The Wellness Scoop - Telling the Deliciously Ella story with Ella and Matt
Episode Date: August 21, 2018In this first episode of Deliciously Ella: The Podcast, get to know Ella and Matt as they tell their story in this very candid conversation. From bed, to blog, to business; marrying your business par...tner and everything in between. See acast.com/privacy for privacy and opt-out information. Learn more about your ad choices. Visit podcastchoices.com/adchoices
Transcript
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Hi everyone, welcome to the Deliciously Ella podcast with me Ella Mills and my husband
and business partner Matthew Mills.
Hi everyone.
We're going to be delving into lots of different areas in the podcast, anything and everything
that we're interested in and that we've touched during the Delicious Yellow journey from health and well-being and looking at diet and lifestyle in relation to
illness to looking at mental health, stress and anxiety, the effect that that has on our lives.
And then also looking at building a business, creating a brand and then as an overarching
theme just looking at creating positivity in what is a very busy world today. Exactly so why don't we start with
why don't you give some background on just how Delicious Yellow got started. Okay but before I
do that I just have to say I'm really excited to be doing this with Matt because I've always done
our social media and I'm begging him to get involved in it and he's been excited about the
podcast so. Yeah I screech whenever it says I have to be in a picture. I always try and run the other way.
Or cover your face with Austin, our dog.
As fast as I can.
But we've been talking about this for about a year
and we're actually really, really excited to do it.
Yes, I'm excited for you guys to get to know him as well
and also get to know us and what's happened over the last couple of years
and how we've transitioned from me being unwell at university,
in bed, eating Ben and Jerry's and watching the Kardashians to sitting here today,
married and running a business.
Exactly.
So why don't we start?
Why don't you give some background about how Delicious Yellow got started?
Yeah.
So to give anyone a little bit of understanding on who we are
and why we're going to be looking at all these topics within the podcast,
I started Delicious Yellow completely accidentally back in 2012, having got very ill in 2011. And I really struggled with my
physical health as well as my mental health, hence the interest in both sides of the spectrum.
So a long story a little bit shorter. Back in 2011, I was a student studying history of art,
not completely sure what I wanted to do with my life but having a brilliant time and out of nowhere really I got very unwell with a condition
called postural tachycardia syndrome or POTS if you don't want to say such a mouthful and then a
couple of things on the side something like called mast cell activation disorder which called me to
have lots of allergic reactions and Ehlers-Danlos syndrome, which caused joint pain and things like
that. And I went from being really healthy to basically unable to do anything within a matter
of months. And I spent the following four months in and out of hospital. And at that point, I was
put on lots of medication. I was 20 and I was already on steroids and, you know, being told to
try beta blockers and things like that. I even made a little spreadsheet for myself with all the drugs that I needed to take.
I was incredibly optimistic that they'd work
and I'd be back to myself quite quickly,
but that didn't happen for me.
And they just didn't work as well as they could have.
And I really started to sink into a hole
and my mental health got to a very dark place.
And I just kind of had no idea what I was going to do and how I was going
to get out of it and I stopped really caring about myself and how I was but I really started to
understand the effect that I was having on my mum especially. I'd really cut myself off from most
other people. I was very uncomfortable and embarrassed with being different from everyone
else and not really being able to explain elements of the illness which was quite invisible at moments she kept saying you know
you're only as happy as your unhappy child and I realized how unhappy I was making her and that was
a big motivation for me and I started to look at what else that I could do to help myself
and I was a true Ben and Jerry's haribo girl. At this point, I was not,
I'd never had a quinoa or kale or certainly not almond milk.
And I couldn't really cook.
I wasn't especially interested in it,
but I became interested more and more
in how lifestyle can affect us.
And we're going to be looking at that
with our guests on episode two,
which I'm really looking forward to.
I became inspired by that.
And I thought,
well, I don't have anything to lose in trying.
You know, I had chronic digestive problems and chronic fatigue, as well as heart problems in relation
to postural tachycardia syndrome. And I thought, well, hopefully that will help these things.
