We Need To Talk with Paul C. Brunson - Jo Frost: “I Was Bullied!” Her Breaking Point, and the Parenting Emergency

Episode Date: July 7, 2026

Jo Frost, the world-renowned parenting expert and Supernanny, returns to We Need To Talk to discuss the parenting crisis, teen takeovers, phone addiction, bullying, cyberbullying, corporal punishment ...and the emotional needs children are missing today. After her first conversation reached millions around the world, Jo reflects on the overwhelming response, the families who felt seen by her words, and why she believes parents and children are facing one of the most urgent crises of our time. Jo opens up about being bullied for three years at school, the moment she finally fought back, and why she still feels conflicted about what happened. She and Paul also discuss Big Tech, cry-it-out sleep training and the emotional hunger so many children are living with today. Raw, practical and deeply emotional, Jo Frost returns for the conversation parents have been asking for. Jo Frost, We Need To Talk (00:00) Intro (01:42) Jo Frost on the Impact of Her First We Need To Talk Interview (06:07) Jo Frost Reacts to Viewer Comments From Supernanny (12:19) Jo Frost Explains Teen Takeovers and Modern Parenting Challenges (24:20) How Smartphones Affect Children and Teenagers (38:29) ID Mobile Ad (41:04) Cyberbullying Statistics and the Impact on Children (44:11) Jo Frost Opens Up About Being Bullied at School (54:19) Shopify Ad (55:36) Jo Frost on Corporal Punishment and Child Discipline (01:07:18) Parenting Advice Online and the Rise of Misinformation (01:12:55) Jo Frost Debunks the Cry It Out Method for Babies (01:15:59) Jo Frost Reunites With the Browns From Supernanny (01:17:59) The Browns Send Jo Frost a Surprise Video Message (01:19:55) Audience Questions for Jo Frost (01:36:08) The Most Important Conversation Parents Can Have With Their Child (01:39:49) Paul’s Takeaways This episode includes discussion of mental health. If you’re struggling with these themes or your own mental health, remember you’re not alone. You can find help and resources at the links below: CALM: https://linkly.link/2dx8H    MIND:  https://linkly.link/2dx8b  Follow us here: https://www.instagram.com/needtotalk   https://www.tiktok.com/@weneedtotalkpod   Sign up to our newsletter https://linkly.link/2eXHX Follow Jo here: https://www.instagram.com/jofrost/ https://www.tiktok.com/@jofrost Sponsored by: iD Mobile: Ditch the texts and ‘Make it a Call’ — your voice is more powerful than you think. https://www.idmobile.co.uk/make-it-a-call?affiliate=marketing%7CYouTube_Display%7CMakeItACall_Brand&utm_source=YouTube&utm_medium=Display&utm_campaign=MakeItACall&utm_content=Brand  Shopify: www.shopify.co.uk/needtotalk Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript
Discussion (0)
Starting point is 00:00:00 I was bullied for three years, secondary school. I just remember one of the girls said something to me. I hit her. She went away. It all stopped. As professionals, we need to get to the route before it gets to that point. Millions of people watched you when we need to talk. I've been embraced. Oh, I feel so emotional.
Starting point is 00:00:23 Over the last several months, I have had the privilege of speaking to several bereaved families that lost their children. to social media and it's devastating. So what the hell is going on? Is the system letting down a lot of families? Absolutely. But the uncomfortable truth is that sometimes you do fire with fire. Can we talk about some practical advice?
Starting point is 00:00:48 You're putting food in their mouth, but emotionally you're starving them. And it's because of tech companies with billions of dollars because there's a lot of information out there and not enough wisdom, Paul. Okay, this is true. I would love to do quick fire. I want to look at
Starting point is 00:01:01 at corporal punishment, teen takeovers, and also the cry-it-out method. Well, we're going here today, Paul. All right, before we again, hit follow and tap the bell icon. It allows us to continue bringing you this show that we all love. We can go anywhere in the world right now. I'm in L.A., and we'll bring you the most phenomenal guess. And the only thing it cost you is to hit follow and tap the bell icon.
Starting point is 00:01:32 One of the things that I've seen with you coming on the podcast, and I'm going to talk about how big that was, how big of a moment that was. But I think one of the top reactions that I've seen is the hope that you have given so many people in a time that feels bleak and dark. and I think your work, I always knew your work was important, but now I understand it's necessary. That's different. It is, and like you said to me, when we spoke the other day,
Starting point is 00:02:21 and you said to me, oh, I realize there's no other, you said to me on the phone, I realize there's no other job for you, there's nothing else, this is it, this is it. Yes, and there are, Joe, there are millions of people who already knew it, but there are millions of people who watched you when we need to talk.
Starting point is 00:02:44 So I just want to start with this because your conversation here is one of our most viewed and downloaded conversations in all variations and formats. So millions of views in the full length, tens of millions of views in terms of the clips, tens of thousands of comments,
Starting point is 00:03:06 that we received. And I think it's important just to take a moment because that was just a few months ago. Yeah. We met here. Yeah, of course. It was only several months ago. It was just a few months.
Starting point is 00:03:22 So you were our conversation. It resonated in a way that we have not yet seen. And I just wanted to take a moment and ask you Why do you believe that's the case? Because I have many ideas, but why do you believe that's the case? Because I speak the truth. And I think people smell bullshit in five minutes because I think people realize that this is my work
Starting point is 00:03:54 and I don't hold back on what I believe is true professionally because I've been in people's living rooms. I've sat down with families. I've gone through their trial and tribulations. People have watched me for 20 years inside homes doing the nitty gritty work. You know, it's not cut and edited to look polished or to look wrapped up because life is not wrapped up. But if you think about predominantly from 2012, I was a bit of. then doing other shows in the UK
Starting point is 00:04:37 and a few in America. But there'd been a very sort of large gap where people were like, where is she? It'd been several years. Where is Joe? What's she doing? Right.
Starting point is 00:04:51 You know, is she gone? You know, she retired? I hadn't retired. I was still doing the work, but I do. But I think there's this sort of sense that if you're not immediately on television, rolling out, you know, every week consistently that maybe that you've gone and hadn't gone anywhere, I was still helping families,
Starting point is 00:05:11 you know, and still doing charitable work and doing the work that I do. Yes. But I'm not somebody that will rush and do something because everybody else does. You know, I'm not going to rush and buy the latest apple because everybody's, I don't follow the hood. I just don't follow the herd. Yeah. And that, I think, is the core reason why you were comprehensive.
Starting point is 00:05:35 conversation here resonated so much is because people can see that this is life work for you. People can see you live and breathe. I do. And people can also see that you are willing to speak truth to power. But one thing that I have to do is we have to celebrate you. Could we please, Joe, can we celebrate you? Okay. All right.
Starting point is 00:05:59 So what I want to do is I want to bring something out, right? we received tens of thousands of comments across the various posts from our conversation. So we have here, and Katie's going to bring this out, take a look at this, Joe. Oh, stop it. You'll make me cry. These are, thank you, Katie. Look at that. Thank you, Katie. This represents the comments, the volume of comments that came.
Starting point is 00:06:28 And not only did we get a heavy number of comments, but the sentiment, the sentiment is everything. So if I could, can I read some of these to you? Yes, please. So these are the actual comments. This person said, I grew up on super nanny, and the work she did gave me the ambition of being a child psychologist. I couldn't explain her impact at the time, but hearing her talk with such passion and authenticity. on this podcast tells me everything I needed to know. It's impossible not to love her.
Starting point is 00:07:05 And it continues. That's beautiful. And it continues, Joe. To inspire, you know, people to go into the profession because we need more social workers, more therapists, more counselors. Yes. We need so much more. So that's good news.
Starting point is 00:07:22 Look at that. This person says, wow, if this interview didn't convince me, the comments sure did. I had no idea she had such a great impact on so many people's lives. But she did amazing things. Never thought television, let alone
Starting point is 00:07:41 reality TV could amount to so much actual good. It's still going, Jeff. We're still going. Let's do two more. If we thought we needed her then, Oh Lord, we need Joe now. Double heart emoji. Yeah. And let's just do one last one.
Starting point is 00:08:04 All right. Thank you, Joe. I started watching you back in 2004 when I only had one baby. I was glued on every episode and I bought some of your books as well. You helped me become an effective parent on the same parenting page as my partner. five kids later all of them knew and watched super nanny they all learned how to stay in time out the hardest for me was waiting by their door as they learned to fall asleep yes I learned so much from you I want to thank you so much for doing the show and helping a family in Arizona you are a blessing that's beautiful that's really lovely look at all these It's beautiful.
Starting point is 00:08:53 And, you know, the comments go on and on and on and on and on. But I think... That's why I do the work, Paul. Because, you know what? That's the power of using television in a way that it becomes that vessel. You know, that you have the experience to give back. And then these shows get to help. They go out worldwide.
Starting point is 00:09:19 And then they help families. You know, and there are moments. you're, you know, traveling 48 weeks a year, you know, a couple of weeks here and a couple of weeks there. And that's quite a grueling schedule, 48 weeks on the road. Yeah. You know, and then randomly somebody would just knock on the trailer or you'd get a message would be delivered, you know,
Starting point is 00:09:42 from down the road from where you were or just something right just at the time when you just felt really exhausted and it was just that little sparkle of, I remember, remember why you're doing what you're doing. Yes. Here it is, you know, there's the little reminder there. Not that I never forget, but I'm human too. Exactly.
