The Sevan Podcast - The ONE ⭐️ CrossFit Coach | Souza's Show

Episode Date: November 6, 2024

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Oh, man. Still a great intro song. Something about a little keyboard and some bass. Augustus, what's up? Susa is the one star coach. I hope not. Super star. That's right, Kenneth.

You guys pumped up for the election watch party. I almost didn't do this show today. Cause I was thinking, I was like, all right, we're going to be on for like, I don't know, six hours or something straight. And so I was like, okay, I just won't do the show. I'll coach morning classes and then just gear up to be on for tonight. But uh, I don't know, peer pressure, man. It could be a positive thing.

When I told that to Sevan, he was kind of like, oh, okay. I didn't really say anything. And then I saw this morning he went live and still did his show for like almost three hours, even though he was going to be on all afternoon. So I was like, all right, shit. Guess we'll do the show. So we're going to take a look at a CrossFit trainings, new YouTube channel. I still for the life of me cannot figure out why they decided to separate it from the main channel.

I don't know. I don't know what it is. Um, I guess this, I forgot this. I had this in the background and when you said my name it scared me I've done that like shows you're gonna watch so you just kind of click it and you have it on and like you're doing other Stuff and all of a sudden it starts playing and you're like who the hell is in my oh, it's the show What's up? That's how I just get people's attention Slater good afternoon

Classic picture with rich phoning. We're gonna talk a little bit about rich phoning on Hiller's Instagram They did the podcast on the election stuff. I think he'll be part of, uh, our special guests stopping by this evening. I don't know if I supposed to say that, but we got a bunch of cool, cool people lined up. Hopefully they'll all make it through. They'll be jumping on for like 20 minutes out of time jumping off. I'm sure Sevan already gave you the breakdown. Oh, shoot.

I hit the actual gym, but Judy Reed. Oh snap girl. The new icon photo, Minnie mouse. Dig gym. Judy Reed. Oh snap girl. The new icon photo. Minnie Mouse. Dig it. You're looking fit. Hi Judy. Um, if it makes sense, do the opposite.

CrossFit HQ. Allegedly, Dick is the biggest guest of the night. Dude. I hope so. Um, what about senior rich senior? That would be sick. Okay. So let's take a peek over here.

We got the CrossFit training, uh, new YouTube channel. Again, I was saying like, listen, I don't, um, you know, know everything that goes on behind the scenes, but I just don't know why you would have a channel that has millions of millions. Well, 1.4, 1.3 million subscribers on the main CrossFit YouTube channel. And rather than pumping both channels, I mean, rather than pumping one channel at the same time with both kind of strategies that they're using, which is like the stories inside the

affiliates accompanied with a bunch of the coaching stuff, like I don't understand why you wouldn't want that to intersect right there in that channel. Because if I'm coming to that channel because my friend shared a story with me or something and I don't know about CrossFit yet. Um, and I'm just maybe I've heard about it, but I'm not familiarized with it. And then they send me that video to watch on CrossFit's YouTube channel. And I'm like, Oh dude, that was great. And then following right up behind that is some sort of great video on like coaching

or something. So it's like, you brought me there for this story that my friend wanted me to listen to. And then I kind of poked around on the channel and realized, oh, wow, there's a bunch of stuff in coaching in here and this is the standards and this is the difference between some of the CrossFit gyms and the, and, um, you know, the other offerings that are out there, the other group fitness style classes, and that could have made a big difference. I, you know, and again, like I said, I don't know why they decided to separate it.

Maybe there's something else that I don't know about that maybe they had, but regardless, the channel is still growing a little bit here. It's almost at 10,000 subscribers. I know, uh, Hiller definitely pumps some life into that. Um, and then they dumped a crap load of these like movement demos in. And I wonder if the strategy there, cause they like uploaded these, I think like all in like one day, yeah, just a ton of them. And maybe the strategy with there was just to try to own the SEO with these

searches, but like I would have put CrossFit in every single one of these titles too. So like this one has it, ScorpionSetch-CrossFitMovementDemo. Like at some, oh, some of them have it, but some of them don't. Oh, quality control y'all. Where's my button? Quality control. Um, yeah, they should say CrossFit in every single one of them. Every single one of them. And then don't, why would you put all that one time you guys could have easily stretch this out over a period of time, but maybe it was just to try to like own the SEO or just push a ton of content to that channel.

