Every Friday: An information-packed 15-minute summary of everything you missed in the world of digital marketing, e-commerce, and social media that week. Every Tuesday: A deep-dive episode into one specific digital marketing topic.
1268 episodes transcribedMeta's platforms crash in the most terrifying way possible. TikTok engagement is dropping like a rock. Why you're probably pricing your bundle...
Caught in the crossfire — how good marketers being penalized for the actions of bad actors. Also: Threads finally gets an API. Performance Max rolls o...
Does Meta keep logging you out of your account? You're not alone. Also: Wordpress might already be selling your brand's content. The two TikTo...
Google caves under industry pressure and lets marketers more finely control their ad campaigns. Money is flowing back into ad-tech. TikTok pulls even...
Riza Casidy, Associate Professor of Marketing at Macquarie University, is the co-author of a research paper called "Religious Belief, Religious Pr...
Sometimes, one of the tasks of a marketing person at a company, is to propose partnerships between their brand and another. This offers the opportunit...
How does a photo holding a product move the needle in terms of that product's consumer perception? More than you'd think. Tod speaks to a rese...
Tod speaks with the co-author of a scientific study that questions whether supporting a popular social causes is always a guaranteed win for your bran...
New scientific research find that asking people to review product reviews or check out other product pages may be causing people to abandon their cart...
Tod is on holiday until Feb 29, so in this episode, we're bringing you a sample episode of the new podcast from our Google Ads correspondent, Jyll...
X on the hot-seat over what some say are wildly inflated ad results. Also: The quick way to get more product reviews. A huge bump in programmatic spen...
Your chatbot could land you in court… TikTok’s playing hardball… Snapchat’s new measurement announcement… a nice Google update for salespeople… and th...
What's next after yesterday’s disastrous day in the Meta ad auction? Also: Pinterest adds the collaboration tools you’ve wanted. Instagram adds th...
Google is removing Merchant Center and replacing it with a new simplified version — what it means for marketers. Also: European influencers walk a dan...
Amazon gets sued, and the whole industry holds its breath. How to keep the Nazis off your next X campaign. Threads gets trends. Drift gets bought. And...
Heads up if your brand uses Facebook Groups — Meta is about to close the door on third-party tools. Pinterest’s numbers are up, with concerns about th...
One of the jobs of a marketer is to instill in the consumer a sense of trust — trust in the brand, trust in the product or service, trust in how the c...
Shopify is shutting down its Reviews app… We learn what makes up Threads’ discovery algorithm. HubSpot has some nice updates. Google’s Bard is no more...
An apparent bug at Google lets your competitors take your ads offline. Snapchat’s numbers are growing but revenue is slowing. The digital ad industry...
If Facebook’s dead, why is their user base still climbing? The answer is two letters long. Also: Microsoft beefs up its ads platform. Why your brand’s...