Starting point is 00:10:03 You know, you need the reminder. And I think that was what was so refreshing to me to see those comments. They were beautiful. I read some of them and then they went on for so long. I was like, all right, I'm going to need some time. You know, like I read and I thought, oh, this would be the end. And it wasn't there. There was huge and I want the opportunity just to say, because obviously I know people are going to be watching, just to thank you for everyone.
Starting point is 00:10:27 I've been, I've been embraced. I feel so emotional. I've been embraced for 20 years doing the work that I do publicly. And it really matters to me, children and families. And what I receive from people, the love that I receive, It's just so beautiful. You know, Joe, I mean, there's so many thoughts that I have, but just to reflect on how the world embraces you is I find that also to be somewhat unique
Starting point is 00:11:20 because, you know, I go back and forth between the U.S. and the U.K. and travel to different countries. And it's rare to see someone embraced in so many different places. But I ultimately think that when it comes to children, the disproportionate amount of us love and adore children. Yes. But we're looking, we're all looking for instruction. You know, I've, you know, my boys are basically teenagers.
Starting point is 00:11:48 I have a 15-year-old and 12-year-old. I'm looking for instruction. We're all looking for aspiration and guidance and inspiration. And you provide that. And I think that is why your work is so important. And the last time that you were here, we talked about your career, but we talked a lot about children, young children. Yes.
Starting point is 00:12:10 But a place that I would love for us to ensure that we're addressing are teenagers. Yeah, absolutely. And I saw a video that you did on teen takeovers. Yeah. And this is me, you know, admitting something that, you know, is not good is that was the first time that I had heard of that phrase, teen takeover. I wasn't familiar with the phrase And I want to read some statistics That I know that you're well, well aware of
Starting point is 00:12:41 Poor, it resonated That clip resonated That clip did So in May 2026 in Oklahoma A Sunday Fun day Promoted on social media led to a shootout between rival gangs It left one person dead, 20 injured
Starting point is 00:12:57 That's CNN In May 26 in New York Over 400 teenagers invaded a park in a multi-day takeover, having several physical fights that was at a car park. In the UK, this is recent, we know that this is April 2026, over 100 officers were called to Clapham High Street.
Starting point is 00:13:19 Teens in the U.S. have responded in favor of teen takeovers, saying that they have few places to gather and see friends that are free and offline. So first is, what is a teen takeover? And from watching your video talking about it, why do you believe it's so dangerous? Well, let's just go back to that last thing you said, which was they feel that they have nowhere to go and that there's nowhere for them to gather and to and to meet up with other young peers. to be active, right? Yes, that's true.
Starting point is 00:14:05 I absolutely validate that. That is true. I've watched for 20 years in both countries, those centres, those youth centres, be shut down. Closed, shut down. But then we look at social media and we look at the sensation and the hype that it creates
Starting point is 00:14:29 yeah because there is repetitive loops of well there's repetitive loops i believe of behavior that entices it feels novel it's exciting right to then gather all these teens into a place where they just erupt and then cause trouble and then you have the you know the ones that want to come along the you know the fomos right and the crowd who, you know, what's going on and they're filming everything. Yeah. But still, what does that have to do with having a moral compass? What does that have to do with having a moral compass and raising your children to understand about respecting themselves, respecting other people, respecting property, right? So it's not, we live in a world in social media where I think People want to polarise everything or just blame it on one particular thing.
Starting point is 00:15:34 And it's not, there's nuance. And on Instagram, there's no room for nuance, right? Everything you can watch feels very in a space where it's polarized to create controversial conversation, right? But there's no conversation that talks about the nuance of what our teenagers need. And so do we need to look at social media and it's influence, it's bad influence, Absolutely. I mean, some of these that you mention, they look like video games.
Starting point is 00:16:06 Right. Like the kids have taken the virtual world now into the real world and in mass hysteria now as showing up and excited by it. And I just feel like at the time when I made the Instagram post, I was seeing so much of this that I was like, yes, we do need to get a grip on social. media and what we're what we're allowing but at the end of the day also what are parents doing with respects to how they're raising their own children your boys ain't out there your boys ain't galivanting out there because you're a parent with standards you're you and jill are parents with
Starting point is 00:16:46 standards with values you understand that your two boys could actually get themselves into life-threatening situation so you protect your family so what the hell is going on? You know, what the hell is going on that teenagers, not young adults, teenagers, and now out on the streets loose, now gathering in herd mentality, mob mentality, right? And now jumping on cars, smashing, looting shops. Like, you can't just blame it on the fact that there's nowhere for them to go, because you should be raising your children with a moral compass as well, to understand. Like, not every child is born with a silver spoon in their mouth.
Starting point is 00:17:34 You know, there are children born on cancer estates. And you know what? Then, you know, they are kids that are also raised with a moral compass. They know right from wrong. So, you know, the clip really was about saying to parents like, you know, get a grip on your teenagers. Like, for a start, if they're showing all of this and they're being rewarded because they're filming it,
Starting point is 00:17:59 why do they even have phones in the first place? Like clamp down. So again, when you're dealing with crisis situations, you can't just go in with normal parenting. You can't. You have to be able to step back and go, right, what's happening with all these teens? Now, how am I going to protect my teenager?
Starting point is 00:18:18 Like, I want to tell people right now, you need to be sitting down and talking to your teenager and you need to be having a curfew with your teenager. And right now, you need to be saying, this is where the phones are going right now. Like, no, you know, and where are you going and who are you going with? And actually, I want to back that up and find out as well. Because right now, I'm not having you a part of that.
Starting point is 00:18:40 Now, if every parent was on the same page and they all did that, we'd see something different. Would it change the fact that we still need to have centers and youth centers and sort of, you know, apprenticeships for kids to start getting, involved in something that they really love and hobbies. No, I mean, we still need the money for that, right? Right. You know, because it's not always easy as well for families to do outside extra
Starting point is 00:19:10 curriculum stuff either. That cost a lot of money. But can we look at that being cheaper so that kids do have something to do? But this is about standards and values in how you're raising your children. You know, I'm not going to have, you know, someone just blame it on, you know, social economics. Well, you know, they were brought up, you know, they were brought up, you know, in this area. So what do we expect? They were brought up in this area. No, there's a lot of families that were brought up poor, you know, we're living in subsidised housing and they still had moral
Starting point is 00:19:40 compass. They still understood their values and their standards, you know. So again, for me, it was, if we're in a situation where our teens are taken over and they're behaving this way, then who are the parents? Who are the parents? And how is this okay? And how is this okay? And I do stand by the fact that I do believe that parents should be part of that rap as well. If your kids are going to get in trouble and they are going to vandalize property and start stealing stuff, then as a parent, you should forfeit that too. Wow. Like mind your teens.
Starting point is 00:20:13 Mind your children. So you're suggesting, this is interesting. You're suggesting that so if a child is vandalizing and then is... Pay the fine. Pay the fine. The parents should be responsible. Yeah. For that.
Starting point is 00:20:27 Yeah, absolutely. What about if the penalty, let's say that, unfortunately, let's say it's not vandalism, let's say that it is they've stolen a car, a child, teenager, stolen the car. The penalty is a prison sentence. Do you think the parent is equally responsible, should serve time for that? Well, I think you have to look at the, I think you have to look at the nuance in those circumstances. Like, I don't want to black and white everything because I know from the, the work that I do, again, early intervention would really help a lot of families.
Starting point is 00:21:01 Okay. And again, that's funding, training, you know, programs, right, out there for families. Yes. So you've got to look at both ends, right? You just, you can't, I've been saying this for years. You cannot strip a society of what once was available and strip them bare and then expect them to stand up and be okay. I've watched families have just very subtly, had things removed, taken away.
Starting point is 00:21:35 You know, Home Starts, which are fantastic organisations for families with young children. Like, they were taken away in the hundreds and now they're coming back. But it starts, you know, it does start at home. It does start at home. And I feel like, I don't think you can have like a blanket rule. because you do have to look at a family. But I feel that for many families, the first time that externally we get to see what's happening
Starting point is 00:22:06 is if we have health visitors and social workers. And then that first point is normally the teacher. You know, the teacher is able to say, hey, we've recognised this behaviour in the school. You know, we're a little bit concerned about that. We're troubled by that behaviour. we want to be able to bring in a specialist that can intervene between school and home and give them the support that they need.
Starting point is 00:22:33 We need that everywhere. Every family needs that because we're in challenging times. And some families don't know. They don't have the education. They don't know. They weren't raised that way. Some of those families come from deep trauma, you know, complex trauma, come from addiction. You know, they weren't given that upbringing themselves, so they know no different.
Starting point is 00:22:58 Imagine having two very influential educators to be able to help them. So is the system letting down a lot of families? Absolutely. But how do we change that? It's got to be grassroots. Yes, yes. It's got to be grassroots. You know, punishment alone is no good.
