The Ultimate Human with Gary Brecka - 245. Jesse Itzler & Devon Levesque: On Life Design, The Misogi Ritual and Winning Routines

Episode Date: February 17, 2026

What if your entire year could fit on one piece of paper? Jesse Itzler reveals how he designs his life around one massive annual challenge (his "misogi") plus six mini-adventures every other month to guarantee newness and kill routine. The conversation shifts to concrete frameworks, why Devon Lévesque red-marked half his calendar after identifying his five core values, how Jesse plans rewards to fuel harder work periods, and why "yes, and" energy might be the most underrated success factor nobody talks about. CLICK HERE TO BECOME GARYS VIP!: https://bit.ly/4ai0Xwg Get Jesse Itzler’s books here: https://bit.ly/4rjKv6l  Connect with Jesse Itzler Website: https://bit.ly/4qI6Fyh  YouTube: https://bit.ly/4cwY79U   Instagram: https://bit.ly/46NVblt  TikTok: https://bit.ly/4tE5cf5  Facebook: https://bit.ly/4rOwyNK  X.com: https://bit.ly/3ZCwAfN  LinkedIn: https://bit.ly/46Lg6Wr  Connect with Devon Levesque Website: https://bit.ly/40dTR7S  YouTube: https://bit.ly/4rlCIVR  Instagram: https://bit.ly/4amjIk6  TikTok: https://bit.ly/4tCb34s  Facebook: https://bit.ly/4kCyBSR  X.com: https://bit.ly/4kC6D9C  LinkedIn: https://bit.ly/4kKomvS  Thank you to our partners A-GAME: “ULTIMATE15” FOR 15% OFF: http://bit.ly/4kek1ij AION: “ULTIMATE10” FOR 10% OFF: https://bit.ly/4h6KHAD AIRES: "ULTIMATE20 " FOR 20% OFF: https://bit.ly/4a3Duze BAJA GOLD: "ULTIMATE10" FOR 10% OFF: https://bit.ly/3WSBqUa BODYHEALTH: “ULTIMATE20” FOR 20% OFF: http://bit.ly/4e5IjsV CARAWAY: “ULTIMATE” FOR 10% OFF: https://bit.ly/3Q1VmkC COLD LIFE: THE ULTIMATE HUMAN PLUNGE: https://bit.ly/4eULUKp GENETIC METHYLATION TEST (UK ONLY): https://bit.ly/48QJJrk GENETIC TEST (USA ONLY): ⁠https://bit.ly/3Yg1Uk9 GOPUFF: GET YOUR FAVORITE SNACK!: https://bit.ly/4obIFDC H2TABS: “ULTIMATE10” FOR 10% OFF: https://bit.ly/4hMNdgg HEALF: 10% OFF YOUR ORDER: https://bit.ly/41HJg6S PEPTUAL: “TUH10” FOR 10% OFF: https://bit.ly/4mKxgcn RHO NUTRITION: “ULTIMATE15” FOR 15% OFF: https://bit.ly/44fFza0 SNOOZE: LET’S GET TO SLEEP!: https://bit.ly/4pt1T6V WHOOP: JOIN & GET 1 FREE MONTH!: https://bit.ly/3VQ0nzW Watch  the “Ultimate Human Podcast” every Tuesday & Thursday at 9AM EST: YouTube: https://bit.ly/3RPQYX8 Podcasts: https://bit.ly/3RQftU0 Connect with Gary Brecka Instagram: https://bit.ly/3RPpnFs TikTok: https://bit.ly/4coJ8fo X: https://bit.ly/3Opc8tf Facebook: https://bit.ly/464VA1H LinkedIn: https://bit.ly/4hH7Ri2 Website: https://bit.ly/4eLDbdU Merch: https://bit.ly/4aBpOM1 Newsletter: https://bit.ly/47ejrws Ask Gary: https://bit.ly/3PEAJuG Timestamps 00:00 Intro of Show 04:53 How to Design Your Life 10:27 Jesse and Devon’s Adventures Together 19:21 “Learn Like You’ll Live, Live Like You’ll Die Tomorrow” 27:52 Life Designing at Any Age 41:38 The Ripple Effect  47:21 Promix Nutrition Journey 52:57 The Spiritual Billionaire 57:54 Intentionally Designing Your Calendar 1:06:44 Intentionality in Personal Relationships 1:13:30 Frequency of Authenticity 1:17:45 What does it mean to you to be an Ultimate Human? Disclaimer: This podcast is for informational purposes only and does not provide medical advice. It is not intended for diagnosing or treating any health condition. Always consult a licensed healthcare professional before making health or wellness decisions. Gary Brecka is the owner of Ultimate Human, LLC which operates The Ultimate Human podcast and promotes certain third-party products used by Gary Brecka in his personal health and wellness protocols and daily life and for which Ultimate Human LLC and / or Gary Brecka directly or indirectly holds an economic interest or receives compensation.  Accordingly, statements made by Gary Brecka and others (including on The Ultimate Human podcast) may be considered promotional in nature. Learn more about your ad choices. Visit megaphone.fm/adchoices

There's an old Japanese ritual called the Masogi, and the notion around the Misogi is you do one big year-defining thing every year. Like, you don't have one thing to show for your year. Like, your work-life balance is so out of whack. You're never like counting the accomplishments. You're stacking up the adventure of life. You bond so much more with people through experiences than you do sitting at a cubicle. The reason why you have so much wisdom is because you had these different experiences, and you didn't just let them pass through your life. You said, what can I learn from this?

Why don't you go talk to someone that's 100 years old? and just go listen to them. And every single person, the common denominator, is regretting what they did with their time, not maximizing it. People aren't lacking time. They're lacking a system. What is the life design that I can go through to make sure that I bring some of this back into my life? Don't change anything, but you just layered in these three things. One, Hey guys, welcome back to the Ultimate Human Podcast. I'm your host, human biologist, Gary Brecker, where we go down the road of everything, anti-aging, biohacking, longevity, and every everything in between. Today is definitely one of those in-between podcasts. I got to actually set this up

before we even start running the podcast. So every morning I work out with my son, Cole, I would drive over to his house about a mile away. We run a workout and then I come back home. So Devon Vesk joined us this morning for the workout. And I'm talking to Devin. He's like, what do you got on calendar today? And I'm like, oh, I'm running a podcast with Jesse Idsler, dude. I can't wait. This guy changed my life. And he's like, wait, that's my guy. That's my boy. You know that Jesse and I are boys. And I was like, Well, why don't you come over? So when Jesse got here and he did the tour of the house,

I actually had Devin sitting in the podcast seat and he came around the room into the podcast studio, freaked out. So this is going to be one of my first triplet podcasts. It's a three camera shoot today. Guys, Jesse Itzler, Devin Levesk, welcome to the Ultimate Human Podcast. It's great to be here.

Does everybody, does the audience know that you shoot this at your house? They do now. Yeah, so it's at my house, yeah. And I just, want to say I walked in here, my cells are freaking out. It's like the air quality in this place is on another level. Yeah, he's like, I want to see everything.

I'm like, all right, let's take the tour. We showed a water filtration, air filtration. We had a little meeting in the hyperbaric today. We'll probably hit the sauna before you leave. Because Devin told me that your priorities are sauna than everything else. And I was like, all right, well, I got that covered. You know, I got to tell you, Jesse, truthfully, I've had hundreds of people on my podcast. I can count on one hand the number of people that I could say have truly had an impact on my life.

And I really mean that. I've been inspired by all of my podcast guests. They tell amazing stories. There's some of the most impactful people in the world. I don't mean to take anything away from them. But people whose advice I've actually applied in my life that have made a material change in my life, and you are absolutely one of those five people, I remember a podcast that you did. You must have been around 50 because you were talking about how you had 28. years, statistically speaking to age 78. You're like, I've got 28 summers left. I'm actually getting goosebumps saying this. And I started thinking about 28 summers with my parents, 28 summers with my kids,

28 summers with my wife, what am I doing? Like, where is my head? Like, what, look at the goosebumps. I don't know if the camera can see that. But that podcast was so meaningful. I forget to host that had you on there. and then I saw you speak at a growth con right up the street here at Marlin Stadium. There's 35,000 people in Marlon Stadium.

I don't even think your book had come out yet, but you were talking about living with a seal. That's right. And dude, your energy and your communication style. And I was like, I don't know where this guy is from, but I believe every word that's coming out of his mouth because you were just speaking with such conviction. And those two things married. And I have to tell you, I made some material shifts in the prime. of my life, thanks to you.

So I really, I wanna just start off by saying thank you for the. Man, thank you so much. You're an honor to be here. You're an amazing orator and you're really making a big impact in the world. And I'm absolutely honored to have you on the podcast today. And you too, brother. And I'll get to you in a second. But there's so many things that we could go down the rabbit hole of.

There's so many things I love about your message. And I don't want to take words out of your mouth, but this life design, you know, and you're never like counting the accomplishments. It seems to me like you're stacking up the adventure of life. Like you're really enjoying the journey. And I wonder if you would talk about that a little bit. Like from the Genesis, you had so many of these amazing stories. You do these things called Misogis.