So anyways, their live stuff though, has been has been DC. I don't know how you guys watched any of it. They started off with the bang here. We got Denise Thomas, Nicole Carroll. Um, they just talked about CrossFit coaching then and now some good nuggets in there. Uh, the one with Stefan Roche and, um, Josh Everett, man, that one could have been great because I really liked seven. Um, but the internet was so bad and trust me, I know about that.

I know how that is. Um, when you have choppy internet, it sucks to try to push through those shows, but Natalie, what's up. Hi, welcome. Um, moves the needle. I led. Yeah. Yeah.

Yeah. Rich phoning is definitely a needle mover. The last of the needle movers, if you will, a lead. Yeah. Yeah. Yeah rich fronting is definitely a needle mover the last of the needle movers if you will Harvest CrossFit, maybe it's a play to keep us affiliated like look at this cool value We're adding not realizing it doesn't add any value at all for low IQ affiliates like me Yeah, I think they're struggling a little bit to figure out what they could offer to the affiliates. And, um, you could tell there's a little bit of a structure, a struggle there because a lot of it is asking the affiliates what they want and to a certain degree that is true, you're going to want to do that just to like know your audience.

Um, we're going to look at a post that Andrew Hiller put up on his Instagram recently and he talked about like doing what's best for the viewer Making it good for the viewer in terms of like YouTube's and creating content and I think that's something that they're struggling with I don't think they know how to add the value So they're going back and asking a bunch of affiliate owners. Like what do they want to see? Then of course, you're gonna get this barrage of different answers and now we're trying to see them you know keep keep up with that or catch up with that.

And the problem with, uh, going down that path is like, number one, you're not carving your own direction and you're not, you know, charging by your own leadership, you're kind of taking a poll and then reacting. And then that's always tough because you're never going to please anybody. So then the crowd might change your mind or it might, they might seem that way. And then you're like, shit, we did all this work, but it didn't really go over that well and, and you're just pretty much a, uh, a dog chasing its tail at that point, but needless to say, um, it is cool that they are doing some live stuff in

here and just to actually hear them talk, um, in general, I mean, since the, since the games, the whole CrossFit ecosystem coming out of HQ has just gone completely dark. Like if somebody inside CrossFit HQ would have like testified at like a Clinton thing, I would assume they all deleted themselves on accident, right? Like it's all just like gone. It's like what happened? But it is cool to see a lot of these people pop up in these lives and different things here. So we'll kind of keep our eye up in these lives and different things here.

So we'll kind of keep our eye on that and review that as it develops or continues to grow. But one thing I wanted to actually here, let's start with this. Actually, we'll give a plug right here first. Okay, so we have, oh, shit, what am I thinking? Right here. If you guys haven't checked this out, I'm really excited, uh, for Jenny. I'm really excited for these, um, updates that she's doing. Hi, Elizabeth. Hope you're doing well. Um, she's been absolutely crushing it with these. She's been crushing it.

Jeffrey, what's up, man? Welcome to the show. Um, these little updates are great. I, I love them too, because I literally listened to him. She's on a different time zone. These are usually uploaded like right as I'm getting up or getting moving around in the mornings. And it's great because I throw them on there typically between that, like eight to 15 minute timeframe, six to 15 minute timeframe. And it's perfect because I'll just throw it on and I get caught up on everything that's going on in the space.

And Jenny does a great job at delivering it. I'm super excited that she agreed to post these here and we'll continue to support her. I think her role will continue to grow with here at the 7-on Podcast. I would love to see her in the mix at a CrossFit Update show, just to see how all the guys react, maybe have her smack around Taylor a little bit and stuff. Um, it would just be a cool, cool dynamic. So hopefully she'll keep crushing it and keep doing the thing and we'll keep watching, uh, her evolve over time, which would be fun. So go check them out.

If you haven't seen them, you probably have cause they're crushing, but in case you have not. Okay. Now we'll, now we'll cruise on over a Judy Reed. She's killing it. Perfect for this and every channel. I could not agree more. I could not agree more.

