The Sevan Podcast - CrossFit - State of the Union - From The CEO

Episode Date: December 20, 2024

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Bam! We're live. It's been a minute since I've addressed all of you. I didn't want to waste your time with frivolous banter word salads until I had something substantial to say. And Today is that day I am pregnant. No, sorry wrong script. I'm not pregnant When you have kids and you are a parent, one of the goals as a parent is to make sure your kids have the highest quality of life possible.

You want your kids to live a very high quality of life and you have to decide what that means. High quality. You have to define that for yourself. And what's counterintuitive to that is giving someone very strict boundaries in which they can work, in which their ecosystem exists, where they exist and Although the message to your kids may piss your kids off the quality of their life will skyrocket if They know their boundaries I

it if they know their boundaries. I will give you an example. If you tell your kids they cannot watch TV Monday through Thursday and on Friday and on Saturday and on Sunday they cannot watch TV while the sun is out. They may be frustrated with you, but the quality of their life working within those rules, they are now free. You don't spend any of their life with the misery of arguing about watching TV. If you set the boundary that your child is never allowed to touch your cell phone ever, then there is never, they may be frustrated, they may want to look over your shoulder, they may want to see it, but very quickly that will go away and you will never fight over them. You will never have those five or ten minute increments throughout the day while your kid is touching your phone or trying to get your phone.

Understand? Everyone understand? That is the pinnacle of leadership. Within there you will have the most effective people when they know what the rules are within their boundaries. I'm going to show you an application of this in the business world. Ready? Listen up CrossFit Games athletes and affiliate owners, listen up. This is the leader of the ultimate fighting championships, also known as the UFC. The owner is Dana White.

He doesn't try to accommodate people's feelings, he sets boundaries so that the quality of people's lives can grow and they can make smart decisions based upon what they know they're getting themselves into. You have a very small window of opportunity, a very limited amount of time. You know, we get into all this money shit and the stuff that's going on right now. Everybody acts like this is a fucking career. This isn't a career. This is not a career. This is an opportunity. You have a very...

What is Dana saying? There's over 500 athletes on the UFC roster. Only the top 10 maybe in each weight division don't hold a second job. The thousands of other fighters who are trying to get into the UFC all hold a second job. The thousands of other fighters who are trying to get into the UFC all hold a second job. They teach martial arts, they run hair salons like our dear friend Darian Weeks. And within this, these athletes know this is the rules. This may upset them. This may upset you as an athlete, but now you know, and you can make the decisions accordingly. And there's 50 other fighting organizations out there. You haven't heard of any of them.

Small window of opportunity, a very limited amount of time. You know, we get into all this money shit and the stuff that's going on right now. Everybody acts like this is a fucking career. This isn't a career. This is not a career. This is an opportunity. You have a very. This is not just exclusive to the UFC.

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That's 15% off your order at truenutrition.com with the promo code SEVON. S-E-V-A-N. Take the guesswork out of nutrition with true nutrition. Small window of opportunity, a very limited amount of time. You know, we get into all this money shit and the stuff that's going on right now. Listen, listen, everybody acts like this is a fucking career. This isn't a career. This is not a career. This isn't a career.

This is not a career. This is an opportunity. You have a very, you can choose to make that opportunity. You know, you can choose to try to take that opportunity. You can try to have the opportunity to reach to the pinnacle of this sport. It is a very tough path to tow and you could be the one in a million. There are no other streams really of revenue for the UFC. It sells out stadium venues 50 weeks a year, sells them out all over the globe.

The boys show up, the girls show up, they beat each other to death in the macabre barbaric sport of human cockfighting. There's tons of media put out around it. There's tons of outside media. The footage lives on YouTube and on ESPN. The footage lives on YouTube and on ESPN. And that's it. It's a sport. They got a few straggler gyms. Occasionally, they have bit rolls in movies, but that's their bread and butter. That's how they make money.

That's how they pay their investors. Pay-per-views, streaming, memberships to their fighting app, which gives you access to certain fights, promoting some outside different kinds of fighting. Now they're into jiu-jitsu and boxing. The great coach, great CrossFit coach, Carolyn Lambre, coaches the great Jeffrey Adler. Hard to argue that if you had to bet a million dollars and you could pick one CrossFitter to beat anyone at any time during the Earth's 24 hour rotation to go against anyone else that you would pick her athlete, her bed buddy, Jeffrey Adler. Absolute savage. She was on the Coffee Pods and Wads podcast the other day with the great Pedro White.

I digress but Pedro's skills are unmatched by anyone as he appears to show up to every interview without judgment or bias and just keeps giving more and more rope to the participants in his podcast until they're in a tangled weave of, I don't know what you want to call it. I'm going to play 10 seconds of this clip for you here. That's not my expectation. People can still participate in the open, but the open can be organized so that the people who are trying to make a living out of this don't get the short end of the stick. Who is she talking about? I mean, I'm going to rewind that again.

