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Today in Digital Marketing
Every Friday: An information-packed 15-minute summary of everything you missed in the world of digital marketing, e-commerce, and social media that week. Every Tuesday: A deep-dive episode into one specific digital marketing topic.
1269 episodes transcribed
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Everything Everywhere All Ads at Once
Episode Date: May 9, 2025Here is your wrap-up of the last week in the digital marketing space..📰 Get our free daily newsletter🆘 Need help with your social media? Check us ou...
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May 2, 2025
Episode Date: May 2, 2025Here is your wrap-up of the last week in the digital marketing space..📰 Get our free daily newsletter🆘 Need help with your social media? Check us ou...
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Sharing Isn't Just Caring
Episode Date: April 25, 2025Here is your wrap-up of the last week in the digital marketing space.This week: Shares are the new likes, Meta admits engagement is slipping, Google b...
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The Influencers That Never Have a Scandal
Episode Date: April 11, 2025Here is your wrap-up of the last week in the digital marketing space..📰 Get our free daily newsletter🌍 Follow us on social media or contact us📈 Adv...
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Tariffs and Trouble
Episode Date: April 4, 2025This week: How will the Trump import tax on almost everything affect the digital ad market? Reddit cozies up to Meta. Why your advertising to parents...
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Spendemic Slowdown
Episode Date: March 28, 2025This week: Meta’s new ad placement you're going to hate. Global ad spend is on track to drop nearly $20 billion as economic pressures rise. How to...
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Wish Upon a Star
Episode Date: March 21, 2025This week: Ads are hijacking websites, Meta adds reviews to ads, a TikTok bidder with big plans to transform its U.S. operations, the best video lengt...
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This Month in Meta Ads
Episode Date: March 18, 2025I chat with our Meta ads correspondent Andrew Foxwell to discuss how creative testing strategies have changed, the impact of AI on decision-making, an...
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This Month in Google Ads
Episode Date: March 11, 2025Our Google ads correspondent Jyll Saskin Gales joins Tod for a look at the latest developments on the Google Ads platform.📰 Get our free daily newsle...
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Not Your Grandma's Influencer
Episode Date: March 7, 2025This week: Why 5 is better than 25... Google's secretive new rating system... Snapchat's map algorithm is revealed... and the generation that&...
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Behind the Scenes of an Accidental Viral Campaign
Episode Date: March 4, 2025Earlier this month, a TikTok video of mine went viral — and it turned into a large-scale tourism marketing campaign. Steve Dotto chats with me about h...
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Reels of Misfortune
Episode Date: February 28, 2025This week: Why a blowout Super Bowl game is tanking ad recall… Meta and X are caught approving AI-generated ads referencing hate crimes… YouTube's...
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Search Slump
Episode Date: February 21, 2025This week: TikTok’s ad manager gets a big upgrade… Spotify’s ad biz is tanking despite a profitable year… Google’s throwing cash at you to try its ad...
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Performance Max Goes Negative
Episode Date: February 18, 2025This week, our Google Ads correspondent Jyll Saskin-Gales is here to discuss the introduction of negative keywords in Performance Max campaigns, the n...
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Brake and Buy
Episode Date: February 14, 2025This week: The hack to get your brand web traffic from Reddit... big changes to Google's Local Services Ads... Will YouTube's milestone this w...
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Explained: Meta's Big Changes to Advantage+ Campaigns
Episode Date: February 11, 2025Our Meta ads correspondent Andrew Foxwell joins Tod to discuss the big changes to Meta's Advantage+ campaigns, including the trustworthiness of Me...
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Meta's AI Ad Offer You Can't Refuse (Literally)
Episode Date: February 7, 2025This week — big changes to Meta's main ad product, Google's AI is causing traffic to some web sites to plummet, the simple URL hack that can b...
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The New Metric That Can Predict Product Sales
Episode Date: February 4, 2025Tod chats with Jeremy Yang — co-author of a new paper that proposes a new metric for influencer marketing. His paper's "PE Score" measures...
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YouTube's Hour of Power
Episode Date: January 31, 2025This week — you can now rent the very top of YouTube by the hour… The cost to advertise on Meta’s platform is up 14%... Busting a common myth about pa...