The Ultimate Human with Gary Brecka - 21. John & Sammy Shahidi - The Brothers Behind The Brands Happy Dad & Full Send Podcast, Building Brands That Last

Episode Date: December 27, 2023

Get weekly tips from Gary Brecka on how to optimize your health and lifestyle routines - go to https://www.theultimatehuman.com/ For more info on Gary, please click here: https://linktr.ee/thegarybrecka ECHO GO PLUS HYDROGEN WATER BOTTLE https://echoh2o.com/?oid=19&affid=236 BODY HEALTH - USE CODE ULTIMATE10 for 10% OFF YOUR ORDER https://bodyhealth.com/ultimate What do Justin Bieber, Floyd Maywether, The Nelk Boys, and Snoop Dog have in common? Today’s guests, John and Sammy Shahidi, have been some of the driving minds behind some of their biggest ventures and building iconic brands. Both John and Sammy were experiencing various health problems prior to working with Gary Brecka, including high blood sugar levels, low testosterone, vitamin deficiencies, and a total lack of energy. Through blood and genetic testing to identify individual nutrient deficiencies, Gary was able to put them on a regimen of key supplements to help their bodies produce hormones naturally. This led to a complete transformation of their health and changed the way they approach their businesses! John and Sammy are behind the massively popular Shots Podcast Network; home of The Full Send Podcast, The Pivot, and Hot Boxin’ with Mike Tyson. They are also the brains behind one of the most explosive brands in the alcohol industry today, Happy Dad. You’ll learn about how they’ve built their businesses, what makes a brand that lasts, and how they build such engaged audiences for all of their brands! 0:00 - Who are John and Sammy Shahidi? 05:30 - Why you should build a brand that doesn’t rely on sponsors. 11:00 - How Happy Dad Seltzer’s got started. 16:00 - How did Gary get started working with the Shahidi brothers? 19:00 - Why John Shahidi had to change his life. 23:00 - How they started treating John’s testosterone without hormone therapy.  25:30 - What role has God played in John Shahidi’s life? 28:00 - What are the main factors that cause anxiety? 36:15 - How the thyroid impacts the body. 39:00 - What happened when Sammy stopped his protocol? 40:15 - NMN supplement, What does it do and why is it important? 46:50 - Why you should be drinking hydrogen water. 50:30 - How Happy Dad got started. 1:03:00 - What’s next for Happy Dad? 1:05:00 - Partnering with Snoop Dog 1:08:00 - How to balance multiple businesses. 1:16:15 - The importance of in-person connection with your audience. 1:19:00 - Can you take too many supplements? 1:22:00 - What are the healthiest carbohydrates? 1:25:30 - What are the healthiest breakfast foods? 1:36:00 - How to win at the YouTube algorithm. 1:43:00 - What is the future of podcasting? FOLLOW Gary Brecka: @garybrecka The Ultimate Human: @ultimatehumanpod John Shahidi: @John Sammy Shahidi: @Sammy Happy Dad: https://happydad.com/ Shots Podcast Network: https://shots.com/ Subscribe on YouTube: @ultimatehumanpodcast Disclaimer: The Ultimate Human with Gary Brecka Podcast is for general informational purposes only and does not constitute the practice of medicine, nursing or other professional health care services, including the giving of medical advice, and no doctor/patient relationship is formed. The use of information on this podcast or materials linked from this podcast is at the user’s own risk. The content of this podcast is not intended to be a substitute for professional medical advice, diagnosis, or treatment. Users should not disregard or delay in obtaining medical advice for any medical condition they may have and should seek the assistance of their health care professionals for any such conditions. Learn more about your ad choices. Visit megaphone.fm/adchoices

A lot of people do it for the money. We did it for something we wanted. You have the Nelk Boys, you have a YouTube channel. You got a podcast, you got a sales term. If you have a great product, the job is easy. You got to put like 10,000 of these cases day one. This is going to fly. Right, absolutely impossible.

Day one, everything sold out. We have the UFC, Dana. Even the Snoop partnership was incredible because this year we'll do about 3 million cases. We've done over 450 of them. 450 meetups? Yeah. Pulsing gets 3 to 4 million listens a month. When we make a product, what would Gary say? Can we drink this with Gary? I think one of the best things you say is... Hey guys, welcome back to the Ultimate Human Podcast, where we go down the road of everything

anti-aging, longevity, biohacking, and everything in between. I'm so pumped for today. I'm actually still laughing from the pre-podcast before the cameras started rolling. I've got two of my closest friends and just amazing human beings on the podcast today, the Shahidi brothers, co-founders of the Shots Podcast Network, the Nelk Boys, the very popular YouTube channel, the Nelk Boys, and maybe most importantly,

Happy Dad Seltzer. These guys are just icons in the industry. They're great human beings. They've gotten to know themselves and their families pretty intimately over the last two and a half years. We've had an amazing journey together, health journey together, which I'd love to go into. They built some iconic brands, and they are social media icons and e-commerce experts. And I want to go down the road of e-commerce and social media today with these guys as well as health and wellness.

But welcome to the podcast. Thank you. Thank you. I mean, we're in the beautiful blue Vegas. I've only done one. You've only done one? I've only done one. So this is the second one?

The second one. And this is maybe your... I do maybe two or three a year. I try to be selective. And, you know, but I think um this one of course like congratulations on everything and thank you i think patrick bet david i'm gonna be doing something with him oh you are i love patrick bett yeah yeah dude i love that guy he should come on here yeah um patrick if you're listening you're welcome on my podcast i'd love to be on yours too

um you're an ultimate human so i'd love to interview before we get started let's get patrick bad dave locked in oh we're gonna get that right because that's what i love to do i love to book yes i love these guys no no grass growing under there let's just get him on the phone um you know he was i don't know if he was always everywhere or if i just started seeing him but dude that guy is so viral right now. He's the best. I watch him every day before I go to bed. When I leave work, I go. Because he has so many different formats. Yeah.

I was actually just watching him on Brad Day. Is he on there? Pat. All right, John. All right, Pat. Hey, man. I got to introduce you to someone real quick. You guys got to get to know each other, go on each other's podcasts.

One sec. Yo, Patrick, Matt, David, how are you, brother? How are you, man? Great, man. How are you? You're everywhere. I was just saying that on the podcast about you. I'm like, this guy's everywhere.

I love your content, man. I love your perspective. Love your message. I look forward to us breaking bread here soon together. Maybe we'll do a podcast together. Amen. I'm in Miami. So anytime you're in Miami, we'll get together. We can shoot there. Where are you out of? Fort Lauderdale. Oh, Fort Lauderdale. If you're ever out there, we'll showale. Love it, brother. Love your content, man. Keep up the great work.

All right. Love you, bro. Bye. Bye. Okay, dude. How many other people are we going to talk about? Let's get Dana White on the phone. Let's get up.

Well, that's what I do. I think, obviously, we a mini hats, but I think one of the most fun things I do is help book guests on a podcast. You know, I think that's what our network is pretty, you know, our network's pretty, uh, you know, fun and powerful, but, you know, I think of the amount of guests that come through full send, uh, you know, a safe place pivot. Yeah. One night with Stiney. Like, it's... One night with Stiney. I've had nights with Stiney. I almost had a night with you guys last night.

You did. I bailed on you at about 1.30 in the morning. Sage kept up with us last night. I live Las Vegas. I know. By the way, how beautiful is this hotel? Yeah, it's amazing. Down blue Las Vegas.

Jeff Sofer. Yeah, shout out to Jeff Sofer. Brad Muffin. Dave Grotman. Dave Grotman, everybody. Dude, they really pulled it off. I mean, so we went to Poppy Steak.

We've been to Komodo. You know, I just finished. My fingers are still white. If you can see those from the cold plunge this morning, they got amazing spa. Yeah, the spa's insane. The gym's crazy. Incredible gym.

Like, it's really over the top. And I mean, the grand opening, Justin Timberlake was amazing. Guys, excellent job, man. Jeff Sofer. Yeah, well, actually what's crazy is Jeff and Dave and all them, the Found Blue Miami was the first, like we call it on-premise in the alcohol industry,

it's like a grocery store versus like a property. They were the first account to carry Happy Dad in Florida when we launched. Wow, is that Happy Dad Seltzer? Yeah, Happy Dad Seltzer. So let's talk a little bit about that. I mean, for those, you know, for the folks on my podcast that are not familiar with these guys, I mean, there's an iconic Seltzer brand.

I mean, they've broken into so many industries, you know, your merch is killing it. Talk a little bit about like the genesis of the company. I know you came from the entertainment talent management industry i mean you guys have managed some massive talent justin bieber um we work with him he was he was a justin was more of a partner of ours and he's actually a partner in the shots podcast network oh right on yeah yeah since 2000 it's been yeah yeah it's been a while i think you know the one thing that we've done, and we're really happy that you're doing this,

and we're always happy to help you, is I think the important thing we've done is we've built this network on YouTube, and we've been not dependent on advertisers. Amen. Being dependent on advertisers, and you're seeing it with a lot of different things. And I think there's been some hot topics when Theo had Dana White on, and obviously Elon Musk talking about advertisers on X. Oh, God, the Theo Dana White podcast was hilarious. Oh, my God.

That one took me to my knees. Please watch that. Throwing out like 100 grand. If you haven't watched it, you've got to go back and watch that. Two of the best people on the planet together. My mind blew up. He's hilarious. But I think it's one thing that we've learned is like, you know, advertisers are not loyal.

Advertisers are not going to pay you. You won't ever understand your worth. Very, you know, very few advertisers have vision. And we've seen that, you know, for a long time. You know, we saw that a long time ago when we worked with Mayweather. We've worked with Floyd Mayweather, and he had a hard time getting endorsements as one of the greatest boxers. And yeah. He had a hard time getting endorsements.

Oh yeah, yeah, yeah. Wow. I mean, he would, you know, I mean, you know, we'd be talking about like massive fights versus Miguel Cotto and, you know, all these other fights, even up to leading up to Manny Pacquiao.

And it's like, you know, he would get like six figure offers and people just didn't really understand. They would see the bad side and the negative side of things and not necessarily the positive and get stuck on one tweet or one Instagram post. So that's when we actually built the Money Team brand with him. How did you get around that? We just built our own company.

Wow. We just went in and we built our own company. And that's, I think, now what's led to what we have today is building our own brands around our podcast starting with nelk and fulsand is we built happy dad together with them because advertisers have always been terrified of working with nelk um there's a select few really because it's controversial controversial they don't want to control right it's like you know you saw dana and theo talking about it's like they tell you hey take this part out the content take this don't, don't say this. Don't say that. Don't hang with Trump. Take this person off your, you know, Instagram. And, and, and I have to, I have

to actually give you a major shout out because, um, I have no social media experience. I have no, I didn't have any podcast experience before I started the podcast. I just wanted to get the message out. And I was so passionate about the message and so intentional about the message. And so I started this podcast platform, you know, by the grace of God, you know, it shot to the top of the charts on the health and wellness space. And at the same time, I hired these people to help me, you know, build this TikTok channel. And the content really starts going viral. And all of a sudden, I realized I had, I kind of sold my soul to the devil. You know, I had a media partner. And all of a sudden, they were like, hey, you have to do this ad read for this energy drink. You got to do this ad read

for this multivitamin. You have to do this ad read for this new CBD gummy. I go, I don't believe in any of these things it's got cyanocobalamin in it's got 300 milligrams of caffeine it's got you know folic acid um you know the cd meaty gummy is majorly it has no research behind it it's got you know it's all it's all sugar i was like i don't want their money send their money back oh no no you you got a contract you have to sign this and i said you know i'm not going to take 25 years of like research and experience and get to the top of the mountain and then just become a prostitute. You know what I mean? And just sell out to any brand that would sponsor me.

And you were super instrumental in helping me get back my TikTok channel and get back my podcast, take 100% ownership of it back. So that now I can control the hammer. You did drop the hammer, dude. By the way, he looks like a nice guy. I was copying all those emails. I was like, whoa. It's coming in high. President is spot on.

I was like, every couple times a year, John comes in hard. And I'm like, oh, it's coming. It's coming. John was like, what? This. Pardon my French. We'll cut that out. But he was like, man, we're gonna help you get this back.

And it's such a blessing now because, you know, I will not do an ad read on a podcast for a product or service that I do not personally use in my life on a daily basis or that I have personal experience. You know, I've tested it, I would back it. So not for any price, right? You cannot pay your way onto my platform

because I loathe the people that have gone out and built this massive amount of trust and confidence in their audience. And then they flip the script and they just become a feeder for the highest bidder. Yeah, I think, so that's funny because even going back to happy dad when we started we met kyle um we had dinner the first night and we're like hey

let's go do a product together right and um build something together and this is before merch before anything before all that yeah this is uh where's merch but it was those i get the full send uh merch going on but what was important for us and this is like you see how much we love the brand right we drink it all the time but we will never ever release anything that we all of us me john kyle steve all of us love so a flavor right a product and everything it's it's so real we we i mean you see we everybody you guys are we're everywhere all of a sudden especially a happy dad yeah and that's not an easy industry to like no it's the hardest industry on a planet it's it is we have prohibition laws and stuff that

we have to follow in states and it's very complicated business but at the end of the day we are obsessed with the brand and we will never release anything that we don't like. So we have a, with every flavor we've had, the four of us, me, John,

Kyle, Steve, all have to love it. Right. Has to be 10 out of 10. 10 out of 10. Has to be 10 out of 10. Yeah.

