The Sevan Podcast - Is The Investigation Over? Will We Hear From CrossFit HQ? | Souza's Show

Episode Date: November 14, 2024

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So what do I know? We're going to talk a little bit about the investigation. Apparently it's done. At least the medical examiner's report is out for the public here. I'm also curious. Where the hell is CrossFit HQ? Disappeared. Silence is violence! Oh shit. Can you imagine?

Can you imagine? Yeah, dude. I just got a text. They're like, is this real? Are those numbers real? Real, buddy just got a text. They're like, is this real? Are those numbers real? Real, buddy. Real, buddy. Good afternoon, guys.

We're back. Show with Chris Cooper, Two Brain Business. It was awesome. The data is insane. If you guys don't have the state of the industry report, go get it. That's how I feel. All right. Here we go. Expose the bullshit.

Yeah. Well, I don't know. It's all kind of BS, right? So, uh, like we said earlier, we haven't heard from CrossFit HQ in a long time. And, um, or I mean, a couple of months here, uh, I think they kind of put the foot in this in their mouth was saying that they were promising. We're going to show this. We're going to be transparent about this.

We're going to do the investing investigation, you know, the third party investigate investigation and all that type of stuff. Right. And, um, uh, sorry, it's funny. I'm just getting these texts and someone's freaking out. Yes, that is all correct. Um, and that sorry, it's funny. I'm just getting these texts and someone's freaking out. Yes, that is all correct. Um, and that was a mistake. Like they don't really owe anybody anything, right?

Like they, people could demand stuff, but at the end of the day, um, making some promises that are either going to be tough to keep, you may find the outcomes on, uh, of them and not want to keep or not be able to deliver in a timely manner. I wonder if the strategy is kind of the, uh, wait and forget, meaning we just keep waiting and we hope you guys. Forget now. I know this has been shown other places, uh, hasn't fully been shown here yet, but, um, this is the official medical

resam, uh, examiners report. This is released as public information from the, um, uh, forward Texas here. And, um, they have the information on, uh, was our Duke H cause of death. Part one, apparently there was no part two. So part one was a rule drowning. Um, pretty apparent. We already knew that no information there, but the manner of the death was. Accident.

It was ruled an accident. And I know a lot of people where, uh, we're saying, you know, people could be held criminally responsible for this. Um, there was even some really outlandish takes of that like this was intentional or this this wasn't an accident or the the way things were handled or weren't handled would would result in fault and could not be thinking that it it was a accident. Ken, the lab people not thinking it was an accident. Ken Thalapp, people not thinking it was an accident. Yeah.

One guy said that this was proof that Dave Castro was in the Luminati and that CrossFit was part of it as well. So, you know, you get all sorts of just crazy freaking takes on these type of things. And here's the deal. You guys know that there's certain whatever media people out there that are basically that are basically using this, unfortunately, as a means of relevancy in the community that there's not really much else going on or talk about. So to keep this at the forefront of people's minds, to keep the tragedy relevant is for some just a way to continue to produce media in the space at this time, which is crazy. Outside of that, there has been no official word of anything from CrossFit.

We've heard rumblings that we might hear something soon. But again, I mean shoot outside of what was being posted on their channels and hearing from Trainers on the training channel and seminar staff CrossFit HQ has been very very quiet Matt burns kind of like the 2023 documentary which which I now think is, is available. But yeah, it only took a long time to get that out almost like borderline irrelevant now, especially after, um, everything that happened in 2024, uh, Darren, the NFL takes the most extreme precautions to avoid injuries, proven CTE over time, yet millions of the Yet millions of people continue to support the NFL who want to cancel CrossFit.

Yeah, that's an interesting take, isn't it? Dude, we like pick and choose all the times. Like everybody's, everybody's righteous and everybody takes the moral high ground. And then when you explain to them that the phone they have in their hand is basically built with a slave labor and conditions that most people should never be exposed to in terms of a working environment. And then everybody gets really quiet. Everybody gets really quiet. And when we have all this moral authority that most people try to take this higher ground up and you've heard of them, I'm on the right side of history and I'm on this, but it's like, they can't even look at it outside of just the lens of, of their current, uh, situation.

Meaning the second you start saying, Hey, I'm really about the environment and the U S needs to be better than you say, Hey, well, we, we do a pretty good job and there's, uh, other foreign countries that have way more pollution and we have zero control of stopping them. and they have zero intentions of stopping them. All of a sudden they get real quiet. No one's running over to India or China and demanding better environmental regulations. But in California they'll continue to do it even though we pay the highest tax rate and we have the lowest emissions and all that other metrics that they measure for success.

So it's just funny when you get people that can't hold to conflicting ideas in their minds, or they jump up onto this moral high ground and, um, and quickly it falls apart, it's a house of cards when you start pointing other, uh, hypocrisies out. So what do you guys think? Do you guys, um, they have to talk soon, right? Like CrossFit HQ, whether it be Dawn, whether it be a Dave, whether it be somebody else that they, that they use to come out and tell us what's going on.

Like we're already in November, midway through November, just about. to come out and tell us what's going on. Like we're already in November, midway through November, just about. And, um, the open, if it sticks to the same season that it's been, we'll see this happen in what, two months, two, three months, just about. So there's not a ton of time in terms of, um, you know, releasing information. Sure. That's a lot of times, but when that information is, is attached to a potential restructure of a season and in a when that information is is attached to a potential

Restructure of a season and in a way that we've never seen it before You figured you would need a little bit more than a three-month Runway to potentially get that organized or to get everything going on the in the background now I also say like with the athletes and things like that. They would need a more Of a timeline to have a more consistent season, but there's lots of opportunities. And at the end of the day, um, as an athlete, you're kind of behold it to the sport and chasing around what happens during the season and the different prize money.