Am I saying that right? Yeah. Masogis. Maybe we just start there. because people rarely get advice on how to design their life. Yeah. I think it's super important. I think as you get older, I'm 57 years old,

but I found that as you get older, it's really hard to create newness. So many of us live in routine, you know, and our routine is very often dictated by other people. Zoom calls, you know, your calendar fills up with other people's requests for your time. And where does newness come from, you know? And I feel like really you have to create it yourself.

Like you have to plan it and schedule it and think about it. So I'm really, really intentional about planning and thinking of ways that I can create newness. So there's an old Japanese ritual called the Misogi, for example. And the notion around the misoggi is you do one big year defining thing every year. Like as we had into 2026, like last year at 2025, Like, you want to have one, if you don't have one thing to show for your year,

like your work life balance is so out of whack. So I can go back all the way to 20 forever and be like 2015, I wrote Living with a Seal, 22, I rode my bike across America, 2020. Every year I try to have one big year defining thing. So that's like something that I always do. And then we talk about living by design. I don't do a lot, you don't have to do a lot

to get a ripple effect in your life. but that is something that I do every year. And then the other thing that I like to do is every other month, I call it Kevin's rule. I named it after my friend Kevin who introduced me this. Every other month, I do one little mini adventure. I plan intentionally a mini adventure that I normally wouldn't have. So instead of watching the Georgia football game on a Saturday,

I'll go fishing with my kids. I'll go to a lecture or whatever. I just do six mini adventures a year. Now here's why that's important. You would mention the average American lives to be 78. So when I was 50, let's say I lived to 80. I had 30 more years left. If I did one Masogi, one year defining thing

and took six mini adventures in just those 30 years, I'd have 30 year defining things and 180 mini adventures I wouldn't have had. So when you start to stack, that's freaking amazing journey. That is amazing. You start that at your son's age, you're going to have 400 mini adventures and 50, you know.

So without that, I don't want to look back at the end of my journey and be like, yes, man, I was the 80% version of myself. You know, like I want to squeeze as much out of this insane opportunity that we have if we're healthy. Right. You know, there's a famous quote, if you have health, you have hope. If you have hope, you have everything. So I want to squeeze as much out of the journey as I can.

So that starts with having a plan and being intentional about it. It doesn't just happen. Yeah. And I've got to ask, how did the two of you meet, you and Devin? 29029. Yeah. You know, that was one. 09-09.

Yeah, 29029. At an event, an event called 29029. Oh, it was where you climbed the height of Mount Everest in 36 hours. Okay, he was just telling my wife about this in the kitchen. And so we were actually, it was out in Idaho. He lives in Atlanta. And we were one of the sponsors for the event. I remember I showed up.

And the year prior, I bar-crawled the New York City Marathon. I saw that. He texted me about it. And so we kind of knew each other through the internet. And so I get to the event. He texted me. He's like, oh, you want to go and hit some hot springs tonight? And so I met him the night before the race.

And the next morning we start the race. It's 15 laps up and down the mountain. And by the way, this is from like 8,000 feet to like 10,000 feet back to 8,000 feet back to 10,000 feet. Yeah, we're in Sunbelly, Idaho. It takes about two hours to go up, gondola down, nine minutes. four laps in, Jesse texts me. He's like,

yo, meet me at the lodge. I'm like, all right, meet him at the lodge. He's like, you know, I'm a part owner of the Hawks

and, you know, it's, it's playoffs tonight. In Atlanta, I think if we go to the game, we might be able to come back and still finish the race. And I'm like,

what? He's like, yeah, let's get in the plane. So we get in the plane with a couple of our buddies. We fly to the game. So you've already done four laps on the hill. I have like mud on my boots.

Yeah. I just met this guy. I did three. Yeah. I just met this guy. Like 10 hours in. We fly to Atlanta, walk in.

I'm still in mud of my boots. He's like, yo, go to the bar, grab somewhere in the owner's lounge. He's like, go to the bar, and get some shots. I go up to the bar.

Start ordering some shots. We're starting to have a good time. This guy walks up. He's like, you get me some more. I'm like, yeah, I'm like, what's your name? He's like, meek. And I'm like,

Meek Mill? She's like, yeah. I'm like, what is going on right now? Yeah, yeah. Like all these people start walking up. We go, we walk. the game they lose and I'll never forget it.

Jesse looks at me, he goes, back on the plane. Yeah. We get back on the plane. We fly back to Idaho. Now we gain three hours. We get back to the mountain by about 3 a.m. We have 11 laps left. We finished the whole race.

Hold on, you started at 3 a.m. Yeah, started at 3 a.m. We finished the whole race with 30 minutes to spare. And that was the first 36 hours I ever met, Jesse. By the way, since that encounter, Devin and I have rode our bike across America. We did a tour of the 30 best sonnas in the world. That was wild, he told me about that. Yeah, we've run marathons together.

Rim to Rim to Rim to Rim. We did rim to rim to rim to room at the Grand Canyon. Like, we've just set, like, we've just done all these different, yeah, different misogis and adventures. Yeah, and he's, I mean, you know, obviously I look at Jesse. We're in different age 25 years apart. Not since I walked into your house, Gary. Like, I came in here.

He took pictures of everything. I'm feeling you and Sarah are about to upgrade over. Oh, yeah. And, uh, I mean, I look. at him and I a lot of the times I'm just a sponge you know I'm trying to just take it all in I'm I you know I grew up respect to my elders and we might have the same energy you know but we're different ages and so I still look at him as you know mentor and elder you know we might be business partners and friends but like I take a lot of the things he says pretty seriously and I think maximizing your time and ever since honestly that time I met him at uh at 29029 I've added him assoge you know

climbing mount Everest you know bearcrow on a marathon you know going out to all these different high peaks and Antarctica and across the world. It is a massive part of my life and using the big ass calendar to set my calendar first of what what adventures I want. I do two, three a year, like big, big, you know, life-defining adventures. That's 50-50 chance I complete it or not. And it's really because of Jess that I'm adding this into my calendar. But this, this has allowed me to schedule my life out and then everything else fits in between. Yeah. And it works. This is one of the biggest, most incredible things that Jesse gave just right there. So we started this year, the big ass calendar this year. And so for Christmas, my wife. This looks beautiful, by the way. Doesn't it? Yeah,

and there's no work on here yet. So we scheduled things by family, our family time, our time in Colorado. That's our time together out in Colorado. We have a log home out there we love, holidays, birthdays, and then work. And so I'm going to hand this over to my staff and let them fill in the rest of this calendar. But this is the first time that we've ever done this. And when I, when I talk about what an impact you've made on our lives, I mean, you really have. My wife loves this idea. I love this idea. I've been so much more intentional about my time with my kids. I've been blessed to have them involved in my, in my business. I'm working out with my son every morning. My daughter and I have chemical-free skincare line. My youngest is starting chemical-free

activeware and just bringing them closer and then making them a part of this adventure. What I love about that is, you know, you have all 365 days on one piece of paper, but you can, A, track towards your goals. You can see where you have gaps in your time. You can literally see where you're spending time and not spending time, what you're neglecting, what you're not, you know, doing right. And, you know, it's, it gives you a visual. I see things in pictures. I'm super visual. Oh my. And it just gives you a really clear picture of your whole year on one piece of paper. Yeah. And that's been really, really effective for me. Just to go back to one thing that Devin said that I think is super interesting.

You know, we've done all these adventures. And, you know, I feel like there's two sides to business, you know, there's the financial side, which is so important. But then there's a really strong spiritual side, you know, not just in the culture that you create and how you treat your customers, but also like, are you incorporating adventure

and living a life on top of the grind, you know? And there's a million insane entrepreneurs in the world. I don't, I'm an entrepreneur and I probably back of the pack. in entrepreneurship. I wouldn't say, dude. You've exited $5 billion in companies. But there's a lot of people that...

I wouldn't call that back of the fact. There's a lot of people that are better. But I've done a really good job in living my life and by design. And, you know, Dev and I have been on these adventures, but we've been going with a group of 10 friends. We all do these same things kind of every year, the same group to Finland, the same group that rode their bike, basically. And what's interesting about that, as it...

And I never thought about this in my 30s, but in my 50s, all of the 10 guys that do these journeys together, we become super close. You bond so much more with people through experiences than you do sitting at a cubicle at work. So true. So, you know, one adventure is like 10 years of sitting at a cubicle, you can learn more.

I only knew one of the 10 guys 10 years ago. So it's like a whole new friend group has emerged. And I thought in my 50s like, oh, my good years are done. You know, like in my 30s, I ran marathons. I went out, I had all my friends. and I got married now. I'm supposed to slow down. I have four children.

It's been the opposite. It's like I feel so alive in my 50s. One surrounding myself with people that think young, do young, act young. I mean, you're the king of biohacking and longevity and wellness. I mean, I came in here as like, you're the Willy Wonka of the space, man. This is like Disneyland for well. I mean, seriously, I feel like I walk through a cloud of like, wellness when I walk in there.

