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Under the Influence with Terry O'Reilly
Under the Influence gives listeners a rare backstage pass into the hallways, boardrooms and recording studios of the ad industry.Join host and adman Terry O’Reilly for fascinating (and humorous) stories that connect the dots between pop culture, marketing and human nature. Hosted on Acast. See acast.com/privacy for more information.
370 episodes transcribed
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Business
Johnny Wants The Jet: The Loopy World of Loop Holes
Episode Date: October 11, 2025There are some very interesting loopholes in the world of marketing.Because businesses are always looking for an upper hand in a competitive category,...
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Business
Nashville Songwriter Gary Burr Pens A Novel About A Fictional Beatles Reunion
Episode Date: October 2, 2025The Beatlology Interviews (Season 2, Episode 1)What if John Lennon had never died in 1980. What if George Harrison was still with us? What would it ha...
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Business
Allure of Bad-Ass Advertising: Anti Heroes
Episode Date: September 27, 2025 20th century movies and TV shows were dominated by the traditional “hero.” With high morals and an ethical code of honour. The 21...
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Business
You Can Check In, But You Can't Check Out: Branded Hotel Rooms
Episode Date: September 6, 2025From our Season 12 Archives, one of our favourites.This week, we talk about hotel marketing. Specifically, how some hotels attract guests by adve...
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Business
The Very First Episode of "Backstage at the Vinyl Cafe" Podcast
Episode Date: August 28, 2025People often tell me they love the storytelling in Under the Influence. One of my favourite storytellers of all time is the late,...
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Business
History of the Goalie Mask
Episode Date: August 2, 2025We thought you might enjoy an episode from our sister podcast, “We Regret To Inform You: The Rejection Podcast” - this week it’s the history of the go...
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Singer Dion DiMucci
Episode Date: July 12, 2025Now that we’ve moved the Beatlology Interviews to its own feed, you might not be caught up. Thought you might like to hear one of my favourite episode...
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Selling Love: The Business of Online Dating
Episode Date: June 28, 2025From our Season 11 Archives, one of our favourites.This week, we explore how dating agencies Sell Love. We’ll talk about the very first dating service...
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Ask Terry 2025
Episode Date: June 21, 2025This week, it’s our annual Ask Terry episode. As we do every year, we open the show to questions from our listeners. This week, we’ll answer...
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Gone in 60 Seconds: Crazy Automobile Stunt Commercials
Episode Date: June 14, 2025Dramatic car stunts are not just the stuff of movies.They’re also the stuff of car commercials.We’ll talk about one ad where skydivers risked their li...
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Yes I Can: Marketing to People with Disabilities
Episode Date: June 7, 2025This week, we explore how advertisers market to people with disabilities. Disabled people are usually ignored in advertising campaigns. Yet...
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Brand Envy (2025)
Episode Date: May 31, 2025This week, it’s our annual Brand Envy episode.We look at four brands that I admire.One is a cosmetics empire started by a woman in an era when women c...
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CAT-alogues & DOG-alogues: Pet Marketing
Episode Date: May 17, 2025 This week, we talk about Pet Marketing.The pet products industry is worth about $150 billion dollars. And when you love a pet, money is no objec...
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Seizing The Moment
Episode Date: May 3, 2025This week, we look at how the marketing industry seizes pop culture moments.We’ll talk about a website that got national attention by making a bold pr...
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Business
A Moment I'll Never Forget: The Power of PSAs
Episode Date: April 26, 2025This week, we look at public service announcements. PSAs have to compete with - not just other PSAs - but with all other commercials out there.&n...
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Business
Brand Strategist & Author Peter Wilken
Episode Date: April 24, 2025Peter Wilken has over 40 years experience working with the world’s top brands. He has run advertising agency networks around the world. In our far-rea...
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Interview with Author & Arkells Frontman Max Kerman
Episode Date: April 22, 2025Arkells frontman Max Kerman has written his first book, “Try Hard: Creative Work in Progress.” Max talks about what a lead singer for a band does all...
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Business
Brand, James Brand
Episode Date: April 19, 2025It was big news recently that Amazon is taking over creative control of the James Bond franchise. So this week, we look at how James Bond has bee...
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Business
Commercial Outtakes
Episode Date: April 12, 2025This week, we have some fun and listen to commercial outtakes. Just like the movies, there are multiple takes, lots of pressure, and mistakes hap...