All that stuff. A lot of people do it for the money. Right. We did it for something we wanted. Right. Right. And we wanted that. And, we did it for something we wanted. Right. Right. And we wanted that. And,

you know, listen, we all drink alcohol. So why don't we make the best version for us? And then eventually, you know, it gets out to everybody else. You know,

I was, I was with Shahab from Symbiotica and love that brand by the way. Yeah. Yeah. I've got some, I don't know. I just endorsed my own brand. If I see good people doing good things with real ingredients,

I'm happy to give them a shout-out, support their brands. I mean, so, yeah, Symbiotica is a shout-out to you guys. I don't travel without this. This is literally my Rene sandwich bag. Yeah, Rene will pack these for me. And so, like, hey, just make sure you have a little bit of everything. So I got glutathione. Oh, yeah, I take these every day.

I'm going to fire one of those up right now. Wait until you get hold of mine. But where I'm getting at with this is I said this to Shahab, and it just clicked with me yesterday. And I think with what you have built, what we have built, what he has built, what Dana White has built, if you have a great product, the job is easy. I agree. It's really easy to market a great product the job is easy i agree it's really easy to market

a great product it's really easy like but you know i think the challenge in the marketplace for the consumer is how do i discern between a great product and really good marketing because there's some really shit products that have great marketing behind them you know they don't last though i think i think i don't want to a couple, but there's some greater products out there. I think it's the realness and honesty. I think people are smart enough that hopefully that they could catch on to. So if you look at Dana, you, us, even the way even Kyle does things, people can tell that we genuinely care. We want it. Right. Yeah. And, and right now I think in

the world, there's so much noise that they see us. Yeah. And, and, and, and, you know, it takes time. Right. I mean, I'm 40 now. Yeah. Um, a lot of people talk about like, wow, like how do you do this? I was like, you know, how the, what's the thing? Like 10,000 hours, you get really good at something. I was like, I got like 25,000. And then we just finally hit our mode. But at the end of the day, it's about like being honest and, and caring. And you see that like, even like Dana's press conferences, like.

Yeah. Well, Dana's the most loyal human being on the planet. Ever. I mean, I can't even. I got got a fun funniest story i heard the other day i met this artist and um he was telling me that um i don't know this is so funny to me he told me that he he was um he had uh painted um trump as a picture and and dana got wind of it or something and commissioned the artist. And the artist actually knew Trump somehow. So he went to Mar-a-Lago and he said,

hey, Dana White commissioned me for this painting. Do you mind signing it? And he looks at him and he goes, you're not going to charge him more just because I signed it, are you? Sounds like something Donald Trump would say. Yeah, but that's how sharp the man is. You know why?

Because I think Trump is as loyal to Dana as he is to to him i mean dana's been insanely loyal to me um you know he gets accused a lot of times to getting scammed or you know me having paid him i'm like do you guys understand how much money people really say i would have to pay him that's crazy needle um and he does not care about money at all none and he's very real very loyal like sometimes i wake up in the morning and um i i open my instagram and dana white's been on my instagram hammering trolls all night you juice monkey you better take that post down you know where are your results preck is the realest guy and i i just so deeply appreciate him he's done more for my career than probably yeah we're very very grateful like that's like god's love to the to your happy dad

if you if you if you wikipedia loyalty is probably dan white's photo on there there's a flip side to that too though you get on the other side of them it's like no no you don't ever want to go outside no no so you know um i always like since this is a you know health and wellness longevity anti-aging podcast i always like to bring the health component into it i mean because what you guys have done is so iconic, but we've had a journey for the last two years behind the scenes. And if you don't mind, I've got some data here because I think, you know, we started when you were 39 and you were 40. Now you're 42. When I saw you. i don't know sam was like 37 37 yeah it was like two and a half years yeah i think that's interesting one because it was before everything exploded on everybody

and yeah i had covet twice in one year strep throw my my system was shot yep and i'm at madison even had shoulder issues my shoulder no yes i I had torn rotator cuffs on both of my shoulders from old injuries from triathlons and rugby and all that stuff but I never wanted to do surgery I was like I don't want I don't want to get cut I knew so I just lived with it it was just I couldn't even turn a light bulb you know like I was just it was I was almost like having like a dead shoulder right so whatever I just kind of gave up on that obviously my system was completely shot um and then I met Madison through Matt Warner like yeah it was just an IV in Miami and I was like and she was just explaining like insane things I was like wait a minute I didn't even meet the

I didn't meet your dad yeah yeah and then and then and then i mean i'd love for you to just break down the blood work because it was wild yeah and feel free to tear me up because i know it was probably probably the worst results i was probably i mean just yeah i was probably well i think you know there's so many people that are listening that were or are where you were yeah and you know part of what i really like to do you know i want to get information out there that that inspires people to make a transformation because you know i'm partnered with um you know grant cardone and 10x health and i remember that he he told me one day he's like if you don't if if people don't make a

transformation like if they don't take action, you really haven't done anything. You've entertained them, you've educated them, but if you actually don't cause them to actually take action to do something about it, you really haven't, you haven't helped anybody. And so just getting your message out there isn't good enough. You have to get a message out there that inspires people to take action. And so, you know, by, by having people on the podcast and having them just viscerally talk about their journey and where was I, where am I now, and like how has my health change impacted all of the other aspects of my life? Like, you know, what's going on in my relationships? What's going on in my company? What's going on in my, you know, with my sleep?

How do I feel about myself, my own self-image? And, I mean, let's just start with you, John. I mean, when we met. Well, you got to tell them the pass out story. Oh, here we go. I'm sure here we go. I'm sure here we go. Yeah, we went to...

It was your place in Newport Beach and he came over with his parents and Dr. Sarta and I were there, my daughter. We just ran a simple, what's called a Myers cocktail, which is a cocktail of vitamins, vitamin C, B-complex, a B12, some magnesium, some vitamin C, some calcium, gluconate, just a basic hydration, detox, nutrition IV. When you're hungover or whatever, just like the most basic thing on the planet. Yeah, the most basic IV. And so Dr. Sarta starts this IV,. And I mean, it hit your bloodstream. And a minute later, you were passed out face down in a trash can. Yeah.

I was, I was, I was. My mom was looking at me like, who are these people you brought here? I was like, I don't know. I'm like, listen, I've never seen this in my life happen. Yeah. Dr. Sarda was like, she was so calm. She was like, this is just a vasovagal. It happens all the time. He'll be fine. I thought it was, I thought it was dead. She was like, this is just a vasovagal. It happens all the time.

He'll be fine. I thought it was dead. I was like, this is death. This is, yeah. But why did he pass out? It just shows you how, you know, well, first of all, you have something called a vasovagal, right? Which is where, you know, just from getting a needle stick,

even sometimes before you get the needle stick, you get, you know, you can get nauseous. Gary, real quick. Can I explain to the audience my life at the time? My life at the time was zero gym, diet Coke every single day, red meat six days a week, stress eating, cookies, four or five meals a day. Sugar, alcohol.

Alcohol. Cigars. A lot of cigars which is fine don't judge but all the other stuff like diet coke like red meat uh i didn't care about organic foods my right wife renee is always expressing organics like do the same shit you know all that stuff like that was my life at the and and then working seven days a week every you know every day zero exercise like zero like checking the mail was my exercise at the time like that was it so just want context when we started to this time I think what we're talking about right now is like end of 2021 I think I was somewhere between 270 to 280 pounds um today pre this vegas trip i was 207 dude that's amazing yeah so this way yeah that's amazing um but that was my life at the time during

this for context and that that you know that nutrient ivy hit your bloodstream and it made you violently ill and you know you're thrown up in the trash can and um you know so that was the point where we said hey listen let's let's take a deep dive here into what's going on in the trash can. And, you know, so that was the point where we said, hey, listen, let's take a deep dive here into what's going on in the blood. And let's get some data. And that's another thing I'm big on is we need data to make a change, right? I mean, and a lot of times I'll bring young entrepreneurs like up on a stage with me and I'll ask them questions about their business. I'll say, you know, how much money did you make last month? Oh, $622,000. Great. I mean, what was your net income last month? $144,000. How many employees do you have? 17. What's your revenue per employee? 71,000. What's your hemoglobin

A1c? Where are your hormone levels? You know, what's your insulin? They have absolutely no ideas. Do you know where your triglyceride levels are? And so they know more about their income statement, their balance sheet, their P and L, than they know about their own temple. And the temple is way more important than the balance sheet. And I think that's the shift that happened in you guys is you guys said, listen, I'm, you know, my late thirties or early forties,

I'm at the prime of my life, shit's blowing up for you guys and yet that you know their health had taken a back seat and so many entrepreneurs are in that position where they don't that put self-care yeah before that also they um you know it's it's you're hearing a lot more people like oh the guy had a heart attack at 37 right now they're you know a lot more people getting cancer a lot of things and i mean we talked about i was like i want the last half of my life to be my healthiest part of my life so so um so look we went you know we went into the blood work um you know a couple of things that were that jumped right

out of the blood work where you know your testosterone level which should be in the 600 to 900 range for a 40-year-old male at the time, was 224. You could quadruple your testosterone and still be in the normal range. Interestingly, we did not put you on hormone therapy. Dr. Sarta put you on raw materials to help the body make its own hormone. You are clinically deficient in vitamin D3, the most important nutrient in the human body. You are clinically deficient in DHEA, another precursor to make hormones. So the first thing we did was put those two raw materials back into the human body. We used a peptide to stimulate your own testosterone production.

And then your level shot into the 7, 800 range. But at the same time, you're pre-diabetic. And this is like a silent, you know, this thing lurks in silence inside our bodies, right? You're two points away from being an insulin dependent diabetic. You're insulin resistant. What does insulin level diabetic mean? So meaning at a certain level, you have diabetes when your hemoglobin A1C is 6.4.

When your hemoglobin A1C gets to 7.0, you require insulin, meaning you can no longer control your blood sugar and you need to take insulin. Is that when people take the insulin shots? Yeah, take the insulin shots. So we were heading that direction. Vitamin D3 level was at 26.

The body was just so deficient in the raw materials it needed to do its job. So the first thing we did was we said, all right, let's take this gene test. Let's take this blood test. Let's start supplementing for deficiency. We put what's called methylated vitamins into your bloodstream. We used peptides to increase your your testosterone we used raw materials like vitamin d3 with k2 dhea and then all of a sudden as these levels start to rise um you got that energy level back and you you had that positive aggression towards life again then that positive

aggression towards working out again yeah and i remember when we went to your wedding, I was like, holy cow, man, you're a completely different human being than the day that we met. Yeah, and it's even better now. I mean, that was, even wedding time, during this phase, I was 270, 280. I think wedding time, I dropped down to about 250, and now it's still going. But how much better do you feel,

how is it affecting your business? How is it affecting your relationships? How is it affecting the way that you just operate? Well, I think the most important thing it's affected is a couple most, you know, important relationships I have. Obviously, first and foremost, relationship with God. You know, I think it's, you know, really like, you know, it's always been, you know, and I'm Catholic, so I, you know, going to church Sunday and, you know, just actually getting up and going and, you know,

and doing all the different stuff with my wife and I. So I think it's like build a better relationship with God because I open up my eyes so much more to life. You know, I'm not sinning because one of the things we were talking about was like all the toxins. Remember, like, my body my body's like yeah i couldn't hold a pen you know i couldn't write like i couldn't sign a check oh my answer is because i did not know that yeah yeah he would always you were so inflamed but yeah he was so inflamed like we were going to meetings and he'd just be like like my hand i would be that guy that was texting like this

because I couldn't use my thumb. So I was texting like that. So I think my relationship with my family, my relationship with my brother, we used to fight seven days a week. You two? Seven days a week. Just kidding.

Let's not over there. But I don't want to fight my mom. My mom always calls, hey, I have dinner. I love your mom too. My mom loves you. I don't think she knows we're doing this. She's going to be surprised when this podcast goes live. And then my relationship with my wife.

I love my wife so much. And there was a time that I would, before going to bed at night, I would pray to God that I would wake up the next morning and she wouldn't find me dead in my sleep. You know, I would literally, that would be my prayers at night. Please make sure I wake up tomorrow morning. I don't want my wife to find me dead. And that was the biggest thing for me was like, we just got married. I love her.

