The Ultimate Human with Gary Brecka - 241. Josh Bruni: On EMF Mitigation, NFL Stadium Controversies & the Impact on Reproductive Health

Episode Date: February 3, 2026

Modern life imposes an invisible "stress tax" on your nervous system through complex and chaotic electromagnetic fields that disrupt cellular timing and mitochondrial function. Aires CEO Josh Bruni jo...ins me to explain why structuring these chaotic signals is the essential next step in environmental wellness. By mitigating this "invisible noise," you allow your body to stop fighting its environment and start functioning as it was meant to.   CLICK HERE TO BECOME GARYS VIP!: https://bit.ly/4ai0Xwg Connect with Josh Bruni Website: https://bit.ly/4a3Duze  YouTube: https://bit.ly/4a3Dz60  Instagram: https://bit.ly/4a3MyV2  Facebook: https://bit.ly/3OakMyx  X: https://bit.ly/4bpkm0Z  LinkedIn: https://bit.ly/3ZFora8  Thank you to our partners A-GAME: “ULTIMATE15” FOR 15% OFF: http://bit.ly/4kek1ij  AION: “ULTIMATE10” FOR 10% OFF: https://bit.ly/4h6KHAD  AIRES: "ULTIMATE20 " FOR 20% OFF: https://bit.ly/4a3Duze    BAJA GOLD: "ULTIMATE10" FOR 10% OFF: https://bit.ly/3WSBqUa  BODYHEALTH: “ULTIMATE20” FOR 20% OFF: http://bit.ly/4e5IjsV  CARAWAY: “ULTIMATE” FOR 10% OFF: https://bit.ly/3Q1VmkC  COLD LIFE: THE ULTIMATE HUMAN PLUNGE: https://bit.ly/4eULUKp  GENETIC METHYLATION TEST (UK ONLY): https://bit.ly/48QJJrk  GENETIC TEST (USA ONLY): ⁠https://bit.ly/3Yg1Uk9  GOPUFF: GET YOUR FAVORITE SNACK!: https://bit.ly/4obIFDC  H2TABS: “ULTIMATE10” FOR 10% OFF: https://bit.ly/4hMNdgg  HEALF: 10% OFF YOUR ORDER: https://bit.ly/41HJg6S  PEPTUAL: “TUH10” FOR 10% OFF: https://bit.ly/4mKxgcn  RHO NUTRITION: “ULTIMATE15” FOR 15% OFF: https://bit.ly/44fFza0  SNOOZE: LET’S GET TO SLEEP!: https://bit.ly/4pt1T6V  WHOOP: JOIN AND GET 1 FREE MONTH!: https://bit.ly/3VQ0nzW  Watch  the “Ultimate Human Podcast” every Tuesday & Thursday at 9AM EST: YouTube: https://bit.ly/3RPQYX8 Podcasts: https://bit.ly/3RQftU0 Connect with Gary Brecka Instagram: https://bit.ly/3RPpnFs TikTok: https://bit.ly/4coJ8fo X: https://bit.ly/3Opc8tf Facebook: https://bit.ly/464VA1H LinkedIn: https://bit.ly/4hH7Ri2 Website: https://bit.ly/4eLDbdU Merch: https://bit.ly/4aBpOM1 Newsletter: https://bit.ly/47ejrws Ask Gary: https://bit.ly/3PEAJuG Timestamps 00:00 Intro of Show 04:15 EMFs: Definition, Effects, and How to Mitigate Them 22:31 Blocking vs. Mitigating EMFs 29:42 EMF Mitigation Technology 35:18 Environment and Stress’s Impact on Our Body 40:41 40 STUDIES on EMFs: https://bit.ly/4sY3810  44:09 Restructuring EMF to Neutralise Physiological Impact 45:39 How Bad is the Complexity of 5G for People? 51:55 Where to Start in Mitigating EMF Exposure 1:00:53 Modern Vehicles’ Designs Risks 1:04:16 Hypersensitivity with EMFs 1:08:59 Mitigating EMF Exposure in Your Own Home 1:14:28 Are Women More Sensitive to EMFs than Men? 1:19:54 Equating the Frequency of Connected Devices 1:28:49 What does it mean to you to be an Ultimate Human? Disclaimer: This podcast is for informational purposes only and does not provide medical advice. It is not intended for diagnosing or treating any health condition. Always consult a licensed healthcare professional before making health or wellness decisions. Gary Brecka is the owner of Ultimate Human, LLC which operates The Ultimate Human podcast and promotes certain third-party products used by Gary Brecka in his personal health and wellness protocols and daily life and for which Ultimate Human LLC and / or Gary Brecka directly or indirectly holds an economic interest or receives compensation.  Accordingly, statements made by Gary Brecka and others (including on The Ultimate Human podcast) may be considered promotional in nature. Learn more about your ad choices. Visit megaphone.fm/adchoices

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Starting point is 00:00:00 If you want to have Wi-Fi in your house, you should do everything to make sure that that Wi-Fi signal is as clear and clean as possible. The better the signal, the less EMF, because the less complex the field is. Our environments now, because of convenience, have become highly toxic. I do think that our worlds are so densely saturated now with electromagnetic fields, but we do know that on a daily basis that it does introduce stress into the system. By creating uniformity in this field, the body has harmony rather than this. just widely changing constant environment. It's having to shift its adaptation less frequently. Harry's approach was how do we control the electromagnetic fields around us and within the body to
Starting point is 00:00:41 promote healing? What benefit do you get from using something that is mitigating the effects of the CMF? The one thing that I would say is, again, going back to the physics side, is Hey guys, welcome back to the Ultimate Human podcast. I'm your host, human biologist Gary Breka, where we go down the road of everything, anti-aging, biohacking, longevity, and everything in between. Now, buckle up because today's episode is going to blow your mind, and it might just explain why you're exhausted, why you can't sleep, and why your body feels like it's aging faster than it should. My guest is Josh Bruni from AresTech, and we're diving into one of the most overlooked health stressors of the modern era, electromagnetic fields. Now, before you roll your eyes and think
Starting point is 00:01:35 tinfoil hack conspiracy theory, stay with me. Because what Josh is going to explain, has nothing to do with blocking EMFs or wrapping yourself in a Faraday cage. In fact, he's going to prove why blocking EMFs actually makes your exposure worse. In this conversation, Josh is going to reveal why your body is an electrical being and how EMF disrupts ion channels, calcium gating, and ATP production at a cellular level. The physics breakthrough that changed everything. It's not about power. It's about chaos and overlapping electromagnetic fields.
Starting point is 00:02:07 why airplanes are the worst EMF environment you can be in and what frequent flyers need to do immediately after landing. The Lyme disease connection. Why people with chronic illnesses are hypersensitive to EMF fields. Pay special attention to when Josh explains why your body conducts electromagnetic fields and interprets them as noise, disrupting every biological process from sleep to mitochondrial function. Let's get into it. Hey, guys, welcome back to the Ultimate Human Podcast.
Starting point is 00:02:34 I'm your host, Human Biologist, Gary Breka, where we go. down the road of everything, anti-aging, biohacking, longevity, and everything in between. And today is going to be one of those in-between conversations you're going to absolutely love. We have the CEO of AresTech, Josh Bruney on the podcast to talk about everything EMF and clear the air, if you will, on EMF. Dude, I actually like that as a tagline, dude. I think I should get, I get two percent customary referral fee for that one. But talk about everything EMF. And we're really this is going to be a phenomenal podcast. It actually started in my kitchen
Starting point is 00:03:10 before we actually came into the podcast room like so many of my podcast too. You're really going to enjoy this one. Welcome to the podcast, Josh. It's great to see you. I'm pumped to have you too, man. It's a long time in the making. It's been a long time.
Starting point is 00:03:22 It's been a long time. But I'm super excited to be here. Walking around the space has been like, it's like Candy Land. I don't know if that's where I work. If you're a biohacker. Yeah, Willie Wonka's Chocolate. I don't know what it is.
Starting point is 00:03:36 But it's, it was in the space. inspiring and I could just, I just wanted to lay in the beds. I just want to do the things, right? Like, we'll do the podcast. I did. I got those like, got a lot of massage. Yeah. But, man, I just, as we talked in the past leading up to this, I'm just a big fan of the work and the message. And like, I know it's hard. Like the burden and the challenges and the resistance, but then the payoff, right? Like that feeling when you have those moments, you interact with people that you've deeply impacted. That's what keeps you going. And I, and I feel similar in in my journey here.
Starting point is 00:04:08 And so to build to bring this together and actually have this conversation is a real pleasure for me. That's really kind to you, man. Thank you so much. I mean, you know, I've been really interested in the world of EMF. I certainly don't profess to be an expert in it.
Starting point is 00:04:22 You know, a lot of biohacking now is centered around just getting us back to the basics. It's like it's actually mitigating our modern environments. You know, the same thing happens with, you know, our highly processed foods and, you know, water having fluorides and chlorines and, you know,
Starting point is 00:04:42 regulating our lighting and regulating our air temperature and our environments now, because of convenience, have become highly toxic. And I always use the adage that, you know, when a fish gets sick, the first thing we do is clean the tank. And I think this is really applicable to EMFs because it's funny how I find that people fall into two camps. That's complete hogwash. It doesn't exist.
