The Ultimate Human with Gary Brecka - 135. Lauryn & Michael Bosstick: The Unfiltered Truth About Running a Business With Your Spouse

Starting point is 00:00:00 Michael and I have extreme clarity on what we stand for and what you can expect from our show is it is for people who want to be the best version of themselves. We're lucky to get the information. We're learning the same way that people are listening. You guys have become major influencers in the wellness space. I feel like you guys have given a lot of practical advice. I'm not a human biologist and because I'm not a doctor I should stop talking because I don't have the credentials. I mean look I don't have the credentials either. You know I'm a human biologist and because I'm not a doctor, I should stop talking because I don't have the credentials. I mean, look, I don't have the credentials either. I'm not a physician. That's the biggest attack that I get.

Starting point is 00:00:27 I would say you have the credentials. We have a lot of different health professionals on and having you on was really interesting. The nutrient deficient part is not talked about enough and I've never had someone come on the show and talk about it like you. That's my next layer of what I'm doing. What nutrients am I missing and how can I figure that out?

Starting point is 00:00:46 Your journey didn't start as a health and wellness journey. A large part of it has morphed into a health and wellness journey. What were some of the tipping points for you? One, we wanna be an example to each other, but two, for our kids, there's a journey where we realize we are not the healthiest versions of ourselves. We're not doing the things that we should be doing.

Starting point is 00:01:03 And we have access to people like yourself and others that are sharing this information. Why not implement it at a greater level and be an example? Stop being the tugboat and be the lighthouse. You guys met when you were like 12. 12. Your advice to couples starting a business and going into business together. You want to have bad health problems and bad financial outcomes? Pick the wrong woman. If you run a business with anyone. Hey guys, welcome back to the Ultimate Human Podcast. I'm your host, human biologist Gary Brecker, where we go down the road of everything anti aging, longevity, bio hacking and

Starting point is 00:01:46 everything in between. And as you just heard, I have some very special guests on the podcast today. Actually, I'm very special guests on their podcast, which has turned into my podcast. The next time I expect to be in your hyperbaric chamber, though. Oh, I can't wait. So welcome to the podcast, Lauren and Michael Bostic. Thank you for making the trip. Yeah, I'm really pumped that we came here, man. And like the energy is so good in here and you guys have a great studio and I'm so psyched.

Starting point is 00:02:11 I'm sad because my wife Sage should have been with me because she was actually the one that turned me onto you guys. Uh-oh. Hi Sage. Hi Sage. We want you and Sage to come back on our show and do a him and her situation.

Starting point is 00:02:25 We'll do another one. We'll do another one. Yeah, we totally would love to do that because she's like, see babe, they're building a business together too and they talk about the real shit. Like, all right. Uh oh.

Starting point is 00:02:36 And you know, we built a business together. She was a real estate agent and I was a human biologist and we decided we'd start this longevity clinic and we don't find a lot of couples thatologist and we decided we'd start this longevity clinic. And we don't find a lot of couples that, and you guys met when you were like 12. 12. Right? And we don't find a lot of couples,

Starting point is 00:02:53 first of all, that met when they're 12. And that have started and built businesses together that are just very real and authentic and visceral about that journey as a couple. It's the most challenging thing ever and you really have to know what you're signing up for. But I always say this. It's the most rewarding thing at the same time. And I think it can be simultaneously two things, but it is challenging. Yeah, I agree with you. It's like if you said, would you do it all over again? I kind of have to like think about it, right?

Starting point is 00:03:23 Yeah, give me a few nights. If you said, are you happy that you did it, I'm like, I'm absolutely happy that we did it. Yes. You know what I find to be more problematic in a relationship is sometimes you'll go to dinner with couples and they'll say, I don't want to talk about business at this specific time,

Starting point is 00:03:40 or these are the times when you can approach me with these things or not. I think both of our personalities are so type A like we want to be able to talk about all of it all the time. Like, you know, sometimes we're not talking about the business, obviously, but I would find it to be very restrictive to not talk about something we're so passionate about, like all the time with our yeah, you know what I mean? Yeah, I agree.

Starting point is 00:03:58 But you know, there's a notion that you can separate business from your personal life. And we found that to be completely false, right? I mean, if you have a great day at the office, you have a great day at home. If you have a really crappy day at the office. I think though with what all three of us do, and I would imagine stages like this too, I think with everything we do, we're constantly working in wellness and relationship. It's like even even in the morning when you're doing your morning routine, you integrate work into it by meditating on the work. Like, it kind of all in the morning when you're doing your morning routine you integrate work into it by meditating on the work

Starting point is 00:04:25 Like it kind of all never shuts off when you're an entrepreneur You kind of learn to meld it together and you said on our show you said When I am traveling I still bring the breath work I still you still bring certain tools Yeah with you and I think you do that with we kind of mix all the things together and make it all work for us throughout the day. Yeah because you you come from not very similar backgrounds. I saw I saw you guys on Ed Milat's podcast. I know he's been on yours a bunch of times.

Starting point is 00:04:54 He's a fan of Ed Milat. There was a story that he told from stage one time and it just resonated so much with me is about his father that was that that was an alcoholic and, and the question he kept asking him as a child, and he kept asking his dad if he was ever going to ever going to drink again. And his dad said, I don't know, son, but I know I'm not going to drink for one more day. And of all the stories he's told, that one stuck with me the most because it's

Starting point is 00:05:20 such a metaphor for life to start thinking about things and in just, I think too, too often we think way too far down the road like where is this gonna end up and like you know we're way too far down the road instead of just thinking about what's what's right in front of us and just trying to trying to get through the day and I know that like health is just a sequence of habits and being consistent but people that are really obese think I'm never gonna look like that guy so I'm not gonna try. Well, you might not look like that tomorrow, but if you did these small things every day,

Starting point is 00:05:48 you could get there. But what was interesting about the podcast that I thought when he was interviewing you guys was not only that you guys met at such a young age, but you were a bartender, you were kind of a serial entrepreneur, and now you have this amazing podcast, and I would call you very impactful influencers.

Starting point is 00:06:14 I mean, I sometimes don't like to use the term influencer, but I think you guys have built an amazing community, and can you talk a little bit about the journey from, for my audience that doesn't know you, from bartender to really building this community, not just being an influencer, but the community you guys built together. Michael and I met when we were 12 on the playgrounds.

Starting point is 00:06:33 I thought she was a substitute teacher. She came in fully developed and I said, be like me. She was fully developed and you were small, right? I was 12 years old, Gary. I was, I hadn't even hit puberty, I don't think. And we sort of like had this like chemistry at 12 years old, Gary. I was not even hit puberty, I don't think. And we sort of like had this like chemistry at 12 years old, which is wild to look back on. It was really intense chemistry, not just romance,

Starting point is 00:06:53 but also just friendship. And we dated from 12 to 15 and separated one our separate ways, but always kept in touch and kind of maintain that chemistry. And one of those things in high school where you know we were never together and we would always feel with other people but then there'd be like that one random night at a high school party we'd both be at the same place and then yeah something would happen again and then we'd not see each other for a while.

Starting point is 00:07:15 It was always a string of connection. But I mean the chances that you guys didn't go to different towns. We did. We did. We left. We did. We left. I went to Arizona for a while. No I left his ass. I made him chase me for like nine years good for you

Starting point is 00:07:28 Work for it. I went to the harbor to the desert the University of Arizona Studied biology Biologist I studied in No, he's joking okay. I was uh yeah, I was joking was joking. It was a, no, but I was really excited. And partied and ran around and then somehow reconnected over, you know, I don't know, mutual friends birthday party or something ever since then we've been together.

Starting point is 00:07:54 So it was just like this weird connection that we had since we were kids and I would always tell her that she was the love of my life and all that is cheesy as it sounds, but. Like since he was 12. But for whatever. Yeah. Yeah, so So we got back together and we I was a bartender and Michael was like you said doing all different kinds of endeavors I was just I was one of I I've always worked for myself and I was trying all these different things Yeah, like an aviation at one point. I was in real estate at one point, I had an agency.

Starting point is 00:08:25 I was just always trying different things, some successful, some not successful, but always working for myself. Started bartending, decided to launch the blog, The Skinny Confidential while I was going to San Diego State. There was always something missing for me and what I've realized now is I was missing the entrepreneur piece. There wasn't a class or something at this time. There was nothing that could tell me like you're an entrepreneur. But you felt it. I felt it but I didn't know what it was. I don't know how to articulate it

Starting point is 00:08:55 because there's this before Instagram. I had no idea and so I was like what if I took what these sororities are doing and put it online because they're charging $800 a month. What if I could do this online? What if I could do it for free? And what if I didn't just make it about me? What if I made it about other people's morning routines and tips and tricks? 14 years ago, I launched the blog.