Starting point is 00:23:22 you know, consequence, punishment, whatever the word you want to use, yeah, I believe does not work on its own. You have to have the yin yang, you know, in the same way that you see me help families. You might be correcting behavior, but if you're not connecting with the child, then how are you really shaping your relationship with the child to eventually eliminate less and less of that correction? because you have more and more connection. So when we look at teenagers right now,
Starting point is 00:23:55 is this the impact of not enough connection? Because the connection they're getting is on social media. And that social media that they're looping in and repetitively seeing, that's dangerous, that's harmful. And you know how strong I stand with that raise the age to 16. Can we talk about that? Yeah. Because this is what I find.
Starting point is 00:24:21 The addiction to it is what I find to be so interesting. And also how social media, but phones are used as almost, you know how we call it? It's a what, pacifier in the US. Yes, dummy. Passifier, yes. Yeah, that's true. So we were at my niece's graduation. And so she's graduating, right?
Starting point is 00:24:44 We're in this massive auditorium. So in front of us is a family. Right. Yeah. Now, while their loved one is getting ready to graduate, it's a family, right? I see clearly the mother, father, and two children. One child looks to be about, you know, 12, 13. Yeah.
Starting point is 00:25:01 Another child looks to be about five. Joe, they were all on their devices. I'm not surprised. And they were all playing like some mindless game. All of them, the mother, the father, the two children. And I pointed it out to, I was sitting next to Kingston. and Liam, and I pointed it out to them, and I said, this is fascinating. And to me, it was, I felt like perhaps they were addicted.
Starting point is 00:25:29 It was a bit of a pacifier slash dummy. They were, the children were modeling what the parents were doing. It was mind-blowing, but at the same time, not shocking. Yes. So. Because we all can't believe. We're like, how are we not raising our children to fundamentally be, present and in the room with the experience of these wonderful things that happen in life.
Starting point is 00:25:59 And instead they want to film it or they're watching something else rather than enjoying being physically present in the moment of a graduation or a wedding or together talking about what they've just sightseed because they're, you know, they're on holiday. somewhere, right? Or in the presence of friends together. You know, there's, it's one thing to talk to your friend, even on FaceTime, right? Even if you're, you know, like teenagers will say to me, oh, you know, I can connect with my friends on the video games and stuff and then we do a FaceTime. But there's nothing better than being in front of someone, right? And laughing together, like the energy, you know, hanging out together, you know, listening to maybe a set of music, you know,
Starting point is 00:26:49 everyone's vibing you're all together. Like that is golden. Are we losing that? Are we losing the value of that? Like the true value of that. I believe we are. If we do not value it as parents, then we're not going to be teaching our children
Starting point is 00:27:09 how to even recognise it and respect that. So it's mind-blowing to everyone because we are sitting there saying, how have they allowed this? How have parents allowed in a moment like this? How have they allowed them? Because what you're basically saying is, oh, you know where you are?
Starting point is 00:27:27 Yeah, well, you don't have to value it. You don't have to respect where you are. You can just, you know, bypass it and just look here on the screen. Imagine if I just, imagine if you were talking to me and I went, yeah, no, I get what you're saying, Paul. Yeah, no, I get what you're saying. Uh-huh.
Starting point is 00:27:46 For real, yeah, yeah. No, definitely. Yeah, it's horrible. Yeah, no connection. And also that word that you just use, so much value. To me, it suggests how little value you have, you would then have in our interaction. Exactly. And, you know, mothers will say to me, oh, you know, my child, you know, doesn't really make, you know, many friends.
Starting point is 00:28:12 And I'm like, but you had three of them round for lunch and they were all on their phones. Was there no phone put away? All right, guys, hey, like, sit in there. Sit them there. Oh, but they'll be bored. Not for long. Three teenagers are not bored for long in a room. They're going to be talking about something.
Starting point is 00:28:30 They're going to be playing something. They're going to be doing something. They're going to be playing some music. They're going to be talking about something. Yeah. Right. So again, why are we doing this? Why are we doing this as parents?
Starting point is 00:28:41 Why are we just handing over the phones to them? You know, that's the question I want to ask. parents so that they can be truthfully honest with themselves. And most of them will turn around and say to me, well, you know, they'll start complaining. Or they'll, you know, they'll have a kind of pissy fit. You know, and I just, I don't want trouble. I don't, I just, I don't have the energy.
Starting point is 00:29:09 I don't have the energy. You're missing the point. You're missing the point. Put your phones down. That has become now the pacifier of I need a break. Take a walk. Take a walk. Pick up a book.
Starting point is 00:29:24 Like, why are you constantly on here? Because that is addiction. That is addiction. Like, for myself, I can literally look at my phone. I might answer a text and put it down and not pick it up for a couple of hours. And then I realized there was a text back up from that person. They must have thought, what happened here? Right.
Starting point is 00:29:45 Why do you respond? Right away. Why don't you respond straight away? Yeah. Because I refuse to be attached to my phone that I become a slave to it, you know? Now that's not to say that if something's going on and I need to be present and need to be receiving in that moment and I know that I'm not, but I refuse to do that. And I think as families, we have to understand what rules will we put in for our family?
Starting point is 00:30:13 You know, the statistics support everything. that you're saying here. So in the UK, 2019, 79% of children age 11 plus in the UK had their own smartphone. That blows my mind. And that's 2019, so you know it's higher now. Also in the UK, 20% of 10 to 15 year olds
Starting point is 00:30:34 have experienced some form of cyberbullying, which we'll get to. But let's see, because that's a major issue. But in England, the government has said, it will introduce a legal ban on smartphones in schools. While most schools already encouraged pupils not to use their phones during the school day, this would be an outright legal ban. Now, I know you have an opinion on this.
Starting point is 00:31:02 I do. About time. About time. What do you think those kids are doing in the classrooms? The same thing. We have educators who are passionate about the subjects they teach, and they are constantly having to fight the attention of a smartphone because those kids now are wanting to get out their phones, texting, you know, parents, parents calling in, you know, and interrupting. And what happens to recess?
Starting point is 00:31:35 Like, what are people doing then now? Are they mingling? Are they socialising? And we're wondering why teenagers feel anxiety because they can't say hello to somebody and hold a conversation because they feel awkward. Like, that's the beautiful breeding ground, right? That we hope for a lot of people.
Starting point is 00:31:54 We'll talk about later how it wasn't for me so much, right? But we hope, yeah, that that is a space where, you know, you as a teenager, you know, get to meet friends and discuss different interests or, you know, just talk about something maybe outside school. But it's the learning ground. of, you know, the modelling of kinship, friendship, right? Yes.
Starting point is 00:32:20 And how who's different and who's alike and just the, I think, the raw sort of experiment of just kind of throwing yourself in there as teens. I don't think there's a right or a wrong to be honest with you. You know, because, oh, you need to do this with, no, teens just get together, you know, and there are some that are more shy than others, you know. But it's a moment, I think, of being able to provide the opportunity. for teens to come together and to be able to spark up conversation. So your suggestion then to parents is to what,
Starting point is 00:32:55 is it to take away the phone or is it to modify the use of the phone? In schools, in schools, I think it's a great idea. They've said, look, we're going to ban the phones in schools because we want our children present. And we want them present to learn. They are here to learn and to make friends and to enjoy the experience, right, of being at schools. And may I remind parents that there are thousands of women, thousands of young girls who don't have the privilege in the world of having an education? And there are millions of children that do not have that privilege of being taught every day.
Starting point is 00:33:42 It is a privilege that we have that in the UK and the US. We don't want interruptions, right? We don't want interruptions at all. So I think that that decision was well needed, and I'm really pleased that that's going to go in. Okay. However, big tech are making big money because they have platforms that are exposing our children
Starting point is 00:34:11 to challenges and to content that's harmful and dangerous, period. You know, and for me, that cannot be. That cannot be. You know, over the last several months, I have had the privilege of speaking to several bereaved families that lost their children, yeah, to social media. And it's devastating. And their children ain't coming back.
Starting point is 00:34:46 You and other families get to have the summer of 2026. They're not going to have it. They've got photos. They've got videos. They've got memories. That's what they have. They've robbed of everything, Paul. Can I ask Joe, what happened with these children?
Starting point is 00:35:09 Cyberbullying. Challenges, you know, on TikTok. Oh, I see challenges where you succumbed to. Okay, yes. Yeah. You're right. Very popular. Very, very, very popular.
Starting point is 00:35:21 The challenges. Yeah. Yeah. And many other different things as well. Okay. You know, many other different things. Suicide. It's dev, it's, poor, it's devastating.
Starting point is 00:35:35 It's really devastating what it's doing for our teenagers. So raise the age. is the least that the government can do to give our children a childhood and to protect our children. Like, we already know the content that's out there and the misogyny that's out there, you know, that influencing our young boys and the pornography that our young boys are watching because it pops up, right? And then the influence of body dysmorphia for our young boys and for our girls as well.
Starting point is 00:36:16 Like there's too much harm on social media. And if we can, like, I tell you what the argument's been. People have said to me, but Joe, they'll find their way around it. You know, Australia's done it, but they'll find their way around it. You can find your way around most of having a cigarette or, you know. an alcohol, anything, you can find your way around it. That's not the point. You know, parents need to take responsibility.