Starting point is 00:05:04 You know, that's witchcraft and you're making it up. And like, oh, no, no, no, no, I have a relative that this happened to. I've experienced it. You know, I'm mitigated my EMFs and, you know, this weird, unexplained sickness that I had got better. And I'm in the camp of this is a part of cleaning up our environment. And I'd love if you just, from my audience, talk a little bit about, like, what are EMFs? Where are they coming from, you know, and why should be worried about even mitigating them? First of, I love the setup there because I think what you did is you grounded it in something
Starting point is 00:05:42 that people already understand. We've already been on this journey in a health and wellness now for quite some time of like really just kind of getting back to like our ancestral health. And I know that's even actually a word that people use frequently. And I'm just saying it from a fact of like our bodies enjoy what they were built to do. And the more that we can be thoughtful about curating that, the better we thrive and we live. And so at areas, we call that environmental clarity. And when we talk about it, we're talking about the electromagnetic fields and environment that's around us. And so we're really, yeah, the tank, essentially, the water, the tank. It's a great analogy. And I think I agree with you, because we deal this every day,
Starting point is 00:06:26 like people are super polarized on this. Again, no pun intended on that, but, uh, that made it funny. It made it funny, but no, it's interesting how divided people are. And my hope for this conversation is that we can close that gap with factual information. I don't think that we need to stretch it out to the ends of all the different possibilities that could occur that the scientists are still debating. We'll just let them keep debating that. But what we can talk about is what we do know for sure today. And what does that mean for human health and longevity and all the different, you know,
Starting point is 00:07:01 elements of just living a good, good life. And EMF, in my opinion, I'm biased, obviously, but I would love to see the conversation with EMF become a foundational health and wellness practice. We talk about, you know, food and water and sleep and stress, air, sun, all these different things, movement. I do think that our worlds are so densely saturated now with electromagnetic fields that, again, I'm not going to say they're going to do all these very extreme health outcomes, but we do know that on a daily basis, on an immediate basis, that it does introduce stress into the system. It's measurable and it's immediate.
Starting point is 00:07:41 And it's definitive. It's a non-debatable part. It's a non-debatable part. And so to me, I think having that conversation and starting there and saying, okay, we can talk about what is EMF? How does it work? All those things to really draw down to what is happening when you get to this, I don't know, this fusion of man and technology, what's happening at that point. We can kind of,
Starting point is 00:08:03 we can talk about that. But to me, I think it should be one of those pillars because it is actually something that we need to be thinking about. Yeah. And I would say those that are in vulnerable groups, whether you're trying to conceive, already pregnant, having kids, there's, there's a varying degree of effect that happens to all the different populations, right? And I just think it's something that everyone should pay attention to. And like the last thing I would say, is like, I think what I'm excited about this podcast is, I think this is going to be one of the biggest, uh, long turn evergreen podcast that you do because of how controversial the topic is. And it affects everybody. It affects everybody on the planet. You know, like, really nobody can escape
Starting point is 00:08:47 it now. And like even the, you know, the tribes and the Amazon, wherever they are. Like, it's in our atmosphere. Like, now it's obviously not going to impact them nearly as much. But my point is, is like billions of people are affected every day and billions of people have questions and an intuition that something is off in their environment and that's what i think we can address today well what's really interesting is is is big in the news right now is you know the 49ers and their stadium and their practice field is in close proximity to this massive power power plant and my uh podcast director actually showed me right before we walked on the podcast he showed me like an aerial view of of it and you see the stadium and you see the practice field and then you see this massive power
Starting point is 00:09:32 plant and for what the last 10 years, and I don't want to misquote this, because I only brushed through the article, but for the last 10 years, you know, they've led the league in very specific kinds of injuries, mainly ligamentious injuries like Achilles seals. And so it's very much in the news right now. And, you know, when you have a large group of athletes practicing consistently in the same location coming up with the same injury that practice elsewhere and don't have the same injury, I am not saying this is causal. I'm saying it could be correlated, right, just to be hyper-specific. But it's really interesting how this is just, you know, really coming into the news because, you know, the team's got to be looking at this and going, well, could this power plant and all of
Starting point is 00:10:21 this EMF potentially be what's causing, you know, us to lead the league in injuries for a decade. Yeah. It's a great place to start because I think it's a great way to bring good information and factual information to this, the physics side of it, right? So I would say on the physics side, and I've been following this, we've had a lot of people, you know, contact us. And I will also say that the NFL from a pro sports standpoint is probably one of our biggest customers. across the board. Like the players and things like that. So it's definitely top of mind.
Starting point is 00:10:54 And the other thing that you've seen in kind of social media. And are the 49ers the biggest customer? I can't say any of that stuff. But my point is like NFL players are thinking a lot about this health. And I think where they're the effect of EMF and I think where that's coming from is from a lot of different places. Again, I think that they're doing a good job. But they're probably starting from a place of like neurology and like how do I,
Starting point is 00:11:18 how do I improve certain things or help certain things maybe. rest, relaxation, sleep. And in this particular situation, there's a, I wish I knew the author's name of the paper because he deserves some credit for at least drawing some connections, whether it proves out to be causal like you said or just correlation. I still think it's worth noting just for the fact that the conversation has started. And on a side note, when my wife and I back in probably 2000, 2001, we were looking to buy our first house, right before we signed the paper, They said, hey, by the way, we're going to build this substation behind this house. So you have to sign this paper to say, you knew that already.
Starting point is 00:11:58 And we didn't buy the house. And now you've come full circle and you're mitigating. I'm both 25 years later, here I am. Like, it's wild. So back then, intuitively my wife was like, absolutely no, right? Yeah. And I don't know why. I don't know why, but like, come on.
Starting point is 00:12:14 Right. I think to start with the physics side of this conversation, the one thing that I hear a lot of is the EMF coming out of that type of environment is in the hertz range. It's not in the extreme, you know, megahertz, gigahertz, and so forth. And so people are like, therefore, it's safe because we'll use different tools and instruments at those ranges for healing and things like that. So, but that is where the initial problem starts with this conversation is it isn't about the energy. It isn't about peak energy.
Starting point is 00:12:50 It's about complex overlapping fields that create massive amounts of interference and to the body that's perceived as noise. And it's perceived as signaling noise. And so you know this and you'll speak probably better this than I will. But the number of processes that rely on electrical signaling and timing is basically your whole system. Which is the only way that nutrients enter and exit cells. I mean, that possible lipid bi layer is permeable because of these charges. Because these charges. You're talking about ion gating and calcium ion gating and calcium ion gating and calcium ion gating is super sensitive to EMF.
Starting point is 00:13:25 And the reason why I start there is like those are facts. These are the parts of science and the medical field and biology that are not debated. Is we know that EMF, especially noisy EMF, disrupts signaling. And so starting to the point of on the biology side, the body's electric. So for those that are watching that don't know that, I assume everyone in your audience already knows that. But a lot of people don't. They don't understand that your body works, your heart generates power, and your brain uses the power and it's sending information. And a lot of this is timing.
Starting point is 00:13:56 The endocrine system is super timed with multiple parts of the body. All sorts of timing occurs. And so when you introduce this energy, regardless of the power, the complexity and the interference and the noise is disruptive. And so it isn't about the power, isn't about the fact that it's 50 hertz. The size of that substation, by the way, oh, it was massive. It was massive. It was like, what, four or five times?
Starting point is 00:14:21 I'm actually going to go down the rapid hole of this. Yeah. Because, you know, I mean, the NFL, I mean, they've been talking about this for years, you know, the one thing they would mitigate if they could are non-contact injuries. I mean, you can't do much about trauma, right? Yeah.
Starting point is 00:14:35 And if your foot's planted and somebody, you know, tackles you from the side, you're going to have injuries. Yeah. It's going to go with the sport. It's going to go with any sport. But if you can limit the number of non-contact injuries, you know, like, a player on the sideline that blows an Achilles heel
Starting point is 00:14:48 being whistled into the game. Not not being tackled. I mean, I'm gonna, I probably will do a whole podcast on this, but I'm very interested. So you're saying it's, we're starting from the area that's non-debatable. There are electromagnetic fields or, and these fields are disruptive and your body does respond to them,
Starting point is 00:15:13 full stop. Now, to the extent that they are leading to specific ailments, there's no direct causal relationship, but again, these are non-natural. Yeah. I actually, as a, we are a publicly traded company. So I have very limited things I can say when I say, this outcome is possible, this outcome is possible, or this is a matter of fact, I can't say those things. And that's probably good because it's forced me to be more disciplined and thoughtful about
Starting point is 00:15:42 how I explain these topics. And I think in this situation, I don't think when you look at the electrical signaling that takes place in the body, just from like a fundamental first principle standpoint, if you even start from, let's say the reproductive system, we know that number one, for males, it's outside of the body. And it's sperm and the, that the whole system is hypersensitive to EMF. We already know that. We know that fluid. We know that water is. That's something you can test at home. Like you can look at at a microscope and see how water changes structure in the presence of man-made EMF. You can see that in blood. So you can see clumping and clustering in blood. There's no questions. These are not questions anymore.
Starting point is 00:16:25 Yeah, when I talk about grounding and repolarizing cellular surfaces, I've actually done these tests. In fact, I made Max do it. I made Max my guinea pig. And I would break his finger, put it on a slide, show it in real time, and show how the blood gets like a roule,
Starting point is 00:16:43 They stack because on the surface of all of our cells is a charge. Yep. And when they're the same charge, cells don't touch when they're opposite charges they attract. And using a PMF mat or touching the surface of the earth, like grounding, you know, discharging. Discharging the energy. Right. Yeah. So I didn't mean to interrupt you.
Starting point is 00:17:02 No, but that's the point of like the body runs on electromagnetic fields. Like it runs on that. And to kind of back up even and say, well, what are electromagnetic fields? Electromagnetic fields are the conditions that are created by electrical and wireless technologies and systems. And as they're transferring this through the air. And I think to clarify one thing for a lot of people is we think that they're like beams. Like you see the antenna when you drive by and you have your cell phone or like it's beaming me information. That's not how it works.
Starting point is 00:17:36 It's better to think of it like your fish tank example is actually a better idea. It's like it's all around us. and it's a cloud. It's a cloud. And when it's a structured cloud that's highly modulated and tuned for specific functions, it's hyper noisy,
Starting point is 00:17:52 which means it's chaotic, meaning overlapping fields, and there's, like, as it's complex. And it's unpredictable, is the better way to say that. And so, the,
Starting point is 00:18:02 again, don't torch me on this, but I'm not a communications expert, but the idea is that you're not sending, like, a straight line of, of information to my cell phone.
Starting point is 00:18:13 It's within that cloud, a change occurs at the source and the same change is occurring at the receiver. And through this connected field, the information is then connected because they couple together. And the body's coupling nonstop as well. Again, kind of going back to the gut, the brain, right?