Starting point is 00:09:14 Again, no Instagram. Didn't exist. Yeah, that's just blogs. That's all you had. Just blogs. And it launched as a resource, the Skinny Confidential. And now 14 years later. How did it get out there? I think that it was-

Starting point is 00:09:27 How did people start following it? I think that it was different. I think that it was disruptive. I started talking about Botox and boob implants and health and wellness and supermodels and all these different things, whereas at the time it was just one person blogging about their nail polish

Starting point is 00:09:43 or their dress they were wearing wearing it was like a different perspective I think it was very honest and in your face and It wasn't afraid to tell the truth on topics that people found to be taboo This is Botox at this time. No one was even like they weren't even touching it now I mean everyone talks about right internet right very, a lot of the creators at the time, they called them bloggers at the time, this was forced. It was very safe.

Starting point is 00:10:09 Sterile. I would say vanilla in a lot of ways. Boring. And so I think she came in and also it was- Like the shock jock you heard. It was just like, yeah, it was very honest and seven years in, he was like, hey, we should start a podcast.

Starting point is 00:10:23 And I was like, let's literally take exactly what I'm doing and talk on a mic And that's sort of where the him and her show came and through that He saw space he saw white space and Started dear media hmm. Yeah, so we produce about a hundred shows outside of ours. We have ours, but you're managing that many Yeah, yeah, so what we I mean what I would say is the Trojan horse into media for us was audio. But really, I just call them shows now. They're audio, they're video, they're live.

Starting point is 00:10:50 We invest in commerce businesses and run them through the platform that we've built. Is that what's going on in this other room? Yeah, so the office right now. There's a lot of people out there that seem very busy. Yeah, this is the Texas office. About half the company's out here. Then we have some in LA, another office there, and then some in New York as well.

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Starting point is 00:12:11 I want to back up for a second because you told a really interesting story on Ed's podcast or maybe it was a different podcast you were on, but you talked about a night when you were bartending and an older, very successful gentleman came in and I think he was sort of passing some judgment on you and he's like, hey, what are you gonna do with your life? And you brought up the fact that you wanted to start this blog and he laughed in your face and told you you could never make any money doing that. And at the time, you know, as a bartender,

Starting point is 00:12:41 you got this real, I forget the business that you said he started, but he was a very successful guy, very prominent. The inventor, one of the inventors of the airbag. Okay, so the inventor of the airbag, right? So, so you couldn't have had a lot of people around you saying, this is how you do it. This is the path that you take, like you didn't have like mentors, like sort of laying out the pathway for you, like a lot of people do now. And I think, especially for women, I mean, and then you bring your idea up and you share it with somebody who you know,

Starting point is 00:13:13 you know, you probably respect because he's successful, he's the older guy, and he actually just trashes your idea. And I wanna go back to that moment because you didn't start with a lot of mentorship or a lot of guidance. It's not like you had a parent that was, you know, braised the trail for you with their business and you took this business over. You sort of just saw this opportunity, you went out and took it. I want to get back to where you grew it into the podcast and when you

Starting point is 00:13:37 started to come together as a couple. But I want to talk a little bit about why you decided not to quit at that time, why you didn't take that advice. It's funny, I look back on the bartending and I remember using it to my advantage. Meaning I was in this bar where there was all these very rich, successful men, and I used it as a moment to multitask, so yes, I was making money and building my blog on the side,

Starting point is 00:14:06 but I also was using all of these guys in the bar as like I'd get advice from this guy. And then this guy, I had another guy friend that was there that was like, you can't lead with your looks. You need to have like an actual tangible business. And then I had this airbag guy giving me his advice. And I sort of, when you say I didn't have mentors, weirdly enough looking back,

Starting point is 00:14:27 I had all these little micro mentors and then I also at the same time was like learning to multitask, make drinks, be on stage. When you're a bartender, you're on stage. You better bet your ass that if you're giving the guy at the end not enough attention, he's not gonna tip as well. So I'm learning how to manage all these men

Starting point is 00:14:44 that are successful and make sure I'm getting the tips I need to get while also picking up experience from them and advice. And so I think if you're in a spot right now, like I was when I was bartending, instead of thinking I have nothing and I don't know what I can do, use the environment to your advantage and see how you can work it. Because truly I learned more bartending and being on stage as a bartender than I learned in college. And I can honestly say that I went for four years

Starting point is 00:15:13 and I learned so many skills, multitasking, learning about different people, listening. That's a good one. Listening, reading people's energy. What do they need? And I just think that the mentors is in the micro moments. That's a good one. Reading people's energy. Listening. Reading people's energy. What do they need? And I just think that the mentors is in the micro moments. And so that moment right there to me with that guy who told me I'm never going to make

Starting point is 00:15:33 money blogging was a moment that actually is pivotal because it propelled me to sort of almost prove him wrong. Not just him, but but that energy wrong. And I think that I knew that I needed to find a way out of there and make my own money and forge independence. So the bartending to me, I always say this to people, it's a great way to build a business. Because I would go at night and then during the day I would build the business. So when people are like, I can't, I work nine to five, my advice is stop working nine to

Starting point is 00:16:04 five, go get a bartending job and do what you wanna do on the side and do your side hustle and work towards that. There's a lot of ways to get creative. I think a really important way to be when you're starting a business is to be resourceful. She's also not being so forthright in the sense that she had a day job teaching pure bar and Pilates, she would bartend at night, she would go to school,

Starting point is 00:16:25 and then you would blog until like two in the morning. And I watched her do this for years at a time when people said, what the hell's a blog? How are you gonna make money? The term influencer and podcast, like all this didn't even exist. And it was at a time, like now fast forward, people make a huge living doing this kind of thing,

Starting point is 00:16:42 and obviously we've built a business on it, but this was also at a time when a lot of brands are like, why would I pay? How do I pay? What do I pay? Like they, there was not any in the space, right? Like you were lucky to get a banner ad for a month on your website, which you know, now.

Starting point is 00:16:55 But Gary, you know this, and this is being talked about more and more, you have to create value before you ask for money. I totally agree with that. If you could do that and you're listening and you have an idea, create the value before you ask for money. I totally agree with that. If you could do that and you're listening and you have an idea, create the value before you ask for the money. It's same with if you're an employer at a job.

Starting point is 00:17:11 People who are like, I wanna raise, I deserve a raise. That's not the way to go about it. Create the value, build the value, then ask for the raise. I say, the reason I bring that up is, I think if you look at the platform now, and obviously you just came on the show and be able to speak to people like yourself and others. Sometimes people will come to us and say like, Oh, I can't believe you had so and so on. I'm like, yeah, but did you see it was episode seven hundred and four?

Starting point is 00:17:34 Yeah. Yeah. It wasn't the overnight success. People say that to us all the time. You blew up overnight. Like, wow, 22 years and then I blew up. The brand, the skinny confidential Confidential was started in 2009 and the podcast that we produced was started in 2016

Starting point is 00:17:49 and we didn't pull a single dollar out of that podcast until 2018 and then it was... So the reason I mentioned this is because for what we do and the people we speak to in the communities that we're building, I think sometimes people see the end result of something, I'm sure with you as well. And they're like, how do I do that quick? What's the hack? Like what was the moment? I'm like, well, it's just a lot of repetition, slow and steady over long periods of time with consistency. And honestly, like no way around it. A lot of hard work.

Starting point is 00:18:16 It's similar to a health journey, right? Yeah. I mean, and you also have to love it. Like you have to have a passion for it because or else you're just not going to stick with it. I totally agree. I mean, if you don't have a passion for it because or else you're just not gonna stick with it I totally agree I mean if you don't have a passion and a purpose for it You really need to find something else like I I feel like I would otherwise do what I do for free I just somehow monetized it you could tell greatest blessing you could tell that you're so passionate about you could tell you wake up With the pep in your step you love it. Yeah, funny because really do I can see it if I put like the dear media executive hat on the moments when my eyes glaze over and I like tune out of a conversation,

Starting point is 00:18:47 someone will come to me like, I'm going to be the next Joe Rogan and tell me how I make money doing this. And then I'll think about doing it. I'm like, first of all, if your first question is I need to make money before I do it and you're going to be someone who's at the top of the heap. I'm like, let's let's rewind. This is very competitive. It's hard. And it's going to take I'm like, let's let's rewind. It's very competitive. It's hard. It's gonna take a long time

Starting point is 00:19:06 likely before you see anything and I think when people come to the realization like oh, this is not just like easy and I can't just Create a post or do a podcast or create a YouTube video and make millions dollars. Like no you got it It's a lot of it's a lot of repetitions. I totally agree and I think you know From my perspective and I don't purport to know anywhere near as much as you guys do about the market, but I sort of see the days of the straight influencer, kind of numbered, like, I feel like the people that are out there building communities, you know, of like minded interests where they actually feed their

Starting point is 00:19:40 community, you got to give without the expectation of receipt. And then some of your community is like, well they'll buy a product or a service that you're endorsing and that's enough to keep the lights on and make a good living. But if you're not providing that value, then your audience is gonna go somewhere else. And it's not easy to create a community. So for people that are building businesses,

Starting point is 00:20:03 whether or not it's a blog or a social media empire, how did you guys go about creating the community that you've done? You come together, the Skinny Confidential's been around for over a decade, but now you guys have turned this into a business and you've built a true community. What's that transition like? Because I've heard you talk about how you correct people all the time and say,

Starting point is 00:20:27 I'm not an influencer. Like, don't just give me an affiliate link and I'm just going to push your product and and and dang it for money. I have to believe in it. It has to serve my community. I mean, what are some of those values? What are some of the steps that people can do maybe outside of social media if they're just building a business? What have you learned on this trajectory to say, how does a community just come about? I think the first step to a community is that you have to stop focusing on what you don't have.