Starting point is 00:36:47 They do need to understand, right, what their children are watching, what the parental guidelines are. They do need to have an ongoing conversation with their children about what they're being exposed to, right? And to be able to have open dialogue that we hope that those children will say, hey,
Starting point is 00:37:08 hey, mom, hey dad, like this come up on my screen and I want to share that with you. Yes. But this is beyond what families can do. This is beyond. This is tech companies with billions of dollars, yeah, that have our kids, again, doom scrolling,
Starting point is 00:37:26 that the constant loop of putting our children in front of material that should be protecting the innocence of their childhood. In China, The material that their children are watching is all aspirational. Not in the UK or in the USA. It's all aspirational stuff. You know, to build them up, to empower them.
Starting point is 00:37:53 Not in the US and the UK. Make that make sense. Yeah, on this is, I remember seeing a report on this. So is that the case? Is that the algorithms are serving up inspirational content? In China? In China. Yeah.
Starting point is 00:38:08 Okay. In China, the children are watching something completely different. That's all censored. Those platforms are not existing. But in the UK and the USA, look at the stuff our children. Yeah. Are exposed to. You know, it's just, it's a no-no.
Starting point is 00:38:27 It's a massive no-no. Hello, my name is Daniel, and I have taken this lovely seat, bequeathed by Paul, to tell my wife, Lydia, love of my life, fire in my veins, to call me. Welcome to ID Mobile. Please need your message after the tone. I don't care if it's you at home asking me where the remote is. I don't care whether you're on your way back from work
Starting point is 00:38:53 and you're literally calling to tell me that. I just prefer a call. It lets me know that you love me. Listen, Paul himself, relationship guru. They call him Ugué of relationships. He just said that phone calls will be. boost, all the chemicals we need for extra loving, okay? If you remember, basically our whole relationship was built on phone calls.
Starting point is 00:39:18 We started dating when you went to uni, and so we long distance for three years. We probably fell asleep on the phone together four nights out of a week, which was incredible and really formed our relationship. So I'm just trying to bring a little bit of that love and spontaneity back. Let me paint you a picture of the kind of course. that I'm hoping that I get. Hey, boo. How are you? Just a quick one. Do we have cheese?
Starting point is 00:39:46 We've got cheese? Great. Thank you. I'll be home in two minutes. Even that. Oh, that would get me. It would just be nice. That would just be amazing. And it's 10 seconds. What do you think? Tell me if I'm wrong.
Starting point is 00:40:01 But you were not necessarily saying that there are words that you want to hear, but it's how you want to hear them. 100%. You know what's so interesting, though, is I think you're married to me. Because I'm, I'm, right? I'm like, Jill, where's the remote? Yeah.
Starting point is 00:40:22 You know, yeah, I'm super, super, super texter. And, you know, all the research supports what you're saying. Hmm. You know, I'm just, I have a thick head. And so I was like, Lydia does too. So Lydia, she should just call you. I'd love that. And, you know, you've inspired me.
Starting point is 00:40:40 I'm going to call Jill at least once today. Oh, listen, we'll shake on that. I'm going to call her. Yeah, I'm going to call. You know what? I should call it right now. And of course, we're in partnership with ID Mobile and Mental Health UK. We want you to ditch the text and make it a call.
Starting point is 00:40:57 You could see how the phones then lead to bullying. You know, and this is going back to this. Ongoing bullying. Ongoing. The constant, the constant, emotional abuse, yeah, the constant emotional, you know, abuse, the verbal abuse. Like for a child that's heavy, that's really, really heavy. I have personal experience with that.
Starting point is 00:41:27 Yeah. You know? Can we talk about this? Because the connection between the phone, cyber bullying, and then the mental health of our children is a connection that I don't think many people spend enough time understanding. So when you just look at the percentages, 20% of 10 to 15 year olds in England and Wales have experienced some form of cyberbullying. That's not just bullying.
Starting point is 00:41:51 That's cyberbullying. But then when you specifically look at bullying, these are the stats that are just incredibly sad. 40% of young people were bullied in the last 12 months. That's in the UK. So nearly half in the last 12 months. 21% of children in the UK who had experienced bullying daily had skipped school at least once in the 12 months. In the U.S., one in four students will be bullied, one in three will be cyber-bullied.
Starting point is 00:42:22 And this is the statistic that I think everyone needs to sit with, is in the U.S., 160,000 students will miss school every day. So 160,000 students miss school every day due to the fear of being bullied. Now that you're not surprised at all about. That number that number is grave for me.
Starting point is 00:42:52 I mean that number is huge. That's nearly two times Wembley Arena field. Yes. Wembley Stadium field. Yes. Yeah, nearly two times.
Starting point is 00:43:05 For the fear, I have so many thoughts on that because again, on a social media, on a social media level, right, if we're talking about social media, we are seeing this increase and yet again, tech are doing nothing about that. And those people need to be held responsible.
Starting point is 00:43:34 And they're not, right? So it's continuing. And so at what point are we really held responsible? helping anyone, the parent, the child who's the victim from the bullying, the teachers who feel they have their hands tied. And from my perspective, as someone who goes in and does this intervention work, it starts back at home again. Because I see two children. And when two children, yeah, are in pain, one's the victim, one's the perpetrator. This one here, Yeah, it's going to be bullying this one over here, right?
Starting point is 00:44:15 But this one here is also in pain. So we have two children, one who's receiving the projection of pain that that bully is in. And we have to look at both. We have to protect the child who is being victimized by this bullying. But the root cause is to understand why is that child showing up the way they are? Why are they continuously going into school and bullying that? child. Why are we not intervening? Now they can continue via the phones and then spread malicious word. We've now got AI deep fakes. You know you see you see what happened
Starting point is 00:44:57 with the with the school that was blackmailed because they took some pictures online. You know the school put up pictures of the kids and they deep faked all the children and then was going to blackmail the school. If you don't give us money, we're put out all of these, you know, these images. Correct. Yeah. Joe, do you have experience with bullying? I have. Yes, absolutely. Yeah.
Starting point is 00:45:22 Three years, secondary school. For three years, I was bullied. You know, I'm a social butterfly, really. You know, I love to talk and meet people and, you know, just get to meet people and, you know, just talk, right, and enjoy. I've always been that way. And then I'm like, okay, I'm out. I'm exhausted. I need to go home and rest now, right? But I've always been that person. You know, I've always, you know, even my parents would say to me, you always made friends.
Starting point is 00:45:51 Wherever you were, you know, you'd talk to people and you'd just make, you know, you'd make friends, right? In secondary school for me, it was very hard because I started and then I was verbally bullied by three girls. And that went on for three years. Three years? Three years. And it was, it was, it was, it's definitely, I definitely have an emotional scar from it. Absolutely, because I can pull it up like it was, you know, yesterday. It was a very hard time at school because I enjoyed school and I enjoyed what I was learning at school.
Starting point is 00:46:35 But when I wasn't in the classroom, the behaviour would happen. And even though, you know, the teachers were aware, they would contain it in the classroom. But then what was happening when it was breaks or lunchtime, there wasn't that sort of supervision. There wasn't. I was kind of just out there on my sort of own as such. And then those three girls threatened the whole class.
Starting point is 00:47:05 Interesting. That if anyone spoke to me, that they'd get it. that they'd get it, right? So they were all like, oh, you know. And actually, one girl, the behavior was so bad for these three girls that they were then not in the school. So they were then sent to a sort of school for behavior, like I guess a center.
Starting point is 00:47:34 A center. Right? We would now know that as a center for children that may be having difficulties. 40s, right? So perhaps others would have got involved. But during that three years, I mean, that's a long time. A long time. Yeah. Did you dread going to school during that time? I, you know, my parents, my parents were very supportive.
Starting point is 00:47:56 My parents were, you know, emotionally. I have parents that emotionally in my teen years. It didn't matter like what choice I'd made if I had made, If I had hit Shit Street, call us. Cool. It didn't matter if it was two in the morning, three, whatever it was, call. We'll come pick you up, call.
Starting point is 00:48:19 You know, that was sound. But I had that dread on a Sunday. That Sunday doom. Yes, yes. It was doom. You know, it was real dread and real doom that I was going back to school on Monday. My parents would go up the school
Starting point is 00:48:35 and they would talk to, you know, they'd talk to the teachers. You know, what are you doing about? this behavior and they, you know, they weren't letting go of that, right? My dad, my dad at a different standpoint. My dad was like, if they touch you, then you might have to handle it. Like, if they, if they, if they punch you and you're defending yourself, then you do what you need to do. Like, My dad was like, no. Like, you defend yourself.
Starting point is 00:49:10 Right? What was your mother's take on it? And my mom, no, I think my mom's take would have been the same. Yeah, I think when I think about it, like my mom never said that. You know, my dad's from Brixton. My dad's from South London. You know, he's brought up old school. Like, if someone comes and, you know, they hit you, you defend yourself, right?
Starting point is 00:49:29 But as a child, I was very empathetic and very sensitive. And so even when these girls were being like rude to me and verbally, you know, saying things to me, you know, I'd be like hurt that they said that. But then I'd be like, I was really sad that they're like that. Like I'd feel empathy for them, you know, which nice, but it meant that that behavior was continuing. Sure. Right? So then did things ever get physical? Yeah, they did.