The hydrogen water to. Yeah, we're firing up the hydrogen water right now. And all the things that you do are so important. And I took pictures of everything. I've already on Amazon, I'm ordering everything. He's like, I can't order fast enough. But thinking young, thinking young, staying young by being around young energy.

I mean, Deb just said he's been around, looks to me as like an elder, which is a compliment and an insult. Yeah, yeah. I felt the bar. I was like, oh, oh. But the same can be said about me. I mean, Devin brings to me a newness and energy,

a youthfulness, play, fun, all the things that start to go downhill for a lot of people in their 50s, 60s and 70s. So surrounding yourself with adventure, and they don't have to go climb Mount Everest, people that are young, you know, there's an old, and I think this is a big part of what you do.

We were talking about this earlier, that community and this kind of thing, but there's an old trait or trend or hack in stand-up comedy that when people go around and they pass something, a story to story, an improv comedy, when they pass it to the next person, the comedian starts by saying, yes, and that ends, yes, and then we went, you know,

because it keeps the momentum and it keeps the energy. And I wanna be around yes and people. I don't wanna be around people that say to me, you're gonna go, climb Mount Everest in a mountain, like for 36 hours, why would you want to do that? You want to go to Finland? I don't want to be around that.

Yeah, you could twist your ankle. You didn't get really hurt. I want to be around people that give yes and energy and I want to be that. Devin says he wants to go bare crawl the marathon. I'm like, yes. And go crush that, man. That's amazing.

I'm not going to take that energy away from them. So the relationship that we have, it's energy base, man. And all my friends, like, I'm on friend reduction right now. Yeah, same. I'm on friend reduction. Yeah.

And I'm bringing in people that give me the energy and getting rid of the people that take it away. If you know me, you know I'm a huge believer in the benefits of hydrogen water. H2Tab delivers cost-effective portable tablets that generate ultra-clean molecular hydrogen at 12 parts per million, one of the highest concentrations on the market, with over 1,300 published studies showing benefits of oxidative stress, energy, recovery, brain function, and so much more taking charge of your health has never been

easier or more cost effective. Just drop a tablet in water, let it dissolve, and drink it back. It's less than a dollar a day. Science backed and part of my daily routine. I never travel without this, and it is my favorite biohack. Visit drinkh2 tab.com. That's drinkh2 tab.com and upgrade your hydration today. Now let's get back to the Ultimate Human podcast. Yeah. And over your life, we just went back a little bit to like the financial wins and some of the business wins. I feel like you've had such an unconventional past. I don't even know how to really describe it.

I mean, 50 Cent was an intern for you. Yes. I mean, Dave and Gagans lived with you. The book says 30 days, but he lived with you for a lot longer, right? Yeah. He was security for your family. Correct. and it's almost seven years.

That's right. And like, did you like take something away from each of those people? I mean, for those that haven't read the book, like what was it that struck you? Because I feel like you are the combination of all of these experience. The reason why you have so much wisdom

and you're able to orate this in such a constructive way that people can apply to their life is because you had these different experiences and you didn't just let them pass through your life. You sort of, you said, what can I learn from this? Like, what am I taking away from having this hyper-disciplined Navy seal live with me?

And then I'm going to actually add some of those disciplined characteristics to my life. Like, what was it like living with David Gagons for seven years? Yeah. Well, Gandhi said it best. He said, learn like you'll live forever and live like you'll die tomorrow. And that's sort of been the way I've been living my life since I've been 20. My wife always says, the more you experience, the more you have to offer. And I have completely over-indexed in experiences.

So you mentioned that Gagins lived with us. He did. I lived on a monastery with eight monks that have been there for 50 years. I live with Wim Hof in Poland for a week. I've had, you know, I just have all these different experiences. And I feel like I have a lot to offer through that. And, you know, the, you're told to, like, surround yourself. with like-minded people, and that's true.

We're like-minded. But I'm into people that aren't like me, that are experts like you in a feel that I'm curious about. And I learn best through immersion, not through reading. So I like to put myself in those situations to learn. I met Goggins at a race in 2006. And no one knew who he was. You know, he was running this race.

He was probably 280 pounds at the time. It was a 24 hour race. I was with a team of five. We were a relay group of five people. He had no relay team. He was his own relay team. He did it by himself. And he had ended up breaking a lot of the bones in his feet

because he weighed so much over the course of running this race, just the pressure. And he only had crackers and water. It was bringing your own supplies. He brought a box of crackers and a bottle of water. Oh, my God. And he ended up getting some kind of kidney he was peeing blood down his leg at mile 70.

And I was like, geez, we got a airlift, Mr. Race Director, like airlift this guy to a hospital immediately. Yeah. He duct taped his feet and then ran another 30 miles and finished the 100 miles that he wanted. And I was like, I want to meet this guy. Because whatever secret sauce he has, if any of that could rub off on me or my children, like every bucket of my life would be better. So I literally cold called him, flew out there.

and realized we had a quick lunch meeting, I'm not going to get the secret sauce over lunch. Lasting change requires changing habits, mindset, and routines. You don't get that at lunch. I asked him to come live with us, and he did. And that started a relationship. And, you know, there were so many takeaways from that.

And I would just say that one of the things, and this is going to sound unusual for like, oh, Gaggins live with you and this is a takeaway, but I love the simplicity of how he lived his life. Forget the training and the mindset. I got all that. Now, I didn't want to get rid of my swimming pool. Right.

You know, I still wanted my swimming pool. But what do people do when they get older? They downsize. Yeah. They get rid of like, I'm not seeing 80-year-olds buying huge mansions. They're downsizing and simplifying and whatever. I feel like there's so much ego.

in business. There's so much ego in business. And I feel like the earlier you can simplify. And Dev, it says a great job. He does the best example of this for someone in his 30s that I know. I wanna talk about Sweet Honey Farms, Promen. He's the best example of this of anyone I know in their 30s.

But when you can downsize to like figuring out what it is you love to do, the people you love to do it with and you do more of that, that's a great, journey and he knew what he loved to do and he did a lot of that. So when I turned 50, I said, I'm going to put more on my plate what I love to do with the people I love to do them with. And that's why we're doing all these adventures and stuff. So that was a really impactful takeaway for me.

And then each one of these little things, journeys, people that I've met, even my experience with you. I mean, I've been here for an hour. I've taken so much away. one of it is how you invest so much in your children. Getting up in the morning, starting your day, working out with your kids. You told me you never missed a game when they were playing sports.

Not one. This is the stuff the world needs to hear, man. This is the things that I think the message gets lost when people are like, business, business, business, business. I mean, no shit. You have to go to fucking Harvard to learn that you have to be good at, you know, work hard. Like, no shit.

But it's the other side of that message. I'll leave, I'll just say one thing really quickly that I, and then, you know, I don't want to hog this conversation, but I hired a speed coach that I found online from my son. Speed. Speed to get faster. So I called the guy up. I don't even know if you know this, Deb. And he's booked out for six weeks. I wanted a 45 minute session. Six weeks. I can come in six weeks. Six weeks later, he comes up in this like kind of beat up pickup truck. He's got like old school gym cones. he puts out, they go through this workout. And I said to him, I said, wow, man, you must be so busy, like six weeks to get a session. He goes, oh, she said, no, I'm not busy at all. I said, what are you talking about? He said, I was on a fishing trip. What are you talking about?

He goes, I'm not busy by design. I said, what do you mean? He said, well, like, I realize if I give these sessions all the time, I'm going to have no time for myself. So I started doing online courses selling the. online courses so I could design this life where I could go fishing. And I'm just here because I like following you on Instagram. I thought it would be cool to train your son. And I was like, I want my life by design. Yeah. I want to do that by design. Yeah. You know what I mean? So true. That's the calendar and that's these trips and that's the Masogi and that's Kevin's rule.

People aren't lacking time. People like, oh, I don't have enough time. They're lacking a system. Yeah. And if you can get a system, then you start to really, it starts to really click. And I'm not saying don't work, obviously you have to work. But you wanna make sure that you have that kind of balance. And this is all part of what you do and talk about, but on a different, the different side of it. Yeah. Not the supplements, not the eating, not the sleeping.

It's the community, the connection, and feeling good about yourself. Yeah. Devin does it better than anyone. I mean, he's the happiest guy I know. Yeah. He is a happy dude, dude. He was firing us up during the workout this morning, I'll tell you a really funny story. So we all come back from this intense workout.

And we're getting ready to get in the sauna. We make this farm to table breakfast. And my daughter Zoom calls me. And so I answered the Zoom call, or FaceTimes me. And I've got it on the counter. So it's Zach Afron and him and I are sitting there and we're having breakfast. And she's like, she sees the Devon's there.