We've been together five years. Like I'm not going to do that. Yeah. Yeah. So that was my big, that was my biggest thing. That was my biggest, biggest,

biggest thing. You know, when you're, when you're that unhealthy, like insecure is anxiety, all the mental things that go right. Like it's, it's,

he was pretty damn wild. Like in a bad way where, you know, he was just so anxious. Yeah. Right. It just, and like. Well, that anxiousness and that anxiety comes from a very often from nutrient deficiencies. I mean, a lot of people, if you're listening to this podcast, you suffer from anxiety, you suffer from, you know, anxiousness, poor sleep, poor focus and concentration.

Very often, this is just simple, missing raw materials in the human body. You don't have generalized anxiety. You don't have a disease, a mental illness, a pathology. You know, my message is a lot about we are not as sick and broken as we think we are. We are usually a few nutrients away from being optimal. And then obviously, you flick the switch in the diet and the exercise. I mean, so the majority of your turnaround was on you. It wasn't on me.

I just gave you the pathway to do that. And it wasn't expensive. That's the really important thing is a lot of people, because ever since you've grown so much, is all my friends, because everybody's always like, Sam, how are you doing this? Right?

Because for my life, what was that? I just pulled over 150, how are you doing this? Right. Cause like for my life. Yeah. What was that? I just pulled out. I've flown over 150,000 miles domestically in the U S this year. Wow. And, um, a bunch of other stuff that goes on. I wake up four 30 in the morning. Sometimes I'm at a bar.

Well, I was with you till two o'clock this morning. Yeah. Yeah. Yeah. But, but everybody, but the thing, the most common thing is I have a lot of my friends that are like, man, I want to do what Gary's preaching, but I just don't have the money for that. I was like, it's not, it's not a $40,000 thing. Yeah. Yeah.

$600 blood work, $600. Yeah. And $600 gene test. And that's gene test you do once in your lifetime. And I say all the time, we're not the only people that do gene testing. There's a lot of great gene testing companies, but just make sure you look at the genes of methylation, how the body is converting raw materials. And I think everybody should be on a methylated multivitamin. I'm also not the only one that makes a good methylated multivitamin. I make one, but I'm not the only one.

You can get these off of Amazon. And just make sure your body has the basics, right? That's, you know, the optimal health is more about the presence of the good, right? Than it is the absence of the bad. Meaning, can you have a diet soda once in a while? Can you have a little alcohol? I mean, and how is your body going to handle that? Well, if you're nutrient deficient and most of your diet is seed oils and fried foods and

um and you're and you're not exercising then the impact of that bad it's going to be way worse yep right but if you're eating well you know a whole food diet whether you're a vegan vegetarian carnivore keto paleo if you're eating whole foods and you're moving i mean you're 70 of the way there right and you get some data on your body you're 70% of the way there, right? And you get some data on your body, put the nutrients back into the body, get your hormones balanced, get your sugars under control and go on about your life. I think one of the best things you say, and it's always hits, sits in my head outside of first light. First light is very important. I'd love to talk about that. Um, cause that's a thing that we have now. That's so important. But sitting is the new smoking.

It is. And I think that's such an important thing because we're all working. We're driving to work. We're commuting. We're flying. It's so important to get that movement, get those steps in. I've got a goal a day every single day.

It's a couple goals I have every day, part of this new, you know, a lot of goals. And we'll go down, you know, I'll sprinkle them through this episode. But there's two that come to mind. One is minimum have to hit 10,000 steps. You know, it's not the greatest. You know, I think 15,000 to 20,000 is a lot better. But don't do less than 10 because I think by default just sitting around you're gonna hit maybe 2500 if you're just sitting around not really putting effort with some effort a couple hikes gonna walk around the blocks get on you know uh what i do now

is um if i have a conference call um i'm doing on a walk instead of sitting behind the desk unless i have to do a zoom video and presentation but i do some of those too just walk on a treadmill just walk just walk treadmill around the block if you live in a quiet neighborhood or a quiet you know business park you know the business park where we're staying is pretty quiet so it's not in a lot of traffic yeah but i think that's one and the other thing i do is this sounds funny is hydration is so important yeah um i'm a big believer in hydrogen water hydrogen water um hey guys i think the most important website you may ever go to is the ultimate human.com that's the ultimate human.com because on this website we can directly interact with one another you can give me suggestions for podcast guests and topics that you'd like to see

me cover you can ask me any question that you'd like more importantly you can sign up for my entirely free newsletter it comes out every single week I write this so I can get the information to the masses on how to live a healthier happier longer chemical free life you can also sign up for a pre-order of my book and if you'd like to take the genetic test that I talk about all the time it's available there too and lastly you can even see all of the products that I use in my daily life for a chemical-free healthy living style a lot of people ask me you know what do you use in your daily life Gary what do you brush your teeth with and clean your countertops with well it's all there if you'd

like to see it and you can again ask me any question that you'd like and get my free newsletter theultimatehuman.com I promise you that information will help change the trajectory of your life. And now back to the ultimate human podcast. And, you know, I think the electrolytes, the electrolytes is kind of this hack as well, because it tastes, I don't drink that soda anymore. And you're talking to someone that was drinking diet Coke with breakfast. Like I was having a diet Coke with my eggs in the morning. Like that's how sick I was. And now it's, you know, adding an electric like stick. I mean, I know, you know, Dana, we should actually talk on fasting as well.

Yeah. That's an important thing. Well, I got 50,000 people entering a fast tomorrow or Tuesday. Is that start? Oh, that's. I'm doing it Tuesday, Wednesday, Thursday. Yeah.

This week. Yeah. So December 18th, what was it? 19th, 20th, 21st. Yeah, yeah. Okay. But was it? 19th, 20th, and 21st. Yeah, yeah, okay. But the Ultima that Dana was talking about, like that thing, putting a scoop of Ultima in water

or any kind of zero calorie, no artificial sweetener, electrolyte, I think that's become my new soda. That's become that new, it takes away the sweet tooth. So now my other goal is 10 to 12 peas a day every day. If I pee less than 10. 10 to 12 peas a day. You have to.

Right now, as a matter of fact. Yes. Like 10 to 12 peas a day every single day is an important goal as well. But it's important. Well, there you have it, guys. You heard it here first. But, you know, the transition to now is incredible, right? I mean, your sugars have normalized.

This three-month average of your sugars. Your testosterone now pushing 700. What was his cholesterol therapy? Cholesterol was close to 300. All right, now it's 119 ldl cholesterol um triglycerides were close to close to 300 they're now 65 um if you know anything about that i mean that's the amount of blood fat and the fat in your blood your d3 was below the lowest measurable end of the range now it's in the 60 to 80 range you were gonna get prescribed cholesterol prescriptions medication

medication and then what you do not need anymore and then and then you just you never did that and You were going to get prescribed cholesterol prescriptions. Medication. Medication. Which you do not need anymore. And then you just never did that, and you switched over to? Diet is eggs, you know. Whole foods. Yeah, whole, organic. Everything I'm going to say is organic. Organic eggs. However many eggs I eat, cut half the yolk.

So if I eat four eggs, take out the yolk out of two. If I eat two eggs, take out yolk out of one. That's what I do in the morning. Snack throughout the day, celery sticks. Right on. You know, celery sticks. Negative caloric food right there. And organic celery sticks, of course.

If I have a, you know, If I want a little bit more flavor, dip it in some organic hummus. Lunch is shredded chicken. Got this crock pot. We throw some organic chicken in there. I pack when I go to the office. I pack, but this is all at home. But I do pack lunch at the office. Or else it's door-to-door cheeseburgers.

You know, Chinese food. But I stay away from all that. Worse and worser. Yeah. So organic chicken, I'll do that. You know, made in broth, add some pepper, usually with mustard. Yeah. And then dinner, I'll, and then if I want another snack throughout the day,

I got an air fryer and I just throw in spinach and have it like kind of sauteed in olive oil through an air fryer. And you get this like, yeah. Or zucchini slices. And it's like, it's kind of feel like you're eating chips. See, this is what I mean. Like, you know, these are relatively simple changes.

They make a huge impact. But everything I name is so delicious. And at night I usually stick with the fish so we'll do either sushi if i do sushi i'll ask the um the chef to wrap the rice with cucumber um most places i do that yeah i'll either get the sashimi or get the yeah you get it wrapped in yeah and that's that's pretty much been my diet you know and i think it's dropped the cholesterol it's helped me drop a lot of weight drop the cholesterol dropped your insulin dropped your um sugars it's um you know the other thing you had was uh you were hypothyroid according to the labs right you're what is called your t

your so the thyroid makes two hormones t4 and t3 and um one of those hormones t3 was low and little known fact about the thyroid is that it only makes 20% of the T3 in your blood. The rest of the T3 hormone is converted from thyroid hormone T4 in your liver and your gut and your periphery. And so you'd actually didn't have a thyroid problem, you had a nutrient problem. And we started supplementing for thyroid support, your thyroid completely normalized. And remember, the thyroid is what's regulating your metabolism, your body temperature. For women, it regulates menstrual cycle. For men, it controls our testosterone level.

It controls our metabolic rate. So thyroid has such a big impact. And unfortunately, we accuse it of crimes it doesn't commit all the time. You had a very similar scenario. You know, your thyroid hormones were off. You were also pre-diabetic. Well, what's crazy is that, I mean, I'm not like a big guy. Right.

This is the other thing, it hides inside of- Yeah, so I'm not a big guy, but I'm also pre-diabetic. Yeah. And what was that? I was eating McDonald's. I was eating fast food all the time yeah um i was like 204 drinking pretty heavy yeah i haven't stopped that though yeah um but uh little truth bomb on there yeah so but my adjustments though because i'm very different

than him i'm never home i'm on the road six days days a week. So all I have is airports are like my number one place I could eat at. Fast food, deliveries, all that. Airplanes. Airplanes, all that. So what changed for me diet-wise was I started saying no to things. So I don't eat on an airplane ever anymore. Yeah. Good.

That's one of my things. I fast on airplanes. Yeah, yeah, yeah. You have to. Unless it's an international flight, right? If you've got 15 hours to Dubai, you've got to eat. I just, I'll take some snacks that I bought, maybe like a bar, yeah, something like that.

And be like beef jerky or whatever. But so what I did was I started not eating late night food. So after I'm drinking, I'm drunk. I don't go and get a late night pizza. That's completely out of my life. That right there is probably like 15 pounds. That's, yeah. That's 15 pounds, right?

That's major. Airplane food, done. When I door dash, Uber Eats and all that, I try to just eat something healthy. I'll get like a soup Eats, and all that, I try to just eat something healthy. I'll get like a soup. Yeah, all that. But it was a major transition for you too.

I mean, like John's, it was a major transition. And then there was a kind of a funny little bump in the road that we did. I remember I told you I was going to throw you under the bus on the podcast. Here it comes. So Sammy has this major turnaround, like dramatic turnaround. And I remember we got on the phone, we were going through his labs with our clinical team. And I was like, dude, I cannot believe your labs are literally perfect. You know, your sugars, your thyroids, like everything is so perfect. And he's like, that's freaking awesome.

And then we didn't talk for like a few. Like three months. Three months. and he's like that's freaking awesome and um and then we didn't talk for like a few like three months three months and we got labs again and you went off a cliff and i go what the hell happened you were like i just wanted to see what would happen if i stopped taking everything and i ate like shit and started drinking again yeah and and so what i did was freaking does that and they went to complete shit i was like i was I was just, listen, I had to challenge you. I had to challenge you, but. Because I wanted to check you.

And my vitamins are very simple. Like I take multivitamin to 10X. Our 10X multivitamin. Yeah. And I do the, was it D12? D3. D3. Yep.

D3 with K2. Fatty acids. Yep. Yes. Fatty acids. And then I do the Symbiotica NM. NMN? NMN.

Yeah. Can you talk about that? Because you brought me into M&M a while ago. It's hard not to say M&Ms, but it's NMN. It's really hard to say, but when you see it, it's like Nancy, Mary Nancy. Can you explain? Because that's been helpful for me, but I'd love for you to explain what that is. So there's a bioactive compound in the human body,

you know, B vitamin called NAD. If you actually look at NAD, it's actually NAD plus. It's the reduced form. And this is paramount to healthy mitochondrial function, right? In fact, you can actually chart the decline in NAD levels with age, right? So biological age and NAD levels follow one another very closely. Dr. David Sinclair from Harvard is probably the biggest, most vocal proponent of these precursors. But you can't take NAD orally, right? You can do it by injection, do it by IV.

