Under the Influence gives listeners a rare backstage pass into the hallways, boardrooms and recording studios of the ad industry.Join host and adman Terry O’Reilly for fascinating (and humorous) stories that connect the dots between pop culture, marketing and human nature. Hosted on Acast. See acast.com/privacy for more information.
360 episodes transcribedThis week, it’s our annual Brand Envy episode. Every year, I list four brands I’ve admired from a distance. We’ll talk about a classic board...
Every company dreams of doubling its profit. It’s almost impossible to do. Yet, some companies do it by tweaking one tiny thing. We’ll...
This week, we shoot for the moon. Now that commercialized space travel has arrived, the world of marketing is setting its sights on the stars.&nb...
Occasionally, an old advertising campaign is brought back from the dead. Even if it has been off the air for decades. This week, we’ll discu...
This week it’s our annual Bookmarks episode.We read a lot of books to research Under The Influence. But there’s never enough room to include all...
Under the Influence fans know that at the very end of each episode there’s a Fun Fact – an interesting little tidbit related to the show. Well, this y...
This week, we go back in advertising history and take a look at the ads and commercials that could never, ever, EVER run today. They are either s...
Almost every movie and television show needs cars, and auto companies are happy to supply them – because it helps sell a lot of cars. We’ll look...
Take a walk down any busy main street, and you’ll probably see one of the oldest forms of advertising: The sandwich board. They have been ar...
Customers often lie to companies in surveys, polls and focus groups. Yet advertisers rely on that flawed and false feedback to market brands and...
80% of all advertising is ignored. That’s why some advertisers employ cheeky advertising. It’s usually bold – outrageous – and sometimes eve...
Most tourism marketing aims at the largest audience possible. This week, we look at a sub-category aimed at the smallest audience possible: ...
There are some time-honored honorifics in the world of marketing. “Honorifics” are titles like Mr., Mrs., Doctor, Captain or Colonel. &...
Arkells is a band that likes to have fun.They are also a very smart band that understands the critical mix of artistry and marketing in a competitive...
As Oscar night approaches, we head to theatres to figure out why movies about brands are so popular.“Barbie” is breaking box office records. “Air...
Last week, we talked about the best historic demonstration commercials of all time. This week, we feature some of the most recent.Like an air freshen...
This week, I ask a dozen of the top creative directors in the advertising business to tell me the best “demonstration commercials” they have ever seen...
This week, we look at the most creative audio ideas from around the world. Including a podcast for runners that only works if you’re actually run...
Recently, we produced an episode on cannabis marketing. With cannabis legalization, it’s a brand-new, challenging marketing category.As a result of th...
This week, we analyze the remarkable marketing skills of one of the top music artists in the world – Taylor Swift.She has challenged the status quo at...