So I set about learning to cook. But because, as I said, I was really struggling with my mental
health as well, I decided on the advice of a girlfriend to do it as a blog so that it
would give purpose to my day so I've got to stop you there what was the first thing you made okay
I have to admit my first recipes were terrible you would not have appreciated this if I made this for
you for dinner because I was so new to and I didn't really cook and I didn't like fruit and vegetables
I was trying to find ways to hide them so I'd get a courgette and an aubergine and just mush them in tomato puree until they kind of became baby
food and mix that through pasta or I because I didn't also know about almond milk and things
like that so I would just make porridge with water and it looked like gruel so it was pretty
yeah so you wouldn't have liked it it's come a a long way since then. But then, so with this, so at this point,
it really is just a personal journal.
Completely.
At which point do you then decide, right,
I actually really want to start sharing this
and actually I'm proud enough with these recipes
to actually think that they can help people.
Do you know, there wasn't really ever kind of one moment.
It was that after a little bit,
I shared it with some friends and family
and then they shared it with some friends and family and it just it was just trickling along
basically but at that point i didn't share with friends and family for about two months
and at that point we'd moved from gruel and baby food with pasta to much more interesting dishes i
still think they came quite a long way but i was starting to experiment made the first energy balls
at that point although i bought a blender and forgot to take the plastic off and so had them with plastic
in what were the moments when you thought wow actually this isn't just me my friends my family
reading it there's actually lots of other people out there it's when people started making them
and then they'd emailing it email in especially when it's from far away so someone would email
in from Australia having made it for their family for dinner and that's when I thought
oh my goodness this is really surreal and crazy amazing and from there it started to grow people
started to ask for um cooking classes and workshops so that's where I started I then invested that
money into our app which came out it's the first piece of delicious yellow really in 2014
on the success of that I was asked to write a book and that came out the beginning of 2015 which is
when we met and during this time my health had got so much better um it it took a long time and
we can talk about that later on but it you know you'd have good days and then bad days and I know
that's something from readers experience as well that can be quite challenging but it was a very exciting moment in the course of our business and the
development of that when it came out. So a few days after my first book came out, when things
had kind of completely exploded, and they were chaos in the best possible sense, Matt and I's
paths first crossed, I didn't know that the time that he did, And I will let him take over to tell you a little bit
more about what happened next. Yeah, so my background was a little strange. I after I
graduated from university in America, I actually played professional golf for four years and
traveled the world doing that, which was great fun. But I stopped playing when I was just for
my 27th birthday. And I wanted to get a commercial background.
I wanted to work in business
and I went and worked in finance for four years.
And after working in finance for four years,
I was starting to get itchy feet
and trying to think about the thing I wanted to do next.
And I was actually involved whilst I was working in finance
in a social impact food and
farming business in west africa and we were looking for a brand ambassador to help us in
raising money through a branded coconut water actually that where we were going to source all
the coconuts from sierra leone post the ebola crisis. And I happened to be lying on my sofa on a Sunday
morning reading the Sunday Times on my iPad and read about this amazing girl called Ella,
who had just released the fastest selling debut cookbook ever and had they had run out of books
in pre sales. And I actually realised in reading the article that I uh that
I knew her dad and so I sent um her dad an email and said hey I've just I'm involved in this project
in West Africa we're looking for an ambassador um is it possible to introduce me to Ella and
and then my dad sent me the most gushing email I've ever received in my life about how this was the most amazing person he'd ever met.
And then text me pictures of him, which I think he found on Google.
And I was quite newly single and really looking forward to being single and wasn't looking for a relationship.
And I had my dad emailing me throughout the day saying, you have to meet this man.