10 seconds. I'm going to rewind it 10 seconds for you. Here we go. The open, but the open can be organized so that the people who are trying to make a living out of this Who which people can make a living out of this don't get The short end of the stick. I think she's talking about the affiliates She's saying that the open I heard this and I thought she's saying the open can be organized So that the people who are trying to make a living from this don't get the short end of the stick. That's the 10,000 to 15,000 CrossFit gyms on all the continents and over hundred countries trying to make a living.

Is that who she's talking about? The open. But the open can be organized so that the people who are trying to make a living out of this don't get the short end of the stick. Okay, so what she's saying is that the CrossFit Open needs to be organized in a way that the people who are trying to make a living out of this, that's the 20 or 30,000 people who CrossFit gyms employ, right? Let's say two or three people per gym, 10,000 gyms, let's say 30,000 people, don't get the

short end of the stick. Very cool. Very cool. Very cool. Thank you. Someone who gets it. The open. But the open can be organized so that the people who are trying to make a living out of this don't get the short end of the stick.

And I don't think that like I read comments on Instagram, it's like, Oh, what have the cross it games athlete done for the affiliates and blah blah blah I'm like, oh, that's why the open like it has to be more affiliate friendly and stuff It's like keep it as an affiliate. What have you done for the cross it games athlete like, excuse me I'm sorry Did you did you misspeak? What the fuck did you just say? I was like, oh what have the cross it games athlete done for the affiliates and blah, blah, blah? I'm like, oh, that's why the open like it has to be more affiliate friendly and stuff.

And it's like, okay, but as an affiliate, what have you done for the CrossFit Games athlete? Like as an affiliate, what have you done for the CrossFit Games athlete? It's like, oh, what have the CrossFit Games athlete done for the affiliates and blah, blah, blah? I'm like, oh, that's why the open, like it has to be more affiliate friendly and stuff. And it's like, okay, but as an affiliate, what have you done for the CrossFit Games athletes? Like ladies and gentlemen, let me be very, very, very clear to all the affiliates and games athletes out there.

You are merely the fruit on the tree. In the season that you're gone or the years that you don't bear fruit, the roots in the trunk have to work endlessly to survive. You are nothing. You are simply an ornament. In this, my friends, this is where we're at. This is where we're at. Do not fear that they will migrate to some other organization or some other event.

There are no roots on those trees. These pieces of fruit will detach from the tree and wither and die. There is nothing for them outside of being attached to the tree, to the roots that are the CrossFit ecosystem that is the 10,000 affiliates in the world. We have a very loud and confused less than 1% of 1%. Is it entertaining? No doubt. Their pathologies, their insanity, their performances, all entertaining.

Colton Mertens. Mike, I'm embarrassed right now. God, I love you, Colton. This does not mean that I don't love Colton Mertens to death and leverage every bit of his star power to get subscribers. I am not suggesting that. Oh, what have the CrossFit Games athletes done for the affiliates and blah, blah, blah? I am not suggesting that. What have the CrossFit Games athletes done for the affiliates and blah blah blah. I'm like, oh, that's why the open like it has to be more affiliate friendly and stuff. And it's like, okay, but as an affiliate, what have you done for the CrossFit Games athletes?

Like you, they've done everything for you. They have done everything for you. They are literally the mouth of the beast. They are the funnel. They are the mouth of the beast. They cure the world's most vexing problem. They attract people so that you can express your pathology and your obsessive compulsive order at the highest level and we can celebrate you This morning two mornings ago, I asked Colton Mertens, can you come on the show? Do you know what he said to me? I fucking love to but I'm in a barn washing pig shit off the walls and I think my connection might be bad in here. The affiliates do not owe the games athletes fucking anything. The games athletes are to be celebrated as the beautiful fruit, as the persimmons in the winter season

when all the leaves have come off and the orange fruit is just hanging there. And we will continue to take care of the roots and we will continue to take care of the trunk and we will continue to support you as a great piece of fruit. That's what we've done for you. This is an opportunity for you. This is not a career. The guy was like, oh, what have the CrossFit Games athlete done for the affiliates and blah, blah, blah?

I'm like, oh, that's why the open like it has to be more affiliate friendly and stuff. And it's like, okay, but as an affiliate, what have you done for the CrossFit Games athlete? Like, this is it, guys. This is it. This sums it all up Here it is And by no means by no means am I trying to suggest a jihad against the athletes the athletes are fucking fantastic

But there is a confused bunch out there And I invite all the athletes out there to leverage the ecosystem to get completely filthy rich. Sell your products. Spread your message of the good Lord. Sell your programming. Talk to people about what you eat. Contribute, contribute, contribute.

I encourage you sell stuff. Do what you have to do. Chase your dream. But you do not exist without the roots in the trunk. You do not exist without the roots in the trunk. I love you guys. I'll see you guys tonight, 7 o'clock tonight, for the big date show. Love you guys.

Peace out.