spending all their money like so if you invested in let's say facebook like you can see how they spend their shit right their shit's open they're on the stock exchange it's just such a trip it's such a trip i i almost just like having this conversation just in case son like i don't think that the people who bought it i don't i don't think people know how to think about it because it's such a unique fucking situation that the company and that the affiliates are in it's just a trip well don't you think that's why um don fall and dave sat down with greg what do you mean like why they had dinner together one night yeah no i no i don't think that um i don't i would i

would work with people for 10 years at crossfit and they still couldn't understand the business model it is so fucking hard to get your head wrapped around because most people do things to make money. So like this – that most people do things, and they try to market shit. Whereas this thing, you can't use that word. It'll be a mistake. You'll eventually get lost. You'll lose get lost. You'll lose, you'll lose your, you'll lose your way. Like everything that you've told me that, um, that you do to make your gym better is that you're adding value for your customers saying hi to them,

having the lap pull down machine, telling them if they don't like this gym, they should go to that gym. None of it is like, you didn't talk to me about Groupon. You didn't me about your black friday sale you didn't tell like you're never you're never marketing you're not trying to get them to buy something they don't need right i mean you're not selling that shit no and that's yeah and that's so fucking hard for stanford nba to get their fucking head wrapped around or harvard nba like they cannot like it it seems normal to us but i'm telling you i worked with people for 10 years at crossfit and they still couldn't figure it out and so i don't i don't i don't think i if i just was a betting man i don't think the people who own crossfit know that i don't think that they can get their

peanut wrapped around that they didn't buy it not to make money they bought it to make money which is okay i'm not judging that at all i do all sorts of shit to make money but this fucking beast is a trip it's so it's so trippy i mean everything you say makes sense to me but it's such a trip to me also like wow this thing is that i mean look at me i got fucking fired and i can't stop talking about how great it is and trying to sell the level one that's fucking some weird shit some weird that is crazy i should be like fuck you coke you fired me i'm going to pepsi i'm not going to orange theory you know what i mean it's like yeah it is some weird shit it doesn't fit it fit. It doesn't fit. But it's beyond loyalty. If they if if I thought CrossFit was truly ass, I would love to say it. I'd love to burn this fucker down.

But it's just not just not the truth. Just it is the best thing that ever like happened in so many of our lives. Well, and I would say, you know, I I like to listen. And somebody said, you know, don't get pigeonholed into CrossFit. And I said, okay, you know, I took that, I thought about it. And as all these, um, podcasts come out and I was like, you know, I'm going to listen to a, a bodybuilding podcast and kind of, you know, see, you know, hear their stuff and they would bring up CrossFit. And I think, you know, one of the, the guys there, one of the episodes was like,

why we hate CrossFit. And it's like, yeah, but you've never done it. And you've, you know, you don't. And then after a while I listened to them and they're like, well, the one thing CrossFit has is they got community. Oh, one thing CrossFit did was they, they saved Olympic weightlifting in America. The one thing CrossFit did is they brought squat racks back into the gym. Uh, usually they were just, you know, bicep curl machines or bicep, uh, curl racks. Uh, now we got 10 of them, uh, you know, CrossFit, you know, revitalize, you know, this, that, and the other on, and, you know, started making people aware of what strength and conditioning is, um, you know, and how not to eat.

So, um, you know, other funny, that was great. What you just said, I hate it, but Yeah. And then they list off all these things. And now I think it's been, I've been listening to, they're out in California, Mind Pump. And who are their best, who are their best podcasts? Kelly Sturette, Jason Kalipa. All CrossFitters. Yeah. When they had Stured on, they're like, that was the most information I've ever had in one hour in my life. It's like, well, yeah. You know, cause the dude sees it every day and he's, he's working with people and he's teaching people. And there's just so much knowledge in it that they were floored. If someone wants to open an affiliate, what would you tell them? What would your conversation be? what would your conversation be? It has to be your passion. It has to be what you love. It has, your family has to understand. And I tell you this, my wife, I, when I, why we started dating,

um, when I was after my divorce, I was going through my divorce, you know, I moved back home. Um, you know, people are like, I want to set you up with somebody, you know, it's like, do they do CrossFit? Oh, yep. Yep. No, they don't. Okay. Well, I'm not going to date anybody unless they do CrossFit. I'm not going to, you know, even lend anybody my time, you know, on that aspect of it because they won't understand. They won't understand the passion. My wife does CrossFit five days a week, They won't understand the passion. My wife does CrossFit five days a week, maybe six if our daughter will let her. I'll never get rid of my kid's room because of, I'll never get rid of my kid's room because, you know, when mom and dad work out, they can to be the passion and it has to be something that you and your family are together on, because that's the only way we could do this.

You know, when I'm, when it's three 30 in the morning and I'm waking up and I'm going in to mop the floor or tape down lines to say like, Hey, this is where all the rovers go or, you know, fix the bathroom, you know, and I'm there till seven o'clock at night, you know, and my wife can look on the camera and say, Hey, what are you doing? What are you doing now? You know, she just says hey what are you doing what are you doing now you know she just says what are you doing now doesn't say like you're always a crossfitter even when you come home you're a crossfitter you're just always it's what like that it's all it's all you're not compartmentalizing you didn't work at twitter from nine to five and now you're at home looking for another job like you that's the passion you need you're either all in or you're not when we come home on a friday night, we're watching your podcast. When it was not games, something before the games. We sat there and watched all of your and Don's interview on a Friday night.