Starting point is 00:50:10 I remember going into school one day. There would always be these threats, you know, like we're going to be you up after school and we're going to do this after school, you know. And I remember thinking, oh, I just, I don't want to get into any of that. Yeah. But I just remember one time one of the girls in the changing room said something to me. I fucking hit her. I hit her.
Starting point is 00:50:35 I didn't even realize I did it. But she went away. It all stopped. Mm-hmm. So I sit as a professional educator, very conflicted because what we want as professionals is to get to the root of all of this before it gets to that point.
Starting point is 00:51:08 And I think at that moment, it was so intense with what was happening, I must have gone into some kind of like fight or fight or flight. Yes. Because I don't even realise I did it until I looked at the girl's face and her lip was bleeding. I do sit conflicted because I do feel that if we had the intervention,
Starting point is 00:51:29 if we had people like myself that were in homes, we could early intervene with the hurt that those young girls must have been feeling, growing up in the families that they were growing up in, in the circumstances that were adverse for them and that they felt that they needed to empower themselves by domineering over somebody else, right? And I think that in itself is a lesson in itself, right?
Starting point is 00:52:03 You know, I don't condone, yeah, children, you know, I don't condone children going out there, you know, and hitting it other children. But I also think that there is, I also think, and I'm going to say this very truthfully, so I hope it really lands the way that it's intended, that there's the goodwill to say, do this, and then there's life, and then there's life. And then sometimes that is what needed to happen. You understand what I'm saying?
Starting point is 00:52:42 You know, I'm living this because with the boys, with my boys, both myself and Jill, we've been adamant to not initiate. But we've also been adamant in ensuring that they understand how to protect themselves physically. Yes. So they're in Muay Thai, I mean, quite honestly. And one of the reasons for that is life. I just don't think people are talking about the bit in between, Paul, that you and I are actually talking about now, right? There's the professional.
Starting point is 00:53:21 I am not professionally saying go out there and start hitting kids. Right. Right. But the conversation I'm having to you from human to human is that the nuance in the in between is that the uncomfortable, inconvenient truth is that sometimes you do fire with fire because you try to do everything else and the only way that somebody was going to back off is when you said stop, stop.
Starting point is 00:53:49 And in my case, that's what happened, you know. And I'm being really honest with you. If that was happening to my kid, and my kid said, I did that, I did that, mum, you know, I did that, I'd be like, well, then you did what you needed to do. And being really honest, because life, right? And how it is, you know, in schools and life, sometimes does not correlate with theory.
Starting point is 00:54:20 Have you ever noticed how many of your friends are sitting on great business ideas? It's usually nothing to do with thinking their idea isn't good enough and everything to do with the execution side feeling a bit too technical. But with our show sponsor Shopify, so much of the technical side is taking care of for you. It enables you to set up your own online store without a developer. You just pick a store template, customize it to your own branding, upload some product photos, set your prices, and you're live. Shopify looks after your payments, inventory, orders, returns. It even helps with calculating shipping rates. And if you also want help selling your products, Shopify's built-in tools, write product descriptions, create email campaigns,
Starting point is 00:55:06 and schedule social posts for you too. It makes the technical part of running a business, so much easier. So give it a try yourself and sign up for your one pound per month trial and start selling today at shopify.co.uk slash need to talk. We have conversations just like this one every week. So if you haven't already, hit subscribe and I'll see you for the next one. I want to look at, and I'd love to get your opinion on corporal punishment. and physical punishments. Well, we're going here today, Paul. We are going.
Starting point is 00:55:49 We're going here today. We're going because this was shocking. So preparing for you to come in, looking at some of this data, right? So in the UK, and you're aware of this, it's for everyone else, the use of reasonable punishment by parents is legal. It is. in England and Northern Ireland, which can include smacking if it does not leave a mark.
Starting point is 00:56:19 However, in Scotland and Wales, it is illegal to use any form of punishment. So just so everyone understands is corporal punishment is physical punishment of children by hitting or smacking them with a hand or object. physical punishment can involve other methods such as putting soap in a child's mouth. Seeing it all? Yes. The soap one. I mean, seeing, no. No, no and no and no.
Starting point is 00:56:50 It's always no. It's a corporal punishment. Like, that's a human being. A child is a human being. If you do that to another human being, that's aggravated as sorts, and you're doing time, as you should. There is enough evidence, enough collective evidence scientifically, right, for us to recognise that the damage, the long-term damage of corporal punishment, yeah, does not create good relationship. It doesn't. And there's a very fine line that nobody really talks about between parents who will justify that behaviour every day. to actually hit kids.
Starting point is 00:57:33 So the silent epidemic of child abuse. And that's in America and the US. How prevalent do you think that is? Corporal punishment is in 19. Corporal punishment is still in 19 states in schools. In schools? In schools. In schools.
Starting point is 00:57:53 Yeah, America still legally have corporal punishment in 19 states of America. That makes sense. Not in the UK. Right. But in America, 19 states still. And those children, the statistics, more black kids, more children with neurodivergence, absolutely. Again, can we just bring in the social workers, the early intervention, the psychologists? Can we just go into the families?
Starting point is 00:58:28 Can we go into the families? Can we just peel back the layers there gently with nurture? and educate so that this isn't going on because again what we see is then that behaviour on the outside of family. You're not going to make that go away by caning, whipping. It doesn't make sense, none of it makes sense when we also have the data as well. But just morally it's wrong. You know, I'd like to ask you as a black man, we still still, still see in black culture jokes of black parents saying, oh, my grandma used to say to me,
Starting point is 00:59:17 go and get the switch. Go and get the branch. You know, I'll get licks, you know, from my parents behaving that way. It troubles me. It just doesn't. Yeah. And so to this point, for me, I'll give you my experience, is that, so I have, I have, have my mother is from Jamaica.
Starting point is 00:59:40 My father's from South Carolina. The family environment, so they grew up under conditions in which it was exactly that. It was go get the switch, go get the piece of the tree basically, right? Go get the, you go get the belt, you're going to get the belt. This is what they grew up under. And the idea was that this is going to help you. to be disciplined. This is going to...
Starting point is 01:00:10 Straight and narrow. Straighten, exactly. So that the police didn't have to handle your kids? Exactly. This was the protection... Yes. The quote-unquote... And I've heard that, yes.
Starting point is 01:00:20 And I think that... I don't know what the statistics show, but I would imagine that that's evenly distributed across ethnic and racial groups. Agree. But I think the intention, though, within the black families that I was aware of. Yes.
Starting point is 01:00:40 It was, let me try to protect you. Correct. I agree. Because you're going to get worse out here on these streets. I agree. So let me try to protect you. I think that's for any family. I think that's for any family who feel and were raised with, it was about protecting them from something else that would be stronger
Starting point is 01:01:04 and more harmful for them. Yes. But then explain, spare the rod, spoiled the child. Because Paul, I have a problem with that. I have a problem with human beings hiding behind the Bible to justify hitting their kids. You know, a rod is a guide. A shepherd holds a rod to guide his sheep, to guide, not to whack, not to hit. I have a problem with that, Paul.
Starting point is 01:01:34 Right. Professionally, that doesn't sit with me. I mean, religion plays a strong role, strong, strong role in this. And this is, I think this is another topic, but I'm glad that we're here on this topic, that you see more and more discussion around today. But I just don't feel as if the numbers are drastically reduced. I think that people have just talked less publicly about it. They've just kind of gone underground with it, if you know what I mean.
Starting point is 01:02:05 They're not posting online that they're spanking their children, but they are spanking their children. I mean, look at some of these stats. A 2021 survey showed that 62 percent of adults in the UK had said that they had physically punished. Example of that would be a smack their child at least once. 42 percent of adults in the U.S. the same year, 2021, had said they had used physical punishment with their children at least once a month. And 79% of adults in the US said that they were spanked or hit by their parent more than once as a child. So- Got a lot of unregulated, emotionally unregulated adults and a lot of emotionally immature adults in the world right now, right?
Starting point is 01:02:50 Yes, yes. And so, so this isn't gone away. No. Corporal punishment, physical punishment, it is not gone away. And so what is you, we know what your stance is. You educate. We have to keep educating families and we must come to a point where leadership in countries are empathetic and value our children. Full stop. For stop. If we want a future and a world and a society that are more empathetic and kind, and compassionate.
Starting point is 01:03:37 We have to have leadership that values its children. We have to. And by valuing your children, you support their parents, their carers. And we have so many issues that we're fighting right now.
Starting point is 01:03:52 So many, right, as families, affordable housing, affordable childcare. Yes. Right? Yes. Yes. You know, and when you keep stripping funds
Starting point is 01:04:01 because you don't see how funds need to go here because they need to go into the military or they need to go for this cause. You're leaving your families. Well, they're feeling broke. Yeah. Yeah. You know?
Starting point is 01:04:20 Yep. Yes. I've seen many comments that say that you should become the minister of family. They should create a position. They need a department for children and families, a ministry for children and children. Families. Yes.