You have to meet this man. He's so handsome. he's so handsome he's so brilliant and texting me pictures of him and so yeah so thank you for that but
but luckily we were introduced and we had three meetings talking about uh what we may be able to
do on the in the social impact um project I was involved in but I think it became pretty clear
that actually we were more
interested in in dating each other yeah the third time you were like do you have a boyfriend I was
like oh this is going off script a bit from what maybe we can get somewhere else with this and I
think we actually made the conscious decision at the time we started dating very soon afterwards
I think we actually made the conscious decision on after about two weeks of knowing each other
that it would be a terrible idea to go into business together and we should just focus on dating one another but four months passed and
we moved incredibly quickly in this time we had bought a dog we had moved in together after a
couple of weeks and it was it was kind of fireworks and we went for a walk that summer and we had been talking loosely about potentially doing something together and maybe using the experience I had learned in the business world and this incredible community engagement and momentum that was behind Delicious Yellow on the back of the first book.
And we decided to create a business together in the summer of 2015.
And everyone thought we were insane.
At this point, we got engaged, got a dog,
moved in together and started a business together
within about four months.
Yeah, everyone thought that we were completely
and utterly nuts.
But I think it's like in any decision
that I think both of us have made in our life
when it's felt really, really right as a gut decision, then typically it's led us to the best places. And so we decided to do that.
And I obviously knew a fair amount from dating Ella about Delicious the Ella and what its values
were. And we'd see Ella responding to Instagram comments and messages endlessly. And it was
incredibly clear to me
when we first started working together
that Deliciously Ella,
it wasn't so much about Ella as herself.
It was a community of people who had shared values
and shared interests in living better
in a plant-based lifestyle.
And Ella was a resource
that helped bring all of this together.
And so the first project that we decided to undertake together was to start a deli together.
It was so clear from the community that what they really wanted was a place to come and visit where they could taste, smell, touch everything that Deliciously Ella was all about.
And so we opened our first deli on Seymourour place in december of 2015 we and we decided on
quite a small place yeah we basically our plan was let's find the cheapest rent in london um
where we can where our exposure if no one ever visits would be small and something that we could
that we could just about manage um to cover and um somewhere that we could just about manage to cover and somewhere that we could do up beautifully
and invest money doing it really nicely,
but where the ongoing costs would hopefully be low.
And I know a question lots of people have on that
is that we're really lucky
because the app and the book had been really successful.
We'd built up a resource that we could tap into
to create the deli so
to begin with everything in the business was really organic with one thing funding the next
and so on so we started working together and that was really exciting but the building work was a
bit delayed on Seymour as everything always is and we thought we had a brilliant plan to make the business work between
then and the doors opening because we knew we needed to get them open to make some money
so we could get off the ground. And you guys, do you want to tell everyone what happened? Because
it was, there's never been a more messy or ridiculous or unplanned moment.
Yeah. So we had, our old office was this tiny office and we decided because we
had the site opening and we wanted to test kind of our supply chain in a way we wanted to test
the kitchen and uh and see whether people would like the food i mean we wanted to see if the if
the kitchen could produce the right amount of food that we needed that we wanted to get some
initial feedback from customers on what the food was like. So we were like, great.
So we launched on an app on a delivery app in London called QuickUp.
And we launched at midday.
I think it was on a Tuesday. But we launched.
So before Matt and I started working together, I had two girls that worked with me.
And we took a little office to move out of my flat, which was on Bloomsbury Street.
And if anyone's ever gone down Bloomsbury Street, it runs just next to the british museum and it's a one-way street that goes on to oxford
street and i think it's the angriest street in london you can't stop there but there's lots of
deliveries and there's all the traffic for the british museum and oxford street and there is
honking and hooting and shouting like i've never experienced yeah but there was no air in the
office you always had to have the windows open and it was one little room with the desks and the kitchen
all within, you know, a metre, not even, of each other.
So we're already in quite a small space, second floor up,
on a road where no one could stop.
Exactly.
And so we went live on this delivery app at midday.
And we were pretty pumped up about it at this point.
We were like, this is going to be our moment.
