Under the Influence with Terry O'Reilly - Orchestrating Elections: Political Campaign Songs

Episode Date: March 15, 2025

This week, we take a look at one of the tools of political marketing – the campaign song. Politicians have used songs going all the way back to at least the 1700s. Sometimes the songs are written expressly for the political party or candidate. Sometimes, politicians co-opt pop songs. And sometimes, pop artists have a major problem with that. Hosted on Acast. See acast.com/privacy for more information.

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Mom, that's a spicy meatball. What love doesn't conquer, Alka Seltzer will. What a relief. Music has been an instrument of war for centuries. The ability of music to stir soldiers' hearts, to steal them for battle, and to inspire brotherhood in the trenches is powerful. Martial music has existed in almost every country that has ever gone to war. In Scotland, the bagpipes not only stirred the soul, they were called war pipes in battles dating from the year 1366. Interestingly, the main goal of bagpipes was to inspire men and women in the midst of a battle,

when the soldiers had to be convinced not to give up, when the war was at its most difficult. Drums, of course, were and are a major battle instrument. Big timpani drums were used in the late 14th century in the Ottoman armies. It is said that timpani drums were so powerful they could change the morale of an army mid-battle and change the outcome of the conflict. Snare drums were used by many armies to take troops into battle, and sometimes snare drums were accompanied by a flute called a fife. With the rise of the modern army in the 16th century, fifers and drummers were used not just to rally the troops, but to give them signals on the battlefield,

and even to signal the time of day, when to rise, when to eat, and when to assemble. The trumpet was also a widely used martial instrument. Commanders often gave orders via certain trumpet sequences, and the piercing sound of a trumpet could be heard over the deafening sounds of warfare. The U.S. cavalry often used a bugle when charging into battle. Even horses came to recognize that bugle call. And speaking of horses, you may think this bugle call originated with horse races.

But actually, it is a military revelry call warning troops they must prepare to assemble for formation. And here's a piece of music you may recognize. You probably associate it with clowns in a circus. The title of the song is actually Entrance of the Gladiators. It was written in 1897 by Czech composer Julius Fuchik, who was stationed as the military bandmaster of the Astro-Hungarian Army. It is a battle song. There is another kind of battle song in the world of marketing, political Campaign Songs. Politicians have employed songs for centuries as both marketing and as a way to motivate their troops.

Sometimes those campaign songs are composed specifically for a political party or a candidate, sometimes politicians co-opt pop songs, and sometimes that turns into a three-ring circus. There is a long history of political campaign songs. From the dawn of time, music has always had a way of gathering people and giving large crowds a way to unify when the songs were sung together. That aspect of music was not lost on politicians. Even back in the 1700s, candidates knew that a good song could stick in people's minds. Campaign jingles were not only wrapped in emotion, they

also had a slight fight song feel to them. Even the first president of the United States, George Washington, elected in 1789, had a campaign song. Back in those days the songs were sung live at whistle stops and campaign rallies. The only thing better than a great campaign slogan was a slogan put to music, as President William Howard Taft proved in 1909. Through storm and sea to victory is William Howard Taft. Get on the raft with Taft boys, get in the winning boat. In the U.S., campaign jingles really took off in the era of radio and television. Franklin Delano

Roosevelt borrowed a Broadway hit for his campaign song promising that happy days are here again. Let us sing a song of cheer again, Happy days are here again. The interesting aspect about that particular song used by FDR at that particular time in the early 1930s was that prohibition had just been lifted. had, let's just say, a dual message for the voting public. Campaign jingles serve many purposes. Not only can they encapsulate a politician's slogans and message for the future, they can also solve problems. Back in 1962, a Democrat was running for the Senate against a three-time Republican incumbent. The Democrats last name was spelled B-A-Y-H.

People pronounced it as Bay but it was actually Bay. So a campaign jingle was created to teach people how to say Birch By's name correctly. Hey, look him over, he's my kind of guy. His first name is Birch, his last name is By. The jingle was played hundreds of times leading up to the election in 1962. In November remember him at the polls, his name you can't pass by. Indiana's own Birch Baye Birch Baye was indeed the guy and won the election.

In 1952, Dwight D. Eisenhower moved from the battlefields of Europe to the Oval Office and Madison Avenue was now being hired to apply its marketing skills to presidential campaigns. A jingle was created for Ike. Interestingly, the commercial was co- produced by Roy O. Disney, older brother of Walt Disney and CEO of the Disney company. The I like Ike ad was animated and produced by Disney animators. By 1952, 32% of the American public owned televisions, so this was the first presidential election where television played an important role. The music was written by none other than Irving Berlin.

