Under the Influence gives listeners a rare backstage pass into the hallways, boardrooms and recording studios of the ad industry.Join host and adman Terry O’Reilly for fascinating (and humorous) stories that connect the dots between pop culture, marketing and human nature. Hosted on Acast. See acast.com/privacy for more information.
360 episodes transcribedDramatic car stunts are not just the stuff of movies.They’re also the stuff of car commercials.We’ll talk about one ad where skydivers risked their li...
This week, we explore how advertisers market to people with disabilities. Disabled people are usually ignored in advertising campaigns. Yet...
This week, it’s our annual Brand Envy episode.We look at four brands that I admire.One is a cosmetics empire started by a woman in an era when women c...
This week, we talk about Pet Marketing.The pet products industry is worth about $150 billion dollars. And when you love a pet, money is no objec...
This week, we look at how the marketing industry seizes pop culture moments.We’ll talk about a website that got national attention by making a bold pr...
This week, we look at public service announcements. PSAs have to compete with - not just other PSAs - but with all other commercials out there.&n...
Peter Wilken has over 40 years experience working with the world’s top brands. He has run advertising agency networks around the world. In our far-rea...
Arkells frontman Max Kerman has written his first book, “Try Hard: Creative Work in Progress.” Max talks about what a lead singer for a band does all...
It was big news recently that Amazon is taking over creative control of the James Bond franchise. So this week, we look at how James Bond has bee...
This week, we have some fun and listen to commercial outtakes. Just like the movies, there are multiple takes, lots of pressure, and mistakes hap...
This week, we’ll tell the stories behind some of the most famous – and infamous – sports star endorsements of all time. We’ll talk about a Rocket...
This week, we ask an interesting question: What is the busiest day of the year for pizza delivery companies, Airbnb, Emergency Rooms, Maternity W...
This week, we thought it would be timely to retrieve this episode from our archives. A Brand Envy episode in celebration of Canadian brands. We’ll loo...
This week, we take a look at one of the tools of political marketing – the campaign song. Politicians have used songs going all the way back to a...
Recorded before a live audience at Reid’s Distillery, this episode lists some of the biggest brand fails of 2024.We’ll talk about when Apple launched...
Today, movie theatres have to compete with home theatre systems and streaming services.This week, we look at how cinemas are transforming to attract m...
There are things in the world of marketing that are forbidden.It’s illegal to use certain sounds, for example. If an advertiser does use them, they ar...
During SNL's recent 50th anniversary special, it showed a montage of their famous commercial parodies. Here’s an episode that talks about those and ma...
This week, we look at how some companies advertise to haters.Every advertiser gets negative comments on social media. Some brands shrink away – and so...
This week, we take a whiff of some of the strangest fragrances being marketed today. Choosing a perfume or cologne is a form of personal expressi...