Yeah, this is how we're going to really learn about everything everything that we're doing and i've done a big announcement a big
big things are happening at midday everyone can order from us wherever you are in london
it was so we were really excited about and it got to 12 15 and it was like tumbleweeds there was
no orders nothing was happening and we'd all gone dead silent and we were like oh my god we are about to open a site in a month and no one is ever going to come
and we one person one of the girls who was working for us opened the door and suddenly outside the
door there were about 20 delivery drivers on uh or still mostly with their helmets on who had come
to pick up orders and what we hadn't realized was that the order volume had actually been so high that we had crashed the app that we had launched so none
of the orders had come through to us so we hadn't realized that we actually had the orders but we
just had this queue of delivery drivers there um looking all slightly confused as they came into
this into this office block and we started charging trying to get this food out and it was just a
complete and utter mess and five days we had to go and buy another three fridges and turn the office into...
Basically into like a delivery hub.
It was completely mad, but it was actually really valid.
We got great feedback for the five days that we did it.
We'd planned to do it until we opened the door.
So for kind of six weeks or so, but it was such chaos.
It lasted five days.
We decided to curtail it and it lasted five days yeah we decided to curtail it and we it lasted five
days but we we learned a huge amount and i hope it made the start to the site even if that was
still pretty chaotic it made the start slightly better so we obviously had a pretty good idea that
that it wouldn't be tumbleweeds if we hoped and we prayed yeah but we still hoped and we prayed
and we actually we opened the doors as we decided to do this soft opening neither of us had any experience
in hospitality and we decided to and our manager who's still with us to to this day and is amazing
um she wasn't starting with us because she was leaving a former job to she wasn't starting with
us until um early january yeah and so we had this we had
this three-week gap where somehow we had to be able to manage it ourselves and we thought that
with christmas coming it'd be a really quiet period and we could just sneak the doors we could
sneak the doors open learn a bit for a few weeks and then have our manager come in and make more
of a splash in january when people are trying to eat better and really have that as our as our kind of grand opening so we opened the doors um 12th of December 12th of
December 2015 and the following and it kind of built and built and the following Saturday
by 12 30 on the following Saturday we had 70 RQs out the door it was just completely insane it was
terrifying it was terrifying what became clear
were two things became very clear one was that the site was way too small for what we were trying to
do so we needed to speed up trying to find a bigger site that we could that we could hopefully
offer a better experience at and two that the popularity of delicious yellow really was real
and the reach that we had was um was something that i think
blew us away and so we started working um on our food products business early in 2016 we made our
first great hire um in april of of uh 2016 and he joined us i think in june of 2016 i think and in
may it was when we were on our honeymoon which which was around my birthday, so it ended in May.
Exactly.
And we launched our first product.
And we got married also during this time.
Yeah, we also got married during this time,
just to drop that in.
And we launched our first food product in August of 2016.
And we, our first customers, Whole Foods.
And we, shortly after that, we got confirmed for a waitrose
listing um and and then matt did the most brilliant thing i think as i said i'm always i'm definitely
the more nervous of the two of us and um he said you know we as he was just saying we really wanted
to make healthier food more accessible for everyone and bring it to more places and i said
well if we're going to bring it to more places and that's our purpose we've got to bring it to
somewhere like Starbucks and I thought gosh I mean that's the dream isn't it to be in such an
established brand but just thought as if they would even consider us we're so little at this
point you know team of three working from the world's smallest office. So Matt said, we've just got to be in Starbucks.
And he, ever resourceful, ever persistent, went onto LinkedIn and found the MD of Starbucks in
the UK. And I think he meant like 20, was it about 20? Yeah, I think so.
Different variations of his name in the hope that one would get through. And I was kind of a bit shy about it.
And, oh, I don't know, we're going to bother him.
He's not going to want to. He's not going to be interested.
And you were so, so much more confident.
And anyway, he replied within about 30 minutes or so,
saying he'd love to meet us and gave us the time kind of two days later.
And at this point, we still hadn't got, you know, done our first run of anything.
And it was still kind of quite early days.
So we went to meet him and Dan, who we were working with, who'd worked at Innocent beforehand,
and kind of gave us this pep talk, you know, Starbucks is going to be tough, they're going to be tough.
And we walked in and they were the nicest people on earth.