Ike for president, Ike for president, Ike for president, Ike for president. You like Ike, I like Ike, everybody likes Ike. For president, hang out the banner and beat the drum, we'll take Ike to Washington. When Eisenhower was running for his second term, Irving Berlin wrote another jingle for Ike. Four more years, four more years, give us what we'd like, what we'd like is Ike. Four more years, four more years, give us what we'd like. What we'd like is Ike for four more years.

The next presidential election occurred in 1960. John F. Kennedy was running against Richard Milhouse Nixon. That election contained the first televised debate, and handsome Kennedy excelled at the new medium. Both candidates had jingles, but Kennedy actually had two different campaign songs. This was the first one that accompanied an animated TV commercial.

["Canada's Got Talent"] Kennedy, Kennedy, Kennedy, Kennedy, Kennedy, Kennedy, Kennedy for me. Kennedy, Kennedy, Kennedy, Kennedy, Kennedy, Kennedy, Kennedy, Kennedy, Kennedy, Kennedy, Kennedy, Kennedy, Kennedy, Kennedy, Kennedy, Kennedy, Kennedy, Kennedy, Kennedy, Kennedy, Kennedy, Kennedy, Kennedy, Kennedy, Kennedy, Kennedy, Kennedy, Kennedy, Kennedy, Kennedy, Kennedy, Kennedy, Kennedy, Kennedy, Kennedy, Kennedy, Kennedy, Kennedy, Kennedy, Kennedy, Kennedy, Kennedy, Kennedy, Kennedy, Kennedy, Kennedy, Kennedy, Kennedy, Kennedy, Kennedy, Kennedy, Kennedy, Kennedy, Kennedy, Kennedy, Kennedy, Kennedy, Kennedy, Kennedy, Kennedy, Kennedy, Kennedy, Kennedy, Kennedy, Kennedy, Kennedy, Kennedy, Kennedy, Kennedy, Kennedy, Kennedy, Kennedy, Kennedy, Kennedy, Kennedy, Kennedy, Kennedy, Kennedy, Kennedy, Kennedy, Kennedy, Kennedy, Kennedy, Kennedy, Kennedy, Kennedy, Kennedy, Kennedy, Kennedy, Kennedy, Kennedy, Kennedy, Kennedy, Kennedy, Kennedy, Kennedy, Kennedy, Kennedy, Kennedy, Kennedy, Kennedy, Kennedy, Kennedy, Kennedy, Kennedy, Kennedy, Kennedy, Kennedy, Kennedy, Kennedy, Kennedy, Kennedy, Kennedy, Kennedy, Kennedy, Kennedy, Kennedy, Kennedy, Kennedy, Kennedy, Kennedy, Kennedy, Kennedy, Kennedy, Kennedy, Kennedy, Kennedy, Kennedy, Kennedy, Kennedy, Kennedy, Kennedy, Kennedy, Kennedy, Kennedy, Kennedy, Kennedy, Kennedy, Kennedy, Kennedy, Kennedy, Kennedy, Kennedy, Kennedy, Kennedy, Kennedy, Kennedy, Kennedy, Kennedy, Kennedy, Kennedy, Kennedy, Kennedy, Kennedy, Kennedy, Kennedy, Kennedy, Kennedy, Kennedy, Kennedy, Kennedy, Kennedy, Kennedy, Kennedy, Kennedy, Kennedy, Kennedy, Kennedy, Kennedy, Kennedy, Kennedy, Kennedy, Kennedy, Kennedy, Kennedy, Kennedy, Kennedy, Kennedy, Kennedy, Kennedy, Kennedy, Kennedy, Kennedy, Kennedy, Kennedy, Kennedy, Kennedy, Kennedy, Kennedy, Kennedy, Kennedy, Kennedy, Kennedy, Kennedy, Kennedy, Kennedy, Kennedy, Kennedy, Kennedy, Kennedy, Kennedy, Kennedy, Kennedy, Kennedy, Kennedy, Kennedy, Kennedy, Kennedy, Kennedy, Kennedy, Kennedy, Kennedy, Kennedy, Kennedy, Kennedy, Kennedy, Kennedy, Kennedy, Kennedy, Kennedy, Kennedy, Kennedy, The jingle not only did what all jingles do, which is to make great use of repetition to see Kennedy's name in the minds of the public, it also played on Kennedy's greatest strength, his youth and optimism. He was the first president born in the 20th century and he represented a big generational change from the grandfatherly Eisenhower. But Kennedy also had friends in high places.