Starting point is 00:20:54 So if you have 10 followers, you need to serve those 10 followers like there's a hundred thousand of them. And they will go out and they will tell 10 people each. So now let's say you have 100 followers, then you need to serve the 100. Where people make a mistake right now is everyone wants more, more, more.

Starting point is 00:21:11 You need to focus on what you have and tend to that. That's the really big fundamental difference that I see. I also think you need to stay really true to who and what you stand for. Michael and I have extreme clarity on what we stand for and what you can expect from our show is it is for people who want to be the best version of themselves. So if you're gonna come make fun of like someone's morning routine this isn't the show for you. We don't have a community that's, you know, trolling. That's not the

Starting point is 00:21:45 community we have. We have people who are genuinely there to better their own lives, not to be me, not to be Michael, not to be Gary, to better their own life, little habits and takeaways. So we're very clear on who the audience is. I remember when I started the blog, I actually did a poster board. I named the girl that was reading the blog. I actually did a poster board. I named the girl that was reading the blog. I put how old she was. I put her nail polish color, what she's listening to on the way to work. I'm very in tune with who is listening. And I think how you can do that is you can get in your DMs, you can talk to people, you can engage, do a lot of live events, do things where you're really listening to the consumer. When I meet someone who is following along, I don't talk. I don't need to

Starting point is 00:22:33 talk. They've heard me on a mic. I listen. I ask questions. I think it's really just trying to serve them in a really organic way. The way that we think about everything is, if you look at any of our businesses, especially like we're sitting in the Dear Media office, we don't have a marketing department. There's no marketing team. We don't spend money on marketing.

Starting point is 00:22:56 There's no head of, there's no CMO, there's nothing like that. The way that we've always thought about everything is if you serve an audience or a community with stuff that they find valuable that then they can share to enhance other people's lives in their circles that they will do the marketing in the word of mouth for you. And that is to me the most powerful form of marketing to begin with. And so I think people building a business, they've spent all this time and energy trying to figure out how to market something to build, you know, to build

Starting point is 00:23:24 more sales or more revenue, all this. And it's like, if you just continue to serve your customer and your audience and make sure that they feel valued time and time again, and they're okay knowing that you're building a business and you're financially gain from it, but that you're also putting their interest first, then the rest of the stuff kind of takes care of itself.

Starting point is 00:23:39 And I think, you know, Lauren and I are very self-aware knowing we're not for everybody. We don't try to be for everybody. You may, you know, Jillian Michaels came on our show, I'm sure you've met, and no. And she said something that I thought was so profound. It's like, you may love her or hate her, you know exactly who she is.

Starting point is 00:23:54 And that's how we try to do everything. It's like, we know that some people are gonna tune in first time and say, why are these people talking like this? Why are they cussing? Why are they talking about these types? And they're gonna tune out and write a bad review and never come back. We're not trying to win that person over.

Starting point is 00:24:07 We're trying to not only win, but keep the people that are there and resonate with the message that are being served with the content or the information that we're providing and enhancing their lives and coming in and leaving as a better version of themselves. And I think that's what's over the years built the businesses. I think another thing just to add to. And I think that's what's, you know, over the years built the businesses.

Starting point is 00:24:25 I think another thing just to add to that, that I think is so important is, with the person who's listening to me, they're the hero. I'm not the hero, I'm the guide. That's a very big difference. So what I want is I want Sally in Virginia to go on our Mel Robbins page. We shared Mel Robbins podcast today.

Starting point is 00:24:48 And I want her sending Mel Robbins podcast to all the friends. She's the influencer. I'm not the influencer. She's influencing her friends and family. She's the hero sharing the content. So why create content where the person who's receiving it feels like they're empowered

Starting point is 00:25:06 to go tell all their friends and family and that's a really big difference than making Lauren Bostic the hero. I can only talk about myself for so long. You can only hear my morning routine for so long before it there has to be something bigger than the person behind it. I think that's a really important thing, or there's not longevity. I mean, you just did our show, and I'm sure at times, sometimes people, some of the guests will be like, why are these guys getting so,

Starting point is 00:25:32 we asked you, what's your routine? What is your brand? Because we want to be the conduit when Gary Brecker comes on the show, our audience is getting the specific things that make Gary Brecker's life great. Or the specific things you're doing. Of course Lauren and I are gonna... I noticed that. I mean and I appreciated that. It's like almost like I was almost

Starting point is 00:25:52 talking to your audience like talking through you to the audience. That's exactly what we want. You could tell you were thinking like if somebody's watching this what do they want to know? That's exactly what we want. That's amazing. And what brand and what link? They want to know. They want to know what it is. They want to know the details. And I'm there. I'm there as a conduit to get what they need. I could have brought you on and I could have selfishly just spent an hour talking about

Starting point is 00:26:14 my back and you for sure would have given me all this great advice. I saved that for off air. Yeah, we did go off air on it anyway. That was strategic. But to me, I think hosts of these kind of properties make a mistake when they make it too much about them. Of course, there's going to be some selfish questions that are self-serving that also we hope the audience gets to buy from.

Starting point is 00:26:31 But the whole idea is what you highlighted, which is we're the conduits for you to talk through us to the audience so that they can extract whatever value they can from the show and then… It's also not a gossip show. You're not going to get like the latest gossip. That's not what the show is. So I think just being really aligned with with who your consumer is is so important Mm-hmm. And so I mean obviously you're living busy lives and people ask me all the time like what's your morning routine?

Starting point is 00:26:54 What are your what are your top health tips and you guys have become major? Influencers in the wellness space. I mean I see your content everywhere It's on the same platforms that that I'm on a more of a scientist, you know talking about Methylation and I feel like your advice is very very practical because you're a couple you're married. You're young you're building a business You also have a busy schedule and a lot of times people's big excuses I don't actually have time To either work out or do the things that I need to do to extend my Lifespan or I don't have the money to do it.

Starting point is 00:27:25 I feel like you guys have given a lot of practical advice. But from my audience that might not be familiar with you because a lot of my audience is like the hyper scientific community that actually. Uh oh, they've already turned to sauce. They wanna know how like the mitochondria works. They're very smart. Oh.

Starting point is 00:27:41 Where's my reading glasses? They look smarter here. Well you don't wear readers, right? No, because I use the red light now. Because he uses the red light. See, I tell you guys all the time. But here's the problem. Because I'm not a human biologist

Starting point is 00:27:50 and because I'm not a doctor, I will say things like, hey, I went in the red light bed and healed my eyes. And people are like, you're a kook, you're giving false information. You know what I mean? I'm like, no, it actually worked. Maybe I should stop talking because I don't have the credentials.

Starting point is 00:28:02 It does work. I mean, look, I don't have the credentials either. I'm not a physician. That's the biggest attack that I get. But I'm very vocal because I don't have the credentials. It does work. I mean, look, I don't have the credentials either. You know, I'm not a physician. That's the biggest attack that I get, but I'm very vocal about saying I'm not a doctor. I would say you have the credentials. I'm going to say you have the credentials. I think you have the credentials. I would also say very good for my very, very complimentary. I would also say that maybe you can't trust every doctor's credentials these days. Some of them. Wow. How about them. Wow, how about that? Yeah, how about that? Yeah, yeah, yeah. You don't say.

Starting point is 00:28:27 But for red light, I mean, it really is. And look, you don't need to go out and buy a $100,000 red light bed. There are tons of clinics all over the country. You can Google red light therapy, and there is probably a clinic within three miles of where you're sitting, unless you're rural, then it's 10 miles of where you're sitting.