I mean, there's nothing there tangible for you in terms of a, of a career. There's lots of tangible opportunity that you could turn into a career. But at the end of the day, it is just that it is just an opportunity. And hopefully you could turn that opportunity to something more. But with no idea about the season ever changing things and makes it pretty tough. Hardly last who gives a fuck who? Yeah, I mean, also to a great point in terms of the sport, Darren, I hate to say it, but sometimes it's better to say nothing than something.

You don't want to dig yourself a deep hole. You put yourself in a corner saying more than has already been said. I could not agree more. And on an individual level, Darren, in just on a totality level, I completely agree with you. The problem is now, dude, is they've already made so many promises to the community and kind of put this cornerstone on of like, we're going to keep you guys informed and we're going to be transparent and we hired this third party investigator to do such. And they haven't

really delivered on that timeline or that information. And again, I don't even think that they need to, or owe us anything really. But when you go out and you make those promises and then you say that, it does get tough to backtrack off of that. The strategy that Darren points out here, sometimes it's better to say nothing. This is what they should have done right off the get-go, is probably said a little bit less, like almost the under-prom promise over-deliver at the end. And they knew that some of it was going to be public information. And with how crazy this media space is in CrossFit, maybe they just figured

it would get released. All the pundits like myself talking about it now, um, would probably be the best way to do it, just let all that kind of happen and calm down a little bit and then maybe come in with something else. But who knows Matt burns only one that cares is the PFAA. They are making a power move. Yeah. I mean, clearly trying to use that to their advantage to, uh, usher in some change in which they have demanded. I'm just really curious to see what happens after information comes out in terms of not necessarily what happened with the tragedy with Lazar.

We already know what happened and nothing within our power is going to change what happened. But I am curious as to how this is going to affect the season moving forward and, and, uh, what that means in totality. Um, even if they're just trying to wind down the sport side of things, who knows one B 52 fight pollutes as much as one U S auto average driving for a hundred years, there are no less than 20 B 52 bombers in there every day of every year. U S military is the world's biggest polluters. And yet they'll charge me more in California for running my AC or heater outside of their suggested timeframes and suggested temperatures. Right? It's like,

oh, don't mind all the plants in the air that are doing this, that are on training exercises or occupying one of the 1 million bases we have around the U S that also us tax dollars pay for. Um, but we're going to pass that buck onto you and make sure you're not using your AC or heater inappropriately here in the state of California. Yeah. Good old PG and E right. Cute dogs, Olivia. So I'm yeah, I'm, uh, like I said, we had rumblings that there was supposed to be something coming out relatively soon and, um, I don't, uh, I don't think we'll be hearing much from CrossFit HQ. Who knows? I don't know. Drink through your paper straw and smile. Yeah. And drink through it quick because those suckers just disintegrate immediately.

The ironic thing of that is I know Starbucks didn't necessarily go to the paper straw, but they did like the plastic like sippy lid and it turned out that that ended up utilizing more plastic than the actual straws did. Something crazy. Isn't that always the case? Isn't that always the case? Uh, last week, last Friday, rather, I did a, uh, a Q and a with Emily over on the broken science channel. And we talked a little bit about, uh, Metfix. Now that more and more things as far as like infrastructure and seminars and, um, and, uh, people behind that, that kind of build up the infrastructure are starting to take place.

There is some developments over there. So Emily came on and, um, I was on with her and we just did a little Q and A of like, well, hey, what's been going on since last time? Where are we as far as getting in the, uh, um, the new affiliates in that first 100 and all that stuff. So if you guys haven't checked that out, you can go see it on the Broken Science channel. But, um, Hiller made a video utilizing a clip from when we had Greg on. And there was some, uh, interesting comments to that. So I just wanted to roll through the comments section, uh, with you guys and kind of get a take on this, which is pretty, um, pretty interesting. Uh, Harley mom, we knew, uh, we knew it was an accident. Yeah. Exactly. Exactly. Like there's not even anything more to it, right? Um, we won't hear anything more about Lazar by saying it was an accident. Yeah. And I don't think we're just going to hear

anything period. I just don't think there's anything new. I honestly think that the third party, um, investigation that was hired by CrossFit, I literally just think that was the like, Hey, cover our ass. So it's not us investigating ourselves. And if it comes down to it, tell us who we need to fire. That's basically like they call those like third party investigations. Like you basically hire them to tell them for them to tell you who you need to fire. And then it helps with legitimacy of the investigation in the, um, and what's taking place.

Just because if you investigate yourself, that would be a problem, not a problem. If you're a pharmaceutical company, uh, and you sit on the board of any regulation company, that's not a conflict of interest. Or if you were on a regulation, uh, company with the government, um, like the CDC or the FDA or anything like that. But then you used to be a CEO of one of those food companies you're supposed to regulate. company with the government, like the CDC or the FDA or anything like that, but then you used to be a CEO of one of those food companies you're supposed to regulate. That would almost be unacceptable.