Frank Sinatra took his 1959 hit song, High Hopes, and retooled it for Kennedy's campaign. and retooled it for Kennedy's campaign. Jack is on the right track, cause he's got high hopes. He's got high hopes. The campaign jingle was released as a 45 single, but Sinatra was not credited. The only words on the label were high hopes and Jack Kennedy. He just keeps rolling along.

Puppa Kennedy. When we come back, Canadian political campaigns sing from a different songbook. I co-founded a production company in Toronto many years ago. When we needed to find a new person and needed to find that person fast, there was just no way to do it quickly.

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Matte Frame when you use the code INFLUENCE. That's AuraFrames.com, A-U-R-A-Frames.com. And don't forget to use the code INFLUENCE so they know we sent you. Terms and conditions apply. Canadian politicians don't have the same long history with campaign jingles. While every single presidential candidate going all the way back to George Washington had some kind of campaign song, the same can't be said for Canadian prime ministers.

But that doesn't mean music wasn't a big part of elections. Ed Broadbent stepped down as the leader of the NDP party in 1989. He had led the party since 1975, but he came out of retirement to run as an MP in the 2004 federal election. His party uploaded a video to the NDP website, and it kind of surprised everybody because 68-year-old Ed Broadbent was rapping. Guess who's back? He's back! Ha! Who's back? Ed is back!

Say what? I'm the one you all should know, once more popular than Trudeau. Thuddle thuddle. Voters deserve a kick in the can. Come out now, Martin, fight like a man. I'll melt the ice like a warm Chinook with social justice and a great left hook.

Say what? Broadbent's campaign office said the hits on their website went through the roof. It was downloaded as many times as the party's platform. The video had originally been made by an independent production company for the CBC show This Hour Has 22 Minutes, but it never made it to air because there was no presence from the other

parties in the episode, so airing the video would have constituted a lack of balance. So the NDP asked the production company if they could put it on their website. But Broadbent's conservative opponent in Ottawa, Mike Murphy, had a beef with the video. Murphy complained to the chief electoral officer that Broadbent had received a gift that exceeded the campaign contribution limit. As it turned out, Ed Broadbent had appeared in the video for free, so the production company gave it

to the NDP for no charge. Therefore, no money changed hands. Ed Broadbent easily won the seat. Ideally, campaign theme songs are longer than the average pop song, allowing the candidate to move through the room slowly, shaking hands and posing for pictures. They are played loud so TV cameras can pick up the song over the crowd noise, and the high volume can also drown out hecklers. Doug Ford, Premier of Ontario, had a campaign song for his first election that was used in

all his rallies and commercials. The theme was, For the People. For what's best, for our lives, for the people. Gotta fight for what's right, for the people. For the start of the federal election campaign in 2019, Conservative Party leader Andrew Scheer had a campaign theme song. It was written by Jim Valance, Brian Adams' co-writer, and it was the first time the Federal Conservative Party had ever commissioned a song. The lyrics were based on the Conservatives' campaign slogan,

It's time for you to get ahead. Justin Trudeau asked permission to use an existing tune to be his campaign song. It was titled One Hand Up by The Strumbellas. The main lyric says, we can hold one hand up for tomorrow, we can be the change that we want to see, just don't give up on me. The French version had a small translation problem. The lyric was to say, we raise one hand up. But the translation instead seemed to say, we remove one hand.

So it had to be re-recorded. NDP leader Jagmeet Singh chose a song written by Trinidadian singer Bungee Gar Garland, titled Differentology. And at rallies, Singh asked the crowd to jump up and down during the Ready for the Road chorus. Everybody now put your hands up so If you're ready for the road let your friend them know We're ready for the road The trend of politicians choosing pop songs all started with Ronald Reagan.

Reagan began the era of walk-on, walk-off songs during his re-election campaign in 1984. One of the songs he chose was Lee Greenwood's God Bless the USA. From that point on, politicians began borrowing all kinds of hit songs. Bernie Sanders has often borrowed a leaf from John Lennon for his campaign song, using power to the people. During Barack Obama's re-election campaign, his team often played sign, seal, delivered, I'm yours, immediately after Obama's speeches. While the chorus was suggesting an Obama victory was signed, sealed, and delivered, the opening line of the song, which was, like a fool, I went and stayed too long, seemed to send the opposite message. Prime Minister Stephen Harper's campaign theme was

