Prophetic Papers: Receipts That Can Predict Purchases
Episode Date: January 25, 2024Meta moves its AI ad product to more campaign types — whether you want it or not. PayPal’s sales receipts can now predict your customer’s next purchas...
Every Friday: An information-packed 15-minute summary of everything you missed in the world of digital marketing, e-commerce, and social media that week. Every Tuesday: A deep-dive episode into one specific digital marketing topic.
1261 episodes transcribedMeta moves its AI ad product to more campaign types — whether you want it or not. PayPal’s sales receipts can now predict your customer’s next purchas...
TikTok moves squarely into YouTube’s territory. Apple’s Maps is “closing” businesses. Google pulls back on the data it shows marketers. And the authen...
LinkedIn is the latest platform to pull a popular ad targeting tool… Google’s new chatbot will create a whole campaign out of just your web site addre...
More layoffs affecting Amazon’s Buy With Prime program and Google’s search quality. TikTok’s growth is starting to slow down. Prime Video’s ad rates l...
Those Facebook spam DMs are out of control. Turns out, there’s an Off switch for them buried in business manager. We’ll tell you how to find it. Also:...
That garbage inventory you’ve been avoiding might have just turned into a gold mine. Now even science says Google’s search results are getting worse....
Hundreds laid off, but how will the downsizing at Google Ads affect your campaigns? A former insider tells us. WhatsApp and Instagram add some nice up...
Social media collapsing — more than half of consumers say they’re ready to bail out. Google laying off hundreds of reps that marketers rely on. Do you...
Meta takes away more targeting, but is anyone using interests anyway? Why Chrome users are now worth less money to your brand. Microsoft’s new ad AI t...
Disney’s new ad tech tries to get in its viewers feels. Netflix’s new ad tier grows, but can they fight back against Amazon’s alpha move? WhatsApp add...
Google in the hot seat, as SEO professionals wonder if its advice can be trusted. The new retail tech that might finally creep customers out. More sig...
The gender illusion — why marketers have gotten marketing to women all wrong. A boardroom battle at one of the most-used marketing platforms. Google m...
It’s finally here. Google starts turning cookies off. Also: The secret to reaching Gen-Z might be simpler than you think. X’s metrics aren’t as good a...
It’s finally here. Google starts turning cookies off. Also: The secret to reaching Gen-Z might be simpler than you think. X’s metrics aren’t as good a...
Big fees ahead as TikTok kicks off the new year with bad news for marketers. LinkedIn’s CPMs are up dramatically and you can blame Elon Musk. Podcast...
Big fees ahead as TikTok kicks off the new year with bad news for marketers. LinkedIn’s CPMs are up dramatically and you can blame Elon Musk. Podcast...
In this special year-end episode, Tod speaks with Andrew Hutchinson, head of content at SocialMediaToday.com, about Andrew's predictions for the y...
Threads is about to make its most important marketing move yet. The real reason spam ranks higher than your brand page in Google. In the battle of the...
The deal is off — Adobe will not add Figma to its design lineup. YouTube postpones its plans to measure co-viewing. How this Saturday will shape up fo...
Changes to Meta’s lead forms and collections ads — how will they shake up your Q4 plans? That myth about our phones listening to our conversations and...