There are some sublinguals. So you have to take the precursors to have your body make it on its own. And those are either nicotinamide riboside, nicotinic acid, or NMN, nicotinamide mononucleotide. I'm big fans of these because, you know, again, these are compounds we put into the human body that cause the human body to do its job on its own. And that's, you know, my big message is, why don't we give the body the resources it needs to do its job and then get the hell out of its way, right? Because most of us are not thriving,

not because of a sickness or an illness or disease or pathology, we're not thriving because our bodies are nutrient deficient. So NMN is a precursor for NADH. And what's kind of the end result of like being on NMN for a while? Better energy, better focus, better concentration. At a cellular level, when you give a cell more energy, it has more resources to accomplish its functions like waste elimination, repair, detoxification, you know, regeneration. And, you know, I mean, every single cell in your body is like a mini fortune 500 company, right? It's got a CEO, it's got the DNA, it's got a bunch of minions

running around in the cells, making proteins, throwing waste out, pulling nutrients in, you know, it's got this phospholipid bilayer, this sort of barrier that protects it from the outside environment. And it needs raw materials, nad to do its job you know in order in order to function and um and and and so i'm a big fan of uh you'd be you'd be proud but our our break room at the office at the happy dad office uh you know we have coffee with fridge we have snacks kudos popcorn yeah oh i saw the protein popcorn i sat right next to that guy at the ufc last oh he's awesome. Ryan Lewis. He was like, I wish the fight would move over a little bit so they could see my logo.

But then we have like unlimited bottles of NMN. Like we were like encouraged, like our executives, the whole staff. Fire them up. Yeah. Yeah. So we have that. But Gary, I think with my lab work is I drink, right? We've established that.

Yeah. And so, you know, I do spend a lot of time with like, you say take a lot of glutathione. Yeah. I have a sublingual glutathione. That's another oral glutathione. Yeah, that's like a symbiotic glutathione that I take every day. Yeah.

Why do you tell me to take glutathione? Well, glutathione is the most prevalent antioxidant in the human body, right? There's not a single cell in your entire body that does not contain glutathione, not one. There are even tests that you can do to tell how long a cell is going to live by its level of glutathione. And it's the biggest antioxidant that nobody knows about, right? It's manufactured by the liver. The liver actually makes glutathione. It's also one of the biggest consumers of glutathione.

I mean, the body is this fascinating chemical factory. It's like, you know, one of the reasons why being a scientist is actually deep in my faith is because no one will ever convince me that this thing was made by, you know, two bacteria banging in a mud puddle, right? And then they crawled out and became a lizard and then that became a monkey and that became human right i mean i you know this thing was assembled by god because there's the level of intelligence right it it cleans itself it recycles um trash from one transaction and puts it into another transaction you know the body has this process called autophagy where it actually eats cells that are no longer doing their job and turns them into proteins and energy for the rest of the body it's it's extremely efficient um and glutathione is the most prevalent antioxidant it's contained in every cell in the body and made by the liver and

when we um put the liver under stress like in your case um i originally put you on our sublingual glutathione um because your liver enzymes were high, right? When the liver gets inflamed, it stops filtering the blood. And then this poison level called alkaline phosphatase starts to rise and you have all these other issues. So that's one, I'm another big fan of glutathione. And then when I did my lab work and Madison did like a scan on me, I remember she called me, she's like,

I don't understand how your liver and everything is like perfect. Yeah. I'm like, what do you mean? It's standing on. Yeah. And like all that stress, I put on my body and everything and all that,

but it's, it's, I don't work out. Yeah. I know you've been kicking my ass for two and a half years. Both of these guys. His Christmas present

is going to be a trainer package. That's what I'm getting him for. Yeah. He's getting nothing else. Like, you know, you look good though trainer package. That's what I'm getting him for. Yeah, he's getting nothing else. You look good though, man. I do because I say no to the bad things. Yeah. Right?

Pretty much all the white stuff. The flour. Yeah. That was another thing we found out about your diet. And I mean, I have to be gluten free. Yeah. Right? And I remember like one of the first tests because you're like, hey, every time you eat something like white, like a burger or a wrap or whatever,

you're like, you're like, do you feel foggy? I go, yeah, my whole day goes to shit. Like I just can't think straight at all that. And I still sometimes, I mean, I'll have a cheat day here and there with like an in and out burger once a month or something like that. But you can get those with lettuce too. Yeah. It was not as good. It is pretty good. You know, you know what I do with in and out. I'm telling you right now, was not as good it is pretty good you know you know what i do now i'm telling you right now it's just good no matter what anyone says i get it with lettuce and i replace their

secret sauce with mustard yeah yeah but he's a big like lettuce wrap guy i i like lettuce yeah obviously i like my greens i like so good but but i just did such simple things right i'm not doing some crazy fascinating stuff like yeah multivitamins, NMN, this glutathione packs. Just I'm obsessed with electrolytes and water. Yep. I give you the body health from electrolytes. It's the best. You got me hooked on in the mornings the Himalayan salt.

And do you guys have the hydrogen water? No. I want to talk on that because I've been, the last few years I've been, so maybe about four years ago I switched to alkaline and I was drinking buying alkaline bottles you know all the different brands of alkaline if it had alkaline from 8.5 up I would that was the biggest marketing myth ever sold yeah I want to hear about that I want to hear about it because I want to I've heard that you've kind of talked about that I want to learn more so then um this past year we switched to all spring water. So I will almost drink mostly spring water if I can get my hands on it. Mountain spring?

Yeah, if I can't get a hold of hydroponic water, I drink spring water. Actually, we get mountain spring. Mountain Valley is one of my favorite. We get five gallons delivered to our house. It's pricey, but we get those delivered every Wednesday to our house. So that's that. And then now I'm hearing about hydrogen, and I would love to hear about that more and why well before you go i started drinking hydrogen water like two and a half weeks ago i can't drink any other water since yeah once you start drinking hydrogen water it's

yeah because we have a whole class of bacteria in our gut called hydrophiles um which need which need hydrogen there's high amounts of hydrogen in running waters and rivers and streams and lakes and and uh where where river rivers actually passing over rocks. I mean, where water is passing over rocks or coming down from a glacier. So it's a very natural, you know, a gas that's in water. Obviously, water is H2O, you know, adding extra hydrogen to the water adds electrons that actually can neutralize free radicals. They actually help you absorb supplements. They help you digest your foods um hydrogen's very consumed in enzymatic activity so like digestion um breaking down foods and also fine foods the process that bacteria go through in

your gut um so i'm a huge fan of hydrogen water you know if people can't don't want to spring for you know a hydrogen water filtration bottle or for their house or this portable one that i use then um but the portable one's the simplest thing because the portable one's called echo there's a lot of chinese knockoffs out there so be careful you know don't go save a buck by finding that chinese one it's called echo yeah but but what i think when i when you were explaining hydrogen water back in day i was like i don't know if i can invest three grand into this whatever right but then i bought one of these guys yeah they're about 230 or 240

yeah but how much money do you spend on bottle water in a year whatever so we just get whatever the water poured in i mean i i I travel with it now. I never. I actually, I get, yeah, it's like my wallet and that thing is like, I get upset when I have to drink ball water and other things. Yeah. But it tastes so good. Yeah, yeah, that's awesome.

But I think, I mean, I feel better. Well, think about it. I mean, we're 85, somewhere between 75 and 85% water. We use water in every transaction our mitochondria voracious consumers of water it takes i need to refill my drink you got the suggestion um the power of suggestion you know um but so you know i i want to um transition a little bit i mean i i love the health journey that we're on you You guys both look amazing. It's where we started. By the way, I'll finish up your story

because it ends very well. You were like, oh yeah, okay. So I got back on the supplements, I got back on the protocol, and now your labs are back almost perfect again. I feel great. And you gotta remember on our side too, we have 102 employees now when we first met.

You have 102 employees? Full-time employees. In what? Full send? Happy dad? No, just happy dad alone. Just happy dad. Just happy dad. What are 102 people doing?

We have a sales team that goes into stores and makes sure everything's merchandised. It's mostly sales teams. I think we're at 68, as it says, sales teams.

And then, I mean, the alcohol business. Regional managers. Regional managers. Direct chain managers. Like someone that just calls on Walmartmart someone calls on 7-eleven wow now did you guys raise money for happy dad a little bit yourself no so so we we take investors we self-funded it um the first four months um ourselves and it exploded it's funny story because when we first started, we had no alcohol experience other than drinking alcohol.

Yeah. Right? But our idea was, you know, I like beer, but beer made my body feel like crap. Beer is awful for it. Terrible for it. And it sucks because I wish it wasn't. Yeah. So we wanted to obviously make something that was best.

So what we did was, one, we wanted it to feel like a beer. So that's why our cans in a regular 12 ounce can versus skinny can. So we have like a whole saying like no skinny can bullshit and all that. Cause we just want to make it feel like a beer. And we get friends all the time like saying, Oh man, I love your beer. I'm like, no, it's a seltzer. Yeah. We lower the carbonation by 30%.

So it doesn't give you that acid reflex. And, um, um, Wow. You guys really thought about it. Yeah, and the flavor's really low so it's one gram of sugar because we don't want to drink a lot of sugar. Gluten-free.

It has electrolytes in it. And electrolytes were inspired by you when you used to tell me the Himalayan salt putting in in the mornings. It's another great way to get minerals. I tell people that all the time. Celtayan salt, putting it in the mornings. It's another great way to get minerals. I tell people that all the time. Celtic salt, pink Himalayan sea salt.

I've been reading some studies lately about the amount of heavy metals sometimes in pink Himalayan sea salt. I like Baja salt. I like Celtic salt. Those are dirt cheap ways to get basic minerals. We made the best version. Alcohol's not the best for you, but we want to make the best version yeah alcohol is not the best for you but you know we want to make the best version for us and everything so we did that we made the branding the happy dad whole story was we wanted we knew we could market to you know 21 plus young adults but

but we wanted the dads and everybody to all i mean I mean, I think the brand's got such a cultish following, but I'm interested to know, so you raised a little bit of money. We raised a little bit. Self-funded it yourself. Self-funded it. We raised, so what happened was we were trying to, so in alcohol, you have to get a distributor.

It's a law. It's called a three-tier system. So you have to be in, we can't sell to Walmart directly. We have to have a state distributor or a county. We sell to them and they sell it on a shelf. That's the U.S. thing. Compliance, taxes, all that stuff.

The whole thing, right? So when we started, nobody wanted, those seltzers were exploding and nobody wanted to partner with us because we had no experience. We had a bunch of crazy guys on youtube you know we were we were a trending category a trendy category in seltzers right there was because i'm in a very oversaturated we're a trendy category in a celebrity brand you know it's like okay okay here's another celebrity

brand nine out of the 10 of them fail more than that 99 out of 100 fail um and you know and and seltzer same thing 99 out of 100 fail so it's like wait a minute you're a seltzer and you're a celebrity brand like we're good so so what's crazy is i remember i called dave grutman so i called dave and i was like dave we we have this awesome product and uh i need to um we need a distributor to kind of support us and then we got connected with GoPuff those guys are great they're great but we didn't have a distributor so then Dave connected

us with David Booth Chris Carlos and they're like I just met up and I met with them and they're like how much sales are you going to do this year and I just made up a number. And I met with them and they're like, hey, how much sales are you going to do this year? And I just made up a number because I had no idea. I had no clue what we were doing.

We didn't even know what number was good. And we're like, hey, listen, we're going to do 100,000 cases. A case is two 12x. We're going to do 100,000 cases this year. I remember Chris Carl was like, if you do 100,000 cases, you guys are going to be on rocket ship. So then Bethmo, GoPuff comes in, which is,

they own, they have like 160 plus stores in California and Arizona. We're just in Arizona. GoPuff does? Yeah. Wow, that many just in California? Yeah, because they purchased a- They took out BevMo, which is like

one of the largest chains in California. Oh, okay. Yeah, so they just bought, they acquired that chain like maybe like six months before or so. They become our partner to launch the brand. Well, they give us a chance, right? So I called Raph. I said, hey, listen, I've got a drink.

And he also said it like, don't tell me it's a seltzer. Don't tell me it's a seltzer and a celebrity brand. I was like, but listen, man, like, please do me this favor. Give us a chance. Give us a chance. Put us in the stores. Like, I promise you it's gonna do well. This is not gonna be all other celebrity brands.

It's not gonna be all other seltzers. So he's like, okay, I got you. He's like, you know, he's friend and he's like to do well. This is not going to be all other celebrity brands. It's not going to be all other seltzers. He's like, okay, I got you. He's like, you know, he's a friend. And he's like, do you this favor? Yeah, he's the sweetest man. Now, once he did that, did you guys parachute into town and then try to drive? So it was funny. We were talking to one of the personnel that was organizing the stores.

And I remember really nicely, she was like, hey, listen, so we're going to send like a couple 12-packs to a couple stores and everything and really nicely she was like hey listen so we're gonna send like you know a couple 12 packs to a couple stores and everything try it out i was like oh no no no you gotta put like five ten thousand of these cases day one this is gonna fly they're like that's impossible absolutely impossible no chance whatever so we launched a brand the day one everything sold that they put it in they're like they five to ten thousand amongst all stores yeah among all stores yeah so they have pallets of happy dinner wow everything sells out the first day it just flies it gets crazy um we're selling like mass and everybody's like what the hell is this and is this because you guys are standing on it on social media and We push on social media.