We're Better Off with Harper. So Harper, who was known to tickle the ivories every now and then, chose Better Now by Collective Soul. Main lyric? Let the word out, I'm feeling better now. And nothing motivates party workers more than a good foot-stopping theme song. Music not only keeps crowds at an emotional pitch. Neurobiological evidence suggests that powerful music also releases a feel-good chemical that

enhances social bonding. Back in 2018, New Democratic leader Andrea Horvath chose Feeling Good by the Sheepdogs. Main lyric message? Yeah, I'm feeling good. Oh, like you know I should. Got the pressure beat just like you know I would. During the same election, liberal leader Kathleen Wynne chose Just Like Fire by Pink. The chorus said, Just like fire, burning up the way, no one can be just like me anyway. In the states, Bill Clinton famously used the Fleetwood Mac song Don't Stop to rally his voters. As with any election, the

subject is always the future and Fleetwood Mac's lyric, Don't Stop Thinking About Tomorrow, captured that promise. The late John McCain was an ABBA fan, who knew? And chose the song, Take a Chance on Me. take a chance on me. One of the more peculiar choices was when billionaire Ross Perot ran for president back in 1992. The businessman from Texas announced his candidacy on the Larry King Show and advertised his campaign via paid infomercials. His opponents had labeled him a crackpot, so Perot steered into the skid and unveiled his campaign theme song, Crazy, by Patsy Cline.

When it was apparent Perot would not win the election, he held a victory party and danced with his wife to Patsy Cline's song as Bill Clinton swept into office. When we come back, some politicians run into trouble when they co-opt certain pop songs. One Skin is the world's first skin longevity company. By focusing on the cellular aspects of aging, OneSkin helps keep your skin looking and acting younger for longer. Its proprietary OS1 peptide is proven to switch off the damaged cells that cause lines, wrinkles, and thin, crepey skin. OneSkin is free from chemicals and preservatives that make skin irritated.

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Gambling problem? Call 1-866-531-2600 or visit connectsontario.ca. Please play responsibly. While many politicians choose pop songs as campaign songs, there have been many amusing moments. Another song Ronald Reagan used while seeking re-election in 1984 was Bruce Springsteen's Born in the USA. At a cursory glance, the song seemed to be a celebration of being American. Clearly, no one in the Reagan camp had really listened to the lyrics, which were actually a criticism of

the way the country has treated its Vietnam vets. Springsteen asked Reagan to stop using the song. Many times, politicians are only interested in a section of a song, not the entire song, which can make their choices dicey. In the 1993 election, Jean Chrétien's Liberal Party chose a song by the band Animotion titled Obsession. While the song had a big synth beat to rock their campaign stops, the chorus lyrics said You're my obsession, who do you want me to be?

To make you sleep with me. Wisconsin Governor Scott Walker used a song from a band called the Dropkick Murphys. Not long after the band tweeted, please stop using our music in any way. We literally hate you. Here's an interesting alphabetical list. See if you can guess what they have in common. Abba, Adele, Aerosmith, Andrew Lloyd Webber, The Animals, Beyoncé, Bruce Springsteen, Celine Dion, Creedence Clearwater Revival, Earth Wind and Fire, Elton John, Foo Fighters, George Harrison's Estate, Guns N' Roses, Neil Young, Ozzy Osbourne, Phil Collins, and Queen.

All of these artists have told Donald Trump to stop playing their songs at his rallies. While political parties can buy the rights to play songs, artists can also prevent political parties from using their songs. By the way, there was one more band that had asked Trump to stop playing their music. That band was Spinal Tap. Music has a way to stir the hearts and minds of armies preparing to do battle. It has always been so because music tells you how to feel. Political elections are a kind of battle.

Candidates fight for votes, attack their opponents, and try to encompass their fighting slogans in songs. Songs have a unique ability to help you remember words or slogans. That's why Madison Avenue has employed jingles for decades. A slogan set to music is an earworm. And repeated exposure to a jingle in commercials embeds the theme in people's minds and hopefully follows them to the voting booth.

Music can set a tone on the campaign trail. Music can make people feel they are pursuing a worthy goal. And it can fire up crowds to cheer, wave signs and clap in unison. Music is part of the communal glue. And, as every politician knows, a powerful song sure does make for a great walk-on moment when you're under the influence. I'm Terry O'Reilly. We elect to record our episodes in the Terastream Mobile Recording Studio.

Producer, Debbie O'Reilly. Chief sound engineer, Jeff Devine. Our rousing under the influence theme by Casey Pick, Jeremiah Pick, and James Aitin. Tunes provided by APM Music. And let's be social. Follow me at Terry O Influence. This podcast is powered by Acast. I invite you to read next week's fun fact. Just go to apostrophepodcasts.ca and follow the prompts. It's easy. See you next week.

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