Starting point is 00:18:32 Right. That connection is similarly, also very much disrupted by EMF for the exact same reason. So now the other thing to understand about field is everything within that field becomes part of the field. So like humans, buildings, plants, animals, you all become, everything becomes part of the field. So if I'm in the field, I'm now diffracting and deflecting and
Starting point is 00:18:51 reflecting part of it. I'm also then absorbing and conducting. And so our bodies are basically constantly listening to their environment and interpreting and then adapting and compensating. And I think where EMF now enters that is you're in the field. We just established that. We just talked about that. And you're conducting, because we're conduction engines, essentially. We can even talk about the word electrolytes and why it says electro, because that's conduction, right? And you're putting minerals that change to ions and that carry. All these things are connected. And so we just ignore the fact that it's electrolytes and not thinking that it just became a word, right? I don't even knows what it means.
Starting point is 00:19:39 It just became a word. The point is, though, your body is using all of these mechanisms to conduct. So now I'm in this field. I'm conducting. My body's trying to interpret this complex, noisy, chaotic field that's constantly changing.
Starting point is 00:19:51 It's unpredictable, right? Your body likes constant, predictable, coherent signals. I agree with that. And so the rest of your systems are just, it's, what do I do with this? What do I do this? The ion gates are, you know, getting stuck open,
Starting point is 00:20:05 or they're slow, or they're sticky, which then creates, extra energy expenditure when you talk about the mitochondria and the effect on the ATP production because they miss the timing. So it requires extra energy. And so I'll stop there. But that's where I think the conversation should start. It makes it easier to understand. I'm not talking about extreme health outcomes. We're just simply stating this is happening in real time. So we talk about the 49ers in this gigantic substation that's producing, who knows the amount of complex fields that are being
Starting point is 00:20:38 overlapped and creating noise. Again, the physics side of this is when we talk about complex fields, we're talking about a lot of waves.
Starting point is 00:20:45 They're out of phase. They're not coherent. They're interfering with each other, which means constructive and destructive interference, which some are getting
Starting point is 00:20:51 more, they're getting stronger because they're adding on top of each other and some are dropping. So that just creates a lot of noise. And your biology perceives that.
Starting point is 00:21:00 We as humans don't see it because it's invisible. That's a human limitation. Right. Not a physics or, you know, biology limits.
Starting point is 00:21:07 That's just a human limitation that we can't see it. Right. So we talk about the 49ers. To me, that's where I would start to poke around and say, okay, this is a complex field. What can we do? Either we move or we do something about it. And I think that's where like, when we areas for us, we talk about environmental clarity. And we, I know we'll talk about us before, but what we, the whole premise of what we do is create a structured field that is predictable.
Starting point is 00:21:32 In a very short way, that's what we do. So we interact with the environment around you, make it predictable and structure. and redistribute that energy. And so from a four-diner standpoint, look, again, is it causal? I don't know. It's early, you know, because I think people start to poke around this conversation, but it does, it did open the conversation, which I'm excited about. If you want protein to build lean muscle, but without the caloric impact or need to cut,
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Starting point is 00:22:28 Yeah, yeah. And the way to, there's a difference between blocking these. and in mitigating them. So you're in this, you know, complex field with all of these different frequencies and wavelengths and what have you. And, you know, it's actually the physics of constructive and destructive interference
Starting point is 00:22:48 that made me believe in the universal law of attraction, believe it or not, because I know that certain wavelengths, you know, when two frequencies of equal wavelength meet, the size of frequency doubles when they're in opposite phase, they cancel. And if you're sending complex frequencies through the body constantly, at some point, this is going to match the frequency of a biological process going on in the body. It's either going to cause no harm. It's going to enhance it or it's going to disrupt it.
Starting point is 00:23:20 And again, there's probably no way to tell specifically what's going on with each field and at a cellular level. What are you doing? Are you deflecting this cloud? are you absorbing it into a single device? Like, you know, you stick it on the back of your cell phone. What is it doing? It's obviously not blocking the cell phone signal. So then is it really working to mitigate the EMF?
Starting point is 00:23:43 So how does that work? That's a good question. And again, I think what people struggle with is this field of physics is narrow. And even like, you know, we talk with a lot of like cell phone antenna, you know, designers and they don't understand half of, you know, what we're talking about because they're in another narrow field. and and so I empathize with people because this is this is difficult like narrow fields of of research and and I think that we can simplify that I did want to kind of just touch on the idea of blocking because I do think that that's easy to understand but I also think it's easy
Starting point is 00:24:18 understand the idea of blocking what is misunderstood is that you can actually block frequencies because I would say the other thing in addition to the 49ers content floating around the internet right now is I would say one I don't know people like to be called influencers but there's an MD that's an influence for the large audience in this this kind of wellness space that did a Instagram reel about covering his Wi-Fi router with tinfoil and he was using an EMF reader to demonstrate that it reduced the strength of the field right and there's a couple things that are flawed with that number one the EMF reader is measuring measuring power power is not the problem, as we've established.
Starting point is 00:25:00 It's the complexity of the field and the noise that's introduced from all the interference of multiple fields overlaying over each other. And so when you introduce that blocking like that, what you did is you stressed every system in there now that's using that router to then work harder. So now you have packets of information data that's been exchanged between the sender and the receiver, and those packets are dropping. And these cell phones and your computers are built for air correction. So now they're increasing the amount of packets.
Starting point is 00:25:29 So you've increased the number of things that are happening now in your environment because we're trying to reduce it. So blocking is binary. You're either blocking or you're not. So if you're blocking, nothing's working. Nothing's getting signal. If you are blocking and stuff still getting signal, you've actually compounded the original problem that you're trying to solve.
Starting point is 00:25:51 Again, this is the physics side of it, which is you become part of the field. So anything I introduce into that field becomes part of the field. Another thing that I see because I travel a lot is people put the blankets on their lap. They put their laptop on it, right? And they're like, okay, I'm good because I'm covering my, you know, my lap. Right. You can't get to me. It doesn't work that way.
Starting point is 00:26:11 These fields are all around us. They're three-dimensional. It's not, again, it's not directional. It's three-dimensional. Yeah. And so because I'm covering my lap doesn't mean that the rest of my body is not conducting. And by the way, you just now reflected back and amplified. and created additional waves of interference that have occurred.
Starting point is 00:26:30 So you've created complexity. You've introduced complexity in the field. So unfortunately, blocking is really not a good solution. And I see the people with the cases. Unless you can completely block. You're talking a fair day cage stuff, right? You completely capture it and harness it. And so the cell phone case is like, oh, it's closed.
Starting point is 00:26:46 And then all the outside's, what you did is you've actually concentrated it in a way. And so I just think people need to be more honest with those products. and do, and I think consumers need to be way more educated on the physics of it because it isn't simple. This isn't like, it's like, it's like, it's either blocking or you're not. Right. So if you're not blocking, your, is mitigation is, that's what we're talking about. You're not even mitigating. You're actually amplifying the problem because you've increased, again, think of like a backboard.
Starting point is 00:27:16 If I, if I don't have the backboard and I throw a ball, it goes right through. If I throw a backboard and I throw the ball and now bounce back, right? Right. So now I've created two. paths. And so I've increased. And then the likelihood and this is a constant, right? It's not like it's just happening one time. Now I've got doubled my paths essentially for simplicity. And now they're actually interfering with each other. So now you've introduced more noise and complexity into the environment that you were trying, you're thinking that you're mitigating. Wow. And so
Starting point is 00:27:42 yeah, I just, again, I think when you put a hat on, right, an EMF protection hat or a beanie or underwear, well, yes, if you're shooting a laser, you know, at your head, that's for, fine, but that's not how it works. It's three-dimensional. So now my face is conducting, and now I've trapped it in my brain. Now it's reflecting back. And so it just doesn't work that way. And so I mean, like, I can't just block regionally. Right. It's in all or none principle. This is why EMF is actually a more complex and serious topic to discuss and get right because there's so much misinformation. And by the way, there's a lot of bad products out there. And there's a lot of bad players. And I'm mindful of that, right? I'm always welcoming of
Starting point is 00:28:25 other people that are sharing the message, but there's got to be some integrity in that. And I think that's what we wanted to do today. Yeah, yeah. Yeah. So then what is the mechanism by which you can reduce the, you can't really reduce your exposure? So it's not something you can hide from, right? You know, I put this in the, you know, EMF mitigation in the realm of passive biohacking. Like the active biohacking is, again, a red light, I get in a hyperbaric, I get in a cold
Starting point is 00:28:53 punch, getting a sauna. But passive is when you do things like you install water filter. It's not adding any time to your day, but now you're actually just drinking clean water. Or you install air filtration. And now your air is just cleaner. So your environment's cleaner. I look at EMF mitigation and technology like airies is one of those passive biohacks because you really can't control this environment. I mean, it's not practical to fully block, like you said, which you build a Faraday's cage around your bed.