Geez, Louise. Third party jargon was to take the heat off them. Exactly. Darren, as someone who is in law enforcement, thank you, it saddens me to see so many people want to cancel CrossFit. Knowing the origins of CrossFit and for first responders in military, I would hate to see it going away. It's not going anywhere. Matter of fact, the program with lots of the fire program that I do that has the ability to transfer over to a law enforcement program

is collecting more and more enthusiastic people to help spread it far and wide. And if everything comes to comes to life over in Ohio, after I did the meeting there with a Matt Schindeldecker and Debbie Wagner, who were on a really successful rehabilitation program with the juvenile hall. If that comes to to light in Ohio, and they do the proof of concept program with a few other stations and then that expands out to the state. There could be some major cool things in terms of programs for first responders. So I'm hoping to keep that dream alive, Darren. Don't you worry.

Uh, healthcare, pharmaceutical food industries don't want you healthy. They want you fat, deconditioned, drugged up and sick. Yeah. Because if you are unhealthy, if you're drugged up, if you're deconditioned, if you're sick, then you are a number on their spreadsheet. You are a profit. If you are healthy, if you are independent, and, um, if you are resourceful, then you are not somebody who is going to be a

profit for them. So okay so let's dig into a couple of these comments here. This is from Andrew Hiller's video. The video was what is and isn't Metfix. You guys can go watch that yourself. Hiller did a great job of breaking these down here. So let's first start by top comments. The only YouTuber I don't have to play on two times speed.

I like that because in the background, in the little bit of conversations I've had with Hilary about his videos or like, you know, in the conversations of like, Hey, I really like this one or whatever. He's worked really hard to just dial in those videos. So they're engaging. It keeps it moving forward. There's not a lot of dead space. He moves them along very quickly and they're packed full of information.

There's not a lot of fluff, not a lot of ums and ahs. Unless the whole video is about that. Um, so, uh So yeah, I agree. I agree with her. Oh, my box is one of the hundreds. Cool. Charles. Awesome.

Metfix is not so great of a name makes me think of diet shakes aimed at seniors. I thought it was more synonymous with like Netflix because my phone kept auto correcting it to that for forever. But yeah, broken science affiliate, Metfix, the fix, the broken, the fix. Yeah, a lot of these as we scroll through them, we're pretty much... How do we get Greg Glassman and RFK Jr. in the same room? Believe me, Emily has already done that. Emily has already done that. Emily has already done that. And

Greg and RFK are starting to form this kind of budding relationship. It would be interesting to hear more about what he views science versus the actual scientific method in a double blind in control randomized trials and such. Greg traditionally has been more focused on a few case studies or individual experiences instead of a controlled randomized trials and such. Greg traditionally has been more focused on a few case studies or individual experiences instead of a controlled randomized trials, which doesn't translate to large populations. Metfix seems to be like a money grab right now. I'm not sold on Metfix compared to other well-established nutritional courses. Terrible take, Phil. Terrible take.

And if you go through the... If you go through any of this stuff with broken science and you start to dig into some of those literature, some of the people that they bring on, they actually start to break down. I want to hear more views of science as versus the actual scientific method with the double blind controlled randomized trials. And so, okay, so exactly like Greg's whole thing is that consensus, um, when it replaces predictive value, it becomes nonsense. And you could have the double blind control randomized trials and all those different, um, studies and all that and all that's great, as long as it gives us predictive value.

And Greg obviously speaks much more intelligently, um, than me on that. But if you go and take his course in January, which is starting up, I've just been calling it the what is science course. I don't think that's the official name and Greg might get upset at me for calling it that. But hey, there we go. That's what it is. Oh, thank God.

Jake. All right, good. Guys, we're good. Jake's here. I was getting worried, dude. I was getting worried. Welcome. Yeah, so if you dug into any of that, you would realize that the first sentence there is exactly what broken science

is about is kind of educating people like Phil on the differences of predictive value and how those can be distorted with different models and different trials and such and studies. The part about Metfix being a money grab is fricking insanely laughable just due to the fact of how much money Greg has already poured into Broken Science to get it up to where it is right now. To think that it's a money grab, to think that it's even going to start to bring back enough money to, to, um, give him some return on that investment is again, Phil, go check out more stuff from, uh, from broken science because yeah, that comment pretty much explains it all. Um, okay. Great glassman can define fitness, but not

racism. What a stellar mind. I don't understand if this can define fitness, but not racism. What a stellar mind. I don't understand if this is sarcastic, but I guarantee you scanner Barkley, your definition of racism. If it's anything like the bullshit I've heard over the last four really more years than that, it's nothing more than a label to try to spin a narrative about an individual. So that would be focused on that label

rather than the merit of their conversation or the intentions of their acts. So I, can you imagine, can you imagine still saying that now? Geez. DC, I'm sorry, but Greg Glassman's obsession with the state of science is what killed CrossFit. How much money, time and brain space was spent on taking on coke?

Holy shit. I don't need to explain it to this audience. Can you believe that? Imagine being so behind on all this information that you think that that like going after the legislation part was a was like a detriment to CrossFit. God, it's and this is the thing too. It doesn't matter how much you say, it doesn't matter how much information this guy literally thinks that the science stuff and moving towards a healthcare and CrossFit health and the DDCs that Greg was doing is what killed CrossFit. Yeah, you're right, dude. It definitely

wasn't the investment into the CrossFit games and the runaway expenses that entailed that and the diminishing returns on the promotions that you got for the games as the affiliates that's crazy Wow At it unless you mean a hunter fitness in words Greg Glassman was not the first person to define ten components of fitness It's inappropriate to repeat this false rumor The ten components of fitness. Um, he talked about that being a dynamax thing from the people that got the wall balls. That is very, very clearly, uh, written. Is, are you kidding me?