I think her, um, her voice is great, uh, on our platform and with what we're offering here. Okay. So we got Andrew Hiller's Instagram, the place to be where it all goes down. Apparently, um, we got a, his clip here from Rich Froning. So we'll listen to, to this for a moment and then we'll go over to the other post here and then we'll tie it into why, uh, you don't want to be a one-star coach and what that means. Okay. Here we go. Maybe know about what's going on the cross for world right now. No idea. I'm hearing

rumblings and I hope it's rumblings. I just don't know the word. The rumblings are incorrect because the rumblings I'm hearing is basically might be the nail in the coffin. Yeah. We won't speak too much on it but I'm not seeing anything from them. That's the thing. It went dark completely. It's a terrible strategy. It's a terrible, horrible, miserable strategy. It never works out well. What do we know about what's going on the cross for world right now? No idea. I'm hearing rumbling. Yeah. So the same rumblings that we're all hearing about the online season.

And what do you guys think? Rich basically said that would be the nail in the coffin. Do you think that moving the whole thing online would kind of capsize the ship in terms of the sport? I don't know. I don't know if it would. It really depends on how they format it and it really depends on the judging and how that goes with video submissions and all that. I'm gonna bring up this here. Oh, not that. Oh, thank goodness. I like clicked and it like brings up my text on the screen but you guys can't see him because it's only screen sharing

Okay It's only screen sharing the window not I mean the the chrome window not my whole entire screen So looking for that number this from Andrew Hiller. It looks like this was a post he put on X See how I call that X and not Twitter. I'm evolving. I'm evolving The number one rule I have followed when creating videos has been to give the people what they want. Another way to say this is keep the viewer in mind. I do the best I can so that you want to watch. I wonder if CrossFit ever considers the viewer. I'm looking at you potential online season. One thing too that if you follow

Andrew closely, you know this, but if you're just kind of on the outside looking Um, one thing too, that if you follow Andrew closely, you know this, but if you're just kind of on the outside looking in, um, one thing he doesn't get enough credit for is how strategic he is in his videos and how much he actually puts into like optimizing certain things, understanding attention span, how he has two storylines going and we'll jump back and forth to keep the viewers engaged. Like it's, it's very intentional, um, in his videos. And it's been cool to watch him continue to evolve and grow over the years. Uh, but he's absolutely right. Like you have to create content. I mean, it's the same with the business, right? And that's why we'll move, we'll move on into that conversation soon here. But if you're not

thinking about the person that's in front of you, if you're not thinking about what's best for your customer, what's best for your viewer, and really keeping that top of mind when you're doing certain initiatives or certain things, then it's really easy. It's really easy just to suck. And then it creates something that nobody wants to watch. So if you're keeping top of mind, like what, what it is that your viewer wants, what it is that your customer wants, um, it's usually as a, as it has a good outcome, if you're focused on how much could I extract from this or what can we gain from it, or there's some other ulterior motive, that's typically when you see things start to go South, uh, Kenneth, the lap, one might say he's calculated

and referring to Andrew Hiller and I would agree. Andrew then says in the next X, this can also apply to the $1,500 yearly affiliate bump. Is there a long term play for that to benefit the viewer? And he put that in quotation marks because he's talking about benefit of the affiliate owner. And then he put, I'd guess not. And then, uh, the barbell spin, sir, Brian spin from the barbell spin chimes in here. And he says, maybe this means they will require all video submissions to be public.

To be public. And so I want to kind of use this as our jump off for the, um, the one star coach So I want to kind of use this as our jump off for the, um, the one star coach conversation, because if they move the whole competition season online, what do you guys think, do you think that that should be done in a public arena for the ones that'll let's say moving on? Right. So, um, maybe from the quarter fire call qualifiers to semi-finals, and then of course the semi-finals to the games, Like all those videos need to be posted public.

What do you guys think about that? Do you think that's necessary? Do you think it's good for a free and fair competition? Or what do you guys think about that? I was distracted by these comments here because this uh, this show is on Seve's in math. I was confused why I couldn't see everybody's chat. And then she realized that she was online. Yeah.

They all saved to my channel. They go live at the same time. And then sometimes I'm listed, um, Jenny, what's up? I just gave you a plug. You've been doing awesome. Keep it up. Keep it up. And so one of the critical things, uh, as a coach, right.