Starting point is 00:29:22 but so what what exactly is it doing diffusing um is it so what benefit do you get from using um something that is mitigating the effects of the CMF yeah and to be clear i'm not entirely sure of anything else that exists and that's you know to me i think that we are a category creator and we talk a lot about environmental clarity and i think that's the space that we're trying to fill of okay how do we create a solution that we're not going to fight technology. That's not the point. Like, look, I've been technology my whole life, like built my whole career on the internet. And so, um, to me that that's not, it's not sustainable either. Like, you know, I try like, you get an airplane. Yeah. It's like the absolute worst EMF environment you can be in. And, um,
Starting point is 00:30:09 it's just not, it's not realistic. So areas approach, it, I think going back, it's a, it started as a foundation over 30 years ago. And the idea was, to how do we control or manipulate the electromagnetic fields around us and within the body to promote healing. It wasn't in a way to, like, modulate the environment around us to make it less disruptive. Because that was 30 years ago. So it didn't start a device to sort of shield your, protect you from EMFs. No. As a matter of fact, the silicon resonator that we're using today was a breakthrough for us because
Starting point is 00:30:46 previously we were using like geometry and shapes a lot like how what we refer to as metamaterials a lot like how if you go back to do some research on the original like space shuttles and especially out of Russia
Starting point is 00:30:58 back in like the 50s and the 60s you would use shapes to essentially diffract and break apart like this like your acoustic design here yeah this is a perfect example these are just wooden cubes but they're cut at different angles and set at different depths
Starting point is 00:31:12 to deflect the sound yeah to break it into smaller pieces They're not blocking it. They're basically taking our voice and then breaking it up so it doesn't echo around. Same concept. And so the original, the original, like, research. That's why I put it on the wall because I knew you were coming here. No, the original research was similar of, like, creating geometry that would basically
Starting point is 00:31:34 reshape the field. And so, like, you know, graphite and different things were used, different materials were used. And then over time, and these were big structures, by the way. Because when you talk about, you know, electromagnetic fields and you're talking, let's say, AMFM, right? These are giant. These are like, if we could see them, they're giant waves. Now, when we talk about cell phone, like 5G,
Starting point is 00:31:57 we're talking millimeters. These are smaller millimeter wave stuff. So very different. But again, think about the 90s. We're still talking like... Yeah, but there's still all of these, like you said, this is a complex field. I mean, they're still AM and FM and they're still...
Starting point is 00:32:10 They're all laying on top of each other. Yeah, yeah, yeah. No, you're exactly right. And so they're all sort of... lighting and, you know, if you could, you know, put smoke in the air and, like, see the laser kind of thing, you know, it would look extremely complex. It wouldn't look like beams cutting through the air. Yeah. Yeah. And we're working on a map on our website that you can go to and put in your address and look at all the different cell phone towers, communication towers,
Starting point is 00:32:38 power lines. And then right now we have it set up so you can just go see what's around you, see what we're working on is like what would the overlapping visual look like so that you could actually see what a complex structure would look like through some computer modeling and things like that's kind of cool so it's it'd be really cool to see like the 49ers stadium right when you think of that substation it's going to be lit up red because it's just there's so much complexity to that field right so getting back to kind of the areas uh how it works if you start there from what i just described of like using geometry like this to then structure and kind of reprogram you know, a field essentially through geometry.
Starting point is 00:33:16 That was actually taken from the work from the space shuttles. And I referenced Russia and U.S. because if you go back and you look at some of the original papers, they're swapping information quite a bit back, especially when they're peer-reviewed research. They're citing Russia, Russia's citing the U.S. Because it was like this ping pong match of like development of physics and things like that. So super interesting.
Starting point is 00:33:38 So but they had a problem in space where the EMF in space is different. and they needed, it was affecting the communications. So they used geometry to diffract and reshape the field to, so it was not disruptive. So that was the premise for the original kind of Ares concept was a little bit of what was going on there, combined with Tesla's work. So Nicola Tesla that we're talking about, which was trying to capture the Earth's EMF to then create free energy for everybody. Yeah. Really cool, like work when you go back there.
Starting point is 00:34:11 Wild. It became uncontrollable, meaning like you couldn't control where it was going, but he was getting there. So jump forward with the testing we did with the silicon resonator chip, which is what you see at the center. What you have there is essentially a fractal antenna. And so a fractal is a self-similar shape repeating at different scales. And so that invention, which is relatively new, by the way, and it's what's used in your cell phone. It's what's using all telecommunications right now. And the idea is that I can basically have an extremely wide band of frequencies created in a very small space.
Starting point is 00:34:50 And the way to think about that is without increasing the area of the space, I can increase the perimeter. So what that means is I can take a ring and I can make another ring, another ring, another ring, all the way down to the point of like infinity, right? Yeah. And so I always tell you, like, the best thing I can tell people is take a rope and keep cutting a half until you get to zero. You will actually never get to zero. Yeah. Because you can't keep, theoretically, you can't get to zero. And so that's the idea of a fractal is that you don't increase the area, but you increase the perimeter.
Starting point is 00:35:18 So we have millions of etchings that are designed and specifically tuned and engineered to interact with the ambient field that's around you and essentially create a stable environment that is generated from that silicon. And so to talk about the material, because material is important too, this. The material, silicon is hyperconductive. It's a dielectric, meaning like it interacts with the energy around it, and then it creates a response, right? And so what it does is, it creates a field around it that is now stable.
Starting point is 00:35:51 And it's coherent. So it's giving your body a constant rather than this dissociated mess. It's predictable. Okay. It's predictable. It's stable. It's coherent, which is the environment that your body thrives in, which is like being outside. Right.
Starting point is 00:36:07 Yeah. Yeah. And that's why, you know, it's why. you feel so good probably when you go to the ocean or when you, you know, like for my wife and I, when we go to the mountains in Colorado, we're way separated from, you know, any major city or technology or 10,500 feet. And you really do feel different. And I don't want to say, well, that's all because of the low EMF. I don't know. I mean, it's, you know, forest baiting has been around for centuries in eastern medicine.
Starting point is 00:36:38 And we do that too, you know, walking in the forest. But I've got to think that a large part of it is because the first cabin we had was it was solar, so no electricity. And, you know, when you're out there and you're outside and you're, you know, you're walking in the woods and you're at altitude, you just really feel that we sleep amazing out there. Yeah. We all spend one-third of our lives sleeping.
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Starting point is 00:37:54 And there's never one factors you know, right? No. And the one thing that I would say is, again, going back to the physics side is like the idea of, and you kind of touched on this a little bit before around how there is an attraction. And so a metronome or a tuning fork will sync up waves. Right. There's like a tuning fork will then tune the things around it. They'll all start to mirror and resonate. And EMF is no different. It's still wave theory. It still functions the same way. So when you talk about being outside, especially, you know, that far away disconnected, it gives your body a reference point that it does tune to. And the, what people describe with having Aries on, especially the one that you wear on your neck is that tuning effect. It feels, you feel grounded, you feel always grounded, you feel calmer, the anxiety, the different things that are built up. That's what we, it's the shift that we hear about. That's what people describe the most.
Starting point is 00:38:59 Because it's just from wearing like Yeah, just because it's close to your heart. Yeah, it's close to your heart which generates a lot of power that can be measured, you know, 10 feet away. And so, but also just in like I said, around you,
Starting point is 00:39:10 but that's, that's what's happening in nature when it comes to the EMF side is it gives your body a reference point to tune itself to and kind of like reconnect in a way. Obviously there's other factor that's air and light and all sorts of things, you know. It's a fact that we're out there.
Starting point is 00:39:23 Yeah, just like you're out there. And so I'm, I'm honest about that. But, But yeah, I think, like I said, when you, you know, you work with a lot of people and you look at all the things they got going on. The thing with EMF is it's stacking. And so you're already, I was described as you're already starting in a hole.
Starting point is 00:39:40 Or I think the better analogy is it's like in the absence of EMF, negative EMF, let's say you're just walking on level ground. In our modern world, without any proactive approach to mitigating it, you're, everybody's walking at some sort of incline. just from waking up to starting, you're automatically making your body work harder than it needs to. For some people, it's really steep. For other people, it's not that steep. Immediately.
Starting point is 00:40:10 Over time, everybody just starts to slowly lift, though, because your body can't deal with the amount of stress that we're introducing, and then everything else that stresses your body. And so over time, there's a toxic load that then builds up and you eventually break, and everyone has it, right? Or you age faster or something wears out.
Starting point is 00:40:27 So I'd kind of describe it like that. Like EMF is not the thing, but it's starting you at a at a steeper incline. Yeah, steeper angle. And it's going to move depending on your environment. Yeah. And that's just something to think about. And you've got like 40 studies that support this. Yeah.
Starting point is 00:40:47 What you're saying. Can I put those in the show notes? Yeah, yeah. We can leave there. There's a couple of things that I would say that I think are really useful. We have a new one that's not out yet. that, so two, three years ago, we had a piece of research that was peer-reviewed, was presented at this physics conference around the computer modeling of understanding this, this broadband
Starting point is 00:41:14 multi-leveled field that's created coming off the resonator. And so we're able to create the silicon chip at the center of our products, right? So how it's interacting with the the EMF around us, right? How's interacting the EMF? So we had this computer model that I was able to show this this mathematical approach to this. And again, we won awards for this. It was peer reviewed. It was presented and published in research.
Starting point is 00:41:40 Just recently, we then created the physical model to then prove the math. And so this isn't out yet because a lot of thing I get is the visual side. Well, I can't see it's working. How do I know it's working? Yeah. So what the team did was they used heat and infrared to be able to create a field. And so what you see on the surface of the resonator and then around it is the physical representation of the mathematical model that we had already built. Wow. So I'm super
Starting point is 00:42:06 excited about that because that's the question everyone has. Like, how do I know it's work? The other thing that I would flip to is like, look, at the end of the day, your body is what we're measuring. We really want to know if your biology is performing better. We really want know if it's working better. And so we have become like a tour of doing live brain. scans and HRV testing. We did a lot of work with the UFC. And we looked at like reaction time in the presence of EMF and then with using Ares. And it's super easy.
Starting point is 00:42:38 This is my point of like... It's improved like millisecond timing. Millicent timing. Yeah. And that's not like reaction time with your hand. That's like the information moving through your brain and then out to your hand. So we're able to track how quick information, the time that your eyes lock on, because we're looking at the brain, to the information moving through and then actually take an action.
Starting point is 00:42:54 So that's what that's what we're looking at. that. The other thing that I would just say is like, my point of starting the conversation with like, okay, what do we know for sure? What can we measure? Science understands that EMF disrupts EEG and basically your neurology and how your brain functions. We know that it disrupts the heart and not for the better, right? Specifically, the heart is easy to measure because it kind of locks you into sympathetic activation. And so rest relaxation is compromised because you're locked in. And we've seen this with athletes in an extreme level. Like every athlete that we work with, which we already know they have a hard time moving between states.
Starting point is 00:43:33 And what we talked about walking in here was rest, recovery, how much and how fast they can get back down, right? Right. It's the numbers on the HRV are off the charts in the presence of the EMF. It's incredible. And so when they use our product, we see this improvement over baseline. It's not because we're affecting the body. what we've done is we've got out of the way so the body can actually just do its job better.
