Under the Influence gives listeners a rare backstage pass into the hallways, boardrooms and recording studios of the ad industry.Join host and adman Terry O’Reilly for fascinating (and humorous) stories that connect the dots between pop culture, marketing and human nature. Hosted on Acast. See acast.com/privacy for more information.
393 episodes transcribedThis week, we're dropping an episode from our sister podcast, "We Regret To Inform You: The Rejection Podcast". In this podcast series, we talk about...
This week, we look at the marketing of violent sports.Starting with a man named Tex Rickard, who wrote the playbook on fight promotion back in the 192...
This week, we look at weird, unhinged advertising.Like the “PuppyMonkeyBaby” Super Bowl commercial. The sad Skittles commercial where everything...
This week, we listen to the most creative use of sound and voice. Like the mattress company that gave people discounts based on how loud they sno...
There are many products in the world that have “unintended uses.”Originally designed for one purpose, the general public has discovered alternate uses...
With the Oscars around the corner, we take a look at creative movie marketing.We’ll talk about miniature billboards that promoted Ant-Man.A billboard...
This week, we tip our hat to the tiny, small innovations that make our lives better. Like the tiny arrow on your fuel gauge. And the bread clip....
This week, we look at the link between food and cars. Did you know that Volkswagen makes sausages.And Rolls-Royce makes honey.Did you know cars h...
This week, we look at the staying power of Catalogues.They’ve been around since the mid 1800s, and they helped build the country.We’ll talk about how...
In celebration of World Radio Day, we look back on some of the most creative radio advertising from around the world. It’s the toughest medium to writ...
Super Bowl 60 had an interesting mix of commercials - from humorous to emotional to plain weird. Terry ranks his favs and compares his list to audienc...
This week, we look at a sub-category of jingles.Most successful jingles are catchy little earworms.But these particular little ditties use lyrics to t...
Inspired by the Beatles, Genny Schorr was a member of one of the first female punk bands in LA. She co-owned a vintage fashion store frequented by roc...
This week, we look at “Rage Marketing.”Where a company or organization intentionally provokes the public to get angry. And hopefully spend money.We’ll...
This week, we look at “Clapback Ads.”A clapback ad is a response or retaliation to another commercial.We’ll talk about a Canadian province that took o...
The world of marketing has discovered there’s money to be made in creating fake ads.But, they’re not trying to fool you - they’re trying to entertain...
You asked, we listened.For the first time ever, both Android and Apple users can now get access to our exclusive subscriber-only bonus option. And we’...
We know you want to listen to all the ads in this show. On the off-chance you don’t, subscribe ad-free here.Lately companies have been hijac...
This week, we look at the most creative audio ideas from around the world. Including a podcast for runners that only works if you’re actually run...
This week, we analyze the remarkable marketing skills of one of the top music artists in the world - Taylor Swift.She has challenged the status quo at...