Damn. I mean so much work to do. He may be the first person to become insanely rich from the definition. Dude! Random name! Okay, okay, okay. This is amazing. This is amazing.

We got to pause for a moment and just completely unfuck random name here. Okay, listen to this logic of thinking. He may not have been the first person that came up with the definition, but he was the first one that got insanely rich. How do you get insanely rich? You get insanely rich because you find something extremely valuable to a lot of fucking people.

So if somebody else came up with this first sighted in 1951, guess what? Steve jobs and invent a computer either dude, but he was the first one that was able to commercialize it, productize it, simplify it, make it for the masses and make it accessible. Are you going to go now until we well, Steve Jobs never invented a computer? Huh. Huh. Guys, Adele were doing that way, way sooner than him. No shit, dude. Are you? Guys,

sometimes, you guys, I start to lose hope on people's ability to actually think. Holy shit. That's so not trying to troll here. Oh, we know dude, we know you're not trying to, I studied this definition in my undergraduate exercise science degree back in the 1900s. Okay, the 1990s, sorry, 1900s, sounded a little, dude, that is so, this is the most terrible

thing. It wasn't until CrossFit started nearly a decade, decade later that the rest of the world learned about it. Dude, this guy, Oh, can we have just a moment of silence for random names? 71. Wow. Not trolling here. Just pointing out the facts. No freaking dude. Uh, methods also the heads to become an, uh, Oh yeah, this is great. Well, medfix also per, uh, uh, provide a list of, uh, performance enhancing drugs to become the elite athlete. Again, just more confusion, right? Just more, just straight up. People just don't even know what the conversation is about. Like dude, this is absurd and blatantly an obvious paid endorsement. Oh damn, Craig, that might be as bad as fucking random names take.

This is absurd and a blatantlyantly obvious obvious paid endorsement. We in many other affiliates are fully engaged in chronic disease, including nutrition coaching. The L1 still teaches nutrition for months. Greg's cohorts alluded to the end of the non compete, insinuating a competing service to CrossFit. Now it's a complimentary service. feeding service to CrossFit. Now it's a complementary service. Emily and her crew are essentially another HSN, RP strength, precision, nutrition, etc. All right, well, let's break this down. So this is absurd in a blatantly, obviously paid endorsement.

I would put anything on the fact that Hiller would most likely never take money for a video unless it was in the millions of dollars. I've been around him where he was discussing something about like, um, a video that he wanted to make. And Hiller was like, I think about doing this and this and this. And then it was a bunch of us inside of Airbnb, an Airbnb. So everybody started saying, Oh, we do this or do this or do this idea or do this, or you should make this in like one minute of that. And Hilar was like, Nope, I'm done. Shut up. And all of us were like, what? And he's like, I'm literally not making the video anymore. You guys just killed it for me. I don't want all these opinions. Like I'm not, I was just, and so it's kind of funny to think that you could like just pay him

for some sort of endorsement. He would probably make a video about you calling him to pay him to make a video well before he would ever take money to make a video. And that's why Hiller has the audience that he has. I mean, his YouTube channel is just continuing to explode. I mean, that has to do with a lot of his quality of videos he makes out and everything else. But I mean, it has a lot to do with the loyalty of his fan base. If you watch him and he posts something on Instagram and he's like, Hey, go over here and post the batter, go over here and do this, the response from the audience and community that Hiller has is crazy. They just like, they just mob and you do not get that kind of loyalty.

You do not get that kind of trust with an audience by doing paid endorsements. The other thing I want to say about this comment here is we and many other affiliates are fully engaged in the chronic disease. The only, yes, that is true. I'm very sure that is true. But the only thing I would say to that is the problem is, is that the entity at the top is not. The whole first 20 minutes of the show was talking about how CrossFit as HQ has over promised and under delivered on multiple occasions. But in the

case of the investigation with what was going on at the games. And then also too, where's the messaging from this? Where is it? I don't see it. If you just got involved with the CrossFit community, if someone just planted you here and you were a coach or an owner and you started fumbling around a bunch of stuff, how long would it take for you to figure out that this is the messaging and that there's an actual like vision and direction behind it if you were simply looking at CrossFit HQ for answers? And then to say that it's a Emily and her crew are essentially starting, uh, HSN RP strength, precision nutrition. Like I don't see any of them, um, doing lectures with Thomas Siegfried, Chris Palmer.

I don't see them working with, um, with, uh, um, all the other Matt braids, like everybody else that they bring into it. So, uh, uh, Seema Holtra, Jay Bhattacharya, like, no, the it, a soul, uh, a Seema ultra J but a charia, like no, the group of people that, uh, Greg could pull together and that Emily pulls together and that networking pool over there. And what could potentially happen now that Trump's in office with the relationship that Emily has with RFK and Greg has with RFK, this would be a mat like broken science in Metfix in the seminars and everything could be massive coming out of that.