Starting point is 00:28:42 And you can go in and use these things on a membership basis. Or if you can't do it this moment, go outside first thing in the morning and look out as far as you can. Like you said, there's ways. My thing with everything is there's ways to get creative. If you're sitting around making excuses

Starting point is 00:28:58 of why you can't execute on something, you have to go around it. You have to find another way in. I just think when people are like, I don't have time, it's then it's not maybe a priority. Well, I'll pick that's a good point for a minute. I think when people say they don't have time and we're not the first people to say this, is we believe that just means it's not a priority to you. But if you look at our show specifically over the course of roughly nine years,

Starting point is 00:29:20 we did not have the resources or success that we have now in the beginning. And it's been an exploration of speaking to people like yourself and figuring out what we could do cost-effectively at each stage of our life to enhance and improve. So of course now maybe you get access to a better cold plunge or a red light bed but right in the early days I would cold shower we would be in our condo in a cold shower or we'd be upstairs you know on the balcony trying to get some sunlight like or we'd be you know in a gym like or we'd be upstairs, you know, on the balcony trying to get some sunlight, like, or we'd be, you know, in a gym. Like, there's a lot of things that we did. And again, this goes back

Starting point is 00:29:49 to the now it's like, it's not the end product, but we're further along. And people say easy for you to say, but I'm like, no, go back to the early stuff. Right. None of this stuff. I tell people to just take Tupperware containers and fill them full of water and put them in their freezer and then take them out in the morning and just drop them in your in your In your bathtub because then you're not even spending 20 bucks on ice at 7-eleven. Oh my god. That's so smart Yeah, just just take a Tupperware container fill it with water talked about bread your freezer show I remember putting on Wim Hof's three-minute free YouTube video and yeah that like I would do that for years yeah, I tell people at breath work grounding sunlight and A cold plunge which you can make with Tupperware dice

Starting point is 00:30:27 The nice thing about these big blocks of ice to Be asking you the questions, but these big blocks of ice is that they last forever So if you're not using your tub every day, it will literally last for three days You can have a cold punch for three days what and it causes nothing. It will just stay in there That's amazing big blocks of ice will melt very slow It'll put it right in the low 50s and you can get in there every day and and by the way while that one's melting You just fill it up put it back in your fridge. You're bad. You can't patent that like Gary Gary Brekka's ice cube set Yeah, yeah, I'm gonna I'm gonna I'm gonna patent like the Tupperware to make the ice

Starting point is 00:31:00 We'll do a collab. Oh my god, that's smart, we can do it in pink. This is something for your younger audience, I'm sure you've got young guys and girls that listen. What I would say is when you feel like when you don't have as many resources and you don't have as much time, but when you're younger, you have way more, now that we're married and we have kids and we have businesses, it's even more compressed

Starting point is 00:31:22 and we're squeezing in more. Yeah. And so again, I think you just have to be smart with how you utilize your time and the things that you make a priority where, you know, in the early days when we were more resource drop, we had so much more time, but we weren't as efficient with our time. If that makes sense. Well, I remember you talked a lot about how in the beginning, you know, you want, of course everybody wants, you know, the celebrities and the big names and, and, and, and the influencer on their podcast

Starting point is 00:31:45 to help them grow their platform. But you're not, when you're starting out, you're not getting those people. But you said, I would literally message a thousand people a day. And five would say yes. Remember, you're saying that. And then you take the five

Starting point is 00:31:55 and then you get another five off those five. And then you take the 10 and you get another. It's literally reps at the gym like weights and anyone can do it. I am not special. Anyone at home can can put in the work. It just requires a lot of patience, discipline, and time. We're having a guest on tomorrow that we've been messaging for nine years. Yeah, nine years. You've got to tell me who this guest is.

Starting point is 00:32:22 Honestly, I actually am going to go back to you. Or I will air this after that guest. Gary, we probably messaged you. I want to see when I messaged you. For two or three years. You did, yeah. Probably. Let me see when I messaged you. I want to see.

Starting point is 00:32:32 I think this is so important to talk about. Two years, I think. Because we have a bigger platform now. Two years. Two years, I want to go. But I wasn't ignoring you guys just for the record. I was, but- We understand.

Starting point is 00:32:40 We understand. There's schedules. There's this. There's that. We totally understand. The point is, is you have to be persistent. Not in your first year. But the point is, you win. I'm a pest.

Starting point is 00:32:49 I will literally be like, the book's coming out. Time to come on. But by the way. You never give up. To be honest, this particular guest, I understand why you have to work for it. And I understand why it took time. And I understand why this person's thoughtful about what properties they would go on. And they've earned that right based on the

Starting point is 00:33:08 things that they've accomplished in life. And so we don't take that as, oh, we're offended or we're defeated or we're going to give up. It's like, okay, not the right time. Like we'll get them one day. And I think for anyone, whether it's a business or they're pursuing a love interest or whatever, it's like you have to have that kind of tenacity and that that patience to go after something like that, because a lot of people will take that no or take that naysay and they'll just be completely defeated. Yeah. And you know, that doesn't serve you. And as a couple, when you guys began to, because you probably have very different ways of building

Starting point is 00:33:39 a business completely different, although you both sound like grinders. We are great. That is like, I can just tell a serial entrepreneur is not afraid of hard work and so on. That was a bartender and told no, there was a female starting a blog when there was no internet is also a grinder. So those two have to sometimes come to a head but you still have to keep the business going forward. Is it because of a shared common vision? Is it a shared purpose?

Starting point is 00:34:06 Because I'll tell you what works for my wife and I, but I'm always curious when I talk to other and I would consider you guys a power couple. You're obviously both very fit. Ed Mylitt called you the most attractive couple on... He's too kind. On the internet. How?

Starting point is 00:34:19 He did, right to your face. I actually watched a podcast and he's like, this is the most attractive couple in social media. And he said it a bunch of times, which you guys are a very attractive couple. Thank you. Wanna get an extra hour of quality good sleep every single night?

Starting point is 00:34:34 Let me tell you how I do it. My wife and I sleep on eight sleeps pod four ultra. This is a technology that fits over your mattress to cool or warm each side of the bed, giving you up to an extra hour more of quality sleep every single night. My wife likes her side of the bed warmer than mine, but I've noticed that I've improved deep sleep at cooler temperatures. It even elevates automatically when it detects snoring to improve airflow with

Starting point is 00:34:58 99% accurate sleep tracking. You can leave your wearables on the nightstand. And I even had this thing independently. EMF tested to make sure that I was not getting any extra EMF at night, which I'm not get $350 off the pod for ultra at eight sleep.com forward slash Gary, that's eight sleep.com forward slash Gary, and use the code Gary ga RY for your discount, transform your nights and elevate your sleep. Now let's get back to the ultimate human podcast. So how does that, how does that dynamic work with both of you being alphas and you actually having a really successful business?

Starting point is 00:35:35 Cause I think sometimes the more successful the business, the more there is to fight over like the more, the more there's the potentially, here she goes. We're going to get good dirt now. I think the common denominator, and after interviewing tons of different people with Michael and I, and I don't think I've ever told you this, is that we both expect a lot out of life.

Starting point is 00:35:57 A lot. We expect a lot. And that common denominator has been pivotal as we gain success and momentum because we're both on the same treadmill. And even though I'm this side of the brain and he's that side of the brain, we know to stay in our own lanes, but we're still on the same treadmill. And that has been something that I think is unique.

Starting point is 00:36:21 I think a lot of, and Michael says this all the time. One wants to build a mom and pop cafe down the street and the other wants to build an empire. It's misaligned. I say one person like you know you both want to do an ice cream shop. One person wants to franchise them across the country. One person wants to have the community ice cream shop. And by the way, one is better than the other. We just both have the same expectation for ourselves out of life. We're constantly striving to be better, fitter, faster, quicker, without competing with anything. It just in our own lives, the best version.

Starting point is 00:36:55 But as far as like working together, I think we've really defined our lanes. How do you and your wife work together? Same thing. There was actually a book called Rocket Fuel. Oh, it's a great book. Yeah, and do you and your wife work together? Same same thing? You know, there was actually a book called rocket fuel Yeah, and and that book cover. Yeah orange cover and I forget the author's name, but he deserves credit But he wrote another book to it rocket fuel Came in at a time in our business

Starting point is 00:37:20 evolution and our and our relationship evolution where it could not have been more perfect. Because I was the visionary, and she was what the book refers to as the integrator. And as the visionary, you know, to my own detriment, and you know, and just to be self loathing here for a second, I just thought it's all because of me. I'm bringing you know, everybody's coming in the door because of me. I mean, I'm the voice, I'm the one that's bringing in the revenue.

Starting point is 00:37:46 I should be able to decide what the direction is of the company. It should be my vision. It should be my choice. And she's like, you have 15 ideas a week. One of them works, and I make sure that it works. And I make sure that we don't go broke and that we pay our bills on time

Starting point is 00:38:03 and that we don't show up to the office and it's locked. What's a bill? Right, because we do. And I'm like, I should, I never really thought about that. She's like, you ever know why? The key works every day when you get to the office. That's because I make sure that the lease is paid on time. I forgot the keys at home, so he's driving me the keys.

Starting point is 00:38:19 I'm terrible, like I've driven the work without pants before. She drives without a license and without a credit card and runs out of gas. And I run out of gas five times. I'm, you. I run out the work without pants before. She drives without a license and without a credit card and runs out of gas. And I run out of gas five times. I'm you. I run out of gas twice in the same day. See?

Starting point is 00:38:31 I was so furious at stage one day. I'm distracted with my vision. I'm distracted. How much capacity do you have? I can't be filling the car with gas. Yeah, exactly. Dude, true story. I got so upset in the office one day. I was like, you know what? I'm not, exactly. Dude, true story, I got so upset in the office one day.