Starting point is 01:04:36 Yeah, give me a call. Yes. But I've been trying to knock on number 10 for a long time to sit and discuss about our families right now. And I've not had the invitation yet. Okay. I would like it. So you would take that task? I would take a conversation.
Starting point is 01:04:50 A conversation. Right? With the Prime Minister to discuss truly the ground grassroots support, you know, the conversation of how we truly support our families. and what that takes, because that's no skipping a jump. No. You know, and I do things properly. Right? I want it done properly.
Starting point is 01:05:13 I want a system in place that truly does support. Not talk. I walk the talk, Paul. So I want it done properly to truthfully be a framework, you know, and an internal scaffolding to help these families and children. I believe there will be a lot of people behind that petition. Can we talk about some practical things? parenting advice.
Starting point is 01:05:36 Why not? Why not? Of course. So this is also contra, I feel like everything we're touching is on controversy today. But you know what? I think we're having a conversation that needs to be had because we are talking about not fluff. But we are talking about things that are at the heart of family. And I do think the heart of family is about having these sort of awkward or uncomfortable
Starting point is 01:06:01 conversations. and I hope that us having these conversations and the respect that we have for each other and the things that we learn from each other in this conversation allows people to have those conversations with their own family members and their friends or in the office or at the school gates or wherever they are as well. Absolutely.
Starting point is 01:06:21 It goes to this whole idea of the more challenging the conversation, the higher quality of life that you get. And I think people are sometimes scared to have that. I don't know everything. You know, I'm learning every day. Yeah, same, same. You know, I'm learning every day. But I'm open to ask those questions.
Starting point is 01:06:38 And I hope that, you know, if I'm asking those questions, I can learn. And I would like families to see this as an opportunity to have those conversations with other people in their circles. Right. But then the question becomes, who do families, who should they be receiving their information from? because there's this growing trend of people seeking out parent advice online that I know that you know. But this is what I find to be interesting. So a study found that 97% of parents use the internet for child health or development questions. Okay.
Starting point is 01:07:15 So it's not bad. That's okay. Right. They're using the internet. No, because there's a lot of information out there and not enough wisdom, Paul. Okay. So this is exactly where I'm going, Joe. Exactly where I'm going, you got it.
Starting point is 01:07:30 Another study found that the parents who searched online for parenting information, only 26% of that information came from verified sources. So what we have here is we have parents now going online at disproportionate numbers, almost all parents going online for advice, but most are getting their advice from non-verified sources, which creates a lot of issues. But that's in everything. It creates a lot of issues and that's in finance or in health.
Starting point is 01:08:03 Yes. And in the medical world where they're, I mean, again, going there as well. Like it's not just in the parenting world. I think there are, I think probably what you're talking about is recently what's happened with the information, with infants being laid on their tummies. Yeah, absolutely. And the outcry there because the. safe guidelines with the NHS Lullaby Trust, those safe guidelines that have worked for decades
Starting point is 01:08:37 and prevented since sudden infant death, right? That information is not about laying your infant on their tummy. It's about laying your infant on their back and having a very clean, clear and firm mattress and area sleep space, you know, for their infants, so that it's clear and clean away from any toys or, you know, bumpers, maybe three inches from the bottom of the cart. Yes. So that it's safe. Yes.
Starting point is 01:09:14 You know, in room temperature that's somewhere between sort of 16 and maybe 19 degrees, something like that. Okay, okay. So this is exactly a piece of this is that the, so sudden infant death, SIDS in England and Wales was reduced by 81% since the back-to-sleep message. Absolutely. Right. Placing a baby on their back was launched in 1991. But then a BBC report released in just this month stated that there's lots of data. are on unregulated baby sleep experts. This report found that baby sleep experts were providing unsafe or even dangerous advice on social media during consultations.
Starting point is 01:10:03 And the dangerous advice included suggesting placing infants on their fronts to sleep. Correct. So you have refuted this. I have because it does not support the safety guidelines for sleep for infants. And so I would ask people to go. to the NHS for those guidelines and the lullaby trust. And we should as professionals stand by those standards and those and that safety, you know, for our infants.
Starting point is 01:10:34 But we also, I spoke in that Instagram, you know, of the importance of having our sleep safety standards in daycare, in nurseries. Okay. You know, because little Gigi, you know, Gigi campaign, you know, she was a young infant. who was murdered, basically, because she placed a baby, tummy down, on a beanbag. Yeah, yeah. So we think you go off to work, your child is in nursery, daycare, and now no child? Because we don't have trained staff in daycare?
Starting point is 01:11:23 Where's the sleep safety issues? Where's the sleep safety standards? There should be a gold seal standard, period, for every daycare. Gold seal standard. Surrenderous here in the US too. Surrender us. Our children need to be protected. They need to be safe.
Starting point is 01:11:45 So the fact that we have one child, dead is enough. We live in the society where society feels like it's in the business of covering your ass. Right. But but not. Yeah. Let's figure out how the incident doesn't happen. Correct. You know? That's that we should be going into any circumstance or business.
Starting point is 01:12:12 You know, we think about safety. I mean, we wouldn't have had Grenfell towers. Oh, yeah. We wouldn't have had that happen if somebody was not pulling cheap on money. Yeah. and go, oh, just put that up there. When that happened, my dad straight away, was like, oh, that's a cladding.
Starting point is 01:12:31 Before they even, before they even said anything. You know, that was my father's business. Yes. You know, and he's like, oh, straight away. You know, why are we not looking at prevention with the materials that we're using and safety of, you know, alarms and sprinklers and how to keep people safe in the world?
Starting point is 01:12:52 Yes. I think for everyone not familiar with Grenfell Towers, there's a phenomenal documentary on Netflix that I saw on it. So for every American that doesn't know about it, it's so important. Can we talk about the cry it out method? We can. Because this is, and just for me to label it, is this is a sleep training technique where a baby is placed in their crib awake
Starting point is 01:13:23 and left to fall asleep independently with parents intentionally not responding to crying. Correct. The Ferber Technique. It was called the Ferber Technic. Okay. And now people have just reduced to saying cry it out. Cry it out.
Starting point is 01:13:37 Because the infants are being left to cry it out. And I'm glad it's gone. Okay. But this is controversial because some are saying that it's unnecessarily stressful, but others are saying this is the right way. It's not. to do? No, I'd like to say that it's not.
Starting point is 01:13:55 Okay. I don't, I don't believe in it. I've never believed in it. I've never practiced it. The firmer technique, I don't feel is healthy for infants. It leaves them in a, well, it leaves them in a situation where there is no sporadic comfort, right? No sort of intervening from the parents. And I think that's most important. in that, you know, sort of first year of attachment in your relationship with your infant. Okay. So I use something called the controlled time crime technique. Okay.
Starting point is 01:14:36 Okay. And that technique with normally I'm practicing that with infants that are around sort of eight, nine months old when they're already eating puree foods and finger foods. and then parents want to sleep train. Okay. I will depend on the family. A lot of questions need to be asked. You know, I'm not going to say, right, just do that technique. An assessment is necessary.
Starting point is 01:15:07 Assessments are very necessary. But that technique requires, you know, all the comforts and nurturing of the bedtime sort of routine, and then you double the time. So you may go in for two minutes and then come out and then four minutes you go in, your hand is on their tummy, and you come back out again, they see you,
Starting point is 01:15:30 and then go back in again, and you double the time. So there is always a connection. I see it. Always. It's not the same. So I know on Supernanny, there was a couple called the Browns.
Starting point is 01:15:45 Yes. Do you remember the Browns. Okay, and they were struggling to get their son's. Yeah, he was a toddler. Yeah, to sleep in his own. That's right. You see the size of that bed? Yeah. Yes.
Starting point is 01:15:57 I would like that myself. Yes. It's massive. Yes. So do you remember them? I do remember them. Okay. I do.
Starting point is 01:16:06 Do you remember the technique? I do. What did I do with them? Stay in bed technique. Yes. I did the stay in bed technique with them. So, you know, it was set up where a bedtime routine supported the connection, right? And the nurturing and these sort of stay in.
Starting point is 01:16:23 comfort, ritual and routine of bedtime so that everybody is calm. There's no anxiety flying around, no nervous systems like this needing to regulate. The work is set up several hours before the child actually goes to bed. I see it. That's all part and parcel. I see it. And then the technique in, right? Then the technique that I do then with the family.
Starting point is 01:16:50 And that was very quick for them. That was, yeah. Right? Because the child was comfort. So I want to point out, because I think this is a really interesting conversation, that we have a lot of mothers, right, who have to go to work, right? They're single parents and they say to me, I have to go to work, right? I don't have an option. I have to go to work, right, to support my family.
Starting point is 01:17:14 And their children are in daycare for hours. Seven hours, hours. And when that child comes out, that mother is in space of production line, right, a little bit of food, okay, get the showers going, pack what I need to do in the morning. Okay, come on, come on, come on, come on, come on, come on, come on, come on, come on. And the child has had no emotional connection with their parents. And so if you've not made time to just put things down for a moment and connect with your child, your child is going to bed emotionally starved. So you're putting food in their mouth, but emotionally, you're starving them. Right?
