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Under the Influence with Terry O'Reilly
Under the Influence gives listeners a rare backstage pass into the hallways, boardrooms and recording studios of the ad industry.Join host and adman Terry O’Reilly for fascinating (and humorous) stories that connect the dots between pop culture, marketing and human nature. Hosted on Acast. See acast.com/privacy for more information.
413 episodes transcribed
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Business
How Jerry Goodis Made an Advertisement a Beautiful Thing
Episode Date: September 5, 2026Jerry Goodis was one of the most colourful characters in the history of Canadian advertising.He founded a legendary advertising agency and created som...
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Cars Are The Stars: Automobile Brands In Hollywood
Episode Date: August 22, 2026Another favourite from our archives...Almost every movie and television show needs cars, and auto companies are happy to supply them – because it help...
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Ham on Wry: All About Sandwich Board Advertising
Episode Date: August 15, 2026From the Under The Influence Archives, one of our favourites....Take a walk down any busy main street, and you’ll probably see one of the oldest forms...
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Pants are on Fire: When Customers Lie to Marketers
Episode Date: August 8, 2026From The Under The Influence Archives...Customers often lie to companies in surveys, polls and focus groups.Yet advertisers rely on that flawed and fa...
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Billionaire Tourism for the Super Wealthy
Episode Date: July 25, 2026An encore episode from the Under The Influence Archives. A very interesting favourite.Most tourism marketing aims at the largest audience possible.Th...
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When You're This Big, They Call You Mister
Episode Date: July 18, 2026From the Under The Influence Archives. One of our favourites.There are some time-honored honorifics in the world of marketing.“Honorifics” are titles...
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Seeing Is Believing: The Power of Demonstration Commercials - Part Two
Episode Date: July 11, 2026An encore episode of Under The Influence.... one of our favourites.Last week, we talked about the best historic demonstration commercials of all time....
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Seeing Is Believing: The Power of Demonstration Commercials
Episode Date: July 4, 2026An encore episode of Under The Influence.... one of our favourites.This week, I ask a dozen of the top creative directors in the advertising business...
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Ask Terry 2026
Episode Date: June 27, 2026This week, we open the show up to our listeners, and answer your very interesting questions.Ever wonder why gas station prices always include decimal...
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Creativity is the Most Powerful Business Tool: Canadian Marketing Awards 2026
Episode Date: June 20, 2026This week, we look at the level of advertising creativity north of the border.We’ll talk about a campaign that used real “sleep talking” to sell mattr...
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Flexi Discs
Episode Date: June 13, 2026This week, we look at a humble marketing tool.The Flexi Disc.These razor-thin, flexible vinyl records had poor sound quality, but they helped sell car...
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Joe Sedelmaier Tribute
Episode Date: June 6, 2026This week, we pay tribute to one of the greatest commercial directors in the ad business.You may not know the late Joe Sedelmaier by name, but you cer...
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Newsjacking
Episode Date: May 30, 2026This encore episode of Under The Influence is one of our favourites of 2026.Lately, companies have been hijacking breaking news stories to create ads....
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Bookmarks 2026
Episode Date: May 23, 2026This week, it’s our annual Bookmarks episode.We read a lot of books to research this show. And this episode is dedicated to the great stories tha...
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Terry Guests on "White Coat, Black Art" with Dr. Brian Goldman
Episode Date: May 19, 2026We're dropping an interview I recently did with Dr. Brian Goldman, host of White Coat, Black Art, an excellent CBC radio show and podcast into our fee...
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Debut Commercials - Part Two
Episode Date: May 16, 2026It’s part two of our episode that revisits the very first commercials ever produced for famous products.From the very first commercial for something c...
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Debut Commercials
Episode Date: May 9, 2026This week, we take a look at marketing firsts.Specifically, the very first commercials ever produced for famous products and companies.From...
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Monumental Advertisements: Branded Buildings
Episode Date: May 2, 2026This week, we talk about spectacular landmarks built by visionary entrepreneurs.These magnificent buildings stand in Toronto, New York and Chicago.The...
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Brand Envy (2026)
Episode Date: April 25, 2026This week, it’s our annual Brand Envy episode, where I tip my hat to great ideas that have lasted for years.We’ll talk about a very funny character wh...