Starting point is 00:38:45 I was like, you know what, I'm leaving. I'm just gonna fly up and spend the weekend with my parents. And I storm out of the office, I get in the car, and I'm on my way to the airport, and I literally run out of gas in the middle of an intersection. We would be fucked if we were married. We would be fucked.

Starting point is 00:38:59 Which of course I also blamed on my wife. And then, so I walk to this gas station, I get a gallon of gas I get back to the car. I fill the car with one gallon of gas But I forget that I've only put a gallon of gas in it. This is me In my mind I actually filled the car. This is me. So Then I'm driving back to the office and on the way to the office. I run out of gas again And so I call Sage and she's just laughing at me, which just

Starting point is 00:39:26 You know what I literally read at least you go and get the gas at the gas station I call Michael to bring me guys You fill the car with gas like it's my fault that she drove With your vision you get so into it and it's like so romantic and like you know Yeah, you just can't you don't have the capacity to even like do anything here's here's my I get it but that book was a good one okay I gotta read my honest response about this is and you picked up on it we're both very type-a we're both used to running around but I think a common misconception is we do the show together I run dear media

Starting point is 00:40:01 she runs her business and then we come together and do the show but we have completely separate teams and separate which. But again, we're like all partnered and everything. So it gets a little messy obviously because it's this we're married and everything's equal parts. But I am personally someone that needs to be held to account and needs to be checked. And if not, it could very quickly become The Michael Show. And so she is like, it's, it would not be good for me to date or be married to somebody who is more submissive and was like, yeah, whatever you want. Because again, I'll run off the rails.

Starting point is 00:40:32 And then I'm like, it's again, there's a million ideas and it's like, well, what are you focusing on? And I think we kind of hold each other to that account. And then also when Lauren says we don't compete, we don't externally compete with outside people. Like we're very focused in our own world. But we both expect a lot from each other and want to be better versions of ourselves tomorrow than we were today.

Starting point is 00:40:52 Yeah. And so it's like, the work is, and it's kind of like a masochistic way, it's never done and we're never satisfied. And it's not because there's a certain number or a certain goal. I love Ed Milet says, blissfully dissatisfied. Yeah, blissfully dissatisfied.

Starting point is 00:41:04 That's so true. It's so good. You get one shot at life and I think we both want to see how far we can push it. Not in a way where you're sacrificing health or family or a relationship or doing things out of integrity but like you know let's not settle. Let's figure out how much further and I think sometimes a lot of couples will get in a situation where one of the partners wants the other one to settle or stop pursuing something. Yeah.

Starting point is 00:41:28 And I don't think I actually don't think that's healthy. You see one wants to lose weight and they start lifting and da da da. And the other one doesn't. That's a misalignment. Yeah. So true. So we check each other. That book, that rocket fuel book was like the, you know, the visionary and the integrator.

Starting point is 00:41:41 And basically when I was done reading it, I realized it's you're so right, like all of these ideas and all of this dust that I'm stirring up is actually useless, unless it gets practically put in, you know, I need to read that book immediately. It's it's so good. It will change the way that you look at him and he looks at you may potentially the way but on the flip side, it literally changed everything. You know, I'm more like maybe logistics ops based. But if you don't have the big but on the flip side it literally changed everything, you know I'm more like maybe logistics ops based But if you don't have the big vision and the person that wants to do all these creative things and what do you what do you?

Starting point is 00:42:12 Yeah, so, you know, I know she said she felt the same way. It's a balance It made her realize how important it was like Because if you have a business people have to walk through the door the phones got a ring, right? And I can make that happen, but behind the scenes, I mean, bills have to get paid, and payroll's gotta be made, and lease has gotta be done, and they, you know, the integrated, gas has gotta go in the tank,

Starting point is 00:42:36 and the integrator doesn't get the credit, the visionary gets the credit, because they're the one that's out there. And then I started to actually empathize, and you know, when we sold our business, one of the interesting things, they did this done in Bradstreet on us. And I remember when the report came back,

Starting point is 00:42:50 they said, we have like fortune 500 companies that have been in business for 25 years that do not have the credit that you have. Every single reference, from your landlord to your vendors, to every account that you had 30, 60, 90 day rotating credit on, you pay them all off. That's amazing, and that's your wife. from your landlord to your vendors to every account that you had 30, 60, 90 day rotating credit on, you paid them all off. That's amazing. And that's your wife. And that's my wife. That's

Starting point is 00:43:10 all my wife. That is just Sage. And you were like, what? Who's that? Who's the landlord? I didn't even know we had it. By the way, I drove here, didn't even look at my gas. I didn't even look at the gas today. I have no idea if we have gas in the car didn't even look yeah, that's me We flew to Bahrain last week, and I went we went to meet with the king of Bahrain Where's Bahrain? It's off the coast of Saudi Arabia So we flew to London and then geography's not my strong suit. Yeah, so it's it's in the Middle East Okay, so we're going to meet the king of Bahrain But we arrived at 1230 in the morning, and we're meeting with him at 830 in the morning it's in the Middle East. So we're going to meet the King of Bahrain. But we arrive at 12.30 in the morning and we're meeting with him at 8.30 in the morning.

Starting point is 00:43:46 It's a totally true story. And at 8.30 in the morning, the desk calls and says, hey, His Majesty's car is here to pick you up. And I'm like, great. So I've got my shirt on, which I just pressed, and I had my suit coat on and socks. And then I went to my suitcase to get pants. And I was like, I forgot to pack pants. pants and I was like I forgot to pack pants

Starting point is 00:44:06 and she's like you forgot to pack pants. Well what did you wear on the flight? Sweatpants, the ultimate human sweatpants and I was like babe I am not going to meet the king of Bahrain in ultimate human sweatpants and so I was like what are we going to do because we have to be at the palace in less than 30 minutes and his driver's downstairs. So I ran downstairs to the, we were at the Four Seasons in Bahrain and I was like, is there a Benz store like anywhere that I can get a pair of pants? And they said, yeah, there's one 15 minutes away, but it doesn't open until 10 o'clock in the morning. It's eight 30.

Starting point is 00:44:35 So I ran into the spa and found like a men's bathing suit cover up. And it was these linen, fully see-through pants, um, like very see-through, and I had black underwear on, and I had black compression socks up to my knees. So I went and met the king of Bahrain and in see-through white. Gary, you would be so surprised how well I understand this story. This is actually very helpful for me because I like am like, am I oblivious? People have called me oblivious, distracted. Yeah, I'm just focused on what I have to do in this world. And I can't worry about pants. I get it. I get it.

Starting point is 00:45:15 I can't worry about pants. I'm sorry. I bet the king looked and was like, Gary's got a cool outfit going on. Like, let's see if I can get some. Oh, if you look at that, if you look on my Instagram and you look at the pictures, I have like a very nice black jacket and a black button up shirt on and then I have you should talk to the story. Lincoln, you should write it down. Write this on Instagram, put the post up again and say I just want to give you the content. I just didn't want the

Starting point is 00:45:38 king of our energy. The king was probably like, I love your pants. Where'd you get your pants? They're very wrinkly. What was the king wearing? Was he wearing like a... Well, his son, the crown prince, who drove us there was in the traditional candora,

Starting point is 00:45:53 but he was super casual. Like, he was just in like, you know, shirt and regular pair of pants. Super easy to talk to, amazing human, and actually very funny. You know, I think there's a lot of misconceptions not not to derail the show but a lot of misconception about what goes on in the Middle East that it's based on oppression and it's really based

Starting point is 00:46:11 on respect and I've spent a lot of time there and really learn to just love those people. There's a quorum over there and uh the level of education. Everybody speaks English. I mean, it's so cool. It's just a unbelievable part of the world and we better pay attention to what's going on over there because they're going to sprint by us. I mean they are investing. There's a lot of innovation happening. Innovation, technology, artificial intelligence. They want the best of health care. They want the biggest, brightest

Starting point is 00:46:36 minds. They're way more forward thinking than you might think. And there's something to be said about dictatorships when they truly have the best interests of their people at heart. These monarchies, these families truly deeply care about their people. So when he flies you over there, are you guys talking health? Yes. So he wants to know how to be healthier, faster, stronger? He wants to know everything about longevity, anti-aging, bio-optimization.

Starting point is 00:47:05 How do you recommend supplements over there? They have a whole team of doctors and they came to the meeting. So you just said what you needed and they helped get it. They pull the blood work, they look at the genes that I like to look at and then I sit down with them and say, first of all they know I'm not a physician, but I meet with his team of physicians and we go through everything and he puts them on that protocol.