And now we're going to transition from the online season and Jethro definitely thinks it should all be public videos. And the reason, uh, why I want to go with that, the plug Trish, what's up and talk about the being on display or having your videos in publicly. You'll definitely have some athletes that will give some push back to that. Um, they'll be like, Hey, sometimes it's different at the gym. I don't want to open myself up to that criticism, whatever the case may be. Uh, but if you think about it in terms of your coaching, what happens if you're

coaching a class and that has to be displayed on public video for everybody to see. The question that I have for you is, would you be proud of that hour that you taught? Or would you look at that and say, wow, now that I'm watching it back, I could have done a lot better or shit. I am kind of ashamed at the way that I coach that class, or again, jumping back to the online qualifier submissions. Oh, I'm kind of embarrassed by the way that I moved in that workout. I was rushing and you know, now that I'm watching it back, I

could have moved a little bit better. I could have made the standards better. So in terms of like coaching a class, I always think that if you're not number one, the first and foremost thing, if you're not building other relationship with the people that are in front of you, meaning knowing what they do, knowing what's going on in their lives, knowing, um, you know, their spouses, whatever the, the other people that they know in the gym, like just getting involved in building a relationship with them, you're never going to actually be able to coach them in the longterm.

Uh, and I cannot, um, over overstate that when I see coaches, especially newer coaches, they come in and they'll get somebody new in front of them. And let's say you have, uh, for this example, let's say you have clean injury and I'll use this cause this happened, uh, with us last night, uh, at the gym. You want to give them, if they're especially the brand new, you want to give them an experience where yes, they felt like they were coached, but yes, you also felt like you made a connection with them and they got some wins. And typically when you come into a CrossFit gym, like a newer coach, especially, we'll

just start blasting out all these cues or we'll start to go all this thing and really, you know, overcomplicate shit or talk way too much because they want to feel like they're doing a good job. And if somebody were watching them, they'd be like, Hey, did you properly teach that clean and jerk? And that way they're like, Oh, I hit all these points watching them, they'd be like, Hey, did you properly teach that clean injury? And that way they're like, Oh, I hit all these points. I did all my progressions. I built everything up. And what ends up happening is typically that person that you're in front of.

Now you have no idea about them. You don't know what they've done in the past. I mean, hopefully you've done the minimum of ask them if they have any injuries before they stepped out onto the floor, but if you spent all that time going over all the details of the clean and jerk and giving them all your cues, you don't know anything about them. And they just leave confused. And typically what happens is, and I've heard this a lot throughout the years of

coaching is like, Oh yeah, I just didn't, I don't think it was for me. Like it was really complicated. There was a lot of instruction. Like I wasn't getting it. Like my body couldn't move that way. Whatever it's trouble with the front rack position or something. And so if you turn that on a Ted and say, Hey, I'm actually going to give you far less cues on day, on, on the first day in, I'm actually going to ask you way more

questions about what type of fitness you've done, what you've done in the past, how that's worked out, what you've liked about certain things, what you haven't, you know, are you new to the area, that whole kind of general getting to know you, and I'm going to simplify down that clean and jerk as, as easy as I can make it. So for this new individual, if they're brand new, that might be a position one from the hip, hang clean, you know, muscle clean, and then a push press or a strict press, if they have some abilities and limitations, uh, going overhead. Right.

So number one, a lot easier to coach. I could get them moving a lot better by simplifying down that movement. I could spend more time interacting with them as a person in they're going to feel like they understood it. And then I'll even layer on like, you know, Hey, the elbows, elbows, and then they get it on one rep or something. And I'm like celebrating the hell of them. Like, dude, you got it.

Look at you. You're like a pro now, you know, making little jokes or whatever the case. But that way when they leave or they're, they're finished with that lift, they're like, okay, cool. I, I understood it. I was able to practice it. Maybe they moved well enough to, you could get a little bit of weight on the bar. Maybe they started to get good enough at it to where you could even layer in one

more queue if it seemed appropriate. But at the end there, they're going to feel like they accomplished something, they're going to feel like they got it and you're going to know them more as a person as they, as they walk out. And when we try to jump too quickly to overcomplicating things for the showcase of, Hey, look how much I know as a coach, or I need to hit all these points of performance because if somebody else were looking at me from the outside in, they would probably say and be like, Hey, it was clean and jerk. And you only taught them, you know, muscle clean and strict press.