And she's like, oh yeah, I took your probiotics this morning. I'm like, wait, what? You take his probiotics? And she's like, yeah, and I eat his protein bars, Dad. And I, and I, she started talking about sweet honey farms. Like, I'm like, dude, you're like, you're like a spokesperson for Devin Levesque. Remember that this morning? Yeah, the blood test.

And then, you know, I'm making eggs this morning. Devin slaps this blood test on me, this little, it was like a constant glucose monitor called Rhythm. And I start dripping blood in this little vial. And by the time I was done making eggs, I had a vial of blood. And I guess we're going to send it to the lab to check my hormones. And I was like, dude, this is really cool shit. I didn't realize that you had such an impact on my kids.

The results of that blood work, it's gonna be a buffalo. Yeah. I'm gonna be like, we don't do this on animals. This is a real. We're doing a blood test on a wild buffalo. You're insane. Yeah, I actually can't wait for those. But at your age, I love what you're doing because,

like these sweet honey farms, you know, these micro farms where you're growing your own food, You're actually providing farm to table food for people, a place where they can take their shoes off, touch the soil, put their hands in dirt, eat vegetables right out of the garden. I'm sorry about what happened to you in New York with the raw milk.

We're trying to change that at Maha right now. You know, it's funny because you got whacked and fine for selling raw milk and giving raw milk to people and all these chemical companies get a pass. But I would love if you would talk a little bit about your life design at 30 because I think the younger generation, we're kind of supposed to be wise in our 50s, right? We take all of our mistakes and we sort of look back.

The fact that both of you started so early designing your life, I'm truly a little jealous. You know, I'm intentional with my time with my kids, now very intentional with my time with them and it's a blessing to have them in this circle. We talk a little bit about your life design. Yeah, I think when I was 20, I'm 33, so I was 26, and I was on the phone with this guy Johnny Martin,

who is, you know, he helps a lot of veterans design their life. And I called them up and like, I feel really stressed that, you know, there was a lot of opportunity coming into my life. My schedule was getting overtaken. And he was like, he's like, what do you care about? Like, what are five things that are your absolute no matter what? And you were a personal train around this time. I was a, yeah, I had a training business.

I just sold it. And, yeah, we must have just started Pro Mix at the time. And so he gave me a couple days. I think it was a week. And I come back and I'm like, the five things there are my, no matter what's in life, if I had $20 billion in my bank out, everything, like what am I, no matter what, family, health, community, freedom of time, and giving back, philanthropy. Like, I love giving back.

And he's like, okay, he's like, write this sentence on your whiteboard. And so I had a big whiteboard. And I have all these companies I'm a part of and, you know, all the things on my schedule or whatever. he's like if a person, place, or thing isn't adding value to your life from a community, family, health, giving back standpoint, then they're taking value from you. And so I look at my calendar, like, you know, my daily calendar, and I took a red marker and a green marker. And everything that didn't have to do with family, health, community, freedom of time, and giving back, right?

Freedom of time a little different, but mainly those four. Then I put a red X on it. And I immediately looked at my calendar and like half my day was gone. And I'm like, wow, like none of this shit really matters. And I was like, cool. And so then going forward, I don't like, I'm not kidding. I don't care what the opportunity is. If it does not hit on one of my values, then I'm not, I'm just not doing it.

And like, look, I get a lot of really cool opportunities to be in good rooms with people, make a lot of money, do something that people would dream of doing. If it does not hit on family, health, community, freedom of time, or giving back, I'm just simply not doing it. And like, I'm that stubborn. I was really bad in school because I was really stubborn. I hate sitting down. I hated it.

Like, I am so stubborn on those five things. Yeah. And that's what honestly, the calendar also helps me with it because I list out all the things I want to do. And then I give my team the calendar and then they fill in the rest. And like, if it does not hit on one of those five, I'm just simply not doing it. I also have another rule if Jesse calls me and says, hey, be here at, you know, wherever. I'm there.

It's an odd. I don't even think. Yeah. I'm a adventure. like, yeah. I'm like, I'm in it. And I don't know, I think, I think it's important also just to go back to respecting elders. I've been able to spend a lot of time, you know, in these deep villages of Africa and at crazy tables in Antarctica and, you know, with, you know, with the monks on Everest and Nepal and like, just like really deep conversations. And I just listen, you know, I think a lot of,

there's so much motivation out in the world and there's so much inspiring and all these business talks. But like, why don't you go talk to someone that's 80, 90, 100 years old, 105 that spent time just living their life through different wars, through different economy shifts, and just go listen to them. And every single person, the common denominator, is regretting what they did with their time, not maximizing it. And so, like, yeah, it might be 33. And I might have a couple more summers than you guys left.

Yeah. But it's still, the time that I took to talk right now and you guys listening and everyone else listening. You're never getting that time back. Now. Ever. Yeah. That's gone. That two minutes is gone. See you later. You're never going to get it back. And so like that's what I mean by being intentional, like really, really intentional. Yeah. One of the big things that I always do is if I find a couple or family that has children that are like in college or graduated college, I'll ask them all the same question. Because I have four kids and they're 16, 11, 11, and 10. I'll say, what would you have done differently?

raising your kids. Would you have traveled more? Would you have homeschooled them? Would you have played less sports? Would you not over-scheduled? And I want to, and I ask them all the same question. And because I don't want to have any of those regrets. I want to know what they regret so I can prevent it.

And to Deb's point, like asking questions are really important. And I love what you did with the energy. Like, we only have a certain amount of energy. You don't have unlimited energy. So it's like deciding where do you want to put your energy? what do you want to put your energy into in 2026? Like where do you want to put the majority of your energy? Is it into your marriage?

Isn't it into your children? Is it into your business? Is it into your wellness and health? Isn't into learning? But I think that's really important. Like having direction, you know, like nobody listening to this podcast is good enough to wake up and wing it. The competition's too good.

You can't just wake up and be like, I don't know, I'm just going to wing it this year. It doesn't work like that. So like, you know, taking a little time, to map out your year, thinking about what you want to do or the trips or like, you know, how much time you want to spend with your kids or whatever, it's really, really important.

Yeah, you know, I made it change six years ago. I started to, it was a relatively small change, but I would say it's amplified itself. And as I look back as probably one of the greatest decisions I ever made. And I started scheduling all of my meetings and travel around sleep and exercise. So I said, first thing that goes on my calendar

is sleep, then exercise. and then everything else fills in. This is even before I had the big ass calendar. And that shift alone, because the idea that you could be selfish in the morning, and then give the rest of your day away. Yeah. And that made a lot of sense to me.

What I would do is just wake up and start giving my day away. And by giving my day away, I mean, my spouse, my career, my kids, my, you know, my coworkers, whatever it was. And it's easy to just be busy. So easy. Right? It's easy to doomscroll. I mean, there's so much that we can just fill our calendar with. And that shift, like it wasn't just a mindset shift. It like gave me focus, energy. I started to see things really clearly because in that 90 minutes, I always have some quiet space. And it was really, really, really hard for me. I've had ADHD all my life. It was really hard for me to sit in silence. So I actually set a goal of like trying to teach myself to just sit in silence. And like some of the greatest ideas like problem solving.

has come to me during that time. And now I feel like I've been so much more efficient just because I'm just selfish with just the first 90 minutes. And so he joined me this morning. Yeah, I love it. I mean, I'll miss just about anything. I'll be late to a meeting, but I will never be late for a workout with my son.

Yeah. You know, I'm just never going to disappoint. I think that's why we, you know, why I, and I know you sauna, sauna and cold plunge on the, I mean, I'm an everyday guy, you know, three rounds, 15 minutes in, you know, dunk in the cold, go back in, minimum three inings. Yeah.

And I think in that time, Jesse does something great. I love when he does this in the sauna. There might be five, ten people in the sauna. And he goes, yeah, let's take a moment of silence real quick. Three minutes. Silence sonnas is the best. The best. Dude, I love that.

Dude. No talking and your thoughts just come together. You hear yourself breathing. And like life just starts to make sense a little bit. You know, it's super quiet in there. And look, I love a good conversation. But we can do that afterwards, right? Just sitting there and letting the thoughts.

That's why I love being on the mountains. You know what I mean? Like there's no social media. You're out there. You might not be talking for, you know, an hour, two hours. You're just climbing, right? And that's where the idea is coming. That's where your brain starts and makes sense.

Everyone talks about a detox. And you do great detoxes. Do a phone detox. Don't go to your, don't have a phone for 10 days. See what happens if you don't. His wife and I did a, it's called the Hoffman Institute. We don't have our phones for seven days. It's an intense therapy.

like, you know, sessions in the middle of freaking nowhere. I noticed it was him and your wife. You didn't go on that one? No, they didn't go again. No, we didn't go again. Okay, okay. And, yeah, they take your phone away. And, like, it's really insane what happens

when you don't have your phone for seven days and you're just writing. And you're not allowed to work out. You're not allowed to, you know, sometimes we don't even talk to people throughout the day. And your brain just starts to make sense more just by. The non-workout things are not, it's a nod starter for me.