Starting point is 00:47:28 I did it for his son and now his son's a two-time world champion in this really difficult horse race. His name's Sheik Nasser. That is so cool. Yeah. We need to do our cheek swab. And like all these young Sheiks are crazy athletes

Starting point is 00:47:40 over there, ultra triathloners, ultra distance marathoners. Driven. Cycling, super driven. I want to do my cheek swap. We're gonna do the cheeks. Well, one of the things that we're, you know, again, we are not we're not the experts, we bring on the experts. But I think one thing that we've tried to do with our show for years is ignite the interest of health in this country. Like we it and I'm

Starting point is 00:48:02 excited because I really want to touch on that. I mean, like, yeah, I think conversations that were happening in small niche communities are becoming wider now and broader and things that people would look at you like you were crazy for saying in the past. You're like, you're doing a cold one. You're doing a sign, you're in red light. You're doing this, but people like what,

Starting point is 00:48:19 like these fringe things that you kind of like call pseudo science, I think is now being taken very seriously. So, you know, we're super excited about some of the stuff that's happening finally here. Because to your point, like there's been serious issues in this country. Oh, totally. I mean, I think the maha movement is going to be the greatest thing to ever happen to this country. Because for the first time, some of these influencers can really affect public policy. You know,

Starting point is 00:48:40 I had Kelly means on on my podcast and he's, I don't fanboy over a lot of people, but I mean, he and Casey, I mean, I just- So cool. Stanford trained surgeon, you know, Harvard educated lobbyist, and both sort of had this kind of epiphany around the same time. And I just think, you know, Tucker Carlson said it too.

Starting point is 00:49:01 He's like, these people are gonna change the world. And I believe that. I'm so excited to be with them on this, you know, Maha movement. But I wanna talk a little bit said it too, he's like, these people are gonna change the world, and I believe that, and I'm so excited to be with them on this, you know, Maha movement. But I wanna talk a little bit about that too, because it didn't, your journey didn't start as a health and wellness journey, per se, right? But I believe that a large part of it

Starting point is 00:49:17 has morphed into a health and wellness journey. What are some of the things, what were some of the tipping points for you along that journey? Like you eat a bowl of steak. I eat a bowl of ground beef every day. It's actually ground liver. It's a-

Starting point is 00:49:32 Oh, it's the organ blend. It's the ancestral blend from force of nature. And it grew my hair, because I'm so into beauty. I believe that. It grew my hair. My hair was up to here. It completely grew my hair.

Starting point is 00:49:43 I gained 60 pounds with my first pregnancy. I had a whole insulin resistance journey which I helped, which weightlifting helped so much. I lost 60 pounds. I got pregnant again. I gained 60 pounds. And the thing that got it off was weightlifting and eating so much meat and eggs and raw milk. And I just started eating this bowl of like all these different organs online and people were like, wait, what? And I'm like, wait, my nails have never been thicker.

Starting point is 00:50:13 My hair has never been longer. I've never had more energy. I'm satisfied. I'm losing weight. The aminos in it are just so incredible. And so I just started talking about these organs and people were like, at first it was like almost they couldn't believe it.

Starting point is 00:50:31 But if you try the Ancestral Blend from Force of Nature, you can't taste it. And the Ancestral Blend is they bend the ground beef with the organ meats. Because the straight organ meats I can't do either. Like straight liver. You wanna make me a liver right now, I'll eat it. Really?

Starting point is 00:50:44 Because you know, Carnivore MD comes to my house all the time I love Paul by the way, and he spends a lot of time with me when he's in Miami But and he and he makes me take the raw liver and I'll just throw it to the back of my mouth and but He's very metallic. I will do it because I know about the benefits But I just don't think that I would if I had a choice I would be like can I just get a bowl you literally can't I make like an in-and-out bowl, I would be like, can I just get a bowl of liver? You literally can't, I make like an in and out bowl where I'll do like a special sauce and I'll put like chopped tomato and lettuce and I'll make that bowl.

Starting point is 00:51:11 And then the next day I'll do raw cheese with raw honey on top. And the next day I'll do like a fiesta bowl with like little bit of like siate chips. Like you can make the bowl really interesting and that really helped me lose so much weight. So amazing. It's a huge bowl of meat. And so really helped me lose so much weight. So amazing. It's a huge bowl of meat.

Starting point is 00:51:26 And so that's been something that's really life-changing, weightlifting, upping my protein. And then like the little tools, like the cold plunge, the sauna, the red light. All those things have been morning sunlight. You touched on it on our show. It's like, we don't want to be talking about all these things with all these great people on the show

Starting point is 00:51:45 and then not practicing what we preach. Yes. Right, and like there's a journey where we realize, right around the time we had our first kids, like we are not the healthiest versions of ourselves. We're not doing the things that we should be doing. And we have access to people like yourself and others that are sharing this information,

Starting point is 00:52:00 why not implement it at a greater level? And also not just do ourselves, but be an example. And we had this great guy come on the podcast and he said stop being the tugboat and be the lighthouse He's like stop trying to tell people what to do and drag them along time Just go do it and you'll inspire other people do so I think like one we want to be an example to each other but two for our kids and our families and then the other People and we also don't want to be phonies where we're having all these great voices on and then eating like shit and not taking care of ourselves and not sleeping right.

Starting point is 00:52:28 We always say we're lucky to get the information maybe a little bit before the audience, but we're also getting it kind of at the same time. We just record the episode and release it later, but we're learning the same way that people listening are learning. I will tell you though, we have a lot of different health professionals on, and it's a lot of the same way that people listening are learning. I will tell you though, we have a lot of different health professionals on

Starting point is 00:52:46 and it's a lot of the same information. Having you on was really interesting because I realized the puzzle piece that's missing for me now and why I wanna have you on like 100 times is that the nutrient deficient part is not talked about enough and I've never had someone come on the show

Starting point is 00:53:03 and talk about it like you. Really? Wow. Which is kind of scary to think about wow that's my next layer of what I'm doing I'm interested in like what nutrients am I missing and how can I think we should do the test and we should come back on and go through it on on your show important what you're doing is if you just pull the data set of call it like 700 episodes and we're saying this is the first time someone's coming on talking about nutrient efficiency. I'm just talking about like the spectrum of conversations and you know how important that information is to people.

Starting point is 00:53:33 And you could get all of these people talking about weights and need and, you know, cold plunging. But if you don't have that piece of it, I think that's where a lot of frustration is happening with people. They're like, well, I'm doing all the things I'm cold plunging. I'm eating. I'm so like, why am I not getting the results I want? Right? Why am I not having the results of these these people are having? And I think you're right. I mean, people miss the foundation, you know, like we talked about the

Starting point is 00:53:54 things that are essential, right? And I mean, the word essential means necessary for like essential amino acids, essential fatty acids, essential nutrients. You know, it's funny, I spoke at a an osteostrong conference not too long ago, which osteostrong is a franchise that's basically centered around increasing bone density. And there are these centers that you can go and you can apply loads to your bone

Starting point is 00:54:19 and actually take it from being osteopenic or osteoporotic to actually having normal bone density. It's a phenomenal concept. But I was so shocked at how many people in that sphere were still on just a pure calcium bandwagon. Like, you know, people are deficient in calcium. Like, listen, nursing homes all over the country are just full of elderly men and women

Starting point is 00:54:40 that have been taking calcium supplements for 25 years. And they're still osteopenic and osteoporotic. Why? We need, because bones are not calcium. Bones are, calcium combines with phosphorus to make hydroxyapatite. Bones are hydroxyapatite. And in order for calcium and phosphorus

Starting point is 00:54:55 to combine and make hydroxyapatite, you need 12 minerals. You need boron, manganese, molybdenum, selenium, silica. Is that in the salt you told me about? That's in the salt that I told you about. So you deplete those nutrients, you can't form bone, and now you have weak bone. And somebody tells you you have osteopenia or osteoporosis.

Starting point is 00:55:13 No, you don't. You have a nutrient deficiency in these 12 minerals. What if you could wake up each morning full of energy, focused and ready to conquer anything life throws at you? It's not just a dream, guys. It's the reality waiting for you in the Ultimate Morning Challenge. I'm inviting you to join my live three-day free guided challenge to reprogram your mornings for peak performance.

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Starting point is 00:55:57 The challenge kicks off February 19th and it's completely free like all of my challenges. I'm inviting some of my top celebrity guests on you'll have direct communication with them. So join now at morning.theultimatehuman.com that's morning.theultimatehuman.com and let's change our lives together. Now let's get back to the Ultimate Human podcast. My four year old daughter asked me every morning for minerals. Yeah, that's she because I started getting her.

Starting point is 00:56:24 She knows. That's so good. She asked me for Kintone minerals every morning for minerals. Yeah. That's she because I started inherently she she knows. That's so good. She asked me for Keenton minerals every morning. She goes mom minerals is amazing. Can you believe she at four years old? She's like it goes like this ready for me to give it to her because she must intuitively know. She knows how her body feels. That's great. Salt under a tongue. Does she really? Good for her. I want to talk a little bit about your your kids health journey too because there I mean

Starting point is 00:56:46 so many parents I have a lot of parents that watch my show to one of the best episodes I ever had I had my my seven and 10 year old nieces on so we did a show with them and it just exploded because they talked about their their food choices. So how do you influence this in your kids' lives? Like what's a typical day for you as a mom feeding your kids? I get so-

Starting point is 00:57:12 Or you feeding kids? I'm assuming that she's done it. Yeah, both of us. Both of us, but we both do. We get very, very, very creative. So I'll give you an example. We were feeding our kids eggs, like three eggs every morning

Starting point is 00:57:23 with a little bit of like sourdough, super minimal ingredients. There's no- Sourdough's amazing. There's no enriched da-da-da-da-da. Fortified or enriched, yeah. A sourdough's alive. Sourdough's alive. And so we were doing that with like grass-fed butter and I noticed they were getting fatigued

Starting point is 00:57:38 on that. But you got to get really creative with kids. So I started doing this recipe has changed my life. Three eggs, one banana mixed with a little bit of oatmeal. It has to be like the oatmeal that has no pesticides like organic plain nothing else added oatmeal. You mix it together and mix pancakes. So they're getting protein, the little sweetnesses from the banana, and they are eating these pancakes all the time.

