Inside the Slow Crumbling of the 'Google Network'
Episode Date: July 26, 2024The untold story behind the slow decline of Google network revenue. Reddit launches Lead Gen Ads. A massive acquisition in the influencer marketing sp...
Every Friday: An information-packed 15-minute summary of everything you missed in the world of digital marketing, e-commerce, and social media that week. Every Tuesday: A deep-dive episode into one specific digital marketing topic.
1259 episodes transcribedThe untold story behind the slow decline of Google network revenue. Reddit launches Lead Gen Ads. A massive acquisition in the influencer marketing sp...
Influencers are charging more — and it's partly your budget's fault. TikTok brings the update many wanted, but few actually need. And Apple ta...
Take 2: TikTok tries its hand at ecommerce in Europe. Yelp upgrades its Request a Quote service. A new spend limit on Google Ads. And here's how y...
The great cookiepocalypse is cancelled. What does that mean for marketers now? The two-letter solution to improving your Google search ranking. Europe...
It was the blue screen heard around the world — how did today's massive global computer outage affect marketers? Google kills off yet another prod...
Ads are coming to Threads but will media buyers care? A shocking development in the agency world. Has Google given up on AI summaries? And why Instagr...
Google Ads now default to Broad Match. Facebook's new AI tool could spell trouble for brands that get a lot of comments. Another door into TV ads...
Outrageous greed — that's what the U.S. government calls Amazon's Prime Days, in light of its estimate that almost half of the company's w...
A behind-the-scenes look at how one of the world's most successful ad campaigns almost didn't happen.Our Sponsors:* Check out Kinsta: https://...
The untold story of what many believe is the best television ad of all time. Rate and Review Us • Contact Us 📰 Get our free daily newsletter📈 Advert...
The untold story of one of the original acoustical earworms. Rate and Review Us • Contact Us 📰 Get our free daily newsletter📈 Advertising: Reach Tho...
The hack nobody wanted: How a leading two-factor authentication app used by marketers worldwide is now exposed. Plus TikTok slows down, a deep-dive in...
A big design tool pulls its AI features... the slow recovery from a Google algorithm update... Meta makes a big change to a small tag... and YouTube&#...
For many Meta ad buyers, June was a month full of bugs and volatile performance. Is this the new normal? We check in with our Meta ads correspondent A...
Your Facebook ads might soon cost more — but there is a way out. Google's search ranking apparently considers how busy your business is. Wordpress...
Typos are coming to your ad reports — here's why you'll like that. TikTok tries to pre-empt Amazon's big sale. An verification tool used b...
Amazon's response to the discount Chinese ecommerce sites? To become them. Also: Why social media platforms would rather you forget all about that...
We've known it was coming for years, so why do marketers feel even LESS ready for the cookiepocalypse than they did before? Also: Pinterest wants...
There are many decisions to make when you're posting an ad on social media for your brand — the placement, the timing, the audience, the hook, the...
Did you use AI to make that product image? No? Then why is Meta telling everyone you did? Also: Local Service Ads expand to Maps, whether you want the...