Every Friday: An information-packed 15-minute summary of everything you missed in the world of digital marketing, e-commerce, and social media that week. Every Tuesday: A deep-dive episode into one specific digital marketing topic.
1268 episodes transcribedIf there is a hidden gem among marketers these days, it's got to be the role of influencer marketing. These creators earn thousands of followers w...
Threads seems to REEEEEALLY like engagement bait questions. And the reason it does is far more devious than you thought. Plus: Why is Meta changing yo...
If you’re not first, you’re last — and YouTube wants you to pay for the privilege. Has Bluesky finally added the one feature that’s held them back? Ho...
Happy words, higher clicks — how your copywriting’s emotion matters. Ads are coming to AI, but why are marketers so hesitant? Pinterest really wants y...
You suck and so do your TikTok videos. Meta cancels a sneaky UTM parameter used by many marketers. What the Shopify-PayPal deal means. And the disturb...
Consumers say they'll spend less and earlier this holiday season. Google sunsets another ad feature. A timeline for a possible Google breakup emer...
TikTok's last stand? The platform pushes a PDF that it hopes will finally get you on board. Also: Numbers tick up for the media buying business. G...
The kids call it brain rot; some marketers call it gold. Here’s what you need to know about the TikTok trend everyone’s talking about.PLUS: Free trial...
Is Snapchat’s latest scheme a media buyer’s dream or a user’s nightmare? The answer: Yes. Also: Good news for ecommerce spending. Google Ads gets an u...
It’s the “too good to be true” sales copy killing your conversions. Canva’s eyewatering price increase. Some nice benchmarking data coming to GA. And...
Overperforming in the overwhelm: Consumers say they're bracing to drown in holiday ads — but they have suggestions on how you can break through th...
Political campaigns are manipulating news headlines for votes — and how you can do the same for your own ad campaigns for fun and profit. Also: If you...
Were the conspiracy nuts right all along? Turns out our phones ARE listening to us. And they're doing it to sell ads. Also: The shocking number of...
Where did it all go? Marketers wake up to a huge gap in Google Analytics data. LinkedIn is changing its carousels. Amazon is having a bad week. And th...
Is your brand making the right decision when it comes to passing TikTok trends? Also: Why is Meta getting triple the ad share than it gets for eyeball...
Want to tank your sales? Tell buyers your product uses AI. Amazon's big announcement for sellers. Why audience recommendations are missing from Go...
The kettle sues the pot. YouTube's new partnership takes on TikTok. Why Amazon's ads business has been surging lately. And the final ruling: D...
Today, we're featuring a full sample episode of Inside Google Ads — the fantastic, information-packed podcast hosted by our own Google Ads corresp...
Meta makes a big change to conversions — but you probably didn't hear about it. Why does Meta keep these changes such a secret? Also: LinkedIn wan...
Correctile disfunction: The audacious new plan being floated to remedy Google's monopoly. Meta kills off a popular transparency tool. Disappearing...