So no, I don't. It's not bad take, um, off the carbs off the couch means ultra processed foods. A bowl of cereal shouldn't have 42 grams of carbs with 22 grams of added sugar. Exactly. Yes. And salty sal gets it because that whenever you do the off the carbs off the couch, everybody's like, I don't really eat many carbs. And then you start to explain that it's like processed foods and all of a sudden like, oh, yeah, okay. I thought you were just talking about like sweets or like, you know, cake or something. No. One of the things, non-existent media,

one of the things the non-existent media team around the sports side of CrossFit could have been, could have slash could be used better for is the focus on the lifestyle, nutrition, et cetera, rather than mostly athlete focused stories that are inspirational in their own way. Nearly all of those videos are on the physical workout side of the coin with little focus on the rest of the lifestyle changes. Simply take 50% of the physical workout glamor cuts, glamor cut out of those and focus on grandma, kids,

adaptive, et cetera, doing their meal plans, making sure they get to bed at a decent hour, saying no thank you to an offer of a beer or soda. A good media person could cut all those snippets in just as easily. I remember, oh shit, this is long, but yeah, I agree with you, Chris. You do have to show way more of the lifestyle stuff or you have to have it baked into there. So like simultaneously

when we had stuff like Road to the Games, which highlighted a lot of the athletes and made us develop relationships with them, we also had Killing the Fat Man series, um, and a lot of other stuff on, on nutrition and weight loss coming out at the same time. Now I would agree that if you were to put, put me in the CEO seat at like 2014 or 2016, I would have made sure that, um, our programming was more balanced in terms of media. If you look at it from the lens of like programming, you would have like, let's say, you know, 50, like if games media is strength biased, like CrossFit became way too strength biased. And if the lifestyle changes in the chronic disease part

of it was gymnastics, let's say, it would be like 30% gymnastics, 70% strength. And so what I would have done is just teeter that out a little bit more and just have it tip over into the chronic disease lifestyle, everyday member. I would have it favor that percentage over our CrossFit game stuff. CrossFit, the closest is maybe Dr. Mike with RP, but not really. Yeah. And not even because how many of them are doing two day in person seminars? So I'm not super familiar with all those programs, but I'm pretty sure none of them do a full two day lecture on it. Okay.

Last one here. So Metfix is basically what Greg wanted to do with CrossFit Health. CrossFit is Metfix is the what? Metfix is the why. Sounds good to me. And now we're kind of back there. Greg has been through hell with these companies suing. He reminds me of Trump. Greg was right the whole time. Greg's has videos over 10 years old of YouTube explaining diseases and quantitative and qualitative measures. Greg pushes CrossFit health and longevity. Remember, get off the couch, get off the carbs in case you didn't have time to watch the videos. Yeah, great point. Great point. Greg needs to be

reaching out to RFK to help him with this. Make America healthy again, advisory role. Well, guess what? Guess what? And then we have a pointless comment from Jeff Baco, who does nothing but troll everything. Matt Burns, they don't believe sugar is the issue. They believe in a dosage in total calories. Perfect segue into this little gem that I found here. Now this video here, they called it MetFit.

So they already got the name wrong, but I assume that'll kind of happen as people have it met fix met fit, whatever. So they fixed it in the title though. And this is from like it says CrossFit dietitian reacts. and this is from Prosper nutrition coaching and um this person that's coming up here uh um answers questions from the morning chalk up and now i'm guessing and you guys will let me know i'm guessing this is more or less like i thought she was going to start to break down some of the stuff that greg talks about or give a different opinion or something like that. And I was definitely looking for the everything in moderation. And we,

we got there, we got there. But, um, this is in no way like a Q and a about Metfix or like getting her take on it. This was 100% a, um, advertisement for her product. But this is essentially, so I'll bring it up here. And by the way, nothing against Ms. Jennifer here. I thought her pitch of her product was great. It just, I wouldn't have titled it this. This was a title to get my attention. It worked, but it may end up backfiring because

quickly you don't really go into anything and here's how i could tell uh hey well i'll play a little bit of this for being here yeah well thank you for doing this interview with me my pleasure so i know you've got another interview to get to. Let's just dive right into it. So I know that you've been involved in CrossFit or at least started CrossFit 16 years ago. You're a registered dietitian. You were a gym owner with your husband, CrossFit London, for how many years? He affiliated in 2006. So they've been around a long time. And anyways, there's this weird kind of introduction here.

Thank goodness for Jennifer, because at least she brought a lot more energy than Emily was willing to this interview And you also hear from the yeah. Yeah. Yeah, Matt nailed it again. Oh God Emily. I hate Greg beers. Yeah, exactly So I started to watch this and I was like listening to it and then I still finished off the majority of it But right here is where I realized this is just a pitch. And so I'm gonna, if I can, I'm gonna hold up a little example that I teach every nutrition client and we call this the iceberg of success and right at the top of my iceberg. Okay. So you know, when somebody busts out and it was sitting on her lap, a brochure

or a information packet on her program, um, and then immediately there was like a question addressed there about sugar. And then it immediately switches to a question, uh, not even a question, just like, Hey, let me answer this with my program here. And I think the same sentiment that Jennifer here is saying, we're going to pause it on a better picture of her, she deserves better than that. The same kind of idea that Jennifer is approaching this at with her icebergberg of Success and addressing like environment and addressing mindset and all that, all those types of things. It's interesting because although yes, all that, like it's all important, right?

But it doesn't need to take away from the fact that you just have to get the sugars and the ultra processed foods out of your diet. And I realized that just like with CrossFit, we say, hey, when you come in, you need to essentially start working out at a high intensity, functional movement at high intensity. But everybody that comes in isn't gonna be ready for your version of high intensity, right? Like there's a little caveat in there.