Yeah, yeah, yeah. I have to have that. It's like, yeah, yeah, it's different. You gotta lean into it. But no phone, I love the no phone detox. Yeah. Sat my wife Sarah explained the Hoffman Institute as, or the program, as like going to feelings camp.

Yeah. I can't go to feelings camp. Yeah, it's intense. Yeah, and you've done it too? I couldn't do it. Oh, okay. It's not, I hear amazing things about it, but it's not for me. I can't do the no workout thing.

The no workout thing. Like that and cold puns and soda, those are my drugs of choice. Yeah, because nothing makes you feel better for longer. I can still tell right this moment that we worked out and did a sauna and did a cold punch in the morning. Yeah. Oh, yeah.

Like those long international flights and you get there, I feel like a different person. There's a massive ripple effect from it. Just also like, just, you know, we're talking a little bit about best practices for everybody, which I love. I love getting best practices and tips. I had a company called Marquis Jett

and we flew. I love this story, by the way. Look, can we, I wanna, I wanna interrupt you, but I wanna go back to the first customer at your Jack company before we get off this story, but go ahead. Yeah, I was just gonna say that we flew 3,000,

4,000 of the who's who of entrepreneurship, pop culture athletes. I was 30 years old when we started the company and I would ask everybody, I was obsessed with their habits. I didn't know anything. My dad owned the plumbing supply house. I didn't, never took a business, I don't know anything. So I'd be like, where do you vacation?

How do you live rich? Like, what time do you wake up? What time do you go to bed? I didn't know, I would just, and I was a sponge for all of those things. So I like that we're sharing some of the best practices, you know. But Devin had mentioned that he has five buckets and that if it doesn't fit into one of those buckets. One of the things that I do that I think has really helped me. It's kind of like a little bit of a hack.

But like I did the same thing on a daily basis. What are the things that if I had in a perfect day, like what are the things if I had unlimited time or money that I would love to do? what do I love to do? I love the song and cold plunge. I love to play with my kids. Maybe go for a walk with my wife. Maybe read, maybe, you know, I don't know, everybody has different things.

And like maybe there's seven or eight items on those. Let's just call those your vitamins. Like those are things that like make you feel good, you know? Every day I try to do two or three of those things. And I found that if I can do those and check the Jesse box, you talked about being selfish in the morning with your time a little bit. Yeah.

I am such a better dad or husband or husband or boss or I show up so much better. If my work or my wife or my children, take those away from me for whatever reason. Like, oh, you can't, I'm gonna resent them. So if I can't, if my work is taking all that stuff away from me, I'm gonna resent work. If my wife's like, no, we gotta go to the opera.

Like, I don't like going to the opera, but if I can get my son and coal plunging in and check my box, I'm happy to go. Right. If I have to go and I don't do that, I'm mad at my wife. I want that. It's so true.

So you've got to check. You know, it gets a simple exercise. Like, what do I love to do? Go for a walk, whatever. Do those two or three things. And then like the rest is like, okay. Like, yeah. Yeah.

I feel that same way too. Like being selfish with your morning, then you can give the rest of your day away. You got to get wins and, you know. Yeah. So let's go back to Marquis Jets. I'd love for you to tell the story about your first customer.

because I feel like a 30 years old, starting a jet company is super random. Like, listen, there's what I share on this podcast and then there's what I share with my inner circle. If you've been following me for a while, you know how I hold nothing back here. But my VIP community, that's where the real magic happens. Picture this.

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and this investment pays dividends for life. Join the VIP community at the ultimatehuman.com forward slash VIP and step into your ultimate potential. Now let's get back to the Ultimate Human podcast. It was very random. Well, I've had started multiple businesses in my journey, and the common theme is, I had no experience or background or in any of them,

which for a lot of people, super terrible in place. If you have no experience, that's where you go. It's super intimidating, but here's the blessing in that. It guaranteed that everything that I did in those spaces and my partner and I would look different than the competition because no one taught us how to do it. It's like if nobody taught you how to do your job,

how would you do it? You know, if you ripped up the playbook that everybody in your industry has been using for, Devin did it, he ripped up the wellness thing and opened up a farm and basically a camp, I don't even know what I have to call a retreat center or whatever on a daily basis.

What do you call it, Dave? Like a wellness farm. A wellness farm. I mean like he ripped up the playbook. Yeah. He innovated. He disrupted. Yeah.

So yes, I had no experience in aviation. But that guaranteed that I was going to talk to my customers differently. I was going to design a program. My partner and I were going to design a program that would fit our profile and what the customer wanted, not what the industry was telling me to do. And if you can get over that fear of being embarrassed or taking a chance or doing something different,

because anytime you innovate, you're going to get met with resistance. Yeah. If that's such a good idea, why, how come the big guys haven't done it? Or you don't have enough experience. Why are you going to get met with resistance? So if you can get over that and go in,

it's super liberating. So when we started Marquis Jets, I didn't know what I was doing. I didn't even know how to get leads. Like there was no, in the 1990s, there was no sophisticated way to get leads. I just went to where wealthy people went, where people that could afford time on a private jet.

So I went to the TED talks in Monterey, California. And because I heard a lot of people from Silicon Valley go there, and I was like, I'm going to go sell a jet card to somebody here. Like we just started this company. There's a room full of wealthy people, except you needed a credential to get in, and I didn't have a credential. and they weren't letting anyone near the building.

So I went to this little coffee shop and I was like thinking, how am I going to sneak into the fucking room? What usher can I, looks vulnerable that I could pay off? Yeah, like, whose badge can I buy? Like, I'm getting, I'm leaving with a sale no matter what. Right.

There's no way I'm not leaving here with the sale. Right. So every hour and two hours, a wave of people come into this coffee shop with the credentials and they were all buying lattes and muffins. Like crazy, lattes and muffins. And I'm like, oh, this is where they go.

on break. And they're all coming here on break every two hours. So the next morning, I came back to the coffee shop and I bought all the muffins. I basically controlled all the muffin inventory for all of Montere, California. And I just waited. And then a guy came in when they opened up and you know, start to get the action. He orders a muffin, Latina muffin. They're like, we're out of muffins. This is a completely true story. He starts to walk out and I stop and I'm like, I overheard you. like I have an extra muffin. He's like, you have a muffin. I'm like, I have fucking 200.

I'm doing my thing. And he's like, what are you doing here? Just randomly. What are the chances? You have one pumpkin. You want puppy seed. Anyway, he's, we started talking and I told them what I did. And he was like, this is insane.

I'm in the market for a jet card. And I recognized his name from, he would just been on the Wall Street Journal for selling this company, half.com to eBay. So I recognized the name. It was my first customer. I sold them there. And then you know what happened? I serviced the hell out of them.

I like, you know, I did what everybody in my industry would do. They expected me to like carry the luggage at the airplane and call and return calls. But I did the unexpected. You know, if you went to Mexico, I give him a list of doctors. If anything happens to one of your kids, I vetted these doctors. I made reservations for, I did, just went over the top,

Anybody can care the most. So when you have no experience, your secret power, your secret weapon is caring the most. I cared so much about this guy's experience that you know what he did? He gave me a referral. And then the next guy gave me a referral

until we did $5 billion worth of referrals in sales and sold the company. So you don't have to have experience. it takes too long. You have to be able to, you know, go and not worry about how I'm going to do it because that's intimidating. You'll figure out how if you really want to do it.

And that's how we started that company. And I had a great partner who was super smart and we built a great team. And yeah, it was a crazy, crazy story. I'm still friends with Josh. His name's Josh Coppel, man. I'm still friends of them. Really?

Yeah. Selling him the muffin. That is so awesome. He sends me muffins on the holidays now. I don't think that is like a little metaphor. Dude, those 200 muffins turned into a $5 billion company. Yeah. Yeah, that's what they call the tipping point.

I don't know if you ever read that book, the tipping point. It's like, I mean, it's like that old adage of, you know, what a butterfly flaps in the forest, you know, and the ripple effect. And I think you're right. So much of what impedes us is inside of our head, right? It's like, well, I don't have the experience. I don't have the education. I don't have the contacts.

I don't have the money. I don't have the relationships. probably dawned on you that you'd never been in the jet business before. And I think most of us, we dragged the past forward and we focus on those things. And when you just blow through all that and say, listen, I'm just going to figure this out. And tell me a little bit about your journey with,

and you recently exit at ProMex, right? Yeah. But the funny thing is the impact that ProMex has had on my kids' life, which is a little upsetting because I'm their dad and they should be using my shit. But they're using yours. So something about your marketing advertising, market penetration or something made it to my kids. And they're tough, man.

I mean, my daughter's a nurse. You know, my son's a pro athlete. And like, they evaluate things. And so now you've landed into their daily schedule. Yeah. I mean, how was that starting for you? Yeah, I think, you know, when Albert and I started it, our whole thing was just no artificial anything. You know, we didn't trust any vitamin or supplement companies out there because there was not really any transparency.