Starting point is 00:58:08 What I've realized with kids is like you have to rebrand everything. So like I'll say, okay, we're going to have chocolate with strawberries. But what it actually is, is strawberries with a little bit of longevity mushrooms from Symbiotica. Like everything is a constant moment to rebrand. Like I'll be like, okay, we're gonna have chocolate milk and it's raw milk with cacao. Or like at night, they'll say we're having vitamin water and it's like Thorne magnesium.

Starting point is 00:58:35 We give them Thorne magnesium. So everything is like, Elemente, right. They have cookie water. Cookie water is electrolyte water that has no sugar in it. It's like coconut water. Yeah, everything is a rebrand I do that with the Doritos and the masa chips

Starting point is 00:58:52 You switch them but you can even switch bags. Yeah, you want to get really creative switch Wow Dump the masses into the Doritos Dump the masses into the Doritos bag? That is gangster! Oh yeah! Have you tried the Vandy chips? Yes, they're so good! I have both flavors. Those are dangerous.

Starting point is 00:59:10 I think a little lye is fine for kids. A little lye fine for kids! You know what I'm gonna do? I've already thought about it in my head. I'm gonna go home and go, who wants lemonade? Perfect Aminos, lemon lye. Who wants Doritos? Lemon lye, perfect Aminos. Here they are, the masses.

Starting point is 00:59:24 The Aminos they're to drink it as lemonade. What's funny though about kids, and you know this, if you don't have junk in the house, they don't want the junk. You know what I mean? If it's chips, it's masa chips. If it's a healthier alternative, there's no junk food around it. We're not perfect though. No, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no,'re not perfect. No, no parent is, I'm not perfect either. Listen, my kids have had sugar before, like lots of sugar and it's a fucking nightmare. They act like a completely different child.

Starting point is 00:59:51 I can tell you right now on Christmas morning we had cinnamon buns, we had whatever. It was like dealing with a different body in my house. I can't believe it. So I just try to do my best. I'm not perfect, I just try to modify constantly. And I think most moms and dads want to hear that right? I mean it's an and working progress like optimal health for your kids is not the total absence of the bad

Starting point is 01:00:12 Right, it's just the presence of the good right? That's the other thing I mean like I walked into my room today at the Four Seasons and there was a Norman Love chocolate on a little thing What the thank you know, I ate the Norman Love chocolate. Yeah, you're I want to thank you. I ate the Norman Love chocolate. People are like, what? You ate the Norman Love chocolate? You're like, it's the biggest bar I've ever. Yeah, I ate the Norman Love chocolate. It was like, it was this big. And it was delicious, by the way. But then you had your brownie protein bar.

Starting point is 01:00:32 Yeah, but I'll have a brownie protein bar and a crass-fed steak, and I don't eat chocolate all the time, and I'm not shoveling junk in. And if I'm at my five-year-old niece's birthday party, I'm not the guy that's like, I'm not eating that piece of cake, you know. We're the same. I love Paul. He's a mutual friend. I'm not going to be that militant. Oh, he's militant. He was at my Thanksgiving dinner. He was militant.

Starting point is 01:00:54 What did he do at Thanksgiving? I can't wait to hear. Three pieces of turkey and apple slices. What about no honey? And he was, no, he didn't have any honey. And he was very kind enough to eat them very slowly. So like he wouldn't, and Paul, if you're watching this, I love you brother. No, we love him too. He's great. But like the funny thing was the second time he stayed with me. So when he comes to Miami, he stays with me and I absolutely love having him over. We're like, we see eye to eye on so many things. And so my whole family's at the dinner table and it was Sage's birthday, right?

Starting point is 01:01:29 Yeah, it was my wife's birthday. And of all, so she loves carrot cake. So we had a carrot cake in the kitchen and they put the candles in it. My whole family sitting at the table and they're coming out with the carrot cake singing happy birthday and he gets off the elevator and comes into my unit.

Starting point is 01:01:43 My son sees him and he goes, dude, I ran dab in the paul saladino carrying a carrot cake he's fine though he doesn't care oh he's totally fine i think that's another way to get organ is by his um meat sticks i eat those every day 60 grams of protein i eat his meat sticks dude we meet in the kitchen every morning at my house and we make a raw buffalo milk with and I'll tell you what it's delicious. We break his capsules open. We'll put them in the raw buffalo milk. We'll stir it up with a little bit of honey or sometimes some raw maple syrup. That's as good as any other juries you've ever had.

Starting point is 01:02:18 Where are you getting raw buffalo milk? I get it from a place called Southwest Ranches in Miami. So I get raw buffalo milk. I get raw kefir. I don't have a buffalo dealer. It is so. That sounds amazing. Raw buffalo milk and a really good espresso mixed together.

Starting point is 01:02:36 Dude, that's your new crack. It is the most delicious coffee you'll ever have in your life. I want an invite from Paul and Gary and Sage to have a buffalo milk Buffalo milk latte espresso at my place So you know we'll use me show you so we'll meet a lot of these characters And I love many of them But what I say all the time especially the audience like I don't want to hear about EMFs and the headphones from somebody if they're not just bought an EMF cord

Starting point is 01:03:04 If they're not doing it like if they're not doing. You just bought an EMF cordless headphone. If they're not doing it, like if you're not going to the gym and you're not eating whole foods and you're not sleeping right. And you're not doing the basics and you're telling me about my EMFs, I'm like. It was like the morbidly obese people with the mask, you know, driving in the car by themselves and you're like, seriously, like the least of your worries

Starting point is 01:03:19 is COVID, my friend. Yeah, if you can't do like 20 pushups, I don't wanna hear about EMFs. Right. You know what I mean? Exactly. I think that is a really. Does that make sense? Yes, it's a't do like 20 pushups, I don't want to hear about EMFs. Right. You know what I mean? Exactly. I think that is a really, yes, it's a really, like they say,

Starting point is 01:03:29 never trust a skinny chef, right? I mean. Paul lives it, eats it, breathes it. No, Paul is, he's the real deal. I will say Paul is as legit as I get. We love you, Paul. We love you, Paul. Where's my buffalo milk?

Starting point is 01:03:40 Where's my buffalo milk? But that's a criteria. You can move on to like the fringe things once you've satisfied the bases. But until then I'm like, okay, I gotta maybe be a little hesitant on some of the advice I'm taking. Yeah, if you're telling me the EMFs are gonna kill me,

Starting point is 01:03:53 but yeah, I've had a few of those interviews. You did get those headphones though. No, but I'll have some people sometimes come on the show and they pick these obscure subjects. And I'm like, listen, if you can't bicep curl a 15 pound weight, like I don't I don't want to hear about when you put he used to put his iPad on his penis with his headphones on and I was like no no no no yeah we can't put the iPad I still have intentions for

Starting point is 01:04:17 that we gotta get an EMF protector blanket and you got it yeah you can get that you can get the what is is it, Lambs makes the underwear. It's an EMF condom that I... Yeah. Lambs underwear, I'm buying you some of that. I'm just kidding. It's not the shaft. Who wears condoms? It's the balls that you need to protect.

Starting point is 01:04:32 It's the sperms and the balls. We really just took a nosedive. We took a nosedive like 15 seconds into your podcast too. What was it? Bowels. Bowels, like, all right, we're 15 seconds in. Yeah, I like to lure the men in now. They'll be like, wait, what did that guy just say?

Starting point is 01:04:47 No, but this is amazing. So your advice, quick advice to couples starting a business and going into business together. My advice would be define your roles, define expectation, define one year, five year, 10 year. What does it look like? Where you want to where you want to be headed and make sure you're pushing the same boulder up the same hill.

Starting point is 01:05:12 That's important. Yeah, I would say like the high level is a line on the ultimate vision. And again, I give that example of like one person wants to build the ice cream shop. One person wants to build the ice cream shop that franchises to across the country. I think sometimes people say they want to do a business and they don't agree on the scale. And then in addition to that, I would say, you know, you have to kind of, I don't believe that you can have an equal decision making process in any bit. Like meaning I don't like when there's co-CEOs and there's like, there's got to be one person that kind

Starting point is 01:05:41 of owns one specifically. And so in our, our in our world when it comes to the business finances I'll typically have the kind of final say just because maybe I'm more skilled at numbers when it comes to the creative vision Packaging you try to get involved in the cover art yesterday. I was like, yeah don't get out get Like I think I think we we really like kind of say Okay when it comes to like who needs to be the final decision maker on this and especially for the team to Right looking to when it comes to this specific lane, we define that.

