Under the Influence gives listeners a rare backstage pass into the hallways, boardrooms and recording studios of the ad industry.Join host and adman Terry O’Reilly for fascinating (and humorous) stories that connect the dots between pop culture, marketing and human nature. Hosted on Acast. See acast.com/privacy for more information.
351 episodes transcribedCustomers often lie to companies in surveys, polls and focus groups. Yet advertisers rely on that flawed and false feedback to market brands and...
80% of all advertising is ignored. That’s why some advertisers employ cheeky advertising. It’s usually bold – outrageous – and sometimes eve...
Most tourism marketing aims at the largest audience possible. This week, we look at a sub-category aimed at the smallest audience possible: ...
There are some time-honored honorifics in the world of marketing. “Honorifics” are titles like Mr., Mrs., Doctor, Captain or Colonel. &...
Arkells is a band that likes to have fun.They are also a very smart band that understands the critical mix of artistry and marketing in a competitive...
As Oscar night approaches, we head to theatres to figure out why movies about brands are so popular.“Barbie” is breaking box office records. “Air...
Last week, we talked about the best historic demonstration commercials of all time. This week, we feature some of the most recent.Like an air freshen...
This week, I ask a dozen of the top creative directors in the advertising business to tell me the best “demonstration commercials” they have ever seen...
This week, we look at the most creative audio ideas from around the world. Including a podcast for runners that only works if you’re actually run...
Recently, we produced an episode on cannabis marketing. With cannabis legalization, it’s a brand-new, challenging marketing category.As a result of th...
This week, we analyze the remarkable marketing skills of one of the top music artists in the world – Taylor Swift.She has challenged the status quo at...
This week, we go one toke over the line and look at the emerging world of cannabis marketing.We start with the question - just how does a plant become...
This week, we look at copycat brands.Even though they walk a razor’s edge legally, copycat brands seem to pop up all over the world.You may like Walma...
To kick off our 2024 season, we look at a strange phenomenon happening in Canada. Well-established brands are suddenly leaving the country. ...
Happy New Year. We have a fun 2024 season planned for you. Here'a a sneak peek at what's in store... Hosted on Acast. See acast.com/privacy for more...
Every once in a while, we drop an interesting show into our feed that we think you’ll like.This week, it’s “Twenty Thousand Hertz” - a show about the...
This week, we turn the show over to listeners. It’s our annual “As Terry” show. We asked you to submit any questions you had about the advertising wor...
This week, we invite you to our Book Club. We'll be telling stories from Terry's favourite advertising books, and will examine the incredible lessons...
As you might know by now, the team behind Under The Influence has more podcasts executive produced by Terry. More on the Apostrophe Podcast Network ca...
This week we’re going shopping. The topic is “Three Foot Marketing.” Research shows that 75% of shopping decisions are made in the store, and they are...