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That's BetterHelp, H-E-L-P dot com. Metrolinx and Crosslinx are reminding everyone to be careful as Eglinton-Crosstown LRT train testing is in progress. Please be alert as trains can pass at any time on the tracks. Remember to follow all traffic signals. Be careful along our tracks and only make left turns where it's safe to do so. Be alert, be aware aware and stay safe. And I'm here to tell you that's okay. And, um, if you missed it, there was a great, um, a great bit in here that Chuck Carlswell did from the CrossFit training, uh, YouTube channel, which I'm going to

play now and, um, uh, Kevin O'Connor here. I think he's coached like close to, if not the most L one seminars out of everybody else on staff. Um, and then Chuck has to be real close behind. Uh, I'm a huge fan of Chuck. Um, I wish he would do more of these podcasts, but I know he's, uh, I know he doesn't really like to be on the internet and all this other stuff. So I'm really thankful that he did this.

Um, he did this piece here, but there's a specific nugget in here that I want to talk about, uh, right after he goes. So I'll let, I'll let, uh, Mr. Chuck cause we'll go. Um, Eric is going to set up the question. Um, you know, can we discuss the impact of establishing the strong community outreach beyond the walls of the gym? So basically how can we build a broader community outside the walls of the gym? So basically, how can we build a broader community

outside the walls of the gym? Yeah, and so here's the, you know, I have said quite often that I think every CrossFit gym has within its walls, the people or the person or the relationship that is one or two away from everything that they need. And oftentimes what we don't do is we don't leverage those. We don't explore those other options.

So I think there's two things that are happening there. Number one, you've got to recognize it would help you if you knew who your clients were, what they did for a living, what industries they were in, and you and your team go and support what's happening there. Like that's an easy way to grow. I mean, if you've got somebody who is a firefighter there, why couldn't you go and support the firefighters at their day? You've got school teachers and maybe a field day happens.

Why couldn't the gym go there and help with the field day and be a part of that? And so I think just, I think it's a lot easier than, than people make it out to be. You just got to find a void in the community and go fill it. And if you find that void, go fill it. You instantly earn more credibility in your community, especially if you do a dang good job with it. So that would be mine. I don't know.

Do you have anything to help them out? Okay. I cannot reiterate what he had said enough. And of course I give them crap about the internet being choppy. And then as soon as I play something, mine's choppy. So what Chuck said there is super important. If you're investing in your people, like we just had the discussion of, and you learn more about what they do, you're able to definitely jump in and add some sort of value there for what you bring

to the table. And I could not tell you what this has done for me and my affiliate on a personal level. I have gone to multiple corporations and done little like bootcamp things locally because one of my members worked there or I was able to get in with that. Chris G. What what's up Dean? Um, that had, that has been huge. The whole firefighter thing has come from exactly what Chuck said, getting invested, learning more about, Hey, what do you guys do for this? You know, I get a couple of firefighters and I start asking some questions.

I start volunteering my time. Like, Hey, when you guys do your next, like whatever, how about if I come in, like lead a little warmup for it or lead some stretches and people are typically always open to that. Now with the teachers and different things like that, you could go and offer, which is a little different. If you're getting onto a school campus, I can understand this little red tape there, but typically you could get onto a school campus.

You could run a little like bootcamp class with the kids, or I've actually done it with the teachers. So I've gone and I've worked with the teacher and a principal and I was like, Hey, let's show the teachers like how to move and how they can apply this with some of their kids and I'll come in. We'll do this little mini workout and we'll come in and I'll give a little a five minute lecture. Right.

Um, can I warm up your hoses from Trish here? A perfect example. I mean, who doesn't want their hose warm up? Um, Trish, you had another great, um, you had another great comment up here. Uh, Trish, I think for the first three weeks, you were just trying to get them to come back. Well said. I mean, you could sum up all my jibber jabber into that exact line.

And one of the things that we always talk about when we, when I have new people coming back in is typically I'll tell them, Hey, for your first 10 classes, when you're coming in, you're doing nothing, but just, just having a good time. I want you to be successful in all 10 of your first classes. I want you to leave here thinking, Oh, next time I could do more. Next time I could go a little faster. Next time I could do the full five rounds. Next time I could add some more weight.