Starting point is 00:43:56 So you're getting the EMF sound of the way. So this sort of blocks that are right behind me is a really good way, I think, for people to process and understand this because, you know, we wouldn't argue that sound waves exist because we're hearing them right now. You know, we argue that EMF waves
Starting point is 00:44:10 don't exist or don't cause harm because we can't see them, touch them, feel them. There's no way for us to, you know, take a measurement. And yet, you know, this really works. Yeah. You know, when we're having podcasts,
Starting point is 00:44:24 I mean, this is what's deflecting our voice and not causing it to come back into the microphone and not bounce off of this hard wall. So it really makes, it's starting to crystallize to me. I mean, I've understood EMFs at a relatively surface level for the last few years. I'm sold on their impact on human physiology, for sure. And I wasn't sold on whether or not technology
Starting point is 00:44:48 could mitigate that, you know, and now I'm starting to understand how by creating uniformity in this field, the body has harmony. In other words, it has a consistent variable to deal with rather than this just widely changing constant, you know, very spasmatic, you know, environment. You know, which it's having to shift its adaptation less frequently, if that makes sense. Is that a good way to describe it? In a really simple way is, let's say you're sitting at your desk, you're doing work, you're just hyper-concentrated, you're pumping out good work, and then someone comes from out over here on your left or you're right and interrupts you. And not only they're interrupting you, but they're speaking a different language. Yeah.
Starting point is 00:45:33 And now you're like, okay, what am I, what are they saying? What I got to do with that information? So the task that you were doing is now disrupted. And how, just to get specific on a few things, how bad is 5G for us? Right. I think, again, to have a real intellectually honest conversation, if it was, and I think this is where the research gets it wrong. And I think this is one of the reasons why there's a lot of challenges in showcasing the negative effects of EMF is they're typically using one device. And in the presence of one device, and this is why people are going to go back to like, oh, they're not looking at the smog, they're not looking at the complex.
Starting point is 00:46:10 Because like I said, if it was just one outlet producing. 50 hertz of, you know, a field, that's probably not going to really do much to you. It's not going to make you uncomfortable. Like, you're not really, your body's just like, okay, whatever, I'm dealing with that, right? But you have to go next to a substation or you go into an airplane where everyone has a 5G phone and everyone has a TV in their head, you know, in their headrest now. And there's Wi-Fi in there. You have all these complex aviation electronics up front.
Starting point is 00:46:39 Right. You're telling me. That's, you get my point now. Now you have all of these complex overly, and you have structures in there. So now you have, and you're in a tube, and now you have this reflection and deflection happening all around you.
Starting point is 00:46:52 So you've infinitely, exponentially increase the complexity of the field. So how bad is your cellular biology is dealing with. It's a stress that it's constantly trying to figure out what do you want me do with this? You've given me information. I can't translate it. What are I supposed to do?
Starting point is 00:47:06 Because your body's working on interpreting electromagnetic signals. And now you're giving this man-made technogenic frequency to it, and say and interpret this, it can't interpret it. So it doesn't know what to do with it. So it just consistently like gets disrupted, disrupted, disrupted, signaling from blood to the mitochondria, the gut, the brain, the heart, everything is disrupted.
Starting point is 00:47:30 So like I said, I think that am I saying this is going to have extreme outcomes? No, but when you look at every one of those things stack together, all those systems over time, over long periods of time, that's a problem. More importantly, young babies developing, our adults are more resilient and we can deal with some of this stress because we've developed. What's happening with young people, though,
Starting point is 00:47:53 is actually shaping their response. It's programming the response. And that's a completely different mindset because they're not developed yet. Their skulls are thinner, softer, more permeable. Their whole body is developing and it's being programmed by their environment. Whether that's, you know, me as a parent,
Starting point is 00:48:12 I always mess with my kids and be like, everything that you think right now most likely came from myself or your mom. So not only we program them from like their social circles and the food that we're giving them and their chemical environment that's around them, but also their electromagnetic environment as well. And their bodies are actually because we are electrical beings are being programmed by that and being shaped by that. So if I was to say, hey, on a scale of like one to really pay attention, I think families
Starting point is 00:48:40 with young children, people trying to conceive that are or pregnant, because that pregnant woman is one system. And so what she's exposing herself to, the baby's being exposed to and is also being shaped by. Sure. So all those things combined are just something,
Starting point is 00:48:56 like I said, your body can deal with it. Your body's resilient. It's not immune to it, though. I have the big difference. Yeah, so then the question here is not, I mean, the issue is not just to create fear in a law and. He's going to make you sick and you're going to die.
Starting point is 00:49:12 There are people that are significantly more sensitive. And I'd like to unpack that. Like, why are they more sensitive? But common ways without just turning this into a commercial for your product. But you would say that the cell phone, mitigating the cell phone, is that where you would start? That's like the most. That's a good question. That's a good question.
Starting point is 00:49:33 I always like when you give free advice. So I think starting with some free advice. That would be great. Yeah. Is. Because I don't want people. to think that the intention was for us to get on here for you to sell Ares products. I want to draw attention to EMFs.
Starting point is 00:49:47 I want the data to be out there so people can make an informed decision and just really understand what they are and what are some of the possible detrimental outcomes. Yeah. Number one, you mentioned is 5G bad. And I want to reframe that because that is talking about power again and not the complex field. So I want to make sure that I just tighten that up for clarification. It isn't about 5G, it's about the complexity of that.
Starting point is 00:50:12 And 5G does require more towers and them to be closer. So it introduces complexity because of the nature of how 5G works. Not because 5G has a signal. Yes, it's more powerful, different conversation, but the complexity of 5G has increased. The number of towers has increased because of 5G. So that's kind of number one. By the way, there's a website you can go to called antennasearch.com.
Starting point is 00:50:33 And you can go to antennasearch.com. It's free. Just put in your zip code. And it will tell you how many 5G towers are. So we've imported that data as well, and we brought in the power line data as well because the power line data wasn't in there, the high power,
Starting point is 00:50:47 specifically the high power stuff. And so, because I wanted to create that, I want to show the complexity. And so bringing in all these different sources, and we're trying to get it to be global, but not as much global information as we have in the U.S., but it's a great place to start.
Starting point is 00:51:01 So going back to what you can do, number one distance is always the most important thing. And so if I'm, installing a Tesla charger at my house. You want to make sure that's in a place that's not going to be near the places where you spend the most time. Like your bedroom's not on the other side of that.
Starting point is 00:51:17 Yeah, you don't want to do that. Especially your child, right? You don't want that on the child. Smart meters, like, which is a big one. A lot of us were forced to do that. Or you could opt out. Are you talking about the panel? The panel on your house where the, you remember
Starting point is 00:51:30 back in the day when the guy would come around on the scooter and check your meter. Yeah, the thing, the analog thing. Now it's electric and it's LTE. something, it's just constantly, it's constantly sending signals, constantly. And so there's a handful of products that people usually find their way to us from. The smart meter is one. The smart watch. What is the next one? The smart meter is the house, the utility meter. Yeah, because of that. I don't, I don't fully understand the physics behind that,
Starting point is 00:51:57 but the number of people that have had negative experiences, health experiences, because of the smart utility meters is kind of mind-boggling, just that we've seen, right? Smartwatch would be the next one. Cell phone is the obvious one for sure. And then I would say flying. Flying. Sleep is the other one. And so that's where people to find themselves.
Starting point is 00:52:24 And so to address those in particular, like I said, is proximity to the source or to the receiver. A lot of times we think of like the router in my example before of like covering with tinfoil. it isn't the source. It's actually the receiver that now has to work harder because that's why let's say you're in a city with tall buildings
Starting point is 00:52:44 your phone gets hot. Because it's working overtime and sending more packets trying to translate decode and translate the packets trying to do something with it and it's possible to have good signal
Starting point is 00:52:55 but too much noise in the in the electromagnetic field and not be able to get the data. So then the data has to work harder even though there's good signal. And so that happens a lot in cities, right? You see I've got three or four bars or whatever, but it's not working. You're frustrated.
Starting point is 00:53:09 Yeah, yeah. That's why. Yeah. Okay. And that makes sense. Yeah, because you've created a complex field because of the buildings. So would you say, so what if I have one of these smart meters or I'm in, I'm flying on an airplane?
Starting point is 00:53:21 What is the best way to mitigate it? Not the Ares tech for the back of your phone. Is it a device? Is it a necklace? Yeah. When it comes to Aries tech, look, I think as a default, and I would say 99% of anyone that's bought products from us or worked with us starts with the one on the phone. phone because it's the most obvious, right? And it's the one that we think about the most.
Starting point is 00:53:39 I think where we see the most impact would be, like where people report really positive health outcomes would be the flex, which is the one that you wear around. The flex are the go. There are different sizes, same mechanism. Different sizes. Kids like the smaller one a little bit better. Sometimes women do. And then the, what we call the zone or the zone max. Those are larger ones. And again, to get in the physics of it, there's a resonant effect. so meaning because there's multiple resonator chips on these, so they're creating multiple fields, they actually amplify each other.
Starting point is 00:54:15 And it's not linear, meaning like one plus one doesn't equal two. It's like one plus one equals, you know, X to the 10 power. It's significant. And so again, going back to the computer modeling
Starting point is 00:54:26 and things that we've now demonstrated, that was a really... And is this like... They're small. Yeah, they're small. And so like... Like the size of like, I would say like a credit card or smaller and then the larger ones maybe the size of your phone.