Pop-ups or whatever you call it. Well, it really comes down with, you know, going back to what I was saying earlier, is when you have a great product, the marketing is easy. And I think for us, marketing has always been easy because we've always made great products, great podcasts, great alcohol, great merch, you know, all that. And I think, you know, what happened was, you know, the marketing was really easy. So we did what we did best. We're like, all right, cool.

You know, our partners helped us make a great product. We're going to do what the Shahidis do best, which is marketing. So we went and marketed it, and it just blew up. And I remember what Sam's talking about. We launched on, I believe it was a Tuesday. Those stores all got wiped out. And Wednesday, Bedmills' biggest competitor calls me. Hey, why don't we have Happy Dad?

Wow. Thursday, the other biggest competitor calls me. Why don't we have Happy Dad? And it just became, so that 100,000 that he was talking about in a year, he said if you guys hit that, you're going to be golden. What are we going to do this year? This year we'll do about 3 million cases. Wow.

That's awesome. That's a great story. In that six month period, we were only in five states. We did 349,000 cases. We did 100,000 the first month. Then we like ran out of cans. Like we had a supply chain issue and all that stuff. Right.

Fix that. That's a high class problem. Yeah. And so, but I mean, we could have easily done a million cases within that six month period, but we just didn't have a product, right? Whatever. It's fine. But, um, going to fast forward, you know, it's pretty crazy because we've gone from not knowing that you had to get a distributor and not know anything. I can tell you every single law by every single stage.

Yeah, you've got a PhD in liquor law. We're such experts in it, but we love what it is. And what's really important too is like our partnership. Having good partners is so important. Oh my God. Like the way my brother, myself, Kyle, and Steve work, we have so much trust with each other. Yeah. And now we have Sugar Sean in the mix.

He's our whole sole partner now. Oh, really? He's been, he's on a different level. Is he on the happy dad side? Yeah, yeah, yeah. He's been one of the greatest partners. Him, Justin Gaethje, the two of them have joined Lynch. Sugar Sean's a great dude.

And is he, who else? Snoop Dogg. Snoop Dogg? Oh, well, that's a whole different story. He's your partner, happy dad? The Snoop Dogg stories are one of our favorite ones. Yeah, so he invested in it. So our favorite thing is, you know, the alcohol industry is such an old school boys club, right?

And we just went, we just, we do it what we think is best for us and our customers, right? And is this kind of what you would recommend to, because I know a lot of people are listening to this. It's not like a business building podcast. It's a health and wellness podcast, but a lot of people have, they're entrepreneurs and they're building a business. Well, I do want to talk about that because one thing that's really important for us has been, so one thing that was really and this is this is what's so stupid about the alcohol industry so i hate this i actually had a dream that i took this to

the supreme court maybe we cannot talk about how healthy of a product it is so i'm not saying it's healthy because i can't say it right so do your own homework but there's flaws that we cannot do that. But when we make a product, we don't say it's healthy, but we think, and Kyle and Steve think, what would Gary say? What would Gary say? Can we drink this with Gary? It's literally not, is this healthy? Can we drink this with Gary?

Especially like there's so many other, there's like tons of vodkas that are like gluten-free and there's ones that aren't there's so many things that you can't even put on packaging to like tell people what that is because there's everybody's always scared against you there's too much weird stuff hey guys if you've been watching the ultimate human podcast for any length of time you know that one thing i do not do is push products i do not just let any advertiser into this space because i believe that the products that appear on the ultimate human podcast should be things that I use every day in my life to improve my own physiology one of them is something called the echo go plus the echo go plus is a hydrogen water generator that you can take on the go you essentially take the top off of this bottle you pour bottled water

in this and repeatedly it will make high part per million hydrogen water you press this little button you'll see these bubbles going up in the water that's hydrogen being created in the water there are all kinds of peer-reviewed published clinical studies on the benefits of hydrogen water including reduced inflammation better absorption of your supplements better absorption of your foods better balance of the stomach acid and it feeds an entire class of bacteria in your gut hydrogen water in my opinion is the most beneficial water that you can drink and now you can take it wherever you go you can go to echo echoh2o.com that's echo echoh220.com enter the code ultimate 10 for a discount echo h20

enter the code ultimate 10 for a discount and now back to the ultimate human podcast i think that's one thing with and so you know one one thing and we've talked about this recently too is we're getting into other products um as well um probably not probably not other alcohol products there'll be other variations of happy dad but another alcohol but we're getting into other products um as well um probably not probably not other alcohol products there'll be other variations of happy dad but another alcohol but we're getting into other products and every single one is what does gary think what does gary think wow thank you and you know even even steve will say like hey listen this one ingredient i don't think it's scary approved so so you know i mean he will tell me tell me that once in a while so like we have this so one of one thing that's important to us right now is snacks.

Right. Because snacks, like I said, I have celery sticks, air fried spinach. Yeah. But, you know, most snacks out there are so bad for you. Oh, my God. I mean, most protein bars are bad for you. Yep. You know, you think it's good because it has the word protein, but it's not good for you.

Kids, you know, we know what their snacks are. M&M's, Snickers, you know, you think it's good because it has the word protein, but it's not good for you. Kids, you know, we know what their snacks are. M&M's, Snickers, you know, ice cream. Yeah, everyone knows. Which, by the way, a lot of those food diets are getting banned. Yeah, yeah. Like California has been. So we said, all right, so how do we make a healthy snack? And how do we make something that hits the protein, people who need the protein, whether they're gyms or kids?

And this is a product that we have coming out. Let me check it out. Board Jerky. 15 grams of protein. Steve will do it. I haven't ran this by you, but I ran it by Steve. And I said, what do you think Gary's going to think? He said, I think he's going to like it.

So I want you to double check before we go live with this. Okay. And let us know. I'll take a deep dive into this. We can get a grass-fed, grass-finished source. I mean, I do eat beef jerky. Grass-fed, grass-finished sources of beef jerky. How many brands can we put on here at one time?

We've got the Daylight Contender Series. We've got the Ultimate Human. We've got Habitat Seltzer. Power Slap is coming in February, guys. It is. Power Slap, yep. The Monster Energy Truck Show. But I think the important thing here is,

I think with our world, is we're never going to get into a product. That's legit. It's super good. That is legit. I know I had to stop eating because I ate too much of it. It was so good. I'm going to take this on my travels.

Are the sodium levels okay? Mm-hmm. Yeah. Yeah. Contrary to popular belief, I mean, the source of the sodium is a big deal, but also sodium is not as dehydrating as we think. Okay. In fact, most people that are suffering from migraines or are clinically dehydrated are very often clinically dehydrated because they don't have enough sodium in their water.

All right. Yeah, I just want to make sure because we're supposed to go live with this soon, and I haven't had a chance because I know you've been really busy the last few months. I don't want to bother you. We're just doing it live on the podcast right now. I literally had one bag. I brought like 10 bags to Vegas. Hey, by the way, here's a don't want to bother you. We're just doing it live on the podcast right now. I literally had one bag. I brought like 10 bags to Vegas. And they're all been gone. Here's a product I need you to.

Yeah. So two birds, one stone. I got this approved to go live. And we got promo on one of the greatest podcasts. That is actually really good, man. Yeah. No, it tastes great.

I just want to make sure that macros and everything were okay. Because we really want, we're not going to get behind. I'm going to tell you guys right now. We're not going to ever get behind anything that's not healthy for you we're not going to do it um you know even recently you know kyle had a massive offer from a vape company and a massive offer like

probably could have made tens of millions of dollars a year and he's like i can't do it like i'm not doing the same i'm not doing it there There's nothing you can do. And I think we can, like we, I think, I believe now with our flavoring team that we have built within our company, we can make products that are great, that actually taste good, but actually are healthy for you. I think Symbiotic has done that.

I think, you know, we've done it with Happy Dad. We're going to do it with Jerky. And I think that's what we want to start doing moving forward is that kind of the direction of happy dad so it's i mean it's obviously known as the seltzer but um is happy dad going to expand and yeah i mean we're gonna carry that i mean we well i'll say it now so we're we are launching a hard ice tea it's like the number one hard iced tea company right now has 21.9 grams of sugar per 12 ounce serving or one gram and what's crazy is 12 ounce but they're 24 ounce is the popular one so you're getting two x yeah yeah so so those little like sugar those little sugar packs that

people's sugar i think the sugar packs that you put in your coffee is like 2.6 grams of sugar. So my 2.6 or 2.8. Soda is about 52, 54. So this little 12-ounce can has 21.6. This brand that is our competition is the biggest brand on the planet. When it comes to tea. You guys know who it is. We're not going to say their name. And what's crazy is we're gluten-free.

Yeah, we're gluten-free. But what's crazy about this other gluten-free yeah we're gluten-free but what's crazy but this other brand one last thing i would say is um they're the the demographic that drinks them usually kids in their mid-20s they're putting out like four or five of them you know like it's not like they're having one quick one it's like all right whatever we'll look the other way they're putting out four or five of them wow so the hard tea we're going there, and we're launching that in February. But in general, we're just growing the seltzer business. It's a big, big business. Us doing almost 3 million cases next year.

We have the UFC and Dana. We have that. And even the Snoop partnership was incredible because with Death Row Records, we grew up in L.A., so we grew up with Death row records which is like the most iconic brand yes it's you know i grew up with that too i know every word i know dr dre you know snoop and it was original record label that snoop had so snoop yeah my generation's big on that so snoop bought death row records became the ceo and call my brother and they were talking about you know just doing stuff we've done stuff with snoop in the past he's the best freaking partner on the planet um and we're like let's let's

make it let's do a flavor together and and he brought up grape and and but we're like let's do a death row logo so this is where the story gets crazy so we do this we have a grape we go out to the market we tell all of our partners and everybody hey we're launching this thing death row grape grape like yeah and it's going to be massive and you know sales guys everything's great everything's made death row grape every you know and everybody always says their products gonna be big right that's just a thing john comes in is like we gotta do minimum orders on like it has to be crazy numbers everybody was like there's no way we're gonna order this much product

that's crazy well they were like we're gonna test a few couple thousand cases i was like no you don't you don't tell us what you're testing we'll tell you what you're testing that crazy how the script has flipped and we're like bended knee, like, please take our product. And now, here's your minimum order. But we always over-promise and we over-deliver. Yeah. So we knew what it was. So we come out, boom.

This thing explodes out the gate. We can't even keep it in stock. Really? Yeah, we can't even keep it in stock. It's our second, behind a variety pack, it's the second largest SKU right now we have. But you know what? It's one thing, the flavor profile of it. I'm not a grape drinker.

They are good. I mean, I'm not a seltzer drinker, but they are good. Well, I'm not a grape drinker at all. We had a couple last night together. We did. We did. So as a non-grape drinker, it's my favorite flavor. So I was able to convert myself

that doesn't like that type of flavor profile and whatever. So we explode crushing it. We just got into 3,017 Walmarts. 3,017 Walmarts. That's crazy. Starting like March 1st. They're bringing grape everywhere. This thing is a phenomenon now, right? It's so cool.

But what's important about it was the partnership because you could pay any celebrity anything in most cases and they do whatever right yep but we hit so many demographics and cultures and we converted people that weren't drinking seltzers into a seltzer drinker right we brought that's what walmart told us and we knew this but walmart even validated this we had a meeting with them a few months ago like You just brought a whole different category of people or a demographic of people into the category. You brought a whole new demographic. We've never seen this customer profile walk down a self-perception.

I think this is just so important for the audience to hear, though, because you trailblazed in a highly competitive, highly saturated market. And let's face it, I mean, some of your competition has very deep pockets and obviously has massive distribution. They're dirty too. Oh yeah. No, they're dirty. And tell me a little bit about how having all of these different facets to your brand, like the Nelk Boys, the Podcast Enterprise, the Happy Dad Seltzer, and the fact that you're growing other people's podcasts.

Like what sort of synergies exist between what seems like very different industries, right? And you've got a podcast, you've got a seltzer. You have the Nelk Boys, you have a YouTube channel. How are you playing this like a symphony? How do you put these together? Because the core of the foundation, like when you go on a whiteboard

and you draw out everything we're doing, the core of the foundation is the media company. So we brought out the media company. So you got the media company. The media company. Which you control and you own. We control, we own. We've made a lot of our top podcasts partner in it.

We don't do this third party stuff at all. That's why when i got wind of that that you were part of that you know going back to what we're talking about and i've never really thank you for that it was a blessing that you came in and helped me get the podcast back and help me get i think it's very very because you're sold podcasters are sold on the dream right they're sold on like you know hey look what rogan did with spot. You can do that. You're so, you know, this, this, that. I know so-and-so. I'm friends with this guy, and I could book this person for you, your podcast.