So it's sort of pre-Maha too. So like, that's very in vogue now, but yeah. Yeah. And so we found this super clean farm where we got our grass-fed weight protein from. We saw how they treated their cows. We saw, you know, how they're milking it. We saw you basically, to grade your cheese, to grade your way protein or casein protein, you have to submit the cheese from that farm to a competition.

And our cheese got ranked number one in the world. And so we had the best grass fed. We still do the best grass-fed way protein in the world. and that's what we put us on the map. And then really, ever since then, you know, I've traveled around the world and tried to find farms with Albert where we find the highest quality ingredients. So, you know, when I was in Africa, climbing Kilimanjaro, we, you know, we found this Beobab seed, which is the tree of life in the Lion King. And, you know, that Beobob has a ton of vitamin C, a ton of potassium, great prebiotics. We add some amazing high-quality turmeric to that, a probiotic.

and then organic oranges. And that creates this, you know, gut health, um, digestion helps with bloating. And that's, that's our number one skew at Promix. But, you know, same thing with the fish oil. We went out to the Unamac Islands of Alaska.

And we're not just, you know, using farm, you know, raised Alaskan salmon. We're hand, uh, we're line caught, wild caught, cod liver, um, and salmon. And that's our fish oil. And so it's super high in antioxidants.

Intentional about ingredients. Very intentional. Um, our beets, Northern California, high quality beats, the way that we actually plant the beats and dry them. We dry them at 106 degrees. So that allows 97% of the nutrients to actually be absorbed in your body. So those are 20 times more absorbable.

So you feel the nitrates turn into nitric oxide in your body and you're just like, whoa, like this is an amazing proof. So everything has a story. It's not, we're not using a manufacturer. And I think, you know, it goes back to caring. We just fucking care. My dad was a pro weight lifter. and my mom was a pro-arm wrestler and like, I've been taken bite at him.

Oh, your mom was a pro-armist? Yeah. Your mom was a professional arm wrestler. Yeah. That's also, she's a beast. That's also super random. I mean, that is. Yeah, she's a beast.

You're going to shake her hand. Death grip. I thought you, because I thought you just mixed them up and you were going to say, my dad was a professional arm up. Right, right, yeah, your mom. Okay.

You sure about that thing? Yeah, if I meet your mom, she's a beast. She will be the only female professional arm wrestler I've ever known. Oh, you're like, hurt like death grip yeah um but like i've been taking vitamins and and and protein and working out and being on farm my whole life and i think when when we start promics it we just cared we just cared

more we want to tell the story more we we just care and i think you know we're not i'm not you know i i didn't graduate college i'm not biologist you know i'm not like the smartest guy in the room but i fucking care and i and i and if i'm going to put my name on something um then i'm going to care the most it's awesome man i saw the way you showed up this morning for the workout man i mean you just got after it. You got to get after it. You were super motivational during it. Let's go, guys, let's go.

Like, I'm trying not to die, you know. I mean, these two are way out front on the sprint and the run. And I was just trying to get through it. I love when Jess talks about the spiritual billionaire. Yeah. I want to switch to that too. And I kind of want to segue into that because it's, don't, look, we're in Miami.

Flew in last night. Everyone's, you know, taking an extra five minutes to get out of their Ferrari in front of the hotel. And, you know, they're taking photos and selfie videos. and like doing the whole thing. And like I just feel like priorities are off. And the world of social media, it puts that pressure on a lot of people,

on how you define success. And I love when he talks about spiritual billionaire because I feel like it's the right way to go about life. And I think it could help a lot of people. Yeah, you know, I want to talk about the spiritual billionaire. There's something that we discovered in the mortality space. We were in mortality science. and was basically that if you wanted to cut a human being's life expectancy in half,

and I mean in half, at any age, you put them in isolation. Like we all know about broken heart syndrome, right? I mean, a couple that's married, 40, 50, 60 years. Some of us have grandparents. This has happened to. One passes, what happens to the other spouse. I mean, what's changed in their physiology. They're isolated.

We are the most isolated we have been in recorded history because we think that connection comes through our cell phone. Connection comes from like what we did this morning, what we're doing right now. Right. So having a principle where you could apply something like that to becoming a billionaire. Because, you know, I think there's a segment of society

that sees success as evil. Like if you succeeded at doing something you were passionate about, you must have done something wrong. There's been a huge shift in that. In that, you're 100% right. Yeah. And it's sad because, I mean, that's the American dream, right?

I mean, my intention is to make the biggest, wealthiest, most profitable companies in the world, the companies that are the most intentional about what they're doing for their customer. Wouldn't that be amazing if the most profitable companies actually derived all of their success from actually doing something good for humanity? For sure. So what is the spiritual billionaire? How does... Well, I'm glad you brought that up because I totally agree.

I see that. I feel that, you know, like you're getting penalized for being successful. or trying to do the right thing or whatever. Yeah, I'm sure some people have judged you before you walked in a group. It's crazy. Yeah. Well, I mean, like, I just think that I remember when I was growing up,

someone, I had an opportunity. I had no, at this point in my life when I graduated college, I was writing jingles, like commercials for brands, theme songs for teams or whatever. And I would do them on spec and then I would, so it means I would go and pay my own money, go in the studio, make a song for like the New York Knicks, whatever, try to get a meeting,

then try to convince them they need a song. But I had no money to make these demos anymore. And someone offered me $10,000 for 10% of all of my future earnings. And I was like, I'll take it. You know, like me, I got, and his argument was you'll make a lot more money with me helping you and owning 10% than you will on your own. So I'll give you 10 grand.

You give me 10% of the rest of your life. And I almost did it. I'll come back to that story in a second. But I remember him telling, he was a music manager, and I remember him telling me he had a partner that was super successful, that he left because he would rather make a quarter himself

than a dollar with that guy. And like at 23, I was like, what? Like, I'd rather make a dollar no matter what. You know, like, it didn't make sense to me, you know? But I understood that later on. You know, I've been in business relationships where I just left when I could have made a lot more money because I just didn't, I wasn't feeling where it was going or whatever.

And I think that's really important, you know, to understand like pigs get slaughtered. Yeah. You know, and pigs get slaughtered. And sometimes if you're happy and you're making a little bit of money versus, you know, maybe pushing it to not, like, that balance has always been on my mind. And like I said, I think there's two sides of business. There's the financial side, which is. so important. And obviously we tend to over index

and the energy we put into like making money. But then there's a huge spiritual side, you know, where you philanthropic, where you're kind to your customers, what kind of culture did you build? Did you have adventure on top of, in your life while you were building your empires, et cetera, et cetera. And we don't get taught, we tend to neglect that side.

And if you have a billion dollars, but your spirit zero, a billion times zero, but if you just have one dollar, and I know a lot of people that are in this, bucket. If you would just have one dollar, but your spirit is a billion, a dollar times a billion is a billion. And not everyone's going to get the wealth, but everybody can have the other side. So like you talked about Devin in like a minute ago and you were mentioning like, oh, he came into the workout and he was so enthusiastic and he built everybody up and he was like, let's go.

Devin's superpower, one of them, he has a lot. But one of his biggest superpowers is enthusiasm. And if I were going to ask the listeners to make a list of all the qualities they would want around people in their life, maybe even if you're a CEO and you were hiring somebody, you would want passion, enthusiasm, what else?

Integrity, honesty, you know, like fun, I don't know, you have all these different words. And I guarantee all the words that you put down, like enthusiasm, like passion, like caring the most, those aren't skills. You don't learn those. those in college, those are attitudes, you know? Attitudes are free. Those are decisions. So when I say a dollar times a billion, the billion is the enthusiasm, the attitude,

the taking care of people, the being nice, like those are free. Yeah. You know, and those are things, even if you got a 980 on your SAT, you can master. And I feel like that side of it doesn't get disgust and gets lost. Yeah. And how do we get people to reframe that? Like the big ass calendar, I love because it's a visual, like, example of your life. You can actually design your life for the next year. You have a lot more control over your time than you think you do. But for those people that are in that, I mean, most of the people listening to this podcast are either working for someone or they work for themselves and they got a business going on. So they're feeling that on both sides. How do we develop some of the intentions?

Like, what is the life design that I can go through, the stages that I can go through to make sure that I bring some of this back into my life? Well, I think we gave people, I was just thinking about all the things that we've covered in this podcast already. Dude, we have covered a lot, man. And I was thinking that we've given people

a little bit of a blueprint. So imagine this, whether you work for somebody or whether you have your own business, no matter how old you are. But imagine we just did the two things that we talked about earlier. You do everything the same in 2026. Don't change anything,

but you just layered in, let's say these three things. One, you put one big year defining thing on your calendar, right? The Masogi. Two, you do every other month, so every eight weeks, you take a day and you do something you normally went to done. You just put a little mini adventure in there, go fishing, go to the farm, a debt, whatever.