Starting point is 00:54:42 And basically the difference between all of them is the proximity to the source or to you that they need to be. So the bigger they are, the further way they can be because they have more surface area and they can't and they have more resonators. So they can create a larger stable area. That's really the big difference. And so like when we go into like the Minnesota Timberwolves Arena and we create the first ever EMF friendly arena, we use the same. own max. And you just put like thousands of these things around. When you walk through the concourse, you see a bunch of millimeter wave antennas throughout the concourse. And so it was pretty easy, like, okay, let's let's hit the obvious spots. But we do go in there. We're thoughtful. And we're
Starting point is 00:55:20 kind of in the first phase that rollout. Another really cool thing that I haven't even talked about yet anywhere is we're working with a major airline to install areas within all of their North American direct flights to their, to their destination. And I can't talk about it too much yet, but that was, and that's like a- And where would these be placed? In this particular one, because it's a long flight, would be throughout the cabin. So, like, individual ones at each seat area. Larger ones towards the-
Starting point is 00:55:55 And how thick are these? Like the size of- They're thin. They're like, yeah, they're really, they're super thin. Yeah, they're like a, because you're talking like a circuit board. You would just- Insert it in the fabric of the seats so when you can see it, right? Yeah, exactly right.
Starting point is 00:56:06 Yeah. Wow, that's cool that they're actually thinking about that. And then their goal is to make the happiest, you know, airline and experience, and they want it to start before you get to the destination. I'll definitely let you know because you'll dig this and you'll dig the destination. I'm going to hammer you as soon as the podcast is overdue.
Starting point is 00:56:23 I'll get it out of them guys. I'm super excited about it. Yeah, yeah. If you know me, you know I'm a huge believer in the benefits of hydrogen water. H2 tab delivers cost-effective portable tablets that generate ultra-clean molecular hydrogen at 12 parts per million, one of the highest concentrations on the market,
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Starting point is 00:57:11 That's drinkh2 tab.com and upgrade your hydration today. Now let's get back to the Ultimate Human podcast. But, no, that's amazing. And so if you're on an aircraft, because I do fly a lot. Yeah. And I do everything that I can to mitigate it by, you know, I take hydrogen water to sort of restore that redoxoneal-state. and mitigate free radical damage, but I, you know, I'm not effectively, because I don't understand
Starting point is 00:57:43 what the best effective mechanism is, mitigating the EMF, you know, other than I, you know, I do wear the Ares necklace. But so you would say if you're flying a lot, would you get one of those big ones and just put it in your bag? I wear the one. I usually have a lot with me, but if I was to recommend one, I would, uh, I would I would definitely wear the one around, because it's closest to you and your heart and your brain.
Starting point is 00:58:10 And those are just areas that are the kind of the control centers for the body, right? So I would start there. The other thing I would do, kind of go back to the free stuff, grounding. If it's talking about flying. If you land and ground almost immediately, it's amazing the benefits that that has. And again, I typically don't like to go into the waters of like, of like not proven, not factual, whatever. but anyone that's done that knows it.
Starting point is 00:58:34 I totally, totally agree with that. And that is absolutely free. And I do it as soon as you can off the plane, go hug a tree. Whatever you can go do. Like get outside. I'll look weird like at the airport. Yeah.
Starting point is 00:58:46 Take my shoes up and try to get on the grass for, yeah, just for a few minutes. Just for a few minutes. It's amazing. Proper hydration with electrolytes is a really important one. And again, this is not my main field, but I do know magnesium definitely helps and supports the calcium ion.
Starting point is 00:59:02 channels in relationship to do the negative EMF, right? There's some they're trying to work with. And so different things like that that are really helpful. I think I think hydration is really, again, foundation to begin with. Yeah, the hydrogen water is really interesting. And I tried to, you know, do some more preparation for that. But I felt just totally unqualified. But the, what I was uncovering was a lot with the blood.
Starting point is 00:59:22 And like you were talking about the club, like there's a lot of really good information and how that would then support, again, an overall EMF strategy. Like how do you, how do you mitigate? the negative effects. If, you know, you don't have, you know, the ARIES products or you're, like, these are all the different tools and taxes that you can do. And I think the hydrogen water is a really interesting one. There's not a lot of research on that yet, especially as in relation to, but you're able to then draw, okay, if I know that this negative thing is happening, how then do I combat that with a positive support system, right? And I think that's really where I
Starting point is 00:59:56 lay an accident pathway. Yeah, for sure. Yeah. So now talk about, um, a little bit about like the people that are hyper sensitive. So I have clients, for example, that had to sell their Tesla because the charger in the garage, it's actually a very famous client's wife, she was sleeping a story above and in the back of the house and could tell when the Tesla was plugged in when it was being charged. And I want to get to just electric vehicles in general because I think I think I I see people in both camps, and I don't really know which camp I fall in that, you know, you're sitting on just this big EMF bomb.
Starting point is 01:00:37 I think it's safe to say that when they're charging, you probably shouldn't be in the car. But when these electric vehicles are in motion and you're sitting on top of these giant battery packs, I mean, is that a serious EMF concern? I don't think so. And we kind of chat about this before. I think when it comes to the EVs, they're shielded just by design. So a lot of where the most... very heavily shielding.
Starting point is 01:01:02 Yeah, where the EMFs are concentrated is heavily shielded. What I would say is, and no one's going to like this, but any modern vehicle that has the modern technologies and the large screens, all of them are connected to wireless right now, like whether you opt in or opt out, they're still connected. And they have Wi-Fi. Those systems, if we go to, let's just talk at the U.S. regulations, they're independently regulated.
Starting point is 01:01:32 As a complete system of your dashboard, they're not regulated at all. So again, when you think about the layering of complex fields, virtually every vehicle is terrible because of the dash. So with EVs... Especially the modern dash.
Starting point is 01:01:47 Yeah, the modern dash. Where I think the EVs have some of the benefit is they're better designed. They're better contained. They're better designed because they're not all the different varying types of systems. that are in a modern, let's say, gas-powered vehicle, there's a lot of different systems in there.
Starting point is 01:02:08 And none of them are connected, none of them are alike. But with the EVs, they're pretty much designed from the ground up and a contained system. So there are some benefits because of that. But to be honest, like if you were to look at a spectrum analyzer of a dash or even take an EMF reader, you're going to see some extreme numbers come out of that. But I would say, again, I kind of go back to more importantly, don't get misdirected or misguided by the power of EMF. It is the complexity of the field that's created.
Starting point is 01:02:33 And when you look at modern vehicles, there are so many different systems that are, that are interacting. And by the way, if you ever, anyone that's ever pulled the dash apart, the shielding on these wires or any, like, it's terrible. Yeah. Like it's just not good. And so they're all just inherently not great. And so I typically recommend the, like an Ares device up in the front of that dash for sure.
Starting point is 01:02:55 And that's one of those areas. I'm like, I don't really have good advice other than like, you got to do something about it, right? To put one of these cards in like the cup holder or something like that. Yeah. I like in the visor, wherever it's convenient, depending on the model of car that you have. But that's a good question.
Starting point is 01:03:09 It comes up a lot. Like the EV is a question because it just, again, intuitively, it's like, huh. You know, like maybe there is. Like it is intuitively. But they overlook the other vehicles, which I wouldn't overlook the other vehicles. Yeah, yeah. I was telling you, I bought my wife, one of the early model Tesla's that came out. And I got like a fingernail-sized hole in the back.
Starting point is 01:03:30 battery housing and they told it the whole car. I mean, I'm sure Tesla's figured it out since then because, you know, we compromised that battery housing. I'm sure it wasn't because EMF's really came out. But, you know, so they're very well contained. And when that's permeated, it's, you know, it's a disaster. Yeah. But I want to talk to you about the people that are more sensitive to EMS. I mean, do you find what is it or do you know that makes people more or less sensitive to EMS because there are people that have, you know, severe trouble with, you know, electromagnetic frequencies. Yeah, it's a really good question. And I think, again, in our earlier conversation, we're sitting at the table, I said, we have this, the, as areas as a brand, we have
Starting point is 01:04:16 an interesting customer base. We have extremely polar opposite groups of people. We have elite athletes, elite performers in virtually every category you think of whether that's musicians, actors, actresses, football players, a lot of football players, obviously the UFC and the NBA. But virtually every top athlete in every sport is a customer. And then on the other side, you have extremely ill people and chronic ill, like chronic, chronic disease, like all sorts of chronic things that you see. and I find that it's really interesting because they're small slices of the population
Starting point is 01:04:59 but at extreme edges. And the one thing I will say they have in common is each one of these groups of people are hyper-sensitive to their environment. They understand when something is off and when they're operating at a high level. They understand that and they're trying to always stay at that high level.
Starting point is 01:05:17 When you're sick, that means you're just trying to increase your baseline and you're trying to stay at that baseline and you're trying to move up a little bit more As elite performer, you're trying not to drop and you're getting incremental. You're talking like, you know, milliseconds we mentioned before. When you talk about the UFC. UFC, it's milliseconds. And so when it comes to the people that are hypersensitive, EHS, and I think they have a new
Starting point is 01:05:40 acronym that they're using now for that particular group, I typically find there's another source or another thing that they're dealing with. I see Lyme disease a lot. people that have Lyme disease typically are also find themselves to be sensitive. And I don't. Yeah. Yeah. And we have a great story, a gentleman named Mike Bender, who wrote a really good article in men's health.
Starting point is 01:06:08 We should put a link in the show notes because it's one of my favorite articles. I'll link it in the show notes. It's called The Quiet House. And he's a screenwriter for Comedy Central. He lived in L.A. His wife was on MTV. So they're in the Hollywood world, right? and he's a New York Times bestseller,
Starting point is 01:06:23 and he had Lyme disease as a young kid and basically has been on this journey to create a world that he can, an environment that he can actually function in because of how sensitive he became. And so he shares this crazy story in this men's health article. And so I wrote a small blog post about it.