All the stuff I heard. You're going to be sold the dream. And the reality is if you're going to be dependent on other people, you're never going to get there because the authenticity of your podcast goes away. And that's why I was so overprotective. You're probably, like, wondering, like, John, why are you so crazy? Dude, you came in like the hammer. I was so over protective you're probably like wondering like John why are you so crazy like the hammer I was like because I'm so protective of your brand because you're so protective of us as humans and I'm protective of you and your kids too which I love I love um so so I think it's so important for a podcaster to I talk to Theo Vaughn about this all the time

um Theo Vaughn yeah yeah because you know what's so special about Theo Vaughn about this all the time. Theo Vaughn? Yeah. Because, you know, what's so special about Theo Vaughn. I spent a lot of time with him last night and yesterday. The fights and the slurs. But I tell him, you know, what's so special about Theo Vaughn is Theo Vaughn, what's crazy is he's a top five podcast on Spotify. Spotify won't tell you. You go on the charts that aren't hand selected, you'll see him. But when you go to their curated, know top podcast he's not on there which is mind-blowing but whatever i told him who cares you are massive we couldn't walk two feet

with him last night right i saw that we couldn't walk two feet with him right it was crazy it was crazy like um so where i'm getting at with this but theo is special and theo is massive everyone loves theo you can't walk two feet with Theo because Theo Von is a three person army. Three person, his whole entire team is three people. He has no massive podcast network. He's not signed to our podcast network. Everyone assumes because we're friends and we can help him.

He's not signed to us and nor do I want him because I want to help him. I want him to remain as a three person. Same with you. I could have approached you and said, join our network. I want you to stay where you are. Keep the authenticity of this podcast. Help make gonna help make the world better which deals doing that right

you're doing it with you know i think internal health he's doing with laughter you know which is also a great medicine so you guys are kind of doing the same thing just in different ways um and i think that's what's important because what happens is you know you know when i called you when i called you is when i saw the podcast hit the top of the Spotify charts. And I said, these fucking sharks are going to come after Gary. I know it. I know. I was like, this is when they, those sharks just look down those Spotify charts and they

start fucking telemarketing you. You know, I could do this. I could do that. I could do this brand. Sell this, sell that. Huge promises. I mean, it costs us a lot of money to get out of it. So that's when I, you know, had to come in and I and i was like all right time to build a great wall of china around

gary you know just like i've helped build around theo and i think that's what's so important with a podcaster is don't be sold or convinced by these other people do your thing grow organically some will have overnight success be lucky some won Some won't. Theo Vaughn's podcast is I think like five years old. Theo's been doing this so and so. What's his big feeders? I mean, he's a comedian, so it is his stage presence

and then that feeds the podcast. And I also do want to get back to this media company because I think it's important how you guys are driving this brand. You started with the media company and then this feeds the brand. So yeah, so I'm sorry. I got off track, but I do want podcasters to be careful and don't fall for the sharks. You could always message me if you're not sure. I'll help anybody. You could have five subscribers on YouTube message me. I'll help you.

So we have the media company. And it's kind of like, all right, and going back to what do we do? One of the things that we have out there is brand sales team. So that's like the hub. And now there's the spokes of the wheel coming off of that. Yeah. So there's brand sales team. There's creating products. There's merch.

We used to have like film TV. And we've done a couple of stuff film tv we sold shows to netflix and a couple amazon a couple other people we kind of x that part out that part was too much of a headache and now the one that's been the most fun control it had given us the most control and actually made us most money is the build products happy that side so i said all right let's actually do less brands we have a couple of great partnerships price picks is a great partner a couple other guys but the building brands part all right we've we've we've nailed that so now how do we create more brands what are but then what more brands or

expand the happy dad well the happy dad is like like that's my role that's 90 percent of mine that's what sam does sam's the ceo everyone reports. That's what Sam does. Sam's the CEO. Everyone reports to Sam at Happy Dad. Right. Sam is the beast when it comes to that. So Happy Dad's become his. My role is create other brands. Like, take care of, and also take care of, you know, that.

But I think on our side, though, the 102 employees, I've interviewed every single person. Really? We will never hire a single person without going through me. I don't care if we get to 2,000 employees. Wow. They need to know how special of something we have. Also, something that we've done really great is we do everything internally.

So, for example, we just added 14,000. We have 14,000 square feet with our merchandise. We grew the merch so much, we wanted to control the... This is the new Happy Dad UFC. Oh, Happy Dad UFC. Yeah, it's got a UFC logo on the side.

Does it? Where is it? Oh, like it. That's a big deal for you guys, too. It's not available for sale yet, but hopefully early next year. There we go had we had a 14 000 square feet uh and that right there is just to fulfill our merchandise and ship it and and we built all that normally you get a third party partner doing stuff it was like we're doing this all in-house because we want to control our customers experience and have the best customer experience. But the challenge, I think, for entrepreneurs as a whole,

again, as a CEO, you have to be hands-on with everybody. You're going to get people telling you, yeah, you want to hire great people. So as I've hired some incredible managers, all these people that we brought on board, it's pretty crazy because my brother and i were so hands-on in the business right now there's all these things that we used to always like like be obsessed over trying to fix we hired eight plus guys to come from anheuser-busch dr pepper all these things so i don't even know what's going on there because they're so good.

That you trust them. Yeah, I trust them. And they fill me in. They give me 15 minutes a week. I go, hey, fill me in on what's going on. Because there's a lot of dynamics going on in your business, too. Like you've got the family dynamic. Yep.

I mean, you've got this outlier. Steve will do it. It was like amazing but out of his mind. Yep. And so you have like this craziness i'm sure you can't have it get too crazy yeah damage the brand um and then which is a constant that is that is that's a constant thing um you know i love steve man yeah he's like you don't want to change him but then you're like you know what steve will never change yeah no no no this is

what i tell everybody he's such a good human i tell everybody this know what change steve will never change yeah no no no this is what i tell everybody he's such a good human i tell everybody this about steve steve will never change that is steve will do it that's who he is you just gotta ride the wave you know can't get upset like you know last he asked hey can i come to this thing or do i need to come to say i go no you don't need to but you know know what Steve and Kyle have done? Something really big about our brand. So we do these meetups, right? We go to grocery stores, liquor stores, whatever,

and we have all our fans come. Like yesterday, we did one of Lee's Liquor in Las Vegas. We had 300 people show up. We did signings, all that. We've done over 450 of them. 450 meetups? Yeah, a minimum of three, or sorry, a minimum of 30 minutes,

minimum 30 minutes, but we're always 45 to an hour and 15 that we're in there signing. Really? Okay. That's how many we've done. So, I mean, that's like- We've never stopped. Nobody else gets to touch a brand like that.

I mean, these are some of the things I like to expose on the podcast mean these are kind of some of the things i i like to expose on the podcast because like these are great tidbits you know really viscerally bringing your brand down to your audience like now they know you or they feel like they know you it's incredible i definitely try to do and we we call like like let's call them like secondary cities so like yes dallas texas cool for us to visit but Waco Texas El Paso yeah like those yeah like there's San Marcos Texas that's like on my list right it's Texas estates there but the reason why is it's what we've done with the brand and it will never change because

we're obsessed with this is we love going to places that nobody else wants to go. I can't tell you how many stores we've gone to where I'm like, hey, have you ever had a celebrity? No. No one's ever shown up here. No one's ever come to town. Wichita, Wisconsin. They're going to Vegas. They're going to Miami. They're going to Nashville. Dude, I love that.

When we launched Texas, remember we started in Houston and we drove. Drove, road trip all across Texas. Road trip all the way to Houston, Texas, College Station, Waco, a bunch of little stores. I mean, we visited 32 stores in five days. Is that in a big Happy Dad truck?

There's like a truck. I also saw one that was like a camper. Yeah, that follows us sometimes. But no, we were just in SUVs because you drive faster, right? It's more like logistically efficient. So we... Yes, John. Calling on John.

Over supplementing. Tell me about that. Because this is what happened. One day... This is what happened. One day I got a giant package from Symbiotica to my house. And I took a picture on Instagram. My DMs were filled,

you should be listening to Gary Brekka and hear about over-supplementing. I want a message back, like, don't tell me to listen to Gary Brekka. But I was like, all right. So I do want to hear, because I've had like five of these, and it made me think of when. So over-supplementing is a thing that I'm very conscious about too, because most people are supplementing for the sake of supplementing. They're not supplementing for deficiency. That's why I'm so big on data. You know, we spend so

much money getting data on our business, right? And data on our marketing, data on our revenues, data on our net operating costs, you know, and we don't get data on our bodies. And I always preach about the genetic test. Yes, I am trying to sell a genetic test. We're telling people they need to get a genetic test. But this tells you what your body's deficient in, right? So you start with the basics, methylated multivitamin. I personally believe that everybody should be on a methylated multivitamin. Our food supply is way too nutrient deficient right now. And we have so many excess toxins coming into the body that we actually need additional support. Most of us. I'm not talking to the super woke biohacker.

I'm talking to the every man and every woman, right? And I want my audience. I mean, I love the super woke biohackers. I mean, some of these guys are my idols. Ben Greenfield's, you's, the Hubermans. But getting online and trying to impress each other with how smart we are is much different than trying to get a message to the masses.

And the message that I have for the masses is stop supplementing for the sake of supplementing. Start supplementing for deficiency. And yes, you can add glutathione, extra detoxification support. Yes, you need a methylated multivitamin because our food supply is just so stripped the nutrients unless you are that ultra woke biohacker

that's getting everything organic and eating grass fed, grass finished meats and bringing their own foods to events and things like that. But that's not the audience that I'm trying to help. They're already helping themselves. The audience that I'm trying to help is the guy that's like, where do I start? And so over supplementing is a huge

issue. When I open most people's supplement cabinets, it's like salt, pimento, St. John's wort, ashwagandha, CoQ10, multivitamin, D3, NMN, you know, nicotinamide, roboside. It's like, whoa, what are you taking all this stuff for? And the question is, does your body need it? Right. And I'm a huge fan of brands that build supplement lines like mine and some of these other brands that build supplement lines. So then when people have deficiencies, they have a quality supplement there to answer that deficiency, but not just shoveling them all in, hoping that you hit the mark. And that's why I say the basics are, you know, human beings need 91 essential nutrients, right? These are minerals, okay?

And then, you know, I prefer you get these things from like Celtic sea salt or Baja sea salt or, you know, one of these kinds of supplements. Then we need nine essential amino acids. We need three essential fatty acids. The source of those is important. And then beyond that, we should be really judicious. Like, for example, there's no such thing as an essential carbohydrate. So we should be very judicious with our carbohydrate choices. I'm not saying you can't have carbohydrates or shouldn't have carbohydrates, but those should be some of the cleanest fuel sources.

Like organic, non-fortified, non-enriched white rice. You know, sweet potatoes. Fruits that end in berry. You know, blackberry, um, you know, sweet potatoes, um, um, fruits that end in berry, you know, blackberry, blueberry, raspberry, um, you know, natural honeys like a manuka honey or, or natural, um, uh, maple syrup. Um, those things are carbohydrate sources that are clean, they're rich in carbohydrates, um, but they're healthy, you know, sources of carbohydrates. Most of us get our carbohydrates from bleached white flour, enriched white flour, pastas,

other white flours, breads, cereals, grains, which are terrible sources of carbohydrates. So most of them are GMO, they're genetically modified. And so this is what sucks the life out of you, destroys your mood, reduces your emotional state, jacks up your gut, takes away your energy. I have a simple philosophy kind of about food in general that I look at food and I say, are you going to serve me or are you going to steal from me? If you're going to steal from me, you don't get to come into the temple. And because if we protect

the temple, this is our vehicle, right? So we have two choices. We can either filter things before they come into our bodies, or we can allow our bodies to be the filter. You know, I did a simple demo on Instagram the other day. It went really viral. I'll probably do a podcast on it. I took two glasses of tap water, right? And I had Max, my cameraman, was actually the guinea pig. And I said, take four of your fingers and put them in one of these glasses of tap water and hold it there for 30 seconds. So he puts four fingers in the tap water and then he takes his fingers out. And then I test both glasses of tap water for chlorine. The one he did not put his fingers in was full of chlorine.

It turns bright yellow. The one he did put his fingers in, had no chlorine, it tested zero. The reason was the chlorine left the fluid and entered his body. That's how quickly we absorb chlorine. And it was like, I could feel the ta-da moment for people like, okay, I understand that. Wait a second. He put his fingers in for 30 seconds and sucked the chlorine right out of that glass. Yes. Along with the fluoride, the microplastics and the, you know, and maybe heavy metals that were in there or even pharmaceuticals, micro pharmaceuticals that were in there. So it just brings home the notion that we have to be diligent about filtering things before they come into our body. And it seems like a lot of

fear-mongering, but we're not trying to fear-monger. We're trying to just get people back to the basics because the majority of what's wrong with our food is not the food itself. It's the distance from the food to the table. Glyphosates, preservatives, insecticides, pesticides, preservatives, you know, all the nonsense that we put into our our water and if we're a little diligent about filtering the environment around us then we take a lot of the pressure off our bodies and so um i'm a huge believer in supplementing i do not think that we can get the raw materials the body needs to function properly without some basic supplements like a methylated multivitamin. Glutathione is another, you know, amazing one. So, Gary, if you had to choose what's like the simplest, but the healthiest breakfast for someone?