And they were so enthusiastic about our products and the fact that they were no additives no preservatives just four ingredients or six ingredients and they were
vegan friendly and kind of tapping into those growth areas that they were looking at and we
were just so excited but obviously trying to play it really cool because it seemed we were professional
and the three of us like ran out of the meeting we got in the lift and we were just screaming in the lift we were so excited and this kind of little pipe dream we'd had of creating something was suddenly feeling
real and then we had this weekend and whenever anyone asks like what's been the highlight of
I think it will probably always be this because it was just mad and exciting and magic all at the same time because i think that was on a tuesday and that
thursday we were taking the deli for our first ever pop-up which was a massive 10 at wilderness
festival and we had 29 members of the team there and we were doing two banquets and an afternoon
tea as well as serving food all day but again trying to act kind of cool and professional
at starbucks yes of course we'll be around again trying to act kind of cool and professional to
starbucks yes of course we'll be around for conference calls of course of course and they
wanted to get the product in in six weeks and we were thinking oh my gosh how are we going to do
that and it ended up being the busiest weekend i think we've ever had and ever could ever have
at the deli and we did 1.5 metric tons of food in 48 hours. I mean, it was insane. And there we were at the back of this kind of mayhem
on the phone to Starbucks,
on the phone with our partners saying,
we need more packaging, we need more packaging.
And it was just this kind of moment of magic
where we realized this kind of dream we'd had
where you'd quit your job
and everyone thought we were insane for working together.
It felt like the legs had grown and we started to run,
but we were running
really fast so I guess between then and now it's been two years and um a lot's happened I think
you know I've always been a big believer in delicious yellow that honesty is is the most
important kind of quality and anything we've always tried to be transparent and we've definitely had
our kind of ups and downs in those last two years it's been brilliant but there have been some really challenging moments
from financing the business and cash flow and investors to personal things and dealing with
that alongside scaling up a startup. It got to the Christmas of 2017 and we had really been just constantly working almost for two years and
we finally had about 10 days off where we could really sit back and reflect and what really became
clear was that the plan to get to six or seven delis was really not needed anymore and we could
achieve the same objective that we wanted to get from our delis
by just having one it could where one could just really act as our brand home and you know we have
our team are like our extended family and we knew that by trimming delis back from three to one we
would have to lose really really great people and it would also be the
first time that as deliciously ella we've gone from having from just experiencing growth to
suddenly having to trim back and that was going to be a completely new experience for us
and so we talked about it a lot over christmas and we had talked about it a lot really in the last couple of months of
2017 and we came back at the start of 2018 and we decided that the best thing for us to do would be
so that we could really have all of our focus on our food products business was to was to shut two
delis and I was pretty nervous about that decision and pretty hesitant about it.
I think in terms of how we run the business, Matt's our CEO, so he's in charge.
And he oversees our finance and business development operations.
And I look after the creative side.
And so I was looking at it purely from a brand perspective.
And I knew, just said, that was going to be the first time
that people thought we were failing and there's something quite terrifying about that and I think
we knew that you know we'd have press around it and that people would think that delicious yellow
was shutting down and I was I was really really, really nervous about that side of things as well and slightly dug my heels in until I think, A, I was completely both also realized that from our relationship perspective,
that actually we were doing a lot and that it was, you know, we were being pulled in so many different directions every day because there was so many different projects and that perhaps just
kind of pulling that back a little bit would also give us a tiny bit more space in our own lives? Yeah, so the start of 2018 was a pretty tricky time.
My mum was diagnosed with brain cancer in the summer of 2017. And it was pretty clear,
or started to become pretty clear at the start of 2018 as well, that this was probably
one battle that she wouldn't be able to win and so 20 early 2018 we had made this decision we
knew that we were going to be losing great people we knew that there would be understandably a
negative reaction to what we were doing and there would be concerns about oh my god is the
are they going bust or is is there a major problem I had major worries at home as I was watching my mum's illness start to really take over.
And it was a really, really tricky spot.
And it was a time when you just have to somehow just keep putting one foot in front of the other.