Starting point is 01:06:42 And then so he emailed us, and he was like, and I'm thinking, I'm in trouble because I was so happy at this article. I love how he approached this, complex topic. And it wasn't just EMF. It was all sorts of things. It was noise. It was, it was just his nervous system was just hyperactive. Yeah, hypersensitive. And it was just had all these really negative consequences. So, um, so he messages me. And I'm like, oh, no, I didn't
Starting point is 01:07:05 get permission to, you know, summarize his article. Like maybe he's mad at me. He's like, no, and I talk to you guys. And he's like, I, for a decade, I haven't been able to leave my house. And he's like, really? Your product. I built a van and put your product in it. And I'm now for the first time I'm going to take my kid skiing. No. Crazy story. And so we've, you know, gotten to know each other. He lives in Santa Barbara. He did what you did. He built a house. And not only he built the house, he had to pay attention to the electromagnetic fields of the earth because there's a lot of inconsistency in the earth's field as well. So he can walk out there and tell you, like, where things are buried,
Starting point is 01:07:45 like power line. Like he's super sensitive. Yeah. So he went and mapped at all and then had the guys that come and like actually check and he'd already had flags in all the spots. That's how sensitive he is. So he's got a great story. And so we have some videos with him because I just, I can't, I can't stress enough like how cool he is and a good story. And he's just super credible. But his experience is great to kind of share about that. And I just, I don't know the biological like reasons why.
Starting point is 01:08:13 But I tend to find that there's something else layered on. And that's kind of what I think I said early in this conversation is EMF makes everything worse. Yes. Right. And so if you already have something, it's going to exacerbate that issue already. Or if you didn't have something, you might develop something because your system's being eroded over time because of the signaling challenge that you have. And so I think that's what I see. If I was to say, hey, again, I'm not saying for sure anything, but what I see in the data in our hundreds of thousands of, I think a million now,
Starting point is 01:08:48 devices that we have out there and all the feedback we have, that's what I see is like the commonality. So, so, you know, for let's say aside from, you know, an ARI's device or one of your products, what are some things people can do to mitigate those in their house? We talked about what they do on flights like hardwire internet. Should they turn Wi-Fi routers off at night? Yeah, that's a great one. I'm going to say one thing that's going to blow your mind.
Starting point is 01:09:14 It's going to be completely counterintuitive. Okay. If you want to have Wi-Fi in your house, you should do everything to make sure that that Wi-Fi signal is as clear and clean as possible. So the better the signal, the less EMF, because the less complex the field is. Ah, right? That makes sense. So it's actually if you have strong signal in one area, weak signal in another area, no signal in a different area, and you're actually making the field dirtier for a lack of better. Great word.
Starting point is 01:09:45 Increasing that. Noisier. It's a smog, noisier. Yeah. Yeah. That makes sense. So that, I would sound counterintuitive. It does sound counterintuitive.
Starting point is 01:09:54 It does sound counterintuitive, right? Yeah, yeah. Sounds counterintuitive, but that's one of the best piece of advice I have for that. The other thing I would say is like... So not disconnecting it and I'm reconnecting it. No, like I said, if you insist on having the Wi-Fi, then that's great. And I think, fine, have the Wi-Fi. You got to have Wi-Fi, right?
Starting point is 01:10:10 You got to have Wi-Fi. Unless you're just always hard wire and moving around, which a lot of people do, you know? Like I would say, especially people that are hypersensitive, they have to be very thoughtful about crafting and curating their environment around their sensitivities. And so I think that's just one thing I just wanted to mention because it's so counterintuitive.
Starting point is 01:10:26 Like people get all like angry at me sometimes. Like no, it can't be. It can't be. Better signal. No. That's not because it's not about power, right? It's not about power. It's about clarity. And it's about clarity for it. Because your body can deal with a constant. That's my point. It doesn't, you know, it's the change. It's the
Starting point is 01:10:45 erratic, you know, behavior of the field. We did another study because I've been kind of poking around this complexity issue, which I just think it's overlooked and misunderstood. If you go back and you look a lot of literature, a lot of the studies are like one cell phone, one router, and I said, well, put two in there, put three in there, put them far apart and make them talk to each other. And we did this recent study again, it's not out yet.
Starting point is 01:11:08 This one's, this one is going kind of a roundabout way because of the peer review process. It's in Singapore. A group out of Singapore right now is doing this peer review on it. And we used different strains of rats because they have different genetic kind of like predispositions of one has a tendency to be more anxiety and one has more excitability. And so what we were looking at was how does EMF, if there's a genetic, like, we know that this rat is already. Like an epigenetic influence to an already existing genetic. Yeah, from a genetic standpoint, how does that then change the behavior? And by the way, the results are pretty crazy.
Starting point is 01:11:49 Like, they're crazy in the fact that, like, depression in EMF is linked. Like I said, I can't, again, can't confidently say that because that's no studies. But in our research and what I see when we do our brain scans, like the EEG, you see those parts of the brain that regulate mood, anxiety. You see all that fire up. You see it in the heart, right? Like, you see the heart change. And so we saw that in the mice. And so that was really interesting,
Starting point is 01:12:14 but it was magnified when we put in like, we added more devices at different frequency levels. And so again, the complexity of the field, yes, the complexity of the field, their signaling within the body is affected. Not to ask the obvious question, but how do you measure depression in a mouth? So they put him in...
Starting point is 01:12:35 He looks so sad. Yeah, exactly. They look at their facial expressions. No, they put him in these dark rooms. are these like dark places and they the way that they interact when they're in in these in these stressful situations and so there's a there's a variety of these different tests and and based upon what I understand again I'm this isn't what I do but there's a protocol for this that is accepted and like people understand that's how they know this strain is already like we know that
Starting point is 01:13:01 strain access way and we know the strain's excited like we know we know that because of these this protocol so it was essentially an existing protocol that we were following and and again I could even be getting it wrong, but as I was reading through it, because it's coming to me a different language, and I'm trying to translate it, and then I have a translator, and it's usually a mess, right? To get that out, but that's it. They're following a protocol that's, like, been established around how do we measure that in mice first? Going back to my point, though, of, like, what can I do in my environment? It's reducing the amount of technology, if I can. Like, do you need your refrigerator connected to Wi-Fi? Do you need your washer and dryer? Do you need your robot vacuum?
Starting point is 01:13:36 Like, all the things. Because, again, the signals there, but you're increasing the complexity with all of this communication. Yeah. And so I would be thoughtful about that. Those that can opt out of the smart power meter, I would opt out. I did just no reason for it. And I would be, like I said, I would really think about clarity of signal. I think the clarity of signal, like the signal to noise concept is the same when it comes to the biology. Like the better signal you can create for your biology, the better life that you're going to have, right? Like that's just fact. Totally agree with that. Yeah. And so the same thing with your technology. The better technology, the better signal there, the better it's going to perform and the less chaos, less noise is going to be created.
Starting point is 01:14:15 And together, when you do those things together, the biology likes that. The biology likes better, cleaner signal. So reducing interference is always better. Because it can deal with it. And the consistency of it and the uniformity of it. Yeah. Do you find that women are more sensitive to EMFs than men? Yeah. You know, I think kind of a nod to some other people that have talked about this already that did a really good job. Like Andrew Huberman did a really good podcast on. on the reproductive system for men and women. And he also talked about breast tissue. And there were a couple things that I would say just kind of either added to that or kind of saying that.
Starting point is 01:14:49 But I would definitely check his stuff out because he had his team go through and aggregate all the data. And they came like conclusively, the cell phone in your pocket, if you're a man, is going to disrupt everything, right? It's going to affect sperm mobility.
Starting point is 01:15:03 It's going to affect testosterone production. In your back pocket? Yeah, like just put it on airplane mode if it's going to be in your pocket. it. And so I thought that was, I was really excited that he, that he did that. And then the other thing he talked about, and I heard this from, from, Dr. Drew as well, if everyone remembers Dr. Drew. I love Dr. Drew. Yeah. Yeah, good dude. Yeah. I was on his show a while back, and he kind of came prepared for this conversation. And he talked about cells that reproduce frequently, typically
Starting point is 01:15:30 have a higher rate of air in the presence of EMF, if you will. Like, like, a higher rate of error. Yeah, error. Yeah. And so when that, because of EMF, impacting the signaling essentially, right? And so breast tissue is one of those cells that reproduces a higher rate, as are a lot of the reproductive areas. So you see a lot of the tissues and things like that. Now, there are some other factors
Starting point is 01:15:54 that would be on there, like heat, heat, not from EMF, to be clear. Like, I don't want to talk about, you know, the thermal effects of EMF, because that's the part that everyone wants to point to say, no, the government says that's fine. I'm just talking about the cell phone getting hot next to your breast or your your your pocket because of it's trying to get it's trying to get a signal right or the fact that it's just hot because it's hot changes in temperature like that even subtle will create problems biological problems and that's that's often covered in literature too and so there's different factors there but I think women are more intuitive about it and I also think that their system is more complex the hormone system the regulations and and the communications. They're just more complex in a way. And I think that they're more sensitive to
Starting point is 01:16:41 the disruption. So I do think that they are. I don't know if they absolutely are from biological perspective. I think from a felt experience perspective, I think that they are. So now these devices that you have, they're, because if I put it in my car and I put it in a cup holder and I've got all this stuff going on my dash, you know, the screen is in front of me and my body is here. And this is down here in my cup holder. Is it changing the cloud? Is it actually, it's, it's redirecting these frequencies, softening them, for lack of better words, or creating some kind of consistency in this cloud. So basically tuning the environment. Yeah. Is that kind of what's happening? Yeah, so tuning the field. Because they can intuitively, intuitively, I would think I wanted to be between me and the
Starting point is 01:17:27 source. But again, that's going back to this being sort of an arrow or a laser beam. And it's actually the complexity of the field. It's three dimensional. Even even even how it can work if it's not. Yeah. 100%. Yeah. And actually the there's a resonant effect and a coupling effect. And again, this gets into more like wave theory and physics, which I don't think we should touch on. But the idea that when waves couple together, when they're in phase, it does increase the, the area because you've added power to a specific way. So there is a lot of interference occurring, but it's stabilized and it's, it's calculated. It's too. It's too. So with the Ares interacting, it also creates a three-dimensional hologram, if you will.