Starting point is 01:06:09 Don't talk about QuickBooks during sex. The other thing I think I would don't talk about QuickBooks he has talked about QuickBooks in the bedroom. The last thing I would say no is I'm doing my red light therapy. Can you shut the hell up? I'm doing my red light therapy. Can you shut the hell up? No, but I think the last thing is that you have to understand that it is a lot of turmoil.

Starting point is 01:06:34 And if you're not okay with that and you want it to be roses all the time when you're trying to, if you run a business with anyone, there's chaos. There's chaos. Yes. Whether it's your partner or your coworkers, running a business is hard. There's chaos. Yes, it like whether it's your partner or your co-workers like it's running a business is hard It's not easy And so there's going to be moments and you want somebody that's gonna be there in the trenches with you when it gets hard Yeah, and you can't you can't do this thing where couples like I don't want it to affect the relationship

Starting point is 01:06:57 Like it's gonna affect the relationship. You just have to agree that you're gonna work through it together. Yes There's no way that it's like it's never never going, it's hard, it's difficult. A lot of businesses fail. My wife and I have this saying, no light between us. And at the end of the day, we always put the relationship first. And since we've done that, not allowing any light between us,

Starting point is 01:07:16 because you find that sometimes people, partners, projects, will start to come between you. And even people in your sphere will start to come between you. And even people in your sphere will start to notice they kind of have your ear but don't have her ear and they'll try to create some distance here. Or they have her ear and they don't have yours and they'll start to try to put a little divide between you. You're right.

Starting point is 01:07:40 And we have this. And some people are a lot more effective at it than others, right? Um, and you know there's been times in the past where one of us has really bought in to a partner or person and And that person caused a lot of friction and and and damage and when we realized you know what? They had their own interests at heart not ours And so we we developed the saying no light between us and such and we've done that and we we really have been militant about making Decisions together. I think that's beautiful at the end of the day at the end of the day when you're you know, 90 years old

Starting point is 01:08:14 You want to be holding hands with her and that so true if you really look at that It's not worth it to disrupt that your spouse is your writer. Yeah, we always say like listen to disrupt that. Your spouse is your ride or die. We always say like, listen, we're very motivated to build these ventures together and build big things. But we kind of already feel like we're playing with house money in the sense that we're very happy in our relationship and with our family.

Starting point is 01:08:38 And if you were to strip everything away and still it was just us with our kids and each other. I already feel like it's 41, right? And so the rest of the stuff, it's like, you wouldn't, when you go to a casino, when you stay playing with house money, like you don't risk what's already, you don't risk the winning or the base.

Starting point is 01:08:53 Right, what you came with, right? What you came with. Like it's already been built upon. Just your winnings, yeah. Yeah, and so like if it ever starts to get to a place where the business is toxic to our family and our wellbeing and our relationship, it's not worth it. I would like you to go date someone for a few months. That's submissive to see how that goes bullshit

Starting point is 01:09:08 You just go see just to like to have a little compare and contrast therapy But that's the other thing I say all the time I'm like listen you find another guy I would want to like go see what it's like out there The other guy to deal with your bullshit She always says like oh what happened I'm like listen you find that guy God bless him any takers Yeah, you know, it's crazy Yeah, they are greatest moments together. Like we just had the greatest Christmas and last night we actually had my mom's 79th birthday.

Starting point is 01:09:54 And the last thing my wife and I said when we went to bed with each other was like, we've had like the last three of the greatest nights of our life have just been exactly that just us and the and the family We all put on wigs and did stupid shit around the house And our greatest moments are in a one-bedroom log cabin in in Colorado in a really small town in Colorado with a wood-burning stove no electricity. It's just a solar-fed electricity Completely off the grid and we have this big, beautiful, fancy,

Starting point is 01:10:28 you know, place in Miami with all of this stuff. And it's just like when we unplug and it's it's just us. That's when it's I'd like a Colorado house like that. Okay. But to be like a little bit sappy for a moment and I think you know doing what we all do for a living You can kind of sometimes get lost thinking that that's all real Yeah going to these places and meeting these incredible people and having these big conversations all that and I think We are good at coming back to each other and saying like it's we're just

Starting point is 01:11:04 we are good at coming back to each other and saying like, it's, we're just living a normal life with our family and our kids in a normal relationship, nothing too, you know, we met, we were 12, like all these things. And you know, you got to be able to separate some of that. I think sometimes people build big businesses or big brands or big personalities and they get drunk on cool, they get drunk on that. And they get drunk on the press clippings and they, and that, and they think that there's now this new version of themselves yeah, and we really try to kind of stay away from that and

Starting point is 01:11:29 Acknowledge that we're fortunate to be in some of those situations and around some of those people and conversations But at the end of it, it's like this is the core and that's what we protect. Amen. That's so good Well, I wind down every podcast by asking my guests the same question. I'm ask each of you guys this question. There's no right around answer, by the way. And as what does it mean to you to be an ultimate human? I think to be an ultimate human, you're actualizing your real full potential every single day and you're not settling and that you're becoming a better version of yourself every day and that you're doing things to not only to help yourself but to help others

Starting point is 01:12:08 and to put so they can be the best versions of themselves and I think if if anything take financial success or business out of it if if you're adding value to the world and you're improving yourself to me that's the ultimate human that could be in any way it could be the best parent you could be the best husband you could be the best whatever. You could be the best husband. You could be the best whatever. But like to me, that is the definition of a successful life. That's exactly my exact answer. I think you might have pulled that answer. That was mine from a different podcast. I actually think go pull the clip.

Starting point is 01:12:37 Lewis House School of Greatness asked a similar question, and that's how I answered it. We're going to go pull that tape. And then he just he just rebranded it. Cause that could be spousal plagiarism. We did that episode in maybe 2020. If you go back to 2016, I think you pulled that clip from the thing that I said. No, no, no.

Starting point is 01:12:55 I'm just kidding. You guys sound just like Sage. He did copy. I wish Sage was here. She's gotta come and be on the podcast. Yeah, she can come on the podcast next time. So now you gotta say something different though. Now the pressure's like really on you.

Starting point is 01:13:05 My thing is like, stop, expect the most that you can expect out of life. Squeeze the orange to the fullest. And you are the creator of your life. You have the power to create your own life. Your thoughts predict your future. And I just think when you understand that no one else is gonna do it for you,

Starting point is 01:13:24 it's really empowering. And so that's sort of my message It's like how do I be the best version of myself that Michael copied? And inspire other people to do that That was amazing Whether the answer was plagiarized or not. I thought it was actually very good. I thought your thanks original answer But Gary, don't you feel like it really just comes down, it's the simple things.

Starting point is 01:13:50 It's so true. It really is. We over complicate everything. Yes. And even going back to the conversation we had, it's the essentials. It's like, even if you take the essentials of life, you know, I think we're living in a time

Starting point is 01:14:03 when there's so much information and people are so confused and they're getting caught in the in the clouds. And they're not just grounding on the simple things. Yeah. You know, it is amazing. You know, we talked earlier on your podcast about how sometimes I get imported into these really complicated cases. And in the most complicated of all these cases, the first thing I do is I start to eliminate things. I try to get as much out as I can possibly get out.

Starting point is 01:14:28 And then you usually find the one thing that's causing everything instead of the everything went wrong at the same time. And I think this is like a metaphor for life. I mean, usually people's relationships don't fall apart for 15 things. They fall apart because one thing and which caused 15 outcomes, you know? Um, and it's the same with people's health, you know? I mean, simple deficiencies causing multiple things to go wrong. But, um, I think we have very similar messages.

Starting point is 01:15:02 I really deeply appreciate appreciate I admire you guys I mean you just built such an amazing brand. You're incredible people. You're incredible really Feel special kinship with you guys You literally can come on Anytime you and sage want to come back on our show or you can come back every time you're in Austin, we'd love it. Well, that's the other thing, too. Simple thing for the young guys that listen to you.

Starting point is 01:15:30 You want to have bad health problems and bad financial outcomes, pick the wrong woman. Oh, you know what I mean? Like that. Like, yes, I talk about this all the time. Like, it's so most important to screw up your life by just picking the wrong partner, man and woman or, you know, whatever. Yeah. Yeah. I mean, there's like just a lot, again, it's just simple things. And I think a lot of people just get off track with so much optionality. I agree. And you know, that's what social media does to us. Well guys,

Starting point is 01:15:56 I hope you enjoyed this podcast as much as I did. I know it's going to resonate with my audience. I hope you guys will come back on the ultimate human. I certainly would love to come back on the skinny confidential. Until next time, that's just science.

The Ultimate Human with Gary Brecka - 135. Lauryn & Michael Bosstick: The Unfiltered Truth About Running a Business With Your Spouse

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