Every Friday: An information-packed 15-minute summary of everything you missed in the world of digital marketing, e-commerce, and social media that week. Every Tuesday: A deep-dive episode into one specific digital marketing topic.
1268 episodes transcribedWhat matters when it comes to your search engine ranking? Google will tell you, but won’t. Also: More cuts at Snapchat, LinkedIn is killing its Creato...
What this year holds for the Meta ad platform… The web browser that could hurt Google’s ad revenues… A warning about your brand’s TikTok videos… and w...
New tracking options on Meta platforms and LinkedIn… Will Threads rescue Trending topics? Adobe gives up on its web design tool. And we tested Google’...
Biting the hand that feeds it — why is one of the music industry’s biggest players pulling out of TikTok. Also: Google had a great quarter, so what’s...
“Top Rated” or “Best Seller” — why where you sell is as important as how you sell. Also: TikTok’s latest product tagging test could turn every video i...
Why are older marketers using AI marketing tools more than their younger counterparts? Amazon Prime’s ads start today — and there’s only one ad-free h...
Meta wants to have AI redesign your ad — worst part is, you may not be able to turn that redesign off. Also: In a world of declining digital ad effect...
Meta moves its AI ad product to more campaign types — whether you want it or not. PayPal’s sales receipts can now predict your customer’s next purchas...
TikTok moves squarely into YouTube’s territory. Apple’s Maps is “closing” businesses. Google pulls back on the data it shows marketers. And the authen...
LinkedIn is the latest platform to pull a popular ad targeting tool… Google’s new chatbot will create a whole campaign out of just your web site addre...
More layoffs affecting Amazon’s Buy With Prime program and Google’s search quality. TikTok’s growth is starting to slow down. Prime Video’s ad rates l...
Those Facebook spam DMs are out of control. Turns out, there’s an Off switch for them buried in business manager. We’ll tell you how to find it. Also:...
That garbage inventory you’ve been avoiding might have just turned into a gold mine. Now even science says Google’s search results are getting worse....
Hundreds laid off, but how will the downsizing at Google Ads affect your campaigns? A former insider tells us. WhatsApp and Instagram add some nice up...
Social media collapsing — more than half of consumers say they’re ready to bail out. Google laying off hundreds of reps that marketers rely on. Do you...
Meta takes away more targeting, but is anyone using interests anyway? Why Chrome users are now worth less money to your brand. Microsoft’s new ad AI t...
Disney’s new ad tech tries to get in its viewers feels. Netflix’s new ad tier grows, but can they fight back against Amazon’s alpha move? WhatsApp add...
Google in the hot seat, as SEO professionals wonder if its advice can be trusted. The new retail tech that might finally creep customers out. More sig...
The gender illusion — why marketers have gotten marketing to women all wrong. A boardroom battle at one of the most-used marketing platforms. Google m...
It’s finally here. Google starts turning cookies off. Also: The secret to reaching Gen-Z might be simpler than you think. X’s metrics aren’t as good a...
