Under the Influence gives listeners a rare backstage pass into the hallways, boardrooms and recording studios of the ad industry.Join host and adman Terry O’Reilly for fascinating (and humorous) stories that connect the dots between pop culture, marketing and human nature. Hosted on Acast. See acast.com/privacy for more information.
369 episodes transcribedThere are some very interesting loopholes in the world of marketing.Because businesses are always looking for an upper hand in a competitive category,...
The Beatlology Interviews (Season 2, Episode 1)What if John Lennon had never died in 1980. What if George Harrison was still with us? What would it ha...
20th century movies and TV shows were dominated by the traditional “hero.” With high morals and an ethical code of honour. The 21...
From our Season 12 Archives, one of our favourites.This week, we talk about hotel marketing. Specifically, how some hotels attract guests by adve...
People often tell me they love the storytelling in Under the Influence. One of my favourite storytellers of all time is the late,...
We thought you might enjoy an episode from our sister podcast, “We Regret To Inform You: The Rejection Podcast” - this week it’s the history of the go...
Now that we’ve moved the Beatlology Interviews to its own feed, you might not be caught up. Thought you might like to hear one of my favourite episode...
From our Season 11 Archives, one of our favourites.This week, we explore how dating agencies Sell Love. We’ll talk about the very first dating service...
This week, it’s our annual Ask Terry episode. As we do every year, we open the show to questions from our listeners. This week, we’ll answer...
Dramatic car stunts are not just the stuff of movies.They’re also the stuff of car commercials.We’ll talk about one ad where skydivers risked their li...
This week, we explore how advertisers market to people with disabilities. Disabled people are usually ignored in advertising campaigns. Yet...
This week, it’s our annual Brand Envy episode.We look at four brands that I admire.One is a cosmetics empire started by a woman in an era when women c...
This week, we talk about Pet Marketing.The pet products industry is worth about $150 billion dollars. And when you love a pet, money is no objec...
This week, we look at how the marketing industry seizes pop culture moments.We’ll talk about a website that got national attention by making a bold pr...
This week, we look at public service announcements. PSAs have to compete with - not just other PSAs - but with all other commercials out there.&n...
Peter Wilken has over 40 years experience working with the world’s top brands. He has run advertising agency networks around the world. In our far-rea...
Arkells frontman Max Kerman has written his first book, “Try Hard: Creative Work in Progress.” Max talks about what a lead singer for a band does all...
It was big news recently that Amazon is taking over creative control of the James Bond franchise. So this week, we look at how James Bond has bee...
This week, we have some fun and listen to commercial outtakes. Just like the movies, there are multiple takes, lots of pressure, and mistakes hap...
This week, we’ll tell the stories behind some of the most famous – and infamous – sports star endorsements of all time. We’ll talk about a Rocket...