Well, again, I'm a big fan of whole foods, eggs, avocados, you know, meats, grass fed, grass finished, pasture raised meats, pasture raised eggs. It's sad that we have to be so diligent about label reading, but all we're really trying to do is navigate around the industrial processing and get to the whole food. So a lot of the labeling, organic, is not really as beneficial as it used to be. Now I preach a lot about not eating GMO foods, but now they're taking the word GMO off the labeling and they're changing it to bioengineered. And bioengineered maybe doesn't sound as bad as genetically modified,

but it's still the same process, right? Sounds pretty bad. It's bad. Engineered. I don't want engineered in my food, maybe in the building. Yeah, exactly. You want to engineer your building, not your food. We genetically modified foods to make seeds resistant to glyphosate, a poison, an insecticide. It's in Roundup. And we didn't genetically modify it to increase the yield. We didn't genetically modify it to increase the nutritional content. We genetically modified it so it wouldn't be killed by a poison.

So now this means that the foods that are genetically modified are likely being exposed to that poison by virtue of the fact that you're genetically modified to be resistant to it. And now we're eating these foods that are not even really food. Sometimes when we genetically modify them, we actually make them non-digestible. We make them unrecognizable to the body, right? And so, you know, we think that we're doing the right thing because it's wheat or it's bulgur or it's quinoa or it's kale but it's you know and once we understand that a lot of these products soy corn are genetically modified um we look for those things on the label and try to get back to the whole food so are there any foods

that you're not sitting here worrying about the label but you're like you know what that food is fine like you know you're not like like kale for example it's kale not a big i'm not not not a big fan of kale for a whole host of other reasons but um i don't know what killed it to you but yeah to the rabbits but um you know i'm not but like yeah is there certain things where you're not sitting there trying to look at all this package and see if it's good once you get to the organic section you know i i tell people shop the perimeter of the grocery store not you know the more the less you go down the aisles the more likely you are to be getting whole foods most of the things that are perishable are on the perimeter and if they're perishable that means that they're either live or they're

you know they're a whole food because you know whole foods go bad so if you kind of shop the perimeter of the grocery store first do as much as you're shopping there, and then go down the aisles as little as possible, that's better. As soon as you actually start to make some money in your life, you should invest in organic foods. You should go out of your way to have a water filtration system. You should go out of your way to not eat genetically modified foods because you're allowing your body to get back to the basics,

to the things it recognizes called metabolites, that it can actually draw nutrients from and can eliminate the waste from the breakdown of those nutrients. And as simple as that seems, it's harder and harder to eat healthy now because of, I mean, the other day we were, I forget we were watching a football game

or a basketball game and just for shits and giggles, we really paid attention to the commercials. It is all shit food and candy and processed food commercials. All of it. Fast food. And then Ozempic and Manjaro. And then Ozempic and Manjaro, which is another thing. You can do a whole podcast on Ozempic and Manjaro.

I mean, I'm not necessarily anti-Ozempic and Manjaro. But it's just funny that they target you right after food. Yeah, yeah, yeah. It's like that person who's eating junk food. It's like, hey. Yeah, they're like XYZ pizza and Skittles and then Manjaro. Oh, Osempic. I mean, we're one of only two countries in the world that allows Big Pharma to advertise directly.

That's mind-blowing. I've heard that. Directly to. New Zealand, I think it was. Yeah, New Zealand. Yeah, it's New Zealand and the U.S. So really awesome. Yeah, That's mind blowing. I've heard that. Directly to. New Zealand, I think it was. Yeah, New Zealand. Yeah, it's New Zealand and the US. So really awesome. Yeah, it's really awesome.

And you know, we're spending $4 trillion on healthcare. We're ranked 52nd in the world for healthcare delivery. We're ranked 38th in the world overall for life expectancy. So we know that money doesn't correlate to outcomes, right?

Because we're, by a factor of like 10, we're spending more money than any other country. $4 trillion. We're one of the sickest nations on the planet. And a lot of this has to do with our food supply and being nutrient deficient. So just to round out your question about over-supplementing,

I mean, first we have to supplement for the basics, and then we can target supplement for other things we want to support in the body. Yeah, just so you know, what I've taken is either something you've told me I need to take, or maybe I'll just add like a basic thing, like a multivitamin, vitamin C. I think those are, I do take NMN, which you did tell me about. Yeah, I like that. And you guys are both on my multivitamin. But I'm not the only one who makes a good multivitamin, right?

There are other great brands out there. There's a lot of bad ones too, though. I don't want to give credit to some people, but let's not give credit to, like not just anything you know yeah i mean the ones that don't have folic acid that don't have um cyanocobalamin um um that don't have non-organic binders and fillers um you know they're doing probiotics that are actually protected from stomach acid so those bacteria don't die in the stomach on their way to the to the gut um you know go in that extra mile to make sure that what not only we're representing what's in the stomach on their way to the gut. You know, going that extra mile to make sure that what,

not only we're representing what's in the capsule or the tablet, but we're making sure that once it goes into the body, the body can actually, you know, use it. Yeah. Yeah, that's one thing I've learned about some of the, some of the tablets right now is, and I've noticed like a lot of tablets I've gotten recently

says taking three, and I thought they were trying to scam me. Like why take three? They should be taking one. But now I realize it's actually because that one was filled with so many bad fillers. Yeah. That now the three has been split up into like three without the fillers. So I think the fillers is something very important as well for people to pay attention to as well. Ingredients matter.

Yeah. Especially in human beings. Ingredients matter. And, you know, we were, I was talking about this at the fights last night. The fights were awesome, by the way. Yeah. The UFC was crazy last night. Sean Strickland.

Sean Strickland. Sean Strickland fight. I think that went more viral than the fight itself. Yeah. I love that guy. When did you become a UFC fan? How many years? Gosh, I've been a UFC fan for a long time years ago i owned um a night

club and and i was a partner in a night club in miami called mint lounge and we sponsored a fighter called diego the nightmare sanchez do you remember him no diego the nightmare see this is going like way back um and i've always been a fan of the ufc because uh you know you know, I'm a fan of jujitsu. I'm not a, no jujitsu skills at all, but I just thought of it as like a real thinking man's sport, right? It takes a lot of skill and you need to be physically fit and all of that, but it's like one of those sports where the guy that's two or three or four moves ahead is probably the one that's going to come out on top it's a and and it's also kind

of a metaphor for life like um being calm under stress yeah and that's why the fighters and i know we both know a lot of fighters personally yeah they're the kindest they're the kindest guys yeah like most of us have a very difficult time meeting our protein needs and certain protein sources like whey protein and others can be as little as 20% absorbable. This is 99% absorbable and it has all of the essential amino acids that the body needs to build lean muscle, to recover, to improve our exercise performance, and most importantly to repair after we have intense exercise. this is called perfect amino by body health it's like i said 99 absorbable it only has two calories eventually the caloric intake has virtually no caloric intake it will not break a fast it tastes amazing you mix it in water i take this

literally every single morning if you're working out in a fasted state you have to take a full spectrum amino acid prior to your workout to preserve your lean muscle and make sure that you're recovering properly and again it will not break your fast so the caloric impact is virtually zero you get all of the full spectrum amino acids it tastes wonderful i use it every single day you can go to bodyhealth.com forward slash ultimate that's bodyhealth.com forward slash ultimate and look for the perfect aminos they actually come in capsules if you're on the go or it becomes in several flavors that they make in a powder which I love it's flavored with natural means of flavoring so there's no artificial sweeteners in here so this is one of my absolute

favorite products give it a try if you're working out at all you need a full spectrum amino acid go to bodyhealth.com forward slash ultimate that's bodyhealth.com forward slash ultimate i love their lab tested products you can actually see the absorption rate for all of their products they've got great electrolyte protein combinations my favorite is the perfect aminos bodyhealth.com forward slash ultimate and now back to the ultimate human podcast you know obviously we're friends with sean o'malley justin i love sean yeah jorge masvidal like all these guys are like that come like a lot like these guys are like the kindest guys i was with gil Gilbert Burns last night. The nicest, nicest, nicest guys.

Well, you're heading to a podcast after this with them. Yeah, we got to go, actually. I don't want to wrap this, so we got to keep going because this is important. But is it with Sean Strickland? Yeah, Sean Strickland. He's headed, like I was saying before, I love booking guests. Sometimes it's a pain in the ass, but Sean Strickland's coming on the Theo Vaughn podcast. Oh, he is? We should go together.

I'll go together. You should meet Sean. Sean is great. He's speaking of hard to hearickland's coming on the theo von podcast so oh he is oh god we should go together i'll go together you should meet sean sean is great speaking of hard nice guy on the planet sean sean strickland is you know he's when when you're not on x reading his posts on x or watching his videos on on social media sean strickland is one of the sweetest guys he's really such a good and he's real oh he's a real deal he's a real real guy i present i i know there's a lot of people have opinions about my opinion about sean strickland i love the guy like so yeah yeah we should go i want him to get to know you as well all right sean i'm coming to watch your podcast but yeah i come on here too yeah i don't think he likes to do a lot of podcasts but he has

a big fight coming out in january so maybe he will but who's he fighting in january the guy that he fought oh yes i didn't i i saw the highlight reel of it who got the better of that fight i don't know oh yeah it got broken up pretty fast though did they yeah it was like split up within like a minute right like it was like it was like a 30 second was it just said like they start mouthing off to each other and then just sean i don't know we gotta go there and find out what you know what happened you know how I found out? So we, between one of the fights, we went into the back room and I knew Sean was there because, you know, I was talking to Sean before. And Sean didn't want to come. Actually, I kind of feel guilty a little bit. Sean didn't want to come.

A week ago, he and I were talking. I was like, hey, listen, Trump's coming. I think it'd be a good, you know, chance to come meet um so so we're in between one of the fights i didn't know this had already happened fighting the crowd but i didn't know it wasn't really on my phone so i was like oh strickland's here but we're not sitting next to each other he's sitting with all the fighters we're sitting with dana you everybody you know in a different section so um so i texted strickland i was like hey where you at? So I could come bring you to Trump. And he writes back, are you not at the fight? I was like, no, I am. And then instantly everyone's like, oh, Sean Strickland got in a fight.

And I was like, oh, shit. And that's how I found out. I had no idea it happened. I'm like texting him, like, where are you at so I could bring you to Trump? I don't know if he got kicked out. I don't know what happened. But it's all over social media, man. Yeah.

I mean, when I was coming back in to get my wife last night there was a guy on a um that was actually handcuffed strapped to a wheelchair and hog tied at his feet and his face was a little busted up so i don't think it was the guy that sean fought maybe it was another guy that kind of like he was just mouth and i mean that thing but that thing went viral on x yeah but yeah it went viral everywhere but platform x is the best platform we got to get you got to get human yeah yeah we got it i think there's a few things i think you know one of the things i think it's awesome that you interview people um and that um you know obviously it's worked for a lot of people it's worked for rogan it's worked for full send it's working for theo but also my favorite thing that you do is when you do the one-on-one looking at the camera right i think it's the thing i share the most i always

if i haven't sent it to renee she's already sent to me if i haven't already sent to sam he's already sending me it's the most shared thing and short form content you know the youtube algorithm which i know in and out we that's our business we We know in and out. It likes two things and two things only. Extremely short content or extremely long content. Extremely short or extremely long? Extremely short or extremely long. Okay. Extremely long kind of depends.

It changes all the time. We can't tell. I mean, if you ask me, I haven't looked recently, but most recently it was something around 42 to 48 minutes and up is extremely long. So the 20-minute mark, I know they're trying to 48 minutes and up is extremely long. So the 20-minute mark, I know they're trying to change it up a little bit to get it down to 20 to 30 minutes because there's so many podcasts out there. I try to keep them under 20. Yeah, because I think what's happening, the landscape of podcasts has changed so much is, you know, hundreds of thousands of podcasts have launched in the last, in 2023. So, you know, it's like, all right, am I going to give Gary an hour of my time?

Or am I going to give it to Theo? Am I giving it to Rogan? Am I giving it to Nelk? Am I giving it to Yachty? Am I giving it to this? You know, so now, but people want to listen. They want to hear it because you're different than Theo. Theo is different.