That's also going to keep them engaged and excited about coming back. Um, and so what Chuck was saying there is like a lot of times we are one relationship away from that changing everything or one or two connections away from it being a, a big change in your, in your gym, whether you find somebody, then you find out, Oh wow, you're in charge of the local youth soccer thing. And then now you have a whole entire in, and you're able to, you know, bring a bunch of these kids in and start some youth program or whatever the case may be. But if you're not investing in your people and getting to know them and what they do and, and, and all these other

things inside of your community, you're never going to be able to start expanding outside of those walls. And so that's why it's a twofold. It's, it's not only is it important for you to invest in that person when they first come in just to make them feel welcome. So you can get a law, a member that's going to be, um, engaged for a longer period of time. But on top of that, you never ever know what they do and who they'll connect you with and everything else. And we have a really unique opportunity as a, an affiliate because most people get like

obsessed with their affiliates. They're like, it's their second place. Like if you guys have watched, I've done four or five watch party now for the affiliate, um, video contest and every single one bunch out of the five, every person that's in there is like, this is my safe space. This is my, it's a home away from home. This is where I love to spend time with. This is my people. And those people all want to share what they do and why they enjoy it so much. And they want to share their gym. And so if you open up those conversations and you just start volunteering, I

mean, I've had people that are, um, baseball coaches. Hey, I, you know, I'm, I'm the head coach of this little league. Awesome. Like, have you done anything for their shoulder health? No, we have it. Cool. What if I ran a little warmup with them? When's the next day? It's a Saturday at eight. Cool. I'll come down and bring the bands.

I'll run a little shoulder warmups. We'll get their shoulders fired up. And then guess what? I'm going to have a little conversation with the parents about, Hey, these are some healthier snacks you can kind of bring in for your kids next time or whatever. You know what I mean? You got to feel it out. But typically if you show up and you, you give your expertise and you contribute to that, um, to whatever it is that you're, that you're wanting to, whether that's the fire department, whether that's helping somebody warm up, whether that's giving some sort of nutrition lecture or whatever, the more you do that, establishes expertise in your local market.

And it starts to open up the doors to all sorts of, uh, ways you can engage with your community outside of the walls of your gym. So often we get just stuck inside of there. And I will tell you that majority of the bigger contracts and the bigger money that I've come that have come into the affiliate that's allowed me to reinvest in my affiliate have come from outside of those walls, but they've all started with relationships with people inside of them. I don't think I made a single dollar outside of my affiliate without the help of one of my members that are already in there, they're, they're, they're your biggest and people say it all the time.

Oh, yeah. People are your biggest asset. I'm telling you those relationships that you're fostering inside the gym are going to really make a break, um, your future networking 101. That's right. Barry McConner. That's right. Uh, and it's so easy.

The networking portion is so easy because you're the one in charge. You're in front of the room. You're okay to ask them questions. They leave all high off endorphins after they hit the workout and they got a good sweat in, right? Like there's, you have the wind at your back in terms of networking, networking with your members. And I just, a lot of times I just don't see people take advantage of it,

especially, especially if you are a coach trying to make your way. So many times coaches think that the only way that they're going to make, you know, livable money or a career is by elevating to an affiliate owner. And they don't even realize that when you go to elevate to an affiliate owner, you actually aren't even a coach anymore. You're a business owner. So many of your roles change. And I think that if you're able to establish, like Bernie said, the

networking one-on-one inside the gym, inside the people that you're already coaching and continue to invest in those relationships and seek opportunities within those relationships, you'd be surprised, um, Natalie, I hosted a class for girl scout group to get a fitness badge and they loved it. And the Scout leader said more than half of them want to sign up for CrossFit. Oh, right. Now, if you really want to get fancy with it, you already have some marketing materials and a cool offer for everybody that's in there. So that way, when you bring the Girl Scout, um, in, you could be like, Hey, check it out. Everybody leaving here. Here's a card. Come back.

You guys all get a free class on the next one or 20% off of this or whatever the case may be of how Okay. Check it out. Everybody leaving here. Here's a card. Come back. You guys all get a free class on the next one or 20% off of this or whatever the case may be of how you can bring people into your gym. And it's a limited offer just for this group here and you utilize it within a month or something. And now not only have you shown the value, you've shown up and contributed, but you've given them some sort of cool offer and incentive to get them into the door. And that's how that works. Uh, CrossFit janitor in babysitter.

Interesting. Uh, elevate to personal training is the way I mean, could not agree more Mason, like people that are really great trainers, um, that want to have elevation, but want to stay on the coaching floor, like don't want to have to worry about finances and marketing and all this other stuff that comes with, uh, moving from coach to owner, like personal training and finding other contracts outside of the walls of the gym could easily grow you as a coach, even here in California, everything's crazy, more expensive, a livable wage of a hundred thousand a year or more.

