Under the Influence gives listeners a rare backstage pass into the hallways, boardrooms and recording studios of the ad industry.Join host and adman Terry O’Reilly for fascinating (and humorous) stories that connect the dots between pop culture, marketing and human nature. Hosted on Acast. See acast.com/privacy for more information.
338 episodes transcribedTo kick off our 2024 season, we look at a strange phenomenon happening in Canada. Well-established brands are suddenly leaving the country. ...
Happy New Year. We have a fun 2024 season planned for you. Here'a a sneak peek at what's in store... Hosted on Acast. See acast.com/privacy for more...
Every once in a while, we drop an interesting show into our feed that we think you’ll like.This week, it’s “Twenty Thousand Hertz” - a show about the...
This week, we turn the show over to listeners. It’s our annual “As Terry” show. We asked you to submit any questions you had about the advertising wor...
This week, we invite you to our Book Club. We'll be telling stories from Terry's favourite advertising books, and will examine the incredible lessons...
As you might know by now, the team behind Under The Influence has more podcasts executive produced by Terry. More on the Apostrophe Podcast Network ca...
This week we’re going shopping. The topic is “Three Foot Marketing.” Research shows that 75% of shopping decisions are made in the store, and they are...
This week we look at “Dynamic Duos” - those rare ad agency/client relationships that resulted in some of the most famous advertising of all...
This week we look at how smart marketers use Speed Bumps to generate greater sales. While modern marketing loves a friction-free fast transaction, sma...
In case you missed it, the team behind Under the Influence has more podcasts. Five, to be exact. Executive produced by Terry O', meet the Apostro...
This week, Under The Influence listens to the sounds of persuasion. Advertising has used sound to sell for decades. But sound can be used fo...
This week, we look at the concept of “Genericide” – when brand names become generic. Many of the pioneering brands in our world risked losing their tr...
This week, Part 2 of how Madison Avenue invented… the housewife. Over 100 years ago, the advertising industry realized they had thousan...
This week, we look at how Madison Avenue invented… the housewife. Over 100 years ago, the advertising industry realized they had thousa...
It’s our final episode of the season already.And as always, we throw the show open to our listeners.And answer your questions.We’ll explore why jingle...
So many things in our world are influenced by marketing. This week, we look at various aspects of our lives influenced by marketing. – but...
This week it’s our annual Bookmarks episode.I read a lot of books to research Under The Influence. But every season, there isn’t enough room to i...
20th century movies and TV shows were dominated by the traditional “hero.” With high morals and an ethical code of honour. The 21...
For over 100 years, “free” has been one of the most powerful words in the marketing world.And believe it or not, companies love freebies as much as th...
Marketing contests can be tricky business.On one hand, contests can be designed to help companies achieve certain business goals.On the other hand, co...
