Every Friday: An information-packed 15-minute summary of everything you missed in the world of digital marketing, e-commerce, and social media that week. Every Tuesday: A deep-dive episode into one specific digital marketing topic.
1265 episodes transcribedHere is your wrap-up of the last week in the digital marketing space..📰 Get our free daily newsletter🌍 Follow us on social media or contact us📈 Adv...
This week: How will the Trump import tax on almost everything affect the digital ad market? Reddit cozies up to Meta. Why your advertising to parents...
This week: Meta’s new ad placement you're going to hate. Global ad spend is on track to drop nearly $20 billion as economic pressures rise. How to...
This week: Ads are hijacking websites, Meta adds reviews to ads, a TikTok bidder with big plans to transform its U.S. operations, the best video lengt...
I chat with our Meta ads correspondent Andrew Foxwell to discuss how creative testing strategies have changed, the impact of AI on decision-making, an...
Our Google ads correspondent Jyll Saskin Gales joins Tod for a look at the latest developments on the Google Ads platform.📰 Get our free daily newsle...
This week: Why 5 is better than 25... Google's secretive new rating system... Snapchat's map algorithm is revealed... and the generation that&...
Earlier this month, a TikTok video of mine went viral — and it turned into a large-scale tourism marketing campaign. Steve Dotto chats with me about h...
This week: Why a blowout Super Bowl game is tanking ad recall… Meta and X are caught approving AI-generated ads referencing hate crimes… YouTube's...
This week: TikTok’s ad manager gets a big upgrade… Spotify’s ad biz is tanking despite a profitable year… Google’s throwing cash at you to try its ad...
This week, our Google Ads correspondent Jyll Saskin-Gales is here to discuss the introduction of negative keywords in Performance Max campaigns, the n...
This week: The hack to get your brand web traffic from Reddit... big changes to Google's Local Services Ads... Will YouTube's milestone this w...
Our Meta ads correspondent Andrew Foxwell joins Tod to discuss the big changes to Meta's Advantage+ campaigns, including the trustworthiness of Me...
This week — big changes to Meta's main ad product, Google's AI is causing traffic to some web sites to plummet, the simple URL hack that can b...
Tod chats with Jeremy Yang — co-author of a new paper that proposes a new metric for influencer marketing. His paper's "PE Score" measures...
This week — you can now rent the very top of YouTube by the hour… The cost to advertise on Meta’s platform is up 14%... Busting a common myth about pa...
Dr. Robert Smith joins Tod to discus his recent research on how enjoyment in the production process impacts buyers and sellers. The study reveals that...
This week — ads are finally coming to Threads... how TikTok's crazy week affected its advertisers... a whole bunch of Performance Max updates... a...
Diversity and inclusion (D&I) have become buzzwords in many industries, especially as consumers increasingly demand greater representation and fai...
This week — the hammer finally comes down on TikTok. What that means for ad prices ahead. Also: Why Google may be blocking third-party search tools. M...