And what were the things, you know, because I know everyone when they're going through their life
has those kind of challenging moments for one reason or the next.
What were the things that you put in place for yourself
to help kind of guide you through that and get you through that
and help you continue to put one foot in front of the other?
I think that when kind of objectively things,
bad things are happening around you, I think that the thing that can empower you most is just by focusing on gratitude. And I think if you wake up each day and you try and focus on all of the great bits of your life, and even though your mum looks like she's losing a battle against an illness, How grateful I am to be 34 and happily married
and being in a privileged position to run a business
where it's surrounded by an extraordinary team
of incredibly talented people.
I think you just have to keep focusing
on the pieces of your life
that show that your glass is half full.
And I knew that
however difficult this short-term phase was I knew that ultimately we were one we were doing
the right thing with the delis and two that I was the luckiest person in the world to have my mum
and to have learned from such a great person and uh so 2018 was a was a was a tricky
start and we we shut the two delis in march and we did get that negative reaction we did get that
negative reaction that we thought and we had customers as well from our food products business
even though it was just the delis that we had shut who were concerned that we were going out of business and we had suppliers calling us and we had to let go of great people
and and we've had people who still even now are nervous of working with us because they're nervous
that we're still going out of business yeah and um and it was you know we've been the beneficiaries
of so many of the great things that the awareness that deliciously
ella has but um this was when we had to understand the flip side of it and um it was it was a really
difficult time but we we just you just kind of knuckle down and you just keep putting one foot
in front of the other and you take each day as it comes and you stay present and you stay grateful
and and we were very quiet as well we lived very quietly for the last six months yeah and you take each day as it comes and you stay present and you stay grateful and and we were very quiet as well we lived very quietly for the last six months yeah and you just we just we just
got through it and so and ultimately through these experiences um you learn more about yourself and
and the others around you uh than any of the good times and it was in many ways one of the good times. And it was in many ways,
one of the most valuable lessons
that we've ever learned with,
I think through this whole journey
with Delicious Yellow.
Yeah, and I think the one thing
that your mom showed us this year,
more than I know,
it's one of the greatest lessons
I've ever had in my whole life
and will stick with me every day forever
is the sense that
every little thing you do every day is what adds up to
the meaning of your life and that's a really powerful thing to take I don't know if you're
going to see the positive from the negative that lesson of treating everyone in the best possible
way having that kind of kindness that optimism and always doing the right thing even if it's
a little bit harder it's just a more powerful way to live your life. One of the other things that we
learned as well in this time is kind of how to find that balance between living together and
working together as well, especially, as I said, in the last six, 12 months or so, while Matt's mum
wasn't very well, and whilst things were so crazy at work and we had a couple of other things going on in my family as well,
we just really kind of retreated inwards a little bit.
For me, yoga became even more of a safe place than it had been before.
It became a big part of my life for creating space.
But I think we also realised the importance of family, of each other,
had a kind of greater sense of that.
And as a result, also how precious that was and how
we needed to have more respect between our work and home life which had become so incredibly blurred
yeah I think one of the questions that people had asked on social media before we started this was
on living together and how do we find the right balance between living and working together and I think this was this was really the ultimate test because I really really needed
Ella just to be the loving caring wife that she is and I needed to be there and be a wife and be
focused on your mental well-being and not on a question about delivery of stock into a shop and
and realizing that there had to be a quite concrete line
between the two which hadn't been there before.
So as we get towards the end of this episode,
I just want to come on to one question
because now seems like the right time for it.
And it's a question we're going to ask everyone
that comes on the podcast
because I hope it's a little bit of inspiration
for you guys to take away.