And then the next day, we're watching a podcast about CrossFit on TV. How dumb does that sound? Yeah, dumb. But thank yeah dumb but thank you but thank you you know like that's how into it we are right and you're saying that's if you don't have that don't even bother opening an affiliate right yeah and then beyond that you're saying you should even have a support team around you like a good ass wife yes your your wife and finally i got one of my boys that are like all right i want to play football can i get across it i want to be good yeah and so um you know that aspect is going to be fun for the next phase of, okay, now my kids get to do it. Now, you know, my son who has, he is my son. Uh, he's 13. I've been knowing CrossFit ever since he was born, uh, did his first clean and jerk or in class. And they were like, wow, he knows how to do that already. It's like, he's watched his dad do it, you know, for so many years, I would hope so.

He watched it and knew what to do. Right. You know, I got to move my body that way. And I think that as, as we get older, how many people have you ever heard, I wish I had this when I grew up? Right? And they say that, well, they're having kids and they're raising kids. And those kids, let's say those kids are 10 and 13 years old. Now those 10 and 13 year olds are starting to come into CrossFit. In five five years from now when the CrossFit games has a leaderboard of 18 to 22 year olds on both sides you know the sport's getting younger and I think that that wave that we're seeing at our gym like I'm telling you 15 year old girls training twice a day snatching bar muscle ups i mean families that support that i think the future is bright me too for the sport for the for the

community me too i totally agree with you 100 and and and. And, and, and I like, I, I, I just like what I hear from everyone I talk to. I like what I hear from all the affiliate owners. Yeah. I mean, it's a good group of people. Yeah. The, uh,

the Facebook group on, uh, uh, for the affiliate owners, you know, that's a great resource, especially for somebody like me coming in, you know, late, later in the Philadelphia, you know, that's a great resource, especially for somebody like me coming in, you know, late, later in the game, not knowing the business aspect of it. Hey,

how do you guys deal with this? 30 comments on it, or just everybody willing to help. Hey, I did it this way. Here's a picture. Hey, I ran it this way, but actually found out this was better. It's going to, you know, people always willing to support each other so that you can grow. Yeah. So that, so that we can grow to make us better. Andy, I appreciate you coming on brother. It was awesome meeting you. Hey, Siobhan awesome meeting you Andy Schneider cool yeah blue cord CrossFit uh and and thanks for uh thanks for the support um and listening to the podcast I did with Don thanks for just all the support thanks for

everything you do oh we I definitely uh definitely spread the word about you. You know, a lot of people at our gym, listen to you. Um, tell them I said, hi, they're good people. I like them more already. All right. Sounds good. All right. Thanks. I absolutely will. I absolutely. If you're ever in Santa Cruz,z bug me let's go hang out sounds good all right brother thank you i won't text you past eight o'clock at night anymore all right thanks okay bye jay hardell stay strong brother me and sevan are probably related somehow both being armenian that's probably it's a smallual gene pool Damien Castro I haven't listened to much of the affiliate shows but listen to the last two and they have been phenomenal

I will listen to all of them moving forward you don't have to listen to them just hit play and boost me up on the algorithm what is this I saw something Bruce Wayne said this is not a CrossFit podcast this is not a CrossFit podcast. It is not a CrossFit podcast. You're right. Definitely not a CrossFit podcast. What a trip. All these guys are just the loyalty to the brand. of the United States military. And to think that when I, to think that that's something bad or that doesn't mean that other countries aren't included

is a complete mistake. It's like saying, we all know Gucci's an Italian brand. It's fine. I'm not tripping on it. I'm not tripping on the fact that Gucci's, I'm not tripping on Haviana is a Brazilian slipper. I like that. I don't want a fucking slipper from Finland or Japan.

I want my samurai sword from Japan. Racist. I want my cell phone from Finland. Racist. It's okay that countries have things that are, that are affiliated with them. I want my surfboard and my in my skateboard from santa cruz california i do not want it from oklahoma

i want my dialysis center to be in oklahoma i mean it's okay that areas um it's going to be a huge mistake to ever to ever lose lose the base to not speak to the base a huge mistake that's why even those of us even those of us libtards who fucking hated the u.s military and hated all they just thought even we we love the fact that they did crossfit and we join it because they did crossfit even the worst fucking morons in the world, hateful morons in the world still love what Navy SEALs stand for and wanted and want to know what they do, what kind of scissors they use,

what kind of fitness they have, kind of gun they have, what kind of food they eat when they're out. They like, everyone wants to know that. No, I don't really. I mean,

I've been to Oklahoma, but not really. I just know that they probably got more dialysis center. They probably have a dialysis center there for every person. Such as I'm so judgmental. Yeah. Great job on digging in as he teared up. I tried. I tried. I wanted to hear a story. I wanted to hear a story. He's a good dude he gave it I appreciate it that's the

people come on here and just give it I love it he fought back those tears like a champ I felt my tear ducts turn on

you can't have just both of us start crying I'm like don't look at him don't look at him you can't have just both of us start crying I'm like don't look at him don't look at him you start crying all right I think tomorrow

we have a guest on oh no we have no guest tomorrow you know who we have on Monday you want to see this guy's account we have on Monday real quick I have to pee so bad Xavier I think have on monday real quick i have to pee so bad uh xavier i think that this guy that we're gonna have on uh tomorrow no no on monday i think this used to be a member

at suza's gym i don't know that for a fact but but i but i thought i heard suza say that the other day and to call matt since i get off okay so this guy's account is wild this is a good account this is him here here you look at at, Oh shit. He's with Candace Owens. I think I saw him maybe with, anyway, this guy's coming on tomorrow or no, no, not tomorrow. Uh,

Monday, another person's skin cover. Well, another person's skin color will never affect my excellence. Black Americans are blessed, not oppressed. All right. You can tell we're going to have a field day,

right? And this guy, all right. How do you pronounce his name xavier xavier de rosa excited to have him on all right guys um i'd love to hang out but my bladder's about to pop uh greg glassman no not on monday sorry sorry mike all right guys i will see you guys tomorrow bye