So you have six little mini adventures, okay? And the third thing, I would suggest. I'm not big on resolutions. New Year's resolutions historically don't work. And by the way, today, January 16th is, is, is, is just going to say that. Failure, what is it, failure day or quitter day. Today's, today's national quitter night. Right. Yeah. This is so, this is so, like, you know, serendipitous. Yeah. But, but talking about a system that anyone can do. So one big thing, six mini adventures, and then instead of a resolution, I talked earlier about the importance of having winning habits, winning routines,

and a winning mindset. I truly believe that's the foundation for a lot of success. Every quarter, add one winning habit. To your life. It's very simple. I don't drink enough water. I'm gonna have 100 ounce of water today.

I'm gonna start a 10 minute a day meditation practice. I'm never gonna be late to a meeting again. Just at the end of this year, if you had four new winning habits, or go out five years. Now you've had five massive year defining things, maybe you launched a podcast, maybe you stopped smoking, maybe you ran a marathon.

Now you have 30 new adventures you wouldn't have had and now you'll have 20 new winning habits. Like you're starting to like get a process where like, and it's gonna have a ripple effect on the people around you and your life. You know, like when Devin goes to, he's going to Africa. Dev's taking a trip with friends to Africa. That trips in two months from now.

But it's on his calendar. He's excited about it. He's willing to work harder now because he knows he's gonna, he's, we're reward driven. He's gonna get a reward to a trip for Africa for 14 days with his buddies. He's willing to go crazy for 60 days to earn that trip.

Yeah. Because if that's not on the calendar, oh, I got a little work. What are you looking forward to? Yeah. You know, so like having those carrots out there matter. They matter. They matter.

And he's gonna show up. Now he goes to Africa. Watch this play out. and now maybe Dev works for a company and now he's in the lunchroom at lunch. He's in the kitchen and he's telling him, he went on a trip to Africa. I went this, I went on a safari,

I was in this culture. He's interesting. Yeah. Maybe he gets the promotion because he's interesting. Maybe he gets hired because he's interesting. Like I said, the more you experience, the more you have to offer, the more interesting you are, the more people want to be around you.

Like get out and experience, man. Like get out. And we live in this country with amazing rivers, insane oceans, hiking trails. I climb Mount Washington with my son when he was nine. Costs $18 to park there. We camped overnight in the winter. Like, you know, there's no excuses around,

if you live in the United States of America, the adventures and opportunities that you have to do things, to break up your routine, to feel good about yourself, to feel accomplished are everywhere. Yeah. They're everywhere. Yeah.

And also with that, you know, the human makes on average 250,000 decisions per week. I don't know what the hell, Gary, putting this one. I feel like the hydrogen. Don't you feel fucking great. Jesus. I know. No. I'm going to two hours in here.

I'm a teenager. I feel like I'm going to puberty. I tell people of hydrogen all the time. They're like, ah, he's just trying to sell hydrogen tablets. I would pour this over my head. What is it going on in this? That's the beauty of myers chair. It's the conference, yo, I feel amazing.

God, I feel great too. I can't even sit down. Like, sometimes I literally, I crawl on top of my wife in the morning. I'm like, there's like happiness coming out of my pores and she's like, shut your mouth. Like, I don't know what you have going on in here, but I'm smelling shit. I've never smelled in a lot of smell things going on in Sarasota from here. It's Sarah's soda from here. Fucking crazy.

Oh, dude, that's freaking awesome. I feel, I feel great. God. Imagine you can feel like this every day. Yeah, I'll be back here tomorrow. What I was saying, though, $250,000 decisions, everyone's so, like, indecisive

about making decisions. Like, should I do that? They're making up stories in their brain. I think decision-making becomes so much easier when you're around people, good people, and different people. If you take the same subway to work every day and you go to the same coffee shop and you go to the same gym every single day, you're seeing the exact same people. What if you took, you didn't take that subway. What if you walked? What if you walked down a different block? What if you

tried out a new gym and got, you know, the, you know, most gyms do first seven days free? What if, what if you didn't sit with those same people at lunch? What starts happening to your brain? How, how can you create aha moments in your life? You're not just doing the same shit every day. I totally agree. And that's what I love doing. And it's free. You're simply just trying something different,

walking a different way, being around different people. And then you can start making decisions in a much more intentional way. Yeah. You know, because you're getting more aha moments in your life. Yeah. Because you're not doing the same shit every day.

If you're around your family, every single day and your mom's like, you know, which my mom's not, But your mom's kind of like, wow, son, why are you doing that? I don't agree with that. Get away from that for a sec. Go try to be around people that add a little different value to your life. Dude, I love that, dude.

I probably am a byproduct of making decisions too quickly. Like, I make 100% of my decisions with about 60% of the information. I walked into my condo one morning and I was like, I really don't like this furniture. And I haven't liked it for a while. and why should I live with this? And I called a buddy of mine who has a consignment shop in Naples, and I had them bring three 25-foot moving trucks and take every ounce of front of truck in my home.

Oh, my wife was on vacation, and she walked in, and it was a basketball court. It was completely empty. That's funny. I took the chandeliers out of the ceiling. I just got rid of everything. She goes, why did you do that? And I said, because if I didn't, I wouldn't redesign it.

So now we're in a box. Now we have to do it. And she's like, could you have left the couch? And then I had like Dana White and Tom Brady. I had all the folks who had come to my house. And I had to bring the table because I forgot the table on the balcony. It's so funny, man. I had to bring the big big table from in there.

The sit in my kitchen was the only piece of furniture we had for like three months. So but how do you, how do you land some of this? I see how it's landing in business and life design. How do you land some of this in your relationships? Like with your spouse? Because I think we all know that the choice you make, you know, and your spouse is the single most important decision you'll make for the rest of your life. I guess we would all agree on that. Or we better because our wives might watch this podcast.

Hey guys, let me tell you about one of my favorite new hydration drinks. Now, this is for distance athletes, hits cardio exercises, people that sweat a lot or exercise intensely. An A game is a hydration drink. It has eight essential vitamins. It has all of the electrolytes, the entire suite of B vitamins. Before you freak out and read that it has 21 grams of sugar, which it does, the sugar is coming from natural, cane sugar and honey, my preferred mechanisms for getting glucose into the blood during intense exercise. It also has natural flavors, but these natural flavors don't come from bacterial fermentation. They actually come from real citrus fruits, and the color is from vegetable juice, not artificial

dyes. So next time you're looking for a great hydration drink and you're exercising intensely, a game is your choice. Now let's get back to the Ultimate Human podcast. Right. I'm not married. Would you got a girl in your life? I'm talking about those relationships, right?

You're romantic relationships. I mean, at least if you're in a committed one, if you're single, it's all good. Yeah. But how do you land these, you know, into relationships? Is there intentionality about how you think about your marriage? I mean, I think everybody's different. I think for us, I can only speak from, you know, my experience.

We plan a lot. You know, we have four children under 16. And Sarah's and my wife's an entrepreneur. She had Spanx and she now has her new company and I'm an entrepreneur. So like we literally spent an hour and a half last week going over just this month of January. Date night meals, family dinners, times what we want.

Like we went through everything. It took an hour and a half. And we went through, yeah, we went through and we'll do it again in February. We meet every Monday and we go through for about an hour, like just kids calendar, our calendar, what we want to do. I just sent through a text last night.

Like, would you want to go to three places? I said we could take two or three nights this month or I gave her days. It's like we do that. And that's been a work in progress, you know? Because like a lot of that was just because Sarah was like, we need more time. Like, you know, so we put this, okay, let's meet every Monday.

Let's lay it out because I was neglecting that. I'm running around like a lunatic. So, but now that I have this high, this water here. Yeah, yeah. Yeah. I feel like everything is four times as fast since I've been in here. It's crazy how the cognitive function.

The hell is what I tell people that like the lights come on. No, I'm fluent. I thought this was a black curtain. It's fully like pink now. Yeah, yeah. Gary, Gary, I met you two hours ago and I am now fluent in Mandarin.

Because you went to China six months ago. I think is five times as fast. No, I spent, so we spent a lot of times. I don't know something, I'd like to make a suggestion that we'd actually like to make a suggestion that we do the rest of this podcast in a foreign language. I'm fine. Well, jeepal-fonseil. Je be full. Jebite French.

You want to switch to French. That's my own. That's only place I can go. Dude, I'm telling you, when inflammation drops in your brain, the transmission speed picks up and it's like focus. energy, concentration, mental clarity, short-term recall. It's just right there. No, I just drank this glass of water. I feel like I got a blood transfusion.

You like the best advertising for hydrogen water ever. I forgot what we were talking about now. We're like so super intelligent beings that I've lost complete track of what we were talking about, our relationships. It's a lot. This is a very fun interview, though. This is really fun, man. Thank you. It's almost like we smoked weed, but I wanted to.

I promise you guys, there was no weed, no CBD, just hydrogen. That's the only thing that went into our water. You gotta have fun, man. I mean, I agree, man. You know, like, I like that you, I love that you guys didn't send any questions. I called my assistant and I'm like, there are any questions or anything? They're like, no, I'm like, was. I also didn't write down a thing.