Starting point is 01:18:10 And that's what you see in the infrared imaging, by the way, is more of a three-dimensional view. It's not, I say it as if it's really large in the imaging. It's not really large because the infrareds fade so quickly. But you get it and you understand the exponential, like, mathematical equation of how that then spans out. but yeah what you just said is right like people get confused with like directional like beaming and that's not how it works and how far from the actual device is it is it tuning is it six feet is it eight feet is it yeah that's another common question the the differences between the devices there are we have some measurements on the website you can look at the larger one is
Starting point is 01:18:57 pretty effective like this is this room's probably i don't know 15 by 15 maybe a little larger. That would be, one of them would be sufficient. And where would you put it if you just set it around this pocket? I mean, there's two,
Starting point is 01:19:11 there's kind of two points of reference, right? It's like the source of EMF and then where we are. I prefer to have it where we are versus like the source. Because yes, I'm concerned about the source, but I'm really more concerned
Starting point is 01:19:24 about the space that I occupy, right? And if there's enough complexity in our environment, there's enough complexity to create the effect that we want within within the resonator of our product, right, with our technology. And so what I mean by that is if there's not enough energy or complexity within the field that we occupy, that it doesn't matter anyways. It's not going to affect us.
Starting point is 01:19:46 Does that make sense? So if there's enough to create an effect with our technology, then we're good because it's here, right? Does that make sense? And you also might not know of other sources. I mean, you can't, I mean, obviously, you know where your Wi-Fi router is and where you're, you know, outlets are, but you may not know what other sources are coming through your windows and walls and what other fields are being layered. I think it's interesting. Like you bring up a good point. Like I think back not even that long ago, I had like, I could count on my hand the number of
Starting point is 01:20:14 devices I had in my house. Right. And I had like a wired router forever, right? Because I like the higher speed. Everything's got Bluetooth. Everything is connected. I'm not kidding. You have the exponential curve of connected devices in our environment is that timeline is so condensed and so exponential drive up of the number of devices in our environment, our bodies have not evolved to adapt to that. That's just the truth. And so our body is adapted to natural schumann-like resonances from the earth. And that's what our bodies, like, that's what we developed. That's our biology. Yeah. And now we're quickly thrust it into this new technogenically charged world of complex frequencies.
Starting point is 01:21:02 And that's why I think this conversation is moving so quickly right now. That's why that 49ers conversation is moving. I think that's why we have that conversation with the 49ers, the number of trainers that we talk to in professional sports and actually provide solutions to would blow your mind. But what I found interesting when I kind of started to learn that world was there are people. on staff, their job is to, and they get bonused on the number of minutes played, like not injured across the team, right?
Starting point is 01:21:33 So their whole job is to, like you were saying, to not, yeah, get injured. And I find that really interesting. And so the fact that these guys are like incentivized to find all the different ways to keep people on the field and healthy, it's fascinating to me. Think about the cost, I mean, especially again, going back to non-contact injuries.
Starting point is 01:21:49 I mean, you know, you just like, wanna just pound your head because you go, you know, you understand. trauma, but, you know, when it's like, are they overtrained? Are they underrecovered? Are you know, are dehydrated, you know? And it, those are, those are modifiable factors. Yeah. Yeah. And I would imagine now the conversation shifting to EMF. It's going to be really interesting to see how this plays out with the 49ers. If there's anything publicly you can disclose, you know, along this journey, it'd be really interesting. Yeah. Yeah. I think, I think it will definitely stay close on that because I do
Starting point is 01:22:21 think it's an interesting conversation and I think it's worth people asking. asking the questions. I think if I'm a player there, I'm definitely asking the questions. Oh, yeah. From a player, I'm just getting it just in case. And I, by the way, I think, I think the theory originated from the players. If I follow the article correctly. And again, as I mentioned to you earlier, like, like, there's quite a few players on that team already that are customers and notable players. And so I'm not shocked. As a matter of fact, I was on a conversation with someone that I work with that helps me with a lot of our sports partnerships. And I told him, like, remember when I first met you, it was about players in the 49ers.
Starting point is 01:22:57 That was when our first sports conversations was the 49ers. Wow. So, yeah, I'm excited to see where that goes. But I think, again, I'm more excited about the fact that you're seeing this conversation enter the cultural dialogue,
Starting point is 01:23:10 which is what's exciting for me. Well, I'm really excited about these two studies that you got on the way to being published. And I think anything that, you know, you can do to help the consumer understand. I think I even got more clarity out of this. podcast, I really appreciate you coming on because I did think of these fields as being fired or
Starting point is 01:23:31 moving out in a trajectory in a wave-like fashion. But, you know, now that you've explained the complexity of all of these different fields overlapping Wi-Fi, 5G, 3G, you know, microwave, infrared, you know, there are all of these different complex signals coming in at a finite level to our cellular biology. And you're right. A lot of our cellular biology and the way we eliminate waste and detoxify and repair and regenerate is based on how we can move molecules across different boundaries across different membranes. And virtually all of that has to do with electrical signaling.
Starting point is 01:24:10 So it makes intuitive sense. And I also like that you didn't come in here and draw these vast analogies to this causes cancer. Yeah. And this prevents cancer. Because I don't think it's that simple. these are not, you know, straight, straight lines. So I'm, I'm delighted that you came on the ultimate human podcast, man. I, you know, I, um, I wind down. And I hope this brought clarity to you guys
Starting point is 01:24:35 too. I mean, I've, I've actually, you know, some, some podcasts I get on because I'm, I get guests on here because I'm interested and, and, and I really enjoy the conversations. And other times I feel like I've really packed away some knowledge. And that's, that's one of those. I appreciate that, man. And, and I appreciate you sharing your platform. I'm really passionate about the mission that we're on. And a lot of people ask me how I got involved. And I, it's one of those weird things. Like, you know, in my background, I don't know, 25, well, I've been saying 25 years now
Starting point is 01:25:06 for probably 27 years. I'm probably closer to 30 years. Yeah, I'm probably 30 years now. But it's one of those things that were like, I probably had no business running this company because I had been kind of deeply entrenched in other, like, businesses. But you're kind of a brain guy. I mean, like, brand growth, yeah, brand growth, building, you know, companies
Starting point is 01:25:27 and stuff like that. And so I got to give a lot of credit to my wife because I always just call her a hippie for lack of a better term. But I would say there's probably three people. My wife doesn't have the negative conversation. Not anymore, right, yeah. If you're like, oh, hey, barefoot, grass-fed meat,
Starting point is 01:25:43 pasture raised eggs, I love it. I would say my wife, Andrea, well, if you're in an inner circle, you call her Andy, I'm still fighting to get into that inner circle, so we'll call her Andrea. And I would say Tim Ferriss and Drew Green. I don't know Tim Ferriss, but his book The Four Hour Body, he has a section in there about EMF.
Starting point is 01:26:03 And because I didn't quite listen to my wife back in 1999 and 2000, when she was like, I don't know about all these, this new wireless phone that's now 2.4 gigahertz versus the 900 megahertz that we used to have, right? He's like, I don't know about that. I'm sensing that this technology might be bad for us. So she kind of turned me on early on. But then his book came out.
Starting point is 01:26:23 remember what year that is. It doesn't spend some time now. 15, 20 years. I still quote his 30, 30, 30. Yeah, it's great. But he has that chapter there about if you want to like quadruple, some crazy absurd number of your testosterone. And the main takeaway was take the cell phone out of your pocket. Yeah. And I thought that was really bold, by the way, at that time. Oh. Like, nobody was talking about that. Yeah, he was way out on that one. And so now, because I'm like, look, I'm a, I'm a big fan of Tim's, his work. I've always connected with him because I'd like his approach. He's like, he's like with you. It feels like when you're going through these things. So he's a great teacher in that respect. And then I'll say Drew Green.
Starting point is 01:26:56 So Drew Green is the chairman of Ares. He's also the CEO of Indochino, which is a massive, you know, menswear company. And so he's the one that reached out to me and said, hey, you know, I like your background. Come look at this company. And I was like, okay, you know, like everyone does, right? Dismisses it, whatever all crazy negative things that you want to say about it. And, but it was like, ask all your questions. Here's all our research. What do you want to talk about? That's awesome. And I would say the thing that really I just connected with was the simplicity of the solution. I know it sounds complex, but you're talking about two or three different things combined.
Starting point is 01:27:34 By the way, the two or three things combined, the shapes, the fractal resonator, the geometry, Ares and invent any of that. That's all existing technology and well-understood physics. They just layered them together to create a specific outcome. So they've been chasing this outcome, this like arrangement for years. It wasn't until the silicon came out and we could etch it the way that we did that they could they finally unlocked the solution And so it's kind of cool. Yeah, it was really cool and so when I understood that and I had you know access to the to the team and the physics guys and the biology people and watch them kind of fight with each other because they're they think that they know the person's job like Like super interesting because they're these very deep fields. I was just like I can't get enough of this and I as a brand guy I always love things that are slightly controversial You have a polarizing thing. You typically know you're on to something but I
Starting point is 01:28:22 I would also say just, I just felt like, man, if this, if, if I could communicate this to the world, the change in the, like, the empowerment that you give back to people that don't even know that they're being affected and you give them this, this opportunity. Anyways, I just get really passionate with that. That was really exciting for this to do that. So I couldn't, I couldn't not do this job. I don't know if I can say that's right, but yeah. Well, you're doing a good job at it. So I, I wind down all my podcasts by asking my guests the same question. And there's no right or wrong answer to this question. But what does it mean to you to be an ultimate human? Interesting. I think, man, I should have prepared for this. I should have scripted something. Dude, you've seen the podcast. You know the
Starting point is 01:29:08 question is coming out. I know, dude. I know. Every single guest. I'll tell you, as a father and as a husband, I think being an ultimate human is actually preparing yourself mentally, physically, emotionally to do that job extremely well. And I think oftentimes we overlook some of those elements that I just said, like sometimes not mental, sometimes not emotional, so I'm not physical, and we get sloppy, we get lazy, and I take that job really seriously. And so to me, being an ultimate human is the ability to do that well
Starting point is 01:29:41 so that my kids can then keep doing that well over time. And so that it really affects multiple people, multiple generations. That's awesome, man. Well, thank you for coming. on the Ultimate Human Podcast. This was amazing. We're definitely going to have you back. When you get those articles published,
Starting point is 01:29:57 I'd love to have you send them over. I'll link them in the show notes. And until next time, guys, that's just science.

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