Starting point is 01:17:58 And a child is going to get out because they miss you. Emotionally, you have that attachment and they need that. So it's really important. But there is, there is, there is parameters in making sure that correct assessment is made when you're doing anything like that. I don't take that lightly. On that point, I have something. that I want to show you, which further supports. The Browns.
Starting point is 01:18:27 Everything you're saying here, let me pull it up. The Browns. Hey, Nanny Joe. I love you. I miss you. I thought the best way to show you how much you mean to me and that your mess here is to just show you. Okay, so it's time for bed. And come on, let's take a peek.
Starting point is 01:18:51 Go on, gal. No one is in our bed. First up, Michael Joe, same boy, just bigger in size. He's fast to sleep in his own bed. I saved the best for last. I'm so glad that our kids are not in our bed anymore. Michael! That's so good.
Starting point is 01:19:25 Love them. They're so nice. Did you hear their deep southern accent? Yes. I used to go in and go, well, we're gone squirrel hunting. I'm so glad. Oh, Nanny Joel. Don't leave Nanny Joel. Please, Nanny Joel.
Starting point is 01:19:37 You know? Oh, my gosh. They're a great family. It's so good. So many families. So good. I tell you what, we have, with the time that we have left, here's what I would love to be able to do is I would love to be able to go to questions. Okay.
Starting point is 01:19:51 That we received. Okay. Because I know that last time when we had questions and everyone loved that. So let's see. we can do that. We'll almost make it quick fire. All right. Okay. Because there's lots of questions here. All right. So these are questions that came in from via Instagram. So here's the first question. Okay.
Starting point is 01:20:12 My child is shy. Does he lack self-esteem? Now, he says he is no good at most things. How can I help him with self-confidence? Okay. So I don't know how all the child is, okay, but personality doesn't necessarily have anything to do with self-esteem. But if you do want to build your child up to have more confidence, then we've got to give them more opportunities to be capable of doing things and the practice of doing that over and over again. Okay, so let's not do everything for our children.
Starting point is 01:20:43 Let's let them accomplish, do a task, finish it, do it again, you know, because then it's genuine self-esteem. They feel proud of what they've accomplished, what they're capable of doing. And in society today, we're doing everything for our kids. everything for them. They're just kind of not really building a sense of, oh, I thought I couldn't do that. And I can do it.
Starting point is 01:21:04 I did do it. What about how do we applaud our children in these moments too? Sometimes I think when a child is younger, so when they're, you know, when they're like sort of three or four, we might turn around and say, wow, like, you thought you couldn't do that. But you did. Look at that. Look how you finished that all. And you managed to do this, right?
Starting point is 01:21:29 So it's descriptive praise, right? I see. And we're a little bit more animated, right? We're like, wow. See the face? A little bit more animated. My tone, right? Tonality is important, right?
Starting point is 01:21:39 Slightly higher in our pitch. Like, wow, right? When we get to, like, teenagers, they'd be looking at us if we were like, wow. You know, they're like, Mom, please, dad. Like, seriously, dad? You know, so we would then still have descriptive praise, but we may turn around and then say,
Starting point is 01:21:55 that took real patience. You know, and I'm really proud that you stuck to the end. Like, I remember my grandson with his friend did a puzzle, right? Now, he's used to doing puzzles. That takes time, but it's a beginning and a middle and an end. It took three hours for them to do this big puzzle, right, that they were doing, lots of pieces. And his friend wasn't used to doing it. And he was encouraging his friend.
Starting point is 01:22:17 And when they finished, I was like, you know what, guys, you work together. There were moments that were difficult. But you know what I'm proud of? You stayed in it. and then you focused more, you came away, and you came back again. I was still descriptive of what it took for the effort for them to accomplish. That's important. I have never heard that phrase, and I'm going to use this all the time now, descriptive praise.
Starting point is 01:22:40 Yes, because it's not like, well done, good job. Right. Right. It's descriptive. You're actually, you know, mentioning what it was, what is it the patience, was it the focus. You know, what was it that actually led to them pushing through? because if you don't teach your child how to push through adversity to accomplish, right, what the focused goal is, then they're going to give up.
Starting point is 01:23:08 They're going to give up. Descriptive praise. That's gold. That is gold. All right. Another question. Have I made my child a fussy eater? Maybe.
Starting point is 01:23:19 They only eat what they want. How do I change it so they eat other foods? I'm going to say that for all those that will find excuses, right, or for those that really do have circumstances that are very challenging and do seek medical help, right, that it is important to answer this, not ignoring what I've just said, okay? Okay. So have I created a fussy eater? Maybe you have if you only give your child everything that they want every time, right? And you enable that every time. So if you're not encouraging your child very nonchalant, right, and not sort of making it a battle,
Starting point is 01:24:15 right, that can become a problem. So it's a very nuanced area because I'm aware that, you know, a lot of families do have challenges with their children not eating, you know, a variety of foods. But I also want to say that it takes a lot of repetition, right, in recognizing, you know, how you get past behavior where maybe a child is being very stubborn about not wanting something, right? So I'll give you an example. I remember helping a family in Holland.
Starting point is 01:24:48 Okay. This child would only want to eat a burger, fries, from McDonald's, you know, once the McDonald's burger what the fries. All the time, right? Well, only eat certain foods. This is and that. I had the mother make a homemade burger. I took a wrapper from McDonald's. And I went, there you go. Let me just prove to you
Starting point is 01:25:06 because she was like, no, he can taste the difference. He knows the difference. I said, make a burger. I went and got the wrapper. I wrapped it up. Wow. I go, there you go. I remember another child in the UK would only eat beige food,
Starting point is 01:25:22 like white food, but I only eat white food. I took little Rio outside on a trampoline. I said, you know, between me and you, like, you know, why? Like, why, why? Because I can. Now, that's not, again, I'm not disregarding those families that are seeing repetitive behaviour or anxiety around food challenges. But am I making my child a fussy eater?
Starting point is 01:25:49 Maybe. Maybe you are. Okay. If you are not providing variety, if you are only succumbing to a child that says, I'm not going to eat it. Because most parents, they get kind of like, what I call it, you know, it's like cuckoo syndrome of like, oh, if they don't eat, then they'll wither away. They'll wither away and they'll go down the plug hole.
Starting point is 01:26:13 They'll wither away. Yes. You know, it's like opposite to anything that we would feel, right, as a parent to make sure that our children are fed. Yes. But I go in and I study that behaviour. I remember helping a child that the mother said had eating problems, real issues. And I wanted to test the boy trying all different types of foods to see if there was any sensitivity, right, or texture, right, around his behaviour. And, you know, it was a bit reluctant at first.
Starting point is 01:26:47 But then he would eat, just a spoonful here and a spoonful there. But when I saw the mother's face, it was disgust. So it wasn't him. Actually, what was happening is that they got themselves into such a battle that the only word I could use to describe her face every time her child sat down to eat was disgust. So I took out the room. I said, I need to show you your face and exactly what you do.
Starting point is 01:27:21 So again, it's not something that's, there's nuance there and it's not black and white. Right. But the truth is you have to question whether you are creating a picky eater, a fussy eater, right, with respects to, you know, recognizing, do you just lose patience? Do you just want it now? Do you just want your child? Every child pushes boundaries. Every child gives a little bit of pushback. Every child would rather have the things that they like to eat more of.
Starting point is 01:27:48 Yes. But are you introducing them differently? Okay. You know, like a child might like a French fry and not like mash or the other way around or a raw carrot rather than a cut carrot, right? But ultimately, you've got to look at yourself first and the repetitive behavior of that child first. All right. So now can you solve the most controversial debate in my household between myself and Jill when the boys were little?
Starting point is 01:28:19 All right, go there. You ready? Jill would cut the skin off the apples and put it into their little lunchbox now when I was making the lunchbox I would keep the skin on the apples that's like the cross thing right with the bread
Starting point is 01:28:38 yes yes and she told me come on take the skin off and I said no keep the skin on was there a right or wrong there There is no right or wrong I think the behaviour Come on Joe
Starting point is 01:28:53 I was right in that I was right I think there was no right or wrong what there was was an emotional an emotional response to that because
Starting point is 01:29:06 skin is a little bit shiny and a little bit tougher yes right and taking the skin off it's a little bit more easier for them to bite look at the mother
Starting point is 01:29:17 with the emotional response to it And you're like, nope, let them meet the crust. Let them meet the skin. The skin will be good for them, you know, you know, whereas Jill might be, let's just put a few knee pads on. And you'll be like, nope, they fall off the bike. They're going to get back up on the bike. They're going to learn a little bit of knocks, right? And you know what?
Starting point is 01:29:36 You pick your battles with your wife. Pick your battles. Pick your battles with your wife. You're right. And I started cutting the skin off. That's exactly. But now they eat ham sandwiches with cross. Curve cross, yeah.
Starting point is 01:29:49 It's like, cut it, cut it. All right, I think we have time for one more. One more. I'm, oh, I like this one too. I'm separated from my partner. Yes. But we are wanting to co-parent. Okay.
Starting point is 01:30:02 This is a big one. How do I ensure there's consistency in how we parent? Hear that line right there. We are wanting. So I have two parents now who are wanting. They are both willing to come to. to the table and parent their children, right, with strong values and standards. The next step is to sit down and to talk about that together, right? What does that look like for you both? Right, that's co-parenting.