Nelk is different than Rogan. So I think now cutting them up shorter is what YouTube is trying to recommend. But if you do a 20-minute episode, it's not going to do as well. you do a 20 minute episode it's not going to do as well or 30 minute episodes i do as well so you're not doing it you're going that 42 to minute and up right because it does well but that's not what the consumer wants so you youtube is learning that right now and they're going to make some adjustments so one thing though but because the your format 20 30 minutes is nice because that's how long a normal person takes to drive to work ah okay yeah so this is this is like a big help see i'm just i'm new to this so i want the

information to get an average average time if someone goes to work let's say it's like 30 minutes right in the subway or whatever and all that it's actually that's 40 45 it's actually yeah well okay i'm going back to six years ago 45 minutes is the average commute to work 45 minutes is the average gym time work 45 minutes is the average gym time as well you know some people go to gym you know i'm in there for an hour 15 hour 30 but some people just go into it but 45 minutes so listen to a podcast 45 minutes to an hour and that's why that's always been the sweet spot 45 to an hour of this podcast it's that's pretty much how long someone's been over or if it's 20 minutes it's okay i'm on this halfway to work halfway

home that's why you know i try to on on tuesdays i i launch a full-length podcast like this will be a tuesday launch for us and then on thursdays i do a short and i try to really keep it under 20 minutes i'm shooting for under 15 and i want to take a topic that people are interested in and give them some a real practical um step that they could take to change the trajectory of their life by implementing whatever. You know, like last week I did vitamin D3. I did a 20-minute short on water fasting, you know, getting GMO foods out of your life, getting tap water out of your life. You know, how do we avoid seed oils?

And then here's what a seed oil is. Here's why you don't want to have it in your life. Here's how you get it out of your life. You know what we got to do is we got to get you on Snapchat because the consumption of alcohol for young kids is actually declining. Is it really? Yeah. I just read

a report the other day. Oh, wow. It's declining because people want to live healthier. Do you think it's because they want to live healthier or because they're vaping or because there's something else going on? No, I think I think this the generation wants to be in control. Okay. They don't want to lose that control.

So they're still drinking. They're drinking seltzer. What are we talking about, Gen Zs now? I'm talking like. Are you guys millennials? I'm last year millennial. Okay, last year millennial. Yeah.

Okay. And now we're Gen Z. Yeah. So Gen Z. Gen Z and then. I don't know. I don millennial. Yeah, yeah, yeah. Okay. And now we're Gen Z. Yeah. So Gen Z. Gen Z and then, I don't know. I don't know, honestly. I get it. I go by years.

But I think they want to be in control. They don't want, you know, this actually goes to health as well. They want to look good on social media. That's something that people want to look good. they want to naturally look good when they're posting that selfie they want to post that selfie right if a random friend takes a picture and post it without their approval real quick well one is they always say don't post that picture i don't look good they want to be fine with it it's like oh i look great yeah don't even ask i look great i think that's what the thing because there's only two ways to look good on social media

being healthy being in shape or adding 50 filters to the picture. I can't stand that. I never do that. It's sadly a situation with some people. But I think that's a couple of things we're learning from social media. And we're also learning from COVID as well. Like one thing, I've learned two things from COVID. Be healthy and make money.

Because those are the two people. Be healthy and make money. And use your money to drive your health those are two people didn't make it yeah right like you know unhealthy didn't make it and those who weren't making money then yeah the whole middle class has been wiped you know so so true so i think those are the things but um but going back to snap i think where sam's talking is about is you know the thing with short form content which there's ig reels there's tiktok um snapchat there's youtube shorts um is um you know that short form content is great they're so shareable

but it ultimately becomes a trailer for the mothership the episode right because the trailer and the beauty is like a lot of these platforms, YouTube, Snap especially, TikTok some, they'll pay you too. So it's like, you know, we think about a movie, an hour, hour and a half, two hour movie, we'll make a two to three minute trailer, spend all this money on making the trailer,

spend all this money on advertising the trailer, where you're all the way around. You take a two to three minute clip, you know, max, and you put it out and you actually make money off that. And then that person's like, hey, I got to watch this full episode. And that's really what I'm trying to do is like, I realized how short the attention span is on social media in general, whatever platform you're on. So I have a short period of time to educate somebody, inspire them which you know ideally leads to a

transformation right and so the one thing that i get attacked by by you know some some of my haters is that you know they'll they'll watch a three-hour podcast and take one little snippet and try to go gotcha you know aha that's that's just part of this, and I'm going to pull that snippet out and I'm going to make, you know, I'm going to publicize it and try to shine a bright light on it. And, and, but the majority of the time, I'm just trying to give as truthful and accurate information as I can in the shortest period of time possible, because I want people to identify with it. Oh, my gosh, I, my feet are sore and achy when I got out of bed first thing in the morning to go to the bathroom and take my first piss. Oh, man, my life, my libido is and achy when I get out of bed first thing in the morning to go to the bathroom and take my first piss.

My libido is off. I have brain fog. I have that same waking mind that Gary talks about. So that little bit of education and then the longer video designed to inspire them to say, listen, there's so many people. When was the last time someone shared to you an hour and a half video? Hey, man, you should check this out. Yeah, exactly. It's always like 15 seconds.

It's a three-hour video. Yeah, it's always like like eight seconds 15 seconds 30 seconds there's an active though i mean i i watch a lot of hour hour and a half videos it's usually i you know if you're a youtube premium member you could save download to your device and you could listen to it on a flight so yeah that's cool too that's the best thing to do yeah you know i think a lot of people don't know about YouTube Premium, but that's the best. I do think a bit of advice on podcasts. I think the future of podcasts, I've been saying this for a while, it's actually happening now, so it's not necessarily the future of podcasts, it's the present state of podcasts,

is video podcasts are important, and the two best places for video are YouTube and X. YouTube and X, not Spotify. Spotify video is there. It's not a behavior that someone's used to on Spotify. They're used to, and that's why I think YouTube music didn't do well because it's not a behavior to just listen on YouTube and not watch. And I think Spotify has the same challenge where I'm used to listening on Spotify, not watching on Spotify. It's a And I think Spotify has the same challenge where, you know, I'm used to listening on Spotify

and not watching on Spotify. So it's just not a, it's a 10 plus, you know, Spotify has been around in the US for almost over 10 years now, 10 year behavior that you're trying to break. I see, that's a good point. You know, so it is a feature that's available. So X is a big watch platform.

YouTube, obviously big watch platform. Yeah, those are the two really. Spotify less. Yeah, yeah, Spotify, I think that they're trying and are the two really. Spotify and less. Yeah, yeah. Spotify, I think they're trying. And, you know, I mean, they've got Rogan to change that behavior. I think it'll take a while for that to happen, but at least they have that, right? Right.

Like, you know, and some of their other originals are doing it too. I think Call Her Daddy and a couple of others. But, you know, no one's really, even if it's available on Spotify. But they're watching on YouTube. They're watching on X. And I think I think those are the important ones people want to see. You know, I think people want to see the interactions. Yeah. You know, a lot of podcasts, they pull up the video and it's like you're if you're listening, what video they're watching. Right. Right. Reacting videos. There's that thing as a podcast, they're going back to building products,

is how well are you gonna see the product? You know what I mean? Look at Happy Dad all over the Fullsend podcast. They rarely talk about Happy Dad, but they have it displayed there. So now when you're walking down the aisle at Walmart, you're like, I've seen that 12-pack somewhere. Yeah, it was on the podcast that has tens of millions,

hundreds of billions of impressions all over social media. So I think it's like from a business side, it makes sense. From a user experience side, it makes sense. And it's the direction that listeners are going. Podcasts are no longer just audio, they're video. So I think that's an important thing. So video podcast is important. So what do you do then? Because I think the first episode that you launch, I call you. I said, focus on one platform to send your traffic. Yeah, you did. I remember I just landed in LA. Yeah. Like, hey, first of all, congratulations. Second of all, yeah, focus on focus for now. And we've been really taking that advice. Yeah. They'll find you other places. They'll find if they're listening on Spotify, they'll find you

there. If they're listening to you on Apple, they'll find you there is even one small audience on like iHeart and these other smaller audio platforms and they'll find you there if they're listening to you on apple they'll find you there is even a small audience on like iheart and some of these other smaller audio platforms and they'll find you there but focus on one because um you know that's i mean sadly that's that's the currency it's like you know when when we're booking someone for someone's podcast we're like hey come on this podcast it gets x amount of of views. Oh, okay, I'm in. Or we're ranked X on Spotify. Yeah, or we're ranked X on Spotify. So, you know, or, you know, eventually when you're big enough, you say collectively, you know, we're big everywhere, which is but like Full Send is not a top 100 podcast on Spotify, but because of the catalog of Full Send,

Full Send gets, you know, three to four million listens a month on Spotify. Wow. Because of the catalog, because people are going back and listening to an old Trump episode, an old Elon episode, old Theo Vaughn episode, Mr. Beast.

I mean, guest-wise, you kill it. You know, guest-wise, you kill it. So do you. Yeah. Beast. I mean, guest-wise, you kill it. You know, guest-wise, you kill it. Oh, so do you. And I'm, yeah. Well, I mean, and most of those people that have had a personal journey. Steve Harvey. Steve Harvey.

Steve Harvey. I was blown away by that. Steve Harvey, Stephen A. Smith. I mean, Dana White. Those are some of my favorites. Yeah, well, Dana, Dana's, you know, obviously everyone knows some people about Dana, but Steve Harvey, like that.

You know how many hours I've spent watching Family Feud? Yeah. I mean, how many times he's made me laugh. He's such a great human. And his story about getting into the cold plunge is a comedy show in and of itself. Just that snippet of him. And the same with Stephen A. Smith.

I mean, and those two are really good friends and they were going back and forth behind the scenes about getting into the cold plunge. It was hilarious. I've never done it. Yeah. Never done the cold plunge? I've never done it.

What? I've done 30 seconds. How did I have you on my podcast and you've never done a cold plunge. It was hilarious. I've never done it. Never done the cold plunge? I've never done it. What? I've done 30 seconds. How did I have you on my podcast and you've never done a cold plunge? I've never wanted to tell you. I can't embarrass. When you text us this morning, hey, can I have time for a cold plunge? I'm like, take out the podcast time.

We were like, great. We moved in a half an hour. I got time to get in the cold plunge. You noticed I didn't even reply. I thought you were just busy. I can't go in my hot tub if it's under 90 degrees. Wow. I don't know what it is. I'll get there one day. We are going to air the episode

of John Chihita getting in a coal punch because I had Gabe and Kyle on last time. Congrats to both of them for their health journey. Oh, dude, they're doing amazing. Gabe just got 50 grand for his big. I feel like I'm 15.735% responsible. But I always say, I asked him for a commission.

Gabe, we should be getting a commission here, bro. And then he said, well, I wore a Happy Dad shirt. I wore the Happy Dad shirt on my after post. I was like, oh, okay. He's awesome, man. He looks amazing. He's got a little sharp, though.

He was like, yeah, they ended up posting me with Happy Dad. How much do I get from you guys? We didn't post you with the ultimate human. So I need my 15% Gabe, if you're listening. Well, look guys, I mean, this has been amazing. I know we got a podcast to run off to, but I try to end every podcast the same way by asking the same question and there's no right or wrong answer, but what does it mean to you guys to be an ultimate human? I think being an ultimate human, you know, I think you got to get your order of priorities in life straight. Obviously, we all believe, not we all, but here,

I hope many of you believe God is why we're all here. But outside of that, I kind of had my life unorganized a little bit, my priorities unorganized before I bought. You always say family first. I used to be family first, work second, health third before I met you. Now it's health first, family second. Because if I'm not healthy, going back to what I was saying about fear of waking up dead and my wife seeing me dead,

health first. Because with your health not there, your family's going to suffer. Health first, family second, business third. Amen. Yeah, I think if you end up being an ultimate human, you're going to also make a lot of other people better. If you're not healthy and if you're not being an ultimate human, you're going to also make a lot of other people better. If you're not healthy and if you're not, you know, in a good spot, a spot, and that's what I do right now. I mean, employees, everything.

And I'm the first one up. I'm the last one to go to sleep and everything, but I've make everybody else better as well. But if you're the example, you're the example. So if you're the example, then, you know, it's going to make your parents happy. Hopefully you – Steve will do. We were the same. When we started becoming healthy, then we converted our parents into being healthy. Right.

And that's the most important thing is you want your parents to live and not suffer and all that stuff and everything. And then eventually if you have kids, you also don't want to be, you know, that old grandpa or never even see your grandkids because you weren't healthy. So you got to focus on yourself first and then everything else comes in and it becomes a beautiful thing. Dude, I love it, man. Guys, this has been amazing, man. Thank you so much for the insights, business, health, family, faith, all the things that make you guys tick. I hope that the listeners got as much out of it as I did. And as always, if you have any questions about or you'd like to submit a question to the podcast or you'd like any information on any of

the products or services that we talked about on the podcast today, you can go to theultimatehuman.com. You can sign up for my free weekly newsletter. You can go to theultimatehuman.com. You can sign up for my free monthly or free weekly newsletter. You can go to the ultimate human.com and find links to any of the products or services we talked about on the podcast. And as always, that's just science.