And I know it's going to be inspiring for us
to hear that from people. But I want to know from you first Matt what's the one
practice you live by one practice I live by so I the one practice I think I live by is when I went
to school in America uh when I was 16 I went to yeah I went to a sports academy there I went to
school in the morning and play golf in the
afternoon I was having a really rough time my first term there and I could not get settled and
I was miserable I was missing home I was missing my friends I felt just a million miles away and I
was completely homesick and my teacher at my end of term review said to me that he said Matt you
need to internalize the solution and it was the best lesson
I have ever had and what he means by that is that if there's a problem it's up to you to fix it and
there's no point in making excuses or blaming others or thinking that there's any way around
any problem other than just to go fix it yourself what's your one practice every day there's so many um but give us
one okay i think um the main one for me is probably and honestly i've learned to most of all since i've
been with matt and also spent a lot of time with his family as well is the power of optimism um
and living your life with that attitude I definitely
have in the past been quite a glass half empty person and it's been really really actually
interesting to me to learn the power of flipping that upside down and it takes a lot of practice
to start with and when we were first together you would always say um you know what it is that you
live by and I would sometimes find that a tiny bit frustrating I'd say but I'm just having a bad day
I'm just having a bad day and you say okay but this happened in your day that's good this happened in
your day that's good we're together right now having dinner that's really good and realizing
that if you focus on all those things even the worst day can be a good day at moments and that's
been throughout the kind of ups and downs of the last
few years that's been a life-changing thing and I think for me one of the reasons why I've got
really interested in yoga and becoming a bit more of a hippie recently is that it's created that
space for me every day to come back to that way of thinking and I'm sure it'd be a different thing
for lots of people but for me that creates the space to have that more positive outlook every day.
And that has been life changing.
I'm happier than I've ever been as a result.
So at Delicious Yellow, we're pretty passionate that we want this to be something that we do for the next 50 years.
We have lots of different plans, whether it's advances in our app or lots of different new food products yeah we're working on
some really cool stuff for the app at the moment yeah so so ella why don't you go into a bit more
of the things that you think we might do over maybe the next two years and then maybe the next
10 years and then maybe the next 50 years to keep delicious yellow relevant well this week we have
our new book coming out which is pretty exciting the cookbook it's got all our recipes from the
last three years which have been chosen by our readers to make eating plant-based
food a little bit easier and it's got things like our fudgy brownies and that tight curry and our
lentil dal and bean chili and everything and so I'm really excited about that we've also
completely redone our look and our feel and that's all launching this week as well so it's a big week
this end we've got a big project going on with our app at the moment to make it much better for you guys
it's been a brilliant part of delicious yellow but there are some things we really wanted to do
so i hope that's going to be launching for everyone in january and then we're really working
on our food product business so that we can be everywhere so we can give people plant-based
options in every supermarket across the country. And we've got some pretty exciting innovation launching this autumn,
which we'll be able to tell you more about in the next couple of weeks.
So that's really the big focus now. And then just continuing to share recipes, share ideas,
hopefully give a little bit of inspiration every day. And in the next few days, I'm going to share
my first bits of yoga as well with you guys so you
can move a bit with us as well at home. One question that lots of our readers have had and
have asked and I couldn't finish this episode without asking you is how did you get into
healthy eating? I cheated I married deliciously Ellen I have no idea how to cook and I'd always
tried to eat the best I possibly could but
I vegetables that I cooked certainly weren't that exciting and the way I did it was by learning from
the master and being able to be at home and be cooked for and uh learn to experiment with Ella
as she creates all of these these amazing dishes that she does is a very honest taste tester he gives really good feedback sometimes my feedback is not so well received
as maybe being slightly too blunt but I try I try and make it as honest as I possibly can
there are moments before deadlines where I think why can't you just think it's perfect
but um but yeah I I had a massive I cheated massively thank you guys so much for listening to us today.
I hope it was insightful and interesting.
Next week, we're going to be talking to some experts
about the health and wellbeing space.
I know both of us find it can be confusing.
It can be difficult to decipher what's right for your body,
how to find the right balance.
So if you have any questions for that,
please, please do send them in.
You can just send them
directly to me ella at deliciouslyella.com and if you have any feedback on this episode we would
love to hear it so please do review it please do rate it and share any of that feedback with us
and otherwise i hope you can tune in for our next episode and definitely subscribe
there'll be a new episode coming out for you every Tuesday. Thanks so much, everyone.
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