Under the Influence gives listeners a rare backstage pass into the hallways, boardrooms and recording studios of the ad industry.Join host and adman Terry O’Reilly for fascinating (and humorous) stories that connect the dots between pop culture, marketing and human nature. Hosted on Acast. See acast.com/privacy for more information.
380 episodes transcribedThis week, we look at “Rage Marketing.”Where a company or organization intentionally provokes the public to get angry. And hopefully spend money.We’ll...
This week, we look at “Clapback Ads.”A clapback ad is a response or retaliation to another commercial.We’ll talk about a Canadian province that took o...
The world of marketing has discovered there’s money to be made in creating fake ads.But, they’re not trying to fool you - they’re trying to entertain...
You asked, we listened.For the first time ever, both Android and Apple users can now get access to our exclusive subscriber-only bonus option. And we’...
We know you want to listen to all the ads in this show. On the off-chance you don’t, subscribe ad-free here.Lately companies have been hijac...
This week, we look at the most creative audio ideas from around the world. Including a podcast for runners that only works if you’re actually run...
This week, we analyze the remarkable marketing skills of one of the top music artists in the world - Taylor Swift.She has challenged the status quo at...
December 8th is the 45th anniversary of John Lennon’s death. In this very revealing interview, I talk with Earl Slick, guitarist on Double Fantasy. Ea...
This week, we take a look at four brands that have found a way to survive for decades. One company has been entertaining crowds with wax for 200...
From our Season 12 Archives,Billboards are one of the biggest creative challenges in the marketing world.They need to be seven words or less.They need...
There are some very interesting loopholes in the world of marketing.Because businesses are always looking for an upper hand in a competitive category,...
The Beatlology Interviews (Season 2, Episode 1)What if John Lennon had never died in 1980. What if George Harrison was still with us? What would it ha...
20th century movies and TV shows were dominated by the traditional “hero.” With high morals and an ethical code of honour. The 21...
From our Season 12 Archives, one of our favourites.This week, we talk about hotel marketing. Specifically, how some hotels attract guests by adve...
People often tell me they love the storytelling in Under the Influence. One of my favourite storytellers of all time is the late,...
We thought you might enjoy an episode from our sister podcast, “We Regret To Inform You: The Rejection Podcast” - this week it’s the history of the go...
Now that we’ve moved the Beatlology Interviews to its own feed, you might not be caught up. Thought you might like to hear one of my favourite episode...
From our Season 11 Archives, one of our favourites.This week, we explore how dating agencies Sell Love. We’ll talk about the very first dating service...
This week, it’s our annual Ask Terry episode. As we do every year, we open the show to questions from our listeners. This week, we’ll answer...