And that's saying you meet them at their psychological and physical capabilities of that day. And so that that's going to look completely different from for everybody. It's going to look completely different on a day to day basis as well. You know, how much sleep did you have? What was your eating? Like what's your stress level? Like what's your mood like? You know, how many days have you worked out before this? So when we come to the, but ultimately I'm moving them towards functional fitness performed at high intensity, right? Relevant relative tolerance.

And the same exact thing is going to happen with their nutrition. But we don't need to then say, hold on, stop everything. Stop telling them what not to eat, that's dangerous, we have to do this whole entire approach. And here's the deal, when you guys bring people into your gym and you expose them to constantly very high intensity functional movement, you don't say, hold on, we have to change this whole workout because I need to meet you where you're at, blah, blah, blah. No, what you do is you present the class workout and then based off that individual's needs, I just go over there and work with them on it to bring them

up to our ultimate goal. And I think that the disconnect there becomes when people think, Oh, well, if I just tell them, Hey, we're going to really, we got to cut the sugar out of diet. We got to cut the ultra processed foods out of your diet. We got to eliminate those. And like, they just think like, Oh, well, I'm going to go all the way over to We gotta cut the sugar out of your diet. We gotta cut the ultra processed foods out of your diet. We gotta eliminate those. And like they just think like, oh well I'm gonna go all the way over

to this other end of the spectrum and that's just gonna set me up to fail. Well then if that's the case, then why do so many people who don't look, you know like your average hardcore cross fitter, come into cross fit and over a period of time reach the ultimate goal of high intensity functional movement. They're able to do the movements. They're able to lift more weights. If I started to slow them way down right away and just

said, well, hey, that's not that obtainable for you to go that fast. That obtainable for you to get a strict pull-ups. It's not really obtainable or realistic for me to want you to have a body weight back squat because you know, most people, most people fall off. They don't get there. Why would you place a limitation on somebody that way? Right away. And especially when you're talking about psychological things. There for sure needs to be forgiveness. You for sure have to be patient with yourself and patient with your clients as you're working

with them towards their ultimate goal. But if I tell them right away, like, hey, if I start you off with this, this is just, nope, this is going to be more toxic than it is good. It's like, so your ultimate goal is too hard. It's too unachievable. It's too toxic. It's too whatever word you want to use there. So I'm going to go all the way over the other end of this, uh, spectrum here. It just makes, it makes no sense. And the reason why this narrative is being pushed quite a bit is because it's coming from the top. You're gonna hear it from the the FDA. You're gonna see it from the CDC. The big food

companies are regulating and processing that in benefiting from it. And then those state board tests that are done are gonna be based off of the regulators and the regulation that's put in place. So if they're saying XYZ is bad for you, then the people who are registered through those boards to uphold all those regulations and to know it the best aren't gonna go against what's being said there? so I you know, I don't It's weird because I don't disagree with people need to be Taking time and need to have some forgiveness and need to be able to build over a period of time

but I just completely disagree with with the whole notion of like well, we're not gonna really go after that ultimate goal because And it makes no sense. And by the way, that has nothing to do with Jennifer and her program. I'm sure it's great. And I'm sure it's helped a lot of people out. I was just using it as an example because typically when we see these types that are against the whole anti-sugar message, they're typically selling us something. They're typically selling us something. And if you look at even with like a lot of these programs and you saw, you see it on Hillers where you had that guy, Justin, I forget the name of his company, like it reminds me of CBD or CG, whatever. Like of course he's going to uphold what he's doing because he's selling that product.

And of course she's going to do it because she's selling the product and they want to try to attract some of the masses there. But at the end of the day, that's not as a trainer or as a gym owner. You need to know exactly where you need to bring get everybody and you cannot deviate from that. Just beat it like a drum. One of the comments is I was looking through somebody was like, Oh, Greg's been talking about the whole entire no sugar thing for like 20 years. Like he's still like a broken record. And it's like, yeah, because over that 20 years, it has only gotten worse.

It hasn't gotten better. So why would he change the messaging? And I, I, I get very skeptical of these like Cali and Casey means types because it's the line between individual clout and actual wanting the message just to be pushed. Meaning like, Hey, I don't care if it's me on Joe Rogan saying my message or if it's another person saying my message, as long as the message gets out there. I get nervous when it's like, Hey, I went on Joe Rogan and now my next three Instagram posts are how well I'm performing on Joe Rogan.

That's what I'm like, okay, that's a little odd, right? The other piece of that is whenever there's a big chase of it. And I'm picking on the means here a little bit. We're all behind their message 100%. But they also start to veer off a little bit as like what Greg says, like the microplastics or like the seed oils or like the chemicals and all of that is all that is extremely important as well too. But you want to really have something dialed in with like an action to it. And I'm a little skeptical of people that always try to start with that movement inside of government.

It always makes me think like, are you lobbyists or something? Like you're gonna be much more effective from a bottom up approach. I mean, you don't need any more examples than CrossFit, a global global brand that originally started that way. Jen, I fully agree as someone who is morbidly obese, had plenty of people telling me I didn't need to cut things out or it was understandable. I couldn't. I needed people to believe in me that I could. Very well said, Jen. Very, very well said.