And there's just so many opportunities out there, especially now that everybody's super health focused, it seems right. Which is good for us. It'd be even better if we had a shitload of a media out for it. And so as we go back, oh yeah, see now to the kill it. Yeah. We gave them a free week trial in our kids program. For sure.

Boom. That's how you do it. That's how you do it. Getting tons of texts. We're going to have a super short show this time too, guys, because, uh, I got to get back to the gym here and coach myself. So once you're able to build the relationship, uh, with the people in front of you and, um,

you're invested in them and they know it and you establish that trust coaching them and being able to give feedback on their movement and stuff, it just becomes so much easier. The conversation is so much easier. And I know we all have that one person in the gym that you think about that's like, Oh man, every time I give them feedback, they give me some pushback and different things like that. That is a perfect project for you to try to figure out a way that you could make enough of a connection that inside casual conversation, you could like slip in a little, uh, cue.

And I've done that. I got a lot of guys that sometimes will come in and like at first a little resistance, some of the coaching and stuff, and I'll come over and I'll be like, Oh, you know, so-and-so and like, you kind of like make a joke. You have a good thing. And then right as I go, I'm like, uh, yeah, Hey, next time, keep your hand all the way gripped around. When you go to press up, don't loosen up that grip and then roll your hands. And you like give them this little feedback out, like just in passing, as you were about to leave

the conversation and they're like, Oh, like all of a sudden they're like way more open to it. And then you take that step back, watch that next rep and you're like, Hey, nice job way to keep that hand wrapped around. And typically if you would have started with just a queue, like, Hey, try to get your elbows up higher and get your hand wrapped around the bar. You're going to get the whole entire like, Oh, my arm doesn't go that way. Oh, I just can't do it. Right. And you're like, yeah, no shit because you don't try. So you have to sometimes be creative with your cues or how you start to slide in your coaching advice there to get them moving better for the members that are typically pretty resistant to that.

And I found that ending it on like a conversation or having just a casual conversation about how their day is going or something, and then dropping the queue and taking a step back right as they go to do their next rep, oftentimes breaks that barrier down. And then you know that once you, once they have the queue and they move a little bit better than, Hey, actually that, that takes a lot of pressure off my wrist. And you're like, Oh wow. Great job. And all along you're like, yeah, dude, I know.

I know. The other piece too is when you do have a lot of people that are new coming into the gym, spread yourself out equally amongst the new people in the older people. yourself out equally amongst the new people in the older people. Typically what I'll do is if it's a larger class, I'll go over to the people that are more experienced. And, uh, Vince, our coach at the gym had a, had experiences yesterday. He did a great job because he essentially split the class and was like, okay, if everybody who has a familiarity with the clean and jerk, you're going

to be from here on everybody who's new to it. You're going to be from here on. And then he was able to have basically two big groups. And like I was there with him, helping him coach out the class because we needed two coaches on the floor. But as we were moving, it was like, okay, near you guys, um, I'm going to be right over with you. I go over to my experience, people give maybe whatever your points of performance are. And this is of course, after we did group drills and everything else. So now they're off and lifting, they could start their initial lifts. Now I go back over to my brand new people.

I get them moving with some simplified, uh, movement, right? Something that they could just get, get the barbell in their hands and get moving and start practicing and start learning the reps. Then once I've worked with them a little bit, and I know that they're good, then I'll buy this back over to my more experienced people that typically have a little bit more weight on the bar and I'll give them a couple of few cues and feedback as well.

And then I'll kind of slide back over to my, um, newer people. And so the key is, is just about setting them up for success. So if you go back to the beginning of this conversation, when I said, you're trying to give them everything at one time with their cues, you're never going to set that new person up enough with all your fancy cues and everything you just layered on to leave them alone for a minute to then go back over to your experience people. Because if you don't get them moving and they don't get a couple of wins under their belt, they're just going to stand there and wait.

Like I didn't do anything right now that person's gone. I don't even know what to do. So it also buys you time. If you're in a bigger class with simplifying, um, your movements down, and then we've talked about this quite a bit on the school platform, but if you have kind of a newer person that's coming in, maybe it's a third class, fourth class, um, or even right off the jump, grab somebody who's like an all star in your community, who's just like outgoing and loves all the new people and brings everybody in and like, you know, has a bunch of energy and kind of pair them up next to each other.