Devin wrote these down before the podcast. This is hilarious. This is some cool shit to talk to him about. He just literally did this in the sauna right before you walk in. But I like to just like flow. I like it to feel it out. I like it too. And you're like, you got to.

have fun, man. Like, my, I had, um, a guy that I work with, this guy by the name of Bob Sillerman said, you want to make money, you want to have fun, and you want to have fun making money. And it's true. Like, you know, like making a lot of money, but you're not having fun or it's just, you really want to have an element of joy in, in, in your work. Yeah. You know, it's, we had a, um, uh, fraternity reunion years ago. And, uh, one of the founding fathers of our fraternity came to speak and he was in his late 80s and he was one of the few that was still alive so we brought him to our and this is when I was I think a sophomore in college and so I wasn't really thinking about I didn't have any like spiritual orientation at the time wasn't planning my life and so the whole room's

quiet and we give him a lot of respect and he ambles up onto the stage he gets to the podium and we're expecting this really profound speech and and he goes young men all you'll get out of life are your family your friends and a few good times. Thank you. He walked off the stage and I get goosebumps to this day like thinking about that that speech. He's long gone now but here he was like in his late 80s and I was like there was a lot of wisdom in that speech.

Your family, your friends and a few good times. It reminds me of the famous speech where the guy comes on the stage and he says, You have a lot of food, many problems. You have no food, one problem. And I was like that, man. It's like the way, it's like the way we talk about our health fight, right? I did that with an accent.

I don't think the guy. Well, you speak Mandarin now. So much smarter if you say, lot of food, many problems. You sound like compudious. Yeah. One problem. Like chat came into me. It's fully American.

It's fucking hydrogen water. It's like, you know, the healthy man has how many wishes and the unhealthy man has one wish, right? And that's, you know, that's been a blessing of my life because, you know, for me, I'm so curious. I'm like a child. I'm like fascinated by human physiology. And like I don't even like to vacation because it takes me away from my work. So like when I vacation, I actually will like, I'm a nerd. so I'll like read peer-reviewed science and stuff

and try to draw all this conclusion because I'm just so intellectually curious about it. I'm genuinely like excited and curious about it and to have found a profession where I can meet my mentors, have conversations like this. Like, you know, for me, I'd read 12 or 13 of Mark Hyman's books that were New York Times bestsellers

10 years before I ever met him. And when he walked through, when he got off the elevator and walked off the elevator into my apartment, I was like, holy shit, this is. This is so crazy. I can sit down with you for 90 minutes and ask you anything I want. You're here to talk to me.

This is just thank you God. You know, it's just so amazing. And I think when we can find fun and if you're intellectually curious about things, I think like that passion and curiosity to me are the most attractive emotions. You know, I read a clinical study about emotion and it's called the Spain scale of motion,

the scale of positive and negative emotion. And what they did was they measured frequency leaving human beings bodies and they found that the highest amplitude and therefore the most attractive frequency, if you will, if you believe in the universal law of attraction, is the frequency of authenticity. And during this study,

they found that authenticity was only emanated when someone's words were truthful and they believed what they were saying. So they could be saying the truth, but not believe it, or they could be telling a lie and believe it, and it wouldn't be authentic. And it started to let me kind of understand this whole thing we call,

intuition. It's not really intuition. It's a sensitivity to frequency. Right? Like my wife is really good at this. Like she'll be like, I don't think that guy. Something's up. I mean, I'm telling you, babe, I don't think that you should be doing business with him. And I'm like, what? Look at the shoes. Pulled up in a Ferrari. He's got a nice suit. You know, you do a deal. And six months later, you're pulling the knife out of your back. Yeah. You know? So I think there's a lot to be said for like when you talk about your life design. I just love that, like, fun, family adventure is right at the top because we lose it so much as we get kids

and we just get so stoic and freaking boring. You know, one thing I noticed when we rode our bikes across America, that had to suck a lot too. Huh? A lot of it had to suck. I mean, can we be honest? It was so fun. 15 hours a day riding a bike.

We pulled the sauna with us. You did? Yeah. No, it was like, we were like Ringling Brothers service. This was pulling into everywhere we got. I mean, we had the Winnebago. Yeah, we had the whole thing wired. But, you know, it was San Diego to Florida.

And like, you know, middle America, we went the South route. I mean, there's a lot of people that just live simply. You know, they live in a tent. You know, they get what food they need for that day. When you start adding things to your life, you're asking for more pressure. You're asking for more problems. So anyone can simplify down. Anyone can, like, just take it away, right?

clean out after, if you're not using something in your house for, you know, three to six months, donate it, throw it out, sell it. I love when you talk about your closet. You know what I mean? Like simplify, simplify your friends, simplify who you're seeing, simplify, just simplify, take, and watch the stress in your life just start to, and then maybe build it back up if you need to. Yeah. You know?

Yeah, I heard you talk about on a podcast about how you, like, I want to start the year clean. And you went into your closet. Right. Oh, yeah. What did you do? No, I just like, I think one of the things that I do coming into the new year, which is appropriate now is we go into January, but is I just want to come in light.

I don't want to carry all the baggage from 2025 with me. So that means deleting my emails. That means getting rid of unsubscribing to stuff. You know, that means getting rid of all the apps I don't use. But it starts in my closet, you know. I try to like get rid of everything I don't. don't wear, you know, it just makes me feel like less decisions. It just feels like, I don't wanna play catch up

going into 2026. So I spend a little bit of time and a lot of times I'll look at an item like, I really like this, but I don't wear it, what do I do with it? And I'll just say like, well, someone probably needs this more than me. You know, if it's a jump ball and it goes in the donate box. So this year I had like maybe four or five bags of stuff. I just donated and I'll tell you, man,

it might sound insignificant, but I walk into my closet And it's like organized. There's not a lot of stuff in there. Only the stuff that I wear is light. Yeah. In general, I wanna walk around feeling as light as I can. Physically, light, we talked about fasting, we talked about dieting and all the stuff.

I wanna feel not processed, all the stuff you talk about all the time. Light. People wise, light. I don't want people that are like zapping me of energy. That's why I was on friend reduction. On friend reduction, delete, delete. Yeah, all of it.

I want to be light, man. And we talked about Goggins, super light. And that was my takeaway, right? I wanted to be simple. We talked about that earlier. So yeah, so it starts in my closet. Yeah, that's so amazing. You know, I always wind down my podcast

by asking all my guests, the same question. I have a feeling this one's gonna go on for a little while. But what does it mean to each of you to be an ultimate human? What does it mean to you to be an ultimate human? Yeah. For me, it's, I don't really, I don't compare against people. I don't compare against, you know, even, you know, I have multiple businesses. I don't really look at competitors. I'm, I'm, I'm comparing myself right now to the guy I was yesterday. And I'm not going too, too much further back than that, just from yesterday. Yeah. And tomorrow, Saturday. And tomorrow, Saturday, I'm going to compare myself to who I was the day before. Did I work out a little bit harder? Did I call my mom and sisters?

Did I, was I honest? Did I have integrity? Did I do the right thing? Did I, you know, I'm pretty religious. I'm actually do the cabala right now. I love reading the Bible. Like I'm, you know, I'm so good. And so like I, can I, was I a better person than I was before?

In every aspect, brain, spiritually, physically. And so for me, the ultimate human is just being a better person than I was the day before. I think that people talk about success. And I think it's important that you have a definition of what success looks like for you. So for LeBron James, that might be winning the championship in the Olympics and being the MVP.

But for a school teacher, it might be like success is changing the lives of kids. Everyone's definition is different. Right. One of the definitions I have is being as good as I can be in the buckets that matter the most to me. So maybe that's business, wellness, family, whatever your buckets are.

So I think part of ultimate means the best. So the ultimate human to me, I think is being as good as you can be in the buckets that matter to you. That doesn't mean you're the best in the world, but you're as good as you can be or trying to be as good as you can be, as good as you can be in the buckets that matter the most to you.

And then the other thing that came to my mind when you asked the question was, I wanna be able to squeeze as much out of life as I can, you know? So part of that staying healthy and some of that's within our control, but some of it isn't within our control necessarily. Like, you know, we can't control everything. But the longer, the long, I wanna stay young,

as long as possible. I want to die young as late as possible. That's what I'm saying. I want to die young as late as possible. Dude, I'm gonna write that one down. Can we write that down?

I want to die young as late as possible. If that's not trademarked, I'm trademarking. Oh, it's the name of my next book. Oh, it is? Okay. You're gonna crush it with that. I love that, man. I want to get a pre-copy.

I like I said it like I just thought of it. Yeah. But like, it's the name of my next book. I didn't make this up. But it is true. I do want to die young as late as I possibly can. That is such a good metaphor, man. And I completely totally agree with you.

Guys, the trademarks for sale if you want it. We'll make you an offer as soon as the podcast is over, brother. Guys, awesome. What a random workout turned into today. That was so fun, man. How amazing is life. Guys, this was absolutely incredible. We're going to follow this journey.

I hope I'll have you both back on again sometime soon. And until next time, guys, that's just science.