And I think that that holds true in life and finance and the numbers that we put on the barbell, like you can't fluff everything and bend it, so that way it makes you feel more comfortable. Because that's how we all get into these problems in the first place. And so if I'm giving my person permission that I'm working with on dietary changes,

and they know they're just falling off, falling off, like when are you gonna, say the hard thing? Like, when are you just going to be like, Hey, how long are we going to do this cycle until you just die? Like at what, what point is, is it going to be enough? And so I, that messaging is important. And the more that we push people that shy away from it, it's just like, it's, it's just crazy. Because there's already so much of that ecosystem is already so much rounded corners and make it soft and make it comfortable. And, oh,

yeah, it's like, dude, when I come in, and we have a meeting like with, with staff, or even if we're at the gym, or even if I'm having like a meeting with like seven about stuff with the podcast, like the number one rule is, is like, don't bend the reality. So if I sit down and I go to my GM, if I talk to Albert, I'm like, hey, what are the what's the monthly churn this rate? How many in how many out do we have? And he goes, well, we have like five of them go out. But I think like two of them are going to come back in like they said they're going to get a punch card. And we've had three people come in they're not fully paid yet, but like oh, it's like no what the fuck now We have no idea what's going on in the business

So when I sit down, I'm like Elbert. What's the turn for this month? He's like we had four people leave and we only had two people come in. Okay, that's a problem We're at net negative two of a loss How do we fix it? And I'm not gonna sit over there and like start shaming or whatever. Oh, we got two. Well, it's like, no, okay. There's the situation. Now that we have the results, how do we change the inputs for a better result? And, um, if you don't, if you don't have those hard conversations and you don't face the, the, uh, the reality

of the situation head on, you could really easily bend your reality and kind of fudge your numbers and stuff to bankruptcy, to morbid obesity. I mean, name your thing, but that's typically how it goes is these justifications for not doing the right thing. And then it leads to a shit result. And then long term you're worse off than before you even ever started to die or make change. So that's kind of my stance. And whenever we do the nutrition challenge every year at the gym in January that Grace puts on,

last year we had like 70 people, 75 people, I think, join in total. And it's funny because I will come on like we do lives now that more people are subscribed to the channel, you guys might see it when we might switch the channel that we do them on. But whenever we come on, like Grace is always like a little bit nicer to everybody. And I'm like, look, you're screwing up everything from your team because you can't not drink a beer for a week. Like stop it. You're better than that. You're stronger than that. Why are you giving me up? Why are you accepting less in your life?

Who's setting your fucking standard? Set a commitment and hold to it. Stop it. You spent your whole life. Justifying all the bullshit you've been doing. Spend these next seven days justifying that you can be the person that you want to be. That's more or less what I get off on. Not like, it's okay, we'll try better next time.

Well, fuck, you've been trying better for the last 40 years and now you need a seatbelt extender. How many more years are we gonna try? Fires me up. We're all capable of so much more than we do. And we're all great salespeople. We're great salespeople. You sell yourself on why you can't achieve shit in life every single day.

So do I. I'll sell myself on excuses easily. Sometimes it's just easier than selling yourself on the dream But at the end of the day, you're creating your own narrative. You're creating your own story and So it's up to you on if you're actually gonna fall through with it and the more fucking soft people you get around you The more you fucking make it make make excuses for your situation I was going to but you know, but you know, but you know

Life's fucking over fast We live in such a great time period like it's so easy to win. It's so easy to win these days You got the internet. I mean fuck you just saw the thing with Chris Cooper You got the internet. I mean fuck you just saw the thing with Chris Cooper What was that metric 20 you could increase your your revenue by 22% if you just picked up the phone Man So that I think that's why I mean obviously I got a little chip on my shoulder I feel some type of way about that mindset And maybe because that's I'm personally combating against it every single day

Like we all are right the decision for comfort The decision to justify why I didn't really live up to everything I could have today Sometimes it's easier than just faking the music uh cold calls can work Yeah, they suck though Ain't that the truth? Oh cold damn it Susie. You're making me stick to my nutrition this week crazy how that works, right a seatbelt extender You know, it's true

Terrell I love Laura Hathaway, but why does she seem exiled from us, from the US CrossFit fam? Because she fucking just acts like a bitch, dude. I'll say it. That's why. She's got this, if it's not, it comes off as like a holier than thou. I don't want to talk to the media. I'm just doing my own thing.

All right, then just be fucking grumpy somewhere else. And guess what? Nobody cares. And you'll win and nobody will still care. This is a relationship business. If the last couple of years didn't show you that, especially as an athlete, then nothing will. The sport isn't big enough to have like Frazier's or, um, T as all the time

where they just win so much that they locked themselves up in this ivory tower. And they hope, well, everybody's going to care about me because I'm at the top. That's true. Did I say Hathaway? I probably did that was an old member. She's actually really um nice she's not bitchy at all. Horrbath. It's true you saw the way that she treated Savan and shit and that funny at first it was a funny game but then at the at the end of day I was like man. I don't even think she's joking anymore. I just think that's who she is That's terrible take on her part because guess what half like 50% of the audience only cares about you now in Three years when you're done competing nobody will care

I mean look how much like Frazier's tried to stay relevant in the space because he's still got something to spend or something to sell. And it's tough. It's tough, especially if you don't have the relationship. And then you look at somebody like Rich Froning, who's been relevant for a long time outside of his winning streaks. And it's because he's built relationships with a ton of people in this space and continues to do so. Media is necessary, whether you like it or not, it's necessary and whatever. But you know, that's why, that's why Terrell, she might seem like it's being pushed out because she's just, she's just hard to approach. She's unapproachable.