Starting point is 01:30:34 When you both come to an agreement of like, look, we think that, you know what, our children need X amount of sleep. We know that that would be healthy and fundamentally good for them. So what we're going to do is on the weekends or the weekdays, we'll come to agreement as that. We'll stick with that. Parallel parenting is not the same. Because parallel parenting, there is a volatile relationship there. It's not amicable. And so you don't have any control.
Starting point is 01:31:04 You don't have any control, right? Because what a mother or a father is choosing to do, yeah, when that child goes to bed or how they handle behavior is out of your hands. It's out of your hands. But what you mustn't do, yeah, is then go, well, if they're getting it in one place, then you know what, sod it, I'm not going to do it here. You must still remain to do it. Is it unfair? Absolutely, because it means every Monday morning, you're back to base one again.
Starting point is 01:31:34 Right. You're back to base one. But you kindly air the frustration of that with your friends and your family, right? If you can, you might have to go through an app, right, to do. that, bring up the importance of having those conversations, right? Again, but it could be, and I'm going to say this, because this is the world I'm living in, sometimes those kids are used as pieces on the chessboard, you know, because sometimes, and it's mainly women that I hear from, right, that have the child used on the chessboard because the father that they're no
Starting point is 01:32:12 longer with because of the volatile or abusive relationship that they got out of now uses the child, right, to get to the parent. Yes. Right. So I hear a lot of those circumstances. You can't with parallel. You can't control it. You can't, you can't change that.
Starting point is 01:32:29 But you can, you can control your values and your standards in your home and you can have conversations with your children, right? Like, yeah, I know. and those parents get a lot of flack. You know, those parents, you know, will get a lot of stick, right? They'll come back and they say, oh, but dad allows me to do this or mom allows me to do that. Right.
Starting point is 01:32:50 Yeah. Well, that's not something that I agree to. That's not something that we do in this home. As your parent, these are our rules because they support us as a family. And this is what we are going to do as a family. So it's very heavy for the one who's doing the right thing. Yes. Right?
Starting point is 01:33:09 And the one who is adverse to them. that and the one who is thinking of themselves and not the children, right? The child pays the price for that and that's what's sad. Okay. So now, our last question is always the most memorable, the most memorable conversation that you've had. But here's the remix for you, Joe Frost. Oh, you don't want a lot of Beijing stuff. Do you know how well that, do you know how well the Caribbean community? They were like, Joe, let me tell you, I got to share this. I told you. I told you. I told you. I told you. I told you.
Starting point is 01:33:41 For all the Caribbean, for all the Caribbean families, okay, that sent such love, right? You know, pick up to all the Caribbean families, right? But, you know, my heart, a little bit special there, right? With Barbados, right? Yes. So I'm going to tell you this, I'm going to tell this thing that happened, right? So there was a time that I lived in Barbados for a while, right? And I was conversing with the hotels because they were looking at their kids clubs
Starting point is 01:34:04 and how they could improve their kids clubs and things like that when I was very young. So a couple of friends came out to see me and one of my friends called Lynn came out to see me and we're hanging or as the Bayesian's will say we're liming out right? So we're liming out and we're hanging out on the beach just liming out and she went away and then she comes back again. She sits down
Starting point is 01:34:27 and she says my brother's just had a baby boy I said that's fantastic she went yeah I said what do they call him and she said they called him Russell Well, we were sitting with our Bayesian friends as well And one of my Asian friends turned around and said We're she brother She brought her because she baby Russell
Starting point is 01:34:48 She brought her because she baby Russell Man Oh no That's Oh my God She said no Her brother had a baby And called him Russell
Starting point is 01:35:07 Russell You know, like you hear in Barbados, they'd be shouting at Rassol or Johnny Rassal. Russell. Russell. Russell. Her brother had a baby and called him Russell. Yes. Russell, not Rassal.
Starting point is 01:35:26 Oh my gosh. It's so good. It's so good. Yeah, I tell you, I think when, I think you in dear, there's a whole, there were some comments I saw that said, I always knew she was one of us. Somebody reached out to me yesterday and said, man, I knew as a Brazilian queen. And I'm like, actually, the Beijing queen used to be a ride on the ocean in Barbados, you know? Oh my gosh, yeah.
Starting point is 01:35:56 It's so good. So good. It was brilliant. Yeah. It's been so good. Just to have you back. Last question. Yes.
Starting point is 01:36:03 Is this now. So opposed to the most memorable conversation you have had, we did talk about that. Yep. What do you believe is the most important conversation a parent can have with their child? So, in essence... Oh, God, there's so many. But what is... So currently, today...
Starting point is 01:36:24 The one that's not... You know, the conversation that you have with your child is not one that you necessarily speak. It's one that you exempt through your behavior. Okay. So, you know, through example, if we behave... as parents, as adults, that leave our children knowing that they can come to us and talk to us, then we get to support them or to protect them, right, from what they may be telling a neighbour's mum and dad or a friend, right? We want to be able to stay connected to our children.
Starting point is 01:37:06 So sometimes it's nonverbal. It's in the way that we show up with our teenagers that allow them to recognize that they don't have to have this sort of fixed notion because it happens a long time. So, for example, you can say to your teenager, you know you can come to me, right? I mean, you know you can come to me, right?
Starting point is 01:37:23 And they're thinking, but can I? Because for the last like three years, like if I go, hey, Dad, you're like, you're like, you know, so they judge silently. Can I talk to them about this or only about that? they're already making up their mind. Yes. You know, teenagers are already making up their mind.
Starting point is 01:37:41 And I believe there are many. And not one is more important than the other. But I do believe that as parents, if we have a conversation, it's normally the one that we're having before we had the conversation. Okay. In the way that we show up. I know. I hear that.
Starting point is 01:37:59 I mean, the number one lesson that I took away from you in our first conversation, and it has been supported today. is the importance of maintaining emotional safety, knowing that our children must know that they have emotional safety with us as the parent. And if we're doing that, then everything else becomes better. Everything else flows from there. And we have to care enough.
Starting point is 01:38:26 And enough means going above and beyond today. Okay. It does mean going above and beyond, above and beyond, because we are living in circumstances. that are out the park. They're out the park, which means that we have to, you know, really come together, right,
Starting point is 01:38:46 as parents or as a single parent with your supported family members or friends, yeah, in the way that we choose to raise our children so that we can protect them, love, nurture, and raise them to be, teenagers that have a right of passage but to have the wits about them and common sense about them, right? So then they're not, and we're going to go back full circle, going with the herd.
Starting point is 01:39:18 Okay. Right? Going with the herd. Or can sustain the peer pressure in that moment because they said no. Yes. When everyone said, oh man, what are you talking about? Oh, look at you. Look at you.
Starting point is 01:39:31 Sorry. My thanks. Yeah. You know? Well said. Joe Frost. Thank you for coming in again. Thank you. Every time we come to LA now, you have to come.
Starting point is 01:39:41 I will. I will. Absolutely. She's back. Joe Frost. There's several aspects to this conversation that touched my life specifically, directly. Everything from cyberbullying, the use of phones, the corporal or physical punishment. I distinctly remember my boys telling me about a teen takeover in South London. But it wasn't called a team takeover. It was just like, hey, a bunch of teens are getting together.
Starting point is 01:40:17 And I distinctly remember making it clear that they were not going. And I think that speaks to what Joe was saying around the responsibility that we have as parents. Because I remember some of their friends were considering going. And I wonder, did those friends have conversations with their parents? Did they just not and go? So there were many topics that spoke to me directly. Joe is everything we need right now. We need to ensure that Joe sees the prime minister.
Starting point is 01:41:03 and sits down and discusses the possibility of a ministry or an office around family. Truly, that stands out as one of the most important parts of this conversation. Every time we come back to L.A., I believe we all want Joe Frost back. I would only hook up with married straightman. I had a folder of boobs on my phone because it was the only way to protect myself. I didn't want to be gay by any means. You go from the NFL to The Bachelorette. How does that happen?
Starting point is 01:41:39 Please welcome Colton Underwood. I always joke that I was bread not born. Like, my mom was an all-American volleyball player. My dad was an all-American football player, but the NFL want to talk about their wins. They want to talk about stats. They want to talk about Jersey sales. Like, they don't want to talk about somebody's sexuality.
Starting point is 01:41:53 All of the coaches in my life at some point said something homophobic. Was your father one of those people? Oh, yeah, I was. But The Bachelor was at like an all-time high. I was so naive of like, what this show is going to do to my life. I just needed to get out of there.
Starting point is 01:42:07 What happened? The scary part is I had somebody following me and taking pictures, and then that's when the blackmail happened. So it became much easier for me to take more pills to not have to look that direction. Was it abusing painkiller drugs? Every day, I was taking X during breakfast, lunch and dinner.
Starting point is 01:42:24 Meeting Jordan, getting married, having a kid, all of those things change you. But you were on celebrity traders. Yes. And what I understand is that you literally receive, death threats. What I would say is that is 15 versions of me ago. These blatant lies have to stop. Would you do another reality TV show?

There aren't comments yet for this episode. Click on any sentence in the transcript to leave a comment.