And we've done that a lot. We'll usually do big group intros and then I'll be like, Oh, okay. So so-and-so, have you met, you know, Trish Trish is awesome here. Trish has been with me for 10 years. Trish, this is so-and-so, this is actually their second class doing CrossFit. And Trish gets all pumped like, what? Awesome. I remember my second class.

Cool. I'm like, Hey, you guys are going to be right up here. You cool with that? Yeah. Yeah. And now they have a buddy, right? You've like, you've given them a friend and, um, and again, that just bakes them right into your community, bakes them right into your group. And if you have somebody who's awesome in your community, I think, uh, two brain businesses refers to them as bright spots. I don't know if they still do. That was a book I read a while back, but the more you kind of huddle them in and bring them in. And again, why it's not because that it's not because Trish is going to teach them about a bunch of movements.

It's because Trish is going to build a relationship with them. And that's what's going to bring them back. It's not going to be my fancy cues. It's going to be the fact that they had a great time. They moved really well. They met Trish, enjoyed working out with Trish and now we're off to the races. And typically the metrics that we utilize at the gym is, so my average length of member is three years and three and a half months, or maybe it might be three years and four

months or something. And I know that if we get the new person in for three months and they consistently come two, three times a week for three months, we'll get them for that three years as long as they don't move. And so it's a crucial period for those first like 10 classes first month. Um, and then especially in those next two, to make sure that they're assimilated in, they're moving well, they're feeling like they're getting some wins. And then typically that's going to give you a lot longer of a, of a member that's engaged in, engaged in with your community.

Suza was with Trish 10 years ago. Yeah, absolutely. In group behavior. She knows. Okay. And then lastly here, guys, before I jump off and head back over to the gym, Broken Science website got a nice little revamp. I went there and I was like, oh shit, this kind of looks cool But I'm kind of a sucker for the cartoon logo. Look There's gonna be a whole educational series. It's like a math class thing. That's gonna be coming out with a bunch of other Different lectures that were loading here. There's journal club. We have medical society and then there's met fix So if you guys are interested in the met fix or any one of these things just give it a click It'll bring up the next page here and it'll just walk you through the process. So I know some people got their applications to be one of the first a hundred affiliates.

I think the, I think the amount of people signing up was a little bit more than they anticipated. I talked to Emily about it and she was like, yeah, we ended up with like thousands and it was almost overwhelming. Now some of these people were just poking and getting information, just curious. And some of them were like, I want to be the first one. So they're filtering through all those now and please don't be discouraged if you didn't get an email or anything else.

They told me that they're filing through that process and they'll make sure that everybody stays engaged and, and, um, anybody who wants to be a part of it will definitely be on the docket. Now, um, Mason, this makes me want to sub coach for a large class. It's been a while, dude. If you lived closer to me, I would love for you to come in and hit up on the classes, Elizabeth, did you get into it? I think so.

I think so. And I think I might, um, actually be actually be chattily, chattily, chattily. I might actually be chattily, chattily with Emily on Friday morning and going through inside the school platform. Let me, let me do this bad boy. It's been a minute since I've got to use this cool bumper. Oh, where the hell did it go? That's right. Okay.

So anyhow, classrooms popping off. Uh, Jessica from CrossFit life has been just crushing it. She built a bunch of, um, modules, not only on events, but she runs a social media over there at Carlos's gym. So anyhow, we have all these, resources here that are free and available. So if you're a coach or if you're an affiliate owner, and then we have, of course, all of these things, there's been people asking about the Metfix affiliations, just a bunch of cool stuff in here. Coaches pay. It's basically just a big melting pot of information in different

things that people do to either engage their community more, grow their gyms, whatever the case. But anyhow, it's free if you want to sign up and check it out. Going jump ship. What's up, Seth? I want in. Seth might be joining us this evening. Um, they knew who they were already picking. Not really. No. And we'll kind of, and we'll all explain that if we end up doing the show on Friday, or she will, and you'll kind of get the backstory of it, but it is a little bit different than you. You might think. Okay.

I feel like I blasted through that. I've been coaching all morning, came here, ate a little bit, hit this up, going right back to coaching. All right, you guys, we'll see you at 4 PM this evening. We'll be doing the election watch party. Um, remember invest in your people. You are one relationship away from everything changing good or bad, depending on how you play it.

All right, guys, good. Be good to each other out there. Have a great rest of your day. Let's see what happens with this crazy election over in the U S huh? Peace out.