She's unapproachable. She's turned off. Her attitude turns off as like I'm better than you. Whatever. Fuck it. No one wants to know. Okay. You do. You do thrusters fast. Guys, you do thrusters fast and you snatch heavy. Give everything to the audience that actually gives a shit about that because the audience that gives a shit about that is really really really small You're not playing in the NFL you're doing butterfly pull-ups and handstand walks Give everything to your audience build relationships with them go that extra mile That's how you get the frowning effect That's that's how you how you just have people that want to show up to your space other coaches all that

That's how he's able to get to you to build over all these years. You don't do that shit Well You know She tried to break your dick off. Dude. I got the exercise a dog. Go ahead. You could try Shit's like a steel pole Okol rations relationships are key are the key for most things in life There is nothing you want in life nothing

Least materialistic career, outside of spiritual stuff. There is nothing you want in life that doesn't have another human being attached to it that'll make or break you getting it. Think about it. Now, a lot of that is on your own merit of your work and you establishing relationships, of course, but at the end of the day, it's always going to be relationships. She makes you, she make you feel small in bed, humiliation seems her... Riley, has anyone in the Sevan Media Empire used the exerciser yet? Oh yeah.

Media Empire use the exerciser yet? Oh, yeah. I mean, not me personally, but Jenny. Hi. Jumped right in when you read that comment. Yeah, pretty, pretty, pretty, pretty, pretty much sums it up. The more you cold call it, the better you get. Isn't that the truth? The more you do anything, the better you get. Man. I think we're I think we're probably good. I was like going back and forth the last two weeks of my shows have just been weird because we had the election party last Tuesday and I knew that was going to be like eight hours plus whatever the case may be. Right. And then, um, and then we had the show with Chris Cooper today that I was excited to be

on to kind of go through some of that data and, and, and it's always a good time to talk to Chris. So I like, wasn't going to do this one. And then I was the show with Chris Cooper today that I was excited to be on to kind of go through some of that data And and and it's always a good time to talk to Chris So I like wasn't gonna do this one and then I was like shit. All right So I ended up doing both of them in the week and then Needless to say just wanted to come on here rant Hang out rant Lauren that's why there's already more love for Gabby than Laura. Yeah It's all about relationships. It's all about connections.

Uh, Mason startup rich feels more relevant right now than Frazier. He is, he is a hundred percent. And that's why. So hopefully we, uh, hear from CrossFit HQ this week. I'm just, here's the reason why I want to hear from them. I don't really care either way, right? Like, it just doesn't matter to me either way. We already know the investigation is what the investigation is.

But I'm just, I'm just curious as to how the whole thing plays out in the ecosystem like once they announce stuff because you know how it goes everybody wants change and Then they get the change and they're like damn. I wanted a quarter not a dime like well Careful what you ask for Careful what you ask for. Careful what you ask for. Uh, Christine young, Laura created the hate. Yeah, she did it just by being closed off.

Like this, this, uh, community of crossfitters and especially when it comes to the sports side of stuff, cause think about it, you guys all inside of your gyms, like if you take an average class, let's just say there's 10 people in your class at your gym and you were like, Hey, how many of you guys watched like the rogue stuff or how many of you guys are relevant, like up to speed on what's going on with the CrossFit games? I think you'd be pretty, pretty a hard press to find like a bunch of people that are like, Oh, we all know about it. And we all, we all study up on it inside the affiliates. So if you think about, if you think about how small the pool is already, and it doesn't even reach everybody in our own ecosystem, then you have to really

treat it just like this tiny little audience, uh, which is a great opportunity. I mean, look at what it's done for us at the seven podcasts, right? Um, so if you treat it that way and you really come in and want to contribute and be a part of the community and be involved, uh, it's a great place to be in because it's small enough to where everybody kind of knows each other. And with relative little time, you know, a handful of years or something like that, you, um, you might end up, you know, being at the top, uh, top of the community or real go getter or a real, a real idol in the community.

Um, as far as like meaning like an athlete could be right but if you don't the flip side of that comes just as fast because again it's a small community it's a small tight-knit group of people like it's like if you were to take I don't know how many Instagram followers Laura has let's just say she has a hundred thousand for easy math here I'd be willing to bet that a small percentage of a hundred thousand really keep up to date like on all her competitions and everything else what's going on so I Just think that um

Jeremy damn Horvath is the Hillary Clinton of the CrossFit space shit Troy Martin I'm not seeing messages in chat again, probably because you're watching this with like two other people on my channel where it saves over there. But the majority of people are here on the 7-Pot, I guess. So, yeah, there's the lesson of the day.

Under promise, over deliver, and treat every relationship as it's the most important one because you never know who you're talking to on the other end of that. Uh, Natalie Fleming Laura's attitude also changed once Gabby was out. Laura knew she was in trouble and then all of a sudden she was happy. Yeah. Oh yeah. You know that, you know how that works.

You know. All right, guys. Thanks for hanging out for the hour. YouTube screwed me again. No notice. Sorry, Troy. I appreciate you guys coming on hanging out. I promise next week I will be getting some more information together.

We will be packing these shows with a bunch of cool stuff again. I got a couple of cool guests line up that I'm going gonna bring on to like chat with here and stuff like that, too So we'll be doing some cool stuff in the weeks to come Thanks for hanging out. You guys have a great day stick to your fucking diet. Don't be a bitch. You're better than that Alright, you're better than that set a high standard and stick to it. Damn it. You could do it. You deserve it You want to talk about self love. Stay true to your commitments. Get better, study, learn, acquire skills and never settle for less.